tourism academy 2022

Meeting Request

Sit down with a web team member for a CMS "how-to" review or to discuss your website needs.

Convince Your Boss

Tourism Academy 2024

Full Conference Agenda

The tourism conference for professionals who are transforming the landscape of travel through technology and marketing.

Monday, June 10th (Pre-Conference)

Monday, June 10th (Pre-Conference) 12:00 PM - 5:00 PM

12:00 PM - 5:00 PM

Registration

Westin Book Cadillac Lobby

Monday, June 10th (Pre-Conference) 1:00 PM - 2:30 PM

1:00 PM - 2:30 PM

Explore Detroit With Us

Arriving early? Spend a few hours exploring Downtown Detroit alongside fellow Tourism Academy attendees on a guided walking tour. Advance registration is required. Click here to register now!

Monday, June 10th (Pre-Conference) 6:00 PM - 9:00 PM

6:00 PM - 9:00 PM

Networking Happy Hour

Union Assembly | 2131 Woodward Ave Kick off the conference with a little Motor City mingling. This casual get-together is your chance to network with industry veterans and newcomers alike. Enjoy light bites and drinks and fuel up for the exciting conference ahead!

Tuesday, June 11th (Day 1)

Tuesday, June 11th (Day 1) 6:30 AM - 7:30 AM

6:30 AM - 7:30 AM

Morning Fun Run

Westin Book Cadillac Detroit Lobby Stretch your legs and explore our host city with a three-mile guided fun run through downtown Detroit. Advanced registration is required. Click here to register now!

Tuesday, June 11th (Day 1) 7:30 AM - 8:30 AM

7:30 AM - 8:30 AM

Networking Breakfast & Registration

Woodward AB

Tuesday, June 11th (Day 1) 8:30 AM - 9:15 AM

8:30 AM - 9:15 AM

Welcome & Opening Remarks

Woodward AB Welcome to Detroit! Join us as we kick off Tourism Academy 2024 with insights on industry trends and updates on the latest strategies and solutions Tempest is deploying to support destinations across North America.

Alex Heimann CEO Tempest

Tuesday, June 11th (Day 1) 9:15 AM - 10:00 AM

9:15 AM - 10:00 AM

Interactive Session: Get to Know the Other Pros

Woodward AB Meet new industry experts and reconnect with destination marketing colleagues in this fun, engaging and Detroit-inspired ice breaker.

Christy Lavin Account Manager Tempest

Ashley Freeburg Community Engagement Specialist Tempest

Sarah Bellamy Content Marketing Manager Tempest

Tuesday, June 11th (Day 1) 10:15 AM - 11:00 AM

10:15 AM - 11:00 AM

Training: Intro to iDSS Basics

Woodward CD Need a basic overview or refresh of iDSS? This session is perfect for new users to understand how iDSS can help you to save time and create effective workflows. Bring your computer and iDSS login for an optimal experience.

John Barnett Senior Client Success Manager Tempest

What's New with iDSS?

Founders AB It has been a busy year for iDSS. Join us as we review the latest additions and upgrades to our CRM solution and review practical applications of our newest integrations.

Chelsea Cipriani Vice President of Platforms Tempest

Crafting the Future of Destination Websites with Craft CMS

Crystal Ballroom Discover the new features available within the Craft CMS and how Tempest is deploying them to solve common digital needs of DMOs.

Erik Berger Director of Web Development Tempest

Ashley Pratt Senior Web Project Manager Tempest

Tuesday, June 11th (Day 1) 11:15 AM - 12:00 PM

11:15 AM - 12:00 PM

Training: Intro to iDSS Sales & Services

Woodward CD Join us for a refresher on how to create, manage and send sales and services leads in iDSS. Familiarize or reacquaint yourself with lead distribution and take home actionable ways to improve your leads workflow so you can win new business. Bring your computer and iDSS login for an optimal experience.

Michael Vizzoni Director of Client Support Tempest

Sports Tourism Best Practices for Markets of All Sizes

Founders AB At a lot of the trade shows across the tourism industry, the focus is on the larger markets and their big wins. Not this session! Our sports tourism breakout session will touch on markets of all sizes, small, medium, and large. Join us for best practices that you can take home and implement in your communities.

Jon Schmieder Founder & CEO Huddle Up Group

Matt Ten Haken Director of Sports Marketing Fox Cities Convention & Visitors Bureau

Dave Beachnau Executive Vice President/Executive Director Visit Detroit/Detroit Sports Commission

Alysha Carse Sports Sales Manager Visit Plano

Rethinking Membership: Activating Partners Through Impactful Community Engagement Strategies

Crystal Ballroom In this session, uncover strategic ways DMOs are reshaping their community engagement strategy to reduce the strain on their internal teams, eliminating content limitations and improving overall partner sentiment and DMO impact.

Derek Mogar Director of Business Development Tempest

Sidney Abramson Community Engagement Specialist Tempest

Tuesday, June 11th (Day 1) 11:45 AM - 12:30 PM

11:45 AM - 12:30 PM

Networking Lunch

Tuesday, June 11th (Day 1) 12:45 PM - 1:30 PM

12:45 PM - 1:30 PM

The Destination Effect: Be a Catalyst for the Vitality of Your Community

Woodward AB The Destination Effect is more than a session; it's an opportunity to be part of a movement that recognizes the power of destination promotion. Using newly released research from Destinations International, attendees will leave with a clear understanding of the vital role destination promotion plays in community growth - it is the Destination Effect. Be at the forefront of Destinations International's new advocacy strategy that goes beyond tourism and taps into the essence of being a catalyst for your community's vitality. Delve into the compelling argument that destination organizations are not optional, but essential, and find out how you and your organization can be part of the movement making this case across North America.

