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Hong Kong SAR, China Travel & Tourism Economic Impact Factsheet

Discover the total economic contribution that the Travel & Tourism sector brings to Hong Kong SAR, China and the world in this data-rich, two-page factsheet.

Discover the total economic contribution that the Travel & Tourism sector brings to the Hong Kong SAR, China’s economies and to the world in this data-rich, two-page factsheet.

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Factsheet details

This factsheet highlights the importance of Travel & Tourism to Hong Kong SAR, China across many metrics, and features details such as:

• Contribution of the sector to overall GDP and employment
• Comparisons between 2019 and 2023
• Forecasts for 2024 and 2034
• International and domestic visitor spending
• Proportion of leisure vs business spending
• Top 5 inbound and outbound markets

This factsheet highlights the importance of Travel & Tourism to the Hong Kong SAR, China across many metrics, and features details such as:

• Contribution of the sector to overall GDP and employment in the group and globally
• Contribution of the sector to overall GDP and employment in the region and globally

This factsheet highlights the importance of T&T to this city across many metrics, and features details such as:

• Contribution of the sector to overall GDP and employment in the city
• Comparisons between 2019, 2020 and 2021, plus 2022 forecast
• Proportion of the T&T at city level towards overall T&T contribution at a country level
• Top 5 inbound source markets

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Hong Kong Fact Sheets is a series of short information packs released by the Government of Hong Kong. These fact sheets are sorted into various topics, with each pertaining to a societal aspect of Hong Kong. Updates are released periodically by the Information Services Department, without any restrictions to their use and redistribution.

HONG KONG: THE FACTS

• Hong Kong Fact Sheets/Agriculture and Fisheries (February 2015)
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• Hong Kong Fact Sheets/Tourism (October 2014)

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Hong Kong Tourism Overview 2023 – Presentation Materials and Trade Activities Handouts of Respective Markets  

• Dr Pang Yiu-Kai, GBS, JP, Chairman, Hong Kong Tourism Board
• "Sustainable Travel Consumer Report 2022" - Trip.com Group
• Mr Anson Bailey, Head of Consumer & Retail ASPAC, KPMG
• Mr Dane Cheng, Executive Director, Hong Kong Tourism Board
• Ms Becky Ip, Deputy Executive Director, Hong Kong Tourism Board
• Mr Raymond Chan, Regional Director, Southeast Asia, Hong Kong Tourism Board
• Ms Zoe Lo, Regional Director, Mainland China, Hong Kong Tourism Board
• Consolidated Q&As
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The above materials are for reference ONLY. Information is correct as of March 2023, but is subject to change without prior notice. Hong Kong Tourism Board disclaims any liability for any errors or omissions.

