tourism marketing masters

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• MS in Travel and Tourism Management

Master's in Travel and Tourism Management

100% online, on-site, and hybrid study options.

One of the largest industries in the world, travel and tourism management has rapidly expanded in recent years. Post-pandemic travel will create a whole new range of opportunities and will require nuanced skill sets to meet pent-up consumer demand and changing industry standards. Beginning in Fall 2021, the Jonathan M. Tisch Center of Hospitality will offer the NEW MS in Travel and Tourism Management , designed to provide students with a deep understanding of this fast-growing industry, while equipping them to adapt to emerging trends including sustainable tourism, cultural heritage tourism, and bleisure travel. This innovative degree will afford the benefits and resources of studying at NYU , while immersing you in New York City—the world’s premier destination for international travel.

Degree Advantage

• 36-credit program of study
• Prepares you for a range of travel and tourism jobs
• Core curriculum and electives focus on trends in travel and tourism, tourism planning, digital marketing, visitor management, travel technology, and destination branding 
• Internships at leading hotels, resorts, media companies, and travel agencies
• Study abroad opportunities and industry site visits
• Full- or part-time study options
• 100% online, on-site, and hybrid degree options available
• New Hospitality Innovation Hub for students, start ups, and industry partners
• Tisch Center Scholarships

Curriculum and Degree Requirements

You can find the full curriculum details for this program on this page of the University Bulletin. All other content, including this web page is for informational purposes only.

Info Session: Hospitality, Event, and Travel Innovation

Join us for a conversation that will explore the technology trends shaping the travel and hospitality industry, guiding you toward the future where innovation and experiential learning intersect. It will also introduce you to the Jonathan M. Tisch Center of Hospitality, our three MS degree programs, and its Innovation Hub—a dynamic space where theory meets practice. Get hands-on with cutting-edge tools, collaborate on real-world projects, and immerse yourself in the digital transformation of travel.

8:00 AM until 9:00 AM EDT

Discover NYU SPS: Graduate Admissions Information Session

Join an online session to learn more about our graduate degree programs, including the MS in Travel and Tourism Management. Our admissions team will give you insights into the NYU SPS experience, share details about the application process, and offer tips for creating a successful application. Current students will also share their personal experiences, providing a firsthand perspective on life as an SPS student.

7:00 PM until 8:00 PM EDT

7:00 PM until 8:00 PM EST

NYU SPS Graduate Open House

Join us in person on our New York City campus to learn more about our academic offerings, admissions, and financial aid. You will have the opportunity to meet representatives from the MS in Travel and Tourism Management program during this event. Attending this event makes you eligible for a $150 application fee waiver !

9:00 AM until 1:00 PM EDT

Who Should Earn the MS in Travel and Tourism Management?

Whether you just earned your undergraduate degree, are working in another field and are thinking about career change or are already working in the travel and tourism industry, earning this degree will challenge you to discover new ways of thinking about destinations and how technology can support them. It will equip you with the skills needed to attract and retain visitor markets and manage tourism effectively and sustainably.

ALUMNI SUCCESS STORY

Maria tuttocuore ‘02.

Maria Tuttocuore was already working in the travel industry when she decided to pursue a master's degree. She sensed that earning a degree in the field of travel and tourism would better position her for success by providing her with hands-on experience in the field and the opportunity to network. During her time at the Jonathan M. Tisch Center of Hospitality, she completed two internships—one at Leading Hotels of the World and the other at the New York State Division of Tourism . She credits these two experiences with opening the doors to a job at the Monaco Government Tourist Office , where she was promoted to a senior executive sales & marketing position. Her experience in luxury travel and extensive knowledge in destination marketing and leisure trade led her into launching her own travel destination marketing and management company UNICA Journeys LLC based in New York City. Today she represents and consults a varied portfolio of international luxury travel companies.

Learn From Travel and Tourism Faculty Experts

Faculty members are respected experts in areas such as cultural tourism, sustainable tourism, corporate travel management, among other specialities. From working at tourist bureaus, to developing destination marketing campaigns, to managing attractions, their expertise is invaluable in providing insights into the latest travel and tourism trends. Their support and deep dedication is what makes earning a degree from the Tisch Center transformational.

Expand Your Horizons Through Study Abroad

A major advantage of the MS in Travel and Tourism is the opportunity to participate in Global Field Intensives (GFIs). These travel experiences provide international business perspective and attune students to changes in the industry, including the rise of sustainable tourism, which focuses on developing stellar travel and tourism experiences, while monitoring impacts on the environment and local residents. Recent GFIs include trips to: Abu Dhabi, Dubai, Prague, and Berlin.

Connect Through Invaluable Networking Opportunities

The MS in Travel and Tourism Management provides unsurpassed networking opportunities through the annual NYU International Hospitality Industry Investment Conference ; the Grossinger-Bergman Distinguished Lecturer Series, fireside chats with the likes of Roger Dow , president and CEO of the US Travel Association; and industry site visits. These enlightening opportunities make earning a Tisch Center degree a game-changing education and professional experience.

Internships and Job Opportunities

Through the Tisch Center of Hospitality and the NYU Wasserman Center for Career Development at NYU SPS , MS in Travel and Tourism Management students have the opportunity to complete internships that provide the hands-on experience needed to accelerate their careers. Many of these internships evolve into permanent jobs. Our graduates go on to careers at tourism bureaus, destination marketing firms, online travel agencies, and attractions, as well as other travel and tourism organizations including the following:

• Arena Destination Marketing • Dubai Tourism Authority • Myriad Travel Marketing • NYC & Company

• Skylark • Tourico Holidays • Visit Britain

FREQUENTLY ASKED QUESTIONS

What is travel and tourism management.

Travel and tourism management involves the coordination, planning, marketing, and delivery of travel services. Examples of travel and tourism organizations and entities include destinations, attractions, airlines, cruise lines, museums, cultural institutions, and travel and tourism related booking services. The tourism sector includes both leisure travel and business travel.

How does this degree differ from other travel and tourism degrees?

The MS in Travel and Tourism Management differs from other travel and tourism degrees due to its focus on business, technology, and entrepreneurship. The degree’s curriculum is delivered by academic scholars and business professionals. You will be able to immediately apply what you learn in the field of travel and tourism in New York City, the world’s top travel and tourism destination.

What can you do with a travel and tourism degree?

Earning a travel and tourism degree will allow you to begin or advance your career in the global tourism industry. It will prepare you for travel and tourism jobs and leadership roles in the public, private, and voluntary sector, including those with destination management organizations, online travel agents, tour operators, attractions, and transportation companies.

What types of travel and tourism jobs are available?

There are a multitude of travel and tourism jobs and career opportunities available, because the sector is so large and varied. Examples of travel and tourism employers include national and regional tourist offices, travel intermediaries, airlines, cruise lines, theme parks, travel technology companies, and nature tourism providers.

What are the advantages of earning a master's of travel and tourism management in NYC?

The advantage of earning your master’s degree in travel and tourism management in New York City is that you will be studying in one of the world’s leading travel and tourism destinations. New York City is a transportation hub, and is home to world-famous tourist attractions including the Empire State Building, the Statue of Liberty, the 911 Memorial & Museum, the High Line, and Broadway, among so many others. The City becomes your professional base for establishing your career in a destination that attracts millions of tourists each year.

Master of Science in Hospitality and Tourism Management (MS)

Program at a glance.

• In State Tuition
• Out of State Tuition

Learn more about the cost to attend UCF.

Formulate and Implement Strategies for Success

The M.S. in Hospitality and Tourism Management program helps you advance your career within the global hospitality and tourism industry by maintaining a competitive skill set. Build on your strengths and interests, broaden your knowledge of the industry, and sharpen your management skills. Plus, the program incorporates your professional and extracurricular experiences into our interactive learning environment.

As a graduate student in hospitality and tourism management, choose from a thesis and non-thesis option. The thesis option is a great fit if you’re interested in the scientific study of the various aspects of the hospitality and tourism industry. You’ll also want to choose this path if you plan to pursue a doctoral degree or a professional research position. The non-thesis option provides a wealth of opportunity if you’d like to gain a managerial or leadership position within the industry. The emphasis of the non-thesis option is on coursework, practical experience, and real-world insight.

Complete your degree in a format that works best for you. Enroll in the online master’s in hospitality and tourism management degree program , take it on campus or customize it through a mix of both to fit your schedule and budget. Please note that the thesis option is not available to students who study fully online.

As a graduate from the Rosen College of Hospitality Management, you’ll be in high-demand for hospitality and tourism organizations around the globe. Many of our alumni go on to work for leading employers including the Walt Disney World Company, Universal Orlando Resort, Hilton, Marriott International, Loews Hotels, Royal Caribbean Cruise Lines, Orange County Convention Center and so many more.

Available Tracks:

• Foundations Track

Application Deadlines

Ready to get started, course overview, critical issues in hospitality human resources.

Analysis of HR critical factors affecting operation and profitability of hospitality enterprises. Examination of emotional labor, empowerment, burnout, service orientation, turnover, absenteeism, compensation.

Managing Hospitality and Guest Services Organizations

Analysis of the unique problems of managing organizations in the hospitality and guest services industry.

Hospitality/Tourism Strategic Issues

Capstone experience with strategic decision-making principles in hospitality/tourism. Application of skills, knowledge and understanding of areas of concern for formulating and implementing operational strategies.

Hospitality Management & Tourism Skills You'll Learn

• Prepare for higher-level management and leadership positions with the knowledge, connections and experience to gain a competitive edge in the marketplace
• Apply high-level academic knowledge to real-world management challenges
• Handle the analytical, financial, logistical, operational and management challenges that managers face on a daily basis

Career Opportunities

• Hotel Manager
• Restaurant Manager
• Travel and Tourism Services Marketing Manager
• Convention or Conference Manager
• Director of Special Events
• Director of Sales

Admission Requirements

The hospitality and tourism management master’s degree at UCF accepts applications three times throughout the year: fall, spring and summer. You must apply online and submit all requested materials by the established deadline.

The typical candidate:

• Is a professional working in a position related to hospitality, tourism or events.
• Holds an undergraduate degree in hospitality, business management or a related discipline.
• Understands that advanced educational training is required to be competitive in the thriving hospitality, tourism and event industry.

Admission is restricted each semester to individuals showing high promise of success in postgraduate studies. In addition to the requirements, other indicators of promise include the applicant’s extracurricular activities, work experience, job responsibilities and leadership experience, which will be considered in making admissions decisions.

To apply, submit the general graduate admissions requirements , as well as the following items by the deadline:

• One official transcript (in a sealed envelope) from each college/university attended
• Goal statement
• Three letters of recommendation
• The GRE/GMAT is not required, however, the Admissions Committee may ask for the GRE/GMAT to strengthen a candidate’s application package.

Rosen College of Hospitality Management News

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Enter your information below to receive more information about the Hospitality and Tourism Management (MS) program offered at UCF.

The Master of Science in Hospitality and Tourism Management enables students to build on their strengths and interests, broaden their knowledge of the industry, sharpen their management skills, and incorporate their professional and extracurricular experiences. The Rosen College of Hospitality Management candidates are especially attractive hires for hospitality and tourism organizations around the globe.

