world wellness tourism market size

Wellness Tourism Market

Wellness Tourism Market by Direct Suppliers, Indirect Suppliers, Number of Bookings, Demographic, Nationality, Booking Channel, Country, Tourism Type, Age & Region | Forecast 2023 to 2033

Market Insights on Wellness Tourism covering sales outlook, demand forecast and up-to-date key trends

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Wellness Tourism Market Outlook (2023 to 2033)

As per the latest findings of Future Market Insights, global wellness tourism revenue is expected to be US$ 999.5 Billion by the end of 2023. In the long term, wellness tourism is estimated to reach at around US$ 2,635.2 Billion in 2033.

The wellness tourism market constitutes two types of travelers. The primary wellness travelers are the ones choosing the location based on the wellness offerings by a certain destination while the secondary wellness travelers seek wellness activities at any time during their travel plans. Among these, secondary wellness travelers hold most of the market for wellness tourism and account for 85% to 90% of wellness tourism trips and the expenditure incurred by secondary wellness travelers is high.

Although domestic wellness travel is on the rise and accounts for 80% to 85% of all wellness vacations, the average cost of overseas travel is far higher than that of domestic wellness travel. When traveling internationally, the average cost is typically higher because it covers the full journey. Both domestic and foreign travelers tend to spend more on services when they travel for wellness purposes than the average traveler does.

In addition, the wellness tourism industry is expanding at an unprecedented rate and attracting in a substantial population from both domestic and foreign markets thanks to permaculture training programs, wellness development programs, spirituality, peace, and group wellness retreats.

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2018 to 2022 Global Wellness Tourism Market Outlook Compared to 2023 to 2033 Forecast

Wellness tourism is altogether a lifestyle activity, which involves trips for empowerment and maintaining one’s personal well-being. Wellness tourism over the years, has evolved into authentic experiences, stress reduction, and disease prevention by taking a check on poor lifestyle habits. Wellness tourism aids both the physical health and mental health of the individual and it provides an opportunity for unwinding and discovering the joy which comes with touring several places such as wellness resorts, wellness spas, hospitals, and spa therapies, and these activities are aligned to ensure customer satisfaction.

With the rise in healthcare expenses, there is a significant high demand for medical tourism and wellness tourism comes across as the most popular form of tourism, which has undergone major transformation over the past decade. An awareness and increasing concern towards self-care is driving the growth of the wellness tourism market and the global wellness tourism market is expected to grow at a CAGR of 10.2% over the forecast period 2023 to 2033.

Comparative View of Adjacent Wellness Tourism Market

The peer or ancillary markets in the travel and tourism industry are expected to have an impact on the global wellness tourism market. These include the special interest tourism and outbound medical tourism markets. Future Market Insights analysis of these connected industries revealed significant insights that would be useful for creating distinctive differentiated strategies to pursue growth and opportunity.

Wellness Tourism Market:

Special Interest Tourism Market:

Outbound Medical Tourism Market:

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What are the Driving Factors Boosting the Target Market?

Personalized Packaged Offers for Wellness Visits with Guided Tours Gaining Popularity

However, many wellness visit programs are tailored to each individual's needs and preferences, and these kinds of personalized wellness visits are more widespread. Individual or group visits are made for wellness purposes. For instance, Wellnesstour.com offers specialized wellness tours for several Indian states, or to be more specific, towns, in collaboration with Britannia, Amul, Bajaj, Cipla, BHEL, Infosys, and Mahindra. These excursions include stops in Goa, Pune, Sikkim, and other locations with wellness facilities and a rich cultural heritage.

Additionally, Funiskool Educational Tours offers custom trip packages, speciality tours like NASA tour packages, as well as tours even in far-off locations like Kesariya, Odisha, Ranchi, Nalanda, etc. These trips are particularly individualized and have a rich historical significance, which provides everyone taking Wellness tours a great exposure.

Holistic Healing and Sustainability on the Rise

Regardless of their age or ethnic preferences, people always find being in nature to be calming and healing. According to the analysis, between 90 and 95 percent of the population agreed that relaxing in nature and travelling made them feel more composed and balanced. We experience physiological comfort from nature, which also lowers our stress levels.

These days, corporate wellness is just as much a part of outdoor holistic treatment as it is of general wellness. Tourists are becoming more conscious of the fact that a balanced lifestyle involves the mind, body, and soul. The therapies that are popular for all-around holistic health include outdoor yoga and meditation, mud therapy, aromatherapy, and reiki.

Sustainable travel is becoming more and more popular. By using a ferry or a tuk-tuk, for example, in Bangkok, travelers can save money and resources while on the road. People can enjoy themselves more and feel more relaxed with less crowds by travelling during the off-season or when there are fantastic, prices linked with the travel packages.

Country - wise Insights

What initiatives is the thailand government taking to promote wellness tourism.

Government Investment Towards Sustainable Development Through Bio-Circular-Green Economy Model

Thailand initiates its international tourist arrival, with Phuket being the prime destination in July, it aims at investing in marketing and promotions, which reflects tourism sustainability, in-lined with Bio-Circular-Green-Economy to bring a surge in the economic growth and recovery and through uncertain times by investing into sustainable development and worldwide environmental concerns.

Further, the Thai Organic Consumers Association (TOCA) and the Tourism Authority of Thailand (TAT) have collaborated under the BCG model, in order to create awareness regarding the increasing prominence of sustainable and organic agriculture and tourism that might alternatively boost the regional Economic structure of the country.

How is the Government of India Promoting the Development of Wellness Tourism?

Government of India Taking Initiatives for Consultation of Wellness Tourism

The tremendous growth of wellness centers is enhancing the quality of service provided by the wellness industry. The National Board of Accreditation of Hospitals and health care services have developed very prompt Guidelines for Wellness centers. This is contributing a lot to the enhancement of the consultation and services, which are provided for the Wellness tourism service providers, along with the State Government and other stakeholders involved.

How is Greece dealing with the Crisis in the Wellness Tourism Sector?

Despite the Current Fluctuations, Greece's Wellness Market Continues to Grow, Unhindered

It has been noted that tourism contributes between 15% and 17% of the nation's total GDP. Despite the economic downturn last year, there was a 25% to 28% rise in tourists visiting Greece. Greece's government has undertaken a number of initiatives to promote wellness tourism in the nation, including ensuring infrastructure development, which will enhance high-quality investments, implicate sustainability principles, and enhance the nation's aviation route network, improving accessibility and connectivity. Greece wellness tourism is undoubtedly growing in popularity.

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Category - wise Insights

Which tourism type has contributed most to the wellness tourism market.

Meditation Retreats Hold Most of the Market for Wellness Tourism

There has been a growing interest in meditation as a way to reduce stress, improve focus, and enhance overall well-being. As a result, more people are seeking out meditation retreats as a way to deepen their practice and learn from experienced teachers. Meditation retreats can vary in length, location, and focus, providing a wide range of options for travellers.

Some retreats may focus on silent meditation, while others may incorporate yoga, nature walks, or other mindfulness practices. Many meditation retreats are located in tranquil and scenic locations, providing an authentic and immersive experience for travellers seeking a break from the stresses of daily life.

Which Age Group Is More Likely to Travel for Wellness Tourism?

Working Age Group between 16 to 35 are More Likely Prefer Wellness Tourism

This age group tends to prioritize personal well-being and self-care. They are more aware of the importance of physical and mental health and are willing to invest time and money in activities that promote it. The working age group between 16-35 typically has a more flexible schedule compared to older adults with more work experience. They may have more time to take longer vacations or extended breaks to pursue wellness activities.

Besides this, this age group is highly influenced by social media, which can play a significant role in shaping their travel preferences. They are more likely to follow influencers and travel bloggers who promote wellness travel, which can inspire them to try it out for themselves.

Which Booking Channel Does Wellness Enthusiast Prefer?

Online Booking Channel Stands at the Most Preferred Booking Channel Across

The travel objectives of millennials are in line with the latest and most anticipated trends. For instance, because it has long been the foundation of a rich culture and hospitality, wellness is seen as being of the ultimate importance. To enjoy such experiences, extensive planning is necessary, starting with the purchase of tickets for travel and lodging to add-on services. At this point, travel and tourism companies and online bookings make the experience easier for customers with individualised choices.

For instance, the Hotel Figueroa in Los Angeles, California, has introduced stress-relieving sound baths and mindful yoga courses. The Arizona CIVANA Wellness Resort has seen a huge increase in visitors, especially for its wellness-focused programme where they provide personalised healing sessions for a calming experience.

After COVID-19, bookings for detox therapy have increased significantly in the Maldives and Sri Lanka. Key industry companies, like Accor Hotels, Rosewood Hotels, Radisson Hospitality, and Hyatt Hotels, for example, are putting new plans into place to improve wellness offerings to meet the rising demand in order to see a jump in reservations.

Competitive Landscape

Tour operators have an edge over planning wellness tourism and they are coming up with new innovative ways towards enriching experiences for wellness tourists. For instance, Abercrombie & Kent, in 2023 introduced its all-new Wellness-inspired Small Group Journeys with options built to engage the mind soul, and body.

For instance:

• Lindblad along with its partnership with Exhale for Base Camp Baja Voyages, has a wellness group designed especially for all its voyages including mindful yoga classes, fitness classes, and meditation sessions.
• Butterfield & Robinson expands its horizon to integrate other wellness activities such as yoga biking spa meditation and stand-up paddle.

Scope of the Report

Wellness tourism market by category, by direct suppliers:.

• Hotel Companies
• Tour Operators

By Indirect Suppliers:

• OTA (Online Travel Agency)
• Traditional Travel Agencies
• TMC's (Travel Management Companies)
• Corporate Buyers
• Aggregators

By Tourism Type:

• Thermal Water or Hot Spring Therapy
• Yoga and Pilates Retreats
• Culinary Wellness Retreats
• Meditation Retreats
• Wellness Cruises
• Eco-tourism Retreats

By Demographic:

By nationality:.

• International

By Booking Channel:

• Phone Booking
• Online Booking
• In Person Booking

By Country:

• United Kingdom
• United Arab Emirates(UAE)

Frequently Asked Questions

What will be the net worth of wellness tourism market in 2023.

The market’s net worth is expected to be US$ 999.5 billion in 2023.

What is the Projected Market Value?

The projected market value of wellness tourism is US$ 2,635.2 billion by 2033.

Which is the Running Trend in the Market?

The market is gaining traction due to the trend of personalized packaged offers by tour companies.

What are the Initiatives Taken by Thailand’s Government with regard to Wellness Tourism?

In Thailand, the government has invested in bio-circular-green economy model to promote wellness tourism.

Which Booking Channel is Highly Preferred?

Online booking channel finds high preference among wellness enthusiasts.

Table of Content

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Wellness Tourism Market Size, Share, Competitive Landscape and Trend Analysis Report, by Service Type, Location, Travelers Type : Global Opportunity Analysis and Industry Forecast, 2021-2030

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Wellness Tourism Market Overview, 2030

The global wellness tourism market size was valued at $801.6 billion in 2020, and is projected to reach $1,592.6 billion by 2030, registering a CAGR of 7.2% from 2021 to 2030. In 2020, the lodging segment accounted for the highest share in the market. Wellness tourism is traveling associated with the pursuit of maintaining or enhancing one’s personal wellbeing. It is motivated by the desire for healthy living, disease prevention, stress reduction, management of poor lifestyle habits, and/or authentic experiences. The wellness industry is well-positioned to help consumers reclaim travel as an opportunity for rest and relaxation, rejuvenation, discovery, joy, and self-actualization.

Traveling to places and facilities, such as hospitals, clinics, wellness SPAs, fitness centers, and wellness resorts, to enrich the mental as well as physical health is a part of the lifestyle of people now-a-days. This shift in choice makes way for wellness tourism, which involves the promotion of health and personal well-being through various physical, psychological, and spiritual activities. It also includes various services such as transport, lodging, food & beverage, shopping, and others. 

Inclination of tourists to socialize with local people and learn about their nature and culture to maintain healthy lifestyle, reduce stress, prevent disease, and enhance their wellbeing resulted in increase of number of such travelers, which, in turn, is expected to drive the wellness tourism market growth.

With the increase in e-literacy, the adoption of mobiles, computers, and other networking devices is rising notably. Online travel service providers aim to ease travel planning and bookings for travelers, as consumers are gradually shifting from traditional reservation to online reservation. Moreover, quick & convenient flight and hotel bookings, activity booking, rise in customer trust in online payment, and ability to compare various available adventure travel options drive the online travel industry growth, which, in turn, fuels the growth of the market.  

Growing terrorist attacks, political unrest, and civil riots acts as a threat for the future growth of the travel industry. Attributed to the risk associated and warnings issued by government authorities to avoid such travel, the tourism industry has witnessed decrease in travel booking. Traveler’s safety concerns act as a major setback for travel destinations with higher safety risk. For instance, growing terrorist attacks across the globe has spread fear among people; hence, they have started to opt for destinations, which are less exposed to terrorism and political unrest. Change in travel destination due to safety issue acts as a threat to the growth of the overall wellness tourism market.

The COVID-19 pandemic has disrupted nearly every consumer category, influencing new consumer behaviors, stifling entire industries, and inspiring growth in others, including pockets of the health sector. Rise of telemedicine, at-home fitness, and digital therapy has driven the growth of the wellness tourism market during the pandemic. The key players in sectors, such as telehealth and home fitness, have made significant gains throughout the pandemic, shaping the future of consumer behavior and the wellness sector. 

According to the wellness tourism market analysis, the market is segmented on the basis of service type, location, travelers type, and region. By service type, the market is divided into transport, lodging, food & beverage, shopping, activities & excursion, and others. On the basis of travelers type, it is fragmented into primary and secondary. By location, it is bifurcated into domestic and international. Region-wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (the UK, France, Italy, Germany, Spain, Italy, Switzerland, and the rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, Indonesia, Thailand, and the rest of Asia-Pacific), and LAMEA (Brazil, Argentina, the UAE, Chile, Morocco, Dominican Republic, and the rest of LAMEA).  

On the basis of service type, the lodging segment accounted for the maximum wellness tourism market share in 2020, and is expected to remain dominant during the forecast period. Hotels are definitely one of the fastest-growing segments of the wellness tourism, which is truly justified as lodging is a critical component of any country's or region's tourism growth.

Shopping segment would witness the fastest growth, registering a CAGR of 7.8% during the forecast period.

On the basis of location, the domestic segment held the major share in the market. Domestic visitors may find it simpler to travel and see sites since they are more familiar with the country's traditions, customs, regulations, etiquettes, and others. Domestic wellness tourism is growing day by day. Furthermore, domestic locations do not need visa or passport nor do they need to convert their money into a different currency; it makes it easier to travel in domestic locations than international. Thus, the popularity of domestic location is growing rapidly.

International Segment witnssed a major growth rate of 7.8%

On the basis of travelers type, the secondary segment held the major share of 87% of the wellness tourism market. Secondary wellness tourism refers to tourists who include healthful destination activities, treatments, and mind-body experiences, such as spa treatments, exercise, or cuisine, and wines, into their total leisure and business travel as a part of their journey. Its travelers represent a much broader cross-section of visitors who have varied degrees of interest in wellness and are likely to show it in a variety of ways when traveling. 

Men Segment held the major share of 44.9% in 2020

On the basis of region, North America dominated the wellness tourisms market in 2020, and accounted for maximum share in the wellness tourism market and is likely to remain dominant throughout the wellness tourism market forecast period. Attributed to the extreme growing demand for health wellbeing, North America is one of the leading markets of wellness tourism industry. The U.S. accounts for more than one-third of all global wellness tourism revenues, and it is by far the largest national market. Individuals' high knowledge of holistic health therapies and their high disposable incomes, which encourage health-related travel, are important elements driving the North America wellness tourism market demand.

North America held the major share of 37.8% in 2020

The players operating in the global wellness tourisms market have adopted various developmental strategies to expand their market share and increase profitability in the market. The key players profiled in this report include Accor S.A, Canyon Ranch, Four Seasons Hotels Ltd., Hilton Worldwide Holdings Inc., Hyatt Hotels Corporation, Marriott International, Inc., Omni Hotels & Resorts, PRAVASSA, Radisson Hospitality, Inc., and Rancho La Puerta Inc. 

Key benefits for stakeholders  

The report provides quantitative analysis of the current wellness tourism market trends, estimations, and dynamics of the market size from 2020 to 2030 to identify the prevailing wellness tourism market opportunity. 

• Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
• In-depth analysis and the market size & segmentation assist to determine the market potential.
• The major countries in each region are mapped according to their revenue contribution to the market.    
• The market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players in the wellness tourism market. 

Key market segments

By service type.

• Food & Beverage
• Activities & Excursion
• International

By Travelers Type

North America

• Switzerland
• Rest of Europe
• South Korea
• Rest of Asia-Pacific 
• Dominican Republic
• Rest of LAMEA

  Wellness Tourism Market Report Highlights

Analyst Review

According to the insights of the CXOs of leading companies, the wellness tourism market is driven by an expanding global middle class, growing consumer desire to adopt a wellness lifestyle, rising interest in experiential travel, and increasing affordability of flights and travel options. Across regions, Europe remains the destination for the largest number of wellness trips while North America leads in wellness tourism expenditure. Asia-Pacific has made the most gains in the number of wellness trips and wellness tourism expenditure, with demand stimulated by strong economies and an expanding middle class.

