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"California is a dream destination, from star-gazing in LA and sipping world-class wines in Napa, to marvelling at the national parks, and even diving into Disneyland, the happiest place on earth."

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Take a city tour of San Francisco

San Francisco is one of the most incredible destinations in California, and we’ll take you on a sightseeing tour of all the highlights from the iconic Golden Gate Bridge and the scenic Fisherman’s Wharf dotted with sea lions, to the bustling Union Square, the gorgeous 1,500-acre Presidio Park and the historic neighborhoods like North Beach and Chinatown.

See the quaint Carmel-by-the-Sea

This charming Monterey city is a little slice of heaven, famed for being dog-friendly and home to an inspiring community of artists. With over half of the residents once devoted to the arts (Clint Eastwood was the town’s Mayor!), you’ll find writers, poets, actors and musicians at every turn as you stroll down Ocean Avenue lined with cafés, boutiques and galleries.

Take a scenic drive through Napa Wine Country

As one of the world’s most famous wine regions, you’ll love driving through the beautiful hillside vineyards and countryside scenery of Napa Valley. We’ll even stop at a local winery to explore their stunning vineyards, learn all about the process of winemaking, and of course, enjoy a tasting of the finest Napa Valley wines.

Visit Yosemite National Park

California is renowned for its spectacular national parks and Yosemite is the jewel in its crown. This UNESCO-listed park is packed with wonders, from cascading waterfalls, blooming meadows and emerald valleys, to the iconic El Capitan, glowing in the setting sun. We’ll even stay overnight in a cosy lodge just a stone’s throw from Yosemite Falls.

Discover 'The Salad Bowl of the World' in Salinas Valley

You’ll dive into the world's salad bowl with a Local Specialist, as you take a private farm tour to learn all about the advanced farming techniques and fruit and vegetable production in the incredible Salinas Valley. Admire the lush crops, discover the fascinating history of the valley, and taste some fresh produce for yourself.

Our top 5 things to do in California

There are so many incredible places to visit in California and we’ll show you the very best of the state, from the Golden Gate Bridge to Salinas Valley.

Los Angeles County Museum of Art

As the largest art museum in the western United States, the LACMA is not to be missed. Over a million visitors wander the halls every year, marvelling at the diverse collections, including Asian art, Islamic art and Latin American art, with pre-Columbian masterpieces and contemporary works from the likes of Frida Kahlo and Diego Rivera.

Autry Museum of the American West

The glory days of the Wild West may be over, but they live on in the Autry Museum in Los Angeles. You’ll discover over half a million artworks and artefacts from the American frontier, ranging from Western film memorabilia and a replica movie set of an Old Western town, to Annie Oakley’s engraved golden pistols, and a mahogany saloon with a roulette wheel.

California Science Center

Located in Los Angeles, the California Science Center is one of the most hands-on museums you’ll find in the country. From the world’s largest display of Lego art and the space shuttle Endeavour, to a 7-storey IMAX theater, high-wire bicycle, climbing wall, earthquake simulator, and a virtual reality exhibit, this museum is hours of fun.

Best museums in California

Our California tour packages will show you where to find the most fascinating museums in the state, from amazing aquariums to the story of the American West.

Avocado Toast

If you love avocados, you’ve got to visit California. These creamy green delights have been mashed, sliced and spread on toast in California for over a century, and it’s only in the last few decades that this trendy dish really took off around the world. Just ask your California guide where to find the very best avocado toast and lose yourself in avocado heaven.

Hailed as the signature dish of San Francisco, this seafood stew was developed by Italian immigrants in the late 1800s. Cioppino is traditionally made from the catch of the day, like shrimp, squid, scallops, clams, crab and fish, then melded with a tomato and wine sauce. Be sure to mop up every last drop with a piece of crusty sourdough bread. Delicious!

Known as ‘California’s Cut’, tri-tip is a Santa Maria style barbecue that takes a triangle cut of top-block sirloin and grills it to perfection. It can be sliced into steaks or cooked as a whole block, but either way, the meat is juicy, tender and packed with flavor. Pair it with Santa-Maria style salsa and grilled garlic bread and you’ve got the ultimate Californian dish.

Best food in California

With multicultural influences, fresh produce and farm-to-table experiences, California’s dining scene is truly special and our California holidays will show you where to taste the best.

What to pack for California

With miles of golden, sunny coastline, you can’t resist taking a dip in the ocean or soaking in a pool on your California tour.

Reusable water bottle

California is one of America’s greenest states and you can help reduce your environmental footprint by refilling your own bottle at free water stations around the state.

Big appetite

With so many diverse cuisines and everything from gourmet fine dining to delicious food trucks, prepare to loosen your belt when you travel California.

Sun protection

With almost 300 days of sunshine a year, you’ll need to stock up on sunscreen and bring your sunglasses and a hat on your California trip.

A warm jacket

Despite the heat and sunshine, it can get cold in some parts of California, especially the misty redwood forests, so come prepared with a cosy jacket.

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California Tours & Trips

Live the high life with a California vacation package! Snap a photo of the Hollywood sign in Los Angeles, cycle the nation's most iconic bridge in San Fransisco, or venture to the land of geysers and mountains in Yellowstone National Park, there's so much to discover in this Golden State.

157 California tour packages with 1,042 reviews

• Christmas & New Year

California Express - 3 Days

Great trip. Excellent driver and guide. Good time management and overall worth the money

• In-depth Cultural

Wild West – 5 days

I had a great time on this tour! Got to see lots and met some awesome people along the way.

• Hiking & Trekking

Hiking Sequoia, Kings Canyon, and Yosemite

Great itinerary and guide.

Vegas to San Fran

California National Park Discovery

the tour itself was amazing. The national parks do not disappoint. The travel accomodations were very cramped and uncomfortable. I am only 5 foot tall and I was cramped in this 14 passenger van. Food opportunities were limited.

