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Product development.

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Sports Tourism

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What it is : Sports tourism is a type of tourism activity which refers to the travel experience of the tourist who either observes as a spectator or actively participates in a sporting event generally involving commercial and non-commercial activities of a competitive nature.

Why it Matters : Sports tourism is a fundamental axis, generating around 10% of the world’s expenditure on tourism. It has an estimated growth rate of 17.5% between 2023-2030, moving masses intra and intercontinentally. Sports tourism can promote social, economic and environmental action, it accelerates development and can leave a long-lasting positive legacy.

Sports and Tourism are interrelated and complementary. Today, sports tourism is one of the fastest-growing sectors in tourism. More and more tourists are interested in sport activities during their trips whether sports are the main objective of travel or not. Sport events of various kinds and sizes attract tourists as participants or spectators and destinations try to add local flavours to them to distinguish themselves and provide authentic local experiences. Mega sport events such as the Olympics and World Cups can be a catalyst for tourism development if successfully leveraged in terms of destination branding, infrastructure development and other economic and social benefits.

Sports Tourism Events

1 st World Sports Tourism Congress

2 nd World Sports Tourism Congress

UN Tourism International Conference on Tourism and Sports

UN Tourism / South Africa International Summit on Tourism, Sport and Mega-events

UPCOMING SPORTS TOURISM EVENTS

3 rd World Sports Tourism Congress (more information coming soon)

UN TOURISM PUBLICATIONS ON SPORTS TOURISM

Sport & Tourism

Sport and Tourism are two driving forces for the promotion and sustainable economic development of tourism destinations. To better understand the links between tourism and sport and to increase the awareness of the benefits of their joint contributions, UN Tourism and the International Olympic Committee (IOC) jointly organized the First World Conference on Sport and Tourism in Barcelona on 22-23 February 2001. This publication contains the studies prepared for the Conference as well as the speeches delivered there.

Sport Tourism and the Sustainable Development Goals (SDGs)

Tourism can contribute to sustainable development and the achievement of the 17 Sustainable Development Goals (SDGs). This overview illustrates how sport tourism can contribute to the SDGs and what needs to be considered when developing sport tourism to ensure its contribution to sustainable development. The comparative strength of sport tourism lies in: Engagement in physical activities; Opportunities for interactions; and High development potential almost anywhere. Thanks to these characteristics, sport tourism can play an important role in achieving various SDGs if developed with consideration.

Maximizing the Benefits of Mega Events for Tourism Development

A mega event benefits a host destination in terms of attracting visitors to the event and drawing global attention to the destination. However, in addition to such short-term benefits, it can be a catalyst for longer-term tourism development in various aspects from economic to social. This publication on Maximizing the Benefits of Mega Events for Tourism Development provides practical references on what a host destination can do to fully leverage the event opportunity for tourism development with a variety of illustrative cases. Although the report refers to insights from mega events, the practical references can be applied to any scale of events in any destination.

Walking Tourism – Promoting Regional Development

Walking tourism is now one of the most popular ways to experience a destination. It allows tourists to better engage with local people, nature and culture. It also meets the growing demand of travellers of outdoor activities in general, including when they travel. Walking tourism can be developed anywhere as a sustainable tourism offer with a relatively small investment. It can bring about social and economic benefits to residents and communities if properly developed and managed. This report showcases various successful examples of walking tourism and aims to serve as a practical reference for destinations with a focus on the role of walking tourism in regional development.

Sports Tourism in Latin America

Tourism and sport are key cultural elements of today’s world and have significant impact on modern society and international tourism. With this in mind, the WTO has carried out a new study aimed at providing a more complete analysis of the role that sports tourism and sports in general among the products offered in Latin America by European tour operators and tourism websites.

Sport and Tourism – Introductory Report

Sport and Tourism have a major socio-economic impact, appreciated in most civilian societies and increasingly recognized by governments. This is one of the many conclusions of this report which was prepared for the First World Conference on Sport and Tourism jointly organized by the International Olympic Committee (IOC) and WTO.After developing a theoretical framework for the system of Sport and Tourism and analysing the future trends of sport and sports tourism this report looks at the different socio-economic impacts of sport and tourism and how they can be managed best.

Sport Activities during the Outbound Holidays of the Germans, the Dutch & the French

The World Tourism Organization (WTO) and the International Olympic Committee (IOC) prepared this study on the level and characteristics of the sport activities engaged in during holidays abroad. Germany, the Netherlands and France were chosen for this study. These countries ranked among the leaders in terms of international tourism expenditure in 1999. Even though this study does not cover all the major generating markets, we are sure that it gives a clear picture of the importance of sport activities in tourism, and it makes many suggestions. This study also deals with many practical aspects, e.g.: length of stay, expenditure, seasonal demand, booking patterns, accommodation, and consumer profiles such as gender, age, social status, and area of residence.

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Global tourism industry - statistics & facts

What are the leading global tourism destinations, digitalization of the global tourism industry, how important is sustainable tourism, key insights.

Detailed statistics

Total contribution of travel and tourism to GDP worldwide 2019-2034

Number of international tourist arrivals worldwide 1950-2023

Global leisure travel spend 2019-2022

Editor’s Picks Current statistics on this topic

Leading global travel markets by travel and tourism contribution to GDP 2019-2022

Travel and tourism employment worldwide 2019-2034

Further recommended statistics

• Basic Statistic Total contribution of travel and tourism to GDP worldwide 2019-2034
• Basic Statistic Travel and tourism: share of global GDP 2019-2034
• Basic Statistic Leading global travel markets by travel and tourism contribution to GDP 2019-2022
• Basic Statistic Global leisure travel spend 2019-2022
• Premium Statistic Global business travel spending 2001-2022
• Premium Statistic Number of international tourist arrivals worldwide 1950-2023
• Basic Statistic Number of international tourist arrivals worldwide 2005-2023, by region
• Basic Statistic Travel and tourism employment worldwide 2019-2034

Total contribution of travel and tourism to gross domestic product (GDP) worldwide in 2019 and 2023, with a forecast for 2024 and 2034 (in trillion U.S. dollars)

Travel and tourism: share of global GDP 2019-2034

Share of travel and tourism's total contribution to GDP worldwide in 2019 and 2023, with a forecast for 2024 and 2034

Total contribution of travel and tourism to GDP in leading travel markets worldwide in 2019 and 2022 (in billion U.S. dollars)

Leisure tourism spending worldwide from 2019 to 2022 (in billion U.S. dollars)

Global business travel spending 2001-2022

Expenditure of business tourists worldwide from 2001 to 2022 (in billion U.S. dollars)

Number of international tourist arrivals worldwide from 1950 to 2023 (in millions)

Number of international tourist arrivals worldwide 2005-2023, by region

Number of international tourist arrivals worldwide from 2005 to 2023, by region (in millions)

Number of travel and tourism jobs worldwide from 2019 to 2023, with a forecast for 2024 and 2034 (in millions)

• Premium Statistic Global hotel and resort industry market size worldwide 2022-2023
• Premium Statistic Most valuable hotel brands worldwide 2023, by brand value
• Basic Statistic Leading hotel companies worldwide 2023, by number of properties
• Premium Statistic Hotel openings worldwide 2021-2024
• Premium Statistic Hotel room openings worldwide 2021-2024
• Premium Statistic Countries with the most hotel construction projects in the pipeline worldwide 2022

Global hotel and resort industry market size worldwide 2022-2023

Market size of the hotel and resort industry worldwide in 2022 and 2023 (in trillion U.S. dollars)

Most valuable hotel brands worldwide 2023, by brand value

Leading hotel brands based on brand value worldwide in 2023 (in billion U.S. dollars)

Leading hotel companies worldwide 2023, by number of properties

Leading hotel companies worldwide as of June 2023, by number of properties

Hotel openings worldwide 2021-2024

Number of hotels opened worldwide from 2021 to 2022, with a forecast for 2023 and 2024

Hotel room openings worldwide 2021-2024

Number of hotel rooms opened worldwide from 2021 to 2022, with a forecast for 2023 and 2024

Countries with the most hotel construction projects in the pipeline worldwide 2022

Countries with the highest number of hotel construction projects in the pipeline worldwide as of Q4 2022

• Premium Statistic Airports with the most international air passenger traffic worldwide 2022
• Premium Statistic Market value of selected airlines worldwide 2023
• Premium Statistic Global passenger rail users forecast 2017-2028
• Premium Statistic Daily ridership of bus rapid transit systems worldwide by region 2023
• Premium Statistic Number of users of car rentals worldwide 2019-2028
• Premium Statistic Number of users in selected countries in the Car Rentals market in 2023
• Premium Statistic Carbon footprint of international tourism transport worldwide 2005-2030, by type

Airports with the most international air passenger traffic worldwide 2022

Leading airports for international air passenger traffic in 2022 (in million international passengers)

