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25 Best Solo Trips for Women In the U.S. and Around the World

While women’s travel has historically been centered around honeymoons, girls trips , bachelorettes , and family reunions—we’ve witnessed a boom in solo trips for women recently. Here’s why: Solo travel pushes you out of your comfort zone, enables you to do what you want to do, and helps you gain a renewed sense of self and the world around you. To help you find your next destination, we did the research for you and found 25 places in the U.S. and around the world to book. So, whether you’re seeking an American weekend getaway that’s cheap and cheerful, a city in Europe with luxurious hotels and dependable public transportation, or a Caribbean all-inclusive catering to every whim, these are the spots to keep on your radar.

Costa Rica is small in size, but big on appeal for solo female travelers. It’s incredibly safe; the locals are beyond warm—the mantra “pura vida” embodies their laid-back outlook on life—and thanks to its incredible biodiversity, the landscape is spectacular. Locals here enjoy long, productive lives—so much so that the Pacific-facing Nicoya Peninsula is a designated blue zone. To unlock the secrets to Costa Rican health and happiness, book yourself at Four Seasons Peninsula Papagayo, Costa Rica. The beloved resort unveiled a chic lifestyle makeover last year, including the new Mirador Beach Club and wellness shala, and offers a once-in-a-lifetime excursion called A Journey To The Costa Rican Blue Zone . The daylong road trip guides you through villages to meet farmers and artisans like mask makers. You’ll even be welcomed into a family’s home for a traditional, made-from-scratch lunch.

Charlotte, North Carolina

As North Carolina’s biggest city, Charlotte has recently morphed from a stodgy financial hub to a buzzy destination for beauty and wellness. Whether you’re going for a totally new look or a subtle update, trust your tresses to hair stylist Dhiran Mistry , whose chill demeanor and intuitive approach to cutting makes visiting his impossibly chic salon The Carriage House a dream. Reveal your best skin ever with a super-lifting facial from Toska Husted , an in-demand celebrity aesthetician trusted by Jennifer Lopez and the Kardashians. For a workout that’s equal parts fun and challenging, book a lesson at Rally Pickleball founded by partners in work and life Barrett Worthington and Meg Charity, then decompress with a deep tissue massage at Poseidon Spa and restorative night’s sleep in your glamorous room at Grand Bohemian Hotel Charlotte, Autograph Collection .

Seoul, South Korea

Whether you’re into cutting-edge beauty treatments or craving food and drink you can’t find anywhere else, the captivating city of Seoul has everything you need for an unforgettable solo vacation. To nourish your hair and boost growth, try Lee Won Moon Korean Medicine Clinic ’s viral (and sleep-inducing) 15-step scalp treatment. Shop for a new perfume (and gifts your gal pals) at Seoul’s coolest new fragrance boutique Written on Water . Sample Korean knife noodles and mung bean pancakes at one of South Korea’s oldest markets Gwangjang . Rent a hanbok and stroll around Bukchon Hanok Village and Gyeongbok Palace . Following a jam-packed day, check into the flawless Four Seasons Hotel Seoul in historic Gwanghwamun, where sophisticated accommodations with pillow menus, The Market Kitchen’s bountiful breakfast buffet, a modern Korean sauna, and Korean-influenced cocktails (try the Kimchi Highball) by Head Bartender Ike Ryu at OUL await.

Atlantic City, New Jersey

Atlantic City has staged a remarkable comeback in recent years, making it a desirable travel destination for everyone. Located within Caesars Atlantic City , the years-in-the-making Nobu Hotel opened its doors earlier this year. In addition to 85 stylish rooms and suites with Japanese design flourishes, the boutique property is home to a buzzy outpost of the famed Nobu restaurants. Qua Baths & Spa also recently introduced a 110-minute Nobu Nagomi Ritual combining a foot bath, body exfoliation, and massage with essential oils. For a rollicking good time, snag tickets to The Hook , a 75-minute adults-only live show by Spiegelworld. Another terrific stay in town is Ocean Casino Resort , where airy Contemporary Blu rooms and breathtaking coastal views are just the beginning of a fun-filled escape.

With a bewilderingly beautiful landscape and gender-equal mindset, Iceland is a quintessential first-time solo female travel destination. One of the best ways to get up close to the country’s culture, wildlife, and natural scenery—while unpacking your suitcase just once—is aboard Viking’s eight-day Iceland’s Natural Beauty cruise . The award-winning cruise line founded by Torstein Hagen is renowned for its elevated adults-only experience blending curated culinary offerings, exceptional excursions, and highly personalized service. Once you’ve sailed to your final port of call Reykjavik, check into Iceland Parliament Hotel, Curio Collection by Hilton . Located in the heart of Iceland’s capital city near the waterfront, the 163-key hotel sports a crisp design, serene spa, and hip restaurant Hjá Jóni. Consider it the perfect jumping-off point to see Hallgrimskirkja Church and go on a whale- and puffin-watching boat tour .