Jack Johnson Chief Advocacy Officer Destinations International

Tuesday, June 11th (Day 1) 1:45 PM - 2:30 PM

1:45 PM - 2:30 PM

Training: Managing Members & Partners in iDSS

Woodward CD This session is an introduction to managing partners and members within iDSS. Learn to manage terms, dues, and more — plus how to use the Extranet to help partners seamlessly pay invoices and update their business information. Bring your computer and iDSS login for an optimal experience.

Nate Davis Client Support Manager Tempest

iDSS Advanced Workshop: CRM Refresh

Founders AB Workshop: Join Visit Plano and Cobb County Georgia as they walk through the CRM Refresh process, including how the project was implemented and how it has since benefitted and boosted their team's productivity and performance.

Establishing Authority in an AI World: Content Strategies that Boost Traffic & Trust for DMO Websites

Crystal Ballroom The SEO landscape is changing, and solutions like Google's Search Generative Experience (SGE) are dramatically impacting content discovery for DMOs. Discover how forward-thinking content strategies and proper content management can elevate your destination website, establish your DMO as the preeminent authority on destination experiences, and yield qualified organic website visits.

Kyle Huff Director, Growth Marketing Tempest

Tuesday, June 11th (Day 1) 2:30 PM - 3:00 PM

2:30 PM - 3:00 PM

Networking Break

Tuesday, June 11th (Day 1) 3:00 PM - 3:45 PM

3:00 PM - 3:45 PM

Training: Visitor Centers & Inquiries

Woodward CD See how destination organizations are utilizing their CRM's visitor center and consumer data to monitor traffic, inquiries, and RFP distribution to improve their engagement with travelers. Bring your computer and iDSS login for an optimal experience.

Christina Walker Client Success Analyst Tempest

iDSS Advanced Workshop: Monthly Sales Reporting

Founders AB Workshop: In this interactive workshop, join DMO representatives and iDSS as they walkthrough how to run Monthly Sales Reports to provide transparency into productivity for leadership.

Unlocking Opportunities: Why DMOs Should Embrace Lodging Booking Engines

Crystal Ballroom Dive into the transformative world of lodging booking engines, uncovering the game-changing advantages they bring to destination websites and answering the pivotal question of why DMOs should integrate these tools into their operations. With a focus on strategic insights and tangible benefits from real-world case studies, attendees will explore the compelling reasons behind adopting booking engines, from revenue augmentation to enhanced user experiences. Through this exploration, participants will gain actionable insights to optimize their DMO strategies, leveraging booking engines and indispensable tools for driving destination success.

Eric Thompson Vice President Sales & Marketing Ripe

Tuesday, June 11th (Day 1) 4:00 PM - 4:30 PM

4:00 PM - 4:30 PM

Training: iDSS Itineraries

Woodward CD Join Tempest's iDSS experts for an overview of the new Itineraries feature, including how enter basic Itinerary information, apply expenses, customizing beautiful brand on outputs, and send to internal and external contacts.

Jay Boling Client Success Analyst Tempest

iDSS Advanced Workshop: Auto Tasks

Founders AB Workshop: Join our iDSS experts for a live walk through, highlighting how to configure auto tasks for workflows within Team Activity, Leads, and Partnership/Membership.

Chris Mateer Community & Training Lead Tempest

The Destination Showroom: Tempest's Approach to Website Design

Crystal Ballroom Join us for an informative and inspirational overview of Tempest's creative process and strategy for destination websites, including creative briefs, community-inspired design elements, and recent web highlights, while gathering tips and tricks for achieving creative success with your next website project.

Michael Tripi Creative Director Tempest

Les Johnson Art Director Tempest

Tuesday, June 11th (Day 1) 5:10 PM - 9:30 PM

5:10 PM - 9:30 PM

Detroit Baseball Experience at Comerica Park

Comerica Park | 2100 Woodward Ave Grab some peanuts and Cracker Jacks and join Tempest at Comerica Park in Downtown Detroit for a special baseball tailgate experience. Afterwards, stay and cheer on the Detroit Tigers as they face off against the Washington Nationals. IMPORTANT: Tourism Academy event begins promptly at 5:10pm and ends promptly at 6:40pm at the start of the game. Tickets to the game included for all Tourism Academy attendees.

Wednesday, June 12th (Day 2)

Wednesday, June 12th (Day 2) 6:30 AM - 7:30 AM

Morning Wellness Activity

Activity information coming soon. Advanced registration is required. Click here to register now!

Wednesday, June 12th (Day 2) 7:30 AM - 8:30 AM

Wednesday, June 12th (Day 2) 8:30 AM - 9:15 AM

The Secret to Crafting an Unforgettable Destination Brand

Woodward AB Dive into the secrets of unforgettable destination branding with a look at Detroit's own journey. Discover how blending storytelling with a strong sense of community can make every visit feel like coming home, turning places into cherished memories.