Market value of selected airlines worldwide 2023

Market value of selected airlines worldwide as of May 2023 (in billion U.S. dollars)

Global passenger rail users forecast 2017-2028

Worldwide number of passenger rail users from 2017 to 2023, with a forecast through 2028 (in billion users)

Daily ridership of bus rapid transit systems worldwide by region 2023

Number of daily passengers using bus rapid transit (BRT) systems as of April 2023, by region

Number of users of car rentals worldwide 2019-2028

Number of users of car rentals worldwide from 2019 to 2028 (in millions)

Number of users in selected countries in the Car Rentals market in 2023

Number of users in selected countries in the Car Rentals market in 2023 (in million)

Carbon footprint of international tourism transport worldwide 2005-2030, by type

Transport-related emissions from international tourist arrivals worldwide in 2005 and 2016, with a forecast for 2030, by mode of transport (in million metric tons of carbon dioxide)

Attractions

• Premium Statistic Leading museums by highest attendance worldwide 2019-2022
• Basic Statistic Most visited amusement and theme parks worldwide 2019-2022
• Basic Statistic Monuments on the UNESCO world heritage list 2023, by type
• Basic Statistic Selected countries with the most Michelin-starred restaurants worldwide 2023

Leading museums by highest attendance worldwide 2019-2022

Most visited museums worldwide from 2019 to 2022 (in millions)

Most visited amusement and theme parks worldwide 2019-2022

Leading amusement and theme parks worldwide from 2019 to 2022, by attendance (in millions)

Monuments on the UNESCO world heritage list 2023, by type

Number of monuments on the UNESCO world heritage list as of September 2023, by type

Selected countries with the most Michelin-starred restaurants worldwide 2023

Number of Michelin-starred restaurants in selected countries and territories worldwide as of July 2023

Online travel market

• Premium Statistic Online travel market size worldwide 2017-2028
• Premium Statistic Estimated desktop vs. mobile revenue of leading OTAs worldwide 2023
• Premium Statistic Number of aggregated downloads of leading online travel agency apps worldwide 2023
• Basic Statistic Market cap of leading online travel companies worldwide 2023
• Premium Statistic Estimated EV/Revenue ratio in the online travel market 2024, by segment
• Premium Statistic Estimated EV/EBITDA ratio in the online travel market 2024, by segment

Online travel market size worldwide 2017-2028

Online travel market size worldwide from 2017 to 2023, with a forecast until 2028 (in billion U.S. dollars)

Estimated desktop vs. mobile revenue of leading OTAs worldwide 2023

Estimated desktop vs. mobile revenue of leading online travel agencies (OTAs) worldwide in 2023 (in billion U.S. dollars)

Number of aggregated downloads of leading online travel agency apps worldwide 2023

Number of aggregated downloads of selected leading online travel agency apps worldwide in 2023 (in millions)

Market cap of leading online travel companies worldwide 2023

Market cap of leading online travel companies worldwide as of September 2023 (in million U.S. dollars)

Estimated EV/Revenue ratio in the online travel market 2024, by segment

Estimated enterprise value to revenue (EV/Revenue) ratio in the online travel market worldwide as of April 2024, by segment

Estimated EV/EBITDA ratio in the online travel market 2024, by segment

Estimated enterprise value to EBITDA (EV/EBITDA) ratio in the online travel market worldwide as of April 2024, by segment

Selected trends

• Premium Statistic Global travelers who believe in the importance of green travel 2023
• Premium Statistic Sustainable initiatives travelers would adopt worldwide 2022, by region
• Premium Statistic Airbnb revenue worldwide 2017-2023
• Premium Statistic Airbnb nights and experiences booked worldwide 2017-2023
• Premium Statistic Technologies global hotels plan to implement in the next three years 2022
• Premium Statistic Hotel technologies global consumers think would improve their future stay 2022

Global travelers who believe in the importance of green travel 2023

Share of travelers that believe sustainable travel is important worldwide in 2023

Sustainable initiatives travelers would adopt worldwide 2022, by region

Main sustainable initiatives travelers are willing to adopt worldwide in 2022, by region

Airbnb revenue worldwide 2017-2023

Revenue of Airbnb worldwide from 2017 to 2023 (in billion U.S. dollars)

Airbnb nights and experiences booked worldwide 2017-2023

Nights and experiences booked with Airbnb from 2017 to 2023 (in millions)

Technologies global hotels plan to implement in the next three years 2022

Technologies hotels are most likely to implement in the next three years worldwide as of 2022

Hotel technologies global consumers think would improve their future stay 2022

Must-have hotel technologies to create a more amazing stay in the future among travelers worldwide as of 2022

• Premium Statistic Travel and tourism revenue worldwide 2019-2028, by segment
• Premium Statistic Distribution of sales channels in the travel and tourism market worldwide 2018-2028
• Premium Statistic Inbound tourism visitor growth worldwide 2020-2025, by region
• Premium Statistic Outbound tourism visitor growth worldwide 2020-2025, by region

Travel and tourism revenue worldwide 2019-2028, by segment

Revenue of the global travel and tourism market from 2019 to 2028, by segment (in billion U.S. dollars)

Distribution of sales channels in the travel and tourism market worldwide 2018-2028

Revenue share of sales channels of the travel and tourism market worldwide from 2018 to 2028

Inbound tourism visitor growth worldwide 2020-2025, by region

Inbound tourism visitor growth worldwide from 2020 to 2022, with a forecast until 2025, by region

Outbound tourism visitor growth worldwide 2020-2025, by region

Outbound tourism visitor growth worldwide from 2020 to 2022, with a forecast until 2025, by region

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Worldwide Sports Tourism Industry to 2030 - Rise in the Number of Athletic Events Throughout the Globe Presents Opportunities

November 08, 2021 04:28 ET | Source: Research and Markets Research and Markets

Dublin, Nov. 08, 2021 (GLOBE NEWSWIRE) -- The "Sports Tourism Market by Product, Type, and Category: Global Opportunity Analysis and Industry Forecast 2021-2030" report has been added to ResearchAndMarkets.com's offering. The global sports tourism market size was valued at $323,420.0 million in 2020, and is projected to reach $1,803,704.0 million by 2030, registering a CAGR of 16.1% from 2021 to 2030. Sports tourism is a rapidly expanding segment in the travel/tourism industry. In fact, it is the fastest growing segment of the travel industry today, generating billions of dollars each year. Sports tourism is a growing trend that will expand in the coming years. While recent technological advancements may not appear to have a significant impact on the sports industry, they most certainly have. People now have access to resources that were not available a decade ago, due to availability of purchasing sports tickets online through various applications and websites. People are also more aware about when and where the games and competitions will take place in advance, allowing them to better plan for the cost and time required to attend the events. COVID-19 had a significant impact on sports tourism. Most local, national, and international events have been cancelled or are taking place in a different format, such as with a limited number of participants. Due to travel restrictions, many outdoor activities and programs have been cancelled. However, some types of sports tourism activities, such as outdoor recreation, are alternatives to mass tourism, their popularity is expected to rise in the future. The sports tourism market will grow significantly as the number of national and international tournaments increases. Among the major events that will take place during the forecast period are Cricket South Africa's new T20 league and the Volleyball Federation of India's Pro Volleyball League. As the number of sporting events increases, so will the number of tourists visiting sporting destinations, fueling the growth of the sports tourism industry. Furthermore, sports are being used to promote tourism in countries such as Russia, the UK, Germany, India, China, the U.S., Spain, and Canada. Sports tourism caters to a wide range of tourists who travel to different parts of the world to participate and watch sporting events. Tourists also spend money on transportation, lodging, and food and beverages. This has a positive impact on economy because sports tourism promotes the growth of the tourism supply chain, which leads to GDP growth in the country. As a result, several governments are focusing on promoting sports tourism in order to increase revenue from their tourism industry, thereby driving the market's overall growth. The global sports tourism market is segmented on the basis of product, type, category, and region. On the basis of product, the market is categorized as football/soccer, cricket, motorsport, tennis, and others. As per type, it is divided into domestic and international. Based on category, the sports tourism market is segmented as active and passive. Region-wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (the UK, Germany, France, Italy, Spain, the Netherlands, and The rest of Europe), Asia-Pacific (China, Japan, India, Australia, New Zealand, and The rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Argentina, the UAE, and The rest of LAMEA). The major players operating in the global sports tourism market are BAC Sports, QuintEvents, Sports Travel & Hospitality Group, MATCH Hospitality, THG Sports, Club Europe Holidays Ltd., Gullivers Sports Travel Limited, Inspiresport, DTB Sports Hospitality and Event Management Ltd., and Great Atlantic Sports Travel. Key Benefits

• The report provides a quantitative analysis of the current market, estimations, trends, and dynamics of the global sports tourism market size from 2020 to 2030 to identify the prevailing market opportunities.
• The key countries in all the major regions are mapped based on the market share and market trends.
• Porter's five forces analysis highlights the potency of the buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier-buyer network.
• In-depth analysis of the market segment and size assists to determine the prevailing market opportunities.
• Major countries in each region are mapped according to their revenue contribution to the global sports tourism industry.
• Market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of market players.

