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Tourism in Pakistan, Challenges and Opportunities

  • Murad Ahmed MS Management Sciences, Faculty of Management & Sciences, International Islamic University, Islamabad, Pakistan.
  • Shafique Ahmed Ex-visiting Lecturer at H8 Post Graduate College, Islamabad, Pakistan.
  • Riffat Abbas Lecturer, Mohi Ud Din Islamic University, Narian Shreef, Azad Kashmir, Pakistan.

The tourism sector in Pakistan has tremendous potential and is linked to some of the tallest mountains, lakes, and natural sceneries in the country, and it is a well-liked attraction for visitors from both inside and outside the nation. In addition to generating cash, tourism also helps to promote a particular country's culture; hence, it should be seen as an essential component of Pakistan's growth plan. The diversity of its cultures, civilizations, and customs has tragically prevented Pakistan from realising its full tourism potential. To become the most well-liked tourist destination in the world, Pakistan would have to overcome several difficulties in the tourism industry. This essay examines the difficulties the tourism industry faces using research from Pakistan. According to the report, Pakistan's security and counterterrorism issues have negatively impacted travel and tourism. But it is now generally acknowledged that Pakistan is transforming into a welcoming and secure environment for everyone. This essay also includes explanations of suggestions for the tourist industry.

A K Baloch. (2007). ‘Management tourism in Pakistan – a case study of Chitral. Peshawar: Department of Management Sciences, Qurtuba University of Science and Information Technology.

Ali Ahmed & Muhmmad Hassan. (2020). Socioeconomic impact of COVID‐ 19 pandemic: Evidence from rural mountain community in Pakistan. (Journal of Public Affairs.

Ali, S. (2021). COVID-19, Adaptive Capacity and Tourism Governance: The Case of Pakistan's Tourism Industry. Pakistan's Tourism Industry, 4-8.

Arif, &. S. (2019). Tourism problems in Pakistan: An analysis of earlier investigations. WALIA journal, 122-126.

Arshad, I. &. (2018). Pakistan tourism industry and challenges: a review. Asia Pacific Journal of Tourism Research, 121-132.

Arshad, I. &. (2018). Pakistan tourism industry and challenges: a review. Asia Pacific Journal of Tourism Research , 2018, 121-132.

Baker. (2020). Tourism and Terrorism: Terrorists' Threats to Commercial Aviation Safety and Security. london: Emerald Publishing Limited.

Kakar, a. K. (2007). ‘The relation between tourism and employment in Pakistan.’ . karachi: department of applied economics, university of karachi.

Kakar, a. K. (2007). , ‘The relation between tourism and employment in Pakistan.’ . karachi: department of applied economics university of karachi .

Pakistan Statistics of Pakistan. (2003). Pakistan Statistics of Pakistan . Pakistan: Federal Bureau of Statistics Report.

PTDC. (2019). Pakistan Tourism and Development Corporation . Welcome to Pakistan. http://www.tourism.gov.pk/ .

essay on tourism in pakistan pdf

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Managing Tourism in Pakistan

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    The tourism sector in Pakistan has tremendous potential and is linked to some of the tallest mountains, lakes, and natural sceneries in the country, and it is a well-liked attraction for visitors from both inside and outside the nation. In addition to generating cash, tourism also helps to promote a particular country's culture; hence, it should be seen as an essential component of Pakistan's ...

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