Hiking in Yosemite National Park

Yosemite National Park is breathtaking. As I walked along the hikes that we went on, many times I did not know which direction to look since there was so much natural beauty.

• Coach / Bus

Northern California (8 Days)

The Northern California trip was fantastic. Impressed by the thoughtful trip planning and pacing. Our tour director, Jason, was one of the best we’ve ever had. Would DEFINITELY recommend this trip to others!

• €100 deposit on some dates Some departure dates offer you the chance to book this tour with a lower deposit.

Golden West Adventure

The trip from start to finish was excellent. I enjoyed every minute and would highly recommended the trip.

Natural Highlights of California National Geographic Journeys

Fantastic trip, well well organised our CEO Lisa was the best tour guide we have ever had.

4 Day Death Valley Yosemite San Francisco from Las Vegas Lodging

Private Tour the way to go!!!!!! Marie made it so simple for us she had everything planed out we did as much as we wanted to do, she is amazing!

• 5% deposit on some dates Some departure dates offer you the chance to book this tour with a lower deposit.

San Francisco & Yosemite Express 3D/2N (From Los Angeles)

The tour was good, my personal preference would have been to spend more time in San Francisco, doing the iconic things like a trolley car ride and an Alcatraz tour, rather than the random stops along the way. Our tour guide was great - however, right at the end of the tour - when I reached my destination - it was not the hotel that I was informed it was going to be, and both the tour guide and the driver couldn't get out of there quick enough, so I felt stranded...luckily I had been following where we were headed on my phone's GPS, otherwise I would have been totally unprepared. That was quite disappointing...I was going to tip them both - but they literally disappeared so quickly I barely got a chance to even say goodbye. I was also disappointed, as the literature all said Yosemite park, but we didn't get there because it was winter...fair enough - but I wasn't the only one who didn't understand we weren't going there..and we felt a little deceived...my tour itinerary still said Yosemite park on it, so that is where I thought we were going....

• 10% deposit on some dates Some departure dates offer you the chance to book this tour with a lower deposit.

4 Day Death Valley Yosemite San Francisco Camping

Best of California (Classic, 10 Days)

Yosemite & Tahoe Sierras - 4 Days

We had a fantastic experience during our four day tour! Our tour guide and driver Lisa made sure everyone got to see and experience as much as we possibly could of Yosemite, Tahoe and the Sierra Nevadas. Every day was jam packed full of options for hiking, sightseeing, swimming in pristine lakes and hot springs and exploring everything from ghost towns to restaurants. Lisa kept us informed and on track, and made adjustments to the schedule if necessary. Thank you to Tour Radar, Incredible Adventures, Lisa and all the crew on the tour with us!!

Golden State Getaway: 9-Day California Calling Tour to Los Angeles, Yosemite, and San Francisco

Great experience with a fun group of people. You get to see local sights and bars you might not run into travelling by yourself. The tour guide was very knowledgeable of the areas we visited. There are plenty of activities to choose from with flexibility on what you want to do on some days. However, the method of getting around with public transportation in some areas (especially in the LA metro) does not feel safe. This would have been better if we had a more secure method of transportation and we could have spent more time in the locations rather than catching buses and trains. Overall though, it was a great experience and had a good time.

What people love about California Tours

Great guides, scenery, driver and comfort level. Just enough to whet our appetite for another Tour Radar tour in the future.

I love my tour guide Pasquale. He is the most sweetest, friendliest, kind, generous, and genuine tour guide I know. He really knows everything during my trip. He’s very easy going and I had the best experience ever in the 5 days I was traveling. Amazing experience and I would highly recommend Pasquale if you wanna travel with him and experience so much travelling for Wild West tour. Thank you so much an amazing and unforgettable experience.

Great way to travel and meet new people! Changes were made to the itinerary due to road/trail closures but it worked out in the best way. CEO adapted meals for vegetarian travelers in the group. I would book with them again!

California Tours starting in:

• Los Angeles (32)
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• Yosemite National Park (15)
• Group (140)
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• Fully Guided (122)
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• Active (31)
• In-depth Cultural (26)
• Coach / Bus (25)
• Partially Guided (23)
• Personalized (19)
• Private (12)
• Self-Guided (11)
• Intl. Flights Included (8)
• Self Drive (6)
• Bicycle (5)
• Small Group (46)
• 3 Day Tours (7)
• 7 Day Tours (58)
• 10 Day Tours (30)
• 2 Week Tours (16)
• 3 Week Tours (4)
• Spring 2024 (58)
• Summer 2024 (92)
• Fall / Autumn 2024 (87)
• Winter 2024 / 2025 (38)
• Spring 2025 (45)
• Summer 2025 (28)
• Fall / Autumn 2025 (34)
• Winter 2025 / 2026 (14)
• April 2024 (26)
• May 2024 (60)
• June 2024 (64)
• July 2024 (75)
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• August 2025 (27)
• September 2025 (28)
• October 2025 (27)
• November 2025 (10)

Other Regions in USA

• Western USA (785)
• Sun Belt (454)
• Southwest USA (444)
• Rocky Mountains (281)
• Eastern USA (233)
• Four Corners (229)
• East Coast USA (189)
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• Southeast USA (89)
• Grand Canyon (86)
• Northern California (81)
• Mideast USA (71)

Travel Styles

• Singles and Solo (76)
• For Couples (73)
• Seniors (73)

International Versions

• Deutsch: Kalifornien Rundreisen
• Français: Circuits en Californie
• Español: Circuitos por California
• Nederlands: Californië Rondreizen

Happy Tours Travel Agency

Location & Hours

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2216 W Pico Blvd

Los Angeles, CA 90006

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Somos una Agencia de Viajes que busca la satisfacción total de nuestros clientes, al brindarles una excelente atención, que junto a una asesoría turística integral, contribuye a hacer de cada viaje, una experiencia única y gratificante. Buscamos siempre garantizar a nuestros clientes un servicio de viajes de la más alta calidad, por lo cual, nos comprometemos a establecer alianzas estratégicas que proporcionen el mayor beneficio a nuestro cliente meta. …

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I am very disappointed because I travel to El salvador twice a year, but I always get height prices for my travel tickets,this time I paid almos $580 then a few days later they send me an offer for $465 if I want to travel from August to October it doesn't make sense when I already have already bought the travel tickets. Also I ask for windows seat they told me I have to pay extra if I want to seat next to the window. I have been their clients for years, but I will not go back to them, no way. There are more choices in town fortunately.

not professional whatsoever, the lady that runs this business messed up the name on on the ticket and she refused to fix it! DONT COME HERE!

