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What Is Seasonality In Tourism

Published: December 13, 2023

Modified: December 28, 2023

by Velvet Baumgardner

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Introduction

Welcome to the world of travel and tourism! Whether you are a seasoned traveler or someone planning your first adventure, understanding seasonality in tourism can greatly enhance your travel experiences. Seasonality refers to the fluctuations in tourist activity and demand for travel destinations based on the time of year.

When we talk about seasonality, we are referring to the concept that certain destinations experience peak and off-peak periods throughout the year. This can be influenced by a variety of factors, such as weather conditions, cultural events, school holidays, and even marketing efforts. Understanding the patterns of seasonality can help you plan your trips more efficiently, avoid crowds, and save money.

Seasonality is not only important for individual travelers, but also for businesses in the tourism industry. It impacts the profitability and sustainability of hotels, airlines, restaurants, and other travel-related businesses. By analyzing and managing seasonality, businesses can optimize their operations, provide better services, and maximize revenue.

In this article, we will explore the concept of seasonality in tourism, delve into the factors contributing to seasonality, discuss its effects on the industry, and provide strategies to manage and mitigate its impact. We will also examine some case studies that highlight the real-life implications of seasonality in popular travel destinations. So, let’s dive in and discover the fascinating world of seasonality in tourism!

Definition of Seasonality in Tourism

Seasonality in tourism refers to the pattern of fluctuating tourist activity and demand for travel destinations based on the time of year. It is the phenomenon where certain periods experience a higher influx of visitors, while other periods see a decline in tourist numbers.

Seasonality can be influenced by various factors, including weather conditions, holiday seasons, cultural events, and school breaks. These factors influence people’s travel preferences and the timing of their trips. For example, many people prefer to visit tropical destinations during the winter months to escape the cold weather, while others might opt for destinations that offer unique cultural experiences during specific festivals or events.

It is important to note that seasonality can vary significantly between different destinations and can even occur within a single destination. While some popular travel destinations may experience a predictable seasonal pattern year after year, others may have more sporadic fluctuations in visitor numbers due to specific events or promotional campaigns.

The impact of seasonality can be felt by both tourists and businesses in the tourism industry. For tourists, seasonality can affect the cost and availability of accommodations, transportation options, and the overall travel experience. It can also result in overcrowding and long queues at popular attractions during peak seasons, potentially diminishing the enjoyment of the trip.

For businesses in the tourism industry, managing seasonality is essential for maintaining consistent revenue streams and ensuring sustainability. During peak seasons, businesses may experience high demand and profitability, but they also face challenges such as increased competition, higher operating costs, and the need to provide quality services to a larger volume of visitors. Conversely, off-peak seasons can present the challenge of lower demand and limited revenue, requiring businesses to adapt their strategies and offerings to attract visitors during these periods.

Overall, understanding and effectively managing seasonality in tourism is crucial for both tourists and businesses in order to optimize travel experiences, minimize costs, and maintain a sustainable industry.

Factors Contributing to Seasonality

Seasonality in tourism is influenced by a wide range of factors that shape the patterns of visitor numbers throughout the year. These factors can be categorized into several key elements:

  • Weather and Climate: One of the most significant factors contributing to seasonality is the weather and climate of a destination. Travelers often prefer to visit destinations with favorable weather conditions during their vacations. For example, beach destinations tend to be more popular during the summer months, while mountain destinations attract visitors during the winter for skiing and snowboarding activities.
  • Holidays and Festivals: Holidays and festivals have a significant impact on travel patterns. Many people choose to travel during their national holidays or school breaks. For example, Christmas and New Year’s holidays are an ideal time for family vacations, and popular festivals like Oktoberfest or Carnival attract large numbers of tourists to specific destinations during certain periods.
  • Seasonal Activities and Attractions: Certain activities and attractions are only available or more enjoyable during specific seasons. For example, wildlife safaris in Africa might be best during the dry season when animals gather around watering holes, or springtime in Japan is renowned for its beautiful cherry blossoms. These unique experiences attract visitors during particular times of the year, contributing to seasonality.
  • Economic Factors: Economic factors, such as exchange rates, can impact travel patterns. A favorable exchange rate can make a destination more affordable for international travelers, increasing the tourist numbers during that period. Conversely, a strong currency might discourage visitors, leading to a decrease in demand during certain times.
  • Promotional Campaigns: Marketing efforts and promotional campaigns can influence the seasonality of a destination. Tourism boards, airlines, hotels, and other stakeholders often run targeted marketing campaigns during specific periods to attract visitors. These campaigns can create spikes in tourist numbers during the promotional period and influence travel behavior.

It is important to note that while these factors are influential in shaping seasonality, the specific patterns can vary widely between destinations. Every destination has its own unique set of factors that contribute to their seasonal visitation patterns.

By understanding the factors that contribute to seasonality, businesses in the tourism industry can better plan their operations and marketing strategies to effectively cater to the demands of different seasons. Likewise, understanding these factors as a traveler can help you plan your trips, avoid peak crowds, and make the most of the unique experiences available during different times of the year.

Effects of Seasonality on Tourism

Seasonality in tourism can have both positive and negative effects on destinations and the tourism industry as a whole. Understanding these effects is crucial for businesses and travelers to adapt and make informed decisions. Let’s explore some of the key effects of seasonality:

  • Economic Impact: Seasonality can significantly impact the economic aspects of tourism. During peak seasons, destinations experience a surge in tourist numbers, leading to increased revenue for businesses and the local economy. This can create job opportunities and stimulate economic growth. Conversely, in off-peak seasons, there is a decline in visitor numbers, resulting in a decrease in revenue for businesses and potential economic challenges for the destination.
  • Service Quality: High seasonality can put pressure on businesses to meet the demands of a larger volume of visitors. This can affect the quality of services provided, as businesses may struggle to handle the increased workload. Longer wait times, overcrowded attractions, and difficulty securing accommodations can impact the overall travel experience for tourists.
  • Pricing and Availability: During peak seasons, prices for accommodations, flights, and other travel services tend to increase due to high demand. The limited availability of accommodations can also result in higher prices. Conversely, in off-peak seasons, prices may be lower, and there may be more flexibility in terms of availability. This can provide an opportunity for travelers to enjoy more affordable trips and access to premium services at a lower cost.
  • Environmental Impact: Seasonality can impact the environment in tourism destinations. High visitor numbers during peak seasons can put stress on natural resources, lead to increased pollution, and disrupt the local ecosystem. Sustainable tourism practices and responsible visitor behavior are essential to mitigate these impacts and ensure the long-term conservation of natural and cultural heritage.
  • Community and Cultural Impact: Seasonality can influence the local communities and cultural dynamics in tourism destinations. In some cases, communities may heavily rely on tourism as a source of income, and the fluctuations in visitor numbers can significantly impact their livelihoods. Some destinations may experience cultural and social changes during high seasons, with an influx of visitors bringing both positive and negative impacts on local traditions and way of life.

Overall, the effects of seasonality on tourism are multi-faceted and can vary depending on the destination and specific circumstances. The key is to strike a balance that maximizes the positive impacts while mitigating the negative effects. By understanding the effects of seasonality, destinations and businesses can develop strategies to manage and adapt to fluctuations in tourist numbers, ensuring a sustainable and enjoyable travel experience for all.

Strategies to Manage Seasonality

Managing seasonality in tourism is crucial for destinations and businesses to optimize their operations, provide consistent services, and ensure a sustainable industry. Here are some effective strategies that can be employed to manage and mitigate the effects of seasonality:

  • Diversify Tourism Products: Destinations can develop and promote a diverse range of tourism products to attract visitors during off-peak seasons. This can include creating new attractions, organizing events, and offering unique experiences that are available year-round. By providing a variety of activities and attractions, destinations can encourage tourists to visit outside of the traditional peak seasons.
  • Promote Shoulder Seasons: Shoulder seasons refer to the periods just before or after the peak season. Promoting travel during these shoulder seasons can help spread the visitor numbers more evenly throughout the year. Offering incentives such as discounted rates or special packages during these periods can entice travelers to visit during less crowded times.
  • Targeted Marketing and Promotion: Destinations can implement targeted marketing and promotion campaigns to attract visitors during off-peak seasons. This can involve marketing campaigns in specific regions or countries, highlighting unique experiences available during those periods, and offering special deals or discounts. By effectively communicating the benefits of visiting during off-peak seasons, destinations can encourage more balanced visitation patterns.
  • Collaborate with Stakeholders: Collaboration between tourism stakeholders is essential in managing seasonality. By working together, businesses can create joint promotions, share resources, and develop packages that encourage visitors to explore different attractions and activities within the destination. Cooperation between accommodation providers, tour operators, and local attractions can help distribute the visitor flow more evenly throughout the year.
  • Infrastructure and Capacity Development: Improving infrastructure and enhancing the capacity of tourism facilities can help destinations handle the influx of visitors during peak seasons. This includes expanding transportation options, upgrading accommodations, and developing tourist infrastructure in less crowded areas. By increasing the capacity to accommodate visitors, destinations can manage the seasonality more effectively.

It is important to note that managing seasonality requires a long-term perspective and consistent efforts. Continuous monitoring and analysis of visitor patterns, feedback from tourists, and collaboration between stakeholders are essential for implementing effective management strategies.

By employing these strategies, destinations can maximize their potential as year-round tourism hotspots, provide better experiences for visitors, generate sustainable revenue streams, and minimize the negative impacts of seasonality on the local economy and environment.

Case Studies on Seasonality in Tourism

Let’s take a look at some real-life case studies that exemplify the impact of seasonality on popular travel destinations:

  • Bali, Indonesia: Bali is known for its stunning beaches, lush landscapes, and vibrant culture, making it a sought-after destination for travelers worldwide. However, Bali experiences significant seasonality, with a peak season from June to August and during the Christmas and New Year period. During these months, the island is bustling with tourists, resulting in higher prices for accommodations and crowded attractions. To combat seasonality, Bali has been promoting its shoulder seasons, particularly in the months of April and September, by offering attractive deals and packages to encourage visitors during these less crowded times.
  • Whistler, Canada: Whistler, located in British Columbia, Canada, is a renowned ski resort and outdoor adventure destination. Skiing and snowboarding enthusiasts flock to Whistler during the winter months, creating a high season for the destination. However, the summer months experience a significant drop in visitor numbers. To manage seasonality, Whistler has expanded its outdoor activities, such as mountain biking, hiking, and golfing, making it an attractive destination for adventure seekers year-round. Additionally, the resort offers discounted accommodation rates and packages during the off-peak seasons, enticing visitors to explore the destination outside of the winter months.
  • Phuket, Thailand: Phuket is a popular beach destination in Thailand, offering pristine beaches, vibrant nightlife, and cultural attractions. The island experiences a peak season from November to March when tourists from around the world seek respite from the winter months in their home countries. During this period, Phuket witnesses a surge in visitor numbers, leading to higher prices and crowded beaches. To manage seasonality, Phuket has been promoting the “Green Season,” which falls between April and October. During this time, tourists can enjoy lower accommodation rates, fewer crowds, and still experience plenty of sunshine. Sustainable tourism practices, such as initiatives to preserve marine life and reduce plastic waste, have also been implemented to attract more visitors during the off-peak season.
  • Oktoberfest, Munich: One of the most famous events in Germany, Oktoberfest in Munich, attracts millions of visitors from all over the world. This traditional beer festival takes place over 16 days, usually from late September to early October. During the festival, Munich experiences a significant increase in tourist arrivals, leading to higher demand for accommodation, long queues at beer tents, and crowded streets. To manage the influx of visitors, Munich has extended the festival to include weekends before and after the official dates, effectively spreading out the crowds and offering visitors a chance to experience Oktoberfest in a less crowded and more enjoyable environment.