Both tourism and overall wellness economy are expected to grow at a faster rate than the global economy. Wellness tourism is clearly positioned at an important intersection between these two giants, and many stakeholders, including the hospitality industry, wellness businesses, and residents & governments of destination countries and regions stand to benefit from this opportunity.

Moreover, rise in adoption of mobile devices and increase in accessibility of the internet have enhanced the communication among travelers, resulting in exchange of experiences and thoughts personally as well as on social media. Moreover, social media and a variety of apps are enabling savvy air travelers to find the health and wellness services they need. For instance, the Sanctifly App provides an efficient way to search airports for healthy choices, including gyms, spas, and pools.

• Travel Destinations
• Luxury Accommodations
• Travel Packages
• Travel Experiences
• Cultural Travel
• Travel Planning
• Luxury Travel Experiences
• Outdoor Activities

The global wellness tourism market size was valued at $801.6 billion in 2020, and is projected to reach $1,592.6 billion by 2030, registering a CAGR of 7.2% from 2021 to 2030.

The CAGR of Wellness Tourism market is 7.2%.

Kindly contact with the sales team for better options.

Accor S.A, Canyon Ranch, Four Seasons Hotels Ltd., Hilton Worldwide Holdings Inc., Hyatt Hotels Corporation, Marriott International, Inc., Omni Hotels & Resorts, PRAVASSA, Radisson Hospitality, Inc., and Rancho La Puerta Inc.

The Wellness Tourism market is segmented on the basis of service type, location, travelers type, and region

2020 is the base year calculated in the Wellness Tourism market report

Inclination of tourists to socialize with local people and learn about their nature and culture to maintain healthy lifestyle, reduce stress, prevent disease, and enhance their wellbeing resulted in increase of number of such travelers are the current trends in the future.

North America region holds the major share in the wellness tourism market.

Growing terrorist attacks, political unrest, and civil riots acts as a threat for the future growth of the travel industry.

The COVID-19 pandemic positively impact the wellness tourism market in 2020 and 2021.

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Wellness Tourism Market

Global Opportunity Analysis and Industry Forecast, 2021-2030

• Consumer Goods
• Travel & Luxury Travel

Wellness Tourism Market Size, Share & Industry Report [2032]

Segments - Wellness Tourism Market by Service (Transport, Lodging, Shopping, Activities & Excursions, and Wellness Activities), Location (Domestic Wellness Tourism and International Wellness Tourism), Travel Purpose (Primary and Secondary), and Region (Asia Pacific, North America, Latin America, Europe, and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2024 – 2032

Report Description

The global wellness tourism market size was USD 822.4 Billion in 2023 and is likely to reach USD 2412.1 Billion by 2032 , expanding at a CAGR of 12.7% during 2024–2032. The market growth is attributed to the ­­increasing focus on mental health. Wellness tourism refers to the travel industry's growing trend of combining leisure travel with wellness and self-care activities. This type of tourism has become increasingly popular as people seek to prioritize their physical and mental well-being while exploring new destinations. The wellness tourism market is comprised of two primary types of travelers: primary wellness travelers who choose destinations based on their wellness offerings, and secondary wellness travelers who incorporate wellness activities into their existing travel plans.

The wellness tourism market is booming, with secondary wellness travelers accounting for 85-90% of wellness tourism trips and expenditures. Domestic wellness travel is also on the rise, accounting for 80-85% of all wellness vacations. While international travel tends to be more expensive, both domestic and foreign travelers tend to spend more on wellness-related services than the average traveler. The wellness tourism industry is expanding rapidly, driven by permaculture training programs, wellness development programs, spirituality, peace, and group wellness retreats. As a result, the industry is attracting a substantial population from both domestic and foreign markets.

Impact of Artificial Intelligence (AI) in Wellness Tourism Market

Artificial Intelligence-powered algorithms analyze individual data, such as health records, lifestyle habits, and wellness goals, to create personalized wellness programs tailored to each traveler's needs. A I-powered virtual wellness coaches provide a personalized guidance and support to travelers, helping them stay on track with their wellness goals while on the go.

Wellness Tourism Market Dynamics

Major drivers.

Growing awareness of the importance of wellness and self-care is increasing the demand for the wellness tourism market. Additionally, the rise of the middle class in many countries has led to an increase in disposable income, enabling individuals to invest in wellness tourism experiences. Furthermore, the increasing focus on mental health is propelling expected to propel the global market during the forecast period.

Existing Restraints

Limited availability of the of wellness and tourism experts is expected to hinder the global market. Lesser wellness tourism experience availability across the globe is making it difficult for individuals to book and participate in these experiences, constraining the global market. This limited availability is also leading to the higher cost of the available wellness tourism experts.

Emerging Opportunities

Rising demand for wellness retreats is increasing, providing opportunities for operators to develop retreat-style experiences that cater to individual needs and preferences. Furthermore, the growing interest in wellness-focused travel is creating opportunities for operators to develop wellness-focused travel experiences that cater to individual needs and preferences. Increasing demand for wellness tourism experiences tailored to specific groups, such as seniors, families, or individuals with disabilities, is creating opportunities for operators to develop targeted experiences.

Scope of the Wellness Tourism Market Report

The market report includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Market Segment Insights

Regional analysis.

In terms of region , the global wellness tourism market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. Asia Pacific dominates the global market in 2023 owing to the growing middle class and increasing awareness of wellness. Moreover, the increasing government support in this region is expected to drive the regional market significantly. Additionally, the is a development in the infrastructure, which is making it easier for tourists is boosting the regional market. The market in North America is projected to grow at a significant pace in the years to come owing to the high demand for wellness. There is a high demand for wellness experiences in North America, driven by a growing awareness of the importance of wellness and self-care. Furthermore, the strong focus on wellness tourism, with many destinations and resorts offering wellness-focused experiences such as yoga, meditation, and spa treatments, is expected to propel the regional market during the forecast period.

Segment Analysis

Service segment analysis.

Based on service , the wellness tourism market is divided into transport, lodging, shopping, activities & excursions, and wellness activities. The lodging segment held the largest share in the global market in 2023 owing to the increasing development of luxury and high-end hotels and resorts. The popular tourists’ destinations are contributing to a large market share. Furthermore, the increasing popularity of homestays, caravan, campervan, and private home (guest house or bed & breakfast) is expected to fuel the segment.  For instance,

In August 2021, "Carnoustie Group has collaborated with South City Ayurvedic Wellness Center to introduce a luxurious Ayurvedic and ancient Indian wellness center, valued at INR 100 Crore, situated approximately 16 kilometers from Science City to Sunderbans on the outskirts of Kolkata. This state-of-the-art facility offers an unparalleled wellness experience, blending traditional Ayurvedic practices with modern amenities, providing a tranquil retreat for those seeking holistic rejuvenation."

The wellness activities segment is anticipated to grow at a substantial CAGR during the forecast period due to the increasing acceptance of these activities. Activities such as yoga, meditation, spa treatments, and wellness retreats is expected to boost the segment during the forecast period. Moreover, the rising demand for the unique experiences through these activities is fueling the segment substantially.

Location Segment Analysis

On the basis of location , the global market is bifurcated into domestic wellness tourism and international wellness tourism. The domestic wellness tourism segment is anticipated to register a considerable CAGR in over the predicted period owing to the convenience of travelling. Domestic wellness tourism is often more convenient for tourists, as they do not need to worry about international travel and easily access wellness tourism experiences within their own country. Furthermore, the cost-effectiveness of domestic travel as compared to international ones is driving the segment. The international wellness tourism segment is projected to register a robust growth rate during the assessment years due to the adventurous experience that it provides. International wellness tourism often involves traveling to new and exciting destinations, which are an adventure in itself. Furthermore, the international wellness tourism offers a wider range of wellness tourism experiences, as tourists access different cultures, climates, and wellness practices, propelling the segment.

Travel Purpose Segment Analysis

On the basis of travel purpose , the wellness tourism market is segmented into primary and secondary. The primary wellness tourism segment registers a robust growth rate in 2023 due to the wellness-focused travels. Primary wellness tourism refers to wellness tourism experiences that are the primary purpose of a trip. Wellness retreats that offer a range of wellness activities such as yoga, meditation, and spa treatments are popular among tourists is fueling the segment.

The wellness tourism market has been segmented on the basis of

• Activities & Excursions
• Wellness Activities
• Domestic Wellness Tourism
• International Wellness Tourism

Travel Purpose

• Asia Pacific
• North America
• Latin America
• Middle East & Africa

Key Players

• Ananda in Himalayas
• Atmantan Wellness Center
• Carnoustie Ayurveda and Wellness Resort
• Hyatt Corporation
• InterContinental Hotels Group
• Marriot International, Inc.
• Mekosha Ayurvedic Retreat
• Rosewood Hotel Group

Competitive Landscape

Key players competing in the global wellness tourism market are Accor; Ananda in Himalayas; Atmantan Wellness Center; Carnoustie Ayurveda and Wellness Resort; Hilton; Hyatt Corporation; InterContinental Hotels Group; Marriot International, Inc.; Mekosha Ayurvedic Retreat; and Rosewood Hotel Group These players utilize several development strategies, such as product launches and acquisitions, to boost their global presence. For instance,

In August 2022, Ananda in the Himalayas has completed its three-year renovation, marking a significant milestone in its transformation. This comprehensive overhaul will enable the resort to stay ahead of the curve, delivering exceptional service standards and exceeding customer expectations. By doing so, Ananda in the Himalayas will be well-positioned to enhance its market presence, attract new customers, and solidify its position as a premier luxury retreat.

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Wellness Tourism Market by Type, Application, and Geography - Forecast and Analysis 2023-2027

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Wellness Tourism Market Forecast 2023-2027 

The Global   Wellness Tourism Market size is estimated to grow by USD 327.56 billion  accelerating at a CAGR of 7.55% between 2023 and 2027. Market growth is fueled by the increasing prevalence of mental health issues and a heightened awareness of personal wellness. The hospitality industry's growing emphasis on wellness also contributes to this trend. However, challenges such as the perception as a luxury market and obstacles to delivering a comprehensive customer experience pose significant barriers. Additionally, heightened competition and the proliferation of hoaxes in the wellness sector may hinder market expansion. Despite these challenges, the market is expected to continue growing as more people prioritize mental and physical well-being, presenting opportunities for innovation and market development.

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• Market Segmentation

Our report offers in-depth analysis of market drivers, trends, opportunities, challenges, and restraints, with segmentation by Type (domestic and international), Application (physical, psychological, and spiritual), and Geography (North America, Europe, APAC, South America, and Middle East and Africa).

The market share growth by the domestic segment  will be significant during the forecast period. The global wellness tourism market experiences significant growth due to the increasing preference for mental and spiritual well-being through domestic travel. This segment, primarily driven by primary wellness travelers, focuses on activities such as yoga, meditation, Pilates, and spa therapies. 

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The domestic segment was valued at  USD 374.12 billion  in 2017. Spas and anti-aging treatments contribute approximately USD1 trillion in revenue to the industry. Domestic wellness tourism caters to locals and tourists alike, offering access to cultural experiences and medical tourism for various diseases. The market expansion is influenced by factors like hectic work schedules, sedentary lifestyles, and lifestyle-related diseases such as diabetes and obesity. Wellness trips include accommodations ranging from tents, caravans, campers, lodges, hotels, motels, hostels, private homes, and homestays. The Global Wellness Institute reports that business travelers seek wellness spas and anti-aging products to maintain a healthy lifestyle amidst layoffs, vaccination drives, travel restrictions, and international flights.

North America  is estimated to contribute 32% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in North America is characterized by significant investments in preventive medicine and fitness programs. This region's population prioritizes nutritious diets and allocates discretionary income towards rejuvenation treatments, such as massages and herbal therapies. Agritourism, offering organic produce and herbal medicines, is a growing trend. The offerings integrate technology through mobile applications, wearable devices, and virtual reality, focusing on holistic well-being. Emotional healing and wellness retreats in eco-friendly settings, including serene natural surroundings like mountains, forests, and beachfronts, contribute to the market's growth. The fitness-conscious population, particularly generation Z, seeks tranquility and integrates wellness practices into their daily lives.

Market Dynamics and Customer Landscape

The market encompasses various facets of personal well-being, including mental health and spiritual well-being. This market caters to consumers seeking authentic experiences and improved quality of life. Key offerings include Yoga and Meditation retreats , Spas, Hot spring resorts, and Pilates centers. These facilities provide opportunities for stress reduction and disease prevention, addressing poor lifestyle habits . Moreover, medical tourism plays a significant role in the market, with older individuals and those desiring healthy aging turning to hospitals, clinics, and fitness centers for treatments and procedures. Wellness resorts offer comprehensive packages that combine mental health, physical health, and leisure activities, fostering an active existence and overall consumer happiness . Cultural immersion and interaction with locals further enhance the wellness tourism experience.

Key Market Driver

The increase in mental illness is a major factor driving the market growth. The market is a significant sector that caters to individuals seeking to prioritize their mental and spiritual well-being. Mental health concerns, such as stress, anxiety, and depression, can lead to chronic diseases like obesity, diabetes, and heart disease if left unaddressed. In the US, for instance, 20% of adults experience stress annually, and mood disorders are the third leading cause of hospitalization. This offers various modalities to promote healthy lifestyles and enhance quality of life. These include practices like Yoga, Meditation, Pilates, and Spa therapies. Hot spring resorts, Locals, and Cultures add to the experience, making trips an international phenomenon.

The Global Wellness Institute reports that medical tourism, which often includes wellness components, generates over USD630 billion annually. Factors like layoffs, vaccination drives, and travel restrictions have increased the demand. Business travelers and those with hectic work schedules and sedentary lifestyles are particularly susceptible to lifestyle-related diseases. The tourism accommodations range from luxury lodgings like hotels, motels, and hostels to more unconventional options like tents, caravans, and campers. Wellness spas and anti-aging products are popular offerings in this market. As mental and physical well-being become increasingly important, the market continues to grow. he increasing prevalence of mental illnesses, coupled with growing awareness and the rise of wellness retreats, is expected to drive market growth.

Significant Market Trend

The emergence of online wellness aggregators is a major market trend. The market is experiencing significant growth due to the widespread availability of the Internet. Small online firms focus on compiling information related to mental and spiritual well-being, including Yoga, Spas, Meditation, Pilates, and Hot spring resorts. This digital repository caters to tourists seeking a healthy lifestyle , improved quality of life, and medical tourism for various diseases. The Institute reports an increase in wellness trips, driven by factors such as layoffs, vaccination drives, and travel restrictions. Business travelers, burdened by hectic work schedules and sedentary lifestyles, are also turning to wellness tourism to combat lifestyle-related diseases like diabetes, obesity, and high cholesterol levels. Accommodation options range from tents, caravans, campers, lodges, hotels, motels, hostels, private homes , homestays, to wellness spas, offering anti-aging products and spa therapies. Cultural experiences and interactions with locals further enrich these wellness journeys.

Major Market Challenge

The perception of wellness tourism as a luxury travel market is a key challenge hindering the market growth. The market caters to individuals seeking mental and spiritual rejuvenation through activities such as yoga, meditation, Pilates, and spa therapies. This market is often perceived as exclusive, with wellness facilities offered primarily by luxury hotels and resorts, including hot spring resorts. International travelers anticipate high-quality experiences commensurate with the cost of wellness packages .

Wellness tourism encompasses cultural destinations, environmental surroundings, and gourmet food experiences. Amidst the global health crisis, business travelers and those experiencing layoffs or hectic work schedules seek wellness trips to improve their quality of life. Medical tourism for diseases like diabetes, obesity, and high cholesterol levels also contributes to this market. Travel restrictions and international flights pose challenges, but locals have embraced wellness practices through tent, caravan, campervan, lodging in hotels, motels, hostels, private homes, or homestays , and wellness spas using anti-aging products. The Global Wellness Institute reports that wellness tourism continues to grow, despite economic and health-related challenges.

Market Customer Landscape

The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

• Segment Overview

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2023 to 2027, as well as historical data from 2017 to 2022 for the following segments.

• International
• Psychological
• Rest of Europe
• Saudi Arabia
• South Africa
• Rest of the Middle East & Africa

Market Analyst Overview

Wellness tourism caters to the mental well-being and physical wellness needs of travelers, addressing the burden of diseases with preventive care and rejuvenation treatments. From full-service spas to wellness spas and Ayurveda therapy, travelers seek anti-aging skincare treatments and herbal treatments for holistic wellness. With a focus on mindfulness and fitness routines, wellness businesses integrate technology to offer telemedicine and digital therapy options. Whether for leisure or business travel, wellness visits and fitness programs promote healthy living, attracting a global middle class eager for experiential travel and nutritious diets.