I've been a loyal client for years, they go the extra mile... Latin owned, family managed... this place is professional but also warm in a way only latin american businesses can!

We have been purchasing our tickets to El Salvador for over 30 years with Happy Tours. The reason we like them is because they cater to Spanish speaking &Central American cliental. They usually have a cheaper rate than online and when we need a ticket last minute they seem to come through with a ticket. When I've called they've been clear about when it's a reservation and when it's actually Booked. They record all their calls so the owners want to make sure their agents are doing great work.

I initially reserved my ticket via phone and later went to the actual agency. I found a better price here than online. The gentleman who took my call from the call center was very helpful and courteous. When I arrived at the agency the lady who helped me was very uninviting (she didn't even greet me). She was straight to business (not a good first time impression). I wouldn't come here again unless I have to.

We purchased a package to see the "El Classico" between FC Barcelona and Real Madrid at the Camp Nou. Our seats to the game were amazing; the tour company should get 5 stars just for that. The hotel was a 4 star Marriott hotel that was within walking distance of the stadium, with a shopping mall right next to the hotel. Happy Tours had a representative on site that was committed to making our dream come true. Included was a stadium tour and tour of the sites of the city by a guide that was very knowledgeable and well versed in both English and Spanish. We also had people pick us up and drive us to the airport. Every detail of our trip was top notch; I wish I could rate them more than 5 stars.

My aunt, uncle and I recently purchased 3 packages to travel to Barcelona, Spain to watch El Clásico (soccer game between Barcelona and Real Madrid). The tickets that were guaranteed to us (we paid extra for this) were supposed to be Category 1, premium seating. We didn't get this seats once at the stadium. We called them to resolve the issue and the agent said it wasn't guaranteed when they actually charged us extra for those tickets. The agent was really rude to my aunt and hung up on her. I will be reporting this agency to the Better Business bureau. It's not correct, not professional that this agency lies to its clients. I wouldn't recommend this agency. Awful services.

I reserved two tickets to travel from LAX to SAL through Happy Tours with Aline Bojorque yesterday. Aline Bojorque never mentioned I needed to pay the tickets before they closed. Since I was worried my tickets might be gone I called Aviaca (the airline I was supposed to fly with) last night and was told the tickets were still reversed, WHAT A RELEIF. BUT they informed me I had to pay my tickets with the Happy Tours so I had to wait until the morning. Mind you the flight was to leave around 12:30. Happy Tours told me this morning my tickets were gone. This is unacceptable. I don't understand how my tickets were reserved last night and have now been sold by this morning??? My parents were traveling to burry my grandmother who passed away yesterday morning. Aline Bojorque was aware of this. My father is devastated he will not get to say his last goodbye. Keep in mind Aline Bojorque never mentioned the tickets should be purchased immediately but were RESERVED. My parents have also been frequent customers of Happy Tours so to be defrauded by a company you give your business to is evil. Next time you give your business to Happy Tours make sure its not with ALINE BOJORQUE. Or better yet don't do business with them at all.

My mom and my grandfhater bought a package trip to Europe. They visit 5 different countries. They went to the most actrattive places with a guide person, So they could understand the history and the meaning of each place they went. After that I start buying every Ticket I need to. I fly at least twice a year to Central America, and their prices help me to save some money! I really recommend their service! :D

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This is the best company by far to book a Car…

This is the best company by far to book a car rental. I have been using this page for over 4 years now, at least 3 times a year when I travel to the USA for business. I have never had a problem when choosing one of the major rent-a-car companies in the US through this page, and their prices are always very competitive. You normally pickup your car at the airport desk. I used to do it through Hotwire and Economycarrentals.com which also manage competitive quotes, and are very trusted as well, but I always get a better price with Happy Tours, and they include a full insurance package (LDW, LSI, Third party liability, etc), GPS for a reasonable additional amount, and best of all, you never pay a dime upfront with them. You pay all at the Rent-a-Car counter (Alamo, Budget, Dollar, Thrifty, Hertz) when you pickup you vehicle. I will gladly recommend them to anyone!!

Date of experience : January 28, 2022

I got the best deal ever when I booked…

I got the best deal ever when I booked a Chev Suburban. Happy Tours provided the booking with Dollar and it went like a dream. Would recommend them to anyone.

Date of experience : May 10, 2018

The website is a sham gives you a…

The website is a sham gives you a reservation, without all the things written

Date of experience : April 12, 2018

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Anyone used Happy Tours [happytoursusa.com] to rent a car? - California Forum

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Anyone used Happy Tours [happytoursusa.com] to rent a car?

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This post was determined to be inappropriate by the Tripadvisor community and has been removed.

Other Aussie visitors have had success using http://www.TravelJigsaw.com.au It's one of the options from http://www.RentalCars.com (formerly CarHire3000.) I think you can even call them directly if you have requests or questions.

The two other big 3rd party companies we hear about are http://www.usrentacar.co.uk and http://www.drive-usa.com As long as you tick the box for your home country, I think you have lots of options.

But no, I haven't heard of HappyTours. Perhaps someone on the multi-state Road Trips forum has heard of them.

Road Trips tripadvisor.com/ShowForum-g1-i12567-Road_Trips.html

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Ronna McDaniel, TV News and the Trump Problem

The former republican national committee chairwoman was hired by nbc and then let go after an outcry..