Indianapolis, Indiana

Are you a woman who travels with eating well in mind? Search for Indianapolis on Google Flights stat. Though Indiana’s capital city has long been associated with the Indianapolis 500 and other major sporting events, recently it’s blossomed into a bonafide culinary destination with hip options for every craving. In the mood for raw oysters, rum drinks, and fresh ramen? Snag a bar seat at Strangebird . Fancy a posh lunch in a sprawling mansion kitted out with luxury furnishings you can purchase? Request a table for one at RH Indianapolis . Three generations of Thai women run the front and back of the house at Bodhi —where spicy drunk noodles arrive piping hot and garnished with fresh flowers—while Cafe Babette turns out whimsical baked treats, like its best-selling pistachio-raspberry-white chocolate croissant. When you can’t manage another bite, collapse into your sleek bed at Bottleworks Hotel .

Riviera Maya, Mexico

While hostels and all-inclusives abound in Riviera Maya, a destination adored for its powdery sands, stunning cenotes, and vibrant cuisine, why not treat yourself with a luxurious stay at Rosewood Mayakoba ? The iconic resort stretched across 620 scenic acres of winding lagoons and twisting mangroves features just suites—which are chicly done up in natural materials and locally-sourced furnishings—to ensure total privacy, and on-site activities galore, from El Camaleón, an 18-hole championship course designed by Greg Norman, to the spa’s purifying Temazcal ritual. Though the resort’s entire lineup of food and beverage outlets celebrate the region’s colorful culinary and Mayan heritage, it’s impossible not to fall hard for Zapote Bar. Led by Joshua Monaghan, this award-winning cocktail destination is famed for its imaginative recipes, entertaining presentations, and come-as-you-are vibes. (No wonder every night turns into an impromptu dance party.)

Washington D.C.

First, drop off your bags at the venerable Four Seasons Hotel Washington, DC , where gorgeous new suites and spa await. Then, tour the Folger Shakespeare Library . Fresh off a comprehensive renovation, the world's largest Shakespeare collection now also includes fascinating exhibitions and interactive experiences to inspire people from all walks of life. Home to moving works by female creatives such as Judy Chicago and Cindy Sherman, the National Museum of Women in the Arts is worth scoping out as well. For dinner, standouts include Laotian Thip Khao , Afghan bistro Lapis , Italian Cucina Morini , and hot spot Pasqual , where culinary star Isabel Coss sends out creative Mexican small plates and wood-fired entrees.

Osaka, Japan

Typically overshadowed by touristy Tokyo and Kyoto, Osaka is ready to step into the limelight as a worthy destination in its own right. And the just-opened Four Seasons Hotel Osaka  is helping that shift happen. Conveniently located in the Dojima neighborhood, the 175-key property boasts six food and beverage concepts, a bevy of wellness rituals including private ofuro (Japanese soaking tubs), and Gensui, an entire floor dedicated to a modern ryokan experience. From the hotel, it’s a breeze to get to the best of Japan’s third-biggest city. Take in bird’s-eye views from Umeda Sky Building ’s observation deck. Visit The Osaka Aquarium Kaiyukan , one of the world’s biggest aquariums, to see whale sharks, sea lions, and many more marine life species. Savor street food staples such as takoyaki and okonomiyaki, which originated here.

Miami, Florida

Few U.S. vacation destinations can rival Miami. It’s sunny nearly every day of the year, and there’s something in this energetic metropolis for every kind of traveler: food, culture, and of course, sizzling entertainment. Plus, most major cities have direct flights to Florida’s second-largest city. But what if you’re a solo female traveler who wants easy access to the best of Miami, and prefers a more tranquil setting as your home base? Enter The Setai Miami Beach . The iconic property gracing South Beach has long served as a discreet hideaway for the world’s most high-profile figures (Madonna, Drake, Kim Kardashian), and takes on a refreshingly hushed feel with Asian-inspired design, enticing restaurants like the upcoming Japanese eatery Japón , Valmont for The Spa , and attentive service.