The typical Hospitality and Tourism Management MS candidate:

• Is a professional working in a position related to hospitality, tourism, or events.
• Holds an undergraduate degree in hospitality, business management, or a related discipline.
• Understands that advanced educational training is required to be competitive in the thriving hospitality, tourism, and event industry.

The program offers thesis and non-thesis options. The thesis option is intended for students who are interested in the scientific study of the various aspects of the hospitality and tourism industry and who may anticipate pursuing a doctoral degree or a professional research position. The non-thesis option is intended for students who anticipate a managerial and leadership position in the hospitality and tourism industry. The emphasis of the non-thesis option is on coursework, practical experience, and real-world insight. You can complete your degree either fully online, face-to-face, or customize it through a mix of both to fit your schedule and budget, although the thesis option is not available to students who study fully online. A maximum of three credit hours of restricted elective may be taken as an independent study.

The Rosen College of Hospitality Management aims to provide students with an outstanding graduate hospitality management educational experience and serve other stakeholders with continuing education, research, and service. The College is committed to UCF's goals by providing intellectual leadership through quality hospitality education, international prominence by means of educational and research programs, promotion of a global perspective, nurturing inclusiveness and diversity, and partnerships with local, national, and international hospitality and tourism constituencies.

Please note: Hospitality and Tourism Management (MS) may be completed fully online . However, the thesis option is not available to students who study fully online, and not all elective options or program prerequisites may be offered online. Newly admitted students choosing to complete this program exclusively via UCF online classes may enroll with a reduction in campus-based fees.

International students (F or J visa) are required to enroll in a full-time course load of 9 credit hours during the fall and spring semesters. Only 3 of the 9 credit hours may be taken in a completely online format. For a detailed listing of enrollment requirements for international students, please visit UCF Global . If you have questions, please consult UCF Global at (407) 823-2337.

UCF is not authorized to provide online courses or instruction to students in some states. Refer to State Restrictions for current information.

Program Prerequisites

For students with undergraduate majors in Hospitality Management or Business Administration, there will be no undergraduate course prerequisites, provided they have successfully completed an undergraduate course in statistics or applied quantitative analysis with a grade of "C" or higher.

For industry professionals with an undergraduate degree in a discipline other than Hospitality Management or Business Administration, the following two undergraduate courses "may" be required to be completed with a grade of "B" or higher within the first year of coursework in the program (decisions are made at the discretion of the Graduate Recruitment Team).

• HFT 2401 - Hospitality Industry Financial Accounting
• HFT 3431 - Hospitality Industry Managerial Accounting

Students would also have to have successfully completed an undergraduate course in statistics or applied quantitative analysis with a grade of "C" or higher within the first year of coursework in the program. The following undergraduate courses "may" be required to be completed with a grade of "B" or higher within the first year of coursework in the program (decisions are made at the discretion of the Graduate Recruitment Team).

• Statistics: HFT 3465 or STA 2014 or STA 2023

Degree Requirements

Required courses.

• HMG6228 - Critical Issues in Hospitality Human Resources (3)
• HMG6245 - Managing Hospitality and Guest Services Organizations (3)
• HMG6477 - Financial Analysis of Hospitality Enterprises (3)
• HMG6585 - Data Analysis in Hospitality and Tourism Research (3)
• HMG6596 - Strategic Marketing in Hospitality and Tourism (3)
• HMG6296 - Hospitality/Tourism Strategic Issues (3)

Thesis Option/Nonthesis Option

• An appropriate culminating academic experience is required of all master's degree candidates. For those students in the thesis option, a thesis defense is required. Thesis defenses will be approved by a majority vote of the thesis advisory committee. Further approval is required by the Dean of the Rosen College of Hospitality Management and the UCF College of Graduate Studies before final acceptance of the thesis in fulfilling degree requirements.
• HMG6586 - Research Methods in Hospitality and Tourism (3)
• HMG6971 - Treatise (Thesis OF Research Report) (1 - 99)
• FSS6365 - Management of Food Service Operations (3)
• HMG6227 - Advanced Training and Development in the Hospitality Industry (3)
• HMG6251 - International Lodging Accommodations Analysis (3)
• HMG6267 - Case Studies in Lodging and Restaurant Management (3)
• HMG6291 - Hospitality Entrepreneurship: Concept Creation to Capitalization (3)
• HMG6347 - Contemporary Issues in the Resort Industry (3)
• HMG6446 - Hospitality/Tourism Information Technology (3)
• HMG6476 - Feasibility Studies for the Hospitality/Tourism Enterprises (3)
• HMG6528 - Convention and Conference Sales and Services (3)
• HMG6529 - Contemporary Issues in Resort Sales Management (3)
• HMG6533 - Hospitality/Tourism Industry Brand Management (3)
• HMG6556 - Digital Marketing and Big Data Management for Hospitality and Tourism (3)
• HMG6565 - Social Media in Hospitality and Tourism (3)
• HMG6566 - Principles of Destination Marketing and Management (3)
• HMG6710 - International Tourism Management (3)
• HMG6738 - Tourism Industry Analysis (3)
• HMG6756 - Mega-Events (3)
• HMG6797 - Event Administration (3)
• HMG6466 - Applied Revenue Management Techniques in Hospitality (3)
• HMG6229 - Corporate Social Responsibility and Ethics in the Hospitality and Tourism Industry (3)
• HMG6449 - Smart Travel and Tourism (3)
• HMG6757 - Advanced Theme Park and Attraction Management (3)
• HMG6810 - Food Supply Chain Management (3)
• HMG6811 - Beverage Supply Chain Management (3)
• HMG6224 - Leadership in Hospitality and Tourism (3)
• HMG6223 - Leading Innovation and Change in Hospitality and Tourism (3)
• HMG6299 - Contemporary Issues in Hospitality and Tourism Leadership (3)
• HMG6011 - Contemporary Issues in Event Management (3)
• HMG6568 - Destination Planning for Events (3)
• HMG6481 - Hospitality Intelligence and Analytics (3)
• HMG6221 - Employees Wellbeing in Hospitality and Tourism (3)
• An appropriate culminating academic experience is required of all master's degree candidates. For students in the non-thesis option, an appropriate culminating academic experience is the successful completion of HMG 6296 - Hospitality/Tourism Strategic Issues, a required course in the curriculum that is designated as a capstone course. This capstone course acquaints students with the principles of strategic decision-making in various sectors of the tourism and hospitality industry. Students are required to apply skills, knowledge, and understanding in order to identify areas of concern encountered by managers responsible for formulating and implementing operational strategies.

Independent Learning

• Candidates for the MS degree are constantly challenged with numerous requirements to engage in independent learning during the program of study through special projects and papers. For students in the non-thesis option, an appropriate culminating academic experience is the successful completion of HMG 6296 - Hospitality/Tourism Strategic Issues , a required course in the curriculum that is designated as a capstone course. HMG 6296 should be taken during the final term of study, and enrollment is based on approval. This capstone course acquaints students with the principles of strategic decision-making in various sectors of the tourism and hospitality industry. Students are required to apply skills, knowledge, and understanding in order to identify areas of concern encountered by managers responsible for formulating and implementing operational strategies.

Grand Total Credits: 33

Application requirements.

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Master of Science in Hospitality and Tourism Management

Gain essential skills in executive management, leadership and analytics -- all while staying current on hospitality and tourism industry trends. Learn from leading instructors, tackle real-world challenges, and join a top-ranked program to become a customer experience expert and distinguish yourself in the competitive field of hospitality management.

Ready to Become a Boilermaker?

Leverage innovations to become an effective engineer while delivering customer service excellence..

Elevate your career with Purdue’s online Master of Science in Hospitality and Tourism Management program. Offered by the White Lodging-J.W. Marriott, Jr. School of Hospitality, Purdue’s innovative program is designed for managers in tourism, events, hotels or restaurants. Gain essential skills in executive management, leadership and analytics — all while staying current on industry trends.

Learn from leading researchers, tackle real-world challenges and join a #1-ranked program to become a customer experience expert (UniversityHQ, 2023). Become an experience engineer and stand out in the dynamic field of hospitality and tourism management.

The cost of attending Purdue varies depending on where you choose to live, enrollment in a specific program or college, food and travel expenses, and other variables. The  Office of the Bursar  website shows estimated costs for the current aid year for students by semester and academic year. These amounts are used in determining a student’s estimated eligibility for financial aid. You can also use our  tuition calculator  to estimate tuition costs.

Program Specifics

Learn more about the master of science in hospitality and tourism management.

Learn from Purdue’s acclaimed hospitality and tourism faculty – experts in hotel and restaurant management, customer service innovation and more. Tailor your leadership skills for the unique challenges of the hospitality field, acquire global perspectives for managing diverse organizations, and refine your communication and critical-thinking skills.

REQUIRED CORE COURSES

• Leading People in Service Industries (HTM 50600)
• Integrated Marketing Communications for Service Industries (HTM 50700)
• Cultivating a Service Excellence Mindset (HTM 50800)
• Service Experience Design (HTM 50900)
• Strategic Revenue Management in Service Industries (HTM 51000)
• Strategy in Service Industries (HTM 51300)
• Business Analytics for Service Industries (HTM 51400)
• Consumer Behavior (HTM 50400)
• Hotel Asset Management and Investment (HTM 50500)  
• Cultivating a Service Mindset for Healthcare Professionals (HTM 55300)
• Designing the Patient Experience for Contemporary Healthcare Systems (HTM 55400)
• Investing in Healthcare Human Capital (HTM 55500)
• Other Electives – Students will have the opportunity to choose curated electives to support specific career goals. Please speak to your enrollment counselor for details.

Career Outcomes

Top Job Titles

• General Managers
• Guest Service Representatives
• Food and Beverage Managers
• Night Auditors
• Receptionists

Top Industries

• Hotels and Motels
• Limited- and Full-Service Restaurants
• Event Management

Source: LightcastTM (2023). Unique job postings for July 2022-2023. Projected growth for years 2023-2033.

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Are you ready to join the Purdue  innovators  and  changemakers  always striving to make giant leaps forward in our industries and fields? Start your application today!

You are not alone in taking your next giant leap. Get your questions answered, receive application help, or plan your degree journey by speaking with an enrollment counselor. Request more information today. 

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Tourism Management M.T.M.

CSU's online master's in tourism management helps you develop your business management acumen, enhance your knowledge of industry practices, and understand the social and environmental impacts of global tourism — so you can live the lifestyle you love while working to create positive experiences for others.

Gain the advanced skills to thrive in an evolving industry

Global events, an evolving market, and new technology have all changed the way people engage in tourism activities. As a result, more consumers now seek regional experiences with greater personalization and a focus on sustainable, meaningful, and authentic experiences.

Start building the industry-specific knowledge you need to become a well-rounded leader in a tourism management role.

Learn a whole-system approach

Gain foundational skills as you study a holistic, integrated approach to sustainable tourism management. Explore technological and strategic business solutions that can help you operate a more agile, streamlined operation. Investigate the social and environmental impacts of this evolving industry as you learn to balance the ethical treatment of people and resources while running a profitable venture.

