travel and tourism trends 2023

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These Are the Biggest Travel Trends of 2023, According to the President of American Express Travel

What are people really traveling for in 2023?

Travel Faery/Getty Images

If 2022 was the year of wading back into travel, then 2023 is the year of diving in head first. According to a recently released report by American Express Travel, a majority of respondents say they not only plan to take more trips this year than last, but they will also spend more money on travel in 2023 than in 2022. 

“As people continue to be eager to take trips, we are seeing a huge emphasis on experiences, especially ones that are personalized and centered around travelers’ passions,” says Audrey Hendley, president of American Express Travel , in an interview with Travel + Leisure. 

Courtesy of American Express

One common theme among travelers worldwide: The continued "rise of 'set-jetting,'" per the report, a.k.a. destination decisions that are heavily influenced by a binge-worthy show or Hollywood film. Entertainment-focused tourism has been on the rise, and the year ahead may see more than ever before. Seventy percent of Gen Z and millennial respondents agree that they have "been inspired to travel to a destination after seeing it featured in a TV show, news source, or movie."

While Amex’s report doesn’t mention specific programs, Hendley tells T+L that “people are booking trips to destinations like Yellowstone, Paris, or Sicily after being inspired by their favorite TV shows.” It isn’t difficult to surmise that travelers are seeking out the cities, hotels, and experiences that were featured in shows such as The White Lotus, Yellowstone, and Emily in Paris, among others. 

The Amex-commissioned study also explored overall travel behaviors and trip planning, with participants from a diverse array of seven countries (Australia, Canada, Mexico, Japan, India, the United Kingdom, and the United States).

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In addition to “set-jetting,” there’s a renewed emphasis on food-focused travel, wellness and self-care on vacation, and traveling off the beaten path. Surveyed travelers say they want to shop at small businesses and spend more during a vacation if they know it supports the local community. 

Tying all of that together are younger travelers at the heart of these trends. According to the report, 84 percent of Gen Z-ers and millennials surveyed would rather take a dream vacation than purchase a new luxury item, and 79 percent agree that travel is an important budget priority. “Younger generations are showing the strongest numbers across our trends. We are paying close attention to (Gen Z and millennials) since their habits and interests will continue to shape the face of travel,” Hendley notes.  

While travel during the past several years may have been difficult to predict, especially with changing COVID-19 travel rules, the world is much easier to roam in 2023. Even one of the strictest borders, China, fully reopened to tourists in mid-March and is issuing tourist visas once again. This increased travel flexibility means longer-term bookings are also making a comeback. 

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“We’re seeing growth in long-term bookings across all generations, with almost 7-in-10 of survey respondents stating they like to plan trips three to six months in advance,” Hendley shares. “We are also seeing an increase in people booking big trips, which people typically book further in advance.”

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Tourism on Track for Full Recovery as New Data Shows Strong Start to 2023

• All Regions

International tourism is well on its way to returning to pre-pandemic levels, with twice as many people travelling during the first quarter of 2023 than in the same period of 2022.

New Data from UNWTO: What We've Learned

The second UNWTO World Tourism Barometer of the year shows that the sector's swift recovery has continued into 2023. It shows that:

• Overall, international arrivals reached 80% of pre-pandemic levels in the first quarter of 2023
• An estimated 235 million tourists travelled internationally in the first three months, more than double the same period of 2022.
• Tourism has continued to show its resilience. Revised data for 2022 shows over 960 million tourists travelling internationally last year, meaning two-thirds (66%) of pre-pandemic numbers were recovered.

Recovery by Region in Q1 2023:

• The Middle East saw the strongest performance as the only region exceeding 2019 arrivals (+15%) and the first to recover pre-pandemic numbers in a full quarter.
• Europe reached 90% of pre-pandemic levels, driven by strong intra-regional demand.
• Africa reached 88% and the Americas about 85% of 2019 levels
• Asia and the Pacific accelerated its recovery with  54% of pre-pandemic levels, but this upward trend is set to accelerate now that most destinations, particularly China , have re-opened.

In many places, we are close to or even above pre-pandemic levels of arrivals

The UNWTO data also analyses recovery by sub-region and by destination: Southern Mediterranean Europe and North Africa have also recovered pre-pandemic levels in Q1 2023, while Western Europe, Northern Europe, Central America and the Caribbean all came close to reaching those levels.

What it Means:

UNWTO Secretary-General Zurab Pololikashvili says: "The start of the year has shown again tourism's unique ability to bounce back. In many places, we are close to or even above pre-pandemic levels of arrivals. However, we must remain alert to challenges ranging from geopolitical insecurity, staffing shortages, and the potential impact of the cost-of-living crisis on tourism, and we must ensure tourism's return delivers on its responsibilities as a solution to the climate emergency and as a driver of inclusive development."

International tourism receipts grew back to hit the USD1 trillion mark in 2022, growing 50% in real terms compared to 2021, driven by the important rebound in international travel. International visitor spending reached 64% of pre-pandemic levels (-36% compared to 2019, measured in real terms). By regions, Europe enjoyed the best results in 2022 with nearly USD 550 billion in tourism receipts (EUR 520 billion), or 87% of pre-pandemic levels. Africa recovered 75% of its pre-pandemic receipts, the Middle East 70% and the Americas 68%. Due to prolonged border shutdowns, Asian destinations earned about 28%.

International tourism receipts: Percentage of 2019 levels recovered in 2022(%) *

International tourist arrivals: percentage of 2019 levels recovered in q1 2023 (%)*, looking ahead: what's in store.

