travel marketplace

Best Online Travel Marketplaces To Promote Your Tours

• International Tour Operators
• Group & Multi-Day travel
• Sales & Bookings

When it comes to choosing the Best Online Travel Marketplaces to promote your Tours on, there are a few key features to consider that will optimize your marketing success.

As a tour operator, the benefits of promoting your product on an Online Travel Marketplace are immense.  Online Travel Agencies (OTA’s) harness the power of the internet to create a global platform that brings together an audience far larger than what any other marketing channel can attain.

As the saying goes, don’t put all your eggs in one basket.  Instead in the same way that you would use  multiple travel distribution channels as part of your marketing plan to promote your tours,  use as many Online Travel Marketplaces or Online Travel Agencies that fit your product as possible.

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The good news is the bulk of Online Travel Marketplaces are free to list upon and only take a commission once a successful booking is made. Overall though, what you save on marketing fees you will probably spend on paying booking commissions.

An Overview Of Some Of The Best Online Travel Marketplaces

Those that reach a major global audience.

The giants of the industry such as Expedia , TripAdvisor Experiences (who bought out Viator ) and Orbitz (which belongs to Expedia), have an enormous global reach with millions of committed, ready-to-purchase visitors on their sites on a daily basis. They have, after all, had years to build up an extensive network of trusted brands, partners, and affiliates.

Promoting your product on Online Travel Marketplaces such as these, who translate your content into numerous languages across their sites, ultimately makes your product accessible to a global audience.

Although the marketplace is not very niche with these particular Online Travel Agencies, travelers who are on the sites are actively immersed in the travel-cycle and committed to buying.  Generally speaking, they have already purchased either a flight, accommodation, or car rental, and this means that when they hit the Things To Do tab, it is often with the intent of making a purchase.

Consumers who visit these sites trust them and trust that the product they intend to purchase is exactly what is advertised.  Take TripAdvisor Experiences (Viator) for example – their affiliation to TripAdvisor , which is known as the ultimate trusted peer travel review site, has seen them mark their spot among the giants of the Online Travel Marketplaces.  People use this Travel Marketplace because they are able to share information about their experiences and review the products on offer.

Adding to the concept of trust, Viator is also one of three tour operators that the traveler's ultimate go-to for travel guides company, Lonely Planet , uses for its online bookable tours.

Membership Based Online Travel Marketplace

Online Travel Marketplaces such as iWTX , are online trading platforms accessible by membership only.  Only once have you have signed up do you get access to other participants on the site, and products are not directly accessible to consumers without a membership.

An annual subscription and processing fee per person per element booked will give you access to a large database of buyers who are committed to making a purchase, as well as to sellers who have developed a highly marketable travel product.

Benefits Of Reward Programs

Everyone likes to be rewarded for purchasing and it is no different for travelers buying travel products.  Rewards Programs use discounts or points accrual methods among others to incentivize a customer to return for their next purchase.  Online Travel Agencies realize the value of this invaluable income generating tool and subsequently make use of them.

Orbitz which is owned by Expedia has a rewards program where consumers can earn Orbucks and use them to pay for any other products booked on their site.  This ultimately translates to the consumer displaying loyalty to Orbitz and returning to purchase their products.

Another Online Travel Agency with a popular rewards program is TourRadar .  Their reward program is for the tour supplier and aims to raise the status of the tour offered on the online travel marketplace.  The traveler sees the reward as an indicator of the quality of the tour and by booking and subsequently reviewing it, cements its status.

Online Marketplaces With A More Focused Offering

Some Online Travel Agencies offer a more focused marketplace than others.  Agencies like TourRadar and StrideTravel restrict their offering to multi-day tours, making their product more niche than what Expedia or Viator has to offer for example.  Consumers who book on these sites are typically searching for ready to book, multi-day group itineraries in a particular destination.

From a reporting and feedback perspective, as you scale down in size from the giants to these up and coming Online Travel Agencies, the supplier tends to receive more focused and analytical feedback regarding the performance of their tours on the marketplace, as well as receive more information on how to optimize and improve their content.

Quick Exercise

Begin by defining your tours’ potential audience, decide how involved you want to be in the marketing process and from there decide which are the Best Online Travel Marketplaces to sign up with from there.

Our comparison table below gives an overview of the traffic each site sees, its accessibility to the supplier, and relative ease of use.

It’s In The Delivery

This breed of Online Travel Agency understands how important user experience is when utilizing the internet and is taking how you interact with their marketplaces up a step.

As more and more people access the internet via mobile, it has become increasingly important to have a good mobile site and even a mobile app.  As well as a booking app, Thrillophilia also has a supplier app where you can manage your product and optimize your content based on the insight to the market that they provide you with.

GetYourGuide also has a booking app that is optimized for people searching for and booking tours whilst on the go.  Their website is also very user-friendly and sees high traffic volumes.  Musement is not quite as big as the other two mentioned as it only opened its doors in 2014, but it has already acquired a global following, probably because of their unique offering of activities and user-friendly market platform.

All of these Online Travel Marketplaces focus on user experience and have a dedicated support team on offer to both the consumer and the supplier to promote a great online marketplace experience.

Niche product marketplace

In 2016 Veltra acquired City Discovery and became VeltraCityDiscovery .  Like the giants, they have a large global audience and an online travel marketplace available in different languages.  Their selling point, however, is that they offer more unique tours and experiences on their marketplace.

Another one to pay attention to, even though it is still in its' early days, is AirbnbExperiences .  What started out as a website that offers home-style accommodation has now evolved to include experiences too.

The requirements to gain access to the platform are quite stringent though.  In order to get listed a supplier has to be a knowledgeable expert and personally offer the unique experience or tour to guests. A co-host can assist but the tours are required to be specialized and a unique experience, as well as immersive and hands-on for the guest.

