why study tourism management

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Why study hospitality and tourism management?

If you are looking for a career that is both exciting and rewarding, then you should consider studying hospitality and tourism management.

This field offers many opportunities for people who are passionate about travel and meeting new people.

There are many different jobs in the hospitality industry that require a variety of skills, so no matter what your interests are, there is sure to be a position that is perfect for you.

We will discuss some of the reasons why studying hospitality and tourism management is such a great choice.

Hospitality and tourism management is a rewarding field to study for many reasons:

-It offers the opportunity to learn about different cultures: As a hospitality and tourism management student, you will have the opportunity to learn about different cultures and how to best serve guests from all over the world.

-It is perfect for people who love to travel: If you are someone who loves to travel, then this field is perfect for you. You will get to see many different places and meet new people.

-It will teach you how to succeed in a fast-paced and ever-changing industry: This means that there are always new challenges to keep things interesting.

-It is a great choice for people who are looking for a stable career: The hospitality industry is growing all over the world, so there will be plenty of job opportunities available.

-It will teach you invaluable communication and customer service skills : These are skills that you will use in every job, no matter what industry you end up working in. They are also incredibly useful in everyday life, so you will develop as an individual as well as a professional.

-It can lead to a successful career in a variety of settings:

You could find yourself working in a hotel, resort, cruise ship, or even an airline.

Whether you want to work in a five-star hotel or help run a small bed and breakfast, studying a hospitality degree is a great way to prepare for rewarding careers in hospitality and tourism .

Get started with a bachelor degree in hospitality management to kickstart your career.

Hospitality school opens the doors to new industry connections and opportunities while teaching you the skills and knowledge you need to succeed.

What’s the difference between Hospitality and Tourism?

Hospitality and tourism are two closely related industries.

Both involve providing services to guests and travelers.

However, there are some important distinctions between the two.

Hospitality typically refers to the lodging and food service industries, while tourism refers to all activities associated with travel, including sightseeing, shopping, and recreation.

Hospitality businesses, such as hotels and restaurants, provide basic accommodations and meals for travelers.

Tourism businesses, on the other hand, offer a wide range of services designed to enhance the travel experience.

These can include guided tours, transportation services, and entertainment options.

Together, hospitality and tourism form a vital part of the global economy, providing jobs for millions of people around the world.

What can studying tourism lead to?

Tourism is one of the world’s largest industries, and it is on the path to rapid growth again now that the pandemic has subsided.

As a result, there is an increasing demand for qualified tourism professionals.

Studying tourism can lead to a variety of rewarding career opportunities, from working as a travel agent to a hotel management career.

Tourism courses often cover topics such as destination marketing, customer service, and event management . In addition, students often have the opportunity to study abroad, providing them with first-hand experience of different cultures and customs. ( https://www.utahfoodbank.org )

With its global perspective and practical focus, studying tourism can prepare students for a wide range of exciting tourism and hospitality careers .

What can studying hospitality lead to?

Hospitality is a broad field that can lead to a variety of different career paths.

For example, undertaking a hotel management degree can lead to working in a global hotel chain in all corners of the world.

Or, you might work as the manager of a resort.

However, there are also many opportunities for those who want to work in event planning, catering, or even tourism.

The skills that you learn while studying hospitality will give you the ability to deal with customers and clients, as well as plan and organize events.

In addition, you will also learn about the different aspects of running a business, from accounting and marketing to human resources and operations.

As you can see, studying hospitality can lead to a wide range of exciting and rewarding career opportunities.

What is tourism management?

Tourism management is the process of overseeing and coordinating the operations of businesses and organizations that are involved in the tourism industry.

This can include everything from hotel and restaurant management to tour operators and transportation companies.

The goal of tourism management is to ensure that all aspects of the tourism experience run smoothly and efficiently, while also providing a high level of customer satisfaction.

In order to be successful, tourism managers need to have a good understanding of the tourism sector as a whole.

They also need to be able to work effectively with a wide range of people, from hotel staff to government officials.

With proper planning and execution, tourism management can help to make the traveler’s experience more enjoyable and hassle-free.

What should I look for in a university for studying hospitality and tourism management?

When it comes to choosing a university for tourism and hospitality management studies, there are many factors to consider:

• The university’s curriculum: Make sure that the program offers a broad range of subjects so that you can gain a well-rounded education. At Les Roches, we are rated 5-star overall in the QS Stars higher education rating system. So, you can be confident that our curriculum is of the highest quality.
• The campus location: When it comes to hospitality and tourism studies, the location will play a big role in your overall university experience. With us, you’ll get to study at one of our two main campuses in Crans-Montana or Marbella, in exclusive resorts that are renowned worldwide for offering the highest levels of hospitality education.
• The class sizes: Make sure that the program has small class sizes so that you can get the individual attention and support that you need. At Les Roches, our average class size is just 16 students, so you’ll get the best possible learning experience.
• The faculty: Choose a program that has experienced and qualified faculty members who can provide you with the best possible education. Our faculty are all industry professionals with years of experience in the hospitality and tourism industry.
• The recruitment prospects: Once you graduate, you’ll want to be able to find a job in the hospitality and tourism industry. Make sure to choose a program that has a good reputation and offers students great prospects for their careers in hospitality management . We at Les Roches attract over 200 recruiting companies to our campuses each year, so you’re bound to find the perfect job for you.

By taking all of these factors into account, you’ll be sure to find the perfect program for your needs. It will also ensure that you have a well-rounded education and the skills and knowledge you need to pursue a successful career in hospitality and tourism management

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Study Hospitality & Tourism Management: The Ultimate Guide (2024)

If you’re a world traveler who’s also organized, business-minded, hard-working, and a friendly people-person, read on to discover why a hospitality and tourism management program could be the perfect fit for you!

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Are you constantly daydreaming about your next big adventure, checking flight prices to faraway destinations, and planning fun itineraries for you and your travel buddies? A hospitality and tourism program might be right up your alley! 

While you love lounging on the beach at a resort in Bali, you’re curious about the business behind the scenes. What drives travelers to pick their destination, what makes an incredible experience, and what impact do tourism and travel have on local communities?

Studying tourism and hospitality management is your ticket to one of the highest growing industries today: According to the UN World Tourism Organization (UNWTO), tourism has experienced continued growth and diversification to become one of the fastest growing economic sectors in the world!

The World Travel & Tourism Council (WTTC) estimates that 1 of every 10 jobs on the planet are in the hospitality and tourism industry, which also accounts for 1 in 5 of all new jobs created over the last five years. That means there’s plenty of opportunities to create a career in this ever-growing industry.

In this guide:

What is a hospitality and tourism degree.

• How long does a degree take?

Why study hospitality and tourism abroad?

• What's the difference between Hospitality and Tourism

Tips for choosing a tourism and hospitality degree

• Advice from graduates
• What to ask universities about their hospitality programs
• What to look for in a university
• Hospitality and tourism accreditations for universities
• Careers in hospitality and tourism
• Salaries in the hospitality and tourism sector
• Popular universities for studying hospitality and tourism

Find a Hospitality & Tourism program

Use our free search engine to find & compare hospitality and tourism degrees from top universities around the world.

There is a wide range of program options to choose from. Certificate programs focusing on one area of study are more suited for professionals seeking to upskill, while broader undergraduate or graduate level programs provide students with an in-depth look at all areas of the industry.

Hospitality and tourism degrees can specialize in one area of the industry, like sustainable tourism development, or cover a wide range of topics. These can include courses in management , accounting , sales and marketing , business administration , product design , intercultural communication , and much more!

Many programs provide students the opportunity to travel abroad to gain hands-on experience and training in the industry through an internship . Students of hospitality or tourism will often study a modern language in conjunction with their degree to better equip themselves for an international career.

How long does it take to get a hospitality and tourism management degree?

While certificates in tourism or hospitality can be completed in as little as two weeks, studying at a bachelor’s level usually takes three or four years. At a master’s level, studies will last one or two years. 

At a bachelor’s level students will be introduced to the travel and leisure industry, learning basics in business administration and hospitality and tourism studies and important underlying theories. In the second or third year, students will often take their studies abroad to gain important practical knowledge in the industry. Degrees may conclude with a bachelor’s level project or thesis.

A master’s degree in hospitality and tourism is usually focused on a single track like sustainability, policy making, or administration and management. These degree plans are often research-based and conclude with a master’s thesis. 

If you have thought of using your love for travel and helping others to succeed in a Hospitality Management program, then maybe you have already considered expanding your horizons to include degree programs abroad.

Why are so many students around the world packing their bags to study hospitality management abroad?

1. Start a new adventure

When you study a program in your own country, the content typically focuses on the business side of hospitality management. But, why not challenge yourself and take your passions abroad and set your sights on a brand new set of skills?

By studying abroad, you introduce yourself to a whole new way of life. You will get the chance to experience a new city, a new culture, and most likely a new language. Naturally, such a big change can come with challenges. But, by overcoming them, you learn the skills necessary to excel in your new program before you even hit the books.

2. Make yourself marketable

According to a broad industry survey , major employers selected what they considered to be the best hospitality and tourism management schools in the world to recruit new talent. Of the top ten schools, seven different countries are represented, including Switzerland, the Netherlands, and the United Arab Emirates.

By selecting a school abroad, you cultivate a global network of contacts and increase your fluency in cross-cultural communication. You also demonstrate to future employers that you are an innovate individual who is ready to take on a challenge and use the skills you’ve learned to excel in a dynamic, fast-paced workplace.

3. Take your education further

Graduate degrees in hospitality and tourism management are also increasing in popularity as industry trends in international, tech, and eco-tourism demand that professionals in the industry stay educated and relevant in order to keep grabbing tourists’ attention.

If you missed the opportunity to study abroad during your undergraduate program, here’s your chance to live the study abroad experience. What better way to get a whole new perspective on life than to introduce yourself to a whole new culture.

What's the difference between Hospitality and Tourism?

The hospitality and tourism career cluster is focused on management, marketing, and operations of restaurants and food services, lodging, attractions, recreation events, and travel related services. While jobs in this career cluster can overlap both sectors, there are some differences between hospitality and tourism that can affect your career outlook.

What is hospitality?

Hospitality includes all jobs related to customer service and travel industries, such as hotel management, food sanitation and preparation, and human resources. A high level of customer service is often required for a position as a manager of a five star resort or conference center.

 Browse hospitality programs

What is tourism?

Tourism is an industry that revolves around travel, with a special focus on how to make travelers feel comfortable and taken care of. If you work in the tourism industry, you may work for a travel company or as travel agents and tour guides.

 Browse tourism programs

While the differences between hospitality and tourism are slight, it’s important to consider which career path interests you the most before deciding on a program. Most programs will combine both subjects and many include an internship or work experience so you’ll have first-hand knowledge of the industry before you graduate.

When deciding which hospitality and tourism management program to pursue, you should try to answer the following questions:

How much time can I devote to a program?

Do I need to travel or relocate to study a program?

How much can I afford to spend on a program?

What skills do I hope to gain from a program?

What kind of certification or degree do I want to receive?

These questions will help you decide whether to opt for an online course from the comfort of your home, a certification in a specific area or topic of interest, or a longer undergraduate or graduate program at a university. 

The program you choose will depend on your level - are you looking for an entry-level position or do you hope to advance to a managerial position? You can check job ads that sound interesting to you and search for programs that meet the job requirements.

Helpful advice from hospitality and tourism management graduates

We talked with some graduate students who had recently completed their programs in hospitality and tourism or are currently undertaking it to see what they thought about their program and if they have any advice to share with you.

"Since it was a 4-year degree, there were many subjects. I was able to touch all branches of this huge industry and to choose the one that fits the most with my personality and professional objectives."

-   Irati Icardo, Bachelor’s degree in Tourism from Universidad de Deusto

“I learned state-of-the-art concepts, obtained outstanding practical skills and truly enjoyed learning from a broad scope of cultural and ideological diversity. I am furthering the career path for my future by developing my skills at Walt Disney World.”

-   Masayuki Kokubun, ACP International Tourism & Hotel Management and Optional Practical Training (OPT) at Walt Disney World Resort

"People who study tourism should definitely choose a study program where they can learn at least one different language. I think it is also very important to do an internship in the field such as working for an airline, a safari company or a cruise ship. The program should be international and of course, offer the opportunity for an Erasmus semester in order to meet great people.''

-  Marisa Meschkat,  International Tourism Industry Management at NHTV University in Breda

What questions should you ask a university to find the right hospitality and tourism management program?

We also asked the same students above if there were any questions they asked or wished they had asked during the research and application process to determine which program was right for them. Here were the most common and helpful questions they think you should be asking universities before you apply.

Is the program specialized in certain areas of the tourism industry?

Are there opportunities to take part in an academic exchange program?

Are there any language courses offered?

What should I look for in a university for studying hospitality and tourism management?

If you’re interested in studying tourism or hospitality at a university level, the best programs combine theory with practice. Independent and classroom study should be combined with practical projects like group work to design your own travel event or marketing campaign.

Get experience abroad

A hospitality and tourism management degree should prepare students for a career in the travel industry so experience in the field is key. Many programs include a mandatory study abroad component that may be combined with an internship to give students experience working in a tourism or hospitality company abroad.

Learn another language

It’s also important to choose a university program with a mandatory language component if you are not multilingual. Being able to converse across language barriers is a huge benefit in an international field like hospitality and tourism.

Take advantage of the available resources

Finally, look for a program that has outstanding resources and facilities. Many programs end in a research project, so a well-equipped library and study space is important. Also consider the staff—do they have experience in the field? This can provide you with the best connections to jump start your career in the hospitality and tourism management industry!

Types of hospitality and tourism accreditation

Now that you’ve narrowed down your list of schools or programs based on the above criteria, it’s important to verify that the school is accredited.

Accreditation is the process of confirming that an institution of higher education meets the strictest educational standards. Accrediting bodies are private, nongovernmental organizations who share the goal of evaluating schools and programs to make sure they meet the highest quality standards.

The benefits of choosing an accredited school are many. Accreditation ensures the highest quality of education, makes it easier to determine the value of college credits, allows students to apply for federal loans or grants, is considered by potential employers, and pushes schools to continually improve. Besides national or regional accreditation, students interested in the tourism industry should look for the following accreditation:

UNWTO TedQual Certification

The UNWTO TedQual Certification is a voluntary accreditation offered by the World Tourism Organization of the UN (UNWTO). Its objective is to improve the quality of the tourism education, training, and research programs. The evaluation criteria measure the efficiency of a school’s academic system alongside its incorporation of the tourism industry and students’ needs within the program.

THE-ICE Standards of Excellence

Another accreditation to look out for is THE-ICE Standards of Excellence , which accredits tourism, hospitality, events, and culinary arts institutions. This accreditation focuses on areas like administration, courses and curriculum, teaching and learning, resources and facilities, and much more to recognize and assure institutional excellence.

Careers in Hospitality and Tourism

As one of the world’s largest industries with a global economic contribution of over 7.6 trillion U.S. dollars in 2016, the travel and tourism industry is a great field to pursue a career in. Last year, travel and tourism comprised 1/10 of all jobs (330 million) ! The hospitality and tourism industry is diverse, but here are some potential hospitality and tourism jobs:

• Travel consultant
• Product manager for a travel company
• Marketing Manager
• Hotel/Resort Manager
• Sustainable Tourism Expert
• Event Planner
• Guest Relations Manager
• Executive Chef

What are tourism and hospitality management salaries?

The salary you can expect from a career in hospitality and tourism can vary based on the job title and responsibilities. Since there are such a wide variety of options to choose from, we’ve broken it down into some popular career choices:

Travel agent

Regardless of the client’s reason for travel, be it work, vacation, or family, a travel consultant much ensure that every detail is taken care of and that the trip goes smoothly. 

Entry level: $36,297

Mid-career: $39,243

Experienced: $41,158

Hotel manager

Hotel or resort managers are responsible for overseeing day-to-day operations, budgeting, ensuring quality of service, hiring and training new staff, and maintaining a high level of customer service.

Entry level:  $44,862

Mid-career: $47,767

Experienced: $61,888

Executive chef

If your goal is to become an executive chef at a restaurant, you will manage all food and beverage operations, oversee the back of house labor and budgets, and develop menus, special dishes, and supervise food production. This is a career to aspire to, so salaries reflect a high level of experience.

Experienced:  $60,436

Late-career:  $64,626

Event planner

Business in the hospitality industry often have their own event planner who is responsible for organizing and facilitating special events, large gatherings, and functions.

Entry-level:  $42,504

Mid-career:  $52,725

Experienced:  $56,134

Popular universities to study hospitality and tourism management

Tio university of applied sciences.

