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Entrepreneurs leverage Marlin Travel brand recognition for new agencies

November 22, 2023

Transat Distribution Canada (TDC) has announced the recent establishment of three agencies under the Marlin Travel banner by three esteemed members – Anita Spier, Yogesh Anand, and John Fraser. These experienced travel agency owners have witnessed the exceptional appeal of the Marlin Travel brand within the Canadian travel landscape.

Anita Spier was astounded by the almost immediate transformation in customer response when she transitioned from her long-standing banner to the Marlin Travel brand.

Her agency, located in the same spot for as long as she can remember, underwent a significant shift in recognition.

“Upon seeing the Marlin Travel banner, people would walk in and inquire if our agency had been there for a long time. It was as if they hadn’t noticed the presence of a travel agency all along. Notably, our previous banner attracted primarily local customers, but now, I’m noticing a growing influx of customers from beyond our immediate region. To me, this is irrefutable evidence that the Marlin Travel brand is etched in people’s minds; it’s a brand they recognize and, most importantly, trust, as it has been a steadfast presence for many years,” notes the owner, who boasts 35 years of travel industry experience.

Spier continued: “This heightened visibility is not only evident on the streets but also online: since our brand change, website traffic, and bookings have been steadily increasing.”

For Yogesh Anand, who owns four travel agencies in Ontario, the transition to the Marlin Travel brand was exceptionally positive.

“The Marlin Travel brand is a national symbol of recognition, and its physical and online presence distinguishes us from other agency networks,” he maintains.

This 20-year agency owner expanded his portfolio by opening a fourth Marlin Travel agency last spring in Mississauga, Ontario.

John Fraser, the proprietor of 11 Marlin Travel agencies primarily in British Columbia, recently inaugurated his 12th agency in St-Albert, Alberta, just outside Edmonton.

For this Alberta-native entrepreneur, who has remained loyal to Marlin Travel for over 30 years, it’s a source of pride to reintroduce the Marlin Travel brand to the outskirts of Edmonton, where it originated over three decades ago.

Said Fraser: “I have been with Marlin Travel as a franchisee my entire 39 years in the travel industry. I have watched the company change and evolve over the years. To me, the people I have worked with and who have taught and supported our group are the backbone of our relationship with the Marlin Travel brand.”

Dianne Jackson, the recently appointed Director of Franchisees and Affiliate Members for English Canada at TDC, underscores that “as a franchisor, TDC is committed to providing unwavering support to its Marlin Travel agency owners on both B2B and B2C fronts. This includes exclusive and lucrative programs, as well as a multitude of impactful marketing initiatives, such as our recent campaign highlighting our 5-star advisors, all designed to ensure agency owners are well-equipped to run their businesses effectively and to maintain high consumer awareness.”

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Leveraging Marlin Branding: Entrepreneurs Notice “Almost Immediate Transformation”

Transat Distribution Canada (TDC) announced the recent establishment of three agencies under the Marlin Travel banner by three members – Anita Spier, Yogesh Anand, and John Fraser. Transat said, "these experienced travel agency owners have witnessed the appeal of the Marlin Travel brand within the Canadian travel landscape."

  Fruitful Brand Transitions

"Anita Spier was astounded by the almost immediate transformation in customer response when she transitioned from her long-standing banner to the Marlin Travel brand. Her agency, located in the same spot for as long as she can remember, underwent a significant shift in recognition."

"Upon seeing the Marlin Travel banner, people would walk in and inquire if our agency had been there for a long time. It was as if they hadn't noticed the presence of a travel agency all along. Notably, our previous banner attracted primarily local customers, but now, I'm noticing a growing influx of customers from beyond our immediate region. To me, this is irrefutable evidence that the Marlin Travel brand is etched in people's minds; it's a brand they recognize and, most importantly, trust, as it has been a steadfast presence for many years," notes the owner, who boasts 35 years of travel industry experience. She further highlights that "this heightened visibility is not only evident on the streets but also online: since our brand change, website traffic, and bookings have been steadily increasing."

This success prompted her to inaugurate a second Marlin Travel branch in Fonthill, Ontario, last summer.

For Yogesh Anand, who owns four travel agencies in Ontario, the transition to the Marlin Travel brand was exceptionally positive. "The Marlin Travel brand is a national symbol of recognition, and its physical and online presence distinguishes us from other agency networks," he maintains. This 20-year agency owner expanded his portfolio by opening a fourth Marlin Travel agency last spring in Mississauga, Ontario.