You do not have to be a House Host to be an Experience Host but any experiences advertised on AirbnbExperiences marketplace can only be undertaken by Airbnb guests.  External bookings cannot be added to the group.

A Worthy Mention

Google with all of its features, is the most powerful tool on the internet and if your business is not listed with GoogleMyBusiness , it should be.  It is a free and invaluable tool that will literally put you on the map and provide your business with the legitimacy of being visible to the millions of people who use it.

As you can see from the information above, there is no single best online travel marketplace to promote your tour on, there are actually a few.  They each have their own points of value and provide a great platform on which to market your tour.

Remember that the best way to promote your tours is to use various key distribution channels and not rely solely on a single one. If you are looking for tips on how to successfully market your travel and tour business check out our free resources for more information.

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A guest experience online platform that connects visitors directly with providers. TourExplorer is used to digitalise entire offer and hundred of POIs on tourist destination.

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• TourExplorer enables centralized management of everything your destination offers: tours, activities, attractions and experiences
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What I learned building a Travel Marketplace

What i learned from launching a travel marketplace.

I launched cleantravel.org, a marketplace for sustainable tours, in 2017. I was energetic, optimistic and naturally naive. Clean Travel is about fun, connection and contributing to the local communities you visit. I wanted cleantravel.org to showcase some of the most sustainable travel experiences on the planet. I wanted an online home that brought that vision to life. Over 3 years later, I wanted to share some of the things I’ve learned. There’s definitely more Don’ts than Do’s in this list. But as I meet more travel entrepreneurs through Tashi, I wanted to share my perspective on what I could have done better.

THE 3 QUESTIONS

When it comes to a marketplace, there are 3 BIG things you need to worry about:

• How to get Customers
• How to get and to manage Suppliers; and
• How to connect them (the tech)

THE MOST IMPORTANT element of this is ‘How to get Customers.’ Surprisingly ( 😐), I didn’t get this right away - I spent way too much time worrying about how to get suppliers and what technology platform to use. It took me too long to realise that if you have customers, you’ll have no problem getting suppliers and when it comes to the tech, people didn’t really care how you connect them - they just want to go on awesome trips with great people. For a travel marketplace, while tech is important, almost all marketplace offer the same features. It’s hard to differentiate yourself through your tech, so it won’t be why you succeed. Engage a tech expert so that you have more time to spend on your Unique Selling Proposition (USP). In online travel, competition is fierce - you’ll succeed because of your sales, marketing, brand, and distribution strategy and channels.

Example: Airbnb

Airbnb is a lot of things, but they’re not a technology innovation. They’re a pretty standard travel marketplace in how they operate. They don’t use AI to magically match you with the best places, and as far as I’m aware, none of the transactions during my 6+ years as a super host have ever touched a blockchain. You search, book, pay and go. They weren’t a supplier innovation; Couchsurfing was popular before them, spare rooms were listed on Craigslist, and there were already ton’s of private places to rent. However, what they were was a customer innovation. They redefined what it means to travel, fostered a supportive community and built a super brand. You can challenge them if you recognise this. Position your offering and messaging to address the segments and regions that Airbnb’s not addressing well or those they’ve left behind as they go more mainstream post IPO.

The lessons I learned building and launching a Travel Marketplace

(TRDL: When I first started cleantravel.org I spent all of my time manually managing my suppliers and building my tech, which meant that I wasn’t investing near enough time in sales.

The key to success will be sales, sales, sales! Minimise the time and resources you spend on anything that doesn’t bring your customers in the early days. Now Clean Travel is powered by Tashi's travel marketplace software , and life's a lot easier 😃)

1. Focus on your strengths, outsource your weaknesses

I launched Cleantravel.org on WordPress (WP) and engaged a ‘team’ of poorly paid, barely interested developers in Vietnam via UpWork. I spent hours learning how to navigate WP and its plug-ins to tell my team exactly what they needed to do. I had to figure out what I wanted to do, learn how it could be done, and then describe what I wanted in minute detail to the developers in Vietnam. Then, when they inevitably misinterpreted my amateur instructions, we have to re-go over it again. It was exhausting. As an example, I once spent a day (a DAY!) I spent figuring out how to get the header navigation bar on the website float as you scroll down the page. While I felt a bit of satisfaction for achieving my tiny task, I had whittled away valuable time on a useless job that made absolutely no difference to Clean Travel’s success or otherwise. I was procrastinating, bad. What I’d do differently I’d launch with a bare-bones MVP like a Facebook group that validates the idea more before spending any $ or use someone like Tashi . As a founder, time is precious. Every minute you’re spending on tech is time you’re not spending selling.

2. Automate when it’s needed. Until then, do it manually

I’m a systems orientated person. However, automation has a place and a time - and that’s not right when you start. Do things that don’t scale and use mechanical turks before worrying about making everything scalable.

For example, I was obsessed with creating a peer to peer messaging system that guests and suppliers could book and talk to each other without any of my involvement. As a fan of Tim Ferris’s 4 Hour work week, I was eager to take myself out of business. The problem?

There was no business to take me out of! I was obsessing about the wrong things, automating tasks that were non-existent and planning for hypothetical scenarios far in the future. What I’d do differently Paul Adam from YC said it best when he said, “Do things that don’t scale." I should have actively sought to answer all and any customer enquiries that came through so that (a) I could learn as much as I could about what brought them to Clean Travel and (b) so that I could give them customer service that blew their socks off. I’d have left the automation and the peer to peer messaging system until I learned what the guest wanted and could better coach the partners on how to respond. You can only properly automate when you know what the process is that should be automated. Don’t shy away from the hard work at the start.