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HONG KONG : THE FACTS

The tourism industry is a major pillar of the economy of Hong Kong (MEHK), in November 2008 to step up Hong Kong. In 2009, it contributed to 3.3 per cent of Hong promotion work. In the first half of 2011, there were over Kong’s GDP. It employs over 193 200 persons, accounting 725 800 overnight MICE visitor arrivals to Hong Kong, for 5.5 per cent of total employment. an increase of 10.3 per cent over the same period last The global economic recovery has restored travel year. sentiment. Visitor arrivals in the first half of 2011 rose by Hong Kong’s main venues for MICE events are the 14.7 per cent compared with the same period in 2010 to AsiaWorld-Expo (AWE) near the airport, the Hong Kong 19.3 million, setting a new arrival record. The Mainland Convention and Exhibition Centre (HKCEC) in the heart of continued to be the largest source market with 12.7 million the city, and the Hong Kong International Trade and arrivals in the first half of 2011, representing an increase of Exhibition Centre in Kowloon Bay. The atrium link 21.1 per cent and accounting for 65.7 per cent of total expansion of the HKCEC was completed in April 2009. visitor arrivals. After the expansion, 19 400 square metres of additional exhibition space was created, representing a 42 per cent Accommodation and Length of Stay: By end June increase to accommodate approximately 1 000 additional 2011, Hong Kong had 184 hotels, with 61 828 rooms. booths. The AWE has also upgraded its facilities to better Total room supply increased by 1 724 rooms or 2.9 per serve the needs of convention organisers. cent than in June 2010, whilst the average occupancy rate In 2008, Hong Kong became the first duty-free wine noted an increase of 4 percentage points to 88 per cent as port among major economies. Moreover, Hong Kong was compared with the same period last year. The average chosen for the publication of a Michelin guide, which put length of stay of overnight visitors in 2010 was 3.6 nights. Hong Kong on the global map of gourmets and To enhance the competitiveness of the hotel industry and connoisseurs. To further showcase Hong Kong as the entice visitors to lengthen their stay, the Hotel premier destination for visitors to enjoy fine wine and Accommodation Tax has been waived since July 1, 2008. cuisine, the HKTB has since 2009 organised the “Hong The Government has undertaken a number of initiatives to Kong Wine and Dine Festival” at the West Kowloon promote hotel development to meet the diversified needs Waterfront Promenade and launched a variety of food and of our visitors. For example, a number of sites in different wine promotions together with the major dining districts. parts of Hong Kong have been designated as “hotel use only”. There are also initiatives to allow conversion of old Tourist Attractions and Facilities: The Government industrial buildings and re-vitalisation of heritage buildings continues to develop a wide range of diversified tourist into hotels. attractions in Hong Kong with a view to enhancing Hong Kong’s overall attractiveness as a premier tourist Tourism Commission: The Tourism Commission (TC) destination. was established in May 1999 to coordinate within The Ocean Park is implementing its redevelopment government various tourism development efforts and to plans. Upon completion of this phased project by 2012, provide policy support and leadership to the development it will become a world-class marine-themed park of tourism in Hong Kong . featuring more than 70 attractions. New attractions opened The Commission’s objective is to establish and in past years include “Skyfair Celebration”, “Amazing promote Hong Kong as Asia’s premier international city, Asian Animals” and “Ocean Express”. In January and a world-class destination for leisure and business 2011, “Aqua City”, consisting of one of the largest aquaria visitors. in Asia and an aquarium restaurant, was opened. Another To fulfil this mission, it is essential for the trade and new theme zone “Rainforest” featuring Expedition Trail the Government to work closely together. The Tourism and the Rapids, etc. was also opened in June the same Strategy Group, comprising representatives from the year. Government, the Hong Kong Tourism Board (HKTB) and Hong Kong Disneyland, another popular theme park, various sectors of the tourism industry, advises the is undertaking