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What are the Key Data Covered in this Market Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting of the market between 2023 and 2027
• Precise estimation of the size of the market size and its contribution to the parent market
• Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
• Growth of the market industry across Europe, North America, APAC, South America, and Middle East and Africa
• Thorough market growth analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive market analysis and report on the factors that will challenge the market research and growth of market companies

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1 Executive Summary

• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Type
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Application
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• Exhibit 12: Offerings of vendors included in the market definition
• Exhibit 13: Market segments
• 3.3 Market size 2022
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• Exhibit 18: Historic Market Size – Data Table on Global wellness tourism market 2017 - 2021 ($ billion)
• Exhibit 19: Historic Market Size – Type Segment 2017 - 2021 ($ billion)
• Exhibit 20: Historic Market Size – Application Segment 2017 - 2021 ($ billion)
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ billion)
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ billion)

5 Five Forces Analysis

• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Type

• Exhibit 30: Chart on Type - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Type - Market share 2022-2027 (%)
• Exhibit 32: Chart on Comparison by Type
• Exhibit 33: Data Table on Comparison by Type
• Exhibit 34: Chart on Domestic - Market size and forecast 2022-2027 ($ billion)
• Exhibit 35: Data Table on Domestic - Market size and forecast 2022-2027 ($ billion)
• Exhibit 36: Chart on Domestic - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Domestic - Year-over-year growth 2022-2027 (%)
• Exhibit 38: Chart on International - Market size and forecast 2022-2027 ($ billion)
• Exhibit 39: Data Table on International - Market size and forecast 2022-2027 ($ billion)
• Exhibit 40: Chart on International - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on International - Year-over-year growth 2022-2027 (%)
• Exhibit 42: Market opportunity by Type ($ billion)
• Exhibit 43: Data Table on Market opportunity by Type ($ billion)

7 Market Segmentation by Application

• Exhibit 44: Chart on Application - Market share 2022-2027 (%)
• Exhibit 45: Data Table on Application - Market share 2022-2027 (%)
• Exhibit 46: Chart on Comparison by Application
• Exhibit 47: Data Table on Comparison by Application
• Exhibit 48: Chart on Physical - Market size and forecast 2022-2027 ($ billion)
• Exhibit 49: Data Table on Physical - Market size and forecast 2022-2027 ($ billion)
• Exhibit 50: Chart on Physical - Year-over-year growth 2022-2027 (%)
• Exhibit 51: Data Table on Physical - Year-over-year growth 2022-2027 (%)
• Exhibit 52: Chart on Psychological - Market size and forecast 2022-2027 ($ billion)
• Exhibit 53: Data Table on Psychological - Market size and forecast 2022-2027 ($ billion)
• Exhibit 54: Chart on Psychological - Year-over-year growth 2022-2027 (%)
• Exhibit 55: Data Table on Psychological - Year-over-year growth 2022-2027 (%)
• Exhibit 56: Chart on Spiritual - Market size and forecast 2022-2027 ($ billion)
• Exhibit 57: Data Table on Spiritual - Market size and forecast 2022-2027 ($ billion)
• Exhibit 58: Chart on Spiritual - Year-over-year growth 2022-2027 (%)
• Exhibit 59: Data Table on Spiritual - Year-over-year growth 2022-2027 (%)
• Exhibit 60: Market opportunity by Application ($ billion)
• Exhibit 61: Data Table on Market opportunity by Application ($ billion)

8 Customer Landscape

• Exhibit 62: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• Exhibit 63: Chart on Market share by geography 2022-2027 (%)
• Exhibit 64: Data Table on Market share by geography 2022-2027 (%)
• Exhibit 65: Chart on Geographic comparison
• Exhibit 66: Data Table on Geographic comparison
• Exhibit 67: Chart on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 68: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 69: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 70: Data Table on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 71: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibit 72: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibit 73: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 74: Data Table on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 75: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibit 76: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibit 77: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 78: Data Table on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 79: Chart on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 80: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 81: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 82: Data Table on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 83: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibit 84: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibit 85: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 86: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 87: Chart on US - Market size and forecast 2022-2027 ($ billion)
• Exhibit 88: Data Table on US - Market size and forecast 2022-2027 ($ billion)
• Exhibit 89: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 90: Data Table on US - Year-over-year growth 2022-2027 (%)
• Exhibit 91: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
• Exhibit 92: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
• Exhibit 93: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 94: Data Table on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 95: Chart on China - Market size and forecast 2022-2027 ($ billion)
• Exhibit 96: Data Table on China - Market size and forecast 2022-2027 ($ billion)
• Exhibit 97: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 98: Data Table on China - Year-over-year growth 2022-2027 (%)
• Exhibit 99: Chart on France - Market size and forecast 2022-2027 ($ billion)
• Exhibit 100: Data Table on France - Market size and forecast 2022-2027 ($ billion)
• Exhibit 101: Chart on France - Year-over-year growth 2022-2027 (%)
• Exhibit 102: Data Table on France - Year-over-year growth 2022-2027 (%)
• Exhibit 103: Chart on Japan - Market size and forecast 2022-2027 ($ billion)
• Exhibit 104: Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
• Exhibit 105: Chart on Japan - Year-over-year growth 2022-2027 (%)
• Exhibit 106: Data Table on Japan - Year-over-year growth 2022-2027 (%)
• Exhibit 107: Market opportunity by geography ($ billion)
• Exhibit 108: Data Tables on Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers
• 10.2 Market challenges
• Exhibit 109: Impact of drivers and challenges in 2022 and 2027
• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview
• Exhibit 110: Overview on Criticality of inputs and Factors of differentiation
• Exhibit 111: Overview on factors of disruption
• Exhibit 112: Impact of key risks on business

12 Vendor Analysis

• Exhibit 113: Vendors covered
• Exhibit 114: Matrix on vendor position and classification
• Exhibit 115: Accor S.A. - Overview
• Exhibit 116: Accor S.A. - Business segments
• Exhibit 117: Accor S.A. - Key offerings
• Exhibit 118: Accor S.A. - Segment focus
• Exhibit 119: Cal A Vie Health Spa - Overview
• Exhibit 120: Cal A Vie Health Spa - Product / Service
• Exhibit 121: Cal A Vie Health Spa - Key offerings
• Exhibit 122: Canyon Ranch - Overview
• Exhibit 123: Canyon Ranch - Product / Service
• Exhibit 124: Canyon Ranch - Key offerings
• Exhibit 125: Clinique La Prairie - Overview
• Exhibit 126: Clinique La Prairie - Product / Service
• Exhibit 127: Clinique La Prairie - Key offerings
• Exhibit 128: Four Seasons Hotels Ltd. - Overview
• Exhibit 129: Four Seasons Hotels Ltd. - Product / Service
• Exhibit 130: Four Seasons Hotels Ltd. - Key offerings
• Exhibit 131: Gaia Retreat and Spa - Overview
• Exhibit 132: Gaia Retreat and Spa - Product / Service
• Exhibit 133: Gaia Retreat and Spa - Key offerings
• Exhibit 134: Hand and Stone Franchise Corp. - Overview
• Exhibit 135: Hand and Stone Franchise Corp. - Product / Service
• Exhibit 136: Hand and Stone Franchise Corp. - Key offerings
• Exhibit 137: Hyatt Hotels Corp. - Overview
• Exhibit 138: Hyatt Hotels Corp. - Business segments
• Exhibit 139: Hyatt Hotels Corp. - Key offerings
• Exhibit 140: Hyatt Hotels Corp. - Segment focus
• Exhibit 141: Jade Mountain - Overview
• Exhibit 142: Jade Mountain - Product / Service
• Exhibit 143: Jade Mountain - Key offerings
• Exhibit 144: Kempinski Hotels SA - Overview
• Exhibit 145: Kempinski Hotels SA - Product / Service
• Exhibit 146: Kempinski Hotels SA - Key offerings
• Exhibit 147: Lanserhof Management GmbH - Overview
• Exhibit 148: Lanserhof Management GmbH - Product / Service
• Exhibit 149: Lanserhof Management GmbH - Key offerings
• Exhibit 150: Marriott International Inc. - Overview
• Exhibit 151: Marriott International Inc. - Business segments
• Exhibit 152: Marriott International Inc. - Key offerings
• Exhibit 153: Marriott International Inc. - Segment focus
• Exhibit 154: Osthoff Resort - Overview
• Exhibit 155: Osthoff Resort - Product / Service
• Exhibit 156: Osthoff Resort - Key offerings
• Exhibit 157: Rancho La Puerta Inc. - Overview
• Exhibit 158: Rancho La Puerta Inc. - Product / Service
• Exhibit 159: Rancho La Puerta Inc. - Key offerings
• Exhibit 160: Red Carnation Hotels UK Ltd. - Overview
• Exhibit 161: Red Carnation Hotels UK Ltd. - Product / Service
• Exhibit 162: Red Carnation Hotels UK Ltd. - Key offerings

13 Appendix

• 13.1 Scope of the report
• Exhibit 163: Inclusions checklist
• Exhibit 164: Exclusions checklist
• Exhibit 165: Currency conversion rates for US$
• Exhibit 166: Research methodology
• Exhibit 167: Validation techniques employed for market sizing
• Exhibit 168: Information sources
• Exhibit 169: List of abbreviations

Frequently Asked Questions?

How big is the wellness tourism market market , what is the wellness tourism market market growth, which segment accounted for the largest wellness tourism market market share , who are the key players in the wellness tourism market market , what are the factors driving the wellness tourism market market .

• Increase in mental illness
• Emergence of online wellness aggregators

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• Wellness Tourism Market

Wellness Tourism Market Size, Share & Trends Analysis Report By Service (Lodging, Food & Beverage, In-Country Transport, Shopping And Wellness Activity), Travel Purpose (Primary And Secondary) And Travel Type (Domestic And International), By Region, And Segment Forecasts, 2024-2031

Report ID : 1603 | Published : 2024-02-02 | Pages: 180 | Format: PDF/EXCEL

• Report Summary
• Table of Content
• Market Segementation
• Research Methodology
• Get Free PDF Brochure

The Global Wellness Tourism Market Size is valued at 909.82 billion in 2023 and is predicted to reach 1974.18 billion by the year 2031 at a 10.37% CAGR during the forecast period for 2024-2031.

Key Industry Insights & Findings from the Report:

• The integration of medical treatments with wellness services is emerging as a significant trend, attracting individuals seeking holistic health solutions.
• The increasing demand for increasing health concerns and stressful lifestyles is expected to drive industry growth.
• North America dominated the market and accounted for a revenue share of global revenue in 2023.
• One of the significant concerns restraining industry growth is the maintenance the authenticity of wellness experiences can be challenging, especially as the industry grows.

Physiological, spiritual, and emotional activities are used in wellness tourism to enhance good health and well-being. While medical and wellness tourism is frequently compared because both are motivated by the public's interest in health, medical tourists are dedicated to enhancing or preserving health and quality of life. In contrast, wellness tourists are cautious and frequently focus on prevention.

The urbanization process, a notable rise in e-literacy rates, and social media's growing influence worldwide are a few more factors helping the wellness tourism market demand. Additionally, the primary factor influencing the market is a significant increase in spending on vacation and personal well-being. The increased average level of discretionary income explains this.

The rising prevalence of numerous lifestyle disorders among individuals due to sedentary lives and demanding job schedules is another factor driving the wellness tourism market development. Other factors influencing the industry include the ability to compare the different online adventure travel options and technological advancements that make booking flights, hotels, and activities simpler. 

Recent Developments:

• In April 2021-Atmantan NATURALS, a new wellness-tech platform, was introduced, and the Atman tan Wellness Centre has since expanded into nutraceuticals and supplements. Expert scientists and physicians handpick natural herbal supplements to offer high-efficacy, disease-reversing treatments for this telemedicine platform.
• In August 2021-On the outskirts of Kolkata, the Carnoustie Group and South City Ayurvedic Wellness Center will open a luxury Ayurvedic and traditional Indian wellness center for INR 100 crore. On the route to Sundarbans, the project is only 16 kilometers from Science City. 

Competitive Landscape:

Some of the wellness tourism market players are:.

• Marriott International, Inc.
• Hyatt Corporation
• Radisson Hospitality
• InterContinental Hotels Group
• Rancho La Puerta, Inc.
• Omni Hotels & Resorts
• Nirmanakaya Wellness Retreat
• Four Seasons Hotels Limited 

Market Segmentation:

The wellness tourism market is segmented based on service, travel purpose and travel type. The market is segmented based on service: lodging, food & beverage, in-country transport, shopping and wellness activity. For travel purposes, the market is segmented into primary and secondary. By travel type, the market is segmented into domestic and international.

Based On Service, The Lodging Segment Is A Significant Contributor To The Wellness Tourism Market

The lodging category is expected to hold a considerable share of the global Wellness Tourism market in 2021. An influential factor in the expansion of the lodging market is the escalating presence of luxury and high-end hotels and resorts in well-known tourist locations. The wellness spa's ever-changing clientele's needs have molded it. Anti-aging medicines are becoming increasingly popular as customers become more proficient on social media. The rising demand for anti-aging skin care products is driving the industry. The desire for these services increases as consumer disposable income rises, particularly in emerging economies.

The Domestic Segment Noticed Growth At A Rapid Rate

The domestic segment is projected to grow rapidly in the global Wellness Tourism market. The market is growing as domestic travelers' spending on wellness activities rises. Also, when international borders were blocked, COVID assisted in boosting local tourism. Travelers, as a result, visited places in their own countries. Visits to neighboring destinations are easier for domestic travelers. Also, travelers on a tight budget and low- and middle-income professionals frequently steer clear of overseas travel. This will likely encourage the segment's growth. Among the primary travel trends boosting the market growth are domestic and local travel, outdoor activities, and a preference for nature-based items. Th

The North American Wellness Tourism Market Holds A Significant Regional Revenue Share

The North America wellness tourism market is expected to record the highest market share in revenue soon due to the presence of many significant actors in the area. The wellness tourism industry is driven by the increasing awareness of holistic health therapies and consumers' high disposable expenditures, which enable them to travel for medical purposes. North America's two largest home markets for wellness travel are the United States and Canada.

In addition, the Asia Pacific region is anticipated to grow rapidly in the global wellness tourism market position. Technological advancements and rising disposable income levels in developing countries like China and India are anticipated to support market expansion. The rising presence of foreign hotel and resort companies and the expanding influence of the hospitality sector aid the development of the region's wellness tourism business. Government initiatives and supportive policies may continue to fuel the market during the predicted period to draw in more foreign tourists.

Wellness Tourism Market Report Scope:

Chapter 1. Methodology and Scope 1.1. Research Methodology 1.2. Research Scope & Assumptions

Chapter 2. Executive Summary

Chapter 3. Global Wellness Tourism Market Snapshot

Chapter 4. Global Wellness Tourism Market Variables, Trends & Scope 4.1. Market Segmentation & Scope 4.2. Drivers 4.3. Challenges 4.4. Trends 4.5. Investment and Funding Analysis 4.6. Industry Analysis – Porter’s Five Forces Analysis 4.7. Competitive Landscape & Market Share Analysis 4.8. Impact of Covid-19 Analysis

Chapter 5. Market Segmentation 1: by Service Estimates & Trend Analysis 5.1. by Service & Market Share, 2019 & 2031 5.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2019 to 2031 for the following by Service:

5.2.1. In-country Transport 5.2.2. Lodging 5.2.3. Food & Beverage 5.2.4. Wellness Activities 5.2.5. Shopping 5.2.6. Others

Chapter 6. Market Segmentation 2: by Travel Purpose Estimates & Trend Analysis 6.1. by Travel Purpose & Market Share, 2019 & 2031 6.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2019 to 2031 for the following by Travel Purpose:

6.2.1. Primary 6.2.2. Secondary

Chapter 7. Market Segmentation 3: by Travel Type Estimates & Trend Analysis 7.1. by Travel Type & Market Share, 2019 & 2031 7.2. Market Size (Value (US$ Mn)) & Forecasts and Trend Analyses, 2019 to 2031 for the following by Travel Type:

7.2.1. Primary 7.2.2. Secondary

Chapter 8. Wellness Tourism Market Segmentation 4: Regional Estimates & Trend Analysis

8.1. North America

8.1.1. North America Wellness Tourism Market Revenue (US$ Million) Estimates and Forecasts by Service, 2024-2031 8.1.2. North America Wellness Tourism Market Revenue (US$ Million) Estimates and Forecasts by Travel Purpose, 2024-2031 8.1.3. North America Wellness Tourism Market Revenue (US$ Million) Estimates and Forecasts by Travel Type, 2024-2031 8.1.4. North America Wellness Tourism Market Revenue (US$ Million) Estimates and Forecasts by country, 2024-2031

8.2. Europe

8.2.1. Europe Wellness Tourism Market Revenue (US$ Million) Estimates and Forecasts by Service, 2024-2031 8.2.2. Europe Wellness Tourism Market Revenue (US$ Million) Estimates and Forecasts by Travel Purpose, 2024-2031 8.2.3. Europe Wellness Tourism Market Revenue (US$ Million) Estimates and Forecasts by Travel Type, 2024-2031 8.2.4. Europe Wellness Tourism Market Revenue (US$ Million) Estimates and Forecasts by country, 2024-2031

