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6 Travel Trade Shows to Keep You at the Top of Your Game

August 17, 2018 by Matt Rulis

In the travel industry it’s vital to stay abreast of best practices, current trends, and customer preferences. There’s no better way to keep up with the competition than keeping a close eye on what they’re up to! Travel trade shows offer the chance to do just that, plus network, generate leads, and learn about and teach others about opportunities in the global travel market.

1. Global Business Travel Association

Global Business Travel Association (GBTA) is one of the biggest business travel expo events on the calendar, with 465 exhibitors and over 7,000 attendees from more than 50 countries.

This event is too good to pass up! But don’t take our word for it…

GBTA notes that 95% of travel buyer attendees say the event influences which suppliers they choose to work with. Seventy percent of buyers say they’re looking for new suppliers at GBTA, and those buyers choose an average of three new suppliers each.

The GBTA event offers a stellar education and speaker lineup every year, ensuring attendees always have something incredible to look forward to:

• Five days of general and education sessions in professional development, including the Global Leadership Program
• Curated speakers and experts in five main topics: the state of the industry, the future of work, sustainability, diversity equity and inclusion, and wellness and balance
• Three-day expo
• More than 100 educational events in both fundamental and advanced tracks, with GTP credits

The 2022 theme was: Reconnect, Reimagine, Recreate, the future of business travel, and 2022 speakers included:

• Lee Palmer Turner, Travel Manager of MGM Studios
• Beth Sullivan, Global Head of Travel for Bank of America
• JoeBen Bevirt, Founder and CEO of Joby Aviation

Previous years’ panels have included:

• Successful Women Leading in Business Travel
• Challenges of Security in Today’s Volatile World
• Turning the Tables – Buyers Take Center Stage
• The Impact of Industry Consolidation on Business Travel

In 2022, the GBTA Expo was held over August 14 to 17 at the San Diego Convention Center . This event is always a stand-out, and attendees and exhibitors are looking forward to bigger and better in 2023!

LEARN MORE:  https://convention.gbta.org/

2. IMEX America in Las Vegas, NV

IMEX America is a big deal in the business meetings sector of the global travel industry. This event is immense, with 2.25 million square feet of exhibition space and more than 2,200 exhibitors from over 190 countries.

IMEX America also includes:

• More than 3,400 buyers and decision-makers from over 130 countries – More than two-thirds of hosted buyers have budgets over $1 million.
• Over 200 education and networking events – These include small-group sessions, expert clinics, research groups, and seminars.
• Previous keynote speakers have included Phil Hansen, Julius Solaris, Kelly McDonald, Michele Gielan, and Paul Smith.
• A free online appointment system to help you schedule meetings and events
• Smart Monday, an IMEX-hosted event for all registered attendees – Smart Monday (October 10) is a day of free education and networking and social events.

In 2022 IMEX America runs from October 11 to 13 at Mandalay Bay in  Las Vegas . The keynote lineup will be revealed any day now, so make sure to keep checking the event website.

LEARN MORE:  https://www.imexamerica.com/

3. World Travel Market in London, UK

The World Travel Market London is one of the world’s biggest international travel industry events, generating around $3.4 billion in business for its 40,000+ attendees and exhibitors. In 2022 the event will showcase the changes that the travel industry has undergone in the last two years and how the new consumer market has reshaped the industry from the ground up. It promises to be a hugely exciting event, full of potential for attendees and exhibitors alike.

In 2022 the World Travel Market London is at the Exhibition Center London from November 7 to 9.

LEARN MORE: https://www.wtm.com/london/en-gb.html

4. Travel & Adventure Show® in Los Angeles, CA

LA’s Travel & Adventure Show is geared towards the world travel and tourism industry. The exhibitors include travel vendors, tour operators, and other customer-facing professionals. For exhibitors, it’s a prime chance to interact with large numbers of consumers and build brand awareness.

The LA Travel & Adventure Show is one of the country’s biggest consumer travel events, with tens of thousands of visitors every year. This travel expo features more than 350 worldwide destinations, and even more vendors. There are also door prizes and giveaways, educational seminars, cultural demonstrations, and other family-friendly activities. And in 2023 some of the world’s best-known travel celebrities will be in attendance, including:

• The Points Guy Brian Kelly
• Peter Greenberg
• Pauline Frommer
• Wendy Alexander

It’s the perfect tourist trap for travel-loving people of all kinds—and a must for consumer-oriented vendors.