These case studies highlight the various strategies destinations use to manage seasonality and balance visitor numbers throughout the year. By implementing targeted promotions, diversifying tourism products, and encouraging travel during shoulder seasons, these destinations have successfully mitigated the negative impacts of seasonality and provided tourists with better experiences.

Seasonality is a fundamental aspect of tourism that significantly impacts both travelers and businesses in the industry. Understanding and effectively managing seasonality can enhance travel experiences, optimize operations, and ensure the sustainability of destinations.

Throughout this article, we have explored the definition of seasonality in tourism, the factors contributing to its occurrence, the effects it has on destinations and businesses, and strategies to manage and mitigate its impact. We have also examined real-life case studies that demonstrate how destinations have successfully navigated seasonality through targeted marketing, diversification of tourism products, and promoting off-peak seasons.

As travelers, understanding seasonality allows us to plan our trips more strategically, avoiding peak crowds, enjoying more affordable prices during off-peak periods, and making the most of unique experiences available throughout the year. By spreading our travels across different seasons, we can support destinations in their efforts to achieve sustainable tourism growth and reduce the negative impacts of overcrowding on local communities and the environment.

For businesses in the tourism industry, managing seasonality is essential for the long-term success of their operations. By diversifying offerings, collaborating with stakeholders, and implementing targeted marketing campaigns, businesses can adapt to fluctuations in visitor numbers and optimize their revenue streams.

In conclusion, understanding and managing seasonality in tourism is crucial for the industry’s sustainability and the satisfaction of travelers. By implementing effective strategies and promoting year-round visitation, destinations can ensure a balance in tourist numbers, provide quality experiences, and maximize the benefits of tourism for all stakeholders involved.

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tourist season

Definition of tourist season

Examples of tourist season in a sentence.

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“Tourist season.” Merriam-Webster.com Dictionary , Merriam-Webster, https://www.merriam-webster.com/dictionary/tourist%20season. Accessed 21 Apr. 2024.

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Tourism Seasonality

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Tourism Seasonality

Most tourist destinations in the world are affected by the phenomenon of seasonality. Destinations with high fluctuations in seasonality often face various challenges, such as overcrowding, high prices, inadequate infrastructure in peak seasons, as well as a lack of services and job opportunities in shoulder and low seasons. Seasonality is a measurable feature with significant economic and social impacts. 

Understanding the main characteristics can help to modify its occurrence. Causes can be natural such as the seasons and related climate conditions, or institutional such as public and school holidays. Consequently, seasonality is regular and consistent and can be predictable and anticipated. This makes it more possible to mitigate. 

To measure the degree of seasonality, destinations can use specific indicators, ranging from tourist arrivals to occupancy rates. There are also indicators regarding initiatives to strengthen shoulder and low season periods, as well as measuring the level of effort designed to reduce seasonality. As seasonality is a factor in unemployment, seasonal employment and turnover of staff, indicators regarding the effects of seasonality on employment are important tools to monitor its social impact.

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5 Reasons Why ‘Shoulder Season’ Is the Best Time to Travel

Sally French

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In many ways, travel continues to be challenging. Demand for travel has skyrocketed despite insufficient hospitality staffing , airline cancellations and inflation , which has led to long waits at airports and hotel check-in desks — not to mention higher costs.

But here’s a good way to skirt most of these challenges: Travel during “shoulder season.”

The definition of shoulder season varies by destination, but it typically means the period of time between a region’s peak season and offseason. This timespan can last months or just weeks. For instance, if a place’s peak season is summer and its offseason is winter, then the shoulder season would be spring and fall. Alternatively, a place may experience peak travel during a holiday weekend, but demand will drop off the weekend before or after — these times can also be considered shoulder season.

Here are five reasons why shoulder season is the best time to travel.

1. Expect to pay lower prices than for peak season travel

Airfares averaged 23% cheaper when booked for shoulder season versus peak season travel. That’s according to a NerdWallet analysis conducted in December 2021 of more than 100 airfares taken from the most popular routes in the U.S. across eight major airlines.

The same routes were compared for flights booked for peak versus shoulder season days, where peak season flights were those booked for the Monday before or after a major holiday. In contrast, the shoulder season flights were those taken two weeks before or after that date.

The difference was starkest around Christmas: Flights averaged 50% cheaper when booked for Monday, Jan. 10, versus Monday, Dec. 27.

2. You won't compete as much for coveted reservations

Those higher flight prices typically stem from supply and demand — which means demand is higher during peak season.

Increased interest leads to more competition across the board, whether for a hotel room at the price point you want or the chance to nab tickets to that concert. And that’s only scratching the surface. Restaurants are more likely to get filled, airplanes to fly with fewer empty seats and wait times to get longer, and the likelihood of a complimentary upgrade diminishes.

Book during shoulder season and you’ll vie with fewer folks for your top experiences.

3. You won't see as many offseason closures

While demand is high during peak season, sometimes demand drops so low during offseason that the places you want to visit aren’t even open. Boat tour operators might board up for the winter, and charming ski town cafes could close for the summer.

For example, January in Utah’s Zion National Park averages about 16% of the number of visitors that come during peak season in July, and most tourists will have a rough go. Ice forces certain trails to close, some roads become inaccessible to drivers, and the museum and services like shuttle buses aren’t available.

Instead, consider a trip during the September shoulder season, when crowds are at only about 85% of the park’s peak but most amenities are available. Plus, you’ll benefit from mild weather.

Around the world, hotels often take the offseason to do renovations, so the pool might become off-limits. Airlines typically cut back routes, so you’ll have less flexibility on what day or time you can fly.

But the shoulder season is less likely to entail such challenges. Travel before summer crowds arrive and you might be pleasantly surprised with a newly renovated hotel room. Head to the mountains just after the winter holidays to take advantage of still-snowy slopes without as many skiers on them.

4. Weather is generally pretty good

The shoulder season likely won’t bring the sweltering heat or storms that come with a region’s offseason. And in some cases, the weather during shoulder season is actually better than peak season.

Summer at Florida’s theme parks is often humid and muggy — and that’s before you add in the crowds of out-of-school kids. During shoulder season, you might forgo sunny summer days on the beach, but you’ll typically get temperate weather, not to mention a less sweaty smile in that photo with your favorite character.

Shoulder season in the Rocky Mountains might not entail the romanticism of white powder snow surrounding a cozy cabin. But, you can pack light and leave the parka at home.

5. You could more likely experience unique, local events

Tourist hot spots typically want year-round crowds, so they often host events, concerts and other festivities that don’t occur at times when crowds would be large anyway.

Theme park food festivals are among the most common shoulder season delights. Southern California theme park Knott’s Berry Farm typically hosts its annual boysenberry festival from March to April. Hawaii comes alive in the fall with festivals spanning multiple islands, including the annual Waikiki Ho‘olaule‘a, which is a giant block party on Oahu, and the Kauai Mokihana Festival, a weeklong celebration of Hawaiian culture.

This article was written by NerdWallet and was originally published by The Associated Press.

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tourism season meaning

High, Low, & Shoulder Seasons: What to Expect & When to Travel

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Woman hiking in Torres del Paine National Park, Chile

Torres del Paine National Park in Chilean Patagonia

Whether looking for the right time to tour Italy’s famous coastline or trek the renowned trails of Patagonia, the best time to see lions on the savannah or cherry blossoms in Japan, understanding what to expect during the different travel seasons can help you get exactly what you want most out of your vacation.

The time of year you travel can be essential to seeing and doing what you want, and there are good reasons to consider the benefits of travel across the different times of the year.

Learn more about what to expect during the high, low, and shoulder seasons with this helpful guide.

What is High Season?

What is shoulder season, what is low season, when should you travel, book your trip for your preferred travel season.

Beach filled with umbrellas during the high season in Positano, Italy

Positano, Italy

The high season, sometimes referred to as the peak season, is the busiest time of year for a travel destination. It often coincides with large crowds and higher rates, from hotels to transportation, and guides.

Because of the popularity of this time of year, high season is often associated with the “best time” to visit a destination. Often, it corresponds with the best weather, attracting travelers eager to enjoy a destination and activities associated with the right temperatures.

Seasonality can play a big role in your trip, depending on the type of vacation you want. For beach destinations, the high season can coincide with dry, warm weather, just like the winter can mean peak season for a ski destination known for snow, slopes, and cozy accommodations.

High season can also refer to the time when the largest number of travelers are able to visit a specific destination, rather than solely the best time to visit. For example, many families travel to Europe in summer, not necessarily because summer is the best time to visit Europe , but because it is the time when children are out of school and parents take a vacation.

Travel during the high season if the time is right for you or if there is a specific experience that takes place then. While much of Europe sees a huge influx of travelers during summer because of school breaks, Japan sees hordes of local and international tourists in spring, who arrive to view the cherry blossoms .

By focusing on your goals and interests, you can plan for the crowds or around them. This makes travel during the high season a much more pleasant experience.

Expert Tips for Discerning Travelers

Autumn foliage at Jardin de Tuileries in Paris, France

Jardin de Tuileries in Paris, France

Shoulder season in travel is typically defined as the time between high and low season for a given destination. The timespan depends on the location and the popularity of travel during different seasons that can be affected by variables like the weather, festivities, and activities.

The shoulder season generally sees a lull in tourist crowds, while still edging the popular seasons to ensure open restaurants, shops, resorts, and activities. Outside of ski season, many businesses may close. Outside of beach season, islands and coastal businesses often shutter their doors. In many destinations, more travelers are visiting during the shoulder season to avoid the high-season crowds and enjoy traveling at a slower pace.

Overall, the shoulder season represents times between specific weather conditions and seasonal activities that draw travelers to specific destinations. For instance, France has a high season in summer, a shoulder season in fall, and then another high season in winter, with travelers arriving to ski in the Alps . Tanzania has a high season in the dry months from June to September, a shoulder season from October until February, and a low season during the high rains from March to May.

When traveling during shoulder season you can most often enjoy the best seasonal experiences without large crowds. Prices are often lower during shoulder season, popular destinations have more capacity, you won’t compete for a limited number of reservations, and the weather is typically pleasant.

Travelers visiting during shoulder season usually have more flexible schedules and choose to travel at a different time and pace, while looking for a more personalized experience.

Wet female cheetah and her cubs in Masai Mara, Kenya

Masai Mara, Kenya

The low season is also named “off-season” and is characterized by a smaller number of tourists visiting a destination. Lines are shorter, rates generally drop, and the weather may be less predictable.

The term low season is often connected to a destination’s weather, with fewer travelers visiting Kenya for safari during the rainy season or smaller international crowds traveling to Patagonia in the winter.

While the weather plays an important role, it is not the only factor in establishing the low season. Fewer flights or transportation to a destination, closed seasonal businesses, and fewer tours can also impact low-season travel.

When weather may be a deciding factor in your travel plans, such as visiting an island destination and wanting good weather for the beach, low season is often another name for the rainy season. However, “rainy season” is often inaccurate, creating a vision of endless rain that ruins a beach vacation. Destinations like Costa Rica and Tahiti are known for having rainy seasons, but even during the wet months, showers are often heavy but fast, allowing plenty of time for adventure, exploration, and relaxation.

