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Shopping cart items, u.n. world tourism organization and the adventure travel trade association release global report on adventure tourism.

ATTA, a UNWTO Affiliate Member, has provided key input in this report to help increase awareness among the global tourism sector on the core values of responsible tourism. The report allows all tourism stakeholders to work from a common base of understanding in one of the most progressive forms of tourism, which both organizations believe will develop into the industry standard.

“This report provides critical insight into one of the most dynamic segments driving tourism´s growth,” said UNWTO Secretary-General Taleb Rifai. “Furthermore, with careful and responsible management, adventure tourism offers effective development opportunities to countries looking for new and sustainable sources of growth.”

Watch: Report Announcement at the Adventure Travel World Summit

• Industry introduction
• Global Trends in Adventure Tourism
• Adventure Tourism Industry Structure
• Local Economies, Communities and the Environment
• Adventure Tourism Operational Standards and Certifications
• Risk Management in Adventure Tourism
• Sector Challenges, Opportunities and Initiatives

Contributors to the report include industry specialists Natasha Martin and Keith Sproule, and Christina Beckmann and Nicole Petrak of ATTA. Also featured are several UNWTO partners and Affiliate Members offering topical perspectives. The report can be downloaded from the UNWTO or the ATTA website.

In addition to the initiatives mentioned above, UNWTO and the ATTA will continue their two-year partnership on regional courses on Adventure Tourism through the ATTA’s Adventure EDU programme in collaboration with the UNWTO - Themis Foundation.

About UNWTO The World Tourism Organization (UNWTO) , a United Nations specialized agency, is the leading international organization with the decisive and central role in promoting the development of responsible, sustainable and universally accessible tourism. It serves as a global forum for tourism policy issues and a practical source of tourism know-how. Its membership includes 156 countries, 6 territories, 2 permanent observers and over 400 Affiliate Members. Follow us on facebook twitter vimeo and flickr .

About the Adventure Travel Trade Association Established in 1990, the Adventure Travel Trade Association (ATTA) serves more than 900 members in 80 countries worldwide. Members predominantly include tour operators, tourism boards, specialty agents and accommodations with a vested interest in the sustainable development of adventure tourism. The ATTA delivers solutions and connections that propel members towards their business goals and the industry toward a responsible and profitable future. Through its regional AdventureConnect events and annual Adventure Travel World Summit trade conference, the ATTA excels in professional learning, networking and partnering services. With expertise in research, education, adventure travel industry news and promotion, members of the ATTA receive competitive opportunities that help establish them as leaders in adventure tourism. ( www.adventuretravel.biz )

• www.adventuretravel.biz
• Adventure Travel World Summit
• AdventureEDU
• AdventureTravelNews
• Adventure.Travel – consumer portal to member tours

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UNWTO and the Adventure Travel Trade Association release global report on adventure tourism

The report, an eight chapter overview of the current adventure tourism industry, provides a history of adventure tourism as well as a discussion of current trends and timely issues.

The UNWTO Global Report on Adventure Tourism , published jointly with the Adventure Travel Trade Association (ATTA), is a first approach by UNWTO on the topic of adventure tourism. The report provides insight into the close relation between adventure tourism and responsible tourism.

ATTA, a UNWTO Affiliate Member, has provided key input in this report to help increase awareness among the global tourism sector on the core values of responsible tourism. The report allows all tourism stakeholders to work from a common base of understanding in one of the most progressive forms of tourism, which both organizations believe will develop into the industry standard.

“This report provides critical insight into one of the most dynamic segments driving tourism’s growth,” said UNWTO Secretary-General Taleb Rifai. “Furthermore, with careful and responsible management, adventure tourism offers effective development opportunities to countries looking for new and sustainable sources of growth.”

• The report, an eight chapter overview of the current adventure tourism industry, provides a history of adventure tourism as well as a discussion of current trends and timely issues. Chapters include:
• Industry introduction
• Global Trends in Adventure Tourism
• Adventure Tourism Industry Structure
• Local Economies, Communities and the Environment
• Adventure Tourism Operational Standards and Certifications
• Risk Management in Adventure Tourism
• Sector Challenges, Opportunities and Initiatives

“This report signifies UNWTO’s recognition of adventure tourism’s contribution to the sustainable future of tourism,” said ATTA President Mr. Shannon Stowell , who provided a summary for the report. “It provides a background underlining the potential for destinations around the globe that are looking for ways to create sustainable economic tourism models protecting people and places.”

Contributors to the report include industry specialists Natasha Martin and Keith Sproule, and Christina Beckmann and Nicole Petrak of ATTA. Also featured are several UNWTO partners and Affiliate Members offering topical perspectives. The report can be downloaded from the UNWTO or the ATTA website.

In addition to the initiatives mentioned above, UNWTO and the ATTA will continue their two-year partnership on regional courses on Adventure Tourism through the ATTA’s Adventure EDU programme in collaboration with the UNWTO.Themis Foundation.

Global Report on Adventure Tourism

Tatiana Rokou

Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.

She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.

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Empowering Best Tourism Villages: A Dive into Adventure Travel Prospects

The Best Tourism Villages by UNWTO Network recently played host to a riveting Masterclass – “Adventure Travel Prospects for Rural! Tips and Tricks!” The virtual gathering unfolded a trove of insights aimed at enriching the experiences and opportunities for rural destinations.