This transcript was created using speech recognition software. While it has been reviewed by human transcribers, it may contain errors. Please review the episode audio before quoting from this transcript and email [email protected] with any questions.

From “The New York Times,” I’m Michael Barbaro. This is “The Daily.”

[MUSIC PLAYING]

Today, the saga of Ronna McDaniel and NBC and what it reveals about the state of television news headed into the 2024 presidential race. Jim Rutenberg, a “Times” writer at large, is our guest.

It’s Monday, April 1.

Jim, NBC News just went through a very public, a very searing drama over the past week, that we wanted you to make sense of in your unique capacity as a longtime media and political reporter at “The Times.” This is your sweet spot. You were, I believe, born to dissect this story for us.

Oh, brother.

Well, on the one hand, this is a very small moment for a major network like NBC. They hire, as a contributor, not an anchor, not a correspondent, as a contributor, Ronna McDaniel, the former RNC chairwoman. It blows up in a mini scandal at the network.

But to me, it represents a much larger issue that’s been there since that moment Donald J. Trump took his shiny gold escalator down to announce his presidential run in 2015. This struggle by the news media to figure out, especially on television, how do we capture him, cover him for all of his lies, all the challenges he poses to Democratic norms, yet not alienate some 74, 75 million American voters who still follow him, still believe in him, and still want to hear his reality reflected in the news that they’re listening to?

Right. Which is about as gnarly a conundrum as anyone has ever dealt with in the news media.

Well, it’s proven so far unsolvable.

Well, let’s use the story of what actually happened with Ronna McDaniel and NBC to illustrate your point. And I think that means describing precisely what happened in this situation.

The story starts out so simply. It’s such a basic thing that television networks do. As elections get underway, they want people who will reflect the two parties.

They want talking heads. They want insiders. They want them on their payroll so they can rely on them whenever they need them. And they want them to be high level so they can speak with great knowledge about the two major candidates.

Right. And rather than needing to beg these people to come on their show at 6 o’clock, when they might be busy and it’s not their full-time job, they go off and they basically put them on retainer for a bunch of money.

Yeah. And in this case, here’s this perfect scenario because quite recently, Ronna McDaniel, the chairwoman of the Republican National Committee through the Trump era, most of it, is now out on the market. She’s actually recently been forced out of the party. And all the networks are interested because here’s the consummate insider from Trump world ready to get snatched up under contract for the next election and can really represent this movement that they’ve been trying to capture.

So NBC’S key news executives move pretty aggressively, pretty swiftly, and they sign her up for a $300,000 a year contributor’s contract.

Nice money if you can get it.

Not at millions of dollars that they pay their anchors, but a very nice contract. I’ll take it. You’ll take it. In the eyes of NBC execs she was perfect because she can be on “Meet the Press” as a panelist. She can help as they figure out some of their coverage. They have 24 hours a day to fill and here’s an official from the RNC. You can almost imagine the question that would be asked to her. It’s 10:00 PM on election night. Ronna, what are the Trump people thinking right now? They’re looking at the same numbers you are.

That was good, but that’s exactly it. And we all know it, right? This is television in our current era.

So last Friday, NBC makes what should be a routine announcement, but one they’re very proud of, that they’ve hired Ronna McDaniel. And in a statement, they say it couldn’t be a more important moment to have a voice like Ronna’s on the team. So all’s good, right? Except for there’s a fly in the ointment.

Because it turns out that Ronna McDaniel has been slated to appear on “Meet the Press,” not as a paid NBC contributor, but as a former recently ousted RNC chair with the “Meet The Press” host, Kristen Welker, who’s preparing to have a real tough interview with Ronna McDaniel. Because of course, Ronna McDaniel was chair of the party and at Trump’s side as he tried to refuse his election loss. So this was supposed to be a showdown interview.

From NBC News in Washington, the longest-running show in television history. This is “Meet The Press” with Kristen Welker.

And here, all of a sudden, Kristin Welker is thrown for a loop.

In full disclosure to our viewers, this interview was scheduled weeks before it was announced that McDaniel would become a paid NBC News contributor.

Because now, she’s actually interviewing a member of the family who’s on the same payroll.

Right. Suddenly, she’s interviewing a colleague.

This will be a news interview, and I was not involved in her hiring.

So what happens during the interview?

So Welker is prepared for a tough interview, and that’s exactly what she does.

Can you say, as you sit here today, did Joe Biden win the election fair and square?

He won. He’s the legitimate president.

Did he win fair and square?

Fair and square, he won. It’s certified. It’s done.

She presses her on the key question that a lot of Republicans get asked these days — do you accept Joe Biden was the winner of the election?

But, I do think, Kristen —

Ronna, why has it taken you until now to say that? Why has it taken you until now to be able to say that?

I’m going to push back a little.

McDaniel gets defensive at times.

Because I do think it’s fair to say there were problems in 2020. And to say that does not mean he’s not the legitimate president.

But, Ronna, when you say that, it suggests that there was something wrong with the election. And you know that the election was the most heavily scrutinized. Chris Krebs —

It’s a really combative interview.

I want to turn now to your actions in the aftermath of the 2020 election.

And Welker actually really does go deeply into McDaniel’s record in those weeks before January 6.

On November 17, you and Donald Trump were recorded pushing two Republican Michigan election officials not to certify the results of the election. And on the call —

For instance, she presses McDaniel on McDaniel’s role in an attempt to convince a couple county commissioner level canvassers in Michigan to not certify Biden’s victory.

Our call that night was to say, are you OK? Vote your conscience. Not pushing them to do anything.

McDaniel says, look, I was just telling them to vote their conscience. They should do whatever they think is right.

But you said, do not sign it. If you can go home tonight, do not sign it. How can people read that as anything other than a pressure campaign?