its expansion plan, which is expected to be Government on tourism development from a strategic completed in phases by 2013. Upon completion of the perspective. expansion, three brand new themed areas will be added to the park, namely “Toy Story Land”, “Grizzly Gulch” and International Convention, Exhibition and Tourism “Mystic Point”. “Toy Story Land” is scheduled to open by Capital: The Government strives to enhance the appeal of the end of 2011. The expansion will enlarge the existing Hong Kong as an international convention, exhibition and theme park by about 23 per cent, adding more than 30 tourism capital. Additional fund is earmarked to raise Hong new attractions, entertainment and interactive Kong’s MICE (meetings, incentive travels, conventions experiences, bringing the total number to over 100. and exhibitions) profile and strengthen support to MICE The Hong Kong Wetland Park , opened in May 2006, events to be hosted in Hong Kong. To this end, the HKTB is a world-class conservation, education and tourism set up a dedicated office, entitled Meetings and Exhibitions facility. It consists of a 60-hectare outdoor wetland reserve and a 10 000 square metres visitor centre with three Chinese customs and festivals, such as the Tin Hau exhibition galleries. As a major green tourism facility, it Festival parade in Yuen Long and Cha Kwo Ling, Tam blends well with the surrounding. Kung Festival in Shaukeiwan, the Cheung Chau Bun Opened in September 2006, Ngong Ping 360 Festival and the Birthday of Lord Buddha celebrations at comprises a 5.7 km cableway ride lasting about 25 Po Lin Monastery.These four traditional festivals were minutes, and a Buddhist themed village. The crystal cabin bundled under the “Hong Kong Cultural Celebrations” cable car ride launched in 2009 offers a spectacular promotion in April and May 2010 and visitors were panoramic view of the beautiful landscape of Lantau encouraged to take part in the celebrations in different Island. Having visited the Buddhist themed village, visitors districts. can proceed to visit the new Pai Lau, Bodhi Path, Di Tan Leveraging Hong Kong’s ecological richness and and the Chinese landscaped garden in the 1.5-hectare diversity, the Commission is promoting green tourism in Ngong Ping Piazza which was opened in August 2010, as Northeast New Territories and outlying islands, having well as the tourist attractions nearby, such as the Po Lin regard to the principles of nature conservation and Monastery, Giant Buddha, and Wisdom Path. In addition, sustainable development. The HKTB launched the “Great visitors can explore other intriguing parts of Lantau, Outdoors Hong Kong!” in 2009 to promote the Hong Kong including Tai O fish village and beautiful beaches on National Geopark, the natural scenery of outlying islands, Southern Lantau. popular hiking trails and other green attractions. Guided The Government is committed to developing Hong tours were provided free of charge and participants were Kong into a leading regional cruise hub, and is developing given a specially designed guidebook. The HKTB also the new cruise terminal at Kai Tak in full swing. The actively promotes cultural and arts activities in Hong Kong, terminal building and the first berth are expected to come such as the Hong Kong Arts Festival, Hong Kong into operation in mid-2013, and the second berth is International Film Festival and large-scale arts exhibitions expected to be completed in 2014. The HKTB will also in various local museums, so as to attract more tourists to continue to strengthen its promotion efforts and drive Hong Kong. To introduce to visitors Hong Kong’s arts and consumer demand for cruise tourism. cultural attractions in different districts, the HKTB In addition, enhancement projects are implemented to published “A Guide to Hong Kong Arts and Culture” in the give a facelift to the existing popular tourist areas. second quarter of 2010. Moreover, the Commission, in Completed projects include enhancement of the Sai Kung collaboration with the HKTB, has joined hands with waterfront, minor improvements to Lei Yue Mun, performing arts groups and the tourism sector to leverage enhancement of the Central and Western District including on arts and cultural products to enrich visitors’ nightlife and Dr Sun Yat-sen Historical Trail, Visitor Signage travel experience. Improvement Scheme, the Stanley Waterfront Improvement Project, the Peak