  Benefiting from Three Decades of Marlin Travel Strength

John Fraser, the proprietor of 11 Marlin Travel agencies, primarily in British Columbia, recently inaugurated his 12th agency in St-Albert, Alberta, just outside Edmonton. For this Alberta-native entrepreneur, who has remained loyal to Marlin Travel for over 30 years, it's a source of pride to reintroduce the Marlin Travel brand to the outskirts of Edmonton, where it originated over three decades ago. 

"I have been with Marlin Travel as a franchisee my entire 39 years in the travel industry. I have watched the company change and evolve over the years. To me, the people I have worked with and who have taught and supported our group are the backbone of our relationship with the Marlin Travel brand." 

Dianne Jackson, the recently appointed Director of Franchisees and Affiliate Members for English Canada at TDC, underscores that "as a franchisor, TDC is committed to providing unwavering support to its Marlin Travel agency owners on both B2B and B2C fronts. This includes exclusive and lucrative programs, as well as a multitude of impactful marketing initiatives, such as our recent campaign highlighting our 5-star advisors, all designed to ensure agency owners are well-equipped to run their businesses effectively and to maintain high consumer awareness."

More information on Transat's website . 

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Three more TDC agencies now under the Marlin Travel banner

Post date: Nov 20 2023

Date: Nov 20 2023

By: Travelweek

MONTREAL — Three agency members of Transat Distribution Canada (TDC) are now under the Marlin Travel banner.

TDC says the experienced travel agency owners – Anita Spier, Yogesh Anand and John Fraser – “have witnessed the exceptional appeal of the Marlin Travel brand within the Canadian travel landscape.”

Spier added: “This heightened visibility is not only evident on the streets but also online: since our brand change, website traffic, and bookings have been steadily increasing.” Spier introduced a second Marlin Travel branch in Fonthill, ON, last summer.

Anand, a 20-year agency owner with four travel agencies in Ontario, said the transition to the Marlin Travel brand was “exceptionally positive”.

Meanwhile the proprietor of 11 Marlin Travel agencies in B.C., John Fraser, recently opened his 12th Marlin agency in St-Albert, AB, just outside of Edmonton. “I have been with Marlin Travel as a franchisee my entire 39 years in the travel industry. I have watched the company change and evolve over the years. To me, the people I have worked with and who have taught and supported our group are the backbone of our relationship with the Marlin Travel brand,” said Fraser.

TDC’s recently appointed Director of Franchisees and Affiliate Members for English Canada, Dianne Jackson, said: “As a franchisor, TDC is committed to providing unwavering support to its Marlin Travel agency owners on both B2B and B2C fronts. This includes exclusive and lucrative programs, as well as a multitude of impactful marketing initiatives, such as our recent campaign highlighting our 5-star advisors, all designed to ensure agency owners are well-equipped to run their businesses effectively and to maintain high consumer awareness.”

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Marlin travel logo png icon vector. we have 616 free marlin travel logo png, transparent logos, vector logos, logo templates and icons. you can download in png, svg, ai, eps, cdr formats..

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Maritime Travel Inc. began with a single storefront, called Maritime Travel, in 1949. Since then, we’ve become the largest independent travel agency in Canada. Today, our retail operations consist of over 100 locations from coast to coast with 13 locations branded LeGrow’s Travel in Newfoundland and Labrador, several branded Voyages Maritime in Quebec and Northern New Brunswick and the remainder branded Maritime Travel right across the country. Combined, our retail operations generate annual sales of over $350 million and employ over 500 people.

On May 16, 2002, we changed our name from Maritime Marlin Travel to Maritime Travel. When we originally affiliated with Marlin Travel in 1986 to provide our customers with a national network, we gained the ability to use the “Marlin” name within Atlantic Canada. This affiliation served us well for many years. However, with our acquisition of The Bay Travel in 2002, now Maritime Travel @ the Bay giving us locations nationwide, we no longer needed this affiliation to meet customers’ needs across Canada. Maritime Travel better reflects who we are – a Maritime-owned and headquartered company with a truly national reach.

