thailand tourism data

Tourism in Thailand

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Thailand Tourism Statistics for 2021

The Ministry of Tourism of Thailand has published the latest Tourism Statistics for the past year 2021 . As you know, Thailand started the Phuket Sandbox program on 1st July 2021 and later on, on 1st November , started the Test and Go program. Those 2 options allowed tourism to travel back to Thailand.

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Some interesting data from the Thailand Tourism Statistics 2021

▪️ The total of tourists that arrived to Thailand on 2021 was 427,869 people. Far from the 39.9 million of 2019.

▪️ 54% of them arrived in December.

▪️ 75% of them arrived after the Test and Go was approved.

▪️ 58% of them were from Europe.

▪️ Only 13,043 tourist were from China. In 2019 they were 10.9 million.

▪️ 24,899 tourists were from Germany, making it the country’s largest source of visitors, followed by United Kingdom (21,311 pax) and Russia (21,205 pax).

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• Kanchanaburi
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• Buriram (Isan)
• Khon Kaen (Isan)
• Koh Phi Phi Islands
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• Ang Thong Islands
• Khao Yai National Park
• Doi Inthanon National Park
• Khao Sok National Park
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• Dragon Crest Mount in Krabi
• Khao Kho: the Thai Alps
• Mount Phu Chi Fa
• Wild Elephants at Kui Buri
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• ☀️ Best Time to Visit Thailand
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Reimagining travel: Thailand tourism after the COVID-19 pandemic

Thailand’s economy is reliant on international tourism, a once-flourishing sector that has been impacted by pandemic restrictions. But there have been continual government efforts to boost domestic travel, and measures to support returning international demand after Thailand began reopening to vaccinated international travelers from 63 countries on November 1, 2021. 1 Pasika Khernamnuoy and Katie Silver, “Thailand reopens to vaccinated tourists from over 60 nations,” BBC, November 1 2021, bbc.com. Even as the world addresses emerging variants of the virus, Thailand’s lessons can act as a guide for other tourism-dependent countries facing similar dilemmas as they prepare for the resurgence of international travel.

A heavy blow, adjustments needed to support recovery

In 2019, Thailand ranked eighth globally in international tourist arrivals, with China being a key source market. 2 United Nations World Tourism Organization (UNWTO). Thailand recorded a high of 40 million visitors in 2019, with the top three spending categories for inbound visitors that year being in accommodation (28 percent), shopping (24 percent of spending), and food and beverages (21 percent). 3 “Summary of tourism income and expenses from foreign tourists entering Thailand in 2019,” Ministry of Tourism & Sports, October 28, 2020, mots.go.th. Furthermore, the Thai tourism sector created 36 million jobs between 2014 and 2019. 4 “Dashboard SME big data,” Office of Small and Medium Enterprises Promotion, accessed October 2021, sme.go.th.

Unfortunately, the pandemic and related restrictions have hit travel particularly hard, as international travel plunged. Passengers on international flights to Thailand dropped by 95 percent in September 2021, compared to the previous year. Hotels, in turn, only filled 9 percent of their rooms (Exhibit 1).

This decline in visitors had an outsize impact on tourism spending, as international travelers spent significantly more than their local counterparts (Exhibit 2). For instance, in 2019, international travelers made up 33 percent of overall travelers in Thailand yet accounted for almost 60 percent of all tourism spending—international tourists spent $1,543 per traveler on average, compared to $152 by domestic travelers. 5 “Tourism statistics 2019,” Ministry of Tourism & Sports, accessed October 2021, mots.go.th. This drop in expenditure undoubtedly caused a ripple effect on Thailand’s food and beverage retail industries, which include 1.2 million small and medium-size enterprises (SMEs). 6 “How to start business,” Office of Small and Medium Enterprises Promotion, accessed October 2021, sme.go.th.

Recovery appears to be on the horizon for Thailand. Assuming virus recurrence, slow long-term growth, muted world recovery, and minimal changes to global tourism strategies, Thailand’s tourism sector could only recover to pre-crisis levels by 2024.

Given that Thailand’s GDP relies significantly on foreign tourism income, the domestic tourism market alone is not sufficient to bring the nation’s tourism revenue back to 2019 figures; the sector’s recovery would depend on a resurgence in international travel (Exhibit 3). Globally, this recovery scenario would likely reshape the landscape of the world’s travel industry and create a strong imperative for both the public and private sectors to act to ensure the industry’s survival.

Efforts to stimulate tourism

Thailand has deployed various efforts to compensate for the loss of inbound tourism. Given that for most of the first quarter of 2020, Thailand saw less than 1,000 daily COVID-19 cases nationwide, with cases not rising above 4,000 until November 2020, domestic tourism was still a viable option for travelers. The Thai government’s attempt to boost domestic travel took the form of providing subsidies for hotel stays and flights for travelers. The government also rolled out measures to stimulate international travel to Thailand’s beach destinations and attract high-end travelers from international markets.

Travel together—stimulating domestic tourism

In August 2020, the Thai government launched the Rao Tiew Duay Gun (We Travel Together) program, where it set aside a budget of $640 million to help boost domestic tourism. 7 “Thailand approves domestic tourism package worth 22.4 billion baht,” Tourism Authority of Thailand Newsroom, June 17, 2020, tatnews.org.

The government subsidized a total of six million nights of hotel accommodation at 40 percent of normal room rates. The subsidy was capped at 3,000 baht ($100) per night for up to five nights. Subsidies for other services, including food, were capped at 600 baht ($20) per room per night. This subsidy was initially limited to facilities outside tourists’ home provinces, but that restriction was lifted in the second phase of the rollout in December 2020. In addition, domestic tourists traveling by air would qualify for a government refund of 40 percent of the ticket price. This was capped at 1,000 baht ($32) per seat, with a quota of 2 million seats.

The program reached its total quota of six million hotel-room nights in February 2021, seven months after its launch. 8 “FPO reveals the money we travel together, 20,000 million,” Bangkok Business News , January 4, 2021, bangkokbiznews.com; “‘We travel together’ the parade has already reserved 6 million rights. But there are still 1.35 million rights left!” Bangkok Business News , February 8, 2021, bangkokbiznews.com. During that time, at least $1 billion had been added to the Thai economy. 9 “NESDB-TAT has not yet knocked on ‘we travel together, phase 3,’” Thai PBS News , March 16, 2021, news.thaipbs.or.th.

Many operators grasped this opportunity, shifted their focus to the domestic market, and attracted local travelers by promoting flights and hotels in collaboration with the We Travel Together campaign. Destinations that once served mainly international visitors welcomed more local travelers, which has helped their economies wade through this difficult period. Many luxury hotels offered deep discounts and attractive promotions to capture the medium- to high-spend domestic-tourist segment.