And Welker’s not going to just let her off the hook. Welker presses her on Trump’s own comments about January 6 and Trump’s efforts recently to gloss over some of the violence, and to say that those who have been arrested, he’ll free them.

Do you support that?

I want to be very clear. The violence that happened on January 6 is unacceptable.

And this is a frankly fascinating moment because you can hear McDaniel starting to, if not quite reverse some of her positions, though in some cases she does that, at least really soften her language. It’s almost as if she’s switching uniforms from the RNC one to an NBC one or almost like breaking from a role she was playing.

Ronna, why not speak out earlier? Why just speak out about that now?

When you’re the RNC chair, you kind of take one for the whole team, right? Now, I get to be a little bit more myself.

She says, hey, you know what? Sometimes as RNC chair, you just have to take it for the team sometimes.

Right. What she’s really saying is I did things as chairwoman of the Republican National committee that now that I no longer have that job, I can candidly say, I wished I hadn’t done, which is very honest. But it’s also another way of saying I’m two faced, or I was playing a part.

Ronna McDaniel, thank you very much for being here this morning.

Then something extraordinary happens. And I have to say, I’ve never seen a moment like this in decades of watching television news and covering television news.

Welcome back. The panel is here. Chuck Todd, NBC News chief political analyst.

Welker brings her regular panel on, including Chuck Todd, now the senior NBC political analyst.

Chuck, let’s dive right in. What were your takeaways?

And he launches right into what he calls —

Look, let me deal with the elephant in the room.

The elephant being this hiring of McDaniel.

I think our bosses owe you an apology for putting you in this situation.

And he proceeds, on NBC’S air, to lace into management for, as he describes it, putting Welker in this crazy awkward position.

Because I don’t know what to believe. She is now a paid contributor by NBC News. I have no idea whether any answer she gave to you was because she didn’t want to mess up her contract.

And Todd is very hung up on this idea that when she was speaking for the party, she would say one thing. And now that she’s on the payroll at NBC, she’s saying another thing.

She has credibility issues that she still has to deal with. Is she speaking for herself, or is she speaking on behalf of who’s paying her?

Todd is basically saying, how are we supposed to know which one to believe.

What can we believe?

It is important for this network and for always to have a wide aperture. Having ideological diversity on this panel is something I prided myself on.

And what he’s effectively saying is that his bosses should have never hired her in this capacity.

I understand the motivation, but this execution, I think, was poor.

Someone said to me last night we live in complicated times. Thank you guys for being here. I really appreciate it.

Now, let’s just note here, this isn’t just any player at NBC. Chuck Todd is obviously a major news name at the network. And him doing this appears to just open the floodgates across the entire NBC News brand, especially on its sister cable network, MSNBC.

And where I said I’d never seen anything like what I saw on “Meet the Press” that morning, I’d never seen anything like this either. Because now, the entire MSNBC lineup is in open rebellion. I mean, from the minute that the sun comes up. There is Joe Scarborough and Mika Brzezinski.

We weren’t asked our opinion of the hiring. But if we were, we would have strongly objected to it.

They’re on fire over this.

believe NBC News should seek out conservative Republican voices, but it should be conservative Republicans, not a person who used her position of power to be an anti-democracy election denier.

But it rolls out across the entire schedule.

Because Ronna McDaniel has been a major peddler of the big lie.

The fact that Ms. McDaniel is on the payroll at NBC News, to me that is inexplicable. I mean, you wouldn’t hire a mobster to work at a DA’s office.

Rachel Maddow devotes an entire half hour.

It’s not about just being associated with Donald Trump and his time in the Republican Party. It’s not even about lying or not lying. It’s about our system of government.

Thumbing their noses at our bosses and basically accusing them of abetting a traitorous figure in American history. I mean, just extraordinary stuff. It’s television history.

And let’s face it, we journalists, our bosses, we can be seen as crybabies, and we’re paid complaining. Yeah, that’s what we’re paid to do. But in this case, the NBC executives cannot ignore this, because in the outcry, there’s a very clear point that they’re all making. Ronna McDaniel is not just a voice from the other side. She was a fundamental part of Trump’s efforts to deny his election loss.

This is not inviting the other side. This is someone who’s on the wrong side —

Of history.

Of history, of these moments that we’ve covered and are still covering.

And I think it’s fair to say that at this point, everyone understands that Ronna McDaniel’s time at NBC News is going to be very short lived. Yeah, basically, after all this, the executives at NBC have to face facts it’s over. And on Tuesday night, they release a statement to the staff saying as much.

They don’t cite the questions about red lines or what Ronna McDaniel represented or didn’t represent. They just say we need to have a unified newsroom. We want cohesion. This isn’t working.

I think in the end, she was a paid contributor for four days.

Yeah, one of the shortest tenures in television news history. And look, in one respect, by their standards, this is kind of a pretty small contract, a few hundred thousand dollars they may have to pay out. But it was way more costly because they hired her. They brought her on board because they wanted to appeal to these tens of millions of Americans who still love Donald J. Trump.

And what happens now is that this entire thing is blown up in their face, and those very same people now see a network that, in their view, in the view of Republicans across the country, this network will not accept any Republicans. So it becomes more about that. And Fox News, NBC’S longtime rival, goes wall to wall with this.

Now, NBC News just caved to the breathless demands from their far left, frankly, emotionally unhinged host.

I mean, I had it on my desk all day. And every minute I looked at that screen, it was pounding on these liberals at NBC News driving this Republican out.

It’s the shortest tenure in TV history, I think. But why? Well, because she supports Donald Trump, period.

So in a way, this leaves NBC worse off with that Trump Republican audience they had wanted to court than maybe even they were before. It’s like a boomerang with a grenade on it.

Yeah, it completely explodes in their face. And that’s why to me, the whole episode is so representative of this eight-year conundrum for the news media, especially on television. They still haven’t been able to crack the code for how to handle the Trump movement, the Trump candidacy, and what it has wrought on the American political system and American journalism.

