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Kenya woos EAC peers with infrastructure in tourism growth plan

Uganda and tanzania are kenya’s second and third top market sources for international visitors..

•Last year, visitors from Uganda totaled 80,067 while Tanzania arrivals were 74,051 with business and MICE being the main reason.

•The country is seen to diversify from the traditional beach and safari products it has been competing with Tanzania for years.

An aerial view of Nairobi City.

Kenya is fronting its infrastructure and investment by global brands in the country as part of its attractiveness, in a move seeking to increase visitor numbers from the region.

This is in addition to the traditional beach and safari products, which it is competing for the market with neighbouring Tanzania.

Kenya Tourism Board is also marketing Kenya as a medical tourist destination in the region, together with over 40 signature experiences among them mountaineering, humpback whale watching, mountaineering and running with the country’s renowned athletes.

KTB regional marketing manager Alex Tunoi said the country has invested heavily in infrastructure, which has made its four cities easy to access and navigate.

These includes investment in key airport facilities among them JKIA, Moi Airport (Mombasa), Kisumu, Eldoret, Malindi, Lamu and Ukunda, and and an expansive rail and road network.

The Sh87.9 billion Nairobi Expressway which is nearing completion will  make it convenient for travellers to move between the Jomo Kenyatta International Airport ,hotels and tourist attraction cites in the city.

The Standard Gauge Railway, regional and local airlines have also made it convenient to travel into the country and connect to the coastal city of Mombasa and parks around the country, Tunoi said.

High end hospitals and wellness facilities also make Kenya a medical tourism destination.

International brands have also set base in the country, mainly Nairobi, Tunoi said, making Kenya a leading shopping destination in the region.

“You don’t have to travel far to shop. Kenyan will give you an excellent shopping experience,” he said during a virtual meeting that brought together industry players from the East African Community, on Thursday.

The country is currently putting in place a strong post-Covid recovery strategy targeted at domestic, regional and international visitors.

Uganda and Tanzania are Kenya’s second and third top market sources for international visitors, respectively, after the US.

Last year, visitors from Uganda totaled 80,067 while Tanzania arrivals were 74,051 with business and MICE (meetings, incentives, conferences and exhibitions) being the main reason.

The US led with 136,981 as the sector showed recovery signs on international arrivals which increased 53.3 per cent, to 870,465, up from 567,848 in 202.

Meanwhile, the East African Community is keen to market the region to the international markets as a block, while increasing intra-regional tourism and travel.

“We must have an EAC strategy for post Covid recovery,” said Simon Kiarie, Principal Tourism Officer at the EAC secretariat, “We need to develop multi-destination packages.”

The region targets to attract at least 14 million international arrivals by 2025, with over 30 million people being able to travel across the EAC.

Tourism accounts for up to 10 per cent of the region’s GDP, creating over four million jobs.

During the pandemic, arrivals dropped by more than 70 per cent to 2.2 million with over two millions jobs lost.

Covid hit 1.2m jobs in Kenya’s tourism last year– report

Kenya eyes 10 markets in tourism recovery plan, most popular, iconic hilton hotel to shut down after 53 years operation, latest videos, the news brief: gen. ogolla to be buried on sunday with no coffin, invite fbi if need be, wandayi says on ogolla death probe, sign up for the free star email newsletter and receive the latest kenya news daily..

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Why Is Kenya Embracing Ecotourism?

Published: November 14, 2023

Modified: December 28, 2023

by Dyan Gatto

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why-is-kenya-embracing-ecotourism

Introduction

Kenya, known for its rich biodiversity and breathtaking landscapes, has emerged as a leading proponent of ecotourism in recent years. This innovative approach to tourism promotes sustainable practices and aims to preserve and protect the environment while providing visitors with unique opportunities to experience nature firsthand. By embracing ecotourism, Kenya not only contributes to global efforts towards sustainability but also strengthens its economy through responsible tourism.

With its diverse ecosystems, including the iconic Maasai Mara and the stunning Mount Kenya, Kenya has a wealth of natural attractions to offer. However, the country also faces significant environmental challenges, such as deforestation and the threat of poaching. Ecotourism provides a solution by promoting the conservation of these valuable resources.

In this article, we will explore the history and benefits of ecotourism in Kenya, delve into the conservation efforts undertaken through ecotourism, highlight unique ecotourism destinations, discuss the economic impact of the industry, and consider the challenges and future prospects of ecotourism in Kenya.

By examining the success of Kenya’s ecotourism initiatives, we can gain valuable insights into the potential of sustainable tourism practices to foster environmental preservation and socio-economic development in other parts of the world.

History of Ecotourism in Kenya

The roots of ecotourism in Kenya can be traced back to the 1970s, when the government recognized the importance of sustainable practices in the tourism industry. Efforts were made to establish protected areas, such as national parks and reserves, to conserve the country’s unique biodiversity and provide opportunities for visitors to experience its natural wonders.

One of the significant milestones in the history of ecotourism in Kenya was the establishment of the Maasai Mara National Reserve in 1961. This iconic reserve, home to the annual wildebeest migration, has become a symbol of Kenya’s commitment to conservation and sustainable tourism. The successful management of the reserve and the involvement of local communities have set the foundation for future ecotourism initiatives in the country.

In the 1980s, the concept of ecotourism gained international recognition, and Kenya began to embrace it as a viable model for responsible tourism. The government, along with conservation organizations and local communities, worked hand in hand to develop ecotourism practices that would protect the environment while benefiting the local economy.

Another crucial development in the history of ecotourism in Kenya was the establishment of community-owned conservancies. These conservancies empower local communities to take an active role in conservation efforts and provide them with economic incentives, such as revenue-sharing from tourism activities. This approach ensures that the benefits of ecotourism directly contribute to improving the livelihoods of the people living in and around the protected areas.

Over the years, Kenya has also invested in educating tourists about the importance of sustainable tourism practices. Tour operators and lodge owners have implemented eco-friendly policies, such as waste management initiatives, renewable energy sources, and water conservation measures. Visitors are encouraged to minimize their environmental impact and appreciate the delicate balance between humans and nature.

Today, Kenya continues to lead the way in ecotourism, serving as a model for other countries seeking to create sustainable tourism strategies. The country’s commitment to conservation, coupled with its stunning natural beauty, has made it a top choice for eco-conscious travelers around the world.

