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LOS ANGELES CITY TOURISM DEPARTMENT

The Los Angeles City Tourism Department (CTD) is responsible for tourism policy, strategic planning for tourism and oversight of external partnerships for the purpose of increasing the competitiveness of Los Angeles as a convention and tourist destination. CTD helps the City maximize the economic benefits derived from out-of-town visitors whose spending contributes to the growth of the local economy.

CTD oversees two important public-private partnerships – one with the Los Angeles Tourism & Convention Board for destination marketing and the other with ASM Global for management of the Convention Center.

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40 Facts About Elektrostal

Written by Lanette Mayes

Modified & Updated: 01 Jun 2024

Reviewed by Jessica Corbett

Elektrostal is a vibrant city located in the Moscow Oblast region of Russia. With a rich history, stunning architecture, and a thriving community, Elektrostal is a city that has much to offer. Whether you are a history buff, nature enthusiast, or simply curious about different cultures, Elektrostal is sure to captivate you.

This article will provide you with 40 fascinating facts about Elektrostal, giving you a better understanding of why this city is worth exploring. From its origins as an industrial hub to its modern-day charm, we will delve into the various aspects that make Elektrostal a unique and must-visit destination.

So, join us as we uncover the hidden treasures of Elektrostal and discover what makes this city a true gem in the heart of Russia.

Key Takeaways:

• Elektrostal, known as the “Motor City of Russia,” is a vibrant and growing city with a rich industrial history, offering diverse cultural experiences and a strong commitment to environmental sustainability.
• With its convenient location near Moscow, Elektrostal provides a picturesque landscape, vibrant nightlife, and a range of recreational activities, making it an ideal destination for residents and visitors alike.

Known as the “Motor City of Russia.”

Elektrostal, a city located in the Moscow Oblast region of Russia, earned the nickname “Motor City” due to its significant involvement in the automotive industry.

Home to the Elektrostal Metallurgical Plant.

Elektrostal is renowned for its metallurgical plant, which has been producing high-quality steel and alloys since its establishment in 1916.

Boasts a rich industrial heritage.

Elektrostal has a long history of industrial development, contributing to the growth and progress of the region.

Founded in 1916.

The city of Elektrostal was founded in 1916 as a result of the construction of the Elektrostal Metallurgical Plant.

Located approximately 50 kilometers east of Moscow.

Elektrostal is situated in close proximity to the Russian capital, making it easily accessible for both residents and visitors.

Known for its vibrant cultural scene.

Elektrostal is home to several cultural institutions, including museums, theaters, and art galleries that showcase the city’s rich artistic heritage.

A popular destination for nature lovers.

Surrounded by picturesque landscapes and forests, Elektrostal offers ample opportunities for outdoor activities such as hiking, camping, and birdwatching.

Hosts the annual Elektrostal City Day celebrations.

Every year, Elektrostal organizes festive events and activities to celebrate its founding, bringing together residents and visitors in a spirit of unity and joy.

Has a population of approximately 160,000 people.

Elektrostal is home to a diverse and vibrant community of around 160,000 residents, contributing to its dynamic atmosphere.

Boasts excellent education facilities.

The city is known for its well-established educational institutions, providing quality education to students of all ages.

A center for scientific research and innovation.

Elektrostal serves as an important hub for scientific research, particularly in the fields of metallurgy , materials science, and engineering.

Surrounded by picturesque lakes.

The city is blessed with numerous beautiful lakes , offering scenic views and recreational opportunities for locals and visitors alike.

Well-connected transportation system.

Elektrostal benefits from an efficient transportation network, including highways, railways, and public transportation options, ensuring convenient travel within and beyond the city.

Famous for its traditional Russian cuisine.

Food enthusiasts can indulge in authentic Russian dishes at numerous restaurants and cafes scattered throughout Elektrostal.

Home to notable architectural landmarks.

Elektrostal boasts impressive architecture, including the Church of the Transfiguration of the Lord and the Elektrostal Palace of Culture.

Offers a wide range of recreational facilities.

Residents and visitors can enjoy various recreational activities, such as sports complexes, swimming pools, and fitness centers, enhancing the overall quality of life.

Provides a high standard of healthcare.

Elektrostal is equipped with modern medical facilities, ensuring residents have access to quality healthcare services.

Home to the Elektrostal History Museum.

The Elektrostal History Museum showcases the city’s fascinating past through exhibitions and displays.

A hub for sports enthusiasts.

Elektrostal is passionate about sports, with numerous stadiums, arenas, and sports clubs offering opportunities for athletes and spectators.

Celebrates diverse cultural festivals.

Throughout the year, Elektrostal hosts a variety of cultural festivals, celebrating different ethnicities, traditions, and art forms.

Electric power played a significant role in its early development.

Elektrostal owes its name and initial growth to the establishment of electric power stations and the utilization of electricity in the industrial sector.

Boasts a thriving economy.

The city’s strong industrial base, coupled with its strategic location near Moscow, has contributed to Elektrostal’s prosperous economic status.

Houses the Elektrostal Drama Theater.

The Elektrostal Drama Theater is a cultural centerpiece, attracting theater enthusiasts from far and wide.

Popular destination for winter sports.

Elektrostal’s proximity to ski resorts and winter sport facilities makes it a favorite destination for skiing, snowboarding, and other winter activities.

Promotes environmental sustainability.

Elektrostal prioritizes environmental protection and sustainability, implementing initiatives to reduce pollution and preserve natural resources.

Home to renowned educational institutions.

Elektrostal is known for its prestigious schools and universities, offering a wide range of academic programs to students.

Committed to cultural preservation.

The city values its cultural heritage and takes active steps to preserve and promote traditional customs, crafts, and arts.

Hosts an annual International Film Festival.

The Elektrostal International Film Festival attracts filmmakers and cinema enthusiasts from around the world, showcasing a diverse range of films.

Encourages entrepreneurship and innovation.

Elektrostal supports aspiring entrepreneurs and fosters a culture of innovation, providing opportunities for startups and business development .

Offers a range of housing options.

Elektrostal provides diverse housing options, including apartments, houses, and residential complexes, catering to different lifestyles and budgets.

Home to notable sports teams.

Elektrostal is proud of its sports legacy , with several successful sports teams competing at regional and national levels.

Boasts a vibrant nightlife scene.

Residents and visitors can enjoy a lively nightlife in Elektrostal, with numerous bars, clubs, and entertainment venues.

Promotes cultural exchange and international relations.

Elektrostal actively engages in international partnerships, cultural exchanges, and diplomatic collaborations to foster global connections.

Surrounded by beautiful nature reserves.

Nearby nature reserves, such as the Barybino Forest and Luchinskoye Lake, offer opportunities for nature enthusiasts to explore and appreciate the region’s biodiversity.

Commemorates historical events.

The city pays tribute to significant historical events through memorials, monuments, and exhibitions, ensuring the preservation of collective memory.

Promotes sports and youth development.

Elektrostal invests in sports infrastructure and programs to encourage youth participation, health, and physical fitness.

Hosts annual cultural and artistic festivals.

Throughout the year, Elektrostal celebrates its cultural diversity through festivals dedicated to music, dance, art, and theater.

Provides a picturesque landscape for photography enthusiasts.

The city’s scenic beauty, architectural landmarks, and natural surroundings make it a paradise for photographers.

Connects to Moscow via a direct train line.

The convenient train connection between Elektrostal and Moscow makes commuting between the two cities effortless.

A city with a bright future.

Elektrostal continues to grow and develop, aiming to become a model city in terms of infrastructure, sustainability, and quality of life for its residents.

In conclusion, Elektrostal is a fascinating city with a rich history and a vibrant present. From its origins as a center of steel production to its modern-day status as a hub for education and industry, Elektrostal has plenty to offer both residents and visitors. With its beautiful parks, cultural attractions, and proximity to Moscow, there is no shortage of things to see and do in this dynamic city. Whether you’re interested in exploring its historical landmarks, enjoying outdoor activities, or immersing yourself in the local culture, Elektrostal has something for everyone. So, next time you find yourself in the Moscow region, don’t miss the opportunity to discover the hidden gems of Elektrostal.

Q: What is the population of Elektrostal?

A: As of the latest data, the population of Elektrostal is approximately XXXX.

Q: How far is Elektrostal from Moscow?

A: Elektrostal is located approximately XX kilometers away from Moscow.

Q: Are there any famous landmarks in Elektrostal?

A: Yes, Elektrostal is home to several notable landmarks, including XXXX and XXXX.

Q: What industries are prominent in Elektrostal?

A: Elektrostal is known for its steel production industry and is also a center for engineering and manufacturing.

Q: Are there any universities or educational institutions in Elektrostal?

A: Yes, Elektrostal is home to XXXX University and several other educational institutions.

Q: What are some popular outdoor activities in Elektrostal?

A: Elektrostal offers several outdoor activities, such as hiking, cycling, and picnicking in its beautiful parks.

Q: Is Elektrostal well-connected in terms of transportation?

A: Yes, Elektrostal has good transportation links, including trains and buses, making it easily accessible from nearby cities.

Q: Are there any annual events or festivals in Elektrostal?

A: Yes, Elektrostal hosts various events and festivals throughout the year, including XXXX and XXXX.

Elektrostal's fascinating history, vibrant culture, and promising future make it a city worth exploring. For more captivating facts about cities around the world, discover the unique characteristics that define each city . Uncover the hidden gems of Moscow Oblast through our in-depth look at Kolomna. Lastly, dive into the rich industrial heritage of Teesside, a thriving industrial center with its own story to tell.

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ABOUT IMAGINE

Why we’re a destination marketing agency.

It all comes down to purpose. We’ve worked in industries from beauty to barbecue and all they did was make rich people richer. We want a higher meaning than that for our work.

Tourism and economic development are the main financial drivers of cities and towns. When those two perform well, the community grows. Many years ago, we found our mission in helping cities and towns become what they had only hoped they could be. That’s why we’re an economic development and tourism marketing agency.

Oh, and we like to travel. Like, a lot.

EXPERIENCED.

Our client roster and case studies make it clear where our focus is. We’re a tourism marketing agency whose passion is helping communities grow; this level of expertise comes from a full-time commitment to this industry.

Being outside of the jar allows us to see what’s on the label. We bring a proprietary research process, including our Destination Immersion , to see your community the same as a new visitor or potential business.

PERSPECTIVE.

The way we view economic development and tourism and approach challenges incorporates decades of learning and problem-solving. Over time, that has given us a unique perspective that we bring in our advising, branding and marketing.

We’re not an order-taker agency. We actively spot trends in destination data, provide campaigns to increase visitation, and move forward to improve tourism and economic development – without needing to be asked.

WHO WE WORK FOR

Are we the right agency for you.

We’re a tourism marketing agency that works with localities as well as parks, breweries, and distilleries. We also provide marketing education for their local businesses as a way to strengthen communities.

We have a $10,000 minimum engagement, to be met within the first six months. However, we do make special considerations for very small communities. Contact us to get a copy of our rate card and service listing.

OUR APPROACH

Every client is unique, as are their challenges, so we always begin with research . Every scope of work is then customized to conquer the challenges we find.

ENGAGEMENTS

We don’t believe in long-term contracts. By allowing you an out at any time (given a 30-day notice), we must constantly prove our worth.

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A City Stirs

As Borders Reopen, New York Wants Foreign Tourists Back, and Fast

The city’s tourism marketing agency is starting a campaign in several countries to attract visitors after the long pandemic lockout.

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By Patrick McGeehan and Nicole Hong

As New York City struggles to revive its economy from the devastation wrought by the pandemic, one key element is still missing: big-spending foreign tourists.

Before the coronavirus arrived, the city was flooded with record numbers of visitors from Europe, Asia and South America. They filled hotels, restaurants, Broadway theaters and museums, spending billions of dollars and fueling a surge of jobs for local residents.

Now that the federal government has decided to open the country’s borders to vaccinated visitors on Nov. 8, New York City is preparing its most aggressive campaign to lure them back quickly — in time to salvage, if it can, the end-of-year holiday season.

While visitors from across the United States have streamed back into the city, the absence of foreign tourists has left a gaping hole in the city’s economy because they tend to stay longer and spend more money.

Though many New Yorkers are sometimes cranky about tourists, they have played a critical role in the city’s jobs growth. The tourism industry has created an important pipeline of middle-income jobs, economists say, the vast majority of which do not require a college degree.

Before the pandemic, tourists spent $47 billion annually and supported more than 280,000 jobs, according to official estimates. About half of that spending came from international visitors, though they accounted for just 20 percent of all visitors.

This year, the city’s tourism agency forecasts visitor spending of about $24 billion, half of the 2019 total.

The agency, NYC & Company, has lowered its forecast slightly to 34.6 million visitors this year, including just 2.8 million from outside the country. That’s just over half of the record-setting totals in 2019, when there were nearly 67 million visitors, including 13.5 million from out of the country, according to tourism agency estimates.

Now, the agency plans to spend $6 million on an international campaign themed “It’s Time for New York City” in eight countries. Already, it is switching the message on billboards in London and a few other cities from “New York City Misses You Too” to “New York City Is Ready for You.”

Fred Dixon, the chief executive of NYC & Company, said it would still take years to regain all of the lost tourism, but the campaign could help. “There is an enormous amount of pent-up demand, and people are anxious to travel again,” he said.

Many New York businesses and workers say their survival depends on the robust return of international visitors.

“We’re hoping the city tries to bring back these international tourists because they’re our lifeline,” said Mohammed Rufai, an immigrant from Ghana who sells tickets in Times Square for a double-decker bus tour of Manhattan. “We need them.”

Mr. Rufai, 45, said he could earn $200 a day before the pandemic, more than 70 percent of it from sales to tourists from England, Mexico and other parts of the world. He now struggles to make half that.

“You cannot ask people to ride if there are no people here to ask,” he said.

The lack of tourists during the pandemic ravaged the city’s hotel industry , causing dozens of them to close — several of them permanently — and putting thousands of people out of work for more than a year.

Some, like the Hilton in Midtown, the city’s biggest hotel, just reopened this month in anticipation of an increase in tourism spurred by the return of Broadway shows and the holiday shopping season.

The performing arts and hospitality industries also suffered steep losses and rampant unemployment without the usual flocks of tourists. Hundreds of restaurants in New York City closed for good during the pandemic, and the unemployment rate in the city is still 10.2 percent, compared with 4.8 percent nationally.

Since the Biden administration announced the lifting of restrictions, 75 percent of new bookings at three Moxy hotels in Manhattan have come from Europe, said Mitchell Hochberg, president of Lightstone, the real estate company that operates them. Mr. Hochberg said he is now considering reopening some of the restaurants and bars inside the hotels earlier than expected.

“This is something we’ve been waiting for,” he said. “Neighborhoods like Times Square and Herald Square are suffering because a lot of people have not gone back to work, and those neighborhoods could be activated with more tourists.”

But an influx of international tourists could compound the challenges that businesses have faced with labor shortages and global supply-chain delays .

Mr. Hochberg said the hotel was ready to welcome a surge in visitors, despite supply-chain issues that prompted the Moxy to switch shampoo suppliers and led to a temporary shortage of linens, towels and air-conditioning parts. The hotel, like businesses across the hospitality industry , has also struggled to fill its job openings, meaning employees may have to work longer hours this holiday season.

Hotels and restaurants got a boost this fall from the reopening of Broadway theaters, which had been dark since March 2020. The Broadway League, a trade association whose members include theater owners and producers, has not released weekly sales or attendance data since then, but Charlotte St. Martin, the group’s president, said that most of the 77 performances in September were sold out or close to full.

During the 2018-2019 Broadway season, a record 2.8 million international visitors attended a show, accounting for 19 percent of total attendance that year, according to the Broadway League.

“Since Broadway reopened, it’s definitely helping,” said John Fitzpatrick, who owns two hotels in Midtown. “But we need the international travelers. They come during the week, they stay longer and they have an expense account.”

The diamond district in Midtown Manhattan used to draw tourists on their way to a show or Rockefeller Center. Local store owners say loose diamonds are cheaper in the diamond district than in Europe, a discount that attracted tourists from Britain, Italy and France. Without them, many stores have leaned heavily on their wholesale business and online sales.

“No one could have possibly survived the last year in Manhattan if they relied on international tourism as a big percentage of their income,” said Ari Minnetyan, a co-owner of Delicate Gem in the diamond district.

At City Cruises, which operates ferries to the Statue of Liberty, domestic tourists have helped offset the loss of international visitors, said Kevin Rabbitt, the chief executive of its parent company, Hornblower Group. But business for the statue cruises is still down 50 percent, he said.

“We’re ecstatic about the borders opening,” Mr. Rabbitt said. “We’re very bullish for what’s going to happen in New York.”

To spur the tourists’ return, NYC & Company is partnering with foreign airlines like British Airways and big tour operators in countries that have been reliable sources of visitors, including England, Germany and Brazil. The advertising campaign will also run this year in Canada, Mexico, France, Italy and South Korea.

