tourism marketing masters

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• MS in Travel and Tourism Management

Master's in Travel and Tourism Management

100% online, on-site, and hybrid study options.

One of the largest industries in the world, travel and tourism management has rapidly expanded in recent years. Post-pandemic travel will create a whole new range of opportunities and will require nuanced skill sets to meet pent-up consumer demand and changing industry standards. Beginning in Fall 2021, the Jonathan M. Tisch Center of Hospitality will offer the NEW MS in Travel and Tourism Management , designed to provide students with a deep understanding of this fast-growing industry, while equipping them to adapt to emerging trends including sustainable tourism, cultural heritage tourism, and bleisure travel. This innovative degree will afford the benefits and resources of studying at NYU , while immersing you in New York City—the world’s premier destination for international travel.

Degree Advantage

• 36-credit program of study
• Prepares you for a range of travel and tourism jobs
• Core curriculum and electives focus on trends in travel and tourism, tourism planning, digital marketing, visitor management, travel technology, and destination branding 
• Internships at leading hotels, resorts, media companies, and travel agencies
• Study abroad opportunities and industry site visits
• Full- or part-time study options
• 100% online, on-site, and hybrid degree options available
• New Hospitality Innovation Hub for students, start ups, and industry partners
• Tisch Center Scholarships

Curriculum and Degree Requirements

You can find the full curriculum details for this program on this page of the University Bulletin. All other content, including this web page is for informational purposes only.

Discover NYU SPS: Graduate Admissions Information Session

Join an online session to learn more about our graduate degree programs, including the MS in Travel and Tourism Management. Our admissions team will give you insights into the NYU SPS experience, share details about the application process, and offer tips for creating a successful application. Current students will also share their personal experiences, providing a firsthand perspective on life as an SPS student.

7:00 PM until 8:00 PM EDT

7:00 PM until 8:00 PM EST

NYU SPS Graduate Open House

Join us in person on our New York City campus to learn more about our academic offerings, admissions, and financial aid. You will have the opportunity to meet representatives from the MS in Travel and Tourism Management program during this event.

9:00 AM until 1:00 PM EDT

Who Should Earn the MS in Travel and Tourism Management?

Whether you just earned your undergraduate degree, are working in another field and are thinking about career change or are already working in the travel and tourism industry, earning this degree will challenge you to discover new ways of thinking about destinations and how technology can support them. It will equip you with the skills needed to attract and retain visitor markets and manage tourism effectively and sustainably.

ALUMNI SUCCESS STORY

Maria tuttocuore ‘02.

Maria Tuttocuore was already working in the travel industry when she decided to pursue a master's degree. She sensed that earning a degree in the field of travel and tourism would better position her for success by providing her with hands-on experience in the field and the opportunity to network. During her time at the Jonathan M. Tisch Center of Hospitality, she completed two internships—one at Leading Hotels of the World and the other at the New York State Division of Tourism . She credits these two experiences with opening the doors to a job at the Monaco Government Tourist Office , where she was promoted to a senior executive sales & marketing position. Her experience in luxury travel and extensive knowledge in destination marketing and leisure trade led her into launching her own travel destination marketing and management company UNICA Journeys LLC based in New York City. Today she represents and consults a varied portfolio of international luxury travel companies.

Learn From Travel and Tourism Faculty Experts

Faculty members are respected experts in areas such as cultural tourism, sustainable tourism, corporate travel management, among other specialities. From working at tourist bureaus, to developing destination marketing campaigns, to managing attractions, their expertise is invaluable in providing insights into the latest travel and tourism trends. Their support and deep dedication is what makes earning a degree from the Tisch Center transformational.

Expand Your Horizons Through Study Abroad

A major advantage of the MS in Travel and Tourism is the opportunity to participate in Global Field Intensives (GFIs). These travel experiences provide international business perspective and attune students to changes in the industry, including the rise of sustainable tourism, which focuses on developing stellar travel and tourism experiences, while monitoring impacts on the environment and local residents. Recent GFIs include trips to: Abu Dhabi, Dubai, Prague, and Berlin.

Connect Through Invaluable Networking Opportunities

The MS in Travel and Tourism Management provides unsurpassed networking opportunities through the annual NYU International Hospitality Industry Investment Conference ; the Grossinger-Bergman Distinguished Lecturer Series, fireside chats with the likes of Roger Dow , president and CEO of the US Travel Association; and industry site visits. These enlightening opportunities make earning a Tisch Center degree a game-changing education and professional experience.

Internships and Job Opportunities

Through the Tisch Center of Hospitality and the NYU Wasserman Center for Career Development at NYU SPS , MS in Travel and Tourism Management students have the opportunity to complete internships that provide the hands-on experience needed to accelerate their careers. Many of these internships evolve into permanent jobs. Our graduates go on to careers at tourism bureaus, destination marketing firms, online travel agencies, and attractions, as well as other travel and tourism organizations including the following:

• Arena Destination Marketing • Dubai Tourism Authority • Myriad Travel Marketing • NYC & Company

• Skylark • Tourico Holidays • Visit Britain

FREQUENTLY ASKED QUESTIONS

What is travel and tourism management.

Travel and tourism management involves the coordination, planning, marketing, and delivery of travel services. Examples of travel and tourism organizations and entities include destinations, attractions, airlines, cruise lines, museums, cultural institutions, and travel and tourism related booking services. The tourism sector includes both leisure travel and business travel.

How does this degree differ from other travel and tourism degrees?

The MS in Travel and Tourism Management differs from other travel and tourism degrees due to its focus on business, technology, and entrepreneurship. The degree’s curriculum is delivered by academic scholars and business professionals. You will be able to immediately apply what you learn in the field of travel and tourism in New York City, the world’s top travel and tourism destination.

What can you do with a travel and tourism degree?

Earning a travel and tourism degree will allow you to begin or advance your career in the global tourism industry. It will prepare you for travel and tourism jobs and leadership roles in the public, private, and voluntary sector, including those with destination management organizations, online travel agents, tour operators, attractions, and transportation companies.

What types of travel and tourism jobs are available?

There are a multitude of travel and tourism jobs and career opportunities available, because the sector is so large and varied. Examples of travel and tourism employers include national and regional tourist offices, travel intermediaries, airlines, cruise lines, theme parks, travel technology companies, and nature tourism providers.

What are the advantages of earning a master's of travel and tourism management in NYC?

The advantage of earning your master’s degree in travel and tourism management in New York City is that you will be studying in one of the world’s leading travel and tourism destinations. New York City is a transportation hub, and is home to world-famous tourist attractions including the Empire State Building, the Statue of Liberty, the 911 Memorial & Museum, the High Line, and Broadway, among so many others. The City becomes your professional base for establishing your career in a destination that attracts millions of tourists each year.

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Master of Science in Hospitality and Tourism Management

Gain essential skills in executive management, leadership and analytics -- all while staying current on hospitality and tourism industry trends. Learn from leading instructors, tackle real-world challenges, and join a top-ranked program to become a customer experience expert and distinguish yourself in the competitive field of hospitality management.

Ready to Become a Boilermaker?

Leverage innovations to become an effective engineer while delivering customer service excellence..

Elevate your career with Purdue’s online Master of Science in Hospitality and Tourism Management program. Offered by the White Lodging-J.W. Marriott, Jr. School of Hospitality, Purdue’s innovative program is designed for managers in tourism, events, hotels or restaurants. Gain essential skills in executive management, leadership and analytics — all while staying current on industry trends.

Learn from leading researchers, tackle real-world challenges and join a #1-ranked program to become a customer experience expert (UniversityHQ, 2023). Become an experience engineer and stand out in the dynamic field of hospitality and tourism management.

The cost of attending Purdue varies depending on where you choose to live, enrollment in a specific program or college, food and travel expenses, and other variables. The  Office of the Bursar  website shows estimated costs for the current aid year for students by semester and academic year. These amounts are used in determining a student’s estimated eligibility for financial aid. You can also use our  tuition calculator  to estimate tuition costs.

Program Specifics

Learn more about the master of science in hospitality and tourism management.

Learn from Purdue’s acclaimed hospitality and tourism faculty – experts in hotel and restaurant management, customer service innovation and more. Tailor your leadership skills for the unique challenges of the hospitality field, acquire global perspectives for managing diverse organizations, and refine your communication and critical-thinking skills.

REQUIRED CORE COURSES

• Leading People in Service Industries (HTM 50600)
• Integrated Marketing Communications for Service Industries (HTM 50700)
• Cultivating a Service Excellence Mindset (HTM 50800)
• Service Experience Design (HTM 50900)
• Strategic Revenue Management in Service Industries (HTM 51000)
• Strategy in Service Industries (HTM 51300)
• Business Analytics for Service Industries (HTM 51400)
• Consumer Behavior (HTM 50400)
• Hotel Asset Management and Investment (HTM 50500)  
• Cultivating a Service Mindset for Healthcare Professionals (HTM 55300)
• Designing the Patient Experience for Contemporary Healthcare Systems (HTM 55400)
• Investing in Healthcare Human Capital (HTM 55500)
• Other Electives – Students will have the opportunity to choose curated electives to support specific career goals. Please speak to your enrollment counselor for details.

Career Outcomes

Top Job Titles

• General Managers
• Guest Service Representatives
• Food and Beverage Managers
• Night Auditors
• Receptionists

Top Industries

• Hotels and Motels
• Limited- and Full-Service Restaurants
• Event Management

Source: LightcastTM (2023). Unique job postings for July 2022-2023. Projected growth for years 2023-2033.

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You are not alone in taking your next giant leap. Get your questions answered, receive application help, or plan your degree journey by speaking with an enrollment counselor. Request more information today. 

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Tourism Management M.T.M.

CSU's online master's in tourism management helps you develop your business management acumen, enhance your knowledge of industry practices, and understand the social and environmental impacts of global tourism — so you can live the lifestyle you love while working to create positive experiences for others.

Gain the advanced skills to thrive in an evolving industry

Global events, an evolving market, and new technology have all changed the way people engage in tourism activities. As a result, more consumers now seek regional experiences with greater personalization and a focus on sustainable, meaningful, and authentic experiences.

Start building the industry-specific knowledge you need to become a well-rounded leader in a tourism management role.

Learn a whole-system approach

Gain foundational skills as you study a holistic, integrated approach to sustainable tourism management. Explore technological and strategic business solutions that can help you operate a more agile, streamlined operation. Investigate the social and environmental impacts of this evolving industry as you learn to balance the ethical treatment of people and resources while running a profitable venture.

Throughout this master’s program, you will learn:

• Financial management processes and tools
• Effective marketing and communication strategies
• How to use data to gain insight and guide business decisions
• How to strategically and ethically manage both people and resources

Inspired by exploring the outdoors or regional cultures? Looking to align who you are with what you do? Tourism offers many options for shifting into a new career or advancing into a management role within the industry.

Build the specialized skills to make a meaningful impact on the world while doing something you love.

Gain a competitive career advantage with employers specializing in:

• Hospitality and resort management
• Outdoor and adventure travel
• Tourism management
• Destination management or marketing
• Event management
• Cruise management
• Agritourism

Start your own tourism venture

Our graduates have established roles in a variety of tourism settings all over the country and world. Some examples are numerous hotels, City Parks and Recreation Departments, and more specifically – Beaver Creek Resorts, The Cliff Lodge – Snowbird, Visit Fort Collins, Vail Resorts, U.S. Forest Service, Into the Vineyard - Wine-Inspired Travel, Adventure Sixty North, Natural Habitat Adventures, Colorado Forest Restoration Institute, Yellowstone Campgrounds, Cruise Norway, Steamboat Spring Chamber of Commerce, Universal Studios Beijing, and Taiwan Ministry of Tourism.

Graduates work in tourism positions relating to marketing, operations, event planning, and some have even founded their own companies. This program has helped students enter the tourism industry, as well as elevate their career if they were already in the tourism field.

"My online learning experience with CSU was amazing. All the professors were amazing and got back to me in a timely manner. They are so knowledgeable, helpful, and kind. They answered all my questions. I’m grateful to be part of this community."

Current role : Founder, Adumu Safaris

"The Tourism Management program at CSU significantly elevated my expertise in sustainable tourism and adventure travel and expanded my network of social entrepreneurs. With this knowledge, I established Adumu Safaris, a socially responsible safari tour company aimed at empowering my Maasai tribe in Tanzania through community-accountable ecotourism. CSU's training equipped me with leadership, finance, and sustainable tourism skills, which I now use to create transformative journeys for travelers."

Caroline R.

"My graduate program at CSU has been instrumental in my current position, where I oversee multiple departments within a hotel/lodge. The ski area management certification and M.T.M. skills I gained are vital in running a successful resort. Learning about resort finances, creating memorable guest experiences, and fostering guest loyalty have been invaluable. Connecting with professors, like skiing with one at Snowbird, provided valuable insights. My advice to current and prospective students: Engage with professors to gain informative career guidance. CSU's program equipped me with the knowledge and tools necessary for success in my industry, particularly in hotel operations and finance."

As a student in CSU’s online tourism management master’s program, you receive the same education, learn from the same faculty, and earn the same regionally accredited degree as students on campus. Additionally, you can expect:

• The Ability to Graduate in Less than a Year: In just nine months you can earn an industry-specific master’s degree that helps set you apart when seeking employment or advancement in the tourism industry.
• A Focus on People and the Planet: Learn to provide meaningful travel experiences for clients while making business decisions grounded in sustainability and social responsibility. Explore the types and extent of tourism impacts on natural resources. Discover methods for reducing the ecological footprint of tourism activities and destinations. Learn how to increase tourism's contribution to natural resource conservation while improving human welfare in the process.
• Preparation in Fact-Based Decision-Making: This program incorporates courses in global tourism policy (NRRT 662) and two courses in quantitative analysis (NRRT 601 and 602) to equip you with the knowledge needed to make smart, meaningful business decisions driven by data.

