international luxury travel market (iltm) asia pacific

What’s trending in luxury travel? Just back from: ILTM Asia Pacific

The luxury travel category has needed to significantly adapt in recent times. Returning from the International Luxury Travel Market (ILTM) in Singapore, Luxury Travel’s Editor, Katrina Holden, shares the trends emerging in luxury travel right now.

It was in early March, 2020 when I flew back into Sydney after travelling on assignment as a freelance writer to Botswana and Zambia with global luxury tour operators, Abercrombie & Kent. Within days, Australia, like most of the world, was in lockdown with our borders slammed shut for an extended period that none of us could have ever predicted.

The tourism segment was of course one of the most severely affected industries by the pandemic. It was, at times, heartbreaking to see livelihoods and businesses collapse amid the uncertainty.

Yet, it has been truly encouraging to witness the resilience as luxury travel operators have dusted themselves off to return to the business of bringing travellers unforgettable travel experiences and moments.

In Singapore last week for the annual International Luxury Travel Market , Asia Pacific, there was a buzzing enthusiasm as fellow travel professionals convened, face-to-face, to dissect the latest trends and shifts in the luxury travel market.

The ‘great pause’ has ironically, but undoubtedly, gifted many operators with the opportunity to thoroughly reassess and, where necessary, map out a new path and offering that will return luxury travellers once more to some of the world’s most alluring destinations – but in a way that involves a significant increase in responsible, respectful, sustainable and more authentic travel experiences.

Key trends in luxury travel

At the opening night of ITLM, Portfolio Director of ILTM, Alison Gilmore, shared the results of a survey conducted by affluent research specialists Altiant, taken from 500 wealthy APAC travellers from six countries.

Both the survey, and two days of presentations to the travel media, revealed a number of distinct trends emerging. They include:

Flying less often but staying in destinations longer

The survey revealed that wealthy APAC travellers are also much more likely to want to fly less often and stay somewhere for longer (50%), and to take holidays which last longer than a week (45%).

The Australians surveyed nominated Australia, New Zealand and the USA as their top, preferred destinations.

The survey showed 50% prefer longer holidays with an emphasis on slow, recuperative travel vs only 19% in favour of fast, whistle-stop breaks. Almost half also prefer holidays to new venues/experiences (48%), trips which last a week or longer (45%), are single-destination (43%) and which enable exploration of the local area (40%).

Wellness travel

The data also showed a clear preference for taking relaxing/ slower holidays rather than more active ones (61% vs 17%), with wellness travel predicted to continue to rise.

Health and wellness travel prior to the pandemic was valued at $4.9 trillion by the Global Wellness Institute. Its value has fallen slightly to $4.4 trillion in 2020, but following the stress of the past two years and an increased desire to live a healthy lifestyle, three in five affluent APAC travellers now say that health and wellness is a significant factor when planning a trip.

Sustainability and giving back

Many have suggested that the travel industry needs to do much better in a post-Covid world to acknowledge the continuing climate crisis. The survey showed that 31% say that sustainability/environmental protection is important in their travel considerations; while 48% are planning to take more sustainable/eco-friendly trips in the future.

The importance of luxury travel advisors

Up to 92% of wealthy APAC travellers said they plan to use travel agents for at least some of their holiday bookings over the next year, given the uncertainty in travel conditions and the increased need to call on the expertise of a well-informed, luxury travel advisor.

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ILTM Asia Pacific 2023 Highlights The Present And Future Of Luxury Travel

Kenneth tan.