Benefits of Ecotourism in Kenya

Ecotourism in Kenya brings forth a multitude of benefits that extend beyond the preservation of the environment. Let’s explore some of these advantages:

  • Conservation of Biodiversity: By placing an emphasis on sustainable practices, ecotourism plays a vital role in preserving Kenya’s rich biodiversity. Protected areas serve as habitats for various species, some of which are endangered or threatened. Revenue generated from ecotourism activities contributes to the conservation and management of these critical ecosystems.
  • Empowerment of Local Communities: One of the significant benefits of ecotourism in Kenya is the empowerment of local communities. Through community-owned conservancies and revenue-sharing schemes, residents have the opportunity to actively participate in conservation efforts and derive direct economic benefits from tourism. This involvement strengthens their sense of ownership and responsibility towards safeguarding the environment.
  • Poverty Alleviation: Ecotourism creates employment opportunities for local communities, reducing poverty levels and improving livelihoods. Jobs are created through various roles, including tour guides, lodge staff, wildlife rangers, and artisans who produce and sell handicrafts. This economic empowerment not only enhances the quality of life for individuals but also contributes to the overall development of communities.
  • Cultural Preservation: Alongside environmental conservation, ecotourism in Kenya promotes the preservation of cultural heritage. Visitors have the chance to engage with local communities, learn about their traditions, and support cultural initiatives. This exchange of knowledge helps safeguard traditional practices and ensures the continuity of cultural diversity for future generations.
  • Education and Awareness: Ecotourism provides a platform for educating tourists about the importance of sustainability and environmental conservation. It raises awareness about the fragility of ecosystems and the need to protect them. Through guided tours, visitors learn about wildlife conservation, local customs, and the significance of preserving natural resources.
  • Economic Growth: The revenue generated from ecotourism activities contributes significantly to Kenya’s economy. It helps diversify the tourism sector and reduces dependence on other industries. The income generated from tourism feeds into the local economy, fostering entrepreneurship, improving infrastructure, and supporting essential services such as healthcare and education.

Overall, ecotourism in Kenya offers a range of benefits, encompassing environmental preservation, community empowerment, poverty alleviation, cultural preservation, education, and economic growth. By embracing these sustainable practices, Kenya exemplifies the positive impact that responsible tourism can have on both natural and human ecosystems.

Conservation Efforts in Ecotourism

Ecotourism in Kenya plays a critical role in conservation efforts, ensuring the long-term protection of the country’s diverse ecosystems and wildlife. Various initiatives and strategies have been implemented to preserve and restore natural habitats, promote sustainable practices, and involve local communities in conservation activities.

Protected Areas: Kenya is home to a vast network of protected areas, including national parks, reserves, and community-owned conservancies. These areas serve as important habitats for a wide range of species, some of which are endangered or threatened. Strict regulations are in place to safeguard these ecosystems, and ecotourism helps fund the management and upkeep of these protected areas.

Wildlife Conservation: Kenya is renowned for its abundant wildlife, and ecotourism plays a pivotal role in safeguarding these charismatic species. Anti-poaching efforts are strengthened through the revenue generated from tourism, helping combat illegal hunting and the trafficking of wildlife products. Conservation organizations work closely with local communities and employ rangers to patrol protected areas, ensuring the safety and well-being of wildlife populations.

Community Engagement: A distinctive feature of ecotourism in Kenya is the involvement of local communities in conservation efforts. Community-owned conservancies empower residents to take an active role in protecting their natural resources. This engagement not only creates a sense of ownership and responsibility but also provides economic incentives through revenue-sharing schemes. By aligning the interests of local communities with conservation goals, ecotourism ensures that environmental preservation is a collective effort.

Sustainable Practices: Ecotourism promotes sustainable practices to minimize environmental impact. Lodges and resorts implement eco-friendly initiatives such as waste management systems, energy-efficient technologies, and water conservation measures. Tour operators adhere to responsible tourism practices, including maintaining minimal disturbance to wildlife, encouraging responsible wildlife viewing, and promoting the Leave No Trace principles.

Education and Research: Ecotourism in Kenya places a strong emphasis on education and research. Tour guides and rangers provide insights into local ecosystems, conservation challenges, and the importance of biodiversity. Visitors are encouraged to learn about environmental conservation and support ongoing research initiatives. These educational experiences contribute to raising awareness and fostering a deeper understanding of the need to protect Kenya’s natural heritage.

Collaboration and Partnerships: The success of conservation efforts in ecotourism relies on collaboration between government agencies, local communities, conservation organizations, and tourism stakeholders. Partnerships facilitate the exchange of knowledge, resources, and expertise, creating a unified approach towards sustainable conservation practices.

Through these conservation efforts, ecotourism in Kenya ensures the preservation of its unique ecosystems and wildlife, allowing future generations to appreciate the country’s natural beauty and fostering a greater understanding of the delicate balance between humans and nature.

Unique Ecotourism Destinations in Kenya

Kenya is renowned for its diverse and breathtaking landscapes, which offer a plethora of unique ecotourism destinations. Let’s explore some of the remarkable places that showcase the country’s natural beauty and conservation efforts:

  • Maasai Mara National Reserve: Located in southwestern Kenya, the Maasai Mara is undoubtedly one of the most iconic and popular ecotourism destinations in the country. This reserve is renowned for the annual wildebeest migration, where millions of wildebeest, zebras, and other herbivores cross the Mara River in search of fresh grazing. Visitors have the opportunity to witness this extraordinary natural spectacle while supporting the conservation efforts within the reserve.
  • Amboseli National Park: Nestled at the foot of Mount Kilimanjaro, Amboseli National Park offers stunning views of Africa’s highest peak. The park is home to large herds of elephants and boasts a diverse range of wildlife, including lions, cheetahs, and giraffes. Visitors can enjoy game drives, guided walks, and cultural experiences with the local Maasai community, contributing to the conservation of the park and supporting community development initiatives.
  • Samburu National Reserve: Situated on the banks of the Ewaso Ng’iro River in northern Kenya, Samburu National Reserve offers a unique safari experience. It is home to several rare and endemic species, such as Grevy’s zebras, reticulated giraffes, and Somali ostriches. The reserve’s stunning landscapes, including towering escarpments and vast savannahs, provide a picturesque backdrop for wildlife viewing and nature photography.
  • Mount Kenya National Park: As Kenya’s highest mountain, Mount Kenya attracts adventure enthusiasts and nature lovers alike. The national park surrounding the mountain is a UNESCO World Heritage Site and offers unparalleled hiking and climbing opportunities. The park’s diverse ecosystems encompass bamboo forests, alpine meadows, and pristine glacial lakes, providing a haven for unique plant and animal species.
  • Lake Nakuru National Park: Known for its vibrant pink flamingos, Lake Nakuru National Park is a haven for bird lovers. The park is home to over 400 species of birds, including pelicans, marabou storks, and African fish eagles. It also boasts a healthy population of rhinos, making it an important sanctuary for their conservation. Visitors can enjoy bird-watching safaris, game drives, and guided nature walks.
  • Lewa Wildlife Conservancy: Located in central Kenya, the Lewa Wildlife Conservancy is a prime example of successful community-based conservation. This private conservancy is home to a wide range of wildlife, including the critically endangered black rhino. Visitors can embark on game drives, guided walks, and horseback safaris, knowing that their participation directly supports the conservation and local community development initiatives.

These are just a few of the unique ecotourism destinations in Kenya. Each location offers a distinct experience, allowing visitors to immerse themselves in the natural wonders of the country while contributing to its conservation efforts. Whether it’s witnessing the wildebeest migration, hiking through scenic landscapes, or engaging with local communities, ecotourism in Kenya presents an opportunity to connect with nature and make a positive impact.

Economic Impact of Ecotourism in Kenya

Ecotourism in Kenya not only has significant environmental and social benefits but also plays a vital role in driving the country’s economy. The sustainable practices and responsible tourism initiatives associated with ecotourism create various economic opportunities and contribute to the overall growth and development of Kenya.

Job Creation: Ecotourism generates employment opportunities for a range of individuals, including guides, rangers, lodge staff, artisans, and drivers. These jobs provide essential income streams for local communities, helping to alleviate poverty and improve livelihoods. Additionally, ecotourism-related businesses, such as lodges, tour operators, and craft markets, contribute to the creation of indirect employment opportunities.

Investment and Infrastructure: The revenue generated from ecotourism enables the government and private entities to invest in infrastructure development in ecotourism destinations. This includes improving road networks, facilities, and accommodations. Such investments not only enhance the visitor experience but also contribute to the overall development of the regions, stimulating economic growth beyond the tourism sector.

Revenue Generation: Ecotourism serves as a significant source of revenue for Kenya. Entrance fees, park permits, and other tourism-related fees generate funds that are crucial for the management and conservation of protected areas. This revenue supports wildlife conservation efforts, anti-poaching initiatives, environmental education programs, and community development projects implemented by conservation organizations and local communities.

Support for Local Businesses: The growth of ecotourism contributes to the development of local enterprises and small businesses. Locally owned lodges, eco-camps, restaurants, and craft markets benefit from increased visitor numbers, boosting the local economy. As tourists seek authentic experiences and local products, community members are encouraged to engage in income-generating activities, such as traditional performances, cultural tours, and the sale of handicrafts.

Multiplier Effect: The economic impact of ecotourism extends beyond the tourism sector. Money spent by tourists stimulates other industries, such as agriculture, transportation, and retail. Farmers supply local produce to hotels and lodges, transportation services are in demand for travel around the country, and visitors contribute to the local economy through purchases of souvenirs and other goods.

Socioeconomic Development: The economic benefits of ecotourism contribute to the improvement of living standards in local communities. Increased income and employment opportunities enable community members to access better education, healthcare, and infrastructure. Additionally, revenue-sharing schemes, prevalent in community-owned conservancies, empower communities to make decisions about resource management and allocate funds towards community development projects.

In summary, the economic impact of ecotourism in Kenya goes beyond immediate financial gains. It contributes to sustainable development, supports local businesses, creates employment opportunities, and fosters the overall growth of the country’s economy. By investing in responsible and sustainable tourism practices, Kenya can continue to harness the economic benefits of ecotourism while safeguarding its natural heritage for future generations.

Challenges to Ecotourism in Kenya

While ecotourism has gained significant momentum in Kenya, it faces several challenges that pose a threat to its continued success. Understanding these challenges is crucial for developing strategies to overcome them and ensure the long-term sustainability of ecotourism in the country.

Illegal Wildlife Trade: Poaching and the illegal wildlife trade remain persistent challenges in Kenya. The high demand for exotic animal products, such as ivory and rhino horn, puts pressure on wildlife populations, jeopardizing conservation efforts. Ecotourism relies on the existence of diverse and thriving wildlife populations, making it imperative to combat poaching through enhanced anti-poaching measures, law enforcement, and public awareness campaigns.

Human-Wildlife Conflict: Kenya’s diverse wildlife often comes into conflict with human settlements, especially in areas surrounding protected areas. Crop damage, livestock depredation, and the risk to human safety can create negative perceptions towards wildlife conservation and ecotourism. Effective mitigation strategies, such as wildlife corridors, predator-proof livestock enclosures, and compensation schemes, are necessary to address human-wildlife conflict and ensure peaceful coexistence.

Sustainable Infrastructure and Resource Management: As ecotourism continues to grow, careful infrastructure planning and resource management are essential. Balancing the development of accommodations, roads, and amenities with sustainable practices is critical to avoid overdevelopment, habitat destruction, and degradation of natural landscapes. Additionally, ensuring sustainable water and energy management helps conserve the environment and minimize the ecological footprint of tourism activities.

Climate Change: Kenya, like many other countries, is experiencing the impacts of climate change, which can affect ecotourism. Changing weather patterns, decreased rainfall, and the potential loss of biodiversity pose significant challenges to ecosystems and wildlife. Building climate resilience through sustainable practices, conservation efforts, and community engagement is crucial to mitigate the effects of climate change on ecotourism.

Community Empowerment and Ownership: While community-based conservancies have been successful in involving local communities in conservation efforts, ensuring their long-term sustainability can be challenging. Overcoming socio-economic disparities, addressing land tenure issues, and fostering genuine community engagement and empowerment requires ongoing support and collaboration. Equity, transparency, and meaningful involvement are essential to ensuring that communities have a genuine stake in the benefits of ecotourism.