Throughout this master’s program, you will learn:

• Financial management processes and tools
• Effective marketing and communication strategies
• How to use data to gain insight and guide business decisions
• How to strategically and ethically manage both people and resources

Communications for Conservation – Virtual Info Session

Wednesday, October 9, 2024, from 12:00 PM - 12:45 PM Mountain Time

Hosted by Program Coordinator Kathryn Metzger and Faculty Dr. Jamie Dahl

Inspired by exploring the outdoors or regional cultures? Looking to align who you are with what you do? Tourism offers many options for shifting into a new career or advancing into a management role within the industry.

Build the specialized skills to make a meaningful impact on the world while doing something you love.

Gain a competitive career advantage with employers specializing in:

• Hospitality and resort management
• Outdoor and adventure travel
• Tourism management
• Destination management or marketing
• Event management
• Cruise management
• Agritourism

Start your own tourism venture

Our graduates have established roles in a variety of tourism settings all over the country and world. Some examples are numerous hotels, City Parks and Recreation Departments, and more specifically – Beaver Creek Resorts, The Cliff Lodge – Snowbird, Visit Fort Collins, Vail Resorts, U.S. Forest Service, Into the Vineyard - Wine-Inspired Travel, Adventure Sixty North, Natural Habitat Adventures, Colorado Forest Restoration Institute, Yellowstone Campgrounds, Cruise Norway, Steamboat Spring Chamber of Commerce, Universal Studios Beijing, and Taiwan Ministry of Tourism.

Graduates work in tourism positions relating to marketing, operations, event planning, and some have even founded their own companies. This program has helped students enter the tourism industry, as well as elevate their career if they were already in the tourism field.

"My online learning experience with CSU was amazing. All the professors were amazing and got back to me in a timely manner. They are so knowledgeable, helpful, and kind. They answered all my questions. I’m grateful to be part of this community."

Current role : Founder, Adumu Safaris

"The Tourism Management program at CSU significantly elevated my expertise in sustainable tourism and adventure travel and expanded my network of social entrepreneurs. With this knowledge, I established Adumu Safaris, a socially responsible safari tour company aimed at empowering my Maasai tribe in Tanzania through community-accountable ecotourism. CSU's training equipped me with leadership, finance, and sustainable tourism skills, which I now use to create transformative journeys for travelers."

Caroline R.

"My graduate program at CSU has been instrumental in my current position, where I oversee multiple departments within a hotel/lodge. The ski area management certification and M.T.M. skills I gained are vital in running a successful resort. Learning about resort finances, creating memorable guest experiences, and fostering guest loyalty have been invaluable. Connecting with professors, like skiing with one at Snowbird, provided valuable insights. My advice to current and prospective students: Engage with professors to gain informative career guidance. CSU's program equipped me with the knowledge and tools necessary for success in my industry, particularly in hotel operations and finance."

As a student in CSU’s online tourism management master’s program, you receive the same education, learn from the same faculty, and earn the same regionally accredited degree as students on campus. Additionally, you can expect:

• The Ability to Graduate in Less than a Year: In just nine months you can earn an industry-specific master’s degree that helps set you apart when seeking employment or advancement in the tourism industry.
• A Focus on People and the Planet: Learn to provide meaningful travel experiences for clients while making business decisions grounded in sustainability and social responsibility. Explore the types and extent of tourism impacts on natural resources. Discover methods for reducing the ecological footprint of tourism activities and destinations. Learn how to increase tourism's contribution to natural resource conservation while improving human welfare in the process.
• Preparation in Fact-Based Decision-Making: This program incorporates courses in global tourism policy (NRRT 662) and two courses in quantitative analysis (NRRT 601 and 602) to equip you with the knowledge needed to make smart, meaningful business decisions driven by data.

Julia Branstrator, Ph.D.

Dr. Julia Branstrator brings a multidisciplinary approach to conservation social science spanning international sustainability studies in hospitality, tourism, and technology. Julia’s teaching philosophy is to creatively engage students in the classroom by incorporating students’ backgrounds, identities and knowledge to guide lessons while drawing from her own research and work experience. Her latest research (conducted within the Cavaliere Tourism and Conservation Lab) has focused on biocultural conservation through tourism, the relationships between technology, identity and emotion in gateway community tourism crisis and disaster management, and feminist methodologies for sustainable futures in tourism. Outside the classroom, you may find Julia biking, hiking with her dog (Aloy), or enjoying the communities of Fort Collins through volleyball, gaming, or concerts.

Alan Bright, Ph.D.

Alan's teaching responsibilities include on-campus and distance coursework for the M.T.M. program and courses in the natural resource tourism program. Alan's primary research interests center around theoretical applications of social psychological constructs toward the management of natural resources, including values, attitudes, behavior, and the complexity with which people think about issues. These constructs are also considered in the context of attitude and behavior change. Alan's teaching interests focus on development and administration of coursework in the tourism undergraduate and graduate programs.

Christina T. Cavaliere, Ph.D.

Cavaliere is an environmental social scientist with a focus on linking tourism and biocultural conservation. Her areas of research involve the human dimensions of socio-ecological systems including tourism impacts. She serves as an Assistant Professor of Human Dimensions of Natural Resources in the Warner College of Natural Resources at Colorado State University in Fort Collins, Colorado. Dr. Cavaliere investigates aspects of sustainability and climate change impacts related to gender, conservation, aviation, wildlife, and governance. View Dr. Cavaliere’s full bio .

Stuart Cottrell, Ph.D.

Stuart teaches courses in ecotourism, sustainable tourism development, protected area management, and research in human dimensions of natural resources. His research focus includes sustainable tourism, travel and tourism behavior, visitor impact management, and public perceptions of landscape disturbance issues. Present projects involve a National Science Foundation grant to examine land management agency and water provider perception of pine beetle impacts on water quality. As a former resident fellow with the School for Global and Environmental Sustainability, Stuart conducted a preliminary study of the impacts of mountain pine beetle infestation on recreation and tourism, which led to the present NSF project. One of the highlights of Stuart's teaching involves the monitoring of diseased corals and volunteer based conservation projects for an NGO in the Bahamas.

Sunshine Swetnam, Ph.D.

Dr. Sunshine Swetnam is a Colorado Native, long-time skier, wilderness lover, and educator who believes in the empowerment of others. She is learner-centered, with the philosophy of stewardship at her core. She hopes to educate more people about the environment, the earth, and sustainability with the intent that they fall in love enough to want to take care of our home. She welcomes others and would love to connect if you see her on campus!

Sarah Walker, Ph.D

Dr. Sarah Walker’s research uses an environmental justice lens to investigate the role well-being can play in helping us better understand people’s relationships with their environments. Specifically , she studies human well-being in the context of climate resilience and adaptation in vulnerable communities around the world. Her work also investigates the well-being benefits of spending time in nature. Sarah received her PhD from Colorado State University and is currently completing her post-doctoral training at University of Colorado Boulder. She’s an avid hiker and cyclist, and loves being in the classroom with students.

Lina Xiong, Ph.D.

Lina Xiong is an assistant professor in the Department of Human Dimensions of Natural Resources. She is also called "Dr. Bear," because her last name in Chinese means bear. Dr. Bear came to the U.S. in 2006 from mainland China. Lina completed her Ph.D. in Business Administration from Temple University in Philadelphia. Before coming to CSU, Dr. Bear had taught many business courses in the College of Business at Marshall University. Her teaching assignment at CSU includes tourism strategic management, tourism marketing, and advanced lodging in the Master of Tourism Management program. She is also responsible for developing several M.T.M. courses in mandarin. Dr. Bear's research interests include service management, internal branding, employee brand motivation, and customer loyalty. She has published several articles in hospitality management journals. Recently, Dr. Bear's dissertation, titled, "Employee Brand Internalization: The Central Route to a Brand Aligned Workforce," has received a Highly Commended Award of the 2014 Emerald/EFMD Outstanding Doctoral Research Awards in the Hospitality Management category. This is a prestigious international annual award presented by Emerald and the European Foundation for Management Development (EFMD). She has worked in hospitality and tourism businesses in both China and the U.S.

What is tourism management?

Tourism management is a field of study that explores the theory and practice of creating, overseeing, and marketing tourism ventures. Management professionals in the tourism industry typically require skills in leadership, finance, and business operations. The online tourism management program offered by CSU has a unique focus on natural resource management and tourism policy.

What can I do with a degree in tourism management?

As the industry continues to evolve, there are many new and unique opportunities for professionals with an advanced tourism management degree. Graduates of the online Master of Tourism Management program will be qualified to work in fields that include: hospitality and resort management, outdoor and adventure travel, event management, agri-tourism, ecotourism, and more. Anyone intending to create their own tourism enterprise will also benefit from completing this program.

Why study tourism management?

There are numerous rewarding career opportunities in the tourism industry for people with the right skills. In the U.S. alone, tourism supports more than 15 million jobs and generates nearly $2 trillion in economic output, according to the U.S. Travel Association. Working in this industry is often appealing to individuals with a passion for travel, exploration, adventure, and the outdoor lifestyle. The primary goal of tourism ventures is to provide customers and clients with positive experiences.

What jobs can I get with a tourism management degree?

Graduates of the tourism management master’s program gain the managerial skills to create entrepreneurial ventures, or take leadership roles in the industry. Career opportunities in tourism management range from agri-tourism to hospitality and resort management. Students gain the skills to build careers as tourism program directors, event coordinators, sales managers, account executives, marketing managers, customer experience managers, and many others.

What is the average salary for hospitality and tourism?

Salaries vary widely in the hospitality and tourism industry depending on the specific job, region, and other factors. According to Glassdoor, the average annual salary (U.S.) for a tourism marketing manager is $80,673, and the average salary for a hotel manager is $59,461. The median annual salary for a resort manager is $46,342, according to PayScale.com.

What is sustainable tourism management? What is ecotourism management?

Sustainable tourism management is an approach to the business of tourism that values the environment and social responsibility as much as profit. Ecotourism is a subset of sustainable tourism that primarily focuses on exotic, remote, and/or threatened natural areas such as rainforests, coral reefs, and other fragile ecosystems. The typical goal of ecotourism is to promote the conservation of these areas by helping tourists experience them while creating minimal or no environmental impact. A portion of profits from some ecotourism ventures may also be used to help fund various conservation efforts.

Can I get a graduate certificates along with this master’s degree?

Yes. You can apply up to 12 credits of the Communication for Conservation certificate toward the Master of Tourism Management degree.

What is the average timeframe to complete the program?

The online Master of Tourism Management can be completed in two semesters. However, for students who are working full-time, this is likely an unrealistic timeframe. The average student completes the program in two years, but some students may take longer. The flexible, online program allows you to earn your degree at a pace that suits your lifestyle and goals.

Are summer classes an option?

No. All coursework in the program is during the fall and spring semesters.

What fees should I expect to pay in addition to tuition?

In addition to the tuition, students will pay a $32/semester technology fee. There will also be an added cost for books and texts.

The Master of Tourism Management requires completion of 30 credits, with a minimum of four elective credits.