At the start of the International Luxury Travel Market (ILTM) Asia Pacific 2023, ILTM Portfolio Director Alison Gilmore revealed some findings in their latest Buzz vs Reality study which was centred on the Chinese market. Only 18 per cent of its travellers preferred domestic travel, with the overwhelming majority opting to make up for lost time with international destinations, given the duration of lockdowns which they have endured. The survey of Chinese travellers also discovered Japan, France and USA as the top travel destinations. What was perhaps more of a surprise is how quickly the attitudes to luxury travel has reverted to the mean; 82 per cent preferred to book holidays in advance versus spontaneous getaways, and an overwhelming 93 per cent of travellers chose to have a relaxing vacation versus seven per cent for active travel. Not surprisingly, the re-entry of the Chinese travellers in the orbit of international luxury travel dominated conversations across the floor at ILTM 2023, and this phenomenon was also reflected in the exhibitor mix which welcomed back Hong Kong-based Rosewood, Shangri-La Group and Mandarin Oriental, among some key global hospitality chains who had to take a hiatus from the previous edition. 

Over four days of the ILTM programme, 500 exhibitors from 45 countries participated, while over 500 buyers (57 per cent new to the event) from over 25 countries attended, all of whom represent the Asia Pacific outbound segment. Across the exhibition floor, the heavyweights of luxury travel rolled out the red carpet, offering specialised insights into how they have further and finely tuned their products and experiences to cater for an ever-discerning class of travellers. 

Leading the way was Marriott International Luxury Brands, whose regional survey of the new generation of travellers unearthed the tribe of ‘Native Explorers’ – affluent millennials and Gen Z travellers who enjoy moving between continents and unsurprisingly ranking Japan as their top destination. “Globally, we’re seeing an undeniable shift among travellers towards more meaningful, one-of-a-kind experiences in both new and familiar destinations. This is particularly evident in Asia Pacific from our findings on Gen Z and Millennials’ travel patterns and behaviours,” comments Bart Buiring, Chief Sales & Marketing Officer, Marriott International Asia Pacific “With young affluent travellers in Asia Pacific gravitating towards under-the-radar holidays and culturally-rich itineraries, we’re expanding our luxury portfolio in the region’s most sought-after destinations like Nara, Sydney and Jiuzhaigou in China with a target of opening 12 properties in 2023 alone.”

Japan features heavily among the 12 new luxury offerings opening in the region in the coming months; The Ritz-Carlton, Fukuoka, Shisui, a Luxury Collection Hotel, Nara and Bulgari Hotel Tokyo while other properties joining the regional portfolio include The Singapore Edition, W Macau – Studio City, W Sydney, JW Marriot Hotel Xi’an, JW Marriott Jeju Resort & Spa and JW Marriott Goa as well as Rissai Valley, a Ritz-Carlton Reserve where 87 private villas command views of the snowy Minshan mountain range, with the resort set within a 72,000-hectar nature reserve. 

For the LVMH-owned Belmond, which continually celebrates accolades for its hotels including the very recent La Liste World’s Best Hotel 2023 for Hotel Cipriani, A Belmond Hotel, Venice, its market leadership and organisational knowledge in trains is adeptly reflected in a slew of offerings; an homage to murder mystery on The British Pullman with a host of enigmatic characters and  the Royal Scotsman’s three-night Ultimate Whisky Odyssey through Scotland’s rugged landscapes with Dr Bill Lumsden and Charles MacLean, two giants of the Scotch industry. For Gary Franklin, Vice President for Trains & Cruises at Belmond, this devotion to customer experience is continually at the forefront of innovation. Of course, some of the old ways are still the best like looking out the window.  “When you travel on the Venice Simplon-Orient-Express, there is a big brass lever in each of the cabins. And when you pull that a window comes down, and the outside world comes in – you can smell the countryside, the fields, what’s growing. And on the train and at every moment, the view is always changing as you share conversations with your fellow traveller.” 

