safari privacy report apple

How to use the iPhone’s new App Privacy Report

You can easily see what your apps are accessing.

By Barbara Krasnoff , a reviews editor who manages how-tos. She’s worked as an editor and writer for almost 40 years. Previously, she was a senior reviews editor for Computerworld.

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Information is power, and if you’re an iPhone user, you can now get more information about how often your apps access your data (for example, your location or your microphone). The App Privacy Report, which became available with iOS 15.2 , also lets you know each app’s web activity and what domains they attach to.

The feature is off by default, but if your phone has updated to iOS 15.2, it’s very simple to turn on:

• Go to Settings > Privacy > App Privacy Report (which will be at the bottom of the screen)
• Select “Turn On App Privacy Report”

After that, you can follow the same series of selections to see your report. (You can also use this Shortcut for quicker access right from your home screen or a Siri voice command.)

You won’t immediately see any data — it takes time for your phone to collect the data and assemble the report, but you can start to see results in just a few minutes. The report will let you know the following:

• Which apps accessed your data within the last seven days. If you tap on one of the apps listed, you will be able to see exactly when the last accesses were. You will probably have to drill down a couple of pages.

• App network activity. Tap on the app, and you’ll see which domains were contacted.

• Most contacted domains. Tap on each domain name, and you’ll get a list of which apps contacted that domain and when.

If for any reason you want to turn off the App Privacy Report, just go back to Settings > Privacy > Privacy Report and select “Turn Off App Privacy Report” at the bottom of the page. Be aware, however, that you will lose any existing information that you’ve collected up until then.

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How to use Safari's Privacy Report in macOS Monterey

Safari has a built-in Privacy Report

There are few options in Apple's Privacy Report feature in on macOS Monterey, but there is a lot of detail that can help you feel secure browsing.

Apple's Privacy Report in Safari, introduced in macOS Big Sur, is a feature that you will use constantly — and yet rarely ever look at. Simply by using Safari in macOS Monterey , you get the benefits of this feature and it will improve your browsing experience.

It aims to do this specifically so that companies who attempt to uniquely identify your Mac, and so track your web usage. Every site you visit requests some information — such as which browser you're using — but that's to give you an optimized web page.

Safari's Privacy Report, and previous features including Intelligent Tracking Protection , blocks everything.

You can ignore it all, you can choose to never even click on the Privacy Report icon that's permanently next to Safari's address bar. If you do view it, though, you can make informed decisions about what you want to allow.

How to view Safari's Privacy Report

• Click on the shield-like icon immediately to the left of Safari's address bar
• Optionally, click on Trackers on this Web Page
• Or click on the i for information icon

Privacy report is presented with a series of increasing information, so you can choose how much you want to know. Just clicking on the shield icon will display options, but it will also show a large icon with the number of trackers on your current site that it has blocked.

Clicking on Trackers on this Web Page , gives you a drop down list that specifies which sites have attempted to track you. Most of these will be advertisers, but you'll commonly also see google-analytics.com listed.

That's a tracker that sites use to assess the traffic they're getting and you might be fine with them doing that, but you can't allow that one tracker access. You can't actually change any settings at all in this drop down list.

If you click on the information icon, Safari opens a separate window with all the detail it has. You can also go straight to this fuller report by choosing Privacy Report... in the Safari menu.

Safari's Privacy Report

Safari's Privacy Report also shows a number of trackers that it has prevented. However, rather than just for the current site and your current visit there, it lists how many trackers it has blocked over the last 30 days.

It also splits out the results into how many websites you visited that had trackers blocked, and how many trackers there were. It singes out the most-contacted tracker, too.

The use of 30 days is significant. When Apple added Intelligent Tracking Protection to Safari in 2018, it included making the browser count how long it is since you clicked yes to allow a site to place a cookie on your Mac.

If you've given this permission and you keep using the site, nothing changes. But if you stop using it, then after 30 days, the Mac now removes the cookie.

So if you're concerned about a site, you can now open Privacy Report. It will show you what sites have been attempting to use trackers in the last 30 days.

You can't change any settings in Privacy Report itself, and really there isn't a great deal you can do anywhere. But you can choose to remove a site's ability to track you if you change your mind about its cookies.

How to remove cookies

• Open Safari and choose Preferences
• Choose on Privacy
• Click on Manage Website Data...
• After a moment, the Mac will list all sites you've agreed to cookies with
• Scroll to choose the one you're concerned about, then click to select it
• Click the Remove button
• Alternatively, click the Remove All button

Apple does not ask if you're sure when you choose a site and click Remove . However, before you even go to press Remove All , it does caution against removing any cookie data without care.

"These websites have stored data that can be used to track your browsing," it says about the list. "Removing the data may reducing tracking, but may also log you out of websites or change website behavior."

How to get the best out of Privacy Report

Just let Privacy Report do its thing. If you have reason to dislike Apple doing this, you can go to Safari , Preferences , Privacy , and untick Prevent cross-site tracking .

Alternatively, you can use a different browser. But note that Google is expected to implement this similar third-party cookie blocking by 2022 .

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What is Privacy Report in Safari and How to Enable It

When you’re surfing the internet say for some info, or videos, or anything, you are being translated into visitors on the other end. This means, your internet activity on the websites you visit would, in turn, be used as a source of understanding your behavior by the website admin.

Now, this is the usual and healthy barter, but things go out of hand when there are third-party trackers or in other words, cross-site tracking. This could get intrusive from the user’s POV and it is a sign of an unhealthy web relationship too.

Here’s what the privacy report could do to educate you about these cross-site trackers and keep you more aware of Safari’s attempts to help secure your internet presence.

What is Privacy Report in Safari

A privacy report in Safari is a visual representation of the number of websites Safari has blocked from tracking your internet activity. In essence, Safari is making your internet space a secure and personal one.

For quite some time now, Safari has been doing this a little beyond your knowledge and vision. Basically, Safari has been blocking third-party web trackers from profiling you and your internet activity for a while now. Safari is even speculated to block web tracking from Google Analytics with the new macOS Big Sur update.

How to Enable Privacy Report on Your Safari Homepage

Mostly, the privacy report would be a default addition on your upgraded Safari homepage with the Big Sur update . But, if it’s not, here’s what you can do.

Open Safari on your Mac and click on the toggle icon on the bottom right corner of the page.

In the pop-up menu, tick the tiny box next to ‘Privacy Report’.

Now, you’d start receiving a privacy report updates for the past 7 days on your browser home screen. Click on the report for further info.

A comprehensive tracking report would appear. You can toggle between the ‘Websites’ and ‘Trackers’ buttons for further understanding. Here, you would find the privacy report of all cross-site trackers for up to 30 days.

The ‘Websites’ side only gives an overview of the websites and the number of trackers for each website.