Claire Bentley, managing director of British Airways Holidays, said the company had seen a 130 percent increase in searches for trips to New York within hours of the announcement of the border reopening.

“We know that there is strong pent-up demand from the U.K. traveler for U.S. holidays,” she said.

But Tilo Krause-Dünow, chief executive of Canusa, a major tour operator in Hamburg, Germany, said he thought “those expectations might be higher than the reality.” He said Germans he had spoken to were eager to visit New York but remained uncertain about the vaccination rules. Most, he said, had already made plans for the holidays and would put off visiting New York until next spring or summer.

That would be bad news for Daniel Zambrzycki, who said he paid $50,000 a month to rent Gifts On The Square, a souvenir shop on Seventh Avenue that sells I ♥ NY T-shirts and snow globes. Mr. Zambrzycki, 56, said his revenue had plummeted more than 70 percent.

“We have zero Europeans now. Literally, there are none,” he said, explaining why he now closes before 10 p.m. instead of at 1 a.m. as he once did. “What’s the point of staying open if no one comes?”

Many of his customers came from Mexico and countries in South America, he said, and they often purchased hats, mugs or key chains as presents for loved ones back home.

“If they don’t come back, I don’t know what we’re going to do,” he said. “It’s a scary thing to think about. It’s a big question mark.”

Chelsia Rose Marcius and Matt Stevens contributed reporting.

Patrick McGeehan writes about transportation and infrastructure for the Metro section. He has been a reporter for The Times since 1999 and has covered Wall Street, executive pay, transportation, the New York City economy and New Jersey. More about Patrick McGeehan

Nicole Hong writes about New York City's economy. Before joining The Times, she was a law enforcement reporter for The Wall Street Journal, where she was part of a team that won the 2019 Pulitzer Prize in National Reporting. More about Nicole Hong

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Elektrostal

Elektrostal Localisation : Country Russia , Oblast Moscow Oblast . Available Information : Geographical coordinates , Population, Altitude, Area, Weather and Hotel . Nearby cities and villages : Noginsk , Pavlovsky Posad and Staraya Kupavna .

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Elektrostal Demography

Information on the people and the population of Elektrostal.

Elektrostal Geography

Geographic Information regarding City of Elektrostal .

Elektrostal Distance

Distance (in kilometers) between Elektrostal and the biggest cities of Russia.

Elektrostal Map

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Elektrostal Nearby cities and villages

Elektrostal weather.

Weather forecast for the next coming days and current time of Elektrostal.

Elektrostal Sunrise and sunset

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NYC & Company is Now New York City Tourism & Conventions

Mar 28, 2023

New York City’s Official Destination Marketing Organization and Convention and Visitors Bureau Introduces New Name and Brand Identity System

#whatsgoodnyc social campaign launches today harnessing the “opinion power” of millions of new yorkers.

New York City (March 28, 2023) — At its Annual Meeting today, President and CEO Fred Dixon debuted the new name and brand identity of the City’s official destination marketing organization and convention and visitors bureau for the five boroughs of New York City: New York City Tourism + Convention s. The destination’s new brand system aimed at travelers from around the world includes a new brand strategy and comprehensive visual identity system comprising a new logo, color standards, typography, art direction and graphic elements.

The debut of the new name and brand system was launched in conjunction with a social campaign, #WHATSGOODNYC, harnessing the “opinion power” of the City’s 8.5 million New Yorkers, offering them a chance to share their points of view on “what’s good” and what to experience across the City’s five boroughs. Tapping into travelers’ desire for authentic experiences, the foundation and strength of the new branding comes from its genuine, enthusiastic perspectives shared by a diverse mix of locals, highlighting New York City Tourism + Conventions’ role in amplifying these opinions to help travelers have a richer experience in NYC. The campaign offers insights, tips, recommended activities and excursions through various channels to engage and encourage visitors and locals to explore all New York City has to offer.

“With over 56 million visitors to the five boroughs last year, fueling tens of billions of dollars in spending for our local economy New York City is not coming back, it is back,” said New York City Mayor Eric Adams . “New York City Tourism + Conventions’ new branding reflects our city’s energy and spirit and will make sure everyone knows that there’s never been a better time to visit the greatest city in the world. I’m a five-borough mayor, and I look forward to seeing visitors all over the Big Apple this year.”   “The introduction of our new name and brand system marks a significant moment for our organization,” said Fred Dixon, President and CEO of New York City Tourism + Conventions . “Our new brand captures the essence of New York City in its entirety: an ever-expansive destination that offers diverse and authentic experiences that enrich the traveler and benefit all New Yorkers. This shift strategically positions us to continue leading the City’s nearly $65 billion tourism economy. It makes clear our purpose and mission as the official tourism organization for one of the world’s greatest destinations—our commitment to New York City has never been greater.”

“We are excited about this brand evolution and for the organization’s continued stewardship of New York City’s tourism industry,” said Charles Flateman, New York City Tourism + Conventions Board Chair and Executive Vice President of The Shubert Organization . “The creation of this new brand system was informed and supported by dozens of organizations and hundreds of individuals from the tourism industry including members and visitors alike. We look forward to working with all our partners and stakeholders to further the work of connecting local businesses, visitors and residents, and spreading the benefits of tourism across all five boroughs.”

NYC-based global design consultancy 2x4 served as the creative partner on the extensive process to determine the new name and brand strategy, ensuring a name that represents the organization’s mission clearly to the travel industry and consumers: to support New York City’s travel and tourism economy and provide a deeper, richer, more authentic experience of New York City for visitors. The structure, mission and global network of New York City Tourism + Conventions  remains the same as that of NYC & Company.

“We are an organization comprising passionate New Yorkers who have deeply informed our new brand and how it comes to life to engage travelers from around the world,” said Nancy Mammana, Chief Marketing Officer of New York City Tourism + Conventions . “Our new strategic direction, which includes a new website launching in May (nyctourism.com), social channels and media assets, will drive future marketing campaigns, content and partnerships. Through these exciting new changes, our intention is to create even greater engagement and value for travelers, partners and other stakeholders in a way that also ensures New York City remains a premier destination for business and leisure travel.”   

“When creating the visual identity system, we wanted to reflect the fabric of New York City, and the rhythm and energy that locals and tourists alike love most about it,” said Elan Cole, Executive Vice President, Co-Lead, Creative/Content for New York City Tourism + Conventions . “In collaboration with our creative partners at 2x4, we created a system that reflects New York City itself, a place of unmatched diversity and culture that draws in and welcomes people from all over the world. Our new system represents this vibrancy and the abundance of experiences in neighborhoods throughout the five boroughs.”

The brand’s visual identity system is inspired by the graphic heritage of the City as well as the works of artists and designers who themselves were inspired by the five boroughs. The irregular shapes and intersections of the graphic elements and the logo—references to horizontal streets and vertical building shapes—play with contrast, expansion and contraction to reflect the City’s energy. The secondary color palette surveys New York City icons and associations, from Liberty Green, Taxi Yellow and Ferry Orange to Lox Pink, Brownstone and Rockaway Sand. More details are available at nyctourism.com/rebrand.

New social media handles @nyctourism and @nyctourismnews will launch across Twitter, Instagram, Facebook and LinkedIn encouraging New Yorkers and travelers alike to engage and share using the hashtag #WhatsGoodNYC. 

New York City’s economic recovery continued in 2022 with over 56 million travelers arriving in the City—a 72.5% increase over 2021. The City saw 9.4 million international travelers visit the five boroughs—more than triple the number in 2021. The City also hosted over 4 million business travelers signaling the return of this important segment. This activity marks the return of 85% of the City’s record 2019 visitation levels. The City remains on track to welcome 63.3 million visitors in 2023. The pace of tourism’s rebound helps fuel New York City’s economic recovery having supported approximately 340,000 jobs in the full leisure and hospitality sector, more than $40 billion in direct visitor spending and approximately $60 billion in total economic impact for 2022.

About New York City Tourism + Conventions : New York City Tourism + Conventions is the official destination marketing organization and convention and visitors bureau for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide. For all there is to do and see in New York City, visit nyctourism.com

Annual Report 2023

New York City Tourism + Conventions is the official destination marketing organization and convention and visitors bureau for the five boroughs of New York City. Our mission is to invite the world and energize the City, building equitable, sustainable economic prosperity and community through tourism for the mutual benefit of residents, businesses and visitors.

Letter from OUR Chairman and CEO

Welcome to our 2023 Annual Report.  The story of New York City tourism is one of resilience and tenacity. This report is a record of the creative energy, relentless determination and innovative collaborations that are, once again, returning the tourism and convention industry to reliable growth in visitation, spending, jobs and economic impact.   The numbers bear out the story. Last year saw robust growth in visitor volume, up almost 10 percent from 2022. The forecast for 2024 calls for moderate but healthy growth at 4 percent. Looking further out, indicators point to consumers continuing to prioritize travel spending giving confidence to our projection that 2025 visitation is likely to exceed 68 million for the first time, almost 2 million more than our prior record.  Challenges to this level of growth remain and must be continually monitored and addressed. Ongoing economic pressures, geopolitical tensions and competing destinations factor strongly, but also perceptions of safety and shrinking city contract funds strain resources and reduce marketing reach. As we continue to navigate these challenges and the road to full tourism recovery, we are guided by our strategic priorities and an enduring commitment to celebrating the rich diversity of the five boroughs as the greatest destination in the world. One of our greatest advantages is the partnership with you, our members and stakeholders. It is your investment that fuels our programming and enriches our content. It is our promise to continue delivering a robust suite of benefits, insights and sales opportunities to grow your business as your one-stop shop for maximizing tourism impact. As we look to the exciting year ahead and major events like America250 and FIFA World Cup 26, we are more grateful than ever for your engagement and support. Charles Flateman Chairman New York City Tourism + Conventions ‍ Executive Vice President The Shubert Organization Fred Dixon President and CEO New York City Tourism + Conventions

Pathing recovery: 2023 data

New York City’s tourism and convention industry performance was marked by steady recovery patterns across all sectors—day and overnight, domestic and international, as well as leisure and business travel.

Travel Performance 2019–2023

Strong fundamentals sustain travel to New York City in 2023 and lay the groundwork for continued growth.

By the end of 2023, overall visitation had reached 93% of 2019 benchmark levels. Monthly visitor trends returned to typical seasonal patterns, rising from the winter doldrums of January, warming up in spring and summer, and then taking off with the return to school, work and shoulder-season travel from September through December 31. The final numbers for 2023 reached 62.2 million visitors—11.6 million international and 50.6 domestic. This was a 9.6% increase over 2022 levels, driven by the strong return of international travel (up 23%). The domestic day-trip market was a key driver of success at 24.6 million, while overnight reached 25.9 million.

Travel Benchmarks 2021–2023

The City and the travel industry have moved past the worst effects of the pandemic. Despite tremendous progress, full recovery is just out of reach.

Over the past three years, we have witnessed key market segments pacing at different rates. First to recover was the domestic market accounting for the largest share of visitors and reaching 95% of 2019 benchmark levels. This activity was supported in each of the past three years by the leisure travel market pulled back into the City by the dynamic activity in places to dine, shop, eat, explore and stay. International travel has seen mixed results across the more than 20 origin markets that keep New York City the largest international destination in the US. The rapid recovery rates each year since 2020 have brought the international market back to 86% of benchmark. The business travel market, typically accounting for over 20% of the market, is also continuing to pull back up to 2019 levels.

International Visitation

With the most global mix of international markets, New York City is pacing back to record levels of visitation.

Looking at the top 10 inbound markets provided solid evidence of how international travelers are drawn to New York City. Between 2022 and 2023, visitation saw increases across all world regions. Canada and Mexico together grew by 42% year over year, reaching 98% of pre-pandemic levels. The overseas markets continued to grow, up 21% compared to last year and reaching 86% of overall benchmark levels. The UK remains in top position with more than 1 million visitors. European markets including France, Italy, Germany and Spain benefited from regular and direct air routes into our three international airports bringing in over 2.3 million visitors combined. The Asia-Pacific region highlighted Australia and China staying in the top tier. From Latin America, Brazil remained the most dynamic source market.

Hotel Performance

Overnight visitors to New York City are driving strong hotel room demand and high room rates.

Hotel performance continues to improve each year since the 2020 pandemic disruptions. Domestic leisure visitation has recovered most quickly across all five boroughs and classes of hotel service. Transient and group business events began to push demand and rates up during the spring and fall activity periods. Overall performance, however, reflects the slower recovery of longer staying international travelers from APAC and LATAM regions. Visitor accommodations in hotels averaged over 120,000 rooms in active inventory throughout the year (rooms used for shelter/emergency uses are not included in these calculations). By year-end, room nights sold (demand) had reached 36.1 million, a 7% year-over-year increase. Citywide occupancy rates averaged 81.6%, 10% above 2022, but still below 2019 record levels. Following national trends, the average daily rate (ADR) pulled ahead of pre-pandemic levels and continued the year-over-year increases.

Marketing Strategies

Through innovative branding strategies and an unwavering commitment to showcasing NYC’s dynamism and diversity, we promoted the five boroughs as the world’s most aspirational and welcoming destination.

Reenergizing Our Brand for a New Era

As of March 2023, we are New York City Tourism + Conventions. The introduction of our new name and brand system marks a significant moment for our organization. With our new brand, we aim to capture the essence of New York City in its entirety: an ever-expansive destination that offers diverse and authentic experiences that enrich the traveler and benefit all New Yorkers. This shift strategically positions us to continue leading the City’s nearly $65 billion tourism economy. It makes clear our purpose and mission as the official tourism organization for one of the world’s greatest destinations—our commitment to New York City has never been greater.

We launched digital media campaigns to help build awareness of our new name and branding. We also created a new welcome video to drive leisure visitation along with a new video targeted at business event planners, which features those planners describing why NYC is the ideal destination to host events. The videos capture the essence of “What’s Good in NYC” and have been well received in our events and speaking engagements.

The new NYCtourism.com website debuted in June with a refreshed look, bringing the new brand fully to life and providing a more intuitive experience for users, while still housing all the information visitors and our business audiences need to experience the best of the five boroughs. To spread awareness of the new site, we deployed out-of-home media (printed and digital bus shelters and LinkNYC screens) targeting locals and in-market visitors as well as a digital campaign (activating social media, account-based marketing, native display and outstream video) to reach B2B audiences to boost membership growth, convention and event bookings, tourism development inquiries and newsletter sign-ups.

Leveraging Our Complete Marketing Ecosystem

Our teams work constantly to inspire and inform potential visitors about the unique appeal of NYC as a destination. Our marketing ecosystem, anchored by our new website, serves as the central hub for travelers, locals and businesses seeking to explore the vibrant offerings of New York City. Our website emphasizes a user-centric approach, leveraging partnerships with leading travel marketing platforms and enhancing engagement with tools like QR codes, itineraries, video and other immersive content. Our email marketing program prioritizes subscriber engagement, sharing tailored messages for our various audiences. Our social media presence includes multiple platforms: Instagram, Facebook, X, TikTok, WeChat and Weibo for leisure travelers and LinkedIn for business audiences. NYC Tourism + Conventions also makes use of our substantial out-of-home media inventory through JCDecaux and Intersection to advertise vibrancy programs, amplify content and promote our partnerships.

Promoting the Breadth of Experiences Only Found in NYC

Content shared through our channels reinforces our commitment to celebrating New York City’s richness and diversity, ensuring a compelling presence in the digital landscape.

Our Webby Award–winning culinary content offering, Savor NYC SM , is updated monthly, along with a bimonthly feature on our social channels. Now our evergreen dining platform, Savor NYC focuses attention on the City's incredible dining scene to firmly reinforce NYC’s reputation as the dining capital of the world. The platform is an all-encompassing resource for locals and visitors, providing themes that highlight distinct cuisines, multicultural neighborhoods, seasonal dining and culinary offers. Savor NYC also showcases major citywide events and holidays through a culinary lens. Each month, the initiative receives promotion through owned, paid and earned media—including our website, social channels, email newsletters and LinkNYC screens. To date, the Savor NYC landing page on NYCtourism.com has earned over 270,000 unique page views. 

Our retail hub, Shopping in NYC , is updated quarterly and supported by long-form retail social videos featured bimonthly on our channels. Our team published several articles in support of this category, including “Immerse Yourself in the Luxury of Madison Avenue,” which invites readers to explore and shop the tony Upper East Side enclave; “Your Ultimate Guide to Holiday Shopping,” sponsored by Starbucks, featuring suggestions on the best locations across the City to purchase seasonal gifts; and a refresh of “25 Essential Soho Shops,” consistently one of our website’s best-performing pieces of content. In the meantime, our dedicated retail social coverage highlighted a wide swath of venues, including The Museum of Broadway Shop, The Shops at Rockefeller Center and holiday window displays of iconic retailers like Bloomingdale’s, Nordstrom, Saks Fifth Avenue and Macy’s. Posts across Instagram, Facebook, X and YouTube were focused on promoting shopping and retail, netting 361,000 impressions and 13.2 million engagements.