Florence, Italy

As the capital city of Italy’s Tuscany region, Florence resembles a dreamy, open-air museum. It’s impossible to stroll its cobbled walkways without spotting striking architecture that beckons you to pause. Iconic art, too, is a big draw, with Palazzo Vecchio and Accademia Gallery topping our list. Despite the crowds, taking in a sunset at Ponte Vecchio Bridge is essential, as is sampling classic Tuscan cuisine (pappa al pomodoro, bistecca alla fiorentina) at the swanky Cantinetta Antinori . After a day of exploration, unwind at NH Collection Firenze Porta Rossa . Situated in the heart of Florence and believed to be Italy’s oldest hotel, the boutique property has 70 spacious rooms—request room 121, which is embellished with original 18th-century frescos—marrying historic touches with modern-day comforts including Porta Rossa Bistrot, the signature Tuscan restaurant helmed by female chef Viviana Costa.

Columbus, Ohio

Here’s a fun fact: Columbus, Ohio’s capital city, is now the fastest-growing metropolis in the USA. Everything that makes it such a wonderful place to live also makes it an equally wonderful destination for your first solo trip. The historic neighborhood of German Village is where you’ll stumble upon some of the city’s coolest restaurants like Cobra and Agni and one of the country’s oldest bookstores The Book Loft of German Village , while Franklinton Arts District serves as a lively hub for independent creatives. Need a reboot of body and mind? Retreat to Paloma , a positively pretty wellness oasis for CBD massages and purifying Hydrafacials. While in town, consider The Junto your home away from home. Want something more quirky and retro? Check into South Wind Motel .

New Zealand

Approximately 2,500 miles east of Australia is the island country of New Zealand, one of the world’s most popular bucket-list travel destinations Let’s cut to the chase: you make the long-haul journey to New Zealand to immerse yourself in the staggeringly gorgeous and diverse landscape of snow-tipped mountains, stirring fjords, powdery beaches, and tumbling waterfalls as much as possible. Though there’s ample ground, including 13 National Parks, to explore between the two islands, we recommend making pitstops in Queenstown , Wanaka, Nelson Tasman, and Central North Island. Other things to bear in mind for your solo trips for women checklist: the crime rates are incredibly low; the locals are super friendly; and the climate is generally temperate year-round. Since you won’t find a lot of big-brand corporate or chain hotels here, book yourself at one of New Zealand’s many reputable and affordable hostels .

If you’re planning a West Coast vacation, but want to avoid touristy spots like California’s wine country, Los Angeles, and San Diego, consider Portland. Not only is Oregon’s biggest city easy to get around—it’s especially ideal for biking—there’s so much to do. Get in a fix of zen at the Portland Japanese Garden . Hike around the stunning Multnomah Falls . Dig into affordable food cart eats from Kim Jong Grillin and Desi PDX . Sip craft beers at Breakside Brewery . Perk up with a cup of joe from Stumptown Coffee Roasters . Browse the country’s largest independent bookstore, Powell’s City of Books , for your next must-read. When you’re ready to turn in for the night, the 67–room boutique hotel Jupiter Next has you covered—and don’t forget to swing by the hotel’s award-winning bar Hey Love for a nightcap.

Puebla, Mexico

When it comes to food-focused travel in Mexico, most minds default to Oaxaca and Mexico City. However, we highly recommend visit Puebla , the impossibly charming city just over 60 miles southeast of Mexico City that’s home to eye-catching Baroque architecture and a rich culinary landscape. In fact, Puebla is the birthplace of mole poblano: the earthy and ingredient-heavy sauce whose recipes vary from household to household. Taste one of the best versions at Augurio  by beloved local chef Ángel Vázquez, and don’t forget to buy a few packets for souvenirs. Want to learn the secrets to making it from scratch? Then sign up for a Mole Sauce Class —it’s a great opportunity to meet other hungry travelers—at Puebla’s most elegant accommodations, Banyan Tree Puebla , which is where you’ll want to sleep as well.

Chattanooga, Tennessee

Nestled in the foothills of the Appalachian Mountains along the Tennessee River, Chattanooga brims with appeal for outdoorsy types, from biking down Chattanooga’s Riverwalk to hiking Edwards Point Trail on Signal Mountain. Once you’ve worked up an appetite, explore the city’s flourishing food and drink scene. For easy-drinking cocktails and easygoing conversation, nab a stool at The Rosecomb , a charming watering hole taking up residence in a 1920’s cottage. Attack of the Tatsu doles out slurp-able bowls of ramen, while Little Coyote by beloved area chef Erik Niel pairs smoked tri-tip and handmade tortillas with a special mezcal service to showcase the agave spirit’s rich legacy. Before retiring for the night in your restored Pullman train carriage at The Hotel Chalet at The Choo Choo , throw back a proper nightcap at the hotel’s lively restaurant and bar Elsie's Daughter .

