my journey macy's

For more information on What is Macy's, Star Rewards click here

To view full benefits and sign up visit us at: macys.com/p/credit-service/benefits/

If you don’t have an online account:

Go to macys.com/mystarrewards and choose: Create an account

• Create an account by filling in the information requested
• Add your Star Rewards membership by selecting the Already a member? option and answering the questions that appear:
• If you have a Macy's Card, you'll need to add your Macy's Credit Card or Macy's American Express® Card information to your Macy's Account
• If you are a Bronze member, you will need to enter the phone number and birthday associated with your membership

If you have an online account:

• Go to macys.com/mystarrewards and log in with your email and password
• If you have a Macy's Card, you'll need to add your Macy's Credit Card or Macy's American Express® Card information to your Account.

Earning Your Points

• Star Reward members earn points when they shop at Macy’s, macys.com, and Macy’s Backstage (except on Gift Cards, services & fees). Members also earn extra points during Star Money Bonus Days on top of the rewards earned every day when shopping with a Macy’s Bronze membership or Macy’s Credit Card.
• Once 1,000 points are accumulated, you will receive $10 in Star Money, which can be redeemed any way you want (except Gift Cards, services & fees). You can track your points at macys.com/mystarrewards (to view your points, you must create an account and add your Star Rewards membership to your Wallet). Star Money is valid for 30 days.
• Upcoming Star Money Bonus Days can be found here: macys.com/starmoney
• For more details, see Terms & Conditions

Receiving Your Points

• When shopping in-store at Macy's and Macy's Backstage, points will be issued immediately after your purchase is complete. For macys.com orders, phone orders (placed via Customer Service), or items shipped to you from a different Macy’s location when shopping at a Macy's store, your points will be issued when the order ships.
• If you purchase an item during pre-sale, your points will be issued once the purchase is final. For purchases of any item that will be delivered (i.e. furniture, mattresses, etc.), your points will be issued when the order is delivered and accepted.
• Once you earn enough points to receive $10 in Star Money, you will be notified by email (if you are signed up to receive emails from Macy’s). If shopping in-store, you will receive a notice printed on your Macy's receipt. Star Money will also automatically appear in your macys.com Wallet.
• Star Money can be used immediately after it is issued. It is valid for 30 days after issuance.
• The Star Rewards program consists of four different loyalty statuses: Bronze, Silver, Gold & Platinum.
• If you do not have a Macy's Credit Card, then you are eligible for Bronze status. For Macy's Credit Cardholders, new Cards are opened with Silver status. Cardholder Status is based on your annual Macy’s Credit Card purchases at Macy’s.

Upgrading to the next status

• Macy's Star Rewards program is available to everyone even without a Macy's Credit card; non-cardholders will be Bronze status. To attain Silver status, open a Macy's Credit Card (subject to credit approval). All new Macy's credit card holders are provided at Silver status.
• To attain Gold status, spend between $500-$1,199 at Macy's with your Macy's Credit Card in a calendar year. To upgrade to Platinum status, spend $1,200 or more at Macy's with your Macy's Credit Card. You will automatically upgrade to Gold or Platinum 7 days after meeting the purchase requirement, assuming your returns do not bring you below the qualifying purchase requirement.
• Once you have upgraded, you will maintain status (unless you advance to a higher status) for the remainder of the current year. On January 1st of each year, we will review your purchase history at Macy’s on your Macy’s Credit Card to determine your initial status for the new calendar year.

Cardholder Star Rewards

Status is based on the below net qualifying purchase amounts at Macy's on your Macy's Credit Card within a calendar year

• Bronze Status: Free for All Members
• Silver Status: $1.00 - $499.99
• Gold Status: $500.00 - $1,199.99
• Platinum Status: $1,200.00 +

See Macy's Star Rewards Terms & Conditions for details.

