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15 Best Neighborhoods in Seoul (Guide From a Local!)

Last Updated: Apr 15, 2024 by Max · This post may contain affiliate links · Leave a Comment

When navigating around Seoul, it’s easy to spot the diversity from one neighborhood to another. While certain neighborhoods in Seoul are quite modern, bright, and full of action, others are more traditional, quiet, and peaceful.

Each one is so different, offering anything & everything, from Korean food to shopping and nightlife , though some are better for these than others.

The capital city has turned into a cultural melting pot with an interesting mix of immigrants, students, office workers, teachers, and everyone else looking to make a living in Korea. Given the country's relatively limited geographical sites, it is still a tremendous feat that they have so much to offer in one city.

It certainly gives visitors the impression that Korea is a massive country. But in reality, it’s quite a bit smaller relative to other Asian countries, with the Han River splitting Seoul into two halves: suburban Ganbuk and world-class Gangnam .

At the mouth of this iconic river stands Incheon Port, which is the gateway to Gyeongin, Seoul’s largest economic region. Further inland, Korea’s known for having several American towns built by the U.S. Army, and these bases have really affected the lifestyle and culture of the neighborhoods built around them.

This is why, if you’re coming to Seoul for the first time, it makes sense to try venturing into as many of the following 15 best Seoul neighborhoods as you can.

Basics of Travel in South Korea

Main areas in seoul, apgujeong (sinsa), gangnam (yeoksam), gwanghwamun (jongno), hongdae (hapjeong), itaewon (hbc area), jamsil & olympic park, myeongdong (namdaemun), namsan (n seoul tower), samcheongdong, samseongdong, sinchon (ehwa).

Visa: Most travelers will need a K-ETA ( Korean Electronic Travel Authorization ), applied for at least 72 hours before departure. If you needed a visa before, you'll need a K-ETA now. Note that from April 1, 2023, to December 31, 2024, passport holders from 22 countries, including the US, UK, Canada, and several EU nations, can visit visa-free – no K-ETA required!

Currency: South Korean won ( KRW or ₩ )

Arrival in Korea: all international flights arrive at Incheon Airport (ICN), one of the best-rated airports in the world. It usually takes about 1 hour to get through security & pick up checked bags.

Getting Around: Korea has an extensive & reliable public transport system. A refillable T-Money card is your ticket to buses and trains across the country; you can buy and refill yout TMoney card at any subways station or convenience store in Korea.

Internet & SIM Cards: Rent a Wi-Fi egg or purchase a prepaid Korean SIM card at the airport, available for up to one month of connection.

Travel Insurance: always recommended, though some credit card companies offers limited coverage when booking.

What it’s known for : “Korea’s Wealthiest Neighborhood”

This upscale Seoul neighborhood is best known for its high-class residential areas, luxury shopping sites, and residents rocking the latest fashion trends. This is because in the 90s, this area— or more specifically Apgujeong Rodeo Street— mimicked Beverly Hills’ Rodeo Drive.

If you're unfamiliar with Beverly Hills, it's a neighborhood universally known as one of the world’s most exclusive luxury destinations. Apgujeong is also known for housing Galleria Department Store, or the most prestigious luxury mall in Korea, which houses internationally-acclaimed fashion brands like Prada and Gucci. 

It’s also home to the artistic Garosu-gil, an area in Seoul known for its gingko trees and upscale Bohemian vibes. Celebrities are often spotted frequenting the neighborhood’s boutiques, beauty salons and skin care clinics (which specialize in dermatology and plastic surgery, like when I got LASIK in Seoul) , because they’re run by some of the most highly-regarded experts in the industry.

Hallyu fans are also dominant along Apgujeong’s K-Star Road, where old buildings of major entertainment companies like SM, JYP, and YG are located. While these buildings are either abandoned or are already frequented by other businesses, it is still nice to visit these places to get an idea how their favorite K-Pop idols reported to work.

What it’s known for : “Performance Art Capital of Korea”

Think of any genre you’d like to see in the form of film, musicals, and plays – Daehakro has it all. If you love discovering those pockets in a new city where all the creatives flock, this is your spot. Locals come here to paint stories through creative mediums such as dance, song, and thought-provoking art.

Stand-up comedians and slam poets also frequent Daehakro’s bars to start gaining local recognition, making for the perfect date night on the weekends. Famous Korean actors sometimes also hold acting workshops and performances in Seoul Theater Center, near Hyehwa Station.

Sadly these are delivered purely in Korean, and it is rare for these events to provide a translator, but if you feel like seeing one in action, you won’t regret it. Those who feel like listening to live music will enjoy that indie and jazz cafes are quite prolific here, and they greatly encourage the audience to participate and even showcase their talents.

Who knows? Maybe being in the right place at the right time in Daehakro might help launch your music or acting career. Note that Daehakro is also known as Korea’s “Little Manila,” because this Seoul neighborhood hosts a lot of Filipino restaurants which serve delicious regional foods like meat skewers, lumpia , and balut .  

What it’s known for : “Special Tourism Zone”

Travelers love coming to Dongdaemun , because it offers a little bit of everything that Korea has to offer— from traditional to modern Seoul attractions, trust that this neighborhood has it all. During the day, people who want to go on a historical pilgrimage can pay the Dongdaemun History and Culture Park a visit.

That's actually where you can see actual remnants of the Joseon Dynasty’s Seoul Fortress: the Yigansumun Water Gate and the Chiseong Defense Facility. Aside from these marvelous structures, you can also visit the large military training ground known as Hadogamteo Site.

At night, central Dongdaemun turns into a shopping center for locals and travelers alike. The advantage of Dongdaemun Market is that it is open for 24 hours, with booths selling food, clothes, and all sorts of other products that can’t be found anywhere else.

Near the night market stands one of Seoul’s greatest architectural wonders: Dongdaemun Design Plaza, which is a museum and convention center with futuristic-looking curves that glow brightly at night. 

What it’s known for : “The Gangnam Style Song”

Psy’s 2012 hit song really did make this Seoul neighborhood stand out from the rest. But really, ‘Gangnam Style’ is a Korean term referring to a stereotype about this district, a reputation that existed long before the song about it rocked the world.

People with ‘Gangnam Style’ are thought to be hip, trendy, and classy; having a house in Korea , and specifically in these parts of Seoul, is said to secure your social status and wealth. Yeoksam, specifically, is one part of Seoul neighborhood that is rapidly growing due to its massive outdoor art, impressive skyscrapers, and numerous I.T. Companies.

Teheran Valley, Korea’s version of the “Silicon Valley,” is the dream destination of most Korean tech start-ups. Near Apgujeong and Cheongdam, expect Gangnam to be full of luxury brands as well, with big names like fashion designer Vera Wang and French jeweler Cartier.

The neighborhood is also a powerful economic hub, housing Korean companies that compete globally, in technological pursuits or worldwide entertainment. Moreover, one interesting Seoul attraction, the Simone Handbag Museum, displays a collection of 300 luxury handbags dating all the way back to the 1550s.

It is also the surprising location of the government-run Liquor Museum and a burial ground of three key figures from the Joseon Dynasty, the Seonjeongneung.

What it’s known for : “A Perfect Preview of Korea’s Glorious Past”

History buffs will feel most at home in Jongno, because this is where a lot of Joseon Dynasty structures are built and preserved. One good example is the eye-catching “Gwanghwamun Gate,” an impressive entryway that serves as the main gate to Gyeongbokgung Palace – and that’s why it’s the grandest gate of all those in Seoul. 

This is where the royals used to pass by, with the King always using the most richly-decorated middle archway. While it is a spectacular sight to see during the day, at night it lights up beautifully, reinforcing the fine details of the Korean architecture. Sometimes when you pass this area you’ll find special events that are made available to onlookers for free. 

As long as you’re present, you’ll be treated to spectacular festivals, grand events, and demonstrations of Korean martial arts. People who come to Gwanghwamun will also be near hanok restaurants (like Ikseong-dong Hanok Street).

These are traditional floor-seated restaurants, most of them looking to feed customers that come from the grand palace . Wherever you go, there are installations and buildings installed to reinforce this neighborhood’s glorious past.

What it’s known for : “Korea’s Creative Youth Hub”

Hongdae is filled to the brim with young people dressed in crazy outfits that reveal a bit too much. There’s rarely an older person in sight, and for good reason – most of the things found in this Seoul neighborhood are targeted towards the younger crowd.

Things like K-Pop, manhwa cafés, and hip-hop competitions proliferate in the area, making it the destination for all things hip and happening at all hours of the day. “Picasso’s Street” is a must-visit if you wish to see thought-provoking art pieces and installations.

Street dancers also often battle in Hongdae, and people gather to watch, with live auditions for local TV talent and survival shows from time to time. Buskers often come to Hongdae to try their luck, though most are angling to display their talents in one of the many unique dive bars and restaurants in Hongdae. 

Still, if you wish to stay in the area and just somewhere quieter, look for Hapjeong – also known as Hongdae’s chill and quiet twin. Everything you’ll find in Hongdae is present here, but with a stylish, more sophisticated twist, but what Hapjeong is really famous for is their charming and pretty café street.

What it’s known for: “Best Traditional Tea & Street Food Experience”

I often say this is the best area to stay in Seoul for first time visitors, because this is the best place to experience the street food scene, with multiple carts and stalls holding crowd favorites like gimbap, sundae, and even odeng .

Compared to other areas in Seoul, this one has a lot of antique shops and art galleries. Ceramic pieces, fans made out of hanji and other quirky trinkets line the streets, often engaging people to buy souvenirs for their friends and families, or themselves.

Several temples are also present in Insadong, but the most notable one is the Jogyesa Temple, or one of Korea’s major Buddhist temples. Here, you’ll get to see monks hold rituals, lectures, and even ceremonies throughout the year. 

Moreover, the tea experience here is quite unique and traditional. Several alleys have a number of tea houses that teach you how to properly drink tea the Korean way. Furthermore, Insadong is also home to O’Sulloc Tea House, which is hands down the best Korean tea brand; one of their gift sets would make for a lovely gift to a tea-loving friend.

Due to its popularity, people often line up outside for takeout drinks, despite the store having plenty of seating. Speaking of traditional, this is also where the Bukchon Hanok Village is located, a lovely neighborhood with well-preserved hanok houses for foreigners to come visit and observe.

Throughout particular Seoul neighborhood , visitors can learn about things like lantern making, mulberry paper art, and even straw glass making.

What it’s known for: “That Foreigner-Friendly Neighborhood at the Foot of Namsan”

Itaewon is a foreigner-friendly hub of Seoul with that has a strong American influence, thanks to its close proximity to the Yongsan Garrison U.S. Military Base. This also means that there’s a diverse mix of food and experiences here, so it’s a font for international products in Seoul.

Plus, if you’re looking to find friends from other cultures, it’s worth coming clubbing or drinking in Itaewon. Most areas have English-speaking establishments run by nice foreigners who fell in love with Korea and decided to stay. 

On the other hand Haebangchon, or HBC, is a small unknown Seoul neighborhood that borders Itaewon and provides discreet glimpses back at the Japanese occupation. Prime examples are the “108 Stairway,” a marble staircase that led up to a Shinto shrine (now destroyed) which held names of Korean conscripted soldiers who died during this devastating period in Korea’s history.

Many years ago, schoolchildren were forced to climb these stairs to attend the daily rituals there. Present-day HBC government tore down the shrine, but the unimpressive and dull stairway has remained, and current residents don’t tend to know what these stairs used to be.

Still, the area is slowly becoming known for something else – for one, the wall paintings decorating its streets, as well as the restaurants and pubs that serve American-style pizza and burgers. 

What it’s known for: “The Haven for Sports Fans & Olympics Fanatics”

Jamsil used to be known as the silkworm breeding neighborhood of Seoul, since this area was largely responsible for Korea’s sericulture industry. Though now it feels more like a business area rather than the quiet neighborhood that it used to be, thanks to the influx of tourists.

These days Jamsil attracts sports fans from all over Korea, as this is where the country’s most architecturally magnificent sports stadiums have been erected. Aside from stadiums, there’s also the vast Olympic Park, where flags of the nations that participated in the first Olympics in Seoul were raised.

A large gate stands in the middle, inviting people from all cultures to stand underneath to feel Korea’s warm welcome and appreciation for visiting their country – or just take a nice selfie. Moreover, the Lotte franchise has decided to set up a home base here, establishing the tallest building in South Korea: Lotte World Tower.

Inside, there are multiple department stores, galleries, cafés, restaurants, and even a hotel. With an entrance ticket, you can zip straight up to the top floor of the tower for a 360-degree view of the streets below.

What it’s known for: “Seoul’s Ultimate Shopping District”

Did you know that Myeongdong is known as the ninth most expensive shopping street in the entire world? This is because each store is full of franchise-branded items, ranging from cosmetics and clothes to K-Pop merchandise and traditional souvenirs – so if you’re looking for something to take back from your trip, Myeongdong is your spot.

It’s also one of the most popular places to stay in Seoul, as it’s very central and foreigner-friendly. The streets here are wide enough to host public events, so expect to witness street performances and singing competitions during your visit.

Myeongdong has become the site of several variety shows’ regular filming, so you may even chance upon some up-and-coming K-Pop idols or actors doing challenges. Situated within this area is Namdaemun, Korea’s oldest and biggest market, which can also be discovered from the Great South Gate and Deoksugung Palace.

Open 24 hours, this market is a less flashy version of Myeongdong with the same charm but a more traditional twist. But people really come for the local delicacies served in Kalguksu Alley and Galchi Gorim Alley. There you’ll find tasty knife-cut noodles and a special that was crafted in this very market: the braised hairtail fish stew.

What it’s known for: “The Highest Point in Seoul”

People who don’t mind trekking to get around regularly would love to stay in Namsan. Most of the residents here maintain businesses for hikers who come to visit the highest point in Seoul, either by feeding them or providing things that would aid them in their hiking, camping, or picnicking.

Since the lifestyle of this region is strongly based on the mountains, expect this area to be quieter than most other parts of Seoul. This area also offers a great view of downtown Seoul’s skyline. The best place to see it from is inside N Seoul Tower, another famous tower whose height and amenities rival those of Lotte Tower in Jamsil.

Coming here provides a beautiful panoramic view of the entire city, and is definitely a must-visit during your trip to Seoul. There’s also a cable car that lets you travel all the way up to the base of the tower, though if you're too afraid of heights, another option is to pass by Namsan Park, which is the largest park in Seoul.

What it’s known for: “Seoul’s Little Europe”

While there are plenty of hanok tea houses in this area (because it’s near Gyeongbokgung Palace and Bukchon Hanok Village), this is also where you’ll find a plethora of European-style cafés, giving an Amsterdam vibe to the area.

During your visit, you’ll notice a ton of gelato shops, but don’t miss the organic vanilla ice-cream with honeycomb from the Softree stall. In my opinion, this is the prettiest Seoul neighborhood I’ve visited, and I’ve found myself coming back each time I’m in Korea.

The roads are quiet and clean, and the scenic view from any of Samcheongdong’s rooftop cafés provides a sense of peace and tranquility, thanks to the spectacular view of Namsan in the backdrop.

Pro-tip : Jeongdok Public Library has the best view during Spring (aside from Yeouido Hangang Park), where multiple cherry blossoms bloom vividly while visitors walk the paths to the entrance of this charming brick library.

What it’s known for: “The Yolk of Seoul” (seriously!)

As if Seoul were a giant egg, locals fondly call Samseongdong the “yolk” of Seoul, due to its future potential. Aside from the fact that it’s where big names in hallyu find themselves living, this is also the area where fans have the highest possibility of meeting or bumping into them, if not in Apgujeong.

This is because COEX Mall in Samseongdong hosts SMTown, the official headquarters for artists under SM Entertainment. There are also other things in store for you in Samseongdong if you’re not into K-Pop; this is where the infamous COEX Mall is.

The entire theme of this place is to “connect” and “experience” things, and to do that, they’ve included activities to help you feel this with the people residing in the swankiest area in Seoul. 

The mall is surprisingly the home to one of the largest free libraries in the world, with over 50,000 books you can just freely take and read. There’s also the CoEX Aquarium, where people can ogle at various sea creatures up close, without needing to go on a submarine ride.

VR fans can even try every virtual reality gadget in VRZONE X! But if you seek more traditional flavor in the midst of all this chaos, Samseongdong also houses Bongeunsa Temple and the Seolleung & Jeongneung Royal Tomb.

What it’s known for: “Hub for University Students”

People who come to Seodaemun will be impressed by the highly-regarded schools it hosts, which are the reasons why the neighborhood is full of university students. Yonsei University and Ehwa Women’s University are just a short walk away from each other.

I was once told cheekily by a Korean friend about an area where boys and girls meet just to “get to know each other really well.” I didn’t ask for more details. The best part about taking a stroll in Seodaemun is that you’ll get to hear a lot of English speakers, more so than in any other part of Seoul.

Most residents know English here because they regularly interact with foreigners in the markets, especially those who come for the affordable prices. It's easy to forget when you look at it now that Seodaemun was the center of Korea’s painful past with the Japanese. 

This is where you can find Seodaemun Prison Park, the site where brave Koreans were tortured and executed for standing up against their oppressors. But these days only few are willing to come see the chambers up close, because some claim that they still hear voices whenever they set foot in there.

What it’s known for: “The Best Shopping District for University Students” 

I love coming to Sinchon more than almost any other of the many neighborhoods in Seoul. As soon as you exit the subway, there are buskers performing in every nook and cranny. Coffee shops and study rooms proliferate, and this is the best spot for cheap and fashionable clothes in Seoul .

This is because Ehwa is where Edae is, or the shopping district created to sell things to students attending Ehwa Women’s University. Sinchon tends to attract a lot of newcomers to Seoul, especially young women, as most all stores have really cute clothes at affordable prices.

Dongdaemun is also just a few stations away from Sinchon, so I try my hardest not to get tempted. Pro-tip for visiting students: this is the best place to get your hair and nails done, because there’s a student discount at most shops, if you can show your ID.

This guide was written to help give you a preview of what to expect in every Seoul neighborhood – but don’t limit yourself to these spots, because there’s definitely more to explore in the Land of Morning Calm! 

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Neighborhood Guide

The Ultimate Guide to the Neighborhoods of Seoul

These are the some of the most interesting neighborhoods in Seoul

 Taylor McIntyre / TripSavvy

Seoul is an exciting city with so much to see, do (and eat and drink) that even those on a short visit can easily pack in a lot of sights and attractions without feeling rushed. But if you have more time, one of the best ways to discover South Korea’s capital is to explore the city’s wide array of diverse neighborhoods, offering everything from art and culture, to history, shopping and nightlife. Whatever your interests are, there’s an area that’s worth a visit. Read on for a look at 10 must-see neighborhoods in Seoul.

Love to shop? Put Myeongdong on your must-visit list in Seoul. This is one of the primary shopping districts in the city (for both locals and visitors) and sees a whopping one million visitors pass through the area every day. But don’t let that number deter you; getting there and around isn’t nearly as chaotic as it might sound. The streets may be busy, but getting around doesn’t feel overwhelming. Here you’ll find a good mix of both Korean and North American brands, as well a plethora of Korean skin care and beauty-focused shops where there will be samples aplenty if you ask for them. Myeongdong is also a great place to fill up on Korean street food  both sweet and savoury. 

The entire shop-filled area stretches from Shinsegae Department Store to Lotte Department Store, and along Cheonggyecheon Stream to Myeongdong Subway Station.

With its colorful winding streets and alleys filled with bars, street art, cafes and restaurants and the area’s international vibe, eclectic Itaewon is a great neighborhood to base yourself or to spend time in on a visit to Seoul. Itaewon was the first special tourist zone in Seoul, designated in 1997, and where you’ll find a high concentration of expats, giving the neighborhood its multicultural feel. You can get almost any type of cuisine you’re craving here, from Italian to Greek and everything in between, in particular among the rows of international restaurants right behind the Hamilton Hotel . Itaewon is also home to Antique Furniture Street filled with over 100 shops selling unique pieces of antique furniture and home décor items. In general, this is a fun, laid-back area wtih lots to see and do.

Another shopping-centric neighborhood, Dongdaemun, consists of over 20 shopping malls and 30,000 traditional shops and markets, meaning that no matter what you’re on the lookout for, you’re likely to find it here. And the best part is, you can shop into the wee hours of the night as many locals like to do. Dongdaemun covers the entire area around Dongdaemun Gate, and even if you aren’t in the mood to buy, the neighborhood makes for a fun area to walk through. In addition to all of that shopping, this neighborhood is also where you’ll find Dongdaemun Design Plaza (DDP), designed by world-renowned architect Zaha Hadid and home to museums and galleries offering a variety of cultural experiences and exhibits. For something a little off the beaten path, wander up the road behind Dongdaemun Gate to Dongdaemun Seonggwak Park for a bird’s eye view of the city below.

Looking to find a few local souvenirs from Seoul to take home with you? Insadong is an ideal place to do it. The main street features a plethora of shops specializing in a wide variety of traditional Korean goods, including hanbok (traditional clothing), hanji (traditional paper), pottery, tea and crafts. That being said, the neighborhood’s winding alleyways are a wealth of teahouses and quaint eateries, so give yourself some time to explore slowly so you don’t miss anything. Art lovers will also want to put Insadong on their must-visit list — there are about 100 galleries in the area showcasing traditional Korean fine art. When you get hungry, the area is known for its ample array of places to eat, including Sanchon for vegetarian food and Gogung for Korean staple bibimbap.

You may be familiar with Gangnam thanks to the ultra-popular song and accompanying viral YouTube video from several years ago for “Gangnam Style” by PSY. But if you’re not (or you just know the song and not anything about the area), Gangnam, which means ‘South of the River,’ is the district that lies along South Korea‘s Han River. One of Seoul’s busiest areas, Gangnam is packed with high end shops, malls, restaurants and cafes. The affluent neighborhood is also home to COEX Mall , the largest underground shopping center in Asia, located in the basement of the Korea World Trade Center. 

Located near four universities, Hongdae offers an exciting blend of boutiques, live music venues, cafes, bars and clubs creating all the buzz and excitement you can expect from a university-centric area. During the day, stop by to do some shopping or some people watching at one of Hongae’s many cute cafes. In the evening, the neighborhood is known for its vibrant club scene — so if you’re a night owl, this is the place to be. You’ll also find lots of Instagram-worthy street art in Hongdae, as well as the Hongdae Free Market, held every Saturday from March to November at Hongik Children’s Park and featuring handmade products of all kinds.  

Sports fans might want to make their way to Jamsil, a neighborhood that’s home to two professional Korean baseball teams: the Doosan Bears and the LG Twins, which both play at Jamsil Baseball Stadium. The stadium also hosted events during the 1988 Summer Olympics in Seoul. Jamsil is also home to Lotte World , a massive entertainment complex where you’ll find the world’s largest indoor amusement park, an ice rink, stores, restaurants, a folk museum and even a lake - meaning you won't be bored on a visit.

This area is where to go to shop at Korea’s oldest and largest traditional market, also named Namdaemun. The market and the greater Namdaemun area are named after the large gate located nearby, which is one of eight majestic gates you'll find in Seoul along the city’s Fortress Wall. The market itself is a twisting maze of stalls spread over several city blocks, making it fairly easy to get lost — but that’s half the fun. Take your time wandering the crowded tangle of stalls and shops, stopping to buy and browse among locals and sample some street food when you’re hungry. 

