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How to Block Ads in Safari on the iPhone

There are some built-in tools, but you'll likely need a content blocker plug-in

how to block ads in safari

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In This Article

Jump to a Section

  • Block Ads on iPhone
  • Install Content Blocking Apps
  • Choose an Ad-Blocking Plug-In
  • Block Pop-Ups

Why You Should Block Ads

  • Why You Shouldn't Block Ads

What to Know

  • Download and set up an ad blocker app. Then, on iPhone: Settings > Safari > Content Blockers ( on ).
  • Suggested ad blockers: 1Blocker, Crystal Adblock, Norton Ad Blocker, Purify.
  • Natively block Safari pop-ups on iPhone: Settings > Safari > Block Pop-ups ( on ).

This article explains how to use content blockers to block ads in Safari on iPhones with iOS 9 or higher.

Your phone must have iOS 9 or higher to use content blockers. Update the iPhone OS to ensure it has the most up-to-date version with current security patches.

How to Block Ads on iPhone With Safari

Using an ad blocker for your iPhone means your browser won't download ads. This usually means faster page loads, a longer-lasting battery, and less wireless data usage. If you don't want to see pop-up ads, there is a way to block these ads. Here's how to do so using the Safari web browser for iPhone.

Content blockers are apps that add new features that your default web browser doesn't have. These are like third-party keyboards —separate apps that work inside other apps that support them. This means that to block ads, you need to install at least one of these apps.

Most iPhone content blockers work the same way. When you go to a website, the app checks a list of ad services and servers. If it finds these on the site you're visiting, the app blocks the website from loading those ads on the page. Some apps take a comprehensive approach by blocking the ads and tracking the cookies used by advertisers based on those cookies' URLs .

How to Install Content Blocking Apps

To block ads with Safari content blocker apps, install the app, and then enable it from the iPhone Settings app.

Go to the App Store and download a content-blocking app to your iPhone. The example here is Norton Ad Blocker, but all ad-blocking apps work similarly. See the list below for other suggested apps.

Open the ad blocker app and follow the instructions to set it up. Every app is different, but each offers instructions to turn on the ad-blocking abilities.

On the iPhone home screen, open the Settings app.

Select Safari > Content Blockers .

Move the toggle switch next to the ad-blocker app you installed to On (green).

Choose an Ad-Blocking Plug-In for Safari

There is a sizable market for ad-blocking Safari plug-ins. The following options can get you started:

  • 1Blocker : Free, with in-app purchases. In addition to more than 50,000 built-in blocker rules, this app supports custom rules to block sites and cookies and to hide other elements.
  • Crystal Adblock : At $0.99, the developer claims that this ad blocker loads pages four times faster and uses 50 percent less data. This app also lets you opt to view ads on some sites to support those sites.
  • Norton Ad Blocker : This free ad-blocking app from the company behind the popular and long-running antivirus software also lets you add exceptions.
  • Purify : Grab this content blocker for $1.99 to block ads and tracking software. It includes a list (typically called a whitelist) to allow you to see ads on some sites if you like. According to the developer, after blocking Safari ads with this app, you can expect a fourfold increase in page load speeds and your web browsing data usage to be cut in half.

How to Block Pop-Ups on the iPhone Using Built-In Tools

Ad-blocking apps can block all kinds of ads and trackers used by advertisers. If you only want to block intrusive pop-ups, you don't need to download an app because pop-up blocking is a built-in feature in Safari. Here's what you need to do:

On the iPhone home screen, select Settings > Safari .

Toggle the Block Pop-ups switch to On (green), if it isn't already.

You can enable the Safari pop-up blocker on your computer, too.

The main benefit of blocking ads is that you don't see advertising. However, there are other key benefits to using these anti-advertisement apps:

  • Websites load faster : Ads are extra elements on the page that have to load, and ads often stream video or play animations. It takes time for the page to fully download and often causes other things like non-ad images and videos to take longer to display.
  • You'll be more secure : Many ads are vectors for malware. Infected ads hit a network, even a legitimate one, to disrupt your device.
  • You use less data : When you no longer see ads, you won't use your monthly data allowances to load ads. Some ad-blocking apps claim to save you lots of data. While their numbers may be inflated, you'll reduce your data usage to some degree because ad images and videos don't download to your phone.
  • A longer-lasting battery : Downloading ads, just like downloading anything in Safari, requires energy. One way to have a longer-lasting battery is to stop downloading so much data, which is what happens when you use an ad blocker.

Why You Shouldn't Block Ads

One downside you might encounter when you block ads on your iPhone is that some websites don't load properly. Some sites detect whether their ads load, and if ads don't load, you can't use the site until you unblock their ads.

Almost every site on the internet makes the majority of its money by showing advertising to its readers. If the ads are blocked, the site doesn't get paid. The money made from advertising pays writers and editors, funds server and bandwidth costs, buys equipment, pays for photography and travel, and more. Without that income, it's possible that a site you visit every day could go out of business. Consider supporting your favorite sites by whitelisting them, so ads on those sites still display.

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Three Ways to Block Ads on Safari

block ads on Safari

Why ads are often dangerous

Everyone knows that ads and pop-ups are annoying. However, they don’t only take up space on web pages, they’re often capable of causing real harm. When clicked on, many ads and pop-ups will lead you to phishing sites where your confidential and financial information could potentially be stolen. Some ads are also capable of tampering with your web browser’s homepage and redirecting you to unwanted websites. Although what is most concerning about some ads is the fact that they contain malware that can be secretly downloaded onto your Mac. To combat everything mentioned, it’s necessary to block ads and pop-ups on websites.

How to block ads and pop-ups

1. hide ads in reader view on safari.

Safari provides Reader View for users to enjoy an ad-free reading experience.

Block ad Safari_0906_1

2. Block pop-ups in Safari

Safari can block pop-ups, offering an extra barrier against malicious websites. To turn on the function, go to Safari > Preferences > Websites.

Block ad Safari_0906_4

Scroll down and find “Pop-up Windows”. Here, you can customize how Safari handles pop-ups.

Block ad Safari_0906_5

If you want to allow pop-ups on a specific website, you can visit the website in Safari, and select “Allow” from the drop-down menu. 

