miss tourism tanzania international

Miss Tourism World Organisation, Head

Office in great britain.

The Miss Tourism World Organisation (MTWO) believes that tourism is the key to bringing the world together. We are committed to achieve better tourism for everyone, everywhere.

MISS TOURISM®, MISS GREAT BRITAIN® and MISS TOURISM® WORLD TOUR provide women who become Tourism Ambassadors for their country to participate annually in an international event to celebrate, promote and boost tourism.  Miss Tourism World Organisation’s global community unites together in the chosen Host Country to celebrate the world’s oldest running tourism pageant, Miss Tourism World.

THE SYMBOL OF BEAUTY

MTWO encourages women of all cultural backgrounds to symbolise their fashion and beauty highlighting confidence wearing their National Costume, Evening Gown and Swimsuit. MTWO have hosted in 4 continents, where each contestant is also competing for the chance to win their countries Continent title.

TOURISM AMBASADORS

MAKE HISTORY

MTWO continue to make history, from boosting tourist arrivals by 30% in Zimbabwe in 2005 , attracting Presidential Visits in Equatorial Guinea in 2014 and Tanzania in 2006 and receiving the Tourism Expo gold award. Miss Tourism World competition continues to make profit and significantly influence for the host countries’ economy that we work with each year.

OUR MISSION

MTWO highlights the importance of boosting Tourism through symbolising beauty within the Contestants. Miss Tourism World Final provides worldwide exposure for the Host Country’s tourism and investment opportunities, generates foreign currency and gives back to the community by marketing the Host Country as a preferred domestic, worldwide and safe tourism destination. The contestants influence a positive change through their international platform and belief; achieving better tourism for everyone, everywhere. 

CONTINENT WINNERS

Miss Tourism World Contestants can achieve the title of becoming,  MISS TOURISM WORLD AFRICA ®, MISS TOURISM WORLD ASIA®, MISS TOURISM WORLD AMERICAS®, MISS TOURISM WORLD EUROPE® AND MISS TOURISM WORLD OCEANIA® . Winning a Continent Title is just as important as winning the title of Miss Tourism World as they are seen as inspiring for young people worldwide. A Continent Title presents a unique opportunity for Governments to present and promote national ideas or concepts to the young people of the Host Country.

NATIONAL COSTUME AWARD

MTWO emphasises all contestants’ wearing, designing and promoting their own National Costume. It is mandatory for all contestants to wear their National Costume. The ‘ BEST NATIONAL COSTUME AWARD ’ is won by one contestant at Miss Tourism World Final , which is believed to be the Symbol of Beauty.

GET IN TOUCH

Become a 2022 and 2023 National Director: Apply Now Become a 2022 and 2023 Contestant: Apply Now

Brand Collaborations for 2022 and 2023: Partnerships | [email protected]

Public Relations for 2022 and 2023: PR Team | [email protected] Host Country Enquiries for 2022 and 2023: Amy | [email protected] 

© 1991 Miss Tourism World Organisation

National and International Head Office:

Miss Tourism World Organisation Limited

Registered in England and Wales 12357946

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About Videos Contestants Apply History

Ngussa: Fashion model’s mission to promote Tanzania tourism

Judith Ngussa, a 24 year old Tanzanian fashion model holds some of her awards in previous modelling competitions. PHOTO I COURTESY

What you need to know:

• Domestic tourism has increasingly become a lucrative business, and the Miss Tourism beauty pageant has played a key role in promoting it in various ways

By Anganile Mwakyanjala

“The international French school fashion show, which aimed to benefit the ‘Partage’ NGO in Bukoba, was a glamorous affair held in Masaki.

As we approached the gate, the ticket handed to me immediately caught my attention. On it was a dark-skinned, slender model who one might think was from South Sudan. However, after watching her grace the stage, I discovered that she is actually Judith Ngussa, a 24-year-old Tanzanian model.

How two nights in Zanzibar eased Vicky’s stress

‘Is this your first runway?’ I asked her as I grabbed a glass from the table next to where she was standing.

With a slight laugh, she responded, ‘By no means. I have been to many modelling events,’ she insisted. ‘I have been a model for a long time,’ she said. At such a young age, Judith started her journey in Dodoma as a student at the University of Dodoma (UDOM), majoring in Chinese. She later became Miss Dodoma 2019 while simultaneously engaging in charity work, helping homeless senior citizens by providing them with food and clothes whenever possible.

Last year, Judith won Miss Tourism Tanzania 2022, competing against tens of contestants from across the country.

With the core purpose of promoting tourism in Tanzania and abroad, Miss Tourism has been running for close to a decade now.

Never one to shy away from competition, Judith also participated in Miss United Nations and travelled to India, where she discovered that Tanzania is more widely known and popular than she could have ever imagined.