1. To start, go 1 inch wide, 1 mile deep

I initially started with a group of local partners that I knew and trusted in South Asia. However, I soon started getting approached by more sustainable local tour operators that offered great experiences. I was flattered by their interest, so I agreed to bring them on board. However, as the geographical breadth of partners widened, the depth of options in each region dramatically reduced. This meant that users were being offered a poor selection of options in each region and, therefore, a poor user experience.

What I'd do differently On reflection, it's much better to start with a small core group of great partners in one or a few locations. Fifty amazing options in one area is much better than five average ones in 10 places. We should have kept the partner group small and targeted until we had a business case for expanding into new regions - aka users asking for partners in alternative destinations. Starting out, to be honest, I wasn't sure if I'd find enough great partners in enough places. But, over three years later, I can confidently say they're the world is exploding with amazing sustainable travel operators. We're not working with them all yet but watch this space. We will be soon.

2. Great travel listings take work

If you want to work with authentic local partners, be prepared to spend a lot of time curating their content and adding it to your system. I wanted to work with local grassroots organisations that can provide authentic experiences that make a real difference so that Clean Travel guests can contribute to the communities they visit. However, the type of person or organisation that fits that profile is also the type of person that tends to be operationally focused. They're not marketing-focused, they're not tech-savvy, and often they're not completely fluent in English. The information we got from many operators was really poor. The tour descriptions were too short, the images blurry, and the additional information often non-existent. This makes showcasing them hard, and you have to spend a lot of time asking follow up questions for extra info and ultimately completely writing their listings so that prospective clients will be motivated to book. Also, because we didn't have the system to enable them to add it themselves, we had to spend a lot of time adding the listing for them, getting feedback, making updates manually. What I'd do differently Related to the above, if I'd worked with a smaller group of quality partners, we'd have had time to invest properly in making their listings really pop. Also, I'd look to outsource or automate the supplier onboarding as much as I could. Every minute you're spending onboarding people or adding their content is time that you're not spending selling.

1. At the start, you're the brand

Starting out, one of your biggest assets is you. You're passionate about your startup, and you explode with energy whenever you're talking to potential customers, suppliers or partners. One of the best things I ever did was share my background and motivations for starting Clean Travel on the ' Our Story ' page. I've only ever gotten great feedback, and it's opened so many doors that may have stayed shut otherwise. Don't be afraid to tell people why you care because it'll help them trust you and overcome jacky tech problems or logistical issues that come up.

2. But, as soon as you can, make your partners the heroes.

At Clean Travel, we haven't done a good enough job of heroing our partners and clearly illustrating the impact a Clean Travel trip will have on the communities you visit. Airbnb is excellent at this. Listen to any talk from Airbnb CEO Brian Cheski and count the number of times he says the word 'hosts' and how they influence what they do. He almost paints Airbnb as living in servitude to their hosts. While this is mostly a PR spin, Airbnb never misses an opportunity to reinforce this message, and it's been reflected in their growth. Another great example is our friends at NotonMap , whose Impact Stories paint a beautiful picture of how their homestays support rural villages.

3. Sales, sales, sales - and not just online

I spent way too much time figuring out the tech and sorting the suppliers and not near enough selling. Remember that you should seek other direct and indirect sales channels while you're launching an online marketplace. The specifics of what you're offering may influence what you can do, but I'd strongly encourage you to look for complementary partnerships. These could be traditional travel agents, visitor centres, hotel concierges or high street travel agent offices. Also, look for co-marketing opportunities with businesses outside tourism but whose target customer is the same as yours.

4. Make frenemies with other Online Travel Agents (OTAs)

Starting out, you'll want to get enough sales to make your initial group of suppliers happy and get them excited about working with you. While you plan to grow your marketplace as the go-to place for customers, if you have some unique suppliers to you, aka they're not listed on other travel marketplaces, you should look at acting as their agent for other OTAs. Listing them on other marketplaces is a great way of boosting your liquidity (cash). You won't make a lot of profit, but it'll generate cash flow to your suppliers, which will make them very happy! You may also get a few guests coming back to your marketplace direct the next time they're booking a trip. There are a few caveats to this approach. One, you need the supplier's permission, and second, the 3rd party marketplace should know that you're acting as an agent. Lastly, I'm not recommending this as a long term strategy. You should view it as a way to kick start your transactions and cash flow and provide value to your suppliers in the early days.

I learned the lessons the hard way while launching Clean Travel so that you don't have to. The things I learned inspired me to co-found Tashi . At Tashi, we offer a fast, flexible and scalable way to launch an advanced multi-vendor travel marketplace that's personalised to you, your suppliers and your clients. It lets your sell accommodation, tours and extras, all in one and our advanced supplier extranet means that you can automate your supplier and guest management. You can create, configure and launch your own travel marketplace for 1% of the cost and time of a custom build solution. If you're thinking about launching your own travel marketplace, reach out to me on [email protected] - I'd love to connect!

The different types of Experience (Accommodation, Tours and Activities) Marketplaces

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home » insights » releases » sabre launches etihad airways ndc content

Press Release

Sabre launches Etihad Airways’ NDC Content

SOUTHLAKE, Texas— June 26, 2024 —SOUTHLAKE, Texas— June 26, 2024 — Sabre Corporation , a leading software and technology provider that powers the global travel industry, announced today the availability of Etihad Airways’ New Distribution Capability (NDC) content through Sabre’s global travel marketplace. The addition of Etihad Airways expands Sabre’s footprint of Europe, the Middle East and Africa (EMEA) region based NDC airlines and broadens travel agencies’ access to real-time content based on offers and orders.

Initially, the launch will be rolled out to agencies in Oman and Bahrain, allowing them to shop, book, and service the airline’s NDC offers, with a broader rollout to follow.