Whereas the ‘Trackers’ side would reveal cross-site trackers, the owners of these tracking devices, and how many sites these trackers were seen on.

How to Manually Check Privacy Report Without Enabling it

On your Safari browser home screen, pull down the top menu bar and click on the ‘Safari’ button.

In the Safari drop-down menu, select ‘Privacy Report’.

This would show you the same privacy (tracking) report as shown above.

How to Add or Remove the Privacy Report Icon from the Toolbar

The privacy report icon would be a default setting on your upgraded Safari toolbar. Click this tiny icon next to the URL bar to instantly see the number of blocked trackers from any website you’re on. You can further click on ‘Trackers on this web page’ to know who is blocked.

If you want to remove or move this icon elsewhere, start by clicking on the ‘View’ button in the top menu bar.

Now, select ‘Customise Toolbar’ in the dropdown.

To remove the privacy report icon , drag the icon from the toolbar and place it back into its dedicated spot in the window. Once you’ve removed the icon from the toolbar, click on ‘Done’.

To move the icon elsewhere , drag the icon again to anywhere you’d like to place it in the toolbar from its original spot in the customize toolbar window. Then, click on the ‘Done’ button.

Privacy is a huge concern when you’re using the internet. More often than not, information about your online activity may be collected and used without your consent. Safari helps secure your online activity, and this privacy report gives you a clear idea of what and who is being blocked from tracking your online activity.

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How to Read Your iOS 15 App Privacy Report

It's broadly safe to download a mainstream app from the iOS App Store or Android's Google Play. But thanks to increasingly invasive tracking by Facebook and others, Apple and Google have both recently introduced transparency features into iOS and Android that give you more insight into how often apps access data and sensors, from your camera and microphone to your location and contacts. If you're an iOS user, the App Privacy Report tool likely hit your phone a few weeks ago. Here's how to get the most out of it. 

The first step to using the feature, which launched as part of iOS 15.2, is simply to turn it on in Settings > Privacy > App Privacy Report . From then on, as you use your phone the tool will record details about what your apps are up to for a rolling seven-day period. All the app activity information is stored locally on your phone, and if you turn App Privacy Report off, the data will delete from your device.

Your report is broken down into four sections: Data & Sensor Access , App Network Activity , Website Network Activity , and Most Contacted Domains . 

The data and sensor breakdown at the top shows how many times your apps access sensitive data and sensors—like your camera, microphone, and location—and when they used that access. It's understandable that your map or weather app has been accessing your location, but if you're surprised to find a music app checking where you are, you might opt to revoke permission. Similarly, a calculator probably shouldn't be accessing your microphone. The report also helpfully shows when the app accessed the data or sensor, so you can connect the activity to a legitimate function while you were using the app. A game that accesses your location while you're sleeping, though, could be up to something.

You can now monitor what apps are accessing which sensors.

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The second section shows network activity, meaning which web domains your apps have reached out to in the past seven days. The report makes a distinction between domains the app contacted “directly” and those “contacted by other content.” The former means domains an app contacts to function, like your weather app pulling down the latest temperature data. The latter, though, is what happens when you click on a news article through a social network, say, or when an ad module auto-plays a video. 

The idea is to give you extra insight into when and why your apps are interacting with these domains. The problem, though, is that even with that distinction, most people wouldn't recognize whether the domains and IP addresses that show up on this list are trustworthy in the first place. When the Facebook app contacts “web.facebook.com,” you know you're probably OK, but you might not recognize “bidder.criteo.com” or “video.primis.tech” on the same list.

“The data I’m seeing so far is all just what website domains apps are communicating with, which is of somewhat limited value for the average consumer who wouldn’t know what domains to be concerned about,” says Thomas Reed, director of Mac and mobile platforms at the security firm Malwarebytes. “I personally will be interested to see if any of my apps are communicating with sketchy domains.” 

The content delivery and digital advertising ecosystems are a dense maze of platforms that silently facilitate a lot of app services behind the scenes. That anonymity to the end user is part of the point; you probably don't know which vendors and service providers your favorite restaurant uses either. But this means that it could be challenging to vet every domain you see listed in the App Privacy Report. You can use your instincts, though, like if you see an app you thought was made in the US connecting to lots of foreign domains.

The next section lists “Website Network Activity,” which does the same thing but for sites loaded through in-app browsers, or mobile browsers like Safari and Chrome. For example, if you visit “wired.com” the report will show you which domains it contacted, like “fastly.net” and “googlesyndication.com.” You also get a breakdown of which apps loaded these sites. You might expect to see "wired.com" in your Safari browsing history, for example, but probably not in your period tracker , unless you remember opening an article link through your cycle tracker's in-app browser.

The last section tracks the most contacted domains across all your apps and the websites they loaded.

“Guess what connects to lots of domains? Social, shopping, search—pretty predictable," says Maximilian Zinkus, a cryptographer at Johns Hopkins University. “But I guess if you see anything aside from those types of domains, it’s potentially interesting. Similarly, the most contacted domains for me, and probably many, is a list containing content delivery networks and Google fonts and analytics. Again pretty predictable, so if you see a weird domain on that list, it could be a signal of a spyware app or rogue browser extension.”

Zinkus notes that the report includes a “share” function so you can export the data for more analysis if you so choose. He emphasizes that for the average user, the data and sensor breakdown at the top of the report is probably the easiest and most important to keep an eye on.

“If an app is unexpectedly tracking location, microphone, or other sensors, that’s a huge red flag,” he says. “I would recommend uninstalling and even filing a report with Apple through the App Store if an app really seems to have unexplained access.”

If you're worried about the security and privacy of apps in general and want to reduce your exposure, the most foolproof option is simply to delete as many as possible. 

“My personal report is pretty boring,” Zinkus says, “as I don’t install a ton of apps.”

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iOS 15.2’s App Privacy Report: How to turn it on, and what it all means

Apple just released iOS 15.2 and iPadOS 15.2 . The iPhone and iPad updates are available to install right now, bringing with them a new Digital Legacy feature that grants contacts of your choosing access to your iCloud data after your death. There's also a new Apple Music Voice price plan that's $4.99 a month and is designed for use through Siri. 

There's also another notable change in the update and that's Apple's new App Privacy Report feature. Once enabled, you'll be able to see what private data each app is accessing on your device, and how often it's happening. My ZDNet colleague Adrian Kingsley-Hughes  covered the early beginnings  of this feature when iOS 15 was released back in September.

Below I'll walk you through where to find the new App Privacy Report, turn it on, and how to make sense of the information it provides. 

How to turn on the App Privacy Report on your iPhone, iPad

Before you'll find the switch to turn App Privacy Report on, you'll first need to update your iPhone or iPad to iOS 15.2 and iPadOS 15.2. To do that, open the  Settings  app on your device and then go to  General  >  Software Update  and follow the prompts. 