The LA Travel & Adventure Show runs from February 18 to 19, 2023 at Los Angeles Convention Center (South Halls JK) in  LA .

For exhibitors looking for opportunities in other parts of the country, don’t forget that The Travel & Adventure Show is itself a traveling show! The full series of events also includes shows in Boston, Chicago, Dallas, Washington D.C., Denver, Atlanta, and New York, plus San Diego and San Francisco. Most are returning in 2023, with dates in the first quarter.

LEARN MORE:  https://travelshows.com/shows/los-angeles/

FULL SHOW SERIES: https://travelshows.com/shows/

5. International Travel Goods Show in Las Vegas, NV

The International Travel Goods Show features over 200 exhibitors and 4,800 attendees from more than 35 countries. It’s the world’s biggest travel products expo, and this makes it  the  place to go for vendors and buyers in the travel merchandise industry. This trade fair is hosted by the Travel Goods Association, which includes manufacturers, distributors, suppliers, and retailers of travel products, consumer and business luggage, and business and travel accessories.

The event features 2,000 product lines and 40,000 products, and every year it sets tones and trends for the travel seasons to come. With products for everyone from solo backpackers to adventure-seekers to tourists and business travelers, this event offers opportunities for travel goods vendors and buyers of all stripes.

The next International Travel Goods Show is scheduled for April 2 to 3 in 2023 at the Las Vegas Convention Center.

LEARN MORE:  http://thetravelgoodsshow.org/

6. U.S. Travel Association’s IPW®

IPW showcases the best of the U.S. and works to strengthen the country’s reputation as a leading travel destination. This event is the U.S.’s biggest inbound travel industry trade expo, resulting in $5.5 billion in travel into the country. It attracts over 6,200 travel professionals, and more than 100,000 business appointments are made at this one event.

Planning is underway for the 2023 event, and if previous events are anything to go by, it will be a big one! Expect thousands of exhibitors and attendees, including domestic and international buyers and travel journalists from over 70 countries and 1,000 travel organizations.

To prepare for the show, exhibitors and attendees can use the IPW Online Marketplace for virtual networking and pre-event research.

The 2023 U.S. Travel Association’s IPW will run from May 20 to 24 at the Henry B. Gonzalez Convention Center in San Antonio, Texas .

Ensure Your Success at Your Next Travel Trade Show!

If you’re exhibiting at any of these travel events, prepare for success by registering early to get your pick of locations on the floor. With an  attention-grabbing exhibit design  and your marketing message perfected, you’ll generate all the leads you can handle!

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What Is A Travel Expo?

A travel expo is a convention that brings together potential travelers with industry experts like travel agents and resort representatives. The general purpose of a travel expo is to educate the consumer on trends, deals and other pertinent travel information, but these events are also great places to meet people who are interested in travel.

Some expos will feature presentations or activities, others will have booths set up and some combine formats. Travel companies attend these events for exposure to new clients and to keep up on the latest industry news, and they often feature "show-only deals." These deals are special rates available to those at the expo. While attending an expo, people have the option to book trips on the spot or they can take information and book trips at a later date. There are people who book trips exclusively through expos for the personal experience and on-the-spot deals.

In addition to meeting with people in the industry, those who attend travel expos usually have the opportunity to win prizes or free trips. The events going on during the expo can be interesting, as well. At the Washington DC Travel & Adventure Show in 2014 attendees had the opportunity to take scuba diving lessons in a pool, scale a rock climbing wall or test out a segway. During that same expo, guests were also able to see exotic cooking demos and cultural performances. 

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While we don't have final details of our 2025 schedule yet, please feel free to review the 2024 schedule below as a reference.

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6 Travel Conferences You Must Attend in 2023 – 2024

After two years of darkened hotel ballrooms and piles of chairs locked up in conference room corners, the lights are finally switching on. The cobwebs have been swept away, experts contacted, and now the digital ads are in full swing. Travel trade shows are back and with them, enormous opportunity.