Location: Utrecht, Netherlands

Courses available in:  Business Management, Hotel and Event Management, and International Tourism Management

CETT School of Tourism, Hospitality and GASTRONOMY

Location: Barcelona, Spain

Courses available in:  Event Management, Hotel Management, and Tourism Management

University College Birmingham (UCB)

Location: Birmingham, UK

Courses available in: Hospitality Management, Culinary Arts, Event Management, and Tourism Management

Sustainability Management School (SUMAS)

Location: Gland, Switzerland

Courses available in: Hospitality Management, Sustainable Tourism, and Sustainable Hospitality 

Find more hospitality & tourism programs

Keystone Team Author

The Keystone Team is comprised of experienced educators and advisors dedicated to providing valuable resources and advice to students all over the world.

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What to Know About Hospitality and Tourism Management Degree Programs

Hospitality management degrees are designed to train future leaders in the hospitality industry.

How to Study Hospitality Management

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Running a company in any segment of the hospitality industry requires not only financial and marketing prowess, but also an understanding of how to create an inviting environment for guests.

The art and science of hosting strangers is an essential skill for people working in many kinds of businesses, including airlines, casinos, cruise ships, festivals, hotels and restaurants.

Running a company in any segment of the hospitality industry requires not only financial and marketing prowess, but also an understanding of how to create an inviting environment for guests. Cultivating that marketable skill set is the goal of associate, bachelor's and graduate programs in hospitality management.

What a Hospitality Management Degree Is and What Classes It Requires

The goal of any course of study in hospitality management is to train people to create and maintain spaces where others will immediately feel at home.

“Understanding how to take care of the customer is a foundational aspect of the hospitality discipline,” Angela Ramsey, senior director of communication at the University of Nevada—Las Vegas William F. Harrah College of Hospitality, explained in an email.

Hospitality management degrees are, foremost, degrees in business, says Michael Sabitoni, chair of the food and beverage management department and the international travel and tourism studies department at Johnson & Wales University in Rhode Island. They include classes in accounting, finance, human resources, law and technology, he says.

However, unlike a general business degree, a hospitality degree typically includes specialized coursework focusing on the hospitality industry, such as classes on food service business operations, event management principles, and hotel and resort leadership, Sabitoni says. An overview class about tourism is also typically included in hospitality management programs, and industry internships are often mandatory, he adds.

Many hospitality degree programs require students to participate in experiential learning by helping to operate a student-run hotel or restaurant. They may also contain classes on:

• Eco-tourism or sustainable travel
• Global tourism and special considerations involved with international trips
• Customer service protocols
• Assessing the quality of guest experiences
• Specific types of hospitality establishments, such as country clubs, golf courses, resorts, stadiums, timeshares or theme parks
• Nuances involved in planning certain kinds of events, such as conventions or weddings
• Concerns that face certain demographics of customers, including women and people of color
• Various types of tourism, including business trips and visits to cultural destinations or historical sites

Top Undergraduate Schools With Hospitality Management Majors

Many U.S. colleges and universities allow undergraduates to major in hospitality management, including multiple nationally renowned academic institutions. Cornell University of New York, an Ivy League college, has a school devoted to hospitality.

Exceptional hospitality programs are often based in major metropolitan areas that attract significant tourism. For example, New York University and Boston University in Massachusetts offer a hospitality management degree.

How to Know if a Hospitality Management Degree Is Right for You

An interest in the food and beverage sector, a love for travel or an interest in entertaining people may lead someone to consider pursuing a degree in hospitality management. But prospective students should be aware that the hospitality sector has leadership roles for people with all kinds of interests and personalities.

Though some managerial positions in the hospitality industry are customer-facing jobs that require significant people skills, there are also back-of-the-house managerial jobs that concentrate on logistics, Sabitoni says.

Significant cultural awareness and strong communication abilities are essential in hospitality. Foreign language skills are also valuable but not mandatory, Sabitoni says.

What You Can Do With a Hospitality Management Degree

Hospitality programs are designed to train future leaders in the sector.

“It can include anything within the hospitality vertical, from hotel investment companies to real estate firms to our big brands which are the Marriotts, the Hiltons, the Four Seasons, to data analytics companies to Googles to Amazons,” says Kate Walsh, dean of the Peter and Stephanie Nolan School of Hotel Administration at Cornell. “Anything that touches hospitality as a part of their business product is something where our students get involved.”

Real estate investment firms often invest in hotel buildings, so people with degrees in hospitality management sometimes find jobs in the real estate sector, Walsh says. Alumni of hospitality management programs sometimes become management consultants who concentrate on assisting companies in the hospitality industry, she adds.

Executive and director roles in the industry typically require at least a bachelor's degree. Many high-level leadership positions at U.S. hospitality firms pay annual salaries above $70,000, according to an article published by Monster.com, a job website.

In 2020, graduates of Cornell's Nolan School had an average base salary of slightly over $69,000 and an average bonus of nearly $15,000, according to the school's employment report .

Considerations for Potential Hospitality Students

Aspiring hospitality managers should be aware of trends that may affect them when they enter the industry, experts say.

This sector has severe labor shortages at hotels and restaurants, many of which laid off workers due to pandemic-related safety measures and now have struggled to replace those workers even after raising wages.

Because of these staffing concerns, many hospitality companies have introduced initiatives to recruit and retain talented staff, improve working conditions, increase job satisfaction and reduce employee turnover, Walsh says.

When comparing hospitality programs, prospective students should investigate whether those programs include experiential learning opportunities, experts say, noting that hands-on projects are one of the best ways to gain hospitality skills. It’s also optimal if hospitality schools offer courses on design, which can inform aesthetic choices about how a hospitality venue looks, according to experts.

“I think the industry needs innovative thinkers," Walsh says. "They need people who think big culturally, who are comfortable with different modes of work, so it’s a great time to join the industry. The industry is trying to be extremely intentional in providing compelling career paths.”

Searching for a grad school? Get our  complete rankings of Best Graduate Schools.

Grad Degree Jobs With $100K+ Salaries

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Top 10 Reasons to Study Tourism (Some May Surprise You)

• Rachel Lacaille
• 30 November 2017

Ever envision yourself leading tours of exotic, international locations? Maybe you’d love to head out onto the high seas as a cruise director. Or how about working with clients to plan their ultimate vacation, making sure every detail is taken care of to make their trip as memorable as possible?

Sound like you? Then the tourism industry might be the perfect fit.

Three of JWU’s International Travel & Tourism Studies faculty members (Professor Eldad Boker, PhD; Assistant Professor Bryan Lavin, MBA, CHE; and Assistant Professor Tiffany Rhodes, DMin, CHE) list the top 10 reasons to study tourism — and why the best place to prepare for your career is JWU.

1. You’re interested in joining a booming industry

Tourism is the largest service sector industry in the world — and it continues to grow. In fact, according to the Global Business Travel Association , global travel spending is expected to reach $1.6 trillion by 2020. You'll find endless opportunities to pursue career paths in areas that range from high-end travel to rugged outdoor adventure, and even management and event planning.

2. You want to follow the money

 Getting in at the ground level can help. A recent study by the US Travel Association found that, overall, Americans whose first job was in a travel-related industry obtained an average career salary of $81,900. And nearly 40% of workers who began their career in travel reached an annual career salary of more than $100,000.

3. You like working with people

 You’ll have lots of opportunities to meet new people during both your academic and professional life — after all, the tourism industry is about cultivating relationships and making connections. The JWU community is diverse: Our students come from all 50 states and 100+ countries, allowing you the opportunity to experience different cultures and customs right on campus — creating experiences that will serve you well in the tourism industry.

4. You want to stand out from the crowd

It’s forecasted that, due to rapid growth, the tourism industry will face a shortage of skilled employees in the coming years. By gaining a holistic view of the tourism and hospitality industries through JWU’s College of Hospitality Management , you'll master the skills necessary to help fill this need and position yourself for an impactful career — helping you stand out from the crowd.

5. You’re looking for transferable skills

Tourism has an impact on almost every industry — something JWU has recognized for decades. Marketing, conflict management, negotiation, sustainable business strategies, event planning and more are among the many skills needed to succeed in the industry.

At JWU, acquire these skills and more by taking part in planning a Familiarization (FAM) Tour , for which you and your team research, negotiate schedules and implement a once-in-a-lifetime tour to an exciting destination, either in the US or abroad. You’ll get industry-based experience that prepares you for life in the tourism industry.

6. You embrace opportunities to travel and visit new places

It may seem obvious, but it's also one of the most important reasons to join the industry. And since your experiences at JWU go far beyond the classroom, you’ll get the opportunity to experience course topics firsthand: Travel on student-led tours, intern within the industry, take classes at various locations, study abroad, and obtain the JWU Global Learning Distinction .

7. You enjoy solving problems on the go

Problems and crises can happen at any time in the tourism industry, and successful industry professionals are the ones who know what to do when problems arise. Your JWU experience can help you hone all-important skills in problem solving and conflict management through your coursework, FAM trip and internship.

8. You want to be part of a legacy

Tourism is an industry that can create change, drive economies, preserve history and culture, and achieve balance and prosperity for communities. And at JWU, our courses are designed to explore sustainability and the positive impacts that tourism can have on society.

9. You want to leave a lasting impression

At the end of the day, it’s about making memories. Help enrich the lives of others by creating experiences that leave lasting impressions.

10. You crave adventure — and fun

No two days in the industry are the same. This fast-paced, ever-changing field provides the perfect opportunity to unleash your creativity to enhance travelers’ experiences. Get started during your time at JWU through student organizations, traveling, academic courses and internships, and be prepared for any direction in which the tourism industry may take you.

Apply to JWU

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Tourism Management M.T.M.

CSU's online master's in tourism management helps you develop your business management acumen, enhance your knowledge of industry practices, and understand the social and environmental impacts of global tourism — so you can live the lifestyle you love while working to create positive experiences for others.

Gain the advanced skills to thrive in an evolving industry

Global events, an evolving market, and new technology have all changed the way people engage in tourism activities. As a result, more consumers now seek regional experiences with greater personalization and a focus on sustainable, meaningful, and authentic experiences.

Start building the industry-specific knowledge you need to become a well-rounded leader in a tourism management role.

Learn a whole-system approach

Gain foundational skills as you study a holistic, integrated approach to sustainable tourism management. Explore technological and strategic business solutions that can help you operate a more agile, streamlined operation. Investigate the social and environmental impacts of this evolving industry as you learn to balance the ethical treatment of people and resources while running a profitable venture.

Throughout this master’s program, you will learn:

• Financial management processes and tools
• Effective marketing and communication strategies
• How to use data to gain insight and guide business decisions
• How to strategically and ethically manage both people and resources

Inspired by exploring the outdoors or regional cultures? Looking to align who you are with what you do? Tourism offers many options for shifting into a new career or advancing into a management role within the industry.

Build the specialized skills to make a meaningful impact on the world while doing something you love.

Gain a competitive career advantage with employers specializing in:

• Hospitality and resort management
• Outdoor and adventure travel
• Tourism management
• Destination management or marketing
• Event management
• Cruise management
• Agritourism

Start your own tourism venture

Our graduates have established roles in a variety of tourism settings all over the country and world. Some examples are numerous hotels, City Parks and Recreation Departments, and more specifically – Beaver Creek Resorts, The Cliff Lodge – Snowbird, Visit Fort Collins, Vail Resorts, U.S. Forest Service, Into the Vineyard - Wine-Inspired Travel, Adventure Sixty North, Natural Habitat Adventures, Colorado Forest Restoration Institute, Yellowstone Campgrounds, Cruise Norway, Steamboat Spring Chamber of Commerce, Universal Studios Beijing, and Taiwan Ministry of Tourism.

Graduates work in tourism positions relating to marketing, operations, event planning, and some have even founded their own companies. This program has helped students enter the tourism industry, as well as elevate their career if they were already in the tourism field.

"My online learning experience with CSU was amazing. All the professors were amazing and got back to me in a timely manner. They are so knowledgeable, helpful, and kind. They answered all my questions. I’m grateful to be part of this community."

Current role : Founder, Adumu Safaris

"The Tourism Management program at CSU significantly elevated my expertise in sustainable tourism and adventure travel and expanded my network of social entrepreneurs. With this knowledge, I established Adumu Safaris, a socially responsible safari tour company aimed at empowering my Maasai tribe in Tanzania through community-accountable ecotourism. CSU's training equipped me with leadership, finance, and sustainable tourism skills, which I now use to create transformative journeys for travelers."

Caroline R.

"My graduate program at CSU has been instrumental in my current position, where I oversee multiple departments within a hotel/lodge. The ski area management certification and M.T.M. skills I gained are vital in running a successful resort. Learning about resort finances, creating memorable guest experiences, and fostering guest loyalty have been invaluable. Connecting with professors, like skiing with one at Snowbird, provided valuable insights. My advice to current and prospective students: Engage with professors to gain informative career guidance. CSU's program equipped me with the knowledge and tools necessary for success in my industry, particularly in hotel operations and finance."

As a student in CSU’s online tourism management master’s program, you receive the same education, learn from the same faculty, and earn the same regionally accredited degree as students on campus. Additionally, you can expect:

• The Ability to Graduate in Less than a Year: In just nine months you can earn an industry-specific master’s degree that helps set you apart when seeking employment or advancement in the tourism industry.
• A Focus on People and the Planet: Learn to provide meaningful travel experiences for clients while making business decisions grounded in sustainability and social responsibility. Explore the types and extent of tourism impacts on natural resources. Discover methods for reducing the ecological footprint of tourism activities and destinations. Learn how to increase tourism's contribution to natural resource conservation while improving human welfare in the process.
• Preparation in Fact-Based Decision-Making: This program incorporates courses in global tourism policy (NRRT 662) and two courses in quantitative analysis (NRRT 601 and 602) to equip you with the knowledge needed to make smart, meaningful business decisions driven by data.

Alan Bright, Ph.D.

Alan's teaching responsibilities include on-campus and distance coursework for the M.T.M. program and courses in the natural resource tourism program. Alan's primary research interests center around theoretical applications of social psychological constructs toward the management of natural resources, including values, attitudes, behavior, and the complexity with which people think about issues. These constructs are also considered in the context of attitude and behavior change. Alan's teaching interests focus on development and administration of coursework in the tourism undergraduate and graduate programs.

Christina T. Cavaliere, Ph.D.

Cavaliere is an environmental social scientist with a focus on linking tourism and biocultural conservation. Her areas of research involve the human dimensions of socio-ecological systems including tourism impacts. She serves as an Assistant Professor of Human Dimensions of Natural Resources in the Warner College of Natural Resources at Colorado State University in Fort Collins, Colorado. Dr. Cavaliere investigates aspects of sustainability and climate change impacts related to gender, conservation, aviation, wildlife, and governance. View Dr. Cavaliere’s full bio .

Stuart Cottrell, Ph.D.

Stuart teaches courses in ecotourism, sustainable tourism development, protected area management, and research in human dimensions of natural resources. His research focus includes sustainable tourism, travel and tourism behavior, visitor impact management, and public perceptions of landscape disturbance issues. Present projects involve a National Science Foundation grant to examine land management agency and water provider perception of pine beetle impacts on water quality. As a former resident fellow with the School for Global and Environmental Sustainability, Stuart conducted a preliminary study of the impacts of mountain pine beetle infestation on recreation and tourism, which led to the present NSF project. One of the highlights of Stuart's teaching involves the monitoring of diseased corals and volunteer based conservation projects for an NGO in the Bahamas.

David Knight, Ph.D.

David has developed a unique transnational skill-set in sustainability and tourism management living and working in the U.S., Spain, the Philippines, Peru, and China. Drawing from experience as director, educator, researcher, consultant, collaborator, and confidant, David’s growing university-level leadership underscores his passion for partnerships and diversity in working with real-world organizations and communities to provide tangible, experiential learning opportunities for students. His research and consulting projects for organizations operating from local to international levels have analyzed a variety of sustainability and tourism issues pertaining to National Parks, Chinese tourist behavior, marine protected areas, and rural (e.g., Machu Picchu) community development. Ultimately, David hopes to employ his experience, compassion, and intellect to support institutions of higher learning in empowering diverse communities through exceptional outreach, student recruitment/retention, advising, teaching, and research activities.

Mike Manfredo, Ph.D. Head

Michael’s research focus is on understanding human thought about wildlife and natural resources. The goals of his current research program are: to increase the availability of human dimensions information relevant to wildlife and natural resource management; to provide for increased understanding of the role of human dimensions information in natural resources decision-making; to facilitate the integration of human dimension information into the natural resource decision-making process.

Dr. Sarah Walker

Dr. Sarah Walker’s research uses an environmental justice lens to investigate the role well-being can play in helping us better understand people’s relationships with their environments. Specifically , she studies human well-being in the context of climate resilience and adaptation in vulnerable communities around the world. Her work also investigates the well-being benefits of spending time in nature. Sarah received her PhD from Colorado State University and is currently completing her post-doctoral training at University of Colorado Boulder. She’s an avid hiker and cyclist, and loves being in the classroom with students.