After your device has updated, once again open the  Settings  app and then select  Privacy  from the list of options. Next, scroll to the bottom of the list where you'll find the  App Privacy Report  option; tap on it. 

If you already had Record App Activity turned on, you won't have to do anything. However, if you hadn't turned that on, you'll be presented with a brief description of what App Privacy Report is. 

Tap  Turn On App Privacy Report . Since you just turned it on, you'll need to wait until apps start accessing your data before you'll see any information. 

How to view your App Privacy Report and what it means

To get to your App Privacy Report, go back into the  Settings  app and then select  Privacy  and scroll to the bottom of the screen then tap  App Privacy Report . 

After using your iPhone or iPad for a while, or letting it sit idle and allowing apps to access your data (as you'll see they often do) while running in the background, the App Privacy Report will fill up with data. 

On the report screen, you'll see several apps listed under four different categories: Data & Sensor Access, App Network Activity, Website Network Activity, and Most Contacted Domains. 

Data & Sensor Access

Select an app or tap  Show All  under the Data & Sensor Access section. Each app that has accessed your private data in the last week will show up here. Tap on an app's name to view more information about what type(s) of data the app is using, then tap on the category to see a complete timeline of how often it's being used. 

For example, the Find My app on my iPhone has accessed my location and contacts during the past week. Both of which I would have fully expected it to use. But what was surprising to me is that it has only checked my location a handful of times over the last week, and it's not constantly monitoring my movement. I can only guess that each time it's accessed my location is when someone in my Find My family and friends list has opened the app on their phone, prompting Apple's servers to query where I'm at and displaying it within their app. 

At the top of the screen, you can change how the list is organized. By default, you see the most recent apps that have used your data. However, you can change it to alphabetical order. 

To my surprise, the Mail app frequently accessed my Contacts information. I assume it happens every time I open the app and/or an email arrives so the app can show the proper name and information. But, still, it's eye-opening. 

App Network Activity

Under the App Network Activity section you'll find a list of apps and the domains and similar network activity each app has conducted over the last week. The Facebook app had the most network activity on my phone over the last week. Its number one contacted domain is  inappcheck.itunes.apple.com . A quick Google search leaves me with the impression that the domain might be used by Apple to verify in-app purchases, or as some form of verification for app developers. 

It's hard to say, and I wish Apple would include information bout commonly used domains — especially the ones it owns. I know this domain is commonly used because if you tap on it, a list of other apps that have also contacted that domain will show up. The list on my iPhone is the bulk of the apps I use regularly. 

Website Network Activity

Every time you visit a website, it contacts other domains to do things like serve ads or download pictures and videos that it needs to display a webpage. Apple now tracks which domains a website contacts whenever you visit it and provides a list of them. 

The number one domain websites have contacted during my normal use is  mask.iCloud.com , which is yet again a very vague Apple-related domain. Another Google search makes me believe it has something to do with Apple's Private Relay feature that's currently available in beta. However, I have the feature turned off on all of my devices and only  The New York Times , Reddit, and Safari are listed as having contacted the same domain. I would think every app or website would use that URL if it were active. 

Most Contacted Domains

Finally, the Most Contacted Domains section is a list of domains your phone or tablet has accessed in the last week. Tap on a domain to see a list of apps and the last time it contacted that URL. 

Once again, some of the URLs listed on my iPhone appear to be Apple-related, while others appear to be related to serving ads from Google are at the very least collecting user data. 

It would benefit the end user if Apple added some additional context about known domains. 

By far my most-used section of the App Privacy Report will be the Data and Sensors section. It'll be easy to see if Facebook really is listening to conversations to better serve ads (as has been rumored, but never proven for years). 

Are you going to turn on App Privacy Report? Let me know in the comments below why or why not.

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Tips & Tricks

Troubleshooting, how to check privacy report in safari on iphone & ipad.

Have you ever wondered which websites you visit have cookies and ad trackers, and what those trackers are while browsing the web? Well, it’s now possible to check if you use Safari to browse the internet on your iPhone and iPad, and you’ll find the majority of the web uses these cookies. But not to worry, because not only can you easily see which trackers are being used on sites, but you can also block them if you want to.

Apple is putting its users at the forefront of privacy with the latest iOS and iPadOS versions, and the Safari Privacy Report feature is just one example of this. This allows users to check if the sites they visit use trackers (cookies) that may follow them across their web browsing sessions. This is nothing alarming, since most of the trackers are used to deliver personalized ads, like when you’re on a shopping site looking at shoes and later see as for shoes on another different website. Regardless, the latest Safari for iPhone and iPad prevents these cookies and trackers from following you as you visit multiple websites, and you can also see how many have been blocked and what they are from too. And yes, this feature exists on the Mac as well.

How to Check Privacy Report for Websites in Safari

To use this feature, you’ll need to make sure that your iPhone and iPad is running iOS 14/iPadOS 14 or later. Now, without further ado, let’s take a look at the necessary steps.

There you go. Now you’ve learned how to use Safari’s Privacy Report to check the trackers contacted by various websites. Pretty easy, right?

You don’t have to worry about trackers though, since Safari automatically prevents all these trackers from following you across websites. Safari’s Privacy Report makes use of DuckDuckGo’s tracker radar list to safeguard your privacy.

If you scroll down past the current website in the Privacy Report section, you’ll be able to find a list of all websites sorted by the number of trackers that were contacted. You can tap on each website to view more details regarding the trackers, in a similar way.

This is just one of the many privacy features that Apple has introduced with iOS 14. If you’re a privacy buff, you may also be keen on checking out the new Private Wi-Fi Address feature that allows you to use a different MAC address for each network , thereby preventing network operators and observers from tracking your network activity or access your location over time.

Do you use a Mac as your primary computing device? In that case, you’ll be pleased to know that you can check Privacy Report on your Mac too , provided it’s running Safari 14 or later.

We hope you were able to use Safari’s Privacy Report on the iPhone and iPad to get an idea regarding a website’s behavior. What are your overall thoughts on this nifty privacy feature? Have you been enjoying the other new additions to iOS and iPadOS? Do share your valuable opinions and experiences in the comments section down below.

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Related articles:

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I followed your instructions but on every website I check it gives me the number of “trackers prevented” but when I select Privacy Report it always says “Not enough data to generate a report”. This happens 100% of the time so I don’t see any value in this.

I’m on iPad 14.8 version ” not enough data to generate a report ” is the only response I get . Is there a way of using it other than tapping it in the address bar ? Otherwise , I guess I won’t be seeing any of them .