Block ad Safari_0906_6

If you want to block pop-ups on all websites, then select “Block and Notify” or “Block” from the drop-down menus of both “Currently Open Websites” and “When visiting other websites”. The drop-down menu has three choices: “Block and Notify”, “Block” and “Allow”. “Block and Notify” means a site’s pop-ups won’t appear but you can display them by clicking an icon in the Smart Search field. “Block” means pop-ups are totally blocked. However, sometimes pop-ups are a necessary part of a site, so for most people, we would recommend choosing “Block and Notify”.

Allow Safari to warn you about fraudulent sites

To enable this function, please go to Safari > Preferences > Security. Tick the box next to “Warn when visiting a fraudulent website”.

Block ad Safari_0906_7

3. Use browser AdBlocker to block ads and pop-ups: AdBlock One

Block ad Safari_0906_8

AdBlock One is a free and easy-to-use tool that lets you gain an ad-free browsing experience. After downloading AdBlock One, please turn on the AdBlock One Dashboard and the AdBlock One Engine . The former shows you the current status of AdBlock One and lets you customize hidden website elements within Safari. The latter blocks pop-up ads and banners on the websites you visit.

Block ad Safari_0906_8

After turning them on, please go to Safari > Preferences > Extensions and tick the boxes next to AdBlock One Dashboard and AdBlock One Engine. After that, you’re all set!

Block ad Safari_0906_10

AdBlock One also blocks trackers to protect your privacy.

Block ad Safari_0906_10

It’s best to not take the risk

Nowadays, ads are everywhere. With many of them being malicious, it’s better to be safe than sorry and block them. By following the tips above, your Mac will be much safer!

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How to block pop-ups on Safari for iOS and iPadOS

Here's how to block pop-ups on Safari's mobile and tablet app

An image of an iPhone screen showing the Safari app icon in the center

It's important you learn how to block pop-ups on Safari when you're using the iPhone or iPad version of the browser. Despite being some of the best phones and best tablets around, iPhones and iPads are not immune to pop-ups.

As you may already know, pop-ups are a menace. Not only do they get in the way of the content you're trying to read or watch, they can also present security concerns, directing you to nefarious websites. Needless to say, then, blocking them is pretty much a necessity.

But how do you block pop-ups on your iPhone? You'd be forgiven for thinking you have to sign up for or purchase one of the best ad blockers . But although those are great, luckily, you don't need them — your iPhone comes pre-loaded with a Safari pop-up blocker. All you need to do is make sure it's turned on, and this guide is here to show you how. 

Read on to see how to block pop-ups on Safari for iOS and iPadOS.

1. Open the Settings app , then scroll down and tap Safari .

A screenshot showing the steps required to block pop ups on Safari

2. Toggle on Block Pop-ups .

A screenshot showing the steps required to block pop ups on Safari

That's really all there is to it. Safari will now block pop-ups for you, meaning you don't have to think about them again. Unfortunately, there's no option for blocking ads too, but we've got a guide on how to block ads on iPhone using Opera browser which, if you haven't already tried it, may tempt you away from using Safari for good thanks to free a built-in ad blocker, pop-up blocker and other cool features. 

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If you'd like to read more iPhone guides, we've got you covered with our range of tutorials. Just got a new iPhone? Learn how to transfer data from iPhone to iPhone and get everything transferred over smoothly. Is your iPhone being a little sluggish? Find out how to clear RAM on iPhone , as this can usually help speed things up. You may also want to check out how to hard reset an iPhone , which could also help kick your iPhone back into gear. Dropped your iPhone in water? Learn how to eject water from an iPhone . Got a load of Live Photos? Here's how to turn Live Photos into video on iPhone . Want to end your TikTok addiction? Here's how to set time limits on iPhone apps with Screen Time . Going skiing? Learn how to disable Crash Detection on iPhone so your phone doesn't call the ambulance when it shouldn't.

Peter is Reviews Editor at Tom's Guide. As a writer, he covers topics including tech, photography, gaming, hardware, motoring and food & drink. Outside of work, he's an avid photographer, specialising in architectural and portrait photography. When he's not snapping away on his beloved Fujifilm camera, he can usually be found telling everyone about his greyhounds, riding his motorcycle, squeezing as many FPS as possible out of PC games, and perfecting his espresso shots. 

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How to block ads on iPhone & iPad

Martyn Casserly

Advertising appears to be a necessary nuisance on the internet. It remains the primary method for paying content creators, allowing sites (such as the one you’re reading) to avoid paywalls or subscriptions – but sometimes adverts go too far in terms of distraction and intrusiveness.

When you find the constant barrage of consumerism too much, you’ll be pleased to know that it’s pleasantly easy to block ads when using Safari on your iPhone or iPad. In this article, we show how.

How do I stop pop-up ads on my iPhone?

iOS has a built-in pop-up-blocker. Open Settings and go to Safari, then tap the toggle next to Block Pop-ups.

This is a good start, but for the full-fat ad-blocking experience we’ll need to install a third-party content blocker, which occupies the next step.

How to block ads on iPhone & iPad: Pop-up blocker in Settings

How to install an ad blocker on iPhone & iPad

Blocking ads on your iPhone or iPad is a three-step process:

  • Install a third-party content blocker app (such as AdGuard).
  • In iOS Settings, grant the app permission to block content.
  • Fine-tune the app’s filters so it blocks adverts in the way you wish.

The way ad blockers work is through Safari extensions . This feature has been around since iOS 9 and isn’t solely restricted to removing pesky adverts – in fact, there’s a wide variety of useful add-ons.

To set up an ad blocker you’ll first need to acquire one from the App Store. You’ll find plenty of options, such as AdBlock Plus and AdGuard . For this tutorial we’ve opted for AdGuard, but the instructions will be virtually identical for any ad blocker.

Install AdGuard and open it. On the main page you’ll notice a message in red that states ‘Protection is disabled’. This is because it requires permission from iOS to do its thing.

Go back to the home screen and select Settings > Safari, then look in the General section for Content Blockers. (This option appears only when you have a relevant app installed.) Tap it and you’ll see a list of any ad blockers you have installed.

AdGuard has multiple toggles for the various kinds of content blocking (six, at time of writing, up from the five when the company made its demo video). Tap those related to the blocking you want AdGuard to do so they turn green; we’re going to enable them all.