Arts & Culture

Arts and culture institutions and events across the five boroughs receive promotion through our quarterly guide , featuring prominent placement on our site and in social, as well as in our consumer- and business-facing newsletters. Each offers a variety of seasonal highlights, promoting the incredible depth and diversity of the City’s cultural milieu. Among the many institutions and organizations we covered this year were the Brooklyn Museum for their Spike Lee retrospective; artist Michael Richards’ show at the Bronx Museum; the New York Philharmonic; a performance by the Alvin Ailey American Dance Theater; the Barkley Hendricks exhibition at the Frick Madison; costumes from the musical Six at The Museum of Broadway; and work from the show by artist Leslie Martinez at MoMA PS1. The Fall 2023 edition garnered 194,000 impressions and nearly 4,000 engagements alone.

Hip-Hop in NYC

We created an incredible array of content in support of the citywide celebrations of the 50th anniversary of hip-hop . That content now lives on the evergreen hip-hop hub on our website, serving as a resource for NYC visitors interested in exploring all aspects of the culture. The hub showcases inspirational stories, guides to hip-hop–themed small businesses, murals, interviews with notable figures and an interactive map with touchpoints to experience hip-hop culture across all five boroughs. Among our most important features are comprehensive guides to hip-hop history across the City; highlights of important moments in hip-hop from The Apollo Theater in Harlem; and interviews with Ralph McDaniels of Video Music Box , Debra Harris of Hush Hip Hop Tours and Rocky Bucano of The Hip Hop Museum. In addition, the team created a stunning printed map, promoted on over 150 bus shelters across the City, featuring the names of artists and places that helped shape and promote the movement. The team also inked a partnership with NYC radio celebrity Angie Martinez. We conducted our first-ever Instagram Live interview with her, and she recorded ads promoting the hip-hop hub on NYCtourism.com, distributed over Spotify. So far, the promotion has resulted in well over 100,000 unique page views.

It’s Time for Culture

Our It’s Time for Culture SM campaign, which ran in May 2023, supported the cultural community by showcasing unique value-added opportunities for arts lovers during one of the City’s prime moments on the cultural calendar. The program featured 103 events across 82 participants, and coincided with the International Contemporary Furniture Fair, Frieze New York and NYCxDesign, offering a robust set of options for cultural visitors. It’s Time for Culture was promoted via NYCtourism.com, organic social media posts, a press release and targeted pitching, email newsletters, print and digital bus shelters, and LinkNYC screens. Paid media included ads on Facebook, Instagram, TikTok, CTV, native display and SEM. In total, the program drove 115,000 landing page visits, delivered 62 million impressions on our out-of-home ads (valued at $578,000) and 7.5 million impressions for our digital paid media.

Check-In NYC

Like all of our content-driven initiatives, this ongoing series is published and promoted across both our web and social channels. As part of our mission to support NYC hotels and inspire visitation, #CheckInNYC covers a wide variety of the City’s accommodations, highlighting various hotel options, amenities, neighborhoods, new and renovated properties and only-in-New-York experiences that visitors can enjoy on a seasonal basis. Holiday- and NYC Winter Outing–themed content performed notably well. Over our social channels alone, the series has earned nearly 500,000 impressions and a 4.2% engagement rate—more than 2.5% higher than our average.

Other Content Initiatives

The team’s always-on efforts include a wealth of articles, posts and promotions that address our constituent audiences, aimed at inspiring potential travelers from diverse backgrounds to visit NYC. Each of these receives promotion through owned and paid media, including via our website, over our social channels and in our email newsletters.  In honor of U.S. Travel’s National Travel and Tourism Week, we compiled a list of six unmissable walking tours across the five boroughs to highlight in a media campaign that included a roundup article on NYCtourism.com, a social media series on Instagram and a weeklong LinkNYC flight. The tours included in the campaign reflect the diversity of NYC, covering Black arts and culture in Harlem, the global flavors of Astoria, the rich history of Mott Haven, sustainable eateries and shops in Williamsburg, the living history of Richmond Town in Staten Island and the Chassidic Jewish community of Crown Heights. We highlighted the Guides Association of New York City throughout the campaign as a resource to find guides who specialize in a range of tours across the five boroughs. Broadway and Off-Broadway productions, attractions and arts organizations of all types also receive ongoing coverage on our channels, in addition to dedicated promotion in our vibrancy campaigns.

Encouraging Sector Spending During Shoulder Periods

In 2023, we conducted two editions each of NYC Broadway Week SM , NYC Off-Broadway Week SM and NYC Restaurant Week®, complemented by the return of NYC Hotel Week SM and NYC Must-See Week SM , which are part of our expansive NYC Winter Outing SM program. Over 800 organizations participated in the NYC Winter Outing 2024 programs—a record. Member businesses were very active in promoting the program on email and social media posts, which we further amplified across all NYC Tourism + Conventions channels.

Our hallmark vibrancy initiatives support our members by increasing shoulder-season demand, offering visitors and locals the opportunity to enjoy experiences at an attractive price point during traditionally slow periods across hotels, restaurants, Broadway productions, Off-Broadway shows, museums, cultural institutions, attractions and tours. ‍ NYC Tourism + Conventions social published 140 organic posts throughout the NYC Winter Outing 2024 messaging cycle (Nov 14–Feb 4), earning 3.2 million impressions and 20,200 engagements.

Eighty-seven members participated in aggregate in our “Social Splash” campaigns dedicated to each program. In addition, 35 restaurants were nominated in our first-ever “Best Menu Award,” with many spots actively participating on their social channels to get out the vote. In 2024, the campaign creative for all programs was updated to incorporate our new brand design and creative system.

Growing our Audiences

Our strategic partnerships with a diverse array of organizations assist us in promoting NYC to potential travelers from around the world while nurturing a deeper appreciation for the City's rich experiences.

Reaching More Audiences Through Strategic Partnerships

Each of our partnerships showcase the breadth of activities available in the five boroughs, providing incremental support to our member businesses. Promoting cultural celebrations, sporting events and performing arts and working alongside travel and culinary institutions allows us to expand our audiences and the reach of our content. NYC Tourism + Conventions enables partners to promote their event or project through our digital and out-of-home marketing channels in exchange for providing equal exposure for our content through the partner’s website, newsletters and events.

Entertainment and Performing Arts

St. ann’s warehouse and monsoon wedding.

Monsoon Wedding is a stage musical adaptation of the acclaimed 2001 film of the same name, directed by Mira Nair. Telling the story of an Indian family as they prepare for a lavish wedding ceremony in Delhi, the cast and crew all represented the South Asian diaspora. NYC Tourism + Conventions partnered with St. Ann’s Warehouse to boost our Asian and South Asian content by including our South Asian guides, itineraries and content in their dedicated emails, ticket confirmation emails and social media posts.

And Just Like That…

This past summer celebrated the 25th anniversary of Sex and the City and the second season of Max’s spinoff And Just Like That . NYC Tourism + Conventions partnered with the franchise to celebrate this moment by coordinating lighting displays at the Empire State Building, Javits Center, One Bryant Park, One World Trade Center and Pier 17 in exchange for promotion in Max’s owned channels. Our brand and partnership was mentioned in the show’s official media release. Our shopping guides were featured on their social accounts, and they shared illuminated building images, tagging @nyctourism and the participating buildings. Additionally, our team participated in the Empire State Building lighting ceremony alongside actress Sarah Jessica Parker, confirming our role in enhancing the City’s tourism and cultural appeal.

The Life of Pi featured NYC Tourism + Conventions as a partner of the show on their website and drove to our Asian Experience content hub through dedicated social media posts, post-trip emails and inclusion on their website. In turn, the Life of Pi was promoted in our B2C newsletter content during AAPI Heritage Month in May.

BroadwayCon

BroadwayCon is an annual convention that brings together theater fans, professionals and performers to celebrate the world of Broadway. The event provides a unique opportunity for fans to connect with each other and with the Broadway community while celebrating their love for theater. We partnered with BroadwayCon to amplify our outreach for NYC Broadway Week. We delivered 1 million LinkNYC screen impressions, an event listing on our official website and social media support in exchange for a sponsorship logo inclusion, a dedicated digital screen amplifying NYC Broadway Week, social media promotion of our messaging and a dedicated post-conference email to attendees highlighting the program.

Chelsea Film Festival

The Chelsea Film Festival returned to NYC this year with a celebration of New York City’s cultural and cinematic landscape. They hosted the world premiere of our Local Legends film series, followed by a panel featuring our SVP of Content and DiversityInitiatives, Rondel Holder. This 11th anniversary of the Chelsea Film Festival had over 2,500+ submissions. Local Legends was one of 18 Indie Episodic films shown at this festival that garnered a 10,000 in-person attendance. We marketed this festival with 2 million LinkNYC impressions, an event listing on NYCtourism.com and a presence in NYC Tourism + Conventions’ Fall Guide in exchange for a screening of our Local Legends series at the festival, logo inclusion in event communications and banner ads in event emails.

New York Comedy Festival

We continued our partnership of the New York Comedy Festival by promoting the festival on LinkNYC screens, social media and in our consumer newsletters in exchange for promotion of our comedy guide through the festival's email channels. Our video content was also aired in the event venues.

SummerStage and Park Jams

Already a partner for our Hip-Hop in NYC content hub, NYC Tourism + Conventions partnered with Mass Appeal—already a partner for our Hip-Hop in NYC content hub—for the SummerStage Park Jams event on June19, celebrating the 50th anniversary of the genre as well as Juneteenth. The event took place at Rumsey Playfield in Central Park and featured performances by renowned hip-hop artists such as DJ Premier, Grandmaster Flash and Kid Capri, among others. We provided support for the event with out-of-home placements, social amplification, paid digital media and an event listing on our website. In return, we received partnership designation, logo presence on screens during the event, a dedicated call-out at the event, and access to tickets and VIP privileges. We also licensed our NYC Parks mark in celebration of hip-hop starting in a park to develop merchandise that was sold at the event and online.

Rock & Roll Hall of Fame

NYC Tourism + Conventions partnered with the Rock & Roll Hall of Fame for its Induction Ceremony on November 3 at Barclays Center. The event was also featured in our Hip Hop 50 campaign as it honored DJ Kool Herc, a pioneering figure in the foundation of hip-hop. We provided an event listing, paid social amplification, inclusion on LinkNYC screens and Taxi TV inventory and email newsletter inclusion in exchange for an ad in the digital program for the event, an email and social post promoting our hip-hop content to their membership, and logo inclusion in the credits on the Disney+ stream of the event. This exchange served as a fitting conclusion to our yearlong celebration of hip-hop, reinforcing NYC’s stature as a city that embraces and champions diverse musical legacies.

James Beard Foundation and Queens Night Market

NYC Tourism + Conventions partnered with the James Beard Foundation and Queens Night Market to promote an exciting culinary event at the newly opened Pier 57 dining venue operated by the James Beard Foundation. As part of the AAPI Heritage Month celebration, Queens Night Market hosted a special evening at Platform by JBF. We supported the event via an event listing, social media promotion and inviting community members featured in our Asian Experience content.

Multicultural

Black gotham experience.

We partnered with City Hall’s Public Design Commission and Black Gotham Experience (BGX) on the promotion and rollout of BGX’s short film, Epicenter . The film covers the history of NYC’s City Hall through the lens of the experiences of Black New Yorkers and debuted in February in commemoration of Black History Month. We promoted the film on LinkNYC screens and in email and social posts in exchange for attribution in the film and in social posts promoting the film, as well as rights and clearances to share a cutdown of the film in our social channels.

Harlem Week

This annual festival celebrates the rich history and culture of Harlem through in-person and virtual events. Ahead of the event’s 50th anniversary in 2024, we once again supported the program with social and editorial content in exchange for sponsor designation.

Diwali on the Hudson

Our collaboration with Diwali on the Hudson, in partnership with the Desai Foundation, marked a significant milestone as we joined forces for their 10th-year capstone event celebrating Diwali in NYC. This occasion marked the first-ever celebration of Diwali as a public-school holiday in the City. We gained valuable exposure by sharing our South Asian Guide on social channels owned by Diwali on the Hudson.

In celebration of the largest annual sporting event in NYC, we partnered with the United States Tennis Association (USTA) to promote the US Open on our homepage and in our summer guide, as well as with influencer and social coverage during Fan Week. In return, the USTA promoted our site on USOpen.org, included our banner ad in their Insider email newsletter and aired our 30-second destination video to their audience of 500,000 tennis fans.

TCS New York City Marathon and NYRR Midnight Run

We continued our partnership with New York Road Runners (NYRR) with promotion of the TCS NYC Marathon. NYRR promoted our marathon viewing guide across their owned channels, including push notifications via their app, email inclusions and within their social media posts. This year’s marathon saw 51,453 runners from across 131 countries reach the finish line. The marathon app was downloaded 480,000 times and had a social media following of 859,000. In turn, we promoted the NYRR New Year’s Eve Midnight Run, adding the event to our website’s event listings and showcasing it on targeted social media posts.

JP Morgan Tournament of Champions

The JP Morgan Tournament of Champions is a professional squash tournament that features the world’s best squash players. Held January 18–25, this year marked the 26th year of the tournament at Grand Central Terminal.  NYC Tourism + Conventions provided several assets to the tournament, including a custom restaurant guide around Grand Central, access to our Delegate Pass, a welcome letter from the Mayor and video assets shown at City Winery, where the watch party took place. The tournament included our logo and links to NYCtourism.com in newsletters and social media posts and promoted the Delegate Pass to their attendees.

FIFA recently announced MetLife Stadium as one of the host venues for soccer matches for the CONMEBOL Copa America 2024, which will be promoted through NYC Tourism + Conventions social channels. Matches include Chile vs Argentina (June 25), Uruguay vs Bolivia (June 27) and the semifinal match (July 9). Looking to the FIFA World Cup 26™, New York/New Jersey was awarded the final match on July 19, 2026, along with seven other matches, cementing our region as the most important stage for the world’s biggest events.

Kayak and Priceline

On October 5, Kayak and Priceline invited NYC Tourism + Conventions to create an engaging familiarization trip for 100 airline partners who were brought to NYC in celebration of the airline community. In return, we received prominent exposure throughout the event and the opportunity to present to the participants.

Expanding the Reach of NYC Marks at Home and Abroad

NYC Tourism + Conventions aligns with many organizations to reach audiences, featuring the City’s unique character in a variety of goods from well-known brands. In 2023, we entered our ninth year of partnership with the iconic New YorkCity brand Only NY. They continually reinvent and promote the NYC Parks, TheCity of New York Department of Sanitation (DSNY) and NYC marks, keeping consumers interested in quintessentially New York City brands and institutions.We are excited to work on a partnership to highlight their 10th year as a licensee in 2025.

The collaboration between NYC Tourism + Conventions and Mass Appeal in Q3 enhanced the impact of the Hip Hop 50 celebration. Through this partnership, we successfully extended licensing rights for the NYC Parks and “Made in NYC” marks. This move enabled the production of exclusive apparel items, aligning with our business objectives and showcasing the City’s hip-hop culture. These products sold out during the Park Jams events as well as Hip Hop 50 Live at Yankee Stadium. They continue to be featured on Mass Appeal’s website and contribute to our broader goal of promoting New York City's cultural richness on a global scale. In Q4, we partnered with NYC streetwear apparel brand TIER to launch an exclusive capsule collection featuring our new logo. The partnership marks the first of its kind for NYC Tourism + Conventions since the organization rebranded. The limited travel capsule collection, which features an interpretation of New York City’s new logo, brand identity and color palette, comprises hoodies, sweatpants, socks and baseball hats. The collection was promoted through our owned channels, out-of-home placements and social media channels. The partnership also included a love letter to NYC by TIER founder Nigeria Ealey. Shared on NYCtourism.com, this collaboration was also featured in Complex , Essence and Travel and Tour World .

NYC Around the World

NYC Tourism + Conventions focuses efforts on attracting both leisure and business travel. By showcasing NYC as the world’s foremost destination for business events, engaging with the travel trade, generating positive press and empowering member success, we help the City maintain its allure on the global stage.

Attracting Longer-Staying, Higher-Spending International Travelers and Meeting Delegates

Since their hiatus during the height of the pandemic, we have now fully restored our network of 17 international in-market representative agencies doing important work on the ground to build visitation and promote our members across 26 countries. These representatives sell our destination to top leisure travel trade, business event organizers and local media outlets throughout their regions. The teams’ efforts in these markets have resulted in a steady increase in lead generation and bookings for all manner of business events, such as meetings and incentive trips. Some markets are offering standout results. Brazil and Mexico are leading the incentives market from the financial, automotive, retail and pharmaceutical sectors, with short booking windows of 30 to 120 days. NYC has also secured hosting rights for various incentives from Singapore, Thailand and Australia, with potential interest from Malaysia and Indonesia for events in May and September. Canada, the United Kingdom, France and Western Europe are pivotal markets for corporate events and meetings, and leads from these regions, particularly in the technology, financial and insurance sectors, will be an important focus for our team through 2026.