Helsinki, Finland

Despite winter being their longest season, Finns embrace nature, instead of bemoaning it. On top of that, the Nordic nation champions gender equality, progressive values, and environmental causes. No wonder Finland has been named the happiest in the country in the world for the seventh year in a row. We recommend starting your adventure in the capital city of Helsinki , an urban hub melding striking architecture, communal sauna culture, and diverse restaurants (dinner at Savoy is a must). In terms of where to stay, it’s tough to top the new Hotel NH Collection Helsinki Grand Hansa with a plum downtown address that’s walkable to the city’s top attractions, posh accommodations, Usva by Terhen Spa—try the signature two-hour, self-guided ritual—and Kupoli, a chic rooftop bar where mixologist Mika Koivula whips up magic in a glass.

Naples, Florida

Naples is the solution if you’re craving the Sunshine State’s good weather, but want to steer clear of Orlando and Miami. With nearly nine miles of pristine sugar-white beaches and tropical year-round temps, the coastal city gracing the Gulf of Mexico is well-suited for single women seeking a more relaxed, yet elevated vibe. Speaking of which, you’ll want to reserve a room at the newly-renovated Ritz-Carlton, Naples . Though it’s been open for almost four decades, the property feels more alluring than ever. The new Vanderbilt tower boasts Marriott’s biggest club lounge in North America—proper Champagne flows freely at the glitzy U-shaped bar—while the accommodations now feature sleek furnishings and soft tones of sand and grey-blue. Tennis fans will flip for the brand new Mouratoglou Tennis Center at its sister property The Ritz-Carlton Naples, Tiburón .

Bangkok, Thailand

It should come as no surprise that Thailand is ranked one of Asia’s top travel destinations year after year: it’s fun, scenic, inclusive, and affordable. Kick off your trip in the capital of Bangkok, where you have easy access to everything you’d want in a solo adventure, from spirited nightlife to historic group tours to tantalizing street food . It’s also more than easy to meet fellow travelers here via mobile apps, in case you want company for a stretch. Since you’ll probably be saving some of your hard-earned dollars while visiting, why not splurge on a luxurious hotel? With ten distinct food and beverage outlets including the sky-high rooftop lounge Vertigo, the 61-floor Banyan Tree Bangkok is our pick.

Oahu, Hawaii

Of Hawaii’s eight major islands, Oahu stands out as it’s the only one that couples exciting urban energy—which you’ll find in the capital city of Honolulu—with exhilarating natural beauty. In short? It’s the ideal travel destination for the solo female traveler who wants to experience it all. Since Oahu has over 100 beaches, you’ll have no problem pinpointing one to suit your mood. However, we’re partial to Makapu'u Beach, where you can snorkel and bodysurf all day long in relative solitude. Food wise, you have culture-blending options galore like Koko Head Cafe and MW Restaurant (save room for one of Michelle Karr-Ueoka’s whimsical desserts). When it’s time to chill out, you’ll relish the residential-like and whisper-quiet accommodations at the new Ka La'i Waikiki Beach, LXR Hotels & Resorts .

Montreal, Canada

Where old-world European charm meets cosmopolitan energy, Quebec’s largest city is a sensible choice for vacation. Stunning hotels abound, but we’re especially partial to Vogue Hotel Montreal Downtown, Curio Collection by Hilton with its sophisticated design, convenient address, and Pan-Asian eatery Yama by chef Antonio Park. No visit to Montreal, however, would be complete without digging into iconic bites such as Chez Claudette ’s poutine, St-Viateu r’s chewy-sweet sesame bagels, and Schwartz's Deli ’s smoked meat sandwiches. Need a culture fix in between all that eating? Check out the exhibits at Montreal Museum of Fine Arts and McCord Stewart Museum . Don't forget to set aside time to shop the glamorous new mega-mall at Royalmount , a mixed-used development that’s among North America’s largest and is completely carbon neutral.

Phoenix, Arizona

Cradled by mountains and blessed with sunny days three seasons out of the year, Phoenix is a paradise for outdoor enthusiasts, especially hikers . Reward yourself after a long day on your feet at the serene Sanctuary Camelback Mountain , where one of the region’s most beloved spas—the CBD Rejuvenating Massage relieves fatigued muscles—and plush, light-filled rooms await. Seeking more urban vibes? The Global Ambassador is a smart choice; plus, famed local chef Sam Fox developed all the dining concepts, including Arizona’s biggest rooftop restaurant. Other dependable dinner options include Uchi , a contemporary Japanese eatery by James Beard Award‑winning Chef Tyson Cole and Fat Ox 's mouthwatering house made pastas.