How to block ads on iPhone & iPad: AdGuard permissions

Open AdGuard once more and the red warning should have been replaced by a placid green message (or an orange one if you’ve enabled only some of the permissions), meaning you’re able to start configuring the app. This isn’t as daunting as it sounds, because AdGuard has a set of defaults aimed at ensuring a speedy, ad-free online experience.

You can see what this default contains by tapping the cog icon (Settings) at the top right and then Filters. You can see which filters are enabled by checking for the green toggles next to their names. (Some are disabled on the free version of the app.)

Each blocker will have different methods for setting up filters, so check the help sections to discover the way it’s done on that particular app. One of the advantages of AdGuard is that it features a video to take you through the steps: open Settings, then tap About > How to use.

Exempt sites from blocking using whitelists

Consider using the whitelist feature. This instructs the blocker to exempt certain websites, meaning adverts will still appear when you’re visiting them. This is a good thing because it allows the sites to receive revenue and continue providing you with the content you enjoy. Use this feature on sites with unobtrusive advertising which you wish to support.

To exempt a website in AdGuard, you’ll need to open Safari and navigate to the site in question. When there, tap the share button (the one that looks like a square with an arrow pointing out of the top), scroll down, and tap AdGuard.

At the top of the pop-up menu that appears, you’ll get the option to enable or disable AdGuard’s blocking on this page. You can also fine-tune your blocking further by selecting an element on the page to block now and in future.

How to block ads on iPhone and iPad: Whitelists

Remember ad blockers only work in Safari, so any articles you click on in Facebook, Twitter or other apps will not have the blocker activated.

An added benefit of a blocker is that you should end up using less data, as adverts are often visual and therefore larger to download than the text on any given web page. You may also see (very slightly) better battery life .

Are ad blockers safe?

For the most part ad blockers are as safe as any other app on the Store. There were some controversial ones a little while back which Apple removed, following reports that they were running man-in-the-middle attacks. But for the most part, they are safe to use.

Content Blockers do, by their nature, monitor your web traffic and interfere with your web browsing, and for this reason you should stick to the major apps, such as the ones mentioned above.

Is using an ad blocker a good thing?

Now, here’s the rub.

Everyone likes to enjoy the free content available on the web. Paywalls are generally frowned upon, and not many sites have made them work.

But – and this is important – the only way that sites are able to create such great content and provide it to you at no cost is through advertisers paying them for access to the readership.

It was a similar story when magazines and newspapers ruled the information highway, but back then you couldn’t have the publication automatically eviscerate its ads before you enjoyed the articles. Not unless you had a very dutiful butler with a sharp pair of scissors.

Therefore it’s important that publishers gain that ad revenue in order to pay their staff, continue to exist, and produce features such as the one you’re reading.

Ads can be unpleasant; that’s certainly true. So if you find a regular haunt whose content you enjoy, but uses intrusive ads, write to the editor and complain. This can be fed back to the advertisers and hopefully bring about a change on the site that benefits everyone.

If you do use an ad blocker generally, then consider opting for one with a whitelist, and put your favourite sites on that list. The non-intrusive settings available on apps such as Crystal also allow you to contribute to the financial wellbeing of a site by rewarding advertising that respects the reader.

In the end, it’s up to your own conscience. You can block all ads, take content, and no one will be knocking on your door with a warrant for your arrest.

Just be prepared to live in a world where the streets are littered with dishevelled ex-journalists, holding out their withered hands to you as they plaintively cry “50p for a how-to tutorial, guv’nor?”

And that’s it! We hope this tutorial has been helpful. For more advice on ways to tweak your iPhone experience, take a look at our guide to the Best Safari extensions .

Author: Martyn Casserly , Contributor

how to block ads in safari

Martyn has been involved with tech ever since the arrival of his ZX Spectrum back in the early 80s. He covers iOS, Android, Windows and macOS, writing tutorials, buying guides and reviews for Macworld and its sister site Tech Advisor.

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How to Block Ads on Mac: Safari, Chrome, and Firefox

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Hashir Ibrahim

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Reviewed by

Last updated: September 6, 2023

Expert verified

Are you tired of being bombarded with annoying ads while browsing the web on your Mac? Ads can be a major distraction and tarnish your browsing experience. They can slow your browsing speed, clutter your screen, and even track your online activity.

But with a few simple steps, you can block these ads and enjoy a cleaner, faster browsing experience on your Mac. In this post, I’ll share some quick and easy methods to block ads on Mac, including on Safari, Chrome, and Firefox.

Before We Begin

Ads can be a nuisance, especially when they interrupt our browsing experience or slow down our Macs. MacKeeper’s StopAd feature blocks all types of ads, including banner ads, pop-ups, video ads, and even social media ads. It uses advanced algorithms to detect and block ads in real-time, ensuring your browsing experience is seamless and ad-free. 

Block Ads on Safari, Chrome, and Firefox Using MacKeeper

Mackeeper’s StopAd feature is a powerful ad-blocking tool that helps you eliminate annoying ads, pop-ups, and other unwanted content from your web browsing experience. This feature blocks a wide range of ads, including banner ads, video ads, pop-up ads, and more, helping you browse the web faster and more easily.

Here are the steps to block ads on Safari, Chrome, and Firefox using MacKeeper::

  • Download and install MacKeeper.
  • Open MacKeeper and click  StopAd  in the  Privacy  section.

click stopad in the left sidebar

  • Click  Open .

click open in stopad

  • You’ll see that StopAd is disabled for your browsers. If you have installed the extension for your browser, click the  Enable  button next to your browser’s name.

click enable to turn on stopad feature

  • A new window will open. Click  Open Safari Preferences .

click open safari preferences

  • Check the little boxes next to  MacKeeper StopAd permissions .

check the little boxes next to mackeeper stopad permissions

  • If you don’t have the extension, click the  Install  button.

click install to install an extension

Now whenever you are working on your Mac, you won’t be distracted by annoying ads.

What Else Can MacKeeper Do?

Besides blocking ads, MacKeeper can scan malware, remove duplicates , and manage login items on your Mac . Check out my detailed MacKeeper review to know more about its features.