• You can easily check your Star Rewards points and how close you are to your next Star Money reward at macys.com/mystarrewards .
• To track your points, you must create an Account and add your Star Rewards Bronze membership or your Macy’s Credit Card to your Wallet.
• Star Rewards - Yes, your points expire if your Macy’s Credit Card is closed or you don't make a qualifying purchase for 12 consecutive months on your Macy's Credit Card or with your Star Rewards membership.
• Star Money - Yes, Star Money will expire 30 days after it is issued. You can check the expiration date of your Star Money rewards at macys.com/mystarrewards or when you check out with your Macy's Credit Card. Once your Star Money expires, it will automatically disappear from your Wallet.
• If you use Star Money on a purchase and then make a return, the portion of your return paid for with Star Money will be refunded to you in the form of a Macy’s Happy Returns Gift Card or Merchandise Only Certificate
• When you return a purchase, the points earned on that item will be removed from your outstanding points balance.
• If you do not have sufficient points to accommodate the returned purchase, any outstanding Star Money will be reduced by 1¢ per point. If all your points and Star Money are eliminated, we may reduce the value of your returned purchase by 1¢ per point.
• We apologize for any frustration you may be having with your Macy's Star Rewards. We want to ensure you are receiving the full benefits of the program and want the opportunity to review and correct any issues or concerns you may be having.
• If you feel that you have missing rewards, inaccurate rewards, or are unable to use rewards that are still valid please click to chat with a colleague or call Macy's Customer Service
• Please verify your rewards balance has not been impacted by a return or is 30 days past the issue date. Customer service may need receipt and order numbers provided for a dispute.
• Macy's cardholders earn on every purchase. Customers without a Macy's Card can enroll in the Bronze level in-store, online or through Macy's mobile app to begin earning points on every purchase plus unlock rewards.
• Yes, you must make a Qualifying Purchase with your Macy's Credit Card to have the purchase count towards your status.
• This information pertains to Wedding & Gift Registry only
• If you would like to know how many Registry Star Rewards you have earned with your registry up to date, please contact our Celebrations Team at Wedding & Gift Registry Email or call 800-568-8865
• If you are looking for more information on what is Registry Star Rewards and how to enroll, click here
• With the reinvention of Star Rewards, Macy’s has created a loyalty program that makes it simple for our customers to earn on every purchase, regardless of how they pay. While we have made the decision to sunset our Thanks For Sharing program in 2020, customers can participate in Star Rewards for free to earn and redeem rewards, enjoy special benefits – including Star Money Bonus Days, where customers can earn bonus points toward Star Money even faster – perks and offers including extra savings, and a birthday surprise.  Macy’s also remains committed to giving back and regularly reviews our programs to drive engagement and impact in our local communities. To learn more about our efforts, please visit macys.com/macysgives .
• You can read more about the Macy's Star Rewards Terms & Conditions here.

• Cast & crew

Macy's Journey

A 6 minute Flash animation about a girl/cat who sets a out to deliver a letter and encounters some obstacles along the way. Will she finally deliver the letter? A 6 minute Flash animation about a girl/cat who sets a out to deliver a letter and encounters some obstacles along the way. Will she finally deliver the letter? A 6 minute Flash animation about a girl/cat who sets a out to deliver a letter and encounters some obstacles along the way. Will she finally deliver the letter?

• Eva Nordholt

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• July 13, 2012 (United States)
• United States
• See more company credits at IMDbPro

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• Runtime 7 minutes

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Macy’s CEO credits “customer journey mapping” as the foundation of their turnaround

One year into his role as ceo, jeffrey gennette has attributed macy's limited turnaround so far to a renewed focus on the customer and has doubled down in that area significantly by testing and then scaling out a range of new capabilities and experiences..

Macy’s CEO Jeffrey Gennette opened ShopTalk , the annual retail industry conference last week. His message focused on how Macy’s digitally-driven turnaround was fueled by Customer Journey Mapping .

Macy’s results in the fourth quarter of 2017 were up nearly two percent from the prior year, the first year-over-year increase in Macy’s financial results in 11 quarters. It was in the context of that turnaround that Gennette began his presentation.  “It’s an exciting time to be in retail, it’s also one of the most competitive environments we’ve ever seen. Consumers have more choice than ever, and they are in control.” He offered his recommendation for success to the conference of over 8,000 attendees, “As retailers, each of us need to define our reason to exist and make the changes necessary to better compete.”

Gennette emphasized that despite the fact that over half of all Americans shop at Macy’s at least once a year, their distribution centers ship over one million packages a day during peak season and that the Macy’s Thanksgiving Day Parade is the third most watched event on television (behind only the Academy Awards and the Super Bowl), Macy’s heritage isn’t going to be enough to guarantee success.  He acknowledged that 2015 and 2017 were extremely tough times for Macy’s. “We were losing market share, losing customers. The customers we did have were spending less. Our strategy wasn’t working, and we needed to reboot.”

Customer journey mapping

In response to these challenges, Macy’s turned to customer journey mapping as a key strategy to understand the customer and what her current experience was at every stage of the journey.

Gennette described, “We did a forensic mapping of customer journey. We looked at every step of the way.” The results were sobering. “There were things that she [the customer] did love about Macy’s, but there were things that she didn’t. We had created major pain points all along the journey.”