In December 2009, the company hired 36 senior travel counsellors who had been with BCAA travel prior to BCAA closing its travel operations. Between 2009 and 2013, there were numerous acquisitions in British Columbia, Alberta and Ontario, including ATCO Travel in the fall of 2010.

Maritime Travel Inc. is also committed to staying one step ahead of our competition in the ever-changing travel industry. We believe that good people are particularly critical to our ongoing success. Hiring the best staff and providing them with attractive compensation packages and benefits has helped us to build and maintain a highly educated and experienced team of experts. In fact, many of our staff have been with us for over 10 years. Maritime Travel Inc. also provides extensive training programs for all our staff, and we continuously invest in leading-edge technology to stay competitive. Many of the technology solutions we have incorporated have had a significant impact on all aspects of our service, from operational efficiencies in the retail shops to innovative solutions for our business travelers, like online booking tools.

Recognized for its leadership and employee satisfaction, Maritime Travel has been named one of the Top 20 Best Employers in Canada for 2020 by Kincentric in its annual study. The country’s premier benchmark for excellent workplaces, The Best Employers in Canada program publicly recognizes organizations that have created great work environments. It’s the 11th consecutive award for Maritime Travel. Maritime Travel has been recognized as one of Canada’s Best Managed Platinum Club for 17 consecutive years. Prior to that, it had been named one of Canada’s Best Managed companies since 1998.

Maritime Travel Inc. is a fully integrated travel company specializing in all aspects of travel, including developing, packaging, marketing, and distributing travel products and services.

Air Charters

Operating since 1999, Maritime Travel Air Charters offers a convenient, often cost-efficient charter service for our clients. This gives our clients — with two or more persons traveling — significant opportunities to save money and time, all with the added freedom of flying on their own schedule.

Air Consolidation

Launched in 1999, Discount Air serves as an internal consolidator for our retail network, sourcing international fares that are far more competitive than scheduled fares. This means huge savings for our customers. Sourcing and negotiating the availability of attractive fares is the greatest challenge faced by most agents. By providing an in-house service with fares online, Maritime Travel Inc.’s retail operations enjoy a significant competitive advantage.

Business Travel Management

Maritime Travel Inc.’s Business Travel Management operations offer business travel services and products to companies of all sizes. Operating under the Maritime and LeGrow’s brands, we service over 25 per cent of all business travel accounts in Atlantic Canada. Our leading-edge e-commerce Travel Smart Suite of products and “Confirmed” Business Travel Program are two of the many exclusive services we offer our customers.

Inbound Services

Maritime Travel Cruise Services (formerly Atlantic Cruise Ship Services) began as a small ground-handling company, servicing cruise ships arriving at Cape Breton Island. Today, Maritime Travel Cruise Services has expanded its service throughout Atlantic Canada, providing ground-handling services for companies such as Norwegian Cruise Lines and Royal Caribbean Inc., among others.

Maritime Travel Conventions

Maritime Travel purchased Convention Connections, now known as Maritime Travel Conventions, as part of the acquisition of Atlantic American Express operations in November of 2005. This division has been in business for ten years, coordinating inbound convention services for organizations around the world. The services include negotiating and managing hotel room blocks as well as coordinating flights and event planning.

Meetings and Incentives

Maritime Travel Meetings & Incentives provides organizations with professional consulting and coordination of meetings, conventions and incentive programs. Companies face continuous operational challenges, such as building and maintaining moral, keeping staff turnover down and motivating their teams, all of which can be addressed with a well-planned and executed incentive program. The Maritime Meetings & Incentives team has broad expertise in developing meetings and incentive programs, from delivering client incentive trips hosted by our own president to developing incentives that can be driven or serviced from our regional branch network.

Retail Travel

Maritime Travel Inc. operates over 100 retail locations across the country, under the brands, Maritime Travel, LeGrow’s Travel, Airline Reservation Center, and Maritime Travel at The Bay. Our retail operations offer vacation travel services and products through all three distribution channels: travel agencies, a national call center and Internet sites. Our size and market share have allowed us to develop exclusive products and services, such as our Maritime Travel Insurance and Exclusive Payment Options.

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Launched in 1999, Holiday Escapes (formerly Maritime Holidays) continues to expand its programs and destinations. Holiday Escapes has made considerable investments in software that allows our agents to book online while giving our branch network access to products that sometimes are exclusive, yet always the best price for our customers.

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