Key Topics Covered: CHAPTER 1: INTRODUCTION CHAPTER 2: EXECUTIVE SUMMARY CHAPTER 3: MARKET OVERVIEW 3.1. Market definition and scope 3.2. Key forces shaping global sports tourism industry/market 3.2.1. Bargaining power of suppliers 3.2.2. Bargaining power of buyers 3.2.3. Thereat of new entrants 3.2.4. Threat of substitutes 3.2.5. Intensity of competitive rivalry 3.3. Market dynamics 3.3.1. Drivers 3.3.1.1. Mobile ticketing 3.3.1.2. Increase in GDP and employment contribution 3.3.1.3. Rise in spending ability 3.3.1.4. Sports tourism is becoming popular as a way to break up monotonous lifestyle 3.3.2. Restraint 3.3.2.1. Cancellation of sports activities due to limited budget 3.3.3. Opportunities 3.3.3.1. Rise in the number of athletic events throughout the globe 3.3.3.2. New tournaments are being held in existing venues to attract more spectators 3.3.4. COVID-19 Impact Analysis 3.3.5. Pain point Analysis 3.3.6. Impact of Key Regulations 3.3.7. Player Positioning CHAPTER 4: GLOBAL SPORTS TOURISM MARKET, BY PRODUCT 4.1. Overview 4.1.1. Market size and forecast 4.2. Football/Soccer 4.2.1. Key market trends, growth factors, and opportunities 4.2.2. Market size and forecast 4.2.3. Market analysis, by country 4.3. Cricket 4.3.1. Key market trends, growth factors, and opportunities 4.3.2. Market size and forecast 4.3.3. Market analysis, by country 4.4. Motorsport 4.4.1. Key market trends, growth factors, and opportunities 4.4.2. Market size and forecast 4.4.3. Market analysis, by country 4.5. Tennis 4.5.1. Key market trends, growth factors, and opportunities 4.5.2. Market size and forecast 4.5.3. Market analysis, by country 4.6. Others 4.6.1. Key market trends, growth factors, and opportunities 4.6.2. Market size and forecast 4.6.3. Market analysis, by country CHAPTER 5: GLOBAL SPORTS TOURISM MARKET, BY TYPE 5.1. Overview 5.1.1. Market size and forecast 5.2. Domestic 5.2.1. Key market trends, growth factors, and opportunities 5.2.2. Market size and forecast 5.2.3. Market analysis, by country 5.3. International 5.3.1. Key market trends, growth factors, and opportunities 5.3.2. Market size and forecast 5.3.3. Market analysis, by country CHAPTER 6: GLOBAL SPORTS TOURISM MARKET, BY CATEGORY 6.1. Overview 6.1.1. Market size and forecast 6.2. Active 6.2.1. Key market trends, growth factors, and opportunities 6.2.2. Market size and forecast 6.2.3. Market analysis, by country 6.3. Passive 6.3.1. Key market trends, growth factors, and opportunities 6.3.2. Market size and forecast 6.3.3. Market analysis, by country CHAPTER 7: SPORTS TOURISM MARKET, BY REGION CHAPTER 8: COMPETITION LANDSCAPE 8.1. Top winning strategies 8.2. Product mapping 8.3. Competitive dashboard 8.4. Competitive heat map 8.5. Key developments 8.5.1. Acquisition 8.5.2. Partnership CHAPTER 9: COMPANY PROFILES 9.1. BAC Sports 9.1.1. Company overview 9.1.2. Key Executives 9.1.3. Company snapshot 9.1.4. Product portfolio 9.2. Club Europe Holidays Ltd. 9.2.1. Company overview 9.2.2. Key Executives 9.2.3. Company snapshot 9.2.4. Product portfolio 9.3. DTB Sports Hospitality and Event Management Ltd. 9.3.1. Company overview 9.3.2. Key Executives 9.3.3. Company snapshot 9.3.4. Product portfolio 9.4. Gullivers Sports Travel Limited 9.4.1. Company overview 9.4.2. Key Executives 9.4.3. Company snapshot 9.4.4. Product portfolio 9.5. Inspiresport Group Limited 9.5.1. Company overview 9.5.2. Key Executives 9.5.3. Company snapshot 9.5.4. Product portfolio 9.5.5. Key strategic moves and developments 9.6. MATCH Hospitality 9.6.1. Company overview 9.6.2. Key Executives 9.6.3. Company snapshot 9.6.4. Product portfolio 9.7. QuintEvents 9.7.1. Company overview 9.7.2. Key Executives 9.7.3. Company snapshot 9.7.4. Product portfolio 9.7.5. Key strategic moves and developments 9.8. Sportsnet Corporation Pty Ltd. 9.8.1. Company overview 9.8.2. Key Executives 9.8.3. Company snapshot 9.8.4. Product portfolio 9.9. Sports Travel & Hospitality Group 9.9.1. Company overview 9.9.2. Key Executives 9.9.3. Company snapshot 9.9.4. Product portfolio 9.10. TravelOsports 9.10.1. Company overview 9.10.2. Key Executives 9.10.3. Company snapshot 9.10.4. Product portfolio For more information about this report visit https://www.researchandmarkets.com/r/5h7014

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Sports and tourism industries to join forces to drive the economic recovery of travel and large events

LAS VEGAS (July 8, 2021)—IPW, the largest tourism trade show in the United States, has selected Global Tourism Sports & Entertainment (GTSE) GTSE to be its first official Sports and Tourism Representation Ambassador. 

In 2020, travel generated $1.5 trillion for the U.S. economy, supporting 11.1 million American jobs despite the devastating decline in travel due to COVID-19. Travel generated $2.6 trillion for the U.S. economy in 2019.

The new partnership is hailed by both organizations as an opportunity to drive a recovery toward travel's pre-pandemic economic impact figure.

“With both transportation and sports news more globalized than ever, the natural intersection between sports and tourism continues to grow, as sports leagues build their fan bases across borders and oceans,” said U.S. Travel Association President and CEO Roger Dow. “Continuing that integration makes sense for the development of both economic sectors, and this partnership will be valuable in facilitating that process.

“From its inception, IPW has put a premium on evolving with the times to deliver maximum value to its exhibitors and buyers, and this partnership is a natural outgrowth of that principle,” said IPW General Manager Malcolm Smith. “Boosting sports-oriented representation at IPW can help bring about a new era of cooperation for sports and travel, and we are proud and excited to be able to take this step.”

Why travel matters to the sports industry

• According to the firm PwC: The North American sports market (United States, Canada, and Mexico) totaled $71.1 billion in 2018 and will grow 3.2% annually, reaching $83.1 billion in 2023.
• More than 150 million individuals attended professional sporting events in 2018 across the five major sports leagues.
• And it is not just locals attending sporting events. Whether it is to cheer on your alma mater in the NCAA tournament, attend a large-scale event such as the Super Bowl, soak up some sunshine and baseball during spring training in Arizona and Florida, or even travel to your child's soccer tournament, sports and travel are connected.
• “Migration, tourism and near-universal access to broadcast and social media have unlocked billions of potential fans—but they do not live in your city, and don't necessarily speak your language. The next 10 years will be a gold rush era, as professional teams and leagues race to claim this emerging audience.” The Future of Sports – Futureof.org

Vaccinations continue to advance around the globe, providing a sense of security and desire to want to travel again. Nearly 4 in 10 (37%) of international travelers indicated that they were interested in an NBA, NFL, or MLB experience when visiting the U.S. in 2019, up from 24% in 2018. This translates into nearly 30 million international visitors alone.

Many international tourists travel for the sole purpose of attending sporting events. For example: more than half of South Korean and Mexican travelers are interested in attending a sporting event. Furthermore, a research study conducted by Brand USA indicates that the top two reasons why Mexicans travel to the United States is to attend sporting events and concerts.

 “In an era where so much has deeply divided the world, sports and entertainment is what will bring us together under a common thread. We are thrilled and honored for the alliance with IPW and will put sports at the forefront for the catalyst which will unite us all once again,” said Luisa Mendoza, founder and CEO of GTSE. “GTSE will work with all the major sports teams and leagues to encourage them to attend IPW, which is the largest tourism trade show in the United States.”

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Can Las Vegas win the ‘fun economy’ battle to diversify its economy?

Sports, entertainment and tourism have become big business globally, and Las Vegas could reap the rewards.

Bo Bernhard wants people to know fun is big business now.

“When we’re talking about the fun economy, so sports, tourism and entertainment, it is nine times bigger than the global pharmaceutical industry,” said Bernhard, vice president of economic development at UNLV.