Stan Smith Senior Marketing Director Visit Detroit

Wednesday, June 12th (Day 2) 9:30 AM - 10:15 AM

9:30 AM - 10:15 AM

Training: iDSS Team Activity

Woodward CD Uncover — or rediscover — the basics of Team Activity in iDSS. Bring your computer and iDSS login for an optimal experience.

Roundtable: Sales Reporting Show & Tell

Founders AB Join the conversation and unlock new ideas as DMO Sales pros share best practices and iDSS solutions that have improved their reporting workflows and ability to convey measured success of sales efforts.

Brent Foerster Executive Director Tempest

Session Information Coming Soon

Crystal Ballroom More session details coming soon.

Wednesday, June 12th (Day 2) 10:30 AM - 11:15 AM

10:30 AM - 11:15 AM

Training: iDSS Send Tips & Tricks

Woodward CD Did you know there's a powerful email marketing tool in your iDSS instance? Discover the latest tips and best practices for how to use iDSS Send and review recent email marketing campaigns that have captured the attention of visitors and community stakeholders.

iDSS Advanced Workshop: iDSS API

Founders AB Workshop: Learn how you can use the iDSS API to integrate iDSS with other platforms your organization utilizes in this instructional workshop. Join Banff and Tourism Montreal as they walk through their iDSS Integrations to connect to their partner platforms seamlessly to iDSS.

New Website Checklist: 5 Things You Can Do RIGHT NOW To Improve Your Web Launch

Whether your website redesign is underway, or you're considering one for the future, don't miss this insightful overview of the key elements that will contribute to a seamless and successful destination website launch.

Adam Hooper Director of Web Operations Tempest

Roger Estes Associate Web Project Manager Tempest

Wednesday, June 12th (Day 2) 11:30 AM - 12:15 PM

11:30 AM - 12:15 PM

Accelerating Your Destination's Sports Tourism Success: Sports Tourism Index & Scout

Woodward CD Discover how your organization can evaluate your destination's strengths and competition in the sports tourism market, secure and manage event leads, and measure the economic impact generated by sporting events for your communities via the powerful Sports Tourism Index and Scout platforms.

Community Connections: Honest Appraisals of Partnership Programs

Founders AB A diverse panel of Detroit community partners will join us to share honest opinions as to what stakeholders expect from a DMO partnership model while highlighting effective ways organizations can collaborate to uplift the destination and support businesses.

One Website, 39 Communities

Crystal Ballroom Learn how Great Rivers & Routes Tourism Bureau created an award-winning regional tourism destination marketing website that serves as a platform for the latest information, community events and blog content inspiring travel to the only place in America where the Mother Road of Route 66 meets the Great River Road.

Cory Jobe President & CEO Great Rivers & Routes Tourism Bureau

Wednesday, June 12th (Day 2) 12:15 PM - 12:45 PM

12:15 PM - 12:45 PM

Wednesday, June 12th (Day 2) 12:45 PM - 1:30 PM

Lunch Keynote

Woodward AB Session information coming soon!

Nicole Porter Vice President of Political Affairs U.S. Travel

Wednesday, June 12th (Day 2) 1:45 PM - 2:30 PM

Roundtable: Membership

Woodward CD Collaborate with other DMO professionals on steps you have taken to engage your partners and members with the iDSS Extranet, what has worked, and learn from others how they have overcome any barriers in the past.

Panel: Achieving Sales Goals in 2024

Founders AB In this session, hear from superstar Sales experts as they share how they're running their department, what challenges they are currently facing and how they are identifying new strategies to deliver on their sales goals.

Nathan Hermiston Senior Vice President of Sales and Services Visit KC

Who Killed the Website Traffic: An SEO Murder Mystery

Crystal Ballroom Embrace your inner Sherlock Holmes in this fun, immersive and interactive whodunnnit session as we search for the culprit — or culprits! — behind organic traffic declines for key website pages while unlocking savvy strategies to avoid a similarly eerie fate for your destination's content.

Detective Serp SEO PD

Wednesday, June 12th (Day 2) 2:30 PM - 3:00 PM

Wednesday, June 12th (Day 2) 3:00 PM - 3:45 PM

Training: Cvent & iDSS Integration

Woodward CD Learn more about the CRM integration with Cvent and how you can use this powerful new service to view, promote, and track the status RFPs sent through the Cvent Supplier Network directly within iDSS and easily share Cvent RFP information with local partners via the iDSS Extranet.

iDSS Proposals

Founders AB Discover how destinations are developing and deploying comprehensive, fully-branded proposals to prospective clients, all within iDSS Publish.

Eras, the Eclipse & Economics: How DMOs Leverage High Profile Events for Marketing Success

Crystal Ballroom Learn how DMOs are deploying original and engaging marketing activations and digital content to capitalize on major in-market events to drive business — and dollars — to local partners.

Tori DeMarco Account Manager Tempest

Jared Bundy Senior Manager, Content Development VisitPITTSBURGH

Laura Bayba Senior Executive Assistant to President & CEO Little Rock Convention & Visitors Bureau

Cameron Caldwell, CSM Digital Marketing Manager Visit Dallas

Wednesday, June 12th (Day 2) 4:00 PM - 4:45 PM

4:00 PM - 4:45 PM

How to Win More First Time Visitors

Woodward AB After years of talking to 10,000 travelers per year in a mobile visitors center Josiah Brown, or the New York Sherpa as he is called, has learned how to “Sherpa” interested travelers into new destinations. Find out what words, images and stories travelers respond to and how to position your destination to benefit from first time customers.