This robust sales activity in market, together with our award-winning tourism campaign, kept NYC and our members front of mind for travel audiences around the world. The 2022–2023 iteration of our global marketing campaign, which had 16 distinct market executions that featured travel partners, drove more than 1 billion ad impressions and 1.7 million trips. The campaign was refreshed for 2023–2024, once again featuring Lady Liberty as the ultimate icon of our great city, beckoning potential travelers to NYC. Out-of-home advertisements and media placements launched in January for the latest iteration and will continue to run through 2024.

Showcasing NYC as the World’s Premier Business Events Destination

The Convention Development team remains focused on returning group business to NYC, engaging meeting planners at trade shows and sales missions, and promoting NYC in major markets at home and abroad.

Our Marketing team supports these efforts with media buys that amplify team activities, resulting in over 6 million ad impressions. We also produced a dedicated video for this audience to reinforce the message that NYC is where successful meetings happen.

Here at home, our Destination Services team supports meetings and events throughout the year, including major annual shows hosted in the five boroughs each year like the National Retail Federation, New York Toy Fair and Comic Con. In total, business events bring nearly 6 million visitors to the City, boosting business not just for hotels but restaurants, attractions and service providers as well. This year the team revamped the Destination Services tool kit, which contains several complimentary resources for business event professionals to assist in their planning and to help promote their events in NYC.

Inspiring and Driving Leisure Travel Through the Trade

Engaging the travel trade to drive leisure business is a major focus for our team. We showcase NYC and our members by hosting familiarization trips for top product managers and top-selling travel agents, leading sales missions (in over 12 major international markets in 2023), targeting high-value market segments (like luxury and long stays) and by providing educational and business development opportunities for trade and members.

The New York City Travel Trade Academy (TTA) was relaunched in Q2 of 2023, educating the travel trade on how to package and sell the five boroughs to potential visitors. The content is now available in 10 languages: German, Spanish, Portuguese, Japanese, Korean, Italian, French, Chinese, Hindi and English.

Our Tourism Development team also curates unforgettable experiences for niche market segments. For the luxury segment, the team fosters partnerships with industry-leading associations like Serandipians and Virtuoso, and attends key luxury trade shows like ILTM. A partnership with IGLTA also elevates New York City's profile within the LGBTQ+ travel community, highlighting tailored programs and resources for this market. Efforts to welcome Muslim travelers have been well received by the trade in the Middle East and Southeast Asia market, including promotion of the NYC Halal Travel Guide, the ability to filter restaurants to find halal offerings on our website and dedicated Muslim traveler-friendly content on NYCtourism.com. We are also committed to specifically engaging and welcoming the growing Black travel market by participating in the Black Travel Summit and successfully hosting our inaugural Black travel familiarization trip in February 2024.

The City is preparing to host the 2024 Student & Youth Travel Association’s (SYTA) conference this coming August. This is a terrific opportunity to reinforce NYC’s status as the most popular student and youth destination in North America. NYC Tourism + Conventions is hosting several business expos and reverse sales missions in the City. Members can connect with international buyers locally, saving them time and travel expenses. The travel trade and media representatives also get to discover the five boroughs in person and learn about new services, experiences and travel products across the City. In February 2024, NYC Tourism + Conventions executed two reverse sales missions and business expos, welcoming 40-plus clients from Germany, Switzerland, Austria, the Netherlands, Spain and Mexico. The team is planning more reverse sales missions and business expos later in the year with buyers from Ireland, the United Kingdom (March 25–29), France and Italy (June 16–20) and South America (August 19–23).

Keeping NYC Aspirational by Driving Positive Press Around the Globe

The Global Communications Team is constantly working to position New York City as a premier destination for leisure and business travel worldwide, evidenced by the more than 13,000 media stories they were able to affect, influence or place in 2023. Some of the year’s top themes targeted the rebound of international and business travel, a citywide celebration of hip-hop’s 50th anniversary, ways to visit NYC affordably and shoulder-season promotions showcasing our vibrancy programs featuring the hotel, restaurant, theater, attractions and arts sectors. In addition, the Global Communications team maintains a comprehensive crisis communications strategy at all times, which includes close coordination with city agencies, members, partners and stakeholders to coordinate and disseminate information relevant to the tourism industry during emergencies including weather-related situations. Media relations outreach engaged approximately 900 journalists in target feeder markets to develop highly individualized stories that speak to New York City’s diverse visitor mix. Efforts included the Visiting Media program, which hosted over 260 group and individual visits, composed of site visits, tours and hotel stays across all five boroughs, supported by our members and partners. Our more than two dozen What's New media briefings in 10 markets provided a broad update on major events, programs, and openings citywide as a source of inspiration for future stories. Global media coverage of New York City illustrates the breadth, depth and value of a visit, drives urgency to visit and reinforces the importance of tourism as a major economic driver that benefits all New Yorkers.

SUPPORTING THRIVING COMMUNITIES

We are committed to promoting sustainable tourism, cultural enrichment and economic empowerment. Through strategic partnerships, fundraising initiatives and support programs, NYC Tourism + Conventions fosters an ecosystem where local businesses flourish, neighborhoods thrive and diversity is celebrated.

Advancing Sustainability Dialogue and Best Practices

With our extensive public transportation network and density, NYC is an excellent choice for travelers mindful of sustainability. To support industry efforts to become more sustainable, we are proud to be a member of U.S. Travel’s Sustainability Committee and have ongoing partnerships with Climate Week NYC: The Nest Climate Campus, the World Travel & Tourism Council and The Climate Group. Our editorial team also publishes content on sustainability topics for both our consumer and business audiences.

Supporting Arts, Culture and Community Through the New York City Tourism Foundation

The breadth of the arts and culture scene across the five boroughs is one of the greatest strengths and advantages of our destination. Building awareness of these offerings is an ongoing commitment and supporting the wide variety of small but burgeoning nonprofit arts and cultural organizations that distinguish our city from others is another important tactic. We raise funds through our charitable arm, the New York City Tourism Foundation, to provide grants to local nonprofit, arts and cultural organizations for their own tourism and marketing efforts to build audience and awareness. The Foundation’s primary source of funding is our annual gala, held in December, where we honor industry leaders that have made a lasting impact. The 2023 edition raised over $600,000. Last summer we added a more casual and accessible fundraising event called Summer Soiree. Both of these events will return in 2024.

Empowering Member Success

NYC Tourism + Conventions’ 1,800+ members have access to a suite of business-building tools and resources. Our Membership and Events teams organize webinars detailing ways to reach consumers, travel trade and business event planners. In-person events like the annual meeting, business card exchanges and executive mixers foster professional connections with fellow members. Our Events team shares regular opportunities for members to join the Convention and Tourism Development teams at trade shows and sales missions, and members can work with us to be showcased in familiarization trips and site inspections.

We host regular webinars, our Member Talks, which cover topics from accessibility to gender-expansive hospitality training. Last year, we created a series of educational webinars called Meet the Market to educate our members on specific market segments and international regions, which also served to drive interest in joining a sales mission or deep engagement. The team hosted nine Meet the Market sessions the past year, a cross departmental effort between Membership, Events, Tourism Development and international office representatives. Markets and travel segments covered included Asia, Latin America, Northern Europe, Southern Europe, Australia/New Zealand, Canada, student travel and Black travel. Nearly 100 members went on to engage for the first time in sales missions, familiarization trips and trade shows after attending a session.

The Small Business Members Scholarship Program, now in its second year, is designed to provide qualified small businesses and cultural organizations with the necessary support and opportunity to participate in international sales missions and reverse sales missions with NYC Tourism + Conventions while sharing the true diversity of NYC experiences with the global trade. Following a comprehensive evaluation process, nine members were awarded the 2024 small business and cultural trade engagement scholarships. Additionally, through the membership portal of NYCtourism.com, members can access up-to-date market profiles and travel trend insights. Our Research team works on monthly updates to the New York City Tourism Barometer, also available to members providing information on visitor activities and spending, plus data on hotel performance, flight capacities, jobs and other helpful data. The Trend Report, published yearly each fall, provides additional detailed insights including visitation forecasts, hotel performance, traveler sentiment and global market updates.

Supporting Small Businesses Through Storytelling and Education

New York City’s variety of experiences is unmatched—a quality reflected in our members and their contributions to the City’s rich diversity. Through content on our website, social media campaigns, virtual education sessions and award-winning videos like our NYC Local Legends series, we uplift NYC’s multicultural communities to spread tourism’s economic benefits, connecting locals and visitors to the experiences that give the City its unique character. Our Tourism Ready program provides no-cost, valuable educational programming to the business community across the five boroughs on how to work with the travel trade to expand business opportunities. Through a series of free sessions, hospitality businesses learn to attract and manage group travel. These sessions also help expand tour operators’ offerings—encouraging repeat visitation and deeper exploration of the City’s neighborhoods, resulting in greater equity in tourism and economic impact. NYC Tourism + Conventions staff and members regularly participate in educational sessions and in-person experiences, learning about topics like LGBTQ+ and gender, land acknowledgements with the Lenape Center, Hispanic heritage, Diwali, accessibility, Black history and more.

2024 Strategic Priorities

In the year ahead, our work promoting the greatest city in the world will be driven by our core mission following four priority focus areas.

Continue positioning NYC as the world’s most aspirational and welcoming travel destination while influencing exploration of all five boroughs

We will continue to promote the vibrancy of all that NYC has to offer in a meaningful, consistent way across all of our channels, helping to keep our destination continually top of mind for travelers and prospective travelers around the world. Our Global Communications team will continue to work with key media outlets and influencers both locally and internationally to drive immediacy and demand, focusing on product and destination updates and promoting a positive image of NYC around the world. These updates will continue to stress not only all the can’t-miss seasonal developments and openings the City has to offer but also the new shows, restaurants, exhibitions and attractions that continue to provide a multitude of reasons to visit the five boroughs now—reinforcing that NYC is one of the most robust and diverse destinations in the world. We will also focus on promoting value and family-friendly ways to experience the City across all sectors in response to the economic challenges facing many of our key feeder markets while continuing to uplift opportunities that appeal to luxury or affluent travelers, again demonstrating the diversity of experiences available in NYC. Our social channels will continue to feature always-on content showcasing the exciting array of happenings in NYC at any given moment as well as ongoing content that supports each of our membership sectors. In addition to our internal team of experts, this content is developed by our award-winning Creator Squad, representing outstanding local voices across the categories of food, hotels, shopping, Broadway, culture and more. We will continue to showcase local businesses of all sizes, as well as community leaders and business owners across the five boroughs, to help promote neighborhood exploration and cultural diversity. Our Global Communications and Social Media teams will continue to support our signature marketing initiatives, including our vibrancy campaigns, to help drive traffic and sales to the hundreds of participating member businesses.   Alongside this work, our ongoing content initiatives will continue to showcase the diverse cultural fabric of our destination, inclusive of our seasonal guides and content platforms such as The Asian Experience in NYC, The Black Experience in NYC and The Latino Experience in NYC. These platforms showcase small businesses throughout the five boroughs, helping drive curiosity and exploration, and provide ample inspiration for visitors to return. They also appeal to first-timers eager for authentic cultural experiences to pair with visits to iconic sites. Our Marketing and Tourism teams are also focused on deeper audience development across key segments, such as luxury, Black travel and LGBTQ+. Our new luxury strategy includes refreshed content on our B2C site as well as a new B2B section exclusively for the luxury travel trade, featuring a specially curated selection of luxury product, resources and guides. We will also create a Luxury Travel Trade Council to create tighter connections with the luxury trade, ensuring they have ongoing product updates and that our organization has the latest insights into this impactful segment. Additionally, we will build on the success of our first Black Travel FAM that cut across our Tourism Development, Global Communications and Convention Sales teams, bringing leaders in Black media, leisure travel and business events into the City for an immersive destination experience. We will continue our engagement with the LGBTQ+ community, focusing our consumer messaging on NYC as a safe, welcoming destination, particularly as we ramp up to WorldPride in Washington, DC, in 2025, looking toward creating visitors’ pre- and/or post-event experiences. Our focus on student and youth travel has never been more important. We will host the 2024 Student and Youth Travel Association (SYTA) conference this August and will continue to focus on value and family-friendly travel moving forward. Other highlights include our partnership with the film Ghostbusters: Frozen Empire this March and a wealth of forthcoming content features about the City’s historic sites as we look forward to the 400th anniversary of the founding of NYC in 2025 and the 250th anniversary of the founding of the United States in 2026.

Sustainably restore visitation, spending and business events

Our marketing campaigns will continue to center around two primary tranches: vibrancy campaigns designed to support our member businesses during key need periods, and our global tourism campaign designed to drive direct bookings to NYC through partnerships with airlines and tour operators around the world. Our vibrancy campaigns comprise NYC Restaurant Week, NYC Broadway Week, NYC Must-See Week, NYC Off-Broadway Week and NYC Hotel Week. These programs will continue under the NYC Winter Outing umbrella in January/February, providing more incentive to drive overnight visitation during our most critical needs period. We will continue to strive for more participation in these programs across all five boroughs to help support as many businesses as possible through the outreach efforts of our Membership and Government Affairs teams. We will also build on our support of those businesses with a suite of tools, including social media campaigns and menu-engineering tips to help them achieve as much success as possible. Further, we will continue to secure airline and rail partners to support the program, as well as the assistance of other brands that can help increase promotional reach and awareness. We will repeat our iconic NYC Restaurant Week program in July/August, as well as NYC Broadway Week and NYC Off-Broadway Week in the fall. And thanks to the invaluable support of our partner Bloomberg Connects, we will once again launch our It’s Time for Culture program this October, designed to provide a moment in the spotlight for our participating cultural members and give culture-lovers around the world a powerful reason to visit NYC at that time of year. We will continue our global tourism campaign, designed to drive direct travel bookings in our key feeder markets through the support of impactful airline and tour operator partnerships. We will develop refreshed creative that continues to iterate on the wildly popular Lady Liberty, leveraging key learnings from our 2023 SMARI results, proving that this imagery resonates with consumers at home and abroad. Our goal will be to continue spreading this effort across as many markets as possible, leveraging our international out-of-home media, courtesy of our partnership with JCDecaux, as well as digital media where possible and across key owned channels. Augmenting these efforts, our Tourism Development team will continue to work with the travel trade to train them on the latest developments in the City to promote a rich, five-borough product offering. They will continue connecting our members to the trade at key trade shows throughout the year, with a renewed effort on Reverse Sales Missions and Business Expos in tandem with our Global Communications and Convention Sales teams. This will allow us to bring more critical players into the market to experience NYC firsthand and engage with a wider variety of our member businesses. Our Convention Sales team will remain steadfast in its focus on bringing in big events of all sizes to NYC from around the world. The team plans to meet and exceed its room-night goals, continuing to grow our current and new relationships with clients both domestically and internationally to bring events to the City and confirm definite hotel room nights for our members.​ As part of this effort, the team will streamline trade show participation and increase participation in regional and national industry activities to best connect with business event professionals on the ground and encourage them to bring their next event to NYC​. In partnership with the Creative/Content and Marketing teams, Convention Sales will update and expand its suite of marketing collateral and sales tools, as well as its ongoing B2B advertising campaigns, which is designed to drive lead generation and traffic to our Meeting Planner website for continued engagement. The team will also continue to grow its partnerships with key industry associations to keep NYC top of mind as a business event destination unlike any other in the world.

Fueling business growth through increased member engagement

We will continue to develop new and enhanced opportunities for deeper engagement with our member businesses to help drive sales and awareness. First, we will maintain a regular cadence of Business Card Exchanges across the five boroughs to create ongoing opportunities for members to network and discover new opportunities for partnerships and business building. We will also continue our popular Member Talks series, both in person and virtual, providing our members with the information and tools they need to stay competitive. We are also developing new opportunities for members to showcase their product offerings and initiatives across our ecosystem through more integrated content and ad sales opportunities, as well as sponsorships of our corporate events, such as our annual NYC Tourism Foundation Gala, our Annual Meeting, Tristate Meeting Planner Event, Member Talks, Tourism Ready, Reverse Sales Missions and Business Expos and more.

Lay the groundwork for forthcoming big events to maximize tourism impact

In 2025 and 2026, New York City will be the site for some of the biggest celebrations the world has ever seen. NYC Tourism + Conventions is already working to ensure the foundation is created now to optimally leverage them for the benefit of our members and our destination. In May 2024, we will announce our upcoming history platform to media and travel trade around the world at IPW, designed to commemorate both the 400th anniversary of the founding of NYC in 2025 and the 250th anniversary of the founding of the United States in 2026. This history platform, Founded By NYC, will commemorate both anniversaries by celebrating the unmatched creativity, innovation and influence New Yorkers have had over the world since our city’s founding. In our creative and content, we will uplift underrepresented voices and stories, particularly those of the Lenape Indian tribe, free and enslaved Black Americans, and women. Our content will cut across our editorial and social channels through an ongoing release of articles, interviews and photo galleries, celebrating the City’s past, present and future, and encouraging travelers to make their own history in NYC. Our platform will also include a partnership with the iconic Broadway musical Hamilton , because what better way to tell the story of NYC’s place in our nation’s founding than with the help of the story that started it all? This partnership will come to life in a variety of ways, with more details to be announced. As our America250 celebrations culminate in summer 2026, NYC and New Jersey will be home to the global celebration of the 2026 FIFA World Cup. Eight matches will take place at New York New Jersey Stadium (MetLife Stadium), from Group Stage Matches starting June 13 to the Finals on July 19. As part of the festivities, there will be NYNJ Fan Fest events in every borough as well as many other tournament-related events. We look forward to leveraging this enormous opportunity to not only positively showcase our destination on a global stage but to encourage visitors to come early, explore more and stay longer.