Julia Branstrator, Ph.D.

Dr. Julia Branstrator brings a multidisciplinary approach to conservation social science spanning international sustainability studies in hospitality, tourism, and technology. Julia’s teaching philosophy is to creatively engage students in the classroom by incorporating students’ backgrounds, identities and knowledge to guide lessons while drawing from her own research and work experience. Her latest research (conducted within the Cavaliere Tourism and Conservation Lab) has focused on biocultural conservation through tourism, the relationships between technology, identity and emotion in gateway community tourism crisis and disaster management, and feminist methodologies for sustainable futures in tourism. Outside the classroom, you may find Julia biking, hiking with her dog (Aloy), or enjoying the communities of Fort Collins through volleyball, gaming, or concerts.

Alan Bright, Ph.D.

Alan's teaching responsibilities include on-campus and distance coursework for the M.T.M. program and courses in the natural resource tourism program. Alan's primary research interests center around theoretical applications of social psychological constructs toward the management of natural resources, including values, attitudes, behavior, and the complexity with which people think about issues. These constructs are also considered in the context of attitude and behavior change. Alan's teaching interests focus on development and administration of coursework in the tourism undergraduate and graduate programs.

Christina T. Cavaliere, Ph.D.

Cavaliere is an environmental social scientist with a focus on linking tourism and biocultural conservation. Her areas of research involve the human dimensions of socio-ecological systems including tourism impacts. She serves as an Assistant Professor of Human Dimensions of Natural Resources in the Warner College of Natural Resources at Colorado State University in Fort Collins, Colorado. Dr. Cavaliere investigates aspects of sustainability and climate change impacts related to gender, conservation, aviation, wildlife, and governance. View Dr. Cavaliere’s full bio .

Stuart Cottrell, Ph.D.

Stuart teaches courses in ecotourism, sustainable tourism development, protected area management, and research in human dimensions of natural resources. His research focus includes sustainable tourism, travel and tourism behavior, visitor impact management, and public perceptions of landscape disturbance issues. Present projects involve a National Science Foundation grant to examine land management agency and water provider perception of pine beetle impacts on water quality. As a former resident fellow with the School for Global and Environmental Sustainability, Stuart conducted a preliminary study of the impacts of mountain pine beetle infestation on recreation and tourism, which led to the present NSF project. One of the highlights of Stuart's teaching involves the monitoring of diseased corals and volunteer based conservation projects for an NGO in the Bahamas.

Sunshine Swetnam, Ph.D.

Dr. Sunshine Swetnam is a Colorado Native, long-time skier, wilderness lover, and educator who believes in the empowerment of others. She is learner-centered, with the philosophy of stewardship at her core. She hopes to educate more people about the environment, the earth, and sustainability with the intent that they fall in love enough to want to take care of our home. She welcomes others and would love to connect if you see her on campus!

Sarah Walker, Ph.D

Dr. Sarah Walker’s research uses an environmental justice lens to investigate the role well-being can play in helping us better understand people’s relationships with their environments. Specifically , she studies human well-being in the context of climate resilience and adaptation in vulnerable communities around the world. Her work also investigates the well-being benefits of spending time in nature. Sarah received her PhD from Colorado State University and is currently completing her post-doctoral training at University of Colorado Boulder. She’s an avid hiker and cyclist, and loves being in the classroom with students.

Lina Xiong, Ph.D.

Lina Xiong is an assistant professor in the Department of Human Dimensions of Natural Resources. She is also called "Dr. Bear," because her last name in Chinese means bear. Dr. Bear came to the U.S. in 2006 from mainland China. Lina completed her Ph.D. in Business Administration from Temple University in Philadelphia. Before coming to CSU, Dr. Bear had taught many business courses in the College of Business at Marshall University. Her teaching assignment at CSU includes tourism strategic management, tourism marketing, and advanced lodging in the Master of Tourism Management program. She is also responsible for developing several M.T.M. courses in mandarin. Dr. Bear's research interests include service management, internal branding, employee brand motivation, and customer loyalty. She has published several articles in hospitality management journals. Recently, Dr. Bear's dissertation, titled, "Employee Brand Internalization: The Central Route to a Brand Aligned Workforce," has received a Highly Commended Award of the 2014 Emerald/EFMD Outstanding Doctoral Research Awards in the Hospitality Management category. This is a prestigious international annual award presented by Emerald and the European Foundation for Management Development (EFMD). She has worked in hospitality and tourism businesses in both China and the U.S.

What is tourism management?

Tourism management is a field of study that explores the theory and practice of creating, overseeing, and marketing tourism ventures. Management professionals in the tourism industry typically require skills in leadership, finance, and business operations. The online tourism management program offered by CSU has a unique focus on natural resource management and tourism policy.

What can I do with a degree in tourism management?

As the industry continues to evolve, there are many new and unique opportunities for professionals with an advanced tourism management degree. Graduates of the online Master of Tourism Management program will be qualified to work in fields that include: hospitality and resort management, outdoor and adventure travel, event management, agri-tourism, ecotourism, and more. Anyone intending to create their own tourism enterprise will also benefit from completing this program.

Why study tourism management?

There are numerous rewarding career opportunities in the tourism industry for people with the right skills. In the U.S. alone, tourism supports more than 15 million jobs and generates nearly $2 trillion in economic output, according to the U.S. Travel Association. Working in this industry is often appealing to individuals with a passion for travel, exploration, adventure, and the outdoor lifestyle. The primary goal of tourism ventures is to provide customers and clients with positive experiences.

What jobs can I get with a tourism management degree?

Graduates of the tourism management master’s program gain the managerial skills to create entrepreneurial ventures, or take leadership roles in the industry. Career opportunities in tourism management range from agri-tourism to hospitality and resort management. Students gain the skills to build careers as tourism program directors, event coordinators, sales managers, account executives, marketing managers, customer experience managers, and many others.

What is the average salary for hospitality and tourism?

Salaries vary widely in the hospitality and tourism industry depending on the specific job, region, and other factors. According to Glassdoor, the average annual salary (U.S.) for a tourism marketing manager is $80,673, and the average salary for a hotel manager is $59,461. The median annual salary for a resort manager is $46,342, according to PayScale.com.

What is sustainable tourism management? What is ecotourism management?

Sustainable tourism management is an approach to the business of tourism that values the environment and social responsibility as much as profit. Ecotourism is a subset of sustainable tourism that primarily focuses on exotic, remote, and/or threatened natural areas such as rainforests, coral reefs, and other fragile ecosystems. The typical goal of ecotourism is to promote the conservation of these areas by helping tourists experience them while creating minimal or no environmental impact. A portion of profits from some ecotourism ventures may also be used to help fund various conservation efforts.

Can I get a graduate certificates along with this master’s degree?

Yes. You can apply up to 12 credits of the Communication for Conservation certificate toward the Master of Tourism Management degree.

What is the average timeframe to complete the program?

The online Master of Tourism Management can be completed in two semesters. However, for students who are working full-time, this is likely an unrealistic timeframe. The average student completes the program in two years, but some students may take longer. The flexible, online program allows you to earn your degree at a pace that suits your lifestyle and goals.

Are summer classes an option?

No. All coursework in the program is during the fall and spring semesters.

What fees should I expect to pay in addition to tuition?

In addition to the tuition, students will pay a $32/semester technology fee. There will also be an added cost for books and texts.

The Master of Tourism Management requires completion of 30 credits, with a minimum of four elective credits.

All courses are eight weeks with some courses offered the first part of a semester and others in the second part of a semester. Please work with a Program Coordinator to determine your approved course plan:

Kathryn Metzger Program Coordinator, Tourism Enterprise Program (970) 491-7617 [email protected]

Linda Sawyers Program Coordinator, Tourism Enterprise Program (970) 491-7592 [email protected]

M.T.M. Curriculum

Fall semester: first 8-week session.

• NRRT 600 – Tourism Industry Concepts and Practices (2 cr.)
• NRRT 620 – Organizational Management in Tourism (2 cr.)
• NRRT 655 – Tourism Marketing Concepts and Applications (2 cr.)
• NRRT 679A – Current Topics in Nature-Based Tourism (1 cr.)

Fall Semester: Second 8-week Session

• NRRT 608 – Nature, Outdoor Recreation - Human Well-Being (2 cr.)
• NRRT 615 – Sustainable Tourism Development Foundations (2 cr.)
• NRRT 650 – Financial Management in Tourism (2 cr.)
• NRRT 679B – Current Topics in Nature-Based Tourism (1 cr.)

Spring Semester: First 8-week Session

• NRRT 601 – Quantitative Analysis in Tourism I (2 cr.)
• NRRT 677 – Project Management and Event Planning (2 cr.)
• NRRT 671 – Strategic Management for Travel and Tourism (2 cr.)
• NRRT 567 – Tourism Entrepreneurship (2 cr.)

Spring Semester: Second 8-week Session

• NRRT 609 – Tourism and Conservation (2 cr.)
• NRRT 625 – Communication/Conflict Management in Tourism (2 cr.)
• NRRT 678 – Tourism Leadership (2 cr.)
• NRRT 667 – Applied Experiential Learning in Tourism (2 cr.)

Elective Options:

Students can take the electives listed below or other electives may be approved by an advisor.

You may substitute some of the M.T.M. courses with electives from the Communication for Conservation graduate certificate program.

The are some additional options, such as RRM 520 – Lodging Management , available as well. Please contact your Program Coordinator to determine your approved course plan.

Application Deadlines

Start your application online and upload materials directly into the online system. You can save your progress and return any time.

Applications are reviewed once they are completed. You can expect to be notified of your application status within two weeks of submitting all application materials.

1 Review Admission Requirements

The tourism management master's degree requires that students have the following:

• Bachelor's degree from a regionally-accredited institution.
• A 3.0 GPA on all undergraduate coursework. For applicants who do not meet the 3.000 cumulative GPA requirement, this is an alternative admission pathway. Applicants can gain formal admission if they have a cumulative GPA between 2.800 and 3.000 or have a cumulative GPA below 2.800 and have taken six credits of regular, graduate‐level coursework (500 level or higher) at CSU and obtain a B or better in all courses.
• GRE scores are not required.

2 Prepare Application Materials

• A Statement of Purpose essay describing how this program aligns with your goals and why you’re applying for this degree.
• Your Resume or Curriculum Vitae (CV).
• Two letters of recommendation (generally from professional or academic references).
• One transcript from EACH university attended (if previous course work has been completed at Colorado State University-Fort Collins, transcripts are not required).

Please Note: Students may be unconditionally admitted and registered in their first semester of courses with an unofficial transcript. Official transcripts must be submitted, prior to or during your first semester, before you can register for your second semester of graduate work. Failure to meet this condition will result in your dismissal from the Graduate School.

• Digital Transcripts must be submitted by the originating institution using a secure service such as parchment, eScrip-Safe, the National Student Clearinghouse, or e-Quals. Transcripts received via e-mail are considered unofficial. Use institution code 4075 for Colorado State University or [email protected] if the secure service requires an email address.
• Graduate Admissions
• Colorado State University - Office of Admissions
• 1062 Campus Delivery
• Fort Collins, CO 80523-1062

3 Complete Online Application

Complete the online graduate application and pay the nonrefundable application processing fee (payable online). As soon as you have completed the required information, please submit your application. Your application will not be reviewed until it is complete and all required materials have been received.

• Select "Tourism Management (M.T.M.) – Distance" when choosing the program of study.

4 Request Official Transcripts

Request one official transcript of all collegiate work completed from all institutions attended. Transcripts from Colorado State University are not required. Transcripts must be received directly from the originating institution to be considered official.

Electronic (preferred): Digital Transcripts must be submitted by the originating institution using a secure service such as parchment, eScrip-Safe, the National Student Clearinghouse, or e-Quals. Transcripts received via emails are considered unofficial. Use institution code 4075 for Colorado State University or [email protected] if the secure service requires an email address.

Mail (if necessary) Graduate Admissions Colorado State University – Office of Admissions 1062 Campus Delivery Fort Collins, CO 80523-1062

Check Your Application Status

View your application status at any time to ensure your application checklist is complete or to check on updates.

For International Applicants

Proof of English language proficiency is required for applicants from countries or United States territories where there are official languages other than (or in addition to) English. This includes the U.S. territories of American Samoa, Guam, the Northern Mariana Islands, and Puerto Rico.

Learn more about English language proficiency requirements .

We love learning about your goals and answering any questions you have.

Program Details

• 3.0 GPA on all undergraduate coursework
• Math Entrance Exam scores recommended for applicants who have not taken the required prerequisites within the past 10 years

Application Dates

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Online MS in Hospitality and Tourism Management

White Lodging-J.W. Marriott, Jr. School of Hospitality and Tourism Management

Explore where an online MS in hospitality and tourism management can take you

With a revitalized industry and more opportunities for customer experience innovation, there has never been a better time to elevate your management skills. Whether you want to advance your management career in the restaurant industry, take the lead within full-service hotels or begin your journey at the corporate level, Purdue University’s online Master of Science in hospitality and tourism management will fuel your career.

