tourism marketing masters

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• MS in Travel and Tourism Management

Master's in Travel and Tourism Management

100% online, on-site, and hybrid study options.

One of the largest industries in the world, travel and tourism management has rapidly expanded in recent years. Post-pandemic travel will create a whole new range of opportunities and will require nuanced skill sets to meet pent-up consumer demand and changing industry standards. Beginning in Fall 2021, the Jonathan M. Tisch Center of Hospitality will offer the NEW MS in Travel and Tourism Management , designed to provide students with a deep understanding of this fast-growing industry, while equipping them to adapt to emerging trends including sustainable tourism, cultural heritage tourism, and bleisure travel. This innovative degree will afford the benefits and resources of studying at NYU , while immersing you in New York City—the world’s premier destination for international travel.

Degree Advantage

• 36-credit program of study
• Prepares you for a range of travel and tourism jobs
• Core curriculum and electives focus on trends in travel and tourism, tourism planning, digital marketing, visitor management, travel technology, and destination branding 
• Internships at leading hotels, resorts, media companies, and travel agencies
• Study abroad opportunities and industry site visits
• Full- or part-time study options
• 100% online, on-site, and hybrid degree options available
• New Hospitality Innovation Hub for students, start ups, and industry partners
• Tisch Center Scholarships

Curriculum and Degree Requirements

Authoritative curriculum information can be found exclusively in the  University Bulletin . All other content, including this web-page, is for informational purpose only.  You can find the curriculum for this program on  this page  of the Bulletin.

Explore Graduate Opportunities at NYU SPS

Join an upcoming online session to learn more about our graduate degree programs including the MS in Travel and Tourism Management. As an attendee of an Explore Graduate Opportunities at NYU SPS session, you will meet members of our team and have the opportunity to ask questions about the program and application process.

6:00 PM until 7:30 PM EDT  

Who Should Earn the MS in Travel and Tourism Management?

Whether you just earned your undergraduate degree, are working in another field and are thinking about career change or are already working in the travel and tourism industry, earning this degree will challenge you to discover new ways of thinking about destinations and how technology can support them. It will equip you with the skills needed to attract and retain visitor markets and manage tourism effectively and sustainably.

ALUMNI SUCCESS STORY

Maria tuttocuore ‘02.

Maria Tuttocuore was already working in the travel industry when she decided to pursue a master's degree. She sensed that earning a degree in the field of travel and tourism would better position her for success by providing her with hands-on experience in the field and the opportunity to network. During her time at the Jonathan M. Tisch Center of Hospitality, she completed two internships—one at Leading Hotels of the World and the other at the New York State Division of Tourism . She credits these two experiences with opening the doors to a job at the Monaco Government Tourist Office , where she was promoted to a senior executive sales & marketing position. Her experience in luxury travel and extensive knowledge in destination marketing and leisure trade led her into launching her own travel destination marketing and management company UNICA Journeys LLC based in New York City. Today she represents and consults a varied portfolio of international luxury travel companies.

Learn From Travel and Tourism Faculty Experts

Faculty members are respected experts in areas such as cultural tourism, sustainable tourism, corporate travel management, among other specialities. From working at tourist bureaus, to developing destination marketing campaigns, to managing attractions, their expertise is invaluable in providing insights into the latest travel and tourism trends. Their support and deep dedication is what makes earning a degree from the Tisch Center transformational.

Expand Your Horizons Through Study Abroad

A major advantage of the MS in Travel and Tourism is the opportunity to participate in Global Field Intensives (GFIs). These travel experiences provide international business perspective and attune students to changes in the industry, including the rise of sustainable tourism, which focuses on developing stellar travel and tourism experiences, while monitoring impacts on the environment and local residents. Recent GFIs include trips to: Abu Dhabi, Dubai, Prague, and Berlin.

Connect Through Invaluable Networking Opportunities

The MS in Travel and Tourism Management provides unsurpassed networking opportunities through the annual NYU International Hospitality Industry Investment Conference ; the Grossinger-Bergman Distinguished Lecturer Series, fireside chats with the likes of Roger Dow , president and CEO of the US Travel Association; and industry site visits. These enlightening opportunities make earning a Tisch Center degree a game-changing education and professional experience.

Internships and Job Opportunities

Through the Tisch Center of Hospitality and the NYU Wasserman Center for Career Development at NYU SPS , MS in Travel and Tourism Management students have the opportunity to complete internships that provide the hands-on experience needed to accelerate their careers. Many of these internships evolve into permanent jobs. Our graduates go on to careers at tourism bureaus, destination marketing firms, online travel agencies, and attractions, as well as other travel and tourism organizations including the following:

• Arena Destination Marketing • Dubai Tourism Authority • Myriad Travel Marketing • NYC & Company

• Skylark • Tourico Holidays • Visit Britain

FREQUENTLY ASKED QUESTIONS

What is travel and tourism management.

Travel and tourism management involves the coordination, planning, marketing, and delivery of travel services. Examples of travel and tourism organizations and entities include destinations, attractions, airlines, cruise lines, museums, cultural institutions, and travel and tourism related booking services. The tourism sector includes both leisure travel and business travel.

How does this degree differ from other travel and tourism degrees?

The MS in Travel and Tourism Management differs from other travel and tourism degrees due to its focus on business, technology, and entrepreneurship. The degree’s curriculum is delivered by academic scholars and business professionals. You will be able to immediately apply what you learn in the field of travel and tourism in New York City, the world’s top travel and tourism destination.

What can you do with a travel and tourism degree?

Earning a travel and tourism degree will allow you to begin or advance your career in the global tourism industry. It will prepare you for travel and tourism jobs and leadership roles in the public, private, and voluntary sector, including those with destination management organizations, online travel agents, tour operators, attractions, and transportation companies.

What types of travel and tourism jobs are available?

There are a multitude of travel and tourism jobs and career opportunities available, because the sector is so large and varied. Examples of travel and tourism employers include national and regional tourist offices, travel intermediaries, airlines, cruise lines, theme parks, travel technology companies, and nature tourism providers.

What are the advantages of earning a master's of travel and tourism management in NYC?

The advantage of earning your master’s degree in travel and tourism management in New York City is that you will be studying in one of the world’s leading travel and tourism destinations. New York City is a transportation hub, and is home to world-famous tourist attractions including the Empire State Building, the Statue of Liberty, the 911 Memorial & Museum, the High Line, and Broadway, among so many others. The City becomes your professional base for establishing your career in a destination that attracts millions of tourists each year.

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Master of Science in Hospitality and Tourism Management

Gain essential skills in executive management, leadership and analytics -- all while staying current on hospitality and tourism industry trends. Learn from leading instructors, tackle real-world challenges, and join a top-ranked program to become a customer experience expert and distinguish yourself in the competitive field of hospitality management.

Ready to Become a Boilermaker?

Leverage innovations to become an effective engineer while delivering customer service excellence..

Elevate your career with Purdue’s online Master of Science in Hospitality and Tourism Management program. Offered by the White Lodging-J.W. Marriott, Jr. School of Hospitality, Purdue’s innovative program is designed for managers in tourism, events, hotels or restaurants. Gain essential skills in executive management, leadership and analytics — all while staying current on industry trends.

Learn from leading researchers, tackle real-world challenges and join a #1-ranked program to become a customer experience expert (UniversityHQ, 2023). Become an experience engineer and stand out in the dynamic field of hospitality and tourism management.

Program Specifics

Learn more about the master of science in hospitality and tourism management.

Learn from Purdue’s acclaimed hospitality and tourism faculty – experts in hotel and restaurant management, customer service innovation and more. Tailor your leadership skills for the unique challenges of the hospitality field, acquire global perspectives for managing diverse organizations, and refine your communication and critical-thinking skills.

REQUIRED CORE COURSES

• Leading People in Service Industries (HTM 50600)
• Integrated Marketing Communications for Service Industries (HTM 50700)
• Cultivating a Service Excellence Mindset (HTM 50800)
• Service Experience Design (HTM 50900)
• Strategic Revenue Management in Service Industries (HTM 51000)
• Strategy in Service Industries (HTM 51300)
• Business Analytics for Service Industries (HTM 51400)
• Consumer Behavior (HTM 50400)
• Hotel Asset Management and Investment (HTM 50500)  
• Cultivating a Service Mindset for Healthcare Professionals (HTM 55300)
• Designing the Patient Experience for Contemporary Healthcare Systems (HTM 55400)
• Investing in Healthcare Human Capital (HTM 55500)
• Other Electives – Students will have the opportunity to choose curated electives to support specific career goals. Please speak to your enrollment counselor for details.

Tuition and Fees

$766.30 per credit hour (In-State Residents) $843.80 per credit hour (Out-of-State Residents)

30 total credit hours.

Domestic students and permanent residents may qualify for the following types of financial aid:

• US federal financial aid
• US veterans financial aid

Career Outcomes

Top Job Titles

• General Managers
• Guest Service Representatives
• Food and Beverage Managers
• Night Auditors
• Receptionists

Top Industries

• Hotels and Motels
• Limited- and Full-Service Restaurants
• Event Management

Source: LightcastTM (2023). Unique job postings for July 2022-2023. Projected growth for years 2023-2033.

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Ranked No. 1, Purdue’s 100% online hospitality and tourism management master’s is a hot commodity

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Are you ready to join the Purdue  innovators  and  changemakers  always striving to make giant leaps forward in our industries and fields? Start your application today!

You are not alone in taking your next giant leap. Get your questions answered, receive application help, or plan your degree journey by speaking with an enrollment counselor. Request more information today. 

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Tourism Management M.T.M.

CSU's online master's in tourism management helps you develop your business management acumen, enhance your knowledge of industry practices, and understand the social and environmental impacts of global tourism — so you can live the lifestyle you love while working to create positive experiences for others.

Gain the advanced skills to thrive in an evolving industry

Global events, an evolving market, and new technology have all changed the way people engage in tourism activities. As a result, more consumers now seek regional experiences with greater personalization and a focus on sustainable, meaningful, and authentic experiences.

Start building the industry-specific knowledge you need to become a well-rounded leader in a tourism management role.

Learn a whole-system approach

Gain foundational skills as you study a holistic, integrated approach to sustainable tourism management. Explore technological and strategic business solutions that can help you operate a more agile, streamlined operation. Investigate the social and environmental impacts of this evolving industry as you learn to balance the ethical treatment of people and resources while running a profitable venture.

Throughout this master’s program, you will learn:

• Financial management processes and tools
• Effective marketing and communication strategies
• How to use data to gain insight and guide business decisions
• How to strategically and ethically manage both people and resources

Inspired by exploring the outdoors or regional cultures? Looking to align who you are with what you do? Tourism offers many options for shifting into a new career or advancing into a management role within the industry.

Build the specialized skills to make a meaningful impact on the world while doing something you love.

Gain a competitive career advantage with employers specializing in:

• Hospitality and resort management
• Outdoor and adventure travel
• Tourism management
• Destination management or marketing
• Event management
• Cruise management
• Agritourism

Start your own tourism venture

Our graduates have established roles in a variety of tourism settings all over the country and world. Some examples are numerous hotels, City Parks and Recreation Departments, and more specifically – Beaver Creek Resorts, The Cliff Lodge – Snowbird, Visit Fort Collins, Vail Resorts, U.S. Forest Service, Into the Vineyard - Wine-Inspired Travel, Adventure Sixty North, Natural Habitat Adventures, Colorado Forest Restoration Institute, Yellowstone Campgrounds, Cruise Norway, Steamboat Spring Chamber of Commerce, Universal Studios Beijing, and Taiwan Ministry of Tourism.

Graduates work in tourism positions relating to marketing, operations, event planning, and some have even founded their own companies. This program has helped students enter the tourism industry, as well as elevate their career if they were already in the tourism field.

"My online learning experience with CSU was amazing. All the professors were amazing and got back to me in a timely manner. They are so knowledgeable, helpful, and kind. They answered all my questions. I’m grateful to be part of this community."

Current role : Founder, Adumu Safaris

"The Tourism Management program at CSU significantly elevated my expertise in sustainable tourism and adventure travel and expanded my network of social entrepreneurs. With this knowledge, I established Adumu Safaris, a socially responsible safari tour company aimed at empowering my Maasai tribe in Tanzania through community-accountable ecotourism. CSU's training equipped me with leadership, finance, and sustainable tourism skills, which I now use to create transformative journeys for travelers."

Caroline R.

"My graduate program at CSU has been instrumental in my current position, where I oversee multiple departments within a hotel/lodge. The ski area management certification and M.T.M. skills I gained are vital in running a successful resort. Learning about resort finances, creating memorable guest experiences, and fostering guest loyalty have been invaluable. Connecting with professors, like skiing with one at Snowbird, provided valuable insights. My advice to current and prospective students: Engage with professors to gain informative career guidance. CSU's program equipped me with the knowledge and tools necessary for success in my industry, particularly in hotel operations and finance."