We’ll be right back.

Jim, put into context this painful episode of NBC into that larger conundrum you just diagnosed that the media has faced when it comes to Trump.

Well, Michael, it’s been there from the very beginning, from the very beginning of his political rise. The media was on this kind of seesaw. They go back and forth over how to cover him. Sometimes they want to cover him quite aggressively because he’s such a challenging candidate. He was bursting so many norms.

But at other times, there was this instinct to understand his appeal, for the same reason. He’s such an unusual candidate. So there was a great desire to really understand his voters. And frankly, to speak to his voters, because they’re part of the audience. And we all lived it, right?

But just let me take you back anyway because everything’s fresh again with perspective. And so if you go back, let’s look at when he first ran. The networks, if you recall, saw him as almost like a novelty candidate.

He was going to spice up what was expected to be a boring campaign between the usual suspects. And he was a ratings magnet. And the networks, they just couldn’t get enough of it. And they allowed him, at times, to really shatter their own norms.

Welcome back to “Meet the Press,” sir.

Good morning, Chuck.

Good morning. Let me start —

He was able to just call into the studio and riff with the likes of George Stephanopoulos and Chuck Todd.

What does it have to do with Hillary?

She can’t talk about me because nobody respects women more than Donald Trump.

And CNN gave him a lot of unmitigated airtime, if you recall during the campaign. They would run the press conferences.

It’s the largest winery on the East Coast. I own it 100 percent.

And let him promote his Trump steaks and his Trump wine.

Trump steaks. Where are the steaks? Do we have steaks?

I mean, it got that crazy. But again, the ratings were huge. And then he wins. And because they had previously given him all that airtime, they’ve, in retrospect, sort of given him a political gift, and more than that now have a journalistic imperative to really address him in a different way, to cover him as they would have covered any other candidate, which, let’s face it, they weren’t doing initially. So there’s this extra motivation to make up for lost ground and maybe for some journalistic omissions.

Right. Kind of correct for the lack of a rigorous journalistic filter in the campaign.

Exactly. And the big thing that this will be remembered for is we’re going to call a lie a lie.

I don’t want to sugarcoat this because facts matter, and the fact is President Trump lies.

Trump lies. We’re going to say it’s a lie.

And I think we can’t just mince around it because they are lies. And so we need to call them what they are.

We’re no longer going to use euphemisms or looser language we’re. Going to call it for what it is.

Trump lies in tweets. He spreads false information at rallies. He lies when he doesn’t need to. He lies when the truth is more than enough for him.

CNN was running chyrons. They would fact check Trump and call lies lies on the screen while Trump is talking. They were challenging Trump to his face —

One of the statements that you made in the tail end of the campaign in the midterms that —

Here we go.

That — well, if you don’t mind, Mr. President, that this caravan was an invasion.

— in these crazy press conferences —

They’re are hundreds of miles away, though. They’re hundreds and hundreds of miles away. That’s not an invasion.

Honestly, I think you should let me run the country. You run CNN. And if you did it well, your ratings —

Well, let me ask — if I may ask one other question. Mr. President, if I may ask another question. Are you worried —

That’s enough. That’s enough.

And Trump is giving it right back.

I tell you what, CNN should be ashamed of itself having you working for them. You are a rude, terrible person. You shouldn’t be working for CNN.

Very combative.

So this was this incredibly fraught moment for the American press. You’ve got tens of millions of Trump supporters seeing what’s really basic fact checking. These look like attacks to Trump supporters. Trump, in turn, is calling the press, the reporters are enemies of the people. So it’s a terrible dynamic.

And when January 6 happens, it’s so obviously out of control. And what the traditional press that follows, traditional journalistic rules has to do is make it clear that the claims that Trump is making about a stolen election are just so abjectly false that they don’t warrant a single minute of real consideration once the reporting has been done to show how false they are. And I think that American journalism really emerged from that feeling strongly about its own values and its own place in society.

But then there’s still tens of millions of Trump voters, and they don’t feel so good about the coverage. And they don’t agree that January 6 was an insurrection. And so we enter yet another period, where the press is going to have to now maybe rethink some things.

In what way?

Well, there’s a kind of quiet period after January 6. Trump is off of social media. The smoke is literally dissipating from the air in Washington. And news executives are kind of standing there on the proverbial battlefield, taking a new look at their situation.

And they’re seeing that in this clearer light, they’ve got some new problems, perhaps none more important for their entire business models than that their ratings are quickly crashing. And part of that diminishment is that a huge part of the country, that Trump-loving part of the audience, is really now severed from him from their coverage.

They see the press as actually, in some cases, being complicit in stealing an election. And so these news executives, again, especially on television, which is so ratings dependent, they’ve got a problem. So after presumably learning all these lessons about journalism and how to confront power, there’s a first subtle and then much less subtle rethinking.

Maybe we need to pull back from that approach. And maybe we need to take some new lessons and switch it up a little bit and reverse some of what we did. And one of the best examples of this is none other than CNN.

It had come under new management, was being led by a guy named Chris Licht, a veteran of cable news, but also Stephen Colbert’s late night show in his last job. And his new job under this new management is we’re going to recalibrate a little bit. So Chris Licht proceeds to try to bring the network back to the center.

And how does he do that?

Well, we see some key personalities who represented the Trump combat era start losing air time and some of them lose their jobs. There’s talk of, we want more Republicans on the air. There was a famous magazine article about Chris Licht’s balancing act here.

And Chris Licht says to a reporter, Tim Alberta of the “Atlantic” magazine, look, a lot in the media, including at his own network, quote unquote, “put on a jersey, took a side.” They took a side. And he says, I think we understand that jersey cannot go back on him. Because he says in the end of the day, by the way, it didn’t even work. We didn’t change anyone’s mind.