8.3. Asia Pacific

8.3.1. Asia Pacific Wellness Tourism Market Revenue (US$ Million) Estimates and Forecasts by Service, 2024-2031 8.3.2. Asia Pacific Wellness Tourism Market Revenue (US$ Million) Estimates and Forecasts by Travel Purpose, 2024-2031 8.3.3. Asia-Pacific Wellness Tourism Market Revenue (US$ Million) Estimates and Forecasts by Travel Type, 2024-2031 8.3.4. Asia Pacific Wellness Tourism Market Revenue (US$ Million) Estimates and Forecasts by country, 2024-2031

8.4. Latin America

8.4.1. Latin America Wellness Tourism Market Revenue (US$ Million) Estimates and Forecasts by Service, 2024-2031 8.4.2. Latin America Wellness Tourism Market Revenue (US$ Million) Estimates and Forecasts by Travel Purpose, 2024-2031 8.4.3. Latin America Wellness Tourism Market Revenue (US$ Million) Estimates and Forecasts by Travel Type, 2024-2031 8.4.4. Latin America Wellness Tourism Market Revenue (US$ Million) Estimates and Forecasts by country, 2024-2031

8.5. Middle East & Africa

8.5.1. Middle East & Africa Wellness Tourism Market Revenue (US$ Million) Estimates and Forecasts by Service, 2024-2031 8.5.2. Middle East & Africa Wellness Tourism Market Revenue (US$ Million) Estimates and Forecasts by Travel Purpose, 2024-2031 8.5.3. Middle East & Africa Wellness Tourism Market Revenue (US$ Million) Estimates and Forecasts by Travel Type, 2024-2031 8.5.4. Middle East & Africa Wellness Tourism Market Revenue (US$ Million) Estimates and Forecasts by country, 2024-2031

Chapter 9. Competitive Landscape

9.1. Major Mergers and Acquisitions/Strategic Alliances

9.2. Company Profiles

9.2.1. Hilton 9.2.2. Marriott International, Inc. 9.2.3. Accor 9.2.4. Hyatt Corporation 9.2.5. Radisson Hospitality 9.2.6. InterContinental Hotels Group 9.2.7. Rancho La Puerta, Inc. 9.2.8. Omni Hotels & Resorts 9.2.9. Nirmanakaya Wellness Retreat 9.2.10. Four Seasons Hotels Limited 9.2.11. Other Prominent Players

Segmentation of Wellness Tourism Market-

Wellness Tourism Market By Service

• In-country Transport
• Food & Beverage
• Wellness Activities

Wellness Tourism Market By Travel Purpose

Wellness Tourism Market By Travel Type

• International

Wellness Tourism Market By Region-

North America-

• Rest of Europe

Asia-Pacific-

• South Korea
• Southeast Asia
• Rest of Asia Pacific

Latin America-

• Rest of Latin America

 Middle East & Africa-

• GCC Countries
• South Africa
• Rest of Middle East and Africa

InsightAce Analytic follows a standard and comprehensive market research methodology focused on offering the most accurate and precise market insights. The methods followed for all our market research studies include three significant steps – primary research, secondary research, and data modeling and analysis - to derive the current market size and forecast it over the forecast period. In this study, these three steps were used iteratively to generate valid data points (minimum deviation), which were cross-validated through multiple approaches mentioned below in the data modeling section.

Through secondary research methods, information on the market under study, its peer, and the parent market was collected. This information was then entered into data models. The resulted data points and insights were then validated by primary participants.

Based on additional insights from these primary participants, more directional efforts were put into doing secondary research and optimize data models. This process was repeated till all data models used in the study produced similar results (with minimum deviation). This way, this iterative process was able to generate the most accurate market numbers and qualitative insights.

Secondary research

The secondary research sources that are typically mentioned to include, but are not limited to:

• Company websites, financial reports, annual reports, investor presentations, broker reports, and SEC filings.
• External and internal proprietary databases, regulatory databases, and relevant patent analysis
• Statistical databases, National government documents, and market reports
• Press releases, news articles, and webcasts specific to the companies operating in the market

The paid sources for secondary research  like Factiva, OneSource, Hoovers, and Statista

Primary Research:

Primary research involves telephonic interviews, e-mail interactions, as well as face-to-face interviews for each market, category, segment, and subsegment across geographies

The contributors who typically take part in such a course include, but are not limited to: 

• Industry participants: CEOs, CBO, CMO, VPs, marketing/ type managers, corporate strategy managers, and national sales managers, technical personnel, purchasing managers, resellers, and distributors.
• Outside experts: Valuation experts, Investment bankers, research analysts specializing in specific markets
• Key opinion leaders (KOLs) specializing in unique areas corresponding to various industry verticals
• End-users: Vary mainly depending upon the market

Data Modeling and Analysis:

In the iterative process (mentioned above), data models received inputs from primary as well as secondary sources. But analysts working on these models were the key. They used their extensive knowledge and experience about industry and topic to make changes and fine-tuning these models as per the product/service under study.

The standard data models used while studying this market were the top-down and bottom-up approaches and the company shares analysis model. However, other methods were also used along with these – which were specific to the industry and product/service under study.

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Frequently asked questions, how big is the wellness tourism market.

The Global Wellness Tourism Market Size is valued at 909.82 billion in 2023 and is predicted to reach 1974.18 billion by the year 2031

What is the Wellness Tourism Market Growth?

Wellness Tourism Market expected to grow at 10.37% CAGR during the forecast period for 2024-2031

Who are the key players in Wellness Tourism Market?

Hilton; Marriott International, Inc.; Accor; Hyatt Corporation; Radisson Hospitality; InterContinental Hotels Group; Rancho La Puerta, Inc.; Omni Hote

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Wellness Tourism Market

Global Wellness Tourism Market Size, Share, Trends, Growth: By Travel Type: Domestic, International; By Activity: Beauty and Anti-Ageing, Health and Nutrition, Fitness and Weight Management, Preventive and Personalized Medicine, Complementary and Alternative Medicine, Others; By Purpose; Regional Analysis; Competitive Landscape; 2024-2032

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Global Wellness Tourism Market Outlook

The global wellness tourism market attained a value of USD 896.73 billion in 2023. The wellness tourism market is further expected to grow in the forecast period of 2024-2032 at a CAGR of nearly 7% to reach USD 1648.55 billion by 2032. The market is primarily being driven by the rising number of tourists worldwide. Europe dominates the global market currently.

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Market Segmentation

Wellness tourism promotes good health and well-being through physical, psychological, and mental activities. While well-being tourism is often compared to medical tourism, as visitors are driven by the health interests of the public, wellness tourists are cautious, often concentrating on prevention and medical tourists are committed to improving or preserving health and quality of life.

Based on type, the wellness tourism market can be divided into:

• International

On the basis of activity, the wellness tourism market is segmented into:

• Beauty and Anti-Ageing
• Health and Nutrition
• Fitness and Weight Management
• Preventive and Personalised Medicine
• Complementary and Alternative Medicine
• Spa Industry
• Workplace Wellness

The industry can be broadly categorised on the basis of its purpose into:

The EMR report looks into the regional markets of wellness tourism like North America, Latin America, Europe, the Middle East and Africa, and the Asia Pacific.

Market Analysis

The enhancement of ecotourism, cultural tourism, and sports tourism is likely to create many new opportunities for the market. Hectic work schedules and sedentary lifestyles combined with the lack of physical activities have led to increased cases of certain lifestyle related diseases, like diabetes, obesity, and high cholesterol levels. Secondary activities are the leading segment, whereas primary segment is expected to witness a faster growth in the coming years. Activities of secondary tourism include visitors seeking relaxation while it is not the main motivation of the visit. Healthy exercise, spa treatments, and experiences of mind and body are applied to leisure or business trips in the secondary tourism segment. Domestic service is the leading type in the industry.

Competitive Landscape

The report presents a detailed analysis of the following key players in the global wellness tourism market, looking into their capacity, competitive landscape, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:

• Intercontinental Hotels Group 
• Marriott International, Inc. 
• Hilton Worldwide Holdings, Inc. 
• Accor SA 
• Wyndham Hotels & Resorts, Inc. 
• Hyatt Hotels Corporation 
• Red Carnation Hotels Ltd.

The EMR report gives an in-depth insight into the wellness tourism market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.

Key Highlights of the Report

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Wellness Tourism Market Report Snapshots

Wellness Tourism Market Size

Wellness Tourism Market Analysis

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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.

1    Preface 2    Report Coverage – Key Segmentation and Scope 3    Report Description     3.1    Market Definition and Outlook     3.2    Properties and Applications     3.3    Market Analysis     3.4    Key Players 4    Key Assumptions 5    Executive Summary     5.1    Overview     5.2    Key Drivers     5.3    Key Developments     5.4    Competitive Structure     5.5    Key Industrial Trends 6    Snapshot     6.1    Global     6.2    Regional 7    Opportunities and Challenges in the Market 8    Global Wellness Tourism Market Analysis     8.1    Key Industry Highlights     8.2    Global Wellness Tourism Historical Market (2018-2023)      8.3    Global Wellness Tourism Market Forecast (2024-2032)     8.4    Global Wellness Tourism Market by Travel Type         8.4.1    Domestic             8.4.1.1    Historical Trend (2018-2023)             8.4.1.2    Forecast Trend (2024-2032)         8.4.2    International             8.4.2.1    Historical Trend (2018-2023)             8.4.2.2    Forecast Trend (2024-2032)     8.5    Global Wellness Tourism Market by Activity         8.5.1    Beauty and Anti-Ageing              8.5.1.1    Historical Trend (2018-2023)             8.5.1.2    Forecast Trend (2024-2032)         8.5.2    Health and Nutrition               8.5.2.1    Historical Trend (2018-2023)             8.5.2.2    Forecast Trend (2024-2032)         8.5.3    Fitness and Weight Management               8.5.3.1    Historical Trend (2018-2023)             8.5.3.2    Forecast Trend (2024-2032)         8.5.4    Preventive and Personalized Medicine             8.5.4.1    Historical Trend (2018-2023)             8.5.4.2    Forecast Trend (2024-2032)         8.5.5    Complementary and Alternative Medicine             8.5.5.1    Historical Trend (2018-2023)             8.5.5.2    Forecast Trend (2024-2032)         8.5.6    Spa Industry             8.5.6.1    Historical Trend (2018-2023)             8.5.6.2    Forecast Trend (2024-2032)         8.5.7    Workplace Wellness             8.5.7.1    Historical Trend (2018-2023)             8.5.7.2    Forecast Trend (2024-2032)         8.5.8    Others     8.6    Global Wellness Tourism Market by Purpose         8.6.1    Primary             8.6.1.1    Historical Trend (2018-2023)             8.6.1.2    Forecast Trend (2024-2032)         8.6.2    Secondary             8.6.2.1    Historical Trend (2018-2023)             8.6.2.2    Forecast Trend (2024-2032)        8.7    Global Wellness Tourism Market by Region         8.7.1    North America             8.7.1.1    Historical Trend (2018-2023)              8.7.1.2    Forecast Trend (2024-2032)         8.7.2    Europe             8.7.2.1    Historical Trend (2018-2023)              8.7.2.2    Forecast Trend (2024-2032)         8.7.3    Asia Pacific             8.7.3.1    Historical Trend (2018-2023)              8.7.3.2    Forecast Trend (2024-2032)         8.7.4    Latin America               8.7.4.1    Historical Trend (2018-2023)                8.7.4.2    Forecast Trend (2024-2032)         8.7.5    Middle East and Africa             8.7.5.1    Historical Trend (2018-2023)              8.7.5.2    Forecast Trend (2024-2032) 9    North America Wellness Tourism Market Analysis     9.1    United States of America          9.1.1    Historical Trend (2018-2023)          9.1.2    Forecast Trend (2024-2032)     9.2    Canada         9.2.1    Historical Trend (2018-2023)          9.2.2    Forecast Trend (2024-2032) 10    Europe Wellness Tourism Market Analysis     10.1    United Kingdom         10.1.1    Historical Trend (2018-2023)          10.1.2    Forecast Trend (2024-2032)     10.2    Germany         10.2.1    Historical Trend (2018-2023)          10.2.2    Forecast Trend (2024-2032)     10.3    France         10.3.1    Historical Trend (2018-2023)          10.3.2    Forecast Trend (2024-2032)     10.4    Italy         10.4.1    Historical Trend (2018-2023)          10.4.2    Forecast Trend (2024-2032)     10.5   Others 11    Asia Pacific  Wellness Tourism Market Analysis     11.1    China         11.1.1    Historical Trend (2018-2023)          11.1.2    Forecast Trend (2024-2032)     11.2    Japan         11.2.1    Historical Trend (2018-2023)          11.2.2    Forecast Trend (2024-2032)     11.3    India         11.3.1    Historical Trend (2018-2023)          11.3.2    Forecast Trend (2024-2032)     11.4    ASEAN         11.4.1    Historical Trend (2018-2023)          11.4.2    Forecast Trend (2024-2032)     11.5    Australia         11.5.1    Historical Trend (2018-2023)          11.5.2    Forecast Trend (2024-2032)     11.6    Others 12    Latin America Wellness Tourism Market Analysis     12.1    Brazil         12.1.1    Historical Trend (2018-2023)          12.1.2    Forecast Trend (2024-2032)     12.2    Argentina         12.2.1    Historical Trend (2018-2023)          12.2.2    Forecast Trend (2024-2032)     12.3    Mexico         12.3.1    Historical Trend (2018-2023)          12.3.2    Forecast Trend (2024-2032)     12.4    Others 13    Middle East  and Africa Wellness Tourism Market Analysis     13.1    Saudi Arabia         13.1.1    Historical Trend (2018-2023)          13.1.2    Forecast Trend (2024-2032)     13.2    United Arab Emirates         13.2.1    Historical Trend (2018-2023)          13.2.2    Forecast Trend (2024-2032)     13.3    Nigeria         13.3.1    Historical Trend (2018-2023)          13.3.2    Forecast Trend (2024-2032)     13.4    South Africa         13.4.1    Historical Trend (2018-2023)          13.4.2    Forecast Trend (2024-2032)     13.5    Others 14    Market Dynamics     14.1    SWOT Analysis         14.1.1    Strengths         14.1.2    Weaknesses         14.1.3    Opportunities         14.1.4    Threats     14.2    Porter’s Five Forces Analysis         14.2.1    Supplier’s Power         14.2.2    Buyer’s Power         14.2.3    Threat of New Entrants         14.2.4    Degree of Rivalry         14.2.5    Threat of Substitutes     14.3    Key Indicators for Demand     14.4    Key Indicators for Price 15    Competitive  Landscape     15.1    Market Structure     15.2    Company Profiles         15.2.1    Intercontinental Hotels Group             15.2.1.1    Company Overview             15.2.1.2    Product Portfolio             15.2.1.3    Demographic Reach and Achievements             15.2.1.4    Certifications         15.2.2    Marriott International, Inc.             15.2.2.1    Company Overview             15.2.2.2    Product Portfolio             15.2.2.3    Demographic Reach and Achievements             15.2.2.4    Certifications         15.2.3    Hilton Worldwide Holdings, Inc.             15.2.3.1    Company Overview             15.2.3.2    Product Portfolio             15.2.3.3    Demographic Reach and Achievements             15.2.3.4    Certifications         15.2.4    Accor SA             15.2.4.1    Company Overview             15.2.4.2    Product Portfolio             15.2.4.3    Demographic Reach and Achievements             15.2.4.4    Certifications         15.2.5    Wyndham Hotels & Resorts, Inc.             15.2.5.1    Company Overview             15.2.5.2    Product Portfolio             15.2.5.3    Demographic Reach and Achievements             15.2.5.4    Certifications         15.2.6    Hyatt Hotels Corporation             15.2.6.1    Company Overview             15.2.6.2    Product Portfolio             15.2.6.3    Demographic Reach and Achievements             15.2.6.4    Certifications         15.2.7    Red Carnation Hotels Ltd.             15.2.7.1    Company Overview             15.2.7.2    Product Portfolio             15.2.7.3    Demographic Reach and Achievements             15.2.7.4    Certifications         15.2.8    Others 16    Key Trends and Developments in the Market

List of Key Figures and Tables

1.    Global Wellness Tourism Market: Key Industry Highlights, 2018 and 2032 2.    Global Wellness Tourism Historical Market: Breakup by Travel Type (USD Million), 2018-2023 3.    Global Wellness Tourism Market Forecast: Breakup by Travel Type (USD Million), 2024-2032 4.    Global Wellness Tourism Historical Market: Breakup by Activity (USD Million), 2018-2023 5.    Global Wellness Tourism Market Forecast: Breakup by Activity (USD Million), 2024-2032 6.    Global Wellness Tourism Historical Market: Breakup by Purpose (USD Million), 2018-2023 7.    Global Wellness Tourism Market Forecast: Breakup by Purpose (USD Million), 2024-2032 8.    Global Wellness Tourism Historical Market: Breakup by Region (USD Million), 2018-2023 9.    Global Wellness Tourism Market Forecast: Breakup by Region (USD Million), 2024-2032 10.    North America Global Wellness Tourism Historical Market: Breakup by Country (USD Million), 2018-2023 11.    North America Global Wellness Tourism Market Forecast: Breakup by Country (USD Million), 2024-2032 12.    Europe Global Wellness Tourism Historical Market: Breakup by Country (USD Million), 2018-2023 13.    Europe Global Wellness Tourism Market Forecast: Breakup by Country (USD Million), 2024-2032 14.    Asia Pacific Global Wellness Tourism Historical Market: Breakup by Country (USD Million), 2018-2023 15.    Asia Pacific Global Wellness Tourism Market Forecast: Breakup by Country (USD Million), 2024-2032 16.    Latin America Global Wellness Tourism Historical Market: Breakup by Country (USD Million), 2018-2023 17.    Latin America Global Wellness Tourism Market Forecast: Breakup by Country (USD Million), 2024-2032 18.    Middle East and Africa Global Wellness Tourism Historical Market: Breakup by Country (USD Million), 2018-2023 19.    Middle East and Africa Global Wellness Tourism Market Forecast: Breakup by Country (USD Million), 2024-2032 20.    Global Wellness Tourism Market Structure

What was the global wellness tourism market size in 2023?