Travel during the low season can feel like the opposite of a tour during the high season. Fewer crowds, attentive service, and more favorable pricing are compelling reasons to travel away from travel peaks. If the weather is not an important factor for your trip, the low season often offers a fantastic escape from the expected long lines, crowds, and higher prices of the high season.

The low season may also give you a more relaxing ambiance through which to discover your chosen destination. Locals are typically more welcoming to visitors during off-season travel and the smaller crowds make it easier to travel at your preferred pace, without rushing to beat large groups to a particular monument, museum, or restaurant.

Female hiker in Grampians National Park, Australia

in Grampians National Park in Victoria, Australia

The best time of year to travel is all about you. While the shoulder season may sound like the best time to visit Australia or India, it won’t matter if you are unable to travel during those months of the year.

You may have a list of places you wish to visit each year or perhaps you travel based on the time of year you have available. Depending on your interests, goals, needs, and expectations, you can have an incredible experience on your vacation during the high, shoulder, or low seasons.

Working with a travel specialist can give you more in-depth and local information, as well as help you plan around any foreseen challenges to ensure your best trip, no matter the season.

Boat with tourists on cherry blossom lined river along Himeji Castle in,Japan

Himeji, Japan

Whether looking for great weather or the least crowds, finding the best time to visit a destination can make the difference between a good and a great vacation. From cultural experiences to pristine beach getaways, wine and food tours to remarkable trekking excursions, what you want to experience could directly affect when you travel.

No matter the type of experience you want, you can find more information and new insights on select destinations with our guide to the best places to travel by month .

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Seasonality in tourism demand

Data extracted in November 2023.

Planned article update: 04 December 2024.

Monthly share of trips and nights spent by EU residents, 2022 (% share on the 12 months)

  • Note: Trips which started in 2021 and ended in 2022, are included in the corresponding month of departure of 2022 (for instance a trip that started in November 2021 and ended in January 2022 is included in November 2022).
  • Source: Eurostat (online data codes: tour_dem_ttmd, tour_dem_tnmd)

This article is part of the Eurostat online publication Tourism trips of Europeans , which provides statistics on tourism demand in the European Union (EU) and EFTA countries.

The article focuses on the seasonal pattern of tourism demand in the European Union (EU): trips made by EU residents and the number of nights spent on those trips (data on same-day visits is not available). Tourism demand includes all trips made, regardless of whether they were spent in tourist accommodation (such as hotels or campsites) or in less formal and often unpaid types of accommodation (such as owned dwellings or accommodation provided for free by friends or relatives).

This analysis from the point of view of the demand side complements another article on seasonality, in which the seasonal bias in the tourist accommodation sector is discussed (see article Seasonality in the tourist accommodation sector ).

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One in four trips of eu residents made in july or august.

In 2022, tourism demand of EU residents was concentrated in the third quarter, mainly in August followed by July, when respectively 12.9 % and 12.3 % of the entire year's trips were made (see Figure 1). The number of trips in the peak month (August) was 2.8 times higher than the number of trips in the lowest month (January). Over 270 million tourism trips started in July or in August, meaning that on an average day in these months, 4.4 million Europeans were packing to leave on a trip.

Considering that the main (longest) trip in the year is often taken in summer, the seasonal pattern was even more pronounced when looking at the number of nights spent. EU residents spent more than one in three nights away in these two months, July (17.3 %) and August (17.1 %). The number of nights spent in the peak month (July) was 4.6 times higher than the number of nights spent in the lowest month (January).

Vertical bar chart showing monthly share of trips and nights spent by EU residents as percentage share over the 12 months. Each month January to December 2022 has two columns comparing trips with nights.

Long trips: the seasonal pattern more pronounced than for short trips

In August 2022, EU residents made 85 million long trips of at least four overnight stays. This represents 18 % of all long trips made through the entire year. Looking at the summer season from June to September, more than 50 % of all long trips in 2022 were made during these four months (see Figure 2).

The distribution of short trips over the 12 months was more evenly spread. June was the most popular month for trips between one and three overnight stays, followed by December.

Line chart showing trips of EU residents by month of departure and duration in millions. Three lines represent short trips, long trips and all trips over the months January to December 2022.

Summer and Christmas peaks more significant for domestic trips

In 2022, EU residents made 812 million trips inside their own country (domestic trips) and 264 million trips abroad. The spread over the 12 months of the year is relatively comparable for domestic and foreign trips (see Figure 3) although the summer and Christmas peaks are more pronounced for the domestic ones.

The number of domestic and foreign trips made during the peak month (August) were respectively 2.5 and 4.5 times higher than those made in the lowest month (January).

Line chart showing trips of EU residents by month of departure and destination in millions. Two lines represent domestic trips and foreign trips over the months January to December 2022.

Business trips partly compensate for the lowest periods of personal trips

On average over the year, business trips represented 9 % of all trips made by EU residents. As shown in Figure 4, this share ranged from 16 % in November to 4 % in July and August.

Business trips showed a substantially different distribution over the year compared to personal trips, with peaks in June and September (see Figure 5), the months just before and after the main holiday season. The monthly variation ranged from 4.5 million business trips in January to 12.3 million business trips in September.

Stacked vertical bar chart showing percentage share of professional trips of EU residents by month of departure. Totalling 100 percent, each monthly column has two stacks representing professional trips and personal trips for the year 2022.

Europeans spend more than one third of their tourism nights in July or August

Looking at national data, July or August were the most popular months for going on holidays for residents of all but five EU Member States: Germany, Croatia, Latvia, Malta and Romania, where the peak month was June, September or December (see Table 1 and Figure 6). At EU level, one in eight trips were concentrated in just one month (August). This peak was even more pronounced in 10 EU Member States, with Greece in the top, where the residents preferred August for 32 % of their trips, followed by Bulgaria (22 %) and Italy (21 %).

Table showing distribution over the year of EU residents' trips of at least one overnight stay as percentage share on each of the 12 months in the EU and individual EU Member States for the year 2022.

Seasonality can also be evaluated by looking at the ratio of the number of trips made during the peak month by those made during the lowest month (see Figure 7). In 2022, when Covid-19 restrictions were fully lifted, Greece came on top with the number of trips in August 16 times higher than in January (the lowest month). The lowest seasonality was found in France and Malta, where this ratio was only 2.4.

Vertical bar chart showing ratio of the peak month by the lowest month spent by EU residents in the EU and individual EU Member States. Each country has two columns comparing trips with nights for the year 2022.

When taking into account the duration (nights spent) rather than the number of trips, seasonality was more pronounced: the peak month for tourism nights of residents of all but two EU countries was either July or August. The only exceptions were Germany and Malta, where the peak months were June and September respectively (see Table 2 and Figure 8).

Vertical bar chart showing peak month for tourism nights spent by EU residents as percentage share on the 12 months in the EU and individual EU Member States. Each country column represents the percentage of the peak month, June, July, August or September 2022.

During the two summer months of July and August, EU residents spent more than one third of all tourism nights spent in 2022. For the Greek tourists this share was 59 %, followed by Italians (54 %) and Bulgarians (43 %).

By dividing the number of nights spent by the number of trips that were made each month, the average length of stay of the trips is calculated. In 2022, EU residents made the longest trips (7.1 nights on average) in July, followed by August with 6.7 nights on average (see Table 3).

Table showing average length of stay as number of nights for EU residents' trips by month of departure in the EU and individual EU Member States for the year 2022.

More than one in four EU residents' tourism nights in the months in between the bottom and peak season are spent by older people aged 65 years and over

Looking at the age of the tourist, 23 % of all tourism nights in 2022 were spent by Europeans aged 65 years and over. Compared with the seasonal pattern of nights spent by the other age groups, these nights were more evenly spread throughout the year. The July and August peak was a bit less pronounced, representing 29 % of the entire year's tourism nights, while for the other age groups this share was on average 36 % (see Figure 9). People aged 65 years and over were more likely to travel during the shoulder season (March to June and September to November, i.e. the months in between the bottom and peak season).

Line chart showing tourism nights spent by EU residents by month of departure and age group in millions. Six lines represent age group ranges over the months January to December 2022.

At least 25 % of all the nights spent in March, May, June, September, October and November were spent by older tourists aged 65 years and over, with May and September reaching 29 % (see Figure 10).

Stacked vertical bar chart showing percentage share of tourism nights spent by EU residents by month of departure and age group. Totalling 100 percent, each monthly column has six stacks representing age group ranges for the year 2022.

Participation of children

On average in 2022, for 22 % of the trips made by Europeans aged 15 or more, the travel group included children aged less than 15 years (see Figure 11).

Line chart showing trips of EU residents by month of departure and participation of children in 2022, in millions. Two lines compare trips with children with trips without children over the months January to December 2022.

Such trips had a significant impact on the overall seasonality of tourism. Figure 12 shows their high concentration, in terms of nights spent, in July and August, the main school summer holiday months: nearly half (45 %) of these nights were spent during these two months while for trips where no children were participating, this share was 31 %.

Line chart showing distribution over the year of EU residents' tourism nights by month of departure and participation of children in 2022, as percentage share on the 12 months. Two lines compare trips with children with trips without children over the months January to December 2022.

Nearly one in three tourism nights spent by Europeans in July and August (32 % and 30  %, respectively), were spent by tourists whose travel group included children aged less than 15 years (see Figure 13).

Stacked vertical bar chart showing percentage share of tourism nights spent by EU residents by month of departure and participation of children. Totalling 100 percent, each monthly column has two stacks representing participation or non-participation of children for the year 2022.

Source data for tables and graphs

Excel.jpg

Data sources

Collection of annual data on trips of EU residents

The collection consists of harmonised data collected by the Member States in the frame of the Regulation (EU) No 692/2011 of the European Parliament and of the Council concerning European statistics on tourism .

The scope of observation for data on tourism trips are all tourism trips with at least one overnight stay, made by the resident population aged 15 and over. It includes trips made for private or professional purpose, outside the usual environment.

The EU is a major tourist destination, with four Member States among the world's top ten destinations for holidaymakers, according to UNWTO [1] data. Tourism is an important activity in the EU which has the potential to contribute towards employment and economic growth, as well as to development in rural, peripheral or less-developed areas. These characteristics drive the demand for reliable and harmonised statistics within this field, as well as within the wider context of regional policy and sustainable development policy areas.

Direct access to

  • All articles on tourism statistics
  • Recent Eurostat publications on tourism
  • Tourism (t_tour) , see: "Annual data on trips of EU residents (t_tour_dem)".
  • Tourism (tour) , see "Trips of EU residents - annual data".
  • Tourism statistics
  • Trips of EU residents - annual data (ESMS metadata file — tour_dem_esms)
  • With 2012 as reference year:
  • Regulation (EU) No 692/2011 of 6 July 2011 concerning European statistics on tourism and repealing Council Directive 95/57/EC. ( Summary )
  • Regulation (EU) No 1051/2011 of 20 October 2011 implementing Regulation (EU) No 692/2011 concerning European statistics on tourism, as regards the structure of the quality reports and the transmission of the data.
  • Previous legal acts (concerning reference periods before 2012):
  • Directive 95/57/EC of 23 November 1995 on the collection of statistical information in the field of tourism.
  • Commission Decision 1999/35/CE of 9 December 1998 on the procedures for implementing Council Directive 95/57/EC on the collection of statistical information in the field of tourism.
  • Commission Decision 2004/883/CE of 10 December 2004 adjusting the Annex to Council Directive 95/57/EC on the collection of statistical information in the field of tourism as regards country lists.
  • Directive 2006/110/EC of 20 November 2006 adapting Directives 95/57/EC and 2001/109/EC in the field of statistics, by reason of the accession of Bulgaria and Romania.
  • Agenda for a sustainable and competitive European tourism (Communication from the European Commission, October 2007)
  • European Commission - Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs - Tourism
  • ↑ UNWTO data
  • Industry, trade, and services
  • Residents' trips and destinations
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Encyclopedia of Tourism pp 1–3 Cite as

Seasonality

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Bar-On ( 1975 ), in the first comprehensive review of the subject, noted that seasonality has been viewed as a long-standing complex problem and a permanent feature of the tourism industry. A frequently used definition of seasonality is “a temporal imbalance in the phenomenon of tourism, which may be expressed in terms of such elements as numbers of visitors, expenditure of visitors, traffic on highways and other forms of transportation, employment and admissions to attractions” (Butler 2001 : 5).