Josiah Brown President/CEO Famous Destination Marketing

Wednesday, June 12th (Day 2) 6:00 PM - 7:00 PM

6:00 PM - 7:00 PM

Dinner on Your Own

Experience Detroit's superb dining scene . Then head to Saint Andrew's Hall for the big Tourism Academy Party (and Lip Sync Battle) beginning at 8:00 pm.

Wednesday, June 12th (Day 2) 7:00 PM - 11:59 PM

7:00 PM - 11:59 PM

Party at Saint Andrew's Hall

Saint Andrew's Hall | 431 E Congress St Bring your dancing shoes! The house band will be headlining at Saint Andrew's Hall in Downtown Detroit! Live music, networking, drinks, and the return of Tourism Academy Lip Sync Battle!

Thursday, June 13th (Day 3)

Thursday, June 13th (Day 3) 7:00 AM - 8:00 AM

7:00 AM - 8:00 AM

Thursday, June 13th (Day 3) 8:00 AM - 9:00 AM

8:00 AM - 9:00 AM

Thursday, June 13th (Day 3) 9:15 AM - 10:00 AM

Workshop: Craft CMS Training

Woodward CD In need of a refresher of Craft CMS best practices? Join our website experts for a hands-on training of essential Craft CMS features, including page builder must-do's, setting up maps, managing CMS forms, and more!

iDSS Advanced Workshop: Admin

Founders AB Workshop: With so many options available to customize iDSS, admin-specific workflows are critical. Learn how to utilize configurations and admin workflows to improve your CRM processes during this interactive workshop.

James Harvey Vice President, Finance and Administration Ottawa Tourism

Workshop: Custom Google Analytics 4 Reports

Crystal Ballroom Workshop: Need help reporting out on specific metrics within Google Analytics 4? Join our team of experts for this collaborative working session, where we'll walk you through — step-by-step — creating powerful, insightful reports within GA4 that save time and improve reporting efficiency. Bring your computer and Google Analytics login for an optimal experience.

Andy Kurlander Senior Performance Manager Tempest

Soala Idasetima SEO Specialist Tempest

Thursday, June 13th (Day 3) 10:15 AM - 11:00 AM

Roundtable: Sports

Woodward CD Join an All-Star team of sporting event experts and DMO professionals in this collaborative conversation around sporting events and how iDSS can improve upon sports event procurement methods for your destination.

iDSS Advanced Workshop: Query Tool

Founders AB Workshop: Learn how to utilize iDSS' powerful Query Tool, its functionalities, and best practices in this interactive workshop. Bring your computer and iDSS login for an optimal experience.

Workshop: How AI Tools Like ChatGPT Can Personalize, Optimize, and Streamline Your Strategy

Crystal Ballroom Workshop: Artificial intelligence has unparalleled potential to improve digital workflows for destination marketing experts. Join us — and follow along — as we break down clever AI solutions for website content, reporting and more.

Thursday, June 13th (Day 3) 11:15 AM - 12:00 PM

Workshop: iDSS Form Builder & Tempest Websites

Woodward CD Workshop: Join our Web and iDSS experts as they walk through the new iDSS form builder and share tips on how to create and customize forms on your destination website and sync them with iDSS CRM.

iDSS Advanced Workshop: Attend

Ballroom FG Workshop: See how Cedar Rapids Tourism and Visit Detroit have taken their housing events to the next level utilizing iDSS Attend for special events throughout their destinations.

Workshop: Back to SEO Basics

Crystal Ballroom Workshop: Ideal for both those new to SEO techniques or industry veterans looking for a refresher, representatives from Tempest's Growth Marketing team will highlight impactful SEO strategies that are tailored to the destination marketing industry, including easy actions you can take RIGHT NOW to improve your content's ranking in organic search.

Jessie Rogers Content Analyst Tempest

Register Now

Save with Special Group Registration

Save $125 per ticket by registering a group of 5 or more. Group discount applied automatically when you register the group together or contact [email protected] to help you register a group and apply the discount.

Plan Your Tourism Academy Experience

Connect with the expert team at Tempest during your time at Tourism Academy.

Here are helpful resources and tools to help you get approval to attend Tourism Academy 2024.

Frequently Asked Questions

You've got questions . . . we've got answers.

Morning Run

See Detroit in a whole new way with an invigorating morning run!

Center yourself on the second day of Tourism Academy with an invigorating morning wellness activity.

Downtown Detroit Walking Tour

Explore our host city on a fun walking tour of Downtown Detroit.

Murphy Named To Indiana Tourism Academy Inaugural Class

INDIANAPOLIS (March 17, 2022) – New for 2022, the Indiana Tourism association launched the Indiana Tourism Academy. The mission for the academy is to provide education, resources and networks needed to develop travel professionals for the state of Indiana.

The inaugural class was officially announced during the Indiana Tourism Conference this past week. The participants include Corey Murphy, President of Henry County Destination Development and Executive Director for the New Castle-Henry County Economic Development Corporation.