This charming neighborhood in central Seoul is where to go to get away from the faster pace you’ll often feel in other areas of the city. The peaceful, residential area offers views of the surrounding mountains of Inwangsan and Bugaksan, and is home to many art galleries, museums (including Seoul Museum and Whanki Museum ), coffee shops and restaurants. Stake out a spot at Sanmotoonge (which means Mountain Corner), a popular coffee shop with amazing views over the mountains. 

Samcheong-dong

Samcheong-dong is where you’ll find Bukchon Hanok Village ( Hanok are Korean traditional houses), a great place to learn about traditional Korean culture. The charming neighborhood is also home to forty different galleries, which art-lovers should make a point of visiting, as well as European-style cafés and unique shops, some of which reside in renovated hanok in the area.

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8 Cool Neighborhoods in Seoul, South Korea You Should Visit

On our trip around the world, Seoul was one of the most overwhelming cities we visited. It is huge and has 25 gu (districts), which felt like 25 mini cities to us! Within these districts are a whopping 423 dong (neighborhoods).

To make things more difficult, Google Maps does not work properly there. You cannot look up walking distances or points of interest like you get in other cities around the world.

Our mission was to find unique and alternative spots that felt local. We spent 12 days picking our favourite areas and finding the best spots. We list 8 cool neighborhoods in Seoul you don't want to miss.

8 Cool Neighborhoods in Seoul

1. Mullae Art Village

Best for observing the life of an artist

Mullae-dong in our opinion was the most alternative and unique neighborhood in Seoul. Back in the 70s it housed numerous small-scale steel mills, but most of them relocated in the 90s to cheaper neighborhoods. It has been transformed into the "Art Village" of Seoul. That means, you'll find many artist spaces, artist boutiques, unique cafes and restaurants peppered within the industrial area.

Fun things to do in Mullae Art Village

Yankees Burger

Yankees Burger: The neon lit restaurant serves up mouth-watering burgers. Did the burgers live up to the hype? Oh yea! It was fast food perfection. If you don't feel like a burger, check out their sister restaurant next door called Yankees Grill, serving up juicy steaks for a very reasonable price.

Address: 434-1 Mullae-dong 3-ga

Waves: The interior of Waves, a Hawaiian themed pub, is worth checking out. The impressive interior has tropical trees, fun colourful lighting and unique seating areas. Enjoy one of their Hawaiian concoctions and people watch.

Address: 58-34 Mullae-dong 3-ga

Treevia Cafe & Leather Workshop [permanently closed] : the cafe and workshop is a little off the beaten path from the main village area and is a great way to see into the lives of the artists in the area. Once you walk through the door, there is a little cafe and small boutique are where you can buy leather products. In the back you'll see the artists working away. We bought a few leather goodies, sipped a coffee and played a game of scrabble while watching the artistic surroundings.

Address: 56-1 Mullae-dong 3-ga

Explore the tiny streets in the Mullae Art Village: a good starting point is from Waves (58-34 Mullae-dong 3-ga). Walk up and down the tiny streets to find art spaces, boutiques and cafes.

2. Hapjeong-dong

Best for unique cafes and local hangouts

Hapjeong is a non-touristy area where you'll find the young and trendy. We found it to have the highest concentration of hip cafes. Discover hidden gems within the quieter streets.

If you like cafe culture make sure to check out our list of 10 Unique Cafes in Seoul.

Fun things to do in Hapjeong-dong

Vinyl Music Bar: the small bar located on the second floor of an old building has a great vibe and an awesome variety of tunes. Three songs will play from a record before being switched out with a new one. We discovered and Shazamed lots of new music while sipping on Moscow Mules. It's our favourite bar in Seoul!

Address: 2F, 27 Tojeong-ro

Anthracite Coffee Roasters: the shoe factory turned cafe has a dark industrial interior and a cool vibe. When it's nice out you can grab a seat in their large patio on the second floor.

Address: 357-6 Hapjeong-dong

The Last Continent of Mu: located beside Anthracite, this cafe is brighter inside with its white concrete walls and plants. You will see lots of young people working on their laptops. There are lots of charging areas available, which is a bonus. You can transition into your evening by ordering some food and a draught beer.

Address: 357-7 Hapjeong-dong

Our top hotel picks near Hapjeong-dong

• ✨ Best for modern design: RYSE Autograph Collection Marriott
• 🛏 Best for value: Hi Jun Guesthouse

3. Ikseon-dong

Best for getting lost in a maze of fun-packed historic streets

Ikseong-dong is a unique neighborhood where you'll see tiny walking streets nestled between beautifully restored 1920s Korean hanoks (houses) . In these hanoks you'll find tons of boutique shops, cafes, ice-cream shops, restaurants, and vintage stores. This neighborhood becomes quite busy as locals stream through the narrow streets hopping from place to place.

Fun things to do in Ikseon-dong

Seoul Coffee: The beautifully designed cafe is a blend of modern and traditional. Grab an ice cream and admire the aesthetic surroundings.

Address: 166-31 Ikseon-dong

Uncle Videotown [permanently closed] : One half cafe, one half private cinema. This unique spot offers 50 movies to choose from to watch in your own private theatre. We chose Pulp Fiction and ordered a latte and some delicious corndogs.

Address: 33-10 Supyo-ro 28-gil

Our top hotel picks near Ikseong-dong

• ✨ Best for modern design: Nine Tree Premier Hotel Insadong
• 🛏 Best for value: Hostel Tommy

4. Seongsu-dong

Best for experiencing local life and Instagrammable spots

We stayed in Seongsu-dong for six nights and found it to be a hip, local area with many Instagrammable spots . The area used to have many small factories, many of which have been converted into beautiful spaces, cafes and restaurants. We saw many young locals taking pictures and videos for social media. Our whole time visiting the neighborhood, we only saw a couple Western tourists.

If you're looking for the unique activities in Seoul, you will love our list of 13 alternative things to do in Seoul .

Fun things to do in Seongsu-dong

Daelim Channgo

Daelim Channgo: step inside the red brick-industrial factory to find a modern cafe, restaurant, and art gallery. The space is lit up beautifully with lots of natural light coming through the roof. It's no surprise that high-end brands such as Chanel have used the space for their events. Last year, Chanel hosted a celebration party at the warehouse to celebrate Pharrell William's Capsule Collection launch at Chanel's flagship store in Seoul.

Address: 78 Seongsui-ro

Cafe Onion: You're in for a treat at Cafe Onion. Once you walk inside you'll see a variety of unique and delicious pastries. Our favourite was the Pandoro, a delectable treat topped with an icing sugar mountain. The cafe is situated in a former metal factory from the 1970s that has been beautifully preserved. If you're unable to find a seat in this "it spot", go up to the rooftop to find a large uncovered patio with views of the area.

Address: 8 Achasan-ro 9-gil

Our top hotel picks near Seongsu-dong

• ✨ Best overall: The Classic 500 Pentaz Executive Residence

5. Samcheong-dong

Best for contemporary art galleries & boutique shopping

Samcheong-dong is a scenic area located in the North of Seoul. Traditional Korean houses make up most of the neighborhood, which contain tons of contemporary art galleries, artisan boutiques and cafes. Spend some time exploring the small streets. We've seriously never seen this many small art galleries in one area before.

Fun things to do in Samcheong-dong

Cha-tuel: Drink tea in a traditional hanok overlooking the neighborhood. Cha-tuel offers an English menu with a variety of teas to choose from with descriptions of its health benefits. Calming piano music played as we sipped our tea and looked out the window.

Address: 26 Bukchon-ro 11na-gil

Palpan-gil street: A quiet street off of the beaten path with alternative cafes and boutiques.

Slow Steady Club: Located on Palpan Street is Slow Steady Club, our favourite clothing store in Seoul. It has a great selection of unique, yet simple, Korean and Japanese brands. Ari bought four things! Don't miss the second floor where there are a few more items, a cafe and a rusty ladder you can climb up to the rooftop to enjoy the view.

Address: 17 Samcheong-ro 5-gil

Our top hotel picks near Samcheong-dong

• 🛏 Best for value: Bukchonmaru Hanok Guesthouse

Best for high-end shopping, fancy restaurants, and cocktail bars.

You have likely heard about Gangnam in the famous song Gangnam Style by PSY. Gangnam is an upscale district, known as the Beverley Hills of Seoul . It's where the rich and famous live and play, and status matters. In the streets you'll find high-end shopping, fancy restaurants, ritzy cocktail bars, beauty shops and plastic surgery clinics.

It's fascinating walking around and counting the luxury cars in the streets. Although Gangnam is a district (it has 23 neighborhoods!), we have included it in our list with our top spots recommended below.

Best things to do in Gangnam

Evett: At this fine-dining restaurant, Chef Joseph fuses traditional Korean concepts with contemporary cooking styles. Attention to detail can be found throughout the menu as well as with the Korean alcohol pairing. It was by far our best meal in Seoul. Not to far after our visit it was awarded a Michelin star!

Address: 33 Dogok-ro 23-gil

Cocktails at Alice or Le Chamber: located across the street from each other, both bars are prohibition style with their own eccentric decor and expert cocktails. As with Gangnam style prices, they aren't cheap drinks. What will it be? Through a secret door in the back of a flower shop to Alice or through a bookshelf to Le Chamber?

Address: 47 & 42 Dosan-daero 55-gil

Smashing Bowl: of course Gangnam has ritzy 24/hr bowling alleys. We had so much fun bowling at Smashing Bowl and people watching. You are charged per person by number of games and there is a two drink minimum, so take your time and enjoy!

Address: B2, 818 Seolleung-ro

Sinsa-dong: like the Le Marais in Paris, Sinsa-dong has tons of fashion boutiques, high-end designer stores, and quaint cafes. You can easily spend a day shopping in this neighborhood.

Our top hotel picks near Gangnam

• ✨ Best for modern design: Andaz Seoul Gangnam
• 🛏 Best for value: White Linen House

7. Itaewon-dong

Best for nightlife and trendy bars

Socializing and drinking is a big part of Seoul's culture, so you'll find tons and tons of bars in the city. We spent our time trying to find cool bars that did not play popular western music. We succeeded in our challenge and found some eccentric and awesome spots in Itaewon, known for its nightlife. There are a lot of expats in this area, which come with cliche Western type bars and restaurants, but we stepped off the main drag and found some hidden gems.

Fun things to do in Itaewon-dong

Pussyfoot Saloon: Pussyfoot Saloon crafts excellent signature cocktails and was listed as "One to Watch" by Asia’s 50 Best Bars in 2019. The interior is designed as if you're in a 1840s first-class carriage. We spent the whole night chatting to the friendly bartenders. It's our favourite cocktail bar in Seoul!

Address: 7-8, Daesagwan-ro 31-gil

Southside Parlour: the Southern USA-Korean fusion bar was started by three native Texans. Stop in for deliciously crafted cocktails and BBQ bites.

Address: 4F 218, Noksapyeong-daero

232 Seoul: We saw mostly hip young-professionals at this spot where locals DJs spun hip-hop and funk. The people watching was fun, since the crowd was mostly local. Don't let the wacky cocktail names, like "Vampire", turn you off. The only downside to the bar was that as it got busy, service became very slow.

Address: 232 Itaewon-ro

Contra [permanently closed] : If you're looking for an intimate club that plays underground electronic music, this is the place to be. The atmosphere was very welcoming and the down-to-earth locals were very friendly towards us compared to some other locals bars we had been to. Our favourite set was from the Seoul-based DJ Airbear. We danced the night away! [Sadly, the venue has now closed down. Try out their sister club, Cakeshop (134 Itaewon-ro), for some dancing]

Our top hotel picks near Itaewon

• ✨ Best for modern design: Mondrian Seoul Itaewon
• 🛏 Best for value: G Guesthouse Itaewon

8. Yongsan 2-dong

Best for chilled-out local vibes with a view

Orang Orang Cafe

We luckily found this quiet and hip neighborhood from a cafe recommendation. There are some steep streets that you will walk up to get to this area. You will be rewarded with awesome hill top views and a very local experience!

Our favourite spot was Orang Orang cafe: the cafe is located in a three-story unfinished and industrial building. The simplicity and bareness of the design is beautiful and pairs well with their home roasted coffee. Up the steep steps you will find a rooftop patio with a stellar view. It was exactly the chilled-out ambiance we were looking for.

Address: 26-14 Sowol-ro 20-gil

Have a great time exploring the city!

Start planning your trip to Seoul

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Get a head start planning your trip and see where to stay in Seoul .

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10 Non-Touristy Seoul Neighborhoods to Visit

• September 29, 2023

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What to do in seongsu, what to do in mangwon, what to do in seongbuk-dong, what to do in yeonnam, what to do in mullae, what to do in hapjeong, what to do in hyehwa, what to do in seochon, what to do in sangsu-dong, what to do in huam-dong.

While the popular Seoul neighborhoods , like Dongdaemun and Gangnam, are beloved by Koreans and foreigners, only the locals know where the hidden gems are. There are many affordable activities to do in Seoul , but visiting these neighborhoods should be a top priority. Do as the locals do and visit these non-touristy, under-the-radar neighborhoods to get to know Seoul:

Seongsu has quickly risen in the list of hip areas in Seoul in the past few years. Formerly an industrial area, Seoul’s young entrepreneurs have come into the area to convert warehouses and factories into hip cafes, restaurants, and galleries. Seongsu does see its fair share of young tourists but doesn’t feel touristy and retains its unique atmosphere. The area is often compared to New York’s Brooklyn borough, but Seongsu sets itself apart from Brooklyn with its bright and colorful charm.

Visit Seoul Forest

Seongsu’s biggest attraction, Seoul Forest, offers a relaxing place for young couples, families, and the elderly. The park is massive and features natural areas as well as art installations. Going to the park for a stroll or lying on a bench is a common activity among Seongsu residents.

Check out a pop-up store.

Seongsu, being the hip and trendy place, is a hub for pop-up stores. Although knowing when and where pop-up stores will happen is hard, you may stumble upon one while walking around the area. Finding the coolest pop-up stores in Seongsu will be a true test of your status as a Seoul insider.

Even though this neighborhood is in the biggest city in South Korea, it has a quiet, small-town charm. In the area around Mangwon Market, you’ll find grandmas running open grocery markets that sell baskets of fruits and bundles of vegetables. People push their bicycles in the market while talking to the store owners. The surrounding areas of the market are residential, so it’s no surprise that this area has a close-knit feel.

Try the chicken at Mangwon Market.

Trade in the popular and busy Gwangjang market for Mangwon Market. The market primarily caters to locals doing their daily shopping, but Mangwon Market has plenty of Korean street foods comparable to Gwangjang’s in taste and price. The must-try foods at Mangwon are seasoned fried chicken and twigim (튀김) or various fried foods.

Ride a bike at Mangwon Hangang River Park.

After grabbing coffee from one of the many cafes in the Mangwon area, head to Mangwon Hangang park for a bike ride. Renting bikes to ride along the Han River is a popular activity, and Mangwon Hangang park is the perfect place. This park isn’t as talked about as Banpo or Jamwon Hangang, but it is still a great place to see the Han river and cityscape.

Seongbuk-dong

Lying in the north of Seoul is Seongbuk-dong. This neighborhood is perhaps one of the least touristy neighborhoods on this list, arguably adding to its charm. The area is covered in trees and is home to historical attractions such as Suyeonsanbang and Simwoojang.

While the area offers a nice break from the concrete jungle of central Seoul, it’s also well-known for the wealth gap within the neighborhood (the neighborhood even makes a cameo in Bong Joon-Ho’s film Parasite). Seongbuk-dong is home to the wealthy, including ambassadors, but at the same time, it is home to one of Seoul’s last poor hillside villages, Bukjeong. 

Visit Simwujang (심우장)

Simwujang is a historically significant location, yet visitors often miss it. The house was the residence of monk, poet, and independence activist Han Yong-un, who wrote under Manhae. The small house is open for visitors to explore and holds Han’s writings and other possessions.

Do a temple stay at Gilsangsa (길상사)

Gilsangsa is a fairly new temple in Seoul, but its location in Seongbuk-dong cannot be beaten. Visiting the temple offers a great look into Korean Buddhist culture and a nature-filled escape from the city. If you can’t get enough of the beauty of Gilsangsa, participate in a temple stay during which you will learn about Buddhism by living alongside and talking with monks.

If you don’t like Hongdae’s crowds, try exploring the nearby Yeonnam neighborhood instead. Yeonnam is littered with cafes and restaurants as trendy and aesthetically pleasing as Hongdae’s. Although it can get busy on the weekends, Yeonnam is fairly quiet and empty during the weekdays, save for the locals in the area. Yeonnam’s quirky and unique cafes make it a great place to hang out with friends or date.

Walk in the Gyeongui Line Forest Park

This park runs for 6.3 kilometers through the Yeonnam neighborhood. If you visit the park, you’ll notice railroad tracks of the old Gyeongui Line that used to go to Pyongyang, North Korea. When the Gyeongui line was moved underground and turned into a subway line, the city transformed the above-ground railway area into a green space for Seoulites to enjoy.

Go cafe-hopping

Yeonnam is one of Seoul’s cafe-dense neighborhoods, perfect for coffee-loving cafe hoppers. The famous Instagram 2D cafe, Greem Cafe , is located in Yeonnam. If Greem Cafe is packed, there are plenty of other cafes in the area to try. For those with a sweet tooth, Cake Dabang has cakes you can decorate. The variety of cafes in Yeonnam is unbeatable.

For more Yeonnam cafe recommendations, check out Seoulspace’s article “10 Must-Visit Yeonnam Cafes.”

Mullae, a neighborhood lying south of the Han River, was an industrial area known mostly for its metalwork. Artists moved in and set up workshops when the steel and iron industries started to leave Mullae. Today, Mullae is most famous for its art village, similar to the Ihwa Art Village in northern Seoul. Despite the more artsy reputation, the neighborhood retains much of its industrial aesthetic.

Take in the art

Mullae’s art village covers a large section of the neighborhood. All along the alleys between buildings are colorful murals, exemplifying the artistry of the area. The art village is filled with workshops, cafes, and restaurants. Make sure to check out the interiors of these establishments after you enjoy the art in their exteriors.

Order a drink at one of Mullae’s bars.

While many people visit Mullae for its art, its bar scene is also worth checking out. The neighborhood’s industrial aesthetic perfectly sets the mood for a beer with friends in the evening. Old Mullae is a popular cafe by day and bar by night. Here you can order comfort foods, like fries or nachos, to enjoy with your draft beer.

Another alternative to Hongdae, Hapjeong is only one subway stop past the Hongik University stop. Seoulites have been flocking to the Hapjeong neighborhood as Hongdae becomes increasingly gentrified. As a result, Hapjeong has gained a hipster reputation. Although it isn’t as under the radar as it used to be, the Hapjeong area is perfect for a casual outing with friends.

Once again, one of the best ways to get to know Seoul’s underrated neighborhoods is to visit its cafes. Hapjeong is known for its cafes, which have a variety of aesthetics. Anthracite is a popular Hapjeong cafe located in a former shoe factory. The unique aesthetic of the cafe and its great coffee make it a must-try while in Hapjeong. We also recommend checking out The Key Coffee (덕희커피) , which feels like it could be your hometown coffee shop.

Visit YG Entertainment

If you’re a K-Pop fan, visit the YG Entertainment building in Hapjeong. YG has produced influential groups such as 2NE1, Big Bang, Epik High, Blackpink, and AKMU. The main building has a merch store in the basement so that you can stock up on K-Pop albums. YG Entertainment also has a cafe you can stop at while cafe-hopping.

This neighborhood is located high up on a hill, yet another university area. The Hyehwa neighborhood includes Seoul National University’s Yeongeon and Sungkyunkwan University. Hyehwa is fairly calm for a university area but has the classic staples for any college crowd: cafes, clothes shops, and cheap food. Even better, one  of the less-frequented royal palaces is right next door. This non-touristy university neighborhood is great for anyone looking for a chill day out or some alone time to explore historical sites.

Visit Changgyeonggung (창경궁)

Bordering the west side of today’s Hyehwa neighborhood, Changgyeong palace was built in the 15th century under the direction of King Seongjong. He was only 13 years old when he ascended to the throne. The palace served as the residence for three dowager queens: Seongjong’s grandmother, aunt, and mother. The palace grounds include long walking trails through a forest, a pond, and a greenhouse. The expansive nature areas make Changgyeonggung a great place to take a relaxing stroll through history. 

Visit Korea’s oldest university, Sungkyunkwan (성균관)

Established in 1398, Sungkyunkwan was the highest educational institution of the Joseon Dynasty. The institution focused on teaching Confucianism to prepare its students for the national civil service exams. The name Sungkyunkwan means “institute to make a great society.” You can still see the original Sungkyunkwan buildings on today’s Sungkyunkwan University campus in Hyehwa.

Seochon, the neighborhood to the west of Gwanghwamun and Gyeongbukgung, is often overlooked by tourists who tend to visit Bukchon, the neighborhood on the east side of the main palace. Like Bukchon, Seochon is filled with traditional Korean architecture or hanok (한옥) buildings but has some lighter foot traffic than Bukchon. The Seochon area used to be home to numerous Korean artists, and it retains this artistic spirit with the many boutiques in the neighborhood.

Eat at Tongin Market

This market is smaller than other popular markets, but its fame doesn’t come from its size. Instead, Tongin Market is known for being the Dosirak (도시락) market. Here you can trade in real cash for Joseon coins to use at the participating food stalls to fill up your dosirak tray. This is a great way to get acquainted with Korean foods such as mung bean pancakes, tteokbokki, twigim, kimbap, and more.

Visit Park No-soo Museum

This museum has a collection of over 1000 art pieces by painter Park No-Soo. The museum was Park No-soo’s residence until he died in 2013. The house incorporates elements of Western and Korean architecture. Much of the house’s interior is preserved from when Park lived there. The museum is a great place to learn not only about Korean art but also about Korean history.

Sangsu-dong

Bordering Hapjeong and Hongdae, Sangsu-dong is perhaps the least discussed alternative to the Hongdae neighborhood. Maybe it’s because Sangsu is often grouped into the larger Hongdae area. But trust that this area is distinct enough to deserve individual praise. Sangsu is a bit more lowkey and hipster than Hongdae. The neighborhood’s cafe street is packed with unique and independent cafes.

Go thrifting at secondhand stores.

What’s more hipster than thrifting? Buying clothes secondhand is slowly becoming more popular among young Koreans. There are plenty of Sangsu-dong stores catering to those looking for vintage items. Page One , located only a block from Line 6’s Sangsu station, is a great place to find a range of vintage feminine clothes. Secondhand stores in the Sangsu-dong area are Guerilla Radio , Tokyo General Store , and Pijomul .

Check out Sangsu-dong’s independent cafes.

Sangsu-dong’s less-touristy cafe street is a great place to go when all of Seoul’s other streets are packed. We recommend checking out Siyeon (시연) cafe on the main road where Sangsu subway station is located. Siyeon has a cozy atmosphere with its shelves of books and worn wood furniture. If you want to get further away from the crowds, try Sangsubang Cafe , located in the southern part of Sangsu. While this cafe isn’t in the cafe street area, it’s still worth checking out for its drip coffee and cheesecakes.

 As part of the larger Itaewon area, Huam-dong has a culturally mixed history. This neighborhood was home to affluent Japanese people during the colonial era. After liberation, Korean war refugees settled in Huam-dong. You can still see the history of this neighborhood in its diverse architecture. Today, this storied neighborhood attracts younger crowds with cozy cafes and restaurants. While you may see some foreigners in the area, Huam-dong is a nice change of pace from the busier Itaewon.