Lina Xiong, Ph.D.

Lina Xiong is an assistant professor in the Department of Human Dimensions of Natural Resources. She is also called "Dr. Bear," because her last name in Chinese means bear. Dr. Bear came to the U.S. in 2006 from mainland China. Lina completed her Ph.D. in Business Administration from Temple University in Philadelphia. Before coming to CSU, Dr. Bear had taught many business courses in the College of Business at Marshall University. Her teaching assignment at CSU includes tourism strategic management, tourism marketing, and advanced lodging in the Master of Tourism Management program. She is also responsible for developing several M.T.M. courses in mandarin. Dr. Bear's research interests include service management, internal branding, employee brand motivation, and customer loyalty. She has published several articles in hospitality management journals. Recently, Dr. Bear's dissertation, titled, "Employee Brand Internalization: The Central Route to a Brand Aligned Workforce," has received a Highly Commended Award of the 2014 Emerald/EFMD Outstanding Doctoral Research Awards in the Hospitality Management category. This is a prestigious international annual award presented by Emerald and the European Foundation for Management Development (EFMD). She has worked in hospitality and tourism businesses in both China and the U.S.

What is tourism management?

Tourism management is a field of study that explores the theory and practice of creating, overseeing, and marketing tourism ventures. Management professionals in the tourism industry typically require skills in leadership, finance, and business operations. The online tourism management program offered by CSU has a unique focus on natural resource management and tourism policy.

What can I do with a degree in tourism management?

As the industry continues to evolve, there are many new and unique opportunities for professionals with an advanced tourism management degree. Graduates of the online Master of Tourism Management program will be qualified to work in fields that include: hospitality and resort management, outdoor and adventure travel, event management, agri-tourism, ecotourism, and more. Anyone intending to create their own tourism enterprise will also benefit from completing this program.

Why study tourism management?

There are numerous rewarding career opportunities in the tourism industry for people with the right skills. In the U.S. alone, tourism supports more than 15 million jobs and generates nearly $2 trillion in economic output, according to the U.S. Travel Association. Working in this industry is often appealing to individuals with a passion for travel, exploration, adventure, and the outdoor lifestyle. The primary goal of tourism ventures is to provide customers and clients with positive experiences.

What jobs can I get with a tourism management degree?

Graduates of the tourism management master’s program gain the managerial skills to create entrepreneurial ventures, or take leadership roles in the industry. Career opportunities in tourism management range from agri-tourism to hospitality and resort management. Students gain the skills to build careers as tourism program directors, event coordinators, sales managers, account executives, marketing managers, customer experience managers, and many others.

What is the average salary for hospitality and tourism?

Salaries vary widely in the hospitality and tourism industry depending on the specific job, region, and other factors. According to Glassdoor, the average annual salary (U.S.) for a tourism marketing manager is $80,673, and the average salary for a hotel manager is $59,461. The median annual salary for a resort manager is $46,342, according to PayScale.com.

What is sustainable tourism management? What is ecotourism management?

Sustainable tourism management is an approach to the business of tourism that values the environment and social responsibility as much as profit. Ecotourism is a subset of sustainable tourism that primarily focuses on exotic, remote, and/or threatened natural areas such as rainforests, coral reefs, and other fragile ecosystems. The typical goal of ecotourism is to promote the conservation of these areas by helping tourists experience them while creating minimal or no environmental impact. A portion of profits from some ecotourism ventures may also be used to help fund various conservation efforts.

Can I get a graduate certificates along with this master’s degree?

Yes. You can apply up to 12 credits of the Communication for Conservation certificate toward the Master of Tourism Management degree.

What is the average timeframe to complete the program?

The online Master of Tourism Management can be completed in two semesters. However, for students who are working full-time, this is likely an unrealistic timeframe. The average student completes the program in two years, but some students may take longer. The flexible, online program allows you to earn your degree at a pace that suits your lifestyle and goals.

Are summer classes an option?

No. All coursework in the program is during the fall and spring semesters.

What fees should I expect to pay in addition to tuition?

In addition to the tuition, students will pay a $32/semester technology fee. There will also be an added cost for books and texts.

The Master of Tourism Management requires completion of 30 credits, with a minimum of four elective credits.

All courses are eight weeks with some courses offered the first part of a semester and others in the second part of a semester. Please work with a Program Coordinator to determine your approved course plan:

Kathryn Metzger Program Coordinator, Tourism Enterprise Program (970) 491-7617 [email protected]

Linda Sawyers Program Coordinator, Tourism Enterprise Program (970) 491-7592 [email protected]

M.T.M. Curriculum

Fall semester: first 8-week session.

• NRRT 600 – Tourism Industry Concepts and Practices (2 cr.)
• NRRT 608 – Nature, Outdoor Recreation - Human Well-Being (2 cr.)
• NRRT 620 – Organizational Management in Tourism (2 cr.)
• NRRT 679A – Current Topics in Nature-Based Tourism (1 cr.)

Fall Semester: Second 8-week Session

• NRRT 615 – Sustainable Tourism Development Foundations (2 cr.)
• NRRT 650 – Financial Management in Tourism (2 cr.)
• NRRT 655 – Tourism Marketing Concepts and Applications (2 cr.)
• NRRT 679B – Current Topics in Nature-Based Tourism (1 cr.)

Spring Semester: First 8-week Session

• NRRT 601 – Quantitative Analysis in Tourism I (2 cr.)
• NRRT 677 – Project Management and Event Planning (2 cr.)
• NRRT 671 – Strategic Management for Travel and Tourism (2 cr.)
• NRRT 567 – Tourism Entrepreneurship (2 cr.)

Spring Semester: Second 8-week Session

• NRRT 609 – Tourism and Conservation (2 cr.)
• NRRT 625 – Communication/Conflict Management in Tourism (2 cr.)
• NRRT 678 – Tourism Leadership (2 cr.)
• NRRT 667 – Applied Experiential Learning in Tourism (2 cr.)

Elective Options:

Students can take the electives listed below or other electives may be approved by an advisor.

You may substitute some of the M.T.M. courses with electives from the Communication for Conservation graduate certificate program.

The are some additional options, such as RRM 520 – Lodging Management , available as well. Please contact your Program Coordinator to determine your approved course plan.

Application Deadlines

Start your application online and upload materials directly into the online system. You can save your progress and return any time.

Applications are reviewed once they are completed. You can expect to be notified of your application status within two weeks of submitting all application materials.

1 Review Admission Requirements

The tourism management master's degree requires that students have the following:

• Bachelor's degree from a regionally-accredited institution.
• A 3.0 GPA on all undergraduate coursework. For applicants who do not meet the 3.000 cumulative GPA requirement, this is an alternative admission pathway. Applicants can gain formal admission if they have a cumulative GPA between 2.800 and 3.000 or have a cumulative GPA below 2.800 and have taken six credits of regular, graduate‐level coursework (500 level or higher) at CSU and obtain a B or better in all courses.
• GRE scores are not required.

2 Prepare Application Materials

• A Statement of Purpose essay describing how this program aligns with your goals and why you’re applying for this degree.
• Your Resume or Curriculum Vitae (CV).
• Two letters of recommendation (generally from professional or academic references).
• One transcript from EACH university attended (if previous course work has been completed at Colorado State University-Fort Collins, transcripts are not required).

Please Note: Students may be unconditionally admitted and registered in their first semester of courses with an unofficial transcript. Official transcripts must be submitted, prior to or during your first semester, before you can register for your second semester of graduate work. Failure to meet this condition will result in your dismissal from the Graduate School.

• Digital Transcripts must be submitted by the originating institution using a secure service such as parchment, eScrip-Safe, the National Student Clearinghouse, or e-Quals. Transcripts received via e-mail are considered unofficial. Use institution code 4075 for Colorado State University or [email protected] if the secure service requires an email address.
• Graduate Admissions
• Colorado State University - Office of Admissions
• 1062 Campus Delivery
• Fort Collins, CO 80523-1062

3 Complete Online Application

Complete the online graduate application and pay the nonrefundable application processing fee (payable online). As soon as you have completed the required information, please submit your application. Your application will not be reviewed until it is complete and all required materials have been received.

• Select "Tourism Management (M.T.M.) – Distance" when choosing the program of study.

4 Request Official Transcripts

Request one official transcript of all collegiate work completed from all institutions attended. Transcripts from Colorado State University are not required. Transcripts must be received directly from the originating institution to be considered official.

Electronic (preferred): Digital Transcripts must be submitted by the originating institution using a secure service such as parchment, eScrip-Safe, the National Student Clearinghouse, or e-Quals. Transcripts received via emails are considered unofficial. Use institution code 4075 for Colorado State University or [email protected] if the secure service requires an email address.

Mail (if necessary) Graduate Admissions Colorado State University – Office of Admissions 1062 Campus Delivery Fort Collins, CO 80523-1062

Check Your Application Status

View your application status at any time to ensure your application checklist is complete or to check on updates.

For International Applicants

Proof of English language proficiency is required for applicants from countries or United States territories where there are official languages other than (or in addition to) English. This includes the U.S. territories of American Samoa, Guam, the Northern Mariana Islands, and Puerto Rico.

Learn more about English language proficiency requirements .

We love learning about your goals and answering any questions you have.

Program Details

• 3.0 GPA on all undergraduate coursework
• Math Entrance Exam scores recommended for applicants who have not taken the required prerequisites within the past 10 years

Application Dates

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• August 31, 2023
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Why Study Hospitality, Travel, and Tourism?

UOTP Marketing

Some individuals are simply prone to be great communicators. Their extroverted skills shine through every encounter they have with people. But what’s even greater about them is that they can put this aura down to use. If you consider yourself part of this group of people, with communication skills of a top-notch level, then a career in Hospitality and Tourism might be your fit!

FREE RESOURCE

Download Our Free Guide to Jumpstarting Your Hospitality and Tourism Career

Discover all you need to know before you join the field.

Why Study Hospitality and Tourism?

In the last couple of years, tourism has become an important sector that has had a great impact on the development of country economies. The main benefits of tourism are income creation and generation of jobs. For many places, tourism is the most important source of welfare. So it is convenient for countries to respond to this importance proportionally, by developing the necessary infrastructure and increasing their abilities to supply the needs of tourists.

That’s where the importance of studying tourism lies as well. You have a high level of demand for experienced people, accompanied by a super-attractive field. What’s there to lose?

But what do you actually learn through a hospitality and tourism program ?

The most appreciated asset you will gain from a bachelor’s degree in travel and tourism is business management skills. Although your studies will be mainly focused on management as it pertains to the hotel and hospitality industry, these skills can be applied to various other fields that might be of interest in the future. The fact that there’s plenty of room for transferable skills to kick in makes this industry so intriguing and inviting for young students.

Benefits of Studying Hospitality Management

According to monster.com , as the economy comes back to life, travel, tourism, and hospitality industries stand to benefit from increased business activity and consumer spending. If we’re talking about the benefits of career choice, then a career in tourism and hospitality is definitely worthy. Hotels, airlines, destination, attractions, transportation, cruises, events, tourist services, travel agents, tour operators, and many other exciting choices lie ahead of you if you want to immerse in an industry the future. Here are some of the benefits of studying tourism and hospitality , in more details:

1. No day is the same

Considering this is a people-oriented industry, many tourism jobs require you to think on your feet, be creative, and trigger your comfort zone. If people expect you to guide them through their vacation, you must create an adventurous portfolio yourself. The days of a hospitality manager are mixed with various dynamics, and there will be very few dull moments to recall. No wonder people studying or working in this field are typically relaxed and outgoing!

2. The flexible schedule

If what you’re looking for is a career from where you would escape the traditional roles of working 9-5, then you should give tourism a shot. It is not the typical job anyone imagines, tied in an office for the whole day and waiting for delegated tasks that fill in your day. In a hospitality career , it’s often possible to earn a full-time income with full-time hours in a short work week. Win-win.

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3. You can work locally or internationally

Although some people choose to study hospitality and tourism because of lots of opportunities to travel, this is not always the case. Many people may have all the will and desire to work in this area, but they won’t necessarily want to travel around regularly. Luckily, you can choose to invest your time in local tourism or international one. Each country has its hidden gems, and we’re sure yours is no exception. So you can contribute to promoting it, increasing its capacities to serve foreigners while still remaining settled in your hometown.

4. The opportunities are endless

Did we already mention transferable skills which you can gain by studying tourism management? Well, here we are emphasizing them again. The industry of tourism is filled with dynamics of the sort that prepare you for many challenges, environments, and different settings. That is why a career in tourism can literally open up the world for you, especially if you want to combine work with travel.

5. You become part of a legacy

Tourism impacts environments and people on a socio-cultural aspect. It impacts the lifestyles and cultures of both residents and visitors. In a research conducted from the University of Galati on “Looking for Tourism Legacy for the Future: Social and Cultural Dimensions”, tourism is praised for its ability to promote local goods, endowments and commercialize them in a superior manner.

Bear in mind that by being part of such an industry, you are directly contributing to the revitalization and preservation of local traditions, customs, cultural life, handicrafts, arts, culture , artists, identity and heritage, renewal of local architectural traditions. Not all heroes wear capes, they say. Sometimes they simply belong to an industry that induces change, drives economies, or preserves history and culture. So, what are you waiting for? Jumpstart your hospitality and tourism career now!

Frequently Asked Questions (FAQ): 

What is hospitality management.

Hospitality management involves overseeing businesses in the hospitality industry, like hotels, restaurants, and events. It includes tasks such as customer service, operations, staffing, marketing, finances, and maintaining facilities to provide great guest experiences and ensure business success.

Why is hospitality management considered important in today’s world?

Hospitality management is crucial in today’s world because it plays a vital role in shaping positive customer experiences and building lasting relationships. As people’s expectations for personalized and exceptional services continue to rise, effective hospitality management ensures that businesses in the industry can meet these demands. Moreover, it contributes significantly to local economies by generating employment opportunities and driving tourism. 

Ultimately, the discipline’s emphasis on service excellence, efficient operations, and adaptability positions it as a critical driver of success and competitiveness in the dynamic and evolving global marketplace.

Why study hospitality and tourism management abroad?

Studying hospitality and tourism management abroad offers a unique opportunity to gain a global perspective on the industry. It allows students to immerse themselves in diverse cultures, learn about international hospitality practices, and develop a network across different countries. 

Experiencing various tourism destinations firsthand provides valuable insights into customer preferences and market trends.

Can someone without a hospitality background pursue a career in this field?

Individuals without a hospitality background can certainly pursue a career in the field. Many aspects of hospitality, such as customer service, communication, and problem-solving skills, are transferable from other industries. With a willingness to learn, adapt, and develop a strong understanding of the industry’s nuances, newcomers can excel in various roles, ranging from hotel management to event planning. 

Is the hospitality, travel, and tourism industry stable?

The stability of the hospitality, travel, and tourism industry has historically been subject to various external factors, including economic conditions, geopolitical events, technological advancements, and public health crises. The COVID-19 pandemic dealt a significant blow to the industry, highlighting its vulnerability to unexpected shocks. 

While the industry has demonstrated resilience in the past, its stability hinged on factors such as the ongoing pandemic control, consumer confidence in safety measures, regulatory responses, economic recovery, technological innovations, and evolving consumer preferences for sustainability and experiences.

How does a degree in this field differ from other management degrees?

A degree in hospitality management distinguishes itself from other management degrees by focusing on the unique intricacies of the hospitality and tourism industry. Although they share fundamental management principles, the hospitality degree delves deeply into areas such as customer service, event planning, food and beverage management, and accommodation operations specific to hotels, restaurants, and travel. 

This specialization equips graduates with a comprehensive understanding of the specialized challenges and opportunities within the dynamic world of hospitality, ensuring they are well-prepared for leadership roles in this distinct sector.

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Why Studying Tourism Management is More Important Than Ever

Of all the industries affected by COVID-19, tourism has been one of the worst impacted. Although lockdown measures varied – and continue to vary – between countries, countless flights were cancelled and resorts and hotels were forced to close around the world. Emergency measures were often introduced at short notice, meaning that the tourism industry had little to no time to prepare for what was coming. The result was that even the most determined travelers faced serious barriers to enjoying a vacation in 2020, which has in turn been catastrophic for those who depend on tourism to survive.

As some degree of normalcy returns, attention naturally moves to the gradual revival of the tourism industry. However, opinions vary on the best way forward. While there are undoubtedly those who wish to return to “business as usual” as quickly as possible, others believe that COVID-19 was an unwanted yet much-needed check to generally unsustainable travel behaviors. This interesting time of potential change for the industry presents those who choose to study tourism management with the unusual opportunity to redefine tourism for our modern times . Given the number of livelihoods dependent on the recovery of the travel industry, it’s arguably never been more important to study tourism management.