All courses are eight weeks with some courses offered the first part of a semester and others in the second part of a semester. Please work with a Program Coordinator to determine your approved course plan:

Kathryn Metzger Program Coordinator, Tourism Enterprise Program (970) 491-7617 [email protected]

Linda Sawyers Program Coordinator, Tourism Enterprise Program (970) 491-7592 [email protected]

M.T.M. Curriculum

Fall semester: first 8-week session.

• NRRT 600 – Tourism Industry Concepts and Practices (2 cr.)
• NRRT 620 – Organizational Management in Tourism (2 cr.)
• NRRT 655 – Tourism Marketing Concepts and Applications (2 cr.)
• NRRT 679A – Current Topics in Nature-Based Tourism (1 cr.)

Fall Semester: Second 8-week Session

• NRRT 608 – Nature, Outdoor Recreation - Human Well-Being (2 cr.)
• NRRT 615 – Sustainable Tourism Development Foundations (2 cr.)
• NRRT 650 – Financial Management in Tourism (2 cr.)
• NRRT 679B – Current Topics in Nature-Based Tourism (1 cr.)

Spring Semester: First 8-week Session

• NRRT 601 – Quantitative Analysis in Tourism I (2 cr.)
• NRRT 677 – Project Management and Event Planning (2 cr.)
• NRRT 671 – Strategic Management for Travel and Tourism (2 cr.)
• NRRT 567 – Tourism Entrepreneurship (2 cr.)

Spring Semester: Second 8-week Session

• NRRT 609 – Tourism and Conservation (2 cr.)
• NRRT 625 – Communication/Conflict Management in Tourism (2 cr.)
• NRRT 678 – Tourism Leadership (2 cr.)
• NRRT 667 – Applied Experiential Learning in Tourism (2 cr.)

Elective Options:

Students can take the electives listed below or other electives may be approved by an advisor.

You may substitute some of the M.T.M. courses with electives from the Communication for Conservation graduate certificate program.

The are some additional options, such as RRM 520 – Lodging Management , available as well. Please contact your Program Coordinator to determine your approved course plan.

Application Deadlines

Start your application online and upload materials directly into the online system. You can save your progress and return any time.

Applications are reviewed once they are completed. You can expect to be notified of your application status within two weeks of submitting all application materials.

1 Review Admission Requirements

The tourism management master's degree requires that students have the following:

• Bachelor's degree from a regionally-accredited institution.
• A 3.0 GPA on all undergraduate coursework. For applicants who do not meet the 3.000 cumulative GPA requirement, this is an alternative admission pathway. Applicants can gain formal admission if they have a cumulative GPA between 2.800 and 3.000 or have a cumulative GPA below 2.800 and have taken six credits of regular, graduate‐level coursework (500 level or higher) at CSU and obtain a B or better in all courses.
• GRE scores are not required.

2 Prepare Application Materials

• A Statement of Purpose essay describing how this program aligns with your goals and why you’re applying for this degree.
• Your Resume or Curriculum Vitae (CV).
• Two letters of recommendation (generally from professional or academic references).
• One transcript from EACH university attended (if previous course work has been completed at Colorado State University-Fort Collins, transcripts are not required).

Please Note: Students may be unconditionally admitted and registered in their first semester of courses with an unofficial transcript. Official transcripts must be submitted, prior to or during your first semester, before you can register for your second semester of graduate work. Failure to meet this condition will result in your dismissal from the Graduate School.

• Digital Transcripts must be submitted by the originating institution using a secure service such as parchment, eScrip-Safe, the National Student Clearinghouse, or e-Quals. Transcripts received via e-mail are considered unofficial. Use institution code 4075 for Colorado State University or [email protected] if the secure service requires an email address.
• Graduate Admissions
• Colorado State University - Office of Admissions
• 1062 Campus Delivery
• Fort Collins, CO 80523-1062

3 Complete Online Application

Complete the online graduate application and pay the nonrefundable application processing fee (payable online). As soon as you have completed the required information, please submit your application. Your application will not be reviewed until it is complete and all required materials have been received.

• Select "Tourism Management (M.T.M.) – Distance" when choosing the program of study.

4 Request Official Transcripts

Request one official transcript of all collegiate work completed from all institutions attended. Transcripts from Colorado State University are not required. Transcripts must be received directly from the originating institution to be considered official.

Electronic (preferred): Digital Transcripts must be submitted by the originating institution using a secure service such as parchment, eScrip-Safe, the National Student Clearinghouse, or e-Quals. Transcripts received via emails are considered unofficial. Use institution code 4075 for Colorado State University or [email protected] if the secure service requires an email address.

Mail (if necessary) Graduate Admissions Colorado State University – Office of Admissions 1062 Campus Delivery Fort Collins, CO 80523-1062

Check Your Application Status

View your application status at any time to ensure your application checklist is complete or to check on updates.

For International Applicants

Proof of English language proficiency is required for applicants from countries or United States territories where there are official languages other than (or in addition to) English. This includes the U.S. territories of American Samoa, Guam, the Northern Mariana Islands, and Puerto Rico.

Learn more about English language proficiency requirements .

We love learning about your goals and answering any questions you have.

Program Details

• 3.0 GPA on all undergraduate coursework
• Math Entrance Exam scores recommended for applicants who have not taken the required prerequisites within the past 10 years

Application Dates

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Home » Tourism Management (M.T.M.)

Tourism Management (M.T.M.)

Colorado State University’s Master of Tourism Management program teaches the skills needed by future leaders of the rapidly expanding global tourism industry.  Our holistic approach blends sustainable tourism practices, strategic analysis and industry expertise based on input from our  Advisory Board .

The demands and complexities of the tourism system today require a holistic approach to advanced education. We provide an exceptional educational opportunity in an interdisciplinary nine-month accelerated master’s program with an emphasis on applied and experiential learning. Our students graduate with the skills and industry connections critical to the successful start or advancement of their careers in tourism management. Come talk to us and learn the business of Tourism Naturally.

Master of Tourism Management (MTM)

Areas of study.

• Tourism Management
• This program is offered on-campus and online.
• Contact your department representative or request more program information .
• Check out department requirements and resources from your department’s website.
• This program is offered online at a distance; resources for distance students are available through the CSU Online website.
• When you’re ready to take the leap, start your application .

Accelerated Master’s Program

Earn your master’s degree in less time and at a significant cost savings. Visit our Accelerated Master’s Program webpage to learn about your eligibility for this AMP. Contact your department representative to learn about the application process.

Requirements

Coursework, credit requirements, and more information is available in the Colorado State University general catalog . Please contact your department representative with program-related questions.

Student Employment

Graduate students interested in employment positions (GTA, GRA, GSA appointments and hourly positions) should contact their advisor and their departmental graduate coordinator for the process to apply.

Financial Aid

• Financial aid resources available through the Office of Financial Aid website.
• Your department may have financial aid options available and please check our financial resource section for additional opportunities.

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Online MS in Hospitality and Tourism Management

White Lodging-J.W. Marriott, Jr. School of Hospitality and Tourism Management

Explore where an online MS in hospitality and tourism management can take you

With a revitalized industry and more opportunities for customer experience innovation, there has never been a better time to elevate your management skills. Whether you want to advance your management career in the restaurant industry, take the lead within full-service hotels or begin your journey at the corporate level, Purdue University’s online Master of Science in hospitality and tourism management will fuel your career.

Take your management skills to the next level with a hospitality management degree at Purdue

Offered through the White Lodging-J.W. Marriott, Jr. School of Hospitality and Tourism Management (HTM), Purdue’s online hospitality and tourism management master’s program is ideal for managers who have three to five years of experience working in tourism, events, hotels or restaurant management. The program’s updated curriculum teaches foundational skills that are relevant to all areas of hospitality and management while covering emerging topics and trends in the industry.

Master the executive management, leadership and analytical skills you need to advance your career on your journey toward becoming a customer experience expert. You’ll also have opportunities to network with other accomplished professionals, apply new knowledge to your current position and distinguish yourself as a leader in the field. Explore hospitality and tourism management careers.

Experience the Purdue difference in customer experience management

In the online MS program, you will learn from leading researchers in hospitality and tourism management and evaluate real-world challenges to create innovative solutions with the help of skilled managers. The innovative hospitality curriculum will also give you the skills needed to manage top-performing companies in the hospitality sector. These include:

• Advanced management and leadership to help your organization navigate planned and unplanned change.
• Human resources, operations management, marketing and finance to enhance your resume and boost your business mindset.
• Critical thinking and problem solving to develop innovative solutions to industry challenges.
• Quantitative and data analysis to drive informed business decisions.

BEST ONLINE MASTER’S IN HOSPITALITY MANAGEMENT

University HQ, 2024

University HQ has ranked Purdue’s program No. 1 in its list of Best Online Master’s in Hospitality Management in both 2023 and 2024.

University HQ has ranked Purdue’s program No. 1 in its list of Best Online Master’s in Hospitality Management in 2023. Criteria for the ranking includes acceptance, retention and graduation rates; graduating salaries; reputation in the industry; and expert opinions.

Program Quick Facts

Degree Type : Master of Science

Format : 100% Online

Program Length : Two years (30 credits)

Weekly Commitment : 15-20 hours

Department/School : Hospitality and Tourism Management

Learn from award-winning faculty

With expertise in hotel and restaurant management, event design, customer service innovation, and more, Purdue HTM faculty are renowned for their teaching skills. They work to give you the skills needed to confidently lead your organizations and take customer experiences to the next level. Learn more about our team of faculty experts .

Refine your management style and leadership skills

The hospitality and tourism industries are part of a niche market with their own sets of values and challenges. Purdue’s online hospitality degree program ensures you possess the latest information to develop your leadership style and make effective management decisions. Through the coursework, you’ll learn critical leadership skills, including business analytics, finance, marketing and human resource management.

Gain a broader perspective

Many of Purdue’s HTM instructors have a wealth of experience in hospitality and tourism management, which they draw on in preparing you to manage complex organizations. The coursework also takes on a global perspective, allowing you to explore business concepts through a lens of cultural awareness and diversity to improve your overall professionalism, communication and critical-thinking skills.

Is the online program as credible as the degrees offered on campus at Purdue?

Yes, the online program is as reputable and rigorous as an on-campus program. You will be taught by the same experienced Purdue instructors as our on-campus students, and, upon graduation, you will receive the same Purdue diploma as your on-campus peers. Assignments and projects may differ slightly to work with the online format, and the curriculum was developed to meet the specific needs of midcareer hospitality professionals.

How do online classes work?

Most coursework is asynchronous, meaning there are not specific times you need to be online. When you start the program, you will be given access to a virtual classroom interface. Your instructor will post coursework, syllabi, assignments and messages every week. You will also use discussion boards, e-mail and chat to communicate with your classmates and your instructor. You can log in and do your coursework at any time that is convenient for you, but you must turn in your assignments by the deadlines your instructor sets.

As an online student, you should plan to devote 15-20 hours each week to coursework, depending on your study habits.

What do I do if I have a question about homework or need help with a technical issue?

The faculty and staff at Purdue are dedicated to your success. Your instructor will set weekly times for one-on-one electronic consultations and will answer emails in a timely fashion. Technical support staff are available to help you handle hardware and software issues, and we have dedicated staff available to talk to you about financial aid, scheduling or any other administrative issues.