By integrating and normalizing NDC offers, Sabre gives travel agencies and corporate buyers an efficient way to shop, compare, book and service Etihad’s NDC offers alongside the airline’s traditional options by using application programming interfaces (APIs), Sabre’s travel agency booking application, Sabre Red 360, and Sabre’s online booking tool, GetThere. The airline’s NDC content may include more personalized and diverse travel options, richer content, dynamic pricing, and more customized travel solutions that cater to an increasing demand for tailored travel experiences.

“We are excited about the addition of Etihad Airways’ NDC content to our travel marketplace, which demonstrates our ongoing commitment to providing the content our customers want and the scalable capabilities they need,” said Jean-Vincent Teuler, Vice President, Airline Sales for EMEA region at Sabre. “This initiative highlights our dedication to innovation and to operating a compelling travel marketplace that provides efficient access to multiple sources of content, including NDC.”

Sabre is one of only a few companies that provide NDC capabilities to address both distribution and airline IT needs. Recently, the company announced SabreMosaic TM , a new passenger service system (PSS)-agnostic offer and order-based airline retailing platform that will help accelerate carriers’ ability to create and retail dynamic, personalized content in real-time through their direct distribution channels and via third-party sellers.

About Sabre Corporation      Sabre Corporation is a software and technology company that takes on the biggest opportunities and solves the most complex challenges in travel. The Company connects travel suppliers and buyers around the globe and across the ecosystem through innovative products and next-generation technology solutions. Sabre harnesses speed, scale and insights to build tomorrow’s technology today – empowering airlines, hoteliers, agencies and other partners to retail, distribute and fulfill travel worldwide. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world. For more information visit  www.sabre.com .  

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Vitruvian Partners Ups Stake in Civitatis by $50 Million in Travel Experiences Bet

Jesse Chase-Lubitz , Skift

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Vitruvian Partners' additional $50 million investment in Civitatis underscores the company's appeal as a niche marketplace. The company plans to use the funds to solidify its leadership in Latin America.

Jesse Chase-Lubitz

Vitruvian Partners, an international investment firm, made an additional $50 million venture investment in Civitatis, a curated marketplace for tours and activities mainly serving travelers from Spain and Latin America.

In 2022, Vitruvian Partners invested about $109 million in Civitatis. In the latest action, Vitruvian bought secondary shares essentially from other shareholders.

“The company has no need for primary capital, having been profitable since inception,” said Alberto Gutiérrez, CEO and Founder of Civitatis.

The company, which saw a 31% increase in travelers between 2022 and 2023, capitalized on a huge untapped market by targeting Spanish speakers, which Civitatis said would be used to grow across Spain and Latin America. Its success in the niche is once again attracting private equity support, allowing it to expand its market.

“Civitatis has a very strong balance sheet position to continue investing in its international expansion,” said Gutiérrez. The company will focus on Mexico, Brazil, and Argentina, he added, as well as invest in new talent and technology.

The company’s main goal with these funds is to “cement” its leadership in Latin America. “Additional investment will help us to reach our goals faster, but also, to make them even bigger,” Gutiérrez said.

Civitatis’ growth

Civitatis’ offerings grew from 29,000 in 2019 to 87,000 in 2023 . In the same time period, it nearly doubled its Spanish-speaking suppliers to over 6,000.

The company claims to have traction in destinations like Japan, New York, Rome, Paris, and Madrid.

Last year, Gutiérrez told Skift that the company has found success because it is helping customers streamline decision-making. The company tries to offer tailored experiences by sourcing Spanish-speaking guides in different locations. 

Civitatis Finds Niche in Selling Activities to Spanish-Speaking Travelers

Civitatis is capitalizing on its leading position in selling Spanish-speaking tours and activities as it pushes into new markets thanks to private equity support.

Have a confidential tip for Skift? Get in touch

Tags: europe , funding , investment , latin america , private equity , spain , startups , the prompt , tour operator , Travel Experiences , venture capital

Disrupting Travel — One Innovation 
at a Time

Mondee’s industry-changing technology has transformed the travel space. By combining modern agile platforms with extensive industry relationships and strategic acquisitions to boost global expansion, Mondee unites technology and human expertise to create meaningful, hyper-local travel experiences.

Now Mondee is changing the future of travel with Abhi, a fully integrated AI travel platform that simplifies and streamlines trip planning and travel management.

Mondee By the Numbers

Mondee’s Recent Milestones

– Listed on Nasdaq under ticker symbol MOND

– Acquires Orinter, Consolid, Interep 
and Skypass – Launches New Affiliate Network

– Launches Mondee Marketplace and Abhi, a fully-integrated AI travel assistant

Our Customers

Mondee’s customers include travel agents and experts, gig workers, freelancers, major enterprises, small-medium businesses, influencers, nonprofits, and millions of their discerning travelers. Mondee has made the travel industry more accessible through technology everyone can use.

Travel Experts Get More with Mondee

Travel is Your Business. You want to help your clients plan the perfect trip and get paid quickly and securely. Our AI-Powered ecosystem helps you grow your business, compare prices, and pass along great deals to travelers—all while shaping commission to suit your needs.

Organizations Hit Their Goals with Mondee

You want to deliver a leisure travel benefit your employees and members will love. Leverage our travel network and massive inventory to keep members and employees engaged and boost retention, or offer incentives to supercharge your fundraising and increase charitable impact.

Influencers Earn Faster with Mondee

You want to give your followers (and yourself) a first-class travel experience, which you can monetize as your influence soars. Curate content and share itineraries using our AI-powered travel assistant. Earn commission effortlessly, both through our Magic Link Tool and Mondee’s Refer-a-Friend program.*

*Restrictions apply. See full Terms and Conditions .

Mondee Companies

With strategic acquisitions to boost global expansion, Mondee is uniting technology and human expertise to create meaningful, hyper-local travel experiences. The Mondee family of travel brands includes:

What We Offer

Mondee unlocks the world. The Mondee Marketplace is an all-in-one platform where you can book with confidence. Powered by our AI personal travel assistant, our intuitive approach puts the information you need at your fingertips so you can connect with who and what matters most.