Improvement Scheme, the Standards and Performance: Apart from making Tsim Sha Tsui Promenade Beautification Project, the available a wide range of attractions to enrich visitors’ Transport Link in Tsim Sha Tsui East and the Avenue of experience, it is equally important to enhance the standard Stars, which is a joint venture with the private sector. The of service offered. The Travel Agents Ordinance puts in construction works of the Aberdeen Tourism Project is place a licensing regime to regulate travel agents who expected to commence in late 2011 for phased completion provide inbound and outbound travel services. To ensure between 2012 and 2014. The project scope includes the quality of service to visitors, tourist guides are required improvement works for the promenade on both sides of to complete prescribed training course and pass an the Aberdeen Harbour as well as Ap Lei Chau Main Street examination. They have to observe the “Code of Conduct and adjacent streets, with the theme of a traditional for Tourist Guides” issued by the Travel Industry Council fishermen’s village. Projects in the pipeline include of Hong Kong (TIC). At present, we have 6 313 accredited beautification of two footbridges in Tsim Sha Tsui East, tourist guides. As part of the efforts to help members of the development of a piazza at Tsim Sha Tsui and further travel agents trade to continuously upgrade their enhancement of the facilities along Lei Yue Mun professional knowledge and quality of service, since mid- waterfront. 2006, the Government has subsidised a series of new “ A Symphony of Lights ”, a nightly show on both sides specialised courses for them. By the end of July 2011, of the Victoria Harbour launched by the Commission in some 4 700 members of the travel agents trade have early 2004, is very well received by both visitors and enrolled in the new courses. To further encourage tourist locals. It was awarded the world’s “Largest Permanent guides to continuously better equip themselves to meet Light and Sound Show” by Guinness World Records. At new market challenges, in July 2007, the TIC introduced a present, there are 44 participating buildings. Continuous Professional Development Programme (CPD Promotion of tourism is not simply about construction Programme) for tourist guides. Tourist guides are required of new facilities. The Government has not lost sight of the to fulfil the training requirements of the CPD Programme fact that Hong Kong’s traditional relics and assets, some of for renewal of Tourist Guide Pass. This aims to ensure the which date back six thousand years, offer visitors insight continuous enhancement of the quality of tourist guide into the region’s history. One fine example is the service. preservation and development of the former Marine Police With rapid development of the tourism sector in Headquarters in Tsim Sha Tsui into a tourism facility by recent years, the public is generally concerned with the private sector, which is recently opened to the public whether the existing regulatory framework of the tourism as “1881 Heritage”. To promote cultural tourism, the HKTB sector could evolve with changing circumstances. To runs a Cultural Kaleidoscope cultural experience ensure its sustainable and healthy development, the programme, which features activities ranging from Government is reviewing the operation and regulatory Chinese cake-making to tai chi practice and architecture framework of the tourism sector in Hong Kong, with a view walk. A guidebook “Discover Hong Kong by Rail” has also to formulating a reform proposal that is effective, been uploaded on its website www.discoverhongkong.com practicable and can foster a consensus amongst to promote the heritage sites and other attractions along stakeholders. The proposal will be announced in the fourth the MTR East and West Rails. To facilitate visitors to quarter of 2011. experience Hong Kong’s fascinating culture, culinary The HKTB continues to implement the Quality delights and unique heritage, the HKTB has launched the Tourism Services (QTS) Scheme, which aims to enhance “Ding Ding Hong Kong Tram Guide”, which highlights local the overall service standards among retailers, restaurants, attractions along the tramline. In addition, the HKTB hair salons and visitor accommodations. The Scheme continues to work with the trade to promote traditional provides visitors with better service and quality assurance.

