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Tourism Review
ISSN : 1660-5373
Article publication date: 21 August 2017
Educational tourism is under-researched in the literature. The purpose of this paper is to argue that this stems from a lack of consensus regarding the nature and scope of educational tourism as a theoretical concept and market segment.
Design/methodology/approach
Through a review of research over the last decade and a half, the paper aims at providing a concise overview of the key perspectives and concepts in educational tourism whilst highlighting the potential for future directions of the sector.
Ritchie’s (2003) segmentation model of educational tourism is usually considered the international standard for writing on the subject. However, it excludes certain sectors of tourism that may be considered educational. In response to this, a new conceptual model is presented. Further research is needed to understand the schools’ educational tourism market. When international educational tourism is considered, the majority of empirical research and academic debate has originated in the closely related field of international education. Educational tourism has the potential for hybridisation with other segments of tourism and non-tourism sectors and to contribute towards global peace.
Originality/value
This paper offers an alternative process-driven and outcomes-based conceptual model of educational tourism. It identifies directions for future research in schools’ and international educational tourism and proposes a typology to aid hybridisation of the phenomenon with other sectors. Finally, it discusses the potential of educational tourism to foster peace through the integration of global learning into touristic practice.
- Compassion gap
- Educational tourism
- Global learning
- Global peace
- International educational tourism
McGladdery, C.A. and Lubbe, B.A. (2017), "Rethinking educational tourism: proposing a new model and future directions", Tourism Review , Vol. 72 No. 3, pp. 319-329. https://doi.org/10.1108/TR-03-2017-0055
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Educational tourism - the case of Eastern European students: driving forces, consequences, and effects on the tourism industry
This article was written in order to give an insight into the subject of the educational tourism. The main focus was set on the case of the Eastern European foreign students (educational tourists). The research conducted during June-August 2014 was taken as a basis for writing the present article. Identification and examination of the motives and reasons of foreign students to participate in different educational programmes and to continue their studying abroad, and determination of consequences of such decision were determined as final goals of the executed study. Interviews were chosen for data collection as one of qualitative research methods, and further coding, categorization, and grounded theory approach were applied for data analysis. Stereotypes, seek of challenges, and personal reasons were defined as common motivational forces for the educational tourists. A wide range of benefits for both participants and destination countries were explored and relevant conclusions and recommendations were suggested.
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Educational tourism is under-researched in the literature. The purpose of this paper is to argue that this stems from a lack of consensus regarding the nature and scope of educational tourism as a theoretical concept and market segment.,Through a review of research over the last decade and a half, the paper aims at providing a concise overview ...
ternative process-driven and outcomes-based conceptual model of educational tourism. It identifies directions for future research in schools‟ and international educational touri. m and proposes a typology to aid hybridization of the phenomenon with other sectors. Finally, it discusses the potential of educational touris. sm.
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