Hyatt International’s stratospheric growth over the years can be seen in its number; 399 hotels in 2009, to 1,263 for 2022 and projected to exceed 1,500 hotels by year 2025. Some of these numbers have been fuelled by acquisitions such as Miraval in 2017, Two Roads Hospitality (2018), Apple Leisure Group (2021) and this year, the Dream Hotel Group as well as the Mr & Mrs Smith platform with its access to boutique and luxury escapes. In Asia Pacific, its growing footprint in luxury travel is heralded by 33 new hotels in the region last year.This year, new properties include the Andaz properties in Pattaya Jomtien Beach, Nanjing, Macau as well as Hotel Toranamon Hills flagged under The Unbound Collection by Hyatt and situated near the Imperial Palace. Closer to Malaysia, the 2024 entry of the 232-room Park Hyatt Kuala Lumpur on the top 17 floors of Merdeka 118 – the world’s second tallest building – will usher in the most luxurious reference of Hyatt International’s properties in the country.

Small Luxury Hotels (SLH) announced that beyond the 551 hotels has gone live, 10 more are in implementation. Continuing from its full year of 2022 with 61 hotels signed in 2022 (21 in APAC), it has, to date, signed 23 new hotels in 2023 (nine in APAC). Demand for luxury travel is in trend with Average Daily Rate (ADR) up by 35 per cent. Its DNA, with an average number of rooms at 50 keys to match ‘independently minded travellers’ with ‘independently minded hotels’ is now manifested in a campaign called “Hotels as Characterful as You” where travellers are paired with hotels exhibiting the preferences of these unique personalities. Among its new properties for the year are; Nobu Marrakech (the first Nobu on the African continent) and the two-room Fiji hotel where the sell is really one accommodation, one island. And in other news, SLH’s eco-friendly Considerate Collection has grown from an initial 21 hotels last year to 54 hotels, all the while adding greater stringency to its vetting of hotel that qualify for the Considerate Collection flag. 

For family-owned Rocco Forte, one of the oldest European hotel groups dating back to The Savoy café outside of Fife in Scotland in 1911, its new development for 2023 is its entry into real estate with the theatrical Verdura Resort in Sicily. Meanwhile, its continual effort to create impressively unique experiences within its properties has resulted in a slew of cool and quirky offerings; The Macallan Legacy experience where you are choppered to the distillery from The Balmoral in Edinburgh – a Rocco Forte hotel, an Emilio Pucci suite in Florence, the Sir Paul Smith suite in London with a wall reminiscent of the one that the fashion designer has in his own house, and the new Nijinsky presidential suite in Rome, where you can also sign up to open the Vatican’s doors at dawn with the papal residence’s key keeper. 

IHG, the second largest luxury lifestyle operator globally, announced a whopping 90 InterContinental properties in the pipeline, adding to a current 210. At its Singapore flagship, it also rolled out the all-day butler service for suite guests desiring greater personalisation. At a cocktail event held at InterContinental Singapore, a delicious spread of canapes inspired by global IHG properties showcased genmaicha-infused ivory mousse and grilled unagi inspired by Kimpton Shinjuku Tokyo, king prawns in pastella and truffle zucchini rolls inspired by InterContinental Rome Ambasciatori Palace, fresh scallop tartare by Carlton Cannes, A Regent Hotel and Irish lamb loin satay with pineapple skewers representing Hotel Indigo Kuala Lumpur On The Park. In his speech, Rajit Sukumaran IHG’s MD for South-east Asia and Korea credited the end-to-end evolution for the group’s brands which has resulted in the exciting anticipation of Regent properties in Cannes, Hong Kong, Shanghai, Santa Monica, Bali, Kuala Lumpur and Kyoto. New Six Senses properties in Rome, London and New York join the fray, as do 35 new InterContinental properties in familiar places such as Bangkok and also off piste locations such as New Caledonia. Perhaps the most nostalgic announcement that evening for Malaysians is the redevelopment of the iconic Penang Mutiara as an InterContinental property, poised to open its doors in 2025. 