Stroll along the Soweol-ro, or foliage road

Between Namsan and Huam-dong is Autumn Foliage Road, formally known as Soweol-ro. This road is designated where people can see the beautiful leaves turn during the autumn months. Seeing Namsan in autumn is one of the most beautiful views in Seoul. Although this activity is restricted to autumn, it is still worth the experience for those in Seoul at the right time.

Visit the Heaven Stairway

Built by the Japanese during the colonial period, Huam’s 108 steps lead up to a Shinto shrine. Koreans living in the area were forced to walk up these stairs daily to pray and pay respects at the shrine while living under Japanese rule. While the Shinto shrine was destroyed once Korea was liberated from Japan in 1945, the stairs remain. These stairs appear unassuming, but they serve as a reminder of Korea’s history.

Related Topics

• seoul forest

Sam Nguyen is a fourth-year University of Oregon student double-majoring in Journalism and Global Studies and minoring in Korean. During college, she wrote feature stories and served as managing editor for the multi-cultural independent student publication Ethos Magazine. Her interests include writing, editing, the Korean language, and Korean culture.

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The 50 best neighborhoods to see in Seoul

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3 Itaewon-dong

4 myeongdong.

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6 Bukchon Hanok Village

7 n seoul tower, 8 lotte world, 9 heunginjimun, 10 courtyard by marriott seoul namdaemun, 11 abgujeong, 12 seorae village, 13 hannam-dong, 14 gyeongbokgung palace, 15 lotte world tower.

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16 MMCA (National Museum of Modern and Contemporary Art) Seoul

17 mangwon market, 18 bukhansan national park, 19 g guesthouse itaewon, 20 hotel sunbee, 21 war memorial of korea, 22 cheonggyecheon, 23 namdaemun market, 24 tosokchon samgyetang, 25 gwangjang market.

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27 Noryangjin Fisheries Wholesale Market

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36 Ikseondong Hanok Village

37 the westin josun seoul, 38 lotte mart zettaplex seoul station, 39 itaewon antique furniture street, 40 myeong-dong, 41 gyeongui line forest park, 42 hongdae street, 43 goryeo samgyetang city hall branch, 44 l7 hongdae, 45 ryse, autograph collection.

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47 가나아트센터 gana art center, 48 nami island seoul center, 50 dongdaemun-gu, top searches in seoul, popular road trips from seoul, what's the weather like in seoul.

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8 Must-See Neighborhoods in Seoul

By Lauren Kilberg

Hongdae: For Trendsetters

Hongdae is a hip and lively neighborhood with a thriving art and indie music scene located near four Korean universities: Hongik, Yonsei, Sogang, and Ewha. This neighborhood is full of boutique shops catering to college-aged shoppers, thriving nightclubs, music venues, and an array of themed cafes. If you’re feeling brave, visit Dr. Fish Cafe , where you can sip coffee while dipping your feet in tubs of hungry but harmless fish that nibble away at your dead skin.

Apgujeong: For Luxury Shopping

This affluent area within the greater Gangnam district is Korea’s very own version of Beverly Hills. It even has a Rodeo Drive where you’ll find high-end stores like Gucci, Cartier, and Versace. Take some time to wander through The Galleria (pictured), a department store catering to luxury seekers. A visit to Apgujeong might even find you rubbing elbows with some of Korea’s top celebrities, who frequent the area’s shops and restaurants.

Gangnam: For First Impressions

Visitors flock to Gangnam to see Seoul at its most metropolitan. Home to COEX, Asia’s largest underground mall, and full of high-end restaurants and shopping, Gangnam is a great starting-off point and first impression of Seoul.

Insadong: For Art

Insadong is the beating heart of Seoul's contemporary art scene, and the alleys that jut off from the main street are its arteries. Insadong-gil, the neighborhood's main thoroughfare, is lined with galleries, tea shops, and boutiques. Be sure to pay a visit to Old Teashop , where you can enjoy tea and snacks in a cozy back alley cafe in the company of the shop’s resident small birds that fly freely about.

Jessica Puckett

Anna Borges

Karthika Gupta

Itaewon: For Expats

You’ll find a clash of cultures and tastes in Itaewon. A multicultural neighborhood full of expats and tourists, this neighborhood is home to an array of restaurants featuring international fare. A concentration of some of the best restaurants is located in the alley behind the Hamilton Hotel. Try Le Saint-Ex (pictured) for a taste of French in the Far East, Tartine for American-style pies, and The Flying Pan Blue for brunch.

Jamsil: For Families and Sports Fans

There’s plenty to keep families busy in Jamsil. The neighborhood is home to two professional Korean baseball teams, the Doosan Bears and the LG Twins. Both teams play at the Jamsil Baseball Stadium, which hosted events during the 1988 Summer Olympics in Seoul. Jamsil is also home to Lotte World , the world’s largest indoor amusement park. The complex consists of indoor and outdoor parks, a hotel, a shopping mall, ice skating rink, and folk museum.

Myeongdong: For Boutique Shopping

An estimated 2 million people travel through the Myeongdong area of Seoul each day and most are there for one purpose—shopping. This neighborhood is packed with mid-to-high-end boutiques and major Korean department stores like Migliore and Lotte, where you can shop duty-free. When you're done shopping, don’t miss a showing of NANTA : This acclaimed non-verbal comedy featuring music and cooking plays at the historic Myeongdong Theater .

Namdaemun: For History and Culture

This neighborhood is one rich in history and culture. Here you can shop at Korea’s oldest and largest traditional market, also named Namdaemun . The vendors in the market collectively sell more than 1,700 different products, from clothes to glasses to electronics. The market and the greater Namdaemun area are named after the large gate located nearby (pictured), which is one of eight gates throughout Seoul along the city’s Fortress Wall.

10 Trendy Neighbourhoods In Seoul & What They Are Famous For

Seoul’s trendy neighbourhoods

From lively nightlife districts to cute cafes, as well as historical sites and aesthetic alleyways, Seoul is definitely an exciting city that many flock to visit. But where does one even begin to explore this vibrant city? Well, we’ve got you covered. In our breakdown of 10 trendy neighbourhoods in Seoul , we take a special look at what makes each of them so popular and why they’re worth checking out during your next trip to the city. 

1. Hongdae – shopping district with street performances

Hongdae is well-known as a shopping district. Streets are jam-packed with stores selling clothes, cosmetics, and living goods – you will not be disappointed by the variety of items available. 

While it’s still a treat to explore Hongdae during daytime, it only truly comes alive at night. As if a switch has been flipped when the sun sets, street performers and buskers take to the streets, and the neighbourhood becomes filled with the sounds of the latest hit songs and sweet serenades. 

You’ll find that at night, more noraebangs (karaoke rooms), restaurants selling chimaek (Korean chicken and beer), photobooths, arcades, as well as clubs and pubs open. As a result, the streets are brightly lit as each store seeks to outdo its competitors with vividly coloured signs. 

2. Yeonnamdong – aesthetic cafes and artsy area

On the flip side of Hongdae, Yeonnamdong is best appreciated during the day. Home to lots of scrumptious food originating from all over the world, from various European delights to next-door-neighbour Asian cuisines, you’ll find yourself spoiled for choice here. 

Yeonnamdong, which used to be the Chinatown in Seoul, was where Chinese immigrants first settled. Now, only a vestige of the past remains. But you will still see remnants of its history around. Hwagyo Restaurant Street is endearingly referred to as “Little Chinatown” by locals due to its alleys which are lined with Chinese restaurants. 

There are also tons of indie bookshops and aesthetic cafes where you can get your Insta-worthy shots. Each cafe has its own unique theme and takes these concepts to the next level with their execution, such as the mind-boggling 2D cafe, Greem Cafe. 

Yeonnamdong also houses many creative and cultural displays, including its stunning mural-adorned alleys. Head down to the Weekend Dongjin Market where you can purchase vintage clothes and handmade fashion accessories, or to Gyeongui Line Forest Park where an old railway is displayed. 

3. Sinchondong – university district with lots of food spots

There is always an abundance of things to do in South Korea’s university districts – and Sinchondong is no exception. You might recognise Yonsei University , one of South Korea’s top institutions – especially if you’ve watched the popular K-drama SKY Castle . 

There are numerous other universities whose campuses are located around the area, including Ewha Womans University, Sogang University, Hongik University, and Myongji University, so it is no surprise that the neighbourhood is more catered towards youths.

There are numerous food places and cute shops to explore in the neighbourhood, as well as a vibrant nightlife catered towards the Korean youths.

4. Insadong – aesthetic neighbourhood with small crafts booths

Insadong is a known artsy district. At the heart of this popular area is Ssamziegil , a small mall with a spiral-like walkway that houses an open-air plaza and craft booths. Here, you can buy handmade trinkets, pottery, art supplies, makeup, clothes as well as food, including the trending poop-shaped bread. It is also frequently visited for its many cafes and eateries.

At Insadong, you can check out Yhlayuen Jeongak Academy where they hold many traditional Korean activities, such as calligraphy classes or workshops to learn how to carve your own seal. Or, choose to visit Museum Kimchikan to delve into the history of one of Korea’s most famous dishes, kimchi.

Alternatively, you can also indulge in capturing aesthetic shots in the Alive Museum & Dynamic Maze , as well as the Colour Pool Museum .

5. Ikseondong – modern and traditional vibes

Right next to Insadong, Ikseondong comprises a convergence of the traditional and the modern. Feast your eyes on traditional Korean houses as the area houses a small hanok (traditional Korean houses) village. These huts are often converted into charming cafes, as well as small souvenir shops. 

Beyond exploring the hanok , there are plenty of other fun places to check out in Ikseondong. This includes a shooting range, a 4-cut photo studio, as well as a fortune-telling gacha.

6. Myeongdong – a shopping and food paradise

Located conveniently in the middle of Seoul, Myeongdong is an easily accessible place that is often visited by both tourists and locals alike. It is also located along the belt of the popular shopping street, Eulji-ro , which stretches from Myeongdong to Dongdaemun. 

Myeongdong is a happening place that is always bustling with people. Fashion, K-pop, souvenirs, cosmetics, food – you name it, they’ve got it.

Myeongdong is known for shopping. Whether it’s one of the international cosmetics or your popular domestic fashion brands, you will see shops lining the streets. You can even check out their underground shopping centre for all your fashion and K-pop merchandise or visit one of the largest department stores in Seoul, the main branch of Shinsegae Department Store .

If you are up for exploring, you might want to check out the well-known gothic-style Catholic monument, the Myeongdong Cathedral . Alternatively, take a quick snack break from all that shopping at the Myeongdong Night Market , which sells a wide variety of snacks, from churros to gyeranppang (egg bread), to even lobsters.

7. Dongdaemun – a mixture of arts, culture and shopping

Dongdaemun has long been known for its food, arts, and culture. Its most famous landmark has to be the Dongdaemun Design Plaza , also known as DDP. This sleek structure houses a variety of cultural spots including an exhibition hall, a design museum, Dongdaemun History and Culture Park, as well as a design market. 

Located right next to it is the Dongdaemun Market . It is Korea’s largest wholesale and retail shopping area , featuring 26 shopping malls, 30,000 speciality shops, as well as 50,000 manufacturers. 

Explore Korea’s history at Dongdaemun History Museum , or Heunginjimun, which is a restored gate built during the Joseon Dynasty and was part of the Fortress Wall of Seoul. 

8. Daehak-ro – trendy university district with aesthetic backdrops

Daehak-ro , which literally translates to “university road”, is another university district with a multitude of things to do and food to eat. With the prestigious Seoul National University , as well as the Daehak-ro branch of Hongik University located here, it is a trendy place among Korean youths. 

Much like Sinchondong, food and entertainment are abundant. It is most known for its artsy hangouts. You can enjoy various outdoor musical and theatre performances in Marronnier Park . Alternatively, there are lots of breathtaking artwork to admire in Ihwa Mural Village . 

Saehak-ro is a hidden gem compared to the other neighbourhoods in this article. It is less frequented by tourists, so this is a place worth checking out if you want a break from your usual tourist spots. Small indie shops, street food stalls, bars, and cafes line the streets.

9. Itaewon – melting pot of international cuisine

You’ve probably heard of the famous K-drama, Itaewon Class , but if you’re a true fan, you would know that the filming location of the restaurant Danbam in the drama is situated in Itaewon .  Famous as an international food paradise, Itaewon offers cuisines from various cultures around the world that may be harder to find in other districts – you’ll never have to miss your favourite Mexican or German cuisine here. 

There are also many other K-BBQ joints, clubs, pubs, bars, and upscale bistros in Itaewon. You can easily party your night away here.

One of the more famous roads in Itaewon, which is known for its eateries, cafes, bars, and boutiques, is Gyeongnidan-gil . 

You may be surprised to find out, however, that the district famed for its nightlife is also an area where you can shop for furniture and antiques. A shop featured in many noteworthy publications such as The Straits Times and Trazy , Itaewon Antique Furniture Store is also located among the many restaurants and bars. 

10. Gangnam – upscale neighbourhood with vibrant nightlife

Psy’s 2012 hit song, Gangnam Style , made waves, not just in Korea but globally as well. Because of its popularity, they even built a statue as a homage to the song in Gangnam  itself.

Gangnam has long been seen as a trendy yet more upscale district. This is due to its gleaming skyscrapers, designer brands, and stylish nightclubs. A high-end area in Gangnam, Apgujeong houses one of the three biggest department stores in Seoul, Hyundai Department Store Apgujeong Main , as well as numerous luxury brand stores such as Prada and Gucci.

However, other parts of Gangnam such as Garosu-gil Street is also home to many small clothing boutiques, as well as vintage and design stores, so do not fret if you have a smaller budget but still want to check out this district.

There is no shortage of things to do in Gangnam. One of the most famous malls in Seoul, COEX , is also located here. And, it houses the breathtaking Starfield Library – which is possibly the most well-known library in South Korea – with its ceiling-high shelves of books, along with an aquarium and a multitude of shops and brands.

Like Hongdae, Gangnam is also known for its nightlife, with clubs, pubs, busking, and street performances at every corner. 

Food-wise, Gangnam has numerous K-BBQ restaurants, Korean fried chicken stores, bars, as well as high-end restaurants.

Beyond its luxury stores and bustling nightlife, you can also check out Gangnam’s numerous cultural areas to unwind. Enjoy orchestras and musicals at Seoul Arts Centre. Or visit Bongeunsa Temple , one of Seoul’s most famous temples which contains Buddhist statues and prayer halls.

Seoul’s trendy spots

Of course, South Korea is home to many exciting districts, and the fun is not limited to just these 10 areas. While Seoul may be a big city with almost too many things to do, we hope that this can serve as a guide for your next few trips to this famed city.

Also check out:

• 6 best cities in South Korea  
• 9 things to do in Busan  
• South Korea public transport  
• 20 things to know before travelling to Korea  

Cover image adapted from: @suelynang, Planet of Hotels, @vnusvelo

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SEOUL - north  |  SEOUL - south

Day Trips from Seoul  | Busan  |  Best Collections

🌸Festivals ( Seoul • Busan )

30 Must Visit Places & Activities To Do in Seoul, Korea

KoreaToDo handpicked collection of must visit places and activities to do in Seoul  across a wide range of cultural, most popular, hidden secrets and local favourite hunts.

The Seoul Must-visits and Must-do Collection offer quick picks for the first timers to Seoul , busy travellers with little planning time, travellers with short holiday in Korea and perhaps fresh ideas for the seasoned travellers.

Which are your favourites and how many have you visited? ENJOY!

1. Korea Palaces

Visit either:

Gyeongbokgung Palace : The largest + Changing of Royal Guards Ceremony

Changdeokgung Palace : UNESCO World Heritage + Secret Garden

Deoksugung Palace : Most conveniently located next to City Hall Station + Changing of Royal Guards Ceremony

2. Namsan Seoul Tower

With the four distinct seasons, multiple ways to reach its peak and day/night scenery, N Seoul Tower is definitely a place to visit more than once.

3. Myeongdong

The shopping, cafes,  restaurants and street food mecca! You can't claim been to Seoul without visiting Myeongdong, the hot favourite for many visitors to Seoul!  You can also catch Korea's longest running and award winning show, NANTA in Myeongdong too!

4. Cafe Streets  

Check out one of the rooftop cafes at the chic suburb of Sam cheongdong . Enjoy your favourite drink and watch the sun sets over the beautifu l horizon.

Other popular cafe streets/areas:

Ikseondong Hanok Village

Seoul Forest Cafe Street

5. Korean BBQ

With so many Korean BBQ Restaurants in Seoul, why not BBQ differently this time, over a king-size pot lit at Hansang Gadeuk BBQ Restaurant ?

Other recommended BBQ restaurants at:

6. Korean Markets

KoreaToDo favourite picks include:

Tongin Market : Fill up your lunch box with purch ases using brass coins

Gwangjang Market : Many popular local  food to try!

Yeongcheon Market : A must-visit for the doughnuts lovers, freshly made!

7. Seoul City Wall

The 18.6km long wall of cultural significance, surrounding the center of Seoul across 4 main mountains.

KoreaToDo Top Picks:

Naksan Mountain Trail : The easiest and gradual walking trail with picturesque view of the city, just 2 subway stops away from Dongdaemun Station.

Inwangsan Mountain Trail : Feel the achievement of reaching a Seoul's mountain summit (338.2m) along the Seoul City Wall.

8. Bukhansan National Park

Enjoy nature beauty with clear flowing rivers, tall trees and fresh air at this most visited National Park in Korea, so close to the Seoul City Center. 

You can choose an easy walk/hike and turn back anytime (after your picnic?) or challenge yourself to one of its peaks. There are signs in English and you will see Koreans hikers on weekdays too.

9. Han River (Hangang) Parks

Han River is a major river running through Seoul. 12 parks are created along Han River in Seoul, offering relaxation and sporting hub for the citizens.

KoreaToDo Hot Picks : Parks with direct subway station access, unique attractions & activities to do (i.e. bicycle rental, duck boat rental, ferry cruises, etc):

Ttukseom Hangang Park

Yeouido Hangang Park

10. Bridge Walk across Han River

With so many bridges connecting North and South of Seoul across Han River, bridge walk offers one of the best and unique experiences on your holiday in Seoul.

KoreaToDo's favourite pick:

Jamsil Railway Bridge Walk : end-to-end subway station connections.

11. Underground Malls

There are many underground malls in Seoul. Of which, the Express Bus Terminal Underground Mall (GOTO MALL) stands out among the rest as the largest underground mall in Seoul with over 600 shops. You can find the latest fashion wear, paintings, household items, beddings, accessories and even plants & pots at GOTO MALL .

12. Ko rean Universities

Ewha Womans University is the largest university for women in Korea. I t has the largest underground campus (ECC), designed by world renowned architect. The  beautiful campus is within walking distance to subway station. There are great shopping and restaurants outside its campus too!

In autumn, Yonsei University nearby is a must-visit for its autumn foliage!

With day tours to go and so many places to visit in Seoul, including palaces, shops, cafes and restaurants, parks are often given a miss by travellers unfortunately...

Nonetheless, please do take some time to relax in nature and enjoy the beautiful seasonal flowers and plants Seoul Parks has to offer.

Hot picks include:

Seoul Grand Park

Seoul Forest

Olympic Park

Haneul Park

14. Kakao Friends / Line Friends Flagship  Stores

You can find your favourite and cutest Kakao Friends and Line Friends merchandise from toys, stationeries, clothing and lifestyle items... only in South Korea!

Best locations for both flagship stores located near subway stations:

Gangnam Shopping Street

Hongdae Shopping Street ​

15. Factory Outlets

Deal  hunters for the popular brands like The North Face, Columbia, Fila , Adidas, New Balance, etc, check out the factory outlets in Seoul.

Recommended picks near subway stations:

Lotte Outlets (Seoul Station Branch)

Hyundai City Outlets Dongdaemun ​

16. Olive Young

We can't leave out the cult favourite for beauty lovers, Olive Young! ​

Visit the largest Olive Young store in South Korea, Olive Young Myeongdong Flagship Store and stock up your beauty care products (e.g. masks, sun cream).

💡If you are new to Korean skincare, you can check out the bestsellers on their global site.

KoreaToDo TOP PICKS - Tours, Activities & Discount Tickets

➥ Handpicked experiences by KoreaToDo for their uniqueness, value, popularity, price competitiveness and at times, tedious to reach by public transport.

N Seoul Tower Observatory Ticket

enjoy breathtaking views

Yeo Yong Guk Korean Traditional Medicine Spa Packages

must-go wellness place by KTO

Lotte World 1 Day Pass & Lotte World Aquarium

located in the heart of Seoul

Coex Aquarium in Seoul Admission Ticket

largest aquarium in Seoul

Seoul Eland Hangang River Cruise (Day Cruise)

40 mins, multiple timings

Discover Seoul Pass (Lotte World, COEX Aquarium, Han River Cruises, etc)

free access to >60 attractions

Hanbok Rental near Changdeokgung Palace by Dorothy Hanbok

Kid/Male hanbok available.

Private Transfer: Incheon Airport (ICN) to Seoul (1-3 or more pax/car)

Myeongdong, Hongdae, etc

♔  KoreaToDo recommends  Klook.com , Asia leading in-destination service provider.

🌸SPRING PICKS🌸 Handpicked Experiences from Seoul

Chasing Cherry Blossom & Spring Flowers Day Tour

29 Mar - 14 Apr 2024

3 best spots of the day in Seoul/Gyeonggi

Taean Tulip Festival & Strawberry Picking Day Tour

12 Apr - 7 May 2024

500g strawberry picking

Jeonju Hanok Village, Wansan Park & Gakwonsa Temple Day Tour

8-23 Apr 2024

King Cherry Blossom Festival

Pink King Cherry Blossom Tour (Spring Flower Festival, Gaesimsa & Munsusa)

14-29 Apr 2024

king cherry blossoms are larger & denser

Hwadam Botanic Garden, Nami Island & Gangchon Railbike Day Tour

29 Mar 2024 ~

Pink King Cherry Blossom Tour (Wansan Flower Garden, Jeonju Hanok Village)

15-28 Apr 2023

& Gakwonsa Temple

Other KoreaToDo Collections that you may like:

Top Popular & Unique Day Trips from Seoul under 3 hours

Recommended Day Tours from Seoul & WHY

Top Favourite Shopping Heaven in Seoul

Essential Travel Tips to Korea

Still looking? Explore KoreaToDo handpicked collection of:

Seoul - North of Han River

Seoul - South of Han River

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Home » Asia » South Korea » Seoul

34 BEST Places to Visit in Seoul (Attraction Guide for 2024)

Seoul is one of the most popular destinations in Asia. It’s a bustling metropolis that combines cyber-punk sights with old-world goodness. It’s a truly unique city.

There are numerous cool places to visit in Seoul and a lot of sights to see. This city has it all, from a fascinating and unusual culture to great food, amazing shopping, and great entertainment options. It’s also very welcoming and used to travelers making it a safe and accessible place in Asia. There countless points of interest in Seoul, so you’ll have an exciting and busy trip to the city.

The idea of traveling in Seoul can seem a little intimidating. It’s a sprawling metropolis and doesn’t quite have the complete ease of its East Asian neighbor Japan. However, Seoul is actually a very safe city and is popular amongst tourists, so the tourist trails are well worn and easy to explore.

With this easy guide, you’ll find it easy to travel to Seoul and come back with stories and pictures that other people just can’t match! There are a lot of cool places to visit in Seoul, so let’s get to it!

Need a place quick? Here’s the best neighbourhood in Seoul:

The best places to visit in seoul, faqs on the best places to visit in seoul, final thoughts before visiting seoul’s best places.