Other participants are Amber Caccamo, Executive Director, Dekalb County Visitors Bureau; Brigette Jones, Executive Director, Hancock County Tourism; Cori Humes, Executive Director, Visit Marshall County; Dustin Ritchea, Production and Promotion Director, Indiana Dunes; Jessa Campbell, Marketing and Communication Manager, Visit Fort Wayne; Jessica Lindauer, Sales and Marketing Director, Visit Dubois County, Inc.; Mark Thacker, Executive Director, Anderson Madison County Visitors Bureau; Mary Clare Wall, Community Engagement Officer, Indiana Destination Development Corporation; Mikel Beck, Executive Director, Experience Franklin County; Nicole Lawler, Director of Marketing and Travel Media, Visit South Bend Mishawaka; Philip Deiwert, Executive Director, Decatur County Visitors Commission; Sarah Ferguson, Director of Marketing, Visit Hendricks County; Teal Strabbing, Visitor Services Manager, Visit Bloomington

The academy will meet six times over the course of the next year and will graduate with a certificate of completion from the Indiana Tourism Association.

“I’m looking forward to learning from others as we strive to enhance destination development in Henry County,” noted Murphy. “We are only beginning our second year in taking on the tourism efforts here and see so many opportunities for our community as we progress.”

The Indiana Tourism Association’s mission is advocating the value of tourism in Indiana and supporting the best practices of its members. Established in 1980, the association partners with the Indiana Destination Development Corporation, Association of Indiana Restaurant and Lodging and other statewide associations to support tourism investment and promotion as an economic contributor to the state.

For more information, visit www.indianatourismassociation.com/indiana-tourism-academy

• Diversity Inclusion
• Advisory Panel
• Our Audience
• Private Tourism Academies
• Tourism Ambassador Training
• Destination Training
• Tourism Keynote Speakers
• Sponsorship
• Business Class Podcast
• Skill & Knowledge
• Product Training
• Our Technology
• Become An Instructor
• Sponsorship Opportunities
• Product Training & Promotion
• Hire Us To Speak

2023 Travel & Tourism Trends

The travel industry has always been an integral part of the American economy, and with the world still recovering from the pandemic, travel is set to boom once again. As travelers return to the skies and highways, they are seeking new experiences, and the industry is evolving to meet these demands. In this essay, we will explore the travel trends in the U.S.A. in 2023, backed by research and data from industry experts.

Sustainable Travel

One of the biggest trends we can expect to see in the U.S. travel industry in 2023 is an increase in sustainable travel. According to a survey by Booking.com, 75% of Americans are interested in sustainable travel. This is because people are becoming more environmentally conscious and are looking for ways to reduce their carbon footprint. This trend is not limited to just flights and accommodations; sustainable travel is also impacting the types of activities that travelers engage in, such as hiking, camping, and other eco-friendly activities.

Increased Use of Technology

Technology is an integral part of our daily lives, and the travel industry is no exception. In 2023, we can expect to see an increase in the use of technology in the travel industry. According to a survey by the American Society of Travel Advisors, 60% of travelers said they would be interested in using augmented or virtual reality to preview their travel destinations. Additionally, we can expect to see an increase in the use of chatbots and other automated technologies to help travelers plan their trips and make bookings.

Domestic Travel

In 2023, domestic travel is expected to be more popular than international travel. According to a survey by Expedia, 73% of Americans said they are more likely to take domestic trips than international trips in the next year. This is because domestic travel is generally more affordable and easier to plan, and it allows travelers to explore their own country in more depth. Additionally, the COVID-19 pandemic has made people more cautious about international travel, and many are choosing to stay closer to home.

Adventure Travel

Another trend that we can expect to see in the U.S. travel industry in 2023 is an increase in adventure travel. According to a survey by the Adventure Travel Trade Association, adventure travel is set to grow at a rate of 17% per year between 2019 and 2023. This is because people are looking for new and exciting experiences, and adventure travel offers just that. Activities such as hiking, camping, rock climbing, and kayaking are becoming increasingly popular among travelers.

Solo Travel

In recent years, solo travel has become increasingly popular, and this trend is expected to continue in 2023. According to a survey by Airbnb, 40% of U.S. travelers said they have taken a solo trip in the past, and 46% said they would be interested in doing so in the future. This trend is not limited to just younger travelers; older travelers are also embracing solo travel as a way to explore new places on their own terms.

The U.S. travel industry is set to experience significant changes throughout 2023. Sustainable travel, increased use of technology, domestic travel, adventure travel, and solo travel are all expected to be major trends. As travelers become more environmentally conscious and technology-savvy, the industry is evolving to meet these demands. Additionally, the COVID-19 pandemic has made people more cautious about international travel, and many are choosing to explore their own country instead. Overall, the future of the U.S. travel industry is bright, and we can expect to see exciting new developments in the years to come.

This article is brought to you by  The Tourism Academy  - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at  tourismacademy.org . 

Leave a comment

Related articles, 2022 tourism trends & outlook, enhancing training programs: southeast tourism society embraces online learning with tourism academy's technology-leading platform, power of collaboration: tourism trade associations and the tourism academy.

• International

Travel Sectors

• Online & Travel Tech
• Accommodation
• Distribution
• Brief & Review
• Destinations
• Business & MICE
• Transport & Mobility
• Corporate News

China Tourism Academy: 2022 domestic travel revenue will recover to 70% of pre-pandemic level

Nearly 3.25 billion domestic trips were made in 2021, below expectation.

China Tourism Academy observed that China’s tourism industry was recovering in 2021 on the whole after two years of downturn, as outlined in its newly released report on tourism economic operations in 2021 and trends forecast in 2022.

