rome shopping tour

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• Shopping in Rome, Rome

What you’ll do

Think of this personalized shopping experience with one of our local Rome hosts like spending the day with a trendy friend, because in Rome, everyone’s trendy. You’ll shop, drink coffee and shop some more. Game changer: the city happens to be Rome, the mecca of Italian fashion where fashionistas flock.

You’ll flit from luxury boutiques and high-end designer stores to independent shops and flea markets where you’ll find incredible quality but affordable fashion. You could wander into tiny jewelry boutiques where every piece has been locally designed and handmade, or pop into stylish home decor shops of Trastevere.

Whether you’d like to uncover vintage bargains at a local flea market or browse independent stores and stroll along stylish shopping streets where you can find affordable but incredible quality, handmade leather goods, Rome has it all.

Shop until you drop - drop into the chair of a cobbled terrace for a spritz when the time comes for aperitivo, that is. Our host is here to share with you all the shopping hotspots of their city, at whatever pace you’re happy with. It won't be long before you feel like a true Italian fashionista.

Private experience, tailored to you

Matched to your ideal host

Walking tour (may use public transport)

Hosted in English (On request: French, German, Greek, Hindi, Italian, Mandarin, Portuguese, Russian, Spanish, Swedish)

Your hotel/apartment or any other central location

Experience outline

• Explore the streets of Rome’s stylish neighborhoods and the stylish Centro area
• Your host will create a bespoke experience based on your personal style, so whether you’re more luxurious designer brands or vintage treasures, you’ll only visit the places to suit
• Shop for unique pieces and one-off treasures - there are countless shops where leather handbags and shoes are still hand-made
• Stop for a coffee along the way or cool down with a soft drink, or enjoy a spritz after you’ve finished shopping at an outdoor bar - it’s tiring work, you deserve it

Things to know

What’s included.

• Private and personalized experience
• 3 hours with a host
• Walking experience (if required, your host can suggest public transport or private taxi options)
• Hotel meet-up (available on request for central location)

Meeting point

What’s not included.

• Food and drink
• Transport costs
• Tickets to any attractions
• Someone to carry your shopping, sorry

Cancellation

Photos taken by our hosts and guests.

Travelers having fun right now!

Olga was incredibly helpful with my vision limitations. She was also FANTASTIC helping me choose outfits for myself once she had a sense of what I was looking for. And my price range. I also had a chance to practice speaking in Italian for much of the tour. I bought tons of dresses for myself and found gifts for my son and boyfriend. It was a great day hanging out with Olga and not feeling like a tourist!

Claudio was a very excellent and kind host who paid attention to my unique needs. He took me to boutiques that I never would have found by myself, helped me find pieces that work for me and gave advice for my style. We paused for beverages and for beautiful vistas of Rome. The pace was very good for me and we took care of everything on my list: gifts for family, something for the home, and many lovely things for me. I am not a great shopper. Prior to my afternoon with Claudio, I was not finding the kinds of shops that suited me. He gave me advice for any further shopping if I need it.

Claudio was a wonderful host who took me to the exact types of boutiques that I wanted. We covered everything on my list in shops I never would have found on my own. We paused for history and beautiful vistas while keeping a pace that was good for me. Claudio gave me good clothing advice and helped find sizes for me.

Our family took a Christmas Day tour around Rome with Andrea and had a wonderful time. Andrea was wonderfully friendly and highlighted points of interest that we would have certainly missed exploring on our own. She also helped us understand the history and context to better appreciate the beautiful city of Rome and many historical sites.

January 2024

Meet our local hosts in Rome. One of them will tailor this experience to your wishes!

We’ll expertly match you to your best suited host based on your interests, personality and the experience vibe you’re after.

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Rome Shopping Tour – a glimpse into Rome’s timeless Fashion

• February 1, 2024

Are you enthusiastic about Italian fashion and considering embarking on a Rome shopping tour? Italy, renowned for its art, culture, and culinary prowess, has also made an indelible mark in the realm of fashion. Beyond just garments, Italian fashion emanates an enduring allure from the enchanting streets of Rome, representing a fusion of style, sophistication, and centuries-old craftsmanship.