These efforts to stimulate domestic travel were temporarily paused as COVID-19 cases reached a new high in July 2021. Domestic air travel in and out of red zones, including Bangkok, was banned during July to September 2021 in response to the nation’s effort to control the spread of the Delta variant. 10 “Domestic flight bans in force,” Bangkok Post , July 21, 2021, bangkokpost.com. Phase three of the We Travel Together campaign was paused during the same period, but resumed in October 2021.

Bringing back international travelers with the ‘sandbox’ approach

Despite promotional efforts for domestic travel, Thailand’s total revenue from domestic travel still saw a significant dip. The country’s revenue from domestic travel dropped from $34.5 billion to $15.4 billion in 2020. An increase in domestic spending alone would not compensate for the impact of the pandemic on the Thai economy. The country has largely been dependent on international markets, which represented about $62 billion or 60 percent of total tourism spend in 2019. 11 “Tourism statistics 2019,” Ministry of Tourism & Sports, accessed October 2021, mots.go.th.

In response, Thailand launched the “Phuket Sandbox” in July 2021, an effort to recapture demand from international travelers. The initiative offered fully vaccinated travelers (between 14 days and one year before their travel date) exemption from quarantine, provided they remain in Phuket for at least 14 days before traveling to other parts of Thailand. 12 “General information—Phuket Sandbox,” Tourism Authority of Thailand Newsroom, October 1, 2021, tatnews.org. Additionally, travelers’ stay in Phuket was restricted to accommodation establishments that have been certified by the Safety & Health Administration of the Thai government. Visitors staying in Phuket for less than 14 days were permitted to leave Phuket only if their destination was outside of Thailand.

The model hoped to draw visitors during the year-end season in Asia, Europe, and America—all key origin markets for Thailand. Several other reopening plans followed, including the “Samui Plus” and “Andaman Sandbox” plans. 13 “Samui Plus plan to generate B180m,” Bangkok Post , July 18, 2021, bangkokpost.com; “‘Adaman Sandbox’ next on govt agenda,” Bangkok Post , July 21, 2021, bangkokpost.com. Together, the schemes created a network of reopened destinations, which hoped to position Thailand as an attractive destination for international and domestic travelers alike.

The economic uplift from the Phuket Sandbox were moderate. In the period from July 1 to August 31, Phuket welcomed about 26,400 visitors, who were estimated to have spent at least $48.8 million while staying on the resort island (Exhibit 4). 14 “Phuket Sandbox generates B1,634m in two months,” Bangkok Post , September 5, 2021, bangkokpost.com.

A nationwide rise in COVID-19 infection rates in the same period meant that the government had to reconsider social distancing and other measures to minimize risk to visitors.

In any case, Thailand has gathered its learnings from the “sandbox” approach and proceeded to reopen the country to receive international travelers. As of November 1, 2021, the Thai government commenced a phased reopening of the country, allowing fully vaccinated tourists from 63 low-risk countries to visit with one day of quarantine, provided they pass a COVID-19 test upon arrival. The government has also replaced the slow-paced Certificate of Entry (COE) system with the Thailand Pass System, in an effort to make the documentation process of travelers entering Thailand more efficient than the COE application. 15 “Thailand pass,” ThaiEmbassy.com, accessed on November 1, 2021, thaiembassy.com.

The program also expanded the number of provinces open to international visitors to 17, including major tourism destinations such as Bangkok and Chiang Mai. Subject to readiness, additional major provinces are expected to reopen from December 2021 onwards. To ensure visitor safety, some COVID-19 measures remain in place, although most businesses have been allowed to reopen and nighttime curfews have been lifted in almost every province. The reopening has welcomed tourists globally, with top visitors coming from Thailand’s key source markets—the United States, Germany, and the United Kingdom (Exhibit 5).

Attracting ‘quality’ travelers, with an eye on new markets

Pre-COVID-19, China was one of the main contributors to Thailand’s tourism income, accounting for more than 27 percent of 2019 tourism receipts. 16 “Tourism statistics 2019,” Ministry of Tourism & Sports, accessed October 2021, mots.go.th. Given the current prudent approach of the Chinese government toward international travel, the road of return for Chinese visitors to Thailand will be a long one. China’s international-flight seat capacity and passenger numbers remain down by 95 percent  compared to pre-COVID-19 levels, and stringent public-health measures for international travel remain in place. Thailand, therefore, needs to reimagine its strategy and try to capture new sources of international travelers in markets where there are more rapid recoveries of international travel demand.

The situation may change rapidly, particularly in these volatile times; closely monitoring the revival of these top source markets, particularly around the country’s stance towards viral control measures, will help industry players plan their recovery efforts and capture untapped value.

Recognizing these shifting traveler trends, and the resilient nature of premium traveler groups, the Thai government is striving to attract “quality” travelers from these source countries. Measures include revisiting and relaxing certain regulations—such as yachting regulations and taxes on personal belongings and luxury goods—to improve and stimulate the premium travel experience.

Taking this a step further, the Thai government is preparing to launch a long-term residence program to attract foreigners to the country through new Long-Term Resident (LTR) visas (up to ten years), tax and investment incentives, foreigners’ residential property ownership relaxations, and more. The program will target four key personas: the wealthy global citizen, the wealthy retiree, the work-from-Thailand professional, and the high-skilled professional. The country’s ambition is to welcome over one million of these target personas and generate over 1 trillion baht in domestic spending in the next five years, beginning in 2022.

Emerging from the storm: Actions for travel and tourism

Thailand has put innovative measures in place to help its vitally important travel and tourism sector wade through the COVID-19 crisis. As new variants of the coronavirus emerge, health and safety should remain the foremost priority as countries contemplate their travel programs. Once it is safe to do so, there are actions that stakeholders can take to steer into and thrive within the next normal.

Adjust offerings and pricing strategy to meet market needs. Hotels, tour operators, restaurants, and transport providers could look to explore opportunities to offer services and products that meet new travel demands.

Bundle products, such as hotel and flights, offer upselling and cross-selling opportunities as well as a diversified revenue stream.

Travel companies could also devise and deploy targeted pricing strategies to drive long-term loyalty and stickiness for when international travel fully returns. Given the phased reopening of popular provinces in Thailand, and the inclusion of more visitors from select countries on a quarantine-exemption list, travel companies can leverage data on traveler behaviors to set the right prices and conduct targeted campaigns by country of origin and destination.

Explore opportunities within the mass-affluent traveler segment. Focusing on premium travel experiences may be a viable strategy in some markets, but it may have limited impact in Thailand. Given that the top three inbound visitor-spending categories in 2019 were shopping, accommodations, and food, targeting the high-end market would only benefit a small segment of travel companies and would not contribute to the country’s economic recovery across all relevant sectors.

By promoting more differentiated travel experiences and attractions such as ecotourism and cultural tourism, which are naturally location based and sought after by younger mass-affluent travelers, operators could contribute to greater aviation and transportation use in Thailand.