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Safari’s new update can tell which websites have tracked you in the past

Apple didn’t publicly release MacOS’s next big update alongside the launch of iOS 14 and iPadOS 14 . But you won’t have to wait for that to experience one of the MacOS Big Sur’s best features : Safari 14. Apple is now rolling out Safari 14 as a standalone update for existing MacOS Catalina and Mojave users.

Unlike other app updates, you can’t download Safari 14 from the App Store on your Mac. Instead, the update will be available under System Preferences > Software Update.

The new Safari update offers a host of both visual and under-the-hood improvements across the board. One of its highlights is a new privacy tool that lets you investigate which websites have tried to keep tabs on you with cross-site trackers. You can access it from the Safari dropbox > Privacy Report.

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Safari’s landing page has been redesigned as well. In addition to a visual refresh, you will also find a shortcut for Privacy Report on the homepage and options for setting a custom background image — similar to Google Chrome. Plus, you can now choose to have a number of other sections right on the start page like Siri Suggestions and Reading List.

Further, Safari 14 adds a handful of long-overdue upgrades to the bar which shows all of your open tabs. It now displays favicons by default and a preview of the website when you hover over its active tab. Another notable new feature is the addition of 4K HDR resolution support for YouTube videos .

On top of that, Apple has, at long last, discontinued support for Adobe Flash for better online protection. Flash apps are notorious for their lax security and are often misused to deceive users. Competitors such as Google Chrome have long abandoned Flash. Safari 14 is also expected to let you log in to websites that support Fast Identity Online (FIDO) with Face ID and Touch ID on iOS, iPad OS, and MacOS but it remains unclear whether that is available yet.

MacOS Big Sur is still in its beta phase and Apple has not shared an exact launch date for it, stating a “Fall 2020” release window. It could announce its public launch at its forthcoming event where the company will also unveil its next line of iPhones .

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Despite their reputation for security, Macs can still get viruses, and that’s just been proven by a malicious new Mac malware that can steal your credit card info and send it back to the attacker, ready to be exploited. It’s a reminder to be careful when opening apps from unknown sources.

The malware, dubbed MacStealer, was discovered by Uptycs, a threat research firm. It hoovers up a wide array of your personal data, including the iCloud Keychain password database, credit card data, cryptocurrency wallet credentials, browser cookies, documents, and more. That means there’s a lot that could be at risk if it gains a foothold on your Mac.

I'm not a typical Windows or Mac user. Where most people choose one operating system and stick with it, I use both Windows 11 and MacOS regularly, going back and forth daily depending on my workflow. And it's easier to do than you probably think.

I have a fast Windows 11 desktop with three 27-inch 4K displays, and I use that for all my research-intensive work that benefits from multiple monitors. But for writing simple copy, and for personal tasks, I use a MacBook Pro 14 M1 Pro simply because I like it so much. It's not MacOS that draws me to the machine, but its battery life, cool yet quick operation, excellent keyboard and touchpad, and awesome HDR display. To stay sane, I've worked out a few tricks and techniques to make the constant switching bearable. Here's what I've learned. Adjust to your keyboards

Installing apps on a Mac is generally considered to be safer than doing so on Windows and open-source software is usually benign but there are exceptions to both of these assumptions that can do untold damage to your privacy and security.

A recent discovery by Trend Micro provides a startling example of this risk. An open-source app designed to help Mac owners with iPhone and iPad app signing has been altered to include a nasty hack that steals your Apple Keychain data. The original app is called ResignTool and it’s available for free on the popular open-source site, GitHub. The app is six years old and both the code and the ready-to-run app can be downloaded from GitHub. That isn’t the problem.

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Given the choice —

Report: people are bailing on safari after dma makes changing defaults easier, indie browsers report significant spikes in users in the past month..

Ashley Belanger - Apr 10, 2024 5:15 pm UTC

Smaller web browsers are gaining traction in the European Union after the Digital Markets Act (DMA) started requiring designated gatekeepers like Google and Apple to make it easier to switch default web browsers on devices.

Previously, tech giants were able to lock users into setting their own browsers as defaults—or at least make it complicated to update the defaults—offering the majority of users their own browsing services for free while collecting data used for ad-targeting. This, the EU feared, kept users from switching to defaults that offered superior or more private web browsing experiences.

Reuters collected data from six companies, confirming that, when presented with a choice screen, many EU users will swap out default browsers like Chrome or Safari for more privacy-focused options. And because iPhones have a larger market share than Google-branded phones in the EU, Apple is emerging as the biggest loser, Reuters reported, noting that under the DMA, "the growth for smaller browsers is currently coming at the cost of Safari."

Some indie browsers are benefiting more than others from users shifting away from Safari. In the month since the DMA took effect on March 7 , the Cyprus-based Aloha Browser told Reuters that its total users in the EU spiked by 250 percent in March. In Belgium, Aloha users increased threefold, Aloha said in a press release .

Aloha attracts about 10 million monthly average users globally by promising "total privacy." The company profits from paid subscriptions to premium features like "advanced VPN and privacy-oriented AI," instead of from tracking users for invasive ad-targeting, the press release said.

Aloha does not and has "never collected, stored or monetized any user data of any kind, making Aloha the only major browser that does not receive any money for user data," Aloha CEO Andrew Frost Moroz said in the press release, adding that "we were not surprised to see this increase."

"By enacting these regulations, the EU has done two things: They've cut down on some of big tech's monopolistic practices, and they've made consumers more aware of their choices in the tools they can use online," Frost Moroz said. "And many of those consumers are clearly saying they want to take back control of their digital privacy and personal data."

At least five other browsers have also benefited, Reuters reported, confirming that Norway's Vivaldi and Opera, Germany's Ecosia, and US-based Brave and DuckDuckGo all reported increased users after the DMA took effect. Jan Standal, Opera's vice president, did not share specific numbers but said that Opera is experiencing "record user numbers in the EU right now."

While these numbers are encouraging for smaller browsers hoping to gain a larger market share in the EU, some browser companies have criticized Apple and Google for "slowing the migration of mobile users to new browser choices" by rolling out "slow and clunky" updates, Reuters reported.

Vivaldi CEO Jon Stephenson von Tetzchner directly criticized Apple's process for swapping default browsers as "just so convoluted that it's easiest for (users) to select Safari or potentially some other known name." The CEO told Reuters that Apple only displayed the required choice screen—currently "curated for each of the 27 countries in the EU" and "showing up to 11 browsers in addition to Safari"—when users clicked on Safari and said Apple failed to provide useful information about alternative choices.

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How To Get Rid Of Privacy Report On Safari

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Introduction

Safari, the default web browser for Apple devices, is known for its user-friendly interface and robust privacy features. One such feature is the Privacy Report, which provides valuable insights into the trackers that websites attempt to use. While this feature is designed to empower users with transparency and control over their online privacy, there are instances where individuals may prefer to disable or manage the Privacy Report for various reasons.