Take your management skills to the next level with a hospitality management degree at Purdue

Offered through the White Lodging-J.W. Marriott, Jr. School of Hospitality and Tourism Management (HTM), Purdue’s online hospitality and tourism management master’s program is ideal for managers who have three to five years of experience working in tourism, events, hotels or restaurant management. The program’s updated curriculum teaches foundational skills that are relevant to all areas of hospitality and management while covering emerging topics and trends in the industry.

Master the executive management, leadership and analytical skills you need to advance your career on your journey toward becoming a customer experience expert. You’ll also have opportunities to network with other accomplished professionals, apply new knowledge to your current position and distinguish yourself as a leader in the field. Explore hospitality and tourism management careers.

Experience the Purdue difference in customer experience management

In the online MS program, you will learn from leading researchers in hospitality and tourism management and evaluate real-world challenges to create innovative solutions with the help of skilled managers. The innovative hospitality curriculum will also give you the skills needed to manage top-performing companies in the hospitality sector. These include:

• Advanced management and leadership to help your organization navigate planned and unplanned change.
• Human resources, operations management, marketing and finance to enhance your resume and boost your business mindset.
• Critical thinking and problem solving to develop innovative solutions to industry challenges..
• Quantitative and data analysis to drive informed business decisions.

BEST ONLINE MASTER’S IN HOSPITALITY MANAGEMENT

University HQ, 2024

University HQ has ranked Purdue’s program No. 1 in its list of Best Online Master’s in Hospitality Management in both 2023 and 2024.

University HQ has ranked Purdue’s program No. 1 in its list of Best Online Master’s in Hospitality Management in 2023. Criteria for the ranking includes acceptance, retention and graduation rates; graduating salaries; reputation in the industry; and expert opinions.

Program Quick Facts

Degree Type : Master of Science

Format : 100% Online

Program Length : Two years (30 credits)

Weekly Commitment : 15-20 hours

Department/School : Hospitality and Tourism Management

Learn from award-winning faculty

With expertise in hotel and restaurant management, event design, customer service innovation, and more, Purdue HTM faculty are renowned for their teaching skills. They work to give you the skills needed to confidently lead your organizations and take customer experiences to the next level. Learn more about our team of faculty experts .

Refine your management style and leadership skills

The hospitality and tourism industries are part of a niche market with their own sets of values and challenges. Purdue’s online hospitality degree program ensures you possess the latest information to develop your leadership style and make effective management decisions. Through the coursework, you’ll learn critical leadership skills, including business analytics, finance, marketing and human resource management.

Gain a broader perspective

Many of Purdue’s HTM instructors have a wealth of experience in hospitality and tourism management, which they draw on in preparing you to manage complex organizations. The coursework also takes on a global perspective, allowing you to explore business concepts through a lens of cultural awareness and diversity to improve your overall professionalism, communication and critical-thinking skills.

Is the online program as credible as the degrees offered on campus at Purdue?

Yes, the online program is as reputable and rigorous as an on-campus program. You will be taught by the same experienced Purdue instructors as our on-campus students, and, upon graduation, you will receive the same Purdue diploma as your on-campus peers. Assignments and projects may differ slightly to work with the online format, and the curriculum was developed to meet the specific needs of midcareer hospitality professionals.

How do online classes work?

Most coursework is asynchronous, meaning there are not specific times you need to be online. When you start the program, you will be given access to a virtual classroom interface. Your instructor will post coursework, syllabi, assignments and messages every week. You will also use discussion boards, e-mail and chat to communicate with your classmates and your instructor. You can log in and do your coursework at any time that is convenient for you, but you must turn in your assignments by the deadlines your instructor sets.

As an online student, you should plan to devote 15-20 hours each week to coursework, depending on your study habits.

What do I do if I have a question about homework or need help with a technical issue?

The faculty and staff at Purdue are dedicated to your success. Your instructor will set weekly times for one-on-one electronic consultations and will answer emails in a timely fashion. Technical support staff are available to help you handle hardware and software issues, and we have dedicated staff available to talk to you about financial aid, scheduling or any other administrative issues.

For what careers do these certificates prepare me?

Hospitality professionals work in a broad range of companies across hotels and lodging, restaurants, attractions and events, cruise lines, and destination marketing organizations.

Among other positions, you will be prepared for the following careers:

• General manager
• Director of operations
• Business development director
• Finance director/controller
• Food and beverage director
• Director of finance
• Director of facility operations
• Human resources director
• Conference director
• Special events director/event producer

This program can also help you on your journey to pursue a C-suite position, including the following:

• Chief information officer
• Vice president of operations

Is work experience required to apply?

Three years of work experience is recommended for those applying to the program. Most students will be in the early-to-middle stages of their career and have a general understanding of practices in the hospitality field.

How will I be graded?

You will be graded based on your performance in class. The courses will have various methods for grading depending on the specific requirements for a given class. You can expect to experience any combination of discussion boards, case studies, final projects, group work or graded reports. View the Purdue grading scale for more information.

What will the diploma say?

Your diploma will read “Master of Science in Hospitality and Tourism Management.”

Is there financial aid available for the program?

Yes, financial aid may be available. Please contact Purdue’s Division of Financial Aid to learn more about how to finance your online or hybrid degree.

How frequently does this program start?

There are three starts for this program – fall, spring and summer semesters.

Featured News

Purdue HTM alumnus facilitates live-saving missions for organ donation through Nationwide Organ Recovery Transport Alliance

Industry roundtable sparks collaboration across four Purdue colleges to explore AI and well-being

Purdue HTM researchers: Authentic indigenous tourism a tremendous opportunity for sustainable tourism, if done right

The magazine of Glion Institute of Higher Education

• Master tourism marketing: strategies for a thriving business

In an age where the tourism industry is constantly evolving, staying ahead of the competition and effectively marketing your tourism business has never been more crucial. Whether you’re a seasoned professional or just starting out in the field, this comprehensive guide is your passport to success. We’ll look at innovative marketing strategies tailored specifically for the tourism and hospitality industry , equipping you with the knowledge and tools to thrive in this dynamic and competitive field.

Introduction to tourism marketing strategies

Tourism marketing is aimed at potential customers from all over the world. To stand out in a crowded market, innovative strategies are crucial. Here’s what comprises effective tourism marketing:

• Understanding your audience : Tailor your approach to a range of demographics, connecting with them personally based on their preferences and interests.
• Developing a unique brand identity: Create a distinctive visual and narrative identity that encapsulates your organization’s values and essence.
• Creating engaging content: Go beyond static images, embracing blog posts, real-time social media updates, and vlogs to captivate prospects and entice them to visit.

Learn marketing with the best

Study with professionals at the top of their game who can share their expertise and provide the ideal start for a career that makes an impact in tourism.

Understanding your target audience

Effective tourism marketing begins with a deep understanding of your target audience. To attract and engage potential visitors, it’s vital to recognize their preferences and interests. Some are attracted to cultural heritage, while others seek vibrant nightlife or culinary experiences.

To understand a range of demographics, conduct thorough consumer research to identify patterns among prospective travelers, using data from customer surveys, travel agents, and online feedback. Build detailed personas to profile typical tourists who visit or may use your travel business. These personas become the foundation for shaping campaigns.

Key considerations:

• Focus on what tourists find attractive, not what you think they find attractive
• Rely on market research and verifiable data sources for insights
• Knowing customers’ wants and needs is vital for effectively tailored campaigns
• Stay adaptable to evolving visitor behavior and trends for sustainable growth

Understanding your audience and staying attuned to changing preferences are central to destination marketing, ensuring your efforts generate maximum impact.

Developing a unique brand identity

Oscar Wong/Moment Getty Images

Developing a distinctive brand identity is vital. As you deepen your understanding of what marketing is in tourism, you will realize how important it is for your destination or attraction to have its own niche.

Uniqueness: make your destination stand out

Think about the irresistible attractions your destination offers. Perhaps it’s culturally rich heritage steeped in history or maybe it’s rainforest and its wildlife. When you’re embarking on promoting travel to your location, make sure these distinguishing features are highlighted by using them as hooks in your tourism marketing strategies. The idea is to conjure up an image so potent that travelers instantly recognize it.

Relevance: aligning factors that attract tourists

One area where many falter is not aligning their offerings with market demands. Even if you can offer Northern Lights viewing spots in Norway, this won’t resonate with tourists if it doesn’t address their specific needs and interests. This is where consumer research in tourism comes in handy.

Consistency: keeping the promise

Once you’ve developed your unique brand identity and aligned it with what attracts tourists, make sure all marketing touchpoints — digital or offline — feature consistent messaging. Of course, varying content types necessitate a tweak in style, but the core substance should remain stable across all platforms.

Leveraging local listings

Local listings, like Google My Business and Tripadvisor, are vital for tourism marketing. They provide essential information and reviews to travelers. To maximize their potential:

• Claim your business listing on popular platforms
• Ensure consistent data across all platforms
• Encourage customer reviews and respond promptly
• Continuously analyze visitor feedback for optimization

Utilizing these platforms builds legitimacy and trust, as online reviews can play a significant role in travelers’ decision-making.

Creating compelling content

Engaging content is a powerful strategy in tourism marketing. It resonates with emotions, tells captivating stories, and showcases your destination creatively. Here are three ways engaging content can enhance your strategies:

• Storytelling: Share local legends and anecdotes to add depth to your destination’s persona, appealing to tourists’ emotions and curiosity.
• Visual content: Use high-quality images and enticing descriptions to showcase your destination’s attractions, and stimulate the interest of potential tourists.
• Interactive content: Offer virtual tours or quizzes to engage audiences at an experiential level, increasing their curiosity and perception of your destination.

Authenticity is essential in content creation, as it builds credibility in tourism marketing.

Engaging with social media platforms

In today’s digital world, social media is essential in tourism marketing. Different platforms cater to various demographics and interests, so you need to carefully tailor your social media posts to your target markets on each channel. Here are some key points to consider:

• Tailored content: Create content suitable for each platform, such as stunning images on Instagram and engaging travel stories on X (Twitter).
• Two-way interaction: Respond promptly to reviews and comments on social media, building loyalty among customers. You can also encourage user-generated content about your business, nearby tourist attractions, or about the customer service they experienced.
• Influencer collaboration: Partner with social media influencers to promote your destination to their followers.
• Hashtag movements and contests : Participate in trending hashtag movements and initiate contests or games related to destinations to boost visibility and generate positive publicity.

By understanding the unique features and demographics of each social media platform, you can meet travelers where they spend time and enhance your tourism marketing strategies.

Paid social media advertising

Paid social media advertisements are also important for any modern tourism company. They can be targeted to deliver messages to specific demographics. To make the most of social media advertising, here are a few key considerations:

• Identify your key demographics – know who you want to reach.
• Set clear objectives – understand what return on investment looks like.
• Develop engaging ad creatives – images or videos that represent what is being marketed.
• Monitor results frequently – adjust where necessary.

Sending email newsletters

Among the various tourism marketing strategies, email has emerged as an enduring tactic. Don’t underestimate the efficacy of a well-crafted email newsletter, as it stands at the intersection of providing information and subtle promotion.

Here’s a peek into how you can engage prospective travelers through strategic email newsletters.

• Schedule regularly : Choose a frequency – weekly, bi-weekly, or monthly – that aligns with your offerings and can be consistent. This gives subscribers something to look forward to while keeping your brand on their minds.
• Personalize communications : To make each subscriber feel acknowledged, use advanced CRM tools for personalization and tailored offerings based on previous interactions or noted preferences.
• Showcase compelling stories : Emotionally charged narratives about real guest experiences can stir interest and spark the imagination.
• Promote upcoming attractions : Give dormant clients reasons to reactivate by featuring must-see events or unbeatable seasonal deals.
• Incorporate reviews and testimonials : Customer reviews paint a convincing picture of what awaits future tourists. Their first-hand accounts — featuring praise or constructive feedback — can often build trust more effectively than promotional text.

Displaying online banners

An effective strategy in mastering tourism marketing involves harnessing the power of online banners. Banner advertising, a form of digital outreach, helps create awareness about your destination and may catch a potential tourist’s eye.

Here’s how best to take advantage of this potent bit of marketing strategy in tourism:

• Design with purpose : Creating compelling banner designs requires an understanding of what attracts tourists. Your banners must effectively communicate the unique appeal of the location you’re promoting. Does it offer historical and cultural significance? Is its natural scenery superb, or does it provide high-end luxury experiences?
• Location, location, location : Destination tourism is all about presenting prospective visitors with an irresistible locale they’d love to explore. Online banners should be strategically displayed on websites that your target audience visits, such as travel blogs or holiday booking sites.
• Clear call-to-action (CTA) : The most successful online banners have a clear CTA that prompts visitors to learn more or make bookings. This simple yet assertive instruction can enhance user engagement and increase bookings substantially.
• Mobile-friendly designs : Given our world has become increasingly mobile-centric, ensuring your online banners are optimized for mobile viewing is non-negotiable. This will also help make sure your mobile websites or advertisements are seen in search engines.

Offline promotional activities

Online marketing is powerful, but don’t overlook offline strategies. Traditional tourism marketing methods remain effective for personal connections with your audience.

Explore event sponsorships and collaborations at local events to showcase your brand. Print materials like brochures and flyers provide valuable tourism information and visibility in target areas. Roadshows educate potential customers in various locations, stirring interest. Utilize television and radio ads for wide-reaching awareness.

Tailor these techniques to your unique business needs while maintaining consistency across online and offline platforms.