Form partnerships across the travel ecosystem. As a result of the government’s We Travel Together program, which subsidizes travel through a digital redemption mechanism (the Pao Tang app), the country has seen an estimated 30 to 40 million users join and use the platform. 17 Krung Thai Bank equity research, April 2021. This has created an opportunity for domestic consumer data to be collected and analyzed to provide more personalized tourism offerings that consumers are more likely to consider spending on.

Taking this a step further, tour operators, restaurants, and shopping malls might link up, creating a connected ecosystem where a traveler could be strategically engaged through multiple personalized services, products, and loyalty programs along their journeys.

Expand the network of destinations. There is an opportunity to offer travelers a wider variety of destinations in first- and second-tier cities, such as Nakhon Si Thammarat, Chiang Rai, Nakhon Nayok, Ratchaburi, and Loei. These locations have been able to sustain visitor numbers at a relatively low rate of decline, largely due to domestic travelers looking for new places to visit during international travel restrictions.

With a boost in promotion and appropriate infrastructure investment, tourism will not only contribute to the survival of the industry in these cities, but it could also lead to enduring tourist appeal that extends beyond domestic traveler groups, especially with the gradual return of international visitors. For example, the Tourism Authority of Thailand is collaborating with airlines to offer direct flights to alternative second-tier tourism destinations.

Leverage digital to connect, attract, and retain travelers. Travel companies can digitalize the customer journey from check-in through payment, including the provision of maps and information. Traveler preferences can be tracked in real time to design better and more relevant offerings, while digital booking channels can target different customer segments. Digital marketing can also entice visitors to return and to share their experiences on social media.

For instance, the Tourism Council of Thailand is working with Singapore-based IsWhere to deploy a digital-marketing platform for tourism business operators to better connect and engage with a potentially sizeable number of domestic and international travelers; the platform’s prior partnership with a major tech company has enabled it to reach 600 million digital customers worldwide.

Reimagine support needed by industry players. In the short term, industry players would need stimulus, support, and guidance on health and safety policies from the government. In the medium term, small and medium-size players would benefit from the government’s support in adjusting to online travel services and digital marketing, such as a one-stop digital platform to connect industry players with international travelers.

As such, the Tourism Authority of Thailand announced its plan to establish a private digital firm to work on creating a digital infrastructure for tourism, utilize big data in the industry, and potentially introduce blockchain-based e-vouchers and nonfungible tokens to provide tourism operators with more options for reaching travelers online and offline.

In the wake of the COVID-19 pandemic, tourism recovery in Thailand will be gradual and complex and requires varied strategies from both industry and government. As the world eagerly prepares for the eventual revival of international travel, Thailand and other countries can draw important lessons from its experience during this difficult interim period.

Steve Saxon is a partner in McKinsey’s Shenzhen office; Jan Sodprasert is a partner in the Bangkok office, where Voramon Sucharitakul is an associate partner.

The authors wish to thank Margaux Constantin , Kamila Dolinska, Steffen Köpke, Alan Laichareonsup, Jason Li, Georgie Songsantiphap, and Jackey Yu for their contributions to this article.

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Domestic tourism statistics by province in 2023

The Ministry of Tourism and Sports has reported the domestic tourism statistics by province, including the top three countries with the highest tourist arrivals to Thailand in 2023, as follows:

Domestic Tourism Statistics (classified by region and province 2023)

International Tourist Arrivals to Thailand in 2023 International Tourist Arrivals in January 2023P

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International tourism, receipts (current US$) - Thailand

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UN Tourism | Bringing the world closer

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UN Tourism systematically collects tourism statistics from countries and territories around the world in an extensive database that provides the most comprehensive repository of statistical information available on the tourism sector. This database consists mainly of more than 145 tourism indicators that are updated regularly. You can explore the data available through the UN Tourism database below:

145 Key Tourism Statistics

Data on inbound, outbound and domestic tourism, international tourism flows, tourism industries, employment and other indicators.

Economic Contribution and the SDGs

Data on the economic contribution of tourism and the implementation of relevant standards, such as the Tourism Satellite Account (TSA) and the System of Environmental-Economic Accounting (SEEA).

Thailand Tourist Arrivals

Tourist arrivals in thailand increased to 3352302 in february from 3035296 in january of 2024. tourist arrivals in thailand averaged 1479949.92 from 1997 until 2024, reaching an all time high of 3930800.00 in december of 2019 and a record low of 0.00 in april of 2020. source: ministry of tourism & sports, thailand, tourist arrivals in thailand is expected to be 3350000.00 by the end of this quarter, according to trading economics global macro models and analysts expectations. in the long-term, the thailand tourist arrivals is projected to trend around 3300000.00 in 2025 and 3200000.00 in 2026, according to our econometric models.,   markets,   gdp,   labour,   prices,   money,   trade,   government,   business,   consumer,   housing,   taxes,   climate.

Tourism In Thailand Statistics 2023: All You Need To Know

by GoWithGuide travel specialist: Ajitsa A.

# travelthailand

Ah, Thailand. The enchanting country that inspires visions of crystal blue waters, vibrant cuisine, awe-inspiring temples, and dizzying information spread across several tabs? Wait, one of these doesn't belong. 

Planning a tour of Thailand shouldn't be rocket science. That's why we're cutting to the good stuff with everything you need to know about the Land of Smiles. Give your search engine some much-needed rest and discover what awaits whether you decide to visit bustling  Bangkok  ,  stay tucked away in the fields of  Chiang Mai , or have a  Thai tour guide   handle your itinerary. As they say in Thailand, pai kan (let's go)!

 The Land Of Smiles: Thailand By The Numbers 

At A Glance: Top Ten Tourism Statistics In Thailand 

Thailand is the 8th most popular tourist destination in the world, thanks to its vibrant culture, mouth-watering food, and breathtaking landscapes. It's no wonder why they received 39.9 million tourists in 2019. Though they suffered a dip in 2022 with only 11.8 million tourists, they're recovering quickly.  In fact, tourism in Thailand is set to make a comeback in 2023 with an estimated 25 million tourists projected to flock to the peninsula. ​

• 25.8 million - The number of tourists that visited Bangkok, Thailand’s capital city
• Thailand   is the   8th most   popular tourist destination in the world, thanks to its vibrant culture, mouth-watering food, and breathtaking landscapes. It's no wonder why they received   39.9 million   tourists in 2019. Though they suffered a dip in 2022 with only 11.8 million tourists, they're recovering quickly. 
• In fact, Thai tourism is set to make a comeback in 2023 with an estimated   25 million   tourists projected to flock to the peninsula.
• 167 USD - The average amount of money a tourist spends per day
• 9 days - the average time tourists spend in Thailand
• 117.5 billion   USD - The amount in dollars that tourism contributed to Thailand’s GDP for 2019  
• 21.9% - The percentage that tourism and travel contributed to the nation's GDP
• 40,000 - the number of temples in Thailand 
• 3000 - The number of elephants used for tourism purposes  
• 71.8 million - Thailand’s current population, an increase 
• 0.56 - the number of tourists per resident in Thailand
•   513,115 square km (198,115 sq m) - The size of the country, meaning you've got a lot to explore! 