Whether you’re looking for travel agency software or want to learn how AI can help your travel business, you’ve come to the right place. Explore Mondee’s AI-powered travel Marketplace and start planning – and earning – smarter.

Mondee travelers can access a vast inventory with massively discounted rates. Choose from over one million hotel and vacation accommodation options, book flights on more than 500 different airlines, or choose from cruise and car rental options.

AI Travel Assistant – Abhi

Our AI assistant Abhi is the heart of the Mondee Marketplace. Powered by the most fully-integrated AI travel platform available, Abhi streamlines and simplifies how you plan, book, share, and make changes to your trips, ensuring amazingly personalized travel.

Global Expert Network

Our specialized data draws on the knowledge and expertise of Mondee’s 65K+ local travel experts all over the world, setting us apart from anyone else in online travel. This enables us to bring personalized, truly unique experiences to our customer base.

Meet Abhi, Our Game-Changing AI Travel Assistant

Our AI travel assistant Abhi can find the best flights in seconds, answer complex questions, suggest itineraries, and connect travelers with local experts to craft personalized travel experiences. Read on to see why Abhi is the all-in-one leisure travel planning and booking solution for your employees, members, or customers!

Personalized Recommendations

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Follow @mondeetravel for inspiration.

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4 Common Travel Insurance Myths Debunked By Squaremouth 

Last Updated: June 27, 2024

ST. PETERSBURG, Fla., June 28, 2024 – While travel insurance is more popular than ever, many aspects of coverage often get misinterpreted. The nation’s leading travel insurance marketplace, Squaremouth , debunks 4 common myths travelers misunderstand when it comes to purchasing travel insurance.

Myth 1: Higher Cost Means Better Coverage 

A common misconception is that a higher premium means better coverage. But that’s not always the case. In fact, Squaremouth always recommends travelers buy the cheapest available policy that provides the right coverage for their needs.

This is because providers tailor their plans and prices toward their target customer, so in some situations, policies with identical coverage differ widely on price. As long as a policy meets your trips criteria, and the provider has a positive reviews , getting the cheaper coverage is a great way to get trip protection and save money.

Myth 2: You Don’t Need Trip Cancellation Coverage

Canceled trips are the most commonly paid out travel insurance claim, and Trip Cancellation coverage can cover up to 100% of your prepaid trip costs.  With trip costs averaging up to $10,000 this Summer, it’s even more important for travelers with prepaid expenses to protect their financial investment in their trip.

Foregoing Trip Cancellation coverage could set you back considerably should you encounter travel disruptions that prevent you from taking your trip, such as an illness, extreme weather, or delay of a travel carrier.

Myth 3: Travel Insurance Covers Every Medical Emergency 

While travel insurance covers many common illnesses and injuries you could experience on your trip, it doesn’t cover every medical emergency. Each travel medical insurance plan will have its own set of exclusions , which can be found in the policy details, that outlines what activities or scenarios can’t be covered.

Myth 4: You Need Cancel For Any Reason

One of the biggest misconceptions in travel insurance is that Cancel For Any Reason coverage is a must-have benefit. For most travelers, the extra cost of purchasing this coverage outweighs the benefits. While Cancel For Any Reason coverage gives travelers the most flexibility, it adds about 40-50% to the cost of the premium, and only reimburses about 75% of trip costs.

The Cancel For Any Reason benefit is excellent, however, if a traveler has a specific concern  that is not already covered under standard Trip Cancellation.

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Why a ‘travel state of mind’ is the new, non-endemic advertising goldmine

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June 27, 2024 | 8 min read

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Far from describing a switched off holiday mode, a ‘travel state of mind’ defines some of the most switched-on consumers in the marketplace. Who are they? And why are they the next big consumer growth opportunity? We sat down with Tripadvisor’s Christine Maguire, to find out.

The Travel State of Mind: Unlocking the Next Big Consumer Growth Opportunity with Tripadvisor's Christine Maguire

Non-endemic advertising has boomed in recent years. And its trajectory is set to continue throughout 2024 and beyond, as marketers scramble to connect with consumers in a climate of ongoing cookie deprecation and fragmenting channels. It’s a trend that’s having a ripple effect across all sectors, but the travel sector is fast becoming the one-to-watch hub of innovation and growth.

As the world’s largest travel advice platform, Tripadvisor is the bellwether for this boom. Its inhouse creative and content studio Wanderlab has seen increased advertising demand from brands in the automotive, fintech, telco, spirits and entertainment sectors, running campaigns for brands as diverse as Ford, HBO, Walgreens and Cutwater Spirits in the US and L’Oreal and Mars Petcare in EMEA.

But why is the travel sector expanding the scope of the consumer advertising opportunity? Christine Maguire, general manager and vice-president of global media business, Tripadvisor, says it’s because “we have a long customer journey. And it’s a very considered purchase journey with many unique, inter-related paths – from the restaurant and culinary experiences consumers plan on their trip, to the cultural and shopping experiences they take in, to the way they get to their travel experience or even how they pay for it.”

That expansive and diverse consumer engagement window is what’s sparking non-endemic advertising growth in the sector. It gives brands the opportunity to attach to multiple, different moments in the travel journey, from the dreaming phase to planning, booking and beyond. And that means it’s increasingly Tripadvisor’s job to help brands “make the connections to specific consumer passion points right across the travel journey,” says Maguire.

Explore frequently asked questions

High purchasing power, and a positive state of mind.

As well as a wide engagement window, the travel sector also plays host to some of the most receptive, engaged, malleable and happiest consumers in today’s marketplace. The impact of this, Maguire says, is a unique ‘travel state of mind’.