Gergana Nikolova took center stage, bringing a wealth of expertise as the Regional Director for Europe and Central Asia at the Adventure Travel Trade Association (ATTA). Her engaging discourse illuminated various facets of adventure travel and its potential to elevate the standing of rural destinations.

Navigating the Adventure Terrain: Key Takeaways

Definition of Adventure Travel: Nikolova commenced with a comprehensive exploration of what adventure travel truly encompasses. The participants were guided through a nuanced understanding of this dynamic and evolving segment of the tourism industry.

Global Network Integration: The masterclass emphasized how rural destinations and businesses can seamlessly become integral parts of the global adventure travel network. Ms. Nikolova shed light on collaborative approaches that can open up exciting opportunities for villages.

Latest Trends in Product and Experience Design: A highlight of the session was the unveiling of the latest trends in product and experience design. The ever-changing landscape of adventure tourism requires a keen awareness of these trends to stay ahead in the market.

Successful Marketing and Sales Tactics: The masterclass offered actionable insights into successful marketing and sales tactics tailored specifically for rural destinations. Participants gained valuable strategies to effectively promote their unique offerings.

Safety and Sustainability: Underscoring the paramount importance of safety and sustainability in adventure travel, Nikolova delved into the specific needs and requirements for rural destinations. This segment aimed to equip representatives with the tools to embrace responsible tourism practices.

Empowering Best Tourism Villages: A Vision for Sustainable Growth

The masterclass served as a beacon of guidance, empowering the representatives of Best Tourism Villages with practical tips and tricks to navigate the world of adventure travel. As the network continues to champion sustainable rural tourism, such sessions contribute significantly to the shared goal of fostering growth, preserving heritage, and creating unforgettable experiences in villages across the globe.

Stay tuned to the Best Tourism Villages network for more enriching sessions and opportunities to elevate rural tourism globally.

🌍 #BestTourismVillages #AdventureTravel #RuralTourism #SustainableTourism #Masterclass

UNWTO and ATTA release global report on adventure tourism

Madrid : UNWTO and the Adventure Travel Trade Association release global report on adventure tourism

The UNWTO Global Report on Adventure Tourism, published jointly with the Adventure Travel Trade Association (ATTA), is a first approach by UNWTO on the topic of adventure tourism. The report provides insight into the close relation between adventure tourism and responsible tourism.

ATTA, a UNWTO Affiliate Member, has provided key input in this report to help increase awareness among the global tourism sector on the core values of responsible tourism. The report allows all tourism stakeholders to work from a common base of understanding in one of the most progressive forms of tourism, which both organizations believe will develop into the industry standard.

“This report provides critical insight into one of the most dynamic segments driving tourism´s growth,” said UNWTO Secretary-General Taleb Rifai. “Furthermore, with careful and responsible management, adventure tourism offers effective development opportunities to countries looking for new and sustainable sources of growth.”

The report, an eight chapter overview of the current adventure tourism industry, provides a history of adventure tourism as well as a discussion of current trends and timely issues. Chapters include:

• Industry introduction

• Global Trends in Adventure Tourism

• Adventure Tourism Industry Structure

• Local Economies, Communities and the Environment

• Adventure Tourism Operational Standards and Certifications

• Risk Management in Adventure Tourism

• Sector Challenges, Opportunities and Initiatives

“This report signifies UNWTO’s recognition of adventure tourism’s contribution to the sustainable future of tourism,” said ATTA President Mr. Shannon Stowell, who provided a summary for the report. “It provides a background underlining the potential for destinations around the globe that are looking for ways to create sustainable economic tourism models protecting people and places.”

Contributors to the report include industry specialists Natasha Martin and Keith Sproule, and Christina Beckmann and Nicole Petrak of ATTA. Also featured are several UNWTO partners and Affiliate Members offering topical perspectives. 

In addition to the initiatives mentioned above, UNWTO and the ATTA will continue their two-year partnership on regional courses on Adventure Tourism through the ATTA’s Adventure EDU programme in collaboration with the UNWTO.Themis Foundation.

Established in 1990, the Adventure Travel Trade Association (ATTA) serves more than 900 members in 80 countries worldwide. 

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The World Tourism Organization (UNWTO) enters a new era  with a new name and brand: UN Tourism. With this new brand, the Organization reaffirms its status as the United Nations specialized agency for tourism and the global leader of tourism for development, driving social and economic change to ensure that “people and planet” are always center stage.

UN Tourism: Transforming tourism for a better worldTo achieve this goal, UN Tourism engaged the services of Interbrand, the leading global branding agency. Interbrand successfully translated the Organization’s renewed vision for tourism into a new visual identity and brand narrative.

This involved renaming the Organization, transitioning from UNWTO to UN Tourism. At the same time, a new brand narrative was meticulously crafted, one that seamlessly aligns with UN Tourism’s central mission and priorities. This narrative pivots around three main messages: the UN as a global altruistic organization, the notion of connecting humans around the world, and the concept of proactivity and movement.

Enhancing the well-being of individuals, safeguarding the natural environment, stimulating economic advancement, and fostering international harmony are key goals that are the fundamental essence of UN Tourism

By moving away from acronyms, UN Tourism adopts a more approachable stance and capitalizes on its strengths: the “UN”, signifying authority, and tourism, a simple and relatable concept for all. This change has been endorsed by the Organization’s membership, highlighting its united support for the profound transformation and reinvention of UN Tourism in recent years, as it has become more agile, visible, and ever closer to its Member States, partners and the sector as a whole.