The legacy of Italian Fashion

Italian fashion has a legacy deeply rooted in history, craftsmanship, and an innate sense of style. The post-World War II era witnessed the rise of Italian fashion houses, establishing the country as a global fashion powerhouse. Pioneering designers such as Giorgio Armani, Valentino Garavani, and Emilio Pucci brought Italian style to the forefront, emphasizing tailoring, quality fabrics, and a commitment to elegance.

Rome, the Eternal City, plays a significant role in shaping Italy’s fashion landscape. As the capital and a cultural epicenter, Rome seamlessly blends tradition with modernity, creating a fashion ethos that is both timeless and contemporary.

Distinctive features on a Rome Shopping Tour

• Sophistication in simplicity : Roman fashion is characterized by an understated sophistication. The emphasis is on clean lines, classic silhouettes, and a refined color palette. This timeless approach to design ensures that Roman fashion withstands trends and remains relevant through the ages.
• Artistic influence : as a city steeped in art and history, Rome’s fashion draws inspiration from its cultural surroundings. Designs often reflect the city’s architectural wonders, ancient sculptures, and artistic masterpieces. This artistic influence adds a unique and visually stunning dimension to Roman fashion.
• Luxurious fabrics : Italian fashion, and by extension Roman fashion, is renowned for its impeccable choice of fabrics. From sumptuous silks to luxurious cashmeres and fine leathers, the emphasis on quality materials elevates each piece, contributing to the overall allure of Italian fashion.
• Tailoring excellence : the art of tailoring is at the heart of Roman fashion. Perfectly fitted garments, attention to detail, and expert craftsmanship define the city’s approach to creating clothing. Whether it’s a tailored suit or a flowing evening gown, the precision in execution sets Roman fashion apart.

Rome’s Fashion Districts & Events on your Rome Shopping Tour

Rome boasts several districts that serve as hubs for fashion enthusiasts, offering a diverse shopping experience that caters to different tastes and styles.

Via Condotti – known as Rome’s luxury shopping street, Via Condotti is home to high-end fashion houses and designer boutiques. Iconic names like Bulgari, Valentino, and Gucci line the streets, making it a must-visit destination for those seeking exclusive fashion.

Via del Corso – Offering a more accessible shopping experience, Via del Corso features a mix of international and Italian brands. This bustling street caters to a diverse range of shoppers, from fashion connoisseurs to those looking for stylish yet affordable options.

Trastevere – Trastevere, with its bohemian charm, introduces a different facet of Roman fashion. Here, artisanal boutiques and vintage stores thrive, showcasing a more eclectic and individualistic style. Exploring Trastevere provides a glimpse into the creativity and diversity that define Roman fashion beyond the mainstream.

Keep reading: the best Flea Markets of Rome!

Rome Fashion Week – A significant fashion event in Rome is the Roma Fashion Week . This event brings together renowned designers, fashion houses, and emerging talents to showcase their latest collections. Roma Fashion Week is a platform that celebrates diversity and creativity within the fashion industry, featuring runway shows, presentations, and exhibitions. With a focus on both established and up-and-coming designers, this event contributes to the vibrant tapestry of Rome’s fashion scene, attracting fashion enthusiasts, industry professionals, and trendsetters from around the world. Attendees can expect to experience the pulse of contemporary fashion and witness the city’s dynamic role in shaping global style trends.

Read our next blog post on a detailed guide of Rome fashion districts

Read about the best hidden gems in Rome when it comes to shopping!

Rome’s fashion scene is a harmonious blend of tradition, innovation, and a commitment to timeless elegance. As Rome continues to evolve as a fashion capital, it invites enthusiasts to explore its diverse districts, experience the artistry of tailoring, and immerse themselves in the sartorial splendor that defines Italian fashion. Elegance in Rome isn’t just a style; it’s a way of life, an expression of the city’s enduring charm through the ages.

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Rome shopping tour.

Are you looking for some unique pieces created by the greatest designers of "Made in Italy”? Or you would rather focus on something reasonable but definitely still different? Or maybe both! Rome offers the opportunity to fulfill all your expectations and to enjoy an authentic Italian shopping experience. You can c hoose from four different itineraries to customize your experience.