Industry-wide, there are many “points of pain” in almost every retail consumer journey from parking, to store navigation, to checkout. Many retailers view these typical retail customer pain points as unavoidable, but Gennette and his team saw an opportunity to drive a strategy for differentiation, “What we heard from customers was a wake-up call. We broke down our journey. At each step we identified what was working and what wasn’t.  This led us to the creation and launch of our North Star Strategy.”

Macy’s used the customer research to create a customer persona , identifying both key characteristics about the Macy’s customer, her priorities and her point of view. As Gennette described, “She is the main character in our story.”  She is an optimist; she wants to be inspired; she wants fashion; she wants value, and she wants a great experience.

Gennette and his team also studied how their customer views online channels vs brick and mortar, “She doesn’t look at Macys.com and the store as separate brands. She expects the human touch and the power of convenience and technology.”

Their research underscored the critical role mobile plays in retail, “More often than not the phone is the entry point for our brand.  Our app is one of our key flagship stores and it needs to have the same creativity as the window at our store in Herald Square in New York.”

According to Gennette, Macy’s made the key distinction that it is not in the commodity business, but rather is in the experience business, and committed itself to giving their customer what she wants.” 

Macy’s prioritized major new initiatives targeted at key customer pain points as well as areas that were the strongest drivers of revenue and margin.

Checking out

Macy’s research showed that Checkout process is the primary pain point for the customer. In response, Macy’s has been piloting a mobile-driven approach to self-checkout called Scan-Pay-Go. The customer can scan barcodes on products with their phone (via the Macy’s App ), pay within the app with a credit card or mobile payment provider, and can then “Go” to a special counter where security tags will be removed. Since this process still requires associates, it will remain to be seen whether it significantly reduces wait time, however Gennette reports that it has been successful in pilot mode and will be rolling out to all Macy’s stores by the end of the year. Macy’s is also working on new steps to make “buy online, pick up in store” more streamlined and efficient.

Increasing selection

Macy’s is adapting their merchandising strategy for the digital age, to address the identified pain point of department stores being “a sea of sameness.”   Macy’s will be doubling their online assortment (where shelf space is not a constraint) and increasing proprietary product in store from 29% to 40% over the next two years.

Furniture visualization

Gennette announced that Macy’s will be expanding its pilot of a virtual reality solution to enable customers to overcome the pain point of being able to visualize Macy’s furniture assortment in their own homes, in terms of size and décor matching.  He described this as a practical application of VR that has been proven to drive sales in a “high margin category.”

Simplifying pricing

A major point of pain that Macy’s customer research quantified was what Gennette termed “Macy’s math gymnastics,” relating to promotions and coupons.  Shoppers are often presented with 20% off coupons for products already offered at 30% off with an additional 15% off for new Macy’s card holders. Attempting to even approximately calculate the final price requires quite a bit of mental effort.  Gennette sympathized, “We have some customers who are very attracted to Macy’s coupons but we need to make it easier, and the phone plays a key role.”  Presumably we can expect both simpler discounting strategies as well as tools to allow customers to check prices from their mobile devices.

One year into his role as CEO, Gennette has attributed Macy’s limited turnaround so far to a renewed focus on the customer and has doubled down in that area significantly by testing and then scaling out a range of new capabilities and experiences.  Macy’s laser-like focus on pain points in the customer journey , and its pursuit of remedies for these pain points, is indicative of the type of organizational change that can drive short- and long-term success.

[Disclosure: Unrelated to the content of this story, Macy’s is a client of the author’s company The Innovation Loft. ]

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Macy’s Hiring Process: Job Application, Interviews, and Employment

The hiring process at Macy’s involves various stages, including the job application and interview processes that you must complete successfully to gain employment with the Company.

Please, read on:

Macy’s Company Overview

Macy’s, known as R.H Macy & Co originally, is a very large department store chain founded by Rowland Hussey Macy in the year 1858.

Macy founded three other dry goods store as well, but Macy’s was the only establishment that sprung up successfully.

During the initial existence of the store, very little sales were made, and much revenue wasn’t generated.

Currently, the company is one of the largest department stores in the United States, when it comes to retail sales.

A very large number of Macy’s stores are scattered all over U.S., and even beyond.

Furthermore, it generates billions of dollars annually and more than a hundred thousand employees are gainfully employed in the company.