Education and Awareness: Education and awareness play a crucial role in the success of ecotourism. Promoting responsible tourism practices, supporting environmental education initiatives, and raising awareness about the importance of conservation are ongoing challenges. Investing in visitor education programs, training guides and staff, and engaging local communities in awareness campaigns can help address these challenges and foster a culture of sustainable tourism.

By addressing these challenges, Kenya can overcome potential threats to the continued growth and sustainability of ecotourism. Through innovative solutions, collaboration among stakeholders, and ongoing commitment to conservation, Kenya can ensure that future generations can enjoy the benefits of ecotourism while preserving the country’s valuable natural heritage.

Future of Ecotourism in Kenya

The future of ecotourism in Kenya holds immense potential as the country embraces sustainable practices and continues to prioritize conservation efforts. With its diverse ecosystems and rich biodiversity, Kenya is well-positioned to capitalize on the growing interest in responsible and sustainable tourism. Here are some key aspects that will shape the future of ecotourism in Kenya:

Technology and Innovation: Advancements in technology provide exciting opportunities for the future of ecotourism in Kenya. Virtual reality, interactive apps, and online platforms can enhance the visitor experience by providing educational resources and immersive experiences that promote conservation awareness. Furthermore, innovative sustainable technologies, such as renewable energy systems and eco-friendly transport options, can help reduce the environmental impact of tourism activities.

Community Involvement and Empowerment: The continued success of ecotourism in Kenya relies on meaningful community involvement and empowerment. Strengthening partnerships between local communities, conservation organizations, and tourism stakeholders will ensure that communities have a genuine stake in the benefits of ecotourism. Involving communities in decision-making processes, providing training and capacity-building opportunities, and promoting equitable revenue-sharing schemes will foster sustainable tourism practices and enhance the socio-economic well-being of local communities.

Collaboration and Partnerships: Collaboration among different stakeholders, including the government, non-profit organizations, private sector, and local communities, will be key to unlocking the full potential of ecotourism in Kenya. Building strong partnerships will facilitate knowledge-sharing, resource mobilization, and coordinated efforts towards conservation and sustainable tourism practices. Collaborative initiatives can also help address challenges such as poaching, human-wildlife conflict, and climate change, which require a collective approach for effective solutions.

Education and Awareness: Education and awareness initiatives will continue to play a crucial role in the future of ecotourism in Kenya. Enhancing environmental education programs, both for locals and visitors, will promote a deeper understanding of the importance of conservation and responsible tourism practices. By raising awareness about the value of Kenya’s ecosystems, wildlife, and cultural heritage, visitors can be encouraged to make informed choices that minimize negative impacts and maximize positive contributions to conservation efforts.

Sustainable Policies and Regulations: The development and enforcement of sustainable policies and regulations are essential to ensure the future of ecotourism in Kenya. The government can play a crucial role in creating favorable conditions for sustainable tourism practices by implementing and enforcing environmental regulations, supporting responsible tourism certifications, and offering incentives for eco-friendly initiatives. Effective policy frameworks will help protect natural resources, promote sustainable infrastructure development, and encourage responsible business practices within the tourism industry.

Climate Resilience and Adaptation: Climate change poses significant challenges for ecotourism in Kenya. It is crucial to prioritize climate resilience and adaptation strategies to protect ecosystems and their ability to support tourism activities. Investing in climate research, implementing sustainable water and energy management practices, and promoting climate-friendly practices will help mitigate the risks associated with climate change and ensure the long-term sustainability of ecotourism.

The future of ecotourism in Kenya looks promising with the commitment of various stakeholders towards sustainable practices and conservation efforts. By embracing technological advancements, empowering local communities, fostering collaborations, promoting education and awareness, implementing sustainable policies, and addressing climate change, Kenya can pave the way for a thriving and sustainable ecotourism industry that supports conservation, benefits communities, and showcases the country’s natural beauty.

Ecotourism in Kenya has emerged as a powerful force for conservation, community empowerment, and sustainable economic growth. Through a combination of innovative practices, collaboration, and a deep commitment to preserving the country’s natural beauty, Kenya has become a global leader in responsible tourism.

The history of ecotourism in Kenya reflects a journey of conservation awareness and action. The establishment of protected areas, community-owned conservancies, and sustainable tourism practices has paved the way for the success of ecotourism initiatives. From the iconic Maasai Mara to the diverse landscapes of Mount Kenya and Lake Nakuru, ecotourism destinations in Kenya offer unparalleled opportunities to immerse oneself in the beauty of nature while actively supporting conservation efforts.

The benefits of ecotourism extend far beyond environmental preservation. Job creation, poverty alleviation, cultural preservation, economic growth, and education and awareness are just some of the positive impacts that ecotourism brings to local communities and the country as a whole.

However, ecotourism in Kenya also faces challenges. Illegal wildlife trade, human-wildlife conflict, sustainable infrastructure development, climate change, and the need for continued community involvement and empowerment all require ongoing attention and innovation.

Looking to the future, technology and innovation, collaboration, education and awareness, sustainable policies, and climate resilience will shape the path of ecotourism in Kenya. By embracing these factors and building on the country’s rich conservation legacy, Kenya can continue to lead the way in sustainable and responsible tourism practices.

In conclusion, ecotourism in Kenya offers a unique and transformative experience for visitors while supporting the preservation of the country’s natural heritage and the empowerment of local communities. By choosing to engage in responsible and sustainable travel practices, visitors can contribute to biodiversity conservation, socio-economic development, and the long-term sustainability of the environment. Together, we can ensure that Kenya’s remarkable landscapes, diverse wildlife, and vibrant communities thrive for generations to come.

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Latest Education News in Kenya

The future of tourism in Kenya: Challenges, Problems and Solutions

Last updated on: August 10, 2019 by Guest Contributor Leave a Comment

By Walter Pepela:-

Tourism in Kenya is currently facing a lot of challenges because of multiple travel advisories imposed on the Kenyan government by European nations and also because of political instability and poaching of animals especially elephants. The future of tourism will depend on the following factors.