How to Block Ads on Safari on Mac

Safari is a popular web browser among Mac users, but like many other browsers, it displays ads while browsing the internet. You can use any of the following methods to block Ads on Safari:

1. Use Browser Extension

Blocking ads on Safari on Mac using a browser extension is an effective way to eliminate annoying ads and pop-ups. Browser extensions are small software programs that add specific features or functionalities to your web browser. You can easily download and install them on your browser to block ads on Mac.

Here are the steps to block ads on Safari using browser extensions:

  • Open Safari on your Mac.

open safari on your mac

  • Go to the Safari menu in the screen’s top left corner and click Safari Extensions .

go to the safari menu in the screens top left corner and click safari extensions

  • In the Safari Extensions Gallery, search for an ad blockers extension like AdBlock or uBlock Origin.

in the safari extensions gallery search for an ad blockers extension

  • Once you find the extension you want, click the Install button.

once you find the extension you want click the install button

  • A pop-up window will appear, asking for confirmation to install the extension. Click Install again to proceed.

a pop up window will appear asking for confirmation to install the extension

  • After the installation, click the Open button to launch the extension.

after the installation click the open button to launch the extension

  • You can now customize the extension’s settings to your preference, such as allowing or blocking certain types of ads.
  • Once you have configured the settings, close the Safari Extensions tab.

2. Customize Safari Settings

Customizing settings in Safari on Mac is one of the simplest ways to block ads on the browser. This method allows users to disable pop-ups and notifications, limit ad tracking, and block cookies from third-party sites, all contributing to a less intrusive browsing experience.

Here’s how to customise Safari settings to block ads on Mac:

  • Click Safari in the top menu bar and select Settings .

click safari in the top menu bar and select settings

  • Click the Websites tab.

click the website tab

  • You’ll see a list of website categories on the left side of the screen. Click Pop-up Windows .

click pop ups menu in left side bar

  • Ensure the Block and Notify option is selected next to the websites’ names. It will stop pop-ups from appearing on any website you visit.

ensure that the block and notify option is selected

  • Now, Safari will block ads on the selected websites after notifying you.

3. Use Reader Mode

Safari’s built-in Reader Mode provides a way to block ads on web pages by stripping out all the clutter and only displaying the main content. This can make for a cleaner and more focused reading experience without the distraction of ads and other unnecessary elements.

To use Reader Mode to block ads on Mac Safari, follow these steps:

  • Open Safari and navigate to the webpage where you want to block ads.
  • Look for the Reader Mode button in the Safari address bar. It will appear as a set of horizontal lines on the left side of the address bar.

look for the reader mode button in the safari address bar

  • Click the Reader Mode button. It will switch the webpage to a simplified, ad-free view displaying only its main content.
  • If you want to customize the appearance of the Reader Mode view, click the AA button in the address bar.

click the aa button in the address bar

  • To exit Reader Mode and return to the normal web page view, click the Reader Mode button again or press the Esc key on your keyboard.

macbook pro esc key

How to Block Ads on Chrome on Mac

There are several ways to block ads on Google Chrome, one of the most popular web browsers. Some methods are similar to the methods for Safari. Still I have described them here again as Chrome settings are a bit different than Safari.

Here are two methods to block ads on Chrome on Mac:

1. Use a Browser Extension

Many ad-blocking extensions available for Chrome can help you block ads. Some popular examples include Adblock Plus, uBlock Origin, and AdGuard. These extensions work by analyzing the content of web pages and blocking ads as they are loaded.

Follow these steps to block ads on Mac using a browser extension on Chrome:

  • Open the Chrome Web Store and search for an ad-blocking extension.

open the chrome web store and search for an ad blocking extension

  • Click the extension you want to use, then click the Add to Chrome button to install it.

click the add to chrome button to install it

  • Once installed, the extension should automatically start blocking ads on web pages.

click the add extension to confirm

2. Use Chrome’s Built-in Ad Blocker

Chrome also has a built-in ad blocker that can block certain types of ads. This feature is not enabled by default, so you must turn it on in Chrome’s settings.

Here are the steps to block ads using Chrome’s built-in ad blocker:

  • Open Chrome and click the three-dot icon in the top right corner of the browser.

open chrome and click the three dots in the windows top right corner

  • Click Settings > Privacy and Security section > Site settings .

click privacy and security section and select site settings

  • In Site settings, click Intrusive ads under Additional content settings.

click intrusive ads section

  • Select the Blocked on sites that tend to show intrusive ads (recommended) option to turn on the ad blocker.

blocked on sites that tend to show intrusive ads to turn on the ad blocker

How to Block Ads on Firefox on Mac

There are several ways to block ads on Firefox on Mac. You can choose the method that best suits your needs and preferences.

1. Using a Browser Extension

Browser extensions are add-ons that can be installed on Firefox to enhance its functionality. Many ad-blocking extensions are available for Firefox, such as AdBlock Plus, uBlock Origin, and AdGuard. These extensions work by blocking website ads by analyzing web pages’ content and removing the ads.

Follow these steps to block ads on Firefox:

  • Open Firefox and click the three horizontal lines in the top right corner and select Add-ons .

click add ons

  • Search for the ad-blocker extension you want to install in the search bar and click Install .

search for the ad blocker extension click add to firefox

  • Once the extension is installed, it should automatically block web page ads.

click on add to add extension

2. Using Firefox’s Built-in Tracking Protection

Firefox has a built-in Tracking Protection feature that blocks known trackers and ads. This feature works by analyzing the content of web pages and removing the elements that track your activity across the web.

Here are the steps to block ads on Firefox:

  • Open Firefox, click the three horizontal lines in the top right corner, and select Settings .

click the firefox menu and select settings

  • Click Privacy & Security in the left-hand menu.

click privacy and security in the left hand menu

  • Under the Enhanced Tracking Protection section, select Strict to block trackers and ads on all websites.

select strict to block trackers and ads on all websites

Blocking ads on Safari, Chrome, and Firefox on Mac can significantly improve your browsing experience, increase your productivity, and protect your privacy.  Here are some more tips that you can keep in mind for the future:

  • Consider using a VPN on your Mac to encrypt your online activity and protect your data from prying eyes.
  • Only download ad-blocking software from trusted sources, and always run a virus scan on your Mac before and after installing any new software.
  • Keep your browser and ad blocker up-to-date to ensure maximum protection against ads.