Rebuilding Economies on a New Foundation

The revival of the tourism industry will not be uniform. Instead, it will be shaped by each country’s reliance on income from tourists, or by the need to protect its economy and other industries by limiting the entrance of foreign visitors. The tourism industry will have to work with different types of government intervention in either scenario, and so those who have studied tourism management could take on an important role in navigating these new limits and opportunities .

Countries who depend on tourism for more than 10% of their gross domestic product have faced a dire economic situation in the wake of the pandemic. Many are islands which have consistently attracted tourists for the same reason that their economies are now suffering: they offer idyllic landscapes unspoiled by the bustle and pollution of other industrial activities. The vast majority of these countries belong to the developing world, where luxury resorts employ locals with a vastly different lifestyle to that of their customers. For people who live in these countries, the recovery of the tourist industry is fundamental to their survival. Those who study tourism will be uniquely placed to support much-needed economic development in these areas.

As a result of the risks and restrictions associated with COVID-19, there is set to be a huge focus on domestic tourism as a means to rebuild economies. While some countries – such as the USA and France – already have a thriving domestic tourism economy, this will be a new area of development for many. Those in the tourist industry will have to research, experiment and invest in order to attract new clients who would not have previously considered a vacation in their own home country; an academic background in tourism management will be invaluable during this process.

Changing Attitudes to Travel

Although hardened travelers may seem relatively undaunted by COVID-19, the pandemic is predicted to change the travel habits of many. At this early stage it’s difficult to predict what these changes might look like. However, it follows that certain demographics are more likely to pull back on international travel based on their increased vulnerability to the virus. Since COVID-19 resulted in job losses across a range of industries, it can also be deduced that the amount of disposable income people are able to dedicate to travel will be reduced in many cases. For different branches of travel and tourism to adequately respond to these changes in customer base and need, strong tourism management skills will be required. Which makes it an especially relevant field of study at the moment.

Some commentary has warned that the COVID-19 pandemic is a mere preview of the global panic the world will increasingly experience as a result of climate change. So it can be hoped that living through COVID-19 may act as a catalyst for previously disinterested parties to take action on environmental issues. Of course, unnecessary international travel was already heavily criticized by activists pre-pandemic, but it is likely this message will become more popular in its aftermath. If so, sustainable travel will become a site of renewed and energetic interest. Again, students of tourism management could make a huge difference – not just to the future of travel, but to the future of the planet.

The Ongoing Importance of Tourism

Despite current concerns, people all over the world continue to have a cultural curiosity that drives them to travel. It’s difficult to imagine a world in which this is not true, or in which our current level of globalization is reversed. It should be remembered that travel, although often considered a luxury for the few, has a positive impact beyond personal benefit. The travel and tourism industry ensures the ongoing promotion and preservation of cultural heritage, and supports the economic survival of otherwise under-resourced communities . Perhaps most importantly at a time of international crisis, it enables people of different backgrounds to develop a human solidarity that transcends borders.

In terms of scale and depth of impact, there are very few events in modern history that can be compared to this pandemic. Although affected to varying degrees, people around the world have been united to some extent by their shared experience of COVID-19. What is certain is that, when it’s safe to do so, they will want to connect. They will want to explore beyond the homes they’ve been confined to. What this will look like in a post-pandemic world depends greatly on the creativity and specialist knowledge of tourism professionals. That’s why it’s more important than ever to study tourism management.

Take Your Love of Travel to the Next Level at EU Business School  

If you’d like to know more about working in this fascinating sector,  EU Business School  is the perfect place to learn how to disrupt the travel and tourism industry. You can study Leisure and Tourism Management as a  bachelor’s  or  MBA i n a fully international environment, allowing you to simultaneously build valuable cultural and communication soft skills by collaborating with fellow students from all over the world. These programs are available on our Barcelona , Geneva , Montreux , and Munich campuses.  

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Why study hospitality and tourism management?

Careers Published 10 Jul, 2023  ·  6-minute read

The importance of travel and its ability to nourish our hearts and souls was brought into focus over recent years when the pandemic took away the option. It’s not surprising then that the first thing everybody wanted to do when the world returned to normal was travel.

Turning a passion for travel into a rewarding career is now more achievable than ever, thanks to The University of Queensland's (UQ)  Bachelor of Tourism, Hospitality and Event Management .

For Sally Bird, studying a tourism management degree was the first step towards a rich and rewarding career in this industry. 

"I have always had a passion for travel," she says.

"I think it is the best way to understand ourselves and the world we live in."

"Travel gives us confidence and independence. You get to try new things, get out of your comfort zone, experience different cultures and traditions, and appreciate our natural environment; it is eye-opening and can help us be better global citizens."

But Sally admits she was passionate about travel for a long time before she realised she could make it a career and get paid to work in the industry that brought her so much joy.

"When I was in high school, I didn't have a career path I was keen on," she says.

"I was a well-rounded student, I excelled in maths, I loved studying home economics and participated in a lot of sports; however, I struggled to envision how I could transform any of these into a career.

"Towards the end of school, I got a casual job as a barista and loved working in that busy environment. I also loved making people happy and seeing a smile on someone's face when they get their first sip of coffee in the morning, and that got me thinking about hospitality as a long-term career."

When I discovered you could study tourism and hospitality management at UQ, I instantly knew I had found my calling.

Why study tourism management?

Sally started a Bachelor of International Hotel and Tourism Management (now the Bachelor of Tourism, Hospitality and Event Management) in 2014 and finished in 2016, including a 6-month exchange in the United Kingdom.

The program is designed to prepare students for a successful career as a manager in tourism, hospitality, hotel management or events and is taught by world-leading experts with strong industry connections. You’ll learn about contemporary topics including sustainability, social media and customer service, and cover how to address various industry challenges.

Students can choose from 2 different majors to focus their degree on their area of interest:

• Hotel and Hospitality Management
• Tourism and Event Management

A unique feature of this program is the hands-on experiences, including executive shadowing, Disney World internships, industry-facing learning experiences, study tours and placements. Through the program, students develop diverse skills required in the tourism sector, including planning and staging events, marketing tourist attractions, and designing service operations and hospitality encounters.

Unlike many other tourism study options in Australia, UQ’s program is the only one accredited by the United Nations World Tourism Organisation (UNWTO).

What types of hospitality and tourism careers can I pursue?

Careers in the hospitality and tourism industry are incredibly diverse.

After Sally completed her degree, she started her first job in the industry as a sales assistant at the Brisbane Visitor Information Centre before packing her bags in early 2017 and heading to Longreach as a marketing coordinator for Outback Queensland Tourism Association (OQTA).

OQTA is Queensland's largest regional tourism organisation by geographical size whose marketing efforts continue to drive visitors to outback Queensland. 

"It really was a case of setting my GPS to Longreach and heading off on an adventure into unchartered territory," Sally says. 

"As part of my role as marketing coordinator, I assisted in executing our digital marketing strategy to drive awareness and increase conversion to all operators, events, councils and drive routes in outback Queensland. 

"Growing our social media channels and consumer databases, pitching and coordinating media visits and negotiating partnerships were essential to this role. Additionally, I was privileged to contribute a tourism column to the weekly publication, The Longreach Leader ."

Over the space of 3 years, Sally crammed in experiences some of the world's most avid travellers would be proud of while helping to build awareness and visitation to some of the outback's biggest events and most popular destinations.

"There were plenty of magical moments, but working on the Mount Isa Mines Rodeo, the biggest rodeo in the Southern Hemisphere, and meeting some of the world's best rodeo riders was a real highlight," she says.

"Helping promote Australia’s Dinosaur Trail that introduces visitors to our evolutionary history and working alongside the palaeontologists making these significant discoveries was pretty exciting.

"I got to meet graziers who lived on properties bigger than countries, I've camped in the desert in the freezing winter, and I've been to so many festivals it's difficult to remember them all.

"I also got to work with some of the world's biggest travel influencers, helping to create viral content and supporting photographers and videographers to create content that has been seen across the world…there have been a lot of serious pinch-me moments!

"The experiences I have had helped inspire thousands and thousands of words of blog articles and hundreds of pages and travel guides, all designed to help people choose outback Queensland as their next holiday destination," she says.

The role with OQTA was far beyond anything Sally had anticipated when first deciding to study tourism.

"I had no idea what a big, incredible industry it is. There is so much more to the industry than being a travel agent, a tour guide or working in a hotel or with an airline. There's a huge variety of roles out there across the industry." 

In fact, if you study tourism at UQ, you will have the skills and knowledge to enter the industry and move up the ranks quickly, into careers in hospitality and tourism management. Depending on which major you choose, here are some of the roles you could be on your way to:

• tourism and events manager
• cruise director
• food and beverage manager
• travel consultant
• tourism product development manager
• festival manager
• casino manager
• sponsorship and fundraising coordinator
• conference and convention centre marketing coordinator
• hotel and resort manager.

These days, Sally is putting her tourism industry skills and experience to use as a destination and events specialist at Krista Hauritz Tourism and Events Marketing, where she’s supporting the development of various destination strategies, creating inspiring marketing campaigns and crafting gold-winning tourism award submissions. 

Is studying tourism worth it?

Studying tourism gives you access to a wide variety of jobs and provides exposure to one of Australia's largest industries.

According to the Australian Bureau of Statistics (ABS) , there were 659,900 tourism jobs at the end of 2023, representing 1 in 23 (4.3%) jobs across the whole economy.

The tourism industry is also continuing to grow rapidly as the post-pandemic recovery continues.

Tourism Research Australia (TRA) recently forecast that domestic tourism spend has already surpassed pre-pandemic levels and total visitor spend would reach $223.3 billion in 2028 (an increase of 61% compared to pre-pandemic levels). This includes:

• Domestic overnight trip and day trip expenditures projected to reach $132 billion and $40.5 billion respectively in 2028 (annual average growth of 3.9% and 4.4% over the next 5 years, respectively).
• International visitor expenditure increasing to $50.7 billion in 2028 (annual average growth of 12% over the next 5 years).

While the job opportunities are diverse and growing, Sally has another simple reason why you should study tourism.

"This is the industry of fun, where every day is a new adventure and you'll never be bored," she says.

"This is a really rewarding career. It's not just a job; it's a lifestyle."

Explore UQ's Bachelor of Tourism, Hospitality and Event Management and be inspired to pursue a career in this exciting and evolving industry.

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Why Study Tourism And Hospitality Management

Published: December 12, 2023

Modified: December 28, 2023

by Karon Piedra

• Plan Your Trip
• Sustainability

Introduction

Welcome to the exciting world of tourism and hospitality management! If you have a passion for travel, exploration, and creating memorable experiences for others, then this field might be the perfect fit for you. In today’s globalized society, the tourism and hospitality industry plays a crucial role in facilitating both domestic and international travel, as well as providing top-notch service and accommodations to travelers.

In this article, we will delve into the various aspects of studying tourism and hospitality management and explore the numerous benefits it offers. Whether you are considering pursuing a degree in this field or simply curious about the exciting opportunities it presents, this article will provide you with valuable insights and information.

The tourism and hospitality industry encompasses a wide range of sectors, including hotels, restaurants, airlines, cruise lines, event management, travel agencies, and tourism boards, among others. It is a dynamic and ever-evolving field that offers diverse career paths and opportunities for growth. By studying tourism and hospitality management, you will gain the skills and knowledge necessary to thrive in this industry and make a positive impact on the experiences of travelers worldwide.

So, why should you consider studying tourism and hospitality management? There are several compelling reasons, including the potential for lucrative career opportunities, the chance to work in a fast-paced and vibrant industry, and the ability to make a difference in people’s lives through exceptional service.

Throughout this article, we will explore the many facets of studying tourism and hospitality management, including the specific skills and knowledge you can expect to acquire, the career opportunities available, and the importance of education in this field. Additionally, we will discuss some of the challenges and trends shaping the industry today, as well as the factors to consider when choosing a tourism and hospitality management program.

By the end of this article, you will have a comprehensive understanding of the benefits of studying tourism and hospitality management and be well-equipped to embark on an exciting journey in this thriving industry. So, let’s dive in and discover the incredible opportunities that await in the world of tourism and hospitality management!

Overview of Tourism and Hospitality Industry

The tourism and hospitality industry is a vibrant and essential sector that contributes significantly to the global economy. It encompasses various businesses and organizations that cater to the needs and desires of travelers, ensuring memorable experiences and quality services. From hotels and restaurants to transportation companies and tour operators, the industry plays a crucial role in facilitating travel and providing exceptional hospitality.

One of the key components of the tourism and hospitality industry is accommodations. Hotels, resorts, and other lodging establishments provide comfortable and convenient spaces for travelers to relax and stay during their trips. These establishments range from budget-friendly options to luxurious five-star properties, ensuring that there is something suitable for every traveler’s preferences and budget.

Restaurants and food service providers are another integral part of the industry. From trendy cafes and fine dining establishments to fast-food chains and food trucks, a wide variety of culinary experiences are available to travelers. These establishments not only satisfy hunger but also offer unique gastronomic experiences, allowing travelers to explore and savor different cuisines and flavors.

Transportation is also a vital aspect of the tourism and hospitality industry. Airlines, cruise lines, train companies, and car rental agencies ensure that travelers can reach their desired destinations conveniently and comfortably. Efficient and reliable transportation options are essential in connecting various tourist destinations and facilitating smooth travel experiences.

In addition to accommodations and transportation, the industry also includes a range of recreational and entertainment facilities. Theme parks, museums, heritage sites, and adventure tourism companies offer exciting experiences and activities for travelers to enjoy. These attractions play a significant role in attracting visitors to specific destinations and contribute to the overall tourism experience.

Furthermore, the tourism and hospitality industry encompasses various other sectors, such as event management, travel agencies, tour operators, and tourism boards. These entities help in planning and organizing trips, providing information and assistance to travelers, and promoting destinations and attractions. They are integral in ensuring that the travel process is efficient, enjoyable, and stress-free.

The tourism and hospitality industry is not only essential for the economy but also for cultural exchange, community development, and environmental conservation. It generates employment opportunities, stimulates economic growth in destinations, and fosters cross-cultural understanding. Moreover, sustainable tourism practices are becoming increasingly important to preserve natural resources, protect cultural heritage, and minimize the industry’s ecological footprint.

With the advent of technology and the rise of online travel platforms, the industry has experienced significant changes and disruptions. Online booking platforms, review websites, and travel apps have revolutionized the way travelers plan, book, and experience their trips. The industry is constantly evolving to adapt to these technological advancements and meet the changing needs and preferences of travelers.

As the tourism and hospitality industry continues to grow, it offers exciting career opportunities for individuals with a passion for travel, customer service, and creating memorable experiences. Studying tourism and hospitality management equips you with the skills and knowledge necessary to succeed in this dynamic industry and contribute to its continuous growth and development.

Benefits of Studying Tourism and Hospitality Management

Studying tourism and hospitality management offers a wide range of benefits that can enhance your career prospects and personal growth. Whether you aspire to work in hotels, restaurants, event management, or travel agencies, a degree in this field can open doors to numerous exciting opportunities. Let’s explore some of the major benefits of studying tourism and hospitality management.

• Global Career Opportunities: The tourism and hospitality industry is a global phenomenon, providing opportunities for employment in various countries around the world. Studying tourism and hospitality management equips you with the skills and knowledge needed to work in diverse cultural settings, making it an ideal field for individuals with a passion for travel and international experiences.
• Wide Range of Career Paths: The industry offers a plethora of career paths to choose from. Whether you enjoy interacting with guests and providing top-notch service, or prefer the behind-the-scenes operations of hotel management or event planning, there is a role to fit your interests and skills. With a degree in tourism and hospitality management, you can pursue careers in hotel management, food and beverage management, event planning, travel and tourism marketing, and many more.
• Fast-Paced and Exciting Work Environment: If you thrive in a fast-paced and dynamic work environment, the tourism and hospitality industry is the perfect fit for you. From managing guest requests and coordinating events to overseeing daily operations, every day brings new challenges and opportunities for growth. This industry is known for its energetic atmosphere, providing an engaging and stimulating work environment.
• Develop Business and Leadership Skills: Studying tourism and hospitality management helps you develop essential business and leadership skills. From strategic planning and financial management to problem-solving and customer service, these skills are highly transferable and valuable in various industries. The industry also places a strong emphasis on teamwork and communication, fostering collaboration and effective leadership abilities.
• Opportunity for Creativity and Innovation: The tourism and hospitality industry thrives on innovation and creativity. As a student of tourism and hospitality management, you will have the chance to explore new ideas and create unique experiences for travelers. From developing innovative marketing strategies to designing memorable events and guest experiences, you can let your creativity shine in this field.