2023 Financials

During the 12-month period ending June 30, 2023, NYC Tourism + Conventions recognized $21 million of the revenue received from the City through the city contract and an additional $11.6 million in other public funding, including additional funding from the City, the American Rescue Plan and New York State funds. Revenue from the private sector—including membership—totaled an additional $11.2 million. In FY24 and beyond, the company’s city contract is subject to further PEG reductions, which are expected to negatively impact revenue by at least an additional $3 million per year over the next four years.

Board of Directors

Executive committee, ex-officios.

©2024. New York City Tourism + Conventions

Tour In The City Rome

Rome Official Travel Agency | Group and Private Tours In Rome

Rome Tour In The City Discover Our Tours  

Rome Travel Agency in Rome Tours MICE Events, VIP Guided Tours in Rome, Transfers, Tour in The City, Tours of Rome, Vatican City, and its surroundings. Book your tours and skip-the-line tickets to visit the main attractions in Rome. Exclusive Rome Private Tours customized itinenraries, ancient Rome and Colosseum tours.

Rome Travel Agency , Rome sightseeing Guided tours , Tour in the City is a travel agency based in Rome. We are an official Tour Operator with 30 years of experience and can offer every service. Thanks to our knowledge, high professionalism, and passion, we can organize customized services and satisfy every request . Business or leisure trips, tailor-made tours for groups, individuals, families, couples, etc. Great attention to the creation of guided educational tours and conference events. We can organize exclusive visits, privileged entries, and privileged accesses in all places of greater or lesser historical/artistic interest in Vatican City, Rome, and its surroundings . On our site, you will find an assortment of excursions, bus tours, bicycle tours, seg-way, scooters, horseback riding, golf-car, food and wine tours, cooking lessons, Gala dinners, etc.

 Rome Travel Agency:  Tour in the City is an official partner of the   Vatican Museums and the colosseum . We can organize exclusive corporate events with special openings in all Museums and archaeological areas of Rome and the Vatican. We can organize and manage events for large or small groups and find unique locations for Gala Dinners, conferences, congresses, theme nights, team building, etc.

Rome travel agency | Tour in Rome and Italy by Tour in the City is a full-service travel agency based in Rome; we are an official Italian tour operator with 30 years of experience. The agency can organize travel arrangements for business (MICE Services) and leisure travelers. We are specialized in customized tours and trips for small or large groups, individuals, families, and couples. We take special care of school groups and Incentives. We work in every region throughout Italy, proposing an assortment of tours, cruises, bus tours, bike, segway, and scooter tours in Rome. We organize customized tours for individuals, small or big group tours, transportation services, cooking classes, and logistical support. Our professional team of drivers, tour guides, hosts and hostesses, interpreters, and travel agents are at your complete disposal to assist you and meet all requirements. The agents of Tour in the City are passionate and knowledgeable, and they will put together an itinerary that suits both your needs and budget. Best excursions and day trips to visit Rome and Italy. Personal chauffeur and deluxe vehicles. Vatican City, Museums, Sistine Chapel , Colosseum, Underground, Catacombs, Castel Sant’Angelo, St Peter’s Square and Basilica, Dome, Pantheon, Caracalla Bath, Capitoline Museum, Etc. By night and Early morning tours. Skip the line tickets, transfers, and tourist information. Daily trips and excursions to Italy from Rome to Florence, Venice, Siena, Pompeii, Naples, Capri, etc. Rome cruise connections from Civitavecchia and the main airports. Deluxe VIP services SCHOOLS – ASSOCIATIONS – TOUR OPERATORS SPECIAL DEAL S Visit various city sights, museums, and galleries can be arranged upon request. Large Groups on-demand and excursions to out-of-town sites such as roman, Etruscan, and hilltop towns. Inquiries regarding itineraries and confidential rates for schools and associations. Licensed multilingual guide lecturers for standard city tours, specialized itineraries, and out-of-town excursions are available. Tour operator rates are applicable.

Our Tours in Rome and the Vatican City

Rome colosseum tours – skip the line.

Rome Travel Agency – Exclusive Colosseum official Tours – Guided tours  include skipping the line Colosseum, Roman Forum, and Palatine hill entrance  tickets!! Rome Travel Agency

 Full-service Rome travel agency based in Rome

Tour in the city , rome travel agency, rome tours mice events, vip guided tours in rome, transfers, and entertaining, memorable tours of rome, vatican city, and its surroundings., rome official travel agency special tours | vip service tours in rome by tour in the city: entertaining, instructive and memorable tours of rome, its surroundings, and vatican city, advantages booking guaranteed | best prices | free cancellation, and all together with privileged entry everywhere and skip the line tickets.

Fast and easy booking, Book your activity only in minutes, Instant confirmation, Tickets delivered to your email, Online payment, 100% secure with

24/7 accessible, Our website is open day and night, Guaranteed prices, No additional costs, Stress-free, Your place is reserved

VATICAN  Early Morning VIP Tour

Vatican museum early morning vip tour visit the sistine chapel before official opening hours, exclusive vip special access at 7:15 am when the vatican museums are still closed to the public. with this tour you can visit the highlights of the vatican avoiding the crowd..

After admiring Michelangelo’s incredible frescoes in the Sistine Chapel, you will be able to visit the most prestigious galleries, Tapestry Gallery and the Gallery of Maps the Raphael Rooms, the statues of the Belvedere Apollo, the Laocoon, The Octagonal Courtyard, and other works of art of the most famous Italian artists, collected by the Popes throughout the centuries.

At the end of the guided tour of the Museums, through a particular passage, you will have the possibility to go directly to St. Peter’s Basilica without standing in line.

BOOK NOW, VERY LIMITED AVAILABILITY FOR THIS EXCLUSIVE TOUR

Get the best of Rome | Tour in the city Rome Travel Agency | A selection of Private and group tours in Italy from Rome

City Center with Private Guide | Tour in The City

Colosseum Private Tour Official Customized tours and tickets | Colosseum Official Guided Tours and Tickets

The Best Vatican Museum Tours at Great Prices | Tour In The city

Castel Sant’Angelo Private Tours in Rome and Tickets, Official Guided Tours, Best Panoramas and Views

Rome Day Trips | Shore Excursions Best Day Trips From Rome | Visit Naples, Florence, Pompeii, and more

Rome to Florence private tours by luxury vehicles personal tour guide full-day excursion

Colosseum Roman Forum tour including Palatine Hill – Rome Official Small Group Tours - Tour in the city

Tour in the City (Rome Travel Agency – Rome sightseeing tours) offers personalized exclusive services for small or large groups, gala dinners and special guided tours in the most exclusive places in the city of Rome private guided tours, guide services, in all languages, accurate and of the highest quality, including help and support on-site.

With our tours Fast Track Entry privileges and the benefits in all museums, archaeological areas, and art galleries.

Our expert guides of Rome qualified and selected by us, will make you discover and appreciate iconic places and attractions, such as the Colosseum, the Roman Forum, the Palatine Hill, the Vatican Museums, the Sistine Chapel, the Catacombs, the Mausoleum of Hadrian, the Baths of Caracalla, Galleria Borghese, etc. Daily excursions to Tivoli, Pompeii, Naples, Amalfi Coast, Sorrento, Florence.

The experience and professionalism of our staff are able to satisfy every type of request, even the most eclectic. Discover special rates and promotions for travel agents. We can plan your itinerary. Book tours, tour packages, and day trips from Rome to all over Italy. Plan your next trip with Tour in the City and enjoy it!

25 years of experience

Tour in The City was founded in 1990 in response to the ever increasing demand for customized guided tours, in order to visit one of the most important art collections in the World, the eternal city Rome.

+39 3386672861

[email protected].

Tour in Rome and Italy by Tour in the City is a full-service travel agency based in Rome; we are an official Italian tour operator with 30 years of experience. | sitemap

CONTACT INFO

256 via cavour, roma, lazio 00184, it.

All Rights Reserved © Created by Imperial Service SRL 

The Tourism Marketing Agency

Digital marketing for tours, activities, experiences, accommodation, and travel.

Free Tour Operator Website

A strong foundation starts with a strong online presence, so you need a website that will perform on all levels.

We will set up a new WordPress website using our amazing template. We can even host this for you.

Tourism Marketing Packages

But before winning the approval of loyal customers, you have to attract them in the first place.

Whether you provide food and drink tours, bike tours, manage a zoo, run movie-themed tours, or provide a hop-on hop-off bus tour, you must first have a better understanding of the digital landscape.

How to Turn your Lookers into Bookers

Over 400 pages of practical digital marketing advice with downloadable worksheets and video guides.

With this book, I will help you figure out where your tours and activities business currently sits, and the path it needs to take in order to grow. Includes practical tools and worksheets.

What our customers say on Google

Our digital marketing services, free tour website, seo & content.

Rank higher, receive more website traffic, and increase your organic revenue potential.

We will optimise your current website content while creating new blogs and travel guides to keep your site up-to-date, boosting SEO. 

Facebook Ad Funnel

Grow your brand awareness, trust, enquiries and bookings with our targeted Facebook Ad Funnel.

We will create a series of Facebook ads that will take your customer along a journey to build need, want, and trust. Ultimately, we create sales.

Competitor Analysis

Our competitor analysis will help identify strengths and weaknesses in your competition.

We will identify competitors’ key performance indicators, learning from their mistakes and their successes, defining specific areas of improvement for your campaigns.

Google Ad Management

Google Search and Display Ads are a great way to gain quick traffic, leads and sales.

Google Ads is a little like the stock market. You must watch your campaigns at least every few days to make sure they are generating a good return.

Marketing Automation

Keep your customers interested and guide them along the purchase journey.

In conjunction with our marketing strategies, we will create an automated email series of inspirational content to entice your customers.

Success Stories

Rewind Dubrovnik Case Study

Asheville Wellness Tours Case Study

BeWild Adventures Case Study

We want to turn your lookers into bookers..

The Tourism Marketing Agency is an international digital tourism agency. We can help you tell your story. One that inspires and sparks the imagination, turning lookers… into bookers.

We do not have clients or customers, we have partners. And we want to build long-lasting relationships, helping operators through the many challenges of promoting a business online. We’ve found that honesty and strong communication as the backbone of this successful relationship.

Tours and Activities Podcasts

Latest tourism marketing advice from tourpreneur and the digital tourism show.

The Digital Tourism Show and Tourpreneur are a tourism and destination video and audio podcast advice series covering everything form social media, websites, video, and experiential marketing. Everything posted here has one aim: to help you increase booking rates, value, and revenue.

The Power of Consumer Generated Content to Boost your Bookings

Why You Should Embrace AI, Not Be Frightened Of It

Chris’ Top 8 Strategies to Marketing to the Luxury Consumer

Also available on the following platforms, latest tourism news, advice, and guides.

With regular advice, news, and everything related to the tourism industry, our blog is a rich resource for anyone working in the tours and activities industry.

Establish Balanced Revenue Streams for a Thriving, Secure Tour Business

From Boom to Balance: Navigating the Travel Slowdown

Marketing to the Solo Female Traveller

Free marketing advice.

Download Free Tourism Marketing Reports, Documents & Guides

Our team here at Tourism Marketing Agency are always looking for ways to help educate and inform the tours and activity sector through meaningful content. On this page you can download all the reports and documents we have released, for free.

Copyright © 2022 CityTourist a Zuma Lounge, LLC company. All rights reserved.

Aspen Airport Infrastructure - Travel Notice Exception Policy

Affected Airports - City , State Association:

• Aspen, CO    (ASE)

For complete details View

American Airlines has implemented a special exception policy to our travel partners that is now available for our mutual customers due to operational disruptions, including delays and cancellations due to runway closure. Our Travel Notice exception policies on American are also available when ticketed to/from/through on our Joint Business partners: This applies to both prime and codeshare flights as shown below:

Inventory Requirements

Lowest Inventory, Same Cabin

If original inventory is not available rebook lowest inventory available in the same ticketed cabin. As a reminder, customers that do not hold a Basic Economy fare should never be booked into B inventory.

Basic Economy -

• Must be booked in B inventory only. If B inventory is not available, then an alternate flight must be selected. Advance Purchase and Ticket Change restrictions are waived.

Instant Upsell -

Refer to Travel Notice Policy - Travel Agency Guidelines for rebooking guidelines and Endorsement Box requirement when the customer purchased Instant Upsell (IU) directly with American on aa.com . IU PNRs contain the following SSRs:

• OTHS AGENCY RETAINS CONTROL OF TKT FOR REISSUES
• OTHS INSTANT UPSELL ANCILLARY EMD ISSUED 001xxxxxxxxxx

Refer to Exceptions to Fare Rules .

Note: If customers are unable to rebook or reissue their ticket within the given timeline, they can cancel their reservation and use the value of the ticket toward the purchase of a new ticket; all rules and restrictions apply. Travel must commence no later than one year from the date of original issuance.

Endorsement Box Requirements

• Refer to individual Travel Notice for Event Name
• Ticket Reissue required. This is the only required verbiage and supersedes all other information.

Instant Upsell (IU) tickets must use waiver code: TNADV/IU when rebooking in the Instant Upsell Inventory IU PNRs contain the following SSRs:

Refer to Travel Notice Policy - Travel Agency Guidelines for Endorsement Box requirement when the customer purchased Instant Upsell (IU) directly with American on aa.com .

Changes to Origin/Destination - Not Allowed

• Waive Change Fee
• Ticket reissue for original ticketed fare
• 300 Mile Radius is always allowed, unless otherwise stated in the notice
• Changes to origin/destination are not permitted for the travel notice
• Any changes made to origin/destination all fare rules apply

300-Mile Radius Only - Allowed

• Within same country
• For booking inventory, view Inventory Requirements

Basic Economy Short-haul fares

book in B inventory only.If B inventory is not available, then an alternate flight must be selected.

Changes to Connection City

Changes to Co-Terminal

Changes to Co-terminal and MAC airports on AA Prime and AA*/Codeshare flights are allowed

• Co-terminal & MAC Airports are considered the same routing.  

Reissue Policy Information

American Airlines will waive change fees and travel agents may rebook and reissue tickets provided the below guidelines are met and applied:

• Ticket issued on the following ticket stock: AA 001, AY 105, BA 125, El053, IB 075, JL 131, QF 081
• Applies to AA*/ one world flights
• Travel has not commenced on the affected flight segment and the ticket has not been reissued by American Airlines
• The first departure flight is more than 2 hours away
• Affected coupons are in OK status
• Travel reissuance only in accordance to dates identified in the applicable Travel Notice Exception Advisory
• More than one change allowed without an additional collection, including penalty or change fee within the Travel Notice dates
• Original issuing agency responsible for ticket reissue
• Ticket Revalidation not permitted
• The return travel must be booked in the original class of service (inventory)
• Refer to Extend Travel Rebooking after the Travel Event
• Basic Economy must be rebooked in the appropriate Basic Economy inventory
• Please ensure the above procedures are accurately followed to prevent debit memo issuance

Rebooking - Exception to Fare Rules

Exception to Fare Rules: All fare rules apply with the exception of the following:

• Advance Purchase requirement waived
• Minimum/Maximum Stay requirement waived
• Change Fee waived
• When changes to the outbound travel occur, the unaffected return date may be changed to protect the original length of the trip. The return travel must be booked in the original class of service (inventory).

SalesLink Request

• Rebook flights in compliance with Travel Notice Exception Policy
• Log-in to SalesLink at www.saleslink.aa.com
• Request Type: select 'Service'
• Input AA PNR
• Waiver Type: select 'Travel Notice'
• Travel Notice: select applicable Travel Notice event name
• Select 'Next' - and complete request
• Verify: SalesLink approval remarks in PNR
• New Ticket Endorsement Box: Enter event name only
• Ticket Reissue required

Endorsement Box requirement: 05JUN24A or the exchange will be subject to a debit memo

Extend Travel Rebooking Guidelines

If customers are unable to rebook within the New Travel Dates, may reschedule their reservation to/from the same city or alternate cities and reissue their ticket with the below guidelines:

• Cancel their itinerary and apply the value of the original ticket towards the purchase of a new ticket for travel commencing within 1 year from the date of original issuance
• Change fee only is waived as long as the original ticket is reissued within ticket validity and the impact dates are in accordance with those identified in the Travel Notice
• Basic Economy fares may only be used towards the purchase of other Basic Economy fares.
• Residual MCO's are not allowed when using the TNADVE waiver code for reissue.
• Extend Travel Rebooking does not apply to tickets in conjunction with Instant Upsell (IU)

Refund Policy Information

When the flight is cancelled or the length of delay is 91+ minutes , travel agents may refund ticket(s) through normal GDS/ARC/BSP processing. Refer to our Schedule Irregularity policy for delays 90 minutes or less.