He’s saying that confrontational approach that defined the four years Trump was in office, that was a reaction to the feeling that TV news had failed to properly treat Trump with sufficient skepticism, that that actually was a failure both of journalism and of the TV news business. Is that what he’s saying?

Yeah. On the business side, it’s easier call, right? You want a bigger audience, and you’re not getting the bigger audience. But he’s making a journalistic argument as well that if the job is to convey the truth and take it to the people, and they take that into account as they make their own voting decisions and formulate their own opinions about American politics, if tens of millions of people who do believe that election was stolen are completely tuning you out because now they see you as a political combatant, you’re not achieving your ultimate goal as a journalist.

And what does Licht’s “don’t put a jersey back on” approach look like on CNN for its viewers?

Well, It didn’t look good. People might remember this, but the most glaring example —

Please welcome, the front runner for the Republican nomination for president, Donald Trump.

— was when he held a town hall meeting featuring Donald J. Trump, now candidate Trump, before an audience packed with Trump’s fans.

You look at what happened during that election. Unless you’re a very stupid person, you see what happens. A lot of the people —

Trump let loose a string of falsehoods.

Most people understand what happened. It was a rigged election.

The audience is pro-Trump audience, was cheering him on.

Are you ready? Are you ready? Can I talk?

Yeah, what’s your answer?

Can I? Do you mind?

I would like for you to answer the question.

OK. It’s very simple to answer.

That’s why I asked it.

It’s very simple. You’re a nasty person, I’ll tell you that.

And during, the CNN anchor hosting this, Kaitlan Collins, on CNN’s own air, it was a disaster.

It felt like a callback to the unlearned lessons of 2016.

Yeah. And in this case, CNN’s staff was up in arms.

Big shakeup in the cable news industry as CNN makes another change at the top.

Chris Licht is officially out at CNN after a chaotic run as chairman and CEO.

And Chris Licht didn’t survive it.

The chief executive’s departure comes as he faced criticism in recent weeks after the network hosted a town hall with Donald Trump and the network’s ratings started to drop.

But I want to say that the CNN leadership still, even after that, as they brought new leadership in, said, this is still the path we’re going to go on. Maybe that didn’t work out, but we’re still here. This is still what we have to do.

Right. And this idea is very much in the water of TV news, that this is the right overall direction.

Yeah. This is, by no means, isolated to CNN. This is throughout the traditional news business. These conversations are happening everywhere. But CNN was living it at that point.

And this, of course, is how we get to NBC deciding to hire Ronna McDaniel.

Right. Because they’re picking up — right where that conversation leaves off, they’re having the same conversation. But for NBC, you could argue this tension between journalistic values and audience. It’s even more pressing. Because even though MSNBC is a niche cable network, NBC News is part of an old-fashioned broadcast network. It’s on television stations throughout the country.

And in fact, those networks, they still have 6:30 newscasts. And believe it or not, millions of people still watch those every night. Maybe not as many as they used to, but there’s still some six or seven million people tuning in to nightly news. That’s important.

Right. We should say that kind of number is sometimes double or triple that of the cable news prime time shows that get all the attention.

On their best nights. So this is big business still. And that business is based on broad — it’s called broadcast for a reason. That’s based on broad audiences. So NBC had a business imperative, and they argue they had a journalistic imperative.

So given all of that, Jim, I think the big messy question here is, when it comes to NBC, did they make a tactical error around hiring the wrong Republican which blew up? Or did they make an even larger error in thinking that the way you handle Trump and his supporters is to work this hard to reach them, when they might not even be reachable?

The best way to answer that question is to tell you what they’re saying right now, NBC management. What the management saying is, yes, this was a tactical error. This was clearly the wrong Republican. We get it.

But they’re saying, we are going to — and they said this in their statement, announcing that they were severing ties with McDaniel. They said, we’re going to redouble our efforts to represent a broad spectrum of the American votership. And that’s what they meant was that we’re going to still try to reach these Trump voters with people who can relate to them and they can relate to.

But the question is, how do you even do that when so many of his supporters believe a lie? How is NBC, how is CNN, how are any of these TV networks, if they have decided that this is their mission, how are they supposed to speak to people who believe something fundamentally untrue as a core part of their political identity?

That’s the catch-22. How do you get that Trump movement person who’s also an insider, when the litmus test to be an insider in the Trump movement is to believe in the denialism or at least say you do? So that’s a real journalistic problem. And the thing that we haven’t really touched here is, what are these networks doing day in and day out?

They’re not producing reported pieces, which I think it’s a little easier. You just report the news. You go out into the world. You talk to people, and then you present it to the world as a nuanced portrait of the country. This thing is true. This thing is false. Again, in many cases, pretty straightforward. But their bread and butter is talking heads. It’s live. It’s not edited. It’s not that much reported.

So their whole business model especially, again, on cable, which has 24 hours to fill, is talking heads. And if you want the perspective from the Trump movement, journalistically, especially when it comes to denialism, but when it comes to some other major subjects in American life, you’re walking into a place where they’re going to say things that aren’t true, that don’t pass your journalistic standards, the most basic standards of journalism.

Right. So you’re saying if TV sticks with this model, the kind of low cost, lots of talk approach to news, then they are going to have to solve the riddle of who to bring on, who represents Trump’s America if they want that audience. And now they’ve got this red line that they’ve established, that that person can’t be someone who denies the 2020 election reality. But like you just said, that’s the litmus test for being in Trump’s orbit.

So this doesn’t really look like a conundrum. This looks like a bit of a crisis for TV news because it may end up meaning that they can’t hire that person that they need for this model, which means that perhaps a network like NBC does need to wave goodbye to a big segment of these viewers and these eyeballs who support Trump.

I mean, on the one hand, they are not ready to do that, and they would never concede that that’s something they’re ready to do. The problem is barring some kind of change in their news model, there’s no solution to this.

But why bar changes to their news model, I guess, is the question. Because over the years, it’s gotten more and more expensive to produce news, the news that I’m talking about, like recorded packages and what we refer to as reporting. Just go out and report the news.