Contextual advertising and SEO

Contextual advertising leverages relevance to attract tourists effectively. By placing your ads within content that aligns with travelers’ interests, you capture their attention when their tourism curiosity is at its peak. This targeted approach can lead you to your ideal customer base.

Search engine optimization (SEO) helps people find you in a sea of competitors when they go searching for what you offer online. Honing your site’s SEO capabilities can increase the likelihood of appearing in search results, so potential tourists can move toward becoming actual visitors.

Using promotional videos

In the quest to implement effective tourism marketing strategies, don’t overlook promotional videos. This type of content can effectively portray what attracts tourists to a particular location, destination, or service.

The power of promoting travel through video

Visual storytelling is compelling and engaging by nature. It can transport viewers directly into your destination’s most appealing spots. When considering marketing attractions or marketing a destination, creating videos that convey what is unique about your tourist spot can significantly boost your campaign.

How videos enhance tourism marketing strategies

• Showcase scenic views: Highlight the incredible views from the highest peak or show underwater adventures featuring vibrant marine life. Let viewers feel as if they’re already on an extraordinary journey.
• Provide local insight: Film a local tour guide telling stories about a historic castle or local attraction that you won’t find easily in travel pamphlets.
• Highlight experiences: Use this chance to display exhilarating possibilities like zip lining over lush forests, relaxing at a secluded beach, or sampling delicacies at markets

Try and ensure the video depictions will match expectations when tourists arrive.

Make your mark in luxury marketing for tourism

Combining expert tuition and exclusive internships, this Master’s gives you access to leaders at the pinnacle of their profession with opportunities to network and build your career.

Key considerations

Successful application of promotional videos as part of tourism marketing strategies hinges on factors such as:

• Solid marketing plans
• Quality production
• Meaningful narratives that highlight customer experience
• Resonating with your ideal customers
• Optimization for viewing on different devices
• Keeping up to date with tourism marketing trends

Mastering tourism marketing strategies is instrumental in developing a tourism marketing plan. They are also instrumental for sustaining the growth of a destination tourism business and ensuring success in a tourism or hospitality career .

Social media platforms offer many opportunities for promoting travel adventures and facets of the tourism business, from sharing compelling imagery to sharing delightful experiences, or even connecting personally with potential patrons. Get started on the journey to becoming a tourism marketing professional with a hospitality degree from Glion. Or read more about the tourism and hospitality industry in the new normal .

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Main Image: Plume Creative / DigitalVision via Getty Images

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Hospitality Management Degrees

Top Resources for Aspiring Hospitality Management Professionals

The 10 Best Online Master’s in Tourism Management Degree Programs

Tourism Management is an interdisciplinary career that includes business fundamentals like marketing, human resources, and all tourism-specific topics like sustainability, disaster relief, culture, and more. Chances are, if you are interested in tourism management, you’re a business savvy adventurous individual with a drive to keep tourism alive even in some insecure times. The environment takes a serious hit every time a plane takes off and lands and each time a beautiful area gets developed and gentrified with non-native individuals. Parts of the world which were once your best kept secret are now on everyone’s radar thanks to marketing and the world wide web. But that doesn’t mean that tourism management doesn’t have its place in our changing world. In fact, most 21st century programs understand that generally humans are trying to reduce their carbon footprint and seek out sustainable options. A number of the best Master’s Degrees in Tourism Management bare in mind that the planet needs to be sustained and include that into their curriculum. Tourism is more than just aloho and ciao. It’s about making sense of the market, entering into foreign lands with respect and sensitivity, and highlighting that which is exciting about world travel all while making the planet a safer and cleaner place to travel in. Sure natural disasters will pop up, and these programs show you what to do to prevent mother nature from interfering with your business plans (hint: plan ahead.) This is beginning to sound a bit like spinning plates. Mainly because it kind of is. But if you are here, you’re up to the challenge. To take some pressure off,we looked for online degrees that were not only high quality but also affordable and fast so that you can get your advanced degree while working and move on to pursue your dreams. If you are ready to take the dive into a career in tourism, check out our best master’s degrees in tourism management.

1. Liberty University

Liberty University is a private Evangelical Christian University located in Lynchburg, Virginia. There are 75,756 students enrolled, and the student-to-faculty ratio is 19:1. The Southern Association of Colleges and Schools accredits Liberty University to award comprehensive degrees, diplomas, and certifications. U.S. News ranks Liberty University among the top 300 universities in the nation, 42nd for online graduate criminal justice programs, 108th for online graduate business programs, and 109th for online graduate nursing programs among others. The university provides student support via remedial services, academic counseling, career counseling, and even credit for life experiences. Though an evangelical Christian institution, Liberty University offers far more than just religious studies, and in fact offers hundreds of academic programs that range from accounting zoology. There are currently over 100 online degrees and professional certifications available.

Liberty University offers an online Master of Science in Sports Management with an Emphasis in Tourism. We selected this online degree for the low tuition rate, high percentage of students studying online and the accelerated pace. This 36 credit hour programs costs just $565 per credit hour. There’s a deep discount for military individuals as $275 per credit hour. Each class is just 8 weeks long and this program may be completed in as little as 18 months. You select whether or not to follow a thesis or non thesis track. Some of the key courses include: Current Issues and Theories for Hospitality and Tourism Management, Hospitality and Tourism Marketing Strategy, and Sport and Event Tourism Planning and Impacts. No matter what your background, if you are passionate about tourism enterprises, this online master’s may be your ticket to success.

• Estimated Cost-Per-Credit-Hour:$565
• Minimum Time Until Degree: 18 months
• Percentage of Graduate Students who Study Online: 96

2. Roosevelt University

Roosevelt University is a private 4-year institution located in Chicago, Illinois. There are 4,700 student enrolled and the student-to-faculty ratio is 11:1. The Higher Learning Commission accredits Roosevelt University to award bachelor’s, master’s, and doctor’s degrees as well as post baccalaureate certifications. According to U.S. News Roosevelt University ranks as the 109th best university in the Midwest, and 125th for best online graduate education programs. The university offers the full gamut of student support services including remedial help, academic counseling, career counseling, employment for students, and credit for life experiences. When it comes to academics Roosevelt offers a number of career-ready degrees in fields like business, education, and health as well as an assortment of unique niche programs such as their degrees in creative writing, African-American studies, Jazz Studies, Sociology, and much more. Currently, Roosevelt University offers 14 online degrees.

Roosevelt University offers a Master of Science in Hospitality and Tourism Management. We selected this online degree because it’s accelerated- taking just one year to complete. The program requires just 30 credit hours to complete and is divided into the following four component parts: core courses, electives, seminars, thesis or project. The core courses include Issues and Trends in the Hospitality Management Industry, Applied Research in Hospitality Management, Management Theory and Practice in Hospitality Management, Hospitality Operations Analysis, and Organizational Development, Multiculturalism and Cultural Diversity. The degree culminates with either a Master’s project of a research thesis. For a fast and flexible degree in tourism, this may be the way to go.

• Estimated Cost-Per-Credit-Hour: $903
• Minimum Time Until Degree: 12 months
• Percentage of Graduate Students who Study Online:29

3. Arizona State University

Arizona State University (ASU) is a public research university located in Tempe, Arizona. There are 51,869 students enrolled, and the student-to-faculty ratio is 23:1. The Higher Learning Commission accredits ASU to award bachelor’s, master’s, and doctor’s degrees as well as professional certifications. According to U.S. News ASU ranks as the 115th best school in the nation, 70th best college for veterans, 110th best value school, 2nd best school for online graduate business programs, 4th best school for online best online bachelor’s programs, 5th best school for online graduate criminal justice programs, and 5th best online MBA program just to name a few. It seems ASU is truly an online learning powerhouse. To insure their student’s success, ASU offers academic and career counseling as well as employment for their students. This enormous research university offers a plethora of academic offerings that range from some niche programs like landscape architecture to big mammoth programs like their online MBA. ASU currently offers over 20 online programs.

If you are looking for an online master’s in sustainable tourism this may be the one. ASU offers a 10 class online Master’s in Sustainable Tourism. We like this program for a number of reasons but some of our favorites are the low tuition costs, fast completion time, and high percentage of students studying online. This 31 credit hour program costs just $622 per credit hour and will only take 12 months to complete. This online degree is divided into three main component parts: required core, electives, and a culminating experience. The required core include: Advanced Tourism and Recreation Studies, Sustainable Thinking in Tourism I and II, Sustainable Tourism Destination Planning and Management, Sustainable Food Management and Tourism, Managing the Sustainable Tourism Business, and Sustainable Tourism. The culminating experience is an applied project. If you care about tourism for the future, check out this great course from ASU.

• Estimated Cost-Per-Credit-Hour: $622
• Minimum Time Until Degree: 12
• Percentage of Graduate Students who Study Online: 95

4. Colorado State University- Fort Collins

Colorado State University (CSU) is a public research university located in Fort Collins, Colorado with campuses across the state and online. There are 31,856 students enrolled, and the student-to-faculty ratio is 18:1. The Higher Learning Commission accredits CSU to award bachelor’s, master’s, and doctor’s degrees. According to U.S. News Colorado State University ranks as the 124th best university in the nation, 138th best value school, 23rd best school for online bachelor’s programs, 29th best school for online graduate engineering programs, 31st best school for online graduate computer information technology programs, and 40th best school for online graduate business programs. The university offers the full gamut of student support services including academic counseling, career counseling, employment services for students, and credit for life experiences. When it comes to academics, Colorado State offers an impressive number of programs in a vast range of fields including degrees in horticulture, botany, higher education, human nutrition, clinical and medical social work, anthropology, dance, and so much more. CSU currently offers 60 online degrees and professional certifications.

If you are looking for a life-changing degree in tourism try the Master’s in Tourism Management from Colorado State University. We selected this online degree for the high quality of the academics as well as the accelerated pace. In fact, this program may be completed in as little as 9 months! If you are keen to focus on ski tourism, there’s even a 6-credit extension in “tourism in the ski industry.” This course has it all, and is taught by the same great faculty that you would find on campus. This is a 30 credit hour master’s degree that includes some fun courses like: Tourism Industry Concepts, Quantitative Analysis in Tourism, Natural Resource Management and Tourism, Sustainable Tourism Development Foundations, Organizational Management in Tourism, Communication/ Conflict Management in Tourism, Financial Management in Tourism, Tourism Marketing Concepts and Applications, Global Tourism, Current Topics in Nature-Based Tourism and more. For those with an adventuresome heart, this program is for you.

• Estimated Cost-Per-Credit-Hour: $749
• Minimum Time Until Degree: 9 months
• Percentage of Graduate Students who Study Online: 37

5. University of New Orleans

The University of New Orleans (UNO) is a public university located in New Orleans, Louisiana. There are 8,037 students enrolled, and the student-to-faculty ratio is 19:1. The Southern Association of Colleges and Schools accredits UNO to award bachelor’s, master’s, and doctor’s degrees as well as professional certifications. According to U.S. News UNO ranks among the top 300 degrees in the nation and 216th for best business programs. The university offers remedial services, academic counseling, career counseling, and credit for life experiences. When it comes to academics, UNO offers a wide-range of programming including in film, sociology, philosophy, education, and hospitality management. UNO currently offers 5 online degrees and professional certifications.

UNO offers a Master of Science in Hotel and Tourism Management. We selected this course for the accelerated pace. Student will take 10 8-week classes and may complete this program in just one year. The program includes courses like: Survey of the Hospitality and Tourism Industry, Special Topics in Hospitality and Tourism Management, Marketing Applications for the Hospitality and Tourism Industry, Hospitality and Tourism Finance and Revenue Management, Tourism Destination Development, Technology for Hospitality and Tourism Management, Hospitality and Tourism Operations Analysis, and Change Management for Hospitality and Tourism. New Orleans knows hospitality. If you are looking for programming from some of the most experienced professionals in the industry, a Master’s from UNO is a great option.

• Estimated Cost-Per-Credit-Hour: $982
• Minimum Time Until Degree:12 months
• Percentage of Graduate Students who Study Online: 30

6. North Carolina State University

North Carolina State University (NCSU) is a public research university located in Raleigh, North Carolina. There are 33,755 students enrolled, and the student-to-faculty ratio is 13:1. The Southern Association of Colleges and Schools accredits NCSU to award associate’s, bachelor’s, master’s, and doctor’s degrees as well as professional certifications. According to U.S. News NCSU ranks as the 81st university in the nation, 46th best value school, 33rd top public school, 4th best school for online graduate computer information programs, 9th best school for online graduate engineering programs, 14th best online MBA, and 15th best online graduate education programs. The university offers support with remedial services, academic counseling, career counseling, and placement for graduates. When it comes to academics, NCSU offers a huge range of programs from Artificial Intelligence to Zoology. There are 38 online degree available including their online master’s in agriculture education, and online bachelor’s in liberal arts and humanities.

NCSU offers an online Master’s in Parks, Recreation, and Tourism. We selected this online degree for the high quality of the academic programming and accelerated format. The program is 31 credit hours in length, and each course is just 7 weeks. You complete this program in 2 years while working full-time. Though not our cheapest selection at $1245 per credit hour, the academic excellence certainly makes up for the price to create high value. The degree divides into two main areas: 22 credit hours of required courses, and 9 credit hours of electives. The core courses include among others: Advanced Fiscal Management for Parks, Recreation Tourism, and Sport, Data Management and Evaluation in Parks, Recreation Tourism and Sport, Risk Management for Parks Recreation Tourism and Sport and others. Each student takes 3 electives and culminate their programs with an E-Portfolio.