Chatting from UNLV’s Black Fire Innovation building at the Harry Reid Research and Technology Park in the southwest portion of the valley, Bernhard said Las Vegas has a chance to become a global city on the back of the “fun economy,” if it plays its cards right.

The city has added a number of high-profile ventures over the past few years including the Raiders, the NHL’s Golden Knights, the Sphere and is set to host a slew of high-profile events culminating with the 2024 Super Bowl in early February. Population estimates have the metro adding 115 residents a day, the vast majority from California.

A UNLV Economic Development report this month outlined just how big fun has become as a business. The report estimates it makes up $13.7 trillion globally, which would put it at 13.7 percent of total GDP ($100.7 trillion). This makes the submarket bigger than the clothing industry, auto manufacturing, agriculture and construction.

Global tourism has seen a massive rise since the ripples of the pandemic have died down, as the industry outpaced the global economy, and the sports economy has added $330 billion to its value in the past four years. On top of this is the ever-expanding entertainment industry, which was valued at $2.7 trillion globally last year.

Diversify and expand, but not too fast?

Las Vegas finds itself at a key crossroads in terms of capitalizing on a post-pandemic landscape where terms like “ experiential retail ” and “ competitive socializing ” are making their play for consumer dollars. However, UNLV’s annual population projection report, prepared for local governments, outlines Las Vegas ranked 50th out of 56 major metros in a Brookings Institute report when it came to overall improvements in prosperity, including changes in productivity, average wealth and income and standard of living.

“The report emphasizes that high tech, research and capital intensive-based economies grow faster than regions that rely on the hospitality and retail sectors for their economic growth,” he said.

Las Vegas has no shortage of issues it will have to deal with as its population continues to expand and its economic development sector gets shot into overdrive. There is serious concern over water usage , a shortage of affordable housing , rising costs of living and already worrisome traffic issues . A recent technology summit showcased the desire of many of California’s tech millionaires and billionaires to relocate out of their state to Nevada, however many locals fear incoming citizens may bring the very traits and values they were trying to escape in the first place.

Bernhard said Las Vegas has to pay close attention to its growth strategy as it moves forward, and has done so already in the past, and can learn from others mistakes in the process.

“How do you avoid the traps and the challenges of the cities that have done this poorly, and then mimic and model yourself after those who have done it well? One of the things growing up here that I heard a lot was that we can’t become Phoenix, and what that meant wasn’t always exactly clear. And the way (Arizona State University) has transformed their innovation economy, it’s a wonderful model, but then one of the sentiments growing up here was also to avoid that kind of suburban sprawl,” he said.

The rise of remote work, which was kicked into overdrive during the pandemic, has brought about record levels of state-to-state migration, but some cities like Austin, Texas, and Miami, once seen as affordable havens, have experienced the growing pains of an influx of residents and economic development.

Marta Soligo, director of tourism research at UNLV’s Office of Economic Development and a visiting professor with the William F. Harrah College of Hospitality, said Las Vegas does incur regular comparisons to Miami, and for Las Vegas to obtain sustainable economic growth via industries such as tourism, it needs to make sure it involves the locals in all discussions.

She pointed to the upcoming Formula One Las Vegas Grand Prix as a “big test” for the city, as while the event will drive millions of dollars of economic development, ticket prices mean most locals can’t afford to attend and may have to deal with horrendous traffic delays all weekend.

“That will be a big step and what is fundamental is for stakeholders to listen to the community, and take their voices into consideration,” she said. “If you’re noticing a lot of complaints from the locals, it is important to take that into account so the event can improve year after year, because when it comes to tourism there are two subjects, the guests and the host, and both are just as important as the other.”

Bernhard agrees, Las Vegas needs to learn on the fly, and also from the past when it gaming sector was brought to its knees during the pandemic. He said Las Vegas needs to build off its existing “fun economy” infrastructure like sports teams, entertainment venues and stadiums, and keep expanding as well as updating the gaming sector as tourist demographics change and trend younger.

He said failed economic ventures such as the bid to make Las Vegas an electric vehicle hub with Faraday Future , which came crashing down, are key reminders that missteps in terms of economic development can be costly ventures.

“Economic diversification is not just planting a seed out in the desert and hope that it grows. Each degree kind of diversifies from the existing economic strengths. And as a result you have a much better shot that say some of kind of random, ‘Well we’re going to try and be the world’s greatest whatever.’”

A decision from labor courts Monday ruled a locals casino operator must bargain with Culinary Local 226 after it found the company violated national labor laws.

Hewlett Packard Enterprise President and CEO Antonio Neri is scheduled to speak at the first corporate business presentation at the Sphere in Las Vegas.

Las Vegas is one of the most expensive places in the United States to visit, a recent study exploring inflation’s impact on travel found.

The National Finals Rodeo is committed to staying in Las Vegas through 2035 with payouts to contestants and stock contractors growing annually.

The sale of furniture and furnishings is part of Hard Rock International’s plan to transform the legendary Las Vegas Strip hotel-casino.

Atomic Golf customers had called its bays “stifling.” The off-Strip facility said it has fixed its system and is offering guests other ways to stay cool.

The 303-unit building is expected to be a mix of about 60 percent hotel rooms and 40 percent apartments.

Re-creations of Central Perk and other sets, along with original props and costumes, will be on display at “The ‘Friends’ Experience.”

Z Athlete Factory founder and CEO Zig Ziegler, a kinesiologist and author, says he plans to build a sports training center and athlete village in Southern Nevada.

The top executive at a Las Vegas casino for almost 5 years is out of his job.

GLOBAL TOURISM SPORTS & ENTERTAINMENT - GTSE, LLC

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It’s been a record-setting year for global travel – here’s how we make tourism inclusive and sustainable

Inclusive and sustainable travel and tourism includes supporting micro-, small- and medium-sized businesses. Image:  Unsplash/Michael Barón

.chakra .wef-1c7l3mo{-webkit-transition:all 0.15s ease-out;transition:all 0.15s ease-out;cursor:pointer;-webkit-text-decoration:none;text-decoration:none;outline:none;color:inherit;}.chakra .wef-1c7l3mo:hover,.chakra .wef-1c7l3mo[data-hover]{-webkit-text-decoration:underline;text-decoration:underline;}.chakra .wef-1c7l3mo:focus,.chakra .wef-1c7l3mo[data-focus]{box-shadow:0 0 0 3px rgba(168,203,251,0.5);} Nicola Villa

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• The global travel sector is experiencing a robust recovery, with tourists increasingly spending more on travel.
• Despite the overall positive outlook, some destinations struggle with operational challenges, including workforce issues and resource management amid rising tourist numbers and environmental concerns.
• The travel and tourism sector’s potential for advancing socio-economic prosperity is particularly impactful through the support of micro-, small-, and medium-sized enterprises.

The global travel sector forecast is in and it's sunny skies ahead. Through March 2024, consumer spending on travel remains strong, and passenger traffic has soared. Empowered by a strong labour market worldwide, tourists will be on the roads, air and seas once again, with more of people’s budgets on travel.

The latest report from the Mastercard Economics Institute, Travel Trends 2024: Breaking Boundaries , reveals that 2024 has already witnessed multiple record-setting days as consumer spending on leisure travel remains strong. The data shows that post-pandemic travellers continue to seek unique experiences rooted in local cultures while increasingly prioritizing spending on memorable events across sports, music and festivals.

The Mastercard Economics Institute’s analysis reveals that travellers also seek opportunities to extend their stays, prioritizing leisure for longer. For the first 12 months between March 2019 and February 2020, a trip’s average length of stay was about four days. As of March 2024, the average length of a leisure trip has edged closer to five days, which translates into an economic boost for the destinations and communities hosting them.

Have you read?

These are the top 10 countries for travel and tourism, what is travel and tourism’s role in future global prosperity, travel & tourism development index 2024, tackling tourism’s challenges.

Yet, while the overall outlook for travellers looks bright, that’s not the case for all destinations. Some tourism hotspots and lesser-known locales are facing growing challenges around operating conditions. The World Economic Forum’s Travel & Tourism Development Index (TTDI) 2024 highlights the ongoing constraints facing the global travel and tourism sector – including the lack of investment in skilled and resilient workforces and issues around resource management – cultural and natural – as destinations grapple with higher tourist visitor numbers and rising environmental concerns.

The report offers travel and tourism decision-makers recommendations around how the sector can take a more active role in tackling social challenges across socio-economic prosperity, peace and cultural exchange. As the industry accounts for approximately one-tenth of global gross domestic product and employment , the public and private sectors must work together to ensure future tourism development is, first and foremost, inclusive and sustainable.

Supporting the backbone of travel and tourism

As the TTDI 2024 notes, one area where the sector’s potential in advancing socio-economic prosperity can be particularly impactful is in the economic empowerment of micro-, small- and medium-sized enterprises (MSMEs). According to the World Travel & Tourism Council, more than 80% of travel and tourism businesses fall under this category.