Gangnam translates as ‘south of the river’ and is a district that has blown up in recent years. It was originally an area dedicated to sleepy rice fields – but you’d never believe it when visiting today!

• Check out the K-pop scene and pick up a few CDs at Evan Records.
• Shop for the latest fashion and boutique items (or just window shop) at Galleria department store.
• Eat bibimbap at Tokkijung or a famous Korean barbeque meal at Yang Good.

Where do you start with the best things to do in Seoul – in a city of 10 million? Your experience while travelling in South Korea will be dramatically different by the accommodation you choose. You want to make sure you’re closest to all the coolest things to do.

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#1 – Bukchon Hanok Village – A great place to see in Seoul for Korean architecture

• A great place to experience Seoul’s traditional culture.
• You’ll be able to take some awesome pictures in this area!
• Just be aware that people still live in these houses, so be respectful of their privacy.

Why it’s so awesome: The traditional houses in Seoul are called Hanok and they date back to the Joseon Dynasty between 1392 and 1910. These houses are designed to maintain a balance between the house and the outside world of mountains, rivers, and land contours. This makes them extremely aesthetically pleasing and one of the must-sees in Seoul! You may even be able to find an Airbnb in Seoul in this architectural style if you’re lucky!

What to do there: People actually still live in this residential area, which is located between Gyeongbokgung Palace and Changdeokgung Palace, so be respectful of their spaces and time. If you can, join a guided tour early in the morning to get even more insights. Or take some extra time and explore the area and make sure you get some pictures too. There are some spots where you can see the traditional houses against more modern landmarks, and they make for the most striking photo-ops of all.

#2 – Myeongdong – A great place in Seoul if you love to shop!

• Literally shopper’s paradise!
• You’ll find amazing deals in this area on every kind of cosmetics you can imagine.
• Make sure you take advantage of the samples and the changing deals and offers.
• If you want to find out more,  get a guide  to show you around!

Why it’s so awesome: The women of Seoul look amazing. They’re always beautifully dressed and have impeccable make-up, and this area is why. Myeongdong is a whole shopping area dedicated to every cosmetic store and brand you could ever want. So, no matter what type of skin you have or what make-up look you want, you’ll be able to find the right products in this area.

What to do there: This is the most famous place in Seoul for shopping and there are always a lot of special deals and offers in this area so keep your eyes open and take advantage of them. A lot of shops also offer free samples, so don’t be afraid to try a brand you’ve never heard of! This is a trip mostly for the girls, so leave the guys at home and take your best friends along for the ride.

#3 – Lotte World – A must-do in Seoul for families!

• The world’s largest indoor amusement park.
• If you get tired of the rides, then visit the shopping complex also on-site!
• This is a Seoul must-do and a great place to take the kids.

Why it’s so awesome: Lotte World is huge. It includes both an indoor and outdoor amusement park and there is also a hotel, an aquarium, luxury boutiques, a water park, and a shopping center on-site! So, even if you get tired of the rides, you can always slip out and grab a meal or a bargain before returning to the Lotte fun.

What to do there: Take the kids, or friends, and just enjoy the amusement park. The rides and attractions are some of the best you’ll ever see at Lotte World and it’s well worth taking an entire day in this park to soak it all in.

Make sure you try the Desperados game, the Dragons Wild Shooting game, and the Comet Express rollercoaster for maximum fun and thrills! It’s easily a must-visit in Seoul if only to feel like a kid again. Buy your tickets before you go, so you won’t end up waiting in line.

#4 – Gyeongbokgung Palace – Possibly one of the most important places to visit in Seoul

• When you travel to Seoul, you absolutely must not miss this historic building!
• The largest and most important palace in Seoul.
• If you wear a traditional hanbok dress, they’ll let you in for free.

Why it’s so awesome: The Gyeongbokgung Palace is often compared to the Forbidden City in Beijing and is a Seoul must-see. Built in 1395, it was the main royal palace of the Joseon family, who ruled Korea for hundreds of years.

The palace was mostly destroyed by Imperial Japan during the early 20th century but over the following years, it has been meticulously restored. It is now considered to be one of the most beautiful palaces in the world, which is why it’s one of the best places to visit in Seoul.

What to do there: There are lots of places in the city where you can hire a hanbok – a traditional Korean dress. If you turn up at the palace wearing it, they’ll let you in for free. Aside from that, just explore the site. I’d recommend jumping on a guided tour to get to know all of the details about this stunning palace.

Also, make sure you show up to see the changing of the guard or the Gwanghwamun Gate Guard-on-Duty Performance . Either one happens between 10 and 4 pm every hour on every day except Tuesday and it’s a really fun thing to see in Seoul.

#5 – N Seoul Tower – A place to go in Seoul to see the city from a different angle.

• The best place for panoramic views of the city.
• The building also hosts a variety of cultural and entertainment events as well as restaurants and snack bars.

Why it’s so awesome: If you’re looking for the top place to visit in Seoul, they don’t get much more “top” than this. The N Seoul Tower is located on Mt. Namsan and has been Seoul’s most iconic site since its opening in 1980. It’s actually a communication and observation tower, but over the last few years, it’s become one of the most important and celebrated sites in the city.

What to do there: Go to the top and enjoy the views. Sometimes, the best way to explore a city is to see it high up and at a distance so you can get an idea of the scale, and this tower offers the best place in the city to do just that.

Afterwards, go down to see a movie or an exhibition in the cultural space, or just grab a table at the upscale restaurants there and enjoy a fantastic meal. If you are passing through Seoul, then you see this (but not climb) on a Seoul transit tour from the airport.

#6 – The Yun Dong-ju Literature Museum – A great place to visit in Seoul if you are alone.

• Reading the books and poetry from another culture is a great way to gain a deeper understanding, and this is a great entry point into South Korean Literature.
• If you love books and history, this is a Seoul must do.

Why it’s so awesome: This is a museum built in honor of the beloved South Korean poet Yun Dong-Ju. It’s a three-room museum where you can explore photos from his life as well as first editions of his poems. The space itself is beautiful as well; the indoor space perfectly captures the contemplative, inspiring mood of the poetry and is a Seoul itinerary must for the contemplative travelers.

What to do there: Spend some time exploring the photos and contemplating this poet’s work before going outside. You can take a wall on Poet’s Hill at the back of the museum and get great views of the city and the N Seoul Tower. After your visit, you might even be inspired to get writing!

A new country, a new contract, a new piece of plastic – booooring. Instead, buy an eSIM!

An eSIM works just like an app: you buy it, you download it, and BOOM! You’re connected the minute you land. It’s that easy.

Is your phone eSIM ready? Read about how e-Sims work or click below to see one of the top eSIM providers on the market and  ditch the plastic .

#7 – The Jeoldusan Martyr’s Shrine – An important historical site in Seoul.

• A sobering but beautiful shrine that remembers a very dark time in history.
• Don’t take the kids to this site as some of the displays may upset them.
• If you want to explore Seoul, going back to its roots is a good way to start.

Why it’s so awesome: This is a Catholic shrine on the Han River and marks the Byeonin Persecution of 1866. At this time, nine French missionaries were martyred which led to the French fleet attempting an invasion into Korea. In retaliation, the Jeoldusan government targets, punished and murdered French and Korean Catholics, leading to this site became known as the ‘beheading mountain’. This obviously isn’t a fun site, but it’s an important part of Korean history and must be seen if you want to understand the present.

What to do there: The shrine is especially beautiful at night when votive candles give it an otherworldly glow, but it’s still beautiful and sobering when you go during the day. Don’t bring your kids with you as the Shrine houses a gallery and museum display torture implements that were used on the captured Catholics.

#8 – The Seoul Museum of Art – The perfect attraction in Seoul if you are on a budget!

• One of the best points of interest in Seoul that’s also free!
• The museum is housed in a beautiful and historic building which offers great photo opportunities.

Why it’s so awesome: How about a free thing to do in Seoul! This museum plays host to a range of special exhibitions that can be expensive, but the permanent display is totally free. It highlights the career of the Korean artist Chun Kyung-Ja, who was influenced by African culture and art and is worth the trip to the museum alone.

What to do there: Before you go, check out what special exhibitions they have on during your stay. Korean art is very unique and well worth exploring, so spend some time getting to know their unique style. But make sure you check out the regular display as well because it’s beautiful and soulful.

#9 – The Cheongun Literature Library – Another place in Seoul for the bookworms!

• An amazing place to spend some time if you love books!
• One of the most beautiful museums in Korea.
• If you’re trying to work out what to do in Seoul on a quiet afternoon, this is a site where you can sit back and relax.

Why it’s so awesome: The collection of books at this library is fairly average, but it’s the space that makes it amazing. The reading rooms are located on the second floor of a traditional Korean house which is spacious, sunny, and welcoming. So, if you love to read , this is a perfect place to settle in and do it!

What to do there: Make sure you spend some time exploring this traditional Korean house. This style of Korean architecture is unique and oddly harmonious with the natural surroundings, so it’s worth taking note of it. And then, get away from the busyness of the city by choosing a book and taking it upstairs to read. There’s nothing like reading a good book in an atmospheric space, so take advantage of the opportunity.

#10 – Everland – A very cool place in Seoul for a day trip

• A great place to take the whole family while you’re visiting Seoul
• This park has the steepest wooden roller coaster in the world.

Why it’s so awesome: Seoul breaks a lot of world records and this affects how they build things and what they enjoy. Everland is the largest outdoor theme park in South Korea and has five zones of rides and attractions. This includes the world’s steepest wooden roller coaster and South Korea’s only safari, so come expecting some thrills.

What to do there: Get there early because there’s a lot to do and you’ll need the whole day to fit it all in. If you love roller coasters, make sure you ride the world’s tallest wooden coaster and be prepared to scream your lungs out along the way!

#11 – The NANTA Theater – Seoul and South Korea’s artistic scene is definitely a must-see.

• Another side of Korean culture and one you probably won’t expect!
• The most popular theater performance in the city.

Why it’s awesome: Every culture is different and sometimes it’s great to get a first-hand view of just how different another country can be. The NANTA Theater is the perfect place to get a different view on the modern culture of South Korea. It’s the most popular theatre in the city and has a non-verbal, musical base. Perhaps a little strange, but it’s a terrific window to seeing another side of the city while backpacking in Seoul .

What to do there: This theatre has shows regularly so check out what’s on before you arrive in the city. And once you’re there, just enjoy the culinary-themed comedy performance with acrobatic moves and rhythmic melodies. Chances are that you’ve never seen anything like it and never will again! The shows sell out fast – they’re incredibly popular – so book early to make sure you don’t miss out.

#12 – The Seoul Alive Illusion Museum – Quite the quirky place in Seoul to visit!

• The first museum of 4D optical illusions in South Korea.
• Includes more than 100, slightly quirky exhibits.
• The perfect place to go with friends or with your family while you’re visiting Seoul.

Why it’s awesome: Even if you’ve been to an optical illusion museum before, you probably haven’t seen one like this. A lot of the exhibits in this museum are slightly quirky and unusual, and you’ll probably spend a lot of your visit to this venue laughing your head off at the displays you can become part of. It’s just a little run-of-the-mill Korean madness.

What to do there: Make sure your phone or camera is fully charged before you spend a few hours at this museum because you’ll need it. Even if you’ve seen optical illusion museums before, this one is unique. Make sure that you check out the Disney displays and become a part of popular movies like Frozen and Cinderella in your own personal works of art. Sort your booking in advance to have an even better experience!

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#13 – Tosokchon – A must-do in Seoul to delight your tastebuds.

• Home to one of the most famous dishes in the city.
• Expect queues, but the wait is definitely worth it.
• Buy a ticket  online if you want to skip the line

Why it’s so awesome: Every city has a dish that they’re famous for and one of Seoul’s most famous dishes is known as Samgyetang. This is ginseng chicken soup, and the best place to buy it is at Tosokchon restaurant on Jahamun-ro 5-gil Road. Once you taste the dish, you’ll understand why people queue up to eat it every day.

What to do there: Arrive early if you want to be in the front of the line and just wait patiently. The dish is worth the trouble, as all the locals in line will tell you, so just accept the wait and enjoy your food once it arrives. Make sure you try it though; it’s a must-do when visiting Seoul!

#14 – The Cheonggyecheon Stream – A quiet and romantic place to see in Seoul.

• A chance to take a break from the busy city and enjoy a slice of nature.
• You can also walk the length of the stream, which will take you alongside lots of Seoul’s best tourist attractions.

Why it’s so awesome: Seoul is a busy modern city and sometimes it’s nice to get away from the crowds and pollution and enjoy a bit of nature. And that’s exactly what this stream is for. The locals often visit on hot summer days and spend time sitting in the shade and dipping their feet in the water, and you can do the same when you need a little break.

What to do there: Walk down to the stream and just spend some time relaxing. The stream is like a little oasis in the middle of the city, so take the time to slow down and rest. You can also walk the length of the stream if you’re feeling energetic and stop off at local attractions along the way.

#15 – Bukhansan National Park – The most beautiful nature in Seoul.

• A traditional market where you can find almost anything you want to buy.
• The prices are extremely good, so make sure you check it out if you want something specific.

Why it’s so awesome: While you’re in Seoul, you might find the city can be overwhelming at times. No matter, because just outside the city centre you’ll find the Bukhansan National Park, which is the best place to go hiking in Seoul. Aside from outdoor recreational activities, the national park boasts impressive mountain views and lush forestry. You might also see some ancient temples and fortresses along the way.

What to do there: The reason most people visit the Bukhansan National Park is to do some hiking. Whether you’re an avid hiker or a beginner level hiker, you’ll find a trail suitable to your ability here.

#16 – Gwangjang Market – Seoul’s street food delights!

• One of the best places to eat in Seoul.
• This market is popular with tourists and locals.

Why it’s so awesome: If you want good street food when you visit another country, then you need to go where the locals go. And the locals all know to go to Gwangjang Market. This was the first permanent market in Korea selling local delicacies and fine linen and it also contains some of the best stalls in the city if you enjoy trying street food.

What to do there: You can do some shopping while you’re at this market, but mostly you want to try the food. The market’s open Monday to Saturday from 9 am to 10 pm, so bring your appetite and try as much of the street food as you can. Make sure that you try the bindaetteok or mung bean pancake and tteokbokki and noodles for a really unique eating experience.

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#17 – Hongdae – A must-see for foodies!

• Seoul’s nightlife center.
• This area is near the university, which is why it’s filled with young people and fashionable places to eat and party.

Why it’s so awesome: The areas around universities in most cities are beacons for popular eateries and wicked nightlife and Seoul is no different. Just moments from Hongik University, one of the most prestigious in the city, this area attracts students, locals, and tourists who enjoy the best and most fashionable shopping and dining in the city. Some of Seoul’s best hostels are in the area too!

What to do there: This is an area that really comes alive at night, so save it for an evening when you don’t have much to do. Find somewhere to eat, because this is one of the best places to eat in Seoul, and then go shopping. There is a range of clothing stalls and shops selling vintage goods so take your time and see what’s available. And if you enjoy clubbing, you’ll find lots of different options in this area.

#18 – Ikseon-dong Hanok Village – An unknown (but awesome) place to see in Seoul!

• The best place in the city to experience old Korea.
• There are some amazing cafes and pubs in this area too, so make sure you have a meal during your explorations.
• If you’re trying to decide what to do in Seoul off the tourist trail, this is the perfect place to visit.

Why it’s so awesome: This area isn’t usually listed as one of the best places to visit in Korea, but it’s great if you want to enjoy a mix of history, food, and creative shopping options. The area was first established in 1920 and preserves that time almost perfectly. Wandering the alleys could almost make you believe that you’ve moved back in time, and makes for a great afternoon.

What to do there: Just wander the alleys and enjoy the time away from Seoul’s tourist spots. There’s always something hidden to discover and explore in this area, and it’s well worth spending some time there to get a real feel for the past.

But don’t neglect the present either, because the shops are some of the most interesting in the city too. So, do some shopping and then stop at one of the artisan cafes or gastro pubs for a meal. It’s also worth it to join a pub crawl tour with a local guide to get to know the hidden gems of this cool district.

#19 – Insa-dong

• If you want unique souvenirs, this is one of the hotspots in Seoul for them.
• The center of Korean traditional culture and crafts.
• A great place to explore Seoul and support local craftsmen at the same time.

Why it’s so awesome: If you’re interested in traditional Korean culture and crafts then this is the place where it’s all gathered together so you don’t miss anything. Insa-dong specializes in goods that can only be purchased or enjoyed in Korea, so it’s the perfect place to grab a souvenir for your loved ones back home!

What to do there: There are about a hundred galleries in Insa-dong and they display every type of Korean craft that you can imagine or have ever heard of. Make sure you check out the hanboks, which is a piece of traditional Korean clothing, traditional teas, and folk crafts. Also, try to go on a Sunday as streets are blocked off to allow for stalls and booths as well as traditional performances and exhibits.

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#20 – Yongma Land Abandoned Theme Park – A haunted place to visit in Seoul… maybe…

• A slightly creepy look at the other side of entertainment.
• There are stories going around that the park shut down because of a ghost!
• If you want to find unusual things to do in Seoul, this is the perfect place to start.

Why it’s so awesome: Yongma was built in 1980 and was a small, family-run amusement park. It shut down in 2011, allegedly because of ghosts, though it’s far more likely that the owners had economic reasons for closing their doors. But since then, the park was bought by a savvy businessman who invites visitors to become part of the park’s demise.

What to do there: If you’ve ever wanted to explore an abandoned amusement park, this is your chance. You can clamber over old dodgem cars, try out the carousel, and take pictures next to a sad clown roller coaster.

There’s a small charge involved, and if you get there at night you can pay a little extra and ask the owner to turn on the lights of the merry-go-round while you’re there. Set against the declining rides, it’s a ghostly sight that should be savored.

#21 – Seodaemun Prison – Possibly one of the most important historical places to visit in Seoul.

• Not a fun place to visit, but an important one if you want to understand South Korean history.
• This was a prison built for Koreans who rebelled against Japanese forces.

Why it’s so awesome: Built in 1908, this prison held Korean rebels who fought against Japan’s invasion and occupation. Before it was created, the country had virtually no penal system, and this location came to symbolize the determination of the Korean people to win their freedom despite the costs. Many Korean patriots died in custody, were tortured or executed at this location, and it’s a sobering reminder of the darker side of humanity.

What to do there: This isn’t a fun place to visit in Seoul. It was designated as a historic site in 1988 and renovated in 1995 and is a stark and sometimes brutal slice of Seoul’s history. As you walk through the prison-turned-museum, you’ll see torture chambers with terrifyingly realistic mannequins of famous Korean patriots and get an idea what it was like for the people who lived and died within the prison’s walls.

#22 – Coffee Hanyakbang – Seoul’s Must-Visit for the Coffee Connoisseurs

• The perfect place for coffee lovers of all ages.
• A nearly hidden gem that only the locals know about.
• If you live for your morning coffee, you’ll find lots of new coffee tastes at this site.

Why it’s so awesome: Almost everyone loves coffee and this tiny shop allows you to celebrate it in style. It’s almost hidden down a narrow, unmarked alleyway but coffee connoisseurs know that it’s there and turn up in droves to get the perfect coffee experience. The shop is decorated in a mix of Korean and Chinese styles and is determinedly rustic, with lots of wood and exposed pipe. And it sells delicious, hand-drip coffee at decent prices.

What to do there: Drink your morning coffee, of course! The owners roast the beans by hand at the back of the shop and grind them on site, so the whole shop has that rich, tongue-tingling smell of fresh coffee. And the making of each coffee is a science too, with everything precisely calculated to create the perfect cup, every time. So enjoy!

#23 – The War Memorial of Korea – A different take on a war memorial.

• A strangely lighthearted look at Korean military history.
• Fun and educational, so it’s a great place to take the kids.

Why it’s so awesome: There are 6 exhibition halls and an outdoor space for war machines too big to fit inside at this site and the place is packed. In fact, there are over 13,000 pieces of military equipment and memorabilia at the Korean war memorial , placed on the grounds of the former army headquarters of Korea.

The focus is on the Korean and Vietnam war and this isn’t the type of museum where you just stand back and look. The displays are designed to be touched and felt, to give visitors a better idea of what the wars were really like.

What to do there: There’s a lot to see at this memorial so make sure you put aside a few hours. The Combat Experience Room is particularly interesting and uses audiovisual effects to surround you with the sounds, sights and smells of the battlefield. Outback, the lines of tanks and heavy artillery are laid out like a metal petting zoo, and if you’re interested in this type of machinery, you’ll have an amazing time exploring it all.

#24 – Jogyesa Korean Buddhist Temple – For some sacred sightseeing in Seoul.

• A Buddhist temple that’s an important part of the locals’ lives.
• The garden surrounding the temple has some ancient trees that are simply amazing.

Why it’s so awesome: Sometimes there’s nothing like exploring a temple that’s still in use in the modern-day if you want to understand a culture better. And this temple in the middle of Seoul’s high-rise district is one of the best places to visit in the city to learn more about its people. This Zen Buddhist temple is always full of locals and tourists, which makes it an exciting, as well as an interesting place to people, watch and spend some quality time.

What to do there: Spend some time just watching the people as they come and go on their everyday business. And when you’re done, explore the compound itself. You could also find yourself a guide that will show you around and explain each statue in detail.

The trees in this area are apparently over 500 years old and they’re strung with banners and streamers in bright colors to make them look even more spectacular! This all combines to make this temple one of the top places to visit in Seoul if only for a quick contemplative meditation.

#25 – Suwon’s Hwaseong Fortress – More of Seoul’s old landmarks!

• If you’re looking for a quick day trip from the city, then make it to this UNESCO World Heritage Site.
• Located only an hour and a half from Seoul.
• One of Seoul’s most important historical sites.

Why it’s so awesome: Built between 1794 and 1796, this fortress was created to house the remains of the King’s father, who had been murdered by his own father. It’s an enormous complex that was meant to be the first step in moving the capital from Seoul to the city of Suwon, where the Fortress is located. This obviously never eventuated, but the fortress remains and was declared a UNESCO site in 1997 .

What to do there: It will take you a couple of hours to see the entire castle, so if you have a spare morning or afternoon while you’re in Seoul then make the trip out to see it. There are a lot of different features including the interior and exterior as well as a palace museum, so make sure you take enough time to see it all.

#26 – Seoul’s Children’s Park – A beautiful place to go outdoors in Seoul.

• A great place to take the kids.
• Even if you don’t have children, you’ll enjoy this massive green area in the central Seoul.

Why it’s so awesome: If you’re tired of the skyscrapers and find yourself longing for some greenery, then you can find this park in the middle of the city. Not only does it include a lot of green, open areas, there are also some cool exhibits and attractions in the park that will interest everyone, not just the young.

What to do there: Escape from the city and spend some time in nature. This park also includes amusement rides and playgrounds as well, so if you feel like being a little more active then there are lots of things to try!

#27 – A Lotte Mart – A weird choice of things to see in Seoul but hear me out!

• Lotte Marts in Seoul aren’t like the ones back home, so make sure you stop by for a look and a snack, you’ll be surprised what you’ll find there.
• If you love snacking but want to save some money, you can eat like the locals do with some very unusual meals and snacks from this store.

Why it’s so awesome: It sounds a bit strange to suggest that you go to a supermarket, but this is one experience you really shouldn’t miss because these stores are one of the most famous places in Seoul.

Lotte Marts are iconic in the city and they’re one of the coolest grocery stores in the world. While wandering around you’ll get a much better idea of how important food is in Seoul. And you might also find some new treats to try too!