• Estimated Cost-Per-Credit-Hour: $1245
• Minimum Time Until Degree: 2 years

7. Temple University

Temple University is a public research university located in Philadelphia, Pennsylvania. There are 39,296 students enrolled, and the student-to-faculty ratio is 15:1. The Middle States Commission on Higher Education accredits Temple University to award associate’s, bachelor’s, master’s, and doctor’s degrees as well as professional certifications. U.S. News ranks Temple University as the 115th best school in the nation, 70th best college for veterans, 92nd best value school, 2nd for best online bachelor’s degrees, and 12th for best online graduate business programs. The university supports its students with remedial support, academic counseling, career counseling, and credit for life experience. When it comes to academic offerings, Temple University offers a ton! If you can imaging an area of interest, Temple likely offers a degree for it including in fields like musical theater, applied psychology, water, wetlands,

Temple University offers a Master of Science in Travel and Tourism. We selected this program for the accelerated pace and for the high quality of academic programming. Students complete this program full-time in 13 months. There are 10 courses that are 3 credit hours each for a total of 30 credit hours. The cost per credit hour is approximately $1188. You will take the following courses: Understanding Tourism in the 21st century, cultural intelligence, destination management and marketing, destination events- a global perspective, crisis, risk and disaster management, tourism economics and policy, tourism analytics, sustainable tourism development, and quantitative methods for business.

• Estimated Cost-Per-Credit-Hour: $1188
• Minimum Time Until Degree: 13 months
• Percentage of Graduate Students who Study Online: 16

8. University of Central Florida

The University of Central Florida is a private research university located in Orlando, Florida. There are 64,088 students enrolled, and the student-to-faculty ratio is 30:1. The Southern Association of Colleges and Schools accredits UCF to award associate’s, bachelor’s, and master’s degrees as well as professional certifications. UCF ranks as the 171st best school in the nation, 25th most innovative school, 90th top public school, 16th best school for online bachelor’s degrees, 39th best school for online graduate criminal justice programs, and 66th best school for online graduate nursing programs. The university offers student support via academic counseling, career counseling, employment for students, and placement for graduates. When it comes to academics UCF offers a wide variety of programs from agriculture to visual Arts. Currently, there are 44 online programs available to both undergraduates and graduates alike including the online bachelor’s in Latin American studies, online master’s in non-profit organization management, and online master’s in computer information sciences.

UCF offers a Master of Science in Hospitality and Tourism Management. We selected this online degree for the high academic quality and time to completion. This degree takes just 2 years to complete and may be taken conveniently along with your busy schedule. This 33 credit hours program is divided into two main component parts: 18 core credit hours and 15 credit hours of electives. The required courses include: managing hospitality and guest services organizations, financial analysis of hospitality enterprises, strategic marketing in hospitality and tourism, critical issues in hospitality and human resources, data analysis in hospitality and tourism research, and hospitality/ tourism strategic issues. The remaining course material you choose to match your interests. We like this highly customizable degree for a wide-range of interests.

• Estimated Cost-Per-Credit-Hour: $1194
• Percentage of Graduate Students who Study Online: 40

9. George Washington University

George Washington University (GW) is a private research university located in the District of Columbia. There are 27,159 students enrolled, and the student-to-faculty ratio is 13:1. The Middle States Commission on Higher Education accredits GW to award comprehensive degree programs and professional certifications. U.S. News ranks George Washington University as the 56th best school in the nation, 24th best school for veterans, 62nd best value school, 5th best school for online graduate nursing programs, 19th best school for online computer information technology programs, 19th best school for online graduate business programs, and 23rd for best online bachelor’s programs among others. To support student success GW offers academic and career counseling. When it comes to academics at GW expect to find some no brainers like programming in women’s studies, American Civilization, and non-profit management as well as some more surprises like Special Education and Teaching, Creative Writing, and Criminal Justice. Currently, GW awards over 80 online degrees and professional certifications.

GW offers an online Master of Tourism Administration. In fact this was the first online program of its kind- starting in 2000. Since then the university has refined its programming to bring you one of the best available. This is our most expensive pick bringing it down a few notches but as you can see this programs lives up to the price. The program is 24 credit hours long and divides into three main component parts: 9 credit hours for core courses, 9 credit hours for field courses, and 6 credit hours for electives. You decide if you want to culminate your degree with a practicum, thesis seminar, or thesis research project. This is a phenomenal degree for anyone who can weather the sticker price.

• Estimated Cost-Per-Credit-Hour: $1710

10. San Diego State University

San Diego State University (SDSU) is a public research university located in San Diego, California. There are 34,688 students enrolled, and the student-to-faculty ratio is 29:1. The Western Association of Schools and Colleges accredits SDSU to award bachelor’s, master’s, and doctor’s degrees as well as professional certifications. According to U.S. News SDSU ranks as the 140th best school in the nation, 89th best college for veterans, 100th best value schools, and 21st for best online graduate education programs. The university supports their students with remedial services, academic counseling, career counseling, and placement for graduates. When it comes to academics, SDSU offer a wide selection of programs including in fields like ethnic studies, computer science, education, and business. There are 8 degrees available online.

SDSU offer a Master’s Degree in Hospitality and Tourism Management. This program has all of the conveniences built in and it’s much more affordable than other comparable programs. The cost is just $975 per credit unit and requires 30 for completion. The format is accelerated as well- completable in just 18 months. This program does not even require a thesis for completion. We think the target audience is anyone with a passion for tourism.The online courses are pre-recorded and delivered digitally. During the program you will study financial analysis in hospitality and tourism management, leading in complex human systems, marketing for the 21st century, mastering technology in hospitality and tourism operations, sustainability in hospitality and tourism and recreation, systems problem resolution, and more. This course requires 2 weeks on campus.

• Estimated Cost-Per-Credit-Hour: $975
• Percentage of Graduate Students who Study Online: 6

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Tourism Management, M.S.R.

Develop a comprehensive understanding of travel and prepare to excel in a multi-billion dollar industry with IU Online’s Master of Science in Recreation in Tourism Management. This flexible, online master's degree program enables you to make educated decisions and preparations for tourists, travelers, convention-goers, and more.

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Course Delivery : 100% Online

Total Credits : 35

In-State Tuition Per Credit : $518.62

Out-of-State Tuition Per Credit : $621.98

Cost of attendance may vary by campus. View the total cost calculator

Degree Overview

Your M.S.R. in Tourism Management prepares you to utilize new technologies to attract and retain visitors, and learn the ins and outs of sustainability, travel behavior, accessibility, tourism planning and development, and public health. You’ll work with industry-expert faculty and develop connections to launch your exciting career in tourism management.

You’ll graduate with an Indiana University degree respected by employers worldwide—and you can work on yours anytime and anywhere. Plus, you’ll enjoy personalized support services throughout your academic journey.

And the benefits start long before graduation. More than half of IU Online students advance in their careers before they complete their degree.

To be accepted to this program, you must have:

• A bachelor’s degree

To apply to this program, complete an online application that includes:

• Official transcripts
• Three letters of recommendation
• Statement of purpose, 600 words or fewer
• TOEFL or IELTS scores (international applicants only)

Application Dates

Fall semester (priority date): Jan 15

Fall semester: Apr 1

Spring semester: Nov 15

Degree Requirements

NONE LISTED, NEEDED FROM IU ONLINE

Find course descriptions with our Search Schedule of Classes/Courses tool .

Find the answers you need or start your application. We’re here to help!

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Home » Tourism Management (M.T.M.)

Tourism Management (M.T.M.)

Colorado State University’s Master of Tourism Management program teaches the skills needed by future leaders of the rapidly expanding global tourism industry.  Our holistic approach blends sustainable tourism practices, strategic analysis and industry expertise based on input from our  Advisory Board .

The demands and complexities of the tourism system today require a holistic approach to advanced education. We provide an exceptional educational opportunity in an interdisciplinary nine-month accelerated master’s program with an emphasis on applied and experiential learning. Our students graduate with the skills and industry connections critical to the successful start or advancement of their careers in tourism management. Come talk to us and learn the business of Tourism Naturally.

Master of Tourism Management (MTM)

Areas of study.

• Tourism Management
• This program is offered on-campus and online.
• Contact your department representative or request more program information .
• Check out department requirements and resources from your department’s website.
• This program is offered online at a distance; resources for distance students are available through the CSU Online website.
• When you’re ready to take the leap, start your application .

Accelerated Master’s Program

Earn your master’s degree in less time and at a significant cost savings. Visit our Accelerated Master’s Program webpage to learn about your eligibility for this AMP. Contact your department representative to learn about the application process.

Requirements

Coursework, credit requirements, and more information is available in the Colorado State University general catalog . Please contact your department representative with program-related questions.

Student Employment

Graduate students interested in employment positions (GTA, GRA, GSA appointments and hourly positions) should contact their advisor and their departmental graduate coordinator for the process to apply.

Financial Aid

• Financial aid resources available through the Office of Financial Aid website.
• Your department may have financial aid options available and please check our financial resource section for additional opportunities.

Online Hospitality and Tourism Management, MS

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• Degree * Hospitality and Tourism Management, MS
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Program at a Glance

• In State Tuition
• Out of State Tuition

Learn more about the cost to attend UCF.

Build a successful career in the hospitality and tourism industry.

The hospitality, tourism and event industry is constantly shifting and changing. A master’s in hospitality management will allow you to stay on the forefront of this exciting field.

Through UCF Online, you’ll join one of the largest and most successful hospitality colleges in the world and deepen your knowledge and practical experience. Your master’s degree in hospitality and tourism management online will prepare you to lead the way in strategic marketing, financial analysis and solving critical issues within the field.

UCF Online offers both a thesis and a nonthesis track, allowing you to follow the path that suits you best. You’ll engage in hands-on, experiential learning that will build on your strengths and interests within hospitality and tourism. This online program can be completed in as few as two years. Get started today to step forward as a leader in the hospitality industry.

Application Deadlines

Ready to get started, course overview, managing hospitality and guest services organizations.

Learn to analyze the unique problems of managing organizations in the hospitality and guest services industry.

Strategic Marketing in Hospitality and Tourism

This course is an examination of the role of marketing strategy within the overall strategic planning process of hospitality and tourism organizations.

Financial Analysis of Hospitality Enterprises

Gain specialized accounting and finance tools of analysis related to the hospitality industry. You'll also learn to apply budgeting and pricing models, break-even analysis and internal control to your strategic plans.

Skills You'll Learn

• How to apply your industry skills and knowledge to develop and execute operational strategies.
• How to interpret data and use your findings to make strategic operational decisions.
• An understanding of the critical human resource factors affecting the operation and profitability of hospitality enterprises.

Career Projections

Annual Job Openings

Source: Lightcast™ . 2024

Career Opportunities

• Conventions Manager
• Events Manager
• Hotel General Manager
• Purchase Director
• Restaurant General Manager
• Tourism Bureau Employee

Related Online Programs

• Leadership and Strategy in Hospitality and Tourism
• Financial Management for the Hospitality and Tourism Industry
• Event Leadership, MS

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• Non-Traditional

2024 Best Tourism and Travel Services Management Master's Degree Schools

College Factual looked at 6 colleges and universities when compiling its 2024 Best Tourism and Travel Services Management Master's Degree Schools ranking. Combined, these schools handed out 81 master's degrees in tourism and travel services management to qualified students.

What's on this page: * Our Methodology

• Best Master’s Degree Schools List

Choosing a Great Tourism and Travel Services Management School for Your Master's Degree

Overall Quality Is a Must

The overall quality of a master's degree school is important to ensure a quality education, not just how well they do in a particular major. To take this into account we include a college's overall Best Colleges for a Master's Degree ranking which itself looks at a host of different factors like degree completion, educational resources, student body caliber and post-graduation earnings for the school as a whole.

Other Factors We Consider

The metrics below are just some of the other metrics that we use to determine our rankings.

• Major Focus - How much a school focuses on tourism and travel services management students vs. other majors.
• Major Demand - The number of tourism and travel services management students who choose to seek a master's degree at the school.
• Educational Resources - How many resources are allocated to students. These resources may include educational expenditures per student, number of students per instructor, and graduation rate among other things.
• Accreditation - Whether a school is regionally accredited and/or accredited by a recognized tourism and travel services management related body.

Our full ranking methodology documents in more detail how we consider these factors to identify the best schools for tourism and travel services management students working on their master's degree.

One Size Does Not Fit All

When choosing the right school for you, it's important to arm yourself with all the facts you can. To that end, we've created a number of major-specific rankings , including this Best Tourism and Travel Services Management Master's Degree Schools list to help you make the college decision.

Best Schools for Master’s Students to Study Tourism and Travel Services Management in the United States

The following list ranks the best colleges and universities for pursuing a master's degree in tourism and travel services management.