With 160 Member States and hundreds of private sector affiliates, UN Tourism has its headquarters in Madrid, Spain, and Regional Offices in Nara (Japan) covering Asia & Pacific, Riyadh (Saudi Arabia) for the Middle East, as well as forthcoming Regional Offices for the Americas (Rio de Janeiro, Brazil) and Africa (Morocco). Its priorities center on promoting tourism for sustainable development in line with the UN’s 2030 Agenda for Sustainable Development and its 17 Global Goals. UN Tourism promotes quality education, supports decent jobs in the sector, identifies talent and drives innovation and accelerates tourism climate action and sustainability . – UN Tourism Jan. 2024

TAT launches

“Thais Always Care”  Campaign 

“The Tourism Authority of Thailand launches ‘Thais Always Care’ campaign in collaboration with other organizations to ensure tourists’ safety and enhance positive image.”

The “Thais Always Care” online communication campaign was officially launched by the Tourism Authority of Thailand (TAT) in collaboration with the Tourist Police Bureau, Grab Taxi (Thailand), and Central Pattana (CPN) to ensure the safety and welcome of tourists from around the world. The campaign aims to provide seamless travel experiences for visitors to Thailand while also reinforcing the positive image of the country as a safe destination.

The campaign reflects Thailand’s renowned hospitality and warmth to visitors, showcasing the country as a desirable destination for tourists. “CARE” stands for Compassion, Assistant, Relief, and Elevate, encompassing the generosity of the Thai people and their commitment to providing a safe and enjoyable travel experience for tourists.

Partners involved in the campaign have strengthened their safety measures and are utilizing technology to ensure the safety of tourists in Thailand. This includes installing CCTV cameras, implementing strict security checks at department stores, and utilizing technology like the “POLICE I LERT U” application to offer emergency assistance to international visitors. The campaign will also involve working with international KOLs to enhance the positive image of Thailand’s tourism assets and reinforce the country’s reputation as a safe destination. -Tourism Authority of Thailand

China’s resort island receives

90 m tourists in 2023

More than 90 million domestic and overseas tourists visited south China’s tropical island province of Hainan in 2023, up 49.9 percent year on year, local authorities said .

Hainan’s total tourism revenue surged 71.9 percent year on year to about 181.3 billion yuan (about 25.5 billion U.S. dollars) in 2023, according to the provincial department of tourism, culture, radio, television and sports.

Last year, Hainan experienced rapid development in cruise tourism. Cruises to the Xisha Islands in the South China Sea saw 400 trips, up 277.8 percent year on year, and received 149,400 domestic tourists, up 405.33 percent.

This year, Hainan aims to receive 99 million tourists and its tourism revenue is expected to reach 207 billion yuan. The province aims to receive more than 1 million inbound tourists in 2024.

China aims to build Hainan into an international tourism and consumption center by 2025 and a globally influential tourism and consumption destination by 2035. – Xinhua

Vietnam  to welcome 17-18

million  tourists  this year

Việt Nam’s tourism industry has set a target to welcome 17-18 million foreign visitors in 2024, approaching the pre-pandemic record in 2019 when COVID-19 had yet to disrupt global travel.

In 2023, the figure hit 12.6 million, surpassing the initial target set earlier in the year (before China, which accounted for a third of foreign arrivals to Việt Nam pre-pandemic, announced reopening plans) by 57 per cent and achieving the adjusted goal of 12-13 million.

The number of domestic travellers, meanwhile, stood at 108 million, up 6 per cent compared to the set target. Tourism activities generated about VNĐ678 trillion (US$27.85 billion) in revenue, 4.3 per cent higher than the yearly plan.

Despite substantial recovery in 2023, the Việt Nam National Authority of Tourism (VNAT) said the domestic tourism recovery will still face challenges in the year ahead. This is particularly true in the context of the unpredictable global developments stemming from economic uncertainties, regional conflicts and climate change.

Việt Nam’s socio-economic conditions remain stable; the economy continues to grow and inflation has been kept in check. But the persistent threat of disease and natural disasters are likely to create uncertainty affecting production, business activities and the daily lives of citizens.

According to forecasts from the UN World Tourism Organisation and the World Travel and Tourism Council, international travel activities may fully recover by the end of 2024, reaching the levels achieved in 2019. However, the recovery is expected to be uneven across different regions.

The ever-changing demands of international tourists require higher standards in product quality, diversity and unique experiences. The trends of integrating information technology, artificial intelligence and digital transformation are envisioned to drive the emergence of new forms of tourism.

Based on these analyses and projections, Việt Nam aims to serve 17-18 million foreign and 110 million domestic visitors this year, with an expected total revenue from tourism nearing VNĐ840 trillion.

To achieve the stated objectives, Minister of Culture, Sports and Tourism Nguyễn Văn Hùng has instructed the VNAT to continue focusing on advising and improving the institutional framework, policies, reviewing identified deficiencies for adjustment, and international commitments in the field of tourism. Collaboration with other ministries and sectors is emphasised to formulate policies for developing various types of products such as agricultural tourism and digital transformation in tourism. He also noted the need for attention on strengthening tourism statistics and digital transformation to enhance the effectiveness of data collection, providing reliable figures to efficiently support tourism policy planning.