Africa Travel and Tourism Associations

Conservation of wildlife should be done because it is mainly wild animals which attract tourist. To conserve these, the Kenya government has to make great efforts and establish national parks and game reserves .plans should be made to establish more of these. Development of suitable facilities especially the hotel industry has to be expanded to accommodate the increasing number of tourists of all classes. More high class tourist hotels have to be built around the Kenyan coast and other major tourist attraction centres to ensure sufficient accommodation facilities. Infrastructural facilities such as roads in most of the parks and those leading to the parks are supposed to be improved so as to facilitate the movement around the parks. More tourist attractions are supposed to be established, developed and maintained. Kenya has room for expansion and establishment of more tourist attractions such as Lake Tukana, Bogoria, and Lake Victoria, Mt Elgon, Samburu and Marsabit areas. Political stability and government projections are a major determinant of the country’s future tourism success. Stability of the political and economic climate is crucial because it provides tourists with the assurance of peace and comfort and therefore they will visit the country in droves. A stable political climate will improve the country’s security status and image and by so doing, it makes the tourism industry well stimulated. The present government therefore has to put in more measures to ensure that the political climate in the country is favorable for tourism activities. If the measures mentioned above are followed, then the declining tourism industry will have been given the much needed head start.

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Lastly, do you have any question about this post or something else? We are responding. Ask us a question or register to join a community of thousands of members that receive latest education news.

Walter Pepela is Kenyayote Guest Blogger. Contact him on [email protected] or  0710642170 for questions about the “The future of tourism in Kenya: Challenges, Problems and Solutions”

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Kenya tourism industry report 2023: state of the sector, arrivals and revenues, influencing factors, input costs, government support and environmental issues.

DUBLIN , June 20, 2023 /PRNewswire/ -- The "The Tourism Industry in Kenya 2023" report has been added to  ResearchAndMarkets.com's offering.

This report focuses on the current state and outlook of tourism industry in Kenya including tour operators and travel agencies. It includes information on the country and its tourist attractions, notable players, developments and corporate actions.

There is information on the state of the sector, arrivals and revenues and influencing factors such as input costs, government support and environmental issues.

This report includes profiles of 11 companies including Muthaiga Travel, Natural World Kenya Safaris, Spirit of Kenya , Explorer Kenya Tours and Travel and Africa Flash MC Tours and Travel. The Tourism Industry in Kenya Kenya has been considered an attractive tourist destination for decades. Before the pandemic, over 2 million people visited Kenya annually, and tourism is a top foreign exchange earner alongside horticulture, tea and remittances.

Tourist arrivals and revenue have recovered significantly and further recovery is expected. The government has recognised domestic tourism as an essential contributor to the growth of the sector, underpinned by the rising middle class and diversification of products that suit locals to entice them to travel locally. Key Issues Kenya's safari and beach products have not been innovative to keep up with changing consumer needs and trends. Wildlife tourism is concentrated in seven parks which cater for 80% of total visitors.

Available bed capacity is not well distributed and mostly concentrated in Nairobi , the coast and the Rift Valley. Kenya is perceived to be a security risk, although the number of incidents has been reducing. Tourism is also affected by regional political instability. Attracting Tourists Kenya has formulated several policy papers and strategies to grow the sector, although implementation is challenging.

A new strategy launched in 2022 aims to reduce the country's dependence on safari and beach tourism and calls for the development of health and medical tourism, community-based tourism, underutilised parks initiatives, business and conference tourism, heritage tourism, a premium parks initiative and the development of coastal beach management and resort cities.

COMPANY PROFILES

Aanika Karibu Safaris

Africa Flash MC Tours and Travel Ltd

African Sermon Safaris Ltd

Discover Kenya Safaris Ltd

Expeditions Maasai Safaris Ltd

Explorer Kenya Tours and Travel Ltd

Kendirita Tours and Travel Ltd

Mufasa Tours and Travels

Muthaiga Travel Ltd

Natural World Kenya Safaris

Spirit of Kenya

Key Topics Covered: 1. INTRODUCTION 2. COUNTRY INFORMATION 3. DESCRIPTION OF THE INDUSTRY 3.1. Industry Value Chain 3.2. Geographic Position 3.3. Size of the Industry 4. LOCAL 4.1. State of the Industry 4.2. Key Trends 4.3. Key Issues 4.4. Notable Players 4.5. Trade 4.6. Corporate Actions and Developments 4.7. Regulations 4.8. Enterprise Development and Social Development 5. AFRICA 6. INTERNATIONAL 7. INFLUENCING FACTORS 7.1. Unforeseen Events 7.2. Economic Environment 7.3. Corruption and Governance 7.4. Crime 7.5. Labour 7.6. Environmental Issues 7.7. Technology, R&D, Innovation 7.8. Government Support 7.9. Input Costs 7.10. Cyclicality 8. COMPETITIVE ENVIRONMENT 8.1. Competition 8.2. Barriers to Entry 9. SWOT ANALYSIS 10. OUTLOOK 11. INDUSTRY ASSOCIATIONS 12. REFERENCES 12.1. Publications 12.2. Websites

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  • Market Overview
  • Market Challenges
  • Market Opportunities
  • Market Entry Strategy
  • Agribusiness
  • Infrastructure
  • Energy-Electrical Power Systems
  • Healthcare - Medical Devices
  • Information, Communications and Technology (ICT)
  • Trade Barriers
  • Import Tariffs
  • Import Requirements and Documentation
  • Labeling/Marking Requirements
  • U.S. Export Controls
  • Temporary Entry
  • Prohibited and Restricted Imports
  • Customs Regulations
  • Standards for Trade
  • Trade Agreements
  • Licensing Requirements for Professional Services
  • Distribution & Sales Channels
  • Selling Factors and Techniques
  • Trade Financing
  • Protecting Intellectual Property
  • Selling to Public Sector
  • Business Travel
  • Investment Climate Statement

The construction industry in Kenya is driven primarily by two key infrastructure sectors: transportation and building/housing. The Ministry of Transport and Infrastructure is responsible for policy initiatives and actions with respect to roads, aviation, maritime, rail, housing, and urban development.

According to the Kenya Economic Survey 2022, the Kenyan construction industry grew by only 6.6% in 2021, a decline from 10.1% in 2020 and an indication of a slowdown in the short term. The sector is expected to maintain a growth rate of 6% in the near term as it shakes off the effects of the COVID-19 pandemic. This growth will be driven by large infrastructure projects in roads, ports, and airports in 2022 and beyond. Due to budgetary constraints, the GOK hopes to realize more infrastructure projects as PPPs.