Policies and investments promoting the adoption of digital solutions and enhancing digital skills development while improving access to credit can provide a major boost to tourism-focused MSMEs.

In Costa Rica, the Instituto Costariccense de Turismo, a member of Mastercard’s Tourism Innovation Hub , is championing such an approach to ensure increased tourist traffic results in better opportunities for MSMEs. Last year, the institute launched Tico Treasures , a platform facilitating tourist connections with Costa Rica’s Crafts with Identity programme, a group of 17 artisan collectives across the country. The platform allows visitors to discover local Costa Rican products, learn about artisan communities and then purchase and ship the goods back to their home country – all through one experience.

The programme is an example of public-private collaboration, including backing from Correos de Costa Rica, Banco de Costa Rica and the Instituto Costariccense de Turismo. Its objectives are multifold: delivering more authentic experiences for tourists, expanding citizens’ access to the digital economy and contributing to MSME resilience.

Protecting future environments

There are also novel approaches to solving destinations’ sustainability challenges underway. A key role of the Travel Foundation , a global non-government organization, is to facilitate innovative public-private collaborations in tourism that accelerate and scale sustainable solutions. One notable example is in Scotland, where the national tourism organization VisitScotland is partnering with the Travel Corporation, a global tour operator, to help decarbonize the destination supply chain. Both organizations are pooling their insights, data and expertise to support local businesses, develop new ideas for reducing carbon footprints and identify barriers to a green transition.

The learnings from this and other projects led by the Travel Foundation will be shared to influence future policy, investment and product development decisions at national and global levels. By combining public sector resources and capabilities with private sector technological expertise, travel and tourism decision-makers can enact policies and programmes that balance tourism growth with environmental protection, providing a nuanced approach that works for unique destinations.

It’s an important time for the sector – to leverage travel and tourism’s robust recovery and advance socio-economic prosperity, fuelling a more inclusive future for our treasured destinations. By accelerating collaboration between governments, destination management organizations and technology companies, we can ensure destinations, the communities that power them and the environments they inhabit are at the heart of all future tourism development.

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Travel and Tourism

/ update, tourism is on the rise. this is how to manage it well..

Right now, some popular travel destinations around the world are struggling to cope with the impact of too many tourists, also known as overtourism.

In response, just in recent months:

• Amsterdam announced a ban on new hotels.
• Venice limited tour group sizes to 25 people.
• Bali introduced a $10 entry tax on foreign tourists.
• The Japanese town of Kawaguchiko built a barrier to deter tourists from crowding at a popular selfie spot with a view of Mount Fuji.

Many more places, including the US state of Hawaii, are currently considering tourist fees and other prohibitive measures.

The So What

“Enthusiasm for tourism is back with a vengeance post COVID and is set to keep growing. Managing it well means finding a path that balances economic growth opportunities with environmental sustainability and the needs of local residents,” says Lenita Tobing , BCG’s global topic leader for tourism.

“For sustainable tourism to take root, countries will need to prioritize strategic planning.”

The United Nations World Tourism Organization estimates that international tourism will grow by 15% year-on-year in 2024, returning to pre-pandemic levels for the first time.

Some of the factors driving people to travel more include:

• The rise of a growing middle class in low- and middle-income countries with higher disposable income to afford travel abroad.
• Social media inspiring more people to visit already popular destinations and discover lesser-known ones. It is also impacting thematic tourism trends, such as wellness retreats.

For many governments, tourism is becoming a strategic sector to boost GDP growth, job creation, and the diversification of their economies.

• Travel and tourism accounted for 9% of global GDP at $9.9 trillion in 2023, and accounted for some 330 million jobs worldwide, according to the World Travel and Tourism Council.
• By 2034, the industry body predicts that travel and tourism will grow to 11% of the global economy and account for 450 million jobs.
• In 2023, international spending on travel and tourism increased by 33.1% to reach $1.63 trillion, whereas domestic spending rose by 18% to reach nearly $5 trillion.

Efforts to mitigate overtourism are complicated by the impact on small and medium business owners. Many SMEs depend on tourism for their livelihoods, particularly in Asia and Africa.

These are some levers to secure a more sustainable future for tourism.

Manage capacity. This could include capacity limits, extra visitor fees, or taxes. Local governments can consider charging entry fees to day visitors, which might encourage more overnight tourists and make their stay more remunerative for local communities. Entry fees can also be higher for popular tourist spots and less expensive for those with lower footfall. Restricting entry through lottery or quotas can further help in predicting the number of tourists arriving at popular destinations at the same time. Some US national parks, for example, have well-developed crowd control measures and use lotteries to manage the volume of travelers on certain trails.

Spread the tourists out. Besides standard travel packages, travel agencies can also market off-the-beaten-path attractions or build itineraries and recommendations that encourage visits to lesser-known areas. Tourism authorities can also leverage personalization based on data to divert guests away from hot spots during peak times. Florence, for example, has an app that suggests routes and experiences to visitors based on current tourist demand.

Increase awareness marketing. “Marketing campaigns that educate travelers on how to be a respectful traveler can go a long way in reducing the distress caused to locals,” says Tobing. This includes information on how to behave at heritage sites, maintain decorum, and adhere to local norms. Encouraging the use of licensed local tourist guides is another way to help foreign travelers have an immersive travel experience in ways that are respectful of local communities. Bhutan is one example of a country doing this.

Double down on strategic planning. In addition to the above measures, which can be enforced quickly, Tobing believes that over the long term, countries need to adopt strategic tourism planning. This could entail borrowing an approach that is popular with consumer goods companies. Governments need to start by segmenting tourist destinations as main, secondary, and offbeat. Next, they should assess the capacity of these destinations to welcome travelers, and accordingly spread tourists across the country through the year. This will help in distributing high season into more sustainable tourism periods.

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Why You’ll Pay More and Behave Better When You Travel This Summer

From Barcelona to Bali, higher fees and new rules are targeting overtourism and unruly behavior. Some locals are worried the changes will keep tourists away.

By Paige McClanahan

A new tourist fee in Bali. Higher hotel taxes in Amsterdam and Paris. Stricter rules on public drinking in Milan and Majorca. Ahead of the summer travel season, leaders in many tourist spots have adopted measures to tame the tourist crowds — or at least earn more revenue from them.

All of this may pose headaches for travelers, although in most cases, the new fees or tax increases represent only a tiny fraction of the total cost of a trip. The goal is to ensure that tourism functions smoothly for visitors and locals alike, said Megan Epler Wood, managing director of the Sustainable Tourism Asset Management Program at Cornell University.

“All tourism is dependent on beautiful natural and cultural resources. You have to protect those resources in order to be a viable tourism destination — and if you don’t, they degrade,” Ms. Epler Wood said.

In some places, proposals for new fees or visitor rules have drawn opposition from residents, who fear they might scare away the tourists who bolster the local economy. But destinations need to find ways to counteract what Ms. Epler Wood calls “ the invisible burden ” of tourism, which includes strains on a community’s infrastructure, utilities and housing stock, as well as tourists’ carbon footprint and any challenges they might impose on residents’ daily lives.

“You put so much pressure on the place that the people who live there become unhappy, and then they don’t present a very good face to tourists,” Ms. Epler Wood said. “The longer you wait, the higher the cost to fix it.”

Here is a look at new measures that travelers can expect this summer, and where others might be coming in the future.

New visitor fees

Since February, visitors to the Indonesian island of Bali have been asked to pay a levy of 150,000 Indonesian rupiahs, or about $9.40 per visit. Revenue will be used to support the preservation of cultural and natural assets on the island, where tourism has brought major challenges related to litter, water supply and overcrowding. Visitors are encouraged to pay the new fee online before departure, although it’s also possible to pay on arrival at the airport.

Beginning Aug. 1, most foreign travelers to the Galápagos Islands — which had a record-breaking 330,000 visitors last year — must pay a $200 entry fee, double the current rate. The money raised will be used to support conservation, improve infrastructure and fund community programs.

The change is the first increase to the entry fee since it was introduced in 1998, said Tom O’Hara, communications manager for the Galápagos Conservation Trust . Mr. O’Hara noted that the increase comes a year after the UNESCO World Heritage Committee urged the government of Ecuador to work toward a “zero-growth model” for tourism in the Galápagos.

“It’s quite a complicated topic,” Mr. O’Hara said, noting that the fee increase has been viewed “as part of the solution to overtourism.” On the other hand, he added, “everyone is trying to reassure the local tourist industry that this isn’t going to kill tourism on the islands.

In April, Venice began imposing a fee — 5 euros, about $5.40 — on day-trippers visiting on peak days, with the goal of striking “a new balance between the tourists and residents.”

But the new Venice Access Fee has drawn criticism from residents. “This project is a disaster for us. We are a city, not a park,” said Matteo Secchi, the president of Venessia.com, an association of Venice residents. Mr. Secchi said that a communications campaign would have been more effective.