The ministry also calls for enhanced training for tourism officials and workers to meet requirements of new situations, especially in terms of language proficiency and technology expertise. — VNS

Global Medical Tourism market 

USD 136.93 billion in 10 years

Newark, Jan. 01, 2024 (GLOBE NEWSWIRE) — The Brainy Insights estimates that the USD 20.07 billion in 2022 global Medical Tourism market will reach USD 136.93 billion by 2032. There is a growing trend towards health and wellness tourism, with individuals seeking medical treatments, preventive care, wellness programs, and holistic health experiences. Medical tourism destinations can capitalize on this trend by offering comprehensive health and wellness packages.

Furthermore, integrating digital health technologies, including telemedicine, virtual consultations, and electronic health records, can enhance the accessibility and coordination of medical tourism services. Digital platforms can streamline pre-travel consultations, post-treatment follow-ups, and information exchange between healthcare providers and patients. Introducing new and advanced medical treatments, therapies, and procedures can attract medical tourists seeking cutting-edge healthcare solutions. Countries and healthcare providers that stay at the forefront of medical innovation can position themselves as leaders in the industry.

In addition, customized and personalized medical tourism packages catering to individual patient’s unique needs and preferences present an opportunity for service providers. Tailoring experiences that include cultural activities, recovery retreats, and concierge services can set providers apart in a competitive market.

Besides, wellness tourism, including genetic testing and personalized health assessments, is gaining traction. Medical tourism destinations can offer specialized wellness packages, including genetic evaluations and preventive health screenings, to attract individuals interested in proactive healthcare.

China eases visa application for US tourists

BEIJING: China will simplify visa applications for tourists from the United States from Jan 1, cutting the documents required, according to a notice on Friday (Dec 29) on the website of the Chinese embassy in Washington.

The move is the latest by China to revive tourism and boost the world’s second-largest economy following a slump during the COVID-19 pandemic.

Tourist visa applicants in the US will no longer need to submit air ticket bookings, hotel reservations or an invitation letter, the embassy’s notice said.

Beijing earlier cleared the way for passport holders from France, Germany, Italy, the Netherlands, Spain and Malaysia to visit the country without visas from Dec 1.Visa-free treatment will run for 12 months, during which tourists from those six countries can visit China for up to 15 days. China also expanded its visa-free transit policy to 54 countries in November.

The number of inbound tourists to the country plummeted during the pandemic due to the country’s strict COVID-19 control policies.

China’s visa-free policy facilitates

travels from 6 countries

Around 214,000 people from France, Germany, Italy, the Netherlands, Spain, and Malaysia entered China in December 2023, an increase of 28.5 percent compared with November, according to the National Immigration Administration (NIA).

China’s unilateral visa-free policy for ordinary passport holders from these countries took effect on December 1, facilitating inbound travels from there.

Of these inbound trips, 118,000 were made by ordinary passport holders without a visa, accounting for 55.1 percent of all inbound trips from the six countries during this period. Around 91,000 visa-free entries were made for travel and business.

Thanks to the visa-free policy, ports in the southern Chinese city of Nanning welcomed many inbound travelers. Data showed that 121 inbound travel groups of nearly 2,800 people entered China through ports in Nanning in December.

Since the inception of the visa-free policy, ports in Beijing had, by December 31, witnessed more than 12,000 visa-free entries from the relevant countries.

The NIA pledged more optimized entry-exit management policies for foreigners to facilitate their business, study, work, and life in China.

International flights to China have picked up since Beijing dropped COVID-19 restrictions a year ago but are still only at 60 per cent of 2019 levels. – Xinhua

FACTS —

Tourism helps in:

👉Reducing poverty

👉Reducing Inequalities

👉Promoting gender equality

👉Fostering decent work and economic growth

World Tourism Day 2021: ‘Tourism for Inclusive Growth’

In 2019, Travel & Tourism’s direct, indirect and induced impact accounted for: -US$8.9 trillion contribution to the world’s GDP -10.3% of global GDP -330 million jobs, 1 in 10 jobs around the world -US$1.7 trillion visitor exports (6.8% of total exports, 28.3% of global services exports) -US$948 billion capital investment (4.3% of total investment)

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Restart tourism.

Adventure Tourism – Definitions, History, Types, Characteristics & Features, or Importance

Adventure tourism is defined as the movement of the people from one to another place outside their comfort zone for exploration or travel to remote areas, exotic and possibly hostile areas. Adventure tourism is a type of tourism in which tourist do some adventures activities like as skydiving, hill climbing, scuba diving.

Adventure tourism is very popular among young age tourists. Adventure tourism gains much of its excitement by allowing the tourists to step outside their comfort zone. This may be from experiencing cultural shock or through the performance of acts, that required some degree of risk (real or perceived) and physical danger.

Adventure travel is a leisure activity that takes place in an unusual, exotic, remote or wilderness destination . It tends to be associated with high levels of activity by the participant, most of it outdoors.  Adventure travelers expect to experience various level of risk, excitement, and tranquility and be personally tested. In particular, they are explorers of unspoiled, exotic parts of the planet and also seek personal challenges.