Top Schools for a Master's in Tourism and Travel Services Management

New York University is a great choice for individuals pursuing a master's degree in tourism and travel services management. NYU is a very large private not-for-profit university located in the city of New York. More information about a master’s in tourism and travel services management from New York University

Any student pursuing a degree in a master's degree in tourism and travel services management needs to take a look at George Washington University. Located in the city of Washington, GWU is a private not-for-profit university with a very large student population. More information about a master’s in tourism and travel services management from George Washington University

Texas A&M University - College Station is one of the best schools in the country for getting a master's degree in tourism and travel services management. Texas A&M College Station is a fairly large public university located in the city of College Station. More information about a master’s in tourism and travel services management from Texas A&M University - College Station

Temple University is a great option for individuals pursuing a master's degree in tourism and travel services management. Temple is a fairly large public university located in the large city of Philadelphia. More information about a master’s in tourism and travel services management from Temple University

Located in the midsize city of Providence, JWU Online is a private not-for-profit university with a small student population. More information about a master’s in tourism and travel services management from Johnson & Wales University - Online

Located in the large suburb of Rochester, RIT is a private not-for-profit school with a large student population. More information about a master’s in tourism and travel services management from Rochester Institute of Technology

Located in the medium-sized city of Providence, JWU Providence is a private not-for-profit university with a small student population. More information about a master’s in tourism and travel services management from Johnson & Wales University - Providence

Located in the city of Honolulu, UH Manoa is a public university with a large student population. More information about a master’s in tourism and travel services management from University of Hawaii at Manoa

Tourism and Travel Services Management by Region

View the Best Tourism and Travel Services Management Master's Degree Schools for a specific region near you.

Other Rankings

Best associate degrees in tourism and travel services management, best doctorate degrees in tourism and travel services management, best bachelor's degrees in tourism and travel services management, best overall in tourism and travel services management.

View All Rankings >

Rankings in Majors Related to Tourism and Travel Services Management

Tourism and Travel Services Management is one of 9 different types of Hospitality Management programs to choose from.

Most Popular Related Majors

Notes and references.

• The bars on the spread charts above show the distribution of the schools on this list +/- one standard deviation from the mean.
• The Integrated Postsecondary Education Data System ( IPEDS ) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of the rest of our data about colleges.
• Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s ( College Scorecard ).
• Credit for the banner image above goes to Bblackpsu . More about our data sources and methodologies .

Popular Reports

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MSc Tourism Marketing Management

On this conversion course you will learn the principles of tourism marketing management, providing you with a framework to understand business development and marketing planning in an increasingly fast-paced, global industry.

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• Delivery: Full time according to Funding Council definitions, Part-Time, Full-time with placement

Confirm application

This course has multiple potential start dates, please confirm the specific entry point and course details that you would like to apply for:

• Start date:  January, 2025 Delivery:  Full time according to Funding Council definitions Duration:  16 MONTHS Apply now
• Start date:  January, 2025 Delivery:  Part-Time Duration:  2 YEARS Apply now
• Start date:  January, 2025 Delivery:  Full-time with placement Duration:  2 YEARS Apply now

Why study MSc Tourism Marketing Management at BU? 

• We are the second in the UK for hospitality and tourism management according to the Shanghai Rankings of Academic Subjects 2022
• Develop a critical understanding of contemporary issues in marketing, question trends and explore the role of IT and social media in destination management and marketing 
• Examine the relationships between the customer experience and marketing organisations, research planning, budgeting, marketing strategies and communication
• Choose to complete an optional 30-week work placement to further enhance your employability 
• Benefit from experiencing a new country and culture with the option to study a semester abroad 
• Learn from specialist, internationally recognised academic staff who are actively involved in research and consultancy, ensuring the curriculum is informed by cutting-edge knowledge and practice. 

Find out more about the content of this course.

Course accreditations

Please note that this course is not recruiting for September 2024 entry.

The accrediting bodies on this course are renowned industry-wide for promoting excellence and the highest standards, all of which is reflected in the BU Business School Experience: 

• Recognition as an Institute of Travel & Tourism Centre of Excellence signifies BU as an industry-leading university 
• Accreditation by the Tourism Management Institute ensures this course meets standards aligned to the needs of the tourism sector, enhancing future employment prospects when you graduate 
• This course is delivered by the AACSB-accredited Business School, an accreditation that places us within the top institutions globally for business degrees. Less than 6% of business schools worldwide have attained this hallmark of excellence which recognises a focus on excellence in all areas, including teaching and students learning. 

Discover more about the BU Business School and explore our campus

Key information

Next start date:.

January 2025, September 2025

Bournemouth University, Talbot Campus

September: 1 year full-time (16 months with optional study exchange). January: 16 months full-time (18 months with optional study exchange). September & January: 2 years part-time or 2 years full-time with optional 30-week work placement

Accreditations:

Tourism Management Institute; Institute of Travel & Tourism Centre of Excellence, The Association to Advance Collegiate Schools of Business (AACSB)

Required subjects:

All subjects considered

Entry requirements:

A Bachelors Honours degree with 2:2 in any subject or equivalent.

International entry requirements:

If English is not your first language you'll need IELTS 6.0 (Academic) with a minimum of 5.5 in each component. For more information check out our full entry requirements .

Course details

If you want to study part-time, you’ll study alongside full-time students over two years. You'll be expected to study a minimum of three units per year, along with your dissertation towards the end of your second year. The timetable for when units take place varies each year but the typical delivery for one unit is four hours a week, split between two sessions, so you will be required to be on campus at least two days a week. We can work with you to consider the timetable and make an appropriate individual plan in terms of which order to study which units.

Contact hours and assessment

Details of the assessment methods and contact hours for each unit of the course can be found in the programme specification. 

Download the programme specification (pdf 454kb)

• The Tourism & Hospitality Industries:  This unit will provide you with a comprehensive overview of the operations of the tourism and hospitality industries. It includes many guest speakers from industry.
• Business Strategy & Finance: This looks at the foundations of strategic analysis and choices that tie into an organisation’s business decisions. This includes private, public and third sector. You'll study the corporate finance sources of organisations, reporting and interpreting financial data. This will help you understand the dynamics of the tourism, hospitality and leisure sectors.
• Tourism Marketing Innovation:  This unit will provide you with the academic knowledge and professional skills to study marketing innovations in the tourism and hospitality context. The emphasis is on a strategic approach and a global perspective is adopted.
• eTourism & Digital Marketing:  This unit explores how information technology and digital competence determines the competitiveness of tourism and hospitality organisations and destinations. This unit examines the latest developments in technological revolutions and applies them to the tourism and hospitality industries. 
• Destinations: Contexts for Tourism & Hospitality:  Placing the tourism destination at the heart of discussion, this unit explores the physical, conceptual and administrative spaces in which tourism and hospitality activities occur, and as such provide the context for an exploration of the complex and interrelated activities of tourist activities. The unit will be international in nature, drawing on examples and practices from developed and developing nations.
• Dissertation: The 15,000-word dissertation is the conclusion of your learning experience, where you’ll carry out a detailed research project into any aspect of tourism marketing of your choice. 

Option units

Option units (choose one):.

• Air Transport & Tourism: The aim of the unit is to develop your awareness of the role of aviation management in the successful planning and development of international tourism. It will evaluate the potential barriers to continued growth and explore the conflicts and challenges of meeting both economic and environmental targets, highlighting the contribution of aviation to greenhouse gas emissions (GHG).
• Conference Tourism: Here, you'll reflect on the conference sector's growth, and examine its present state by identifying the size, value, trends and growth of major conference destinations throughout the world. You'll also suggest how destinations and venues can develop a better conference product.
• Crisis & Disaster Management: You'll develop a systematic understanding of the unique needs and critical resources that exist within key sectors and activities of Tourism, Hospitality and Events. You'll complete a number of strategic and tactical planning exercises aimed at addressing the need to integrate tourism and events within risk reduction, response and recovery strategies.
• Design for Tourism & Hospitality: This unit addresses the role and significance of design in and for the tourism and hospitality industries at the level of individual businesses and organisations or sites and events. It considers the design of tangible and intangible objects or ‘things’ such as buildings (exteriors and interiors), maps and guides, souvenirs, live events, corporate identities, business processes, and servicescapes
• Entrepreneurship: The process of creating a new entrepreneurial venture, and funding sources for new and upcoming entrepreneurs. There's a focus on identifying and evaluating entrepreneurial opportunities. Entrepreneurial development may cover a single entity, a further investment by a portfolio entrepreneur, a management buy-out, a spin out or a venture in an existing organisation.
• Food Design & Marketing: This unit focuses on food in terms of its aesthetics, the processes and tools used, and the spaces where food is prepared, distributed and consumed, and how these are promoted and communicated to the consumers.
• Global Food & Drink: The unit will provide an in-depth analysis of the role of food and drink in the international hospitality, tourism, retail and events business environment. An understanding of the nature of our relationship with food socially, economically, politically, environmentally and in terms of technology is a valuable addition to other strategic and operational areas of expertise.
• Tourism Management & the Natural Environment: This unit focuses on the complex relationships between the tourism industry and the natural environment, and the ways in which tourism can be managed to ensure that it contributes to biodiversity and conservation.

Please note that option units require minimum numbers in order to run and may only be available on a semester by semester basis. They may also change from year to year.

You have the option to undertake a 30-week placement at the end of the course, providing an opportunity to apply your acquired knowledge and skills in the workplace. You are required to find your own placement; however, our Careers & Employability Service and your faculty placements office are on hand to support you.

The placement is intended to foster personal and professional development, and to help you to make a connection between academic learning and the working world.

Optional study abroad

Studying abroad is an incredible opportunity to experience a new country and culture while continuing your degree. If you choose the study abroad option, you will complete a semester (around 3 months) overseas at one of our partner institutions. 

If you start your course in September, you will complete semester one and two at BU then finish for the summer break. You will start the study abroad option in September of your second year, at the same time as completing your dissertation and complete the course in January of the second year. 

If you start your course in January, you will complete semester one, break for summer and then complete semester two at BU. You will start the study abroad option in January of your second year, at the same time as completing your dissertation and complete the course in July of the second year. 

You can choose to study abroad or take the optional work placement but not both. 

Find out more about studying abroad . 

Programme specification

Programme specifications provide definitive records of the University's taught degrees in line with Quality Assurance Agency requirements. Every taught course leading to a BU Award has a programme specification which describes its aims, structure, content and learning outcomes, plus the teaching, learning and assessment methods used.

Whilst every effort is made to ensure the accuracy of the programme specification, the information is liable to change to take advantage of exciting new approaches to teaching and learning as well as developments in industry. If you have been unable to locate the programme specification for the course you are interested in, it will be available as soon as the latest version is ready. Alternatively please contact us for assistance.

An exciting and valuable part of your studies with us is the opportunity to gain valuable experience through full-time paid industrial placements, for a minimum of 30 weeks. You will have the option to start your placement when the taught part of the programme finishes, usually in April (for September students) and in August (for January students).

Find out more about postgraduate placements

What job roles can you expect?

Students are capable of taking on a very wide range of work; from operational to managerial in a variety of environments (hotels, tour operators, event companies, recruitment sector, finance and marketing departments).

The placement should be a paid job but voluntary work can be just as enjoyable.

What support is available?

We provide a lot of support for you to help you find work, including a block of seminars, covering topics such as writing a CV and a cover letter, completing an application form, performing well in interviews, and we also provide language support to assist you with the written elements of your applications.

However, it is ultimately your responsibility to find work. The university does not guarantee that you will find a place. Some students may choose to opt for a taught unit instead of placement. 

During your time on placement you will be supported by a unit tutor and a placement development advisor who will visit you on placement and keep in touch by phone and email.

International students

If you choose to do a placement as part of your course:

• If you have previously studied in the UK, we will consider any study limit that may apply. We will issue your CAS according to the length of time you are entitled to under UKVI regulations (if you do not have enough time left for a work placement year, we will issue your CAS to cover your course dates only).
• If you decide after you have enrolled on your course that you do not want to do a placement, this will be reported to the UKVI when you have successfully completed your course.

If you choose not to do a placement as part of your course:

• We will note this on your CAS and your visa will only be granted long enough to cover your taught course, excluding placement.
• If you change your mind while you are here and decide you want to do a placement, you will need to leave the UK to make a new Tier 4 visa application for the additional year of study. You would need to pay for your return travel back to your home country, as well as the cost of a new Tier 4 student visa application.

Your application

This course will be suited to applicants who:

• Are creative and enthusiastic
• Are able to work to tight and competing deadlines
• Are able to work independently as well as enjoy working with other people
• Can adapt to working with students from a diverse range of cultural backgrounds.

How to apply

What we’re looking for

You should have a strong interest and passion for extending your skills and knowledge relating to tourism management and marketing, especially during the final stage of the course when you must research one topic of interest and write a dissertation on this subject.

Though you must be able to work alone, you must also have the social skills required to interact with others, as the course requires you to do group work. You should also have cultural flexibility as you will meet other students from a diverse range of cultures.

Selection methods

This course selects candidates by looking at their applications. There are no interviews or additional selection activities and therefore we suggest that you make your application stand out from the crowd. For more information, take a look at our  how to apply pages .

How and when to apply

Please see our website for the application deadlines. You should apply as early as possible to be considered for your course of choice. If you require a student visa, apply for the visa as soon as you have an unconditional offer and receive your CAS. There may be delays in visa processing in your country and you need to be in Bournemouth ready to study for the start of term.

December and January is one of our busiest application periods and therefore it may take us a little longer to process incoming applications. For courses with a January start date, we recommend submitting your application as soon as possible to avoid disappointment.

Click the green ‘Apply now’ button to submit your application free of charge online through myHub, our application portal. You will create your own myHub account so that you can track the progress of your application. Don’t forget to save your application as you go; you can return to it at as many times as you want before you submit it. For more information visit our How to apply section .

Entry requirements

General entry requirements.

The normal requirements for embarking upon a postgraduate taught degree are:

If you lack the formal academic qualifications needed to enter a postgraduate or post-experience degree, there are several alternative routes to follow - some based on experience. Contact the Future Students Enquiry Team for more information.