The possibility of a new tourist fee has also drawn local opposition in Hawaii, where Gov. Josh Green has proposed a “climate impact fee” for visitors to the state. The measure failed during a recent meeting of the State Legislature, but Governor Green has persisted in calling for visitors to help fund the state’s preparation for future climate shocks.

“We have to get this tiger by the tail,” he told journalists in May, adding that $25 per visitor could raise $250 million a year, which the state could use to guard against climate disasters, manage erosion, strengthen infrastructure and protect parks.

Hotel fees and other taxes get a bump

Hotel taxes, also known as occupancy or accommodation taxes, are widespread in the United States and Europe, where they were on the rise for a decade leading up to the pandemic. With tourism’s rebound to prepandemic levels, several destinations have increased or adjusted the tax to capture more revenue.

Like Hawaii, Greece — which also suffered severe wildfires last summer — is looking to steel itself against climate disasters, and the government wants tourists to help foot the bill. Greece is calling the charge a climate crisis resilience fee , and it will be collected by accommodation providers. The tax will be higher from March to October, when it will top out at €10 per night at five-star hotels. The rate drops from November to February, and for hotels with fewer stars. The fee replaces the previous hotel tax, which ranged from €0.50 to €4 per night.

In Amsterdam, the hotel tax, which was already one of the highest in Europe, rose to 12.5 percent from 7 percent on Jan. 1. City lawmakers have also raised the tax on cruise passengers to €14 from €11 per person per night.

The hotel tax in Barcelona also rose this year, increasing to €3.25 per night. The measure was the final step-up in a gradual increase that began before the pandemic. A spokesman for Barcelona City Hall said that further tax increases would be aimed at tourist rental apartments and cruises that make short stopovers, which contribute less to the city’s income. The spokesman also noted that revenue generated by the tourist tax is being used, among other things, to fund the installation of solar panels and air-conditioning in Barcelona’s public schools.

Ahead of this summer’s Olympic and Paralympic Games in Paris, lawmakers in the Île-de-France region have imposed a new tax, on top of the normal hotel levy. With the new tax, which will fund public transportation in the region, a guest in a five-star hotel now owes a total of €10.73 in tax per night stayed, while a stay in a two-star hotel incurs a tax of €3.25 per night.

Though the measure was adopted by the regional government, it was not supported by the leadership in Paris itself. A spokeswoman for Paris City Hall called the move “a democratic power grab” that “in no way benefits the city of Paris.” She noted that even with the funds generated by the new tax, the region still raised the price of tickets for public transportation in the city during the Olympics — a measure that has disgruntled many Paris residents.

Introducing new rules

In other tourist spots, the focus is on curbing behavior that pollutes the local environment or harms residents’ quality of life.

In Japan, authorities at Mount Fuji will cap visitors at 4,000 per day. They have also imposed a new fee of 2,000 yen (about $13) for access to the iconic summit. Elsewhere in the country, a community council in the Gion neighborhood of Kyoto has closed some small roads to tourists, after complaints that the area, home to the city’s geisha district, was suffering from crowds.

“We will ask tourists to refrain from entering narrow private streets in or after April,” Isokazu Ota, a leading member of the community council, told Agence-France Presse in March. “We don’t want to do this, but we’re desperate.”

A spokeswoman for the city’s tourism board described the road closures as “a local initiative,” adding that “neither Kyoto City nor the Kyoto City Tourism Association are aware of any details beyond what is reported in the media.”

Rowdy visitor behavior has been the target of new rules in Milan. In some areas, city leaders have banned outdoor seating after 12:30 a.m. during the week and 1:30 a.m. on the weekend in response to resident complaints. They have also limited the late-night sale of takeaway food and drinks.

And in certain areas on the Spanish Balearic Islands of Majorca and Ibiza that are overrun with drunk tourists, the government has imposed a ban on late-night sales of alcohol and the consumption of alcohol in the street. New restrictions have also been imposed on party boats in the same areas.

“Tourism has negative externalities that must be managed and minimized,” Marga Prohens, the president of the Balearic Islands, told a local gathering this month , according to The Majorca Daily Bulletin. Local tourism, she said, “cannot continue to grow in volume.”

Paige McClanahan, a regular contributor to the Travel section, is author of “The New Tourist: Waking Up to the Power and Perils of Travel,” forthcoming from Scribner on June 18.

Open Up Your World

Considering a trip, or just some armchair traveling here are some ideas..

52 Places:  Why do we travel? For food, culture, adventure, natural beauty? Our 2024 list has all those elements, and more .

Port Antonio, Jamaica:  The Grammy-nominated D.J. and music producer Diplo recommends spots in a city he loves  on Jamaica’s northeast coast. A dance party makes the cut.

New Mexico:  The Gila Wilderness, home to wolves, mountain lions and other wildlife, marks a century as a “land lab,”  where nature thrives as far as the eye can see.

Greece:  Is Serifos the perfect Greek island? A writer’s checklist included ferry service, great beaches and good local restaurants.

Brooklyn:  This 36-hour itinerary  skips the most touristy and overdeveloped areas, including Williamsburg and Dumbo, and requires no restaurant reservations or advance planning.

Costa Rica:  Travelers are signing up for phone-free tours to try to escape technology’s tether on daily life. But would it make for a better experience ?

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Sport tourism being pursued in St. Lawrence County

Jun. 15—CANTON — Grant MacDonald, the head of strategy at Cimarron Global Solutions, was in St. Lawrence County last week as part of a sport tourism initiative of the St. Lawrence County Chamber of Commerce

MacDonald, as stated on the Cimarron website, is a seasoned professional in sport tourism and major events, boasting a track record of over three decades working with host cities, organizations, and venues across Canada.

After nearly a week of touring the county, visiting the Seaway, touring college facilities, and riding the trail system, MacDonald got a taste of the community he has been studying from Halifax, Nova Scotia, since last year.

"The pride of place in St. Lawrence County is clear," MacDonald said. "The mix of natural and built assets provide great opportunities for host venues for traditional sports and outdoor recreation activities that can bring business and enhance the quality of life for all residents."

On Thursday, MacDonald met with the chamber board of directors over breakfast to discuss his findings and views on the opportunities available for sports tourism.

He said sports tourism led the rebound of tourism after the pandemic worldwide. Sports tourism has surpassed its 2019 levels, while other forms of tourism still lag a bit behind.

MacDonald told the board that sports tourism can be transformational. When people travel for sports, whether athletes, relatives and friends of athletes, or spectators, the host communities get a chance to connect through local arts, culture, culinary culture and other aspects of the local community.

"These are all these opportunities to transform the experience," he said.

MacDonald said that a good sports tourism strategy will build a sustainable tourism plan that will use existing built and natural assets, contribute to business growth, build the image of St. Lawrence County, develop partnerships and contribute to the economy in all four seasons.

He said the main goal of the sport tourism strategy is to increase the number of visitors and their spending in St. Lawrence County while enhancing the quality of life and well-being of the residents.

The specific objectives are:

—To identify and promote the county's sport tourism assets, attractions and experiences.

—To develop and improve the county's sport tourism infrastructure and facilities.

—To create and support sport tourism events and programs.

—To build capacity county-wide for sport tourism.

—To foster partnerships and collaboration among stakeholders and organizations.

MacDonald said he is not going to deliver a quick hit strategy

"We are going to be here well into next year," he told board members. "What we will build together will be transformational."

Some of his plan's key strategies, goals and objectives are to complete a sport tourism inventory and assessment, develop a sport tourism leadership group, meet and work with sport tourism stakeholders, develop a sport tourism brand and marketing plan, invest in sport tourism infrastructure and facilities, support and attract sport tourism events and monitor and evaluate the sport tourism strategy and its impacts.

"The team at St. Lawrence County Chamber of Commerce is working to connect the opportunities and stakeholders in the county and help to tell the unique stories from the north country to New York and surrounding states, Canada and beyond," MacDonald said. "The future is bright for sport tourism in St. Lawrence County."

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Russian President Vladimir Putin arrived in North Korea on Tuesday as he told Kim Jong Un that they can overcome US-led sanctions together as partners, according to Kremlin news agencies.

Putin touched down at Pyongyang’s airport early Wednesday, local time, for the first time in 24 years, where he was warmly greeted by Kim, according to Russian state media.

The two were pictured embracing in a hug on the tarmac.

The Russian president said he appreciated North Korea’s support in his war with Ukraine, claiming that the two nations can stand together to “resolutely oppose” interference from the West.

Putin’s trip is part of a two-day stay in North Korea, where the streets of Pyongyang have been decorated with portraits of the Kremlin chief and Russian flags.

A banner also hung over the streets reading, “We warmly welcome the President of the Russian Federation.”

The visit undermines the West’s efforts to keep Putin isolated amid the Ukraine war, with Putin touting that Russia and North Korea are free to develop trade and payment methods “that are not controlled by the West.”