Sporadic outbreaks of Covid-19 made tourism revenue recovery volatile in the second half of 2021, driving annual revenue to below expectation, as the confidence of leisure and business travelers waned.

Inbound and outbound travel was stymied, while essential travel stayed flat and travel consumption fell. Domestic travel volume was down by 18.3% year-on-year in the third quarter of 2021 under the impacts of macroeconomic downturn and the pandemic.

For the entire 2021, 3.4 billion domestic trips were made and tourism revenue was above RMB 3 trillion (USD 474.3 billion), 19% and 35% higher respectively compared with 2020, taking the numbers to 57% and 53% of the pre-pandemic levels.  

The latest data released by the Ministry of Culture and Tourism showed that nearly 3.25 billion domestic trips were made in 2021, about 13% higher than the year before and at 54% of the pre-pandemic level. About 2.34 billion trips were made by urban residents and 900 million by rural residents, up 13.5% and 11.1% respectively.

Domestic tourism revenue was over RMB 2.9 trillion (USD 458.2 billion), an increase of 31% year on year, but was only at 51% of the 2019 level. The average consumption per trip was RMB 899 (USD 142), 16.2% higher than 2020, according to the report.

Urban residents spent RMB 2.4 trillion (USD 379 billion) on travel, accounting for about 81% of the domestic tourism revenue, 31.6% higher than the year before. Rural residents spent RMB 550 billion (USD 86.9 billion), up by 28.4% year on year.

During the 2021 Spring Festival, May Day Holiday and the National Day Golden Week, domestic passenger traffic recovered to 75.3%, 103.2% and 70.1% respectively of the same period in 2019, while tourism revenues were back to 58.6%, 77.0% and 59.9% of the 2019 levels, an improvement compared to the figures by quarter. The high travel demand during the peak holiday periods gave travel recovery vital support throughout the year.

Over the past year, there was no sign of recovery for medium- and long-haul sightseeing trips and holidays. During the Golden Week, the average travel distance was 141.3 km, 33.7% shorter than in 2020. Tourists mainly traveled to areas with a radius of 13.1 km, down by 7.8% over the same period of 2020. Urban leisure and short-haul trips still dominated the market.

For 2022, China Tourism Academy projected that domestic travel would grow by 16% to 3.98 billion trips and domestic tourism revenue would increase by 27% to RMB 3.8 trillion (USD 600.8 billion), rebounding to nearly 70% of pre-pandemic levels. The number of outbound tourists is estimated to increase by 20% year on year, back to 20%-30% of the 2019 level.

Share this article:

Related Coverage

ChinaTravelNews is a wholly owned subsidiary of

©2022 TravelDaily China.

• Advertising & Sponsorships
• +86 20 2882 9757
• [email protected]
• +86 20 2882 9729
• [email protected]
• Hotel/Sharing Accomadation
• Travel Agency/Ticket Agent
• Destination
• Tourism Board
• Transportation
• Comprehensive Tourism & Culture Enterprise
• Digital Marketing
• Tourism Technology
• Tourism Services
• Cancel Subscribe

You are using an outdated browser. Please upgrade your browser to improve your experience.

No results found.

Indiana Tourism Academy

In 2022, ITA launched the Indiana Tourism Academy. The mission for the academy is to provide education, resources and networks needed to develop tourism professionals for the state of Indiana.

• Need to educate more individuals in the tourism industry to deepen Indiana's tourism bench for the future
• This is the only education program for tourism industry professionals to grow their knowledge on a statewide level
• Any individual in the Indiana tourism industry who is looking to grow in their knowledge of the industry from a statewide perspective
• Preferred two years in the tourism industry
• ITA limits one person per organization in each class

Over the course of a year, articipants will attend six, in person sessions held from 9:30am-3pm (EST) covering core topics. The dates and topics for 2024 are:

• Tuesday, March 12 - Tourism 101 (held during Indiana Tourism Conference in March and will only be a one hour session)
• Wednesday, April 17 - Tourism Executive Operations Location at Minnetrista Museum and Gardens (Muncie)
• Wednesday, June 12 - Tourism and Hospitality Assets at the Indianapolis Airport Authority
• Wednesday, October 16 - Community Development/Quality of Place/Economic Development at T.C. Steele State Historic Site (Brown County)
• Wednesday, December 18 - Tourism Research at the Indiana State Museum 
• January/February 2025 - Tourism Advocacy in Downtown Indy

Participants will participate in four zoom calls throughout the year tentatively set for the following dates at 10am (EST):

• Wednesday, February 21
• Wednesday, May 8
• Wednesday, August 14
• Wednesday, November 6

Other Requirements:

• Participants will submit a final "project" that will showcase the information learned and apply it to a destination/community/region
• Participants will have a book component to read/discuss with their class
• Participants will leave with an overarching understanding of the tourism industry and be able to articulate that to others as well as advocate for the industry

Application and Program Details:

• All five sessions (outside of the conference session), lunch and parking
• $100 off Indiana Tourism Conference registration for current year
• Payment is due before the annual conference. An applicant may withdraw their application up to two weeks prior to the April session and receive a full refund. After the April session, any participant who withdraws from the program, for any reason, will not receive a refund.
• In addition to the application, a letter of recommendation from a current ITA member and a current resume is required
• Deadline to apply for 2024 will be December 31, 2023. Click here   for the application.