It might be tough to push past public image of France’s capital as a romantic destination for couples, but trust us: it’s an unforgettable place for solo women as well. Public transportation (Métro) is economical and easy to use, and there is seriously something for every interest. Surround yourself with a mind-boggling collection of art at the tiny but mighty (and free) Petit Palais. Scoop up designer duds (hello, tax-free shopping) from Hermès and Dior in the Golden Triangle. Nab a coveted bar seat at the always-busy but well-loved La Coupole for a proper French supper of Champagne and fresh seafood. When it’s time to rest, slip into your awe-inspiring room overlooking the Seine at LVMH’s 72-key Cheval Blanc Paris .

U.S. Virgin Islands

Comprised of the Caribbean islands of St. Thomas, St. John, and St. Croix, the U.S. Virgin Islands transports you to a tropical paradise of turquoise waters, sugary sands, and warm sunshine without a passport. If you just want to focus on relaxing—and not deal with the hassle of planning meals and excursions—then check into an all-inclusive resort. St. Croix’s Divi Carina Bay Resort & Casino was recently renovated, and is an adults-only affair with unlimited food and beverages in a refreshingly tranquil setting. In St. Thomas, Bolongo Bay Beach Resort specializes in a more intimate, family-run operation specializing in enticing, a la carte menus at every meal with no buffets.

Dubrovnik, Croatia

One of the most beautiful cities in Croatia, Dubrovnik’s claim to fame is its captivating history and architecture. Walking the thick walls dating back to medieval times that enclose the city is the first thing you’ll want to do after unpacking and settling into Hotel Excelsior , complete with stunning views of the Adriatic sea and a tranquil spa. Other activities you shouldn’t miss include taking the cable car to Mount Srđ for sweeping views, exploring Old Town , a UNESCO World Heritage Site, and sea kayaking . When your appetite kicks in, Beach Bar Dodo , D'Vino Wine Bar , and Barba are solid picks.

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The Best Dynamic Email Content Examples by Industry and Use Case

• Email Personalization

Benefits of dynamic email content

Dynamic content email examples by industry, dynamic content email examples by use case, personalize emails the way you want to—with or without complex code..

Your subscribers are drowning in a sea of “Hey, %%first_name%%!” emails.

With overflowing inboxes and short attention spans, generic emails are just background noise. And your customers? They crave connection, not just another sales pitch.

The good news? You can elevate your e-commerce emails from yawn-inducing to irresistible. We’ve done the research for our State of Email Design report , talked to the experts, and discovered that email personalization using dynamic content is your golden ticket to better email performance.

And speaking of email personalization trends , Litmus SVP of Marketing, Cynthia Price recently reported that: “email is both at an all-time high in volume and in ROI… overall email volume up 13% since 2020, expected to grow another 13% by 2026.”

So, if you’re ready to ditch the “one-size-fits-all” approach and create emails that convert , you’re in the right place. Let’s explore how dynamic content can transform your email campaigns into experiences that feel like they were tailor-made for each individual.

Ditch the snooze-fest emails and create campaigns that boost engagement. Dynamic content is your secret weapon to engage subscribers with personalized experiences that drive email marketing ROI .

Let’s see how.

• Increased conversion rates . Dynamic content lets you put the perfect products, deals, or information right in front of each subscriber—stuff that matches their interests or what they’ve been eyeing online. This laser focus on relevance content boosts your conversion rates and transforms your emails into revenue-driving machines that’ll have your whole team cheering.
• Better time and resource efficiency . Automated dynamic email content within email design tools allow you to create one master email template that adapts to each subscriber. This efficiency saves time and resources and ensures consistency across your campaigns, letting you focus on strategy rather than endless email variations.
• Deeper customer understanding . As subscribers click and interact with your personalized emails , you gather hard facts about their behavior. (For example, a live poll  captures first-party data .) Use these insights to refine your product recommendations, tailor your promotions to individual interests, and create email sequences that guide loyal customers through their unique buying journey.
• Real-time relevance for maximum impact. Keep your email messages fresh and timely by incorporating real-time updates, such as weather-based product recommendations , countdown timers for flash sales, or live social media feeds . This adds a sense of urgency and excitement into your emails, motivating subscribers to click, buy, or engage with your brand right away.

Unlock greater ROI from your email marketing

Learn how email outperforms other channels with $36 ROI per $1 spent. Explore key insights from company size to content.