What to do there: Make sure you take part in the whole experience. Lotte Marts usually have free food samples as well as an incredibly wide range of foods that you’ve probably never seen anywhere else. Just watch your wallet, because it’s too easy to overspend in Lotte Mart, and buy something tasty.

#28 – The Jongmyo Shrine – Another cultural highlight of Seoul.

• A UNESCO-listed site and close by the popular suburb or Insadong.
• A Seoul must-see when you’re in the city.

Why it’s so awesome: This is one of the most popular landmarks in Seoul and it’s also one of the best ways to learn about its ancient traditions. This shrine is the most popular attraction in Seoul and it’s a UNESCO Heritage site;  the perfect way for you to learn more about the history of the city.

What to do there: If you go to the shrine on Saturday then you can explore on your own. Any other day except Tuesday when the shrine is closed, you will need to join a guided tour. There are tours in English every couple of hours. While you’re there, make sure that you pay attention. You’ll learn about ancient customs, music, and even about memorial services during your visit, so it’s worth paying attention.

#29 – National Museum of Modern and Contemporary Art – More awesome Korean art!

• The National Museum of Modern and Contemporary Art in Seoul is an amazing traditional style building.
• Located on what used to be Seoul’s Defense Security Command.

Why it’s so awesome: This museum is a must-visit on your Seoul itinerary. It’s an enormous museum that’s built on the principles of madang , which encourages people to socialize together by providing a large, communal courtyard just for that purpose. And it works too, which makes it a great place for people watching.

What to do there: The exhibits at this museum change regularly, so find out what’s on while you’re in the city and don’t miss out. Also, spend some time exploring the building while you’re there. Korean architecture is unique and deserves some time and attention.

#30 – Socheon – A nice non-touristy place to visit in Seoul

• If you’re looking for the best food in the city then you need to go to Socheon, which is where the locals go.
• You’ll have some of your best meals in a slightly dingy restaurant in this part of the city.

Why it’s so awesome: Socheon is one of the best places in Seoul for cheap and delicious local food and a good break from the tourist attractions. Located on the west side of Gyeongbokgung, this area caters mostly to locals, so you won’t find as many fancy restaurants and neon lights there. Instead, you’ll find mostly ordinary, slightly run-down restaurants that serve some of the best food you’ve ever tasted.

What to do there: Some restaurants serve great food in this area but they’re a little hard to find. Most of them don’t have a website or even a menu in English, so you’ll have to order your meal from pictures or by what the locals are eating. To get a great meal, walk until you find a place that contains a lot of locals. Figure out what you want and just point – whatever you get, it’ll be delicious!

#31 – Dongdaemun – An awesome neighborhood in Seoul.

• One of the best places in Seoul for bargain shopping!
• Bring cash so you can haggle down the prices.

Why it’s so awesome: Dongdaemun shopping area is a veritable labyrinth of wholesale and retail shops. You could quite literally get lost in this area looking for something, and the crowds of locals and tourists alike enjoying the bargains are evidence of how good the prices and the variety of goods are.

What to do there: If you’re looking for something specific to buy, chances are that you’ll find it in this area. Take cash with you so you can haggle and find something sweet. But if you just want to wander and people watch, this is the perfect place for it too. Many of the shops are open all night, so there’s always something going on for you to observe.

#32 – Dongdaemun Design Plaza – A famous modern landmark in Seoul.

• One of the hotspots in Seoul for shopping and entertainment options.
• The building itself is unusual, stunning, and looks great in photos.

Why it’s so awesome: This building is one of the most eccentric in the city and looks amazing in photographs for you to put on your social media feeds. The long, sinuous curves of the building seem to go on forever and as if that wasn’t enough it also contains countless stores, exhibition spaces, parts of the original Seoul fortress that used to stand on the site, and a design museum.

What to do there: Make sure you take a photo of yourself with this building to show the people back home because the curving lines back for a great background. And then just explore the building. You can shop, explore the history of the site, or just wander the floors looking for anything that looks like fun. It’s the perfect place to go for anyone who’s looking for Seoul vacation ideas.

#33 – Mapo-Gu – A quirky area in Seoul to visit.

• One of the quirkiest places to go in Seoul.
• If you’re looking for weird and wonderful experiences and cafes, this district will exceed your wildest expectations.

Why it’s so awesome: Mapo district is one of Seoul’s 25 districts and it’s also one of the most unusual. It’s home to a large number of themed cafes, so if you want your cup of coffee with a side of cats, dogs or raccoons, you’ll find all that and more in this district.

What to do there: Korea is constantly innovating and looking for new ways to explore old ideas and you can experience that first hand while you’re in Mapo-Gu. Try the poop café if you’re looking for one of the most unusual places in Seoul, or just wander from one café to another hugging cute animals!

#34 – Nami Island

• One of the most popular spots for a holiday break in Seoul.
• It’s usually thronged with tourists so show up early if you want to avoid the lines.

Why it’s so awesome: Nami Island is a lovely nature area close to the city that’s a fantastic place to visit in the winter and summer months. In summer it has rides, zip wires, hiking, and lots of large open spaces to explore. And in the winter, it’s set up for all the winter sports and activities that you’ve ever dreamed of trying.

What to do there: Nami Island is an awesome place to visit in winter as the lake freezes and gives you an amazing view across the lake. It’s also home to a lot of winter sports and activities, which is why tourists and locals alike travel there in throngs to enjoy the colder months. Also, if you like to read, make sure you visit Petite France, which is a village modeled after the famous book The Little Prince.

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Find out what people want to know about the best places to visit in Seoul

Is 3 days in Seoul enough?

Three days should be enough to see the main highlights, but there are some gorgeous hikes around the city that are worth staying longer to see.

Is Seoul a safe place to visit?

Yes, Seoul is a safe place to visit and violent crimes are rare.

Is Seoul a cheap place to visit?

No, Seoul isn’t a cheap place to visit, though there are some cheap attractions that will help keep costs down.

What is a free place to visit in Seoul?

The Seoul Museum of Art is a free place to visit in Seoul and a great place for art lovers to explore.

Seoul is an ultra-modern city where you can experience the latest technology alongside ancient traditions and culture. This capital of South Korea is a powerhouse in the world economy at the moment, which makes it a very attractive location for visitors from all walks of life.

South Korea perhaps gets overlooked sometimes by its other East Asian neighbors, however, it is a rich country with an ancient history and vibrant people. Backpacking in South Korea is a rewarding journey, but more than likely you’ll start in Seoul.

Seoul is a city that never sleeps, with ancient palaces next to skyscrapers and night markets, and it’s the perfect location for anyone looking to experience a different side of Asia. And if you use this easy guide to Seoul’s coolest places to visit and the most sobering historical sights, you’ll walk away with memories that last a lifetime.

And for transparency’s sake, please know that some of the links in our content are affiliate links . That means that if you book your accommodation, buy your gear, or sort your insurance through our link, we earn a small commission (at no extra cost to you). That said, we only link to the gear we trust and never recommend services we don’t believe are up to scratch. Again, thank you!

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Thanks for the info. Suggestions like “Mapo-Gu” are a bit ridiculous, if you pull it up on google maps that region could take a week or more of 6 hour days walking. I doubt anywhere but a small part of it is of interest, but where? Who knows. Same seems to be the case for Socheon which I don’t know how to pull up. We need like a center point or at least main strip indication please.

Hi Justin. It’s 33 minutes by bus to Mapo-Gu although I suppose you can walk there if you want. We have included this area for it’s general vibe and invite our readers to explore it on their own terms.

Hmm. Sorry what I mean is Mapo-Gu (in English Mapo District) is nearly half the size of Manhattan. Do you get what I mean when I say it wouldn’t make sense to tell someone “you can walk to Manhattan if you want, but once you are there you can experience the vibe and find everything?”

I also explored these fabulous attractions during my last tour and came back with an awesome experience.

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9 Best Neighborhoods to Fall in Love with Seoul

Last Updated on June 7, 2023 by Christine Kaaloa

Seoul is a city with neighborhoods of changing character. Here are the 9 best neighborhoods in Seoul.

There’s something to the saying “ If you’ve seen one Korean city, you’ve seen them all “.

Cities here make themselves pretty redundant by using a repetitive ‘urban formula’ . Apartment high-rise communities, which stand like graveyard tombstones, fresh markets with food hawkers grilling items for a standing crowd, cellphone shops blaring K-pop tunes, theme parks with cutesy bouquet statues and enough neon light signs to make your eyes go ga-ga.

But Korea can’t all be cherubs, K-pop and cute  Hello Kitty  cafes , can it?  At some point, you’ll wanna scream, “G imme raw, gimme edge, gimme funk, gimme … Dynamic !” Well, how dynamic can Korea get in a city?

  I love Seoul !  Seoul’s dazzling urban design makes it a must see city.

As the international capital in Korea, Seoul certainly lays  distinction to more futuristic and modern urban design sensibilities.  Neighborhood themes vibe with their own influences of innovation, art and architecture, spanning the globe from European chic to Soho stylish, British punk and Tokyo Crazy. It’s not got the laidback beaches of Busan or the charming artisan vibe of Jeonju

Table of Contents: 9 Best Neighborhoods to Fall in Love with Seoul

• 1.1  1.  Forbidden Itaewon
• 1.3 2.  Posh Apgujeong
• 1.5 3. Expensive and elegant Cheongdam
• 1.8 5. Contemporary art in Samcheongdong
• 1.9 6.  Young, fun and cafe-fresh in Hongdae
• 1.10 7. Shopping at Myeongdong
• 1.12 8. Performing Arts in Dehangno
• 1.13.1 Additional resources for Seoul Travel

9 Best Neighborhoods in Seoul

 1.  forbidden itaewon.

As far as neighborhoods in Seoul goes, some say avoid Itaewon , I say Go into it! According to resident guide and fellow expat, Raymond Hahn , Itaewon touts an infamous history- both rough and violent – as it is the foremost place to welcome foreigners and marginalized mainstream. With Hooker Hill , Homo Hill and Trans bars, Itaewon also boasts the largest mosque in Korea. Grit, grime and dirty foreigners. Upfront, Itaewon might appear trashy and ragged around the edges. Think of it as a Little Tangiers .

For expats living in an ethnocentric country, this neighborhood will burn the most color you’ll ever find in one spot in all of Korea. It boasts a grainy mix of foreigners- GI’s to Muslims, Africans, Indians, Russians , etc…

Inhale the spices from Indian and Muslim markets and kabob stands. Taste a whiff of Nag Champa incense or even nosh on some Mexican food up the block. Dine at one of the many ethnic restaurants here and check out the Indian, Muslim or African black markets for foods imported from home!

This is  the  neighborhood, where I finally gave into a  Subway   sandwich. The moment I saw the  Subway  sandwich store from the bus, I knew it’d be like life-long lovers meeting up after years.

There was a hookup .  Several, in fact.

Where to stay in Itaewon: a decent breakdown of places to stay in Itaewon .

2.  Posh Apgujeong

Traveling Seoul, when someone walks by you in a face mask, you have to wonder if it’s the sign of an ailment or ‘procedure’. In Apgujeong the latter is your best bet!  A  hotspot for medical tourism, plastic surgery and the celebrity circuit (dans wannabes),  this neighborhood is the IT spot for those who want to see and be seen. Dubbed the Beverly Hills of Seoul , its streets flavor a bit of Parisian chic and houses small boutiques, cozy cafes, designer shops, wine bars and restaurants. The quietly quaint streets offer valet service to clients of top-tier luxury restaurants and clothing stores.

Apgujeong was once, historically known as a wealthy neighborhood, where families sent their children abroad for education. Those children came back, bringing their international designs and worldly sense with them to make this area what it is now. Today, it is one of the poshest and trendiest neighborhoods in Seoul.

Visit the Barbie store, to accessorize and dress like a real-life Barbie doll.  Or get mani and pedicures  at  the  Dashing Diva Nail Salon . Finally, just explore the area to see if you can find any Korean drama locations (photo below).

Getting to Apgujeong: Apgujeong Station, Exit 2 will land you near the busy section of plastic surgery clinics. The more trendy part of the area is about a 10 minute walk towards Cheongdam.

3. Expensive and elegant Cheongdam

If a thirty-something elegance is your thing, then  Cheongdam is more your style.

The area patrons  galleries, cafes, designer stores,  bridal salons and some pretty cool and modern architectural designs. Turn off the surface street & you’ll find galleries and boutiques quietly tucked into the side and back streets!

Preening down Luxury Good Street , you’ll be shocked to see designer flagship stores and multi-shops taking up practically a block’s worth of real estate! Maybe you might even spot your favorite K-pop stars at SM Town , one of K-pop’s lead recruiting agencies. Walking or driving down this street, unless you have the proper sugar daddy funds, you’ll probably feel out of your league window shopping here. Still, its worth the spectacle!

Getting to Cheongdam: It’s about a 10 minute walk from either Apgujeong Station, Exit 2 or Cheongdam Station, Exit 8.  To get to SM Town, I’d take the Cheongdam Station.

Where to stay:  Obviously not a cheap neighborhood and not known for hotels. You might find deals towards the Gangnam and Coex Mall area  .

4. Traditional arts in Insadong

Insadong ‘s main vein is the walking street, which consists of about five blocks, lined with art galleries and stores selling traditional and handmade crafts. Off-shoot alleys house traditionally-styled restaurants which strive towards the traditional Korean flavor.  Why not have a meal and give makeoli (Korean rice wine) a shot?

This folksy neighborhood has a very low-key and inviting vibe and makes for a great Sunday afternoon stroll. Shop for traditional crafts or eat at one of the many traditional restaurants.

Getting to Insadong: *Anguk Station, Exit 6* or Jonggak Station, Exit 3.

Read  Top souvenirs to bring home from Korea

Travel Tip : Take a 4-7 day trip through South Korea?  Check this out: South Korea Multi-Day discovery Travel

5. contemporary art in samcheongdong.

Adjacent to Insadong and Gyeongbukgung Palace is Samcheondong , a sparkling jewel of a neighborhood I wouldn’t have discovered if I didn’t wander where the long row of galleries led me .  If you’re an art lover like me, you ‘ll have the opportunity to see what current exhibitions are surviving Seoul’s art scene! Seoul has a gallery walk of contemporary galleries and museums, located conveniently across the street of Gyeongbukgung Palace (photo below).

Continuing on this street, you’ll hit  Samcheondong-gil , the heart vein of  Samcheondong .  Here, contemporary art knocks up against  funky graphic design fonts, chic galleries and designer boutiques to make its own fun statement. What gives this neighborhood both, a unique retro and urban electric charm is the traditional  hanok  houses in the backdrop, reminding you of a distant time! Into Samcheondong’s hilly climb sits the  Bukchon Hanok Village  (constructed in the 1930’s during the Joseon Era)   where you can feel the old world charm cohabit with the youthful urban scene nearby.

My recommendation:  Grab a waffle at one of the trendy waffle cafes to see what the Korean rage is all about! Then explore the side streets or climb into the hilly or hanok areas. You’ll see art murals, daily Korean culture and tucked away coffee houses, which might just be a neighborhood’s best kept secret.

6.  Young, fun and cafe-fresh in Hongdae

Hongdae , feels a tad like the bar and club scenes of New York’s East Village. The Hongik University fortress is an impressive rainbow crown to the end of the main drag. The area feeds a young alternative, night club crowd that might bring your best Tim Burton impressions into life.  There’s thematic restaurants from hip, funky and fun! Go club-hopping at the bars and clubs of Hongdae or hit the quirky café themes of the likes of  Hello Kitty , The Coffee Prince Cafe (aka Tirimisu Cafe) ,  Charlie Brown and the Bau Haus Dog Cafe , where   dogs mingle with their own bow-wow crowd.

Perhaps you’d like to rent out your own private two-level norae-bang room for you and your friends to belt your karaoke lungs out loud, in living room fashion.  \

Getting to Hongdae:  Hongik University Station

Where to stay:  Tons of budget options in Hongdae.  This neighborhood has hotels to hostels/guesthouses, starting in the mid $20s range. I stayed at a hostel in this area, but didn’t love it enough to recommend it.

7. Shopping at Myeongdong

Myeongdong is   a vast and overwhelming maze of stores, Korean restaurants, cafes and street vendors selling street food like dried squid and clothing accessories. Situated in the cosmopolitan shade of Seoul it tows enough wattage and electric signs to stand proud as the queen bee shoppers fashion catwalk.  Tons of skin care product and makeup stores to light up your fancy and if the girl from the shop offers you a basket, take one. Usually there’s some nice welcome freebies inside them. Go during the day and find the shop which sells ice cream on a cone that’s almost a foot in height.

Getting to Myeongdong: Myeongdong station

Where to stay in Myeongdong: Understandably, a lot of shoppers want to stay in this area. My family enjoyed staying at the PJ Hotel (my review here ). It was a little distant from the main shopping arena and required a taxi, but it had free shuttle service to certain hotel locations in Seoul.  Here’s other Myeongdong options .

8. Performing Arts in Dehangno

Energetic, youthful and theatrical. There are live street performance acts put on by university kids in the park and a flurry of posters advertise black box venues in Korean drama, comedy and improv.

Like Hongdae, Dehangno is another college area, with stores to shop in and cafes to eat at.  Looking for something different to do, there’s a Lock Museum (it’s filled with the history of locks) or check out Inhwa Mural Village (photos here ). If you’re a fan of Korean drama, you’ve probably seen it in Rooftop Prince. It’s a village that college students decided to paint murals in to beautify it. Murals and paintings are tucked away in the parts of the village. See how many you can find.

Getting to Dehangno: Hyewha station

9.   Find romance at Namsan Seoul Tower

I f you want to know the exact spot I fell in love with Seoul, it’s Namsan Seoul Tower . Day or night, it feels magical. The highest point in Seoul with the best view of the city, you’ll reflect on what the city itself, offers in possibility.  It’s not far from Myeongdong and catch the cable car up. For friends and lovers,  take a pair of lockets to the Locks of Love and renew your vows of loyalty, as all of Seoul looks on.  Take a bus to the top, take the cable car or hike. Take the cable car up and re-live that K-drama’s Boys Before Flowers scene, when Gu Jun Pyo and Jan Di are trapped overnight in a cable car!

Additional resources for Seoul Travel

Download a  pdf of the Seoul Metro map Rent a phone or use yours in Korea, read  here .

10 Cool things to do in Seoul 5 Travel Essentials for Seoul 8 Things to Do in Jeju Island    Things to Buy in Korea    Navigating Korean Culture

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13 of the best things to do in Seoul, South Korea

Feb 4, 2024 • 8 min read

From bustling street food markets to peaceful temple life, experience the best of Seoul with this guide © Plan Shooting 2 / Imazins / Getty Images

For an ultra-modern city filled with sleek high-rises and time-tested palaces, tempting street food, vibrant shopping districts and much more, head to Seoul . 

Whether you want to see the latest K-Pop sensation, take a late-night food and drink tour, or find serenity in a spa or temple, the city has something to offer 24/7. Here are the best things to do in South Korea ’s capital.

1. Taste the street food at Gwangjang Market

Street food in Seoul is beloved for its spice, variety and affordability, and there’s no better place to try it than  Gwangjang Market . Dating from the early 20th century, this covered market has gained a reputation among foodies for having some of the country’s best street snacks. 

Planning tip:  Start with an order of tteokbokki (stir-fried rice cakes in a bright orange spicy sauce), followed by a couple of mandu (Korean dumplings) and a pajeon (savory green onion pancake). For dessert, try hotteok (a pancake filled with brown sugar and cinnamon) or bungeoppang (a fish-shaped pastry filled with sweet red bean paste). Then do it all over again.

2. Step back in time at Gyeongbokgung Palace

If you only have time to see one sight in Seoul, make it the splendid architecture, serene pagodas and maze-like grounds of Gyeongbokgung Palace . Originally built during the reign of the powerful Joseon Dynasty in the 14th century, the palace was destroyed during the 16th-century Imjin War and rebuilt in the 18th century. Gyeongbokgung is the largest and most elegant of Seoul’s five royal palaces.

Planning tip:  Take in the ceremonial changing of the Royal Guard in front of the massive Gwanghwamun Gate before strolling the grounds to admire striking hip-and-gable buildings, tranquil ponds and delicate cherry trees. Wrap up your visit with a stop at the National Folk Museum of Korea , which sits on the palace grounds and features exhibits on traditional Korean culture.

3. Stroll along the Cheong-gye-cheon Stream

In the heat of summer , nothing beats a walk along Cheong-gye-cheon Stream . A dazzling oasis that unfurls for nearly 11km (7 miles) through the towers of central Seoul, this picturesque waterway is lined with walking paths, trees and bridges. The original stream was covered with an elevated highway after the Korean War, but in 2005, the city undertook an urban renewal project to refresh the area and reintroduce the stream better than ever. Since then, it’s been a popular spot for locals and tourists looking to cool off or take a leisurely break from the city’s hustle and bustle.

4. Shop for the latest trends in Myeong-dong

You’ll want to break out the credit card for an afternoon of spending in Seoul’s most famous shopping district. Myeong-dong is renowned for trendy fashion labels, deluxe department stores and cosmetic boutiques packed with famed K-beauty products. Once you’ve sufficiently stocked up on mask sheets and moisturizer at Olive Young , innisfree and Etude House , check out the Myeong-dong Night Market for quirky souvenirs and traditional street food.

The area is also home to some of Seoul’s cutest cafes, with the Pink Pool Cafe at the Stylenanda Pink Hotel flagship store being the ultimate eye candy. This confectionery-colored spot has an ice-cream-parlor vibe, indoor ornamental pool and sweet-as-sugar art decor, making it a popular place for photo shoots.

5. Go for a dip in a jjimjilbang

More than just a way to get clean, bathing in Seoul is a full-fledged social activity. Koreans gather at bathhouses (jjimjilbang) with friends and family typically once a week. Jjimjilbang can range from an establishment with just a couple of small dipping pools to massive aquatic palaces with multiple pools, water features, cafes, saunas, relaxation rooms, gyms, spas and arcades.

First-timers should know that bathhouse etiquette requires bathing in the nude, and some bathhouses don’t allow patrons with tattoos. Once you’ve bared all, take a dip in the hot and cold pools, followed by a stretch in the sauna, then opt for a traditional full-body scrub to emerge baby-soft from your bathhouse experience.

Planning tip: The female-only Spa Lei draws patrons for its elegant atmosphere and invigorating massages.

6. Take a hike in Bukhansan National Park

Bukhansan National Park is listed in the Guinness Book of World Records as “the most visited national park per unit area” – which is easy to understand since it’s set within the city limits and easily reachable by public transportation . You’ll often see athletic Koreans in colorful hiking gear riding the subways on weekends.

Bukhansan covers 80 sq km (31 sq miles) and features jagged peaks, hiking trails, dozens of storied temples and 1300 species of plants and animals. The 5-hour round-trip hike to the 836m (2744ft) summit of Bukhansan is well worth it to see Seoul spread out before you in all directions.

7. Go singing in a noraebang

Walk down any busy street in the university districts on a Friday or Saturday night, and you’re likely to hear distant singing wafting through the air. Chances are it’s not an errant K-Pop band but the raucous merriment of karaoke at a noraebang (singing room). This popular late-night activity involves private rooms with big-screen TVs, phone-book-sized lists of songs and even disco balls or musical instruments to accompany the singalong. Top it off with room service bringing snacks and cocktails, and it’s a recipe for a great night out.