As a student in CSU’s online tourism management master’s program, you receive the same education, learn from the same faculty, and earn the same regionally accredited degree as students on campus. Additionally, you can expect:

• The Ability to Graduate in Less than a Year: In just nine months you can earn an industry-specific master’s degree that helps set you apart when seeking employment or advancement in the tourism industry.
• A Focus on People and the Planet: Learn to provide meaningful travel experiences for clients while making business decisions grounded in sustainability and social responsibility. Explore the types and extent of tourism impacts on natural resources. Discover methods for reducing the ecological footprint of tourism activities and destinations. Learn how to increase tourism's contribution to natural resource conservation while improving human welfare in the process.
• Preparation in Fact-Based Decision-Making: This program incorporates courses in global tourism policy (NRRT 662) and two courses in quantitative analysis (NRRT 601 and 602) to equip you with the knowledge needed to make smart, meaningful business decisions driven by data.

Alan Bright, Ph.D.

Alan's teaching responsibilities include on-campus and distance coursework for the M.T.M. program and courses in the natural resource tourism program. Alan's primary research interests center around theoretical applications of social psychological constructs toward the management of natural resources, including values, attitudes, behavior, and the complexity with which people think about issues. These constructs are also considered in the context of attitude and behavior change. Alan's teaching interests focus on development and administration of coursework in the tourism undergraduate and graduate programs.

Christina T. Cavaliere, Ph.D.

Cavaliere is an environmental social scientist with a focus on linking tourism and biocultural conservation. Her areas of research involve the human dimensions of socio-ecological systems including tourism impacts. She serves as an Assistant Professor of Human Dimensions of Natural Resources in the Warner College of Natural Resources at Colorado State University in Fort Collins, Colorado. Dr. Cavaliere investigates aspects of sustainability and climate change impacts related to gender, conservation, aviation, wildlife, and governance. View Dr. Cavaliere’s full bio .

Stuart Cottrell, Ph.D.

Stuart teaches courses in ecotourism, sustainable tourism development, protected area management, and research in human dimensions of natural resources. His research focus includes sustainable tourism, travel and tourism behavior, visitor impact management, and public perceptions of landscape disturbance issues. Present projects involve a National Science Foundation grant to examine land management agency and water provider perception of pine beetle impacts on water quality. As a former resident fellow with the School for Global and Environmental Sustainability, Stuart conducted a preliminary study of the impacts of mountain pine beetle infestation on recreation and tourism, which led to the present NSF project. One of the highlights of Stuart's teaching involves the monitoring of diseased corals and volunteer based conservation projects for an NGO in the Bahamas.

David Knight, Ph.D.

David has developed a unique transnational skill-set in sustainability and tourism management living and working in the U.S., Spain, the Philippines, Peru, and China. Drawing from experience as director, educator, researcher, consultant, collaborator, and confidant, David’s growing university-level leadership underscores his passion for partnerships and diversity in working with real-world organizations and communities to provide tangible, experiential learning opportunities for students. His research and consulting projects for organizations operating from local to international levels have analyzed a variety of sustainability and tourism issues pertaining to National Parks, Chinese tourist behavior, marine protected areas, and rural (e.g., Machu Picchu) community development. Ultimately, David hopes to employ his experience, compassion, and intellect to support institutions of higher learning in empowering diverse communities through exceptional outreach, student recruitment/retention, advising, teaching, and research activities.

Mike Manfredo, Ph.D. Head

Michael’s research focus is on understanding human thought about wildlife and natural resources. The goals of his current research program are: to increase the availability of human dimensions information relevant to wildlife and natural resource management; to provide for increased understanding of the role of human dimensions information in natural resources decision-making; to facilitate the integration of human dimension information into the natural resource decision-making process.

Dr. Sarah Walker

Dr. Sarah Walker’s research uses an environmental justice lens to investigate the role well-being can play in helping us better understand people’s relationships with their environments. Specifically , she studies human well-being in the context of climate resilience and adaptation in vulnerable communities around the world. Her work also investigates the well-being benefits of spending time in nature. Sarah received her PhD from Colorado State University and is currently completing her post-doctoral training at University of Colorado Boulder. She’s an avid hiker and cyclist, and loves being in the classroom with students.

Lina Xiong, Ph.D.

Lina Xiong is an assistant professor in the Department of Human Dimensions of Natural Resources. She is also called "Dr. Bear," because her last name in Chinese means bear. Dr. Bear came to the U.S. in 2006 from mainland China. Lina completed her Ph.D. in Business Administration from Temple University in Philadelphia. Before coming to CSU, Dr. Bear had taught many business courses in the College of Business at Marshall University. Her teaching assignment at CSU includes tourism strategic management, tourism marketing, and advanced lodging in the Master of Tourism Management program. She is also responsible for developing several M.T.M. courses in mandarin. Dr. Bear's research interests include service management, internal branding, employee brand motivation, and customer loyalty. She has published several articles in hospitality management journals. Recently, Dr. Bear's dissertation, titled, "Employee Brand Internalization: The Central Route to a Brand Aligned Workforce," has received a Highly Commended Award of the 2014 Emerald/EFMD Outstanding Doctoral Research Awards in the Hospitality Management category. This is a prestigious international annual award presented by Emerald and the European Foundation for Management Development (EFMD). She has worked in hospitality and tourism businesses in both China and the U.S.

What is tourism management?

Tourism management is a field of study that explores the theory and practice of creating, overseeing, and marketing tourism ventures. Management professionals in the tourism industry typically require skills in leadership, finance, and business operations. The online tourism management program offered by CSU has a unique focus on natural resource management and tourism policy.

What can I do with a degree in tourism management?

As the industry continues to evolve, there are many new and unique opportunities for professionals with an advanced tourism management degree. Graduates of the online Master of Tourism Management program will be qualified to work in fields that include: hospitality and resort management, outdoor and adventure travel, event management, agri-tourism, ecotourism, and more. Anyone intending to create their own tourism enterprise will also benefit from completing this program.

Why study tourism management?

There are numerous rewarding career opportunities in the tourism industry for people with the right skills. In the U.S. alone, tourism supports more than 15 million jobs and generates nearly $2 trillion in economic output, according to the U.S. Travel Association. Working in this industry is often appealing to individuals with a passion for travel, exploration, adventure, and the outdoor lifestyle. The primary goal of tourism ventures is to provide customers and clients with positive experiences.

What jobs can I get with a tourism management degree?

Graduates of the tourism management master’s program gain the managerial skills to create entrepreneurial ventures, or take leadership roles in the industry. Career opportunities in tourism management range from agri-tourism to hospitality and resort management. Students gain the skills to build careers as tourism program directors, event coordinators, sales managers, account executives, marketing managers, customer experience managers, and many others.

What is the average salary for hospitality and tourism?

Salaries vary widely in the hospitality and tourism industry depending on the specific job, region, and other factors. According to Glassdoor, the average annual salary (U.S.) for a tourism marketing manager is $80,673, and the average salary for a hotel manager is $59,461. The median annual salary for a resort manager is $46,342, according to PayScale.com.

What is sustainable tourism management? What is ecotourism management?

Sustainable tourism management is an approach to the business of tourism that values the environment and social responsibility as much as profit. Ecotourism is a subset of sustainable tourism that primarily focuses on exotic, remote, and/or threatened natural areas such as rainforests, coral reefs, and other fragile ecosystems. The typical goal of ecotourism is to promote the conservation of these areas by helping tourists experience them while creating minimal or no environmental impact. A portion of profits from some ecotourism ventures may also be used to help fund various conservation efforts.

Can I get a graduate certificates along with this master’s degree?

Yes. You can apply up to 12 credits of the Communication for Conservation certificate toward the Master of Tourism Management degree.

What is the average timeframe to complete the program?

The online Master of Tourism Management can be completed in two semesters. However, for students who are working full-time, this is likely an unrealistic timeframe. The average student completes the program in two years, but some students may take longer. The flexible, online program allows you to earn your degree at a pace that suits your lifestyle and goals.

Are summer classes an option?

No. All coursework in the program is during the fall and spring semesters.

What fees should I expect to pay in addition to tuition?

In addition to the tuition, students will pay a $32/semester technology fee. There will also be an added cost for books and texts.

The Master of Tourism Management requires completion of 30 credits, with a minimum of four elective credits.

All courses are eight weeks with some courses offered the first part of a semester and others in the second part of a semester. Please work with a Program Coordinator to determine your approved course plan:

Kathryn Metzger Program Coordinator, Tourism Enterprise Program (970) 491-7617 [email protected]

Linda Sawyers Program Coordinator, Tourism Enterprise Program (970) 491-7592 [email protected]

M.T.M. Curriculum

Fall semester: first 8-week session.

• NRRT 600 – Tourism Industry Concepts and Practices (2 cr.)
• NRRT 620 – Organizational Management in Tourism (2 cr.)
• NRRT 655 – Tourism Marketing Concepts and Applications (2 cr.)
• NRRT 679A – Current Topics in Nature-Based Tourism (1 cr.)

Fall Semester: Second 8-week Session

• NRRT 608 – Nature, Outdoor Recreation - Human Well-Being (2 cr.)
• NRRT 615 – Sustainable Tourism Development Foundations (2 cr.)
• NRRT 650 – Financial Management in Tourism (2 cr.)
• NRRT 679B – Current Topics in Nature-Based Tourism (1 cr.)

Spring Semester: First 8-week Session

• NRRT 601 – Quantitative Analysis in Tourism I (2 cr.)
• NRRT 677 – Project Management and Event Planning (2 cr.)
• NRRT 671 – Strategic Management for Travel and Tourism (2 cr.)
• NRRT 567 – Tourism Entrepreneurship (2 cr.)

Spring Semester: Second 8-week Session

• NRRT 609 – Tourism and Conservation (2 cr.)
• NRRT 625 – Communication/Conflict Management in Tourism (2 cr.)
• NRRT 678 – Tourism Leadership (2 cr.)
• NRRT 667 – Applied Experiential Learning in Tourism (2 cr.)

Elective Options:

Students can take the electives listed below or other electives may be approved by an advisor.

You may substitute some of the M.T.M. courses with electives from the Communication for Conservation graduate certificate program.

The are some additional options, such as RRM 520 – Lodging Management , available as well. Please contact your Program Coordinator to determine your approved course plan.

Application Deadlines

Start your application online and upload materials directly into the online system. You can save your progress and return any time.

Applications are reviewed once they are completed. You can expect to be notified of your application status within two weeks of submitting all application materials.

1 Review Admission Requirements

The tourism management master's degree requires that students have the following:

• Bachelor's degree from a regionally-accredited institution.
• A 3.0 GPA on all undergraduate coursework. For applicants who do not meet the 3.000 cumulative GPA requirement, this is an alternative admission pathway. Applicants can gain formal admission if they have a cumulative GPA between 2.800 and 3.000 or have a cumulative GPA below 2.800 and have taken six credits of regular, graduate‐level coursework (500 level or higher) at CSU and obtain a B or better in all courses.
• GRE scores are not required.

2 Prepare Application Materials

• A Statement of Purpose essay describing how this program aligns with your goals and why you’re applying for this degree.
• Your Resume or Curriculum Vitae (CV).
• Two letters of recommendation (generally from professional or academic references).
• One transcript from EACH university attended (if previous course work has been completed at Colorado State University-Fort Collins, transcripts are not required).

Please Note: Students may be unconditionally admitted and registered in their first semester of courses with an unofficial transcript. Official transcripts must be submitted, prior to or during your first semester, before you can register for your second semester of graduate work. Failure to meet this condition will result in your dismissal from the Graduate School.

• Digital Transcripts must be submitted by the originating institution using a secure service such as parchment, eScrip-Safe, the National Student Clearinghouse, or e-Quals. Transcripts received via e-mail are considered unofficial. Use institution code 4075 for Colorado State University or [email protected] if the secure service requires an email address.
• Graduate Admissions
• Colorado State University - Office of Admissions
• 1062 Campus Delivery
• Fort Collins, CO 80523-1062

3 Complete Online Application

Complete the online graduate application and pay the nonrefundable application processing fee (payable online). As soon as you have completed the required information, please submit your application. Your application will not be reviewed until it is complete and all required materials have been received.

• Select "Tourism Management (M.T.M.) – Distance" when choosing the program of study.

4 Request Official Transcripts

Request one official transcript of all collegiate work completed from all institutions attended. Transcripts from Colorado State University are not required. Transcripts must be received directly from the originating institution to be considered official.

Electronic (preferred): Digital Transcripts must be submitted by the originating institution using a secure service such as parchment, eScrip-Safe, the National Student Clearinghouse, or e-Quals. Transcripts received via emails are considered unofficial. Use institution code 4075 for Colorado State University or [email protected] if the secure service requires an email address.