“73% of our users describe themselves as open minded and 75% have a positive attitude,” she explains. “They want to create memories, so their willingness for discretionary spend increases… and they're way more likely to engage with advertising and marketing messages. They’re in a buying journey. They’re ready to spend, they have the money to spend and they’re more likely to spend.”

Describing how ‘leaned in’ we are as consumers when we plan travel, she adds: “We’re not in a passive state of mind. We’re excited for possibilities and are also very flexible and malleable: 60% of our users don't have a destination in mind when they come to our site.”

It’s little wonder that 75% of Tripadvisor users describe themselves as having a positive attitude. Furthermore, research shows that 46% of consumers who recalled ads described themselves as ‘happy’.

Access to first-party data as cookies crumble

Privacy compliant data match-ups are fueling the boom in non-endemic advertising across the board. And the travel sector’s extended and engaged buyer journey is teeming with first-party data.

Tripadvisor is no exception. “We have a lot of first party data signals that are really rich in nature, because they’re high intent and they’re from a large audience base that’s logged in, growing, and are characterized by their high household income and their likelihood to make purchases across other categories,” Maguire explains.

These signals include member emails and IP addresses as identifiers for lookalike audiences, combined with search preferences, behavioral, filter, location data, messages on community forums, the platform’s own qualitative research, and more.

It’s these insights that form the bedrock of the Wanderlab offering. The creative studio has seen budgets triple in two years as the team uses its first party data signals to help advertisers go beyond banners and display ads and lean into richer, multi-sensory experiences. In terms of non-endemic advertising, these have recently included Corona, Petsmart and Loreal.

Tapping into the ‘travel state of mind’: data-informed versus data-driven

As advertisers race to mine the data and consumer potential of the travel sector, Maguire advises adopting a data-informed rather than data-driven strategy. This holistic, more nuanced approach, taking in factors such as intuition, competitor analysis, experience and qualitative analysis, is more likely to harness valuable contextual factors and behavioral realities.

“You miss the magic when everything is data driven,” she explains: “What people say they want to do can sometimes be different from what they actually do. So that's why we like to match what people are doing, what they're filtering for, what they're searching for, what they're coming back to on our site, with what they're saying they want to do.”

For more insights into why travel is not just a trip but a state of mind, and the travelers’ extended path to purchase, download Tripadvisor’s The Experience of Travel report.

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Airalo and ONYX Hospitality Group join forces to revolutionize travel connectivity for ONYX Rewards Members

Airalo, the world’s leading eSIM marketplace, and ONYX Hospitality Group, a reputable force in Southeast Asia’s hospitality industry, operating a collection of comprehensive yet complementary brands including Amari, OZO, Sharma, and Oriental Residence, have joined forces to enhance travel connectivity for ONYX Rewards members. This strategic partnership integrates Airalo’s cutting-edge eSIM technology with ONYX Hospitality Group’s loyalty program, providing members with seamless access to Airalo’s extensive global network of eSIMs.

“We are thrilled to partner with ONYX Hospitality Group to enhance the travel journey for their valued members,” said Melvin Ng, Senior Director, APAC Partnerships at Airalo. “This collaboration further demonstrates Airalo’s unwavering commitment to both user and partner satisfaction as we continue to lead the way in revolutionizing travel connectivity for millions worldwide.”

Through this partnership, ONYX Rewards members can enjoy discounts when purchasing eSIMs from the Airalo website and app.  Airalo’s eSIM technology provides an affordable and convenient way for Rewards members to stay connected abroad, without worrying about roaming charges or physical SIM cards.

“We are delighted to welcome Airalo to the ONYX Rewards program,” said Pornthip Paothong, VP of Commercial Marketing from ONYX Hospitality Group. “This partnership aligns with our commitment to providing exceptional value and experiences to our loyal members. Airalo’s eSIM technology will empower our members to stay connected effortlessly, enhancing their overall travel experience.”

Airalo remains steadfast in its commitment to delivering exceptional user and partner experiences, leading the charge in transforming global travel connectivity. The company is dedicated to enhancing its services and forging strategic partnerships to further empower travelers worldwide.

ONYX Hospitality Group redefines hospitality with the launch of Shama Hub: A serviced…

ONYX Hospitality Group runs UK Sales Mission to strengthen travel industry…

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Forbes Daily: Walmart’s Play For Chinese Sellers On Its Marketplace

Plus: ByteDance Doubles Down On TikTok Shop, Despite Threat Of A U.S. Ban

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This is a published version of the Forbes Daily newsletter , you can sign-up to get Forbes Daily in your inbox here .

Good morning,

Here's a new option for fantasy sports fans—chess.

Spearheaded by grandmaster Magnus Carlsen, the Norway-based Fantasy Chess has raised $3 million from high-profile investors , including billionaires Yuri Milner and Peter Thiel. “We’re trying to do more than just building a fantasy game,” says Carlsen.

Even though the chess startup is a novice, has no official product and just six employees, Carlsen has his eye on more than just fantasy. It’s looking to capitalize on pop culture, from Netflix’s The Queen’s Gambit to Twitch stars like U.S. grandmaster Hikaru Nakamura, the company wants to expand tournament streaming capabilities for elite players and even host events.

Let’s get into the headlines,

Volkswagen Group CEO Oliver Blume, left, and Rivian founder and CEO RJ Scaringe

Upstart electric vehicle maker Rivian said Volkswagen is investing up to $5 billion in the firm and that the two companies are forming a joint venture to develop an automotive software platform based on Rivian technology. The partnership positions Rivian to better compete with the leading EV maker Tesla , and Rivian shares jumped 50% in after-hours Nasdaq trading.

A Federal Reserve official known for having a more hawkish stance said she doesn’t expect an interest rate cut in 2024 , dousing optimism among the Biden Administration for a cut ahead of the presidential election. Michelle Bowman, one of the Fed’s seven governors and one of the 12 voters on the Federal Open Markets Committee, went against median projections for a single cut this year , saying she doesn’t expect lower interest rates until “future years.”