In addition to these benefits, studying tourism and hospitality management offers personal growth and fulfillment. By working closely with people from diverse backgrounds, you develop a deeper understanding and appreciation for different cultures and perspectives. The industry’s focus on providing exceptional service also instills a sense of pride and satisfaction as you contribute to creating memorable experiences for guests.

Furthermore, the industry offers opportunities for continuous learning and professional development. As a student of tourism and hospitality management, you will have access to industry networks, conferences, and workshops that can enhance your knowledge and skills. This constant pursuit of knowledge keeps you up-to-date with the latest industry trends and best practices, ensuring your long-term success in the field.

Overall, studying tourism and hospitality management provides a gateway to a rewarding and fulfilling career. It offers a global perspective, diverse career paths, and the opportunity to make a positive impact on people’s lives through exceptional service. By acquiring the skills and knowledge in this field, you can embark on an exciting journey filled with endless possibilities and meaningful experiences.

Career Opportunities in Tourism and Hospitality Management

The field of tourism and hospitality management offers a wide range of exciting and diverse career opportunities. Whether you have a passion for hotel management, event planning, travel operations, or restaurant management, studying tourism and hospitality management opens the doors to a myriad of fulfilling and rewarding career paths. Let’s explore some of the most common career opportunities in this dynamic industry:

• Hotel and Resort Management: One of the most sought-after career paths in tourism and hospitality management is hotel and resort management. As a hotel manager, you will be responsible for overseeing all aspects of hotel operations, ensuring guest satisfaction, managing staff, and maximizing revenue. This role requires strong leadership, organizational skills, and a keen eye for detail.
• Food and Beverage Management: For individuals passionate about the culinary arts and delivering exceptional dining experiences, a career in food and beverage management is an excellent choice. In this role, you will oversee the operations of restaurants, bars, and other food service establishments, managing staff, ensuring quality service, and maintaining high standards of food and beverage offerings.
• Event Planning and Management: Event planning is a thriving sector within the tourism and hospitality industry. Event planners are responsible for organizing and executing various types of events, from conferences and exhibitions to weddings and corporate gatherings. This role demands strong organizational skills, attention to detail, and the ability to handle multiple tasks simultaneously.
• Travel and Tourism Marketing: Another exciting career path is in travel and tourism marketing. As a marketing professional, you will develop strategies, campaigns, and initiatives to promote destinations, hotels, tour packages, and other travel-related offerings. This role requires a solid understanding of market trends, consumer behavior, and effective communication skills to attract and engage potential travelers.
• Tourism Development and Planning: If you have an interest in destination management and sustainable tourism, a career in tourism development and planning might be the right fit for you. Professionals in this field work closely with tourism boards, government agencies, and local communities to develop and implement strategies for sustainable tourism growth. They focus on creating enriching and responsible tourism experiences while preserving natural and cultural resources.
• Tour Operations and Travel Agency: Tour operations and travel agencies play a vital role in facilitating travel experiences for individuals and groups. Working in this sector involves designing and organizing tour itineraries, coordinating transportation and accommodations, and providing personalized assistance to travelers. This role demands strong organizational skills, attention to detail, and the ability to adapt to changing travel trends.

In addition to these career paths, there are numerous other opportunities in the tourism and hospitality industry, such as revenue management, hospitality consulting, hotel sales and marketing, cruise line management, and corporate travel management. Moreover, the industry offers opportunities for entrepreneurship, allowing individuals to start their own hotels, travel agencies, or event planning businesses.

What makes the field of tourism and hospitality management even more exciting is the ability to work in various settings, including hotels, restaurants, resorts, cruise ships, event venues, travel agencies, and more. These diverse environments provide different challenges and opportunities, catering to a wide range of interests and preferences.

Furthermore, the industry is known for its potential for career growth and progression. Starting at an entry-level position, you can work your way up through the ranks, taking on more responsibilities and gaining valuable experience along the way. The continuous growth and evolution of the industry also create opportunities for individuals to explore new niche markets and pursue specialized roles.

Ultimately, a career in tourism and hospitality management offers not only professional development and growth but also the opportunity to make a positive impact on people’s lives. By providing exceptional service and creating memorable experiences, you have the ability to enhance the travel and hospitality experiences of individuals and contribute to the growth of the industry as a whole.

Importance of Tourism and Hospitality Management Education

Education in tourism and hospitality management plays a crucial role in preparing individuals for successful careers in this dynamic and competitive industry. While practical experience is valuable, formal education provides a strong foundation of knowledge and skills that are essential for navigating the complexities of the field. Let’s explore the importance of tourism and hospitality management education:

Developing Specialized Knowledge: Tourism and hospitality management programs provide students with a comprehensive understanding of the industry’s operations, trends, and challenges. This knowledge includes areas such as hospitality management, event planning, tourism marketing, cultural awareness, and sustainable tourism practices. Having a specialized education equips individuals with the necessary insights and expertise to excel in their chosen career paths within the industry.

Professional Networking Opportunities: Studying tourism and hospitality management provides opportunities for students to build a network of industry professionals, including faculty members, guest lecturers, and fellow students. These connections can be invaluable in terms of mentorship, job placements, internships, and future collaborations. Building a strong professional network can open doors to various career opportunities and provide ongoing support and guidance throughout an individual’s career.

Enhancing Practical Skills: While theory is important, practical skills are equally vital in the tourism and hospitality industry. A formal education in tourism and hospitality management typically includes hands-on training, internships, and experiential learning opportunities. These practical experiences allow students to apply their knowledge and develop essential skills such as customer service, problem-solving, communication, leadership, and teamwork. These skills can greatly enhance employability and contribute to career success in the industry.

Understanding Industry Trends and Innovations: The tourism and hospitality industry is continuously evolving, influenced by technological advancements, changing consumer expectations, and global trends. By pursuing an education in tourism and hospitality management, students gain insights into emerging trends, innovative practices, and industry developments. Staying abreast of these changes is crucial for professionals to remain competitive and relevant in their respective fields.

Gaining a Competitive Edge: In a highly competitive job market, having a formal education in tourism and hospitality management can give individuals a competitive edge over other candidates. Employers often seek candidates with academic qualifications, as it demonstrates a commitment to the field and a level of expertise. A degree in tourism and hospitality management indicates that an individual has acquired a broad range of knowledge and skills that are necessary for success in the industry, making them more attractive to potential employers.

Fostering Professionalism and Ethical Standards: The tourism and hospitality industry places a strong emphasis on professionalism, ethical practices, and responsible management. Through their education, students are exposed to the importance of ethical decision-making, sustainability, and social responsibility. This knowledge helps individuals navigate ethical dilemmas and make informed choices that benefit both their organizations and broader society.

Opening Doors to Global Opportunities: The global nature of the tourism and hospitality industry makes cross-cultural understanding and international experience highly valuable. Many tourism and hospitality management programs offer opportunities for students to study abroad, intern in different countries, or engage with international organizations. These experiences not only broaden perspectives but also provide exposure to different cultural practices and business environments.

Overall, education in tourism and hospitality management is vital for individuals seeking a successful and fulfilling career in the industry. It provides a solid foundation of knowledge, practical skills, industry insights, and networking opportunities. By pursuing a formal education, individuals can enhance their employability, stay ahead of industry trends, and contribute to the sustainable growth and development of the tourism and hospitality sector.

Skills and Knowledge Gained from Studying Tourism and Hospitality Management

Studying tourism and hospitality management equips individuals with a wide range of skills and knowledge that are essential for success in the industry. Beyond simply understanding the operations of the field, students gain insights into customer service, cultural awareness, business management, and strategic planning. Let’s explore some of the key skills and knowledge gained from studying tourism and hospitality management:

Customer Service: The tourism and hospitality industry is centered around providing exceptional service to guests and customers. Studying tourism and hospitality management helps individuals develop excellent customer service skills, including effective communication, problem-solving, and conflict resolution. Understanding the importance of guest satisfaction and the ability to create positive experiences are critical skills for success in the industry.

Business Management: A strong foundation in business management is essential for individuals aspiring to lead and succeed in the tourism and hospitality industry. Studying tourism and hospitality management provides knowledge in areas such as strategic planning, financial management, marketing, and operations. These skills enable individuals to effectively manage resources, make informed business decisions, and drive organizational growth.

Cultural Awareness: The tourism and hospitality industry operates in diverse cultural environments, requiring professionals to have a deep understanding and appreciation of different cultures. Studying tourism and hospitality management facilitates the development of cultural awareness, sensitivity, and cross-cultural communication skills. This knowledge ensures that professionals can provide personalized and respectful experiences to guests from various cultural backgrounds.

Event Planning and Coordination: Events play a significant role in the hospitality industry, and studying tourism and hospitality management equips individuals with event planning and coordination skills. Students learn how to plan, organize, and execute events, paying attention to details such as logistics, budgeting, and vendor management. These skills are crucial for professionals involved in organizing conferences, weddings, corporate events, and other gatherings.

Marketing and Promotion: Understanding marketing principles and strategies is essential for attracting and retaining customers in the tourism and hospitality industry. Students learn about tourism marketing techniques, including digital marketing, branding, advertising, and market research. This knowledge empowers professionals to develop effective marketing campaigns and initiatives to promote destinations, accommodations, and tourism experiences to a diversified target audience.

Leadership and Teamwork: Effective leadership and teamwork skills are highly valued in the tourism and hospitality industry. Studying tourism and hospitality management nurtures individuals’ ability to lead teams, delegate tasks, and motivate employees to achieve common goals. Students gain insights into effective leadership styles, conflict resolution, and interpersonal skills, allowing them to thrive in positions of management and supervision.

Strategic Planning and Sustainable Tourism: With a growing emphasis on sustainability in the tourism industry, studying tourism and hospitality management provides knowledge in sustainable tourism practices and strategic planning. This knowledge enables professionals to develop strategies that minimize the industry’s environmental impact while maximizing economic and social benefits. Understanding sustainable tourism practices ensures that professionals can contribute to the preservation of natural resources and cultural heritage for future generations.

Technology and Innovation: The tourism and hospitality industry continually evolves with advancements in technology. Studying tourism and hospitality management exposes individuals to the latest trends and innovations in hospitality technology, revenue management systems, customer relationship management tools, and online booking platforms. This knowledge empowers professionals to adapt to technological shifts and leverage technology to enhance guest experiences and operational efficiency.

Overall, studying tourism and hospitality management equips individuals with a diverse range of skills and knowledge that are critical for success in the industry. From customer service and business management to cultural awareness and sustainable practices, these skills enable professionals to thrive in a dynamic and competitive industry, contributing to the growth and development of the tourism and hospitality sector.

Challenges and Trends in the Tourism and Hospitality Industry

The tourism and hospitality industry is subject to various challenges and trends that shape its landscape and impact the way businesses operate. Understanding these challenges and staying attuned to the emerging trends is crucial for professionals in the field. Let’s explore some of the major challenges and trends in the tourism and hospitality industry:

Challenges:

• COVID-19 Pandemic: The global pandemic has had a profound impact on the tourism and hospitality industry. Travel restrictions, health and safety protocols, and changing consumer behaviors have significantly affected businesses’ operations and revenue. The industry continues to face the challenge of managing the pandemic’s impact and adapting to the evolving travel landscape.
• Sustainability and Responsible Tourism: With growing environmental concerns, the tourism and hospitality industry faces the challenge of adopting sustainable practices and promoting responsible tourism. The industry must balance the economic benefits of tourism with the need to minimize ecological footprints, preserve natural resources, and respect local communities and cultures.
• Technological Advancements: Rapid advancements in technology have transformed the way people plan and experience their travel journeys. The industry faces the challenge of keeping up with the latest technological trends and leveraging technology to enhance guest experiences, streamline operations, and stay competitive in the digital era.
• Competition and Changing Consumer Preferences: The tourism and hospitality industry is highly competitive, with a constant need to adapt to changing consumer preferences. The challenge lies in understanding and catering to the evolving demands of travelers, whether it be personalized experiences, unique accommodations, or immersive cultural activities.
• Workforce Management: The industry faces the challenge of recruiting and retaining a skilled and diverse workforce. This includes addressing issues such as high turnover rates, labor shortages in certain regions, and the need for ongoing training and professional development to ensure that employees have the necessary skills to meet the industry’s demands.
• Digital Transformation: The industry is undergoing a digital transformation, with an increasing reliance on technology for various aspects of the business. Online booking platforms, contactless experiences, and virtual tours are just a few examples of how technology is reshaping the industry and enhancing guest experiences.
• Personalization and Experiential Travel: Travelers are seeking more personalized and immersive experiences, moving away from cookie-cutter itineraries. The trend towards experiential travel encourages destinations and businesses to offer unique and authentic experiences that cater to individual preferences and interests.
• Sustainable and Responsible Travel: There is a growing emphasis on sustainability and responsible travel practices. Travelers are becoming more conscious of the environmental and social impact of their journeys, leading to increased demand for eco-friendly accommodations, ethical wildlife tourism, and community-based tourism initiatives.
• Wellness Tourism: Wellness tourism, which focuses on promoting health, relaxation, and rejuvenation, is experiencing significant growth. Travelers are seeking destinations and experiences that prioritize their physical and mental well-being. This trend has led to the development of wellness retreats, spa resorts, and wellness-focused activities and services.
• Alternative Accommodations: The rise of the sharing economy and platforms like Airbnb has disrupted the traditional accommodation sector. Travelers are increasingly choosing alternative accommodations such as vacation rentals, boutique hotels, and eco-lodges, seeking unique and personalized experiences beyond the standard hotel stay.

These challenges and trends provide both opportunities and obstacles for professionals in the tourism and hospitality industry. Businesses that can effectively navigate these challenges and adapt to emerging trends will be better positioned to succeed in an evolving market, offering innovative and sustainable experiences to meet the needs of modern travelers.

Factors to Consider When Choosing a Tourism and Hospitality Management Program

Choosing the right tourism and hospitality management program is a critical decision that can significantly impact your education, career prospects, and overall professional development. With numerous options available, it’s important to consider several factors to ensure you make an informed choice. Let’s explore some key factors to consider when choosing a tourism and hospitality management program:

• Accreditation and Reputation: Look for programs that are accredited by recognized accreditation bodies or have a strong reputation in the industry. Accreditation ensures that the program meets high academic standards and prepares students for the rigors of the tourism and hospitality industry.
• Curriculum and Specializations: Examine the program’s curriculum to ensure it aligns with your interests and career goals. Some programs offer specialized tracks or concentrations, such as hotel management, event planning, or sustainable tourism. Assess whether the curriculum covers a broad range of topics and provides opportunities to gain practical experience through internships or industry projects.
• Faculty and Industry Connections: Research the qualifications and experience of the faculty members who will be teaching in the program. Seasoned professors with industry experience can provide valuable insights and mentorship. Additionally, programs with strong industry connections, guest lectures, and networking events can enhance your exposure to industry professionals and potential employment opportunities.
• Internship and Experiential Learning Opportunities: Practical experience is crucial in the tourism and hospitality industry, so ensure the program offers internships or other experiential learning opportunities. Internships provide valuable hands-on experience, allow you to apply academic knowledge in real-world settings, and can serve as a pathway to future employment.
• Industry Engagement and Placement Support: Find out if the program maintains strong relationships with industry partners, as this can lead to job placement opportunities upon graduation. Look for programs that have a dedicated career services office or provide support in securing internships, job placements, and alumni networking.
• International Exposure: Consider whether the program offers opportunities for international experiences, such as study abroad programs or internships in different countries. International exposure can enhance your cross-cultural understanding, expand your professional network, and make you more marketable in an increasingly global industry.
• Resources and Facilities: Check out the facilities and resources available to students, such as state-of-the-art labs, industry-specific software, and access to industry databases. Learning environments equipped with the necessary resources can enhance the quality of education and provide a realistic experience of the industry.
• Alumni Outcomes and Networking: Research the success and achievements of the program’s alumni. Look for programs with a strong alumni network and alumni who have made significant contributions to the tourism and hospitality industry. Alumni networks can provide valuable mentoring, networking, and job opportunities.
• Location and Industry Opportunities: Consider the location of the program and its proximity to major tourism and hospitality hubs. A program located in a city with a vibrant tourism industry can provide access to a wide range of industry events, internships, and employment opportunities. Additionally, being in close proximity to industry professionals and organizations can enhance your networking and industry engagement.

By carefully considering these factors, you can make an educated decision when choosing a tourism and hospitality management program. Remember to prioritize your own interests, career goals, and learning preferences to find a program that aligns with your aspirations and sets you on a path to success in the exciting and dynamic tourism and hospitality industry.