In 2023, the global wellness tourism market attained a value of nearly USD 896.73 billion.

What is the growth rate of the market?

The market is projected to grow at a CAGR of 7% between 2024 and 2032.

What is the forecast outlook of the global wellness tourism market for 2024-2032?

The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach about USD 1648.55 billion by 2032.    

What are the major market drivers?

The major drivers of the market are rising number of tourists, increasing disposable incomes, and growing interest in wellness. 

What are the key trends in the market?

The key trends guiding the growth of the market include the increasing promotions of wellness tourism, hectic work schedules of people worldwide, rising interest in preventive healthcare. 

What are the major regions for wellness tourism, according to the market report?

The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.

What are the major travel types of wellness tourism in the industry?

Domestic and international are the major travel types of wellness tourism in the market.

What are the major activities of wellness tourism in the market?

Beauty and anti-ageing, health and nutrition, fitness and weight management, preventive and personalised medicine, complementary and alternative medicine, spa industry, and workplace wellness, among others, are the major activities of wellness tourism in the market.

What are the significant purposes of wellness tourism in the industry?

Primary and secondary are the significant purposes of wellness tourism in the industry.

Who are the key market players, according to the report?

The major players in the global wellness tourism market are Intercontinental Hotels Group, Marriott International, Inc., Hilton Worldwide Holdings, Inc., Accor SA, Wyndham Hotels & Resorts, Inc., Hyatt Hotels Corporation, and Red Carnation Hotels Ltd., among others.

The global wellness tourism market attained a value of USD 896.73 billion in 2023, driven by the enhancement of eco, cultural, and sports tourism. Aided by the rising disposable incomes, the market is expected to witness a further growth in the forecast period of 2024-2032, growing at a CAGR of 7%. The market is projected to reach USD 1648.55 billion by 2032.

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on its travel types, the industry can be segmented into domestic and international. On the basis of activities, the industry is divided into beauty and anti-ageing, health and nutrition, fitness and weight management, preventive and personalised medicine, complementary and alternative medicine, spa industry, workplace wellness, and others. On the basis of purpose, the industry is bifurcated into primary and secondary. The major regional markets for wellness tourism are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa, with Europe accounting for the largest share of the market. The key players in the above market include Intercontinental Hotels Group, Marriott International, Inc., Hilton Worldwide Holdings, Inc., Accor SA, Wyndham Hotels & Resorts, Inc., Hyatt Hotels Corporation, Red Carnation Hotels Ltd., and others.

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

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Global Wellness Tourism Market Size, Share, Trends, COVID-19 Impact & Growth Analysis Report – Segmented By Service, Travel Purpose, Travel Type & Region (North America, Europe, APAC, Latin America, Middle East and Africa) – Industry Forecast (2024 to 2029)

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Global Wellness Tourism Market Size (2024 to 2029)

The global wellness tourism market is forecasted to grow at a CAGR of 8.12% from 2024 to 2029 and be worth USD 1417.76 billion by 2029 from USD 959.56 billion in 2024.

Current Scenario of the Global Wellness Tourism Market

To curb the spread of coronavirus, governments of many countries have imposed restrictions such as lockdowns, bans on traveling, and social distancing. Due to these restrictions, the wellness tourism market has experienced a negative impact. The significant decline in the demand for wellness tourism activities caused by the COVID-19 pandemic resulted in the closure of many businesses and job losses, which are completely dependent on wellness tourism. In addition, many consumers have started exploring local wellness options such as yoga and others that can be done at home instead of choosing wellness tourism, further resulting in the declined growth of the wellness tourism market. However, considering the decreasing impact of the COVID-19 pandemic, the wellness tourism market is expected to recover slowly and witness a moderate CAGR during the forecast period.

MARKET DRIVERS

The rising awareness levels among people regarding the significance of health and wellness are majorly driving the wellness tourism market growth..

Health, fitness, and well-being have become top priorities in the modern world. Many are constantly exploring new ways to inject wellness into their daily lives and travel experiences. Due to this, the demand for wellness tourism has increased. Wellness tourism is gaining popularity for providing physical, mental, and emotional health solutions. People can gain these by exploring the wide range of experiences that wellness tourism offers. Some people choose wellness tourism to escape the stress and demands of their daily lives. Likewise, increasing stress levels among people and growing health consciousness among people are fuelling the demand for wellness tourism services and boosting market growth.

The growing disposable income in developed and developing countries contributes to the growth of the wellness tourism market.

With growing disposable income, people are willing to invest funds in their health and well-being. This includes exploring the wellness tourism services such as spa vacations, fitness retreats and medical tourism. In recent days, it has been noticed that people are spending on physical health and taking care of mental and emotional health by doing yoga, meditation, and healthy eating. This trend is expected to continue over the forecast period and contribute to the growth of the wellness tourism market.

The growing usage of technology and the increasing influence of social media promote the growth of the wellness tourism market.  

Due to the growing usage of social media, people have become aware of various wellness destinations, services, and programs. In addition, social media further helps people to connect with like-minded people to share experiences. In the modern world, people are using social media platforms such as Instagram, Facebook, and Twitter to gather information about various wellness destinations and go through the experiences of already-visited travelers of such destinations in the form of ratings and reviews. Likewise, social media has provided increased awareness and accessibility of wellness destinations and services to people and favored the growth rate of the wellness tourism market. Conversely, technology has been vital in delivering people's wellness experiences through virtual yoga classes, meditation apps, and wearable fitness devices.

Furthermore, the desire for authentic experiences and the increasing importance of stress relief and relaxation are fuelling the growth rate of the wellness tourism market.

MARKET RESTRAINTS

High costs associated with wellness tourism are one of the major factors limiting the market's growth rate..

Poor awareness among people regarding the advantages associated with wellness tourism is another key factor hampering the wellness tourism market growth. In addition, a few of the famous wellness tourism destinations are difficult to reach and access for people with mobility issues, and certain destinations have complicated routes to reach and access. Such factors are expected to impose a negative impact on market growth. Furthermore, the availability of other tourism options, such as adventure and cultural tourism, which are equally exciting and attractive to travelers, impedes market growth. Furthermore, some wellness services, such as spa treatments and hot springs, can have a negative impact on the environment, and people who have sufficient knowledge of such impacts are not showing interest in exploring such wellness services, which can have a slight negative impact on the market growth. The possibility of contacting with infectious diseases with the traveling required to experience the wellness services is another obstacle to the market growth.

REPORT COVERAGE

Segmental analysis, global wellness tourism market analysis by service.

The lodging segment captured the largest global wellness tourism market share in 2023, followed by the F&B segment. The growing preference from travelers to have convenient accommodation at hotels that address all needs is primarily driving the segment's growth rate. The lodging segment is also estimated to witness the fastest CAGR during the forecast period. In addition, many hotels and resorts are equipped and provide a wide range of wellness services, such as spa treatments, yoga and meditation classes, healthy cuisine options, and fitness facilities, which further contributes to the growth of the lodging segment.

Segments such as in-country and shopping are expected to hold a considerable share of the global wellness tourism market during the forecast period.

Global Wellness Tourism Market Analysis By Travel Purpose

The secondary segment accounted for the largest share of the global wellness tourism market in 2023. The segment's growth is majorly driven by the rising desire from people to add wellness activities to their international trips, even when their primary aim of the trip is not for wellness.

On the other hand, the primary segment held a considerable share of the global market in 2023 and is expected to grow at a healthy CAGR during the forecast period.

Global Wellness Tourism Market Analysis By Travel Type

The domestic segment accounted for the most significant share of the global wellness tourism market in 2023. The better awareness that domestic visitors have over international travelers, such as the country's traditions, customs, legislation, etiquette, and others, is one of the key factors driving the segmental growth. In addition, domestic travelers' advantages, such as not requiring a visa or passport or requiring currency conversion, which makes domestic travel easier than foreign travel, are another major factor contributing to the segment's growth rate.

The international segment accounted for a substantial share of the worldwide market in 2023 and is anticipated to showcase a prominent growth rate over the forecast period.

REGIONAL ANALYSIS

North America had the largest share of the global wellness tourism market in 2023 and the domination of the North American region is estimated to continue over the forecast period. North America is one of the largely adopted regions for wellness tourism. People in North American countries have an increased desire for promising health and well-being and are showing significant interest in exploring wellness treatments and services. The U.S. captured the major share of the North American market, followed by Canada in 2021. Factors such as an increased understanding of holistic health therapies among the U.S. population and the presence of people with high disposable income propel the growth of wellness tourism in the U.S.

The APAC is anticipated to notable growth during the forecast period owing to the growing appeal of many exotic places in the Asia Pacific, such as China, India's mountain ranges, Malaysia, and Singapore. In addition, the rising number of hotel chains with wellness centers that offer massages, spa treatments, herbal therapies, and rejuvenation programs fuel the growth rate of the APAC wellness tourism market.

The European wellness tourism market occupied a considerable share of the worldwide market in 2021 and is expected to showcase a noteworthy CAGR during the forecast period. For many years, Europe has been a popular tourist destination. The growing demand for wellness services owing to an increase in stress-related health conditions is expected to boost the market growth in the European region.

KEY PLAYERS IN THE WELLNESS TOURISM MARKET

Accor SA, Allergan PLC, Canyon Ranch, Fitpacking, Four Seasons Hotels Ltd., Galderma SA, Hilton Hotels and Resorts, Hyatt Corporation, KPJ Healthcare Berhad, Marriott International, Inc., Miraval Group, Omni Hotels & Resorts, Radisson Hotel Group, Rancho La Puerta Inc. and Shangri-La Asia Ltd are a few of the prominent companies operating in the global wellness tourism market profiled in this report.

RECENT HAPPENINGS IN THIS MARKET

• Aman Spa opened Amanpuri, a wellness center in Thailand that also provides medical services, in February 2019.
• InterContinental Hotels bought Six Senses Hotels Resorts Spas, a leading operator of hotels, spas, and resorts, in May 2019.
• In March 2019, OneSpaWorld, a provider of health and wellness services for cruise ships and resorts, announced a joint venture with Haymaker Acquisition Corp., an acquisition company, to form OneSpaWorld Holdings Ltd., a new holding company.

DETAILED SEGMENTATION OF THE GLOBAL WELLNESS TOURISM MARKET INCLUDED IN THIS REPORT

This research report on the global wellness tourism market has been segmented and sub-segmented based on service, travel purpose, travel type, and region..

• In-country Transport
• Food & Beverage
• Wellness Activities

By Travel Purpose

By Travel Type

• International
• North America
• Asia-Pacific
• Latin America
• Middle East and Africa

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Frequently Asked Questions

How much is the global wellness tourism market going to be worth by 2029? +

As per our research report, the global wellness tourism market size is projected to be USD 1417.76 billion by 2028. 

Which region is growing the fastest in the global wellness tourism market? +

Geographically, the North American wellness tourism market accounted for the largest share of the global market in 2023. 

At What CAGR, the global wellness tourism market is expected to grow from 2024 to 2029? +

The global wellness tourism market is estimated to grow at a CAGR of 8.12% from 2024 to 2029. 

Does this report include the impact of COVID-19 on the wellness tourism market? +

Yes, we have studied and included the COVID-19 impact on the global wellness tourism market in this report. 

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Wellness Tourism Market

Wellness Tourism Market Analysis By Tourism Type (Domestic Tourism, International Tourism), By Travel Purpose (Primary, Secondary), By Service (In-country Transport, Lodging, Food & Beverages, Wellness Activities, Shopping) & Region - Global Market Insights 2023 to 2033

Analysis of Wellness Tourism market covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

• Market Summary
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Wellness Tourism Market Outlook (2023-2033)

Expanding at a prolific CAGR of 10% , the global wellness tourism market is expected to increase from a valuation of US$ 880 billion in 2023 to US$ 2.3 trillion by the end of 2033.

When wellness is not the primary reason for the trip, travelers engage in secondary tourism activities. Secondary tourism combines leisure or business travel with beneficial activities, spa services, and experiences that heal the mind and body.

The idea of traveling to maintain or improve one's health is known as wellness tourism. The practice of wellness tourism is a way of life that involves multiple journeys to enhance and preserve one's well-being. It is intended to put an emphasis on genuine experiences and support the goals of healthy living. Both the physical and mental health of people are improved by this.

Travel offers a chance for people to decompress, find joy, and achieve self-actualization. It comprises visits to a variety of locations and establishments that suit its goal, where spa therapies and other wellness activities are offered to assure client pleasure.

An enormous increase in spending on vacation and personal well-being is the main factor driving market growth. This is explained by the rising average amount of discretionary income. In addition, the preference for living a healthy lifestyle is driving market expansion due to the increased prevalence of various lifestyle diseases among people as a result of sedentary lives and strenuous work schedules.

Technological advancements make it easier to plan flights, hotels, and activities, as well as the ability to compare the numerous adventure travel options accessible online, are other factors driving market revenue.

Additionally, research and development (R&D), mergers and acquisitions, and partnership strategies by top market participants to broaden the global reach of wellness tourism are generating profitable growth prospects in the industry. Rapid urbanization, a notable rise in e-literacy rates, and social media's growing influence on a worldwide scale are a few more factors that are helping the market flourish.

One of the most well-liked forms of travel, wellness tourism, has changed considerably in recent years. It can be characterized as a style of travel where participants engage in adventure sports, wellness pursuits, and a healthy way of life for the sake of recreation, rest, and renewal. The rising popularity of self-care is one of the elements fueling market expansion.

The development of ecotourism, cultural tourism, and sports tourism will probably open up a lot of new market prospects. The prevalence of some lifestyle-related disorders, such as diabetes, obesity, and high cholesterol, has increased as a result of frantic work schedules, sedentary lives, and a lack of physical activity.

Why is Wellness Tourism Gaining Huge Popularity Worldwide?

“Increasing Need to Maintain Health through Psychological, Spiritual, and Physical Activities”

Spa therapies and relaxing treatments are becoming more popular due to the increased need to maintain health through various psychological, spiritual, and physical activities. The industry is projected to expand rapidly because of the rising demand for reviving activities such as meditation and exercise as well as revitalizing traditional therapies and health and wellness foods.

An increasing number of businesses are giving their employees benefits such as paid time off and compensation for different trips they take, which is expected to encourage customers to spend money on wellness tourism. These elements are probably going to have a positive impact on market expansion.

One of the key factors driving the market will be rising patient awareness of health and personal care. Around the world, advertising initiatives run by different governments are promoting wellness travel. Players that offer well-being services assist clients in finding ways to preserve or improve their health and well-being. The demand for wellness activities at well-known tourism locations is rising as more individuals become health-conscious.

Stress, worry, anxiety, despair, and sleeplessness are a few typical symptoms of mental diseases. They can harm physical health and result in chronic conditions such as obesity, diabetes, heart disease, and cancer if they are not treated in their early stages. However, the younger generation is becoming more conscious of how to avoid these diseases and maintain a healthy lifestyle. Even businesses are implementing wellness initiatives to lessen employee stress at work.

Governments and other non-profit organizations are working to raise awareness about the identification and treatment of mental diseases to combat those that harm a person's quality of life. The market is anticipated to develop as a result of rising mental disorders, increased awareness of the importance of maintaining mental health, and an increase in the number of wellness retreats that focus on mental health and wellness.

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How is Industry Growth Being Restrained to Some Extent?

“Lack of Amenities Listed on Websites & Wellness Centers and Inadequate Infrastructure & Poorly Trained Employees”

The absence of facilities, such as inadequate infrastructure and poorly trained employees in developing countries, is projected to constrain market demand during the projection period. People believe that wellness amenities are exclusively provided by upscale hotels and that they must be paid for separately from ordinary rates. International travelers anticipate the treatment to be commensurate with the price of the wellness package, even though regional accommodations are provided for domestic travelers.

The wellness tourism sector is being negatively impacted by the emergence of fake programs, such as those lacking the amenities listed on the website and wellness centers. These fraudulent programs discourage tourists from going on wellness trips, preventing the sector from expanding.

What Can New Market Entrants Do to Stand Out in This Industry?