In 2018, the GOK announced an ambitious development agenda dubbed “the Big Four” that aims at addressing issues related to affordable housing, universal healthcare, growing manufacturing, and food security. On affordable housing, the GOK’s goal of building 500,000 homes continues to take shape, albeit slowly, with only 431 units realized by the end of 2021.

Leading Sub-Sectors

U.S. firms have opportunities in the road and railway construction sectors and may also offer engineering design, consultancy, and supervision services in partnership with local firms.

Transport Infrastructure: Kenya enjoys an extensive but uneven infrastructure that remains superior to that of its neighbors. Nairobi is the transportation hub of eastern and central Africa and is the largest city between Cairo and Johannesburg. The Port of Mombasa is the most important deep-water port in the region, supplying the shipping needs of more than a dozen countries despite persistent deficiencies in equipment, inefficiency, and corruption. To remedy these deficiencies, the Port of Mombasa has been undergoing major expansion and rehabilitation.

According to the World Bank, Kenya needs to invest $4bn annually over the next decade to close the existing infrastructure deficit. The transportation infrastructure sector, however, requires additional private sector participation through PPPs to ease the debt burden on the government. To encourage investors, the National Treasury, through the PPP Unit, has strengthened the legal framework governing PPPs and has identified various infrastructure projects for implementation as PPPs. A list of the projects is available on the PPP Unit website  (http://portal.pppunit.go.ke/)

Road Infrastructure: Out of Kenya’s total 246,757 kilometers of road networks, both classified and unclassified, only about 21,583 kilometers are paved. To fast-track the development of rural bitumen roads, the Kenyan Government has earmarked 10,000 kilometers of roads countrywide for development under the Low Volume Seal Roads (LVSR) Program. So far, 4,400 kilometers have been completed, with major works underway to reach the target. In addition, Kenya’s Road Annuity Program recorded its first success with the attainment of financial close on two new roads to be developed as PPPs in central and western Kenya, with the World Bank’s MIGA providing guarantees.  The program, aimed at developing 10,000 kilometers of road through contractor-facilitated financing mechanisms, has been slow to take off due to local banks’ failure to fund the program. Eight lots are still listed for development under the annuity program on the PPP portal.

Kenya has reintroduced toll roads with private sector participation, given the recent completion of the 27-kilometer Nairobi Expressway. In addition, four other major roads have been earmarked for tolling under a PPP plan, including the Nairobi-Nakuru-Mau Summit Highway currently under construction, Thika Road, Nairobi’s Southern Bypass, and a second Nyali bridge in Mombasa city. Finally, the Ministry of Transport and Infrastructure has identified five bus rapid transit (BRT) corridors for development within the Nairobi Metropolitan Area.  The Line Two pilot along Thika Superhighway is currently under construction, with the other lines to be developed as funding is made available.

Currently, there are various roadworks going on, including road construction, dualling, upgrading, and rehabilitation, and bridges and interchanges construction measuring 2,300 kilometers and being carried out at a total cost of $2.2 billion. 

Airport Infrastructure: Kenya has international airports in Nairobi, Mombasa, Eldoret, and Kisumu, and domestic airports in Nairobi, Malindi, Lamu, and Lokichogio (Turkana), in addition to another 463 aerodromes and airstrips. All public airport facilities are managed by the Kenya Airports Authority (KAA). The aviation industry took a big hit during the COVID-19 pandemic, which saw the industry grind to a halt.  However, the sector is rebounding as travel restrictions are lifted and travel and tourism resume globally.

Several of Kenya’s airports have been earmarked for expansion. An ongoing modernization program at Jomo Kenyatta International Airport (JKIA) will include the construction of modern terminals, a national airport masterplan, installation of integrated security systems at all major airports, installation of communication equipment, and institutional capacity building. JKIA is the busiest airport in east and central Africa and is the seventh busiest on the continent. Originally built in the 1970s to serve 2.5 million passengers annually, the ongoing modernization and expansion program at the airport is being done while the airport has seen its capacity increase to 7.5 million. The current projects aim to increase capacity to 20 million passengers by 2030. Kenya intends to build a second runway at JKIA and has received $160 million from the African Development Bank for this project.

Other airport expansion projects include the ongoing expansion or construction of the Malindi, Isiolo, and Lokichogio airports, the Suneka airstrip, and the rehabilitation of airstrips in all 47 counties. The Malindi Airport expansion, valued at $54 million, will enable the facility to handle international flights and includes an extension of the existing runway and apron, a modern terminal building, a control tower, fire and meteorological stations, and enhanced security features. Moi International Airport in Mombasa received $66 million from the French Development Agency (AFD) for rehabilitation and construction of airside pavements, airfield ground lighting, and upgrading of power and water supply.

Improvement works at Lokichogio, Lamu, Manda Island, and Isiolo Airports have been ongoing, with some of these airports already operational with scheduled flights. The provision of airport facilities will strengthen air transport and logistics services along the corridor in readiness for the construction of the three international airports at the three locations in the future.

Maritime Infrastructure: Kenya’s sole seaport in Mombasa is the largest port in east Africa and the second largest in Africa, serving both Kenya and neighboring countries, including Uganda, Rwanda, South Sudan, Tanzania, Burundi, and the Democratic Republic of Congo. The Kenya Ports Authority (KPA) is the government agency mandated to maintain, operate, and regulate scheduled seaports along Kenya’s coastline. The Port of Mombasa recently completed Phase 1 of the Mombasa Port Development Project (MPDP), which included the construction of a second container terminal, three additional berths, two ship-to-shore cranes and four rubber-tire gantry cranes. The project was funded by the Japanese Government at the cost of $217 million.

Construction of the Port of Lamu in northern Kenya under the Lamu Port-South Sudan-Ethiopia-Transport ( LAPSSET ) corridor is east Africa’s largest and most ambitious infrastructure project. Upon completion, the $5 billion project will consist of 32 berths. The first phase includes dredging and reclamation, construction of three berths and yards, a causeway and road, buildings, and utilities and is financed by China at a cost of $700 million. Berth 1 is already complete, while berths 2 and 3 are 70% complete. Kenya intends to develop the remaining 29 berths using a PPP model financed by the private sector.