International entry requirements

You can find details of the international qualifications we accept, and what level of study they apply to, on our  entry requirements for non-UK students' page .

Please see below some examples of the qualifications for entry:

• India: Bachelor’s degree (4 years) from a recognised HE institution with a minimum overall result of 55% 
• Nigeria:  Bachelor's degree from a recognised institution with a minimum classification of 2:2 
• China:  Chinese Bachelor's (Honours) degree from a recognised higher education institution with 65% or above 
• Turkey: Bachelor’s degree (Lisans Diplomasi - four years) with a minimum overall GPA of 2.3/4.0 
• Vietnam:  Bachelor's degree/Bang tot nghiep dai hoc with an average score of 6.5/10, or 2.25/4, or a Master’s degree/Thac si. 

All applications will be subject to a minimum grade and your degree may need to be in a relevant subject area.

English language requirements

If English is not your first language, you will need to provide evidence that you understand English to a satisfactory level. English language requirements for this course are normally:

• IELTS (Academic) 6.0 with minimum 5.5 in each component,  or equivalent .

View  further information about our English language requirements .

Bournemouth University International College offers a number of pre-sessional English and preparatory programmes to prepare international students for postgraduate study at BU. Admission to the degree is guaranteed on successful completion of your course to the required level. 

This course provides you with the opportunity to become immersed in the Bournemouth University Business School and gives you a unique opportunity to mix with a diverse range of nationalities. This will increase your intercultural competence, which is vital preparation for working in a mixed-nationality workforce or dealing with a mixed-nationality clientele.

Potential graduate job roles

Some of our Tourism Marketing Management graduates are now undertaking roles in:

• Senior management
• Destination management
• International airlines
• Tour operation companies.

As you progress through the course you will gain a better idea of the areas in which you want to specialise in your career. The skills you learn should stand you in good stead for your continuing professional development too – giving you more control over your future career direction.

Industries worked in

• Hospitality.

Further study

If you want to continue your studies after achieving your Master’s, you can look into our range of doctoral programmes .

Costs and fees

You can find full information about the deposits required and how to pay your fees in our postgraduate fees and funding  section, including details of the Postgraduate Loan (subject to fee status).

All fees are quoted in pounds sterling and are per annum. Fees quoted are for tuition only unless stated otherwise. Your tuition fees will be the same for each year of your course.

Find out more about living expenses for postgraduate students

No hidden extras

What's included in your tuition fee.

Your tuition fee covers expenses associated with your course including tuition materials, access to facilities, mandatory field trips and the following:

Materials for any mandatory field-based teaching activity. Materials for laboratory and mandatory field-based teaching activity.

• Support for finding placements (UK or abroad) and fieldwork, and non-financial support whilst on placement if this is part of your course of study.
• A range of student services – advisors, help desks, counsellors, placement support and careers service.
• Access to Brightspace, our virtual learning environment, which offers a responsive and personalised learning experience with powerful learning analytics capabilities, intregrated social media and advanced video features.
• The Library – access to a wide range of electronic resources (databases, e-journals and e-books), print and multimedia collections, subject librarians and study spaces.
• IT labs (some open 24/7), wireless network, AV equipment to borrow.
• Disability and additional learning support .
• The BU Language Centre to help you develop/improve foreign or English language skills.
• 24 hours a day, 365 days a year security team.

Costs of living and other expenses you need to consider

Additional costs

We are committed to offering you value for money and ensuring there are no hidden costs while you are studying with us, therefore we have listed below any additional costs you may incur that are not covered by your tuition fee:

• Laptops, tablets and mobile devices and any software used on personal devices. Access to a personal computer is strongly recommended for your study. If you are experiencing financial difficulty, visit our website for information regarding hardship funds.
• Textbooks, general stationery and other supplies. Our award-winning library is stocked with a large range of text books and online resources, free of charge. The Students’ Union shop stocks a wide range of stationery supplies.
• Accommodation and living costs . Please visit our website for more information. 
• Travel costs, for optional field trips, outdoor wear and footwear for mandatory and optional field trips (if applicable).
• Travel costs to and from the University campus. An annual bus pass is included in your rent if you are living in halls of residence/Unilet accommodation or may be purchases separately.
• Travel costs to and from your placement (both in the UK and overseas) if this is part of your course of study. Placement year funding can be found on our website. 
•  Clothing or equipment costs required for your placement if this is part of your course of study.
• SportsBU membership .

While all aspects of the programme, including required field trips, are included in the fee, additional, optional or extra curricula activities may be available for which a student contribution is required.

Repeat units

If you need to repeat one or more units during the course of your studies (with or without attendance) you may be required to pay additional fees equivalent to one ninth of the tuition fee per 20 credit unit.

International (not Rep. of Ireland) students need to pay a non-refundable deposit to secure their place on a postgraduate course. For September 2024 and January 2025 entry, a £5,000 deposit is required. You will need to pay your deposit by the date stated in your offer letter. The remainder of your fee will be payable on registration/enrolment. There are two exceptions to the non-refundable rule on the deposit:

• You fail to meet the academic or English requirements of your offer
• You are refused a visa to enter the UK, provided the reason for the refusal is not a fraudulent application.

Financial help available from BU

We offer a range of  scholarships and bursaries  to eligible students who are beginning their studies at BU. Please visit www.bournemouth.ac.uk/funding for details on living costs, budgeting and paying your tuition fees.

On this course you will be taught by staff with relevant expertise and knowledge appropriate to the content of the unit. This could include senior academic staff, qualified professional practitioners and research students, many of whom are actively engaged in research and/or professional practice which is integrated into the teaching of this course. You may also benefit from guest lectures from industry, including our alumni.

You can find out more about some of the staff that are currently teaching on the course and their research activities below. Please note that teaching staff can change.

Dr Sean Beer – Senior Academic

Sean is a Senior Lecturer with a passionate interest in the interaction between tourism, culture, food, the countryside and the food supply chain. Originally he trained as an Agricultural Scientist gaining a BSc (Hons) in Agriculture from Reading, a DipAgSci from Massey University in New Zealand, a CertEd from Wolverhampton and a PGDip in Research Degree Supervision from Bournemouth. More recently, Sean has been working in the social sciences and have just completed a PhD based on a thesis examining perceptions of the authenticity of food. 

This academic work has been backed up with considerable practical experience in agriculture, marketing, the food supply chain and the rural economy in general, gained on the family farm and within associated family businesses and the food industry, local and international. Sean is currently a Senior Academic in the Business School, Department of Tourism and Hospitality, and his role involves teaching, consultancy, research, publication and broadcasting. His principal research interests include the food supply chain, consumer behaviour, rural business, society and development. 

Sean was awarded a Rotary Foundation Scholarship, a Winston Churchill Fellowship, and is also a Nuffield Scholar. Sean is a regular commentator on rural and environmental matters on the radio and television and is active in the community. He has also recently finished three years as a member of Countryfile Magazine Editorial Review Board. 

Professor Dimitrios Buhalis – Professor of Tourism

Professor Dimitrios Buhalis is a Strategic Management and Marketing expert with specialisation in Technology and Tourism. He is currently Established Chair in Tourism and Deputy Director of the International Centre for Tourism and Hospitality Research (ICTHR) at the School of Services Management at Bournemouth University and Professorial Observer at the Bournemouth University Senate. In April 2010 he was promoted to Professor 2 (or what is called a Distinguished Professor in other Universities), a level reserved for a small percentage of elite academicians.

Professor Buhalis is leading eTourism research and is working with the Bournemouth team for introducing technology in all aspects of tourism research and teaching. In 2009 he led Bournemouth University successfully through the UNWTO.TedQual Certification Process and is the BU representative to the United Nations World Tourism Organisation. In August 2009, Dimitrios was elected, as a Fellow of the International Academy for the Study of Tourism, in recognition of his contribution to tourism research. He was also elected as President of the International Federation of Information Technology for Travel and Tourism (IFITT) for the period 2010-2014. Dimitrios always enjoys going to the lab and works closely with many tourism and hospitality organisations and destinations around the world. 

Professor Adele Ladkin – Professor of Tourism Employment

Adele is a Professor of Tourism Employment at Bournemouth University. She was educated at Leicester University in Human Geography, receiving her PhD in Tourism Human Resources Management from the University of Surrey in 1995. 

Adele’s research interests are the labour, employment, and human resource aspects of tourism and hospitality. She is also interested in the technological affordances for the tourism experience, in particular the practices of ICT use in leisure and business tourism, and how digital developments shape future travel experiences. 

She has worked extensively with international postgraduate students in the UK and Hong Kong as part of MSc and PhD programmes. In 2015 she was awarded the Silver ‘Your Brilliant” Award from Bournemouth University Student Union in the category of “Most Brilliant support for International Students’. 

Jeff Sadd – Lecturer

Jeff Sadd is a lecturer in finance across many programmes within the Bournemouth University Business School. His professional career background was in the International Capital Markets, specialising in Derivative Risk Management, working both in London and New York, where he was a Director of Derivative Trading and Management for a major U.K. bank. 

Dr Daisy Fan - Principal Academic

Daisy Fan holds a PhD in tourism management from Hong Kong Polytechnic University. She has research interests in tourism-host relations, and in sustainable tourism development. 

Dr Svetla Stoyanova-Bozhkova - Deputy Head of Department

Dr Svetla Stoyanova-Bozhkova is a Strategic Management and Marketing expert with specialisation in the Tourism, Travel and Hospitality Industries. She is a Senior Fellow of the HEA, Chartered Manager, CMI mentor and external examiner. Svetla holds a doctoral degree from Bournemouth University and a master’s degree from the University of Birmingham, Centre for Urban and Regional Studies.

Svetla is teaching Strategic Management, Research Methods, Marketing and Business Communications. Her teaching experience in the UK and abroad is complemented by a 20-year experience at senior management positions in the industry and academia. Svetla has a wide range of academic and research interests including economic development, sustainability, destination management, customer experience management and cross-cultural issues.

Dr Tim Gale - Principal Academic

Tim joined Bournemouth University in June 2015 as Senior Lecturer in Tourism Management. He completed a PhD at the University of Wales Institute, Cardiff (UWIC), successfully defending his thesis on the decline and restructuring of British seaside resorts in 2002.

His research interests have since expanded to include new tourism spaces, places and experiences (such as urban beaches, virtual worlds and immersive events and performances), and tourism education/ pedagogy. These interests are underpinned by ideas associated with the ‘new mobilities paradigm’ and critical realism as a philosophy of/ for the social sciences. He has written several refereed journal articles, book chapters and other works, from positioning papers and literature reviews to multi-method empirical studies incorporating questionnaire surveys and interviews, document analyses and visual methods, and has co-edited three books to date.

Tim’s involvement with the design, data capture and analysis for surveys of visitors to Bristol Urban Beach and the 2010 Isle of Man TT (Tourist Trophy) Races illustrates the potential in much of his work for industry engagement and impact. Tim teaches/ has taught a range of units at undergraduate and postgraduate levels on tourism geographies, event management, marketing and research methods. He has supervised two PhD students to completion and examined several others. 

Course changes

Changes for 2024, changes for 2021, changes in 2019.

Information on this page relates to next entry point (see box containing fees figures), unless indicated otherwise. Statistics shown throughout this page are taken from The Discover Uni dataset (formerly Unistats) and BU institutional data, unless otherwise stated.

Master of Science Hospitality Management, Tourism Marketing & Customer Experience

• Presentation
• How to apply?
• Intakes and rhythms
• Job opportunities
• Skills and teaching methods
• Fees and financing
• Key numbers
• Disabilities

This sector of activity requires high-level executives with specific skills in marketing and management. The MSc Hospitality Management, Tourism Marketing and Customer Experience responds to these new challenges and specific market expectations.

Laurent SCHUMMER

Programme Director

The MSc Hospitality Management, Tourism Marketing and Customer Experience programme

More than 1.2 billion tourists in the world today, with projections of 1.8 billion by 2030! In France, the tourism industry alone accounts for nearly 6.5% of GDP and an annual turnover of 25.6 billion euros.

While this growth is confirmed, the industry is nonetheless faced with the expectations and demands of a clientele whose lifestyles and uses are constantly changing. Thus, the hotel industry has no choice but to invest massively in the “customer experience” by proposing more and more services as well as an offer that makes the difference, that is connected, original, atypical and unique. Unforgettable customer experience, digital challenges, new uses, sustainable development, innovation, differentiation, new business models, are all factors that are accelerating the transformation of this fast-moving industry.

This sector of activity requires high-level executives with specific marketing and management skills.

The MSc Hospitality Management, Tourism Marketing and Customer Experience offers courses in French and English on certain modules. The programme covers all the disciplines of marketing, communication, sales, HR and management, with an emphasis on the new digital challenges and levers that are essential to the successful management of a hotel or tourism structure.

A 1 or 2 year degree to become a marketing expert

Holders of a 3-year Bachelor degree can apply for the first year of the MSc, and holders of a 4-year Bachelor degree can apply directly for the second year.

The objectives of this 1 or 2 year course are to:

• Knowing how to identify the main components of a market in order to be able to determine the marketing and commercial objectives to be reached in the context of the implementation of event marketing actions, and to evaluate and implement the strategy to achieve them
• Define and implement the offline and online event marketing strategy for a brand or a company
• Know how to identify, implement, monitor and measure the impact of event marketing and PR actions resulting from the marketing plan
• Be able to implement the development strategy for the commercial activity of a brand or a company: define a suitable positioning, structure and lead a team within an agency, with a service provider or an advertiser, draw up a budget while ensuring its control

How to apply to the MSc Hospitality Management, Tourism Marketing and Customer Experience at INSEEC?