Tourism in many areas has temporal fluctuations in demand known as “seasons,” particularly for specific leisure activities, such as “the skiing season.” The majority of traditional destinations experience two seasons, one of high and one of limited or no demand, while a few (particularly mountainous locations) may have two important seasons, normally summer and winter, with different forms of tourism being experienced. The industry, in general, regards seasonality as a problem because it...

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Bar-On, R. 1975. Seasonality in tourism: A guide to the analysis of seasonality and trends for policy making . London: Economist Intelligence Unit.

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Butler, R. 2001. Seasonality in tourism: Issues and implications. In Seasonality in tourism , ed. T. Baum and S. Lundtorp, 5–22. Amsterdam: Pergamon.

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Corluka, G. 2019. Tourism attractions and seasonality: Tourism seasonality – An overview. Journal of Business Paradigms 4 (1): 21–43.

Fernández-Morales, A., J.D. Cisneros-Martínez, and S. McCabe. 2016. Seasonal concentration of tourism demand: Decomposition analysis and marketing implications. Tourism Management 56: 172–190.

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Lee, C., S. Bergin-Seers, G. Galloway, B. O’Mahoney, and A. McMurray. 2008. Seasonality in the tourism industry: Impacts and strategies . Gold Coast: CRC for Sustainable Tourism.

Rossello, J., and A. Sanso. 2017. Yearly, monthly and weekly seasonality of tourism demand: A decomposition analysis. Tourism Management 60: 379–389. https://doi.org/10.1016/j.tourman.2016.12.019 .

Senyao, S., H. Wei, and N. Ma. 2021. How off-season tourism promotion affects seasonal destinations? A multi-stakeholder perspective in Tibet. Tourism Review 76 (1): 229–240.

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Butler, R. (2022). Seasonality. In: Jafari, J., Xiao, H. (eds) Encyclopedia of Tourism. Springer, Cham. https://doi.org/10.1007/978-3-319-01669-6_168-2

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Seasonality in Tourism: Understanding the Challenges

26 november 2021.

tourism season meaning

Seasonality has always been one of the most critical issues in determining the demand variation for every touristic destination. It affects all areas of the tourism industry, from marketing (packaging, distribution and pricing), to the labour market (employment, skills, sustainability) as well as business finances (suppliers and intermediaries), environmental (ecological carrying capacity of a particular destination by overcrowding and overuse during the peak period) and all relevant aspects of operations.

It is often defined as the tendency of tourist flows to become concentrated into relatively short periods of the year, which are then classified as business cycles of off-season, low-season, shoulder season and peak season, or low, medium and high season. A few areas, mostly tropical, are characterized as non-seasonal because of the small irregularities of the climatic conditions.

Climatic conditions such as temperature, rain-and snowfall, daylight etc are referred to as “natural seasonality” and depend on the placement of the touristic destination on the earth and its distance from the equator, as well as climatic conditions in specific periods of the year such as monsoons and extreme temperatures (too cold, or too hot). Global warming will in this case have an effect on the natural tourism seasonality, as climate changes will happen in most areas.

On the other hand, other periods that are considered to count to seasonality are the “institutional”, human defined periods in the year, such as religious, cultural, ethnic and social defined, industrial holidays, pilgrimages and holidays. In this sense, the ageing of the population will bring changes on institutional tourism seasonality because the older population is less constricted in the timing of their holidays.

These unevenness or fluctuation of people visiting specific areas cause very big changes of demand or supply and bring difficulties in sustainable and stable operations of the tourism sector in the destinations with an effect of having often inefficient services and products. The tourism industry tries globally to create strategies of all-season destinations.

Although seasonality is one of the most prominent features of tourism, it is the least understood. In order to tackle tourism seasonality, it is important to realize where it is generated and little research has been done on whether for example the desire to travel at certain times of the year or the restrictions are more important.

Research shows that different areas are being affected differently from seasonality and is being suggested that seasonality problems should be tackled locally taking into consideration the needs and opportunities of each area to be more effective. One of the strategies to balance seasonality is to extend the season at the destination, by altering for example the prices, or offering different attractions before and after the peak season.

Seasonality is to be understood more from the tourism sector and tourism entrepreneurs may have to consider the adoption of adjustment and mitigation policies toward seasonality for it to become a valuable asset for their business.

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tourism season meaning

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What Is Shoulder Season?

Ascent/PKS Media Inc./Getty Images 

When it comes to choosing what time of year to visit a resort, it pays to check out the value pricing offered during the shoulder season. Shoulder season is the period in between a destination's low and high seasons of tourism, making prices cheaper for hotels and airfare and crowds smaller at popular attractions.

Europe, the Carribean, and the United States all experience shoulder season during spring, fall, and winter when children and college students are in school. As these times of year are less busy for tourism than the summer months, during vacations, and over public holidays, prices are lowered to entice other people to travel abroad.

Many resorts offer special discount packages during shoulder season, and just because fewer people are visiting during this season doesn't mean the attractions are any less enjoyable. In fact, because of the reduced costs and crowd sizes, you're likely to even more on your vacation.

Why Shoulder Season Is a Good Value

While the pressures of supply and demand boost resort prices during the high season and holidays, when everyone wants to visit, it deflates them during the low season, which typically falls during a destination's worst weather months.

Oftentimes the shoulder season gives visitors a combination of desirable prices and weather on their trip to popular destinations. Even though there are fewer people visiting during this time of year, the attractions still offer all of the tourists' favorite amenities and features.

If you're visiting the Swiss Alps in February, for instance, there might not be a lot of events to participate in, but you can still enjoy some of the best snow of the season on the ski and snowboard slopes. However, since most schools are in session all and there aren't any international holidays in the month, destination resorts don't get as many customers so they offer discounts to try to sway guests to come in February.

Shoulder Seasons Around the World

Many properties have shoulder seasons in the spring and fall, but the dates vary. It typically depends on the specific destination, including what activities the destination is famous for offering. If you're looking for a skiing destination, warmer months of winter are the shoulder season, but if you're interested in  scuba diving , colder months like October and November are the shoulder season.

Shoulder season also depends on spring break and other special events and holidays, which are exceptions to shoulder season discounts. Countries in Europe, the Carribean, and the Americas often expect tourists during holidays like Christmas and Easter in addition to seasonal school breaks. As a result, businesses often raise prices on flights and accommodations.

Even during the shoulder season prices can vary from the weekdays to the weekend, depending upon whether the property or service is frequented by business travelers or weekend visitors. Be sure to check out your destination's website and ask the reservation manager about packages and other special offers when you call.

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6 Strategies for Tour Operators to Overcome Seasonality in Tourism

If you work in the travel industry you probably have noticed a period during the year when fewer visitors come to your destination and sales are slow. But don’t worry, you are not alone. Seasonality in tourism is something that affects every business in every destination and should be faced as an opportunity rather than a threat.

In this article, you will learn strategies to attract customers to overcome seasonality and keep your cash flowing even during the off-season.

Why is there seasonality in tourism?

empty airport seasonality in tourism

The low season also called “shoulder season”, is the time of the year between peak seasons. During this period tourist numbers plummet and tour operators fight to attract the few travelers visiting the destination.

The drop in the number of arrivals has many explanations , such as:

  • Change in climate conditions at the destination
  • Change in the number of sunshine hours
  • Public or school holidays
  • Special events, such as festivals
  • Pilgrimages

The more specialized a destination is, the more affected by seasonality it will be . For example, a destination focused on bathing tourism will have a peak during summer and a low season during winter.

What tour operators should understand is that seasonality in tourism is cyclic . It’s fundamental that tour operators learn the visitors’ patterns to better plan their business and put strategies in place to fight back the off-season.

How to overcome seasonality in tourism?

tour guide leading a group of tourist empty airport seasonality in tourism

Seasonality cannot be eliminated, but it can be eased . With the right strategies, tour operators can generate demand even when tourist flow is at its lowest.

Here you go six strategies that you can implement during the off-season to attract more guests.

1. Target slow travelers

There is one type of traveler that prefers visiting destinations during the off-season. They are called slow travelers , and there is a reason for that.

A slow traveler is someone who is seeking a deep connection to local people, culture, food, music, history and nature when traveling. In order to create this connection they usually stay longer periods at a destination while avoiding crowds of tourists and visiting off the beaten track attractions.

This group of travelers includes digital nomads , retired people and young people who are enjoying a sabbatical year.

Creating a slow travel product is a great way to generate demand during the off-season. That could be an experience that involves the local community and nature, and also adds a layer of culture to connect the traveler with the destination.

For example, if you work with food tours you can create an experience that brings travelers to meet the local producers and learn traditional recipes directly from locals.

2. Attract locals

What is a better solution to overcome seasonality in tourism than targeting your local community ?

Domestic tourism has grown since the pandemic. During travel restrictions, people have re-discovered their destination and local attractions. Furthermore, this is a niche that is less affected by fluctuations on demand. The reason is simple, the group you are targeting lives in the same place as you work.

Selling to locals is relatively simple. They have the same desires and needs as the travelers you usually target. They also want to live an unforgettable experience , even though it’s one block away from their homes.

In order to attract locals’ attention you should create experiences that have something more than your regular tours. That could be:

  • A birthday experience
  • A bachelor party experience
  • Team-building activities
  • A tour focused on families
  • A pet-friendly tour

Celebrations don’t have to be labeled with food and drinks, spice things up with adrenaline!

3. Offer discounts and promotions

Be innovative! Nobody wants to see identical promotions year after year. That doesn’t mean that you can’t use other companies’ ideas, but upgrade them! Make them better.

Reward every purchase made during the peak season with a free voucher that buyers can redeem during the low season. Send it to your client’s email and make sure to remind them about their voucher a few weeks before the tour.

When bookings slow down, you can provide coupons and gift vouchers for your tours and activities. Make sure to offer limited-time promotions (e.g. available only for a week). Promotions with an expiration date will create a sense of urgency which yields better results!

Aside from discounts, you can also offer referral rewards. Refer-A-Friend Program is a great way to retain travelers and reach out to more clients. For a limited time, you can even double the referral program for your tour and activity business. For example, the first 10 customers get a free tour (up to $8 each) for 2 persons.

4. Redesign your tours

When was the last time you added a new activity to your portfolio?

To attract guests during the off-season you can adapt your tours depending on the time of the year. For example, during February you can create Valentine’s Day experience to attract couples and during October you can offer a Halloween tour aimed at horror enthusiasts.

An interesting fact is that senior travelers love to travel during the off-season. So, you can design or modify some of your tours to create an experience that suits this audience.