In mid-2011, a total of 7 242 retail, restaurant and hair In allocating its marketing resources to different salon outlets, as well as 9 visitor accommodation premises markets, the HKTB adopts a flexible approach so that it covering 713 rooms had received QTS accreditation. can swiftly respond to unforeseen circumstances in the The promotion of a community-wide hospitality culture macro environment and minimise the risks. In addition to is essential to the sustainable development of the tourism driving visitor arrivals from the growth markets, such as industry. The Tourism Commission launched the Hong Mainland China, Taiwan and South Korea, the HKTB also Kong Young Ambassador Scheme in 2001 to train young strives to step up promotional efforts in the emerging people to be polite and helpful to visitors, as well as to markets, namely India, Russia and the Middle East, promote a hospitality culture in schools and the capitalising on the economic growth and increased flight community. From time to time, the Commission also co- capacity of these markets. organises activities with the travel and related industries to Since 2011, the HKTB has adopted “Asia’s World encourage further improvement in the quality of service for City” as its global marketing theme. Under the theme, our tourists. promotions are launched in different source markets to highlight Hong Kong’s international and cosmopolitan Mega Events Fund: Mega events not only add colour and setting, its unique cultural fusion, vibrant lifestyle and a vibrancy to the city, but also enrich the travel experience of variety of attractions, as well as its trend-setting image. visitors. The Government is committed to reinforcing Hong In Hong Kong, the HKTB has further enhanced its Kong's position as the events capital of Asia. A $100 year-round programme of mega events to attract visitors million Mega Events Fund was launched in May 2009 to and give them the best possible experience during their assist local non-profit organisations to host large-scale stay. Altogether there are 10 major campaigns throughout arts, cultural and sports events in Hong Kong for the the year, including the “Hong Kong Summer Spectacular” following three years. that featured the “Hong Kong Dragon Boat Carnival” in June, the “Hong Kong Mid-Autumn Festival” in September Accessing Hong Kong: The Government continues to and “Hong Kong WinterFest” in December. These events enhance Hong Kong’s accessibility. Nationals from some are promoted along with traditional festivals and cultural 170 countries can visit Hong Kong visa free for periods celebrations, as well as major events launched by third ranging from seven to 180 days. We concluded a mutual parties, with the objectives of enriching visitors’ experience visa-abolition agreement with Russia, which started on and reinforcing Hong Kong’s image as the Events Capital July 1, 2009. of Asia. Working closely with its trade partners, the HKTB As for Mainland visitors, the quota of the Hong Kong will also create new tourism products, events and offers to Tour Group Scheme of Mainland visitors was abolished in cater for the needs and interests of different visitor January 2002. The Individual Visit Scheme (IVS) allowing segments. residents of designated Mainland cities to visit Hong Kong To promote Hong Kong’s tourism attractions to as independent travellers, without joining group tours, visitors worldwide, the HKTB has adopted an integrated introduced in July 2003, has been gradually extended approach that combines the Internet, consumer and now covers 49 Mainland cities, including all the 21 promotions and public relations activities. The cities in Guangdong Province, Shanghai, Beijing, www.discoverhongkong.com consumer website is Chongqing, Tianjin, Chengdu, Dalian, Shenyang, Jinan, available in 14 languages and 20 versions, and records Nanchang, Changsha, Nanning, Haikou, Guiyang, more than 4.5 million visits per month. In order to expand Kunming, Shijiazhuang, Zhengzhou, Changchun, Hefei, the reach of its promotions, the HKTB has stepped up its Wuhan and a total of nine cities in Fujian (Fuzhou, digital marketing efforts. In May 2011, the HKTB launched Xiamen, Quanzhou), Jiangsu (Nanjing, Suzhou, Wuxi) and the DiscoverHongKong Mobile App Series – one of the Zhejiang (Hangzhou, Ningbo, Taizhou). IVS arrivals have first smart phone travel application series in the world that increased from 35 per cent of all Mainland arrivals in 2004 makes use of the augmented reality technology. to 64.5 per cent in the first half of 2011. As at June 2011, The HKTB works very closely with its partners from there were over 68.39 million visitor arrivals from the the travel trade. In the first six months of 2011, it organised Mainland through the IVS since its implementation. 36 familiarisation trips to Hong Kong, in which 422 travel trade representatives took part. It also works closely with Promoting Hong Kong: The HKTB is a statutory body set cities in the Pearl River Delta and other regional up to promote Hong Kong globally as a world-class tourist destinations to promote multi-destination itineraries that destination. In addition to its head office in Hong Kong, the include Hong Kong. Through collaboration with the Macau HKTB has 15 offices and representatives in six markets Government Tourist Office, Tourism Administration of around the world. Guangzhou Municipality, Zhongshan Municipal Tourism The HKTB commissions market studies to gauge Bureau and Jiangmen Tourism Bureau, a series of industry trends, and shares the information with its travel roadshows were staged in Southeast Asia, Europe and trade partners. Its marketing campaigns focus on 20 major North America to promote multi-destination travel source markets, which account for about 95 per cent of packages featuring Hong Kong, Guangdong Province and total visitor arrivals to Hong Kong. Macau.

Published by the Information Services Department, Tourism Commission Home Page address: Hong Kong Special Administrative Region Government http://www.tourism.gov.hk August 2011 GovHK Website: http://www.gov.hk Hong Kong Tourism Board Home Page address: Information contained in this publication may be freely used. http://www.discoverhongkong.com No acknowledgement is necessary.