Mail (if necessary) Graduate Admissions Colorado State University – Office of Admissions 1062 Campus Delivery Fort Collins, CO 80523-1062

Check Your Application Status

View your application status at any time to ensure your application checklist is complete or to check on updates.

For International Applicants

Proof of English language proficiency is required for applicants from countries or United States territories where there are official languages other than (or in addition to) English. This includes the U.S. territories of American Samoa, Guam, the Northern Mariana Islands, and Puerto Rico.

Learn more about English language proficiency requirements .

We love learning about your goals and answering any questions you have.

Program Details

• 3.0 GPA on all undergraduate coursework
• Math Entrance Exam scores recommended for applicants who have not taken the required prerequisites within the past 10 years

Application Dates

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Online MS in Hospitality and Tourism Management

White Lodging-J.W. Marriott, Jr. School of Hospitality and Tourism Management

Explore where an online MS in hospitality and tourism management can take you

With a revitalized industry and more opportunities for customer experience innovation, there has never been a better time to elevate your management skills. Whether you want to advance your management career in the restaurant industry, take the lead within full-service hotels or begin your journey at the corporate level, Purdue University’s online Master of Science in hospitality and tourism management will fuel your career.

Take your management skills to the next level with a hospitality management degree at Purdue

Offered through the White Lodging-J.W. Marriott, Jr. School of Hospitality and Tourism Management (HTM), Purdue’s online hospitality and tourism management master’s program is ideal for managers who have three to five years of experience working in tourism, events, hotels or restaurant management. The program teaches foundational skills that are relevant to all areas of hospitality and management while covering emerging topics and trends in the industry.

Master the executive management, leadership and analytical skills you need to advance your career on your journey toward becoming a customer experience expert. You’ll also have opportunities to network with other accomplished professionals, apply new knowledge to your current position and distinguish yourself as a leader in the field. Explore hospitality and tourism management careers.

Experience the Purdue difference in customer experience management

In the online MS program, you will learn from leading researchers in hospitality and tourism management and evaluate real-world challenges to create innovative solutions with the help of skilled managers. The innovative hospitality curriculum will also give you the skills needed to manage top-performing companies in the hospitality sector. These include:

• Advanced management and leadership to help your organization navigate planned and unplanned change.
• Human resources, operations management, marketing and finance to enhance your resume and boost your business mindset.
• Critical thinking and problem solving to develop innovative solutions to industry challenges..
• Quantitative and data analysis to drive informed business decisions.

BEST ONLINE MASTER’S IN HOSPITALITY MANAGEMENT

University HQ, 2024

University HQ has ranked Purdue’s program No. 1 in its list of Best Online Master’s in Hospitality Management in both 2023 and 2024.

University HQ has ranked Purdue’s program No. 1 in its list of Best Online Master’s in Hospitality Management in 2023. Criteria for the ranking includes acceptance, retention and graduation rates; graduating salaries; reputation in the industry; and expert opinions.

Program Quick Facts

Degree Type : Master of Science

Format : 100% Online

Program Length : Two years (30 credits)

Weekly Commitment : 15-20 hours

Cost : $26,055 (in-state), $28,690 (out-of-state)

Department/School : Hospitality and Tourism Management

Learn from award-winning faculty

With expertise in hotel and restaurant management, event design, customer service innovation, and more, Purdue HTM faculty are renowned for their teaching skills. They work to give you the skills needed to confidently lead your organizations and take customer experiences to the next level. Learn more about our team of faculty experts .

Refine your management style and leadership skills

The hospitality and tourism industries are part of a niche market with their own sets of values and challenges. Purdue’s online hospitality degree program ensures you possess the latest information to develop your leadership style and make effective management decisions. Through the coursework, you’ll learn critical leadership skills, including business analytics, finance, marketing and human resource management.

Gain a broader perspective

Many of Purdue’s HTM instructors have a wealth of experience in hospitality and tourism management, which they draw on in preparing you to manage complex organizations. The coursework also takes on a global perspective, allowing you to explore business concepts through a lens of cultural awareness and diversity to improve your overall professionalism, communication and critical-thinking skills.

Is the online program as credible as the degrees offered on campus at Purdue?

Yes, the online program is as reputable and rigorous as an on-campus program. You will be taught by the same experienced Purdue instructors as our on-campus students, and, upon graduation, you will receive the same Purdue diploma as your on-campus peers. Assignments and projects may differ slightly to work with the online format, and the curriculum was developed to meet the specific needs of midcareer hospitality professionals.

How do online classes work?

Most coursework is asynchronous, meaning there are not specific times you need to be online. When you start the program, you will be given access to a virtual classroom interface. Your instructor will post coursework, syllabi, assignments and messages every week. You will also use discussion boards, e-mail and chat to communicate with your classmates and your instructor. You can log in and do your coursework at any time that is convenient for you, but you must turn in your assignments by the deadlines your instructor sets.

As an online student, you should plan to devote 15-20 hours each week to coursework, depending on your study habits.

What do I do if I have a question about homework or need help with a technical issue?

The faculty and staff at Purdue are dedicated to your success. Your instructor will set weekly times for one-on-one electronic consultations and will answer emails in a timely fashion. Technical support staff are available to help you handle hardware and software issues, and we have dedicated staff available to talk to you about financial aid, scheduling or any other administrative issues.

For what careers do these certificates prepare me?

Hospitality professionals work in a broad range of companies across hotels and lodging, restaurants, attractions and events, cruise lines, and destination marketing organizations.

Among other positions, you will be prepared for the following careers:

• General manager
• Director of operations
• Business development director
• Finance director/controller
• Food and beverage director
• Director of finance
• Director of facility operations
• Human resources director
• Conference director
• Special events director/event producer

This program can also help you on your journey to pursue a C-suite position, including the following:

• Chief information officer
• Vice president of operations

Is work experience required to apply?

At least three years of work experience is recommended for those applying to the program. Most students will be in the early-to-middle stages of their career and have a general understanding of practices in the hospitality field.

How will I be graded?

You will be graded based on your performance in class. The courses will have various methods for grading depending on the specific requirements for a given class. You can expect to experience any combination of discussion boards, case studies, final projects, group work or graded reports. View the Purdue grading scale for more information.

What will the diploma say?

Your diploma will read “Master of Science in Hospitality and Tourism Management.”

Is there financial aid available for the program?

Yes, financial aid may be available. Please contact Purdue’s Division of Financial Aid to learn more about how to finance your online or hybrid degree.

How frequently does this program start?

There are three starts for this program – fall, spring and summer semesters.

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Master of Science in Hospitality and Tourism

The Master of Science in Hospitality and Tourism online program will prepare students to advance their careers in the hospitality and tourism industry.

Students will gain knowledge and skills related to service quality management, marketing, revenue management, human resource management, events and tourism development in the hospitality and tourism industry.

Courses throughout the program address topics such as globalization, diversity and innovations in a variety of hospitality and tourism sectors. Sustainability and ethical practices are core themes explored throughout the program.

Our program also equips students with skills and knowledge to lead and innovate through disruption. Students will be prepared to take on industry changes as they progress through their career.

Additionally, students will learn how to make evidence-based decisions and plans for improvement through courses in financial management, data analytics and applied research methods specific to the hospitality and tourism industry.

The program culminates in a capstone course where students directly apply the knowledge and skills they gained throughout the program to address an opportunity for innovation within a hospitality and tourism business or organizational unit.

Earn your Master of Science in Hospitality and Tourism online. Request information today.

Career Opportunities

This program is designed for working professionals who are looking to advance their careers in hospitality and tourism or transition into the field. Career outcomes can vary, depending on a student’s level of experience.

• Individuals currently working in hospitality and tourism and looking to advance their careers
• Individuals currently working as staff or supervisors seeking to advance to mid- or senior-level management
• Current managers seeking to their hone skills and further advance their careers
• Job changers moving into hospitality and tourism

Related Online Graduate Programs

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International Tourism Management and Marketing MSc

• Full-time: 12 months
• Part-time: Not available
• Start date: September 2024
• UK fees: £14,700
• International fees: £26,250
• Entry requirements: 2:1

Course overview

Tourism is an enduring industry that offers numerous worldwide career opportunities. Our course will give you a complete set of essential business and marketing skills, with the potential to excel in global tourism management positions.

You will gain an in-depth understanding of fundamental principles such as international business strategy, sustainable tourism management and business economics. Through our optional modules, you can then specialise in areas that align with your career goals, including branding, digital marketing, corporate strategy and human resource management.

Through the company-based project or dissertation you'll complete in the summer, you will demonstrate the practical application of your skills and knowledge through independent research relating to international tourism management and marketing.

You have the option to take industry-recognised digital qualifications by Microsoft and SAP alongside your course, which will develop your digital skills .

This advanced degree from Nottingham will help to bring you to the notice of prestigious employers who are looking for the skillset you will have, to make a real impact in their business.

Why choose this course?

in the world and Top 20 in the UK

QS World University Rankings: Masters in Marketing Rankings 2023

Triple accredited

Part of an elite group of business schools worldwide to gain ‘triple crown’ accreditation

EQUIS , AMBA and AACSB accredited

Gain digital skills

Business School students have the opportunity to gain digital skills with industry-recognised Microsoft and SAP certifications

Watch the video

More than 27,000

Business School alumni connect you to a powerful global network of business contacts

83% of our research

ranked as world-leading or internationally excellent

Research Excellence Framework

Course content

Across the autumn and spring semesters, you will take 120 credits of taught modules. Each module typically consists of 10 two to three hour sessions.

You will complete a 60-credit dissertation over the summer, and will be allocated an appropriate dissertation supervisor who will oversee your progress.

• Course structure

Semester one

Core modules.

This module covers:

• the global tourism industry structure and organisation
• international tourism markets and tourist behaviours
• destination marketing and branding
• international tourism impacts and sustainability challenges
• governance and international relations
• international tourism environment and exogenous factors

The module covers the following:

• Key concepts of business economics
• Firms and market power
• Market structure and government policy
• Government intervention
• International trade 
• International capital and other factor flows
• The macroeconomic environment
• Balance of payments and Forex 
• Macroeconomic policy

The module covers operational perspective on:

• nature of marketing in the global economy
• managing products, services and brands
• new product development
• integrated marketing communications
• internal marketing
• managing distribution channels
• experience marketing
• sustainable marketing

Semester two

Possible topics include:

• the research process in marketing contexts
• interviews and focus groups
• observation and ethnography
• analysing qualitative data
• evaluating and presenting data
• designing and conducting survey research
• experimental design
• T tests and chi square
• ANOVA and regression analysis
• factor analysis
• writing research proposals

This module is concerned with providing an understanding of the theoretical and practical issues relating to environmental, economic and socio-cultural sustainability in tourism. A day-long compulsory field trip forms an integral part of the teaching of this module.

Topics covered may include:

• tourism management for natural resources
• ecotourism and nature-based tourism
• socio-cultural sustainability
• stakeholder engagement
• community wellbeing
• economics of sustainable tourism
• social impact of tourism

Optional modules

30 credits from:.

The module provides an introduction and overview to branding and marketing communications research. It explores the nature of branding and marketing communications practice and theory.

The content of this module will serve as an introduction to the main theoretical and managerial concepts and issues in the area of business-to-business marketing and will focus on aspects of strategic marketing relationships between companies and other stakeholders. Possible topics may include:

• What is a market? A service ecosystem approach to understanding markets
• Organisational buying behaviour and market structures
• How do markets work? Creating and shaping new markets and maintaining market dynamics
• Market relations and sustainable competitive advantage
• Forming business networks: business network partnership attraction
• Business-to-Business marketing strategies
• Innovation in business networks
• Managing business networks: communication, coordination and learning in business networks
• Strategic market relations in the digital world 
• Branding and building loyalty: value co-creation in network partnerships

The module covers:

• Strategic analysis
• Industry analysis
• Positioning
• Creating and sustaining competitive advantage
• Diversification
• Strategic decision making
• Strategy practice and implementation
• Strategy and organisation
• Strategic leadership

Lecture topics may include digital marketing definition and concept, digital marketing media, digital marketing communication strategy, digital advertising, social media marketing, email marketing, mobile marketing, content marketing, e-commerce vs digital vs internet marketing.

The E-Business module is aimed at future managers and business people who want to know how information and communications technologies (ICTs) can help them to be successful in their careers by understanding how companies use these technologies.

Aims of the module:

• To familiarise the strategic management issues and technology developments associated with e-business
• To provide a solid strategic business view of the uses of web technologies and information systems
• To help understand how and why e-businesses are successful or not, i.e. what makes them 'tick'

The intricacies of managing the human resources within the business context are developed in this module. It examines processes, practices, and procedures associated with HRM management and administration that an employer/manager needs to be familiar with, and analyses the current best practice in the HR function.