In this article, we will delve into the methods for getting rid of the Privacy Report on Safari. Whether you seek to streamline your browsing experience, troubleshoot issues related to the Privacy Report, or simply explore alternative privacy management options, understanding how to disable or manage the Privacy Report can be beneficial.

By following the steps outlined in this guide, you will gain a comprehensive understanding of the processes involved in customizing your Safari browser's privacy settings. Whether you are a casual user or a tech-savvy individual, taking control of your online privacy is essential in today's digital landscape. Let's explore the methods to effectively manage the Privacy Report feature on Safari and tailor your browsing experience to your preferences.

Disabling Privacy Report

Disabling the Privacy Report feature in Safari is a straightforward process that can be accomplished in just a few simple steps. Whether you find the constant notifications distracting or simply prefer to manage your privacy settings in a different manner, turning off the Privacy Report can help streamline your browsing experience.

To disable the Privacy Report, start by opening the Safari browser on your Apple device. Once the browser is open, navigate to the top-left corner of the screen and click on the "Safari" menu. From the dropdown menu, select "Preferences." This action will open a new window with various customization options for the Safari browser.

Within the Preferences window, click on the "Privacy" tab. Here, you will find a range of privacy settings that you can customize according to your preferences. Locate the "Website tracking" section, which is where the Privacy Report feature can be managed. Uncheck the box next to "Show Privacy Report" to disable this feature.

After unchecking the box, the Privacy Report feature will be disabled, and you will no longer receive notifications about website trackers when browsing. This simple adjustment allows you to tailor your browsing experience to your preferences, ensuring that you can focus on the content without interruptions.

It's important to note that by disabling the Privacy Report, you are not compromising the overall privacy protections offered by Safari. The browser's robust privacy features, such as Intelligent Tracking Prevention and cross-site tracking prevention, remain active to safeguard your online privacy.

By following these steps, you can effectively disable the Privacy Report feature in Safari, providing you with a more streamlined and personalized browsing experience. Whether you seek to minimize distractions or prefer to manage your privacy settings in a different manner, customizing the Privacy Report feature allows you to take control of your online privacy management.

Clearing Website Data

Clearing website data in Safari is an essential practice for maintaining privacy and optimizing browser performance. When you browse the internet, websites store data on your device in the form of cookies, cache files, and browsing history. While this data can enhance your browsing experience by remembering preferences and login information, it can also compromise your privacy and lead to performance issues over time. Clearing website data ensures that your browsing history and stored information are removed, offering a fresh start for your browsing sessions.

To clear website data in Safari, begin by opening the browser on your Apple device. Once the browser is open, navigate to the top-left corner of the screen and click on the "Safari" menu. From the dropdown menu, select "Preferences." This action will open a new window with various customization options for the Safari browser.

Within the Preferences window, click on the "Privacy" tab. Here, you will find the "Manage Website Data" button. Clicking on this button will open a window displaying a list of websites that have stored data on your device. You can scroll through the list to review the websites and the amount of data they have stored.

To clear website data for a specific website, select the website from the list and click on the "Remove" button. This action will delete the stored data for that particular website. If you prefer to clear all website data at once, you can click on the "Remove All" button, which will remove all stored website data from your device.

Clearing website data in Safari offers several benefits. Firstly, it helps protect your privacy by removing stored information that websites may use to track your online activities. Additionally, clearing website data can improve browser performance by freeing up storage space and reducing the load on your device's resources.

By incorporating the practice of clearing website data into your browsing routine, you can ensure that your online activities remain private and your browser operates efficiently. This proactive approach to managing website data empowers you to take control of your online privacy and optimize your browsing experience.

Managing Website Tracking

Managing website tracking is a pivotal aspect of maintaining privacy and control over your online activities. Safari offers robust tools that empower users to manage website tracking preferences, ensuring a personalized and secure browsing experience. By understanding and utilizing these features, you can effectively tailor your privacy settings to align with your preferences and enhance your online privacy management.

In Safari, managing website tracking involves leveraging the browser's built-in tools to control how websites track your online activities. To access these settings, begin by opening the Safari browser on your Apple device. Once the browser is open, navigate to the top-left corner of the screen and click on the "Safari" menu. From the dropdown menu, select "Preferences." This action will open a new window with various customization options for the Safari browser.

Within the Preferences window, click on the "Privacy" tab. Here, you will find a range of privacy settings that allow you to manage website tracking. One of the key features is "Prevent cross-site tracking," which helps limit the ability of websites to track your browsing across multiple sites. By enabling this feature, Safari can restrict the data that websites collect about your online behavior, enhancing your privacy.

Additionally, Safari's Intelligent Tracking Prevention feature plays a crucial role in managing website tracking. This feature uses machine learning algorithms to identify and block trackers, thereby safeguarding your privacy while browsing. By leveraging Intelligent Tracking Prevention, Safari can effectively limit the impact of tracking technologies employed by websites, offering a more secure and private browsing experience.

Furthermore, Safari provides users with the option to customize website tracking preferences on a per-site basis. When visiting a website, you can click on the "View" menu in the Safari toolbar and select "Privacy Report" to view detailed information about the trackers that the site attempts to use. This transparency empowers you to make informed decisions about allowing or blocking specific trackers, providing granular control over your online privacy.

By actively managing website tracking in Safari, you can take proactive steps to protect your privacy and control the information that websites collect about your online activities. These built-in features not only enhance your browsing experience but also contribute to a more secure and personalized online environment.

Incorporating the practice of managing website tracking into your browsing routine allows you to align your privacy preferences with your online activities, ensuring that your browsing experience is tailored to your individual needs and preferences. By leveraging Safari's powerful tools for managing website tracking, you can navigate the digital landscape with confidence, knowing that your privacy is prioritized and under your control.

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Apple Pay security and privacy overview

Find out how Apple protects your personal information, transaction data and payment information when you use Apple Pay.

Apple Pay allows you to make easy, secure and private transactions in shops, in apps and on the web. You can also send and receive money with friends and family using Apple Cash (US only). And with contactless rewards cards in Wallet, you can receive and redeem rewards when you pay using Apple Pay.

Apple Pay is designed with your security and privacy in mind, making it a simpler and more secure way to pay than using your physical credit, debit and prepaid cards. Apple Pay uses security features built in to the hardware and software of your device to help protect your transactions. In addition, to use Apple Pay, you must have a passcode set on your device and, optionally, Face ID or Touch ID .

Apple Pay is also designed to protect your personal information. Apple doesn’t store or have access to the original credit, debit or prepaid card numbers that you use with Apple Pay. And when you use Apple Pay with credit, debit or prepaid cards, Apple doesn't retain any transaction information that can be tied back to you. Your transactions stay between you, the merchant or developer, and your bank or card issuer.