You should think out of the box if you want to stand out and beat seasonality in tourism. Innovative experiences draw attention and can generate demand all year long.

5. Invest in a digital product

A new modality of travel product that has risen during the pandemic is virtual tours .

They were so popular during this period that OTA’s such as Get your Guide , Airbnb and Viator have launched a section on their websites dedicated to them.

There are four main categories of virtual tours:

Pre-recorded tours

You can create this product by recording your tours and selling them online. Make sure that the guide who will present the tour is charismatic and has great storytelling.

Live stream tours

Have you ever watched a live stream on Instagram or another platform? So, this is the same experience. The difference from pre-recorded tours is that this category is interactive. To create a live tour all you need is internet connection and a platform, such as Google Hangouts or Zoom.

Semi-immersive tours

This is a mix between a virtual tour and a real experience. Products in this category usually have a virtual component (e.g. pre-recorded tour) linked to a physical element. This element can be something delivered to the customers’ homes or something they can purchase themselves to prepare for the tour.

This is an experience similar to Google Street View. This type of tour is great for museums and other immersive attractions. Just remember that you need a special camera to record videos in a 360 format.

The great advantage of creating a virtual product is that you can sell it all year round. Yes, they are immune to seasonality in tourism. Virtual tours are also easy to distribute and they work as a great marketing tool.

6. Partner with local businesses

Boost sales during the low season by forming partnerships with local businesses that are not in the travel industry . This way you can cross-promote each other during a period where you are not selling much but your partner is, and vice versa.

For example, if you offer trekking tours, you can give a coupon to your guests to buy at the local sports store. On the other hand, clients that buy in this store can get a coupon to enjoy your tour. You can do something similar with a restaurant or delicatessen if you offer food tours.

What to do with your extra time?

overtime work concept seasonality in tourism

The strategies listed above can help you raise your booking numbers and fight back against seasonality in tourism. But regardless of your efforts, the tourist flow will not be the same as in the peak season.

Anyway, don’t stand idly by . Use the extra time you have during the low season to put your business in order and to prepare for the peak season that will approach.

  • Start blogging

One of the proven ways to maintain relevance as a tour operator is by having a blog . On it, you can publish content that :

  • Has year-round usefulness for travelers. 
  • Brings traffic to your website.

Don’t stop publishing your great articles in the low season, assuming no one is reading!

Just because travelers can’t go for a trip, doesn’t mean they won’t be interested in the information you have to give. Maybe they will look for inspiration for the next season or travel on your blog.

  • Post on social media

It’s important to stay in contact with your followers and past customers throughout the entire year.

Use your social media accounts to inform your audience about important changes in your business, the release of new products and to give updates and fun facts about your destination.

An engaged audience helps your business stay top of mind during the high season. Don’t stop communicating during the low season, because your competitors aren’t.

Grow your email list

If you don’t have an email list of your past and potential guests, the low season is the best time to start one.

Email marketing is one of the cheapest and most effective marketing strategies. Spending your free time building an email list will save you a couple of bucks when the peak season arrives.

  • Gather and publish reviews from past guests

There’s no better way to get to know your travelers than by asking them a few questions. So, use the low season to perform a customer satisfaction survey and collect feedback from them.

You can include questions about what they would like to experience at your destination and create new offers based on their feedback.

Finally, ask your past guests to leave you a review on Google, TripAdvisor , Facebook and any other relevant review platform to your business.

  • Update your website

I know… dealing with a website can be overwhelming, but it’s necessary , unless you want to continue paying abusive commissions to OTA’s.

A well-built website with a Book Now Button not only helps your sales during the peak season but also gives you extra bookings during the low season.

If you are interested in direct online sales we can help you with that.

Seasonality in tourism is an issue, but not the end of the world. The best way to deal with it is to learn when your destination receives fewer visitors and adapt your business to this period.

In this article, we listed a few strategies you can use to generate demand during the low season:

  • Target slow travelers
  • Attract locals
  • Offer discounts and promotions
  • Redesign your tours
  • Invest in a digital product
  • Partner with local businesses

Also, use the low season to:

If you want to learn more about advertising your tour business, download now our ebook “Low Budget Digital Marketing Strategies for Tour Operators.”

ORIOLY on October 28, 2022

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by Felipe Fonseca

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What Is Shoulder Season and How Can It Help You Save on Travel?

Shoulder season is a prime time to travel for great deals and fewer crowds. Here's how to maximize your trip.

tourism season meaning

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The summer vacation season may have come and gone, but that doesn’t mean travel needs to end with it. In fact, now is our favorite time to hit the road: shoulder season.

"Just as there's a downward dip from the top of your head to your shoulder, 'shoulder season' refers to a dip in tourism," Katy Nastro, travel expert at Going , shares with Travel + Leisure . "Unlike busy peak seasons, shoulder seasons are periods when places see fewer tourists, yet are not quite as sleepy as off-seasons; [it's] more so the time period between the two.”

As Nastro further explains, the specifics can vary based on location, but it usually falls around the change of seasons. "In general, we mostly see shoulder seasons as being the autumn and spring months," she says. "Not quite peak summer, nor winter holidays, but still more lively than the doldrums of winter."

Depending on the location, having a solid transitional weather pack list can be the best way to prepare for travel during these times of the year.

For example, the shoulder seasons for travel throughout New England land in the spring (April to early June) and late fall (October to November). Both periods come with their own perks, like gorgeous spring flowers and vibrant fall foliage. It’s also a time replete with festivals, including the Connecticut Garlic & Harvest Festival and the Freeport Fall Festival .

Or, over the same time frame, you can head to Florida, which also experiences its shoulder seasons in the spring and early fall. The weather is still warm, with temperatures hovering in the 70s, but there are far fewer crowds than typical school vacation times. 

Looking for a far-flung getaway? Head to Europe, which, for the most part, experiences similar shoulder seasons. It’s especially true for hot spots like the Greek islands , with many hotels offering fantastic deals during April and May, as well as September through October.   

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Beyond seeing fewer fellow tourists in typically high-demand areas, what else makes shoulder season so attractive? The best and most important answer is that you can expect to pay a lot less for your trip. 

According to a 2021 NerdWallet analysis , which analyzed more than 100 of America’s most popular flight routes, on average, airfare was 23 percent cheaper during shoulder season than peak travel times. The analysis noted the biggest gap in pricing came around the holiday shoulder season, when flights were, on average, 50 percent cheaper when booked for Monday, Jan. 10, rather than Monday, Dec. 27. Additionally, 2022 data by Hotels.com showed that traveling just prior to or right after major holidays provided the best pricing on hotels. The brand found the average hotel rates between July through January on its app and pinpointed the best times to travel for a great deal was the weekend before Christmas (Dec. 15 - 20) or right after the New Year holiday (Jan. 3 - 8).

Igor Tsarev/Getty Images

Beyond snagging a great deal, traveling during the shoulder season comes with the added benefit of more bargains at restaurants and excursions without having to fight off fellow travelers or worry about off-season closures.

To make the most of your trip, simply search for your intended destination's "shoulder season," which, again, usually falls right before or after its typical high season. You can also use resources like Kayak's Best Time to Travel tool to search for the best deals year-round and find the ideal time to book. Or, simply read up on the latest data for prime booking days , as well as how many days out you should book airline tickets to various destinations around the globe.

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Example sentences tourist season

Doing so in the midst of the summer tourist season compounded the difficulties, they said.
Unite said that a walkout would cause serious disruption during the height of the tourist season .
It would extend the tourist season on the island to the whole year.
Luckily it was the tourist season , so they soon disappeared from the stall permanently outside their building.
The search has caused dismay in the resort, with businesses complaining that they are happening at the start of the tourist season .

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Definition of 'tourist' tourist

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Forget Summer. This Is Travel’s New “It” Season.

More affordable flights, lower hotel rates, and less congestion have always defined travel insiders’ favorite time of year. but with summer becoming unbearably crowded and hot, is shoulder season the rising star of travel.

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White boats and colorful buildings crowd the waterfront in Istanbul, Türkiye

Hot but not too hot: Tour operator Intrepid Travel touts Türkiye as a wonderful destination to explore during the fall.

Photo by Ibrahim Uzun/Unsplash

Shoulder season is generally considered to be the period of travel between the peak summer and low winter seasons —and it is rapidly becoming one of the most attractive times to travel. That is due in part to the fact that surging crowds and increasing weather woes are making summer and winter travel, well, kind of miserable . Add to the allure the fact that airfares and hotel rates are typically lower with better availability during the fall and spring shoulder seasons, and this in-between travel period is now more enticing than it has ever been before.

“We’re seeing that the ideas of ‘shoulder season’ and ‘off-season’ are changing postpandemic due to pent-up travel demand, which has not slowed down,” says Michael Schottey, spokesperson for the American Society of Travel Advisors (ASTA). “Obviously, there will be a decrease compared to peak travel season as children go back to school and summer vacations come to a close, but all of our information points toward popular destinations and suppliers continuing to be very busy right through what used to be considered a ‘slow time’ of the year.”

The number of Americans traveling to Europe surged this summer in a postpandemic fervor for international adventures, and the demand pushed transatlantic airfares to the highest they had been in more than five years, according to travel booking site Hopper’s 2023 Summer Travel to Europe report. Round-trip flights from the U.S to Europe averaged more than $1,200 this summer, or about $300 above 2022 prices (and 23 percent higher than in 2019). And once U.S. travelers arrived in Europe having forked over for those sky-high airfares, they were greeted by record-breaking heatwaves across much of southern Europe in destinations such as Spain, Italy, and Greece, as climate change brings with it the humbling realities of a summer season now defined by stifling temperatures and increasingly unpredictable—sometimes dangerous—weather patterns.

When it comes to travelers looking more toward the shoulder season, “Sadly, weather will soon be [more of] a deciding factor. Just look at Europe these past two summers with record heat,” says Tania Swasbrook, vice president of Travelworld International Group , a luxury Virtuoso travel agency. Swasbrook notes that for the high-end, discerning travelers she works with, the crowds have become one of the biggest deterrents of peak-season travel, with more attractive pricing and greater availability of accommodations and services also motivating clients to “think more ‘outside the box’” in terms of where they go and when.

Enter shoulder season: “Travelers with flexibility can save as much as $500 by shifting travel dates to early fall,” Hopper reports, adding that round-trip flights to Europe from the United States in September and October are averaging about $700 per ticket, or 33 percent below this year’s average summer fares.

“Shoulder season has always been my favorite time to travel or have clients traveling. You get the change of seasons and often can take great advantage of things like wine or agricultural harvest periods when local areas, in my opinion, really shine,” says William Kiburz, vice president of Coronet Travel Ltd . and a member of the AFAR Travel Advisory Council .

Here’s everything you need to know about shoulder season, including some of the best shoulder season destinations.

What is shoulder season and when is it?

Shoulder season is the period of travel that lands squarely between the high season of travel, also known as the traditional summer months of June through August (for the Northern Hemisphere), and the low season, which is usually the dead of winter (January through early March, in the Northern Hemisphere). The exact dates and time frames for shoulder season vary by destination, but more generally shoulder season typically falls into the seasons of autumn and spring, excluding popular holiday weekends like Labor Day and Memorial Day weekends, and school vacations like Thanksgiving week and spring break.

“To put it simply, shoulder season is the time of year less people travel due to kids and school, holidays, or weather preferences,” says Swasbrook. “This of course depends on the destination. As a rule of thumb though, usually spring and fall.”