Langham Hospitality Group – on its biggest expansion in the past decade – acknowledged the recent challenging times but pronounced itself back on track and, in the same breath, celebrating the first-year anniversary of The Langham Jakarta. A new indoor-outdoor bar has been announced for this property which is rapidly becoming the centre of social and business events in inner Jakarta. The Langham Gold Coast, which offers serviced apartments – also new and recently online – has reinvented the neighbourhood’s skyline as the first major hospitality project on this strip in the past 30 years. A sneak peek of The Langham Venice – currently under construction and slated for a 2026 opening – represents the chain’s first hotel in Italy, located on Murano island and a 10-minute water taxi ride from St. Mark’s Square, and comes with its own dedicated club lounge for guests from the square. In Seattle, the Kengo Kuma-designed property is a short walk from Puget Sound, captures the aesthetics of the Pacific Northwest. And finally, the upcoming The Langham at Diriyah, Riyadh’s version of Champs Elyesees, will offer 200 suites and rooms with the upcoming opera hall as its neighbour. 

Lucy Werner, Chief Commercial Officer of Rosewood opened her presentation at ILTM this year – the first time since 2019 – and spoke of the hotel chain’s new openings; Sao Paulo (first Rosewood in South America) housed in a former maternity hospital, and strictly sustainable by eschewing single-use plastics and utilising almost exclusively renewable energy. The 150-room Kona Village, A Rosewood Resort, which opened on July 1, blends native Hawaiian and Polynesian history, and features a spa where guests walk across lava fields, making it an “irresistible” location for the brand to raise its flag. Rosewood Munich with a high suite count is another one on the cards. Overall, Rosewood’s portfolio plan is to add 50 hotels in the next five years, adding to the 30 already open. “Over the next year or two, Europe is a core focus, with seven more to open by 2025, with a key consideration in restoring iconic destinations to house its hotels.” Coming up next year will be Rosewood Amsterdam, and Schloss Fuschl in Salzburg. 

For Mandarin Oriental Hotel Group, the year that is and will be features some pretty phenomenal additions; a nine-bedroom villa in Bali and a total of 20 exclusive homes where guests will be accorded the quintessential experience that Mandarin Oriental provides. For 2023, the stable expands with a residential project in New York and four destinations (Zurich, Muscat, Costa Navarino in Greece) and Mandarin Oriental Mayfair which sits in the historical Hanover Square, offering 50 guestrooms and 77 private residences and slated for an autumnal opening.

One of the most dynamic hotel groups in the scene, Minor Hotels, announced new offerings with Anantara Plaza Nice where you may walk in the footsteps of Picasso and Coco Chanel. The Anantara Convento di Amalfi Grand Hotel lets you take a tour with a Cistercian monk on the famed Paths of the Gods.  The Anantara Naiadi Palazzo Rome, built over old Roman baths, lets you see its preserved ruins in the hotel basement, Anantara Grand Amsterdam offers dining at the tulip fields (with the hotel’s own buttery gold tulips being a feature),and Anantara The Marker Dublin Hotel is set in Ireland’s Silicon Valley where one partakes in whisky tastings by the docklands. In Asia, a total of 15 Anantara hotels are opening with the coming months, among them; Koh Yao Yai, Ubud in Bali, Jaipur as well as new offerings such as the ultra-private two-bedroom accommodations at  Qasr Al Sarab Desert Resort by Anantara starting at US$17,500 per night, bundled with helicopter travel, falconry, and stargazing while perched on your own sand dune.

In the 13 years since its launch, Marina Bay Sands continues to astound as a luxury hospitality destination. At ILTM, a breakfast at the rooftop Spago Bar & Lounge by Wolfgang Puck was the start of a journey into the wonders of a US$1 billion reinvestment programme by the destination to set a modernist tone for hospitality in the new era. Most impressively are its ultra-luxe suites, which offer marbled bars, cocktail trolleys, gold chinoiserie-patterned armoires and sprawling bathrooms. A revolving series of programmes from music and live entertainment to wellness-led sessions gives way to 21 days of glamour in October with fashion activities and programmes taking centre stage all around Marina Bay Sands.