He also slammed American-led sanctions against the two nations, which he described as illegal, “unilateral restrictions.”

Putin said the allied nations will also seek to expand cooperation in tourism, culture and education, according to Russian media.

US national security spokesman John Kirby told reporters Monday that the Biden administration was concerned about “the deepening relationship between these two countries.”

Lim Soosuk, spokesperson of South Korea’s Foreign Ministry, said Seoul has warned Moscow that any cooperation with North Korea must not “proceed in a direction that violates UN Security Council resolutions or undermines peace and stability in the region.”

Putin’s foreign policy adviser, Yuri Ushakov, suggested the trip could culminate with Putin and Kim signing a partnership agreement that would include security issues.

The possible agreement would “outline prospects for further cooperation, and will be signed taking into account what has happened between our countries in recent years – in the field of international politics, in the field of economics… including, of course, taking into account security issues,” Ushakov said.

A deeper connection between Moscow and Pyongyang could affect the outcome of the war in Ukraine, with North Korea accused of  actively providing Moscow with artillery  and military equipment, including ballistic missiles.

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Ranu Sharma: The Journey of Mrs India's Tourism Queen

Ranu sharma, a software professional and mother of five, won the mrs india 2024-2025 title amidst a dazzling display of grace and talent. her victory symbolizes the dreams and aspirations of countless indian women. ranu will now represent india at mrs tourism queen international in thailand..

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In a glittering ceremony hosted in Gurugram, Ranu Sharma emerged victorious in the 12th Season of Mrs India, organized by former Mrs Asia International, Deepali Phadnis. The event saw contestants showcasing their grace, poise, and talent over five days. Ranu, a software professional and mother of five, captivated the audience and judges alike, earning the prestigious title of Mrs India 2024-2025.

Ranu Sharma's journey to the crown has been inspirational. A fitness enthusiast and avid traveler, she embodies the spirit of Indian tourism and will represent the nation on international platforms. Her dedication to fitness and her impressive weight loss journey have made her an icon of determination and perseverance.

In her heartfelt acceptance speech, Ranu expressed immense gratitude to the Mrs India organizers, her family, and supporters. She emphasized that her crown was not just a symbol of beauty but a representation of the dreams of millions of young women in India. As Ranu prepares to compete in the Mrs Tourism Queen International Pageant in Thailand, she carries the nation's hopes and dreams, showcasing the incredible potential of Indian women on a global stage.

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Revolutionizing agriculture: the integration of digital twins and reinforcement learning for sustainable farming, transforming education with solar power: a study on uesd's renewable energy potential, georgia's tourism sector: from potential to prosperity, bridging the climate investment gap: a call for stronger governance, connect us on.

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Life Style / Travel

Qatari diar: boosting tourism through shaping the future of global real estate.

The Peninsula

A Brief History and Global Presence

Qatari Diar Real Estate Company, established in 2005 by the Qatar Investment Authority, has swiftly risen to prominence in the global real estate market. Situated on the northeastern coast of the Arabian Gulf near Doha, Qatari Diar has continually pushed the boundaries of sustainable and innovative development. With a shared capital of $8.1 billion and a portfolio encompassing 50 projects across 20 countries, valued at approximately $35 billion, the company has established a formidable global presence.

A Vision for Global Real Estate

 Qatari Diar's unwavering commitment to quality, sustainability, and cultural heritage is vividly illustrated in its diverse portfolio of landmark projects. From the groundbreaking smart city of Lusail to the luxurious Chelsea Barracks and the iconic Southbank Place, Qatari Diar is reshaping the global real estate landscape with visionary developments that enhance the quality of life and foster community engagement. These projects not only highlight the company’s innovative approach but also its dedication to creating lasting legacies in some of the world’s most prestigious locations.

Commitment to Excellence and Sustainability

Distinguished by meticulous attention to detail and a deep respect for cultural heritage and environmental sustainability, Qatari Diar’s projects set new standards in urban development. Lusail City, for instance, is a testament to Qatar’s commitment to sustainable development, integrating advanced technologies to create a smart city that minimizes environmental impact while enhancing residents' quality of life. Similarly, The St. Regis Cairo and CityGate New Cairo blend luxury with cultural and historical richness, providing an unparalleled living experience.

Global Impact and Innovation

Internationally, Qatari Diar's projects like SeaPearl Istanbul, Chelsea Barracks, and Southbank Place demonstrate the company’s ability to adapt its innovative strategies to diverse cultural contexts, redefining luxury living and contributing to the social and economic vitality of their respective cities. Qatari Diar’s visionary approach to real estate development is setting industry benchmarks. By integrating sustainability, innovation, and cultural heritage into its projects, the company is not only enhancing the quality of life for residents and visitors but also creating enduring legacies for future generations. As Qatari Diar expands its global presence, it continues to shape the future of real estate with its forward-thinking developments and unwavering commitment to excellence.

Lusail City: Qatar's Model for Sustainable Urban Development

Vision and Foundation

Established in 2005, Lusail City represents a monumental stride toward realizing Qatar's 2030 vision. The city is designed to serve as a paragon of sustainable development, incorporating advanced technologies like artificial intelligence to enhance its status as a leading smart city. Beyond a mere real estate venture, Lusail is envisioned as a self-sustaining urban environment that will house over 200,000 residents, create 170,000 jobs, and attract around 80,000 visitors daily.

Strategic Location and Design

Strategically located near Doha’s international airport and major highways, Lusail City ensures excellent accessibility. The city’s design seamlessly blends modernity with historical significance, positioned near the fort established by Qatar’s founder, Sheikh Jassim bin Mohammed Al Thani, in the late 19th century. This blend underscores the city’s commitment to honoring Qatar's rich heritage while embracing futuristic advancements.

Smart City Innovations

As the region’s first large-scale smart and eco-friendly city, Lusail integrates cutting-edge technology to improve residents' quality of life. Essential services can be managed via mobile and computer platforms, while intelligent systems and sensors facilitate e-education, electronic health monitoring, and automated weather predictions, minimizing traditional transportation reliance.

Sustainability Initiatives

The city's design significantly reduces CO2 emissions, saving one million tons annually through extensive underground facilities for utilities, cooling, and waste management. This ensures efficient resource use and minimal environmental impact, reflecting Lusail’s role as a model for sustainable urban development.

Environmental Sustainability

Lusail City adheres to the Global Sustainability Assessment System (GSAS) standards, aiming to reduce energy consumption and carbon emissions by 30% compared to traditional buildings. Key initiatives include district cooling plants and an automated waste collection network, reflecting the city’s commitment to environmental stewardship.

Comprehensive Infrastructure and Transport

Lusail features an integrated public transport system connecting long-distance trains with an internal light rail network, reducing reliance on private vehicles and subsequently lowering carbon emissions. The city is equipped with comprehensive infrastructure, including widespread Wi-Fi and a fiber optic network to bolster communication and IT services.

Major Attractions in Lusail City

Lusail City boasts several major attractions designed to enhance the quality of life for residents and visitors alike:

Crescent Park: A 275,000 sqm park inspired by the desert environment, promoting sustainability.

Lusail Marina Promenade: A 140,000 sqm urban waterfront area with pedestrian paths, water views, and marina access.

Al Maha Island: A tourism hotspot featuring Lusail Winter Wonderland, with over 50 rides and activities.

Place Vendôme: A luxury shopping destination with more than 580 stores inspired by classic French architecture.

Lusail Marina: A modern home for over 1,200 berths of boats and Yachts.

Meryal Waterpark: Boasting 36 water rides, including the world’s tallest water slide tower at 85 meters.

Downtown Lusail: The Heart of Modern Urbanism

Downtown Lusail is Doha’s new iconic uptown, the magnetic epicentre of Lusail, home to the city’s hustle and bustle. A paragon for uniquely modern and integrated lifestyle experiences, Downtown Lusail captivates the energy and vibrant spirit of Doha’s cosmopolitan urbanism in three flagship destinations: Lusail Boulevard, Al Sa’ad Plaza, and The Seef.

Lusail Boulevard

 Lusail Boulevard in Downtown Lusail brings to life a quintessential contemporary urbanism, seamlessly fused with Qatar’s rich cultural fabric. A dynamic, diverse, and unique shopping, commercial, and residential destination, Lusail Boulevard is where Downtown Lusail’s iconic experience is realized. Spanning over 1.3 kilometers, it features a range of mixed-use, upscale retail, offices, and premium residential units, all intricately designed and built to world-class quality standards in every detail. Its public realm, size, and buildings are modeled after the Avenue des Champs-Élysées; an international experience brought to life by prestige retail, leisure, and cultural activities with a GFA of 250,000 sqm. The commercial district’s urban plan is meticulously designed for pedestrian street shopping and dining, facilitating mobility through its connection to underground car parking, which will provide 2,000 parking spaces.