Time to get specific. Let’s see how different industries are using dynamic content to crush their email goals. We’ve got real-life examples that’ll show you how these brands are tailoring their emails to specific audiences, providing email inspiration for your own campaigns.

eCommerce and retail

eCommerce and retail brands are no strangers to dynamic content. They use it to create inspiring personalized emails that feel like a personal shopping assistant.

How? Think personalized product recommendations, abandoned cart reminders that practically beg you to hit “buy,” and even special offers based on your browsing history. Email personalization for eCommerce is so much more than the [insert name here] strategy we’ve all seen.

For example, holistic cycle care brand, Rael’s email is a perfect blend of product promotion, brand values, and customer perks.

Source: Really Good Emails →

Why it’s add-to-cart worthy:

• Headline that catches you red-handed. “We Saw You Checking Us Out” (Busted!)
• Spotlights the “Face Anything Kit” you were eyeing. (They see you, they really see you.)
• Introduces other goodies you might love because one skincare product is never enough.
• Clean design with soothing pastels. (Easy on the eyes, just like their products.)
• Calls-to-actions (CTAs) sprinkled like confetti. (Because decisions are hard.)
• Free shipping over $50. (Oh, hello impulse buy.)
• Subtle flex about clean ingredients and cruelty-free practices (for your conscience).
• Referral program reminder. (Spread the love, get the perks.)

Rael blends customer behavior insights with upselling tactics to create an email that is customized to each individual recipient’s interests and needs.

Financial services

Money matters can be stressful, but emails from financial services companies can make things a bit easier.

Imagine getting updates on your investments that actually feel relevant, or loan offers that seem to know exactly what you need. These emails use your customer data to serve up info that’s tailored just for you.

Intrigued? Here’s an example.

Credit Karma sent an alert about a new credit card account added to the recipient’s Equifax report. It provides information about potential credit score impacts and options to dispute if necessary.

The personalized recipient’s name (“Hi [Name]”) grabs attention and makes the email body feel like a friendly message from a trusted advisor.

Why it works:

• Personal greeting (“Hi [Name]”) because you’re not just another number.
• Timely heads-up about a new account on your credit report (they’re watching out for you like a hawk).
• Clear breakdown of potential credit score impacts. No financial mumbo-jumbo here.
• Crystal clear CTA. “View Details” (They’re not beating around the bush.)
• Information on how to dispute errors (because sometimes even robots make mistakes).
• Specifics on credit bureau and report date (proving they’re not just blowing hot air).

Credit Karma’s email is a masterclass in balancing important financial updates with an approachable vibe. They nudge you towards taking action without making you feel like you need to panic.

Media organizations

Let’s face it, we’re all drowning in information overload.

Media organizations use dynamic content to make sure their emails cut through the noise. They deliver email newsletters with articles tailored to your interests, or breaking news alerts about topics you actually care about.

For example, here’s an email from journalism app Curio promoting a podcast about artificial intelligence (AI) whisperers.

What makes it pop:

• Personalized “Must Listen” recommendation. (They’re onto you!)
• Sneak peek of AI content that’ll make you go “Tell me more!”
• “22 minutes” duration tag (because who’s got time for a 3-hour podcast?)
• Subscription perks reminder. Premium publications and human narration, oh my!
• Clean design that enhances the primary message of the email.
• Crystal clear CTA. They’re direct with the action they want you to take.

There’s a clean design, a clear CTA , and a professional vibe overall.

Curio’s email proves that by giving people content that works for them, offering a little taste of what’s inside, and reminding them why they subscribed in the first place, you can keep ’em hooked and coming back for more.

Agencies are all about building relationships, and dynamic emails are a secret weapon for keeping those connections strong.

Client updates that actually feel personalized, project proposals that speak directly to a prospect’s pain points, or even newsletters that highlight the exact services a client needs—all of these are gold .

Let’s see this in action.

Flowium , an eCommerce email marketing agency, nailed it with their invitation to a livestream about abandoned cart emails:

Why it’s a client-magnet:

• Bullseye headline: “Abandoned cart emails: Dos, Don’ts, and Examples” (because who doesn’t love a good list?)
• Sleek design with livestream sneak peek (ooh, shiny!)
• Personalized greeting (they remembered your name, aww)
• Multiple “Join Us” buttons (for the chronically indecisive)
• Team member intros (putting faces to the magic)
• Subtle service flex (if they can save abandoned carts, imagine what else they can do!)
• Company values email footer (because principles are drool-worthy)

Flowium’s email is like that cool kid at school who’s actually nice to everyone. It builds trust , shows off skills, and makes you want to sit at their lunch table.