Rail Infrastructure: Kenya’s total rail network has 2,778 kilometers of narrow meter gauge rail (MGR) and 545 kilometers of the Chinese-funded standard gauge rail (SGR) from Mombasa to Naivasha and is managed by the Kenya Railways Corporation (KRC), a state corporation mandated to provide rail and inland waterways transport.  

Kenya has partnered with the United Kingdom to develop the Nairobi Railway City, a new rail hub within the Central Business District. UK firm Atkin Global won the bid to design a modern, eight-platform central rail station and a public space, which will anchor commercial and residential developments on a 425-acre spread that will host the Nairobi railway transit hub. Rail infrastructure will take up the lion’s share of the project. The initial phase of the project is being funded by the UK government while consulting firm KPMG is leading the search for investors into the projects that offer commercial viability such as residential homes, commercial buildings, and parking lots. The Railway City will be developed in three phases over 20 years. Construction of the railway station is expected to begin by the end of 2022.

Commercial Construction: The Kenyan construction sector will continue to be supported by the growing real estate sector, particularly hotels, offices, and retail developments, as investors continue to enter east Africa through Nairobi. Prominent hotel brands operating in the market or planning to enter in the near term include New York-based hotel group Carlson Rezidor, Hilton, JW Marriott, Pullman, Best Western, Starwood Hotels and Resorts Worldwide, and Swiss-based Movenpick Hotels and Resorts. Developments are focused on increasing bed capacity as well as providing conference facilities to adequately cater to rising domestic and international business demands. According to the Kenya Investment Authority, 27 global hotel brands have announced plans to open new or additional facilities by 2023.

Opportunities

Given Kenya’s current high debt burden, the government is increasingly looking to the private sector to implement infrastructure projects either under the Engineering Procurement and Construction (EPC)+Finance model or as PPP projects. Various types of PPPs are available and include management contracts; concessions; Build, Operate, and Transfer (BOT); Build, Own, Operate, and Transfer (BOOT); or Rehabilitate-Operate-Transfer (ROT). A comprehensive list of approved PPP projects is available on the PPP Unit website. In addition, companies are welcome to propose projects under the Privately Initiated Investment Proposal (PIIP) model.

The best prospects for U.S. exporters include the supply of new and used construction equipment, such as light and heavy earth-moving equipment, loaders, crawlers, tippers, excavators, compactors, graders, quarry mining equipment, low-cost road maintenance options, low-cost housing construction technology, consultancy, and development and planning services.

Kenya uses right-hand drive vehicles, so machines with controls in the center are better sellers.

Additional opportunities include:

  • A variety of road, bridge, and dam construction and rehabilitation projects.
  • Construction of a $370 million second runway at JKIA and expansion and modernization of several other airports. 
  • Development of commuter rail services for the cities of Nairobi, Mombasa, and Kisumu at a cost of $125 million.
  • Various infrastructure PPP projects earmarked by the National Treasury.
  • The 500,000 affordable housing program under the State Department for Housing. Kenya is looking for strategic partners to develop mass low cost and affordable housing. Details can be found on the Boma Yangu website .
  • Nairobi Metropolitan Transport Authority (NaMATA) – Bus Rapid Transport (BRT) facilities within five counties (Nairobi, Muranga, Machakos, Kiambu, and Kajiado). 
  • Opportunities also exist for consultancy and planning services.  

Local Trade Show

The Big 5 Construct Kenya

For more information on the infrastructure sector, contact:

Mary Masyuko Senior Commercial Specialist U.S. Commercial Service, U.S. Embassy Nairobi U.S. Department of Commerce | International Trade Administration Tel: +254 (20) 363-6063;  [email protected]

TUI Taps Into African Tourism With Hotel Push

Jesse Chase-Lubitz , Skift

April 16th, 2024 at 4:52 PM EDT

TUI is tapping into the booming African tourism market as it spreads its offerings throughout the continent.

Jesse Chase-Lubitz

TUI Group’s hotel division, TUI Hotels & Resorts , said on Tuesday it planned to expand its presence in sub-Saharan Africa, a region with significant tourism potential.

The move comes after years of concentrating on North Africa, where TUI boasts a portfolio of 76 hotels. The new push southwards includes eight new hotels planned for Cape Verde, Gambia, Senegal, Tanzania, and Kenya.

TUI’s Local Partnerships

The expansion is meant to serve a range of target groups, such as vacationers looking for more affordable trips to luxury travelers looking for elevated experiences.

The company said it’s “looking forward to contributing to the development of the African hospitality industry and working together with local communities,” but it didn’t go into detail about how those collaborations would happen, other than to call out TUI’s new hotel brand, The Mora, which is debuting in Zanzibar. 

“Our hotel brand TUI Blue, as well as the new brand The Mora, are committed to creating a local touch in their hotel experiences,” a TUI spokesperson said in response to a Skift query. “This can be achieved in many different ways, from local suppliers, e.g. for food-and-beverage, to entertainment from the region or in collaboration with local designers.”

The company says it is collaborating with Sands of Darakasi Resorts Limited to build a TUI Blue hotel in Kenya and that it is looking to partner with other local groups to grow the franchise in the region. 

“Independent hotel owners can benefit from our hotel brands, our expertise in operations, and the digital hotel infrastructure,” said a TUI spokesperson.

In East Africa, TUI focuses primarily on Mauritius, Tanzania, and Kenya.

There are several reasons that tour companies could be drawn to the market now.

“The likely reason that there is greater interest now by TUI in Africa is because [it offers] a low cost for a good product, there’s a greater marketing push from African destination marketing organizations in the European market, and there’s a potential substitution away from perceived risky Middle Eastern destinations because of current conflicts,” said Oliver Martin , Senior Director at Skift Advisory .

The Booming Africa Travel Market

TUI is also tapping into a young market. In 2023, The World Travel and Tourism Council projected that travel and tourism could boost the continent’s economy by $168 billion in the next 10 years.

There is particular potential for internal travel on the continent.

Domestic tourism in South Africa took off in 2023 , with overnight trips climbing by 31% for the first four months compared to 2022, and domestic travel spending increasing by 41%.

For now, domestic tourism is essential to the industry’s growth due to high travel costs and poor transportation networks within and between countries. The continent is also experiencing an unprecedented boom in its middle class, with numbers tripling to more than 310 million over the past 30 years.