For what careers will this degree prepare me?

Hospitality professionals work in a broad range of companies across hotels and lodging, restaurants, attractions and events, cruise lines, and destination marketing organizations.

Among other positions, you will be prepared for the following careers:

• General manager
• Director of operations
• Business development director
• Finance director/controller
• Food and beverage director
• Director of finance
• Director of facility operations
• Human resources director
• Conference director
• Special events director/event producer

This program can also help you on your journey to pursue a C-suite position, including the following:

• Chief information officer
• Vice president of operations

Is work experience required to apply?

Three years of work experience is recommended for those applying to the program. Most students will be in the early-to-middle stages of their career and have a general understanding of practices in the hospitality field.

How will I be graded?

You will be graded based on your performance in class. The courses will have various methods for grading depending on the specific requirements for a given class. You can expect to experience any combination of discussion boards, case studies, final projects, group work or graded reports. View the Purdue grading scale for more information.

What will the diploma say?

Your diploma will read “Master of Science in Hospitality and Tourism Management.”

Is there financial aid available for the program?

Yes, financial aid may be available. Please contact Purdue’s Division of Financial Aid to learn more about how to finance your online or hybrid degree.

How frequently does this program start?

There are three starts for this program – fall, spring and summer semesters.

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International Tourism Management and Marketing MSc

• Full-time: 12 months
• Part-time: Not available
• Start date: September 2025
• UK fees: £15,800
• International fees: £28,200
• Entry requirements: 2:1

Course overview

Tourism is an enduring industry that offers numerous worldwide career opportunities. Our course will give you a complete set of essential business and marketing skills, with the potential to excel in global tourism management positions.

You will gain an in-depth understanding of fundamental principles such as international business strategy, sustainable tourism management and business economics. Through our optional modules, you can then specialise in areas that align with your career goals, including branding, digital marketing, corporate strategy and human resource management.

Through the company-based project or dissertation you'll complete in the summer, you will demonstrate the practical application of your skills and knowledge through independent research relating to international tourism management and marketing.

You have the option to take industry-recognised digital qualifications by Microsoft and SAP alongside your course, which will develop your digital skills .

This advanced degree from Nottingham will help to bring you to the notice of prestigious employers who are looking for the skillset you will have, to make a real impact in their business.

Why choose this course?

in the world and Top 20 in the UK

QS World University Rankings: Masters in Marketing Rankings 2023

Triple accredited

Part of an elite group of business schools worldwide to gain ‘triple crown’ accreditation

EQUIS , AMBA and AACSB accredited

Gain digital skills

Business School students have the opportunity to gain digital skills with industry-recognised Microsoft and SAP certifications

Watch the video

More than 27,000

Business School alumni connect you to a powerful global network of business contacts

83% of our research

ranked as world-leading or internationally excellent

Research Excellence Framework

Course content

Across the autumn and spring semesters, you will take 120 credits of taught modules. Each module typically consists of 10 two to three hour sessions.

You will complete a 60-credit dissertation over the summer, and will be allocated an appropriate dissertation supervisor who will oversee your progress.

• Course structure

Semester one

Core modules.

This module covers:

• the global tourism industry structure and organisation
• international tourism markets and tourist behaviours
• destination marketing and branding
• international tourism impacts and sustainability challenges
• governance and international relations
• international tourism environment and exogenous factors

The module covers the following:

• Key concepts of business economics
• Firms and market power
• Market structure and government policy
• Government intervention
• International trade 
• International capital and other factor flows
• The macroeconomic environment
• Balance of payments and Forex 
• Macroeconomic policy

The module covers operational perspective on:

• nature of marketing in the global economy
• managing products, services and brands
• new product development
• integrated marketing communications
• internal marketing
• managing distribution channels
• experience marketing
• sustainable marketing

Semester two

Possible topics include:

• the research process in marketing contexts
• interviews and focus groups
• observation and ethnography
• analysing qualitative data
• evaluating and presenting data
• designing and conducting survey research
• experimental design
• T tests and chi square
• ANOVA and regression analysis
• factor analysis
• writing research proposals

This module is concerned with providing an understanding of the theoretical and practical issues relating to environmental, economic and socio-cultural sustainability in tourism. A day-long compulsory field trip forms an integral part of the teaching of this module.

Topics covered may include:

• tourism management for natural resources
• ecotourism and nature-based tourism
• socio-cultural sustainability
• stakeholder engagement
• community wellbeing
• economics of sustainable tourism
• social impact of tourism

Optional modules

30 credits from:.

The module provides an introduction and overview to branding and marketing communications research. It explores the nature of branding and marketing communications practice and theory.

The content of this module will serve as an introduction to the main theoretical and managerial concepts and issues in the area of business-to-business marketing and will focus on aspects of strategic marketing relationships between companies and other stakeholders. Possible topics may include:

• What is a market? A service ecosystem approach to understanding markets
• Organisational buying behaviour and market structures
• How do markets work? Creating and shaping new markets and maintaining market dynamics
• Market relations and sustainable competitive advantage
• Forming business networks: business network partnership attraction
• Business-to-Business marketing strategies
• Innovation in business networks
• Managing business networks: communication, coordination and learning in business networks
• Strategic market relations in the digital world 
• Branding and building loyalty: value co-creation in network partnerships

The module covers:

• Strategic analysis
• Industry analysis
• Positioning
• Creating and sustaining competitive advantage
• Diversification
• Strategic decision making
• Strategy practice and implementation
• Strategy and organisation
• Strategic leadership

Lecture topics may include digital marketing definition and concept, digital marketing media, digital marketing communication strategy, digital advertising, social media marketing, email marketing, mobile marketing, content marketing, e-commerce vs digital vs internet marketing.

The E-Business module is aimed at future managers and business people who want to know how information and communications technologies (ICTs) can help them to be successful in their careers by understanding how companies use these technologies.

Aims of the module:

• To familiarise the strategic management issues and technology developments associated with e-business
• To provide a solid strategic business view of the uses of web technologies and information systems
• To help understand how and why e-businesses are successful or not, i.e. what makes them 'tick'

The intricacies of managing the human resources within the business context are developed in this module. It examines processes, practices, and procedures associated with HRM management and administration that an employer/manager needs to be familiar with, and analyses the current best practice in the HR function.

The module examines theories of firm internationalisation and various strategic choices facing international managers. Detailed case-studies are examined, illustrating more general points by referring to firms and entrepreneurs that have set important benchmarks in business performance and globalisation.

This module aims to give you a theoretical understanding and practical experience of launching a new entrepreneurial venture. In so doing, this capstone module enables you to comprehend the role of, and conflicts and interdependencies between, different business and management disciplines; thus, it provides you with an insight into how decision-making in each area can impact on the overall performance of the firm. The module also aims to foster reflexive practice to facilitate lifelong learning.

Sustainable companies are those that are managed in socially, economically, and ecologically responsible ways. Today's managers are expected to understand the impact of management decisions and practices on the environment and society.

This module considers how sustainability principles are applied in organisations, and how to manage for sustainability. Through use of multiple learning approaches, the module enables you to practically interact with real businesses to address some sustainability challenges faced by the organisation.

The module introduces the you to frameworks and theories use to critically assess sustainability, and to integrate sustainability into the business strategy.

The module enables you to develop an understanding of the practical dilemmas facing businesses as they seek to respond to multiple, and often, conflicting stakeholders expectations. You will be expected to critically reflect upon your practical experiences and capture these using a learning journal.

This module requires students, working as groups, to undertake research in a topic which is relevant to business, management, marketing, finance, accounting, or information system.

You must choose their research topic that is relevant to their named degree programme. The specific topic is subject to a formal approval process. The module is intended for students to apply knowledge, concepts, skills, and techniques, acquired during the taught stage of their programme to real-world, business scenarios. Students will be presented with real-word business problems for which they are required to review relevant literature, conduct research, analyse data, and formulate viable solutions.

This module develops a knowledge and understanding of:

• Tools and techniques for transforming qualitative and quantitative data into useful information for business analysis and decision support
• Being able to think critically and be creative: manage the creative processes
• Being able to solve complex problems and make decisions
• Project management skills
• Report writing skills
• Presentation skills

Independent research on a topic related to international tourism management and marketing wherein students will work on an applied project or company-based project.

Independent research on a topic related to international tourism management and marketing wherein students will have choose of traditional dissertation structure, applied project or company-based project

Learning and assessment

How you will learn.

The course contains different forms of learning activities from formal lecture to interactive workshops. We will also invite the industry leaders to share their experience and knowledge.

Digital professional skills certifications

We offer the opportunity for you to take industry-recognised Microsoft and SAP certifications alongside your degree programme. This will enhance your digital capability, differentiate your CV and help you stand out to future employers. Find out more on our digital professional skills website .

How you will be assessed

• Dissertation
• Examinations
• Research project
• Presentations

Different assessment strategies are adopted, including group projects, individual essays, presentations, exams etc. Modules are assessed at the end of the relevant semester.

Contact time and study hours

For modules that are 10 credits, you will have around 100 hours per modules (including contact time and independent study). The contact hours for a 10 credits module is around 30 hours.

You will take around three modules in the first semester and around five modules in the second semester.

Entry requirements

All candidates are considered on an individual basis and we accept a broad range of qualifications. The entrance requirements below apply to 2025 entry.

• Home / UK students
• EU / International students

Alternative qualifications

Meeting our english language requirements.

If you need support to meet the required level, you may be able to attend a presessional English course. Presessional courses teach you academic skills in addition to English language. Our  Centre for English Language Education is accredited by the British Council for the teaching of English in the UK.

If you successfully complete your presessional course to the required level, you can then progress to your degree course. This means that you won't need to retake IELTS or equivalent.

For on-campus presessional English courses, you must take IELTS for UKVI to meet visa regulations. For online presessional courses, see our CELE webpages for guidance

Visa restrictions

International students must have valid UK immigration permissions for any courses or study period where teaching takes place in the UK. Student route visas can be issued for eligible students studying full-time courses. The University of Nottingham does not sponsor a student visa for students studying part-time courses. The Standard Visitor visa route is not appropriate in all cases. Please contact the university’s Visa and Immigration team if you need advice about your visa options.

We recognise that applicants have a variety of experiences and follow different pathways to postgraduate study.

We treat all applicants with alternative qualifications on an individual basis. We may also consider relevant work experience.

If you are unsure whether your qualifications or work experience are relevant, contact us .

You are required to submit a personal statement and a list of modules being studied in the final year (for applicants who have not yet completed their undergraduate degree).

Please note: this is a highly competitive course and there are a limited number of places available. The school reserves the right to close applications when capacity is reached – this may be ahead of the advertised closure date for PGT courses. Early applications are encouraged to avoid disappointment.

Our step-by-step guide covers everything you need to know about applying.

Where you will learn

Jubilee campus.

Jubilee Campus has eco-friendly buildings, alongside green spaces, wildlife and a lake. 

This campus is home to our business, education and computer science schools, as well as a sports centre and student accommodation.

You can walk to  University Park Campus  in around 20 minutes or catch a free hopper bus. Nottingham city centre is 20 minutes away by public bus.