Why We Love Thailand   

So what makes Thailand a popular tourist destination? Let’s find out.  

The Sites - as one of the world's most visually stunning countries, Thailand's cities have the perfect blend of outdoor enchantment and architectural awe. What's Thailand's most distinctive trait? Let's take a look. 

• Bangkok - the capital city is home to amazing structures like the Grand Palace, the Wat Arun temple, and our Damnoen Saduak floating market tour   where 10,000 boats are masterfully navigated by vendors selling fresh Thai ingredients. 
• Phuket - Thailand's largest island drifts along the Andaman Sea, with nearby beaches drawing in visitors thanks to its thriving  water sports   culture. 
• Chiang Mai - Welcome to the largest city in Northern Thailand! Millions flock to this province for various reasons, including the 117 temples, and vibrant  nightlife . 
• Chon Buri - Not too far from Bangkok (80 kilometers), this seaside settlement is a  seafood lover’s   dream.
• Ayutthaya - This UNESCO  World Heritage center   is home to several ruins of the Siamese Kingdom. Touring this archaeological site takes you back to the 14th-18th century.

Travel Q&A : What is the number one best tourist destination in Thailand? The Grand Palace in Bangkok, also known as the former residence of Thailand's royal family, is one of the most frequented structures in the world, drawing in  8 million visitors   yearly.

The Food - It's no secret that Thailand is the King of street food. It's so beloved that most residents prefer eating out to cooking at home. Here are some Thai treats to add to your culinary bucket list;

• Pad Thai (Thai fried noodles) - This world-famous dish has its roots in Thailand. With tender flat rice noodles, sweet sauces, umami flavor, and crispy fried eggs, it's often considered Thailand's signature meal. 
• Som Tam (Spicy Green Papaya Salad) - Popular throughout the country, this Northern Thai classic highlights the crunchy and sharp green papaya mixed with carrots, chilies, lime juice, green beans, and so much more!  
• Gaeng Keow Wan Gai (Thai green curry) - Coconut is a beloved Thai ingredient that shines bright in this savory, slightly sweet, and fragrant curry.  
• Khao Niew Mamuang (mango with sticky rice) - Cleanse your palate with this traditional sticky rice dessert. Thailand’s staple grain is enhanced with creamy condensed milk and fresh mangoes. 
• Satay (skewered meat) - You'll find some form of skewered, fire-roasted meat on every corner. From sweet and sticky pork to chicken heads, there are enough flavor combinations  to last a lifetime.  

Travel Treat : You may have seen dramatic videos on the internet highlighting Thailand’s exotic snacks, but it’s all true! Thai people take pride in knowing how to transform critters like cockroaches and grasshoppers into savory delights. Talk to your private guide about an in-depth GoWithGuide f ood tour. 

The Nature - Nowhere else will you find a landscape so diverse it houses both the second largest land mammal (Asian elephant) and the smallest one (the adorable bumblebee bat). Looking to enjoy Thailand's beautiful nature? Here's how.

• Jet Skis and Beach activities at Saigaeo
• Elephant Trekking in Phuket 
• Catamaran Yacht Ride in Pattaya
• Waterfalls & Caves in Chiang Mai  

Travel Q&A : Is Thailand one of the most visited countries? Yes! Thailand was ranked  the 8th most visited country in the world in 2019, beating out Germany and the United Kingdom. 

Who Else Loves Thailand

Okay, so everybody loves Thailand, but who can you expect to run into while touring this brilliant country? Here’s the tourist breakdown by nationality (pre-pandemic).  

• China - The Thai  Ministry of Tourism and Sports   reported that in 2019, over 11 million tourists came from mainland China, contributing to 28% of Thailand’s tourism. 
• Malaysia - Coming in is Malaysia, Thailand’s border mate with 4.2 million visitors and 10% of the tourism share. 
• India - Over 1.9 million Indian residents visited the Southeast Asian jewel in 2019. Indian visitors made up 10% of tourist shares in 2022 due to China's total lock down. 
• Korea - 1.8 million Koreans touched down in Thailand throughout 2019. 
• Laos - Neighboring Laos brought in 1.8 million visitors. 
• Japan - 1.7 million 
• Russia - 1.4 million 
• Singapore - 1.1 million 
• The United States - 1.1 million  
• Hong Kong - 1 million  

Travel Bonus : Is Thailand visa-free for U.S. citizens? Yes! No need to book appointments or go through long processes for a visa. You can travel for  up to 29 days   without one!   

Quick Thailand Travel Trends 

A speedy look at Thailand’s monthly tourist visiting trends 

• January to February - The Chinese new year is set to attract  30,000 Chinese   visitors and 500,000 international travelers (2023).
• March & April - 543,000 guests   flew in for The Songkran Festival. Most of them were from China, looking to splash in the traditional Thai new year with plenty of lighthearted water fights (2019).
• May - Thailand's monsoon season starts, decreasing tourist activity significantly, and some hotels along the coast shut down.
• June-September - This is Thailand's low season, with heavy trains affecting most day-to-day activities and tour highlights.
• October-December - As monsoon season wears off, travelers flock to enjoy Thailand's cool breezes and steady weather patterns. The peak season ranges from November to March drawing in visitors to Chiang Mai to celebrate the floating candle festival.   

This vs That - Thailand's Tourism Recovery (2019 vs 2022)  

Has tourism in Thailand recovered from the pandemic? Yes and no. Tourism was the industry hit hardest during the COVID-19 pandemic, and Thailand went from 40 million tourists in 2019 to just over  11 million   tourists in 2022. Though that's a drastic drop, it’s a rapid improvement, as the previous year saw only 428,000 visitors. Though around  25 million   travelers are expected in 2023, it will take some time before Thailand sees record highs again.

Travel Truth : The Land of Smiles is enchanting, but what are the disadvantages of tourism in Thailand? The  Thailand Development Research Institute   cites coral pollution due to littering from excessive beach parties, environmental strain from over-tourism, and troubling practices within Thailand's controversial sex tourism industry as some of the few pitfalls of the highly successful tourism industry.  

Explore Thailand responsibly and avoid adding to the negative side of tourism by hiring a  local private guide   who tailors your itinerary to match your desires while keeping local travel standards at the forefront.