The main factor distinguishing adventure tourism from all other forms of tourism is the planning and preparation involved.

Definitions  of Adventure Tourism

Adventure tourism is a new concept in the tourism industry. Tourism industry adopted adventure tourism, but there is not any specific definition of adventure tourism . Most commentators concur that adventure tourism is a niche sector of the tourism industry, but there are many other niche sectors in tourism which have same characteristics that overlap with adventure tourism such as ecotourism, activity tourism or adventure travel.

One of them can confuse. Adventure tourism is a complicated and ambiguous topic. Some important definitions of adventure tourism are following as:

According to the Adventure Travel Trade Association , “adventure tourism is a tourist activity that includes physical activity, cultural exchange, or activities in nature.

According to Muller and Cleaver , “Adventure tourism is characterized by its ability to provide the tourist with relatively high levels of sensory stimulation, usually achieved by including physically challenging experiential components with the tourist experience.”

Canadian Tourism Commission in 1995 defines adventure tourism as , “an outdoor leisure activity that takes place in an unusual, exotic, remote or wilderness destination, involves some form of unconventional means of transportation, and tends to be associated with low or high levels of activity.”

According to Sung et al ,  “adventure tourism is the sum of the phenomena and relationships arising from the interactions of adventure touristic activities with the natural environment away from the participant’s usual place of residence area and containing elements of risk in which the outcome is influenced by the participation, setting, and the organizer of the tourist’s experience.”

According to UNWTO , ” adventure tourism can be domestic or international, and like all travel, it must include an overnight stay, but not last longer than one year.”

History of Adventure Tourism

Humans are traveling from ancient time for the searching for foods, and for many survival reasons. Humans have been engaging in adventurous travel for hundreds of year via exploration . People traveled in ancient time for exploration of sea roots, new destination, or even a new country.

However, commercial adventure travel is a new phenomenon, in which travelers hire a professional guide to provide a range of technical support and equipment, as well as cultural and nature interpretation.

In the mid-1800s, adventurers began to push the limits of mountain climbing and river rafting, with the first ascent of the Matterhorn in 1865 and decent of the Colorado River in 1869 . Shortly thereafter, two key institutions were formed. The National Geographic Society and Explorers Club . These institutions are supporting adventures tourism continuously.

In the mid- 1950s, many first ascents and descents attracted global attention and inspired many people to attempt their own expeditions. Maurice Herzog’s ascent of Annapurna in 1950 , Sir Edmund Hillary and Tenzig Norgay’s ascent of Mount Everest , and other successes were hailed in the media around the world. This was the takeoff of modern adventure tourism.

Today, adventure tourism is a vibrant, dynamic, and fast-changing sector with new variants routinely added into the possible experience.

Types of Adventure Tourism

Adventure tourism has grown exponentially all over the world in recent years with tourist visiting destinations previously undiscovered. This allows for a new destination to market themselves as truly unique, appealing to those traveler looking for rare, incomparable experience.

Adventure tourism includes various activities like caving, hiking, sailing, trekking etc.  Adventure tourism categorized into two categories . These are following as:

Hard Adventure

Soft adventure.

Hard adventure refers to activities with high levels of risk, requiring intense commitment and advanced skills. Hard tourism includes the activities like climbing mountains/rock/ice, trekking, caving etc.

Hard adventure activities are highly risked in nature. Professional guide, advance level skills are required to perform these activities. Many tourists died during climbing mountains, caving every day. There is an interesting fact that is for K2, world 2nd highest mountain, for every two people who submit one dies .

Soft adventure refers to activities with a perceived risk but low levels of risk, requiring minimal commitment and beginning skills ; most of these activities are led by experienced guides. Soft tourism includes the activities like backpacking, camping, hiking, kayaking etc.

Soft adventure activities are low risk in nature. These activities are led by professional guides. Soft adventure is a popular category in adventure tourism. On average, 25% trips taken from North America and Europe are soft adventure trips.

Adventure Tourism Activities

Adventure travelers are early adopters by nature, meaning they are generally more willing to try new destinations, activities, and travel products. Popular activities change rapidly, and it seems there is a new twist on an existing sport evert years.

Some activities have low risk and some have high. Adventure tourism activities are classified into two types :

Hard Adventure Activities

Soft adventure activities.

Hard adventure activities are highly risky and dangerous in nature. These activities are following as:

• Mountain Climbing
• Rock Climbing
• Ice Climbing

These activities are less dangerous and risk as compared to hard adventure activities. These activities are always lead by professional guides. These activities are following as:

• Backpacking
• Birdwatching
• Eco-tourism
• Horseback riding
• Kayaking/sea/whitewater
• Orienteering
• Scuba Diving
• Snowboarding

Adventure tourism activities sit well with the environment because the natural world provides us with the resources for many of the activities that provide risk, challenge, sensory stimulus, novelty, discovery and so on.

Characteristics and Features of Adventure Tourism

The threefold combination of activity, nature, and culture marks adventure travel as an all-round challenge. Some unique characteristics and features of adventure tourism are following as:

• Physical activity, i.e. activities involving physical exertion or psychomotor skills.
• Contact with nature, i.e. activities bringing contact with the natural world in general, or with specific wildlife.
• Contact with different cultures, i.e. people, faith, lifestyles
• Journeys, i.e. vehicle-, animal-, or human-power.
• Uncertain outcomes
• Danger and risk
• Anticipated rewards
• Stimulation and excitement
• Exploration and discovery
• Contrasting emotions

Adventure Tourism Supplier

A tourism supply chain is the system of people, products, activities, and materials that get a product or service from its raw state through production and distribution to the consumer .