When you add credit, debit, prepaid or travel cards

When you add a credit, debit, prepaid or travel card (where available) to Apple Pay, information that you enter on your device is encrypted and sent to Apple servers. If you use the camera to enter the card information, the information is never saved on your device or photo library.

Apple decrypts the data, determines your card’s payment network and re-encrypts the data with a key that only your payment network (or any providers authorised by your card issuer for provisioning and token services) can unlock.

Information that you provide about your card, whether certain device settings are enabled and device use patterns – such as the percentage of the time the device is in motion and the approximate number of calls you make per week – may be sent to Apple to determine your eligibility to enable Apple Pay. Information may also be provided by Apple to your card issuer, payment network or any providers authorised by your card issuer to enable Apple Pay, to determine the eligibility of your card, to set up your card with Apple Pay and to prevent fraud.

After your card has been approved, your bank, your bank’s authorised service provider or your card issuer creates a device-specific Device Account Number, encrypts it and sends it along with other data (such as the key used to generate dynamic security codes that are unique to each transaction) to Apple. The Device Account Number can’t be decrypted by Apple but is stored in the Secure Element – an industry-standard, certified chip designed to store your payment information safely – on your device. Unlike with usual credit or debit card numbers, the card issuer can prevent its use on a magnetic stripe card, over the phone or on websites. The Device Account Number in the Secure Element is isolated from iOS, watchOS and macOS, is never stored on Apple servers and is never backed up to iCloud.

Apple doesn’t store or have access to the original card numbers of credit, debit or prepaid cards that you add to Apple Pay. Apple Pay only stores a portion of your actual card numbers and a portion of your Device Account Numbers, along with a card description. Your cards are associated with your Apple ID to help you add and manage your cards across your devices.

In addition, iCloud secures your Wallet data – like passes and transaction information – by encrypting it when it's sent over the Internet and storing it in an encrypted format when it's kept on Apple's servers. You can disable iCloud support on your device by going to Settings > [your name] > iCloud and turning off Wallet. Find out more about how iCloud stores and protects your data .

When you use Apple Pay in shops

When you use Apple Pay in stores that accept contactless payments, Apple Pay uses Near Field Communication (NFC) technology between your device and the payment terminal. NFC is an industry-standard, contactless technology that’s designed to only work across short distances. If your iPhone is on and detects an NFC field, it will present you with your default card. To send your payment information, you must authenticate using Face ID, Touch ID or your passcode (except when you use Express Mode with a payment or travel card). With Face ID or with Apple Watch, you must double-click the side button when the device is unlocked to activate your default card for payment.

After you've authenticated your transaction, the Secure Element provides your Device Account Number and a dynamic, transaction-specific security code to the shop’s point of sale terminal, along with additional information needed to complete the transaction. Again, neither Apple nor your device sends your actual payment card number. Before they approve the payment, your bank, card issuer or payment network can verify your payment information by checking the dynamic security code to make sure it’s unique and tied to your device.

When you use Apple Pay within apps or on the web

When you use an app or a website that uses Apple Pay in iOS, watchOS or macOS, the app or website can check if you have Apple Pay enabled on that device. You can manage this option in Settings > Safari on your iOS device, and in the Privacy tab in Safari preferences on your Mac.

To securely transmit your payment information when you pay in apps or on the web, Apple Pay receives your encrypted transaction and re-encrypts it with a developer-specific key before the transaction information is sent to the developer or payment processor. This key helps ensure that only the app or the website that you're purchasing from can access your encrypted payment information. Websites must verify their domain every time they offer Apple Pay as a payment option. Like with in-store payments, Apple sends your Device Account Number to the app or website along with the transaction-specific dynamic security code. Neither Apple nor your device sends your actual payment card number to the app.

Apple retains anonymous transaction information, including the approximate purchase amount, app developer and app name, approximate date and time, and whether the transaction was completed successfully. Apple uses this data to improve Apple Pay and other products and services. Apple also requires apps and websites in Safari that use Apple Pay to have a privacy policy that you can view, which governs their use of your data.

When you use Apple Pay on your iPhone or Apple Watch to confirm a purchase from your Mac in Safari, your Mac and the authorising device communicate over an encrypted channel via Apple servers. Apple doesn’t retain any of this information in a form that personally identifies you. You can disable the ability to use Apple Pay on your Mac in Settings on your iPhone. Go to Wallet & Apple Pay and turn off Allow Payments On Mac.

When you add and use rewards cards with Apple Pay transactions in shops

When you add contactless rewards cards to Wallet , all the information is stored on your device and encrypted with your passcode. You can choose to have a rewards card automatically presented for use in the merchant’s shops when you make an Apple Pay purchase (or you can turn off this setting in Wallet). Apple requires all information sent to the payment terminal to be encrypted. Rewards card information is only sent with your authorisation. And Apple doesn’t receive any information about the rewards transaction other than what's displayed on the pass. iCloud backs up your cards and keeps your rewards cards up to date on multiple devices.

If you sign up for a rewards card and provide information to the merchant, such as your name, postcode, email address and phone number, Apple will receive notification of the sign-up, but the information that you share will be sent directly from your device to the merchant and is treated in accordance with the merchant’s privacy policy.

If you lose your device and need to suspend or remove cards from Apple Pay

If you turned on Find My on your device, you can suspend Apple Pay by placing your device in Lost Mode instead of immediately cancelling your cards. If you find your device, you can re-enable Apple Pay.

You can go to your Apple ID account page to remove the ability to make payments with the credit, debit and prepaid cards that you were using with Apple Pay on the device.

Erasing your device remotely using Find My also removes the ability to pay with the cards that you were using with Apple Pay. Your credit, debit and prepaid cards will be suspended from Apple Pay by your bank, your bank’s authorised service provider, your card issuer or your issuer's authorised service provider, even if your device is offline and not connected to a mobile or Wi-Fi network. If you find your device, you can add the cards again using Wallet.

In addition, you can call your bank or issuer to suspend your credit, debit or prepaid cards from Apple Pay. The ability to use rewards cards stored on your device is only removed if or when your device is online.

When you send and receive money with Apple Cash (US only)

Apple Cash allows you to send and receive money with other people in Messages and Wallet. When you receive money, it’s added to your Apple Cash card that can be used to make purchases using Apple Pay in shops, in apps and on the web. Person-to-person payments and the Apple Cash card are services provided by Apple’s partner bank, Green Dot Bank, member FDIC. You can learn how Green Dot Bank protects your information by reviewing their privacy policy .