These are the approximate shoulder season windows for travel , according to Swasbrook:

  • April (or just after Easter) to the beginning of June
  • September (once school starts) to the beginning of November
  • Slower periods in between like February or November and December just before Thanksgiving or the festive season

“‘Shoulder seasons have become shorter, more so because ‘peak seasons’ have become longer due to weather,” she says, noting that climate change is prolonging traditional warmer periods later into the year.

People on a small bridge among fall foliage in Japan

Travelers often flock to Japan during the spring cherry blossom phenomenon, but fall can be just as colorful and wonderful.

Photo by Tayawee Supan/Unsplash

The benefits of traveling during shoulder season

There are numerous benefits to traveling during shoulder season, but the main ones include fewer crowds (at least for now), more affordable airfares, better hotel deals, greater availability (as in more airplane seats and hotel rooms to choose from), and more moderate weather.

“It’s the time of year when average prices drop and availability opens up,” states Melanie Fish, head of Expedia Group public relations in a Fall Travel Forecast released by Expedia last week.

According to Expedia , while flight searches for fall travel are up 15 percent, and hotel searches increased 20 percent compared to fall 2022, prices remain attractive for shoulder season travel when compared to peak season.

Expedia reports that late October offers some of the biggest savings for fall shoulder season travel with average domestic airfares nearly 20 percent below their summer equivalents, and international flights about 15 percent lower than what they were during summer.

When it comes to accommodation, there are more options and better pricing for stays, too. Vacation rental platform Vrbo reports that travelers will pay on average 25 percent below what they would in summer for early fall shoulder season rentals in popular destinations, such as the Outer Banks in North Carolina, the Gulf Shores of Alabama, Hilton Head Island in South Carolina, Seattle , and San Diego .

View of Denali National Park in Alaska with rust-colored foliage in the foreground speckled with evergreen trees and snow-capped mountains in the background

Explore Denali National Park in Alaska after the summer cruising crowd has sailed away and before the winter settles in for its long stay.

Photo by Jacob Vizek/Unsplash

The best shoulder season destinations

The fall and spring shoulder seasons are definitely growing in popularity, according to tour operator Intrepid Travel , which this month reported that it is seeing a 56 percent increase in fall shoulder season bookings to Europe compared to 2018, and a 70 percent increase in spring shoulder season travel to Europe compared to five years ago.

So, where are the best places to travel during shoulder season? Here’s what travel experts recommend.

Once the hordes of cruise ships that descend on America’s largest state throughout the summer start to wind down in numbers and frequency, shoulder season can be a prime time to explore Alaska with fewer crowds and before the dark and cold winter months take hold. Whether you’re hiking through Denali National Park or exploring Anchorage, visiting the Chugach National Forest or venturing north to Fairbanks, if you head to Alaska during shoulder season, you’ll benefit from flights to Juneau that are on average about 35 percent lower than what they are in summer, according to Expedia.

After residents and visitors in Greece suffered through a sweltering summer this year, AFAR’s cruise writer Fran Golden recommends sailing the Greek islands during the fall , when temperatures and crowds finally begin to subside.

“The Aegean Sea stays warm through October, so swimming remains an option, as does taking advantage of outdoor dining and sightseeing with light breezes,” she wrote in a recent story about the best season and ships for sailing the Greek islands.

“There are other advantages to Greece in fall. From mid-August to October you can catch the grape harvest on islands such as Santorini, Rhodes, and Crete,” she writes. Highland areas of the islands and mainland can experience some fall colors, and fall festivals are also common throughout Greece.

Green Northern Lights dance behind the Skógafoss waterfall in Iceland with a smattering of visitors in the foreground of the falls

Head to Iceland in November, when you have a wonderful chance of spotting those dancing Northern Lights.

Photo by Balazs Busznyak/Unsplash

Summer is a very popular time to embrace frigid Nordic destinations, such as Iceland , which has been a travel hot spot for years now. But travelers can avoid the masses and embrace lower prices by visiting Iceland during shoulder season. Added bonus: Journey to Iceland in November when you’ll have a greater chance of viewing those beautiful swirling Northern Lights .

Kiburz of Coronet Travel highly recommends Italy during the shoulder season. “Take the Chianti Wine Festival in Greve in Chianti as an example,” he says, referring to an event held annually in mid-September in Italy. “One would think that [it would be] crowded with tourists, but it never is. It’s held in a charming, small Tuscan village . . . and you can really be present for the experience as compared with what many people do during the peak [summer season], which is check off a list of places that they must see—never really experiencing anything or anyone—because they are always off to the next place.”

After Japan fully reopened toward the end of 2022 following strict pandemic border closures, travelers can’t get enough and have been flocking back to the Asian island nation in droves. Spring, when the country’s beautiful cherry blossoms court travelers from around the world, is not a shoulder season in Japan. Fall, however, which can be just as colorful and scenic, is less popular. Travelers eager to roam the busy streets of Tokyo or get off the beaten path on Japan’s Seto Inland Sea , relax in a ryokan, or marvel at shrines will be happy to know that, according to Expedia, airfares to Tokyo are 20 percent cheaper in the fall compared to summer.

The advantage of traveling to Portugal in the fall is that it tends to stay a bit warmer for longer when compared to European destinations further north. That means you can still expect ample sunshine in autumn while riding the trams in Lisbon , winetasting in and around Porto , and even at beaches during shoulder season.

Rocky beach area with palm trees and a smattering of beach goers in San Diego, California

It’s (almost) always sunny in San Diego, California.

Photo by Andres Garcia/Unsplash

Swasbrook highly recommends heading to the Southern California oasis of San Diego in October when “theme parks, beaches, and hotels are not nearly as full.” And the weather in sunny SoCal often remains, well, sunny and warm into late fall.

According to Intrepid, fall is a wonderful time to explore Türkiye , with the magenta bougainvillea in full bloom and coastal cities like Fethiye and their surrounding waters still warm. And the more moderate temperatures make for ideal hiking conditions through the country’s mountain landscapes.

Low dunes and seagrass frame one of Amelia Island’s serene beaches.

What is Shoulder Season (and When to Travel to Europe)?

You wonder when and what is shoulder season? This post tells you everything you need to know about this expression from the travel industry jargon.

Thomas Busson

Thomas Busson

Have you ever heard the expression “shoulder season” and wondered what it meant?

In this post, we’re telling you everything there is to know about shoulder season and why it’s the best time to travel to Europe (and most destinations).

What is shoulder season?

The meaning of the term is not intuitive, to say the least. So what does shoulder season mean?

It’s the travel period between peak and off-peak season. Put another way, shoulder season is the time of the year in between the low and high seasons for a particular destination.

As a rule of thumb, shoulder seasons are spring and fall.

Why should you pay attention to when the shoulder season in your destination is?

Because that’s when prices in the tourism industry are at their cheapest: airfare will be considerably less expensive and accommodation (hotel or not) much cheaper. Not to mention, crowds are usually much smaller, if present at all.

By opposition, during peak summer time and the Christmas holidays, the travel industry significantly increases its prices, because flights and hotels are in higher demand.

Shoulder Season Travel: What is considered shoulder season?

What are shoulder months.

The same way that shoulder season is the time of year between the high and low season, in the travel industry, shoulder months are the months at the beginning and end of the high, or peak season.

Shoulder months vary from one location to another, but at least in the northern hemisphere, shoulder months are May-June and September-October, as those respectively come before and after peak summer time.

What is shoulder season in Europe?

Depending on where you’re heading exactly, Europe can be quite pricey. Shoulder season is the best time to visit Europe .

In short, summer and winter are peak travel times and the busiest times of year in Europe: tourists flock from everywhere and as a result, prices increase. That’s because Europe is a popular destination in the summer for those seeking to enjoy the beach, while December to February attracts travellers seeking the thrills of the Old Continent’s ski slopes.

This creates two shoulder seasons in Europe:

  • Late april to early June
  • September to November

Those are the best time of year to visit Europe because they combine fewer crowds, lower prices, and relatively warm temperatures (depending and precisely where you’re travelling to). Great weather is not guaranteed, especially during fall shoulder season, but early fall around the Mediterranean (south of France, Italy, Greece) are your best bet if you’re really allergic to cold temperatures.

What is shoulder season in Australia?

Australia is a huge country, with very different climates depending on the location. Shoulder season in Australia might vary based on your specific destination there.

The best time to visit Southern Australia would be between April and May or September and November. March would still be okay, but it’s not exactly a shoulder month - and it’s a terrible time or year to visit the northern part of the country, because that’s the wet, hurricane season.

To visit this northern, tropical region of Australia, your best bet is rather what constitutes peak season in Europe: June, July, and August.

So, if your plan is to head to the south of Australia, Kangaroo Island, Tasmania, or New Zealand, plan a trip between March and May. If you’d rather head to northern or central Australia instead, leave between June and August.

What is shoulder season in Bali?

The shoulder season in Bali is arguably shorter than in Australia: April and May are the safest shoulder months, while September and October are riskier. Why?

Because fall precedes the rainy season in Bali and you’re more likely to get wet. From November until March, Bali is less expensive, but the rains will dampen your mood.

Keep in mind that Bali is likely to be busy, no matter when you go there, but crowds are at their worst when temperatures get warmer and the sun shines.

What is shoulder season in the Caribbean?

Similarly, the Caribbean’s shoulder season starts after Easter, late spring. Peak months are the summer months, while fall can be considered the region’s second shoulder season.

Why is it called shoulder season?

The first use of shoulder season was recorded in the 1960s. Honestly, there is no definitive explanation as to why it’s called like this, but a few explanations are possible.

One of them, perhaps the most probable, is that in spring and fall, temperatures are not as cold as in the winter, so people don’t wear sweaters. But it’s not as hot as in the summer either, so they can’t just wear a t-shirt either. They usually wear a scarf, shawl, or other kind of wrap on their shoulders… hence, “shoulder season”.

Another could be that shoulder season is called like so by opposition to the “head seasons”, which would be summer and winter. Spring and fall, as they occur before and after summer and winter (on each side of them), are what the shoulders are to the head, located on each side of it.

Bottom line, you can thank the tourism industry for yet another inexplicable term!

Why you should travel during shoulder season to Europe

1. off-season deals save you a lot of money.

Travel deals are more frequent during shoulder months, because most popular destinations that live off tourism try to attract travellers to survive. To do that, they set lower prices that allow you to save money on fares, hotel accommodation, etc. Those shoulder season deals can truly help you save a fortune on your trip.

2. Fewer people will be around to bother you

Let’s be honest: crowds suck.

No matter how sociable you are, the fewer people at your destination, the better. The absence of crowds makes it easier to move around and you don’t need to wait as much. Your pictures are also less likely to be ruined by a multitude of strangers.

3. The weather is mild

The main reason why summer is the most favored travel season is the weather: it’s warm and sunny, perfect to go to the beach.

But most people are oblivious to the fact that temperatures in late spring and early fall are sometimes just as warm as in the summer. At the very least, they are mild enough for you to enjoy the beach. If that’s what you want to do with your vacation days.

If you’re not travelling to go to the beach, then shoulder season in Europe is an even better option, as you won’t be too warm when wandering around or going on a hike.

Not to mention that spring is perhaps the time of year when Europe is at its prettiest, with the blooming flora announcing warmer days to come.

In any case, shoulder season is usually great for some outdoor time, which yields most of travel's benefits .

So there you have it! You’re now an expert on shoulder season and know why it’s the best period to travel to Europe (but not only).