The required prerequisites.

The conditions for accessing the certification system (excluding VAE) are:

• For entry into the 1st year of the course (MSc 1): to have validated 180 ECTS (level 6, License or equivalent) in the field of marketing, commerce, management or communication. He must have a professional level of English for the English-speaking program.
• For entry into the 2nd year of the course (MSc 2) : to have validated 240 ECTS (level 6, Master 1 or equivalent) in the field of marketing. He must have a professional level of English for the English-speaking program.
• Executive training is subject to specific prerequisites with professional experience taken into account.

Would you like to know more about the MSc Hospitality Management, Tourism Marketing and Customer Experience programme? Sign up for an Information Meeting!

Would you like to know more about the admission conditions for our programme in hospitality management, tourism marketing and customer experience.

The courses listed below are examples only and may vary slightly depending on the campus. The content of the courses is adapted each year to market developments and is updated before the start of each new school year.

1st year courses

Professional methods and practices – 1st year, budget management & dashboards.

The objective is to acquire key skills in budget management and reporting. Emphasis will be placed on budget architecture, including the implementation of summary documents, project management control and its link with budget management, and the creation and monitoring of dashboards.

BUSINESS ENGLISH

Improve comprehension and communication techniques in English in a professional context, specifically applied to the sector. Learners are required to take the TOEIC exam.

NEGOTIATION

This seminar focuses on negotiation in an international context. It will notably take into account the cultural dimension and define its impact on international negotiations. The negotiation is centered on the sales process through role-playing.

SOFTWARE & DECISION SUPPORT TOOLS

This module aims to deepen learners’ computer skills to meet business demands in budget or commercial monitoring, project management, personnel management, and communication, particularly using Excel, Word, PowerPoint, and team collaboration tools. It aims to be proficient in office tools, quickly identify and correct errors, personalize existing tools, or create new ones.

PROFESSIONAL TOOLS & METHODS

This module allows learners to improve their CV and posture through role-playing (business games, professional simulations, public speaking, etc.); practical and professional workshops (CV writing, professional social networks, coaching, etc.), as well as career conferences and masterclasses.

CORPORATE STRATEGY & BUSINESS PLAN

This module begins by integrating the corporate strategy process: analyzing customer needs, market structures, and competitor dynamics to identify environmental opportunities and threats. It also aims to teach the development of a Business Plan: from conceptualizing a financially detailed project for creating or expanding a business.

BUSINESS STRATEGY & BUSINESS PLAN

This module initially focuses on integrating the business strategy approach: from analyzing customer needs and market structure to competitor dynamics to identify environmental opportunities and threats. It also aims to teach the creation of a Business Plan: from the design of a quantified project for the creation or development of a business.

SPECIALIZED COURSES

Strategy & customer experience.

This module enables mastering the design of a coherent and sustainable business strategy with a strong emphasis on customer experience (“customer-centric”).

MARKETING REMIX

Without delving into the operational aspects of digital marketing techniques, this course looks at how the digitalization of the world has impacted the marketing mix from a strategic perspective. For each element of this marketing mix, we will address the changes and best practices brought about by new tools and consumer behaviors, particularly the increasing importance of placing the customer at the center of the strategy.

BUSINESS SKILLS

This module allows learners to immerse themselves in real or fictitious business cases and practice marketing strategy, operational marketing, communication planning, and peer exchanges to improve.

DATA ANALYSIS – CRM & MARKETING

Apply SQL skills to analyze real-world data sets, using complex queries, joins, and subqueries. Analyze customer data and campaign results to improve marketing strategies, using CRM and marketing automation tools for segmentation, targeting, and personalization.

STRATEGIC & OPERATIONAL MARKETING

The fundamentals of marketing are applied to the tourism sectors; this seminar provides an opportunity to put theories into perspective relative to industry practices. Numerous practical applications are offered to advance in launching a range or a new product, proposing a collaboration, or optimizing phygital distribution elements.

MARKET FOCUS

These masterclasses offer an opportunity for experts to speak on emerging or specialized topics in the tourism sector.

NO CODE DATA STRUCTURING & GENAI: PROMPT ENGINEERING

Apply skills to create, format, and manipulate data in Google Sheets using more complex functions and formulas. Learn the principles of prompt engineering and its impact on AI responses.

DIGITAL MARKETING & E-COMMERCE

While digital marketing and e-commerce are now widely adopted by businesses, it remains crucial to maintain a high level of demand and create a “memorable” experience akin to the physical in-store experience. How can this experience be (re)created online? What performance indicators should be integrated? What CRM tools and techniques should be adopted? What about social commerce? These questions will be addressed throughout this seminar.

EVENT MARKETING & COMMUNICATION

Mastering both the strategy and actions of marketing and communication related to event management is imperative. This module enables learners to become true event project managers with a sustainable perspective.

CONSUMER BEHAVIOR

Understanding consumer behavior in the tourism sector allows for better market study, more precise target definition, and the development of the most relevant strategy. This module examines the social, cultural, and maturity characteristics of consumers, as well as their behavior in retail environments and specific consumption contexts.

MANAGEMENT TEAM & LEADERSHIP

Managing a sales team in the tourism sector is crucial for a future manager. This seminar provides the fundamentals of team integration and motivation, with a focus on the unique aspects of tourism. Role-playing exercises offer an immersive experience that closely mirrors real-life scenarios.

2nd year courses

Professional methods and practices- 2nd year, consumer behavior & customer experience (level 2).

This course will enable learners to understand the specifics of consumer behavior in the hotel industry and master the keys to a successful customer experience. They will be able to analyze customer needs, create memorable experiences, and enhance hotel brand performance.

MARKETING & MANAGEMENT STRATEGIES

Master the tools and key concepts of marketing and management applied to the tourism and hospitality sectors. Learners will develop effective marketing strategies, manage teams, and drive brand performance.

MARKETING & INNOVATION

This module will cover the skills necessary to develop and launch innovative products in the tourism and hospitality sectors. Learners will understand market trends, create disruptive business models, and master digital marketing tools.

MASTER THESIS

Enable learners to understand the requirements of the applied research thesis. Formulate a problem statement, construct a literature review, choose a study methodology, and provide

CUSTOMER EXPERIENCE MANAGEMENT

Digital strategy & e-commerce.

This module covers new communication levers such as the Internet (web 2.0 and 3.0, social media, emailing, podcasting), e-reputation, and brand protection on the Internet. It enables students to develop effective e-commerce strategies for tourism businesses.

OPERATIONAL HOSPITALITY MANAGEMENT

Focusing on marketing and commercial strategies in hotels, from 2-star establishments to grand international palaces, this module examines the structure and organization of hotel chains, hospitality employee management, and the specific managerial aspects of the hospitality industry.

MARKETING, COMMUNICATION & PR

Students will understand the challenges by analyzing the fundamentals of marketing, communication, and public relations in the tourism and hospitality sectors. They will master tools by implementing digital techniques, press relations, and storytelling to build effective communication. The module also aims to develop a global strategy by creating a strong image, managing reputation, and fostering sustainable relationships with media and influencers.

TOUR OPERATING

This module provides an understanding of the tourism industry and its challenges. Students will collaborate with sector stakeholders to offer comprehensive tour packages to travelers. It covers sector difficulties related to online competition, consumer trends, and environmental constraints.

LOYALTY & PERFORMANCE

Crm marketing.

Develop a data-driven CRM & Marketing approach to enhance customer satisfaction and generate tangible results.

BRAND MANAGEMENT & LEGAL ISSUES

Develop a bold and creative marketing strategy while adhering to specific legal requirements in the tourism and hospitality sector to ensure brand sustainability and customer trust.

FINANCIAL MANAGEMENT & STRATEGIC PLANNING

From performance analysis to strategic vision, this module enables the management of business profitability, formulation of long-term strategies, and making informed decisions to ensure sustainable growth in the tourism and hospitality sector.

Through a flagship project, learners will apply acquired skills in practical workshops tailored to the tourism and hospitality sector.

TEAM MANAGEMENT & AGILITY

Team & talent management applied to luxury & fashion.

Attracting, retaining, and developing talent is crucial for the success of a luxury brand. This involves cultivating a culture of inclusion and diversity, offering a stimulating career path, and creating a positive, multicultural work environment.

Students will be able to conduct complex and sensitive negotiations in the international context of luxury or fashion, while preserving the interests and image of the brand.

MASTER CLASS

Inspiring meetings with professionals, in-depth exploration of luxury themes, and an environment conducive to networking and personal development.

EVENT PROJECT MANAGEMENT

Typology of international events, logistics, costs, and trade show economics. Organization, marketing, and client relations. Organization of a congress or trade show: funding and partner search, logistical organization, attendee management, costs, and promotional methods. Festivals: an economic and cultural asset for regions; tourism and festivals; promoting festivals in France and abroad.

SUSTAINABLE TOURISM AND RESPONSIBLE MARKETING

Students will discover how to develop sustainable tourism based on principles such as eco-friendly modes of transportation, production, and consumption. It closely involves local populations in tourism development projects and socio-economic benefits.

PRICING AND YIELD MANAGEMENT

Understanding price setting strategies, particularly in comparison to competitors. Contrasting low-cost strategies (hospitality and transportation) versus high-end strategies, mass tourism versus elitist tourism. Enabling students to grasp the impact of pricing on competition, revenue, and ROI, react to competitors’ price fluctuations, and initiate price reductions or increases.

EXAMS AND SUPPORT

WRITTEN EXAMS THESIS DEFENSE

2 start dates per year and varying study rhythms

There are two openings per year, in February/March and September/October . To check the opening of each intake, contact the admissions department directly.

The pace of the course may differ from campus to campus and depending on whether the course is carried out under an internship agreement (initial) or a professionalization/apprenticeship contract (continuing).

The work-study contract must be signed for a period of 12 months (MSc 2), 24 months (MSc1 + MSc2) or 18 months for the staggered start of March (continuation of studies in MSc2).

Career opportunities after an MSc Hospitality Management, Tourism Marketing and Customer Experience

• Hotel Operations Manager
• E-commerce manager
• Head of agency or receptive
• Director of a tourist office
• Product Manager
• Area manager or operations manager

What business skills are developed?

• Determine the marketing strategy and propose an innovative offer
• Define and implement the business development plan
• Manage and implement communication and digital marketing actions
• Manage a marketing and sales team
• Implementation and management of the marketing and management strategy in the tourism sector.

Certification professionnelle de « Manager du Marketing et de la stratégie commerciale » de niveau 7 (EU), code NSF 312, délivrée par l’INSEEC MSc (CEE-SO, CEE-RA, CEFAS, MBA INSTITUTE), enregistrée sous le numéro 34806 au RNCP (Répertoire National des Certifications Professionnelles) sur décision du Directeur général de France Compétences du 1 er juillet 2022. La certification est délivrée par capitalisation de la totalité des blocs de compétences. Chaque compétence d’un bloc doit être confirmée pour obtenir le bloc de compétences. La validation partielle d’un bloc n’est pas possible. Elle est également accessible par la voie de la  Validation des Acquis de l’Expérience . Retrouvez les blocs de compétences associés à ce titre RNCP en cliquant ici.

The certification is issued by capitalization of the totality of the blocks of competences. Each competency of a block must be validated to validate the block of competencies. Partial validation of a block is not possible.

What are the teaching methods?

Teaching methods.

• Lectures and interactive courses
• Situational exercises through collective or individual case studies carried out by the students
• Conferences, seminars and educational visits

Evaluation methods

• Individual or group case studies
• Individual and group oral presentations
• Individual and group files

Methods and tools

• The evaluation methods are face-to-face, in the form of continuous assessment or final exams in the form of mid-term exams.

What is the 2024/2025 tuition to enter the programme?

Initial training:

• Entry into MSc1: €11 950
• Direct entry into MSc2: €11 350

Apprenticeship:

• 24-month training: €23 950
• Direct entry into MSc2: €13 950
• VAE : 4 200€ HT
• VAP : 850 € HT

International student pack:  Mandatory contribution of  €490  in addition to the tuition fees indicated above for  exclusive support services for international students  not coming from the European Union.

The OMNES Education Group pays particular attention to the societal environment, including the disability dimension. Indeed, we believe that students with disabilities should not have any problems in pursuing their studies and starting a professional career. We accompany them to facilitate their access to the premises, offer them personalized advice as well as adapted accommodations throughout their school career. Accessibility of premises: all our campuses are accessible to people with disabilities.

To learn more about INSEEC’s disability policy, click here.

Bordeaux : Maxime DOUENS –  [email protected] Lyon : Anissa GASMI–  [email protected]

Rennes : Laura LE CALVEZ –  [email protected] Paris : Farid HAMAD –  [email protected] Chambéry : Clément BERTACCO –  [email protected] Marseille : Océane VALOTTI – [email protected]

What kind of financial aid is available?

INSEEC offers several financial aid schemes:

• The alternating rhythm , in internship or work-study contract
• The right to training via the CPF
• Banking partnerships

key numbers of the programme MSc hospitality management, tourism marketing and customer experience

Taux de satisfaction global par rapport à la formation – Promo 2019

Taux de réussite – Promo 2019

Testimonial | David Bartet, corporate finance consultant

Testimonial – Pierrick Barro

INSEEC joins forces with Olympique de Marseille to train tomorrow’s talent

INSEEC hosted the CFNews Grands Prix de la Croissance Externe Sud Ouest for the second year running

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