Travel agent events like conferences connect travel professionals from around the world to share knowledge, meet vendors and create new partnerships. And let’s be honest, it’s about time we abandon our desks and computer screens and see the world.

That said, below are 6 travel agents trade shows and conferences coming up in 2023-2024 to inspire you with exciting new ideas and help you expand your business vision.

1. Adventure Travel World Summit; Hokkaido, Japan

Do you sell adventure? Or are you looking to pivot into that niche?

The Adventure Travel Trade Association (ATTA) sponsors a summit every year for tour operators, travel writers, industry partners and tourism boards who are involved in the adventure travel industry. But it’s much more than a conference. Summit participants join offsite trips in addition to hearing from keynote speakers, maximizing endless networking opportunities, sharing industry information and pitching new story ideas during Media Connect sessions.

The ATTA has already reserved Hokkaido, Japan for September 2023. The event will include adventures into the surrounding wilderness, business meetings and networking opportunities, and time for travel leaders to connect.

2. FITUR 2024; Madrid, Spain

FITUR is an International Tourism Trade Fair organized by IFEMA MADRID. In January 2022, Fitur hosted 600 exhibitors from 107 countries and welcomed over 100,000 visitors. Fitur serves as a meeting place for tourism professionals from around the world. It’s also the leading trade fair for inbound and outbound markets in Latin America.

Fitur targets both mass tourism and niche markets, showcasing new sectors each year as the tourism industry becomes more diverse. It also presents cutting edge technology including artificial intelligence, smart tourist destinations and big data.

Fitur will hold its 44th tourism trade show from January 24th – 28th, 2024. Targeting hotel chains, agencies, tour operators, technological companies, suppliers, transportation and institutions from around the world, Fitur 2024 will focus on how to strengthen post pandemic tourism and how to generate new business opportunities.

3. ITB 2024; Berlin, Germany

ITB takes place at the Berlin ExpoCenter City exhibition center. With more than 10,000 exhibitors, ITB is the largest convention in the travel industry. The convention presents informational stands on countries, destinations, hotels and tourism associations as well as on specialist suppliers, booking systems and transport operators. ITB is a platform for B2B travel industry leaders to meet and network.

ITB’s event will take place in Berlin from March 5th – 7th, 2024. The guest country of ITB 2023 will be Georgia.

4. IPW; San Antonio, Texas

How about a trip to the USA?

US travel exhibitors convene once a year in San Antonio, Texas for the U.S. Travel Association’s IPW international inbound travel trade show. At IPW, US travel exhibitors connect with travel buyers and media from more than 70 countries to share their products and build new business relationships. IPW showcases the American travel industry to its international visitors to promote and increase tourism in the USA.

The U.S. Travel Association’s IPW is the leading international inbound travel trade show. The next convention will take place from May 20th-24th, 2023.

5. ETOA’s Global European Marketplace (GEM); London, UK

For ETOA members only, GEM is ETOA’s annual travel trade event. Not just another tour operators’ event, here tourism suppliers meet new leads and reconnect with existing business contacts. With preset appointments based on business profile and goals, buyers and suppliers meet one-on-one throughout the event.

Participants also attend educational and networking sessions. Close to 400 global and intra-European buyers are invited to GEM’s upcoming event, which will take place from November 2nd – 3rd, 2023 in London, UK.

6. Travel Expo-Travel and Adventure Show

Looking for an excuse to visit a metropolitan center in the USA?

The Travel and Adventure Show is a traveling expo, which will meet in 9 different cities across the USA in 2023 including Chicago, Boston, NY, Washington DC, Los Angeles, Denver, San Francisco, Atlanta and Dallas.

For tour operators, travel agents and tourists alike, the Travel and Adventure Show gives travel companies the opportunity to maximize their marketing and sales by presenting to prescreened audiences. Buyers can obtain the most up-to-date travel and itinerary options, safety protocols directly from the source.

In addition, visitors can attend one or more of the dozens of educational and informational travel workshops that take place throughout the day.

Travel trade shows: are they worth attending?

The last two years wreaked havoc on the travel industry. According to the World Tourism Organization (UNWTO), global tourism experienced its worst year on record in 2020. Destinations worldwide suffered a decrease by one billion in international arrivals as compared to the previous year due to the massive drop in demand and the serious travel restrictions.