Don’t forget that if your flight is delayed or canceled on the way there or when you come back home, you could get compensation from the airline!

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Shoulder Season Meaning: Understanding the Travel Industry’s Off-Peak Periods

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Shoulder season is a term used by travel enthusiasts to describe the period between peak and off-peak seasons. This period is characterized by fewer crowds, lower prices, and more temperate weather conditions. Shoulder season is an excellent time to travel for those who want to avoid the high costs and crowds of peak season while still enjoying favorable weather conditions.

Understanding shoulder season is essential for travelers who want to make the most of their trips. The timing of shoulder season varies depending on the destination, but it generally falls between peak and off-peak seasons. Shoulder season offers a unique travel experience as it provides a balance between the advantages of peak and off-peak seasons. Travelers can enjoy lower prices, fewer crowds, and favorable weather conditions during this period.

Table of Contents

Key Takeaways

  • Shoulder season is the period between peak and off-peak seasons, characterized by fewer crowds, lower prices, and more temperate weather conditions.
  • Understanding shoulder season is essential for travelers who want to make the most of their trips.
  • Shoulder season offers a unique travel experience as it provides a balance between the advantages of peak and off-peak seasons.

shoulder season meaning

Understanding Shoulder Season

Shoulder season refers to the period between high/peak season and low/off-season. It is the time when tourism activities are not at their peak, and prices are relatively lower compared to peak season. Shoulder season is also the time when weather conditions are usually favorable, and crowds are fewer.

The exact dates of shoulder season vary depending on the destination, but it is usually characterized by a decrease in visitor numbers, hotel rates, and airfares. Shoulder season is an excellent time for travelers who want to avoid the crowds and enjoy the destination’s attractions without the high costs associated with peak season.

In some destinations, shoulder season may coincide with the head season, which is the period when the weather is at its best, and the destination is not yet crowded. Head season is an excellent time to visit a destination as it offers the best of both worlds – favorable weather and fewer crowds.

In contrast, high/peak season is the period when tourism activities are at their peak, and prices are at their highest. This is usually the time when the weather is at its best, and the destination is crowded with tourists. High/peak season is a great time for travelers who want to experience the destination’s vibrant atmosphere and enjoy its attractions to the fullest.

Low/off-season, on the other hand, is the period when tourism activities are at their lowest, and prices are at their lowest. This is usually the time when the weather is not favorable, and the destination is least crowded. Low/off-season is an excellent time for travelers who want to save money and avoid the crowds.

In conclusion, understanding shoulder season is crucial for travelers who want to plan their trips effectively. It is a time when prices are relatively lower, and crowds are fewer, making it an ideal time to visit a destination.

Weather Conditions During Shoulder Season

Shoulder season is the period between peak season and off-season, when the weather is usually milder, and the crowds are thinner. The weather conditions during shoulder season can vary widely depending on the location and the time of year.

In general, shoulder season in spring and fall is characterized by cooler temperatures and less precipitation than the summer months. In winter, shoulder season can mean snow is starting to melt and temperatures are rising, but it can also mean colder temperatures and more snowfall.

During shoulder season in autumn, the weather can be unpredictable, with warm and sunny days followed by cooler and wetter weather. Temperatures can range from the high 50s to low 70s Fahrenheit (around 15 to 25 degrees Celsius), with occasional snowfall in higher elevations.

In spring, shoulder season can mean a mix of rain and sunshine, with temperatures ranging from the 40s to 60s Fahrenheit (around 5 to 20 degrees Celsius). Snow can still be present in higher elevations, but it is usually melting.

In winter, shoulder season can mean colder temperatures and more snowfall, especially at higher elevations. However, in some locations, such as coastal areas, shoulder season can mean milder temperatures and less snow.

Overall, the weather conditions during shoulder season can be variable and unpredictable, but they often offer a pleasant balance between the extremes of peak season and off-season.

shoulder season meaning

Traveling During Shoulder Season

Traveling during shoulder season can be a great option for those looking to save money while still enjoying a great vacation. Shoulder season is the period between the high and low seasons, when the weather is still good but the crowds have thinned out. This means that you can enjoy lower prices, shorter lines, and a more relaxed atmosphere.

One of the benefits of traveling during shoulder season is that you can often find great deals on flights and accommodations. Many airlines and hotels offer special rates during this time to attract more visitors. This can make it much more affordable to take a trip, especially if you are on a budget.

Another advantage of traveling during shoulder season is that you can avoid the crowds. This means that you can enjoy popular tourist attractions without having to deal with long lines or large crowds. You can also enjoy a more authentic experience, as you will be able to interact with locals and experience the culture in a more meaningful way.

When planning a trip during shoulder season, it is important to keep in mind that the weather may not be as predictable as it is during the high season. However, this can also be an advantage, as you may be able to enjoy more pleasant weather than you would during the peak season. It is also important to research the destination you are visiting to find out what activities and attractions are available during the shoulder season.

Overall, traveling during shoulder season can be a great option for those looking to save money and avoid the crowds. With a little research and planning, you can have a great vacation without breaking the bank.

Geographical Variations in Shoulder Season

Shoulder season refers to the period between peak and off-peak seasons. The duration of shoulder season varies depending on the location. In Europe, shoulder season generally falls between April and June and from September to November. In the United States, shoulder season varies by region, but it is generally from September to November and from March to May.

In the northern hemisphere, shoulder season is typically during the spring and fall months. During this time, the weather is milder, and the crowds are smaller, making it an ideal time to travel. In the Caribbean, shoulder season is from mid-April to mid-December, when the weather is warm, and the crowds are smaller.

Geographical variations in shoulder season can affect the availability and pricing of accommodation, tours, and activities. In Europe, for example, the shoulder season is the best time to visit popular destinations like Paris, Rome, and Barcelona. During this time, the weather is pleasant, and the crowds are smaller, making it easier to explore the city’s attractions.

In the United States, shoulder season varies by region. In the Northeast, for example, fall is the best time to visit, with the leaves changing colors and the weather being mild. In the Southwest, spring is the best time to visit, with the wildflowers in bloom and the temperatures being comfortable.

In the Caribbean, shoulder season is an ideal time to visit because the weather is warm, and the crowds are smaller. During this time, visitors can enjoy the beaches, water sports, and other outdoor activities without the crowds.

Overall, geographical variations in shoulder season can provide travelers with a unique experience, depending on the location they choose to visit. Travelers should consider the weather, crowds, and availability of activities when planning their trip.

Shoulder Season and Accommodation

During shoulder season, travelers can enjoy lower prices and fewer crowds, making it an ideal time to travel. However, finding suitable accommodation during this time can be challenging, especially for those who prefer luxury stays.

Hotels and accommodations during shoulder season may offer discounts or special rates to attract visitors. However, it’s important to note that not all hotels and accommodations may be open during this time. Some may close down for the season, while others may have limited availability.

Travelers looking for luxury accommodations during shoulder season may need to do some research and planning in advance. Some luxury hotels may offer reduced rates during this time, but it’s important to book early as availability may be limited.

For those on a budget, shoulder season can be an excellent time to find affordable accommodations. Hostels and budget hotels may offer even lower rates during this time, making it an ideal time for backpackers and budget travelers.

Overall, finding suitable accommodations during shoulder season requires some planning and research. However, with the right preparation, travelers can enjoy a comfortable and affordable stay during this time.

shoulder season meaning

Air Travel in Shoulder Season

Air travel during shoulder season can be less expensive than peak season travel. Airlines may offer lower airfares and fares to attract more customers during this time. However, it is important to note that prices can vary depending on the destination and the time of year.

During shoulder season, airlines may also reduce the number of flights to certain destinations. This can result in fewer options for travelers and may require more planning ahead of time. It is recommended to book flights in advance to secure the best fares and avoid last-minute price increases.

Travelers should also be aware of potential weather-related delays during shoulder season. As shoulder season falls between peak and off-peak seasons, weather conditions can be unpredictable. It is important to check weather forecasts and plan accordingly to avoid any potential disruptions to travel plans.

Overall, air travel during shoulder season can offer cost savings and fewer crowds, but it is important to research and plan ahead to ensure a smooth and enjoyable travel experience.

Shoulder Season and Holidays

Shoulder season refers to the period between peak and off-peak travel seasons. It is usually characterized by fewer crowds, lower prices, and more moderate weather conditions. Shoulder season can be a great time to travel, especially for those who prefer to avoid the crowds and save some money.

During shoulder season, holidays can have a significant impact on travel. For instance, March and April are popular months for spring break, which can lead to higher prices and more crowds in popular destinations. Similarly, September and October can be busy due to fall foliage and harvest festivals.

Easter is another holiday that can affect travel during shoulder season. It falls in either March or April and can lead to increased crowds and higher prices in popular destinations. Christmas is also a popular holiday that can impact travel during shoulder season, especially in December.

Overall, travelers should be aware of holidays and events when planning their shoulder season travels. While they can provide unique experiences, they can also lead to higher prices and more crowds. By planning ahead and being flexible with travel dates, travelers can make the most of shoulder season and enjoy a more relaxed and affordable vacation.

Shoulder Season and Parks

Shoulder season refers to the period between peak and off-peak seasons, when the weather is mild and the crowds are thinner. This is an ideal time to visit parks and attractions, as visitors can enjoy the benefits of both peak and off-peak seasons.

During shoulder season, visitors can enjoy the beauty of parks without the crowds and long lines. They can also take advantage of lower prices on accommodations, transportation, and activities. Shoulder season is a great time to explore parks and attractions that are typically crowded during peak season.

Many parks offer special events and activities during shoulder season, such as guided hikes, wildlife tours, and fall foliage tours. Visitors can also take advantage of the cooler weather to hike, bike, or kayak without the heat and humidity of summer.

Some parks are particularly beautiful during shoulder season. For example, Yellowstone National Park is stunning in the fall, with its changing leaves and fewer visitors. Acadia National Park in Maine is also beautiful in the fall, with its colorful foliage and cooler temperatures.

Overall, shoulder season is a great time to visit parks and attractions. Visitors can enjoy the beauty and activities of peak season without the crowds and high prices.

Shoulder Season and Nightlife

Shoulder season is the period between the peak and off-peak seasons, where the number of tourists is lower, and the prices are more affordable. While most people associate shoulder season with fewer crowds and lower prices, it’s also an excellent time to experience the local nightlife and festivals.

Nightlife during shoulder season can be a unique experience as it’s less crowded, and the locals are more relaxed. You can enjoy a more intimate atmosphere in bars and nightclubs, and you might even get a chance to chat with the locals and learn more about their culture. Most of the popular tourist destinations have a vibrant nightlife scene, and during shoulder season, you can experience it without the overwhelming crowds.

Festivals are also a significant part of the shoulder season, and they can provide a glimpse into the local culture and traditions. During shoulder season, you can attend festivals without the long lines and overcrowded venues. You can enjoy the local food, music, and art without feeling rushed or overwhelmed.

In conclusion, shoulder season is an excellent time to experience the local nightlife and festivals. You can enjoy a more intimate atmosphere, learn more about the local culture, and avoid the overwhelming crowds. Whether you’re looking for a relaxing vacation or an adventure, shoulder season has something to offer for everyone.

shoulder season meaning

Shoulder Season and College Students

Shoulder season is an ideal time for college students to travel due to several reasons. Firstly, it is a time when the tourist crowds have dispersed, making it easier to get around and explore new places. Secondly, the weather is often mild and pleasant, making it an ideal time for outdoor activities. Finally, prices for flights, accommodations, and activities are often significantly lower than during peak season, making it a more affordable time to travel.

