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#RoomTour: China’s fashion KOLs are becoming home influencers
By Christa Yang
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In China, fashion influencers are joining the #roomtour trend, expanding their areas of focus to include lifestyle, home tours and furniture purchases.
Originating as a vlog genre, the room tour takes followers inside the studios, apartments and homes of influencers who then show off their digs. Bronze mirrors, USM cabinets and Pierre Jeanneret chairs are particularly popular items.
As a Chinese government backlash against celebrity culture gathers momentum, are virtual idols a better marketing tool for luxury fashion brands?
By Jiayi Mao
Fashion bloggers such as Freshboy, Savvy, Lulu’s Travel Diary and more have begun embracing the room tour on Xiaohongshu, which now has more than 10,000 notes featuring the room tour hashtag. Its popularity is attributed to its authenticity: compared with #ootd (the outfit of the day hashtag trend), #roomtour allows fans to get a feel of the lifestyle and aesthetic world of bloggers. The room tour signifies a broadening definition of what fashion influencers can do, as well as the types of brand partnerships they can secure.
Fashion bloggers enter the home world
The ootd hashtag has become a popular way for fashion influencers to sell products. Similarly, furniture brands can sponsor products in room tours, opening up a new business opportunity.
Italian furniture brand B&B Italia collaborated last year with fashion blogger Savi (@savislook), who used the brand's Camaleonda sofa as a centerpiece in her home and created different content for her room tour featuring the sofa plus other B&B products, says Vicky Lam, B&B Italia's Asia Pacific marketing and PR manager. "We are fortunate to have a connection with Savi, who is known as a fashion blogger, but our brand sees her as a way of life, a curator. She is strong not only in fashion, but also in overall aesthetics." Camaleonda sofa sales increased as a result of the collaboration, according to the brand.
Fashion bloggers are seen not as design or home experts, but they often resonate with fans because of their aesthetics.
In September of this year, blogger Lulu's Travel Diary was invited by the Elemis brand to rearrange a hotel room with the theme "Ultra Smart Room" through remodelling the interior and inviting the public to stay in for the experience.
The home of fashion blogger Savi.
By Lucy Maguire
By Yiling Pan
By Isabelle Truman
Fashion blogger Ling Licheng also initiated a similar project two years ago: the "ideal home" guerrilla shop, which presents collectible furniture and decorative art in the gallery of a reservation-only apartment.
In addition to Savi and Ling Licheng, the homes of fashion bloggers Ling Xiao, Bamboo and Freshboy, are also frequently featured in various design magazines, inspiring fans to purchase the same furniture.
Karla Otto senior account manager Mathias Qu works with Flos, B&B Italia, Poltrona Frau and other homeware brands in China on their social media content. He sees the work with fashion brands as an opportunity for the furniture category to catch up with fashion and luxury. When suggesting partners for furniture brands, Qu will look for talent in the fashion and contemporary art worlds.
The number of notes on #roomtour on Xiaohongshu exceeds 10,000+.
Of course, the use of fashion bloggers may not work for all homeware designers. The Finnish brand Iittala has said that it will not rely on fashion or home bloggers to pursue traffic and would rather let their customers’ own unique outlooks on life and values be the focus, says Vivian Fan, head of Iittala's China marketing department.
Furniture also has a longer life cycle and lower update frequency compared to the fashion industry, meaning its approach to content has to be different. B&B’s Lam says brands such as Moncler are used as inspiration.
Overall, furniture brands tend to be more cautious in their marketing approaches, but they will reap the benefits if they embrace the realness of the room tour.
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Brands eye China’s virtual idols
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By Vogue Business in partnership with Xiaohongshu
By Madeleine Schulz
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Significado de room en inglés
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room noun ( PLACE )
- Leave the windows open to let the room air a bit .
- The room was dimly lit .
- I think this room has got a lot of potential .
- Hotel guests are requested to vacate their rooms by twelve noon .
- We asked for adjoining rooms.
- antechamber
- dressing room
- efficiency room
- family room
- meat locker
- multi-chambered
- observation lounge
- waiting room
room noun ( SPACE )
- If we push the table back against the wall , we'll have more room.
- Come and stay with us - we've got bags of room.
- Scoot over and make room for your sister .
- We have no room for shirkers in this office .
- Shove over, Lena, and make some room for me.
- non-spatial
- standing room
También encontrarás palabras, frases y sinónimos relacionados con los temas:
Expresiones
- co-resident
- co-residential
- inhospitable
- inhospitably
- live in sin idiom
- reoccupation
- repopulation
room | Diccionario de Inglés Americano
Room verb [i always + adv/prep] ( place ), room | inglés de negocios, ver también, ejemplos de room, colocaciones con room.
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Palabra del día
Hippocratic oath
a promise made by people when they become doctors to do everything possible to help their patients and to have high moral standards in their work
Sitting on the fence (Newspaper idioms)
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【Room Tour】想把每个房间的样式都搬到自己家里,美到我的心窝窝里去了~~
智能AI桌宠,培养你的专属伙伴!
【Room Tour】在北京5.5米的挑高客厅有多爽~在客厅就可以享受阳光浴!
【Room Tour】明人不说暗话,我也想要这个儿童房和书柜!
【Room Tour】梦中情房+1,这个客厅的风格+格局我要留着抄作业
【Room Tour】迪士尼公主就住这套房吧!浪漫!艺术!还有超大露台!一整个爱住了!
【Room Tour】简单的现代风也有不一样的色彩诶~~家里也有拍照圣地了!
【Room Tour】家里有根承重柱怎么改?看设计师改造动线不合理的大三居!这个客厅真的爽翻啦!
【Room Tour】LDKB、极简门框、无过门石,这个家精致到每一个细节~黑白为主的搭配 简约高级 真的好喜欢啊!!!