Studying tourism and hospitality management opens the door to a world of exciting opportunities and rewarding career paths. The industry’s global reach, diverse career options, and emphasis on exceptional service make it a thriving field full of potential. By delving into a comprehensive education in tourism and hospitality management, individuals gain the skills, knowledge, and practical experience necessary to succeed in this dynamic industry.

Throughout this article, we explored the various benefits of studying tourism and hospitality management. From the extensive career opportunities and global exposure to the chance to develop specialized skills and make a positive impact on people’s lives, the advantages of pursuing a degree in this field are undeniable.

We also examined the importance of tourism and hospitality management education. By gaining a specialized understanding of the industry, building practical skills, and fostering cultural awareness, individuals can be well-prepared for the challenges and demands of this ever-evolving field.

Moreover, we discussed the challenges and trends shaping the tourism and hospitality industry. Adapting to changing consumer preferences, integrating sustainable practices, leveraging technology, and staying informed about industry developments are essential for professionals seeking long-term success.

When considering a tourism and hospitality management program, it is crucial to evaluate factors such as accreditation, curriculum, industry connections, internships, and resources. These factors will contribute to a well-rounded education and increase employability upon graduation.

In conclusion, studying tourism and hospitality management is a gateway to a rewarding and fulfilling career. By leveraging the skills, knowledge, and experiences gained through formal education in this field, individuals can contribute to the growth of the industry, create memorable experiences for travelers, and embark on an exciting journey filled with endless possibilities. So, if you have a passion for travel, exceptional service, and a desire to make a positive impact, consider pursuing a degree in tourism and hospitality management. Your adventure awaits!

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5 Reasons That Shows the Importance of Studying in Tourism Management

“ Perhaps to be a true traveller, one has to let go of ties in the conventional sense. You are only bound by what you have not seen yet and the people you have not met.” – Medha. 

Are you avidly fond of travelling? Do you often make to-do lists or try to remain organized throughout the trip? Are you someone who plans for an impromptu trip?

 If your answer to the three questions is yes, then hey wait, you might want to consider studying for a Bachelor in Tourism and Travel Management . 

Mind you, there are several types of careers in the tourism industry that differ widely from one to another. It’s an industry where outspoken and skilled individuals are always in demand. 

Here are five reasons that spotlight the importance of studying tourism management. 

Table of Contents

Travel Opportunities

Isn’t it obvious that you will be unlocking the door to travel opportunities? Being a travel and tourism management student, you can unleash the experience of travelling abroad. It can be due to study exchange, internships, or field trips. Travelling is at your fingertips, for real. It’s also a chance for you to understand the culture and dynamics across the world. 

Different Days 

No matter what career you choose in tourism studies, every day is going to be different. It’s not monotonous. You will come across and meet many people with different mindsets, expectations, moods, and motivations. It can be a daunting yet exhilarating experience to work in the tourism industry. 

Business Skills 

BBA in Tourism and Travel Management teaches students about sustainability, marketing concepts, human resources, project management, and many other skills. 

The knowledge and skills will cover a huge aspect of business that is useful for multiple career options. 

Impactful Journey 

There’s beyond just understanding the marketing concepts in tourism and travel management. Since many travelers are gearing up every day, it is essential to understand its impact on the globe. Learning about sustainability can eradicate or perhaps even lessen down social, economic, and environmental. 

At LivGlobal, students who pursue PG Diploma in Tourism Management or BBA in Tourism and Travel Management get a chance to learn about sustainable tourism.

Network and Connection 

Building reliable connections in any industry is crucial, especially in Tourism and Hospitality. By studying at LivGlobal, you will be building business and career networks. It can be fruitful when you are looking for job opportunities. 

Over the past couple of decades, the tourism industry has seen a huge shift and growth. Of course, due to COVID-19, it did cause trouble. But now it’s back with a bang. If you plan to pursue a PG Diploma or Bachelors in Tourism Management, get in touch with us today.

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Are you a UK or International Student?

Undertake real-life cases that bring destinations to life, key course details, course overview.

Please note that this course is suspended for 2024/25.  Applications for 2025/26 will open in October 2024.

Are you interested in a career in tourism where you can help build a more sustainable future for all?

If you want to develop the advanced knowledge and skills to make vital decisions that influence the future of the tourism industry locally and internationally, our MSc International Tourism Management is perfect for you.

The travel and tourism sector continues to grow faster than the overall economy. In addition to the fiscal benefits it offers, tourism can also contribute to environmental improvements and enhanced quality of life. At the same time, tourism is also increasingly associated with a variety of economic, sociocultural and environmental challenges.

Founded on the principles underpinning the United Nation’s Sustainable Development Goals, Swansea University’s MSc in International Tourism Management will equip you with the skills and insights needed to critically evaluate the future of the tourism industry, whether in the UK or overseas. Blending key concepts from business, management and the social sciences, and examples from across the globe, you’ll leave prepared to advocate for more responsible forms of tourism at the local, national and global level.

You will also experience local and overseas destinations through a series of field visits, including a Tourism Study Tour designed to help you understand the complexities and requirements of managing a tourism destination or enterprise. For more information on these field trips and associated costs please see the ‘Field Trips’ and ‘Additional Costs’ expanders below.

Why International Tourism Management at Swansea?

• The department has strong industry links both locally and globally, giving you the opportunity to evaluate the future of the tourism sector
• Taught by expert academics who produce cutting-edge research in the tourism industry
• Undertake study trips in the UK and internationally to put theory into practice
• Develop key critical thinking, practical and transferable skills which will prepare you for a career in a variety of tourism settings
• Open to applicants with backgrounds in tourism, business or social science-related subjects
• Business & Management Studies is ranked 78th in the QS World University Rankings by Subject 2024

Your International Tourism Management Experience

From the moment you arrive at the School of Management we will work with you to help build your skills and experience to enhance your career prospects.

You will have unlimited one to one bespoke careers advice from our dedicated careers team. You can go on a  work placement or internship through the Swansea Paid Internship Network (SPIN) or the Week of Work initiative.

All our students benefit from co-location with industry at the innovative Bay Campus. Our facilities boast dedicated teaching space and study areas, and extensive IT facilities equipped with the latest hardware and specialist software.

International Tourism Management Employment Opportunities

We have an excellent track record in helping our students gain rewarding positions in organisations of all sizes, from small businesses to large corporations, both locally and globally.

Whether your target is Merlin Entertainment, TUI Group, Hilton Worldwide or Marriott International this degree makes you a strong candidate for any potential employer.

Your next step could lie in any of these roles:

• Tourism Director
• Destination Marketer
• Accommodation or Event Manager
• Tourism Researcher or Consultant

Swansea University’s MSc in International Tourism Management will equip you with the skills and insights needed to critically evaluate the future of the tourism industry, whether in the UK or overseas.

Disclaimer:  Module selection options may change

MSc 1 Year Full-time

Year 1 (level 7t), fheq 7 taught masters / pgdip / pgcert.

Students choose 180 credits from the following:

Compulsory Modules

Optional modules.

Choose Exactly 60 credits from the following Modules:

NOTE : Choose Dissertation or Work-based placement project (Please ensure you also select MN-N010 Employability Skills if selecting Work-based placement project)

MSc 2 Year Part-time

Year 2 (level 7t).

Students choose 120 credits from the following:

NOTE : Compulsory choice of research module dependent on whether students are pursuing a dissertation or a business project

Entry Requirements

Students must attain a 2:1 (or overseas equivalent) in an undergraduate degree in a tourism (eg: tourism management, travel and tourism, leisure studies), social science (eg: geography) or business related subject (eg: business management, business studies, marketing, entrepreneurship, economics).

We consider all applications on their merits and will look at each individual case before making an offer so students who fall slightly short of the entry criteria should still apply to the School of Management.

Non-native English speakers must achieve an IELTS score of 6.5 overall with no component less than 5.5.  A list of equivalent tests is provided here . If you have studied an undergraduate degree taught through the medium of English, you may be exempt from this requirement –  click here for further information .

How You're Taught

We are proud to provide an outstanding educational experience, using the most effective learning and teaching approaches, carefully tailored to suit the specific needs of your course. Our courses consist of in-person, on-campus teaching, enabling full engagement with your lecturers and fellow students.  

Practical skills sessions, seminars, and workshops predominantly take place in person, allowing for group working and presentations. However, our approach also includes the use of some online learning to support and enhance traditional face-to-face teaching.  

Online learning may take place ‘live’ using software such as Zoom, allowing you to interact with the lecturer and peers and to ask questions. Lecture recordings also allow for more flexibility to revisit material, to revise for assessments and to enhance learning outside of the classroom. Some modules have extra resources in our virtual learning environment (Canvas), such as videos, slides and quizzes enabling further flexible study.  

Welsh Provision

At least 40 credits.

There are opportunities for Welsh speakers to study at least 40 credits of this postgraduate course through the medium of Welsh. Many University departments develop and offer Welsh medium or bilingual modules as part of their courses so you will need to discuss the possibilities with the relevant Programme Director. You can study a module or modules through the medium of Welsh where possible or submit your dissertation in Welsh with guidance from a subject specialist through the medium of Welsh.

Academi Hywel Teifi is here to support you throughout your time at Swansea University. We can offer you:

• Access to generous Welsh-language study  scholarships or bursaries .
• Access to the Arwain mobile app for the latest information about Welsh-medium courses and modules available to download free on the  App Store  and  Google Play .
• An interview through the medium of Welsh when applying for a place.
• Personal correspondence in Welsh, English or bilingually.
• The option to create and submit your coursework or sit exams through the medium of Welsh (even if you have chosen to study in English), and your work will be assessed in Welsh.
• A Welsh-speaking Personal Tutor.
• One-to-one support to improve your academic Welsh language skills.
• An opportunity to gain an additional free qualification that serves as evidence of your Welsh language ability for future employers.
• Membership of the Swansea University Branch of the Coleg Cymraeg Cenedlaethol.

Visit the Welsh Language Rights webpage for further information about Students' Welsh Language Rights.

Continuing to study through the medium of Welsh will be:

• a natural step for you if you have studied through the medium of Welsh at undergraduate level.
• a way of maximizing your chances of getting the best education.
• a way of receiving a high level of support as the study groups are smaller.
• a valuable addition to your CV and career development.

Meet Your Lecturers

You will be taught by a team of experienced academics from research, academic and industry backgrounds. Their wide-ranging knowledge and expertise are linked closely with the module content you are taught, ensuring you learn the most relevant and up to date information and develop the knowledge, professional skills and expertise needed to launch your career in management.

Find out more about our academic staff by viewing our  staff profiles.

Tuition Fees

Msc 1 year full time, msc 2 year part time.

Tuition fees for years of study after your first year are subject to an increase of 3%.

You can find further information of your fee costs on our tuition fees page .

You may be eligible for funding to help support your study. To find out about scholarships, bursaries and other funding opportunities that are available please visit the University's scholarships and bursaries page .

International students and part-time study: It may be possible for some students to study part-time under the Student Visa route. However, this is dependent on factors relating to the course and your individual situation. It may also be possible to study with us if you are already in the UK under a different visa category (e.g. Tier 1 or 2, PBS Dependant, ILR etc.). Please visit the University information on Visas and Immigration for further guidance and support.

Current students: You can find further information of your fee costs on our tuition fees page .

Funding and Scholarships

You may be eligible for funding to help support your study.

If you're a UK or EU student starting a master’s degree at Swansea University, you may be eligible to apply for Government funding to help towards the cost of your studies. To find out more, please visit our postgraduate loans page.

To find out about scholarships, bursaries and other funding opportunities that are available please visit the University's scholarships and bursaries page.

Academi Hywel Teifi at Swansea University and the Coleg Cymraeg Cenedlaethol offer a number of generous scholarships and bursaries for students who wish to study through the medium of Welsh or bilingually. For further information about the opportunities available to you, visit the Academi Hywel Teifi Scholarships and Bursaries page.

Additional Costs

Access to your own digital device/the appropriate IT kit will be essential during your time studying at Swansea University. Access to wifi in your accommodation will also be essential to allow you to fully engage with your programme. See our dedicated webpages for further guidance on suitable devices to purchase, and for a full guide on getting your device set up .

You may face additional costs while at university, including (but not limited to):

• Travel to and from campus
• Printing, photocopying, binding, stationery and equipment costs (e.g. USB sticks)
• Purchase of books or texts
• Gowns for graduation ceremonies

Study Tour module

This is a compulsory module for the MSc International Tourism Management. Please note that there is an additional cost associated with this module - this will vary according to destination, but will typically be between £500 and £1,000.

In the case of a student being unable to undertake the field trip for financial, personal or mobility reasons the School will make reasonable adjustments and/or develop alternative arrangements in conjunction with the student. Alternative forms of assessment in a more accessible location will be provided if appropriate. Eligibility for such alternatives will be established via the university’s extenuating circumstances process, which requires documentation in support of the requested alternatives to be submitted. This process should be initiated as early as possible, at the latest before the commencement of the module.

Careers and Employability

Swansea Employability Academy (SEA) will support you at each stage of your career journey helping you build a bright future.

Our career support services include:

• Employability workshops, employers’ talks, bespoke events and careers fairs
• Individual advice and guidance from professionally qualified Careers Advisers
• Help with finding jobs, internships, work placements and volunteering opportunities
• Access to information resources on a wide range of career management topics
• Funding to support student internship opportunities and Student Society/Club events.

We also provide help and advice for Swansea University Alumni up to two years after you graduate.

The School of Management also has a dedicated in-house Employability team offering additional support. During your time with us, you’ll have the chance to:

• Join our Employability Mentoring scheme and get mentored by an employer who can help you with the transition from student to working professional
• Get the opportunity to speak to our growing Alumni Community
• Work and network with employers from a range of national and multi-national companies through our seminars and events
• Boost your skills and meet employers during our Employability Module, which is run twice a year
• Take advantage of unlimited 1-2-1 support to develop your career experience
• Stay in touch for support for five years after you graduate

Academic Support

As well as subject specific support by college teaching staff and your personal tutor, the Centre for Academic Success provides courses, workshops and one-to-one support in areas such as:

• Academic writing
• Maths and statistics
• Critical thinking
• Time management
• Digital skills
• Presentation skills
• Note taking
• Revision, memory and exam techniques
• English language skills (if English is not your first language).

In addition, if you have a Specific Learning Difficulty (SpLD), disability, mental health or medical condition, the Centre for Academic Success have Specialist Tutors to support your learning, working alongside the Disability Office and Wellbeing Service to support all your needs and requirements whilst studying at Swansea University.

Please apply through the University’s central application system .

EU students - visa and immigration information is available and will be regularly updated on our information for EU students page.

Application Deadlines

We recommend that you submit your application to our courses as early as you can in advance of our application deadlines. Courses will close earlier than the application deadlines listed if all available places are filled. You can find further information on our Application Deadlines webpage.

Field Trips

We give you the opportunity to study a variety of tourism destinations. Previous trips have included visits to Penderyn Whisky – a premium whisky distillery and Parc y Scarlets rugby stadium, and a trip to Nepal. Field trips are designed to help you understand the complexities of managing a tourism destination.

In 2019 our students visited Nepal. The trip specifically looked at community development through tourism and included visits to Kathmandu, Annapurna and other rural areas that are beginning to explore the benefits tourism can have to their economic growth.

Visit to Nepal 2019:

iLearn Blog

• 8 Reasons Why You Should Study Tourism

8 reasons why you should study Tourism December 12, 2018

8 reasons why you should study Tourism

Tourism and travel courses will deepen your understanding about tourism as an activity, how the tourism industry is organised and developed, and how tourism influences society locally, nationally and globally.

The travel and tourism industry cover several types of careers from service to executive positions. There are also many different sectors available to work in, such as planning events for travellers, operating tours and booking travel arrangements.

Travel and tourism courses is in the practice-oriented field and is an interesting one. It is in constant growth and needs more and more skilled workers and innovators every year. There are so many good reasons why you should study travel and tourism:

• The chance to join a rapidly growing industry

Even with the economic crisis that has impacted many industries in recent years, hospitality and tourism are amongst the fastest growing areas of employment in the world. Some sources estimate that the number of people employed in the industry globally stands at over 100 million, and this doesn't look set to decrease any time soon. In addition, the rewards for talented and focused individuals are high. 

• You get to meet people from different cultures

One of the best things about travelling is meeting people from all walks of life. When you work in the tourism industry, this becomes a daily reality.

• It’s creative

As well as being a people-oriented industry, a great variety of tourism jobs require you to think on your feet and be creative. People who work in tourism have a crucial part to play, making sure that visitors have a fantastic experience and then go back home to spread the word.

• Every day is different

No matter where you study or what position you get in the tourism industry, it is guaranteed that almost every day is different. You will meet new people that come all around the world and they will make sure that no day is like another. Every tourist has different expectations, motivations, moods, experiences and opinions that will make your job interesting and also most likely a little bit challenging.