Life in Thailand: What To Expect in The Land of Smiles 

You might be a guest, but Thailand is the best place to experience local living. Here are some things to keep in mind while living within this Southeast Asian jewel;

Getting Around -Transport can be tricky in bustling metropolitan areas like Phuket or Bangkok, but these methods are sure to get you where you need to go. 

• Tuk Tuk - this staple of Southeast Asian travel is so prevalent in Thailand that there are over 35,000 three-wheelers in operation. Keep your guide close as foreigners can sometimes be tricked into paying high fare prices. 

Travel Bonus - Want to add some fun to your Thai transport experience? Try our night time  Tuk Tuk tour filled with tasty street food stops along the way  

• Taxi - Taxis are plentiful in nearly all major cities, but they can be quite expensive.  
• Motorcycles - Strap in and make sure you have a helmet because these guys are fast, especially when zipping through traffic.  

Weather Check: Your Guide To Thailand’s Climate

Thailand is known for its diverse climate and blooming ecosystems that give us unique wildlife and weather. So what is the best time to visit Thailand? Let's look at what the  weather   has to say. 

• April tends to be the hottest month for those arriving in Bangkok, with average highs of 30.5°C (87°F). Overall, Thailand has annual highs of 37°C (98.6°F). This is considered the peak of Thailand’s March-May  hot season . 
• December brings about the year's lowest temperatures at 21°C (69.8°F). This is the lowest stage in Thailand's November to February cool season. 
• June-October is when the rainy/monsoon season kicks off with highs of 252 mm rainfall in September. 
• January holds the highest average for sunshine with Bangkok recording 273 hours of sunshine . 

Do’s & Don'ts  

Is Thailand friendly to tourists? Yes! There's a reason why they're known as the land of smiles. Thai people are hospitable and kind, but if you want to keep your trip hassle-free, consider these daily practices.

What To Avoid: Red Flags For Travelers

As friendly and accommodating as this nation is, the Thai government has pointed out several  safety gaps   that need attention. Here are some  red flags   you should look out for. 

• Join the Thai nightlife with caution - Though it can be an amazing experience, night touring opens you up to several tourist traps and threats, such as drug/sex trafficking, both of which have serious legal consequences. 
• Large, rowdy crowds - With civil unrest becoming common, it’s best to stay away from large, energetic crowds. A mild skirmish can become violent quickly, especially in political hot zones. Talk to your guide about where to go and where to avoid.  
• The taxi scam - As you leave your hotel, some taxi drivers might offer special tours but instead take you to places where you can purchase items from vendors. Don't get into any vehicle that your tour guide hasn't cleared as legitimate. 

Okay, if that last bit overwhelmed you, don’t freak out. You can still have a wholesome Thai adventure without the scary safety concerns and dizzying public transport maze to conquer. 

That’s where we come in. GoWithGuide’s selection of local private guides who know the nation’s ins and outs will help you bypass any confusion and avoid annoying travel downers like;

• Large tour groups 
• Unsafe tour areas 
• A rushed schedule influenced by strangers
• A heavy language barrier
• Getting lost at hectic or crowded venues  
• Embarrassing or legally damaging cultural missteps     

Ready to leave the stress behind and plan your personalized Thailand adventure? Get in touch with a Thai tour guide and put the smile back into travel planning. 

P.S. Looking to travel with companions? The more the merrier! Share this post with your friends and get them as excited about touring Thailand as you are.

Popular Thailand Tour Guides

We have 12 years of experience in food guiding tour in Bangkok. Our tour only conduct in English and our clients are mainly from English speaking countries. We bring our customers to taste 7 different kind of dishes.                                                                                                                                  

Pattaranin P.

I love to drive because i want to travelling and see what it waitting for me at the destination but i will be cool to have someone share great moment together                                                                                                                                  .

Ladies & Gentlemen, Please feel free to call me "Tom". Being a native Bangkokian, I was born, has grown up and worked in longer than 30 years. The capital city of Thailand, Bangkok is mixed together between new and old, modern and traditional. No matter what kind of tourists you are, people watching lovers, history/culture learners, shopping paradise, gourmet tasty foods…, Bangkok is for sure the right spot for you to land and enjoy it, then I’m pleased to show you around and guide through it, sharing its background story not only its well-known attractions but also off the beaten paths and hidden gems. If you need to find something unique, I’m ready in taking you to its suburb and vicinity, for example, Ayutthaya, Samut Prakan and many more. Come with me and let’s marvel at the world famous Thai temples or wander among world heritage sites, breathe the fresh air along the white-sandy beach, view Thai local ways of life or visit charming old china town- or scary museum in the hospital. Whether you’re a solo traveler or in a group and any other criteria possibly have is based on what you informed me. If this is your first visit, Bangkok certainly will log you in with its magic spell and I’ll try every ways possible to let you want to come back, so let me be a part of your great journey in my hometown today. Drop me your words in need and I’ll generate a tailor-made tour according to your own interests and conditions. Thanks a lot and see you soon, Tom, ………………………………………………………………………… Credentials; - Certified and Licensed Tour Guide from The Tourism Authority of Thailand (TAT) : A qualified tour guide, who’s legally able leading tours in Bangkok and all over Thailand since 2013. - Master Degree in Communicative English from the public university in Thailand since 2005.                                                                                                                                  

Chatthabhol J.

Sawadee everyone. i'm petch, and i am a local guide from chiang mai, north thailand. i am fluent in english and also have a tour guide license. i really enjoyed traveling and making new friends. while i travel.  i was born in ching mai, and i got to experience the tourist attractions in chiang mai and chiang rai provinces: exp, temples, national parks, local restaurants,local people, hill tribe villages, coffee shops, etc. i would love to travel to new places in thailand, explore the world, and share my experiences to help others make the right decision or schedule when they want to visit a new place. thank you so much                                                                                                                                   , plan your trip to thailand.

Chat with a local tour guide who can help organize your trip.

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Travel, Tourism & Hospitality

Industry-specific and extensively researched technical data (partially from exclusive partnerships). A paid subscription is required for full access.

• Value of tourism GDP Thailand 2017-2021

Total value of the tourism's contribution to the Gross Domestic Product in Thailand from 2017 to 2021 (in billion Thai baht)

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Additional Information

Show sources information Show publisher information Use Ask Statista Research Service

September 2023

2017 to 2021

the contribution includes both tourism direct and indirect GDP

One Thai baht equals 0.028 U.S. dollars and 0.026 euros as of November 2023. The figures have been rounded.