“The push to market to and engage African nationals is relatively new,” says Martin. He attributes it to COVID, the rising middle class, and how difficult it can be to get visas outside Africa.

“However, Africa is by no means new to the European market,” he adds. “There is a long history of charter and all-inclusive European travel to East Coast Kenya destinations and Tanzania.”

TUI plans on taking advantage of this growing internal market, but also has its eyes on bigger markets. “South Africa and Kenya are strong local markets,” TUI’s spokesperson said. “But of course the hotels will also attract guests from Europe. At the same time, we are increasing our sales activities in Asia, e.g. China.”

Accommodations Sector Stock Index Performance Year-to-Date

What am I looking at?  The performance of hotels and short-term rental sector stocks within the  ST200 . The index includes companies publicly traded across global markets, including international and regional hotel brands, hotel REITs, hotel management companies, alternative accommodations, and timeshares.

The Skift Travel 200 (ST200)  combines the financial performance of nearly 200 travel companies worth more than a trillion dollars into a single number. See more hotels and short-term rental financial sector performance.

Read the full methodology behind the Skift Travel 200.

Have a confidential tip for Skift? Get in touch

Tags: africa , africa tourism , future of lodging , hotel development , tui , tui group , tui travel

Photo credit: Agadir Morocco, where TUI hosts one of its all-inclusive holidays. Source: TUI

tourism infrastructure in kenya

Namibia’s international hunting benefits increase

N amibia’s international hunting permits increased by more than 600 in 2023, according to the country’s Ministry of Environment, Forestry and Tourism official statistics.

“It’s estimated that hunters visiting Namibia constitute between 3% and 5% of total tourist arrivals, yet they contribute up to a quarter of the total revenue generated from tourism,” said the President of Namibia Professional Hunters Association (NAMPHA), Alex Cramer, showing that international hunting brings in much more revenue than photographic tourism. “These hunters are recognised for their generous tipping, which provides significant additional income for the staff and for purchasing costly gifts for their loved ones back home.”

He said that the funds raised from international hunting “are very important for conservation efforts.”

“They (international hunting funds) support game ranger operations, anti-poaching units, and community projects, underscoring hunting’s role in sustainable conservation and community development,” noted President Cramer.

“An example of how these funds are used is evident in the support for game rangers and, in light of the horse units funded by the Game Products Trust Fund (GPTF), dedicated anti-poaching operations.

“These units are essential in the fight against poaching, especially when it comes to protecting endangered species like rhinos.”

He continued, “We have the moral and ethical obligation to allocate funds to conservancies, wildlife councils and protected areas and to persons, organisations and institutions approved by the Minister (Namibia Minister of Environment, Forestry and Tourism), to be used in connection with projects and programmes regarding wildlife conservation and management and rural development and to support measures aimed at improving the relationship between people and wildlife.”

President Cramer said that NAPHA also supports improvements in the monitoring, management, protection, sustainable use and development of wildlife resources in rural areas.”

There are currently 56 conservancies that benefit from trophy hunting through approved tenders with hunting outfitters.

“The agreements between community and hunting outfitter, are usually a combination of financial gain to the community, employment for community members and the building of infrastructure like roads and camps,” said President Cramer.

Explaining the significance of international hunting revenue support to wildlife and habitat conservation in Namibia, President Cramer said that it “increases the economic value of wildlife, making it financially viable for individuals to engage in sustainable hunting practices.”

“This economic incentive is crucial for the conservation of wildlife populations,” he noted. “To ensure these practices are sustainable, Namibia’s Ministry of Environment Forestry and Tourism regularly conducts game counts to monitor wildlife health.”

Unpacking the uniqueness of international hunting’s contribution to Namibia’s tourism economy, President Cramer said that in “areas of Namibia that do not attract many tourists, hunting serves as an important source of income.”

“Without the financial benefits of trophy hunting (international hunting), landowners might be more inclined to convert their land for agricultural use, potentially overlooking wildlife conservation,” he said. “Trophy hunting thus provides a financial motivation to protect and sustainably manage wildlife.”

He said that the specific socio-economic benefits that Namibian hunting communities receive from the international hunting “are usually a combination of financial gain to the community, employment for community members and the building of infrastructure like roads and camps.”

Employment creation is one of the important socio-economic benefits that international hunting continues to bring to Namibia.

“Hunting lodges, which often cater exclusively to hunting parties, provide significant employment opportunities and typically require more staff than agricultural farms.

“Roles include cooks, cleaners, waiters, and laundry staff, among others.

“The employment impact of hunting lodges is substantial, as every employed individual supports at least three more people, thereby alleviating potential governmental support needs.

“This does not account for the numerous other roles such as assistants, camp attendants, trackers, skinners, cleaners, and taxidermists who are indirectly employed through the sector.”

International hunting brings significant conservation and socio-economic benefits to Namibia but remains threatened by the anti-international hunting lobby, largely from Western countries.

Explaining how Namibia protects itself against such threats, President Cramer said, “As you might have seen already, our Honourable Minister of Environment, Forestry and Tourism Pohamba Shifeta sent a stern letter to his German Counterpart (protesting Germany’s moves to ban hunting trophies imports).

“We are astonished to learn from various sources that the German Federal Ministry for the Environment, Conservation, Nuclear Safety and Consumer Protection plans to “‘make the import of hunting trophies of animal species listed in Appendices I and II of the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES) more difficult and in some cases, completely prohibited’”, said Minister Shifeta in his protest letter.

“We would kindly like to ask you for the basis of this intention and what kind of imports you specifically intend to restrict beyond regulations in place.

“The use of our natural resources is enshrined in Namibia’s constitution (refer to Art. 95 (1)).

“Some of the species listed in the CITES Appendices are abundant and/or increasing in our country.

“These include savannah elephant, black and white rhino, lion, leopard, Hartmann’s zebra, giraffe, etc.”

President Cramer said that NAPHA “is in close contact with the International Council for Game and Wildlife Conservation (CIC) in Europe and whenever such threats rear their ugly heads, we make an effort to contact the relevant governments and give them the facts.”

The CIC is a politically independent, international, non-governmental advisory body that advocates for wildlife conservation through the principles of sustainable use.

Koro is a Johannesburg-based international award-winning environmental journalist who writes independently on environmental and developmental issues in Africa.

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