• Ethical Benefits

It is important you stay true to your ethics. The tourism industry has an incredible economic value for a country’s economy and people, and also hugely benefits local communities through the creation of jobs with fair wages without exploiting the local community and environment. 

• Tourism is global

First and foremost tourism is a global industry. From Antarctica to space there are tourists everywhere. By studying tourism only the sky is the limit to where you can work and what you can do.

• It’s not 9-5

It involves a great deal of variety, not only in terms of the hours you can work but also in the kind of work you do.

• Career Choices

The career prospects in the travel and tourism industry are fantastic and offer endless opportunities to those driven to succeed. There are a wide range of jobs available in a variety of sectors including Travel Agencies, Travel Wholesalers, Visitor Information Centres, Tour Operators, Cruising, Transport, Events and Tourism Services. There is a job opportunity to suit everyone in the tourism industry and this allows you to work in any kind of place or climate, whether it be a routine 9-5 job or a role that requires you to travel regularly to keep things spontaneous and interesting.

Looking to study a travel and tourism course in London? Contact us to find out more about the tourism courses we can offer you at London TFE.

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Five reasons why it makes perfect sense to study hospitality management

GLION SPIRIT

In this article

There are so many subjects to study for a Bachelor’s degree, why choose hospitality? If you want to know the answer to that question – or more precisely, five answers – then read on…

Do you love to travel and experience new places? Do you enjoy team working and interacting with people? Are you hungry to make a career in a dynamic and fast-growing industry? If the answer to any or all of these questions is ‘yes’ then studying for a hospitality degree might just be the best decision you ever make.

Why study hospitality management

Whether you want to work in the hospitality industry or are looking for a qualification that opens doors, a hospitality management program is a great way to boost your career and get started in a number of industries. 

It’s perfect if you’re passionate about providing exceptional guest experiences, interested in the intricacies of managing a business in the service sector, or simply drawn to the idea of working in a fast-paced and diverse environment, studying a hospitality management course can help you prepare for high level hospitality roles. 

Having a professionally-focused degree to your name has a direct impact on the level at which you can expect to enter the hospitality industry.

In fact, in some fast-developing markets, it can be hard to get a hospitality job at all without a relevant qualification.  

According to research by consultants Oliver Wyman, some 83% of entry-level hospitality jobs offered in China demand a Bachelor’s degree, with 61% for India. And when it comes to industry specialization the two markets are equally demanding, with a respective 74% and 83% requirement for a hospitality related education. This means that if you want to work in these exciting emerging fields, getting a hospitality management degree is almost essential. 

While these hard numbers are compelling, the reasons to study hospitality management go much deeper, touching on what you want to be – and where you want to go – as an individual. Let’s look at more reasons why you should study hospitality.

5 Reasons why hospitality management is degree choice for you

Here are five compelling reasons why pursuing hospitality management could be the perfect fit for your future success, and all the benefits you’ll get from picking the right course.

1. It delivers the industry-specific knowledge you need

A successful career in the hospitality industry requires specific knowledge and skills. It’s possible to develop these through years of first-hand experience; but studying for a specialized degree accelerates your learning, enabling you to aim for a manager-in-training or similar fast-track hospitality graduate trainee role.

A typical hospitality business degree provides you with a thorough understanding of the industry’s inner workings, including:

• Hotel operations: understanding the various departments within a hotel, including front office, housekeeping, food and beverage, and reservations. This includes learning about room management, guest services, and revenue management.
• Food and beverage management: knowledge of restaurant operations, menu planning, food safety and sanitation, beverage management, and customer service techniques specific to the dining industry.
• Event planning and management: skills in organizing and executing events, conferences, weddings, and other gatherings, including venue selection, logistics, budgeting, and marketing.
• Tourism and destination management: insight into tourist behavior, destination marketing strategies, sustainable tourism practices, and the economic impact of tourism on local communities.
• Hospitality law and ethics: understanding legal and ethical considerations in hospitality operations, including contracts, liability issues, labor laws, and compliance with industry regulations.
• Revenue management: Techniques for optimizing revenue and profitability, including pricing strategies, demand forecasting, inventory management, and distribution channel management.
• Customer relationship management (CRM): Strategies for building and maintaining customer loyalty, managing guest feedback and complaints, and utilizing technology for personalized guest experiences.
• Cultural competence and diversity: Awareness of cultural differences, sensitivity to diverse guest needs, and strategies for creating inclusive environments in hospitality settings.
• Hospitality technology: Familiarity with hospitality-specific software and technology solutions, such as property management systems, point-of-sale systems, online booking platforms, and customer relationship management software.
• Entrepreneurship and small business management: Knowledge of entrepreneurial principles and practices relevant to starting and managing hospitality-related ventures, such as boutique hotels, bed and breakfasts, or independent restaurants.
• Sustainability and environmental management: Understanding the importance of sustainable practices in hospitality operations, including energy efficiency, waste reduction, green certifications, and eco-friendly initiatives.
• Risk management and crisis communication: Preparedness for handling emergencies, crisis communication, and risk mitigation strategies to ensure guest safety and protect the reputation of hospitality establishments.

This knowledge can help you excel in various roles within hospitality, from hotel management to event planning. Furthermore, it will bring you up-to-date with industry trends and changes, making you a valuable asset to any organization.

2. You’ll open doors to a diverse and rewarding career in hospitality and beyond

You’d be surprised at the sheer breadth of hospitality jobs on offer. From revenue management to digital marketing, from guest services to food & beverage, and from event planning to human resources. Whatever your career ambitions, there’s a hospitality job that can fulfill them.

And of course a hospitality career is about far more than just hotels. It also encompasses the wider experience economy including sports and events, casinos, private travel, luxury vacation rentals, spa & wellness, and much more.

But that’s not all. With their exceptional blend of hard and soft skills, Glion graduates find doors opening to a vast spectrum of industries outside hospitality; some of which might surprise you! Take a look through our alumni stories and you will find people working in banking and finance, real estate, technology startups, you name it. The only limit to your potential career options is your own imagination!

Are you serious about a career in hospitality?

Download our brochure to discover more about our programs and where a hospitality degree can take you.

3. You’ll acquire transferable skills

You may have heard the expression ‘non-linear career’. What it means is that today’s employees typically progress by bouncing between roles and industries, rather than following the more direct and linear career trajectory that was common among previous generations.

It makes a career more exciting and stimulating, offering opportunities to take chances and try new things in new locations. But the ticket for this non-linear trip is possessing transferable skills that your future potential employers are looking for.

While a hospitality business degree provides you with industry-specific knowledge, it also helps you develop a set of transferable skills that can be applied to other sectors and roles. By acquiring these skills, you can enhance your employability across various industries. These skills include:

• Communication skills: students learn how to communicate clearly and professionally with guests, colleagues, and other stakeholders, both verbally and in writing. Effective communication is essential in any industry.
• Problem-solving: hospitality management programs teach students how to identify and address problems that may arise in various aspects of hospitality operations, from guest issues to logistical challenges.
• Teamwork: hospitality is a team-oriented industry, and students learn how to work collaboratively with colleagues from diverse backgrounds to achieve common goals.
• Leadership: aspiring hospitality managers learn essential leadership qualities such as decision-making, delegation, motivation, and conflict resolution to effectively lead teams and drive organizational success.

4. You’ll graduate with real-world professional experience

Many hospitality business degrees – including Glion’s – offer hands-on learning opportunities through internships as well as business projects that enable you to work with real companies. Experience such as this is worth its weight in gold, and it should be a prime consideration when you are choosing your program.

Internships in particular provide you with an opportunity to gain practical skills and first-hand insights into the industry. For example, you may be able to shadow a hotel manager or restaurant manager; or work with a team of event planners to plan a conference. This direct professional experience can help you build your confidence, gain practical skills, and make valuable industry connections. Additionally, it can help you identify the areas within the hospitality and tourism industry that interest you the most.

Learn more about internships

General Education

Where in the world will your Glion internships take you?

HOSPITALITY UNCOVERED

Hospitality and Tourism Internships

Polynesian paradise: how an internship in Bora Bora fueled one student’s passion for hospitality

Emirati internship lets Master’s student Iulia see luxury hospitality from the ‘other side’

5. access powerful hospitality networks.

Networking is crucial in any industry, and hospitality is no exception. Hospitality programs often have strong ties to the industry which provide students with valuable access to industry professionals, allowing you to make connections and gain insights into the field. 

Not only this, but you can also add the network connections you make through your professional internships and business projects, field trips, and industry visits; not forgetting your expert faculty, who are only too happy to stay in touch with graduates and offer advice about working in the hospitality industry when asked.

Networking isn’t limited to professionals—it also includes connecting with fellow students and peers. Building relationships with classmates who share similar career aspirations can lead to collaborative projects, study groups, and future professional partnerships.

By studying at Glion you will join an élite, worldwide alumni network that is now 16,000-strong and counting! 

Glion alumni are only too happy to support one another in their business and career endeavors. The network is your ready-made, gold plated international contact book; once you are part of it you will be able to interact with fellow alumni online as well as participate in exclusive alumni events staged throughout the world.

It means you are never alone, no matter where – or to which industry – your career takes you. That’s an incredible extra return on your investment in a Glion education!

The benefits of studying hospitality abroad

Studying hospitality management abroad offers a unique and enriching experience that goes beyond the classroom. Here are several great benefits of pursuing your hospitality degree in a foreign country:

• Cultural immersion: studying hospitality abroad provides an unparalleled opportunity to immerse yourself in a new culture. By living and studying in a foreign country, you’ll gain firsthand insight into different customs, traditions, and ways of life, fostering cultural awareness and appreciation.
• Language proficiency: many hospitality programs abroad are conducted in English, but studying in a non-English-speaking country can also provide an excellent opportunity to learn or improve your language skills. Proficiency in another language, such as Spanish, French, or Mandarin, can significantly enhance your career prospects in the global hospitality industry.
• Global perspective: hospitality is an inherently global industry, and studying abroad exposes you to diverse perspectives and practices from around the world. By learning alongside students from different cultural backgrounds and studying under international faculty, you’ll gain a broader understanding of global hospitality trends and best practices.
• Networking opportunities: studying abroad allows you to connect with industry professionals, fellow students, and alumni from around the globe. These connections can open doors to internships, job opportunities, and collaborations in various countries and sectors within the hospitality industry.
• Personal growth: studying abroad requires independence, adaptability, and resilience—qualities that are highly valued in the hospitality industry. Living in a foreign country challenges you to step outside your comfort zone, develop problem-solving skills, and become more self-reliant, fostering personal growth and maturity.
• Enhanced career opportunities : a degree from an internationally recognized institution can significantly enhance your hospitality management career prospects. Employers value the global perspective, cultural competency, and language skills that are gained from studying abroad, making you more competitive in the job market.
• Lifelong memories and experiences: studying overseas is a once-in-a-lifetime experience that creates lasting memories and friendships. Exploring new cities, trying exotic cuisines, and immersing yourself in different cultures will enrich your life and broaden your horizons in ways you never imagined.

@glion.spirit This semester, our Bachelor students in International Hospitality Business went to #Munich for their field trip! 🇩🇪 During their academic curriculum, they have the chance to immerse themselves in hospitality enterprises in a selected European city. Find out what they did during this field trip! ✈️ #Glion #Munich #FieldTrip #Travel #Europe #Hospitality #Trip #Bachelor #City #Germany ♬ Positive Vibes – Soundbeaver

Study hospitality managment at Glion and launch your career in the global hospitality industry.

Glion is a world-renowned hospitality school with over 50 years of experience. Our Bachelor program is designed to give you the knowledge, skills, and network you need to succeed in the global hospitality industry.

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Bachelor’s Degree in Tourism and Hospitality Management

Program presentation

Become a future leader in the tourism sector and get ready to lead tourism, digital, hospitality, or event businesses. The Bachelor’s Degree in Tourism and Hospitality Management enables you to acquire the necessary skills to lead companies and boasts a special focus on sustainability and digital transformation. Students also have the possibility of doing internships or academic exchanges for up to one year abroad and earning a dual degree.

Key information

4 academic years

240 ECTS credits

September 2024

Monday to Friday: 9:00 am – 2:30 pm

100% in English

International Dual Degree

Kedge Business School (France)

Why study the Bachelor’s Degree in Tourism and Hospitality Management at IQS?

Possibility of doing the Dual Bachelor’s Degree in Tourism and Hospitality Management + Marketing.

International exchanges with foreign universities.

Internships with Spanish or foreign companies.

Degree accredited by the AACSB.

The international dimension of the degree gives you the opportunity to work and study abroad.

You’ll be able to learn languages other than English, such as German or French.

Doble Titulación Internacional

BACHELOR IN MANAGEMENT

Kedge Business School (France) As a student of the Bachelor’s Degree in Tourism and Hospitality Management you will be able to study abroad for a one-year exchange at the Kedge Business School and earn a dual degree.

Kedge Business School is accredited by the three most influential and renowned international accreditation bodies, holding the triple crown of recognition (AACSB, EQUIS, AMBA).

Management laboratories with cutting-edge technology.

Objectives and competences

The  Bachelor’s Degree in Tourism and Hospitality Management  aims to prepare future managers in the tourism and hospitality industry.

By studying tourism and hospitality management at IQS , you will combine learning competences to manage and lead companies in the tourism and hospitality sector and develop skills related to hospitality, essential for offering customers excellent service.

The bachelor’s degree is structured along three main lines:

• Academic rigour : the curriculum includes solid theoretical and hands-on education that will enable you to launch your career, prepared to take on new knowledge, and ready for the ever-changing demands of tourism and hospitality.
• International dimension : this bachelor’s degree embraces the world and emphasizes studying foreign languages, exchanges with international universities, and networking with the global tourism and hospitality industry.
• Career development : you will begin to launch your career on the very first day through close collaboration between the university and the business world.

IQS Experiences

Meet our students.

If you want to discover what university life is like at IQS and find out all the details about this bachelor’s degree, who better to tell you about it than our students?

At IQS, each student is a story of motivation, dedication, and success. Through their experiences, you’ll be able to get a more accurate view on the bachelor’s degree, the subjects taught, and the professional impact it has on students.

The Bachelor’s Degree in Tourism is very well designed as, apart from the semesters in Barcelona, it also offers partner universities where you can go to study.

Exchange programmes

During the  second semester   of the third year  in the IQS Bachelor’s Degree in Tourism and Hospitality Management, students have the opportunity to spend an academic semester at one of the foreign universities in our network of international partners. During their time abroad, students take optional subjects related to tourism and hospitality management for which transfer credits are earned.

Students can study abroad both within the framework of the European ERASMUS programme and through our bilateral agreements with various American and Asian universities.

Your career starts here

If we ask ourselves the question,  what can I work on if I study tourism and hotel management , the first thing we think of is a tourist guide. Although it is a possible option, the professional opportunities offered by the Degree in Tourism and Hotel Management of IQS are  very wide , since they cover positions of responsibility in  hotel companies, management of tourist companies, management of destinations, brokerage, restaurant companies , consultancy or events  to work positions in other related industries where hospitality and customer service are fundamental.

Upon completing their studies, graduates of the Undergraduate Programme in Tourism and Hospitality Management will be prepared to  manage and lead tourism and hospitality organizations   and companies engaged in the tourism, hospitality, and leisure sector .

Career opportunities

Hotels and other accommodation companies, organization of events, conferences, fairs, conventions, and incentive programmes, tourism and hospitality sector intermediation and distribution, tourism consulting and training, businesses and product and activity creation related to the various types of tourism, transport and logistics, complementary tourist service companies, destination planning and promotion, dining services, entrepreneurship, professional internships.

Internships in tourism are of vital importance. In a highly competitive market, graduates need to be able to maximise their chances of developing a successful professional career . Enhancing the employability of students is a priority for IQS , which is why students will undertake a period of external internships lasting between 4 and 6 months as compulsory training in national and international companies in the tourism sector.

• Initial contact with real-world work experience
• They will guide you according to your professional interests
• They provide a real opportunity to apply the theoretical knowledge and skills acquired.
• They give you the possibility to get a job .
• They give the curriculum vitae a distinctive character .

Leadership Team

Daniela Mónica Freund de Klumbis, PhD

Department of Tourism and Hospitality Management

Flavio Vasconcellos Comim, PhD

Dean of the IQS School of Management and Department of Ethics and Christian Thought

Albert Fornells Herrera, PhD

Department of Quantitative Methods

Francesc Teixidó i Navarro, PhD

Projects and Data Department and Department of Tourism and Hospitality Management

Gilda Hernández Maskivker, PhD

Gisela Domínguez Picart, PhD

IQS Careers and Department of Tourism and Hospitality Management

Jan-Hinrich Meyer, PhD

Department of Business Management

Jordi Sales Zaguirre, PhD

Jorge Peralta Ramos

Juan Francisco Puertas Montoro, PhD

Ricard Santomà Vicens, PhD

Dean of the IQS School of Management and Department of Tourism and Hospitality Management

Admissions process

Online pre-registration

To apply for admission to one of our bachelor’s degrees, you must submit various documents to us so we can assess your application. Create an account and sign in here. You must save and remember your username and password as they will enable you to continue the process you have started.