When you set up Apple Cash , the same information as when you add a credit or debit card may be shared with Green Dot Bank and with Apple Payments Inc. Apple created Apple Payments Inc., a wholly owned subsidiary and licensed money transmitter, to protect your privacy. Your Apple Cash account registration information (name, address), balance, transaction amounts and who you send money to or receive money from are stored separately by Apple Payments Inc. in a way that the rest of Apple doesn’t know. Your personal data stored with Apple Payments Inc. is used only to provide you services that you request, for troubleshooting, regulatory purposes and to prevent fraud.

To verify your identity, you may be asked to provide information, including your name and address to the bank and their identity verification service provider. This information is only used for fraud prevention and to comply with US financial regulations. Your name and address is securely stored by the partner bank and Apple Payments Inc., but any additional information that you’re asked to provide – such as National Insurance number, date of birth, answers to questions (e.g. confirm street name you have previously lived on) or a copy of your government ID – can’t be read by Apple.

When you use Apple Cash – including when you add money or transfer money to a bank account – our partner bank, Apple, and Apple Payments Inc. may use and store information about you, your device and your account to process the transaction, for troubleshooting, to help prevent fraud and to comply with financial regulations. Apple may provide Apple Payments Inc. with approximate use patterns from your device about how frequently you communicate with that person by phone, email or in Messages. The content of your communication isn’t collected. This information is stored for a limited time, and in such a way that it is not linked to you unless the associated transaction is determined to require further analysis due to suspicious activity.

More information about using Apple Pay with your travel card

If you designate a travel card that you've added to Apple Pay as an Express Travel card, you can pay and travel without having to use Face ID, Touch ID or a passcode first. You can manage Express Transit on your iPhone in Settings > Wallet & Apple Pay, and on your Apple Watch via the Apple Watch app.

You can temporarily suspend travel cards by using Find My to place your device into Lost Mode. Or you can remove travel cards by erasing your device remotely using Find My or by removing all cards from your Apple ID account page . Travel cards can't be removed or suspended if your device is offline.

Find out more

You can see more details about Apple Pay and privacy directly on your device. Go to Wallet & Apple Pay in Settings on your iOS device and tap "See how your data is managed". On your Mac, go to Wallet & Apple Pay in System Settings and click Apple Pay & Privacy.

You can learn even more about how Apple protects your data and personal information by reviewing the Apple Platform Security Guide and Apple privacy policy .

Contact Apple Support

Need more help? Save time by starting your support request online and we'll connect you to an expert.

Rumor: iOS 18 to include new ‘Safari browsing assistant’ AI feature

iOS 18 is rumored to include a number of new artificial intelligence features spread across the entire operating system. A new rumor today suggests that one of those features could be “Safari browsing assistant.”

As for what that means, we are left to speculation for now…

Safari browsing assistant rumored for iOS 18

In a post on social media today, code sleuth Nicolás Álvarez shared two new features in the works at Apple:

• Safari browsing assistant
• Encrypted visual search

According to Álvarez, both of these features use Apple’s Private Relay infrastructure to send data back to Apple. Álvarez speculates that this is a privacy-preserving practice on Apple’s part, so it doesn’t learn user IP addresses. Of note, iCloud Private Relay is currently only available to iCloud+ subscribers.

( Update : Álvarez says that it’s not actually iCloud Private Relay but rather an “Oblivious HTTP gateway.”)

Apple already offers different visual search-style features, integrated into Spotlight and the Photos app. It’s not explicitly clear if “encrypted visual search” is just a more secure version of existing features or something new entirely.

The more interesting thing here is the “Safari browsing assistant” feature. Based solely on the name, this feature sounds like it will bring AI features of some sort to Safari, similar to what other browsers already offer. Microsoft’s Edge browser, for example, has different Copilot AI features built in. Arc from The Browser Company also combines a variety of AI features with web browsing.

Bloomberg reports that Apple is likely to team up with a company such as Google to power some of its new AI features. We aren’t expecting any announcement from Apple about a partnership until WWDC at the earliest.

iOS 18 is expected to be announced at WWDC, which kicks off on June 10. Check out our in-depth guide for more details on what to expect from AI in iOS 18 .

Álvarez has also reported that iOS 18 will bring two new features to Apple Maps on iPhone, including custom route creation and new topographic maps.

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Chance is an editor for the entire 9to5 network and covers the latest Apple news for 9to5Mac.

Tips, questions, typos to [email protected]

Why is safari two times in privacy list?

After going to “privacy and security”. I went to check what apps do have acces to my photos. I discovered that Safari is two times in the list. One with picture, one without. Is this a bug again? Photo to make it clear:

iPhone 14 Pro, iOS 17

Posted on Apr 10, 2024 3:48 PM

Loading page content

Page content loaded

Apr 10, 2024 3:53 PM in response to Hector_erikono

Force Restart your iPhone and the issue should go away. It may take a couple of attempts to get the speed and sequence of the key presses correct and the last step of holding the side button until the Apple Logo appears could take up to 20 seconds. Ignore anything else you see on the screen during this time.

Force restart iPhone - Apple Support

Apr 10, 2024 4:00 PM in response to Mac Jim ID

thanks for the response. Sadly this didn’t fix it. It is still showing the two options for Safari in the privacy-photos tab.

Exclusive: EU's new tech laws are working; small browsers gain market share

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Supantha leads the European Technology and Telecoms coverage, with a special focus on emerging technologies such as AI and 5G. He has been a journalist for about 18 years. He joined Reuters in 2006 and has covered a variety of beats ranging from financial sector to technology. He is based in Stockholm, Sweden. 

An agenda-setting and market-moving journalist, Foo Yun Chee is a 20-year veteran at Reuters. Her stories on high profile mergers have pushed up the European telecoms index, lifted companies' shares and helped investors decide on their move. Her knowledge and experience of European antitrust laws and developments helped her broke stories on Microsoft, Google, Amazon, numerous market-moving mergers and antitrust investigations. She has previously reported on Greek politics and companies, when Greece's entry into the eurozone meant it punched above its weight on the international stage, as well as Dutch corporate giants and the quirks of Dutch society and culture that never fail to charm readers.

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Few workers at the recycling plant had access to the secure room that some called the “Apple cage.” Behind its locked door, past a metal detector and under surveillance cameras, a small team of employees of GEEP Canada Inc. , an electronic-waste processor north of Toronto, sifted through pallet-size boxes full of used iPhones. Prying each one open manually at a set of tables, they ripped out batteries and other parts and tossed the components into sorting bins. When enough material piled up in one of the bins, it was forklifted to a larger area of the warehouse, where its ...

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iOS 18 May Feature All-New 'Safari Browsing Assistant'

iOS 18 will apparently feature a new Safari browsing assistant, according to backend code on Apple's servers discovered by Nicolás Álvarez . MacRumors contributor Aaron Perris confirmed that the code exists, but not many details are known at this time.

Update: Álvarez has since said that iCloud Private Relay might not be related to this feature.