“New Companies Focused on Offering Unique Well-being Services”

Start-ups are providing unique well-being services to assist clients in finding ways to maintain or improve their health and well-being. New businesses are investing in the development of more efficient services. They are also concentrating on keeping their prices competitive.

• A start-up based in the U.S., Pure Essence Medical Spa offers intravenous (IV) vitamin therapy and other holistic wellness therapies. The delivery of vitamins, minerals, and amino acids intravenously (IV) is known as intravenous (IV) vitamin therapy. IV vitamin therapy ensures 100 percent absorption for a quicker reaction to each vitamin's health benefits, boosting overall wellness.

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Which Region is Predicted to Lead Market Expansion Going Forward?

“Increase in Tourist Spending on Cultural & Sports Tourism in North America”

North America dominates the global market with more than 50% share. Market expansion is anticipated to be fueled by an increase in tourist spending on cultural and sports tourism, the increasing awareness of holistic health therapies, and the presence of many prominent organizations. Sports tourism is a term used to describe travel that includes both watching and taking part in a sporting event while visiting a familiar place.

Wellness tourism, which supports the promotion of health and well-being, includes cultural and sports tourism. The number of travelers visiting North America is rising as a result of the active promotion by leading players of the value of achieving physical and mental well-being through yoga, rejuvenation treatment, herbal remedies, meditation, and spa therapies at exotic locations.

Country-wise Insights

What are the growth opportunities for wellness tourism companies in germany.

“Easy Accessibility of Spa Services & Anti-aging Treatments”

The market in Germany is anticipated to rise as a result of the rising demand for wellness services caused by an increase in the number of stress-related health problems. The easy accessibility of spa services & anti-aging treatments and the prevalence of a large population that values fitness are the elements boosting market revenue.

How is Japan Complementing Market Growth in Asia Pacific?

“Shift in Lifestyle towards Healthy Living among Individuals”

The market in Japan is projected to expand due to a shift in lifestyle toward healthy living and an uptick in stress levels among people of all ages. Market expansion is aided by the presence of foreign hotel and resort companies as well as the expanding influence of the hospitality sector. Additionally, the expansion of hotel chains with facilities providing massages, spa services, herbal treatments, and rejuvenation programs is anticipated to have a favorable effect on market value.

What Makes the U.S. an Attractive Market for Wellness Tourism Firms?

“Favorable Government Policies & Initiatives in the Country ”

Market growth in the U.S. is attributed to favorable government policies & initiatives, a suitable climate, the presence of luxury & premium hotels, the increased focus on mental and physical wellness, and rapid economic expansion. People with higher levels of disposable money are increasingly interested in spa tourism, which also offers lucrative opportunities.

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Competitive landscape highlights only certain players Complete list available upon request

Category-wise Insights

Why is demand for domestic tourism so high.

“Rise in Tourists' Spending on Wellness-related Activities ”

Based on tourism type, the market is classified into domestic tourism and international tourism. Domestic tourism holds around 60% of the global market. As international tourism continues to remain comparatively expensive, demand for domestic tourism is expected to remain high.

The market is growing as domestic passengers are spending more money on wellness-related activities. Local attractions are easier to visit for domestic travelers. Budget-conscious tourists and low- and middle-income workers also frequently steer clear of overseas travel due to financial limitations. This is expected to encourage the demand for domestic tourism.

One of the main travel trends boosting the market growth is the demand for nature-based products, outdoor adventures, and local and domestic travel. Governments use discretionary pricing strategies to reduce poverty, spur job creation and economic expansion, modernize infrastructure, and lessen the burden of domestic tourism congestion.

Which Wellness Tourism Service is Dominating in Terms of Revenue Generation?

“Lodging Services Gaining Traction Due to Prominent Presence of Premium Hotels in Well-known Tourist Locations ”

Based on service, the market is divided into in-country transport, lodging, food & beverages, wellness activities, and shopping. Lodging accounts for around 50% of the total market value due to the quick growth of large hotel chains offering exotic therapies, including spa services, rejuvenation programs, and other offerings.

The prominent presence of luxury and high-end hotels and resorts in well-known tourist locations is driving the demand for lodging services. The ever-evolving demands of the wellness spa's clients have shaped it. As consumers get more efficient at using social media, anti-aging products are growing in popularity. The growing demand for anti-aging skin care products is driving the business . The rise in consumer disposable income, particularly in emerging nations, is also boosting demand for these services.

Competitive Landscape

The main trend gaining popularity in the wellness tourism business is new technological advancements. To maintain their place in the market, major organizations involved in wellness tourism are concentrating on adopting innovative technology. Leading companies are extending their geographic reach to bring in more customers.

For instance :

• In 2019, Aman Spa opened Amanpuri, a wellness facility in Thailand that also provides medical services. The diverse development tactics used by different market participants increase competitiveness and greatly aid in the growth of the wellness tourism industry.
• In April 2021, The Atmantan Wellness Center offers wellness tourism and introduced Atmantan Naturals. It is a new wellness-tech platform that uses telehealth portal technology. This wellness facility cultivates natural herbal supplements with remarkable effectiveness and provides disease-reversal therapies. With the aid of telehealth portals, a person has access to a variety of virtual consultations with a variety of doctors and clinicians at any time.

Key Segments of Wellness Tourism Industry Research

By tourism type :.

• Domestic Tourism
• International Tourism

By Travel Purpose :

By service :.

• In-country Transport
• Food & Beverages
• Wellness Activities

By Region :

• North America
• Asia Pacific
• Latin America
• Middle East & Africa

What is the growth rate of the global market for wellness tourism?

Demand for wellness tourism is predicted to increase at a CAGR of 10% from 2023 to 2033.

Which are the major tourism types in the global market?

Domestic tourism and international tourism are the key tourism types in the industry.

What are the key aspects boosting market expansion?

The enhancement of eco, cultural, and sports tourism, hectic work schedules, and rising disposable incomes are driving market growth.

Which wellness tourism service accounted for the largest market share?

Lodging holds 50% share of the global wellness tourism market.

What is the forecasted size of the wellness tourism market?

The global wellness tourism market is anticipated to reach US$ 2.3 Trillion by 2033.

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Global Wellness Institute

Industry research: new data on wellness tourism: projected to hit $817 billion this year, $1.3 trillion in 2025.

New Data on Wellness Tourism: Projected to Hit $817 Billion This Year, $1.3 Trillion in 2025      

The GWI’s new report on the global wellness economy includes eye-opening new data on the wellness travel market. It has the big picture numbers: In the pre-pandemic year of 2019, wellness tourism reached a record $720 billion, but then took a devastating hit in the pandemic year of 2020, falling to $436 billion. The future looks very bright: The GWI forecasts that the market will reach $817 billion in 2022 and soar to $1.3 trillion by 2025–the fastest growth rate of any wellness market through 2025.   

Explore everything from the top 20 national markets to how much wellness travelers now spend per trip compared to regular tourists to how the pandemic changed the domestic vs. international wellness traveler equation.   

• ← The Dominant Emotion of 2021? Languishing. The Best Antidote? Getting into the “Flow State”
• MUST-READS FROM THE WELLNESS WORLD (Week of January 12, 2022) →

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Wellness Tourism Market Size, Share, Growth Analysis, By Service(In-country Transport, Lodging, Food & Beverage, Wellness Activities), By Travel Purpose(Primary and Secondary), By Travel Type(Domestic and International), By Region - Industry Forecast 2024-2031

Report ID: SQMIG35A2416 | Region: Global | Published Date: March, 2024 Pages: 219 | Tables: 89 | Figures: 76

• DESCRIPTION
• TABLE OF CONTENTS
• METHODOLOGY
• ANALYST SUPPORT

Wellness Tourism Market Insights

Global Wellness Tourism Market size was valued at USD 814.60 Billion in 2022 and is poised to grow from USD 915.77 Billion in 2023 to USD 2336.34 Billion by 2031, at a CAGR of 12.42% during the forecast period (2024-2031). 

The aging population is increasingly looking for travel experiences that combine leisure, relaxation, and health maintenance. Wellness tourism caters to the specific needs of older individuals by offering specialized programs and facilities that promote healthy aging and well-being. Interacting with locals that have traveled to and experienced diverse cultures enhances personal well-being. Wellness tourism, as opposed to medical tourism , is concerned with disease prevention. It focuses on living an active existence and improving one's quality of life. Medical tourism, on the opposite hand, entails treating a pre-existing condition. Wellness is a preventative measure used to improve one's health. The expanding number of tourists around the world has increased the demand for various health-care services. To ensure consumer happiness, service providers are focused on spa services and other activities. Furthermore, higher tourism spending is likely to boost the market.

The pandemic of COVID-19 had a significant impact on the marketplace. The key reasons for the market's fall were restrictions on traveling abroad, orders from homeowners, and business closures. Many countries blocked their borders and prohibited international flights. As a result, the number of tourists dropped dramatically. The number of wellness visits has decreased by 35.8%, according to the Global Wellness Institute (GWI). The abrupt halt of economic activity around the world led to company closures, staff layoffs, and a decrease in consumer purchasing power. This, combined with the dread of contagion, kept people from visiting other countries.

However, global immunization campaigns, relaxation of limitations on travel, and a drop in the overall number of COVID-19 cases are anticipated to accelerate market growth. According to the UNWTO, the total number of people traveling overseas will reach 900 million in 2022, representing 63% of pre-pandemic levels. Furthermore, a gradual increase in the number of company travelers, as well as the establishment of full-service spas and resorts, is expected to benefit the industry.

Hectic work schedules or sedentary lifestyles, along with a lack of physical activity, have led to an increase in the prevalence of lifestyle-related disorders such as diabetes, obesity, as well as elevated cholesterol levels. According to WHO figures, the worldwide burden of diseases would increase to 56% by 2030. As a result, the rising prevalence of such disorders is predicted to increase demand for health-related travel.

US Wellness Tourism Market is poised to grow at sustainable CAGR for the next forecast year.

Market Snapshot - 2024-2031

Global Market Size

USD 814.60 Billion

Largest Segment

Fastest Growth

Growth Rate

12.42% CAGR

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Wellness Tourism Market Segmental Analysis

The global wellness tourism market is segmented on the basis of service, travel purpose, travel type, and region. Based on service, the market is segmented into in-country transport, lodging, food & beverage, wellness activities, shopping, and others. In terms of travel purpose, the market is segmented into primary, and secondary. With respect to segmentation by travel type, the market is segmented into domestic, and international. Based on region the global wellness tourism market is segmented into North America, Europe, Asia-Pacific, South America, and MEA.

Wellness Tourism Market Analysis by Services

The lodging sector dominated the market in 2022, with a share of the market of 23.3%. The rising penetration of luxury & high-end hotels and resorts in prominent tourist areas is a major driver to the accommodation segment's growth. Lodging can be obtained in a tent, caravan or campervan, accommodation, motel, a hotel, inn, private residence (commercial, including a bed & breakfast, guest home, or vacation rental), or home.

The ever-changing needs of its clients determine the need for wellness spas. As customers grow more social media savvy, anti-aging products are becoming more popular. The increasing need for anti-wrinkle skincare treatments is propelling the market. Increased disposable income among consumers, particularly in emerging nations, is further driving demand for such services.

Wellness Tourism Market Analysis by Travel Purpose

The secondary category held the biggest share of the market in 2022 and is likely to maintain its dominance throughout the forecast period. Tourists pursuing well-being activities are examples of secondary tourism activities. Spa treatments, body events, & mind and health exercises are added to business or leisure travel in secondary tourism. Secondary travel will account for around 92.0% of wellness-related trips in 2020, according to GWI. This is due to an increase in the use of wellness services at international business meetings.

The primary category is likely to increase significantly in the future years. Across the globe, more people are combining components of health, preventive medicine, self-fulfillment, & mindfulness in their daily lives. People currently like to keep a fitness programme and adhere to a nutritious diet even when traveling, which fuels category growth.

According to GWI, domestic primary visitors spend over 178% more than the average traveler. On a global scale, they pay 53% more. As a result, the government is working on recruiting main travelers in order to increase revenue. This is anticipated to boost segment growth.

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Wellness Tourism Market Regional Insights

North America dominated the market, accounting for 39.7% of total sales in 2022. This is attributable to an increased emphasis on mental and physical wellness, as well as a high discretionary income. Active marketing by major players on the value of mental and physical health obtained through yoga, rejuvenation treatment, herbal medicines, meditation , agritourism, & spa treatments at exotic destinations is driving up the number of travels to North America.

The Asia Pacific market is expected to rise rapidly due to the increasing popularity of exotic locations including India, China, Malaysia, Indonesia, Thailand, & Singapore. Furthermore, the emergence of hotel chains with centers offering massages, wellness services, herbal therapies, and rejuvenation programs is expected to boost regional market growth.

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Wellness Tourism Market Dynamics

Wellness Tourism Market Drivers

Increasing Focus on Health and Well-being

• There is a growing global emphasis on personal health and well-being, leading to an increased interest in wellness tourism. People are seeking destinations and experiences that promote physical, mental, and spiritual well-being, driving the demand for wellness tourism offerings.

Rising Disposable Income and Middle-Class Expansion

• As disposable income levels rise, a larger population can afford wellness-focused travel experiences. The expanding middle-class segment, particularly in emerging economies, is driving the growth of the wellness tourism market by increasing the number of potential travelers.

Wellness Tourism Market Restraints

• Wellness tourism experiences can be relatively expensive compared to conventional travel options. The cost of specialized facilities, wellness programs, and quality accommodation can limit the accessibility of wellness tourism to a certain segment of travelers, impacting market growth.

Limited Awareness and Education

• Lack of awareness and understanding of the benefits and scope of wellness tourism among potential travelers can be a restraint. Many people may not be familiar with the concept or may not recognize the potential benefits of wellness-focused travel experiences, leading to lower demand.

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Wellness Tourism Market Competitive Landscape

The market is extremely fragmented in nature. Key firms are strengthening their footprint in the region through strategies such as collaborations, mergers, and acquisitions. For example, Hilton announced in May 2022 that it had reached an agreement alongside CKR Resort to open its flagship property Hilton Hyderabad, India Resort & Spa in Hyderabad, India. Similarly, OneSpaWorld, a supplier of health and wellness services for cruise ships & resorts, announced a cooperation with Haymaker Acquisitions Corp., a buying firm, to form OneSpaWorld Holdings Ltd., a new holding company.

Wellness Tourism Market Top Player’s Company Profiles

• Canyon Ranch
• Miraval Resorts
• Six Senses Hotels Resorts Spas
• COMO Hotels and Resorts
• Ananda in the Himalayas
• Kamalaya Wellness Sanctuary & Holistic Spa
• Chiva-Som International Health Resort
• SHA Wellness Clinic
• The Ranch Malibu
• Gwinganna Lifestyle Retreat
• BodyHoliday Saint Lucia
• Aro Ha Wellness Retreat
• Mii amo, a destination spa at Enchantment Resort
• Rancho La Puerta
• Golden Door
• Borgo Egnazia
• Aman Wellness Resorts
• Ojai Valley Inn
• Mirbeau Inn & Spa

Wellness Tourism Market Recent Developments

• In April 2021, Atmantan NATURALS was announced as a new wellness-tech system, and the Atmantan Wellness Centre is currently expanding into nutraceuticals & supplements. Natural herbal supplements are hand-picked by expert scientists and clinicians to provide high-efficacy, disease-reversing remedies for this telemedicine platform.
• In August 2021, Carnoustie Group collaborated with South City Ayurveda Wellness Centre to open a Rs 100 crore luxury Ayurveda and old Indian wellness center in Kolkata's outskirts.

Wellness Tourism Key Market Trends

• Rise in Personalized Wellness Experiences: The wellness tourism market is witnessing a shift towards personalized experiences tailored to individual preferences and needs. Travelers are seeking customized wellness programs that address their specific health goals, whether it's fitness, stress reduction, nutrition, or holistic well-being.
• Integration of Technology: Technology is playing a significant role in shaping the wellness tourism industry. Mobile applications, wearable devices, and virtual reality are being incorporated to enhance the wellness experience, track progress, provide personalized recommendations, and deliver immersive wellness content.
• Focus on Mental and Emotional Well-being: There is an increasing recognition of the importance of mental and emotional well-being in wellness tourism. Destinations and wellness providers are offering programs and activities that address stress reduction, mindfulness, meditation, and emotional healing to cater to the growing demand for holistic well-being.
• Wellness Retreats in Nature and Eco-friendly Settings: Wellness travelers are seeking destinations that provide a connection with nature and offer eco-friendly practices. Wellness retreats set in serene natural surroundings, such as mountains, forests, and beachfronts, are gaining popularity as they provide a sense of tranquility and an escape from urban stress.

Wellness Tourism Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyzes the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.

According to our global wellness tourism market analysis, the aging population is increasingly looking for travel experiences that combine leisure, relaxation, and health maintenance. Wellness tourism caters to the specific needs of older individuals by offering specialized programs and facilities that promote healthy aging and well-being. Interacting with locals that have traveled to and experienced diverse cultures enhances personal well-being. Wellness tourism, as opposed to medical tourism, is concerned with disease prevention. It focuses on living an active existence and improving one's quality of life. Medical tourism, on the opposite hand, entails treating a pre-existing condition. Wellness is a preventative measure used to improve one's health. The expanding number of tourists around the world has increased the demand for various health-care services. To ensure consumer happiness, service providers are focused on spa services and other activities. Furthermore, higher tourism spending is likely to boost the market.