Frequently Asked Questions

Can ad blockers improve my privacy on mac .

Yes, ad blockers can improve your privacy on Mac by blocking tracking scripts and cookies that advertisers use to collect data about your online behavior. They can protect your personal information and browsing history from being tracked and used for targeted advertising.

Can I block specific types of ads, such as pop-ups or video ads? 

Yes, you can block specific types of ads, such as pop-ups or video ads. Many ad blockers allow you to customize your settings and block specific types of ads. It can help you tailor your ad-blocking experience to your preferences.

Will blocking ads affect the functionality of websites or cause any issues?

Blocking ads may occasionally affect the layout or functionality of certain websites that rely heavily on ads. However, reputable ad blockers typically offer customizable settings, allowing you to whitelist specific websites to support them while still blocking intrusive ads.

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I'm Hashir, a tech journalist with a decade of experience. My work has been featured in some of the top tech publications like MakeUseOf and MakeTechEasier. I have a bachelor's degree in IT, a master's in cybersecurity, and extensive knowledge of Apple hardware, specifically MacBooks. As the senior writer at MacBook Journal, I write in depth guides that help you solve any issues you have with your mac and unbiased reviews that help you make the right buying decisions.

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Hi there! I'm Ojash, a tech journalist with over a decade of experience in the industry. I've had the privilege of contributing to some of the world's largest tech publications, making my mark as a respected Mac expert. My passion lies in exploring, using, and writing about MacBooks, and I enjoy sharing my expertise to help others make informed decisions and get the most out of their MacBook experience. Join me as we delve into the fascinating world of MacBooks together!

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How to Block Ads in Safari on iPhone: 4 Ways

Imagine how great it would be if you could permanently block annoying ads that you come across while browsing the web. Almost every other website on the internet uses some or other kind of ads. This article explains how to block ads on Safari browser for iPhone.

Block ads in Safari on iPhone

Ads can be intrusive and make it difficult for you to focus on the content you are trying to consume. Websites rely on ads to stay afloat, however, these ads often bring bad experience to the users and can even cause a web page to load slowly.

Table of Contents

Get rid of annoying ads in Safari on iPhone

There are a few ways to get rid of annoying ads on the web. You can install an ad blocker extension, which will block all ads from appearing on your browser. You can also disable JavaScript functioning, which will prevent some pop-up ads from appearing.

Most of these methods only work on desktop browsers and it is difficult to find one that works on mobile browsers also. Luckily, we have come up with some hidden working methods that can help you to block ads in the Safari browser on your iPhone or iPad. Let’s take a closer look at these methods!

1. Use Safari Reader mode on iPhone

Safari browser has a built-in Reader mode that strips away distractions like ads, sidebar, footer section, and header menu so you can focus on the text of the article you’re reading. It allow users to have a distraction-free browsing experience.

To put it another way, reader mode declutters the web page and converts it into a simplified format so that the user can only focus on the relevant text and images. This can be helpful when you are trying to read a long article.

You can use reader mode on Safari to block ads from some websites if not all. This method will mostly work on text-based websites like blogs and news portal. Here’s how you can enable Safari’s reader mode on iPhone:

  • Open the Safari browser on your iOS device (iPhone or iPad).
  • Navigate to the web page where you want to block ads.
  • Click on “ aA ” in the address bar which is located at the bottom. You will see a pop-up menu with several options.

Block ads using Reader Mode in Safari on iPhone

It is also possible to set Safari browser to automatically enable reader mode for a website. To do this, open the website and click on “aA” in the address bar at the bottom. After that, go to Website Settings and enable the toggle button that says Use Reader Automatically .

2. Block pop-up ads in Safari on iPhone

Pop-up ads can be really annoying, especially on a small screen like an iPhone. They make browsing a very unpleasant experience, making it hard to focus on what you’re trying to read or watch. Luckily, it is possible to disable pop-up ads in Safari. This can be done from the Settings app. Here are the steps you need to follow:

  • Go to the Settings app on your iPhone or iPad.
  • Find and click on Safari .

Block pop-ups in Safari on iPhone

  • There is another feature in Safari settings named Fraudulent Website Warning . Make sure that it’s enabled.

Some websites use deceptive tactics to make you click on their pop-up ads, often leading you to malicious websites or downloading malicious software that can put your data and your personal information at risk.

It’s important to be aware of these tactics and stay vigilant to protect yourself and your data. When in doubt, don’t click on any links and instead search on Google. Safari’s pop-up blocker does a pretty good job at blocking annoying pop-ups ads.

3. Use ad blocker extension in Safari on iPhone

Ad blockers are an increasingly popular tool for internet users looking to avoid annoying ads when browsing the web. They have been in the existence since the early days of the browsers. However, they are mainly limited to desktop.

For those of you who don’t know, ad blockers are basically extensions that can be added to your web browser to prevent ads from being displayed. They work by blocking requests to ad servers, preventing ads from being downloaded and displayed on websites.

Now Safari also has built-in support for ad blockers. This means that you can install an ad blocker extension and it will automatically block all kinds of ads from any website that you visit. These are third-party extensions that you can install on your Safari from the App Store.

There are both free and paid extensions available but the free ones are sufficient to get the job done. To name a few, BlockBear, RoadBlock, and Ka-Block! are the best free extensions. As an example here, we will show you how to block ads on Safari using BlockBear extension:

  • Download and install the BlockBear app on your iPhone.
  • Go to Settings > Safari .

Enable ad blocker extension in Safari on iPhone

  • Open the Safari browser and visit any website where you previously saw ads. You will no longer see those annoying ads now. If you ever need to disable the BlockBear extension for a while, click on aA in the address bar and then select Turn off Content Blockers .

4. Use an alternative browser

There are many alternative browsers to Safari that offer native ad blocker and tracking protection. Some popular options include Brave Browser , Opera , and DuckDuckGo. These browsers offer a variety of privacy features that Safari does not.

DuckDuckGo also has a private browsing feature that prevents your search history from being tracked. If you’re concerned about your online privacy and looking for an alternative to Safari, you can consider any of these browsers as per your choice.

Frequently asked questions

No, Safari does not have a built-in AdBlocker. While it has the ability to block pop-ups, it is not much effective in blocking ads.