Wandering around the city of Rome, one can explore a vast range of pleasantly inviting choices, starting with the most prestigious Italian high-end stores situated around the Spanish Steps and Via Condotti . Alternatively, you might want to enjoy a more unique experience. From the inviting and exclusive boutiques of independent designers and Vintage Shops in the bohemian areas of Monti, Trastevere, Via del Pellegrino and alongside the narrow alleyways outside Piazza Navona . To the lively atmosphere of a typical local flee market.

Do you wish to feel right at home? We may take a casual walk along Via Cola di Rienzo , a busy shopping street just behind Castle St. Angelo and Via del Corso , where you can find the most famous Italian and international brands. Do as the “Romans” do! Take a seat somewhere: in a little Caffè or on a wonderful terrace overlooking the city for a relaxing "Aperitivo". Here, you can have some finger food and sip some bubbles while enjoying the sunset! A very appropriate and stylish conclusion to a busy day. What else could one desire while staying in Rome? Upon your request we can provide you with a personal style consultant. This way, you’ll have your own personal shopper while in Rome. We will introduce you to the most genuine Italian Fashion Trends, showing you around the world of Made in Italy. Your guide will stay with you for the entire day giving you the chance to be fully immersed in the atmosphere of Italian fashion. 

Tour gallery

Some of the most representative pictures of this tour

Discover the main stops of this tour

"Haute Couture" Tour

This tour takes you to the most iconic high-end boutiques downtown. You’ll have the exclusive opportunity to visit one of the most symbolic Roman fashion houses, including the boutique and the private collection of a famous brand.

”Tailor Made" Tour

Shall we tailor a tour that perfectly suits you? Your personal guide will focus on your own requests, preferences and availability. Take advantage of the skills and professional experience of your guide to guarantee a tour that works with the best local designers and retailers. In order to satisfy your expectations in the best possible way we can plan your visit beforehand, either via email or video call.

"Artisanal" Tour

Experience beautiful colors, textures and prints! While learning the story of the newest upcoming local designers, we will visit a selection of prestigious Ateliers. You will have the privilege to see the fascinating process of artisanal design and manufacturing that currently connotes the "Made in Italy".

“Build your dream closet” Experience

Shall we help you out? Your personal shopper will assist you to reorder the items you already have in your wardrobe: from the most essential capsule closet to exclusive outfits. We will prepare a "shopping list" based on your personal style to help you add new items to go with the ones you already have. This way you can complete and refresh your wardrobe all at the same time!

Tour information

Some useful information for your experience

What’s included

Expert guide, full on-site assistance.

Availability

Suggested start time: 10.00 am. Available from Monday afternoon to Saturday (on request also on Sundays after checking with the boutiques).

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The 15 best places to go shopping in Rome

It's not a Rome trip without a bit of shopping. Be the envy of your friends back home with our guide to the best

Photograph: Shutterstock

B etween the endless things to do and multiple bowls of pasta you’ll devour on your trip to Rome , you might as well go shopping. Luckily for you, Rome takes shopping very seriously indeed. 

At first glance, you might just expect pricey designer boutiques and jewellers, but you’ll be able to source a ton of vintage and bargain finds too. And if you’re only interested in a spot of window shopping? This is the place. Rome’s best shopping streets are a beauty. Here’s where to go shopping in the Eternal City. 

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This guide was recently updated by Natalie Aldern , a writer based in Rome.  At Time Out, all of our  travel guides  are written by local writers who know their cities inside out. For more about how we curate, see our  editorial guidelines . 

Been there, done that? Think again, my friend.

Where to go shopping in Rome

1.  monti.

If you’re going to start anywhere with your shopping, start here, in Monti. This is the place for strolling through cobbled streets, and dipping into vintage shops and little boutiques. One of the hippest neighborhoods in the city, Monti is filled with independent clothing brands, interior decor shops and quaint, Instagrammable eateries. Pulp Vintage, Humana, Pifebo and Blue Goose are all popular spots for one-of-a-kind vintage pieces. Stroll down Via del Boschetto to shop for sartorial styles at Kokoro, global furnishings at Estremi and leather handbags at Sufir. This is the best place to nab a few bits from up-and-coming fashion designers no one has heard of back home.