8. Sip on Korean drinks: soju and makgeolli

The traditional Korean beverages soju and makgeolli have been respectively distilled and brewed since the 13th century and are the most beloved drinks in this thirsty nation. Soju also has the surprising distinction of being the world’s best-selling spirit, perhaps helped out by the fact that a standard bottle often costs less than a bottle of water.

While such upmarket small-batch distilleries as Samhae Soju and Hangang Brewery  create artisanal varieties, the most common labels, such as Jinro and Seoul Makgeolli, can be happily imbibed at the picnic tables dotting sidewalks outside convenience stores across the city.

Planning tip:  Those new to the Korean alcohol scene should check out the  Sool Company , which offers tasting tours, brewing classes and special events.

9. Star-search on K-Star Road

You’re probably familiar with Hollywood’s Walk of Fame, but did you know Seoul’s glamorous Gangnam district has its own boulevard dedicated entirely to K-Pop artists? Instead of stars on the sidewalk, K-Star Road features 3m-tall (10ft) statues of cartoon bears called GangnamDols, each decorated to represent a different K-Pop singer or band, including Super Junior, Girls’ Generation and BTS. 

Planning tip:  After taking a few selfies with your favorite bears, pop into the GangnamDol Haus near the Apgujeong Rodeo subway station to pick up a few mini bears as souvenirs.

10. Stay at a temple and take part in life with the monks

The iconic image of a colossal Buddha statue looking over sleek high-rises can be seen at the 8th-century Bongeun-sa Temple in Gangnam . Although most tourists come just to snap a photo or two, you can actually participate in temple life with the monks. Over a weekend, join in vegetarian meals, morning chanting, meditation and even the 108 daily prostrations, all meant to clear the mind and bring you closer to achieving inner peace.

Planning tip:  Temple-stay programs are offered not only at Bongeun-sa but also at various temples throughout Seoul.

11. Spend the night in Bukchon Hanok Village

Graceful sloping roofs, ornate tiles and colorful dancheong  (intricate paintwork under the eaves of traditional Korean palaces) come together to create the Korean traditional house, called hanok . Tucked between the Gyeongbokgung and Changdeokgung palace complexes lies Bukchon Hanok Village , a historic district filled with hundreds of charming hanok  that’s often used as a backdrop for period movies and television shows.

Planning tip:  While the village has cafes, teahouses, museums and boutiques, it’s also home to a handful of hanoks -turned-guesthouses where visitors can sleep on traditional ondol heated floors, walk through kimchi pot–filled courtyards and generally get a taste what life was like in old Seoul.

12. Get a bird’s-eye view at N Seoul Tower

At the top of Nam Mountain sits N Seoul Tower , a broadcasting structure dating from 1969 and rising 239m (784ft) into the sky above the city. The tower still has active transmission antennas, though today it’s better known for an observation deck that offers 360-degree views of the capital. The top of the tower also offers a few dining options, including a swanky rotating restaurant serving French fare.

Planning tip:  To reach the tower itself, you can ride the Namsan Cable Car aerial tramway or hike the meandering trails to the top through Namsan Park .

13. Take a day trip to the DMZ

One of the top day trips from Seoul , a visit to the northern border may well be the most unusual 24 hours you’ll spend on the Korean peninsula. The 250km (160-mile) border between North and South known as the Demilitarized Zone (DMZ) is one of the world’s most closely guarded borders.

Various outfits, such as the popular DMZ Tours company, take curious onlookers from central Seoul to the border area to catch a glimpse into North Korea from Dora Observatory , explore the Third Infiltration Tunnel (originally dug by North Korean soldiers) and even step into North Korea in the Joint Security Area . There’s also the touristy DMZ Peace Train operated by KORAIL, which whisks passengers from Seoul Station to Dorasan Station, the last stop to the north before crossing into the Hermit Kingdom.

This article was first published March 2020 and updated February 2024

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Seoul   Travel Guide

Courtesy of Alex Barlow | Getty Images

11 Best Things To Do in Seoul

Updated February 11, 2021

In a city of more than 10 million people, it should come as no surprise that many of Seoul's top attractions involve escaping the crowds and reconvening with nature. The city is filled with pockets of serenity like the peaceful gardens of Changdeok

• All Things To Do

Namsan Park and N Seoul Tower Namsan Park and N Seoul Tower free

Home to five warning beacons and a protective city wall during the Joseon Dynasty (1392-1910), Mount Namsan now hosts a park and a smattering of tourism sites like an aquarium, a library and a bevy of beautiful walking trails.

But most people visit Namsan Park for its panoramic views of Seoul. To scope it out for free, visit Palgakjeong, an octagon-shaped viewing pavilion that boasts alluring vistas of the city. For an even more breathtaking sight, shell out a few won to get to the observation platform atop N Seoul Tower, Namsan Park's real showstopper. Recent visitors said that on clear days, the view from 1,574 feet up is spectacular. Out on the sky deck, you can't miss the thousands of padlocks attached to the fence; couples lock them there as symbols of everlasting love (bring your own lock if you're feeling romantic). For an extra-special experience, reserve a table for dinner in the rotating French restaurant, n.GRILL, on the tower's top floor. 

Bukchon Hanok Village Bukchon Hanok Village free

Bukchon Village occupies the hilly neighborhood between Gyeongbok Palace and Changdeok Palace in north-central Seoul. The neighborhood has the largest collection of privately owned hanoks , or traditional Korean homes with tiled roofs and stone floors, in Seoul. Not only that, but these 900  hanoks  date all the way back to the Joseon Dynasty (1392-1910). While a stroll through Bukchon Village may feel like a trip through the ages, the neighborhood is not frozen in time. Some of the hanoks are still private homes, but others have been converted into tea houses, coffee shops, cafes, art galleries, inns and museums. It is not uncommon to see a Korean couple on a date in a hanok -style restaurant or for tourists to stay in a hanok guesthouse (like the Anguk or the RakKoJae ). Even if you're not bedding down in Bukchon, recent travelers strongly recommend a visit regardless. 

Travelers found the neighborhood to be picture-perfect and a lovely stroll. Make sure to bring sturdy walking shoes though, as the site is pretty hilly and takes a couple hours to cover in its entirety. Some reviewers say that because of Bukchon Village's popularity, it's best to visit early in the morning or late at night to avoid crowds. Regardless of what time you visit, keep in mind that this is still a residential area, so you'll need to heed the signs posted around the village about noise. To get the most of Bukchon Village, stop by the Bukchon Traditional Culture Center  for information on walking tour routes and attractions to see within the village.

Bukhansan National Park Bukhansan National Park free

Located in northern Seoul – but still quite accessible via public transportation – Bukhansan National Park is a mountainous oasis in a bustling metropolis. The park, which covers more than 30 square miles, is home to towering granite peaks, forest-laden valleys and miles of hiking trails in between, as well as about 100 historic Buddhist temples and monks' cells. The historical must-see, though, is Bukhansanseong Fortress, a Joseon stronghold. You also won't want to skip the 5-mile mountain wall that runs along the park's rocky terrain. The fortress was built in 1711 and served as a place of refuge for kings in times of emergency (rebuilt on the foundations of the original, which dates back to A.D. 132). Bukhansan's proximity to Seoul, its natural setting and its historical significance combine to make it the park with the most visitors per square foot, according to the Guinness World Records. That means it can get extremely crowded, especially on weekends.

If it's panoramic vistas you're after, try trekking up Baegundae peak via the Bukhansanseong trail, one of the most popular hikes in the park. From the top, you're in for a great view of Seoul and lands beyond – unless the city is shrouded in smog, which does happen occasionally. Recent visitors do warn that this hike is not for the faint-hearted; the rocky path requires strength, endurance, very sturdy hiking shoes and patience (the trek is estimated to be a 3.5-hour round-trip hike). If the Baegundae hike sounds too strenuous, you might want to consider another one of Bukhansan's trails (don't worry – there are plenty that are equally rewarding).

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Changdeokgung (Changdeok Palace) Changdeokgung (Changdeok Palace)

Changdeokgung may not be the oldest or largest of Seoul's five Joseon Dynasty palaces (that honor goes to Gyeongbokgung ), but it is the most intact. Originally constructed in 1405 as a secondary palace for the king at the time, Changdeokgung, like its sister palaces, was largely razed during the Japanese invasion of 1592. After its reconstruction in 1610, however, the palace served as Korea's principal palace about 270 years after for 13 different kings. Of all the Joseon palaces, Changdeokgung is the longest lived-in residence for the royals. It's this historical significance, in combination with its architectural style and layout (it's lauded for being built around the land's geography, instead of adjusting the land to construct the buildings), that earned Changdeokgung the designation of a UNESCO World Heritage site in 1997.

Visitors say that the vibrantly painted structures of the palace grounds are marvelous, but the rear garden – called "Biwon," or the Secret Garden – is nothing short of spectacular. Covering about two-thirds of the 110-acre attraction, the landscaped garden features a lotus pool, fountains and pavilions surrounded by 56,000 species of trees and plants, including a single tree that is more than 300 years old. Visit in the fall to witness the changing foliage, or in the spring to see the trees burst into bloom.

Hongdae Hongdae free

The neighborhood surrounding Hongik University in west-central Seoul is a hub for Korean youth culture. Hongdae beckons to college students and other young adults with its propensity for self-expression and all-around alternative atmosphere, not to mention its plethora of bars, clubs, shops, restaurants and cafes. And because Hongik University is especially renowned for its arts programs, Hongdae is a noticeably creative area. You don't have to stroll far to find art galleries, walls adorned with street art and students singing or selling their craft on the sidewalks. Join the throngs of college students and tourists to hunt for unique souvenirs at Hongdae's two weekend markets, both held in the playground near the university's entrance. The "Free" Market takes place on Saturdays and the "Hope" Market on Sundays, both from about 1 to 7 p.m.

Night owls should head to Hongdae on "Club Day" – the last Friday of each month. On this day, revelers can club-hop among the neighborhood's hottest spots for only 15,000 won (about $14). Also, since Hongdae sits at the epicenter of Seoul's burgeoning underground and indie music scene, make sure to stop by one of the many live music venues that participates in Club Day as well.

Insadong Insadong free

In this quaint central-Seoul neighborhood, you can find everything from hanbok (traditional Korean clothing) to herbal teas to calligraphy supplies. About 40 percent of Korean crafts are exchanged in Insadong, though ceramics are the prized goods here. Insadong's alleys, which are lined with street vendors, wooden tea houses, galleries and restaurants, stretch from the Anguk-dong Rotary to Tapgol Park. By shopping here, you'll be contributing to centuries of Korean history – Insadong was central to painters during the Joseon Dynasty and continues to be a hub for artistry today.

Recent visitors lauded Insadong as a great place to buy cultural souvenirs, but they also appreciate its fun atmosphere. Guests say there are always lots of people coming to and fro as well as street performers and artists hanging around, waiting for interaction. For a trip back in time, visit Insadong on the weekends when motor vehicles are prohibited on its winding streets, adding to its quaint, Old World vibe. While the atmosphere is undoubtedly fun, visitors suggest those wanting to experience Insadong without crowds come during the weekdays. 

Gyeongbokgung (Gyeongbok Palace) Gyeongbokgung (Gyeongbok Palace)

The ornate Gyeongbokgung (Gyeongbokgung Palace) was originally built in A.D. 1395 and served as the focal point and governmental seat of the Joseon Dynasty (1392 to 1910). In Korean, its name translates to "Palace Greatly Blessed by Heaven," but its history seems to paint it as anything but blessed. Gyeongbokgung was destroyed in the 1590s during a Japanese invasion, after which Korea's rulers abandoned the palace and set up camp about a mile east in Changdeokgung (Changdeok Palace).  That is, until King Gojong began Gyeongbok Palace's restoration during his reign from 1863 to 1907. The site once housed some 500 buildings. But the king's efforts were for naught: Another Japanese invasion resulted in the demolition of the majority of the complex. Restoration of the twice-destroyed palace began afresh in 1990, and visitors today can once again marvel at its magnificent architecture, lustrous grounds and historical significance. 

Recent visitors said the Gyeongbokgung palace is a must-see for anyone interested in Seoul's Joseon Dynasty. Travelers loved learning about the history of the palace and how it played into the larger story of both Seoul and South Korea. Visitors also admired the beautiful yet extensive grounds, saying you'll need at least a couple of hours to see everything the palace has to offer. Reviewers also recommended bringing walking shoes, and if you have flexibility with your schedule, to visit when the changing of the guard ceremony commences (the ceremony is held at 10 a.m. and 2 p.m. every day the attraction is open). The only thing that put off some visitors was the touristy nature of the site, noting that crowds, especially on the weekends, can hamper a visit. Try to stop by during a weekday or plan a morning visit to avoid sharing the attraction with hordes of other sightseers. 

Dongdaemun Market Dongdaemun Market free

Dongdaemun isn't just a market – it's a shopping mecca. Encompassing 10 city blocks, Dongdaemun features 26 malls, 30,000 specialty shops and scores of wholesale stores, making it place to go if you need, well, anything. Make sure to get a map of the district. With all the options available, there's no way you're going to be able to navigate this overwhelming, multi-street shopping complex without some guidance. Though if you want to try, you'll have plenty of time: Dongdaemun Market is open 24 hours per day and many shops stay open till as early as 5 a.m.

Most of the malls in Dongdaemun feature a mix of retail and wholesale shops, though it's good to know which sell the most of what. The best way of navigating this mammoth fashion hub is to split the area up by Jangchungdan-ro, a big street that runs through Dongdaemun Market. West of Jangchungdan-ro, you'll find malls that appeal more to tourists. Doota (located in Doosan Tower), Migliore, Good Morning City and Hello apM sell a mix of retail and wholesale items but have multilingual information desks and currency exchanges. East of Jangchungdan-ro, you'll find more malls that sell more wholesale than not. These include Designer's Club, Gwanghee Fashion Mall and Nuzzon. Though if all you're after is wholesale, hit up Pyeonghwa Fashion town north of the Doosan Tower. When your stomach starts to rumble, head over to Mukja Golmok, which translates to "Let's Eat Alley." There, you can find a smorgasbord of Korean cuisine.  

DMZ 3rd Invasion Tunnel and Suspension Bridge Day Tour from Seoul

(3284 reviews)

Small-Group Royal Palace and Seoul City Tour w/ Lunch

(585 reviews)

from $ 89.00

Small Group Tour to Demiliterized Zone & Suspension Bridge

(279 reviews)

from $ 69.00

Jongmyo Shrine Jongmyo Shrine

A UNESCO World Heritage site, Jongmyo Shrine is one of the oldest and best-preserved Confucian royal shrines in the world. Built in the late 14th century, the Jongmyo Shrine served as a place of worship for kings part of the Joseon Dynasty. Here, royal family members would come to carry out ancestral rites for deceased king and queens as well as pray for the state and its people. The shrine was later destroyed during the 16th-century Japanese invasion of Korea but rebuilt during the 17th century. Little has been changed since. 

The structure is composed of multiple buildings, including the main shrine (Jeongjeon) and the Hall of Eternal Peace (Yeongnyeongjeon). To this day, people congregate around the shrine once a year for the "Jongmyo Jerye" ritual, in which they honor the ancestors of the Joseon dynasty. The ceremony, which takes place the first Sunday of May, includes songs and dances that date back 600 years, making it one of Korea's prized Important Intangible Cultural Properties, not to mention one of the world's oldest complete ceremonies in the world.

Demilitarized Zone (DMZ) Demilitarized Zone (DMZ)

A mere 35 miles north of Seoul, the Demilitarized Zone (DMZ) is a 148-mile-long, 2-mile-wide swath of land marking the division between North and South Korea. Running close to the infamous 38th Parallel (the final front in the Korean War), the DMZ was set up in 1953 as a buffer zone between the two warring countries. The Military Demarcation Line – the actual border between North and South Korea – has been heavily manned on both sides by military personnel ever since. And though there have only been a few minor military altercations in the past 60 years, tensions remain between the two sides. In fact, since the DMZ was set up through an armistice and not a peace treaty, North Korea and South Korea are technically still at war.

You may think a daytrip to the DMZ is a fool's errand, but it is actually an extraordinarily popular thing to do when visiting Seoul. A number of companies run tours to Panmunjom , an abandoned town that straddles the Military Demarcation Line where the famous Joint Security Area is located. It was here that North Korean, South Korean, Chinese, American and United Nations diplomats signed the Korean War Armistice Agreement on July 27, 1953. Visitors are invited to place their feet on either side of a line that runs along the building's floor separating the two nations – one foot in South Korea and the other in North Korea. Tourists can also peer out at the mysterious country to the north through mounted telescopes.

Lotte World Lotte World

Lotte World may not be as magical as Disney World , but it is home to the largest indoor theme park in the world. Recent travelers said that if you have children in tow and you're not averse to a little Korean kitsch, it's a good place to spend the day. With high-octane roller coasters like Atlantic Adventure and attractions catered to youngsters like Lotty's Kidstoria (a whimsical room filled with "Alice in Wonderland" characters), Lotte World entertains thrill-seekers and budding adventurists alike. If you're planning a weekend visit, keep in mind that Lotte World's lines can get very long during peak visiting hours. Fortunately, there are two solutions: Visit Lotte World on a weekday or go after 4 p.m. – lines will be shorter, and your ticket price will be reduced. Aside from Lotte World Adventure indoor theme park, Lotte World is home to department stores, a folk museum, a bowling alley, an ice rink, parades and an outdoor adventure theme park located in the middle of Seokchonhosu Lake, Magic Island. Regardless of what time you visit or what you decide to do inside Lotte World, be prepared to pay. Travelers said everything from Lotte World's version of a Disneyland fast pass to snacks were pretty pricey.

Lotte World welcomes visitors year-round from 9:30 a.m. until 10 p.m. every day. Regular admission tickets cost 36,000 won (about $32) for adults and 29,000 won (about $26) for children. However, if you plan to stay all day, you should consider purchasing admission to all of Lotte World, not just the indoor theme park. This all-inclusive ticket grants you access to all of Lotte World's facilities and costs 52,000 won (about $47) for adults and 41,000 won (about $37) for children. After 4 p.m., all-inclusive tickets cost 41,000 won (about $37) for adults and 32,000 won (about $29) for children. There are also discounts for students and seniors, while children younger than 3 can enter for free. Located south of the Han River, Lotte World can be reached via Jamsil Station on Subway Lines 2 and 8 (Exit 4). For more information, visit Lotte World's official website .

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15 best places to visit in Seoul

22/12/2019 by Roobens 5 Comments

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Preparing my visit to Seoul wasn’t very easy. Indeed, few backpackers go there (it’s logical since the cost of living is quite high there!). That means I couldn’t ask the fellow travelers I met on the road what to do and what to see there (like I used to do all the time in Southeast Asia ). To visit Seoul, before getting there, I decided to turn to the internet then but once again, there’s few information about the Korean capital. It really surprised me since Seoul is one of the most visited cities in the world! I ended up wondering if it was worth it to go there. Fortunately, I went there and everything went really fine. Moreover, I had a French friend who lives there with me, and he showed me all the beautiful places to visit in Seoul! By the way, here’s a South Korea itinerary if you’re planning to visit the country!

Table of Contents

New technologies

Before talking about the places to visit in Seoul, let’s describe the city real quick! We’re not in Southeast Asia, and you can feel it quickly when you get there. The prices are the same as in Western countries, and you can clearly see South Korea is a developed country. Actually it’s the Mecca of cutting-edge technology. In South Korea, you’ll find all the latest electronic devices. On average, the Koreans change their smartphones every six months! Yes I said on average, that means some of them change it more frequently!!! It’s insane! My two-years-old smartphone is a relic of the past for them! Like in Hong Kong , they’re glued to their smartphones, all the damn time!

Plastic surgery in South Korea

South Korea holds another record : this is where you’ll find the greatest number of people having plastic surgery. Estimations say between 70 and 90% of women in South Korea have plastic surgery!  That means in the street, you have to find the women with natural beauty. They get a nose job, they westernize their eyes, ask for a surgery for their lips… Regarding men, it’s less common to have plastic surgery, but still, they’re numerous compared to us! We have to assume that plastic surgery is cultural in South Korea! If you’re curious, go to Sinsa, a neighborhood in Seoul. This is where all the practice for plastic surgery are!

Koreans rather discreet

During my visit to Seoul, I noticed the Koreans are very courteous (compared to us Parisians), and also quiet reserved by nature. In fact yeah they’re courteous except in the subway, where people push and elbow one another to get a seat! But otherwise they’re nice. I have to admit it’s quite complicated to communicate with them. They don’t speak English well although the Korean society is Americanized (it’s probably the most Westernized country in Asia). Moreover, you’re less inclined to talk to people who wear an anti pollution mask (they’re numerous wearing those in the street).

Korean food

Have you ever been to a Korean restaurant? Where they bring you meat, there’s a mini barbecue in the middle of the table and you have to cook your meat yourself? It’s exactly how it goes in Korea!  You order meat, vegetables, they bring it to you and it’s your go! The staff helps you out if they notice you’re having a hard time cooking your food (basically they help you out if you’re not Korean!). If you’re not into barbecue, there are obviously other options. The most popular dish is called bibimbap : a bowl of white rice, beef, vegetables and raw or fried egg. Everything is separated and you have to stir the dish together thoroughly before eating.

Things to do in Seoul

Gyeongbokgung palace.

Why so few people go to Seoul? There’s nothing to do there? Fortunately it’s not the case. Although it’s a big capital, there are beautiful places to see in Seoul. The most popular tourist attraction in Seoul is Gyeongbokgung Palace. It was built in 1394, and it means “radiant happiness palace”. Since the 14th century, the palace was destroyed twice by Japan, and they rebuilt it twice (it’s actually still under reconstruction). The palace’s enclosure is huge, and even though the palace is popular and crowded, there are a few quieter areas. The palace is quite colored and has a Japanese architecture, which is logical given that Japanese occupied there several times during the last few centuries.

Some people love the palace, others are disappointed. I liked it. Partly because I wore a hanbok. What’s that!? It’s a traditional Korean outfit. You can get one in one of the several shops just next to the palace. They keep your clothes for several hours, you wear the hanbok and with it, you can get in the palace for free (otherwise it’s 3000 won, or 2.50 euros). You’ll notice most visitors also wear a hanbok! A black guy with a hanbok in Seoul, I was a star! Everyone wanted to get a picture with me ! That’s what I call traveling while black ! One last thing regarding the Gyeongbokgung Palace, it’s possible to attend the changing of the guards. I didn’t see it but from what I heard, it’s impressive. Try to get some information about the schedule because it’s often changing. It’s usually at 10am and 1pm, but sometimes it’s at 10am and 2pm.

Not far from Gyeongbokgung Palace, take some time to have a walk at Bukchon . Be prepared, the slopes are steep! What’s so special about Bukchon? First off, it’s a quiet area, and it feels good in this big city. But most importantly, you’ll find hanoks there! Those are traditional Korean houses. From the outside, they’re beautiful, and they look robust! Unfortunately, we cannot see what it’s like inside. Indeed, there are really people living in those houses and with all the tourists passing by, I understand why the locals barricade themselves in their houses (by the way, I heard living in Bukchon is extremely expensive. Back in the day, the aristocracy and the nobility used to live there). Anyway, take some time to have a walk in the narrow streets of Bukchon, admire the hanoks, visit the small museums, go to a tea house…

The palaces of Seoul

I talked earlier about Gyeongbokgung Palace. It’s one of the five grand palaces of Seoul built during the reign of the Joseon dynasty, around the 14th and 15th century. The four other ones are Changdeokgung, Changgyeonggung, Deoksugung and Gyeonghuigung palaces. You can visit all of them! I visited Deoksugung Palace . It’s 1000 won (less than one euro) to get in unless you wear a hanbok. If you wear one, it’s free. It’s also a beautiful palace, but a bit smaller than the other ones. There’s also a changing of the guards at 11am, 2pm and 3:30pm everyday except on Mondays.