A browsing assistant in Safari could be one of the many new generative AI features that are rumored to be coming to the iPhone with iOS 18 later this year. There are already multiple iPhone web browsers with AI tools, such as Microsoft Edge with a GPT-4-powered Copilot and Arc Search , which can summarize web pages to provide concise information.

Álvarez also uncovered a so-called "Encrypted Visual Search" feature in the backend code on Apple's servers, but no specific details are known. MacRumors contributor Steve Moser last year discovered a new Visual Search feature for Apple's Vision Pro headset in visionOS beta code, which would allow users to copy and paste printed text from the real world into apps and more, but the feature has yet to launch. It is possible that Apple is planning to debut a more secure version of the feature. However, the code could also relate to the iPhone's existing Visual Look Up feature that can identify objects in photos and videos.

Apple is set to unveil iOS 18 during its WWDC keynote on June 10 , so we should learn more about these potential new features in a few more months.

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Safari & Privacy

Safari is designed to protect your information and enable you to choose what you share.

Use Safari settings to remove and block data that websites can use to track you in Safari. To view these preferences, choose Settings > Safari.

Prevent Cross-Site Tracking

Some websites use third-party content providers. A third-party content provider can track you across websites to advertise products and services.

With this option turned on, tracking data is periodically deleted unless you visit the third-party content provider.

Hide IP Address

Intelligent Tracking Prevention helps protect you from unwanted tracking by using on-device machine learning to stop trackers while allowing websites to function normally. Hide IP Address enhances Intelligent Tracking Prevention by sending some of your web traffic through two separate relays operated by different entities. The first knows your Internet Protocol (IP) address, but not the website you are visiting. The second knows the website you are visiting, but not your IP address, instead providing a generalised identity and location to the destination website. This way, no single entity has the information to identify both you and the sites you visit.

You can choose to send certain traffic through the relay architecture. Private Relay subscribers can choose to send all traffic through Private Relay by going to Settings > Safari > Hide IP Address, then tapping to turn on Trackers and Websites. Alternatively, all users can choose to send traffic with known trackers through the relay architecture by going to Settings > Safari > Hide IP Address, then tapping to turn on Trackers Only or Trackers and Websites. You can disable Hide IP Address at any time by going to Settings > Safari > Hide IP Address, then tapping Off.

Fraudulent Website Warning

When Fraudulent Website Warning is enabled, Safari will display a warning if the website you are visiting is a suspected phishing website. Phishing is a fraudulent attempt to steal your personal data, such as usernames, passwords and other account information. A fraudulent website masquerades as a legitimate one, such as a bank, financial institution or email service provider. Before visiting a website, Safari may send information calculated from the website address to Google Safe Browsing and Apple to check if the website is fraudulent. For users with China mainland or Hong Kong set as their region in Settings > General > Language and Region, Safari may also use Tencent Safe Browsing to do this check. The actual website address is never shared with the safe browsing provider. Google (and, for users with China mainland or Hong Kong set as their region, Tencent) may also log your IP address when information is sent to them. You can disable Fraudulent Website Warnings in Safari at any time by going to Settings > Safari, then tapping to turn off Fraudulent Website Warning.

Privacy Preserving Ad Measurement

When Privacy Preserving Ad Measurement is enabled, Safari will provide websites with attribution reports to help websites and advertisers attribute the viewing of and clicking on ads, while still preserving your privacy. Safari will send attribution reports with limited data in a dedicated mode using IP address protection, no data storage, without any cookies, and delayed randomly between 24 and 48 hours. The attribution reports do not contain any personal data.

You can disable Privacy Preserving Ad Measurement at any time by going to Settings > Safari, then tapping to turn off Privacy Preserving Ad Measurement.

Check for Apple Pay

When you are in an app or on a website that uses Apple Pay on an iPhone, iPad or Apple Watch, it can check if you have Apple Pay enabled on that device. You can disable websites you visit from checking if Apple Pay is enabled at any time by going to the Check for Apple Pay setting on your iOS or iPadOS device in Settings > Safari > Privacy & Security.

Private Browsing

When Private Browsing is enabled, Safari doesn’t remember the pages you visit or your AutoFill information, and your open tabs aren’t stored in iCloud or synced across your devices. Websites can’t modify information stored on your device, so services normally available at such sites may work differently until you turn off Private Browsing.

Note: While Private Browsing is enabled, the address bar appears dark instead of light.

Web Page Translation Safari analyses each web page you visit to determine its language. This determination is made entirely on your device. If the web page can be translated to any of your preferred languages, you can choose to translate it. If you translate, Safari will send the web page’s contents (including the full text) to Apple’s servers for translation. After the translation is complete, Apple will discard the contents of the web page.

If the web page was not viewed in Private Browsing mode, Safari will also send the web page’s address to Apple. Apple will store the address for up to five years to improve Apple’s products, services and technologies. Since Apple does not store the contents of web pages you translate, only publicly accessible web pages will be used to improve Apple’s products, services and technologies.

Web page contents and addresses sent to Apple are not associated with your Apple ID, email address, or other data Apple may have from your use of other Apple services.

In order to provide you with a better browsing experience, after translating a particular web page, other web pages you visit in the same domain that you visit within the same tab may also be translated. Safari will stop automatically translating when you visit a web page that is no longer in the same original language or a web page in a different domain.

Web Extensions

You can download Safari extensions from the App Store. If your device is managed, your employer or educational institution may provide you with an app that includes Safari extensions. Before using a Safari extension, you must turn it on in Safari or by going to Settings > Safari > Extensions. Once turned on, you must grant the extension permission to read or modify web pages you visit. You can change which websites an extension can read and modify by going to Settings > Safari > Extensions.

When you use third-party web extensions, you are subject to those third-parties’ terms, privacy policies and practices. You should review the terms, privacy policies and practices of such extensions to understand how they use your information.

iCloud Syncing

You can use iCloud to keep your Safari information synchronised across your devices, including your open tabs, tab groups, AutoFill information, bookmarks, Reading List and history. You can disable this feature at any time by going to Settings > [your name] > iCloud, then tapping to turn off Safari.

By using these features, you agree and consent to Apple’s and its subsidiaries’ and agents’ transmission, collection, maintenance, processing and use of this information as described above.

Apple retains personal data only for as long as necessary to fulfil the purposes for which it was collected, including as described in Apple’s Privacy Policy or in our service-specific privacy notices, or as required by law. When assessing retention periods, we first carefully examine whether it is necessary to retain the personal data collected and, if retention is required, work to retain the personal data for the shortest possible period permissible by law.

At all times, information collected by Apple will be treated in accordance with Apple’s Privacy Policy, which can be found at apple.com/uk/privacy

Published Date: April 6, 2023