For college students who are on a tight budget, shoulder season can be the perfect time to visit popular destinations without breaking the bank. Many airlines and hotels offer special discounts during this time, making it easier for students to afford their travel expenses. Additionally, with fewer tourists around, it is easier to find good deals on local activities and attractions.

Another benefit of traveling during shoulder season is that it is often less crowded, allowing students to explore popular destinations without the crowds. This makes it easier to get around and see more of the sights, without having to deal with long lines or wait times.

However, it is important for college students to keep in mind that shoulder season can vary depending on the destination. For example, some destinations may have shoulder season during the fall months, while others may have it during the spring months. It is important to do research and plan accordingly to ensure that they are traveling during the most affordable and comfortable time for their destination.

In summary, shoulder season can be an ideal time for college students to travel due to lower prices, fewer crowds, and mild weather. However, it is important to research the destination and plan accordingly to ensure a successful and enjoyable trip.

Shoulder Season and Crowds

Shoulder season is the time of year between peak and off-peak seasons, when the weather is still pleasant but the crowds have thinned out. This is a great time to travel for those who want to avoid the high prices and large crowds of peak season, but still want to enjoy good weather and fewer crowds.

One of the biggest advantages of traveling during shoulder season is the reduced crowds. This means that visitors can enjoy popular attractions without the hassle of long lines and overcrowding. In addition, accommodations and flights are often cheaper during this time, making it an ideal time for budget-conscious travelers.

However, it is important to note that shoulder season can vary depending on the destination. For example, some places may have a shoulder season during the rainy season, which may not be ideal for some travelers. It is important to do research on the destination’s climate and tourism trends before planning a trip during shoulder season.

Overall, shoulder season provides a great opportunity for travelers to enjoy a destination without the crowds and high prices of peak season. By doing research and planning ahead, travelers can make the most of their trip during this time.

Shoulder Season and Riding

Shoulder season refers to the time between peak season and off-season, typically characterized by fewer crowds, lower prices, and more favorable weather conditions. For riders, shoulder season can be an excellent time to hit the road and explore new destinations without the hassles of peak season.

During shoulder season, riders can enjoy more comfortable temperatures, less traffic, and better deals on accommodations and activities. Many popular riding destinations, such as mountainous areas or coastal regions, are more enjoyable to explore during shoulder season when the weather is milder and more pleasant.

Riders who choose to travel during shoulder season should be prepared for some potential challenges, such as unexpected weather conditions or limited availability of services and attractions. However, with some careful planning and flexibility, riders can make the most of their shoulder season adventures.

Some tips for riding during shoulder season include:

  • Checking weather forecasts and packing appropriate gear for changing conditions
  • Being aware of potential road closures or limited access to certain areas
  • Making reservations in advance for accommodations and activities
  • Being flexible and willing to adjust plans if necessary

Overall, shoulder season can be an excellent time for riders to explore new destinations and enjoy the freedom of the open road without the crowds and high costs of peak season.

Frequently Asked Questions

What are the best shoulder season destinations.

The best shoulder season destinations vary depending on personal preferences and interests. Some popular options include European cities such as Paris, Rome, and Barcelona, as well as national parks in the United States like Yosemite and Zion. Beach destinations like Hawaii and the Caribbean can also be great options during shoulder season.

What are the shoulder season months?

Shoulder season typically refers to the months between peak and off-peak travel seasons. In general, shoulder season falls in the months of April, May, September, and October, but this can vary depending on the destination.

What is shoulder season also called?

Shoulder season is also commonly referred to as “off-peak season” or “low season.”

Why is shoulder season a good time for hiking?

Shoulder season can be a great time for hiking because the weather is often mild and the crowds are smaller. Trails are typically less crowded, allowing for a more peaceful and enjoyable experience.

What are some recommended shoulder season travel destinations in Europe?

Some recommended shoulder season travel destinations in Europe include Paris, Rome, Barcelona, Amsterdam, and Prague. These cities offer mild weather, smaller crowds, and lower prices during shoulder season.

Where can I go for shoulder season hunting?

Shoulder season hunting destinations vary depending on the type of game you are looking to hunt and the location. Some popular options include Colorado, Montana, and Alaska for big game hunting, and Texas and Georgia for bird hunting. It’s important to research the hunting regulations and seasons for your desired destination before planning your trip.

Cambridge Dictionary

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Meaning of season in English

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  • Autumn is my favorite season.
  • Vegetable prices fluctuate according to the season.
  • We could always go later in the season.
  • The island is very busy during the tourist season.
  • April is the start of the soccer season.
  • seasonality
  • spring fever
  • the depths of winter idiom
  • turn the clocks forward phrase

You can also find related words, phrases, and synonyms in the topics:

season verb [T] ( FLAVOR )

  • batch cooking
  • can't boil an egg idiom
  • rustle something up

season verb [T] ( WOOD )

  • cabinetmaker
  • woodworking

season verb [T] ( PAN )

  • gum something up
  • slap something on

season | Intermediate English

Season noun [c] ( part of year ), season noun [c] ( period ), season | business english, examples of season, collocations with season.

These are words often used in combination with season .

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tourism season meaning

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  • the holiday, summer, tourist, etc. season
  • out of season
  • season (FLAVOR)
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  1. What is Tourism : Definitions of Tourism

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  2. Tourism Explained: Definition, History, Types

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COMMENTS

  1. What Is Seasonality In Tourism

    Definition of Seasonality in Tourism. Seasonality in tourism refers to the pattern of fluctuating tourist activity and demand for travel destinations based on the time of year. It is the phenomenon where certain periods experience a higher influx of visitors, while other periods see a decline in tourist numbers.

  2. Tourist season Definition & Meaning

    tourist season: [noun] the time when many people go to visit places as tourists.

  3. Tourism Seasonality

    Tourism Seasonality. Most tourist destinations in the world are affected by the phenomenon of seasonality. Destinations with high fluctuations in seasonality often face various challenges, such as overcrowding, high prices, inadequate infrastructure in peak seasons, as well as a lack of services and job opportunities in shoulder and low seasons.

  4. Why 'Shoulder Season' Is Great for Travel

    Here are five reasons why shoulder season is the best time to travel. 1. Expect to pay lower prices than for peak season travel. Airfares averaged 23% cheaper when booked for shoulder season ...

  5. High, Low, & Shoulder Seasons: What to Expect & When to Travel

    For beach destinations, the high season can coincide with dry, warm weather, just like the winter can mean peak season for a ski destination known for snow, slopes, and cozy accommodations. High season can also refer to the time when the largest number of travelers are able to visit a specific destination, rather than solely the best time to visit.

  6. (PDF) TOURISM SEASONALITY

    The assumption is good understanding of tourism seasonality. The aim of this paper is to provide an overview of present tourism seasonality research findings. The research examines 64 literature ...

  7. TOURIST SEASON definition and meaning

    TOURIST SEASON definition | Meaning, pronunciation, translations and examples

  8. Seasonality, tourism

    Seasonality has long been noted as a characteristic of tourism and is viewed as an almost insurmountable problem (Baum and Lundtorp 2001).It has been present in leisure from the earliest times with particular periods known as "seasons" for specific leisure activities, such as "the hunting season." Many destinations have two seasons, one of high demand and one of limited or no demand ...

  9. Seasonality in tourism demand

    In 2022, tourism demand of EU residents was concentrated in the third quarter, mainly in August followed by July, when respectively 12.9 % and 12.3 % of the entire year's trips were made (see Figure 1). The number of trips in the peak month (August) was 2.8 times higher than the number of trips in the lowest month (January).

  10. Seasonality

    A frequently used definition of seasonality is "a temporal imbalance in the phenomenon of tourism, which may be expressed in terms of such elements as numbers of visitors, expenditure of visitors, traffic on highways and other forms of transportation, employment and admissions to attractions" (Butler 2001: 5). Tourism in many areas has ...

  11. Seasonality in Tourism: Understanding the Challenges

    The tourism industry tries globally to create strategies of all-season destinations. Although seasonality is one of the most prominent features of tourism, it is the least understood. In order to tackle tourism seasonality, it is important to realize where it is generated and little research has been done on whether for example the desire to ...

  12. THE HOLIDAY, SUMMER, TOURIST, ETC. SEASON definition

    THE HOLIDAY, SUMMER, TOURIST, ETC. SEASON meaning: 1. the period when most people take their holidays, spend time with their families, go to visit…. Learn more.

  13. Tourism seasonality worldwide

    Following this definition, seasonality can also be described by means of summary indicators that synthesize the degree of dispersion of a distribution by means of a scalar. ... staging events and festivals as a way of extending the tourist season and diversifying the attractions of destinations (Brännäs & Nordström, 2006; Getz, 2008). The ...

  14. What Is Shoulder Season? Why Should You Travel Then

    Shoulder season is known for lower costs, fewer crowds and for many, a better experience overall. With weather being as unpredictable as it is, a ski trip in shoulder season may result in the best ...

  15. What Is Shoulder Season?

    What Is Shoulder Season? Shoulder season usually means fewer crowds and lower prices. When it comes to choosing what time of year to visit a resort, it pays to check out the value pricing offered during the shoulder season. Shoulder season is the period in between a destination's low and high seasons of tourism, making prices cheaper for hotels ...

  16. Strategies for Tour Operators to Overcome Seasonality in Tourism

    The low season also called "shoulder season", is the time of the year between peak seasons. During this period tourist numbers plummet and tour operators fight to attract the few travelers visiting the destination.. The drop in the number of arrivals has many explanations, such as:. Change in climate conditions at the destination

  17. What Is Shoulder Season and How Can It Help You Save on Travel?

    The summer vacation season may have come and gone, but that doesn't mean travel needs to end with it. In fact, now is our favorite time to hit the road: shoulder season.

  18. Influence of Tourism Seasonality and Financial Ratios on Hotels' Exit

    For leisure travel, the peak season is from June to August, which accounts for 46.1% of annual leisure tourist overnight stays. For the conference and business sectors, the period from June to August only accounts for 20.34% and 27.5% of tourist overnight stays, respectively. ... However, the mean of CV-Business is two times the mean of Gini ...

  19. TOURIST SEASON definition in American English

    TOURIST SEASON meaning | Definition, pronunciation, translations and examples in American English

  20. What—and When—Is Shoulder Season?

    Shoulder season is generally considered to be the period of travel between the peak summer and low winter seasons—and it is rapidly becoming one of the most attractive times to travel.That is due in part to the fact that surging crowds and increasing weather woes are making summer and winter travel, well, kind of miserable.Add to the allure the fact that airfares and hotel rates are ...

  21. What is Shoulder Season (and When to Travel to Europe)?

    The same way that shoulder season is the time of year between the high and low season, in the travel industry, shoulder months are the months at the beginning and end of the high, or peak season. Shoulder months vary from one location to another, but at least in the northern hemisphere, shoulder months are May-June and September-October, as ...

  22. Shoulder Season Meaning: Understanding the Travel Industry's Off-Peak

    Shoulder season is a term used by travel enthusiasts to describe the period between peak and off-peak seasons. This period is characterized by fewer crowds, lower prices, and more temperate weather conditions. Shoulder season is an excellent time to travel for those who want to avoid the high costs and crowds of peak season while […]

  23. SEASON

    SEASON meaning: 1. one of the four periods of the year; spring, summer, autumn, or winter 2. the period of the year…. Learn more.