BUSINESS + FINANCE

SOPA IMAGES/LIGHTROCKET VIA GETTY IMAGES

Walmart is encouraging sellers based in China to sell directly to U.S. customers through Walmart.com , a major shift for the retail giant that used to only allow American-based companies to sell on its third-party marketplace. It’s a result of pressure from Amazon and fast-growing Chinese e-commerce companies Temu and Shein. "That’s [what] Amazon looks like, that’s the direction Walmart is going …There is no massive pool of international sellers elsewhere,” Juozas Kaziukėnas, Marketplace Pulse’s CEO, tells Forbes.

Nvidia’s stock slightly recovered Tuesday, closing up more than 6% after a massive three-day selloff that ended its brief standing as the world’s most valuable public company. Nvidia’s market cap jumped back above $3 trillion after falling Monday in a dip that didn’t appear to have a clear catalyst . The company’s share price, fueled by the AI craze, is still up more than 150% since the start of the year.

TECH + INNOVATION ​​

Venture capital plays a crucial role for the highest growth startups , plus they receive benefits like alternative funding sources, valuable mentorship and industry connections. But, as highlighted by the speakers at the ForbesBLK Summit, Black founders struggle to receive a slice of that funding : Startups run by Black women received just 0.34% of U.S. venture capital dollars in 2022.

A fund that seeks to profit from the Solana Foundation’s recently outsourced engineering and product-design competitions has raised $60 million that could help the blockchain attract new developers. Solana only has about 20% of the development resources that rival Ethereum has working on projects based on their respective blockchains, venture capital firm Electric Capital estimates.

MONEY + POLITICS

U.S. Rep. Jamaal Bowman (D-N.Y.)

Westchester County Executive George Latimer defeated progressive Rep. Jamaal Bowman, D-N.Y., in a primary election on Tuesday, making Bowman the first progressive "Squad" member to be ousted from Congress. The race— widely seen as the most expensive House primary in U.S. history —underscored the divide among Democrats on the Israel-Hamas war, as the pro-Israel lobbying group AIPAC poured nearly $15 million into the race to unseat Bowman.

SCIENCE + HEALTHCARE

Gun violence is a public health crisis, Surgeon General Vivek Murthy declared in a first-of-its-kind advisory Tuesday, highlighting the sharp increase in gun-related deaths across the country, especially among children and adolescents. According to the advisory, gun violence has been the leading cause of death among Americans ages 1 to 19 since 2020—exceeding vehicle accidents, poisoning (both drug and non-drug-related) and cancer.

WikiLeaks founder Julian Assange pleaded guilty Tuesday to one charge of violating the Espionage Act, following through on a plea deal for his freedom and effectively ending a decade-plus legal saga. Assange reached the plea deal after years of fighting extradition, a dropped sex crime investigation, indictments and time in London’s Belmarsh Prison.

TRAVEL + LIFESTYLE

Some good news if you’re traveling this Fourth of July weekend: Gas prices and domestic airfare are both down compared to last year. A gallon of regular gas currently costs $3.47, on average, according to the latest AAA data, a 3% drop from this time last year. Meanwhile, domestic airfare for the holiday weekend is averaging $263 per ticket, according to the travel app Hopper, down 18% from last year.

DAILY COVER STORY

Bytedance doubles down on tiktok shop, despite threat of a u.s. ban.

ILLUSTRATION BY ALEX CASTRO FOR FORBES; PHOTOS BY PHOTOALTO/ALE VENTURA/DNY59/ISTOCK/GETTY IMAGES

TOPLINE TikTok might be fighting for its life to continue operating in the United States, but that hasn’t stopped its China-based parent company ByteDance from betting on its newest growth machine: TikTok Shop.

Since President Joe Biden signed the law that threatens to ban TikTok nationwide, TikTok Shop has grown rapidly. Data from Route, an app that millions of online shoppers use to track all their e-commerce purchases in one place, shows a 13 percent jump in orders from TikTok Shop from April to May—almost double the average monthly increase (7 percent) since the beginning of this year.

When TikTok Shop was introduced in the U.S. last September, it quickly became the internet’s new favorite dollar store —setting itself apart from American e-commerce rivals like Amazon by focusing less on common staples and more on cheap, often heavily discounted novelty items and funky special purpose products reflective of the internet trend du jour.

By the beginning of 2024, the social media company was gunning to grow Shop tenfold in the U.S. to some $17.5 billion in sales, per Bloomberg, making it a core part of TikTok’s overall business that some estimate to be worth more than $100 billion.

Even after the divest-or-ban law passed in late April, ByteDance didn’t slow down. Instead, it reportedly halted expansion of TikTok Shop in Europe in May to pour resources into tightening its grip on the American market. TikTok now appears to be hiring hundreds of employees in the U.S. to support those efforts, according to job listings for TikTok Shop posted on the company’s career page and LinkedIn.

But TikTok Shop’s growth—and potential downfall— may prove to be a boon for China-based rivals Temu and Shein , both of which are growing rapidly in the U.S.

If the app does get banned in the U.S., the people spending millions on TikTok Shop would likely turn to the Chinese e-commerce companies rather than Walmart or Amazon, said Route CEO Michael Yamartino.

WHY IT MATTERS Its efforts appear to have paid off so far. The fact that TikTok Shop has largely gained momentum since President Biden signed the divest-or-ban bill shows just how little regulatory scrutiny has deterred the platform’s popularity in the U.S.