Representing Tanzania, she was crowned Miss United Nations World, receiving a handsome pay check and a job. ‘While in India, we competed against contestants from 60 countries, and almost all of them knew about Tanzania, the Serengeti, Zanzibar, and Mt Kilimanjaro,’ she recalls.

When leaving Tanzania, Judith brought several DVDs of The Royal Tour, the tourism documentary featuring President Samia, as well as a few books on Tanzania’s tourism. ‘I did share the DVDs and books, but of course, Tanzania is well-known.’ Judith often faced the annoying question that many Tanzanians are tired of answering.

‘Some people would walk up to me and ask if Mt. Kilimanjaro is in Tanzania or Kenya,’ Judith said with a frustrated look.

‘But I would politely tell them that the mountain is in Tanzania and encourage them to visit,’ she said.

On the last day, Judith took the stage and delivered a speech during the Miss United Nations event, captivating the audience as she talked about Tanzania, its national parks, natural attractions, and the white sandy beaches of Zanzibar.

Judith knows first-hand the beauty of exploring her own country. As an avid swimmer, she visited Zanzibar and immediately felt a different breath of fresh air upon docking at the port. She later went for a swim, recalling, ‘The water there is so crystal clear; it’s paradise.’

She also visited Paje and Stone Town but was disappointed to see that most visitors were from Europe and America. She wished more Tanzanians would travel and witness the beauty of their own country. ‘Raising awareness among Tanzanians is a must so that they can travel,’ she insisted.

‘I feel ashamed that other people know and travel to my country more than we do,’ she regretfully murmured.

Miss Tourism Tanzania did not participate on a global scale last year, which prevented Judith, as the winner, from travelling. However, through the Miss United Nations world beauty pageant, she ultimately got the opportunity to promote Tanzania’s tourism on the global stage.

Domestic tourism has increasingly become a lucrative business, and the Miss Tourism beauty pageant has played a key role in promoting it in various ways.

When it comes to the traditional dress code, contestants walk the runway donning attire representing different tribes of Tanzania as they try to win over the judges.

Judith, for her part, wore a dress made of mistletoe tree leaves on the runway. ‘In competition, you have to get creative and represent all Tanzanian cultures,’ she said.

In addition to being a model, Judith works as a drama teacher and educational assistant at the International French School. In her spare time, she is a clothes designer, and she firmly believes that it gives her a competitive advantage in all the pageants she competes in.

Miss Tourism Tanzania has been instrumental in promoting our tourism to the world while also showcasing our diverse culture, which encompasses more than a hundred tribes. Tanzanians get the chance to learn about our shared traditions, values, and culture while watching the beautiful models walk up and down the runway. Beauty and design have been utilised to brand nations worldwide.

By looking at someone’s appearance and attire, you can easily identify an Ethiopian or Indian lady in a crowd.

Other nations have taken advantage of this and used it to brand their countries and promote tourism. In the case of Ethiopia, their national airline, Ethiopian Airways, has utilised their women and outfits as a marketing tool. In this perspective, do Tanzanians have a ‘common’ look?

In a country filled with different ethnicities and tribes, do we need a physical or facial feature as an identity?

If not, do we at least have a national outfit? If not, can we start now? I posed these questions to Judith.

‘My skin is very dark, so most people confuse me for a South Sudanese. It is difficult for someone to identify me as a Tanzanian based on my looks,’ she said.

While most African clothes are batik and African prints, and even the Khanga is not exclusively Tanzanian, Judith believes that Tanzania already has its own national attire.

“Most people don’t know this, but I believe that if you look at our national emblem, the coat of arms, Bibi na Bwana outfits could be our national attire,” Judith revealed.

Surprisingly, this is a new revelation to me. The debate on what cloth represents us may be far from over, but Judith’s idea could bring a new perspective to the discussion.

Comparatively speaking, Miss Tourism Tanzania is seen as a less glamorous pageant compared to Miss Tanzania.

However, Miss Tourism could uniquely be used to promote responsible tourism, conservation, and anti-poaching campaigns, mainly among Tanzanians living in communities surrounding national parks with endangered and hunted animals.

The government, the Tanzania Tourist Board, and potential sponsors must step up and give this beauty pageant a facelift, with the media providing more coverage to the annual event, all in the name of promoting Tanzania’s tourism.”

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Miss Tourism Tanzania Organisation & Africa Tourism Promotions Centre aiming at the promotion of Tourism, Culture, Wildlife, Environments, Forest Services, Investments, Other Natural Resources, Social and Economic Developments. We are an organizer of Miss Tourism Tanzania National and International, Miss Tourism University World, Miss Tourism University Africa & Miss Tourism Pageant Africa. We do Great safari Fashion Show

MISS TOURISM TANZANIA INTERNATIONAL

Miss Tourism Tanzania Pageant

Miss Tourism World 2005- Africa

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