Please contact Carrie Lambert if you have any questions.

• Course Catalog

Welcome to the Tourism Online Academy

The Tourism Online Academy is an online learning platform that will provide self-paced, 100% online courses that mainly focus on concepts, areas of interest and fundamental principles related to the tourism sector, addressing the challenges it faces such as globalization, digital revolution, travel marketing and sustainability, among others. These flexible courses allow participants to reconcile academic, professional and other personal commitments.

IE University and the World Tourism Organization of the United Nations have partnered to launch the Online Tourism Academy with the support of different partners – and we are expecting many more to join this initiative in the future.

This high-quality learning experience is available for everyone and caters to those who are looking to improve or supplement their current skillset in order to adapt to this fast-growing and evolving sector. Through these first programs, participants will acquire managerial skills in digital marketing, finance, strategy, operations, innovation and digital transformation.

Choose your course

Introduction to Tourism – Industry Management

This Massive Open Online Course (MOOC) is suitable for managers and high potential individuals seeking to update their knowledge in tourism industry management and its integration into the Tourism, Hospitality and Destination Management industries. This is achieved through the 100% online training course that includes multimedia content, short videos with professors and experts, readings, exercises and activities and many other learning materials within specific modules. You can enroll and study the content for free and only pay € 49 if you want to do the assignments and receive a certificate of completion.

Institution:

INTRODUCTION TO INTERNATIONAL TOURISM AND TRAVEL LAW

You can study the content for free and only pay € 49 if you want to do the assignments and receive a certificate of completion.

مقدمة في إدارة قطاع السياحة (Introduction to Tourism – Industry Management)

This Massive Open Online Course (MOOC in Arabic) is suitable for managers and high potential individuals seeking to update their knowledge in tourism industry management and its integration into the Tourism, Hospitality and Destination Management industries. This is achieved through the 100% online training course that includes multimedia content, short videos with professors and experts, readings, exercises and activities and many other learning materials within specific modules. You can enroll and study the content for free and only pay € 49 if you want to do the assignments and receive a certificate of completion.

How to Become a Restaurateur

This MOOC (Massive Open Online Course) completion certificate is suitable for professionals and individuals seeking to learn how to open their food & beverage concept and create unique selling points that will distinguish your business from the competition. Training with world-leading hospitality experts at the Swiss Education Group (SEG), you will be able to create profitable menus, structure and organize a kitchen, and build a brilliant concept brand.

Artificial Intelligence (AI) in Hospitality: Challenges & Business Opportunities

On this course, you’ll discover how Artificial Intelligence (AI) has the potential to change – and challenge – the hospitality industry. Understand how to grasp the opportunities it presents, including lowering costs, improving customer satisfaction, and innovating front office and housekeeping. You’ll identify how to distinguish between terms such as artificial intelligence, machine learning, and deep learning. You’ll get a comprehensive overview of the legal and ethical considerations of AI and consider customers’ expectations of how digitalisation could change the hotels of the future.

Mastering Wine Tasting

Learn to taste wines like a pro! Cultivate an analytic mindset while tasting and develop a rich vocabulary to describe wines & advocate your preferences easily. Discover viticulture, oenology, grape varieties, and soil relevance. Delve into biodynamic, organic, and natural wines, wine dinners, tastings, and heritage. From reading a wine label to storing techniques, this short course will give you the knowledge to master any wine tasting.

Branding + Innovation: “Brandinnovation”

En el mundo se están produciendo muchos cambios simultáneamente. Uno de los más importantes es que el branding ya no se considera un gasto y comienza a valorarse como una inversión. Este es uno de los cambios más significativos que tendrá un mayor impacto en la industria turística en los próximos años. El activo más importante y probablemente el único activo de una empresa que incrementa su valor con el tiempo: la marca. En otras palabras, el activo más valioso de una empresa empieza a ser su buen nombre, su marca y su reputación. Una marca con un fuerte propósito no solo ayuda al bien general de la sociedad, sino que también ayuda a los empleados y a los clientes a saber qué representan y en qué creen. Este Mooc es esencial para ampliar su conocimiento sobre la construcción de marca en el sector turístico para crear valor, generar confianza y destacar en un mercado altamente competitivo.

Retos de la Industria del Turismo

Este MOOC (Massive Open Online Course) está dirigido a personas que deseen profundizar sus conocimientos en los próximos retos y tendencias de la industria del turismo. El curso es 100% online y tiene por objetivo presentar una aproximación a los desafíos del siglo XXI en la industria turística, para lo cual, se han seleccionado cinco temas que permitirán aprender y/o mejorar el desempeño de la industria turística local y global. Las cinco temáticas son: sostenibilidad turística, hospitalidad y servicio al cliente, diseño de productos y experiencias memorables, principales tendencias del turismo como experiencia de ocio y turismo de negocios.

MARKETING MUSEUMS AND VISITOR ATTRACTIONS

This Massive Open Online Course (MOOC) is suitable for professionals and individuals seeking to learn introductory concepts and expand their knowledge on marketing for museums and visitor attractions. This 100% online and self-paced training course includes multimedia content, short videos with professors, and readings in each module. You can study the content for free and only pay € 49 if you want to complete a short quiz at the end of each module and receive a certificate of completion. You must earn 60% or higher to earn your certificate.