MORE How TikTok Shop Became The Internet’s Favorite New Dollar Store

FACTS + COMMENTS

The boom in demand for weight loss drugs like Wegovy and Ozempic may have caused a spike in cosmetic procedures last year , such as fillers, Botox, facelifts and neck lifts. According to a new report, rapid weight loss caused by the medication can result in decreased skin elasticity:

5%: The increase in plastic surgeries compared to 2022, the American Society of Plastic Surgeons found

Nearly 9.5 million: The number of neuromodulator injections (including Botox), performed in 2023, making them the most popular minimally invasive cosmetic procedures

9 million: The number of prescriptions for Wegovy and Ozempic in the last months of 2022, a 300% increase from 2020

STRATEGY + SUCCESS

If your job search has fizzled recently, data from Vanguard could help explain why : In March, the hiring rate for high-income employees fell to its lowest level since 2014 . Still, there are job-hunting strategies that can help anyone speed up their search: Jumpstart your efforts by leveraging AI, but resist the unfocused temptation to apply to hundreds of openings.

The first film of a two-part passion project for a Hollywood icon hits theaters this weekend, but dismal reviews and poor box office projections could lead to disappointment for the three-hour western. Which longtime actor wrote, directed, stars in and helped fund the upcoming release?

A. Emilio Estevez

B. Nicolas Cage

C. John Cusack

D. Kevin Costner

Check your answer.

ACROSS THE NEWSROOM

There's been a lot of action lately at the intersection of sports and business, stay on top of the latest deals with our SportsMoney Playbook newsletter . You can sign up here .

Thanks for reading! This edition of Forbes Daily was edited by Sarah Whitmire and Chris Dobstaff, with writing contributions by Tavon Thomasson.

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The Spontaneous Road Trip Through Rhode Island That Is The Perfect Weekend Of Adventure

A little bit of spontaneity spices up life, doesn’t it? When our lives are packed with responsibilities, we might need an extra push to channel our more adventurous side. Maybe this spontaneous road trip through Rhode Island will help. Set your GPS, pack up the car, and follow this road trip that will take you to some of Rhode Island’s iconic destinations and a few spots that will take you down Memory Lane.

Map out your road trip.

1. colt state park – bristol, 2. united skates of america – rumford, 3. roger williams park zoo – providence, 4. jerimoth hill – foster, 5. stepstone falls – west greenwich, 6. brick marketplace – newport, 7. rail explorers – portsmouth.

Do you enjoy a spontaneous road trip through Rhode Island every now and then? What are your favorite destinations? Let us know in the comments! If you don’t have time for a road trip, set off on one of these unforgettable day trips in Rhode Island .

Before you head out on your next adventure, check out the OIYS road trip essentials packing list .

Here Are 10 Unique Day Trips In Rhode Island That Are An Absolute Must-Do

The post The Spontaneous Road Trip Through Rhode Island That Is The Perfect Weekend Of Adventure appeared first on Only In Your State ® .

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Cirque du Soleil, Greek Festival, Pete Davidson and more happening this weekend

See a Maine State Ballet performance and get your fill of lobster rolls.

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We know that this weekend’s forecast for the next several days is a bit on the sketchy side, with some rain forecasted.

But will that stop us from getting out there and doing a whole bunch of stuff?

Absolutely not, because it’s still summer in Maine. Plus, we all know that if you want the weather to change here, you just need to give it a minute.

Portland Jazz Orchestra performing with Katie Oberholtzer at Congress Square Park. Photo by Christopher Andrew

Fingers crossed for tonight’s free performance in Congress Square Park from the Portland Jazz Orchestra. The music starts at 6 p.m.

See Portland Jazz Orchestra for free on Thursday

Kal Sugatski, left, and Katherine Liccardo laugh while pausing to remember the next segment of a song while playing their instruments on a forested shoreside trail on Mackworth Island for a portrait. Ben McCanna/Staff Photographer

Vigorous Tenderness immersive performance on Mackworth Island is Friday from 6-7:30 p.m. (Original date was today, change due to weather forecast). Advertisement

Concert series Vigorous Tenderness celebrates the change in seasons and classical music

There’s plenty to eat at the Greek Festival in Portland. Gordon Chibroski/Staff Photographer

Thankfully, the Greek Festival in Portland is beneath a gigantic tent. The festival started today and runs through Saturday. It’s also the first entry on our annual list of can’t-miss summer events .  The La Kermesse Franco-Americaine Festival also starts today and runs through Sunday.

Make it your best summer yet with these 17 events

Sole Pane’s brioche knot on the double burger from Kennebec Meat Co. Courtesy of Kennebec Meat Co.

If Greek food isn’t your thing, maybe a burger is. But not just any burger. The Kennebec Meat Co. in Bath makes a legendary one, and it’s only available on Saturdays.

This Bath butcher shop’s burger is worth planning your Saturday around

The lobster roll at Red’s Eats in Wiscasset. Brianna Soukup/Staff Photographer

Still not satisfied? We’ve got two words for you: Lobster rolls! Here are seven places to get a great one, including Red’s Eats in Wiscasset and the White Barn Inn in Kennebunk.

What do you look for in a lobster roll? Here are 7 of Maine’s best, for all different reasons

A scene from Cirque du Soleil’s Corteo show. Photo by Maja Prgomet

Let’s shift from food to Cirque du Soleil’s Corteo show at the Cross Insurance Arena in Portland. Performances start tonight and run through Sunday. Other weekend options include Pete Davidson Friday at Merrill Auditorium and “Dancer’s Choice” tonight and tomorrow at Maine State Ballet.

See Cirque du Soleil, Maine State Ballet and Pete Davidson, all this weekend

Lagers clink at Argenta Brewing. Photo by Amanda Bizzaro

Quench your thirst this weekend (or anytime) with a cold lager. We’ve got several ideas of where to enjoy one including Bissell Brothers, Argenta Brewery and Batson River. Cheers!

Lagers gain in popularity at Maine’s craft breweries. Here’s where to find them.

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