The module examines theories of firm internationalisation and various strategic choices facing international managers. Detailed case-studies are examined, illustrating more general points by referring to firms and entrepreneurs that have set important benchmarks in business performance and globalisation.

This module aims to give you a theoretical understanding and practical experience of launching a new entrepreneurial venture. In so doing, this capstone module enables you to comprehend the role of, and conflicts and interdependencies between, different business and management disciplines; thus, it provides you with an insight into how decision-making in each area can impact on the overall performance of the firm. The module also aims to foster reflexive practice to facilitate lifelong learning.

Sustainable companies are those that are managed in socially, economically, and ecologically responsible ways. Today's managers are expected to understand the impact of management decisions and practices on the environment and society.

This module considers how sustainability principles are applied in organisations, and how to manage for sustainability. Through use of multiple learning approaches, the module enables you to practically interact with real businesses to address some sustainability challenges faced by the organisation.

The module introduces the you to frameworks and theories use to critically assess sustainability, and to integrate sustainability into the business strategy.

The module enables you to develop an understanding of the practical dilemmas facing businesses as they seek to respond to multiple, and often, conflicting stakeholders expectations. You will be expected to critically reflect upon your practical experiences and capture these using a learning journal.

Independent research on a topic related to international tourism management and marketing wherein students will work on an applied project or company-based project.

Independent research on a topic related to international tourism management and marketing wherein students will have choose of traditional dissertation structure, applied project or company-based project

Learning and assessment

How you will learn.

The course contains different forms of learning activities from formal lecture to interactive workshops. We will also invite the industry leaders to share their experience and knowledge.

Digital professional skills certifications

We offer the opportunity for you to take industry-recognised Microsoft and SAP certifications alongside your degree programme. This will enhance your digital capability, differentiate your CV and help you stand out to future employers. Find out more on our digital professional skills website .

How you will be assessed

• Dissertation
• Examinations
• Research project
• Presentations

Different assessment strategies are adopted, including group projects, individual essays, presentations, exams etc. Modules are assessed at the end of the relevant semester.

Contact time and study hours

For modules that are 10 credits, you will have around 100 hours per modules (including contact time and independent study). The contact hours for a 10 credits module is around 30 hours.

You will take around three modules in the first semester and around five modules in the second semester.

Entry requirements

All candidates are considered on an individual basis and we accept a broad range of qualifications. The entrance requirements below apply to 2024 entry.

• Home / UK students
• EU / International students

Alternative qualifications

Meeting our english language requirements.

If you need support to meet the required level, you may be able to attend a presessional English course. Presessional courses teach you academic skills in addition to English language. Our  Centre for English Language Education is accredited by the British Council for the teaching of English in the UK.

If you successfully complete your presessional course to the required level, you can then progress to your degree course. This means that you won't need to retake IELTS or equivalent.

For on-campus presessional English courses, you must take IELTS for UKVI to meet visa regulations. For online presessional courses, see our CELE webpages for guidance

Visa restrictions

International students must have valid UK immigration permissions for any courses or study period where teaching takes place in the UK. Student route visas can be issued for eligible students studying full-time courses. The University of Nottingham does not sponsor a student visa for students studying part-time courses. The Standard Visitor visa route is not appropriate in all cases. Please contact the university’s Visa and Immigration team if you need advice about your visa options.

We recognise that applicants have a variety of experiences and follow different pathways to postgraduate study.

We treat all applicants with alternative qualifications on an individual basis. We may also consider relevant work experience.

If you are unsure whether your qualifications or work experience are relevant, contact us .

You are required to submit a personal statement and a list of modules being studied in the final year (for applicants who have not yet completed their undergraduate degree).

Please note: this is a highly competitive course and there are a limited number of places available. The school reserves the right to close applications when capacity is reached – this may be ahead of the advertised closure date for PGT courses. Early applications are encouraged to avoid disappointment.

Our step-by-step guide covers everything you need to know about applying.

Where you will learn

Jubilee campus.

Jubilee Campus has eco-friendly buildings, alongside green spaces, wildlife and a lake. 

This campus is home to our business, education and computer science schools, as well as a sports centre and student accommodation.

You can walk to  University Park Campus  in around 20 minutes or catch a free hopper bus. Nottingham city centre is 20 minutes away by public bus.

Additional information for international students

If you are a student from the EU, EEA or Switzerland, you may be asked to complete a fee status questionnaire and your answers will be assessed using guidance issued by the UK Council for International Student Affairs (UKCISA) .

These fees are for full-time study. If you are studying part-time, you will be charged a proportion of this fee each year (subject to inflation).

Additional costs

All students will need at least one device to approve security access requests via Multi-Factor Authentication (MFA). We also recommend students have a suitable laptop to work both on and off-campus. For more information, please check the equipment advice .

As a student on this course, you should factor some additional costs into your budget, alongside your tuition fees and living expenses.

You should be able to access most of the books you'll need through our libraries, though you may wish to purchase your own copies or more specific titles.

There are many ways to fund your postgraduate course, from scholarships to government loans.

We also offer a range of international masters scholarships for high-achieving international scholars who can put their Nottingham degree to great use in their careers.

Check our guide to find out more about funding your postgraduate degree.

• Careers advice
• Job prospects
• Accreditation

We offer individual careers support for all postgraduate students .

Expert staff can help you research career options and job vacancies, build your CV or résumé, develop your interview skills and meet employers.

Each year 1,100 employers advertise graduate jobs and internships through our online vacancy service. We host regular careers fairs, including specialist fairs for different sectors.

International students who complete an eligible degree programme in the UK on a student visa can apply to stay and work in the UK after their course under the Graduate immigration route . Eligible courses at the University of Nottingham include bachelors, masters and research degrees, and PGCE courses.

Graduate destinations

Our in-house Postgraduate Careers Team provides expert advice and guidance so that you can make an informed decision about the right career path for you.

Prior to commencing your course you can take part in pre-entry careers discussions and once on programme our MSc Accelerated Career Leader Programme is complemented by one to one career coaching.

Increasingly, graduates are required to be cloud and data-ready for the workplace with 66% of employers wanting to see graduates achieve professional qualifications as well as their main degree (CMI 21st Century leaders report). The school works with some of the world’s leading business software providers including SAP and Microsoft, offering the option to take their globally recognised professional digital qualifications alongside your course. Our Digital Centre of Excellence will support you so that you can develop the digital skills necessary to pursue your chosen career and stand out to future employers.

Our support continues throughout your time at Nottingham and after you graduate. Business School postgraduates also have access to events and resources provided by the Careers and Employability Service .

Career destinations for our postgraduates include:

• accountants
• finance and investment analysts
• higher education teaching professionals
• investment bankers
• IT business analysts
• management consultants
• marketing professionals
• public relations professionals
• university researchers

Some MSc graduates have gone on to doctoral studies, others have become entrepreneurs. Our Ingenuity Lab has supported a number of our MSc graduates in starting their own company.

Career progression

86.2% of all postgraduates from Nottingham University Business School secured graduate level employment or further study within 15 months of graduation. The average annual salary for these graduates was £31,419.*

* HESA Graduate Outcomes 2019/20 data published in 2022. The Graduate Outcomes % is derived using The Guardian University Guide methodology. The average annual salary is based on graduates working full-time within the UK.

AACSB accredited

The Business School is AACSB accredited. 

EFMD Quality Improvement System

This course is accredited by the EFMD Quality Improvement System.

The Teaching Excellence Framework (TEF) is a national grading system, introduced by the government in England. It assesses the quality of undergraduate teaching at universities and how well they ensure excellent outcomes for their students in terms of graduate-level employment or further study.

This content was last updated on Friday 24 May 2024. Every effort has been made to ensure that this information is accurate, but changes are likely to occur given the interval between the date of publishing and course start date. It is therefore very important to check this website for any updates before you apply.

Online Hospitality and Tourism Management, MS

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Program at a Glance

• In State Tuition
• Out of State Tuition

Learn more about the cost to attend UCF.

Build a successful career in the hospitality and tourism industry.

The hospitality, tourism and event industry is constantly shifting and changing. A master’s in hospitality management will allow you to stay on the forefront of this exciting field.

Through UCF Online, you’ll join one of the largest and most successful hospitality colleges in the world and deepen your knowledge and practical experience. Your master’s degree in hospitality and tourism management online will prepare you to lead the way in strategic marketing, financial analysis and solving critical issues within the field.

UCF Online offers both a thesis and a nonthesis track, allowing you to follow the path that suits you best. You’ll engage in hands-on, experiential learning that will build on your strengths and interests within hospitality and tourism. This online program can be completed in as few as two years. Get started today to step forward as a leader in the hospitality industry.

Application Deadlines

Ready to get started, course overview, managing hospitality and guest services organizations.

Learn to analyze the unique problems of managing organizations in the hospitality and guest services industry.

Strategic Marketing in Hospitality and Tourism

This course is an examination of the role of marketing strategy within the overall strategic planning process of hospitality and tourism organizations.

Financial Analysis of Hospitality Enterprises

Gain specialized accounting and finance tools of analysis related to the hospitality industry. You'll also learn to apply budgeting and pricing models, break-even analysis and internal control to your strategic plans.

Skills You'll Learn

• How to apply your industry skills and knowledge to develop and execute operational strategies.
• How to interpret data and use your findings to make strategic operational decisions.
• An understanding of the critical human resource factors affecting the operation and profitability of hospitality enterprises.

Career Projections

Annual Job Openings

Source: Lightcast™ . 2024

Career Opportunities

• Conventions Manager
• Events Manager
• Hotel General Manager
• Purchase Director
• Restaurant General Manager
• Tourism Bureau Employee

Related Online Programs

• Leadership and Strategy in Hospitality and Tourism
• Financial Management for the Hospitality and Tourism Industry
• Event Leadership, MS

The magazine of Glion Institute of Higher Education

• Master tourism marketing: strategies for a thriving business

In an age where the tourism industry is constantly evolving, staying ahead of the competition and effectively marketing your tourism business has never been more crucial. Whether you’re a seasoned professional or just starting out in the field, this comprehensive guide is your passport to success. We’ll look at innovative marketing strategies tailored specifically for the tourism and hospitality industry , equipping you with the knowledge and tools to thrive in this dynamic and competitive field.

Introduction to tourism marketing strategies

Tourism marketing is aimed at potential customers from all over the world. To stand out in a crowded market, innovative strategies are crucial. Here’s what comprises effective tourism marketing:

• Understanding your audience : Tailor your approach to a range of demographics, connecting with them personally based on their preferences and interests.
• Developing a unique brand identity: Create a distinctive visual and narrative identity that encapsulates your organization’s values and essence.
• Creating engaging content: Go beyond static images, embracing blog posts, real-time social media updates, and vlogs to captivate prospects and entice them to visit.

Learn marketing with the best

Study with professionals at the top of their game who can share their expertise and provide the ideal start for a career that makes an impact in tourism.

Understanding your target audience

Effective tourism marketing begins with a deep understanding of your target audience. To attract and engage potential visitors, it’s vital to recognize their preferences and interests. Some are attracted to cultural heritage, while others seek vibrant nightlife or culinary experiences.

To understand a range of demographics, conduct thorough consumer research to identify patterns among prospective travelers, using data from customer surveys, travel agents, and online feedback. Build detailed personas to profile typical tourists who visit or may use your travel business. These personas become the foundation for shaping campaigns.

Key considerations:

• Focus on what tourists find attractive, not what you think they find attractive
• Rely on market research and verifiable data sources for insights
• Knowing customers’ wants and needs is vital for effectively tailored campaigns
• Stay adaptable to evolving visitor behavior and trends for sustainable growth

Understanding your audience and staying attuned to changing preferences are central to destination marketing, ensuring your efforts generate maximum impact.

Developing a unique brand identity

Oscar Wong/Moment Getty Images

Developing a distinctive brand identity is vital. As you deepen your understanding of what marketing is in tourism, you will realize how important it is for your destination or attraction to have its own niche.

Uniqueness: make your destination stand out

Think about the irresistible attractions your destination offers. Perhaps it’s culturally rich heritage steeped in history or maybe it’s rainforest and its wildlife. When you’re embarking on promoting travel to your location, make sure these distinguishing features are highlighted by using them as hooks in your tourism marketing strategies. The idea is to conjure up an image so potent that travelers instantly recognize it.

Relevance: aligning factors that attract tourists

One area where many falter is not aligning their offerings with market demands. Even if you can offer Northern Lights viewing spots in Norway, this won’t resonate with tourists if it doesn’t address their specific needs and interests. This is where consumer research in tourism comes in handy.