As with any sector, volume discounts drive the mass price point, so major retailers primarily market select trips that sell in high volume. The supply chain for these mass tourism products is often very simple, comprising only transportation and accommodation elements.

The adventure tourism supply chain is more complex. Niche products often require specializes in knowledge and operations. Adventure tourism’s supply chain linkages go very deep, and this is one of the key reasons that adventure tourism delivers greater benefits at the local level.

Supply chains vary from destination to destination. The makeup of the most involved adventure supply chain is typical as follows:

Without a proper supply chain, the tourism sector can not survive. Tourism suppliers are the backbone of the tourism industry . Adventure tourism suppliers work at a different, different level like as domestic as well international level.

Adventure Tourism Importance and Benefits

Adventure tourism is one of the fastest-growing sectors of the tourism sector, attracting high-value customers, supporting local economies, and encouraging sustainable practices.

The continued growth of this sector creates net positive impacts not only for tourism, but also for destination economies, their people, and their environment.

Some importance and benefits of adventure tourism are following as:

Employment Generation

Adventure tourism generates the jobs. Adventure tourism generates directs jobs to accommodation , transportation sector and for travel agencies or tour operators . Adventure tourism also provides the indirect job to tourism suppliers.

Adventure tourism plays an important role in the generation of employment in the economy.

Foreign Exchange

Adventure tourism attracts the foreign tourists at a large scale, as a result, it helps in foreign exchange generation.

When tourist travel to another country, they spend a large amount of money on accommodation, transportation, and shopping. Adventure tourism generates foreign exchange and supports the economy of the host country.

Economy Development

Adventure tourism helps in the development of the host country’s economy. Adventure tourism activities directly support the economy in various forms. The more tourists, more economic growth.

Support Local Communities

Adventure tourism helps in the development of infrastructure and support local communities. Adventure tourism activities directly contributed to the local economy of the communities and increase the living standards of local people.

Conservation of Natural Resources

Adventure tourism activities are nature-based activities. Leaders in the adventure tourism industry are dedicated to making this tourism segment as sustainable as possible. They help in conservation of natural resources as well as cultural.

Creating Business Opportunities

Adventure tourism activities create new business opportunities. There are companies that specialize in helping emerging adventure tourism operators market their product.  Each new adventure tourism activity creates a new business opportunity.

Local and Foreign Investment

Adventure tourism creates business opportunities, as a result, it attracts the local as well as international investors.  Investors invest their money in the accommodation, transportation, and into travel trade organization.

Adventure tourism plays an important role in the economy of the host country .

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1) Understanding Tourism

 Tourism is one of the world’s fastest-growing industries and a major foreign exchange and employment generation for many countries. It is one of the most remarkable economic and social phenomena.

  2) Understanding Adventure Tourism

 Adventure tourism is defined as the movement of the people from one to another place outside their comfort zone for exploration or travel to remote areas, exotic and possibly hostile areas. Adventure tourism is a type of tourism in which tourists engage in adventure activities such as trekking, climbing, rafting, scuba diving, or the likes.

 Adventure tourism gains much of its excitement by allowing the tourist to step outside their comfort zone. This may be from experiencing culture shock or through the performance of acts that required some degree of risk whether real or perceived. It is also about connecting with a new culture or a new landscape and being physically active at the same time. It is not only about being risky or pushing your boundaries. In fact, it is especially important to know and respect your limits while you are in an unfamiliar area.

 Adventure travel is a leisure activity that takes place in an unusual, exotic, remote, or wilderness destination. It tends to be associated with high levels of activity by the participant, most of it outdoors. Adventure tourists expect to experience various levels of risk, excitement, and tranquillity and be personally tested. In particular, they are explorers of unspoiled, exotic parts of the planet and also seek personal challenges. The main factor distinguishing adventure tourism from all other forms of tourism is the planning and preparation involved.

3) Definitions of Adventure Tourism

Adventure tourism is a new concept in the tourism industry. The tourism industry adopted adventure tourism, but there is not any specific definition of adventure tourism. Most commentators concur that adventure tourism is a niche sector of the tourism industry, but there are many other niche sectors in tourism that have the same characteristics that overlap with adventure tourism such as ecotourism, activity tourism, or adventure travel.

One of them can confuse. Adventure tourism is a complicated and ambiguous topic. Some important definitions of adventure tourism are as following:

A) According to the Adventure Travel Trade Association (ATTA):  “adventure tourism is a tourist activity that includes physical activity, cultural exchange, or activities in nature.”

B) According to Muller and Cleaver:  “Adventure tourism is characterized by its ability to provide the tourist with relatively high levels of sensory stimulation, usually achieved by including physically challenging experiential components with the tourist experience.”

C) The Canadian Tourism Commission  in 1995 defines adventure tourism as: “an outdoor leisure activity that takes place in an unusual, exotic, remote or wilderness destination, involves some form of unconventional means of transportation, and tends to be associated with low or high levels of activity.”