Additional information for international students

If you are a student from the EU, EEA or Switzerland, you may be asked to complete a fee status questionnaire and your answers will be assessed using guidance issued by the UK Council for International Student Affairs (UKCISA) .

These fees are for full-time study. If you are studying part-time, you will be charged a proportion of this fee each year (subject to inflation).

Additional costs

All students will need at least one device to approve security access requests via Multi-Factor Authentication (MFA). We also recommend students have a suitable laptop to work both on and off-campus. For more information, please check the equipment advice .

As a student on this course, you should factor some additional costs into your budget, alongside your tuition fees and living expenses.

You should be able to access most of the books you'll need through our libraries, though you may wish to purchase your own copies or more specific titles.

There are many ways to fund your postgraduate course, from scholarships to government loans.

We also offer a range of international masters scholarships for high-achieving international scholars who can put their Nottingham degree to great use in their careers.

Check our guide to find out more about funding your postgraduate degree.

• Careers advice
• Job prospects

We offer individual careers support for all postgraduate students .

Expert staff can help you research career options and job vacancies, build your CV or résumé, develop your interview skills and meet employers.

Each year 1,100 employers advertise graduate jobs and internships through our online vacancy service. We host regular careers fairs, including specialist fairs for different sectors.

International students who complete an eligible degree programme in the UK on a student visa can apply to stay and work in the UK after their course under the Graduate immigration route . Eligible courses at the University of Nottingham include bachelors, masters and research degrees, and PGCE courses.

Graduate destinations

Career destinations for our postgraduates include:

• accountants
• finance and investment analysts and advisers
• marketing associate professionals
• human resources managers
• management consultants
• business analysts
• business development managers
• financial managers
• data analysts

Some MSc graduates have gone on to doctoral studies, others have become entrepreneurs. Our Ingenuity Lab has supported a number of our MSc graduates in starting their own company.

Career progression

86.2% of all postgraduates from Nottingham University Business School secured graduate level employment or further study within 15 months of graduation. The average annual salary for these graduates was £31,419.*

* HESA Graduate Outcomes 2019/20 data published in 2022. The Graduate Outcomes % is derived using The Guardian University Guide methodology. The average annual salary is based on graduates working full-time within the UK.

The Teaching Excellence Framework (TEF) is a national grading system, introduced by the government in England. It assesses the quality of undergraduate teaching at universities and how well they ensure excellent outcomes for their students in terms of graduate-level employment or further study.

This content was last updated on Monday 01 July 2024. Every effort has been made to ensure that this information is accurate, but changes are likely to occur given the interval between the date of publishing and course start date. It is therefore very important to check this website for any updates before you apply.

Classes on the Columbia campus beginning at 5 p.m. Thursday, Sept. 26 and all classes scheduled for Friday, Sept. 27 will be virtual. sc.edu/weather

• College of Hospitality, Retail and Sport Management
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• Degree Programs
• International Hospitality and Tourism Management, M.I.H.T.M.

Master of International Hospitality and Tourism Management

The University of South Carolina’s Master of International Hospitality and Tourism Management degree is designed for industry professionals who want to advance their careers. 

Learn from world-renowned scholars and industry experts at one of the top graduate programs in the country. The University of South Carolina's School of Hospitality and Tourism Management is ranked No. 1 among Southeastern Conference Schools for hospitality and tourism management.

Degree Program Highlights

• 30 credit-hour program: Earn your master’s degree in one year!
• Flexible curriculum delivery: Study online or on campus.
• Thesis and professional tracks.
• Learn from global scholars and industry leaders

Alumna Spotlight

Laurie Savidge realized the work of a coastal resort only begins with hospitality. Today, this business professional works to protect the natural world, too.

Career Success

Mamee Groves (left), a two-time USC graduate and MIHTM alumna, is senior director of food and beverage for Hilton North America. She remains active with HRSM as an adjunct professor and participates in panel discussions for the college as well.

On Your Schedule

Students have the option to earn their master's degree in hospitality and tourism management on campus or via distance learning and at their own pace. Synchronous distance delivery using Adobe Connect provides remote students with an engaging, interactive classroom experience where they learn in real time with on-campus classmates and professors. Additional asynchronous course options give students the flexibility to complete courses online and at their convenience. 

Customized Curriculum

The degree program includes 30 credit hours of innovative classes covering specialized topics in business analytics, strategic leadership, marketing and social media, customer experience management, talent management and finance. Elective courses and field projects allow students to tailor their degree to their interests, including international learning opportunities. Thesis (research) and non-thesis (professional) tracks are available to match students’ career objectives.

Industry Innovation

The School of Hospitality and Tourism Management is home to world-renowned scholars, industry experts and impactful research centers that provide opportunities for students to get involved in cutting edge research:

• SmartState Center of Economic Excellence in Tourism and Economic Development 
• International Institute for Foodservice Research and Education
• International Tourism and Research Institute
• Wine and Beverage Institute

Graduate Spotlights

Three ways to get started.

• For current bachelor’s degree students, the accelerated bachelor’s to master’s program allows you to start taking graduate classes as part of your undergraduate coursework. This option is perfect for any student who wants to graduate with two degrees in less time.
• Working professionals and alumni who aren’t ready to commit to earning their master’s can take a “test drive” of up to two classes as a non-degree seeking student. Those classes will count towards a master’s degree if the student later decides to join the program. Prospective students interested in this option can fill out our interest form or visit the graduate school’s non-degree seeking student application .
• And for students who have their undergraduate degree and are ready to earn their master’s, we accept new students throughout the year and can create a course plan that matches your career goals and schedule. More information on how to apply to the MIHTM program is below.

Application Deadlines

• Spring semester: November 15
• Summer session: May 1
• Fall Session: July 1

International student deadlines are one month earlier.

Admission Requirements

All applicants for the MIHTM program must apply through the  Graduate School . For more detailed information about the specific degree requirements, please visit the academic bulletin . Prospective students should complete the main application form and pay the $50 application fee online. In addition, applicants must send all supporting material directly to the Graduate School. 

The following supporting material is required with the application:

• A current resume.
• A one- to two-page statement of career objectives that states how the MIHTM curriculum will help the applicant achieve their career objectives.
• At least two letters of recommendation, with at least one from a current or former professor who can comment on the applicant’s ability to succeed in graduate studies. Applicants will send out requests for letters of recommendation from within the ApplyWeb application. The Graduate School does not accept recommendations sent directly from applicants.
• One official transcript from each college or university attended (undergraduate and, if applicable, graduate). Successful applicants generally have a GPA of 3.0 or above (on a 4.0 scale).  
• Official Graduate Management Admission Test (GMAT) or Graduate Record Exam (GRE) scores. Successful applicants generally score at least 500 (verbal and quantitative combined) on the GMAT or at least 300 on the GRE.  GMAT/GRE scores more than five years old will not be accepted under any circumstances. The codes for submitting scores are JV2 (GMAT) and 5818 (GRE).
• Applicants whose native language is not English must submit TOEFL or IELTS scores. International applicants who have received a degree from a college or university in the United States are not required to submit a TOEFL or IELTS. Test scores are valid for two years only.

Here to Help

Want more information or to speak with someone regarding our Master of International Hospitality and Tourism Management degree program? Fill out our form and we'll be in touch!

Get in Touch

Scott Taylor, Jr., Ph.D.

MIHTM Program Director Wine and Beverage Institute Assistant Director Assistant Professor School of Hospitality and Tourism Management

[email protected] 803-576-7389

Challenge the conventional. Create the exceptional. No Limits.

Ready to Apply?

Tourism Management, M.S.R.

Develop a comprehensive understanding of travel and prepare to excel in a multi-billion dollar industry with IU Online’s Master of Science in Recreation in Tourism Management. This flexible, online master's degree program enables you to make educated decisions and preparations for tourists, travelers, convention-goers, and more.

• Request Info

Course Delivery : 100% Online

Total Credits : 35

In-State Tuition Per Credit : $528.99

Out-of-State Tuition Per Credit : $634.42

Cost of attendance may vary by campus. View the total cost calculator

Degree Overview

Your M.S.R. in Tourism Management prepares you to utilize new technologies to attract and retain visitors, and learn the ins and outs of sustainability, travel behavior, accessibility, tourism planning and development, and public health. You’ll work with industry-expert faculty and develop connections to launch your exciting career in tourism management.

You’ll graduate with an Indiana University degree respected by employers worldwide—and you can work on yours anytime and anywhere. Plus, you’ll enjoy personalized support services throughout your academic journey.

And the benefits start long before graduation. More than half of IU Online students advance in their careers before they complete their degree.

To be accepted to this program, you must have:

• A bachelor’s degree

To apply to this program, complete an online application that includes:

• Official transcripts
• Three letters of recommendation
• Statement of purpose, 600 words or fewer
• TOEFL or IELTS scores (international applicants only)

Application Dates

Fall semester (priority date): Jan 15

Fall semester: Apr 1

Spring semester: Nov 15

Degree Requirements

NONE LISTED, NEEDED FROM IU ONLINE

Find course descriptions with our Search Schedule of Classes/Courses tool .

Find the answers you need or start your application. We’re here to help!

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The magazine of Glion Institute of Higher Education

• Master tourism marketing: strategies for a thriving business

In an age where the tourism industry is constantly evolving, staying ahead of the competition and effectively marketing your tourism business has never been more crucial. Whether you’re a seasoned professional or just starting out in the field, this comprehensive guide is your passport to success. We’ll look at innovative marketing strategies tailored specifically for the tourism and hospitality industry , equipping you with the knowledge and tools to thrive in this dynamic and competitive field.

Introduction to tourism marketing strategies

Tourism marketing is aimed at potential customers from all over the world. To stand out in a crowded market, innovative strategies are crucial. Here’s what comprises effective tourism marketing:

• Understanding your audience : Tailor your approach to a range of demographics, connecting with them personally based on their preferences and interests.
• Developing a unique brand identity: Create a distinctive visual and narrative identity that encapsulates your organization’s values and essence.
• Creating engaging content: Go beyond static images, embracing blog posts, real-time social media updates, and vlogs to captivate prospects and entice them to visit.

Learn marketing with the best

Study with professionals at the top of their game who can share their expertise and provide the ideal start for a career that makes an impact in tourism.

Understanding your target audience

Effective tourism marketing begins with a deep understanding of your target audience. To attract and engage potential visitors, it’s vital to recognize their preferences and interests. Some are attracted to cultural heritage, while others seek vibrant nightlife or culinary experiences.

To understand a range of demographics, conduct thorough consumer research to identify patterns among prospective travelers, using data from customer surveys, travel agents, and online feedback. Build detailed personas to profile typical tourists who visit or may use your travel business. These personas become the foundation for shaping campaigns.

Key considerations:

• Focus on what tourists find attractive, not what you think they find attractive
• Rely on market research and verifiable data sources for insights
• Knowing customers’ wants and needs is vital for effectively tailored campaigns
• Stay adaptable to evolving visitor behavior and trends for sustainable growth

Understanding your audience and staying attuned to changing preferences are central to destination marketing, ensuring your efforts generate maximum impact.

Developing a unique brand identity

Oscar Wong/Moment Getty Images

Developing a distinctive brand identity is vital. As you deepen your understanding of what marketing is in tourism, you will realize how important it is for your destination or attraction to have its own niche.