Other statistics on the topic Tourism industry in Thailand

• Number of local tourists Thailand 2023
• International tourist arrivals revenue Thailand 2023

Leisure Travel

• Number of international visitors Thailand 2023, by region of origin
• Number of quarterly foreign visitors Thailand Q1 2021-Q4 2022

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Statistics on " Tourism industry in Thailand "

• Size of employment in tourism sector Thailand 2017-2021
• Direct contribution of tourism to gross domestic product Thailand 2017-2021
• Indirect contribution of tourism to gross domestic product Thailand 2017-2021
• Value of tourism tax Thailand 2017-2021
• Local tourists revenue Thailand 2023
• Tourism receipts from international visitors Thailand 2020, by region of origin
• Number of foreign visitors Thailand 2023, by region
• Revenue generated from foreign visitors Thailand 2023, by region
• Number of traveling locals Thailand 2023, by region
• Revenue generated from traveling locals Thailand 2023, by region
• Share of foreign visitors to total guests of accommodations Thailand 2015-2022
• Share of foreign visitors to total guests of accommodations Thailand 2022, by region
• Advance reservation rate of accommodations Thailand 2015-2022
• ADR of accommodations Thailand 2015-2022
• Popular accommodations for Thais when travelling Thailand Q2 2021
• Estimated CI in tourism industry Thailand Q1 2023, by type of business
• Opinions on lifted COVID-19 restrictions on eagerness to travel Thailand 2022
• Opinions on public tourism promotions on eagerness to travel Thailand 2022
• Main reasons of not wanting to travel Thailand 2022
• Chosen transportations for traveling Thailand 2022
• Main worries when travelling Thailand 2022

Other statistics that may interest you Tourism industry in Thailand

• Premium Statistic Value of tourism GDP Thailand 2017-2021
• Basic Statistic Number of quarterly foreign visitors Thailand Q1 2021-Q4 2022
• Premium Statistic Number of local tourists Thailand 2023
• Premium Statistic Size of employment in tourism sector Thailand 2017-2021

Economic impact

• Premium Statistic Direct contribution of tourism to gross domestic product Thailand 2017-2021
• Premium Statistic Indirect contribution of tourism to gross domestic product Thailand 2017-2021
• Premium Statistic Value of tourism tax Thailand 2017-2021
• Premium Statistic International tourist arrivals revenue Thailand 2023
• Premium Statistic Local tourists revenue Thailand 2023
• Premium Statistic Tourism receipts from international visitors Thailand 2020, by region of origin
• Premium Statistic Number of international visitors Thailand 2023, by region of origin
• Premium Statistic Number of foreign visitors Thailand 2023, by region
• Premium Statistic Revenue generated from foreign visitors Thailand 2023, by region
• Premium Statistic Number of traveling locals Thailand 2023, by region
• Premium Statistic Revenue generated from traveling locals Thailand 2023, by region

Accommodation

• Premium Statistic Share of foreign visitors to total guests of accommodations Thailand 2015-2022
• Premium Statistic Share of foreign visitors to total guests of accommodations Thailand 2022, by region
• Premium Statistic Advance reservation rate of accommodations Thailand 2015-2022
• Premium Statistic ADR of accommodations Thailand 2015-2022
• Premium Statistic Popular accommodations for Thais when travelling Thailand Q2 2021

Tourist perspectives

• Premium Statistic Estimated CI in tourism industry Thailand Q1 2023, by type of business
• Premium Statistic Opinions on lifted COVID-19 restrictions on eagerness to travel Thailand 2022
• Premium Statistic Opinions on public tourism promotions on eagerness to travel Thailand 2022
• Premium Statistic Main reasons of not wanting to travel Thailand 2022
• Premium Statistic Chosen transportations for traveling Thailand 2022
• Premium Statistic Main worries when travelling Thailand 2022

Further related statistics

• Premium Statistic Tourism balance over GDP in Russia 2010-2020
• Premium Statistic Tourism openness over GDP in Russia 2010-2020
• Premium Statistic Expenditures shopping services in domestic tourism Philippines 2012-2021
• Premium Statistic Annual value added of the tourism industry in Norway 2011-2019
• Premium Statistic Annual added value of the tourism industry in Italy 2016, by region
• Premium Statistic Inbound tourism expenditure over current account credits Indonesia 2012-2021
• Premium Statistic Inbound tourism expenditure over exports of services Indonesia 2012-2021
• Premium Statistic Tourism balance over GDP in Croatia 2010-2021
• Premium Statistic Tourism openness over GDP Indonesia 2011-2020
• Premium Statistic Tourism balance over GDP in Bulgaria 2010-2021
• Premium Statistic Tourism balance over GDP in Estonia 2010-2021
• Premium Statistic Inbound tourism expenditure over exports of goods Indonesia 2012-2021
• Premium Statistic Tourism openness over GDP in Bulgaria 2010-2021
• Basic Statistic Monthly number of resident arrivals South Africa 2021-2023
• Basic Statistic Purchases by tourism providers contribution to GDP across the Middle East 2012-2028
• Premium Statistic Direct foreign tourist arrivals from Australia to Bali, Indonesia 2009-2023

Further Content: You might find this interesting as well

• Tourism balance over GDP in Russia 2010-2020
• Tourism openness over GDP in Russia 2010-2020
• Expenditures shopping services in domestic tourism Philippines 2012-2021
• Annual value added of the tourism industry in Norway 2011-2019
• Annual added value of the tourism industry in Italy 2016, by region
• Inbound tourism expenditure over current account credits Indonesia 2012-2021
• Inbound tourism expenditure over exports of services Indonesia 2012-2021
• Tourism balance over GDP in Croatia 2010-2021
• Tourism openness over GDP Indonesia 2011-2020
• Tourism balance over GDP in Bulgaria 2010-2021
• Tourism balance over GDP in Estonia 2010-2021
• Inbound tourism expenditure over exports of goods Indonesia 2012-2021
• Tourism openness over GDP in Bulgaria 2010-2021
• Monthly number of resident arrivals South Africa 2021-2023
• Purchases by tourism providers contribution to GDP across the Middle East 2012-2028
• Direct foreign tourist arrivals from Australia to Bali, Indonesia 2009-2023

Tourism Statistics Thailand 2000-2023

• Tourism Statistics

Last update this page : Januari 2024.

See graph of quarterly arrivals updated at bottom of page, updated till last quarter of 2023.

Thailand has restarted its tourism industry for real in the middle of 2022, which showed arrivals of 11,153,026 people by the end of that year. Expectations were very high for 2023. Arrivals were steadily above 2 million visitors each month of the year and even passed the three million mark in December 2023. A total of 28,150,016 visitors arrived. This was an increase of 152.4% over the previous year. In the last year before Covid (2019) there were 39,916,251 visitors, so the present number is still 29.5% lower.