Don’t gab about it. Just what’s going on, what’s true, what’s false. That’s actually very expensive in television. And they don’t have the kind of money they used to have. So the talking heads is their way to do programming at a level where they can afford it.

They do some packages. “60 Minutes” still does incredible work. NBC does packages, but the lion’s share of what they do is what we’re talking about. And that’s not going to change because the economics aren’t there.

So then a final option, of course, to borrow something Chris Licht said, is that a network like NBC perhaps doesn’t put a jersey on, but accepts the reality that a lot of the world sees them wearing a jersey.

Yeah. I mean, nobody wants to be seen as wearing a jersey in our business. No one wants to be wearing a jersey on our business. But maybe what they really have to accept is that we’re just sticking to the true facts, and that may look like we’re wearing a jersey, but we’re not. And that may, at times, look like it’s lining up more with the Democrats, but we’re not.

If Trump is lying about a stolen election, that’s not siding against him. That’s siding for the truth, and that’s what we’re doing. Easier said than done. And I don’t think any of these concepts are new.

I think there have been attempts to do that, but it’s the world they’re in. And it’s the only option they really have. We’re going to tell you the truth, even if it means that we’re going to lose a big part of the country.

Well, Jim, thank you very much.

Thank you, Michael.

Here’s what else you need to know today.

[PROTESTERS CHANTING]

Over the weekend, thousands of protesters took to the streets of Tel Aviv and Jerusalem in some of the largest domestic demonstrations against the government of Prime Minister Benjamin Netanyahu since Israel invaded Gaza in the fall.

[NON-ENGLISH SPEECH]

Some of the protesters called on Netanyahu to reach a cease fire deal that would free the hostages taken by Hamas on October 7. Others called for early elections that would remove Netanyahu from office.

During a news conference on Sunday, Netanyahu rejected calls for early elections, saying they would paralyze his government at a crucial moment in the war.

Today’s episode was produced by Rob Szypko, Rikki Novetsky, and Alex Stern, with help from Stella Tan.

It was edited by Brendan Klinkenberg with help from Rachel Quester and Paige Cowett. Contains original music by Marion Lozano, Dan Powell, and Rowan Niemisto and was engineered by Chris Wood. Our theme music is by Jim Brunberg and Ben Landsverk of Wonderly.

That’s it for “The Daily.” I’m Michael Barbaro. See you tomorrow.

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• March 26, 2024   •   29:13 The United States vs. the iPhone
• March 25, 2024   •   25:59 A Terrorist Attack in Russia
• March 24, 2024   •   21:39 The Sunday Read: ‘My Goldendoodle Spent a Week at Some Luxury Dog ‘Hotels.’ I Tagged Along.’
• March 22, 2024   •   35:30 Chuck Schumer on His Campaign to Oust Israel’s Leader
• March 21, 2024   •   27:18 The Caitlin Clark Phenomenon
• March 20, 2024   •   25:58 The Bombshell Case That Will Transform the Housing Market
• March 19, 2024   •   27:29 Trump’s Plan to Take Away Biden’s Biggest Advantage

Hosted by Michael Barbaro

Featuring Jim Rutenberg

Produced by Rob Szypko ,  Rikki Novetsky and Alex Stern

With Stella Tan

Edited by Brendan Klinkenberg ,  Rachel Quester and Paige Cowett

Original music by Marion Lozano ,  Dan Powell and Rowan Niemisto

Engineered by Chris Wood

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Ronna McDaniel’s time at NBC was short. The former Republican National Committee chairwoman was hired as an on-air political commentator but released just days later after an on-air revolt by the network’s leading stars.

Jim Rutenberg, a writer at large for The Times, discusses the saga and what it might reveal about the state of television news heading into the 2024 presidential race.

On today’s episode

Jim Rutenberg , a writer at large for The New York Times.

Background reading

Ms. McDaniel’s appointment had been immediately criticized by reporters at the network and by viewers on social media.

The former Republican Party leader tried to downplay her role in efforts to overturn the 2020 election. A review of the record shows she was involved in some key episodes .

There are a lot of ways to listen to The Daily. Here’s how.

We aim to make transcripts available the next workday after an episode’s publication. You can find them at the top of the page.

The Daily is made by Rachel Quester, Lynsea Garrison, Clare Toeniskoetter, Paige Cowett, Michael Simon Johnson, Brad Fisher, Chris Wood, Jessica Cheung, Stella Tan, Alexandra Leigh Young, Lisa Chow, Eric Krupke, Marc Georges, Luke Vander Ploeg, M.J. Davis Lin, Dan Powell, Sydney Harper, Mike Benoist, Liz O. Baylen, Asthaa Chaturvedi, Rachelle Bonja, Diana Nguyen, Marion Lozano, Corey Schreppel, Rob Szypko, Elisheba Ittoop, Mooj Zadie, Patricia Willens, Rowan Niemisto, Jody Becker, Rikki Novetsky, John Ketchum, Nina Feldman, Will Reid, Carlos Prieto, Ben Calhoun, Susan Lee, Lexie Diao, Mary Wilson, Alex Stern, Dan Farrell, Sophia Lanman, Shannon Lin, Diane Wong, Devon Taylor, Alyssa Moxley, Summer Thomad, Olivia Natt, Daniel Ramirez and Brendan Klinkenberg.

Our theme music is by Jim Brunberg and Ben Landsverk of Wonderly. Special thanks to Sam Dolnick, Paula Szuchman, Lisa Tobin, Larissa Anderson, Julia Simon, Sofia Milan, Mahima Chablani, Elizabeth Davis-Moorer, Jeffrey Miranda, Renan Borelli, Maddy Masiello, Isabella Anderson and Nina Lassam.

Jim Rutenberg is a writer at large for The Times and The New York Times Magazine and writes most often about media and politics. More about Jim Rutenberg

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