D) According to Sung et al : “adventure tourism is the sum of the phenomena and relationships arising from the interactions of adventure touristic activities with the natural environment away from the participant’s usual place of residence area and containing elements of risk in which the outcome is influenced by the participation, setting, and the organizer of the tourist’s experience.”

E) According to UNWTO:  ” adventure tourism can be domestic or international, and like all travel, it must include an overnight stay, but not last longer than one year.”

4) Types of Adventure Tourism

 Adventure tourism has grown exponentially all over the world in recent years with tourists visiting destinations previously undiscovered. This allows for new destinations to market themselves as truly unique, appealing to those travellers looking for a rare, incomparable experience.

 Adventure tourism includes various activities like caving, hiking, sailing, trekking, etc. Adventure tourism is categorized into two categories:

• Hard Adventure

• Soft Adventure

Hard Adventure

Hard adventure refers to activities with high levels of risk, requiring intense commitment and advanced skills. Hard tourism includes the activities like climbing mountains/rock/ice, trekking, caving, etc.

Hard adventure activities are highly risked in nature. Professional guides and advanced levels of skills are required to perform these activities. Many tourists died during climbing mountains, caving every day.

Soft Adventure

Soft adventure refers to activities with a perceived risk but low levels of risk, requiring minimal commitment and beginner skills; experienced guides lead most of these activities. Soft tourism includes the activities like backpacking, camping, hiking, kayaking, etc.

Soft adventure activities are low-risk in nature. Professional guides lead these activities. Soft adventure is a popular category in adventure tourism as it caters to a wider audience.

5) Adventure Tourism Activities

Adventure travellers are early adopters by nature, meaning they are generally more willing to try new destinations, activities, and travel products. Popular activities change rapidly, and it seems there is a new twist on an existing sport every year.

Some activities have low risk and some have high. Adventure tourism activities are classified into two types:

• Hard Adventure Activities

• Soft Adventure Activities

Hard Adventure Activities

Hard adventure activities are highly risky and dangerous in nature. These activities are as the following:

• Caving

• Mountain Climbing

• Rock Climbing

• Ice Climbing

• Trekking

• Sky Diving

Soft Adventure Activities

These activities are less dangerous and risk as compared to hard adventure activities. These activities are mostly lead by professional guides. An example of these activities are:

• Backpacking

• Bird watching

• Camping

• Canoeing

• Eco-tourism

• Fishing

• Hiking

• Horseback riding

• Hunting

• Kayaking/sea/whitewater

• Orienteering

• Safaris

• Scuba Diving

• Snorkeling

• Skiing

• Snowboarding

• Surfing

Adventure tourism activities sit well with the environment because the natural world provides us with the resources for many of the activities that provide risk, challenge, sensory stimulus, novelty, discovery, and so on.

6) Characteristics and Features of Adventure Tourism

The threefold combination of activity, nature, and culture marks adventure travel as an all-around challenge. Some unique characteristics and features of adventure tourism are as the following:

• Physical activity, like involving physical exertion or psychomotor skills

• Contact with nature, activities bringing contact with the natural world in general, or with specific wildlife

• Contact with different cultures, i.e. people, faith, lifestyles

• Journeys for example vehicle, animal, or human power

• Uncertain outcomes

• Danger and risk

• Challenges

• Anticipated rewards

• Novelty

• Stimulation and excitement

• Exploration and discovery

• Contrasting emotions

  7) Adventure Tourism Supplier

A tourism supply chain is the system of people, products, activities, and materials that get a product or service from its raw state through production and distribution to the consumer.

As with any sector, volume discounts drive the mass price point, so major retailers primarily market select trips that sell in high volume. The supply chain for these mass tourism products is often very simple, comprising only transportation and accommodation elements.

The adventure tourism supply chain is more complex. Niche products often require specializes in knowledge and operations. Adventure tourism’s supply chain linkages go very deep, and this is one of the key reasons that adventure tourism delivers greater benefits at the local level. Supply chains vary from destination to destination. Without a proper supply chain, the tourism sector cannot survive. Tourism suppliers are the backbone of the tourism industry. Adventure tourism suppliers work at a different, different level like as domestic as well international level.

8) Adventure Tourism Importance and Benefits

Adventure tourism is one of the fastest-growing sectors of the tourism sector, attracting high-value customers, supporting local economies, and encouraging sustainable practices. The continued growth of this sector creates net positive impacts not only for tourism, but also for destination economies, their people, and their environment.

Some importance and benefits of adventure tourism are:

A) Employment Generation

Adventure tourism generates jobs. Adventure tourism generates directs jobs to accommodation, transportation sector, and travel agencies or tour operators. Adventure tourism also provides indirect jobs to tourism suppliers.

Adventure tourism plays an important role in the generation of employment in the economy.

B) Foreign Exchange

Adventure tourism attracts foreign tourists on a large scale, as a result, it helps in foreign exchange generation.

When tourists travel to another country, they spend a large amount of money on accommodation, transportation, and shopping. Adventure tourism generates foreign exchange and supports the economy of the host country.

C) Economy Development

Adventure tourism helps in the development of the host country’s economy. Adventure tourism activities directly support the economy in various forms. The more tourists, the more economic growth.

D) Support Local Communities

Adventure tourism helps in the development of infrastructure and supports local communities. Adventure tourism activities directly contributed to the local economy of the communities and increase local people's living standards.