Despite this renewed interest in Thailand (despite geopolitical and financial crises abroad) was splendid. Nevertheless, the Thai government was not fully impressed. The revenue from tourism seems to be needed, and various measures were taken to promote the country for foreign tourists. Mainly it has become easier to get visas and allowed length of stay for citizens of many countries has been extended. See quarterly arrivals at the bottom of this page. Arrivals in the last quarter of 2023 surpassed 8 million visitors. The top 5 of countries whose inhabitants visited Thailand in 2023 (between brackets arrivals in 2019, and % change) : 1. Malaysia : 4,626,422 (4,274,458 ; + 8.2 %) : lots of day trips from the country bordering Thailand. 2. China : 3,524,095 (11,138,658) ;: - 68.4 %) 3. South Korea : 1,660,042 (1,880,465 ; -11.7 %) 4. India : 1,628,542 (1,961,069 ; -17 %) 5. Russia : 1,482,611 (1,481,837 ; +0.0005 %) Europe : 5,962,234 (6,531,220 ; -8.7%) Notes : China is clearly lagging other countries. We suspect Chinese people are traveling less in general, maybe because of the local economic situation. There was also a shooting incident in Bangkok, where a Chinese visitor was killed in a shopping mall, but we do not think this can have been a major factor. Anyway, visa are now easier for Chinese (and other) people to obtain. When reading local newspapers and listening to local news, Thailand is swamped by Russian visitors. In effect, there are about exactly the same number of visitors as before the pandemic (so relatively speaking...). European tourists have resumed visiting more than Asian tourists on average.

Tourist Arrivals last few Years before the Covid-19 Pandemic :

The number of tourists visiting Thailand increased from 35.35 million in 2017 to 38.28 million in 2018 and then 39.92 million in 2019. The increase in visitors from 2018 to 2019 was limited to 4.24 %, which actually was less than Thai authorities expected. The ever rising number of tourists arriving came to an abrupt end from March 2020 onwards. 2020 saw only a total of 6,702,396 tourists, almost all arriving in the first three months of the year. From March 2020 to end August 2020 no tourists were allowed in. Thereafter in the last three months of 2020 a total of 10,822 tourists arrived under very special stringent conditions.

Lots of people in the hospitality sector lost their jobs and/or are in dire straits. As 2020, 2021 was a dismal year with hardly any visitors arriving, but we had the 'opening' of the country as from 1 November 2021. This appears to have been an audacious move, since at the time of the announcement of the initiative, a new wave of Covid-19 (the delta strain) was hitting the country hard, much more so than during the initial infections during 2020. But it likely needed to be done, since lots of people (and a lot of smaller SME companies) have a significantly reduced income, and the government has limited resources to continue providing for them. However the impact of this relaxation of travel conditions was limited, with little effect on number of arrivals. Except for the last three months of 2021, monthly arrivals were between 5,000 and 20,000 each month, which for Thailand is a very low number. As seen in the graph before, some more tourists started coming during the last quarter of 2021. Things improved especially from the middle of 2022, when most restrictions were lifted.

In usual circumstances, tourism plays an important role in the Thai economy. The National Economic and Social Development Council (NESDC, recently renamed from NESDB) stated begin February 2019 that Tourism accounted for 18.4 % (or close to one fifth) of the GDP of Thailand. It had risen from a level in 14.2 % of GDP just four years earlier. Thailand expected ever more income from its tourism sector. It was never enough. However, as we know now, the Covid-19 pandemic put an end to that, at least for the last few years.

A relatively recent development has been the ever increasing number of Chinese mainland visitors. They surpassed 10.5 million visitors in 2018, making up 27.5 % of the total. Their number increased further to 10.99 million in 2019, and the increased number of Chinese visitors was quite obvious on Bangkok's streets and in its shopping malls.

2022-2023 : TAKE-OFF ?

There were modestly more visitors during the first quarter of 2022. 497,693 tourists arrived. As a result of reduced restrictions for travel, both in Thailand and worldwide, the number of visitors 'skyrocketed' to 1,582,257 in the second quarter of 2022. The number of arrivals further increased to 3,608,135 in the third quarter (when travel to Thailand for all practical purposes was unrestricted) and to 5,464,991 in the fourth quarter. The 4th quarter saw a reemergence of the Covid-19 pandemic in China, but soon after restrictions in China suddenly were lifted. The 4th quarter saw only 54,146 Chinese visitors. However, they started coming in earnest during the 1th Quarter of 2023, with 517,270 arrivals. Their reappearance is already quite visible in Bangkok. Nevertheless, since December 2022 till September 2023, the number of arrivals has been a stationary or slowly increasing. However, the last quarter (especially arrivals in December increased) saw more than 8 million arrivals.

Long-Term View : Boom Years for Thai Tourism Industry

In 2001 Thailand received 10.13 million visitors. In the early years of the millenium there was a slow rise, later a very fast increase in tourists arrivals. 18 years later in 2019, we had 39.8 million visitors, so the number quadrupled in that time period.

With 10,994,721 visitors in 2019 China provided the largest number of tourists (27.6% of total), while the country hardly provided any visitors in the first years of this millenium.

Along the way, since the turn of the century there have been a number of temporary setbacks for the Thai tourism industry. You can sometimes see their effect on the number of visitors for a certain year in the graphs on this page. After a health scare, a political uncertainty, or a natural disaster, 'traditionally' the number of visitors decreases during just 2 or 3 months, and then picks up again. Memories from travelers are short.

The following occurred the past 2 decades :

• Post-Tsunami 2004
• Global recession and riots in Thailand 2009
• Riots and political uncertainty in 2010. Major flooding of a large part of Thailand and northern Bangkok end 2011.
• Political demonstrations end 2013 and ongoing into 2014. Anti-goverment demonstrations occupied most of the first half of 2014, and were followed by declaration of martial law, and a military (bloodless)
• Coup d'Etat on 22 May 2014. Bombing of the Erawan Shrine on 17 August 2015.
• Crack-down on zero-dollar (Chinese) tour groups at the end of 2016 had a significant effect on Chinese arrivals. This persisted during the first quarter of 2017, but overall the number of visitors kept on rising in 2016 and 2017.
• 2018 : boat accident in July in Phuket with 47 Chinese casualties. Chinese arrivals decreased during the subsequent months.
• Covid-19 Pandemic from early 2020 till 2023 (?)

It is safe to say that health scares and the global recession had a more pronounced impact than local political uncertainly, riots and demonstration. Thailand experiences an unstable political scene, but overall fortunately the tourism industry continued to grow with only a moderate hick-up during the first three quarters of 2014.

Tourism Industry in Thailand. Domestic Component

Data on tourism income in 2019 and arrivals by nationality and region for the same year.

Interestingly, the tourism sector does not only depend only on foreign visitors. The number of domestic tourists may actually dwarf the number of foreign tourists,but domestic tourists do spend much less per day and their trips are shorter.

Some numbers :

As noted above, the number of international arrivals increases year by year till 2019, bringing in lots of revenue. Averaged over three years from 2017 to 2019 (before Covid), the international traveler earned Thailand 49,661 Thai baht per person (let's say 50,000 baht).

The number of domestic travelers is actually much higher, and reached almost 167 million in 2019. Averaged over the same three years, a domestic traveler spends 6.389 Thai baht on his trips.