Al Sa’ad Plaza

 Al Sa’ad Plaza is the grand, iconic centerpiece of Downtown Lusail, overlooking the coast at the end of Lusail Boulevard, and bound from the north and the south by The Seef. A proud beacon of Qatar’s urban upscale living, Al Sa’ad Plaza is the pounding heart of Downtown Lusail. Bold yet welcoming, the destination is Doha’s most impressively enlivened social and commercial meeting point. Al Sa’ad Plaza is a Doha landmark, and an exclusive address where connection, culture, and celebrations of the world come to life. Four iconic towers, of 50 and 70 floors in height, define Al Sa’ad Plaza premium district, a unique urban pedestrian realm with spectacular sea views. The four impressive landmark towers feature low-level podium buildings at their bases, creating a series of interconnected public spaces that will host a wide range of activities and venues.

The glorious luxury waterfront development of Downtown Lusail, The Seef is a high-profile district under Lusail’s master plan, extending over 520,000 sqm of land. The pulse of Downtown Lusail, The Seef is a destination in and of itself, embodying the serene, natural, and harmonious energy of the Lusail city. Via its 2.3-kilometre pristine promenade, the destination permeates into the ebb and flow of the sea. Cutting through the Lusail coast, The Seef directly overlooks the city’s Qetaifan Islands crown jewels on one side, and Fox Hills on the other side. A tranquil escape both away from and within the Lusail City Centre, The Seef is home to luxurious contemporary living at its finest. The mixed-use development comprises 600,000 square meters of commercial, office, retail, hotel, residential, as well as entertainment, dining, and cultural destinations and outlets, stretching along its waterfront promenade. The Seef’s innovative design comes to life through themes that reflect and celebrate Qatari traditions, values, and aesthetic heritage.

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World News | Russia President Vladimir Putin makes a rare visit to North Korea, an old ally

Russian President Vladimir Putin, right, and North Korea's leader Kim Jong Un shake hands during their meeting at the Vostochny cosmodrome outside the city of Tsiolkovsky on Sept. 13, 2023. (Vladimir Smirnov, Sputnik, Kremlin Pool Photo via AP)

FILE – Russian President Vladimir Putin, left, and North Korea’s leader Kim Jong Un examine a launch pad of Soyuz rockets during their meeting at the Vostochny cosmodrome outside the city of Tsiolkovsky, about 200 kilometers (125 miles) from the city of Blagoveshchensk in the far eastern Amur region, Russia, on Wednesday, Sept. 13, 2023. North Korean leader Kim hailed the country’s relationship with Russia on Wednesday, June 12, 2024, as reports suggest that Russian President Putin will soon visit the isolated country for his third meeting with Kim.(Mikhail Metzel, Sputnik, Kremlin Pool Photo via AP, File)

FILE – Russian President Vladimir Putin, center left, and North Korea’s leader Kim Jong Un, center right, examine a launch pad during their meeting at the Vostochny cosmodrome outside the city of Tsiolkovsky, about 200 kilometers (125 miles) from the city of Blagoveshchensk in the far eastern Amur region, Russia, on Wednesday, Sept. 13, 2023. North Korean leader Kim hailed the country’s relationship with Russia on Wednesday, June 12, 2024, as reports suggest that Russian President Putin will soon visit the isolated country for his third meeting with Kim.(Mikhail Metzel, Sputnik, Kremlin Pool Photo via AP, File)

Putin was met at Pyongyang’s airport by North Korean leader Kim Jong Un. They shook hands and embraced, and Kim later joined Putin in his car to personally guide him to Pyongyang’s Kumsusan State Guest House, North Korea’s official Korean Central News Agency said. The agency described their meeting as a historic event that demonstrates the “invincibility and durability” of the two nations’ friendship and unity.

Putin, making his first trip to North Korea in 24 years, said in comments that appeared in its state media hours before he landed that he appreciates the country’s firm support of his military actions in Ukraine. The Kremlin launched a full-scale invasion of the neighboring country in 2022.

He said the countries would continue to “resolutely oppose” what he described as Western ambitions “to hinder the establishment of a multipolar world order based on justice, mutual respect for sovereignty, considering each other’s interests.”

Putin’s visit comes amid growing concerns about an arms arrangement in which Pyongyang provides Moscow with badly needed munitions to fuel Russia’s war in Ukraine in exchange for economic assistance and technology transfers that would enhance the threat posed by Kim’s nuclear weapons and missile program.

In the North Korean capital of Pyongyang, the streets were decorated with portraits of Putin and Russian flags. A banner on a building said: “We warmly welcome the President of the Russian Federation.”

Putin also said in his published remarks that Russia and North Korea will develop trade and payment systems “that are not controlled by the West” and jointly oppose sanctions against the countries, which he described as “illegal, unilateral restrictions.”

North Korea is under heavy U.N. Security Council economic sanctions over its nuclear weapons and missile programs, while Russia is also grappling with sanctions by the United States and its Western partners over its aggression in Ukraine.

Putin said the countries will also expand cooperation in tourism, culture and education.

Before heading to North Korea, Putin traveled to Yakutsk, a city in eastern Russia, where he met regional Gov. Aisen Nikolayev, and received briefings on technology and defense-related projects. He also met with young professionals working in Russia’s Far East.

Putin is being accompanied by several top officials, including Deputy Prime Minister Denis Mantrurov, Defense Minister Andrei Belousov and Foreign Minister Sergey Lavrov, according to his foreign policy adviser, Yuri Ushakov. He said a number of documents will be signed during the visit, possibly including an agreement on a comprehensive strategic partnership.

U.S. and South Korean officials say military, economic and other exchanges between North Korea and Russia have sharply increased since Kim met Putin in September in the Russian Far East, their first since 2019.

U.S. and South Korean officials accuse the North of providing Russia with artillery, missiles and other military equipment for use in Ukraine, possibly in return for key military technologies and aid. Both Pyongyang and Moscow deny accusations about North Korean weapons transfers, which would violate multiple U.N. Security Council sanctions that Russia previously endorsed.

Along with China, Russia has provided political cover for Kim’s continuing efforts to advance his nuclear arsenal, repeatedly blocking U.S.-led efforts to impose fresh U.N. sanctions on the North over its weapons tests.

In March, a Russian veto at the United Nations ended monitoring of U.N. sanctions against North Korea over its nuclear program, prompting Western accusations that Moscow is seeking to avoid scrutiny as it buys weapons from Pyongyang for use in Ukraine. U.S. and South Korean officials have said they are discussing options for a new mechanism for monitoring the North.

Earlier this year, Putin sent Kim a high-end Aurus Senat limousine, which he had shown to the North Korean leader when they met in September. Observers said the shipment violated a U.N. resolution banning the supply of luxury items to North Korea.

In Washington, U.S. Secretary of State Antony Blinken said Putin’s visit to North Korea illustrates how Russia tries, “in desperation, to develop and to strengthen relations with countries that can provide it with what it needs to continue the war of aggression that it started against Ukraine.”

“North Korea is providing significant munitions to Russia … and other weapons for use in Ukraine. Iran has been providing weaponry, including drones, that have been used against civilians and civilian infrastructure,” Blinken told reporters following a meeting with NATO chief Jens Stoltenberg on Tuesday.

Stoltenberg reiterated concerns about the “potential support that Russia provides to North Korea when it comes to supporting their missile and nuclear programs.”

Lim Soosuk, spokesperson of South Korea’s Foreign Ministry, said Seoul has been stressing to Moscow that any cooperation between Russia and North Korea must not “proceed in a direction that violates U.N. Security Council resolutions or undermines peace and stability in the region.”

Tensions on the Korean Peninsulas are at their highest point in years, with the pace of both Kim’s weapons tests and combined military exercises involving the United States, South Korea and Japan intensifying in a tit-for-tat cycle. The Koreas also have engaged in Cold War-style psychological warfare that involved North Korea dropping tons of trash on the South with balloons, and the South broadcasting anti-North Korean propaganda with its loudspeakers.

South Korea’s military said soldiers fired warning shots to repel North Korean soldiers who temporarily crossed the land border Tuesday, apparently in error, for the second time this month.

Putin has continuously sought to rebuild ties with Pyongyang as part of efforts to restore his country’s clout and its Soviet-era alliances. Moscow’s ties with North Korea weakened after the 1991 Soviet collapse. Kim Jong Un first met with Putin in 2019 in Russia’s eastern port of Vladivostok.

After North Korea, the Kremlin said Putin will also visit Vietnam for talks that are expected to be focused on trade. The United States, which has spent years strengthening ties and accelerating trade with Vietnam, criticized Putin’s planned visit.

“As Russia continues to seek international support to sustain its illegal and brutal war against Ukraine, we reiterate that no country should give Putin a platform to promote his war of aggression and otherwise allow him to normalize his atrocities,” a U.S. Embassy spokesperson in Vietnam said in a statement.

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