Travel and hospitality

Ready to jet-set? We’ve got travel and hospitality brands that offer flight deals, hotel recommendations, and personalized itineraries based on your past travels.

It’s like having a travel agent in your inbox. Let’s explore an email from accommodation booking brand, Airbnb .

In its email, Airbnb promotes travel insurance for an upcoming trip.

Why it’s vacay-approved:

• Curiosity-piquing headline: “Upcoming trip?” hints at email personalization based on your recent searches or bookings.
• Miniature beach scene. (Instant vacation vibes.)
• Clear value prop : peace of mind and 24/7 support (because nobody likes surprise hospital bills abroad).
• Easy-peasy “See your quote” button (for the commitment-phobes).
• Scannable list of covered events (addressing all your “but what if…” worries).
• Airbnb’s signature friendly style (like travel advice from your cool globetrotter friend).

Airbnb’s email is the digital equivalent of a travel buddy who’s got everything planned out. It’s helpful, it’s relevant, and it might just save your trip from turning into a sitcom-worthy disaster.

Healthcare is personal, and so should be the emails you get from your providers. Dynamic content is helping healthcare organizations send relevant content to you.

Like appointment reminders that actually fit your schedule, educational resources relevant to your health concerns, or even personalized wellness tips.

At-home health testing brand, Everlywell’s post-purchase email for a health testing kit, provides setup instructions, community information, and additional resources.

Why it’s a health kick starter:

• Empowering opener. “And just like that, you’re in Control” (Cue superhero music.)
• Easy-to-find order number. (No more digging through your inbox.)
• Step-by-step guide. (because nobody likes feeling lost).
• Calming design. (Zen vibes only.)
• Monthly credit and discount nudge. (Hello, savings!)
• Community building with social media links. (You’re part of the cool kids club now.)
• “Want more?” section with extra resources. (They’re not just a testing company, they’re your new health BFF.)
• Multiple CTAs (for the “Ooh, shiny!” in all of us).

Overall, this email strikes the perfect balance between information, encouragement, and brand building. It’s a solid foundation for a long-lasting relationship with your health (and Everlywell !).

Harness the power of email personalization

Discover how to better connect with your audience, deliver tailored content, and drive engagement with email personalization.

Now that we’ve explored how different industries leverage dynamic content, let’s zoom in on specific use cases.

The beauty of dynamic content is its versatility. Depending on your objective, you can personalize everything from email subject lines and product recommendations to calls-to-action and even entire email layouts based on purchase history or even demographic information from your CRM data .

Check out some examples and see how you can use them.

Welcome emails

First impressions matter, right? That’s where welcome emails shine!

These emails are your chance to roll out the red carpet for new subscribers, customers, or users. This is your chance to make a great first impression, set expectations, and maybe even offer a little something special to entice your new subscribers.

Potting mix brand, Rosy Soil’s welcome email is a great example of this in action.

Here’s why it’s growing on us:

• Clear mission statement. (Saving the planet, one pot at a time.)
• 10% off discount code. (Because who doesn’t love a good deal?)
• Perfect info-spiration blend (like a well-balanced compost).
• Multiple “Shop Now” buttons (for the impulsively green-fingered).
• Open invitation for questions. (They’re here to help, not just sell.)
• On-brand design with playful curves. (Easy on the eyes, like a well-manicured lawn.)

The email’s got the perfect blend of info and inspiration. You’ll learn about their “sustainable, peat-free” goodies without feeling overwhelmed. Multiple “Shop Now” buttons make it easy to take action, and the invitation to ask questions shows they’re genuinely interested in building a relationship.

Visually, it’s on point. A clean email design , on-brand colors, and playful curves guide your eyes through the content.

Promotional emails

Promotional emails show off your latest deals, flash sales, or limited-time offers. They’re all about grabbing attention, creating a sense of urgency, and enticing your subscribers to take action (aka, make a purchase!).

But with dynamic content, you can make sure those promotions hit all the right notes? Let’s check out an example.

Protein powder brand Bulk’s promotional email offers 40% off everything for 48 hours, with an interactive countdown timer and a free protein bar offer.

Source: Email Gallery →

It achieves the perfect balance: time-sensitive offers, exclusive discounts, and clear expectations.

Here’s why it’s flexing on the competition:

• Real-time countdown timer . (FOMO in digital form.)
• “EMAIL EXCLUSIVE” 40% off (making subscribers feel like VIPs).
• Free protein bar offer (because who doesn’t love free stuff?)
• Clear minimum spend requirements. (Setting expectations like a good spotter.)
• Eye-catching design with strategic orange pops. (Impossible to ignore, like those gym grunters.)