Uniqueness: make your destination stand out

Think about the irresistible attractions your destination offers. Perhaps it’s culturally rich heritage steeped in history or maybe it’s rainforest and its wildlife. When you’re embarking on promoting travel to your location, make sure these distinguishing features are highlighted by using them as hooks in your tourism marketing strategies. The idea is to conjure up an image so potent that travelers instantly recognize it.

Relevance: aligning factors that attract tourists

One area where many falter is not aligning their offerings with market demands. Even if you can offer Northern Lights viewing spots in Norway, this won’t resonate with tourists if it doesn’t address their specific needs and interests. This is where consumer research in tourism comes in handy.

Consistency: keeping the promise

Once you’ve developed your unique brand identity and aligned it with what attracts tourists, make sure all marketing touchpoints — digital or offline — feature consistent messaging. Of course, varying content types necessitate a tweak in style, but the core substance should remain stable across all platforms.

Leveraging local listings

Local listings, like Google My Business and Tripadvisor, are vital for tourism marketing. They provide essential information and reviews to travelers. To maximize their potential:

• Claim your business listing on popular platforms
• Ensure consistent data across all platforms
• Encourage customer reviews and respond promptly
• Continuously analyze visitor feedback for optimization

Utilizing these platforms builds legitimacy and trust, as online reviews can play a significant role in travelers’ decision-making.

Creating compelling content

Engaging content is a powerful strategy in tourism marketing. It resonates with emotions, tells captivating stories, and showcases your destination creatively. Here are three ways engaging content can enhance your strategies:

• Storytelling: Share local legends and anecdotes to add depth to your destination’s persona, appealing to tourists’ emotions and curiosity.
• Visual content: Use high-quality images and enticing descriptions to showcase your destination’s attractions, and stimulate the interest of potential tourists.
• Interactive content: Offer virtual tours or quizzes to engage audiences at an experiential level, increasing their curiosity and perception of your destination.

Authenticity is essential in content creation, as it builds credibility in tourism marketing.

Engaging with social media platforms

In today’s digital world, social media is essential in tourism marketing. Different platforms cater to various demographics and interests, so you need to carefully tailor your social media posts to your target markets on each channel. Here are some key points to consider:

• Tailored content: Create content suitable for each platform, such as stunning images on Instagram and engaging travel stories on X (Twitter).
• Two-way interaction: Respond promptly to reviews and comments on social media, building loyalty among customers. You can also encourage user-generated content about your business, nearby tourist attractions, or about the customer service they experienced.
• Influencer collaboration: Partner with social media influencers to promote your destination to their followers.
• Hashtag movements and contests : Participate in trending hashtag movements and initiate contests or games related to destinations to boost visibility and generate positive publicity.

By understanding the unique features and demographics of each social media platform, you can meet travelers where they spend time and enhance your tourism marketing strategies.

Paid social media advertising

Paid social media advertisements are also important for any modern tourism company. They can be targeted to deliver messages to specific demographics. To make the most of social media advertising, here are a few key considerations:

• Identify your key demographics – know who you want to reach.
• Set clear objectives – understand what return on investment looks like.
• Develop engaging ad creatives – images or videos that represent what is being marketed.
• Monitor results frequently – adjust where necessary.

Sending email newsletters

Among the various tourism marketing strategies, email has emerged as an enduring tactic. Don’t underestimate the efficacy of a well-crafted email newsletter, as it stands at the intersection of providing information and subtle promotion.

Here’s a peek into how you can engage prospective travelers through strategic email newsletters.

• Schedule regularly : Choose a frequency – weekly, bi-weekly, or monthly – that aligns with your offerings and can be consistent. This gives subscribers something to look forward to while keeping your brand on their minds.
• Personalize communications : To make each subscriber feel acknowledged, use advanced CRM tools for personalization and tailored offerings based on previous interactions or noted preferences.
• Showcase compelling stories : Emotionally charged narratives about real guest experiences can stir interest and spark the imagination.
• Promote upcoming attractions : Give dormant clients reasons to reactivate by featuring must-see events or unbeatable seasonal deals.
• Incorporate reviews and testimonials : Customer reviews paint a convincing picture of what awaits future tourists. Their first-hand accounts — featuring praise or constructive feedback — can often build trust more effectively than promotional text.

Displaying online banners

An effective strategy in mastering tourism marketing involves harnessing the power of online banners. Banner advertising, a form of digital outreach, helps create awareness about your destination and may catch a potential tourist’s eye.

Here’s how best to take advantage of this potent bit of marketing strategy in tourism:

• Design with purpose : Creating compelling banner designs requires an understanding of what attracts tourists. Your banners must effectively communicate the unique appeal of the location you’re promoting. Does it offer historical and cultural significance? Is its natural scenery superb, or does it provide high-end luxury experiences?
• Location, location, location : Destination tourism is all about presenting prospective visitors with an irresistible locale they’d love to explore. Online banners should be strategically displayed on websites that your target audience visits, such as travel blogs or holiday booking sites.
• Clear call-to-action (CTA) : The most successful online banners have a clear CTA that prompts visitors to learn more or make bookings. This simple yet assertive instruction can enhance user engagement and increase bookings substantially.
• Mobile-friendly designs : Given our world has become increasingly mobile-centric, ensuring your online banners are optimized for mobile viewing is non-negotiable. This will also help make sure your mobile websites or advertisements are seen in search engines.

Offline promotional activities

Online marketing is powerful, but don’t overlook offline strategies. Traditional tourism marketing methods remain effective for personal connections with your audience.

Explore event sponsorships and collaborations at local events to showcase your brand. Print materials like brochures and flyers provide valuable tourism information and visibility in target areas. Roadshows educate potential customers in various locations, stirring interest. Utilize television and radio ads for wide-reaching awareness.

Tailor these techniques to your unique business needs while maintaining consistency across online and offline platforms.

Contextual advertising and SEO

Contextual advertising leverages relevance to attract tourists effectively. By placing your ads within content that aligns with travelers’ interests, you capture their attention when their tourism curiosity is at its peak. This targeted approach can lead you to your ideal customer base.

Search engine optimization (SEO) helps people find you in a sea of competitors when they go searching for what you offer online. Honing your site’s SEO capabilities can increase the likelihood of appearing in search results, so potential tourists can move toward becoming actual visitors.

Using promotional videos

In the quest to implement effective tourism marketing strategies, don’t overlook promotional videos. This type of content can effectively portray what attracts tourists to a particular location, destination, or service.

The power of promoting travel through video

Visual storytelling is compelling and engaging by nature. It can transport viewers directly into your destination’s most appealing spots. When considering marketing attractions or marketing a destination, creating videos that convey what is unique about your tourist spot can significantly boost your campaign.

How videos enhance tourism marketing strategies

• Showcase scenic views: Highlight the incredible views from the highest peak or show underwater adventures featuring vibrant marine life. Let viewers feel as if they’re already on an extraordinary journey.
• Provide local insight: Film a local tour guide telling stories about a historic castle or local attraction that you won’t find easily in travel pamphlets.
• Highlight experiences: Use this chance to display exhilarating possibilities like zip lining over lush forests, relaxing at a secluded beach, or sampling delicacies at markets

Try and ensure the video depictions will match expectations when tourists arrive.

Make your mark in luxury marketing for tourism

Combining expert tuition and exclusive internships, this Master’s gives you access to leaders at the pinnacle of their profession with opportunities to network and build your career.

Key considerations

Successful application of promotional videos as part of tourism marketing strategies hinges on factors such as:

• Solid marketing plans
• Quality production
• Meaningful narratives that highlight customer experience
• Resonating with your ideal customers
• Optimization for viewing on different devices
• Keeping up to date with tourism marketing trends

Mastering tourism marketing strategies is instrumental in developing a tourism marketing plan. They are also instrumental for sustaining the growth of a destination tourism business and ensuring success in a tourism or hospitality career .

Social media platforms offer many opportunities for promoting travel adventures and facets of the tourism business, from sharing compelling imagery to sharing delightful experiences, or even connecting personally with potential patrons. Get started on the journey to becoming a tourism marketing professional with a hospitality degree from Glion. Or read more about the tourism and hospitality industry in the new normal .

Photo Credit

Main Image: Plume Creative / DigitalVision via Getty Images

BUSINESS OF LUXURY

Hospitality careers

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Privacy Overview

• Brochure Download

Master of Science in Marketing and Management for Luxury Tourism

• - 9 months (+6 months internship)
• - Internship and Exclusive Brands Week
• - Expert guest faculty
• - Unrivalled network access
• - Bespoke career support

In response to the current circumstances, we have introduced three ‘a la carte’ study options to help you keep your education on track.

• 100% face-to-face on campus
• Study remotely until you are ready/able to join us on campus – with seamless integration to curriculum
• 100% remote learning at home

*some Graduate remote study options for 2022 intakes are subject to NECHE approval.

Use this option to arrange a call with one of our specialist advisors.

Chat with us on WhatsApp using the link below.

Specialize in marketing management for luxury tourism

• Develop a thorough understanding of luxury marketing strategy
• Learn how to develop premium brands
• Acquire the skills and know-how to enable luxury businesses to succeed
• Master the techniques for value creation in luxury

This program will introduce you to new marketing tools and innovative trends and technologies using a combination of practical and field-work learning.

It will equip you with the knowledge, skills and abilities to devise and lead successful luxury marketing strategies – highly sought after by high-end tourism companies and premium brands.

You will immerse yourself in one of the world’s luxury capitals – Marbella – where you will rub shoulders with like-minded peers in an environment perfectly suited to gaining a deeper insight into the luxury market.

Short Semester 2

Spain + Exclusive Brands Week

6-month Internship or Applied Project

Using a highly focused and practical learning approach, this Master’s equips you with both the practical know-how and the theory to truly excel in this fast-paced, competitive industry with the world’s most premium brands.

Immerse yourself in the world of marketing and luxury. Learn about new innovations and concepts, digital and data-driven marketing and luxury trends.

Delve deeper into marketing and leadership theories, discover how brand value is created and performance is measured and complete your Capstone project, which gives you valuable, hands-on experience in a real-world environment.

Semester 3: 6-month Internship or Applied Project

A six-month professional internship provides you with a gilt-edged opportunity to apply all you have learned in class in a top-end, real-world setting such as in luxury hotels, restaurants or retail outlets.

The theory and practical know-how this Master’s program gives you is best complemented through on-the-job experience.

That’s why we offer a  six-month professional internship where you can develop your marketing knowledge in a real-world environment while building your all-important industry network.

We will help you secure an internship that matches the specialist program content, your ambitions and personality. And we will ensure you are fully supported throughout your internship experience.

We believe a well-rounded graduate education blends academic learning with real-world experience. In this program, the latter comes from outstanding access to the luxury industry. We take you to visit top brands in our neighborhood and you get VIP access to Exclusive Brands Week, where the cream of the luxury industry visits campus to offer masterclasses and round table discussions.

We also attract guest speakers to campus from a diverse range of luxury sectors including:

• luxury cars
• private banking
• real estate

which gives you the chance to learn from the experts and also provides valuable networking opportunities.