I also visited Changgyeonggung Palace , it’s also 1000 won (less than one euro) to get in. A beautiful palace with a lot less people, it’s nice! Just next to it, you’ll find Changdeokgung Palace . It’s 3000 won to get in (2.50€). There’s also a secret garden in this palace, Huwon garden. It’s 5000 won (4 euros) to get in the garden. I didn’t go to Gyeonghuigung palace.

Ihwa Mural Village

Apart from the palaces, there are several areas of Seoul to see. Have a look around Ihwa Mural Village. Another district in the heights of the city, and you’re gonna love it if you’re into street art! There are mural paintings almost everywhere in this area of Seoul, but also art galleries, and it’s honestly done very well! The area is colored, not too bustling and you’ll also find trebdy cafés in this small village. A lot of teenagers and young adults hang out there.

In Ihwa Mural Village, you’ll see signs telling you where to find the most interesting paintings, that’s cool! Like in Bukchon, there are locals who really live there, so don’t be too noisy. Because of noise pollution, the residents wiped off some paintings. Apparently the visitors were getting excited in front of some paintings and were making a lot of noise…

Go to a jimjilbang

If you have the opportunity, try out a jimjilbang! What’s that!? It’s a Korean public bathhouse furnished with saunas, jacuzzis, hammam, hot tubs, massage tables… A place to relax! Men and women are separated and everybody’s naked! The common parts are mixed and we’re dressed (we all wear the same “uniform”), but otherwise in the bathing areas (where men and women are separated), we’re all naked! Honestly it’s even possible to live on the spot, there’s a room with TVs, several restaurants if you’re hungry, activities for the kids… I saw guys holding hands, women as well. It’s just friendship. It reminded me of the public baths of the Pamir Highway in Tajikistan … I went to the jimjilbang at the Starfield mall, which is a bit top of the range. It’s 22000 won (17 euros) to get in, 16000 won (12 euros) if you get there after 6pm. In Seoul, you can easily find cheaper ones, about 7000 won (5.50€).

It’s not that I’m watching but it’s impossible not to notice : the locals don’t shave at all their pubic hair. It’s impossible not to notice because a black tuft on a very pale skin, even not watching, you see it! It’s quite imposing and it goes all over the place… Anyway, from what I was told, those who shave their pubic hair are the pervs, the porn actors, the pedophiles… It’s cultural! It seems like it’s the same in Japan .

Ikseon Dong

Otherwise, visit the different districts of Seoul. Ikseon Dong is a small area with a lot of narrow streets. Not a single car runs there, and a lot of hip young Koreans hang out there. There are also plenty of small bars and restaurants, tea houses, cafés… It’s very lively there! The locals meet up there after work to have a drink.

You can also check Itaewon , an area where live most of the expats in Seoul. One of the few areas where you’ll hear people speaking English, German or Italian.

Don’t miss Hongdae by night,  a student area, full of life and illuminated. Once again, you’ll find bars, restaurants, clubs, etc… An area to see, just for the vibe, and listen to K-pop music! For a complete guide about Hongdae, check here the things to do in Hongdae .

Wanna go shopping? Go to Myeongdong , you’ll find what you’re looking for, for sure! There are shops all over the place there, and many restaurants! Here’s what to eat in Myeongdong !

Insadong is the cultural area of Seoul , you’ll find shops selling antiques there, art galleries, shops selling old relics, and also the oldest traditional tea house of Seoul!

Finally, Gangnam , popularized by Gangnam style , is a posh district of Seoul. You’ll find fashion boutiques there, shops selling the latest devices but also numerous nightclubs, more posh/chic/classy than anywhere else in Seoul.

Lotte World Tower

You can also see the Lotte World Tower , which is 555 meters (1821 ft.) high. It’s the tallest building in Asia. Click here to buy a ticket to get in Lotte World, a them park and aquarium just next to the Lotte World Tower.

N Seoul Tower

There’s also the N Seoul Tower that I saw from afar. You have to take a cable car to get there. It’s 8500 won (6.50€) the two-way trip, then you have to pay to get on top of the tower. I didn’t do it because I was told that it wasn’t necessary. Several locals told me the view is not that great! Click here to buy your ticket if you really want to get on top of the tower!

Activities in Seoul

There are so many things to do in Seoul. This list can help you out :

• First off, check out this list of the best day trips from Seoul
• I wanted to see the demilitarized zone (DMZ), which is not far from Seoul. Basically it’s the border between the two Korea, but the DMZ was closed to the public during my whole stay there. However, if you wanna go, here is the best DMZ tour from Seoul to go on ! Click here to buy your ticket!
• You can join a fun Korean cooking class. Click here for more info .
• You can go to Aquarium COEX. Click here for more info .
• There are many shows in Seoul : oriental martial arts , fireman show , beatbox and breakdance …
• You can go on an e-bike tour with a guide. Click here for more info .

I think that’s it! As you can see, Seoul is not a city with nothing to do. I liked the week I spent there, especially thanks to a good friend who showed me Seoul in every nook and cranny. I suggest you to spend at least four days there, to have enough time to visit the city. If you spend some time in the country, here are places to visit in South Korea outside Seoul .

How to get to Seoul

You’ll have to get there by plane. Click here to check the latest flight prices.

How to get around in Seoul

The easiest way to get around in Seoul? The subway!

Where to stay in Seoul

First off, here’s where to stay in Seoul . If you’re traveling on a budget, I suggest you to stay at the Yakorea Hostel. Click here to book your stay . If you want to stay in a mid-range hotel, the Heima Guesthouse is a great one. Click here to book your stay . If you’re into luxury hotels, there’s the Four Seasons for you. Click here to book your stay . Otherwise click here to check what are the hotels available in Seoul.

Seoul travel tips

• Traveling soon? Check out my travel resources page! This list of travel accessories can also be useful for you!
• Wanna go to South Korea?  Check the visa policy here . Most Western countries can stay up to 90 days without a visa.
• Read my post with all the things you need to know about South Korea .
• Don’t go to South Korea without a travel insurance ! Here’s why buy travel insurance !
• Want a tailor-made trip to South Korea? Get a free quote here !
• Always use a VPN when traveling. I use ExpressVPN and I love it! Here’s why use a VPN when traveling .

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Reader Interactions

17/04/2019 at 07:28

Great Post. this article is very interesting and effective.

17/04/2019 at 15:59

25/04/2019 at 22:18

Hello Roobens very interesting article about Seoul. How much is the rental of the traditional costumes next to Changgyeonggung Palace. What kind of garments can we keep underneath ? (leggings, underwear, shoes, socks ??) You look lovely in the red robe. Regards M

26/04/2019 at 13:24

Hey thanks Marina! I just checked, it’s actually about 15000 won (11.50€) for a 4-hours rental! From what I remember, you keep your underwear, socks and shoes (don’t quote me on that!). They keep your clothes and all your stuff in a locker in the back of the shop. Don’t forget to bring your passport, otherwise you won’t be able to rent a hanbok!

[…] curtains open so I could fall asleep to the city lights. Tomorrow, we’ll be checking out all the things to do in Seoul. …Before our next day when we’ll be visiting the […]

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The 14 best things to do in Seoul

The best things to do in Seoul range from hidden tea rooms to sprawling outdoor markets

Seoul, in our opinion, is like no other city on earth. It is a vast, busy metropolis, full of fresh, creative restaurants, shouty markets and mesmerising historic architecture. Sure, Korea has been having its international moment for a while, thanks to K-Pop’s popularity, and a certain group of Netflix hits and Oscar-winning films.

But whether you knew it or not, Seoul has always been cool. Insanely cool. So cool, you’re definitely going to need enough time there to take it all in. Here, trendy, arty neighbourhoods full of vintage stores meet sprawling green spaces, and tiny tea houses are tucked away behind vast forests. You’ve got to see this city in person to believe it. Read on for the best things to do in Seoul. 

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What to do in Seoul

1.  Changdeokgung Palace

What is it? This stunning palace complex (and Unesco World Heritage Site) was the primary royal residence for over 200 years, and is the best preserved out of the five remaining Joseon palaces in Seoul.

Why go? Besides the palace and government buildings, Changdeokgung has a truly breathtaking secret garden with landscaped lawns, ornate pavilions and a lotus pond. Continue your cultural tour of the area with the traditional Bukchon Hanok Village and charming Jogyesa Temple.

2.  N Seoul Tower

What is it? If you don’t fancy knackering your legs with a trek up the – admittedly majestic – Bukhansan mountain, the 480-metre-tall N Seoul Tower also offers mind-boggling views of Seoul.

Why go? Every knows that the best way to get your bearings with a city is to head up to the nearest really, really tall thing and take it all in. The N Seoul Tower is hundreds of metres above sea level and looks a little like a rocket taking off from the top of Namsan mountain. Its panoramas over Seoul are unlike any other: and, better yet, thanks to a lift and cable car, it’ll leave your legs with plenty of energy for the rest of your time here.

3.  Gwangjang Market

What is it? One of the oldest and largest traditional markets in Seoul, most famous for its street food market where you can find all manner of Korean snacks.

Why go? It’s the most convenient place to sample a wide variety of Korean food, from tteokboki (sweet and spicy rice cakes), bindaetteok (mung bean pancakes), and mayak gimbap (seaweed rolls). Don’t forget to wash it all down with some makgeolli (rice wine).

4.  Ihwa Mural Village

What is it? Once designated for demolition, this hillside village was given a makeover as part of a government revitalisation project and has since become a tourist attraction. Just remember that it’s a village, not a theme park – residents have complained about noisy and disruptive visitors in the past.

Why go? Do it for the ‘gram. But seriously, Ihwa is a lovely place to visit if you’re a keen photographer or fan of street art. As it’s at the top of Naksan Mountain, the views are beautiful (even if the walk is a little steep).

5.  Leeum Samsung Museum of Art

What is it? Leeum is home to a significant collection of traditional Korean art, as well as modern and contemporary works from local and international artists. The art is divided between three structures designed by architectural luminaries Mario Botta, Jean Nouvel and Rem Koolhaas.

Why go? There’s something for art lovers of all tastes, whether your interest lies with Korean national treasures or contemporary painters. Don’t forget to visit the sculpture garden.

6.  Insa-dong

What is it? Located in the historic district of Jongno-gu, Insa-dong is an arty neighbourhood where traditional meets modern. Known for its plethora of galleries, this is the perfect place to take a quick break between sightseeing.

Why go? Insadong-gil, the neighbourhood’s main street, is a great place to pick up some traditional Korean souvenirs – especially during the weekly Saturday market. Make sure to visit Ssamziegil, a multi-storey shopping complex which houses over 70 shops, galleries, and cafés.

7.  Hongdae

What is it? The buzzy area around Hongik University where all of Seoul’s tastemakers congregate. Hongdae is known for being the city’s youth culture hub, with a strong indie music and nightlife scene, and a regular arts and crafts market.

Why go? Besides the hipper-than-thou street style shops and artisanal cafés, Hongdae’s main road – Hongik-ro – is home to countless bars and clubs where you can party the night away. Line your stomach at the nearby Oksang Dalbit with some delectable garlic pepper chicken.

8.  Common Ground

What is it? Occupying a whopping 5,300 square metres, this bright blue structure is the largest shipping container mall in the world. The complex comprises a market hall and street market which border a central square used for weekend markets, performances, and exhibitions.

Why go? It’s a convenient place to find and support independent businesses, whether you’re keen on fashion, art, or beauty. You won’t be short on choices for food either, with options ranging from traditional local food to international cuisines and even food trucks.

9.  Dongdaemun

What is it? The beating heart of Seoul’s no-holds-barred shopping culture. It’s got a 24-hour shopping complex, wholesale outlets, an underground shopping centre, and a bulbous, space-age silver cultural hub designed by world-famous architect Zaha Hadid.

Why go? Many boutiques in Seoul and even neighbouring countries source their stock from Dongdaemun, making it a goldmine for thrifty, fashion-conscious shoppers. Everything you want can be found off the main shopping road, Eulji-ro – including pojangmacha (street stalls) serving snacks and soju.

10.  Gyeongui Line Forest Park

What is it? A 6.3-kilometre park that runs from near Gajwa Station to Hyochang Park Station, passing through the trendy Hongdae and Yeonnam-dong neighbourhoods.

Why go? Peaceful green spaces in urban areas are always welcome, but where Gyeongui Line Forest Park sets itself apart is its charming row of local bookstores on the aptly named Gyeongui Line Book Street.

11.  Myeongdong

What is it? Known as a shopper’s paradise, Myeongdong is one of the most popular tourist hotspots in Seoul. Myeongdong’s more of a conventional shopping experience than Dongdaemun, with popular retail chains, department stores, and family restaurants lining the streets.

Why go? Myeongdong-gil, the main shopping street, is a dream come true for anyone interested in Korean fashion and beauty. If all that shopping makes you peckish, the knife-cut noodles at Myeongdong Kyoja are always a winner.

12.  Suyeonsanbang Tea House

What is it? In English, Suyeonsanbang means “a small home in the forest where writers gather” – a fitting name for this serene, traditional teahouse which was once the home of late Korean author Lee Tae-jun.

Why go? Located near the idyllic Bukhansan National Park, Suyeonsanbang feels like a mountain lodge far away from the city. It’s a wonderfully tranquil space with a rich literary history, extensive tea menu, and seasonal shaved ice.

13.  Seoullo 7017

What is it? Seoul’s answer to New York’s High Line. This eco-friendly, multi-purpose pedestrian walkway built on a former highway above Seoul Station is home to a sky garden, cafés, and even a little pool for you to dip your toes in.

Why go? Seoullo 7017 has a lot to offer, from ‘peeping pots’ that play sounds and videos of Seoul, to the kids’ trampolines, modern art at Seoullo Gallery, and Yunseul – a trippy, immersive public art project.

14.  Korea Furniture Museum

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What is it? Situated on a picturesque hillside in the historic Seongbuk-dong district, this sprawling complex is brimming with historical relics from the Joseon dynasty (1392-1897). It’s essential to pre-book your tour, as walk-ins are not allowed.

Why go? The grounds and architecture alone warrant a visit, but the main attraction is the museum’s 500-piece display of Joseon furniture, exhibited in careful reconstructions of historic Korean homes. Visitors often call it this museum the best-kept secret in Seoul due to its unique insight into Korean history.

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16 Top-Rated Tourist Attractions in Seoul

Written by Freddy Sherman Updated Dec 23, 2023 We may earn a commission from affiliate links ( )

Author Freddy Sherman has visited South Korea multiple times, most recently exploring Seoul and the DMZ in 2022.

Seoul, South Korea is a vibrant and exciting city, one that deftly combines ancient history with ultra-modern design and technology. This city is filled with a wide range of fun things to do and tourist attractions of all types, from outdoor adventures like exploring Mount Namsan and its surrounding park to indoor fun like visiting one of Seoul's many museums.

Seoul is also a city of palaces, with five huge palace complexes located throughout the city and now restored to their former glory. Of course, it's also known for its food, with a mouthwatering array of street food, Korean specialties like barbecue, and even fine-dining options.

Discover the best places to visit in this exciting city with our list of the top attractions and things to do in Seoul.

1. N Seoul Tower

2. explore the bukchon hanok traditional village, 3. national museum of korea, 4. lotte world tower, 5. visit the dmz, 6. gyeongbokgung palace, 7. seoul museum of art, 8. blue house, 9. bongeunsa temple, 10. gwanghwamun gate, 11. take a walk along cheonggyecheon, seoul's urban stream, 12. jingwansa temple, bukhansan national park, 13. people watch in itaewon, 14. dongdaemun design plaza, 15. gwangjang market, 16. spend a sunday in insadong, where to stay in seoul for sightseeing, map of attractions & things to do in seoul, seoul, south korea - climate chart.

Rising almost 500 meters above the city, this communications and observation tower provides dramatic views of the city from its perch on the side of Mount Namsan. A cable car whisks you up the side of the mountain to the base of the tower. From here, you can go up in the tower and visit any one of four observation decks, one of which is a rotating restaurant.

There are five different dining experiences at the N Seoul Tower and, of course, several gift shops. The n.GRILL, on the top level, is considered one of Seoul's best French fine-dining restaurants. Be sure to visit the new Inside Seoul immersive media art exhibition, where 40 laser projectors create a virtual display of the city via five-dimensional mapping, with the tower at the center.

The views from the tower are great, but so are the views of the tower from most parts of the city. Computer-controlled LED lighting on the exterior of the tower provides a digital, visual cultural experience of Seoul with changing themed lighting presentations.

Address: 105 Namsangongwon-gil, Yongsan 2(i)ga-dong, Yongsan-gu, Seoul

For a taste of Korean traditional culture and architecture, a visit to the Bukchon Hanok Village is a fun and educational way to spend an afternoon. This preserved district of several ancient neighborhoods gives you a feel for what it was like to live in Korea 600 years ago. It's right in central Seoul, in the area between the Gyeongbokgung Palace and the Changdeokgung Palace.

The neighborhoods of narrow streets feature hanoks or traditional Korean houses. It's a unique place, as it's a historic area, very popular with tourists, but it's also a real neighborhood because the houses are all occupied.

Some of the hanoks are now guesthouses and bed-and-breakfasts , and a few are museums and can be toured. Others are cultural centers showcasing traditional crafts and other historic aspects of Korean life, but most are private homes.

This must-see attraction in Seoul showcases the incredible history and artwork of Korea and the Korean people. The National Museum of Korea , one of the largest in Asia, is in the city's Yongsan District (close to Itaewon).

It focuses on archeology, history, and art and includes a vast collection of works and objects going back more than a million years. There are ancient and prehistoric artifacts, sculptures, paintings, and other artwork along with a large collection of objects and antiques.

Before or after your museum visit, head down the street to Yongsan Family Park , a nice outdoor space to relax. Another important museum worth a visit, The War Memorial of Korea is also close by.

Address: 137 Seobinggo-ro, Seobinggo-dong, Yongsan-gu

One of the newest attractions in Seoul is the Lotte World Tower skyscraper. The tallest building in South Korea, it's 500 meters above the ground and currently the fifth-tallest building in the world . The vase-like shape, with gentle curves, is designed to mimic traditional Korean ceramic pieces.

There are several indoor and outdoor observation areas (called Seoul Sky) at the top on the 117th-123 rd floors. Views are spectacular both during the day and at night, and you can see 360 degrees around the city.

On the 118 th floor, there's the Sky Deck with the world's highest glass floor. Like magic, the floor changes from opaque to clear, terrifying unsuspecting visitors. Even getting to the top is fun, and the journey is done via super fast, double-decker elevators, with windows on one side and LED screens on the other three and on the ceiling.

Inside the tower are offices, luxury residences, and the SIGNIEL SEOUL luxury hotel. There's also the Lotte World Aquarium, the Lotte Museum of Art, and an enormous shopping mall. The tower is home to the Lotte Concert Hall and the Lotte Cinema, a state-of-the-art, 21-screen MoviePlex with the world's largest movie screen. The tower is adjacent to the Lotte World amusement park, which is a great thing to do in Seoul for families.

Address: Songpa-gu, Jamsil 6(yuk)-dong, Olympic-ro, 300, Seoul

A remnant of the Korean War, the DMZ (Demilitarized Zone) is the area located along the border between North and South Korea. This highly sensitive and highly fortified area can only be visited during an official tour. Aside from the visit to the DMZ, a tour gives you a chance to get out of urban Seoul and see a bit of the Korean countryside.

The Half-Day Korean DMZ Tour , which includes pickup and drop-off in central Seoul, takes you to the important sites in the DMZ area and gets you back to Seoul right after lunch (if you take the early morning tour). The guided tour includes visits to landmarks like the 3rd Tunnel, dug by the North in anticipation of an invasion, and the Dora Observatory, where you can look over into North Korea.

First built in 1395, Gyeongbokgung Palace is the largest of Seoul's five grand palaces built during the powerful Joseon dynasty. Destroyed and rebuilt several times over the centuries, it was restored to its original glory after the Second World War and totally restored in the 1990s.

A visit to the Gyeongbokgung Palace is one of the best things to do in Seoul because within the palace grounds, you can also find the National Palace Museum of Korea and the National Folk Museum of Korea , and both are worth a visit. The palace museum is especially fascinating as it presents items from the palaces of the Joseon Dynasty.

This includes priceless antiques and artwork, as well as everyday items for cooking, cleaning, and daily life. The National Folk Museum focuses on items from daily life, as well as clothing and dioramas, to tell the story of the Korean people since prehistoric times.

Address: 161 Sajik-ro, Sejongno, Jongno-gu, Seoul

Located behind the Deoksugung Palace, the Seoul Museum of Art , or SeMa as it's known to locals, has a large collection of artwork, mainly from the modern era. The art museum focuses on Korean art and Korean artists but has a decent selection of international works and creators. Changing temporary and visiting exhibitions also showcase unique collections and artwork.

The collection is displayed over three floors in a large building that was formerly the home of the Korean Supreme Court. The museum has six additional satellite locations in other parts of Seoul, and these feature rotating exhibits from the museum's main collection, as well as special exhibitions.

Don't miss the museum's Nam June Paik Memorial House, an exhibition and workshop space inside the house of legendary Korean contemporary artist Nam June Paik. The house is located in Seoul's Changsin-Dong neighborhood.

Address: 61, Deoksugung-gil, Jung-gu, Seoul

The Blue House is Korea's version of the White House. It's the official residence of the Korean president , as well as the location of his and related executive offices of state. The Blue House isn't really a single building, it's an entire campus of buildings, all built in the traditional Korean style and all featuring the distinctive blue tile roofs where it gets its name.

One of the coolest things to do in Seoul is to take a tour of the Blue House. Hour-long tours are given, but participants must apply and schedule their tour in advance, online. The tour takes you to many parts of the palace complex including meeting rooms, reception rooms, and the Korean version of the Rose Garden, where the Korean president holds press conferences.

Ask your hotel concierge to help with reservations.

Address: 1 Sejongno, Jongno-gu, Seoul

Bongeunsa is one of many Buddhist temples in and around Seoul. It first opened in the year 794 and is a complex of multiple buildings and shrines. It's easy to visit, as it's centrally located in the exciting Gangnam area. If you're spending the day sightseeing and exploring the city, this is a wonderful place to take a break.

The temple is on the side of a low mountain, directly across the street from the massive COEX convention center and mall. It's a popular spot for convention-goers to take a break and enjoy the peaceful atmosphere. Visitors are welcome, and the temple even has a program that allows guests to experience the daily life of a monk for a few hours.

Address: 531 Bongeunsa-ro, Samseong 1(il)-dong, Gangnam-gu, Seoul

The largest and main gate to Seoul's Gyeongbokgung Palace , Gwanghwamun Gate is home to the changing of the guards ceremony (performed since 1469), which happens daily (except Tuesdays) at 10am and 2pm.

The gate has undergone many renovations and rebuilding, most recently in 2010, when it was restored to its original location and reconstructed with native materials using traditional tools and building techniques.

There's a large plaza in front, and the gate sits in front of the vast Gwanghwamun Square , home to frequent political demonstrations, a large subway station, a giant fountain, and some huge statues of Joseon-era leaders.

This natural creek that flows through central Seoul was covered over by highways in the post-Korean War economic boom. Seven miles of the creek were uncovered as part of an urban revitalization project and turned into an outdoor recreation area, opening in 2005.