But with travel restrictions lifting, the travel industry is returning in full force. According to a recent Pulse survey , 73% of business travelers agree that a general increase in business travel is extremely likely and 62% anticipate an increase in their own business travel compared to 2021.

With demand on the rise, it behooves any travel professional to continue networking, building strategic relationships and marketing their products in person at travel trade shows. If the expense was worth it to you in the past, then now, in the current travel industry, the ROI should prove to be even greater.

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Welcome to America’s Favorite Virtual Travel Shows

Welcome to the #1 Series of Virtual Travel Events in the U.S!

Place your brand in front of over 200,000 travel enthusiasts, 3,000 qualified travel advisors, thousands of travel media, influencers and like-minded travel trade at america’s favorite travel shows., at the travel & adventure shows, you can count on activating your sales and marketing strategies in feeder markets that facilitate both domestic and international travel in ten top u.s. dma’s., america’s favorite travel shows are now america’s favorite virtual travel shows, discover the world of travel, all from the comfort of your home or office, after 16 years and over 100 events, the travel & adventure shows are a time-tested and highly regarded travel marketing opportunity. the live events offer a chance for the top travel brands from around the world and travel consumers and agents, to connect face-toface in top dma’s around the u.s., now, the travel & adventure shows are bringing that priceless interaction to the digital world with the new virtual travel & adventure show series. each event focuses on a different region of the world or travel sector (i.e. cruising, wellness, all-inclusive, etc.) giving all constituents the opportunity to interact within a virtual trade show environment. click below to learn more about how the vtas series will help you reach your travel goals today, discover america’s favorite virtual travel shows.

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Discover travelshows365, about the travel & adventure shows, after 16 years and over 100 events, the travel & adventure show series has connected over 2.1 million travel enthusiasts with over 4,500 unique travel marketers in a professional setting that facilitates face-to-face conversations and has impacted over $4.9 billion in travel bookings. each year, america’s most avid travelers flock to their favorite travel show to find, plan and book their dream vacation., email signup, sign up for travel show updates + travel deals.

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Experience Utah's LARGEST and LONGEST RUNNING Travel Show in 2025!

Come celebrate our 67th anniversary  (1958-2025) at our biggest expo ever with representatives from over 120 travel vendors including the biggest names in airlines, cruise lines, hotels, resorts, tourism offices and other related destination services will bring you up to date on the hottest travel trends for 2025 and beyond. Plus, we will be offering offer you exclusive deals that can't be found anywhere else.

We're also going to have free travel seminars given by experts in some of the world's hottest destinations, plus our our award-winning travel consultants will be on hand to help book your next dream vacation and can help answer those pre-trip questions for you. And did we mention all the free prizes and trip giveaways we'll be having? Come enter to win!

Why Attend the 29th Morris Columbus Travel Show?

• Morris Columbus Travel has the LARGEST and LONGEST-RUNNING Travel Show in the Intermountain West!
• 30+ agents present and ready to book on-site!
• In 2017, we generated nearly $3.3 million in sales during our show.
• We cater to the interests expressed by our customers.
• Consistently there are over 7,500 consumers attending our show.
• We promote our event through radio, television, billboards, bus wraps, special newspaper show guide inserts, eblasts, social media, discount tickets, direct mail and much more!

Advertising in the Show Guide: Show vendors, direct attendees to your booth and advertise your company at the same time. Please contact Emily States at 801.483.6364 or [email protected]. Participating in the Morris Columbus Travel Show gives you the opportunity to meet your best prospects! You will meet thousands of qualified consumers face-to-face from across the intermountain area. We look forward to having you there - our Travel Shows just keep getting better and better because of your participation! VENDORS REGISTER NOW! Click Here to Register For additional show information contact: Emily States Morris Columbus Travel 101 South 200 East, Suite 100 Salt Lake City, UT 84111 Direct 801.483.63634 or email Emily

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• 5 Things Travel Agents Should Know About Working Trade Shows

Written by: Stephanie on March 13, 2024

Working trade/bridal shows is an effective way to share your travel agency’s brand with the world–or at least to your community. In addition to engaging with leads, you’ll also be able to network with other vendors who are at the show. You never know who is going to need the services of a travel agent (or might refer someone to you after a positive interaction!) .