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Table Of Content

Executive Summary

Market overview

• Exhibit: Executive Summary – Chart on Market Overview
• Exhibit: Executive Summary – Data Table on Market Overview
• Exhibit: Executive Summary – Chart on Wellness Tourism Market Characteristics
• Exhibit: Executive Summary – Chart on Market by Geography
• Exhibit: Executive Summary – Chart on Market Segmentation
• Exhibit: Executive Summary – Chart on Incremental Growth
• Exhibit: Executive Summary – Data Table on Incremental Growth
• Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market size

• Opportunities
• SWOT Analysis

KEY MARKET INSIGHTS

• (Exhibit: Data Table: Name of technology and details)
• (Exhibit: Data Table: Name of technology and pricing details)
• (Exhibit: Detailed Supply Chain Presentation)
• (Exhibit: Detailed Value Chain Presentation)
• Exhibit: Parent Market Ecosystem Market Analysis
• Exhibit: Market Characteristics of Parent Market
• (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
• (Exhibit: Data Table: Import and Export data details)
• (Exhibit: Data Table: Emerging startups details)
• (Exhibit: Data Table: Mapping of key raw materials)
• (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
• (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
• Macroeconomic Indicators

COVID IMPACT

• Introduction
• Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
• Exhibit: Data Table on Wellness Tourism Market size and forecast 2021-2027 ($ million)
• Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
• Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

• Exhibit: Data Table on regulation from different region
• Exhibit: Competitive rivalry Impact of key factors, 2021
• Exhibit: Threat of Substitute Products Impact of key factors, 2021
• Exhibit: buyers bargaining power Impact of key factors, 2021
• Exhibit: Threat of new entrants Impact of key factors, 2021
• Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
• Political Impact
• Economic impact
• Social Impact
• Technical Impact
• Environmental Impact
• Legal Impact

Market Size by Region

• Chart on Market share by geography 2021-2027 (%)
• Data Table on Market share by geography 2021-2027(%)
• Chart on Market share by country 2021-2027 (%)
• Data Table on Market share by country 2021-2027(%)
• Exhibit: Chart on Market share 2021-2027 (%)
• Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

• Exhibit: companies covered in the report, 2021
• Exhibit: company positioning matrix, 2021
• Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Wellness Tourism Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Wellness Tourism Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Wellness Tourism Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Wellness Tourism Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

Wellness Tourism Market Report Snapshots

• Wellness Tourism Companies
• Wellness Tourism Market Size
• Wellness Tourism Market Analysis
• Wellness Tourism Geographic Analysis
• Wellness Tourism Market News

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Wellness Tourism Market Size to Hit USD 1,784.05 Bn by 2032

List of Contents

Wellness tourism market size, share, and trends.

Wellness Tourism Market (By Service: Lodging, Food, Transport, Beverage, Wellness activity, and Others; By Destination: International and Domestic; By Traveler: Primary and Secondary) - Global Industry Analysis, Size, Share, Growth, Trends, Regional Outlook, and Forecast 2023 - 2032

• Last Updated : November 2023
• Report Code : 1294
• Category : Healthcare
• Report Description
• Table of Content
• Request Customization

The global wellness tourism market size was estimated at USD 815 billion in 2022 and is expected to reach over USD 1,784.05 billion by 2032, poised to grow at a compound annual growth rate (CAGR) of 8.20% from 2023 to 2032.

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Key Takeaways

• North America dominated the market with the highest market share in 2022.
• Asia Pacific is observed to witness the fastest rate of growth during the forecast period.
• By Service, the lodging segment dominated the market in 2022.
• By Service, the wellness activity segment is expected to grow at a significant rate during the forecast period.
• By Destination, the domestic segment dominated the market in 2022.
• By Traveler, the secondary segment dominated the market in 2022.

Regional Insights

The U.S. wellness tourism market size was valued at USD 192.34 billion in 2022 and is estimated to reach around USD 421.04 billion by 2032, growing at a CAGR of 8.20% from 2023 to 2032.

Based on the region, the North America dominated the global wellness tourism market in 2022, in terms of revenue and is estimated to sustain its dominance during the forecast period. This is attributable to extensive demand for physical and mental well-being among the population, high disposable income, and increased awareness regarding wellness tourism has augmented the wellness tourism market in North America. Moreover, US is the global leader in terms of revenue, garnering around 33.3% of the global wellness tourism market share in 2022.

On the other hand, Asia Pacific is forecasted to be the most opportunistic market in the forthcoming years. Growing infrastructure and high investment in improving connectivity is fueling the market growth in Asia Pacific. The growing penetration of luxury and premium hotels is another factor propelling the market growth. Moreover, rising personal disposable income, rising awareness regarding wellness tourism, and increasing penetration of digital technologies will shape the future of the wellness tourism market in Asia Pacific in the foreseeable future.

Growth Factors

Wellness tourism is associated with undertaking tourism activities to enhance and improve personal physical, mental, and spiritual well-being. The demand for healthy lifestyle, desire to reduce stress, and desire to prevent illness are the primary factors that are boosting the demand for the wellness tourism. The tourists undertake spiritual, physical, and mental activities by visiting spas, doing yoga, visiting health resorts, and meditation retreats. The inclination towards socializing with the local people of the visited destination, and knowing different cultures fosters personal well-being, which boosts the growth of the wellness tourism market.

The growing penetration of smart electronic devices such as smart phones, tablets, and laptops coupled with rising adoption of internet is playing a notable role in increasing the number of wellness tourists. In today’s digital world, social media marketing by the travel agents and tourism service providers is significantly contributing to the growth of the wellness tourism market. Moreover, internet is playing a proactive role in spreading awareness regarding the wellness tourism and the benefits of it among the consumers/tourists. The travel service providers provide easy ticket booking and destination planning services over the internet that shifted the consumers’ preferences to online ticket booking over the past few years. Furthermore, convenience and swift ticket booking for trains and flights, easy hotel bookings, and growing popularity of online payment systems have significantly and positively impacted the market growth.

Factors influencing the market

The wellness tourism market is highly influenced by various factors that augments the growth of the market. The various factors include growing awareness regarding wellness tourism, growing burden of disease, rising number of mental illness such as depression & anxiety, rising disposable income, growth of tourism industry, growing adoption of online travel services, increased influence of social media, and rising investment by the government to attract tourism.

Besides, these growth factors, there are certain factors that may hamper the growth of the wellness tourism market. The growing threat of terrorist invasion and political unrest may hamper the market growth. For instance, the recently a terrorist organization has taken over the political control in Afghanistan. These factors may destroy the tourism industry growth.

Wellness Tourism Market Scope 

Service Insights

By service, lodging segment led the global wellness tourism market with remarkable revenue share in 2022 and is anticipated to retain its dominance throughout the forecast period. The hotel and lodges is one of the primary components for the tourism industry. Growing penetration of luxury and premium hotels in popular tourist destinations is a major contributor to the growth of the lodging segment.

On the other hand, wellness activity segment is anticipated to be the most opportunistic segment during the forecast period. This is attributed to the increased consumer expenditure on health and well-being. The various popular wellness activities include meditation, yoga, Ayurveda treatment, spa treatment, and agricultural tourism.

Destination Insights

By destination, the domestic segment led the global wellness tourism market with remarkable revenue share in 2022 and is anticipated to retain its dominance throughout the forecast period. The domestic travelers find it simple to travel domestic sights. Moreover, the price conscious travelers and low and middle income group generally avoid international tourism mainly due to financial limitations. Hence, the domestic wellness tourism dominates the global wellness tourism market.

Traveler Insights

By traveler, the secondary segment led the global wellness tourism market with remarkable revenue share of over 85% in 2022 and is anticipated to retain its dominance throughout the forecast period. Secondary travelers include various wellness activities in their tourism activity while the main purpose of their travel is different. Generally, business travelers and leisure travelers include wellness activities in their tourism as they enjoy wellness activities and accomplishment of their main motive simultaneously.

Key Companies & Market Share Insights

The market is moderately fragmented with the presence of several local companies. These market players are striving to gain higher market share by adopting strategies, such as investments, partnerships, and acquisitions & mergers. Companies are also spending on the development of improvedservices. Moreover, they are also focusing on maintaining competitive pricing.

In February 2019, Aman Spa started Amanpuri, a wellness center in Thailand that also offers medical services. The various developmental strategies undertaken by various market players increases competition and contribute significantly towards the development of wellness tourism market.

Some of the prominent players in the wellness tourism market include:

• Hilton Worldwide
• Accor Hotels
• Marriot International
• Hyatt Hotels
• Rosewood Hotels
• InterContinental Group
• Radisson Hospitality
• Rancho La Puerta, Inc.
• Omni Hotels & Resorts
• Four Seasons Hotels

Segments Covered in the Report

• Wellness activity

By Destination

• International

By Traveler

By Geography

• North America
• Asia Pacific
• South Korea
• Latin America
• Rest of the World

Frequently Asked Questions

How much is the wellness tourism market size, who are the major players in the wellness tourism market, how much is the cagr of wellness tourism market, which are the driving factors of the wellness tourism market, which region will lead the global wellness tourism market.

• No. of Pages : 150+
• Format : PDF/PPT/Excel
• Historical Year: 2021-2022
• Base Year: 2023
• Estimated Years: 2024-2033

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Wellness tourism market size to surpass us$ 1,672.6 bn by 2030.

The wellness tourism market size is predicted to surpass US$ 1,672.6 billion by 2030 from at US$ 793.2 billion in 2020 and poised to grow at a compound annual growth rate (CAGR) of 7.7% from 2021 to 2030.

New York, Oct. 06, 2021 (GLOBE NEWSWIRE) -- New York , Oct 0 6 , 2021 (GLOBE NEWSWIRE) – Wellness tourism refers to the tourism undertaken for indulging in wellness activities such as yoga and meditation retreats, spa treatment, Ayurveda treatment, agricultural tourism, shopping, and spiritual activities to name a few. The growing cases of various physical and mental diseases, rising prevalence of stress, depression, and anxiety, and unhealthy habits among the population are the primary drivers of the global wellness tourism market. The wellness tourism is intended to prevent physical and mental illness by encouraging wellness and healthy lifestyle. The rapid growth of the middle class and increasing desire for active and healthy lifestyle are fueling the demand for wellness tourism across the globe. Moreover, easy availability of online tickets and availability of huge number of service providers is positively impacting the market growth.

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Crucial factors accountable for market growth are:

Rapid growth of middle-class

Rising disposable income

Increasing government investments on infrastructure and connectivity

Rising awareness regarding wellness tourism

Growing penetration of internet and smart devices like smartphones

Increasing influence of social media

Growing prevalence of mental and physical disease

Increasing consumer expenditure on health and wellness

View Full Report@ https://www.precedenceresearch.com/wellness-tourism-market

Regional Snapshots

Based on the region, the North America dominated the global wellness tourism market in 2020, in terms North America is the dominating wellness tourism market. The US alone attracts more than 33% of the global wellness tourism expenditure. The aggressive marketing by the top players regarding the importance of physical and psychological wellness being attained through yoga, rejuvenation therapies, herbal treatment, meditation, agricultural tourism, and spa therapies in an exotic destination is a major factor that shaped the wellness tourism market in North America. The basic idea was to make people aware that visiting to a foreign place and attaining various local therapies is beneficial for mental and physical health. This idea was well supported by the rising disposable income of the consumers, demand for healthy and active lifestyle, and increased consumer expenditure on health and wellness.

Asia Pacific is estimated to be the fastest-growing wellness tourism market owing to the growing popularity of various exotic destinations in Asia Pacific such as China, mountain ranges of India, Malaysia, and Singapore. Moreover, the growing penetration of hotel chains equipped with wellness centers to provide massages, spa treatments, herbal treatments, and rejuvenation programs have positively impacted the market growth in this region.

Report Highlights

By service, lodging segment led the global wellness tourism market with remarkable revenue share in 2020. This is attributed to the rapid growth of the large hotel chains that also provides exotic therapies such as rejuvenation programs, spa treatments, and other wellness services.

By destination, the domestic segment led the global wellness tourism market. This is majorly due to the government support to boost domestic tourism. Domestic tourism is used as a tool for generating employment, improve infrastructure, and hence boost economic growth of the country.

By traveler, the secondary segment led the global wellness tourism market because of the cost saving benefit. Generally a person visiting for any purpose such as business meeting, there are high chances of him to include wellness activities in his trip that allows him to gain dual benefits of business with wellness at less cost.

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According to the Global Wellness Institute, in 2017, the total number of domestic and international wellness trips accounted for around 17% of the global tourism expenditure. This implies that tourists are increasingly participating in wellness activities while they travel to domestic and international destinations. The sedentary lifestyle of the consumers, busy and hectic lifestyle, and unhealthy habits have resulted in a decreased physical activity, which give rise to a number of physical and mental issues. Therefore, tourists tend to participate in physical, psychological, and spiritual wellness activities during their vacations. This factor is significantly driving the growth of the global wellness tourism market.

There are certain restraining factors to the wellness tourism market. The lack of awareness about wellness tourism, low income population in developing and underdeveloped nations, and political unrest in several nations are few of the major constraining factors that may hamper the growth of the wellness tourism market.

Opportunities

The growing technological advancements in tourism industry is expected to offer growth opportunities. For instance, use of augmented reality (AR) and virtual reality (VR) by the top hotels for providing a virtual tour to their customers before booking rooms and use of robots for carrying and handling the guests’ luggage in hotels are the latest developments in the tourism industry that is expected to change the face of online hotel bookings.

The major challenges encountered by the wellness tourism industry include threat of terrorist attacks, outbreak of pandemic, and bad geopolitical relations between countries. These are the various challenges that are not under the control of the tourism industry and these factors might harm the growth of the market significantly.

Recent Developments

In February 2019, Aman Spa started Amanpuri, a wellness center in Thailand that also offers medical services.

In May 2019, Six Senses Hotels Resorts Spas, a leading operator of hotels, spas, and resorts was acquired by InterContinental Hotels.

The key players includes in the wellness tourism market are Hilton Worldwide, Accor Hotels, Four Seasons Hotels, Radisson Hospitality, Marriot International, Hyatt Hotels, Rosewood Hotels, InterContinental Group, Rancho La Puerta, Inc., PRAVASSA, Omni Hotels & Resorts.

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Wellness & Spas

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Statistics on " Wellness industry "

• Wellness market value worldwide 2017-2027
• Global wellness market size worldwide in 2022, by region
• Average annual growth rate of wellness industry 2022-2027, by segment
• Market size of the thermal/mineral springs industry worldwide 2019-2027
• Key information on the health and wellness spa industry in the U.S in 2023
• Market size of the wellness tourism industry worldwide 2027
• Wellness tourism expenditure worldwide 2019-2022, by region
• Number of wellness tourism trips worldwide 2019-2022, by region
• Leading countries in wellness tourism expenditure worldwide 2022
• Corporate wellness market size worldwide 2033
• Global workplace wellness industry market size in 2022, by region
• Workplace wellness industry market size in the U.S. 2019-2022
• Workplace wellness industry market size in the UK 2019-2022
• Number of corporate wellness service companies in the U.S. 2007-2021
• Share of U.S. employers that offered select wellness programs in 2020
• Change in wellness solutions for companies during COVID-19 pandemic U.S. 2020
• Leading must have corporate wellness solution programs U.S. 2020, by type
• Global consumer spend on selected mental wellness apps 2019-2021
• Leading Android health apps worldwide 2023, by downloads
• Headspace: mobile app global quarterly downloads 2018-2023
• Calm: mobile app global IAP revenues 2018-2023
• Fitness and health service online purchases in the U.S. 2024
• Meditation and mindfulness apps market presence in the U.S. 2019-2022
• Leading Android health apps in the U.S. 2022, by downloads
• Pilates and yoga studio industry business count in the U.S. 2012-2022
• U.S. pilates and yoga studio market size 2012-2022
• Pilates and yoga studio industry employee count in the U.S. 2012-2022
• Yoga wear market value worldwide 2020-2028
• Spa services market revenue worldwide 2023-2032
• U.S. massage service industry market size 2012-2023
• Massage service industry employee count in the U.S. 2011-2023
• Massage service industry business count in the U.S. 2011-2023

Other statistics that may interest you Wellness industry

Industry overview

• Premium Statistic Wellness market value worldwide 2017-2027
• Premium Statistic Global wellness market size worldwide in 2022, by region
• Basic Statistic Market size of the global wellness industry in 2022, by segment
• Premium Statistic Average annual growth rate of wellness industry 2022-2027, by segment
• Premium Statistic Global health and wellness food market value 2023-2022
• Premium Statistic Market size of the thermal/mineral springs industry worldwide 2019-2027
• Premium Statistic Key information on the health and wellness spa industry in the U.S in 2023

Wellness tourism

• Premium Statistic Market size of the wellness tourism industry worldwide 2027
• Premium Statistic Wellness tourism expenditure worldwide 2019-2022, by region
• Premium Statistic Number of wellness tourism trips worldwide 2019-2022, by region
• Premium Statistic Number of wellness tourism trips worldwide 2022, by region and type
• Premium Statistic Leading countries in wellness tourism expenditure worldwide 2022

Corporate wellness

• Basic Statistic Corporate wellness market size worldwide 2033
• Premium Statistic Global workplace wellness industry market size in 2022, by region
• Premium Statistic Workplace wellness industry market size in the U.S. 2019-2022
• Premium Statistic Workplace wellness industry market size in the UK 2019-2022
• Premium Statistic Number of corporate wellness service companies in the U.S. 2007-2021
• Basic Statistic Share of U.S. employers that offered select wellness programs in 2020
• Premium Statistic Change in wellness solutions for companies during COVID-19 pandemic U.S. 2020
• Premium Statistic Leading must have corporate wellness solution programs U.S. 2020, by type

Online wellness

• Premium Statistic Global consumer spend on selected mental wellness apps 2019-2021
• Basic Statistic Leading Android health apps worldwide 2023, by downloads
• Basic Statistic Leading Android health apps worldwide 2023, by revenue
• Basic Statistic Headspace: mobile app global quarterly downloads 2018-2023
• Basic Statistic Calm: mobile app global IAP revenues 2018-2023
• Premium Statistic Fitness and health service online purchases in the U.S. 2024
• Premium Statistic Meditation and mindfulness apps market presence in the U.S. 2019-2022
• Premium Statistic Leading Android health apps in the U.S. 2022, by downloads
• Premium Statistic Yoga participation in the U.S. 2010-2023
• Premium Statistic Pilates and yoga studio industry business count in the U.S. 2012-2022
• Premium Statistic U.S. pilates and yoga studio market size 2012-2022
• Premium Statistic Pilates and yoga studio industry employee count in the U.S. 2012-2022
• Premium Statistic Yoga wear market value worldwide 2020-2028

Massage services

• Premium Statistic Spa services market revenue worldwide 2023-2032
• Premium Statistic U.S. massage service industry market size 2012-2023
• Premium Statistic Massage service industry employee count in the U.S. 2011-2023
• Premium Statistic Massage service industry business count in the U.S. 2011-2023

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From cold plunges to collagen to celery juice, the $1.8 trillion global consumer wellness market is no stranger to fads, which can sometimes surface with limited clinical research or credibility. Today, consumers are no longer simply trying out these wellness trends and hoping for the best, but rather asking, “What does the science say?”