There are now seven miles of creek-side hiking, walking and biking trails. It really has changed the CBD of Seoul by bringing an artery of water and green into what was a very urbanized, crowded area.

The creek is also home to the spectacular Seoul Lantern Festival , held each November. Ornate, lighted paper lanterns are displayed in and along the creek, and each night, thousands of people line the creek to view and enjoy the floating artwork. It's a fun, nighttime activity for families, as a lot of the art installations are geared toward children.

Set within the strikingly beautiful landscape of the Bukhansan National Park , Jingwansa is an ancient temple complex offering many ways to experience and learn about Buddhism and temple life. The traditional buildings are surrounded by miles of hiking trails (you can come here just to hike) snaking through the mountains.

The temple, which grows most of its own food (and even ferments its own kimchee), has a range of public programs. There's a temple stay program, which includes an overnight visit, plus there are cultural and learning programs. They also offer foodie experiences like a traditional vegetarian temple meal, as eaten by the monks.

Jingwansa is on the far west side of the city, it's one of the four major temples of Seoul first built around 1,000 BC.

Address: 73 Jingwan-gil, Jingwan-dong, Eunpyeong-gu, Seoul

Itaewon is a bustling neighborhood of Seoul focused on a few pedestrian streets filled with shops, cafés, and other consumer businesses. If you have limited time in the city, it's one of those places that can give you a real feel for Korean retail culture in a short time period. There are food carts and street performers, and some of the side streets are filled with restaurants. It's a great place for people-watching.

This is an excellent place to wander around and just lose yourself in the energy of the city. Be sure to wander down pedestrian-only Gyeongnidan Street, as it's lined with all kinds of restaurants and is a place to buy many international foods not easily available in Korea (like pizza and American-style barbecue). It's a fun thing to do in Seoul for families, and you'll see many parents and children here.

Another street, literally called Itaewon Antique Furniture Street, is filled with antique shops, and this is always an excellent place to buy unique gifts.

Known by its initials, the DDP is a very cool design center in Seoul's Dongdaemun area. Dongdaemun, Seoul's fashion district, is also known for its shopping; there are a lot of department stores and discount clothing and houseware stores in the area. The DDP has changing art and creative exhibitions open to the public, as well as a very cool store inside.

The silver, orb-like flowing Dongdaemun Design Plaza building looks like something from outer space. It was designed by the late Iraqi-British architect Zaha Hadid, considered one of the great female architects of the modern era. In perhaps Seoul's ultimate contrast, there are ruins of the ancient city fortress preserved just outside the front entrance of the design center.

The complex is filled with showrooms, workspaces, offices, and design studios. There is also what has to be Seoul's coolest shop, with small craft vendors selling all kinds of interesting items showcasing contemporary design and locally made, handcrafted items. It's an excellent place to buy unique gifts.

A visit to the DDP is one of the best things to do in Seoul at night — the design center comes alive when the sun goes down, the highlight being 25,550 white LED roses that light up. The silver-colored, modern, curving building and the rows of artificial flowers make the DDP one of Seoul's best Instagram spots.

After your visit, head across the street for a burger and crinkle-cut fries at one of Seoul's most popular new dining spots, Shake Shack. It's right across from the DDP in the Doota shopping mall.

Address: 281 Eulji-ro, Euljiro 7(chil)-ga, Jung-gu, Seoul

Seoul's best street food market combines a taste-bud tempting array of street food vendors under one large roof. The market features rows of food stalls, offering every kind of Korean food you can imagine.

Most stalls have small chairs or stools in front of them, creating tiny restaurants, where you can sit and have a meal. It's all about tasting things here, and a smile and request will usually get you a sample of most of the things on offer.

The market is in central Seoul, and it's open from 9am to 10pm. The most popular things sold here are bindaetteok (mung bean pancakes), bibimbap (rice mixed with sauteed beef, vegetables, and gochujang red chili paste), gimbap (Korean sushi), sundae (blood sausage), tteokbokki (stir-fried spicy rice cakes), and various types of noodles.

Other parts of the market have vendors selling meat and seafood, and other sections have clothes and household items.

Address: 88 Changgyeonggung-ro, Jongno 4(sa)-ga, Jongno-gu, Seoul

This unique neighborhood in central Seoul is filled with small stores that sell Korean traditional folk and handicrafts, along with art galleries. Stores sell things like hanji (traditional, hand-made paper), hanbok (traditional clothing), teas, pottery, and unique artwork.

The galleries in Insadong feature Korean fine art of all types. There are also a lot of tea houses and small cafes, perfect for a break during your shopping adventures.

The Insadong area really comes alive on Saturday afternoons and all day Sunday, when streets are closed to traffic and it becomes a giant craft and culture fair. Aside from food stalls and vendors, there are traditional music and dance performances and other cultural exhibits.

Luxury Hotels:

• Grand Mercure Ambassador Hotel and Residences Seoul Yongsan is one of Seoul's top 5-star resorts. Located in the heart of downtown, it offers a range of poshly decorated rooms and suites, all with stunning city views, especially after dark. Amenities include multiple restaurants, an indoor golf room, a fitness center, and spa. There is also a swimming pool, hot tub, and sauna. If you're traveling with the family, there is a kids' club, and if that family includes a dog, the hotel is pet friendly.
• Designed with relaxation in mind, SIGNIEL SEOUL has luxurious and comfortable rooms with beautiful decor. It's located high up in Seoul's Lotte World Tower, so the rooms and suites have some spectacular views. There are several restaurants in the hotel and a wide variety close by in the tower and mall complex below. Other on-site amenities include an indoor swimming pool and a hot tub and a spa with a full range of treatments. There is also a fitness center on-site.
• Four Seasons Hotel Seoul is the largest hotel in the South Korean capital city and the first in South Korea. The 5-star property has 317 rooms, including 43 suites, and all feature elegant luxe decor. Expect customizable beds with high-quality linens, spa-style bathrooms, and floor-to-ceiling windows with great city views. The hotel is family-friendly and has a kids' pool and a children's menu at its restaurants. Other amenities include a posh spa, a heated indoor swimming pool, an indoor golf driving range, and a fitness center.

Mid-Range Hotels :

• May Place Seoul Dongdaemun is a top mid-range choice. It offers a mix of rooms and suites that are spartan but comfortable, with wood floors and white linen-draped beds. They also come with air purifiers and blackout curtains. Amenities include a restaurant, a hot tub, and a rooftop terrace where you can check out the panoramic city and mountain views.
• In the middle of Seoul's cultural district, Hotel28 Myeongdong is another excellent good-value choice, especially if you like sleek and modern décor. The hotel has glass walls of windows and well-appointed rooms and suites. Amenities include a restaurant and workout room.
• GLAD Gangnam COEX Center Hotel has a convenient locale just outside Exit 1 of the Samseong Subway Station. Rooms feature contemporary décor, floor-to-ceiling windows, and giant wall-mounted flat-screen TVs. Amenities include a restaurant with a breakfast buffet, a workout room, and a 24-hour front desk.

Budget Hotels :

• Delight Hotel is a clean and comfortable budget choice with contemporary rooms featuring luxury linens, marble bathrooms with rain showers, and large windows. Amenities include a restaurant serving complimentary breakfast, 24-hour room service, a hot tub, and even rental bikes to explore the area.
• Also, try the Grid Inn Hotel for budget-friendly lodging. Centrally located in the Gwanak-Gu district, it offers tidy rooms with refrigerators, blackout curtains, and safes. There is a restaurant and coffee shop on-site. The front desk is open 24 hours, and there is self-service laundry for guests.

More Related Articles on PlanetWare.com

Beyond Seoul: While many of the country's highlights are in Seoul, have a look at our article on the top attractions in South Korea for ideas on places to visit throughout the country.

Where to Stay in Seoul – A Guide to the Best Neighborhoods

Written By: Jade House

South Korea

Updated On: March 1, 2021

Choosing where to stay in Seoul can be difficult. For the first-time visitor, it can be overwhelming. Jade House of Journey Count lived for a year in South Korea and shares her picks of the best neighborhoods, why they are a good choice for visitors and what you can do in each.  

If you are exploring South Korea, one of Asia’s most underrated destinations, chances are you are probably starting off in the pulsing capital city of Seoul.

Korea’s capital offers an incredible introduction to this diverse country, with something for all types of visitors. This guide will introduce you to the best neighborhoods in Seoul so that you can find an area that fits your travel needs.

Where to Stay in Seoul

Table of Contents

After living in  South Korea  for a year and exploring every corner of the country, I’ve come to believe that it is one of Asia’s most underrated destinations. And the capital, Seoul, is one of the region’s coolest cities.

Korea’s capital offers an incredible introduction to this diverse country, and we travelled there often to explore new areas and show our own visitors around.

Seoul’s Best Neighborhoods

• Insadong  – in the heart of Seoul, close to most major attractions
• Myeongdong  – a hub of modern Korean culture close to Namsan tower
• Hongdae  – a bustling university neighborhood known for its bars and restaurants
• Gangnam  – this iconic area is home to skyscrapers and luxury chain hotels
• Bonus: Hanok Homes  – a unique accommodation experience in Seoul

Seoul Districts

Seoul has 25 gu or “districts” but you’ll find that even if I suggest staying in Insadong, maybe Myeongdong might be a good option too. Don’t limit yourself.

As you can see from the map, Seoul neighborhoods are quite random but encircle the Hang River. Choosing where to stay in Seoul is easy once you get the hang of how the city works.

Suggested Seoul Neighborhoods

There is something for everyone, from art, history and shopping, to outdoor exploration and some of the best dining options in the country.

This guide will give you an idea of the area that would best fit your travel style and desires, find the best neighbourhoods to stay in and will encourage you to use Seoul’s wonderful public transport system to explore the whole city.

1. Insadong

Insadong is the most convenient neighborhood for first timers to Seoul as it sits between the cities most popular attractions.

As the unofficial art district, it is also a great place to start getting a feel for Korean culture, with plenty of traditional architecture and handicraft shops among the new and shiny franchises.

The place is also abundant with cool independent cafés and teahouses to relax in between sightseeing.

Suggested Hotels in Insadong

• Check out Availability & Prices: Trip Advisor /  Booking.com
• Check out Availability & Prices TripAdvisor  /  Booking.com
• Check out Availability & Prices – Trip Advisor /  Booking.com

Search More Hotels and AirBnBs in Insadong

Things to see and do in Insadong

Gyeongbukgung Palace  –  Insadong is well placed to visit Gyeongbukgung palace. If you only visit one of Seoul’s many palaces, make it this one.

University students offer free tours to foreigners around the Gyeongbukgung subway exit as a chance to practice their English. They’re all incredibly helpful and friendly and will give you a more educated insight into the stunning buildings and gardens within the palace.

If you decide against a guide though, just keep meandering north until you come to Hyangwonjeong, the royal pavilion which sits upon a man-made lake at the rear of the palace. The views here are especially beautiful in both autumn and spring, as golden leaves or petals float across the water.

Before you leave be sure to check out the museum within the compound, and the pagoda which rests upon it, alongside the reconstruction of a traditional street from the past.

Changdeokgung Palace  – East of Gyeongbukgung is another of Seoul’s majestic palaces which features beautifully manicured gardens. These palaces are an incredible insight into Korea’s past and have been kept in fantastic condition, certainly worth a few hours of wandering with a camera in hand.

Bukchon Hanok Village  – Between the two palaces is the charming Bukchon hanok village. All buildings within this area are in-keeping with traditional architecture, and the place has been kept alive throughout multiple occupations. Climb the steep roads and take in the city vistas, and consider stopping for tea at one of the little houses along the way.

Suggested Tours

Cultural Heritage Tour   – This morning tour introduces you to some of Seoul’s top cultural attractions, including the Bukchon Village.

Full Day Top Attractions  – Visit Gyeongbuk Palace, the Blue House, Bukchon Village and more on this full day tour.

Traditional Calligraphy Experience  – Experience Seoul’s creative heart with a calligraphy class in Insadong.

Getting There

Insadong-gil, the main street running through the neighborhood, is close to  Anguk station  on subway line 1 and  Jongno 3-g a on subway lines 1, 3 and 5.

2. Myeongdong

Located between Insadong and Namsan Mountain is Korea’s shopping mecca Myeongdong.

Neon lines the streets and food stalls waft their smells along the pedestrianized paths in this bustling neighborhood, a complete contrast to the historic center.

If you are looking for hustle and bustle and great shopping the this is the place to stay in Seoul.

Suggested Hotels near Myeongdong

• Check out Availability & Prices Trip Advisor  /  Booking.com

More Hotels and AirBnBs in Myeongdong

Things to See in Myeongdong

Namsan Tower   – Across the street from exit 3 of Myeongdong subway station, there is a free shuttle bus that will ferry you up to the start of Namsan mountain. From where it drops you off you’ll have the choice of walking up the mountain or taking the cable car.

We’d personally recommend the walk, as it’s not too far and offers impressive views of the city and mountains on the way up.

The view from the top is nothing short of incredible.A trip up the Namsan tower gives you a real insight into quite how enormous the city is. Buildings and mountains sprawl in every direction – you’ll be blown away.

We recommend getting up the mountain with ample time for sunset. Once it gets dark you’ll see the lights flicker on district by district across the whole city – certainly not something to miss.

Cheonggyecheon Stream  – Between Insadong and Myeongdong, you will find Cheonggyecheon stream. This artificial reclaimed stream is a lovely place to take a walk and view the architecture of modern Seoul.

If you head East far enough, you’ll end up away from the developed center, and in what locals would consider to be the real Seoul. It’s areas like this where you’ll find enormous local food markets.

West along the stream, you’ll hit Sejongdae-ro avenue with Gyeongbukgung palace at the end.

Along this road are statues of the great King Sejong, creator of the modern alphabet, and Admiral Yi Sun-shin, who defended the country against the Japanese under Joseon Rule.

Either side of this road, as well as under it, are some fascinating museums. The national museum gives an excellent overview of Korea’s rich history.

Nanta Cooking Show Tickets   – Head to Myeondong Theatre to see Korea’s eclectic and exciting show.

Seoul Night Shopping Tour  – Discover Seoul’s bustling shopping districts after sunset when the neon lights are bright.

Korean Cooking Class   – Learn to make Korea’s staple dishes and some delicious snacks in this hands-on cooking class.

Myeongdong sits between subway line 2 and subway line 4 with  Euljiro 1, Euljiro 3 and Myeongdong stations  creating a triangle across the neighbourhood.

Home to Hongik University, the Hongdae area is a great place to experience a more local side to the city and is famous for its nightlife.

For shopping, eating, and drinking, it rivals Myeongdong and is often cheaper. On top of that, it’s one of the edgiest and individual places in the whole country and the neighborhood of quite a liberal-minded arts University.

If you are a little younger and are looking for the party scene than this is the best neghbourhood in Seoul to stay in.

Suggested Hotels Near Hongdae

• Check out Availability & Prices Trip Advisor /  Booking.com

Hotels and AirBnBs in Hongdae

Things to see and do near Hongdae

Nightlife in Hongdae  – If you are looking to experience Korea’s iconic nightlife, then this is a fantastic place to be. The area has plenty of clubs and bars, and tonnes of barbecue restaurants to warm up at.

To start your evening in a traditional way, head to a local Makgeolli bar and enjoy a couple of drinks with some Korean pancakes (jeon).

Hongdae art galleries  – Check out the seemingly endless art galleries and artsy coffee shops. This is a great place to pick up unique souvenirs and homeware.

If you happen to be there on a Sunday, then check out the open-air flea market which starts at 1 pm in the of the pedestrianized area.

Nightlife and Soju Experience – Spend your evening like a local and learn about traditional alcohol in Korea.

Hongdae Pub Crawl  – Party with the locals on this 3-hour pub crawl.

Seoul Private Choose-Your-Own-Adventure Tour:   Choose your own adventure! Take a private, custom tour of Seoul city highlights without worrying about being taken to compulsory shopping stops.

From  Hongik University subway station  take exit 9 and head straight up the road to your left to get right into the middle of it all.

The hub is the long pedestrianized street, and all the smaller alleys off of it are worth exploring.

Made famous by the catchy Psy song, Gangnam is one of Seoul’s financial hubs and the center of the gargantuan KPOP industry.

Translated as South of the river, Gangnam is a little further afield than the other neighborhoods on this list, and it certainly feels different.

Full of highrises and shopping malls, this area is not for everyone and has prices to match. However, it is also home to plenty of incredible food and provides a fascinating insight into parts of Korean culture.

If you are into living the high life and love the nightclub culture this is where to stay in Seoul.

Suggested Hotels in Gangnam

• Check out Availability & Prices Trip Advisor  / Booking.com

Hotels and AirBnBs in Gangnam

Things to See and Do in Gangnam

Bong Eun Sa  – This beautiful temple sits peacefully amongst the skyscrapers, in the middle of Gangnam, and is a small haven of peace in an otherwise crazy neighborhood.

Samneung Park  – An open green space in the center of Gangnam, this park is the location of a number of royal tombs and a wonderful escape from the busy streets.

Gangnam Style Tour   -If you’re fond of K-pop and you want to walk on the path of your favorite stars, then this tour is made for you.

Gangnam Walking Tour Including Samsung D’Light:  Shop to your heart’s content at two popular hot spots in Seoul: Gangnam Underground Shopping Arcade and Samsung D’light.

Gangnam covers a large area and is served by  subway lines 2, 3, 7 and 9 .

5. Hanok Homes

If you are looking for something a little different on your trip to Seoul and love immersing yourself in local culture, then you should consider checking out a Hanok homestay.

Usually located in the beautifully preserved Bukchon village, these houses are made in the traditional wooden style and sleeping is on comfortable mats upon heated floors.

You’ll also have the chance to connect with the local people keeping these accommodations alive, and they’ll hopefully share some traditional meals with you too.

Top Hanok Homes in Seoul

• Check out Availability & Prices Booking.com

More Hotels and AirBnBs in Seoul

No matter which neighborhood in Seoul you choose to base yourself in, it’s so easy to travel around the city to get a feel for each one.

While so many of Seoul’s attractions are concentrated in the central neighborhoods, it is worth venturing further afield to experience the local hotspots and hidden gems of the city.

Take your time exploring Seoul, with plenty of breaks in adorable cafes and delicious restaurants – we promise you’ll have an amazing time!

Seoul Quick Tips

How to get around Seoul

You can buy a  T-money or cash bee card  to use on all subway and bus lines in the city. These can be purchased from, and topped up at, most convenience stores, including 7-Eleven, CU and GS25.

Getting from the airport

Seoul’s Incheon International Airport  is actually in a separate city, but it is incredibly easy to reach the city center. While Korea’s taxi services are relatively inexpensive, especially with the addition of Uber, we recommend taking the convenient public transport system.

Two subway lines run to the city center. – the  AREX  takes about 45 minutes, and the regular service takes just over an hour.

If you are looking for something more speedy you can  opt for a private transfer right to your hotel.

Getting out of Seoul

There are a number of bus terminals in Seoul, and each run to different parts of the country (South, East, West etc.). Our advice would be to check the  Visit Korea website  for more details, or, even better, simply ask in your hotel when you get there.

On top of buses, there’s an abundance of  high speed (KTX)  and  low speed (Mugunghwa)  trains which run from the capital to Mokpo, Daejeon, Daegu, Jinju and Busan. You can book online, in English, on the  Korail website .

Plan Your Seoul Trip

Dress in layers and pack mix and match clothing. Seoul can be hot and sunny or cool and damp. Bring waterproof outer layers and a sweater or wrap for evenings.

How to pack for a European vacation  – We give our best tips for packing for Europe from what to bring and how to pack it. With video too!

Eagle Creek Plug Adapter –  This all in one adapter is all your need for Paris and other European and world travels.

International Data Roaming  – Use KnowRoaming for unlimited data/cellular for $7.99 per day. Easy application sticks to your existing SIM Card. Save 50%  using promoDDSave50

Paris is on the Euro – $1USD = .85 Euro – For up to date conversions get the  XE Currency Converter App 

And these are the best places to stay in Seoul South Korea.

Did you enjoy this post on where to stay in Seoul? Save it to Pinterest for future travel planning.

• 5 Easy Day Trips from Seoul
• The Ultimate Seoul Itinerary – 3 Days in Seoul
• 21 of the Best Things to do in Seoul – The Ultimate Guide to South Korea’s Capital

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Travel Planning Resources

Looking to book your next trip? Why not use these resources that are tried and tested by yours truly.

Flights: Start planning your trip by finding the best flight deals on Skyscanner

Book your Hotel: Find the best prices on hotels with these two providers. If you are located in Europe use Booking.com and if you are anywhere else use TripAdvisor

Find Apartment Rentals: You will find the cheapest prices on apartment rentals with VRBO . 

Travel Insurance: Don't leave home without it. Here is what we recommend:

• Allianz - Occasional Travelers.
• Medjet - Global air medical transport and travel security.

Need more help planning your trip? Make sure to check out our Resources Page where we highlight all the great companies that we trust when we are traveling.

You May Also Like

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21 of the Best Things to do in Seoul – The Ultimate Guide to South Korea’s Capital

About Jade House

Jade House is a freelance writer who has spent the last few years in Asia. She is currently exploring Europe in a campervan with her fiance and their dog and she blogs about it on  Words By Jade . Follow the day by day journey on  Instagram .

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7 thoughts on “Where to Stay in Seoul – A Guide to the Best Neighborhoods”

Its very beautiful place. Everyone must visit. Really great article. Nice posts

Amazing post Sir , Thanks for Guiding us , now we can visit these beautiful places in South Korea Seoul.

We usually stay in Hongdae, no complaints at all and it has a lot to offer.

AMAZING BLOG SIR THANKS FOR SHARING KEEP GOING !

How lovely, till now I didn’t hear about this city, I am very zeal to visit this city. Thanks a lot for sharing your awesome stuff.

It sounds a city, till now I have only heard about this but now I am having some information about this city. I can tell people a few about this city. Thanks for sharing your stuff and making an unbreakable chain.

My daughter recently started liking Korean Pop and has been nagging me to take her to Seoul. This guide will be so useful – should I decide to give in to her demands. Thank you for being so comprehensive!

BTS pop-up store to open in Seoul's Seongsu-dong area

Boy band BTS [BIGHIT MUSIC]

A BTS pop-up store will open in eastern Seoul's Seongsu-dong neighborhood on May 26 under the name Monochrome, according to the band's agency BigHit Music.

Monochrome will revolve around the theme of "memory clouds," which are "clouds containing memories of the time that BTS and ARMY spent together." These memory clouds are stored inside bottles. 

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A website related to the store opened earlier this week with the concept of a logistics tracking website. Visitors can find out more about the pop-up store by completing the websites challenges. 

The poster for BTS's ″Monochrome″ pop-up store [BIGHIT MUSIC]

Visitors must use the site to check the status of "deliveries," just like an online shopping mall. The "delivery number" and pass code are a combination of dates and words that are related to BTS and ARMY, which must be guessed by the visitors. Hints are given on the website.

The details of the pop-up store are revealed on the website once visitors enter the right pass code and get access to their own memory cloud.

The offline store will feature never-before-seen portraits of the BTS members as well as other on-site events, according to BigHit Music.

"The diverse content and [offline] space are connected in one story through the active participation of ARMY," BigHit Music said.

All members of BTS are currently completing their military service. The first member to finish will be Jin, who is scheduled to be dismissed in June this year.

To find out more about BTS, visit Celeb Confirmed  

BY YOON SO-YEON [[email protected]]