2.  La Rinascente

La Rinascente, Italy’s iconic department store, has sold luxury goods, fashion and accessories since 1865. It has two locations in Rome: one in Piazza Fiume (near Villa Borghese) and a more central location along Via del Tritone (a stone’s throw from the Trevi Fountain and the Spanish Steps). You’ll find international designer brands, local artisans, cosmetics, home design, dining and more. La Rinascente isn’t just a shopping destination: it’s a cultural hub where modernity means Italian heritage. At the location on Via del Tritone, you should head below ground to floor -1 to see remnants of the ancient Aqua Virgo aqueduct that dates back to 19BC, and head upstairs to Maio Restaurant & Rooftop for mesmerizing views of the city skyline.

3.  Spanish Steps

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If you think that your trip to Rome simply won’t be complete without splurging on a real Fendi purse, a bauble from Gucci or a wallet from Prada, look no further than the swanky streets fanning out from Piazza di Spagna, or the Spanish Steps. A dizzying amount of credit card debt gets run up on Via Condotti, Via Borgognona, Via del Babuino and Via Frattina because the big players are all here. From Bulgari and Max Mara to Ferragmo and Zegna, the choices are limitless. You'll also find a few local brands squeezed in here, like Il Bisonte which sells leather goods, and plenty of eyeglass shops and perfume boutiques as well. Popular international stores like COS and & Other Stories are located nearby on Via Borgognona.

4.  Via del Governo Vecchio

This pretty street weaves through the Centro Storico, right near Piazza Navona. There are some one-off boutiques and jewellery stores, but the real draws are the vintage finds: several of Rome’s best resale shops are a few doors down from one another. As you leave Piazza Navona, head into Piazza di Pasquino to begin your stroll down this street. Kolby and Wools Boutique sell contemporary menswear, while Silvia and Arlette focus on womenswear. A few of Rome's most popular eateries are located on this street as well for a perfect lunch pause: enjoy thin-crust Roman pizzas at Da Baffetto or classic pastas at Da Tonino. 

5.  Porta Portese

Spending a slow Sunday morning meandering Porta Portese, while guided by whimsy rather than a strict shopping list, is something of a Roman tradition. The weekly flea market is the largest in the city and takes place regardless of the weather. Among the hundreds of stalls erected on the edge of Trastevere you can find new and antique books, furniture, deadstock linens, bins of clothes, handmade accessories, as well as mass-produced baubles. Some sellers have posted prices, but bargaining is both recommended and expected. 

6.  Via dei Coronari

Once upon a time, it was the tradition in Rome – and most everywhere in Italy – for similar stores, studios, and vendors to be clustered on one street. The tradition still holds on Via dei Coronari, a street lined with antique dealers. It’s the place to go for vintage prints and maps, the odd antique Roman bust (or a still-quite-old reproduction), a little piece of estate jewellery or a Biedermeier bedroom set to ship home. A few favorite spots include Essenzialmente Laura for artisanal perfumes, Marta Ray for buttery soft leather ballet flats and handbags, and Lisa Corti for colourful textiles. 

7.  Via del Corso

The name-brand storefronts along Via del Corso include the usual global logos like H&M, Zara and Gap alongside well-known Italian brands like Benetton, Kiko and Intimissimi. This isn’t the best place for a made-in-Rome souvenir, but if you need a pair of jeans, new shoes or just want to shop familiar names, you’ll find them here. If you need assistance with your digital device, be sure to pop into the new Apple store which recently opened in a grand 19th century featuring vaulted ceilings, frescoes and marbled staircases.

8.  Via dell’Oca

A tiny bijoux street tucked away behind Piazza del Popolo, Via dell’Oca has some of Italy's most coveted contemporary artisans and upscale designer boutiques in Rome. You'll find Lucia Odescalchi's avant-garde jewellery atelier next to Patrizia Fabri's dreamy hat workshop which sells dozens of styles for every season and occasion. Hip clothing boutiques include Artisanal Cornucopia, Laura Urbinati and Atelier Bomba — all household names with in-the-know locals. Eau d'Italie, a fragrance brand launched by Le Sirenuse in Positano, also has a shopfront here.