Documentation to upload

• Valid ID/Passport
• Passport-style photograph in colour with a white background in jpg format (176×220 pixels).

Students from the Spanish educational system:

• Grades from your 1st year secondary school baccalaureate studies and completed grades from your 2nd year.
• PAU exam grades (if you already have the results).
• If you are studying an Advanced Vocational Education Cycle (CFGS): your updated academic transcripts.
• If you have started a degree at another university: academic transcripts.

Students from outside the Spanish educational system:

• Grades from your last two academic years prior to accessing university.
• Credential granting you access to the Spanish university system issued by UNEDasiss or favourable decision approving your previous studies prior to accessing university.

Admissions test:

You must select the date to take the admissions test when making your application, based on the established calendar.

Pre-registration payment

During the process, you must pay a €125 administration and processing fee for your application. Payment can be made online by credit or debit card. This amount will be refunded only in the event that a student is not admitted to the studies, notwithstanding the right of withdrawal under the legally established terms.*

The  ONLINE admissions test is a psychometric test  and also includes an  English level test that you must take regardless of whether or not you have an official language certificate.

Admissions tests will be sent by email at 3:30 pm (Spanish time) on the date you have selected. The duration of the test is approximately  three hours  and you have 24 hours to take the test: from 3:30 pm on the day the test begins until 3:30 pm the following day.

The Admissions Committee will decide on your admission based on your studies, academic results, and the admissions test. The Admissions Committee will inform you on your admission by email within a maximum period of 15 days from the date you took the admissions test (not counting holiday periods such as Christmas and Easter).

A student’s admission is conditional upon meeting the academic requirements necessary for accessing bachelor’s degree studies.

The pre-enrolment payment is  mandatory  and is the step that must be taken before the enrolment period opens, during which time students must formalize their enrolment.

Once admitted, you have a period of  two weeks  to make your pre-enrolment payment on the online pre-enrolment platform by credit or debit card. Otherwise, it will understood that the student is not interested in continuing with the process and their pre-enrolment will be cancelled.

Pre-enrolment does not entail an additional cost as the sum will be deducted from the total tuition fees when payment is made. The payment is only refunded in the event that a student does not meet the requirements to access studies at IQS (not having passed the PAU exams, not passing studies prior to accessing university, or not having obtained their student visa), notwithstanding the right of withdrawal under the legally established terms.*

Pre-enrolment tuition fee for the Bachelor’s Degree in Tourism and Hospitality Management: €1,000

The enrolment period will open starting the last week of  June . Pre-enrolment only ensures that a student can enrol in a bachelor’s degree up to 15 days after the opening of the enrolment period. Otherwise, it will be understood that the student is not interested in continuing with the process.

We will send an email with the  credentials  and instructions to proceed with your enrolment.

Scholarships and financial aid

IQS offers three different types of scholarships for undergraduate students. To apply for a scholarship, students must have pre-registered and have been admitted to one of our bachelor’s degree programmes. Apply for the scholarship that best suits your needs based on your situation and circumstances. Discounts are also available to students from a large family or who have a sibling studying at IQS.

Type of financial aid

Academic Excellence

This scholarship is awarded to new students with the best academic transcripts from Spain and Andorra.

Financial Aid

This scholarship is awarded to students who reside in Spain or Andorra and have financial needs.

International Students

This scholarship is awarded to students who reside outside of Spain, have financial need, and have excellent academic performance.

Quality and accreditations

IQS is strongly committed to quality and has established different processes to ensure continuous improvement through the IQS School of Management Quality Committee.

IQS is an institution accredited by the AACSB (Association to Advance Collegiate Schools of Business, USA), the first international accreditation organisation for studies in the areas of business and accounting. IQS School of Management’s Bachelor’s, Master’s and Doctoral programmes enjoy such accreditation and international recognition.

Accreditation by the AACSB (Association to Advance Collegiate Schools of Business, USA) of all IQS School of Management studies.

IQS School of Management formally applied for membership of the AUDIT programme on 18 July 2011, in the extension mode. To this end, it adopted the design of the Internal Quality Assurance System (IQAS) of IQS School of Engineering, which had been submitted to the Agency for the Quality of the University System (AQU) for evaluation in the AUDIT 2009 call and positively assessed on 22 April 2010.

On 13 December 2012, a positive assessment was received from AQU for the design of the IQAS of the IQS School of Management.

Degree Monitoring Report (IST) 2021-22

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Dual Bachelor’s Degree in Tourism and Hospitality Management and Marketing

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Why Study Hospitality Management? The Benefits of the Master of Management in Hospitality Degree

Is hospitality management the right path for you? Why should you get a degree in hospitality management? If you love building human connections, working in a global team, and you are ready to take on the challenge of thinking creatively, then studying hospitality management might be a great option for you!

There are many other reasons why you should choose to study hospitality. Earning a degree in Hospitality Management prepares you for a wide variety of careers in different sectors of hospitality, enables you to transform the industry with innovative ideas, and offers you exciting global opportunities. 

Work in a Dynamic Industry

Many people might have a misconception that working in hospitality is just greeting a customer or serving a meal. In fact, hospitality management is a dynamic and ever-evolving industry encompassing many fields such as hotel management , real estate, tourism, events, restaurant experience, and health and wellness. 

Within each sector of hospitality, organizations have different departments and job opportunities for highly educated professionals. From operations and customer services to sales and marketing, opportunities in the industry are unlimited. 

Ignite Innovation in the Hospitality Industry

Impacted by the COVID-19 pandemic, the hospitality industry is undergoing a dramatic change. While the pandemic disrupted the whole industry, it also opened the door for innovation in hospitality. Since the pandemic, novel solutions and new business models such as online orders, virtual experiences, and contactless services have been springing up. If you want to be part of the revolution and shape the future of hospitality, there is no better time to start your journey. 

By earning a master’s degree in Hospitality Management, you are empowered with creative problem solving and entrepreneurial thinking skills to transform businesses in the industry.

Global Opportunities

Hospitality management is a great option if you are interested in having a global experience. Many well-known businesses in the hospitality industry have offices across the world such as IHG Hotels & Resorts, Marriott, and Airbnb. By studying and working in hospitality, you have the chance to experience different cultures and be part of a truly global team.

To prepare you for the international work environment, Boston University SHA’s Master of Management in Hospitality (MMH) degree offers a study abroad program in Paris at the ESSEC Business School with the option to take a relevant internship in France or other countries throughout the European Union.

Develop In-demand Skills

By studying hospitality management, you can acquire tangible in-demand skills that employers look for in candidates. You not only learn the upper-level management skills and the operation processes in hospitality, but you may also develop marketable skills such as teamwork, leadership, design thinking, finance and budgeting, as well as marketing. 

The master’s degree in Hospitality Management offered at BU SHA enhances your skills through hands-on internships and team projects, enabling you to develop practical skills that can be applied directly to your current or future workplace. It also increases your competitive advantage and gives you the confidence to climb the career ladder. 

Build a Strong Hospitality Network

When you enroll in a Hospitality Management program, you can share your passion with like-minded peers and build lifelong friendships. The BU School of Hospitality, for example, provides you with a tight-knit community where you can collaborate with hospitality professionals and faculty from across the world. When you graduate from SHA, you are part of the strong alumni network where you can keep expanding your professional connections to support your career endeavors. 

Study Hospitality and Earn a Master of Management in Hospitality Degree 

Hospitality Management is an excellent choice for those who thrive on human interactions and in a dynamic working environment. Start your journey with Boston University School of Hospitality Administration’s leading-edge Master of Management in Hospitality degree . 

Ready to learn more about the MMH program to see if it’s right for you? Contact us today!

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Because Hospitality Education Develops Essential Job Skills for the Future

Problem Solving

"EHL graduates are Thinkers. They are creative and pragmatic problem solvers who can work in complex and uncertain situations using appropriate technology to analyze and critically assess data using strong analytical and deduction skills."

Working Well with Others

"EHL graduates are refined Hosts, who display courtesy and are able to adapt to various social contexts. They are open-minded Humanists, cultivated, knowledgeable about humanity and sensitive to cultural differences."

Developing Leadership

Another skill set that tops the lists is leadership and social influence, or persuasion. Leadership qualities are not genetic or related to one's personality type, they are qualities that students can develop by gaining confidence in their knowledge and skills and by becoming aware of the social, environmental and cultural implications of their actions.

Leadership involves influencing others to achieve a common goal and EHL students learn to become leaders through their group projects, student committees, and internships. With each experience, they receive feedback and strive for better results, gaining confidence along the way.

"As future leaders in hospitality and related industries, EHL graduates demonstrate leadership, team spirit, and can communicate effectively in a multicultural context. They are responsible citizens, who contribute to economically and socially sustainable development, through their understanding of environmental, societal and ethical issues."

Innovating & Being Creative

Active Learning

Hospitality education is future-proof.

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Study Tourism Management

Study Tourism Management at JCU through the Bachelor of Business. Stand out from the crowd and boost your organisational and interpersonal skills with this hands-on degree. You’ll develop expertise in a variety of decision-making and planning scenarios that will help you build an exciting and diverse career in the tourism industry.

• Bachelor of Business

What is tourism management?

In many countries, including Australia, tourism is an important part of the economy. As our global desire for international tourism has grown, so too have employment opportunities across the industry.

In the 2018-2019 financial year, just over 9 million international visitors came to Australia for the purpose of tourism.*

Tourism expenditure contributes billions of dollars to the Australian economy each year, and it is same in many countries across the world.

Tourism is an industry that attracts those with a love of adventure, who enjoy working with people, have a deep appreciation for the delights their location has to offer, and who want to actively create brighter and more sustainable futures for the communities in which they live and work in.

Tourism management draws on core skills and experiences from several sectors to ensure the smooth organisation, management and oversight of the tourist experience. It requires knowledge of hospitality, travel, event management and creative industries, as well as a high level of interpersonal, problem solving and time management skills.

Tourism management roles involve all aspects of business including human resource management, partnership management, project management and marketing. As locations and experiences within the industry compete for tourist dollars, skills in attracting clients to your particular business, event or destination will see you succeed. Many tourism managers work for local or national tourism bodies and government agencies and facilitate the promotion of their location on the domestic and international stages.

This field can also be very hands-on . You may find yourself involved with the customer service aspects of the job, working in social media, managing stakeholder and community groups, and organising events.

Tourism management requires an in-depth knowledge of your business or destination , as you must be able to offer tourists a variety of options and adapt to their needs quickly and confidently. You will also have a strong knowledge of consumer behaviour , and particularly how people behave and make choices when travelling as tourists.

The tourism industry can see you working in a variety of exotic locations, both within Australia and internationally. Embrace the opportunity to work from some of the most desirable locations in the world.

* Tourism Australia, 2019, Annual Report

Discover JCU's Bachelor of Business

Develop your management and organisation skills and become empowered to effectively run a variety of tourism events and operations with JCU's Bachelor of Business.

What does a tourism manager do?

Tourism managers can be involved in every stage of organising and promoting a tourist’s journey. They are skilled at ensuring their destination is presented to the world as idyllic, exciting or the place to be.

You may find yourself contributing to the marketing of your destination. This could involve writing copy, shooting stunning pictures and designing an effective campaign that attracts new visitors to your region. Your understanding of travel trends and what makes a location desirable to different target markets will assist you here.

As a tourism manager, you may work for your local council or governing body. Here, your role may be to conceive, pitch and implement events that draw tourists to the area. You may find yourself liaising with local vendors, using social media to promote events and organising performances or talks for tourists to attend. Your strong organisational skills and experience in decision-making will be assets to your career progression.

Food and tourism go hand-in-hand, as tourists search for the most authentic, delicious or affordable cuisine on their travels. Tourism managers often work within or with hospitality venues to ensure the culinary attractions are just as enticing as the leisure offerings. You may find yourself coordinating food and beverages for a major hotel chain, or at a tourist hot spot. Food-based events are also increasingly being used to attract tourists to regional areas, with concepts such as ‘farm-to-table’ growing in popularity.

With their specialist skillset, tourism managers may also be required in more niche areas. You may find yourself working for a private enterprise, designing curated experiences for individual clients or groups. Here, you will work closely with other tourism-focused services to meet your client’s needs and ensure their experience is one of a kind.

Explore your study options in Tourism Management

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Kickstart your career with real-world industry experience and knowledge across the business sphere. Be ready today for tomorrow by learning how to analyse current trends to predict future priorities. Pursue profit and manage loss by developing effective strategies that are fit-for-purpose and unique to a business’s needs. Become a professional who can lead an organisation, support its strategy and innovate its operations.

• Townsville: January, May, September
• Cairns: January, May, September
• Brisbane: January, May, July, September, November
• Online: January, May, September

Explore the important and challenging work of balancing profit, policy and conservation. Develop your expertise in economic principles, sustainability practices and quantitative scientific methods. Emerge with organisational and critical analysis skills that will see you well-equipped to work within the fields of environmental policy, sustainability consulting or international business.

Give your career a far-reaching, competitive start with this double business and law degree. Pair your business insight in accounting, economics, management, marketing or tourism, with a strong understanding of legal principles to bring unparalleled expertise to future roles. You'll gain practical experience through real-world case scenarios, internships and mock trials in 'moot' e-court facilities. This course is an approved qualification to practise law in Queensland.

• Townsville: February, May, September
• Cairns: February, May, September
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With an advanced understanding of human behaviour and motivation, a Bachelor of Business — Bachelor of Psychological Science will empower you with the skills to maximise your employability and stand out in your future workplace. Your critical thinking, decision-making skills and knowledge of business operations will be bolstered by an understanding of what motivates employees and how to create healthy, productive work environments.

• Townsville: February, July

Boost your employability with JCU Commerce. Get a head start with tailored industry experience and build your network through practical learning opportunities. In assisting individuals at tax time or navigating trade with international businesses, your studies will equip you with the knowledge and skills to drive success in a diverse career.

Be equipped to pursue new professional roles or areas of industry as you enhance your career with a specialisation in business administration. Develop contemporary management and leadership skills and learn how to strategically analyse, plan and implement decisions in the workplace. Graduate eligible for positions in management, consultancy and market research.

• Brisbane: January, May, September

What jobs are there for tourism management specialists?

Tourism management provides a vast array of job opportunities, meaning you can find a role that suits your skills, experience and passion.

When you study tourism management at JCU, you’ll develop the industry know-how and organisational skills to succeed within Australia, or internationally. Graduates take roles with small, large and multinational organisations, while others take the plunge and set up their own businesses.

JCU Business students who study Tourism Management understand the principles of commercial enterprise and have a broad knowledge base, combined with subject-specific expertise. Our graduates are equipped to make lasting contributions to their fields in a variety of different tourism jobs.

With a JCU Bachelor of Business, majoring in Hospitality and Tourism Management, you could find work in roles such as:

• Tourism marketing manager
• Hotel manager
• Tourism and events manager
• Travel agency manager
• Tourist attraction operator
• Guest and public relations manager
• Tour package creator
• Visitor experience designer
• Destination planner
• Tourism sustainability project manager
• Events and conference organiser
• Public relations officer.

Why study Tourism Management at JCU?

Now, more than ever, innovative thinking is vital in helping the tourism industry to continue to flourish. When you study Tourism Management at JCU, you’ll receive an education that encourages you to become future-focused and design innovative responses to industry challenges.

JCU’s focus on practical learning means you’ll get experience in tourism management from the early phases of your degree. Our knowledgeable lecturers draw on their industry experience and connections to provide you with real-world applicable scenarios. Our small class sizes provide a supportive environment.

Take advantage of the JCU Work Integrated Learning program to gain experience in the field. JCU campuses are located on and adjacent to some of the most desirable tourist destinations in the world. You’ll have the unique opportunity to forge network connections and undertake work experience in tourism-heavy locations.

Extend your employability further by taking advantage of the JCU Professional Development program, which can be completed alongside your degree.

A Bachelor of Business at JCU, majoring in Hospitality and Tourism Management, is available at multiple campuses and can be studied flexibly. JCU understands that tourism management is not always a business hours career, so nor should your degree be. Consult the handbook to explore which majors are available at each campus.

Student Bachelor of Business

“Choosing to study Business at JCU is one of the best decisions of my life. The staff provide teaching that draws from both academia and real-life experience. The College enables students to experience more than just studying, by providing networking and professional development to enhance our education and future careers.”

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Discover Tourism Management at JCU

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