Consistency: keeping the promise

Once you’ve developed your unique brand identity and aligned it with what attracts tourists, make sure all marketing touchpoints — digital or offline — feature consistent messaging. Of course, varying content types necessitate a tweak in style, but the core substance should remain stable across all platforms.

Leveraging local listings

Local listings, like Google My Business and Tripadvisor, are vital for tourism marketing. They provide essential information and reviews to travelers. To maximize their potential:

• Claim your business listing on popular platforms
• Ensure consistent data across all platforms
• Encourage customer reviews and respond promptly
• Continuously analyze visitor feedback for optimization

Utilizing these platforms builds legitimacy and trust, as online reviews can play a significant role in travelers’ decision-making.

Creating compelling content

Engaging content is a powerful strategy in tourism marketing. It resonates with emotions, tells captivating stories, and showcases your destination creatively. Here are three ways engaging content can enhance your strategies:

• Storytelling: Share local legends and anecdotes to add depth to your destination’s persona, appealing to tourists’ emotions and curiosity.
• Visual content: Use high-quality images and enticing descriptions to showcase your destination’s attractions, and stimulate the interest of potential tourists.
• Interactive content: Offer virtual tours or quizzes to engage audiences at an experiential level, increasing their curiosity and perception of your destination.

Authenticity is essential in content creation, as it builds credibility in tourism marketing.

Engaging with social media platforms

In today’s digital world, social media is essential in tourism marketing. Different platforms cater to various demographics and interests, so you need to carefully tailor your social media posts to your target markets on each channel. Here are some key points to consider:

• Tailored content: Create content suitable for each platform, such as stunning images on Instagram and engaging travel stories on X (Twitter).
• Two-way interaction: Respond promptly to reviews and comments on social media, building loyalty among customers. You can also encourage user-generated content about your business, nearby tourist attractions, or about the customer service they experienced.
• Influencer collaboration: Partner with social media influencers to promote your destination to their followers.
• Hashtag movements and contests : Participate in trending hashtag movements and initiate contests or games related to destinations to boost visibility and generate positive publicity.

By understanding the unique features and demographics of each social media platform, you can meet travelers where they spend time and enhance your tourism marketing strategies.

Paid social media advertising

Paid social media advertisements are also important for any modern tourism company. They can be targeted to deliver messages to specific demographics. To make the most of social media advertising, here are a few key considerations:

• Identify your key demographics – know who you want to reach.
• Set clear objectives – understand what return on investment looks like.
• Develop engaging ad creatives – images or videos that represent what is being marketed.
• Monitor results frequently – adjust where necessary.

Sending email newsletters

Among the various tourism marketing strategies, email has emerged as an enduring tactic. Don’t underestimate the efficacy of a well-crafted email newsletter, as it stands at the intersection of providing information and subtle promotion.

Here’s a peek into how you can engage prospective travelers through strategic email newsletters.

• Schedule regularly : Choose a frequency – weekly, bi-weekly, or monthly – that aligns with your offerings and can be consistent. This gives subscribers something to look forward to while keeping your brand on their minds.
• Personalize communications : To make each subscriber feel acknowledged, use advanced CRM tools for personalization and tailored offerings based on previous interactions or noted preferences.
• Showcase compelling stories : Emotionally charged narratives about real guest experiences can stir interest and spark the imagination.
• Promote upcoming attractions : Give dormant clients reasons to reactivate by featuring must-see events or unbeatable seasonal deals.
• Incorporate reviews and testimonials : Customer reviews paint a convincing picture of what awaits future tourists. Their first-hand accounts — featuring praise or constructive feedback — can often build trust more effectively than promotional text.

Displaying online banners

An effective strategy in mastering tourism marketing involves harnessing the power of online banners. Banner advertising, a form of digital outreach, helps create awareness about your destination and may catch a potential tourist’s eye.

Here’s how best to take advantage of this potent bit of marketing strategy in tourism:

• Design with purpose : Creating compelling banner designs requires an understanding of what attracts tourists. Your banners must effectively communicate the unique appeal of the location you’re promoting. Does it offer historical and cultural significance? Is its natural scenery superb, or does it provide high-end luxury experiences?
• Location, location, location : Destination tourism is all about presenting prospective visitors with an irresistible locale they’d love to explore. Online banners should be strategically displayed on websites that your target audience visits, such as travel blogs or holiday booking sites.
• Clear call-to-action (CTA) : The most successful online banners have a clear CTA that prompts visitors to learn more or make bookings. This simple yet assertive instruction can enhance user engagement and increase bookings substantially.
• Mobile-friendly designs : Given our world has become increasingly mobile-centric, ensuring your online banners are optimized for mobile viewing is non-negotiable. This will also help make sure your mobile websites or advertisements are seen in search engines.

Offline promotional activities

Online marketing is powerful, but don’t overlook offline strategies. Traditional tourism marketing methods remain effective for personal connections with your audience.

Explore event sponsorships and collaborations at local events to showcase your brand. Print materials like brochures and flyers provide valuable tourism information and visibility in target areas. Roadshows educate potential customers in various locations, stirring interest. Utilize television and radio ads for wide-reaching awareness.

Tailor these techniques to your unique business needs while maintaining consistency across online and offline platforms.

Contextual advertising and SEO

Contextual advertising leverages relevance to attract tourists effectively. By placing your ads within content that aligns with travelers’ interests, you capture their attention when their tourism curiosity is at its peak. This targeted approach can lead you to your ideal customer base.

Search engine optimization (SEO) helps people find you in a sea of competitors when they go searching for what you offer online. Honing your site’s SEO capabilities can increase the likelihood of appearing in search results, so potential tourists can move toward becoming actual visitors.

Using promotional videos

In the quest to implement effective tourism marketing strategies, don’t overlook promotional videos. This type of content can effectively portray what attracts tourists to a particular location, destination, or service.

The power of promoting travel through video

Visual storytelling is compelling and engaging by nature. It can transport viewers directly into your destination’s most appealing spots. When considering marketing attractions or marketing a destination, creating videos that convey what is unique about your tourist spot can significantly boost your campaign.

How videos enhance tourism marketing strategies

• Showcase scenic views: Highlight the incredible views from the highest peak or show underwater adventures featuring vibrant marine life. Let viewers feel as if they’re already on an extraordinary journey.
• Provide local insight: Film a local tour guide telling stories about a historic castle or local attraction that you won’t find easily in travel pamphlets.
• Highlight experiences: Use this chance to display exhilarating possibilities like zip lining over lush forests, relaxing at a secluded beach, or sampling delicacies at markets

Try and ensure the video depictions will match expectations when tourists arrive.

Make your mark in luxury marketing for tourism

Combining expert tuition and exclusive internships, this Master’s gives you access to leaders at the pinnacle of their profession with opportunities to network and build your career.

Key considerations

Successful application of promotional videos as part of tourism marketing strategies hinges on factors such as:

• Solid marketing plans
• Quality production
• Meaningful narratives that highlight customer experience
• Resonating with your ideal customers
• Optimization for viewing on different devices
• Keeping up to date with tourism marketing trends

Mastering tourism marketing strategies is instrumental in developing a tourism marketing plan. They are also instrumental for sustaining the growth of a destination tourism business and ensuring success in a tourism or hospitality career .

Social media platforms offer many opportunities for promoting travel adventures and facets of the tourism business, from sharing compelling imagery to sharing delightful experiences, or even connecting personally with potential patrons. Get started on the journey to becoming a tourism marketing professional with a hospitality degree from Glion. Or read more about the tourism and hospitality industry in the new normal .

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Hospitality Management Degrees

Top Resources for Aspiring Hospitality Management Professionals

The 10 Best Online Master’s in Tourism Management Degree Programs

Tourism Management is an interdisciplinary career that includes business fundamentals like marketing, human resources, and all tourism-specific topics like sustainability, disaster relief, culture, and more. Chances are, if you are interested in tourism management, you’re a business savvy adventurous individual with a drive to keep tourism alive even in some insecure times. The environment takes a serious hit every time a plane takes off and lands and each time a beautiful area gets developed and gentrified with non-native individuals. Parts of the world which were once your best kept secret are now on everyone’s radar thanks to marketing and the world wide web. But that doesn’t mean that tourism management doesn’t have its place in our changing world. In fact, most 21st century programs understand that generally humans are trying to reduce their carbon footprint and seek out sustainable options. A number of the best Master’s Degrees in Tourism Management bare in mind that the planet needs to be sustained and include that into their curriculum. Tourism is more than just aloho and ciao. It’s about making sense of the market, entering into foreign lands with respect and sensitivity, and highlighting that which is exciting about world travel all while making the planet a safer and cleaner place to travel in. Sure natural disasters will pop up, and these programs show you what to do to prevent mother nature from interfering with your business plans (hint: plan ahead.) This is beginning to sound a bit like spinning plates. Mainly because it kind of is. But if you are here, you’re up to the challenge. To take some pressure off,we looked for online degrees that were not only high quality but also affordable and fast so that you can get your advanced degree while working and move on to pursue your dreams. If you are ready to take the dive into a career in tourism, check out our best master’s degrees in tourism management.

1. Liberty University

Liberty University is a private Evangelical Christian University located in Lynchburg, Virginia. There are 75,756 students enrolled, and the student-to-faculty ratio is 19:1. The Southern Association of Colleges and Schools accredits Liberty University to award comprehensive degrees, diplomas, and certifications. U.S. News ranks Liberty University among the top 300 universities in the nation, 42nd for online graduate criminal justice programs, 108th for online graduate business programs, and 109th for online graduate nursing programs among others. The university provides student support via remedial services, academic counseling, career counseling, and even credit for life experiences. Though an evangelical Christian institution, Liberty University offers far more than just religious studies, and in fact offers hundreds of academic programs that range from accounting zoology. There are currently over 100 online degrees and professional certifications available.

Liberty University offers an online Master of Science in Sports Management with an Emphasis in Tourism. We selected this online degree for the low tuition rate, high percentage of students studying online and the accelerated pace. This 36 credit hour programs costs just $565 per credit hour. There’s a deep discount for military individuals as $275 per credit hour. Each class is just 8 weeks long and this program may be completed in as little as 18 months. You select whether or not to follow a thesis or non thesis track. Some of the key courses include: Current Issues and Theories for Hospitality and Tourism Management, Hospitality and Tourism Marketing Strategy, and Sport and Event Tourism Planning and Impacts. No matter what your background, if you are passionate about tourism enterprises, this online master’s may be your ticket to success.

• Estimated Cost-Per-Credit-Hour:$565
• Minimum Time Until Degree: 18 months
• Percentage of Graduate Students who Study Online: 96

2. Roosevelt University

Roosevelt University is a private 4-year institution located in Chicago, Illinois. There are 4,700 student enrolled and the student-to-faculty ratio is 11:1. The Higher Learning Commission accredits Roosevelt University to award bachelor’s, master’s, and doctor’s degrees as well as post baccalaureate certifications. According to U.S. News Roosevelt University ranks as the 109th best university in the Midwest, and 125th for best online graduate education programs. The university offers the full gamut of student support services including remedial help, academic counseling, career counseling, employment for students, and credit for life experiences. When it comes to academics Roosevelt offers a number of career-ready degrees in fields like business, education, and health as well as an assortment of unique niche programs such as their degrees in creative writing, African-American studies, Jazz Studies, Sociology, and much more. Currently, Roosevelt University offers 14 online degrees.

Roosevelt University offers a Master of Science in Hospitality and Tourism Management. We selected this online degree because it’s accelerated- taking just one year to complete. The program requires just 30 credit hours to complete and is divided into the following four component parts: core courses, electives, seminars, thesis or project. The core courses include Issues and Trends in the Hospitality Management Industry, Applied Research in Hospitality Management, Management Theory and Practice in Hospitality Management, Hospitality Operations Analysis, and Organizational Development, Multiculturalism and Cultural Diversity. The degree culminates with either a Master’s project of a research thesis. For a fast and flexible degree in tourism, this may be the way to go.

• Estimated Cost-Per-Credit-Hour: $903
• Minimum Time Until Degree: 12 months
• Percentage of Graduate Students who Study Online:29

3. Arizona State University

Arizona State University (ASU) is a public research university located in Tempe, Arizona. There are 51,869 students enrolled, and the student-to-faculty ratio is 23:1. The Higher Learning Commission accredits ASU to award bachelor’s, master’s, and doctor’s degrees as well as professional certifications. According to U.S. News ASU ranks as the 115th best school in the nation, 70th best college for veterans, 110th best value school, 2nd best school for online graduate business programs, 4th best school for online best online bachelor’s programs, 5th best school for online graduate criminal justice programs, and 5th best online MBA program just to name a few. It seems ASU is truly an online learning powerhouse. To insure their student’s success, ASU offers academic and career counseling as well as employment for their students. This enormous research university offers a plethora of academic offerings that range from some niche programs like landscape architecture to big mammoth programs like their online MBA. ASU currently offers over 20 online programs.