Yes, third-party ad blockers are secure and safe to install. They are available as extensions for Safari on the official App Store.

You can simply uninstall the ad blocker app from your iPhone/iPad. Tap and hold the app icon on the home screen and select Remove App option. After that, click on Delete App in the pop-up box. If you want to disable the ad blocker extension temporarily, go to Settings > Safari > Extensions and switch it off.

Reader mode doesn’t work on all websites. There must be sufficient text content on the web page for the reader mode to work such as on articles, blogs, and news-based websites.

Browse the web ad-free in Safari on iPhone

So these were some methods that you can use to block ads in Safari browser on your iPhone or iPad. Now you can finally browse the web without all those pesky ads getting in the way – just like it should be!

In addition to using Safari’s Reader mode and pop-up blocker, adding an ad blocker extension can greatly improve your browsing experience. Let us know which methods you are going to use. If you want to ask any question, feel free to share it in the comments below.

Read other similar articles:

  • How to Delete History in Safari on iPhone or Mac
  • How to Copy Link from Safari Browser
  • Fix Safari Playing Videos Instead of Downloading
  • How to Align AdSense Ads in the Center
  • How to Add Margin Space Around AdSense Ads

Vivek Chaudhary

Vivek Chaudhary Author

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Table of contents

  • How to block ads in Safari preferences

How to remove ads from Safari with the Reader mode

How to remove ads on safari with an ad-blocker, instantly block ads on ios with clario ad-blocker, instantly block ads on mac with clario ad-blocker, how to stop safari ads on your mac and iphone.

Few ads deserve your attention and even fewer should command it while browsing the web. The bad news is, Safari gives far too much spotlight to ads by default. The good news is that's about to change. Before we dive into Safari's settings, consider using Clario's ad blocker. It protects your Mac and iPhone, blocking ads, trackers, and malicious scripts in real-time.

Get it for iOS , Android

To infuse some tranquility into your browsing experience, let’s see how to block ads on Safari. Follow us on a journey to an ad-free browsing experience or jump straight to a preferred solution below: 

How to block ads in Safari for Mac

How to block ads in safari for ios, how to block ads in safari preferences  .

You can get rid of ads by customizing the Safari preferences for pop-up windows on your Mac or iPhone. Even though this method helps remove the overwhelming majority of pop-ups, some ads manage to sneak through the cracks. If you don’t mind closing an occasional pop-up, here’s how to adjust your Safari ad settings.  

To stop seeing annoying pop-ups on your Mac, follow these steps:

  • Open Safari
  • In the Safari menu, select Preferences  
  • In the Websites tab, click Pop-up Windows
  • If you have websites in the list, select all of them and click Remove
  • Set the option called When visiting other websites to Block and Notify.

Safari pop-up settings

Now Safari not only blocks pop-ups but also notifies you every time it does so. You can avoid Safari notifications by simply setting the option called When visiting other websites to Block . However, it’s good to know when Safari blocks something since not all pop-ups are ads. Read on to find out how to block ads exclusively on Safari.

If a website is not working correctly, unblocking it in Safari might help rectify the issue.  

Safari on iOS has a similar option allowing you to block pop-ups on websites while browsing from your iPhone, iPad, or iPod.

Here’s how to block Safari ads on iPhone:

  • Open the Settings app on your iPhone
  • Select Safari from the list
  • Toggle the Block Pop-ups option.

That’s it. Safari on your iOS device should now block all pop-ups.

Safari’s Reader mode is a built-in setting for destruction-free browsing. In addition to stopping ads, the mode also removes other visual distractions, allowing you to focus on the contents of a webpage.  

To remove ads with the Reader mode, do the following:

  • Go to a website
  • In the Safari menu, select Settings for this Website
  • Tick two boxes: Use Reader when available and Enable content blockers.

Safari Reader mode

From now on, Safari will show you the barebone pages of the preferred website. You can either turn on the Reader mode for individual websites or activate it for all websites at once. Here’s how to do it:

  • Launch Safari
  • In the Safari menu, select Preferences
  • In the Reader tab, enable the When visiting other websites option.

Safari Reader mode settings

After trying to remove ads with the native Safari settings, you might still notice occasional banners and redirections. Using the native iOS feature helps you eliminate all kinds of pop-ups, even the ones you might expect. To completely get rid of ads, install a third-party ad-blocker.

Here are some of the most popular and reliable ad-blockers to help you stop pesky ads once and for all:

An ad-blocker for Mac and iPhone that runs in Safari to stop pop-ups, blocks harmful links and checks website scripts for malware.  

  • Adblock Plus

A simple app for removing ads from websites and social media platforms such as YouTube and Facebook.  

A subscription-based app that filters apps in websites and iPhone games. The app has parental controls for restricting access to age-inappropriate content.  

Available for both macOS and iOS, this app can help you browse the web without annoying pop-ups.  

An ad-blocker for Safari with an intuitive interface that also helps stop web trackers to maintain your privacy.  

Pop-up ads is not the only kind of online advertisement that is waiting for you out there. Search campaigns, display ads, pop-ups, etc. — you can get rid of them all with Clario ad-clocker.

Installing an ad-blocker is a simple task:  

  • Download and install Clario for iOS
  • Launch the app and tap toggle Ad blocker on
  • Tap Got it and follow the onscreen instructions
  • Toggle Clario on under Allow These Content Blockers
  • Go back to Clario and tap Done.

That’s it. You can now enjoy an ad-free browsing experience. When Clario’s instant ad blocker is active, it prevents all pop-ups, search result advertising, and any other ads you haven’t authorized. The Safari extension gives you complete control, which means you can grant your favorite sites a free pass to show ads whenever you want. See the difference in the before and after pictures below.  

how to block ads in safari

Fewer ads means a less cluttered, distracting, and hazardous browsing experience that enables you to make your decision based on unbiased information. Clario can also help create an ad-free experience on your Mac.

  • Download and install Clario for Mac
  • Launch the app and click Browsing  

how to block ads in safari

     3. Click the Three dots (...) button under Ads and pop-ups  

how to block ads in safari

     4. Click Continue under Ad blocker  

how to block ads in safari

     5. Select your browser — Safari or Chrome — and follow the on-screen instructions.  

how to block ads in safari

With the Safari or Chrome extension installed, Clario will automatically block any advertising a website tries to present. Also, you can adjust preferences at any time by clicking the Clario icon in the Safari menu bar or in the extensions menu in Chrome. From here, you can easily switch the instant ad blocker off when you want to view advertising on trusted sites. See the difference in the before and after pictures below.