Discover the Exclusive Brands Week video

A Bachelor degree is required.

The school accepts documents in English, or one of the Swiss national languages, i.e. French, German and Italian. If not, an official notarized translation in English will be required.

Work experience:

Relevant work experience is preferable, but not required.

English level:

If English is not your first language, or if you have not spent the last two years studying in an institution where English is the primary language of instruction, please enclose a copy of one of the following:

• IELTS: overall 6.0 and min. 5.5 in every sub-component*
• TOEFL: Internet-based 80 or paper-based 550
• First Cambridge Exam: Grade A
• Cambridge Advanced Exam: Grade C
• Duolingo 115 with no component under 105

*Only tests taken/issued in an official IELTS testing center are accepted.

Help with your English

Those below the stated official English level can take additional English support classes. We offer intensive programs in Switzerland and Spain.

Learn more  here .

This is an illustration of the basic fee structure you can expect for the program. For a full breakdown of fees download a course brochure.

A program that provides that crucial foot in the door

Luxury brands come to our campus to find talent

Unlock a career in luxury with the Les Roches name

At Les Roches, we have an unrivalled reputation and a long history of working with luxury brands, so by joining this program, you gain access to an exclusive world that’s almost impossible to enter without this kind of introduction.

Career support tailored to you

From the very start of the program and throughout your time at Les Roches, our careers advice experts on the Career Services team will work with you to understand your ambitions and help identify and place you on a career path that suits you.

Masters in Marketing and Management for Luxury Tourism graduates can expect to find work in luxury sectors, including:

• Restaurants
• Travel and tourism
• Fashion and retail

Successful careers launched with the Master's in Marketing and Management for Luxury Tourism

'Les Roches encourages you to be ambitious, to always believe in yourself and to grow without limits.'

'To succeed in a global world, it is crucial to know how to adapt to constant changing circumstances, and here is a great environment to learn to do so.'

Our faculty members are hand-picked for their expertise and will give plenty of one-on-one time to provide you with the best possible learning experience.

Ms. María Dolores Martos

Lecturer in Finance

As a Finance specialist María Dolores has been part of the Les Roches Faculty since Sept 2019. She teaches undergraduate students, focusing on Finance and Business Planning related topics. Prior to his academic career, she worked for Puente Romano, Starbucks, Sephora and Deloitte, but always teaching at private academies at the same time.

Mr. Carlos Santin

Lecturer of Marketing

Carlos has nearly 20 years of experience in omnichannel marketing in several industries. He teaches both undergraduate and postgraduate students, focusing on marketing, digital business, digital transformation. I have a bachelor’s degree in Marketing and two masters degrees in Marketing and Digital Business.

Mr. Carlos Zea has been part of Les Roches since 2005. He holds an MBA in Marketing Management from the University of Houston, and brings decades of work experience in top hotel chains and hospitality management education institutions.

Marbella: learn in luxury

One of the luxury capitals of the world, Marbella is home to high-end hotels, top-class restaurants and luxury retail outlets – a living, breathing classroom perfect for this program.

Where better to soak up the skills and knowledge needed to land a career in luxury?

Our campuses

Crans-montana, switzerland.

Marbella, Spain

Abu Dhabi, UAE

Masters in tourism management FAQs

What is the best masters degree for tourism management.

The best Masters degree for tourism management is one that enables you to gain expertise through academic knowledge delivered by industry experts. It’s a program that gives you real-world experience at top organizations, teaches you how to develop premium brands, and brings in guest speakers from diverse sectors.

Add in field trips that take you behind the scene of luxury businesses and you have the perfect postgraduate program for those aspiring to lead in luxury – also known as the Les Roches Masters in Marketing and Management for Luxury Tourism .

What is a master in tourism management?

A Masters in tourism management is a program that teaches a range of topics designed to give you the expertise and ability to launch a leadership career in tourism. As an example, our own Masters in Marketing and Management for Luxury Tourism enables students to understand how to build a luxury marketing strategy , how to help luxury brands succeed, and how to create premium value.

As a result, graduates are able to head into leadership roles within luxury tourism, whether that be in hotels, airlines, real estate, or resorts. Choose wisely and a master in tourism management can open up career pathways around the world, working with top brands, governments, silicon valley giants, and independent luxury properties.

Is tourism management a good degree?

It all depends on what your ambitions are. If you want to build a successful career in hospitality, tourism, and the experience industry, then a tourism management degree is the ideal place to start.

A tourism management degree, or taking it a step further and studying a luxury tourism management degree, can prepare you for a leadership career in a range of industries related to travel, experience, luxury, and even tech. Choose the right program at the right hospitality school , and you can also acquire the multicultural fluency and contacts that are crucial for a global career, right from graduation day.

Welcome to Les Roches

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Universidad Católica San Antonio de Murcia

Innovation and tourism marketing.

The Master’s in Innovation and Tourism Marketing is intended for people that are passionate about the culture of innovation, technology and marketing applied in tourism organizations. Students entering this program must be a graduate of a tourism related study or have a degree at university level in a different academic field. This program is appropriate for students who want to acquire or expand their knowledge with regard to setup and operations management aimed at innovation and marketing

Description

Requirement, about the department.

The Master’s in Innovation and Tourism Marketing is intended for people that are passionate about the culture of innovation, technology, and marketing applied in tourism organizations. Students entering this program must be a graduate of a tourism-related study or have a degree at the university level in a different academic field. This program is appropriate for students who want to acquire or expand their knowledge with regard to setup and operations management aimed at innovation and marketing processes in the tourism sector.

According to the latest issue of UNWTO World Tourism Highlights, international tourist arrivals in 2018 reached 1.4 billion, representing an increase of 5% over the previous year. International tourism represents 7% of the world's exports of goods and services. Tourism has grown faster than world trade for the past five years.  The travel and tourism industry provides 10% of employment, generating 339 million jobs around the world, and is expected to grow by over 4% per year in the next decade. Tourism involves other key sectors such as catering, events, entertainment, wellness, sport, and golf courses, among others, thus impacting majorly on labor supply. 

In conclusion, tourism has become one of the largest and fastest-growing economic sectors in the world and, therefore, its development is vital for the global economy. This development increases the demand for qualified professionals who are adapted to the reality of new productive structures and the changes in business management. In this sense, Spain, one of the most competitive tourism destinations, plays the role of the world leader in tourism development and research which makes it the perfect choice for students interested in the tourism industry.

The Master’s Degree in Innovation and Tourism Marketing aims to offer students the necessary theory and training to achieve, at the highest level, their personal and professional development in the tourism industry. Therefore, the main purpose of this Master’s is to empower each participant with strong leadership skills in an international and multicultural context in order to acquire knowledge and competencies about innovation, technology, and marketing, and the ability to apply them in real situations.

The curriculum -both theoretical and practical- is designed to provide students with essential knowledge and to ensure their professional careers. The theoretical section covers a wide range of courses on innovation and technology, marketing processes, branding, business models, and public management in the tourism sector. The practical section or internship comprises 150 hours and is developed with the collaboration of well-established companies and organizations.

UCAM’s career services will be available for the Master in Innovation and Tourism Marketing students including the SOIL – “Orientation and Work Placement Service” of UCAM, “Portal de Empleo” – the university’s employment portal – and the “Network of Recruiting Erasmus”, a service that promotes international students’ employment in top companies throughout Spain.

Career Opportunities

The theoretical knowledge and the practical training at the Master’s Degree in Innovation and Tourism Management enable students to access to the labor market, both in the private and public sectors.

Our postgraduates meet the demands of a wide range of professional profiles. The knowledge and skills training at the Master's allow students to occupy leading positions in tourism companies and/or public institutions, as well as to draw up their own business plans as entrepreneurs.

An internship is optional, as our students may search for their internships -in the country of their choice- with the assistance of the Master’s Coordinator. We always aim students to apply for an internship in recognized national or international businesses where there might be opportunities for future employment. 

At the end of the program, graduates are qualified to become:

• Tourism project or product developer.
• Director of Marketing.
• Digital Marketing Manager.
• Online Communication Manager.
• E-commerce Manager.
• Social Media Manager.
• Community Manager.
• Web Project Manager.
• Chief Innovation Officer.
• Digital Transformation Director.
• Innovation Manager.
• New Technologies Manager.
• (Smart) Destination Planner/Manager.
• Public Administration Technical staff.
• Marketing Consultant.
• Innovation Consultant.
• Public Relations / PR manager.

Spain is the world's leading destination for holiday tourism, and the second most visited country in the world with the most World Heritage cities, the third in terms of natural areas declared Biosphere Reserves or the country with the most Blue Flag beaches in the entire Northern Hemisphere.

The Master's in Innovation and Tourism Marketing offered by UCAM, an Affiliated Member of the World Tourism Organization (UNWTO), is an essential step in the honing of professional skills and a giant leap in the modernization of tourism management, thereby improving the competitiveness of tourism companies and popular tourist destinations.

Applicants must possess a bachelor's degree with CGPA > 2.50/4.00 OR 3.0-3.5/5.00

A copy of your international Passport Bio-Data Page.

WAEC Certificate

Undergraduate Certificate (ND & HND)

Undergraduate Transcript  (ND & HND)

Passport Photograph

English Proficiency TOEFL (60 IBT), IELTS (5.5)

Curriculum Vitae

Two reference letters.

Statement of Purpose in English (A letter that states the Applicant’s Purpose for choosing the Program ).

Pre-Inscription fee: 280€

Application fee: 150€

*Student Insurance: 49,12€

*The student insurance does not apply for online programs.

The amounts paid for pre-registration, registration and reservation fee are NOT refundable.

Addition Information

€4,000 full program

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Polzunov Altai State Technical University: Admissions, Rankings

Polzunov Altai State Technical University is a public university in Barnaul, Altar Krai, Russia. It was named after Russian inventor Ivan Polzunov and was founded in 1942 by Zaporizhie Automechanical Institute. As one of Russia’s largest universities, it offers a wide range of undergraduate and postgraduate degrees in a variety of fields of study to 20000 students.

Polzunov Altai State Technical University Overview

Polzunov Altai State Technical University Rankings

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If you wish to study at Polzunov Altai State Technical University, you’ll need to know the admission process, requirements, and other relevant information. Those may vary based on the program you’re applying to Polzunov Altai State Technical University.

Moreover, the process and requirements for Polzunov Altai State Technical University international admission may differ from domestic admission. Thus, if you’re an international student, check what additional requirements you need to submit and how you can validate your academic credentials.

To help you find all the admission-related information, we’ve compiled the bachelor's and master's admission pages of Polzunov Altai State Technical University. Select which one applies to you and take note of the process and requirements.

From choosing your university to applying for your student visa, we know that studying abroad is not easy. However, we are here to support you every step of the way! Don't forget to explore our comprehensive guide as you prepare for your educational journey in Russia.

Degree Programs offered at Polzunov Altai State Technical University

There are several Polzunov Altai State Technical University majors or degree programs for bachelor’s and master’s level that you can pursue. Here are some of them:

If you want to know what other academic programs Polzunov Altai State Technical University offers, please visit the bachelor’s and master’s course pages. These pages will give you detailed information of the programs they offer.

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