The Macy’s Hiring Process

To be employed at Macy’s, you have to begin your journey into their hiring process and complete the procedure successfully by undergoing the following stages:

• The Job Application

You need to first apply for a job to get an entry into the hiring process. Macy’s recommends and prefers an online application, rather than walking into one of the stores to get a paper application.

Search and select the preferred job on the company’s career portal . After choosing the specific position, a new page will come up to provide you with detailed information about the responsibilities and criteria needed for the job.

There is usually a highlighted “Apply Now” button. Quickly click on it to continue. As an applicant that hasn’t applied for a job at Macy’s before, you will need to create an account/profile, which will enable you complete the application process and then monitor the application’s progress later on.

To create this account/profile, there is a black “Create a new account” highlighted button that you should click.

After that, some instructions will appear on the page, correctly follow them to create your account and then send your job application successfully.

2. Interview Process

After submitting the online application, you will have to experience a waiting period for several weeks after which you will be invited for an interview.

An interview can only come up if your resume which you submitted during the application has been reviewed by the hiring team and considered suitable for the position as well.

You will be asked to come to a store location that is not too far from where you reside, so you can be interviewed in person.

You are likely to be interviewed by the hiring manager, who will talk to you to examine if you are the appropriate candidate for the position.

During the Macy’s interview, the hiring manager will ask lots of questions, which might include:

• Give me an exceptional reason why you want to work for our company?
• I’d like to hear from your own description of an excellent customer service?
• What is the most appropriate manner to handle a customer who’s upset?
• What do you love most about fashion?
• Do you wish to ask me anything?

Furthermore, the interview is a tool used by Macy’s to search for individuals who can be devoted and committed in working towards the company’s goals.

People who are capable of looking for creative solutions to resolving work-related issues have a tendency of getting hired after the interview.

It is advised to be very prepared for this interview.

Here are some helpful tips that you might need use when making preparations:

• Make sure you take extra copies of your resume and reference letters, as well as ID, which proves you are right to work in the U.S. when going for the interview. This is highly recommended.
• Before the interview date, prepare some intelligent questions, which you might ask the interviewer.
• Arrive early for the interview. Being late to an interview typically says you have no interest in the job.
• Dress in appropriate attire for the interview, perhaps a corporate outfit.

3. Hearing from Macy’s after the Interview

As an applicant, after you have completed your interview with the hiring manager, getting a response from the hiring team strongly depends on the position you are applying for.

There are some applicants that have been employed on the spot during an interview. This can be as a result of their roles or how they performed in the interview.

Moreover, the Macy’s hiring team usually ensures that they respond to an applicant not more than a month after the interview.

4. Orientation and Training Process

Once you have been hired at Macy’s, it is very necessary that you undergo the company’s orientation and training process.

This will get you prepared and fit to function in your position. Based on your role, you are likely to be trained using a Computer Based Training (CBT), including on floor training, so you can have a full understanding how Macy’s operates.

Aside from this training, expect an orientation that will clearly educate you about Macy’s policies, culture, and typical daily life working at the company.

Macy’s Jobs and Careers

At Macy’s, there are plenty of roles that you can apply for. However, the company is known for accepting applications for the following positions:

• Merchandise Handler: This employee has the responsibility to set up the display, clothing racks, and shelving. Offering logistics for retail employees and moving weighty objects are included in this employee’s responsibilities.
• Counter sales associate: This employee knows all about the fashion accessories such as necklaces, earrings, and watches, as well as health and beauty products, in order to attend to customers who want to purchase any of these products.
• Sales supervisor: This employee is usually assigned to specific areas, and his/her major responsibility is to increase sales. Monitoring and teaching sales personnel to improve selling habits is part of a sale supervisor’s duties as well.
• Receiving team lead: This employee is responsible for accepting and processing all merchandise that enter and leave the building, including maintaining the store’s merchandise.

What to Expect Working at Macy’s

As an applicant who is preparing to work at Macy’s, you should know it is fun dealing with varieties of the company’s products.

You will be able to learn new and trending things about fashion and retail generally.

The company has a great culture, and co-workers are friendly, easy going, and supportive.

There is opportunity for career advancement, and you will definitely receive good wages.

However, some Macy’s personnel normally complain about dealing with rude customers every day and not being appreciated for hard work and long working hours.

Depending on your role or the department you work at, there might be lots of duties to be performed daily.

The various career opportunities and jobs provided by Macy’s are pretty exceptional, unlike what happens at most retail companies.

By just taking a brief look around any website of Macy’s, you will understand how the company can positively affect your career.

This article has provided a guide that will help applicants in submitting their online job applications and complete the Macy’s hiring process successfully.

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