nm tourism grants

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Visit Albuquerque Tourism Grant Program

The mission of Visit Albuquerque is to stimulate economic growth by marketing Albuquerque as a destination for leisure travel, meetings and sports events.

In 2022 Albuquerque’s City Council voted unanimously to establish an Albuquerque Tourism Marketing District (ATMD). The ATMD is a coalition of approximately 150 local lodging properties that have organized efforts in order to increase demand for overnight visitation to our city. The ATMD provides additional funds to expand marketing of Albuquerque, enhance visitor services and develop destination assets. This year, 5% of ATMD revenue supports annual tourism grants. 

The overarching goal of the Visit Albuquerque Tourism Grant program is to spark innovative ideas that contribute to Albuquerque’s vibrancy and build new, creative visitor and resident experiences that grow a more diverse and thriving tourism economy. 

Please fill out this application to apply for a Tourism Grant.

To view a list of commonly-asked questions, click here .

2024 Visit Albuquerque Tourism Grant Information 

Please view the  Tourism Grant Program Guide .

Mandatory Informational Workshops for Interested Applicants

Tourism grant applicants must attend one of the following informational workshops:

Date: April 25, 2024  Time: 11 a.m. Location: Virtual ( Register Here )

Date: May 7, 2024 Time: 2 p.m. Location: In-person, 20 First Plaza NW, 6th Floor, Albuquerque, NM 87102 ( Register Here )

Date: May 21, 2024 Time: 1 p.m. Location: Virtual ( Register Here )

Send questions to  [email protected] .

Visit Albuquerque Tourism Grant Awardees

See the Tourism Grant Awardee page to view a full list of previous tourism grant awardees.

Resource Tool for Start-up and Small Businesses in New Mexico

Albuquerque Tourism Grants

The Albuquerque Tourism Marketing District (ATMD) is offering grants of up to $50,000 to businesses and nonprofits with projects that create experiences, improve or develop infrastructure or grow arts and culture programs. Applicants must be located in New Mexico and registered as a federally recognized for-profit or nonprofit entity.

According to the Visit Albuquerque website, ATMD is a coalition of approximately 150 local lodging properties that have organized efforts in order to increase demand for overnight visitation to the city. ATMD provides additional funds to expand marketing of Albuquerque, enhance visitor services and develop destination assets. This year, 5% of ATMD revenue supports annual tourism grants.

There are two types of funding opportunities for the 2023 grant cycle.

Applicants for an Innovator grant may apply for up to $50,000 for project implementation. A one-to-one funding match is required for the amount requested. 

Applicants for an Incubator grant may apply for up to $10,000 for project implementation. Two letters of support are required and should be from entities or stakeholders that will benefit directly from the proposed project. A total of up to six Incubator Visit Albuquerque Tourism Grants will be awarded in the 2023 grant cycle.

The application deadline is 10:00 a.m. Friday, April 28, 2023. Interested applicants can attend one of the informational workshops offered via Zoom video conference on March 13 and April 3.

Find details at Visit Albuquerque.

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Explore Grants

Plan your trip to grants: best of grants tourism.

Essential Grants

Grants Is Great For

The great outdoors.

• SureStay By Best Western Grants
• Holiday Inn Express & Suites Grants - Milan, an IHG Hotel
• Best Western Grants Inn
• Cimarron Rose B&B
• Quality Inn & Suites
• El Cafecito
• Surf Shack Pizza
• Asian Super Buffet
• Tasty Kitchen
• Land of Fire & Ice (Bandera Volcano & Ice Cave)
• El Malpais National Monument
• La Ventana Natural Arch
• Mount Taylor
• New Mexico Mining Museum

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• Grants Links
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A summary of what Grants has to offer.

It's not just the arid climate that makes the little town of Taos so atmospheric - deservedly popular with artists and outdoors enthuiasts this northern destination is but a short trip from ski slopes, historic sites and note-worthy landscapes.

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Truth or consequences area.

Village of Ruidoso South Central

Village of ruidoso.

Carlsbad - Home of Carlsbad Caverns National Park Southeastern New Mexico

Carlsbad - home of carlsbad caverns national park.

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Deming Tourism Southern

Deming tourism.

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Grants, New Mexico Travel Guide

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Grants, New Mexico is a diverse community of 10,000 people descending from many cultures and backgrounds. Our climate is mild year-round, typical of the high desert. We are located 1 hour west of Albuquerque on I-40. 

Cibola County in the Land of Enchantment has much to offer. Great food served in a genuine atmosphere of beauty and enchantment. Catch the real spirit here in Grants, New Mexico. We still revere tradition here as well as innovations, and continue to celebrate the early blend of Native American and Spanish cultures that created our singular cuisine, different from anywhere else in the American Southwest or Mexico. Our official state question is after all, “RED or GREEN?”

Travel the Mother Road, Route 66 drive under the Route 66 Neon Arch and snap a picture. Enjoy the look of yesteryear old neon signs, vintage 50’s style hotels, you can even stay in the room, Elvis stayed!

Grants was a large uranium mining community from the 1950’s to the 1980’s and you can visit the only underground mining museum.

Grants enjoys four distinct but generally mild and sunny seasons. Summer highs in the upper 80s and low 90s are often broken with short afternoon showers. Early-morning winter temperatures in the 20s often climb to low 50s by mid-day.

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Grants - Milan

Welcome to grants - milan.

The Grant brothers' camp was first called Grants Camp, then Grants Station, and finally Grants. The new city enveloped the existing colonial settlement of Los Alamitos and grew along the tracks of the Atlantic and Pacific Railroad.