Bulk’s email shows how you can combine the power of a ticking clock, exclusive deals, and a little extra something to get people excited and clicking that “buy” button.

Re-engagement emails

Okay, let’s face it—sometimes even the most loyal subscribers need a little nudge. That’s where re-engagement emails come in.

These are the messages you send to those folks who’ve gone a bit quiet, hoping to spark their interest again.

But instead of a generic “We miss you!” plea, dynamic content can help you tailor these emails to remind them why they signed up in the first place.

Candy brand Gigantic’s email is a playful nudge to window shoppers and reminds them of the deliciousness they’re missing out on.

Here’s why it’s irresistibly clickable:

• Cheeky headline. “WINDOW SHOPPING?” (Caught ya looking!)
• Airplane window imagery (because who doesn’t love a good pun?)
• Vibrant colors and bold typography (like a sugar rush for your eyes.)
• “NOT-TO-SWEET, COLOSSALLY TASTY” tagline (for when you want to indulge, but like, responsibly).
• Health halo highlights: low sugar, real ingredients, fairtrade, plant-based (practically salads, right?)
• Clear CTA. “TRY ‘EM ALL” (Pokemon, but make it candy.)
• Short and sweet content (unlike that essay your ex sent at 2 AM).

This email is a sweet reminder of why you were interested in the first place, packed with even more reasons to come back and finally treat yourself.

Newsletter emails

Newsletters are the backbone of many email marketing strategies, offering a regular dose of updates, insights, and maybe even a few laughs.

But with dynamic content , you can transform your newsletter from a one-size-fits-all broadcast into a personalized customer experience. Like curated content based on their interests, exclusive offers tailored to their preferences, and maybe even a birthday shoutout.

Corporate wellness platform WellHub’s latest newsletter is a one-stop shop for all things wellness, whether you’re a leader looking for insights or an employee seeking practical tips.

Here’s why it’s killing it:

• Leadership insights that don’t put you to sleep.
• Practical tips and checklists (because who doesn’t love ticking boxes?)
• “Wellness Minute” for quick office health hacks (Sayonara, screen-zombie posture!)
• Easy-to-digest design (no PhD required).
• Variety pack of content : articles, tips, offers (like a wellness buffet).

The best part? They end with a CTA about reducing healthcare costs. It ties everything together, showing how taking care of your employees’ well-being is good for them and the company’s bottom line.

This newsletter sells WellHub’s services and gives you the knowledge and tools to take control of your well-being. It’s a total win-win situation.

The good news is you don’t need to be a tech whiz to create killer personalized emails.

With a tool like Litmus, you can wave goodbye to complex code and say hello to drag-and-drop simplicity. Whether you’re a seasoned pro or just starting out, you’ll be able to create dynamic email experiences that’ll leave your subscribers feeling like you’re reading their minds.

Ditch the generic blasts and start building real connections with your audience. Try Litmus today and see how easy it is to create emails that actually get results.

Stand out in crowded inboxes

Create 1:1 experiences at scale with Litmus Personalize. Use live polls, countdown timers, and more to captivate subscribers.

Frequently Asked Questions

What is an example of dynamic content in an email.

An example of dynamic content in an email is a personalized product recommendation based on the recipient’s browsing history. Imagine an email from an online retailer that displays items you recently viewed on their website, encouraging you to make a purchase. This tailored content increases relevance and boosts the chances of conversion.

What types of data can be used for dynamic content?

Dynamic content relies on a wide array of data, both explicit and implicit, to deliver those personalized experiences:

• User Data: Name, location, preferences, purchase history, etc.
• Behavioral Data: Website activity, email clicks, abandoned carts, etc.
• Contextual Data: Time, weather, device type, etc.
• Third-Party Data: Demographic or industry-specific data.

Collect and use data responsibly, be transparent, and respect rules around data privacy .

Can dynamic content be used in all types of emails?

Yes, dynamic content can be used in virtually all types of emails, including newsletters , promotional, commercial and transactional , and even onboarding sequences. Its versatility allows for personalized experiences across various email marketing campaigns.

How do I measure the effectiveness of dynamic content in my emails?

Measure the effectiveness of dynamic content by tracking key email analytics like:

• Open Rates: See if personalization in subject lines boosts opens.
• Click-Through Rates: Analyze if targeted content leads to more clicks.
• Conversions: Track if personalized offers drive purchases or sign-ups.
• A/B Testing: Compare dynamic vs. static content to pinpoint what works best.

Jaina Mistry

Jaina Mistry is the Director, Brand & Content Marketing at Litmus

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