• Refund To Original Form Of Payment - All penalties/fees waived
• Non-Refundable Fare
• Refundable Fare with cancellation Fee
• Basic Economy Fare
• Bulk/Opaque Fare

Note: If the ticket has been exchanged by American as an INVOL submit the refund request directly with American. Refer to American Airlines Refunds .

When the flight is not cancelled or the length of delay is 90 minutes or less , a refund does not apply:

• If customer elects to cancel their reservation and use the value of the ticket toward the purchase of a new ticket outside the Travel Notice dates; may use Extend Travel Rebooking or may hold ticket for future travel; all rules and restrictions apply.
• Travel must commence no later than one year from the date of original issuance.

En route/Diversion

• Connecting customers' en route to one of the above-listed destinations or whose flights are diverted will have the option to return to their original departure city and rebook travel to alternate future dates.
• Customers should work directly with the airport to obtain a boarding pass for return travel to their original departure city. If the customer wishes to rebook travel to alternate future dates, please contact American Airlines Reservations for assistance. Alternatively, they may receive a refund if re-accommodation options are unacceptable.
• If a ticket has already been reissued by American Airlines or the ticket is partially used, travel agents must submit the refund request online at https://prefunds.aa.com/refunds/

American Airlines will continue to monitor this Travel Notice Exception Advisory and adjust this policy if needed. Changes will be posted on AA.com and www.saleslink.aa.com reference. Please check these sources frequently for the most up to date information.

• www.saleslink.aa.com Reference: Select Travel Notice Policy - Travel Agency Guidelines
• Visit www.saleslink.aa.com and navigate to AA News and Offers to view current travel notices.
• Contact your Sales Support Center 800-621-8489 or American Airlines Reservations 800-433-7300 (U.S. and Canada) or for Reservations outside the U.S. and Canada, please see our Worldwide Reservations Numbers American Airlines encourages all customers to check flight and gate status prior to leaving for the airport. For complete travel information, visit AA.com .
• Group reservations must be changed by AA Group & Meeting Travel
• Information contained on this web site is subject to change at any time without notice. American Airlines shall not be liable for any consequences resulting from your reliance on the information.

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Secure .gov websites use HTTPS A lock ( Lock Locked padlock icon ) or https:// means you’ve safely connected to the .gov website. Share sensitive information only on official, secure websites.

Apply for a new adult passport

You need a passport to travel to most countries outside the U.S. Learn how to apply for a passport in person, check your application status, and get it changed or corrected.

Eligibility to get a passport

If you are not able to renew your U.S. passport , or if this is your first one, you will need to apply for a new passport. To be eligible, you must be either:

• A U.S. citizen by birth or naturalization or
• A qualifying U.S. non-citizen national

You must apply in person at a passport acceptance facility for a new passport. It cannot be done online or by mail.

What do you need to get a passport?

The application process for passport books and passport cards is the same. You will choose which type of passport you want when you fill out the application. Learn about the differences between passport books and passport cards.

There are 4 things you will need to apply for and get your U.S. passport.

• You can Fill out Form DS-11 online and print it, or 
• Download Form DS-11 [PDF, 5 pages, 1.9 MB] and fill it out by hand, or
• Find your local passport acceptance facility or regional agency and pick up Form DS-11.
• Do not sign Form DS-11 until you are at your appointment and the passport acceptance official tells you to do so. 
• Original proof of citizenship - Learn about what qualifies as primary citizenship evidence or what secondary evidence may qualify if you do not have primary evidence.
• An acceptable photo ID
• A photocopy of both your citizenship document and photo ID
• Passport photo
• Passport fee

Apply in person. Find your local passport acceptance facility. This facility could be a library or post office. Some facilities require appointments or have limited hours.

If you need your passport quickly

Learn how and where to get your passport fast for emergency or urgent travel or to get expedited processing. The time it takes for each varies throughout the year, and there may be additional fees. Use the fee calculator or chart.

Check the status of your passport application

Follow the steps from the Department of State to  check the status of your passport application online .

If you need to change your name or correct your new passport

After you receive your passport, if you change your name or find an error, you will need to get an updated passport to reflect the change. The process, cost, and forms you need depend on how long you have had your passport. Follow the steps from the State Department to change your name or correct your passport.

If you are outside the U.S.

Contact the U.S. embassy or consulate near you to request a passport while outside the U.S.

If you need help with your passport application

If you have questions about your U.S. passport, the National Passport Information Center (NPIC) can help. Get contact information for NPIC , and find out when to contact them based on when you are traveling.

LAST UPDATED: May 14, 2024

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Ask a real person any government-related question for free. They will get you the answer or let you know where to find it.

The Remaking of Tourism in 5 U.S. Cities

Dawit Habtemariam , Skift

December 21st, 2022 at 2:30 AM EST

Five U.S. destinations geographically spread out, of varying sizes and with different transformative strategies — and challenges — point to what destination marketing organizations will have to do in the coming years.

Dawit Habtemariam

If the pandemic taught the travel industry anything, it is that change is necessary. For some local tourism officials in the U.S., transformation had been under way well before 2020, but new plans to serve visitors and local communities alike crystallized in the past year.

That’s why we thought the time was right to highlight some of these changes through five U.S. destinations — Boston; Charlottesville, Virginia; Paso Robles, California; Jackson Hole, Wyoming and Chattanooga, Tennessee.

Each destination’s tourism bureau was selected for a specific change they are undergoing, but at least two coincidentally converged around inclusivity, remote work, alternative funding models, community feedback or growing pains. Each one also touched the Skift megatrends of overtourism coming to rural and outdoor destinations , communities no longer being spectators in travel or the influence of remote work on traveler mobility .

Charlottesville and Boston embraced inclusivity in their destination marketing. Boston is trying to expand its historic image by including its diverse neighborhoods and their histories in their marketing campaigns. Charlottesville, prompted by a national white supremacist visitor riot, is doing internal work to incorporate historically marginalized Black businesses and voices and diversify its visitors. 

Chattanooga and Jackson Hole turn remote workers into residents. Chattanooga attracts visitors and then gets them to stay as residents thanks to its thriving tech business ecosystem and recreational amenities, while Jackson Valley does it with beautiful natural parks, ski mountains, its small town of Jackson, remoteness and low taxes.

Paso Robles and Boston embraced a funding mechanism that gave each a sustainable source of funding to support their marketing efforts. For Paso Robles, it allowed them to keep the lights on during the pandemic crisis and help them survive future ones. Boston now has access to millions in newly raised money to support its global ambition.

But Jackson Hole and Paso Robles, both rural destinations, are trying to deal with growing pains from the success of tourism. For Paso Robles, it’s translated into a ballot initiative to raise lodging taxes for community initiatives. In the town of Jackson, residents expressed dissatisfaction about tourism’s impact on their community in surveys and meetings.

Here’s our deeper take:

Boston Seeks to Spread Wealth of Tourism

Boston’s destination marketing organization did away with the name “Greater Boston Visitor and Convention Bureau” — its name since 1976 — and announced it will forever be called “Meet Boston” at its annual meeting on December 6.

At the same meeting, Meet Boston also announced a $7 million campaign to attract visitor traffic all year round. With the tagline “Boston Never Gets Old,” the multimillion dollar campaign will cover social media, commercials, digital banners, programmatic media buys and more channels. The campaign’s message is that the city is innovative, still forging its identity and more than just the American Revolution.

The historic name change and expensive new campaign is part of what Boston’s tourism bureau wants to accomplish: promote a complex global image of the 392-year-old city, one that is more inclusive and highlights the city’s multiple dimensions and spreads the wealth of tourism across the city and year-round.

Boston is one of the U.S.’s top tourist destinations and is a gateway city for international tourists into the rest of the country, according to Peter van Berkel, chairman of the International Inbound Travel Association and president of Travalco , a tour operator. 

But the renown destination has an outdated image. When people think of Boston, they think of Matt Damon, Ben Afflick, the Wahlbergs, Fenway Park, the Red Sox, Faneuil Hall, Samuel Adams (the beer) and the stereotypical Boston accent, according to Meet Boston President and CEO Martha Sheridan. “None of that’s wrong, but it’s so it’s very one-dimensional,” she said.  

During the pandemic, research conducted by the tourism bureau and city agencies found that “people’s impression of Boston was that it was very white male dominated, drunk guys, sports fanatics,” according to Sheridan.

The city’s neighborhoods have a rich history and diversity that’s too often overlooked. Roxbury was where Dr. Martin Luther King Jr. met Coretta Scott. The city is unveiling a monument called “The Embrace” to commemorate the neighborhood’s role in their romance. East Boston, where the airport is located, has thriving Italian-American and Latinx communities with delicious restaurants and beautiful art. 

The simple narrative comes down to storytelling being done too much by others, but not by the city, said Sheridan. In April 2021, Mayor Kim Janey launched the “ All Inclusive Boston ” digital ad campaign , which aims to curate new narratives that highlighted its diverse neighborhoods, cultures, peoples and histories. 

The $2.5 million digital campaign came at a time to bring back Boston’s devastated tourism economy.  Between February and April 2020, occupancy dropped from 72.7 percent to 5.3 percent, according to the Pinnacle Advisory Group . For 2020, Boston and Cambridge’s occupancy rate was less than 26 percent. 

“For lodging establishments that had 500, 600 or 30 rooms, the income wasn’t there. They were doing no occupancy or 4 percent occupancy. Some large hotels did maybe 7 percent,” said Paul Sacco, president and CEO of the Massachusetts Lodging Association and a native Bostonian. “It was the worst time I had ever seen in my lifetime in the industry.”

As part of the campaign, the city contracted with black women-owned businesses, or businesses owned by people of color and drew 4,000 visitors last year. Mayor Janey extended it for a second phase in November 2021 and her successor extended it again in April 2022.

“People’s impression of Boston was that it was very white male dominated, drunk guys, sports fanatics.” Greater Boston Visitor and Convention Bureau President and CEO Martha Sheridan

Meet Boston wants to go beyond and expand the city’s global image. “A lot of that prep work has helped sort of create the ethos that we’re working on pillars of inclusivity, being transformative and newsworthy and really making sure people know that Boston has a great history, but it has so much more and we want our presence to be known on the global stage and that’s what we’re doing with our increased funding,” Sheridan said.

Boston’s global audience seems ready to absorb that history. With international tourists, the city’s historical edge is one of its strongest pulls, according to Travalco’s van Berkel. Incorporating overlooked voices and stories will certainly add more to that edge and competitiveness.

To finance its ambitions, Meet Boston pursued the tourism improvement district model (TID). The destination marketing group historically relied on a combination of a state grant, membership dues, cooperative advertising and visitor center revenue. The organization’s budget was $7.5 million before the pandemic.

The state legislature made TID legal in 2021 after extensive industry lobbying by the Boston bureau and other tourism businesses. Massachusetts wasn’t the only recent state to pass legislation to make TID legal. In the last two years, the legislatures of Louisiana, Utah, Virginia, Rhode Island have passed similar laws to enable TIDs, according to Civitas , a tourism funding consultancy. 

Boston then won the approval of over 72 percent of the 100 hotels that were qualified to be in the district through education.  “What I found is they did a very good job educating folks on it,” Sacco said.

In August 2021, Boston and Cambridge City Councils passed the Boston-Cambridge Tourism Destination Marketing District (BCTDMD). Under the funding scheme, hotels in Boston and Cambridge charge guests a 1.5 percent assessment fee. In the first 12 months of the last collection cycle, the organization collected $26 million in new revenue. Combined with its preexisting $7.5 million budget that gives the organization over $34 million.

“The overall sales and marketing effort needed to be stepped up and that’s exactly what the BCTDMD does for Boston,” Sacco said. “There’s now an influx of funding that allows them to promote Greater Boston and Cambridge much more than they ever have.”

To see how effective the city is at spreading the wealth of tourism, Meet Boston invested in Near to measure visitor movements across the city, according to Sheriden. The destination marketing group has set aside several million dollars toward luring events and supporting traditional and new events in the neighborhoods. One such event will be the 2026 FIFA World Cup. 

The bureau is also giving its website new skin. “BostonUSA”, which is used in the bureau’s social media channels, website domain and internal email, will be replaced with Meet Boston. The phrase dates to back to the 2000s, when there was a movement among destinations to add “USA” to brand US cities that had UK and European counterparts, according to a Meet Boston spokesperson.

“BostonUSA plays into the patriotic nature of Boston as a historic city and it’s really good, but it doesn’t really focus on what we think people should learn about Boston when they come,” said Sheridan. “It’s again too one dimensional.”

Jackson Hole Climbs Toward a New Locals-Inclusive Tourism

Jackson Hole valley is currently wrestling with its future as a tourist destination as the locals of the small town of Jackson vocalize their frustration with tourism’s growth, which underscores a 2022 Skift megatrend that communities are no longer spectators . 

“Everybody seems to be wanting to know how we deal with tourism. Why aren’t we addressing why we are spending tens of millions of dollars a year to promote tourism? Why isn’t that on the table?” asked one resident who received some room applause for his question during a May community meeting held by the Jackson Hole Travel and Tourism Joint Powers Board to present its resident survey results. 

The resident isn’t alone in how he feels about tourism to Jackson Hole. Over 80 percent said they believe tourism development has been happening too fast and 90 percent support the need for more planning and controls, according to a survey commissioned by the Jackson Hole Travel and Tourism Joint Powers Board’s nearly 5,000 residents between February and April 2022. The town of Jackson has 11,000 residents.

The resident survey is part of the tourism board’s efforts to draft a five year roadmap for sustainably managing and marketing Jackson Hole . Over the past year, the tourism board has been conducting workshops, community and focus groups, surveying, gathering information and meeting with residents, according to Kathryn Brackenridge, the outgoing executive director of the Jackson Hole Travel and Tourism Joint Powers Board.

“The vision is really prioritizing a balance of residential and visitor needs and making sure quality of life and experience on the destination level is the number one priority for the long term,” Brackenrdige said. 

Tourism officials are in the fourth phase of the five phase plan, which will launch early next year. The board is made up of seven volunteers appointed by the Teton County Board of County Commissioners and Jackson Town Council.

The tourism board used its fund of $4.1 million for destination marketing, visitor education, events, and other tourism-related initiatives for the July 2020 to June 2021 period, according to its 2021 annual report . The fund comes from a 5 percent state lodging tax. While 3 percent goes to Wyoming tourism authorities, the remaining 2 percent goes to the county, 60 percent of which goes to the tourism board and the remaining 40 percent goes toward the town of Jackson and Teton County to use on visitor impact mitigation. That fund amounted to $2.8 million for the July 2020 to June 2021 period.

“What we are doing is having a very deep internal conversation about what do we want the future of our tourism economy to be set in the context of the health of our ecosystem, the kind of community we are, the kind of economy that is arising around who we are and how we’re doing it,” said Jonathan Schechter, a resident of 35 years, a Jackson Town Council member and founder and executive director of Charture Institute , a Jackson Hole, Wyoming-based environmental think tank.

Jackson Hole is home to Grand Teton National Park, over a third of Yellowstone National Park,  National Museum of Wildlife Art, a national elk refuge, dog sledding, a skiing culture and rich wildlife, hot springs and other assets.

Along with these assets is a fledgling tourist infrastructure. Around 23 percent of private sector jobs are in tourism in Teton County. The destination hosts multiple ski resorts, high end restaurants, lodging providers, shopping, recreational activities and an airport.  The valley receives more than 2.6 million visitors per year, according to the Jackson Hole Tourism Board .

“The overwhelming attitude is that the ‘Hole’ has become a s-hole, and we need to limit visitation lest we become like Venice. (Italy or Ca.).“ Resident Chris Schroeder

Its assets and amenities turned some of the richest visitors and their families into residents. Teton County has the highest income from assets per capita in the U.S. at $161,4000, according to the Economic Innovation Group .

These same assets and amenities proved priceless during the pandemic when Jackson Hole saw tourism explode like other rural destinations, a Skift megatrend . “It’s almost like the pandemic sort of poured vaseline on the fiery interest in Jackson, Grand Teton and Yellowstone particularly because domestic travel was the best and easiest option for most people in this country,” said the tourism board’s Brackenridge. 

Grand Teton and Yellowstone experienced record visitation at 4.9 million and 3.9 million in 2021, respectively, according to the National Park Service.

Lodging tax receipts totaled $4.9 million for the 2021 fiscal year, up almost 20 percent from the fiscal year 2019, according to Jackson Hole Travel and Tourism Board’s annual report . In the summer of 2021, average hotel occupancy was well over 80 percent and higher than levels for the last five summers. 