The enigmatic Four Seasons, a single hospitality brand with 126 properties around the world, has been racking up accolades including in the F&B scene with 32 Michelin stars spread across 25 restaurants around the world (half of which are found in the Asia Pacific region). Those heading for summer sun at the San Domenico Four Seasons in Taormina (of The White Lotus fame) will be able to splash into a Dolce & Gabbana-branded pool. Four Seasons fans can also make a beeline for Rabat scheduled to open end this year with Suzhou and Dalian next on the list. The Four Seasons Yacht is also on track to launch in 2025 while the current season sees the Four Seasons Explorer heading to the tranquil marine haven of Palau, located in the midst of UNESCO World Heritage Islands. 

At Singapore’s Grand Dame Raffles Singapore, breakfast with Accor offered a glimpse into the stratospheric future of Raffles Hotels & Resorts with incredible new properties unveiled. The Raffles Europejski Warsaw sees 150 Polish artists coming together to provide the fascinating artistic soul of the hotel, while Raffles Instanbul – the only hotel in the city to have been awarded the Forbes Travel Guide Five-Star two years in a row – offers a fascinating blend of European and Asian perspectives. At the Raffles London, the Chef Patron of three-star Mirazur, Mauro Colagreco, dishes his magic while Raffles Bali advocates slow travel in a post-pandemic world where rejuvenation comes with a full engagement of the senses. At Raffles Udaipur, the 21-acre private island hotel has become increasingly popular for destination weddings , with its tranquil grounds and swish rooms framed by the majestic vistas of Rajasthan (rates for a 3D/2N bookout start at four crore plus taxes, approximately RM2.2millon). This year will also see the autumn opening of Raffles Boston in the city’s Back Bay neighbourhood with an anticipated Long Bar and chef George Mendes return to his New England roots at the hotel’s fine-dine Amar. Meanwhile the Raffles at Galaxy Macau boasts 450 suites, a phalanx of 100 butlers (the most of any Raffles property) and is slated for an opening on August 16. 

Also getting in on the luxury travel action at ILTM 2023 were respective tourism boards with France, Japan National Tourism Organisation, Korea Tourism Organisation and Visit Portugal among the many. Korea Tourism, with its meteoric rise from the world riding its Hallyu wave, introduces its newer luxury offerings; the Conrad Seoul with 180-degree views of the Han River and one of the largest suites in its category, the Four Seasons Hotel Seoul with palace views from its executive suite, Sofitel Ambassador Seoul Hotel with its magical sunsets and the meditative Rakkojae Hanok Collection in the Bukchon Village, boasting old-world charm and harmony with nature. 

For Japan National Tourism Organisation (JNTO), its refocus on luxury travel is offered in the Japanese culture of seasonal changes, a concept of impermanence coveyed by wabi sabi “simple and elegant patina of age” and ichi-go ichi-e : “every now is unique.” A resource to help travellers navigate the many unique Japanese experiences may be found in their dedicated website . Visit Portugal, with the oldest borders in Europe and 900 years of history, naturally had plenty to show and tell with fairy tale Sintra and the unique wine cask-shaped hotels in the Duoro Valley. With 26.5 million visitors in 2022 and EUR21.1 billion in tourism receipts, the country has seen an almost complete recovery at just 2.3 per cent below 2019 and an encouraging 84.3 per cent compared with 2021. 

ILTM 2023 also saw the emergence of Artyzen – a ten-year-old home-grown lifestyle hotel brand tailored for Gen Z and millennials, currently represented with a portfolio of 13 properties in Beijing, Chongqing, Macau, Shanghai, Zhuhai, Suzhou, Beijing and soon in October this year, Singapore. It announced through its Senior Vice President Peter Wynne, that this year sees a growth period, with a quartet of Artyzen Habitat Openings in 2023.

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ILTM Asia Pacific 2022 packs a luxury travel punch in Singapore

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ILTM Asia Pacific took place in Singapore last week (5 – 8 September 2022) with some 800 attendees returning to participate in the APAC luxury travel event that has not taken place since the pandemic.

Business, networking, education and parties brought the community together over three days and the industry welcomed the return of the show.