E) Conservation of Natural Resources

Adventure tourism activities are nature-based activities. Leaders in the adventure tourism industry are dedicated to making this tourism segment as sustainable as possible. They help in the conservation of natural resources as well as culture.

F) Creating Business Opportunities

Adventure tourism activities create new business opportunities. Several companies specialize in helping emerging adventure tourism operators market their products. Each new adventure tourism activity creates a new business opportunity.

G) Local and Foreign Investment

Adventure tourism creates business opportunities; as a result, it attracts local as well as international investors. Investors invest their money in accommodation, transportation, and travel trade organization. Adventure tourism plays an important role in the economy of the host country.  

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Uzbekistan Tourism

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The Republic of Uzbekistan, located on the Silk Road in Central Asia (Fig. 1 ), is the 56th largest country (447,400 km 2 or 172,742 mi 2 ) and has a population of 32.9 million (2019). It is a dry, landlocked country with a continental climate, hot summers and cool winters. With respect to the economy, it is a lower middle-income level country with a GDP per capita of US$1,687 (World Bank 2020 ).

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UNWTO. 2015. Uzbekistan tourism insight – Findings from the Uzbekistan international visitor economy survey 2014 and National Tourism Satellite Accounts . Madrid: World Tourism Organization (UNWTO).

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———. 2019. Compendium of Tourism statistics dataset . Madrid: UNWTO. Data updated on 02/10/2019.

World Bank. 2020. The World Bank in Uzbekistan. https://www.worldbank.org/en/country/uzbekistan/overview

World Economic Forum. 2008. The travel and tourism competitiveness report . Geneva: World Economic Forum.

WTTC. 2020. Uzbekistan 2020 annual research: Key highlights.

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Kantarci, K. (2024). Uzbekistan Tourism. In: Jafari, J., Xiao, H. (eds) Encyclopedia of Tourism. Springer, Cham. https://doi.org/10.1007/978-3-319-01669-6_678-5

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On economic contribution of tourism: TSA 2008

The TSA thus allows for the harmonization and reconciliation of tourism statistics from an economic (National Accounts) perspective. This enables the generation of tourism economic data (such as Tourism Direct GDP) that is comparable with other economic statistics. Exactly how the TSA does this relates to the SNA logic of contrasting data from the demand-side (the acquisition of goods and services by visitors while on a tourism trip) with data from the supply-side of the economy (the value of goods and services produced by industries in response to visitor expenditure).

The TSA can be seen as a set of 10 summary tables, each with their underlying data:

• inbound, domestic tourism and outbound tourism expenditure,
• internal tourism expenditure,
• production accounts of tourism industries,
• the Gross Value Added (GVA) and Gross Domestic Product (GDP) attributable to tourism,
• employment,
• investment,
• government consumption, and
• non-monetary indicators.

The United Nations Statistical Commission took note of the TSA: RMF 2008 document at its 39th session (26-29 February 2008). It updates and replaces the previous TSA:RMF 2000 which was approved by the United Nations Statistical Commission (UNSC) at its 31st session (29 February-3 March 2000); for the main differences between the two editions see TSA: RMF 2008 – Annex 1 .

TSA data provides a better understanding of the place of tourism in an economy and enables a range of economic analysis ( see TSA: RMF 2008 – Annex 6 ). For example, it becomes possible to apply economic modeling techniques (like Input-Output analysis) to TSA data in order to estimate the indirect and induced effects of tourism in an economy. For more information on TSA-based analysis, see Papers.

Russia puts opposition leader Navalny’s widow on list of ‘extremists’

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Russian authorities on Thursday put the widow of deceased Russian opposition leader Alexei Navalny on a list of “terrorists and extremists,” continuing a sweeping Kremlin crackdown on the opposition.

Earlier this week, a Moscow court ordered the arrest of Yulia Navalnaya , who lives abroad, on charges of alleged involvement in an extremist group. The ruling means that Navalnaya would face arrest if she returns to Russia.

On Thursday, Russia’s Federal Service for Financial Monitoring followed up by adding Navalnaya to its list of “terrorists and extremists,” a designation that implies restrictions on bank transactions that has been widely used against opposition members.

Navalny, the fiercest political foe of Russian President Vladimir Putin , died in February in an Arctic penal colony while serving a 19-year sentence on extremism charges that he had condemned as politically motivated. Authorities said he became ill after a walk but have otherwise given no details on Navalny’s death.

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Navalnaya’s spokesperson Kira Yarmysh commented on the authorities’ latest move against her on social platform X, saying that “if they are so fussy it means that Yulia does everything right.”

Russian authorities haven’t specified the charges against Navalnaya. They appear to relate to authorities designating Navalny’s Foundation for Fighting Corruption and its regional offices as extremist.

A Ukrainian ‘King Lear’ comes to Shakespeare’s hometown. Its actors know true tragedy

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A 2021 court ruling that outlawed Navalny’s foundation and its regional offices has forced many of his close associates and team members to leave Russia while those who stayed have faced prosecution. Several lawyers who defended Navalny and journalists who covered his activities also have been jailed on similar charges.

The Kremlin’s crackdown on opposition activists, independent journalists and government critics has intensified since Russia sent troops into Ukraine in February 2022. Hundreds have faced criminal charges over protests and remarks condemning the war in Ukraine, and thousands have been fined or briefly jailed.

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