If you are looking for an online master’s in sustainable tourism this may be the one. ASU offers a 10 class online Master’s in Sustainable Tourism. We like this program for a number of reasons but some of our favorites are the low tuition costs, fast completion time, and high percentage of students studying online. This 31 credit hour program costs just $622 per credit hour and will only take 12 months to complete. This online degree is divided into three main component parts: required core, electives, and a culminating experience. The required core include: Advanced Tourism and Recreation Studies, Sustainable Thinking in Tourism I and II, Sustainable Tourism Destination Planning and Management, Sustainable Food Management and Tourism, Managing the Sustainable Tourism Business, and Sustainable Tourism. The culminating experience is an applied project. If you care about tourism for the future, check out this great course from ASU.

• Estimated Cost-Per-Credit-Hour: $622
• Minimum Time Until Degree: 12
• Percentage of Graduate Students who Study Online: 95

4. Colorado State University- Fort Collins

Colorado State University (CSU) is a public research university located in Fort Collins, Colorado with campuses across the state and online. There are 31,856 students enrolled, and the student-to-faculty ratio is 18:1. The Higher Learning Commission accredits CSU to award bachelor’s, master’s, and doctor’s degrees. According to U.S. News Colorado State University ranks as the 124th best university in the nation, 138th best value school, 23rd best school for online bachelor’s programs, 29th best school for online graduate engineering programs, 31st best school for online graduate computer information technology programs, and 40th best school for online graduate business programs. The university offers the full gamut of student support services including academic counseling, career counseling, employment services for students, and credit for life experiences. When it comes to academics, Colorado State offers an impressive number of programs in a vast range of fields including degrees in horticulture, botany, higher education, human nutrition, clinical and medical social work, anthropology, dance, and so much more. CSU currently offers 60 online degrees and professional certifications.

If you are looking for a life-changing degree in tourism try the Master’s in Tourism Management from Colorado State University. We selected this online degree for the high quality of the academics as well as the accelerated pace. In fact, this program may be completed in as little as 9 months! If you are keen to focus on ski tourism, there’s even a 6-credit extension in “tourism in the ski industry.” This course has it all, and is taught by the same great faculty that you would find on campus. This is a 30 credit hour master’s degree that includes some fun courses like: Tourism Industry Concepts, Quantitative Analysis in Tourism, Natural Resource Management and Tourism, Sustainable Tourism Development Foundations, Organizational Management in Tourism, Communication/ Conflict Management in Tourism, Financial Management in Tourism, Tourism Marketing Concepts and Applications, Global Tourism, Current Topics in Nature-Based Tourism and more. For those with an adventuresome heart, this program is for you.

• Estimated Cost-Per-Credit-Hour: $749
• Minimum Time Until Degree: 9 months
• Percentage of Graduate Students who Study Online: 37

5. University of New Orleans

The University of New Orleans (UNO) is a public university located in New Orleans, Louisiana. There are 8,037 students enrolled, and the student-to-faculty ratio is 19:1. The Southern Association of Colleges and Schools accredits UNO to award bachelor’s, master’s, and doctor’s degrees as well as professional certifications. According to U.S. News UNO ranks among the top 300 degrees in the nation and 216th for best business programs. The university offers remedial services, academic counseling, career counseling, and credit for life experiences. When it comes to academics, UNO offers a wide-range of programming including in film, sociology, philosophy, education, and hospitality management. UNO currently offers 5 online degrees and professional certifications.

UNO offers a Master of Science in Hotel and Tourism Management. We selected this course for the accelerated pace. Student will take 10 8-week classes and may complete this program in just one year. The program includes courses like: Survey of the Hospitality and Tourism Industry, Special Topics in Hospitality and Tourism Management, Marketing Applications for the Hospitality and Tourism Industry, Hospitality and Tourism Finance and Revenue Management, Tourism Destination Development, Technology for Hospitality and Tourism Management, Hospitality and Tourism Operations Analysis, and Change Management for Hospitality and Tourism. New Orleans knows hospitality. If you are looking for programming from some of the most experienced professionals in the industry, a Master’s from UNO is a great option.

• Estimated Cost-Per-Credit-Hour: $982
• Minimum Time Until Degree:12 months
• Percentage of Graduate Students who Study Online: 30

6. North Carolina State University

North Carolina State University (NCSU) is a public research university located in Raleigh, North Carolina. There are 33,755 students enrolled, and the student-to-faculty ratio is 13:1. The Southern Association of Colleges and Schools accredits NCSU to award associate’s, bachelor’s, master’s, and doctor’s degrees as well as professional certifications. According to U.S. News NCSU ranks as the 81st university in the nation, 46th best value school, 33rd top public school, 4th best school for online graduate computer information programs, 9th best school for online graduate engineering programs, 14th best online MBA, and 15th best online graduate education programs. The university offers support with remedial services, academic counseling, career counseling, and placement for graduates. When it comes to academics, NCSU offers a huge range of programs from Artificial Intelligence to Zoology. There are 38 online degree available including their online master’s in agriculture education, and online bachelor’s in liberal arts and humanities.

NCSU offers an online Master’s in Parks, Recreation, and Tourism. We selected this online degree for the high quality of the academic programming and accelerated format. The program is 31 credit hours in length, and each course is just 7 weeks. You complete this program in 2 years while working full-time. Though not our cheapest selection at $1245 per credit hour, the academic excellence certainly makes up for the price to create high value. The degree divides into two main areas: 22 credit hours of required courses, and 9 credit hours of electives. The core courses include among others: Advanced Fiscal Management for Parks, Recreation Tourism, and Sport, Data Management and Evaluation in Parks, Recreation Tourism and Sport, Risk Management for Parks Recreation Tourism and Sport and others. Each student takes 3 electives and culminate their programs with an E-Portfolio.

• Estimated Cost-Per-Credit-Hour: $1245
• Minimum Time Until Degree: 2 years

7. Temple University

Temple University is a public research university located in Philadelphia, Pennsylvania. There are 39,296 students enrolled, and the student-to-faculty ratio is 15:1. The Middle States Commission on Higher Education accredits Temple University to award associate’s, bachelor’s, master’s, and doctor’s degrees as well as professional certifications. U.S. News ranks Temple University as the 115th best school in the nation, 70th best college for veterans, 92nd best value school, 2nd for best online bachelor’s degrees, and 12th for best online graduate business programs. The university supports its students with remedial support, academic counseling, career counseling, and credit for life experience. When it comes to academic offerings, Temple University offers a ton! If you can imaging an area of interest, Temple likely offers a degree for it including in fields like musical theater, applied psychology, water, wetlands,

Temple University offers a Master of Science in Travel and Tourism. We selected this program for the accelerated pace and for the high quality of academic programming. Students complete this program full-time in 13 months. There are 10 courses that are 3 credit hours each for a total of 30 credit hours. The cost per credit hour is approximately $1188. You will take the following courses: Understanding Tourism in the 21st century, cultural intelligence, destination management and marketing, destination events- a global perspective, crisis, risk and disaster management, tourism economics and policy, tourism analytics, sustainable tourism development, and quantitative methods for business.

• Estimated Cost-Per-Credit-Hour: $1188
• Minimum Time Until Degree: 13 months
• Percentage of Graduate Students who Study Online: 16

8. University of Central Florida

The University of Central Florida is a private research university located in Orlando, Florida. There are 64,088 students enrolled, and the student-to-faculty ratio is 30:1. The Southern Association of Colleges and Schools accredits UCF to award associate’s, bachelor’s, and master’s degrees as well as professional certifications. UCF ranks as the 171st best school in the nation, 25th most innovative school, 90th top public school, 16th best school for online bachelor’s degrees, 39th best school for online graduate criminal justice programs, and 66th best school for online graduate nursing programs. The university offers student support via academic counseling, career counseling, employment for students, and placement for graduates. When it comes to academics UCF offers a wide variety of programs from agriculture to visual Arts. Currently, there are 44 online programs available to both undergraduates and graduates alike including the online bachelor’s in Latin American studies, online master’s in non-profit organization management, and online master’s in computer information sciences.

UCF offers a Master of Science in Hospitality and Tourism Management. We selected this online degree for the high academic quality and time to completion. This degree takes just 2 years to complete and may be taken conveniently along with your busy schedule. This 33 credit hours program is divided into two main component parts: 18 core credit hours and 15 credit hours of electives. The required courses include: managing hospitality and guest services organizations, financial analysis of hospitality enterprises, strategic marketing in hospitality and tourism, critical issues in hospitality and human resources, data analysis in hospitality and tourism research, and hospitality/ tourism strategic issues. The remaining course material you choose to match your interests. We like this highly customizable degree for a wide-range of interests.

• Estimated Cost-Per-Credit-Hour: $1194
• Percentage of Graduate Students who Study Online: 40

9. George Washington University

George Washington University (GW) is a private research university located in the District of Columbia. There are 27,159 students enrolled, and the student-to-faculty ratio is 13:1. The Middle States Commission on Higher Education accredits GW to award comprehensive degree programs and professional certifications. U.S. News ranks George Washington University as the 56th best school in the nation, 24th best school for veterans, 62nd best value school, 5th best school for online graduate nursing programs, 19th best school for online computer information technology programs, 19th best school for online graduate business programs, and 23rd for best online bachelor’s programs among others. To support student success GW offers academic and career counseling. When it comes to academics at GW expect to find some no brainers like programming in women’s studies, American Civilization, and non-profit management as well as some more surprises like Special Education and Teaching, Creative Writing, and Criminal Justice. Currently, GW awards over 80 online degrees and professional certifications.

GW offers an online Master of Tourism Administration. In fact this was the first online program of its kind- starting in 2000. Since then the university has refined its programming to bring you one of the best available. This is our most expensive pick bringing it down a few notches but as you can see this programs lives up to the price. The program is 24 credit hours long and divides into three main component parts: 9 credit hours for core courses, 9 credit hours for field courses, and 6 credit hours for electives. You decide if you want to culminate your degree with a practicum, thesis seminar, or thesis research project. This is a phenomenal degree for anyone who can weather the sticker price.

• Estimated Cost-Per-Credit-Hour: $1710

10. San Diego State University

San Diego State University (SDSU) is a public research university located in San Diego, California. There are 34,688 students enrolled, and the student-to-faculty ratio is 29:1. The Western Association of Schools and Colleges accredits SDSU to award bachelor’s, master’s, and doctor’s degrees as well as professional certifications. According to U.S. News SDSU ranks as the 140th best school in the nation, 89th best college for veterans, 100th best value schools, and 21st for best online graduate education programs. The university supports their students with remedial services, academic counseling, career counseling, and placement for graduates. When it comes to academics, SDSU offer a wide selection of programs including in fields like ethnic studies, computer science, education, and business. There are 8 degrees available online.

SDSU offer a Master’s Degree in Hospitality and Tourism Management. This program has all of the conveniences built in and it’s much more affordable than other comparable programs. The cost is just $975 per credit unit and requires 30 for completion. The format is accelerated as well- completable in just 18 months. This program does not even require a thesis for completion. We think the target audience is anyone with a passion for tourism.The online courses are pre-recorded and delivered digitally. During the program you will study financial analysis in hospitality and tourism management, leading in complex human systems, marketing for the 21st century, mastering technology in hospitality and tourism operations, sustainability in hospitality and tourism and recreation, systems problem resolution, and more. This course requires 2 weeks on campus.

• Estimated Cost-Per-Credit-Hour: $975
• Percentage of Graduate Students who Study Online: 6

Universidad Católica San Antonio de Murcia

Innovation and tourism marketing.

The Master’s in Innovation and Tourism Marketing is intended for people that are passionate about the culture of innovation, technology and marketing applied in tourism organizations. Students entering this program must be a graduate of a tourism related study or have a degree at university level in a different academic field. This program is appropriate for students who want to acquire or expand their knowledge with regard to setup and operations management aimed at innovation and marketing

Description

Requirement, about the department.

The Master’s in Innovation and Tourism Marketing is intended for people that are passionate about the culture of innovation, technology, and marketing applied in tourism organizations. Students entering this program must be a graduate of a tourism-related study or have a degree at the university level in a different academic field. This program is appropriate for students who want to acquire or expand their knowledge with regard to setup and operations management aimed at innovation and marketing processes in the tourism sector.

According to the latest issue of UNWTO World Tourism Highlights, international tourist arrivals in 2018 reached 1.4 billion, representing an increase of 5% over the previous year. International tourism represents 7% of the world's exports of goods and services. Tourism has grown faster than world trade for the past five years.  The travel and tourism industry provides 10% of employment, generating 339 million jobs around the world, and is expected to grow by over 4% per year in the next decade. Tourism involves other key sectors such as catering, events, entertainment, wellness, sport, and golf courses, among others, thus impacting majorly on labor supply. 