Buyers united in their eagerness to do business, to learn what is new and to update themselves for their clients now that the region is back to travelling again.

Launching dedicated research about the region entitled: “Decoding the luxury travel consumer mindset,” Alison Gilmore Portfolio Director ILTM said, “The pandemic has had a fundamental impact on traveller behaviour with some trends accelerating, some slowing down and others stabilising.

“The research surveyed almost 500 validated wealthy APAC travellers from six countries, a reliable barometer of luxury sentiment and habits in 2022”.

The show floor saw many new hosted buyers from across the region as well as new exhibitors all eager to get back to business.

Brent Wallace of SmartFlyer Australia spoke of the energy at the event.

“It’s been amazing – this show has packed a punch. I have not stopped and have seen so many people I didn’t expect to. The energy is amazing and I have got so much out of it.”

Huiting Lim of Uniq Luxe Singapore agreed saying, “It’s been wonderful to reconnect with all our industry partners after so long. ILTM is the best place to meet luxury products that are suitable for our HNW clients.”

Hanny Sutra Yunita of Travelplus Indonesia was a first time buyer at this year’s event and said: “I was very excited about attending. This show is on another level to others. I met so many new products, from new destinations, Ponant Expeditions, Belmond’s luxury trains and the many different regions of Switzerland.”

Ming Tanaporn Owner, World Travel Designer (WTD) Thailand was pleased to be back.

“I first attended in 2019, and it’s nice to be back again. It’s great to have an update of all the new properties that have opened over the past two years and to learn about those opening in the future. I loved seeing the Safari products and Rwanda especially was very interesting. We are expanding our business for clients into safaris so I was able to learn a lot. Our high-net-worth clients are now booking for next year and Europe is also one of their choices.”

Exhibitors heard from the research presented during the ILTM Opening Forum that the future of this region has huge potential for luxury travel brands around the world.

“Many affluent individuals are looking to resume travelling in style with almost half planning to spend more on holidays than preCovid trips,” it quotes.

At the same time, wealthy APAC travellers are also looking to use the services of a travel agent with 92% of those surveyed saying they will be using them over the next year.

Exhibitors were keen to make the most of their appointments with buyers to get their brands recognised once again and to seek those wealthy APAC travellers through their onsite pre-scheduled appointments.

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Victoria Sertic, VP Marketing and Communications for ACCOR in SE Asia , Japan and South Korea who were one of the exhibitors at ILTM APAC said: “We were delighted to witness the return of ILTM Singapore after a two-year hiatus. It was invaluable to meet with key partners across our incredible industry to talk luxury travel – a sector which is roaring back to life.

“Accor is proud to be rapidly expanding its luxury network under renowned brands such as Raffles, Sofitel, Fairmont and Emblems. We look forward to introducing many more flagship addresses across this incredible region.”

Asia Jovanvic-Desir Director APAC, Australia and India Seychelles Tourism Board talked about why the event is important for them.

“ILTM Asia Pacific is a prime opportunity for us and really cost effective. I’ve seen over 30 agents in the short time we are here and had some 60 meetings overall. I managed to update a lot of Australian buyers which helps my business, as I have saved the cost of travelling there right now.

“Meeting the media was also very important as we don’t know them individually, so for us to see journalists from Asia Pacific region and beyond with speed networking meetings, meant we could spread the word about the Seychelles. I can rate this whole experience as mission accomplished”.

David Miro of the Catalan Tourist Board Asia Pacific agreed: “This has been great. Getting back to face-to-face and learning from the buyers again has been wonderful. It’s great to hear that the buyers want and need this event – so important to us as a tourist board here in the region”.

Steve Odell, SVP Managing Director Oceania Cruises , summed up their participation this year.

“We’ve supported ILTM Asia Pacific since the start. There’s a lot of new travel advisors around now and it’s important for us to get our product and brand out there. So ILTM is the key trade show for us in Asia”.

In 2023, ILTM Asia Pacific will take place in Singapore 19 – 22 June.