9.  Trastevere

The jumble of streets wedged between Via Garibaldi and Viale Trastevere holds a real treasure trove of one-of-a-kind stores selling gifts, shoes, clothes and oddities. And getting lost during the treasure hunt is half the fun. Don’t miss  18 MQ Vintage Store  for good quality, pre-owned clothes   and  Polvere di Tempo  for antique watches, clocks, sundials, globes and maps. This area is best in the later afternoon when you can hit a cosy bar for an  aperitivo  after your shopping spree.

10.  Via della Scrofa

One of the prettiest streets in Rome, Via della Scrofa has a great mix of dining options, furniture stores and chic boutiques. This is a top area to shop for your pals back home (or just yourself). Container16 Rome is the place to pick up funky kitchen tools, tableware and food books for the gastronomes in your life; Co.Ro. Jewels sells thoughtful jewellery designs inspired by the architecture of Rome; Sirni produces quality leather goods you'll use for decades to come, and Spazioespanso stocks original fashion and accessories for women.

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Where to Shop in Rome: Guide to the Best Shopping Streets

Written by: Kate Zusmann

Discover an insider guide to the best shopping streets in Rome. You can choose among shopping areas with famous local and international brands, luxury fashion houses, flea markets, or vintage shops with unique souvenirs and accessories.

Here’s the list of the best shopping streets in Rome:

Via del Corso – Most Famous Shopping Street

Via del Corso is Rome’s most famous shopping street, located right near the Piazza Venezia . Every day, thousands of tourists explore a wide variety of boutiques with local and international brands. The street is long, and at its end is ancient Piazza del Popolo with Villa Borghese behind the square. Undoubtedly, spending the whole day on Via del Corso is easy, especially during sales seasons. Popular brands such as Zara , H&M , and Bershka are located there. Moreover, bars, restaurants, and gelaterias are situated on the street.

See a list of the best hotels near Piazza del Popolo .

Via dei Condotti – L uxury Fashion Brands

Via dei Condotti is famous for its luxury fashion brands . The most prestigious international and Italian fashion houses are Prada , Dior , Dolce & Gabbana , Gucci , and others. The street is located near the Spanish Steps and is a perfect choice if you are interested in new season collections of the most popular brands or luxury gifts.

Via Vittorio Veneto – A uthentic Italian Boutiques

Via Vittorio Veneto is famous for bars, hotels, and shops. Many fashions and authentic Italian boutiques offer a wide selection of stylish clothes, souvenirs, and accessories. Moreover, it is a great spot where to buy handmade clothing.

Read also about the Top 25 Souvenirs to Bring Home from Rome .

Via del Boschetto – Local Boutiques with H andmade Items

Via del Boschetto in the Monti area offers many local boutiques with handmade items . The Rione Monti is known for its artisan and ateliers where you can buy handcrafted accessories, jewelry, and vintage clothing.

Explore Rome in the most comfortable way!

from €150.00

Eliodoro store has an excellent choice of handcrafted jewelries

Via Borgognona – Famous Italian Brands

Via Borgognona is located parallel to the famous Via dei Condotti. It makes sense to visit this street if you are looking for famous Italian brands like Emilio Pucci or Moschino. The area is popular among tourists, and boutiques provide a wide selection of clothes according to the latest fashion trends.

Via del Governo Vecchio – S hops with Vintage Items

Via del Governo is famous for its shops with vintage items . There are bookshops, accessories, and leather clothing boutiques. It is an unforgettable experience, and you will have a chance to buy unique souvenirs of handmade items for great prices.

Via Cola di Rienzo – shopping near the Vatican City

Via Cola di Rienzo in the Prati neighborhood near the Vatican City has a similar assortment of boutiques as on Via del Corso. The street is beautiful and spacious. Its feature is that there are several times fewer tourists than on shopping streets near the Spanish Steps and Piazza Venezia . You will find boutiques as MaxMara , LiuJo, Tezenis, Stefanel, and many others on Via Cola di Rienzo.

Famous Coin Excelsior shopping center with the best fashion, beauty, and homeware brands located on Via Cola di Rienzo

Flea Markets

There are several outdoor markets, flea markets, and spots to buy antiques in the Eternal City.

Porta Portese – Rome’s Biggest Flea Market

Porta Portese works every Sunday from 7 am until 1 pm and is Rome’s biggest flea market. You can find everything there: antique housewares, jewelry, posters, furniture, secondhand clothing, stickers, and many other things. The flea market is located at the south end of the Trastevere district.