For some locals, the explosion in visitor interest has brought overtourism to the area, throwing a wrench into their quality of life. “The tourist volume to Teton County and GTNP and Yellowstone NP are excessive,” wrote resident Jeffrey Kochan in a popularly upvoted public comment posted four months ago. “Access to the parks is now more overwhelming than ever, so much so that residents are finding it more difficult to make reservations in their own national parks. I would encourage those responsible to stop promoting Teton County and the parks to international tourism.”

About 98 percent said tourism contributes to traffic problems and overcrowding of attractions and 86 percent said it did not support the integrity of the natural environment, according to a survey commissioned by the tourism board of nearly 5,000 residents between February and April this year.

During the pandemic, remote workers flocked to the county to work in peace and made Jackson Valley their new nest. “The zoom town happened and a lot of the zoom town hasn’t left,” said Kevin Kavanagh, a resident of Jackson Hole for 28 years and a property manager for vacation rental agency Clear Creek Group . Remote workers were coming before the pandemic but the trend accelerated as the world shifted to zoom over in-person interactions.

The cost of housing in the area has subsequently shot up, causing a housing shortage for the workforce. In the next five years, the county needs 5,300 housing units in order to keep up with growing housing needs, according to the Teton Region Housing Needs Assessment . 

“If you weren’t in the [housing] market prior to Covid, it’s getting damn near impossible to live in Teton County,” Kavanagh said. Less than three percent of Jackson Hole is privately held, according to Charture Institute ’s Schechter.

The housing shortage keeps out workers as well as makes them harder to retain across all sectors. About 15 percent of jobs in the county are unfulfilled, according to the Teton Region Housing Needs Assessment . Around 80 percent of employers said the lack of housing was the number one reason.

By keeping out young and ambitious workers, the community is sacrificing its energy and culture. “It’s killed our culture in a way because you can’t have that enthusiastic ski bum that’s highly educated but wants to take a few years and bum around, do the night job and then that wears off and becomes serious and become the hotel manager and work his way up the ladder,” Kavanagh said.

Quality of life, community changes and housing shortages have contributed to anti-visitor growth sentiment. About 66 percent of residents said they are willing to pay more for local public services if it means having less visitors. 

“The overwhelming attitude is that the “Hole” has become a s-hole, and we need to limit visitation lest we become like Venice. (Italy or Ca.), “ Chris Schroeder wrote in a multiple paragraph public comment after attending the May community public meeting.

At a November the tourism board meeting to update the community on its sustainable destination management plan, one of the presentation slides noted ”the purpose of the plan is not to grow visitation numbers, but rather to ensure tourism is positive force for people, for nature and for the economy.”

Charlottesville Embraces the Richness of Black Voices

Charlottesville, Virginia, is elevating the diversity of stories, voices and businesses of its Black community when it comes to tourism promotion and its public landscape.

The city is famous for its association with Thomas Jefferson. Monticello, Thomas Jefferson’s plantation and estate, is located just outside the city. The city’s historical narrative revolved around him and he was the hero of the story, according to Courtney Cacatian, executive director of Charlottesville Albemarle Convention & Visitors Bureau (CACVB) .

For around century, the destination featured statues of Stonewall Jackson and Robert E. Lee, Confederate generals who fought to preserve the enslavement of Blacks in the Civil War and symbolized Jim Crow and White supremacy. 

Black voices and stories were suppressed or reduced to supporting characters. The Charlottesville Albemarle Visitors Bureau historically played a role “in minimizing the whole history of things that happened here by telling people their stories weren’t important enough to be told or not compelling enough to get visitors here,” said Cacatian. 

It was under this atmosphere that the city attracted an unwelcome group of visitors: white supremacists. In 2017, white supremacists rallied there to express opposition against the proposed removal of the Robert E. Lee statue in Lee Park (now Market Street Park) in the city’s downtown. Called “United the Right,” the rally left three people dead and over 50 people injured. 

“Nobody was going to promote Charlottesville in 2018, 2019 and 2020 in a big way.” Stay CHarlottesvile CoFounder Travis WilburN

The incident made global headlines in the New York Times , Washington Post , CNN and other national news outlets. President Joe Biden said the event inspired his decision to run in 2020.

After the event, trips to the destination didn’t actually change. Hotel occupancy rates remained above 70 percent in September 2017, according to Cacatian. 2019 was actually a record year for the city in terms of visitors, she said. 

Promotional investment, however, froze. “Nobody was going to promote Charlottesville in 2018, 2019 and 2020 in a big way,” said Travis Wilburn, a resident of 22 years, cofounder of Stay Charlottesville and multiple tourism businesses and a former member of the Charlottesville Albemarle Visitors Bureau board. “Now you are starting to see it come back.”

In research conducted in the winter period of 2019 to 2020, the Charlottesville Albemarle Visitors Bureau found prospective visitors thought of words like “racism,” “riot” and “white supremacy” when asked what words came to mind when they thought of the Charlottesville region. 

To this day, the destination’s name is associated with hate in national discussions on race. On the fifth anniversary of the incident, the White House and news outlets emphasized the event as a turning point in American history and a reminder to resist hate and bigotry. Search results for the destination’s name on Google Images contain images of the rally to this day.

“It’s frustrating for us as a community to try to get beyond that because Charlottesville has now become that moment in time when they are talking about us in national media,” said Cacatian. “But it was really apparent we had so much work to do at home.” 

Local tourism officials came to realize that the narrative they historically operated under attracted the wrong kind of visitors. When she came in August 2019 as executive director, Cacatian spent the first six months on a community listening tour. During the pandemic, she hosted meetings with Black leaders who gave intensive feedback, which underscores the Skift megatrend that residents are having a greater say on travel to their community.  

What came out was the Discover Black CVille initiative, which aims to elevate and reclaim Black voices and stories in Charlottesville and Albemarle County. It highlights historically marginalized Black stories and historical attractions as well as over 40 Black-owned restaurants, hotels, wineries, bakeries and other tourism businesses. The initiative has a dedicated landing page, a directory, Instagram and Twitter accounts and is advertised nationally.

“There is so much Black culture there, so much vibrancy in Charlottesville,” said Gayle Jessup White, public relations and community engagement officer of Monticello, a descendant of slaves of Thomas Jefferson and who served on the steering committee. “Our goal is to elevate the presence of that community so other people can partake and enjoy and learn and that’s very much what Black CVille was about.”

The Confederate statues that made white supremacists feel welcomed have been removed. Parks named after Confederate leaders have been renamed. The Charlottesville Albemarle tourism board has been remade to include more diversity.

The Robert E. Lee statue was removed in July 2021 by city council and donated to the local Jefferson School African American Heritage Center to be melted down and turned into an inclusive public art display. There’s an ongoing lawsuit to stop the project.

The effectiveness of the bureau’s initiatives is still unclear. Cacatian said she has anecdotal evidence from local town leaders in the county that they are attracting more visitors of color than ever before.

To quantify the impact, Charlottesville Albemarle Visitors Bureau partnered with Destination International’s new “Tourism for All” initiative, which assesses destination marketing organizations on diversity, equity and inclusion.  Under the program, the Charlottesville Albemarle Visitors Bureau will be its pilot partner and will work with Tripadvisor to track diversity, equity and inclusion-term usage in ratings, reviews and traveler-generated content. The program will be launched to all destinations wishing to participate in early 2024.

Looking at the long term, it remains to be seen how long the Charlottesville Albemarle Visitor Bureau’s diversity, equity and inclusion revolution will last. “One of the hardest things sitting in my seat is making sure that we’ve created the framework sustainable if I leave,” Cacatian said. 

Chattanooga Transitions Visitors Into Residents With Tech

Chattanooga, Tennessee, has turned itself into the “Gig City,” a destination where a tech ecosystem has become an attractive asset for luring and transitioning visitors into residents.

The destination’s evolution took place over a decade. In 2010, EPB, the municipal electric utility, launched a community-wide fiber optic network capable of delivering 1 gigabit (1,000 Mbps) Internet speeds, a first for a city in the United States and which earned it the Gig City nickname. Five years later, EPB upgraded it to 10 gigabit (10 Gig) Internet service. 

What makes a gig significant is they enable faster internet speeds and more user traffic at the same time. Under faster connections, users can have quick downloads, faster load times and smoother connection on video calls and streaming, according to HighSpeedInternet.com . 

To date, the biggest event the convention center has hosted has been The Church of God of Prophecy International Office’s 2018 Biennial International Assembly at the Chattanooga Convention Center which welcomed 11,000 attendees. 

This year, EPB has launched the nation’s first community-wide 25 gigabits per second internet service to be available to all residential and commercial customers, making it the fastest multi-gigabit broadband service available in the U.S.

In August, the Chattanooga-Hamilton County Convention Center announced it became the first customer to roll out EPB’s 25 gigabit internet speed. With such connectivity power, Chattanooga aims to attract large-scale e-gaming, streaming and hybrid virtual conferences, said Barry White, CEO of Chattanooga Tourism Company , which provides destination marketing for the city.  

“One of the first questions we get asked: ‘What’s the internet speed? Because I’m coming here to work.’ It’s drawn people here like crazy.”  Chattanooga Vacation Rentals Founder Christian Thoreson

The county and city governments have each dedicated $151,000 in infrastructure funding for a total of $302,000 to cover the cost of installing new networking equipment and Wi-Fi access points throughout the convention center. 

“We want 10,000 people in our convention center, all of them are as happy as they can be because they are doing their emails and taking their notes without a problem or they are working their games and doing their competitions and [connectivity] will not be an issue,” said White.

The high-speed internet environment has enabled the tourism industry and other city stakeholders to reimagine and promote Chattanooga as a high-tech destination. “It really sets this tone that we have a lot of natural outdoors and activities, but we are also very technology-focused and forward in our development,” White said. 

Developed primarily for residents, the high speed has become an attractive asset, especially as companies are more interested than ever in facilitating opportunities for employees to stay connected as they embrace remote work, a Skift megatrend .

In the last five years, the number of visitors coming to work remotely and take advantage of the destination’s tech amenities have grown immensely, said Christian Thoreson, a local of 35 years and owner of Chattanooga Vacation Rentals . In 2020 and 2021, Chattanooga had a spike in the number of visitors staying four days or more, according to Chattanooga Tourism Company.

Chattanooga has been ranked as one of the best places to work remotely by Zillow and MakeMyMove , Orchard and Forbes . “One of the first questions we get asked ‘What’s the internet speed? Because I’m coming here to work’, ” said Thoreson. “It’s drawn people here like crazy.” 

It’s a marketing tool for attracting visitors and turning them into local entrepreneurs and workers. The local Chamber of Commerce has a webpage dedicated to attracting remote workers, encouraging them to take “staycations” and partake in the city’s tourist attractions and activities. 

The destination attracts startup founders through events and competitions. “They come for a pitch competition or other startup event and stay for the resources we provide to make their ideas possible,” said Bill Lupia, director of small business and entrepreneurship at the Hamilton County Business Development Center.

The Chattanooga Area Chamber of Commerce also hosts the INCubator, a three year program that helps startups capitalize on Hamilton County’s business ecosystem.  “We have a success rate of 92 percent of companies who graduate out into the community that are still in business 5 years after their stay in the INCubator,” Lupia said. 

A common trajectory for visitors is to be drawn in by Chattanooga Tourism Company’s advertising and then fall love with the city and become residents, a pattern “I’ve seen over and over again,” said Thoreson. The destination marketing organization works with the chamber of commerce, for example, to provide a pass to visitors who stayed and worked in at least three different locations and opportunities to win discounts at tourist attractions and hotels. 

For every 100 people moving out of Chattanooga, 300 are moving in, according to tech relocation company MoveBuddha’s 2021-2022 Tennessee Migration Report . 

During the pandemic, the city’s outdoor recreation opportunities like hiking and canoeing gave it a faster recovery than other destinations, which follows a megatrend Skift has highlighted.  By early 2021, Chattanooga had reached 2019 visitation numbers, according to White. In 2021, the destination had a total of 15.3 million visitors and direct visitor spending amounted to $1.5 billion, according to Chattanooga Tourism Company .

Chattanooga hosts a large startup community, which facilitated the growth of famous startups like Bellhops and Echelon Health and Fitness. In the downtown area, there’s an area called the Innovation District, where many startups are housed. 

It’s not just startups, but the city has attracted large companies from other states and countries. Branch and One Off Robotics, for example, relocated from Alabama. International companies like Volkswagen and Australia’s Tritium DCFC Ltd. are investing their electric vehicle plants here.

Overtourism is not a problem for Chattanooga right now, according to White. “We’re not at a place where there is too much tourism so we want to manage that,” he said. He says the focus is to make sure they are sustainably managing their trails, rivers and other attractions as best as they can. 

The destination marketing group is conducting its first resident survey. “I did get a couple of board members to scratch their heads and say ‘Is there a problem with [overtourism] ?’ I said ‘It’s not a problem, but we have to make sure it doesn’t become a problem.'”

Paso Robles Embraces New Funding Choices to Fund Its Tourist Destination

Paso Robles, California, a rural town, turned into a competitive destination thanks to tourism marketing supported by an alternative funding model.  

The destination was originally “a little rustic” and “really hometownie, which was great,” said Chris Taranto, Communications Director of Paso Robles Wine Country Alliance and has been in his position for 15 years.  The town was not originally set up to be a tourist destination, according to Travel Paso Executive Director Stacie Jacob.

Fast forward, Paso Robles has emerged as a tourist destination, especially as a wine hotspot. Paso Roble now has over 250 wineries and welcomes wine enthusiasts and experts.  The New York Times has labeled it as one of the top destinations for its wineries. 

“Going back 10 years, it wasn’t as refined as it is now where wineries have really taken the time to bring more of a hospitality bend to everything as far as coming in the doors and tasting,” Taranto said.

A big source of its growth has been due to Travel Paso, the destination marketing organization for the town, and its reorganizing under the tourism improvement district (TID) model, which gave it a dedicated source of funding for marketing over longer periods of time and during crises.

From 2009 to 2017, the city oversaw tourism operations and Travel Paso (then Travel Paso Robles Alliance) was in an advisory role and operated under a business improvement district (BID), under which it levied a two percent assessment on hotels. The scheme had to be renewed by the city council every year.

A large part of marketing was done by the the local wine industry. “Prior to 2017, our organization was the primary de facto marketing organization for the region, even though our focus was to market the region as a wine region and to try to elevate the reputation of the region,” Paso Robles Wine Country Alliance’s Taranto said. “We didn’t have a strong Paso DMO.”

In 2017, the Travel Paso Robles Alliance separated from the city and became a not-for-profit 501c (6) destination marketing organization known as Travel Paso. Members chose to redevelop as Travel Paso under TID, which was approved by the city council in July 2017 for five years.

Under the model, the city collects a 2 percent assessment from all lodging establishments, not just hotels and motels. That meant short-term rentals, campgrounds, RV parks and other lodging establishments contributed. The collection fees would only go toward promoting Paso Robles and driving heads in beds, Jacob said. Travel Paso took on administrative operations, which allows it to be more nimble. Instead of an annual renewal process, the model is renewed every five years by the city council, a relief for long-term planning and marketing.

Destination marketing organizations typically get their funding from a portion of the lodging tax revenue collected by the local government, which can reallocate the money as much as they wish on an annual basis.The TID model has become increasingly popular among DMOs in the U.S. Since originating in California in 1989, the funding mechanism has spread to almost 200 destinations across 20 states, according to Civitas , a tourism funding consultancy. 

With the new funding model, Travel Paso was able to protect its budget and finance new campaigns and promote the region and let tourism businesses focus on their products .“Once Travel Paso was established and under way, then we had a partner that can focus on travel stuff while we can focus our efforts on the brand messaging of Paso wine,” Taranto said. “As the wine started to elevate so did the hospitality as this promise of great wine existed out there.”

Thanks to the money raised by the TID model, Travel Paso was able to keep projects going amid the pandemic and California’s lockdown. Because the funding was secure until 2022 and couldn’t be touched, Travel Paso had cash to use when governments were slashing tourism marketing budgets.

“In times of crisis, which the pandemic became, we had sufficient reserve funds that allowed us to keep marketing all during that time,” Jacbo said. For the 2020-2021 fiscal year, Travel Paso operated with a budget of $680,206. The destination marketing group launched a new website, kept social platforms running and marketing campaigns around the open spaces and beautiful landscapes and promote local businesses. 

In its reopening campaign, it paid for a variety of marketing partnerships, videos series and 90 billboards throughout the state when it reopened in June 2021. “We kept the aspirational aspect of Paso Robles in mind of our audience. When things did open up, we saw that success,” Jacob said. The campaign helped turn Travel Paso into a finalist for the 2022 Visit California Poppy Awards, a statewide bi-annual award.