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ILTM Asia Pacific attracts record attendance amid strong post-lockdown growth

The International Luxury Travel Market (ILTM) Asia Pacific is gearing up for its most significant edition yet, with a record-breaking 650 international buyers set to attend this year’s show at Marina Bay Sands from July 1 to 4, 2024.

Steve O’Loughlin, ILTM’s hosted buyer lead, told  TTG Asia : “This year’s 650 accredited buyers marks a 28 per cent increase from the 2023 edition. Thirty-six per cent of the buyers are from Australia and New Zealand, and for the Chinese market this year, we will host over 100 luxury buyers – this is double the number from 2023.”

Meanwhile, nine per cent of the buyers hail from India, another key region for ILTM.

“India is growing with more airports being built in the next four to five years, (which bodes well for) outbound travel. We need to be ahead of the curve and invite and host buyers dealing with the growing wealth in India,” he added.

This growth signals a robust appetite for travel in the region, reflecting the increasing expenditure on leisure travel plans by outbound travellers.

According to O’Loughlin, buyer selection is meticulous. Using a curated database, ILTM identifies and invites senior decision-makers with proven track records ensuring a high level of industry engagement. To qualify, hosted buyers must have an annual revenue of at least one million pounds (US$1.3 million), emphasising their dealings with High Net Worth Individuals.

Buyers will have 54 pre-scheduled appointments lasting 15 minutes each over the three-day event, and will be able to join in various networking opportunities at the Opening Forum and Closing Party. At this year’s edition, buyers can also expect to meet with more European and Japanese destinations.

“There is more airlift now from Asia-Pacific to Europe, and this is demonstrated by the European hotels who are exhibiting. Inbound travel to Japan is growing beyond belief, and consumers are now looking at other prefectures such as Okinawa,” O’Loughlin explained.

Other notable exhibitors include Los Angeles Tourism (a significant new attendee), Edition Hotels returning after three years, Banyan Tree, Wilderness Safaris, Avalon Waterways, and Uniworld.

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ILTM Asia Pacific returns with a vengeance in June 2023

Leading regional luxury travel event will reveal the latest ILTM Buzz v Reality research: Decoding the Luxury Traveller’s Mindset; Spotlight China.

With less than 3 months until the region’s leading luxury travel event takes place, ILTM Asia Pacific is set to reach pre-pandemic levels of attendance with an expected 1000 delegates looking to gather at Marina Bay Sands , Singapore on June 19 – 22.

This year’s edition sees a myriad of business opportunities for international and regional luxury travel brands and destinations alike, with over 450 select luxury travel advisors from across the region looking to connect with over 450 luxury travel providers. As well as pre-scheduled meetings programmes on the show floor, the three days will include an abundance of networking prospects across Singapore. In addition, a curated, exclusive VIP media programme of events for 35 of the most influential international and regional luxury travel media will also run concurrently.

The most productive luxury travel agents representing the region’s highest net worth of clients will be hosted at the event by ILTM in Singapore – 44% will be new to the trade show this year; the majority (60%) will be from Australasia, while 9% come from South-East Asia, 8% from China, 7% from India and Hong Kong, 6% from Taiwan, and 3% from Japan.

The show has also already seen confirmation from smaller, independent luxury travel suppliers such as ÀNI Private Resorts – the world’s first collection of exclusive and all-inclusive private resorts, Jawakara – a new, high-end family friendly and multigenerational Maldives island, and Angama – a stunning new safari lodge in Kenya. Established brands such as Rosewood Hotels and Resorts, Hyatt Hotels & Resorts, Four Seasons Hotels and Resorts, Marriott International Luxury Brands, IHG Hotels & Resorts and Mandarin Oriental Hotel Group will be present, as well as XO Private, Preferred Hotels, Small Luxury Hotels of the World and Leading Hotels of the World who will be showcasing many of their member hotels. Attendees can tour several international destinations across the show floor with Fiji, Italy, Portugal and Korea all committing to attend.