Flea Market on Via Sannio

The flea market is right near the Basilica of San Giovanni in Laterano . There are clothing, accessories, and vintage items. It works in the mornings from Monday to Saturday.

Antique Sellers

There are several streets in Rome where you can find antique items.

Via del Babuino

Via del Babuino is located near the Spanish Steps and offers stores with antique furniture, accessories, and paintings.

If you love shopping and fashion, be sure to check out the Castel Romano Outlet .

Useful Questions/Answers About Shopping in Rome

When does sales season start in rome, how much money do you need to shop in rome, is there good shopping in rome, what is rome famous for shopping, where is the shopping district in rome, where to shop for shoes in rome, where to shop vintage in rome, what area of rome has the best shopping, is designer shopping cheaper in rome, what is the biggest market in rome, rome luxury shopping guide.

Sales Seasons

Sales (Italian: saldi) are held twice a year: in winter and summer. The exact date of sales always depends on the region. All the shops begin sales on the same day.

• Summer sales in Rome: from the first Saturday of July until the end of August
• Winter sales in Rome: from the first Saturday in January until almost the end of February

The capital of the most fashionable country in the world offers many shopping streets with a great variety of stores. The choice of the area depends on your preferences. Undoubtedly, you will stay satisfied with the shopping in Rome.

Author: Kate Zusmann

I have lived in the Eternal City for the past 12 years. They say every angle of Rome has its history, and I'm here to tell you about the most intriguing historical facts and city legends. :)

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Rome Shopping Tour

Enjoy shopping sprees down the streets of Rome, and at one of Italy’s best shopping malls with your own personal shopper. Even with all of the shopping, you won’t miss out on the must see places of the city including the Colosseum, the Spanish Steps, and the Pantheon on your Rome Shopping Tour.

Duration: 3 Full Days

Detailed Itinerary

Welcome to the gorgeous Eternal City of Rome . As you arrive at the airport, your Private English Speaking Driver will greet you and welcome you. He will chauffeur you to your beautiful accommodation in the center of Rome where you will check in and enjoy relaxation. That evening he will greet you again and chauffeur you around Rome by Night where you will witness the stunning monuments lit up. In your comfortable and elegant Mercedes Benz vehicle, witness the beauty of the Colosseum , the Pantheon , Piazza Venezia , and many other places in the moonlight. Enjoy a delicious dinner at a restaurant with a view. After your incredible Roman dinner, you will be chauffeured back to your accommodation after a lovely first day of your Rome Shopping Tour . Buonanotte!

Good morning in the beautiful Eternal City of Rome ! You will enjoy a nice Italian breakfast in your accommodation before heading out with your Private English Speaking Driver to Via Condotti , the most posh shopping street of Rome ! On the way down, take a stop at the gorgeous Spanish Steps where you can enjoy lots of pictures and people watching. Continue down Via Condotti where you will find all of the famous Italian brands, and continue on down Via del Corso where you will find a lot of different shops for the best Italian shopping. Take a break for lunch at a delicious Italian restaurant enjoying great Roman food. Continue on your shopping spree down the beautiful Via del Corso , at both ends you’ll find wonderful sites, including either Piazza Venezia , or Piazza del Popolo . That evening you will be chauffeured back to your hotel where you will enjoy a delicious meal and relax time after a beautiful day of your Rome Shopping Tour .

Buongiorno again in the beautiful city of Rome on your Rome Shopping Tour . Enjoy breakfast and get ready for another wonderful day filled with shopping. You will meet your Private English Speaking Driver who will chauffeur you to Castel Romano , a lovely shopping mall where you will meet your own Private English Speaking Personal Shopper . Enjoy the entire day with your personal shopper finding the best fashion. Enjoy lunch at your own leisure at the mall and continue the afternoon shopping til you drop…Italian style! You’ll be chauffeured back to your accommodation where you will relax and enjoy a delicious Roman dinner.

Enjoy your last Italian breakfast before checking out and meeting your Private English Speaking Driver . After a wonderful three day shopping tour, your shopping spree will come to an end. You will be chauffeured to the Rome Airport . Enjoy your new fashion wardrobe back home after the most incredible week on your Rome Shopping Tour .