Here are five things you should know about working trade shows so you can maximize your time and energy for a successful event:

1. Set a Goal.

Each trade show is different. Some are large-scale events drawing impressive crowds, and some are more intimate, community-centered events. Some are focused on luxury, while others attract those who are more budget oriented. Based on your travel niche, determine which show has the most potential in terms of your target client. Then, set a goal for yourself – whether that is getting a certain number of phone numbers or spending quality time talking with leads. That will give you direction for planning and speaking to prospects at the show.

2. Stick to Your Budget.

With exhibit fees, advertising, marketing materials, booth giveaways, and decor, the costs of working trade shows can easily get out of hand. Determine what is reasonable for your agency to spend, keeping in mind the goals you’ve set. Before signing an exhibit contract, thoroughly read the contract so you know what is included and any extras you’ll have to pay for.

3. Prepare Yourself.

Promote the event to your clients and on social media . If the show has a website or advertising sponsors, see if your agency can be included. Make a checklist and gather everything you need for the show ahead of time. Give yourself plenty of time to set up. You don’t want to be setting out displays and looking for brochures when attendees start to walk by your table. It’s unprofessional and could cost you leads!

4. Don’t Be Shy.

It can feel awkward to approach people but remember: you are a travel professional! You have something to offer show attendees; they just might not know it yet. It’s your job to introduce your business and engage people in conversation. What brings them to the show? Where is their favorite place to travel? Do they have special occasions or milestones coming up? These questions are icebreakers that can help you determine how you can be of service to them.

5. Follow Up.

Your post-show efforts are almost as important as the show itself! Compile the leads you’ve gathered in a spreadsheet to stay organized. Depending on the number of visitors to your booth, follow up with a phone call or a personalized email. Record the information you gather, like where they’ve traveled, their preferred means of travel, and any special occasions that are coming up.

KHM Travel Group’s home-based travel agents work for themselves, but not by themselves! Our experienced staff  knows what it takes to be successful when starting a travel agency, and we look forward to sharing our expertise with you!

If you’d like to know more about getting started, give us a call at 888-611-1220 or fill out our contact form .

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Global Travel Advisor Day 2024

Sponsored by Sandals Resorts International

This May 1st, on Global Travel Advisor Day, we are celebrating YOU! Come celebrate with us!

Now, more than ever, the value of booking with a travel advisor is clear.  When things go wrong, an advisor has your back.  The travel agency industry in the United States is a vital part of the travel and transportation infrastructure. While the physical elements of travel include planes, trains, cars, hotels, cruises and tours, it is the travel advisor who is the link, as evidenced by the $115 billion orchestrated in bookings by advisors last year (according to a study by Phocuswright ).

Global Travel Advisor Day commemorates the hard work of travel advisors and celebrates the partners that play an essential role in their success. Join us May 1st at 2:00 PM ET on Facebook Live for exciting speakers, giveaways, and celebrations you won't want to miss.

Social Media Contest

Make a post to spread the word about Global Travel Advisor Day and be entered for a chance to win one of several amazing prizes! Our contest is active from April 15, 2024, at 12:01 AM EST through April 28, 2024, at 11:59 PM EST. 

PRIZES   

One winner will be selected for each of the following prizes: 

Grand Prize- One (1) Four (4)-night stay at the new Sandals Saint Vincent and the Grenadines Resort

One (1) AmaWaterways 8-day/7-night European Cruise

One (1) Registration for ASTA’s Sold-Out 2025 River Cruise Expo in Vienna, Austria

One (1) Registration to ASTA’s 2025 Travel Advisor Conference (five (5) winners selected)

One (1) Registration to ASTA’s 2025 Caribbean Showcase (three (3) winners selected)

One (1) Set of Two (2) Roundtrip Flights on Southwest Airlines

One (1) $150 BWH Hotels gift card, to be used for any hotel stay, or through the BWH online loyalty program

One (1) Nespresso Vertuo Gift Set from Norwegian Cruise Line.  Complete with a Machine, Nespresso capsules, and 2 Yeti Coffee Mugs.

One (1) Prize Pack from Celebrity Cruises containing one (1) Osprey Daylite Sling Backpack, one (1) pair of Maui Jim Maverick Sunglasses, one (1) pair of Maui Jim Cruzem Sunglasses, two (2) Celebrity Hats. Total retail value of $700.