Alison Gilmore , Director of ILTM Portfolio with RX Global, comments: “ ILTM Asia Pacific will bring new levels of travel expertise and boundless energy. The success of ILTM is not just the appointments on the show-floor, but the many different opportunities to meet, connect, network and build relationships – often officially and informally.”

Another highlight will be the results of the latest ILTM research undertaken in collaboration with research specialist Altiant, to be launched during the event’s Opening Forum, held at the Ritz Carlton Millenia Singapore. “Decoding the Luxury Traveller’s Mindset; Spotlight China” is the third edition of ILTM’s research series ‘Buzz versus Reality’ and will provide valuable and actionable insights for all attendees.

This new report focuses on the recent and planned travel behaviours of wealthy Chinese travellers, producing deep dive data on their intentions toward travel, their expectations related to luxury travel experiences, and their use of travel agents, with the aim to separate fact from fiction when it comes to luxury travel trends.

Ms Gilmore continues: “The last three years have seen the travel industry confronted by unique and unprecedented challenges, giving way to predictions, opinions, and forecasts. And as China moves out of a prolonged period of lockdown the travel industry needs to understand which trends are being reflected and which are mere speculation.”

Theodore Koumelis

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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ILTM Cannes

02. - 05. December 2024 | International trade fair for luxury travel

Organized annually, ILTM Cannes is hosted by the renowned organizer Reed Exhibitions Ltd. This company has an excellent reputation for organizing high-level events and focuses on exclusive travel destinations and offers.

The fair showcases a selection of the world's most exclusive travel destinations and offers luxurious accommodations, a variety of transportation options, adventure travel, and specialized travel services. It targets a sophisticated audience, including affluent clients from France and Europe who are looking for unique holiday and travel experiences. Exclusivity is key, as only invited guests are allowed to participate.

Highlights of the fair include personal conversations with tour operators, the introduction of new and exciting destinations, and an impressive selection of luxury products and services. The fair experience is enriched by various networking events, lectures, seminars with leading experts, and parties.

The International Luxury Travel Market (ILTM) series also takes place in other countries, including ILTM Latin America, ILTM North America, ILTM Africa, ILTM Arabia, and ILTM Asia Pacific. Each of these events aims to connect local luxury travel providers with global luxury travel buyers.

Overall, ILTM Cannes offers an exclusive platform that provides exhibitors and visitors with first-class travel opportunities and premium services. It is an outstanding event that highlights the best of the travel industry and opens new perspectives in the luxury travel segment.

The ILTM will take place on 4 days from Monday, 02. December to Thursday, 05. December 2024 in Cannes.

Audience: publicly accessible

Cycle: annually

Local time: 02:30 h (UTC +02:00)

Fair location:

for trade fair date in Cannes

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• 04. - 07. December 2023
• 05. - 08. December 2022
• 06. - 09. December 2021
• 02. - 05. December 2019
• 03. - 06. December 2018
• 04. - 07. December 2017
• 05. - 08. December 2016
• 30 Nov. - 03 Dec. 2015
• 01. - 04. December 2014

Downtown Cannes: 1.70 km in a straight line

Trade Fairs in Cannes

Product groups: accommodations, air travel, airport services, cruises, event management, hotel deals, hotel services, luxury hotels, luxury travel, spa vacation, tours, travel services, …

• Tourist Industry

Disclaimer: No responsibility is taken for the correctness of this information. Errors and alterations excepted! Fair dates and exhibition sites are subject to change by the respective trade fair organiser.

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Where does the ILTM taking place? The ILTM fair takes place in Cannes, at the Palais des Festivals.

When is the ILTM taking place? Visit the ILTM from 02. - 05. December 2024.

How often does the ILTM take place? The ILTM takes place annually.

What kind of fair is the ILTM? The ILTM is an exhibition for Travel, Tourist Industry and Tourism.

• Federal state Provence-Alpes-Côte d'Azur
• Department Alpes-Maritimes
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