In conclusion, tourism has become one of the largest and fastest-growing economic sectors in the world and, therefore, its development is vital for the global economy. This development increases the demand for qualified professionals who are adapted to the reality of new productive structures and the changes in business management. In this sense, Spain, one of the most competitive tourism destinations, plays the role of the world leader in tourism development and research which makes it the perfect choice for students interested in the tourism industry.

The Master’s Degree in Innovation and Tourism Marketing aims to offer students the necessary theory and training to achieve, at the highest level, their personal and professional development in the tourism industry. Therefore, the main purpose of this Master’s is to empower each participant with strong leadership skills in an international and multicultural context in order to acquire knowledge and competencies about innovation, technology, and marketing, and the ability to apply them in real situations.

The curriculum -both theoretical and practical- is designed to provide students with essential knowledge and to ensure their professional careers. The theoretical section covers a wide range of courses on innovation and technology, marketing processes, branding, business models, and public management in the tourism sector. The practical section or internship comprises 150 hours and is developed with the collaboration of well-established companies and organizations.

UCAM’s career services will be available for the Master in Innovation and Tourism Marketing students including the SOIL – “Orientation and Work Placement Service” of UCAM, “Portal de Empleo” – the university’s employment portal – and the “Network of Recruiting Erasmus”, a service that promotes international students’ employment in top companies throughout Spain.

Career Opportunities

The theoretical knowledge and the practical training at the Master’s Degree in Innovation and Tourism Management enable students to access to the labor market, both in the private and public sectors.

Our postgraduates meet the demands of a wide range of professional profiles. The knowledge and skills training at the Master's allow students to occupy leading positions in tourism companies and/or public institutions, as well as to draw up their own business plans as entrepreneurs.

An internship is optional, as our students may search for their internships -in the country of their choice- with the assistance of the Master’s Coordinator. We always aim students to apply for an internship in recognized national or international businesses where there might be opportunities for future employment. 

At the end of the program, graduates are qualified to become:

• Tourism project or product developer.
• Director of Marketing.
• Digital Marketing Manager.
• Online Communication Manager.
• E-commerce Manager.
• Social Media Manager.
• Community Manager.
• Web Project Manager.
• Chief Innovation Officer.
• Digital Transformation Director.
• Innovation Manager.
• New Technologies Manager.
• (Smart) Destination Planner/Manager.
• Public Administration Technical staff.
• Marketing Consultant.
• Innovation Consultant.
• Public Relations / PR manager.

Spain is the world's leading destination for holiday tourism, and the second most visited country in the world with the most World Heritage cities, the third in terms of natural areas declared Biosphere Reserves or the country with the most Blue Flag beaches in the entire Northern Hemisphere.

The Master's in Innovation and Tourism Marketing offered by UCAM, an Affiliated Member of the World Tourism Organization (UNWTO), is an essential step in the honing of professional skills and a giant leap in the modernization of tourism management, thereby improving the competitiveness of tourism companies and popular tourist destinations.

Applicants must possess a bachelor's degree with CGPA > 2.50/4.00 OR 3.0-3.5/5.00

A copy of your international Passport Bio-Data Page.

WAEC Certificate

Undergraduate Certificate (ND & HND)

Undergraduate Transcript  (ND & HND)

Passport Photograph

English Proficiency TOEFL (60 IBT), IELTS (5.5)

Curriculum Vitae

Two reference letters.

Statement of Purpose in English (A letter that states the Applicant’s Purpose for choosing the Program ).

Pre-Inscription fee: 280€

Application fee: 150€

*Student Insurance: 49,12€

*The student insurance does not apply for online programs.

The amounts paid for pre-registration, registration and reservation fee are NOT refundable.

Addition Information

€4,000 full program

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Master of Science Hospitality Management, Tourism Marketing & Customer Experience

• Presentation
• How to apply?
• Intakes and rhythms
• Job opportunities
• Skills and teaching methods
• Fees and financing
• Key numbers
• Disabilities

This sector of activity requires high-level executives with specific skills in marketing and management. The MSc Tourism Marketing & Hospitality Management responds to these new challenges and specific market expectations.

Laurent SCHUMMER

Programme Director

The MSc Hospitality Management, Tourism Marketing & Customer Experience programme

More than 1.2 billion tourists in the world today, with projections of 1.8 billion by 2030! In France, the tourism industry alone accounts for nearly 6.5% of GDP and an annual turnover of 25.6 billion euros.

While this growth is confirmed, the industry is nonetheless faced with the expectations and demands of a clientele whose lifestyles and uses are constantly changing. Thus, the hotel industry has no choice but to invest massively in the “customer experience” by proposing more and more services as well as an offer that makes the difference, that is connected, original, atypical and unique. Unforgettable customer experience, digital challenges, new uses, sustainable development, innovation, differentiation, new business models, are all factors that are accelerating the transformation of this fast-moving industry.

This sector of activity requires high-level executives with specific marketing and management skills.

The MSc Tourism Marketing & Hospitality Management offers courses in French and English on certain modules. The program covers all the disciplines of marketing, communication, sales, HR and management, with an emphasis on the new digital challenges and levers that are essential to the successful management of a hotel or tourism structure.

A 1 or 2 year degree to become a marketing expert

Holders of a 3-year Bachelor degree can apply for the first year of the MSc, and holders of a 4-year Bachelor degree can apply directly for the second year.

The objectives of this 1 or 2 year course are to:

• Knowing how to identify the main components of a market in order to be able to determine the marketing and commercial objectives to be reached in the context of the implementation of event marketing actions, and to evaluate and implement the strategy to achieve them
• Define and implement the offline and online event marketing strategy for a brand or a company
• Know how to identify, implement, monitor and measure the impact of event marketing and PR actions resulting from the marketing plan
• Be able to implement the development strategy for the commercial activity of a brand or a company: define a suitable positioning, structure and lead a team within an agency, with a service provider or an advertiser, draw up a budget while ensuring its control

How to apply to the MSc Hospitality Management, Tourism Marketing and Customer Experience at INSEEC?

The required prerequisites.

The conditions for accessing the certification system (excluding VAE) are:

• For entry into the 1st year of the course (MSc 1): to have validated 180 ECTS (level 6, License or equivalent) in the field of marketing, commerce, management or communication. He must have a professional level of English for the English-speaking program.
• For entry into the 2nd year of the course (MSc 2) : to have validated 240 ECTS (level 6, Master 1 or equivalent) in the field of marketing. He must have a professional level of English for the English-speaking program.
• Executive training is subject to specific prerequisites with professional experience taken into account.

Would you like to know more about the MSc Hospitality Management, Tourism Marketing and Customer Experience programme? Sign up for an Information Meeting!

Would you like to know more about the admission conditions for our programme in hospitality management, tourism marketing and customer experience.

The courses listed below are examples only and may vary slightly depending on the campus. The content of the courses is adapted each year to market developments and is updated before the start of each new school year.

1st year courses

Professional methods and practices – 1st year, budget management & dashboards.

The goal is to acquire key skills in budget management and reporting. Emphasis will be placed on budget architecture, including the implementation of summary documents, project management control and its link to budget management, and the creation and management of dashboards.

BUSINESS ENGLISH

Enhance English comprehension and communication skills in a professional and sector-specific context. Depending on their campus, learners may be required to take the TOEIC exam.

NEGOTIATION

This seminar focuses on negotiation in an international context. It will particularly consider the cultural dimension and its impact on international negotiations. The negotiation process will be explored through role-playing scenarios centered on sales.

SOFTWARE & DECISION-MAKING TOOLS

This module aims to deepen learners’ IT skills to meet business demands in areas such as budget tracking, commercial management, project management, personnel management, and communication, with a focus on Excel, Word, PowerPoint, and team collaboration tools. It seeks to ensure proficiency in office tools, quickly identify and correct errors, customize existing tools, and create new ones.

PROFESSIONAL TOOLS & METHODS

This module helps learners enhance their resumes and professional demeanor through activities such as business games, professional simulations, and public speaking. It includes practical and career-oriented workshops (resumes, professional social networks, coaching), as well as industry conferences and master classes.

CORPORATE STRATEGY & BUSINESS PLAN

This module begins by integrating the corporate strategy process: analyzing customer needs, market structures, and competitor dynamics to identify environmental opportunities and threats. It also aims to teach the development of a Business Plan: from conceptualizing a financially detailed project for creating or expanding a business.

SPECIALIZED COURSES

Strategy & customer experience.

This module enables mastery of designing a coherent and sustainable business strategy with a strong emphasis on customer experience (customer-centric).

MARKETING REMIX

This module allows learners to engage in real or fictional business cases and practice marketing strategy, operational marketing, communication planning, and peer-to-peer exchanges to make progress.

BUSINESS SKILLS

A precise methodology for analyzing customer needs, market structure and competitor dynamics to identify opportunities and threats in the environment is presented.

DATA ANALYSIS – CRM & MARKETING

Apply SQL skills to analyze real-world datasets using complex queries, joins, and subqueries. Analyze customer data and campaign results to enhance marketing strategies, leveraging CRM and marketing automation tools for segmentation, targeting, and personalization.

STRATEGIC & OPERATIONAL MARKETING

Fundamentals of marketing apply to the tourism sector, and this seminar provides an opportunity to align theories with industry practices. Various applications are offered to advance in launching a product line or new product, proposing collaborations, and optimizing phygital distribution elements.

MARKET FOCUS

These masterclasses provide a platform for experts to discuss emerging or specialized topics within the tourism sector.

NO CODE STRUCTURATION ON DATA & GEN AI : PROMPT ENGINEERING

Applying skills to create, format, and manipulate data in Google Sheets, using more complex functions and formulas.

DIGITAL MARKETING & E-COMMERCE

While digital marketing and e-commerce are now widely adopted by businesses, maintaining a high level of standards and a “memorable” experience akin to the physical retail environment remains crucial. How can we (re)create this experience online? What performance indicators should be integrated? Which CRM tools and techniques should be adopted? What about social commerce? These questions will be addressed throughout this seminar.

EVENT MARKETING & COMMUNICATIONS

Mastering both the strategy and actions of marketing and communications related to events is imperative. This module enables learners to become true event project managers with a sustainable perspective.

CONSUMER BEHAVIOR

Applying consumer behavior to the tourism sector allows for better market study, clearer target definition, and thus the proposition of the most relevant strategy. Social, cultural, and consumer maturity characteristics are studied, along with consumer behavior analysis at a point of sale or in specific consumption contexts.

MANAGEMENT TEAM & LEADERSHIP

Managing a Sales Team in the Tourism Sector is essential for future managers. This seminar covers the fundamentals of integrating and motivating employees, with a focus on the specificities of the tourism industry. Role-playing exercises provide an immersive experience close to reality.

2nd year courses

Professional methods and practices- 2nd year, professional technical workshops and personal management.

CV writing, recruitment interview techniques for the search for an internship, professional project management, team management and meeting management.

Negotiation techniques, transactional analysis and NLP, speaking and stage fright management, management and leadership techniques (PRADITUS)

Skills assessment, coaching, digitization of the CV and job search techniques at national and international level, preparation for the defence of the applied research thesis.

LinkedIn workshops.

CSR certification

Computerised management tools.

Software (Excel, Word, VBA, professional software).

Business conferences

Presentation of the professions in the sector by professionals.

Cross cultural and team management

From marketing to management, this course is intended to provide students with the skills and techniques required to successfully detect and manage cultural differences. A review of international personnel policies in the tourism industry, including training, customer relations, team management, staff retention, remuneration and incentive strategies. The course will cover topics such as the management role, leadership skills, key skills of successful managers, assessing and adapting management styles, team dynamics, characteristics of an effective team, understanding team roles and identifying them within a team.

Business plan and hospitality

The marketing and product planning activities require to develop a new hospitality concept such as a hotel, restaurant or other tourism product. Market research, brand positioning, business plan development and feasibility studies will be analyzed in this module.

Tourism law

Tourism actors and institutions. Their role and legal obligations in tourism. Sales contracts, tourist packages; preparation, execution, consequences and related disputes. Consumer law. Special VAT regime for travel agencies; travel agency licences and new legislation.

Pricing and yield management in tourism

Competition and pricing: low-cost strategies (hotels and transport), high-end strategies. Mass tourism and elitist tourism. Impact of price on competition, sales and ROI. React to competitors’ price changes. Initiate price cuts or price increases.

Hospitality strategic forecasting and budgeting

This course covers core forecasting and budgeting concepts such as costing methods, budget process, capital budgeting, revenue forecasting, cost accounting, budget analysis and the balanced scorecard. Students will make use of case methodology and exercises to create, execute and analyze different types of budgets; perform Cost-Volume-Profit and break-even analysis, especially applied to the hospitality industry. The material also reviews optimization of financial decision-making through strategic planning and the budgeting process, capital investment appraisal, financing and cost of capital, costing techniques, corporate budget process, forecasting methods, and budget controls.

