The Shreveport-Bossier Convention and Tourist Bureau has been renamed. Check it out

shreveport bossier tourism bureau

The Shreveport-Bossier Convention and Tourist Bureau unveiled its 10-year Destination Master Plan and the new regional brand Thursday, May 25.

"This entire process proves that when we decide to do it, we can do it," Shreveport Mayor Tom Arceneaux said. "We can cooperate and think of ourselves as one large community."

The Shreveport-Bossier Convention and Tourist Bureau announced it has rebranded and has officially changed its name to Visit Shreveport-Bossier (VSB).

This rebranding began in 2019. MMGY Global and MMGY NextFactor were chosen to guide Shreveport-Bossier Convention and Tourist Bureau in the regional rebranding efforts.

In the past four years, VSB and MMGY heard from more than 1,200 people in sessions, town-hall forums and resident-sentiment surveys.

“We took in all that information, analyzed it, and then held a mirror back up to the community," said Stewart Colovin, EVP Global Brand Strategy, MMGY Global. "We found Shreveport-Bossier is a diverse, creative, community-minded place. And you’re real. You don’t put on airs. And they were like, ‘Yeah! That is who we are!’”

According to VSB, in 2019, more than 9 million day and overnight visitors spent $681 million in Shreveport-Bossier. In 2021, that economic impact jumped to $819 million. That money comes from outside the region and benefits the local Shreveport-Bossier communities.

The proposed 10-year master plan focuses on six key elements:

  • Increase and diversify community collaboration
  • Accelerate mixed-use development, placemaking and mobility in the two urban waterfronts
  • Prioritize support for local creative entrepreneurs in art, culture, film, food, music, retail and more
  • Capitalize on surging demand for sports tourism
  • Increase visitor volumes in the meetings and conventions sector
  • Accelerate business development in outdoor recreation and upgrade event venues

The main theme of this master plan is to unite Shreveport and Bossier City.

“Ultimately, this plan is about building a better Shreveport-Bossier long-term, creating opportunities for personal and professional growth, and sharing a ‘whole lotta US’ to the world,” said Stacy Brown, president and CEO of Visit Shreveport-Bossier.

Things do this Memorial Day weekend in Shreveport

Makenzie Boucher is a reporter with the Shreveport Times. Contact her at [email protected].

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Shreveport-Bossier Visitors' Guide

A Little This. A Little That. A Whole Lotta Us.

Welcome to a place with enough flavor, style, and soul for two cities - Shreveport-Bossier, Louisiana. From mouthwatering cuisine to thrilling experiences and riverfront gaming and entertainment, Shreveport-Bossier has a cultural blend you won't find anywhere else. A little bit this, a little bit that and you'll find a whole lotta yourself.

Visit Shreveport-Bossier

629 Spring St., Shreveport, LA 71101

318-222-9391 | 800-551-8682

[email protected]

https://www.shreveport-bossier.org/

https://www.facebook.com/VisitShreveportBossier

https://twitter.com/visitshreveport

https://www.youtube.com/visitshreveportbossier

https://www.instagram.com/visitshreveportbossier/

https://www.pinterest.com/VisitShreveportBossier

https://www.tiktok.com/@visitshreveportbossier

https://www.20x49.com/

 Visit Shreveport-Bossier

COMMENTS

  1. The Shreveport-Bossier Convention and Tourist Bureau has ...

    LOCAL. The Shreveport-Bossier Convention and Tourist Bureau has been renamed. Check it out. Makenzie Boucher. Shreveport Times. 0:00. 0:55. The Shreveport-Bossier Convention and...

  2. Shreveport-Bossier Convention & Tourist Bureau

    629 North Spring Street, Shreveport, LA 71101, United States LA Phone: (318) 226-9227 • Visit Website

  3. Visit Shreveport-Bossier

    Contact. Phone: (318) 222-9391. Email: [email protected]. Social. Visit Shreveport-Bossier is a mixture of the spicy Cajun attitude and wide-open Texas spirit. It's where Creole meets cowboy. Visitors love the gaming, nightlife, local dining, shopping, river cruise, museums, and festivals.

  4. 2020 Official Visitors’ Guide to Shreveport-Bossier, Louisiana -

    Stacy Brown, President Shreveport-Bossier Convention and Tourist Bureau. SHREVEPORT REGIONAL AIRPORT VISITOR CENTER 5103 Hollywod Ave., Shreveport 318-635-7933 Monday - Thursday, 10...

  5. Shreveport-Bossier Visitors' Guide

    A Little That. A Whole Lotta Us. Welcome to a place with enough flavor, style, and soul for two cities - Shreveport-Bossier, Louisiana. From mouthwatering cuisine to thrilling experiences and riverfront gaming and entertainment, Shreveport-Bossier has a cultural blend you won't find anywhere else.