Safari with ads:

how to block ads in safari

Safari ad-free:

how to block ads in safari

Try Clario , so you can secure your device and prevent unwanted advertising immediately. And, naturally, the app doesn't contain any of that pesky adware you want to avoid. Clario is one of the simplest solutions for protecting your online privacy and safeguarding your device.

  • How to Remove Adware from Mac
  • How to Block Google Ads

By Andriy Slynchuk

Senior content manager at Clario, cybersecurity and house music enthusiast

Keep reading

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By clicking the button below, you agree to our Terms of Use .

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  • How to block annoying ads in Apple Safari

Ads is mostly where websites gets there revenue but it sometimes can be annoying or even malicious.

Here are ways on how you can block them:

Block Ads with Reader Mode

The button appears only if the webpage has an article that Reader can show.

Reader Button Safari Location

  • Open Safari .
  • Choose Preferences , then select Reader .
  • At the bottom of this page you'll see the option: When visiting other websites . Set this to On afterwards Reader will be activated by default on all compatible web pages. If you have a website that is already set to default Off then you won't see it in Reader mode.

Letter Safari Location

  • Open Safari , then visit the website.
  • Right click on the search field, then choose Settings for This Website .

Use Reader When Available

Block Pop Ups in Safari

If you are noticing pop up ads all the time when you are opening your Safari, you can disable them on Safari’s preferences.

  • Open Preferences .
  • Select the Websites tab.
  • Click on the Pop Up Windows option in the left-hand column.
  • Click on the drop down menu, then make a rule for the website.
  • Select either Block and Notify , Block , or Allow .

Unwanted pop ups still showing?

If you are still experiencing unwanted pop ups, try and install AdBlock One for FREE.

Visit the Cybersecurity Learning Center!

SECURE YOUR BROWSER PRIVACY TODAY!

Explore essential Browser Privacy tips, ensuring your online safety with secure browsing practices, protecting your digital identity, and optimizing privacy settings.

Visit our 👉 Cybersecurity Learning Center! 👈

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how to block ads in safari

How to enable or disable pop-up blockers on iPhone

Interacting with pop-ups during your browsing.

When browsing the internet, you will often see ads or other messages pop up on your browser, perhaps as smaller windows or new tabs. These can be legitimate, such as discount offers on shopping sites or informational messages, but pop-ups can also be used for scams and phishing attempts to get you to download malware. Some users prefer to remove the distraction by blocking pop-ups altogether, but you may want to re-enable them if you need to access a specific offer or form.

How to close all your Safari tabs at once on iPhone

Pop-up blocking on iphone.

Most modern browsers have a way to block or allow pop-ups on your desktop computer, and the same is true on an iPhone. Safari is the default browser on iPhone , but other browser apps also give you control over your pop-up experience. The method will be a little different depending on which browser you are using on your phone, but likely similar.

Instructions to block pop-ups on Safari on your iPhone

  • Open Settings > Safari.
  • Scroll down to the section titled General.
  • Use the Block Pop-ups slider to enable or disable blocking.
  • You will need to reload any pages you were browsing for the setting to take effect.

Instructions to block pop-ups on Chrome on your iPhone

  • Open the Chrome browser app.
  • Tap the ... icon at the bottom of your window.
  • Scroll to the right and tap on the Settings icon.
  • Tap on Content Settings > Block Pop-ups.
  • Use the slider to enable or disable pop-up blocking.

Chrome allows you to enable pop-ups for a specific site, even when they are being blocked in general. A message saying "Pop-ups blocked" will be shown at the bottom of your window when a pop-up is currently being blocked. If desired, you can tap on that message and choose to allow pop-ups from that site.

Taking control over your pop-up experience

Whether or not you want to allow pop-ups during your browsing is a personal preference, so iPhone browsers allow you to have control over that feature. You are able to easily change this setting based on your needs for a particular site as well. If you find pop-ups distracting, now you know how to take action to block them.

How to enable or disable pop-up blockers on iPhone

Apple’s Worldwide Developers Conference to kick off June 10 at 10 a.m. PDT with Keynote address

The Keynote will be available to stream on  apple.com , the Apple Developer app, the Apple TV app, and the Apple YouTube channel. On-demand playback will be available after the conclusion of the stream.

Safari block pop up ads not working after iOS17

Before iOS17, I was using block pop up ads in Safari settings and it worked surprisingly well. But after the update, it doesn't seem to work anymore. Is there a fix to this?

iPhone XR, iOS 15

Posted on Sep 20, 2023 11:46 PM

Leo Shafai

Posted on Nov 20, 2023 8:37 PM

This is not a real response. They stated they have it on. It cant even block things opening up a new window anymore.

Because of your pointless response and lack of responsibility, the problem will not be shared with developers who want to know if something is wrong. Thats the whole point of having a human support team.

Similar questions

  • seeking Ad blocker on Safari for ipad after years of using Safari browser to surf the internet without ads on my ipad, in the last 1-2 months I now get barraged with Google Ads. So intrusive with multiple ad pop-us I cannot view the desired webpage content anymore. How do I change my Safari settings for ipad to block Google Ads?? The ad clutter only appears on my ipad; no ad software has metasasized to my other devices setup of Safari...yet Thanks. 1170 1
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myachyhead

Jun 7, 2024 4:04 PM in response to J_Johnnyboy

This is redundant and a complete FAIL. It seems there is so answer and even though Apple does not reply here, there are many really Apple-Mac savvy people in this community. There’s been not one answer other than the obvious two Safari settings (iPhone) and good advice travels fast (just like good & bad news!). That leads me to believe that Apple doesn’t yet have a fix. Very unhappy with this situation.

Jun 4, 2024 1:19 PM in response to J_Johnnyboy

Stop suggesting to go to settings etc. IT ISN’T WORKING!!! I understand how to do that and have done that yet the pop up problem continues.