Tourism, geopolitics and emerging country trends

This module reviews the growing relevance of first and second tier countries, including BRICS and beyond. How is the industry confronting the strategic challenges posed by new tourism and geopolitical trends worldwide? The course will look at traditional and new destinations as well as the increasingly complex demands of first time and returning visitors worldwide. The important issue of sustainable and ecotourism will be covered.

Consumer psychology and persuasion strategy

To know all the current consumer trends in order to define the best marketing targets. Tourist behaviour.

Marketing and sales strategies

Marketing strategy, positioning and distribution of tourism products.

Understand a marketing or sales situation and know how to make the most relevant decisions based on the choices available to the company. Launch of new products.

Distribution of tourist products.

To know the concrete bases of the missions of the product manager in the management and the launching of new services in the tourism industry.

International marketing

The objective of this course is to understand the principles which govern marketing activities in a global environment.

The course covers international market entry, product launches, marketing strategies and promotions.

Students are expected to make presentations, analyze cases.

They learn to design a basic international marketing business plan.

Brand management strategies

Brand positioning and marketing issues in the hospitality industry.

A review of key players and challenges facing international tourism executives today and “who’s who?” in this fast-moving industry.

This module will examine company profiles and assess how international groups are responding to environmental and other changes that affect their business models.

The impact of the Internet on the various players in the hotel and tourism sector: the specific challenges of e-commerce activities, evolution of technologies, operation of yield management on the Internet, referencing of the offer.

CRM and Client database management

The course approaches its subject matter from a relational Hviewpoint.

That is, it emphasizes learning more about customers’ needs and behaviours in order to develop stronger relationships with them, through technology and by integrating information about consumers, sales, marketing, responsiveness, and luxury market trends. Students will learn how to use CRM technology to gain insight into customers and understand the critical value customers possess. On completing the course, they will understand the importance of using CRM software to create, track, and manage partnerships, contracts, and agreements; and in distribution management.

KEY SECTORS IN THE HOSPITALITY INDUSTRY

Luxury travel and tourisme.

Private jets, personalized itineraries and signature destinations: how innovation is transforming the sophisticated world of bespoke tourism.

Success strategies and developments in an exciting new area of luxury.

Tourism and leisure marketing

Review of the trends in the different tourism sectors: business tourism, senior tourism, incentive travel, eco-tourism, and family entertainment (segmentation, targets and marketing and sales development).

Hotel business management

Hotels and their marketing and sales strategies, from 2-star hotels to large international palaces. Structure and organization of hotel chains. Management of hotel employees; managerial specificities of the hotel industry.

Catering and gastronomy

Panorama of the restaurant industry, from fast food to star chefs.

The challenges of managing a restaurant and developing a new concept.

Knowledge of legal standards of hygiene and food safety.

Events project management

Typology of international events, logistics, costs, economics of trade shows. Organization, marketing and customer relations. Organizing a congress or trade show: finding financing and partners, material organization, welcoming congress participants, costs and methods of promotion. Festivals: an economic and cultural asset for the regions; tourism and festivals; promotion of festivals in France and abroad.

WORK VISITS

An intensive 3-day guided field program. This module includes ” behind-the-scenes ” visits to 5-star palaces, international hospitality groups, casinos, spas, resorts and boutique hotels.

An opportunity to meet senior management and to discuss latest trends in hospitality

2 start dates per year and varying study rhythms

There are two openings per year, in February/March and September/October . To check the opening of each intake, contact the admissions department directly.

The pace of the course may differ from campus to campus and depending on whether the course is carried out under an internship agreement (initial) or a professionalization/apprenticeship contract (continuing).

The work-study contract must be signed for a period of 12 months (MSc 2), 24 months (MSc1 + MSc2) or 18 months for the staggered start of March (continuation of studies in MSc2).

Career opportunities after an MSc Tourism Marketing & Hospitality Management

• Hotel Operations Manager
• E-commerce manager
• Head of agency or receptive
• Director of a tourist office
• Product Manager
• Area manager or operations manager

What business skills are developed?

• Determine the marketing strategy and propose an innovative offer
• Define and implement the business development plan
• Manage and implement communication and digital marketing actions
• Manage a marketing and sales team
• Implementation and management of the marketing and management strategy in the tourism sector.

Certification professionnelle de « Manager du Marketing et de la stratégie commerciale » de niveau 7 (EU), code NSF 312, délivrée par l’INSEEC MSc (CEE-SO, CEE-RA, CEFAS, MBA INSTITUTE), enregistrée sous le numéro 34806 au RNCP (Répertoire National des Certifications Professionnelles) sur décision du Directeur général de France Compétences du 1 er juillet 2022. La certification est délivrée par capitalisation de la totalité des blocs de compétences. Chaque compétence d’un bloc doit être confirmée pour obtenir le bloc de compétences. La validation partielle d’un bloc n’est pas possible. Elle est également accessible par la voie de la  Validation des Acquis de l’Expérience . Retrouvez les blocs de compétences associés à ce titre RNCP en cliquant ici.

The certification is issued by capitalization of the totality of the blocks of competences. Each competency of a block must be validated to validate the block of competencies. Partial validation of a block is not possible.

This certification is accessible through the Validation of Acquired Experience.

The Validation of Acquired Experience (VAE) – INSEEC

What are the teaching methods?

Teaching methods.

• Lectures and interactive courses
• Situational exercises through collective or individual case studies carried out by the students
• Conferences, seminars and educational visits

Evaluation methods

• Individual or group case studies
• Individual and group oral presentations
• Individual and group files

Methods and tools

• The evaluation methods are face-to-face, in the form of continuous assessment or final exams in the form of mid-term exams.

What is the 2024/2025 tuition to enter the program?

Initial training:

• Entry into MSc1: €11 950
• Direct entry into MSc2: €11 350
• MSc1 + MSc2: €25 300

Apprenticeship:

• 24-month training: €23 950
• Direct entry into MSc2: €13 950
• VAE : 4 200€ HT
• VAP : 850 € HT

International student pack:  Mandatory contribution of  €490  in addition to the tuition fees indicated above for  exclusive support services for international students  not coming from the European Union.

The OMNES Education Group pays particular attention to the societal environment, including the disability dimension. Indeed, we believe that students with disabilities should not have any problems in pursuing their studies and starting a professional career. We accompany them to facilitate their access to the premises, offer them personalized advice as well as adapted accommodations throughout their school career. Accessibility of premises: all our campuses are accessible to people with disabilities.

To learn more about INSEEC’s disability policy, click here.

Bordeaux : Maxime DOUENS –  [email protected] Lyon : Anissa GASMI–  [email protected]

Rennes : Laura LE CALVEZ –  [email protected] Paris : Farid HAMAD –  [email protected] Chambéry : Clément BERTACCO –  [email protected] Marseille : Océane VALOTTI – [email protected]

What kind of financial aid is available?

INSEEC offers several financial aid schemes:

• The alternating rhythm , in internship or work-study contract
• The right to training via the CPF
• Banking partnerships

key numbers of the programme MSc hospitality management, tourism marketing and customer experience

Taux de satisfaction global par rapport à la formation – Promo 2019

Taux de réussite – Promo 2019

January 2022

Webinar du 02/07 – la France, 1ère destination touristique mondiale : les métiers à prendre dans le secteur du tourisme

L’industrie du tourisme et de l’hôtellerie : nouveaux usages, nouvelles croissances et nouveaux métiers ?

Œnotourisme en Bourgogne pour les MSc2 Tourism Marketing & Hospitality Management et les MSc2 Luxury Management, Fine Food & Wine de Paris

November 2021

Les débouchés dans le domaine de l’International

• Programs and courses
• Master of Marketing/Master of International Tourism and Hospitality Management (5716)
• Overview and fees

Master of Marketing/Master of International Tourism and Hospitality Management

• Domestic students

International students

Program code, available at.

Mount Gravatt

2 years full-time 4 years part-time (online only)

Credit points

Indicative fee.

$37,000.00* per year ( more ) * 2024 indicative annual fee

Admission requirements

Cricos code, commencing in.

Trimester 1 and Trimester 2

• How to apply
• Course list and requirements
• Student support

About this program

The Master of Marketing/Master of International Tourism and Hospitality Management double degree program will provide you with an understanding of strategic marketing and operational considerations, enabling you to critically analyse and make managerial decisions within the rapidly expanding and dynamic, global services industry environment. This double degree program enables you to graduate with two postgraduate qualifications at a Masters level and take the next step in your career.

The Master of International Tourism and Hospitality Management develops skills essential for managerial-level professionals in the services industry including advanced business acumen, strategic insight, high-level management skills and specialised industry knowledge - underscored by sustainability principles.

You will expand on your core business skills in areas such as financial planning, hospitality management and human resource management and enhance these with an understanding of how to manage in a culturally diverse context.

The Master of Marketing enables you to develop and build on a solid foundation of marketing principles and industry best practice. You will learn how to apply the latest marketing techniques and technologies to areas such as consumer behaviour, market research and integrated marketing communications. Your studies will also show you how to think strategically about value, positioning and competitive advantage in a global context through branding and digital marketing applications.

A highlight of this program is the integration of theory and practical application throughout your study.

Attendance information

This program is offered at the Gold Coast and Online campuses. Some courses are also offered at the Nathan campus. You may choose to study courses at other campuses where the program structure allows.

If you are an International student on a student visa, you must ensure that you enrol in a way that will allow you to complete your enrolment within the expected program duration as stated on your Confirmation of Enrolment (CoE).

My career opportunities

Marketing You may find career opportunities in any industry or organisation that needs to promote its products or services, including entertainment and fashion, tourism, advertising, public relations, and business consulting. You might work as a brand manager, marketing manager, advertising account manager, market research analyst, public relations manager, or sales manager. Careers for skilled marketers can be found in the public, private or not-for-profit sectors.

International Tourism and Hospitality Management You will be well prepared for work in a range of international tourism and hotel management roles, including in hotel and resort groups and the accommodation sector. You may also find career opportunities in:

• convention and event organisations
• international tourism and hotel management roles
• government departments
• hospitality entertainment services
• retail travel
• theme parks and attractions
• tourism authorities.

An International student is one who is not :

• an Australian or New Zealand citizen or
• a Pacific Engagement visa holder or
• a person who has Australian permanent resident status.

Indicative annual tuition fee

The indicative annual tuition fee is calculated based on a standard full-time study load which is usually 80 credit points (two full-time trimesters).

The indicative annual tuition fee is based on current conditions and available data and should only be used as a guide. These fees are reviewed annually and are subject to change.

Tuition fees

• An International student pays tuition fees.
• Students are liable for tuition fees for the courses they are enrolled in as at the census date.
• The tuition fee for students who commence their program prior to 2014 is charged according to the approved program fee for the trimester in which the student commenced the program.
• The tuition fee for students who commence their program from 2014 onwards is charged according to the approved program fee for the trimester in which the student is enrolled.

Program fees for the Master of Marketing/Master of International Tourism and Hospitality Management (5716)

If the fee rate for your program is not displayed above, please contact Student Connect for assistance.

Changing programs

If an International student changes to a different program they will be subject to the approved program fee for the trimester in which they are enrolled.

Permanent resident status

If an undergraduate student obtains permanent resident status in Australia after commencing study in a program, and the student can provide evidence of permanent resident status prior to the census date (of the trimester in which they are enrolled), the student will be provided with a domestic fee-paying place.

The student may then apply for a Commonwealth supported place at the next admission period provided that the student satisfies the conditions for transfer from a domestic fee-paying place to a Commonwealth supported place as set out in the Fees and Charges Procedure .

If a postgraduate student obtains permanent resident status in Australia after commencing study in a program, and the student can provide evidence of permanent resident status prior to the census date (of the trimester in which they are enrolled), the student will automatically be considered for a Commonwealth supported place (subject to availability) or a domestic fee-paying place as applicable for the program.

If a research student obtains permanent resident status in Australia after commencing study in a program, and the student can provide evidence of permanent resident status prior to the census date (of the trimester in which they are enrolled), the student will automatically be considered for a Commonwealth Government Research Training Program (RTP) Fee Offset or a domestic fee-paying place as applicable for the program.

Further information

• Fees and Charges Procedure
• 3.6 - Fees for International Students
• 3.9 - Administrative and Miscellaneous Charges
• Fees and Charges Schedules
• Cost of studying in Australia

Additional fee information

Throughout your program you may be required to pay for the following items:

Expenses associated with field trips and placements.

Program level

Griffith college, course level, subject area, discipline area, degree type.

Search historical course profiles

Entry criteria

Overall position, availability, available to.