About the authors

This article is a collaborative effort by Shaun Callaghan , Hayley Doner, Jonathan Medalsy, Anna Pione , and Warren Teichner , representing views from McKinsey’s Consumer Packaged Goods and Private Equity & Principal Investors Practices.

McKinsey’s latest Future of Wellness research—which surveyed more than 5,000 consumers across China, the United Kingdom, and the United States—examines the trends shaping the consumer wellness landscape. In this article, we pair these findings with a look at seven wellness subsets—including women’s health, weight management, and in-person fitness—that our research suggests are especially ripe areas for innovation and investment activity.

The science- and data-backed future of wellness

In the United States alone, we estimate that the wellness market has reached $480 billion, growing at 5 to 10 percent per year. Eighty-two percent of US consumers now consider wellness a top or important priority in their everyday lives, which is similar to what consumers in the United Kingdom and China report (73 percent and 87 percent, respectively).

This is especially true among Gen Z and millennial consumers, who are now purchasing more wellness products and services than older generations, across the same dimensions we outlined in our previous research : health, sleep, nutrition, fitness, appearance, and mindfulness (Exhibit 1). 1 “ Still feeling good: The US wellness market continues to boom ,” McKinsey, September 19, 2022.

Across the globe, responses to our survey questions revealed a common theme about consumer expectations: consumers want effective, data-driven, science-backed health and wellness solutions (Exhibit 2).

Five trends shaping the consumer health and wellness space in 2024

Fifty-eight percent of US respondents to our survey said they are prioritizing wellness more now than they did a year ago. The following five trends encompass their newly emerging priorities, as well as those that are consistent with our earlier research.

Trend one: Health at home

The COVID-19 pandemic made at-home testing kits a household item. As the pandemic has moved into its endemic phase, consumers are expressing greater interest in other kinds of at-home kits: 26 percent of US consumers are interested in testing for vitamin and mineral deficiencies at home, 24 percent for cold and flu symptoms, and 23 percent for cholesterol levels.

At-home diagnostic tests are appealing to consumers because they offer greater convenience than going to a doctor’s office, quick results, and the ability to test frequently. In China, 35 percent of consumers reported that they had even replaced some in-person healthcare appointments with at-home diagnostic tests—a higher share than in the United States or the United Kingdom.

Although there is growing interest in the space, some consumers express hesitancy. In the United States and the United Kingdom, top barriers to adoption include the preference to see a doctor in person, a perceived lack of need, and price; in China, test accuracy is a concern for approximately 30 percent of consumers.

Implications for companies: Companies can address three critical considerations to help ensure success in this category. First, companies will want to determine the right price value equation for at-home diagnostic kits since cost still presents a major barrier for many consumers today. Second, companies should consider creating consumer feedback loops, encouraging users to take action based on their test results and then test again to assess the impact of those interventions. Third, companies that help consumers understand their test results—either through the use of generative AI to help analyze and deliver personalized results, or through integration with telehealth services—could develop a competitive advantage.

Trend two: A new era for biomonitoring and wearables

Roughly half of all consumers we surveyed have purchased a fitness wearable at some point in time. While wearable devices such as watches have been popular for years, new modalities powered by breakthrough technologies have ushered in a new era for biomonitoring and wearable devices.

Wearable biometric rings, for example, are now equipped with sensors that provide consumers with insights about their sleep quality through paired mobile apps. Continuous glucose monitors, which can be applied to the back of the user’s arm, provide insights about the user’s blood sugar levels, which may then be interpreted by a nutritionist who can offer personalized health guidance.

Roughly one-third of surveyed wearable users said they use their devices more often than they did last year, and more than 75 percent of all surveyed consumers indicated an openness to using a wearable in the future. We expect the use of wearable devices to continue to grow, particularly as companies track a wider range of health indicators.

Implications for companies: While there is a range of effective wearable solutions on the market today for fitness and sleep, there are fewer for nutrition, weight management, and mindfulness, presenting an opportunity for companies to fill these gaps.

Wearables makers and health product and services providers in areas such as nutrition, fitness, and sleep can explore partnerships that try to make the data collected through wearable devices actionable, which could drive greater behavioral change among consumers. One example: a consumer interested in managing stress levels might wear a device that tracks spikes in cortisol. Companies could then use this data to make personalized recommendations for products related to wellness, fitness, and mindfulness exercises.

Businesses must keep data privacy and clarity of insights top of mind. Roughly 30 percent of China, UK, and US consumers are open to using a wearable device only if the data is shared exclusively with them. Additionally, requiring too much manual data input or sharing overly complicated insights could diminish the user experience. Ensuring that data collection is transparent and that insights are simple to understand and targeted to consumers’ specific health goals or risk factors will be crucial to attracting potential consumers.

Trend three: Personalization’s gen AI boost

Nearly one in five US consumers and one in three US millennials prefer personalized products and services. While the preference for personalized wellness products was lower than in years prior, we believe this is likely due to consumers becoming more selective about which personalized products and services they use.

Technological advancements and the rise of first-party data are giving personalization a new edge. Approximately 20 percent of consumers in the United Kingdom and the United States and 30 percent in China look for personalized products and services that use biometric data to provide recommendations. There is an opportunity to pair these tools with gen AI to unlock greater precision and customization. In fact, gen AI has already made its way to the wearables and app space: some wearables use gen AI to design customized workouts for users based on their fitness data.

Implications for companies: Companies that offer software-based health and wellness services to consumers are uniquely positioned to incorporate gen AI into their personalization offerings. Other businesses could explore partnerships with companies that use gen AI to create personalized wellness recommendations.

Trend four: Clinical over clean

Last year, we saw consumers begin to shift away from wellness products with clean or natural ingredients to those with clinically proven ingredients. Today, that shift is even more evident. Roughly half of UK and US consumers reported clinical effectiveness as a top purchasing factor, while only about 20 percent reported the same for natural or clean ingredients. This trend is most pronounced in categories such as over-the-counter medications and vitamins and supplements (Exhibit 3).

In China, consumers expressed roughly equal overall preference for clinical and clean products, although there were some variations between categories. They prioritized clinical efficacy for digestive medication, topical treatments, and eye care products, while they preferred natural and clean ingredients for supplements, superfoods, and personal-care products.

Implications for companies: To meet consumer demand for clinically proven products, some brands will be able to emphasize existing products in their portfolios, while other businesses may have to rethink product formulations and strategy. While wellness companies that have built a brand around clean or natural products—particularly those with a dedicated customer base—may not want to pivot away from their existing value proposition, they can seek out third-party certifications to help substantiate their claims and reach more consumers.

Companies can boost the clinical credibility of their products by using clinically tested ingredients, running third-party research studies on their products, securing recommendations from healthcare providers and scientists, and building a medical board that weighs in on product development.

Trend five: The rise of the doctor recommendation

The proliferation of influencer marketing in the consumer space has created new sources of wellness information—with varying degrees of credibility. As consumers look to avoid “healthwashing” (that is, deceptive marketing that positions a product as healthier than it really is), healthcare provider recommendations are important once again.

Doctor recommendations are the third-highest-ranked source of influence on consumer health and wellness purchase decisions in the United States (Exhibit 4). Consumers said they are most influenced by doctors’ recommendations when seeking care related to mindfulness, sleep, and overall health (which includes the use of vitamins, over-the-counter medications, and personal- and home-care products).

Implications for companies: Brands need to consider which messages and which messengers are most likely to resonate with their consumers. We have found that a company selling products related to mindfulness may want to use predominately doctor recommendations and social media advertising, whereas a company selling fitness products may want to leverage recommendations from friends and family, as well as endorsements from personal trainers.

Seven areas of growth in the wellness space

Building upon last year’s research, several pockets of growth in the wellness space are emerging. Increasing consumer interest, technological breakthroughs, product innovation, and an increase in chronic illnesses have catalyzed growth in these areas.

Women’s health

Historically, women’s health has been underserved and underfunded . Today, purchases of women’s health products are on the rise across a range of care needs (Exhibit 5). While the highest percentage of respondents said they purchased menstrual-care and sexual-health products, consumers said they spent the most on menopause and pregnancy-related products in the past year.

Digital tools are also becoming more prevalent in the women’s health landscape. For example, wearable devices can track a user’s physiological signals to identify peak fertility windows.

Despite recent growth in the women’s health space, there is still unmet demand for products and services. Menopause has been a particularly overlooked segment of the market: only 5 percent of FemTech  start-ups address menopause needs. 2 Christine Hall, “Why more startups and VCs are finally pursuing the menopause market: ‘$600B is not “niche,”’” Crunchbase, January 21, 2021.   Consumers also continue to engage with offerings across the women’s health space, including menstrual and intimate care, fertility support, pregnancy and motherhood products, and women-focused healthcare centers, presenting opportunities for companies to expand products and services in these areas.

Healthy aging

Demand for products and services that support healthy aging and longevity is on the rise, propelled by a shift toward preventive medicine, the growth of health technology (such as telemedicine and digital-health monitoring), and advances in research on antiaging products.

Roughly 70 percent of consumers in the United Kingdom and the United States and 85 percent in China indicated that they have purchased more in this category in the past year than in prior years.

More than 60 percent of consumers surveyed considered it “very” or “extremely” important to purchase products or services that help with healthy aging and longevity. Roughly 70 percent of consumers in the United Kingdom and the United States and 85 percent in China indicated that they have purchased more in this category in the past year than in prior years. These results were similar across age groups, suggesting that the push toward healthy aging is spurred both by younger generations seeking preventive solutions and older generations seeking to improve their longevity. As populations across developed economies continue to age (one in six people in the world will be aged 60 or older by 2030 3 “Ageing and health,” World Health Organization, October 1, 2022. ), we expect there to be an even greater focus globally on healthy aging.

To succeed in this market, companies can take a holistic approach to healthy-aging solutions , which includes considerations about mental health and social factors. Bringing products and services to market that anticipate the needs of aging consumers—instead of emphasizing the aging process to sell these products—will be particularly important. For example, a service that addresses aging in older adults might focus on one aspect of longevity, such as fitness or nutrition, rather than the process of aging itself.

Weight management

Weight management is top of mind for consumers in the United States, where nearly one in three adults struggles with obesity 4 Obesity fact sheet 508 , US Centers for Disease Control and Prevention, July 2022. ; 60 percent of US consumers in our survey said they are currently trying to lose weight.

While exercise is by far the most reported weight management intervention in our survey, more than 50 percent of US consumers considered prescription medication, including glucagon-like peptide-1 (GLP-1) drugs, to be a “very effective” intervention. Prescription medication is perceived differently elsewhere: less than 30 percent of UK and China consumers considered weight loss drugs to be very effective.

Given the recency of the GLP-1 weight loss trend, it is too early to understand how it will affect the broader consumer health and wellness market. Companies should continue to monitor the space as further data emerges on adoption rates and impact across categories.

In-person fitness

Fitness has shifted from a casual interest to a priority for many consumers: around 50 percent of US gym-goers said that fitness is a core part of their identity (Exhibit 6). This trend is even stronger among younger consumers—56 percent of US Gen Z consumers surveyed considered fitness a “very high priority” (compared with 40 percent of overall US consumers).

In-person fitness classes and personal training are the top two areas where consumers expect to spend more on fitness. Consumers expect to maintain their spending on fitness club memberships and fitness apps.

The challenge for fitness businesses will be to retain consumers among an ever-increasing suite of choices. Offering best-in-class facilities, convenient locations and hours, and loyalty and referral programs are table stakes. Building strong communities and offering experiences such as retreats, as well as services such as nutritional coaching and personalized workout plans (potentially enabled by gen AI), can help top players evolve their value proposition and manage customer acquisition costs.

More than 80 percent of consumers in China, the United Kingdom, and the United States consider gut health to be important, and over 50 percent anticipate making it a higher priority in the next two to three years.

One-third of US consumers, one-third of UK consumers, and half of Chinese consumers said they wish there were more products in the market to support their gut health.

While probiotic supplements are the most frequently used gut health products in China and the United States, UK consumers opt for probiotic-rich foods such as kimchi, kombucha, or yogurt, as well as over-the-counter medications. About one-third of US consumers, one-third of UK consumers, and half of Chinese consumers said they wish there were more products in the market to support their gut health. At-home microbiome testing and personalized nutrition are two areas where companies can build on the growing interest in this segment.

Sexual health

The expanded cultural conversation about sexuality, improvements in sexual education, and growing support for female sexual-health challenges (such as low libido, vaginal dryness, and pain during intercourse) have all contributed to the growth in demand for sexual-health products.

Eighty-seven percent of US consumers reported having spent the same or more on sexual-health products in the past year than in the year prior, and they said they purchased personal lubricants, contraceptives, and adult toys most frequently.

While more businesses began to sell sexual-health products online during the height of the COVID-19 pandemic, a range of retailers—from traditional pharmacies to beauty retailers to department stores—are now adding more sexual-health brands and items to their store shelves. 5 Keerthi Vedantam, “Why more sexual wellness startups are turned on by retail,” Crunchbase, November 15, 2022.   This creates marketing and distribution opportunities for disruptor brands to reach new audiences and increase scale.

Despite consistently ranking as the second-highest health and wellness priority for consumers, sleep is also the area where consumers said they have the most unmet needs. In our previous report, 37 percent of US consumers expressed a desire for additional sleep and mindfulness products and services, such as those that address cognitive functioning, stress, and anxiety management. In the year since, little has changed. One of the major challenges in improving sleep is the sheer number of factors that can affect a good night’s sleep, including diet, exercise, caffeination, screen time, stress, and other lifestyle factors. As a result, few, if any, tech players and emerging brands in the sleep space have been able to create a compelling ecosystem to improve consumer sleep holistically. Leveraging consumer data to address specific pain points more effectively—including inducing sleep, minimizing sleep interruptions, easing wakefulness, and improving sleep quality—presents an opportunity for companies.

As consumers take more control over their health outcomes, they are looking for data-backed, accessible products and services that empower them to do so. Companies that can help consumers make sense of this data and deliver solutions that are personalized, relevant, and rooted in science will be best positioned to succeed.

Shaun Callaghan is a partner in McKinsey’s New Jersey office; Hayley Doner is a consultant in the Paris office; and Jonathan Medalsy is an associate partner in the New York office, where Anna Pione is a partner and Warren Teichner is a senior partner.

The authors wish to thank Celina Bade, Cherry Chen, Eric Falardeau, Lily Fu, Eric He, Sara Hudson, Charlotte Lucas, Maria Neely, Olga Ostromecka, Akshay Rao, Michael Rix, and Alex Sanford for their contributions to this article.

This article was edited by Alexandra Mondalek, an editor in the New York office.

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