How to Stop Redirects on iPhone in Safari Browser

Why does this error appear, method 1: delete website data.

how to block ads in safari

Method 2: Enable Cross-Site Tracking

how to block ads in safari

Method 3: Use AdLock

How to Stop YouTube Ads on iPhone with AdLock

Method 4: Confirm You Are Accessing the Mobile Website, Not the Desktop Site

What about other browsers on the iphone, do you like this post share it.

Kostya Shebanov

Kostya Shebanov

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Block pop-up ads and windows in Safari

Find out how to block pop-up windows and handle persistent ads on your iPhone, iPad or Mac.

Pop-ups can be ads, notices, offers or alerts that open in your current browser window, in a new window or in another tab. Some pop-ups are third-party ads that use phishing tactics, such as warnings or prizes, to trick you into believing they’re from Apple or another trusted company, so that you’ll share personal or financial information. Or they might claim to offer free downloads, software updates or plug-ins to try to trick you into installing unwanted software.

Use these tips to help manage pop-ups and other unwanted interruptions.

Avoid interacting with pop-ups

Unless you’re confident that they are a legitimate ad, avoid interacting with pop-ups or web pages that seem to take over your screen.

  • If you see an annoying pop-up ad in Safari, you can go to the Search field and enter a new URL or search term to browse to a new site. If you can’t see the Search field on your iPhone or iPad, tap the top of the screen to make it appear.
  • Some pop-ups and ads have fake buttons that resemble a close button, so use caution if you try to close a pop-up or ad. If you're not sure, avoid interacting with it and close the Safari window or tab.
  • On your Mac, you can quit Safari, then press and hold the Shift key while opening Safari. This prevents Safari from automatically reopening any windows or tabs that were open. 

Update your software

Always  install the latest software updates  for all of your Apple products. Many software releases have important security updates and may include improvements that help to control pop-ups.

The safest way to download apps for your Mac is from the App Store. If you need software that isn’t available from the App Store, get it directly from the developer or another reliable source, rather than through an ad or link.

Check Safari settings

On your iPhone or iPad, go to Settings > Safari.

  • Turn on Block Pop-ups.
  • Turn on Fraudulent Website Warning.

On your Mac, open Safari and choose Safari > Settings (or Preferences) from the menu bar.

  • In the Websites tab , you can configure options to  allow or block some or all pop-ups .
  • In the Security tab , turn on the setting to warn when visiting a fraudulent website.

If adware or other unwanted software is installed on Mac

If you see pop-ups on your Mac that just won’t go away, you might have unintentionally downloaded and installed adware (advertising-supported software) or other unwanted software. Certain third-party download sites might include software that you don’t want along with the software that you do.

If you think that you might have malware or adware on your Mac:

  • Update to the latest version of macOS. If your Mac is already using the latest version, restart your Mac. macOS includes a built-in tool that removes known malware when restarting.
  • Check your Applications folder to see if you have any apps that you don't expect. You can  uninstall those apps .
  • Check the Extensions tab in Safari settings to see if you installed any unnecessary extensions. You can  turn extensions off .

If you continue to see advertising or other unwanted programs on your Mac, contact Apple.

  • How to safely open software on your Mac
  • How to recognise and avoid phishing and other scams

Information about products not manufactured by Apple, or independent websites not controlled or tested by Apple, is provided without recommendation or endorsement. Apple assumes no responsibility with regard to the selection, performance or use of third-party websites or products. Apple makes no representations regarding third-party website accuracy or reliability. Contact the vendor for additional information.

Guiding Tech

How to Block or Allow Pop-Ups on Microsoft Edge

how to block ads in safari

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  • To block or allow pop-ups, go to Settings > Cookies and Site Permissions > Pop-ups and redirects.
  • You can either block/allow pop-ups for all websites, or specific websites only.
  • Alternatively, you can use a third-party extension to block pop-ups on Microsoft Edge

How to Block Pop-Ups on Microsoft Edge

Method 1: block pop ups in settings.

Step 1: Click on the three dots icon on the toolbar. Select Settings .

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Step 2: In the sidebar, click on Cookies and site permissions .

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Step 3: Click on Pop-ups and redirects .

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Step 4: Now, turn on the toggle for Block .

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However, you can also block pop-ups for specific sites only:

Turn off the toggle for Block. This is needed to enable pop-ups on all sites first before adding specific sites to the pop-up blocklist.

Next, click on Add next to the Block option.

Enter the URL for the website and click on Add . Now, pop-ups will be blocked for the added website. You can further add more websites to the list.

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Also Read: How to take a full page screenshot on Microsoft Edge .

Method 2: Use a Microsoft Edge Pop-Up Blocker Extension

In case you are unable to block pop-ups using the built-in settings of Microsoft Edge, you can use a third-party extension.

Step 1: Open Microsoft Edge and install the Pop-Up Blocker extension from the Chrome web store.

(Yes, Chrome’s web store is also supported for Microsoft Edge since it is built on the same engine called Chromium)

Step 2: Once you install the extension, click on the extensions icon and select Pop-up blocker for Chrome .

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Step 3: Turn on the toggle to block popups , both the basic and the advanced popup blockers.

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Also Read: How to fix Microsoft Edge not updating on Windows .

How to Allow Pop-Ups on Microsoft Edge

If you are confident that a website doesn’t push spam or malicious content via pop-ups, and further deem that these pop-ups are necessary, you can go ahead and enable pop-ups on Microsoft Edge.

Step 4: Turn off the toggle for Block. This unblocks and allows pop-ups for all websites.

You can also enable pop-ups for specific sites only.

Turn on the toggle for Block. We’ll first block pop-ups for all websites and then add specific sites to allow pop-ups.

Click on the Add option next to allow.

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Enter the URL for the website and click on Add . This will allow pop-ups for the specific website. Further, you can add more websites to this list.

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Also Read: How to clear cache and cookies on Microsoft Edge .

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Last updated on 24 May, 2024

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Allow or Block Pop-ups and Redirects on Opera

The article above may contain affiliate links which help support Guiding Tech. The content remains unbiased and authentic and will never affect our editorial integrity.

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how to block ads in safari

Supreeth Koundinya

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  27. How to Block or Allow Pop-Ups on Microsoft Edge

    Next, click on Add next to the Block option.. Enter the URL for the website and click on Add.Now, pop-ups will be blocked for the added website. You can further add more websites to the list.