【Room Tour】第一次见满满的绿色调复古小家!好像走进童话镇!!
【Room Tour】传统老破小变身温馨日式暖居,不看这期的话我真的会伤心!
【装修攻略】铺完电路铺水路,水路铺设来咯~~
【RoomTour】北京60㎡ 两室一厅异形空间侘寂风!设计师全讲解设计思路~
【Room Tour】想和小咪在这个家里看日出~看日落~宅在家不出门~
【Room Tour】怎么办 好喜欢门厅设计的口袋隔断 ~可宽可窄 好想搬到我家啊!两居改一居,通透又敞亮 是真滴香!!!
【Room Tour】收纳足、活动空间大、颜值高又实用,小户型可以抄作业了!
【Room Tour】糟糕糟糕OMG!我被这套房迷住啦!突然觉得小户型也很不错!!
【Room Tour】78平装出了100平的感觉!现代简约风,中小户型可以借鉴一下~
【Room Tour】黑色太沉闷?那肯定是你设计的不到位,这套黑白灰设计真的高级~
【Room Tour】改变一个过道就能优化这么多地方,是我万万没想到的!
【ルームツアー】超小房间room tour
Room tour,27岁独居女孩的法式温馨小家
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A 360 degree virtual room tour is available, as well as, a room video on our website. Un recorrido sala virtual de 360 grados está disponible en nuestro sitio web. Start with the Grand Room Tour that visits the movie theatre, billiards room, Neptune pool, and gardens of the 115-room main house.
Translate Room tour. See Spanish-English translations with audio pronunciations, examples, and word-by-word explanations.
1. (estancia) a. la habitación. My room is very comfortable.Mi habitación es muy cómoda. b. el cuarto. My brother's room has blue walls.El cuarto de mi hermano tiene paredes azules. c. la sala. I think the break is over; let's go back to the room.Creo que ya se acabó el descanso; vamos a regresar a la sala. d. la pieza.
Translations in context of "room tour" in English-Spanish from Reverso Context: I'm thinking on making a "living room tour" soon.
Hola!! Hoy os traigo un room tour 🌸 Os enseño por fin mi habitación y de dónde es cada cosa. Si tenéis alguna pregunta dejádmela en comentarios 🤍Os dejo lo...
tour - traducir al español con el diccionario inglés-español - Cambridge Dictionary
In China, fashion influencers are joining the #roomtour trend, expanding their areas of focus to include lifestyle, home tours and furniture purchases. Originating as a vlog genre, the room tour takes followers inside the studios, apartments and homes of influencers who then show off their digs. Bronze mirrors, USM cabinets and Pierre Jeanneret ...
lugar nm. espacio nm. With room for 300 people, the hotel's conference centre is ideal for large gatherings. Con capacidad para 300 personas, la sala de conferencia del hotel es ideal para grandes reuniones. room n. (hotel, lodging: vacancy) habitación nf.
traducir ROOM: habitación, cuarto, habitación, habitación, sitio, espacio, margen, habitación [feminine…. Más información en el diccionario inglés-español.
traducir TOUR: gira, gira, período de servicio, hacer una gira (por), recorrido [masculine, singular], visita…. Más información en el diccionario inglés-español.
Walking tour around Moscow-City.Thanks for watching!MY GEAR THAT I USEMinimalist Handheld SetupiPhone 11 128GB https://amzn.to/3zfqbboMic for Street https://...
Room tour tumblr en español 2020. Os enseñamos los secretos de nuestra habitación (armario, closet, cajones... TODO) ¡Y una sorpresa!: rehaciendo, remodeland...
tour - Significados en español y discusiones con el uso de 'tour'. Preguntas en los foros con la(s) palabra(s) 'tour' en el título:
ROOM Significado, definición, qué es ROOM: 1. a part of the inside of a building that is separated from other parts by walls, floor, and…. Aprender más.
on tour adv. (travelling from place to place) de viaje loc adv. En estos momentos está de viaje, pero llegará a su destino esta noche. en ruta loc adv. Nos pasamos gran parte del verano en ruta, viajando de un lado a otro. on tour adv. (performers: on the road)
#roomtour #tourpormicuartoHello! Este video me tiene muy nerviosa porque podrán conocer más aspectos sobre mi y pues les traigo el video que tantooo me han p...
,【Room Tour】78平装出了100平的感觉! 现代简约风,中小户型可以借鉴一下~,room tour|一镜到底,全屋家具价格介绍,两个男生的新家,【Room Tour】想和小咪在这个家里看日出~看日落~宅在家不出门~,【Room Tour】明人不说暗话,我也想要这个儿童房和书柜!
Today, we will once again walk through one of the most festive streets in Moscow—Malaya Bronnaya, part of the dazzling Moscow city centre. Whether you're tak...
Sin duda ha sido el más pedido y no quería haceros esperar más así que aquí os traigo el room tour, espero que os guste!!!!!¡Gracias por verme!-----Instagra...
🎧 Wear headphones for the best experience.For watching on a big screen 4K.In this video, we will take a walk among the skyscrapers of the Moscow City Intern...
My portfolio https://hot-walls.ruMy insta https://instagram.com/misha_des10 Kitchen Design Mistakes https://youtu.be/fJLNX58oBmIBed Boca Lomo https://boca.su...
amiguitos! estoy muy contenta con mi nueva recamÁra, y muy emocionada de compartirlo con ustedes, esperen muchos videos nuevos en este nuevo espacio ! vaya...
Hi Everyone!🤗 ️ FINALLY!!!! HERE IS MY OFFICIAL UPDATED ROOM TOUR VIDEO! WOOHOO!!!! Hope you all enjoy it, I worked very hard on it and made sure this video...