The town prospered as a result of railroad logging in the nearby Zuni Mountains , and it served as a section point for the Atlantic and Pacific, which became part of the Atchison, Topeka, and Santa Fe railroad empire.

After the decline of logging in the 1930s, Grants gained fame as the "carrot capital" of the United States. Agriculture was aided by the creation of Bluewater Reservoir , and the region's volcanic soils provided ideal conditions for farming. Grants also benefited from its location on U.S. Route 66, which brought tourists and travelers and the businesses that catered to them.

Learn more about the many amazing attractions nearby.

Mount taylor .

Mount Taylor abounds with scenic views, boasts the highest elevation in Northwestern NM at 11,301 feet and offers year-round recreation. May through October is the best time for hiking, wildflower viewing and primitive camping. When the snow falls many enjoy cross-country skiing, snowshoeing, and tubing. For the casual driver, scenic trips offer beautiful views of the Mount Taylor Peak from numerous vantage points. Hiking Gooseberry Trail leads to the summit of Mount Taylor.

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Zuni Mountains

Tucked away in beautiful Northwest New Mexico is a charming mountain range called the Zuni Mountains. Mt. Sedgwick rises 9256 feet over Ponderosa pine forests, colorful aspen lined canyons, and green topped red mesas. The Continental Divide runs through the middle and the Zuni’s have several flowing streams draining large, wet flowering meadows.

Native peoples, conquistadors, early land grant settlers, miners, loggers, and ranchers have come in contact with the land.   In the early 1900's much of the Zuni Mountain range was purchased for watershed protection and placed under the care of the U.S. Forest Service. Forest and meadow conditions have gradually improved since then and Zuni Mountains are once again a jewel.

Bluewater Lake State Park

Bluewater Lake State Park is a state park of New Mexico, United States, located in the Zuni Mountains 40 miles west of Grants. The park itself encompasses approximately 3,000 acres, and the lake has a surface area of approximately 1,200 acres.

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Gooseberry Spring Trail

Trail #77 climbs approximately 2.5 miles to the top of 11,301 feet high Mt. Taylor.  The change in elevation of around 2,126 feet makes this a challenging round trip hike of 4 to 5 hours.  The trailhead is located in the mixed conifer vegetation type at 9,175 feet.  At 9,500 feet you enter the spruce-fir type, one of the highest vegetation zones in the Southwest.  The hiker has the opportunity to see varied flora and fauna, as well as enjoy the interesting geological formations of the area. Summer and fall are the best times to enjoy the beautiful vistas of this mountain hike.  Keep in mind weather conditions as you plan your hike.  On a clear day you can even see into Colorado from the summit.  Please remember that Mt. Taylor is sacred to American Indians and to respect their beliefs.

El Malpais National Monument

Come to the El Malpais Visitor Center located at 1900 E. Santa Fe Avenue, Grants, N.M. to plan your adventure.

El Calderon Area - El Malpais National Monument 

Located in the El Malpais National Monument hiking and backcountry exploring can be found in the El Calderon Area. From the winding trenches that were once glowing rivers of lava, to the sloping hills of a long quite volcano, you can imagine the forces that created the area. Where else, but a volcano, can you see what created the rocks beneath your feet. This is where geology comes to life. Located 20 miles south of Grants on NM53, generally accessible year-round.

Sandstone Bluffs - El Malpais National Monument 

An easy drive leads to a ridge of sandstone offering excellent vistas of El Malpais lava flows and surrounding countryside. Excellent spot for photos or even to picnic.

The Narrows - El Malpais National Conservation Area

Where lava flowed near the base of 500-foot-high sandstone cliffs, enjoy solitude and scenic views while hiking the Narrows rim trail. Travel down NM117 roadway to catch a glimpse of this majestic view.

Zuni-Acoma Trail - El Malpais National Monument 

This ancient trade route crosses 4 of the area's major lava flows. The hike is a strenuous 7.5 miles one way over rugged lava terrain. The Zuni-Acoma Trail crosses the lava flows of El Malpais and has been in use for… centuries.

Continental Divide Trail 

From Canada to Mexico the 3100 miles of the Continental Divide Trail traverse remote and spectacular landscapes, a portion of this national trail crosses El Malpais. The Los Volcanos segment is 100 miles of unique and ruggedly beautiful terrain. Grants has been designated as a CDT Gateway Community.

Coyote del Malpais Golf Course

Coyote del Malpais, designed by William Howard Neff, offers 18 holes of championship style golf. Narrow fairways and sixteen lakes make finesse and good aim imperative on the course. The good golfer will be rewarded! This golf course sits on the foothills of a beautiful Horace Mesa and offers scenic beauty and native foliage and outdoor wildlife.

Entertainment

Sky city casino and hotel.

You'll find over 640 of the newest and hottest slot and video poker machines, Las Vegas style table games, bingo and live entertainment. With fine accommodations and dining all in one place.  Sky City is also a great choice for weddings, meetings and events. So, whether you're looking for a night out or a weekend escape, the Sky's the Limit!

Dancing Eagle Casino

Dancing Eagle Casino, located on I-40, Exit 108, offers Western New Mexico's latest and greatest gaming experience.

Featuring a bigger and better experience with over 600 of the Hottest New Slots with more added monthly, the only true Non-Smoking Slot Room in Cibola County, the Café 108 Grill featuring our world famous Laguna Burger, our first-class Event Center featuring even more entertainment as well as any special event or occasion you may have coming up, a Bingo room with tons of specials, and our all new restaurant, The Great American Diner. Find out for yourself what all the excitement's about. Makes plans to visit the new Dancing Eagle Casino today!

MORE THINGS TO DO

Farmington days trips, gallup day trips, grants day trips.