Sustainable Destination Management

This MOOC (Massive Open Online Course) is suitable for future-oriented, young but also well-experienced professionals who would like to get acquainted with key topics of nowadays tourism – Destination Management and Sustainability. Attendees will understand both topics including the link between them to recognize the need for a united application of the two management dimensions. This 100% online course consists of 4 modules. Each of it encompasses brief informative videos, a great choice of interviews with international tourism experts, relevant short readings, and supportive web links, research exercises and online videos for a long-lasting learning effect.

Introducción a la Hotelería y el Turismo

Este MOOC (Massive Open Online Course) está dirigido tanto a profesionales como a personas que desean conocer las principales características del fenómeno turístico. En este curso online analizaremos y profundizaremos sobre estas características. Los conceptos de turismo y hospitalidad nos permitirán abordar la relevancia que tienen en la economía, la cultura y el medioambiente a nivel mundial. Debes alcanzar un 60% o más para obtener el certificado.

Brief Introduction to Chinese Tourism

This MOOC (Massive Open Online Course) completion certificate is suitable for tourism professionals and individuals seeking to learn introductory knowledge on China and Chinese tourism. This 100% online course consist of four modules which summarize some of the most important aspect to take into account in order to work with Chinese tourists.

Innovation and Technology Management in Tourism and Hospitality

Gain an in-depth understanding of the strategic applications of ICT (information and communication technologies) innovations in the hospitality and tourism industry. Learners will learn about the roles of ICT infrastructures and tools in shaping business environment, business models, marketing practices, revenue strategies, and customer services. We will also discuss the dynamics that is generated in the development of ICTs and its impact on hospitality and tourism organizations. The 100% online course consist of 8 weeks’ content and different assessments. You must earn 60% or higher to earn your certificate.

Innovación turística

Este MOOC (Massive Open Online Course) está dirigido a todo aquel que desee conocer los aspectos generales de la Innovación Turística. No requiere saberes previos ni pertenecer a una disciplina especial. Este curso 100% online consta de contenidos presentados en texto y videos y cuestionarios que se encuentra al final de cada módulo; los cuales tienen como propósito verificar la comprensión de los temas. Se debe aprobar un 80% o más para obtener el certificado correspondiente.

Strategic Communication for Tourism

This Massive Open Online Course (MOOC) aims to present foundational understanding of strategic communication for tourism, including topics from stakeholder management to branding. Ensure the communication strategies of your destination organization or company are generating positive impact in line with your objectives. It is suitable for managers, professionals and individuals seeking to gain practical understanding for immediate application of new techniques. This 100% online free course is full of multimedia content, including videos with instructors, interviews with experts, reading suggestions and quizzes. You may also pay 49€ + Iva and get your certificate.

Negotiations in Tourism

This MOOC (Massive Open Online Course) completion certificate is designed for hotel managers, sales managers, professionals, academics, students, politicians seeking to provide them with an in-depth understanding of negotiation strategies and techniques in the tourism industry, which can be applied to various roles within the industry. To earn your certificate, you must score 60% or higher on the 4 course quizzes.

Fundamentals of Tourism – Industry Management

This Online Certified Program is aimed at professionals, managers and anyone else seeking to deepen their learning or update their knowledge in tourism sector management and its integration into tourism, hospitality and destination management. This is achieved through a 100% online training course which includes short videos with professors, readings, exercises, interactive learning materials and assignments in five modules (Digital Marketing, Finance, Strategy, Operations and Innovation & Digital Transformation).

Customer Experience Design: Differentiation Strategies for Brand Positioning

If customer value creation is the most important and crucial part of brand positioning today, then a lazer sharp focus on ultra-personalized services and experiences will drive business differentiation and customer engagement. Discover in this Online Certificate Program how the most successful companies in the world found their elements of differentiation and the key to sustainable business success.

El revenue management: origen y evolución hasta las últimas tendencias

Actualmente, el sector turístico está experimentando una transformación en la comercialización y comunicación de los servicios y productos turísticos. Es por este motivo que la gestión de establecimientos turísticos se hace más compleja y requiere de profesionales bien formados para responder a las expectativas del cliente obteniendo, a la vez, la máxima rentabilidad.

Técnicas básicas de cocina

Las técnicas básicas de cocina son esenciales cuando hablamos de gastronomía. Su aprendizaje es importante y atemporal, por eso hemos diseñado este curso que proporciona los conocimientos y ayuda a desarrollar las habilidades fundamentales en las técnicas, las tecnologías y los productos necesarios para la elaboración de especialidades culinarias. El programa se divide en módulos que permiten ir consolidando progresivamente cada una de las técnicas con una metodología eminentemente práctica.

تقنيات الطبخ الأساسية

تعتبر تقنيات الطبخ الأساسية ضرورية عندما نتحدث عن فن الطهي. تعلمها مهم وصالحة لكل زمان، ولهذا السبب صممنا هذه الدورة التي توفر المعرفة وتساعد على تطوير المهارات الأساسية في التقنيات والتكنولوجيا والمنتجات اللازمة لتحضير تخصصات الطهي.

Maximising Spa Profitability

Learn how to achieve the best results in spa and wellness centers. Discover ways to ensure your spa or wellness center is financially successful with this course taught by experts in the spa and wellness industry. Understand the methods and tools you can use to increase sales, reduce costs and maximize profits in spas and wellness centers. This course is for spa and hospitality professionals responsible for, or involved in, the finances or operations of spa real estate or spa investments.