When looking at the larger picture, it is obvious that domestic travel is a very important component. From 2017 to 2019, revenue from domestic travel amounted to 35.8 % of total revenue gained from tourism. Effects are underway to revive the Thai tourist industry, after the Covid-19 crisis, by encouraging domestic travel, and giving government sponsored promotions, however with only modest success.

Quarterly Arrivals from 2013 to 2023 :

Thailand has a tourist season when more visitors arrive. As you can see below, the number of visitors is almost consistently higher during the first quarter and the last quarter of each year. This coincides with a more pleasant climate in the country ('cold' season), and less favorable weather conditions in Europe, and large parts of Asia, like China and Japan.

From the graph you may see that the beginning of 2014 (political uncertainty) saw less than expected arrivals.

A military coup was staged and martial law was declared by the Royal Thai Army on 20 May 2014. The above contributed further to a decrease in travel arrivals during 2014, spread over the first three quarters of the year. During the first 9 months of 2014 around 2,000,000 less tourists arrived in Thailand, or a decrease of -10.28% when compared with the same period of 2013. But afterwards, the tourism industry had a very good period, with substantial increases in the number of arrivals. Military rule continued for 5 years, without further adverse effects on the tourism industry. The military government was followed by a 'civilian' government under the same prime minister in 2019.

The first quarter of 2020 saw a dramatic decrease in the number of visitors. This was totally linked to the emergence of the Covid-19 pandemic. A dramatic decrease to ZERO occurred in the second quarter and also in the third quarter of 2020. As mentioned, a very limited number of tourists arrived during the 4th quarter under stringent conditions.

As noted above, from the second quarter of 2020, till the third quarter of 2021 (this covers no less than 18 months), hardly any visitors came to Thailand. We estimate loss of income for the country at 75+ billion U.S. Dollar. It was decided (as in many other countries around the same time) to open for tourists again, still under stringent conditions, as of 1 November 2021.

As can be viewed below, there was a modest increase in visitors during the last quarter, especially during the month of December, which looks promising for 2022. Of the 427,869 visitors to Thailand in 2021, no less than 250,948 (58.6 %) came from Europe. Europeans may be simply dumber, less infomed, or more audacious, than people from other regions ?

The first quarter of 2022 saw further very modest improvement in the number of tourists arriving in Thailand. A total of 497,693 tourists arrived, the highest number since the first quarter of 2020, but still a far cry of the number of visitors in the years before (between 8 and 10 million visitors per quarter). The number of arrivals further improved to 1,582,257 in the second quarter of 2022. At least during the 3rd and 4th Quarter of 2022, we saw marked improvement in the arrival numbers, measuring 3.608 million visitors in the 3rd quarter, and 5.465 million visitors in the last quarter of 2022. The first quarter of 2023 saw 6,477,538 arrivals. Recovering of tourism to Thailand is on track. Possible negative factors : higher prices of airline flights, higher prices of hotels (promoted by some), poor air quality, especially in the North of Thailand, and in Bangkok, mostly in the period between December and April.

Interestingly, the second quarter usually has less visitors to Thailand than the first quarter. This trend is not clearly visible in 2023 , with visitors in the first quarter numbering 6,477,538 and in the second quarter slightly lower at 6,437,153. The third quarter saw a further modest increase in visitors to 7.09 million visitors, and in fourth quarter we passed the 8 million mark (8.095 million visitors).

Numbers show number of tourist arrivals per quarter of each year (in millions). Source data : Department of Tourism, Thailand. Since a few years data are available at website of Ministry of Tourism and Sports .

P.S. : Wikipedia has a dedicated page covering the Covid-19 Pandemic in Thailand , which we surely can not improve upon.

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DUBAI , UAE , April 25, 2024 /PRNewswire/ -- Wego, the largest online travel marketplace in the Middle East and North Africa (MENA), is thrilled to announce its continued partnership with the Tourism Authority of Thailand (TAT) for the fourth consecutive year, showcasing the unparalleled beauty and charm of Thailand as a premier travel destination.

Building upon the success of their previous collaborations, Wego and the Tourism Authority of Thailand are once again teaming up to promote Thailand's diverse attractions, rich culture, and breathtaking landscapes to travelers worldwide. Through this strategic partnership, Wego aims to inspire travelers to explore the wonders of Thailand and experience its unique blend of tradition and modernity.

Over the past campaigns, Wego and the Tourism Authority of Thailand have successfully amplified Thailand's appeal as a top travel destination, reaching millions of travelers and driving significant interest in visiting the country. From its pristine beaches and vibrant cities to its lush jungles and cultural heritage sites, Thailand offers an array of experiences that cater to every traveler's preferences.

"We are delighted to continue our partnership with the Tourism Authority of Thailand for the fourth consecutive campaign," said Mamoun Hmedan, Chief Business Officer, Wego. " Thailand is a beloved destination for travelers worldwide, and we are committed to showcasing its beauty and diversity through our platform. Together with the Thailand Tourism Board, we look forward to inspiring even more travelers to explore all that Thailand has to offer."

The success of the previous campaigns underscores the effectiveness of Wego and the Thailand Tourism Board's collaborative efforts in promoting Thailand as a must-visit destination. By leveraging Wego's extensive reach and innovative marketing capabilities, the partnership aims to further elevate Thailand's profile and attract more travelers to experience the magic of the Land of Smiles.

"We are thrilled to continue our partnership with Wego for the fourth campaign," said Mr. Chaiwat Tamthai, Director of TAT Dubai office. " Thailand offers an unparalleled travel experience, from its stunning beaches and vibrant cities to its rich cultural heritage. Through our collaboration with Wego, we are excited to showcase the beauty of Thailand to travelers in the MENA region and invite them to discover the wonders of our country."

As travelers seek unforgettable experiences and breathtaking landscapes, Wego and the Tourism Authority of Thailand are committed to showcasing Thailand's unique charm and allure, inviting travelers to embark on an unforgettable journey to this enchanting destination.

Wego provides award-winning travel search websites and top-ranked mobile apps for travelers living in the Asia Pacific and the Middle East regions. Wego harnesses powerful yet simple to use technology that automates the process of searching and comparing results from hundreds of airlines, hotels, and online travel agency websites.

Wego presents an unbiased comparison of all travel products and prices offered in the marketplace by merchants, both local and global, and enables shoppers to quickly find the best deal and place to book whether it is from an airline or hotel directly or with a third-party aggregator website.

Wego was founded in 2005 and is dual headquartered in Dubai and Singapore with regional operations in Bangalore , Riyadh , Cairo , Lahore , and Kuala Lumpur .

Photo - https://mma.prnewswire.com/media/2396149/Wego_Thailand.jpg

SOURCE Wego

Copyright 2024 PR Newswire

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