Two (2) ASTA Swag Bundles containing an ASTA Notebook & Water Bottle (two (2) winners selected)

One (1) ASTA Travel You Can Trust T-Shirt

More prizes coming soon... 

• One (1) Riviera River Cruises Complimentary Cabin given to any/all advisors in North America that book three cabins for 2024 at retail price during the entire month of May

HOW TO ENTER FOR A CHANCE TO WIN   1. Share a social media graphic on Instagram or Facebook from ASTA’s Social Media Toolkit on Flickr with the hashtag #GlobalTravelAdvisorDay2024. Include in the caption three (3) reasons why consumers should use a travel advisor. Posts that do not include both the hashtag and the three (3) reasons will not be eligible to win. 

2. Send an email with the subject line “SOCIAL MEDIA CONTEST” containing a link to the post to [email protected] .  Be sure to include your name so that ASTA can verify membership status. 

PRIZE SELECTIONS   ASTA staff will review all entries to confirm eligibility and enter each eligible participant into a random prize generator. Each participant is only eligible to be entered into the prize drawing once regardless of the number of Global Travel Advisor Day posts made or entry emails sent.

Be Active and Share

ASTA teamed up with  POLITICO Focus  to explain why travel agencies are more resilient than ever. Make sure to tag Politico Focus and share this article on your social media platforms with any of the sample copy below:

The impact of travel advisors on more than 700,000 U.S. jobs. ASTA sponsored content on @POLITICO.  [LINK TO ARTICLE]

With 160,000 advisors nationwide, travel agencies are pivotal and among the fastest-growing professions.  [LINK TO ARTICLE]  ASTA sponsored content on @POLITICO.

Travel agencies are essential and resilient, set for a 26% market share by 2026 and valued at $141.3 billion. ASTA sponsored content on @POLITICO.  [LINK TO ARTICLE]

Travel agents provide vital customer support: easing the travel system, organizing journeys, solving issues and guiding travelers.  ASTA sponsored content on @POLITICO.  [LINK TO ARTICLE]

Supporting travel advisors means bolstering small businesses, as nearly all travel agencies are small enterprises, and almost 80% of them are women-owned. ASTA sponsored content on @POLITICO.  [LINK TO ARTICLE]

Despite AI advancements in travel, advisors are irreplaceable. Their ‘human touch' offers authenticity and customization, unlike algorithms. ASTA sponsored content on @POLITICO. [LINK TO ARTICLE]

Travel advisors bridge the gap between consumers and government in policy debates.  [LINK TO ARTICLE]  ASTA sponsored content on @POLITICO.

Social media graphics related to this Politico campaign can be found in  ASTA’s Social Media Toolkit on Flickr . Posting one of these social media graphics DOES count towards ASTA’s Social Media Contest (see above).

Cyprus travel expo attracts more than 10,000 visitors

T he 25th edition of the Travel Expo Cyprus, held from April 19th to 21st at the Cyprus state fair grounds, welcomed more than 10,000 visitors , both local and international, who were keen to explore the array of travel packages on offer.

Organised by the Association of Cyprus Travel Agents (ACTA) and Display Art Plc, the exhibition proved to be a success, bringing together both tourism industry stakeholders and people interested in finding out more about the sector.

According to a press release from the association, attendees had the opportunity to peruse a diverse range of travel offerings, gathering valuable insights and information on holiday destinations, tour packages, and travel experiences.

Expressing their satisfaction with the event’s success, exhibitors lauded the Travel Expo Cyprus 2024 as a triumph, with many already expressing interest in participating in next year’s exhibition.

The positive feedback underscores the significance of such events in fostering connections between travel industry stakeholders and holidaymakers , facilitating the exchange of ideas and promoting tourism growth.

Among the prominent participants at the expo were the Greek National Tourism Organisation, the Cyprus Deputy Ministry of Tourism, the Cyprus Agrotourism Company, and the various regional tourism boards of Cyprus.

Other participants included niche tourism associations, tourism officials from Slovakia, Poland, Hungary, and Greece , as well as representatives from travel agencies, airlines, cruise companies, and municipalities, among others.