Tourist lodging revenue amounted to a record $7 million for the 2021 fiscal year. Between March 2021 and August 2022, the city collected nearly $9 million in revenue.  In two months alone, Paso Robles had over $1 million in lodging tax collection, which goes toward the city services. In a November meeting , Paso Robles City Council reported $920,000 more than anticipated in tax revenue for the fiscal year thanks to tourism.

The rural destination has plans to become an internationally competitive destination. “Who’s the competition? The competition isn’t just Nappa. It’s international. It’s the people that want to go to Spain, Italy or France,” Taranto said. “That’s the actual competition.”

Travel Paso Board of Directors recently held elections and named a wine business owner as its first chairman, a first from outside of the lodging Industry , who wants Paso Robles to top web search results for wine destinations. In 2023, Travel Paso will be working with a budget of $1.8 Million. 

Over 1,000 new hotel rooms are coming to the city in the next decade, with 300 of those rooms currently under construction. The city plans to build new bridges and widen streets to facilitate the traffic. With that growth, however, has come growing pains and questions as to whether tourism can alleviate community problems. 

“When you are successful like tourism has been, everyone has their hands out looking for dollars and say ‘ Oh! Can tourism pay for that? Tourism can pay for that.’ Those are things we hear more often than not,” Jacob said. ”We try to remind them that the tourism improvement district model that we operate under has a very specific mission and it is about marketing the destination and driving overnight stays.”

One growing pain has been affordable housing. Like in many parts of California, homelessness is a persistent problem in the town. Nearly 1,500 people were homeless in San Luis Obispo County (where Paso Robles sits), according to the 2022 Homeless Point-in-Time Count & Survey . Of that total, 80 percent were unsheltered and 26 percent were sleeping in vehicles. There’s been increasing pressure to use tourism revenue to alleviate such an issue.

At a July city council meeting, Jacobs defended her request for a funding model renewal and faced unexpected questions about the value of tourism promotion. In the end, the city council ended up renewing the TID funding model for the next ten years. 

But at that same meeting, the city council approved a proposal to introduce a ballot measure that would raise the lodging tax from 10 percent to 11 percent. The tax increase is expected to generate between $700,000 and $800,000 annually for the city, according to an analysis by City Attorney Elizabeth Hull . The money would go toward economic development, downtown improvements, affordable housing and other community needs.

On November 8, nearly 60 percent of the residents voted for the tax increase . Guests will now have to pay a 11 percent lodging tax — in addition to the 2 percent assessment charged by Paso Robles and 1.5 percent assessment by San Luis Obispo — starting January 1. 

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WAGE AND HOUR DIVISION

UNITED STATES DEPARTMENT OF LABOR

Fact Sheet #22: Hours Worked Under the Fair Labor Standards Act (FLSA)

Revised July 2008

This fact sheet provides general information concerning what constitutes compensable time under the FLSA . The Act requires that employees must receive at least the minimum wage and may not be employed for more than 40 hours in a week without receiving at least one and one-half times their regular rates of pay for the overtime hours. The amount employees should receive cannot be determined without knowing the number of hours worked.

Definition of "Employ"

By statutory definition the term "employ" includes "to suffer or permit to work." The workweek ordinarily includes all time during which an employee is necessarily required to be on the employer's premises, on duty or at a prescribed work place. "Workday", in general, means the period between the time on any particular day when such employee commences his/her "principal activity" and the time on that day at which he/she ceases such principal activity or activities. The workday may therefore be longer than the employee's scheduled shift, hours, tour of duty, or production line time.

Application of Principles

Employees "Suffered or Permitted" to work: Work not requested but suffered or permitted to be performed is work time that must be paid for by the employer. For example, an employee may voluntarily continue to work at the end of the shift to finish an assigned task or to correct errors. The reason is immaterial. The hours are work time and are compensable.

Waiting Time:

Whether waiting time is hours worked under the Act depends upon the particular circumstances. Generally, the facts may show that the employee was engaged to wait (which is work time) or the facts may show that the employee was waiting to be engaged (which is not work time). For example, a secretary who reads a book while waiting for dictation or a fireman who plays checkers while waiting for an alarm is working during such periods of inactivity. These employees have been "engaged to wait."

On-Call Time:

An employee who is required to remain on call on the employer's premises is working while "on call." An employee who is required to remain on call at home, or who is allowed to leave a message where he/she can be reached, is not working (in most cases) while on call. Additional constraints on the employee's freedom could require this time to be compensated.

Rest and Meal Periods:

Rest periods of short duration, usually 20 minutes or less, are common in industry (and promote the efficiency of the employee) and are customarily paid for as working time. These short periods must be counted as hours worked. Unauthorized extensions of authorized work breaks need not be counted as hours worked when the employer has expressly and unambiguously communicated to the employee that the authorized break may only last for a specific length of time, that any extension of the break is contrary to the employer's rules, and any extension of the break will be punished. Bona fide meal periods (typically 30 minutes or more) generally need not be compensated as work time. The employee must be completely relieved from duty for the purpose of eating regular meals. The employee is not relieved if he/she is required to perform any duties, whether active or inactive, while eating.

Sleeping Time and Certain Other Activities:

An employee who is required to be on duty for less than 24 hours is working even though he/she is permitted to sleep or engage in other personal activities when not busy. An employee required to be on duty for 24 hours or more may agree with the employer to exclude from hours worked bona fide regularly scheduled sleeping periods of not more than 8 hours, provided adequate sleeping facilities are furnished by the employer and the employee can usually enjoy an uninterrupted night's sleep. No reduction is permitted unless at least 5 hours of sleep is taken.

Lectures, Meetings and Training Programs:

Attendance at lectures, meetings, training programs and similar activities need not be counted as working time only if four criteria are met, namely: it is outside normal hours, it is voluntary, not job related, and no other work is concurrently performed.

Travel Time:

The principles which apply in determining whether time spent in travel is compensable time depends upon the kind of travel involved.

Home to Work Travel:

An employee who travels from home before the regular workday and returns to his/her home at the end of the workday is engaged in ordinary home to work travel, which is not work time.

Home to Work on a Special One Day Assignment in Another City:

An employee who regularly works at a fixed location in one city is given a special one day assignment in another city and returns home the same day. The time spent in traveling to and returning from the other city is work time, except that the employer may deduct/not count that time the employee would normally spend commuting to the regular work site.

Travel That is All in a Day's Work:

Time spent by an employee in travel as part of their principal activity, such as travel from job site to job site during the workday, is work time and must be counted as hours worked.

Travel Away from Home Community:

Travel that keeps an employee away from home overnight is travel away from home. Travel away from home is clearly work time when it cuts across the employee's workday. The time is not only hours worked on regular working days during normal working hours but also during corresponding hours on nonworking days. As an enforcement policy the Division will not consider as work time that time spent in travel away from home outside of regular working hours as a passenger on an airplane, train, boat, bus, or automobile.

Typical Problems

Problems arise when employers fail to recognize and count certain hours worked as compensable hours. For example, an employee who remains at his/her desk while eating lunch and regularly answers the telephone and refers callers is working. This time must be counted and paid as compensable hours worked because the employee has not been completely relieved from duty.

Where to Obtain Additional Information

For additional information, visit our Wage and Hour Division Website: http://www.dol.gov/agencies/whd and/or call our toll-free information and helpline, available 8 a.m. to 5 p.m. in your time zone, 1-866-4USWAGE (1-866-487-9243).

This publication is for general information and is not to be considered in the same light as official statements of position contained in the regulations.

The contents of this document do not have the force and effect of law and are not meant to bind the public in any way. This document is intended only to provide clarity to the public regarding existing requirements under the law or agency policies.

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2024 Total Eclipse: Where & When

Eclipse explorer.

For a mobile-friendly or full-screen version of this interactive map, visit go.nasa.gov/EclipseExplorer .

The Monday, April 8, 2024, total solar eclipse crossed North America, passing over Mexico, the United States, and Canada. The total solar eclipse began over the South Pacific Ocean. Weather permitting, the first location in continental North America that experienced totality is Mexico’s Pacific coast at around 11:07 a.m. PDT.

The path of the eclipse continued from Mexico, entering the United States in Texas, and traveled through Oklahoma, Arkansas, Missouri, Illinois, Kentucky, Indiana, Ohio, Pennsylvania, New York, Vermont, New Hampshire, and Maine. Small parts of Tennessee and Michigan also experienced the total solar eclipse. The eclipse entered Canada in Southern Ontario, and continued through Quebec, New Brunswick, Prince Edward Island, and Cape Breton. The eclipse exited continental North America on the Atlantic coast of Newfoundland, Canada, at 5:16 p.m. NDT.

This table provides the time that totality began in some U.S. cities in the path of totality. These areas also experienced a partial eclipse before and after these times.

Discover More Topics From NASA

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• Both parents or guardians must approve that we can issue a passport to a child, and go with the child to apply in person.
• If one or both parents or guardians cannot apply with their child, you will need to show us more documents.
• You cannot renew your child's passport using Form DS-82.
• Passports for children under age 16 are only valid for 5 years. 

Steps to Apply

1. fill out form ds-11 and print it.

Use our Form Filler tool  to fill out your child's form on a desktop or laptop computer and then print it. If you are experiencing technical issues with the Form Filler, download a PDF . 

Tips to complete your child's form :

• Do not sign your child's form until asked to do so by a passport acceptance agent or employee. 
• You can apply for a passport book , a passport card , or both documents.
• You may ask for a larger passport book with more visa pages, at no extra cost, by checking the 'large book' box at the top of the DS-11.

2. Get Evidence of U.S. Citizenship (and a photocopy)

Your evidence must be an original or replacement copy. The document must have the official seal or stamp of the office which issued it. You must submit one of the following documents for your child:

• Issued by the city, county, or state of birth
• Lists applicant's full name, date of birth, and place of birth
• Lists the parent(s)' full names
• Has the date filed with registrar's office (must be within one year of birth)
• Has the registrar's signature
• Has the seal or stamp of the city, county, or state which issued it
• Consular Report of Birth Abroad or Certification of Birth
• Certificate of Citizenship
• Please note you must also provide a document, such as a birth certificate, that lists the parent(s) or legal guardian(s) of the child. Full validity means the document is or was valid for 10 years for adults and 5 years for children under 16. 

If you cannot submit one of these documents, go to our  Citizenship Evidence page  for more information.

Paper only : You cannot submit digital evidence of U.S. citizenship such as a mobile or electronic birth certificate. You must submit physical evidence of U.S. citizenship and a photocopy of the document. 

Returning your child's document : We will return your child's document in a separate mailing up to 8 weeks after you receive the new passport.

Tips for making a photocopy :

• Black and white (no color)
• Use 8.5 inch by 11 inch paper
• Use a single side of the paper

If you do not submit a photocopy, you must submit a second copy of your citizenship evidence. We will keep this copy for our records.

3. Show Your Relationship to Your Child

You must submit a document that lists the parent(s) or legal guardian(s) of the child. Examples include:

• U.S. birth certificate (also evidence of U.S. citizenship)
• Foreign birth certificate
• Adoption decree
• Divorce or custody decree
• A court order

Some documents, like a U.S. birth certificate, show  both  U.S. citizenship and parental relationship. These documents must be originals or certified copies (not photocopies).

You and your child may have different last names, as long as the document showing your relationship to your child lists your full name.

If your name is different than the one on the document showing your relationship to your child, submit proof of your legal name change.

4. Get a Photo ID (and a photocopy)

Both parents or guardians must bring a physical, photo ID and a photocopy of it. If your photo ID is from a different state than the state in which you are applying, bring a second photo ID. 

You must show at least  one  of these photo IDs:

• Valid or expired, undamaged U.S. passport book or passport card 
• In-state, fully valid driver's license or enhanced driver's license with photo
• Certificate of Naturalization 
• Certificate of Citizenship 
• Government employee ID (city, county, state, or federal)
• U.S. military or military dependent ID
• Current (valid) foreign passport
• Matricula Consular (Mexican Consular ID) used by a parent of a U.S. citizen child applicant
• U.S. Permanent Resident Card (Green Card) used by a parent of a U.S. citizen child applicant
• Trusted Traveler IDs (including valid Global Entry, FAST, SENTRI, and NEXUS cards)
• Enhanced Tribal Cards and Native American tribal photo IDs
• In-state, fully-valid learner's permit with photo
• In-state, fully-valid non-driver ID with photo
• Temporary driver's license with photo

If you do not have one of these photo IDs, go to our  Identification page  for more information.

5. Show More Documents (if both parents or guardians cannot apply)

• Both parents or guardians must approve that we can issue a passport to a child, and go with the child to apply in person.
• If one or both parents or guardians cannot apply in person with their child, you will need to show more documents.

Important : Submit  Form DS-3053  and other notarized statements within three months of signing them.

6. Provide a Photo

You must provide one photo with your child's application. Go to our  Passport Photo page  for photo requirements and to see examples of photos. 

• Do not attach or staple your child's photo to the form. The acceptance agent or passport employee will review the photo and staple it to your form.
• Some  passport acceptance facilities
• A company which offers photo services
• Home. Ask your friend or family member to take your child's photo. Print it on glossy or matte photo quality paper. 

7. Calculate Fees

When applying using Form DS-11, you will pay two separate fees - an application fee and an execution (acceptance) fee. You will pay the application fee to the U.S. Department of State, and the execution (acceptance) fee to the facility which takes your application. 

• Add $60 to your application fee if you want  expedited service .
• Add $19.53 to your application fee if you want us to ship your completed passport in 1-2 days after we issue it.  

Child Applicants :

For more information on how to pay and a full list of fees, go to our  Passport Fees  page.

*How to fill out your check and pay the application fee to the U.S. Department of State. Please note you must pay a separate execution (acceptance) fee. 

Families may write one check or money order to the U.S. Department of State if they are applying at the same time. The check or money order must include the name and date of birth of each applicant.

8. Find Location to Apply

In the United States:

• Traveling in more than 3 weeks?  Go to a  passport acceptance facility  such as a post office, library, or local government office. Check with the facility to see if you need to make an appointment. 
• Traveling in less than 3 weeks?   Make an appointment  to apply at a passport agency or center.

In another country:

• Contact your  U.S. embassy or consulate .

9. Track Your Application Status

You can  subscribe to email updates  about your application status, and  learn more about each status update .

It may take 2 weeks from the day you apply until your child's application status is “In Process.” 

Frequently Asked Questions

How will you send my child's passport and supporting documents.

You will get multiple mailings. The number of mailings depends on what document(s) you asked for.

Passport Book : You may get your new passport and citizenship documents in two mailings. You may wait 8 weeks after getting your passport before you get a second mailing with your citizenship documents. We will return the passport book using a trackable delivery service.

Passport Card : You may get your new passport card and your citizenship documents in two mailings. You may wait 8 weeks after getting your passport before you get a second mailing with your citizenship documents. We only send the passport card via First Class Mail. We do not send cards using 1-2 day delivery services.

Both a Passport Book and Card : You may get three separate mailings:

• New passport book
• New passport card
• Citizenship documents

Contacting Us : If you have been waiting more than 8 weeks for your documents, call us at  1-877-487-2778  to report that you have not received your documents. 

If you want us to reimburse you for a lost supporting document, you must contact us within 90 days of the date which we mailed your passport. You will also need to provide a receipt to show the cost of replacing the document. 

Can I pay for faster delivery and return shipping?

Yes. You may choose one or both of the following shipment options:

• Delivering application to us : Pay for Priority Mail Express for faster shipping. The price for this service varies depending on the area of the country.
• Returning the passport to you : Pay $19.53 for 1-2 day delivery. This means you will receive your passport   1-2 days after we send it. Include this fee with your check or money order payable to the U.S. Department of State. Do not submit a return envelope to us with postage pre-paid. 

You may receive your passport and supporting documents in separate mailings. If you are renewing a passport card, we will send it to you via First Class Mail. We do not use 1-2 day delivery services if you only applied for a passport card.

What countries require Form DS-3053 "Statement of Consent" to be notarized at an embassy or consulate?

In certain countries, a DS-3053 must be notarized at a  U.S. embassy or consulate  and cannot be notarized by a local notary public. Currently, these countries include:

Special Passport Fairs

Find a Special Passport Fair  near you!

We're holding special passport fairs all across the United States to help you get your passport more easily. New events are added to our site every week.

Most events are for first-time applicants and children, (who use Form DS-11). If you can use Form DS-82, you can renew by mail at your convenience!

Processing Times

Routine:  6-8 weeks*

Expedited: 2-3 weeks and an extra $60*

*Consider the total time it will take to get a passport when you are booking travel.  Processing times only include the time your application is at a passport agency or center.

• It may take up to 2 weeks for applications to arrive at a passport agency or center. It may take up to 2 weeks for you to receive a completed passport after we print it. 
• Processing times + mailing times = total time to get a passport

Urgent Travel:  See our Get my Passport Fast page. 

How to Apply for your Child's Passport

Watch this video to learn how to apply in person for your child's U.S. passport!

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Links to external websites are provided as a convenience and should not be construed as an endorsement by the U.S. Department of State of the views or products contained therein. If you wish to remain on travel.state.gov, click the "cancel" message.

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