The Q1 2023 results are in line with UNWTO's forward-looking scenarios for the year which project international arrivals to recover 80% to 95% of pre-pandemic levels. UNWTO's Panel of Experts expressed their confidence in a strong peak season (May-August) in the Northern Hemisphere, reflected in the latest UNWTO Confidence Index which indicates performance for the period is on track to be even better than 2022.

However, tourism's recovery also faces some challenges .  According to the UNWTO Panel of Experts, the economic situation remains the main factor weighing on the effective recovery of international tourism in 2023, with high inflation and rising oil prices translating into higher transport and accommodations costs.  As a result, tourists are expected to increasingly seek value for money and travel closer to home. Uncertainty derived from the Russian aggression against Ukraine and other mounting geopolitical tensions, also continue to represent downside risks.

International Tourist Arrivals, World and Regions

Related links.

• Download the News Release in PDF
• UNWTO World Tourism Barometer - EXCERPT Volume 21 • Issue 2 • May 2023
• World Tourism Barometer (PPT version)
• The UNWTO Tourism Data Dashboard
• UNWTO World Tourism Barometer

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Six key global travel trends for 2023

What is influencing global travel in 2023? Consumer travel behavior is evolving and adapting to the wider economic market. We aim to uncover that in our Global Travel Trends Study 2023.

Travel is back on the agenda and people are busy making holiday plans. But there’s a significant change in the way we travel. We reveal the six major trends from our latest Global Travel Trends Study here.

A quick overview

Increasing costs and the threat of inflation have led to changing consumer travel attitudes. Personalized travel is gaining traction over all-inclusive holidays. Business trips are shorter with more train journeys instead of flights. Sustainable holidays are popular with holidaymakers willing to pay more for sustainable options.

Top six global travel trends to look out for in 2023

These six trends can be divided into four categories:

Summer holiday bookings

Cost-of-living shifts consumer priorities

Our study finds a large majority of people (84 percent) are making holiday plans and not deterred by higher prices. However, around one in five will not go on vacation, with financial constraints being a major reason. This number is down compared to previous years. The rising cost-of-living is driving people to focus on spending on essentials and traveling outside peak holiday seasons.

Holidaymakers in the UK and the Netherlands are the most likely to have already booked their holidays. Conversely, those in the US are the most likely to not have booked a holiday.

• Inflation drives advance booking

Consumer booking lead time has remained unchanged from 2022 with 41 percent of holidaymakers booking their holidays more in advance than last year. The fear of inflation influences people toward more advance booking – 37 percent want to avoid inflation-driven price hikes. 38 percent of advance bookers do it to benefit from attractive booking deals and 25 percent fear everything will be sold out, so they book their holidays early.

• The rise of personalized travel

Through our research we have seen a rise in popularity of personalized trips. Our study shows that more consumers are opting for personalized holidays over all-inclusive ones.

Half of holidaymakers in the US selected a personalized trip for their most recent holiday. Across all markets, personalized trips have increased by five percent, up from 28 percent in 2022.

While preference to organize and book a holiday through a travel agent has remained unchanged from 2022 to 2023. Travel agents are more prevalent in the UK and UAE. In contrast, most holidaymakers in France prefer to book themselves.

Holiday spending

Segmented travel spending

Despite inflation, consumers’ leisure travel budget in 2023 is anticipated to increase by eight percent. But inflation has given rise to three types of travelers – splurge, cautious, and stable. Where the splurge travelers plan to spend 20 percent more on average this year, the cautious ones plan to spend six percent less. The stable travelers’ budget will remain the same.

Splurge travelers show an inclination toward personalized trips whereas cautious and stable travelers lean more toward all-inclusive holiday packages. The rising popularity of personalized holidays can be perceived with bookings going from 42 percent last year to 60 percent this year.

In 2023, holidaymakers are planning to curb costs when it comes to souvenirs and local experiences. However, they will generally spend more on food and accommodation.

Business travel

Strained business travel

Business travel budgets are scaling back. One in five respondents are not traveling for work. For those who do travel, the business trips are shorter. Companies are also changing their travel policies with nearly two out of three now encouraging employees to travel by train. This recent adjustment is seen more in the Netherlands, France, and the US.

Sustainable travel

Embracing sustainable travel as a new norm

Sustainability is a vital lifestyle choice for many and those who wish to travel sustainably are willing to pay extra for it. Our research shows that nearly one in three holidaymakers are ready to pay more for sustainable options.

UAE (46 percent) and the US (33 percent) are the most willing to pay more for holidays that meet environmental sustainability expectations. Holidaymakers are prepared to spend on average 55 percent higher on sustainable food, accommodation, and flights. In general, however, only 20 percent would agree to pay for carbon emission charges on flights.

Why these trends matter

Despite inflation and rising costs, the excitement for travel is still ongoing. Holidaymakers who plan to raise their holiday budget in 2023 expect to do so by almost a fifth, compared to 2022.

However, the different trends indicate how consumers are behaving during the holiday season. By understanding these tendencies and planning for them, businesses can be well-prepared to meet consumer needs.

For example, in the two trends – personalized trips and sustainable travel – there is great opportunity for the leisure, travel, and tourism sector to explore. Tour operators and travel agencies can offer curated trips to holidaymakers and create personalized pricing around those.

Another opportunity for the sector is around sustainable holidays. Businesses must build a strategy around green holidays and focus on pricing them correctly.

Interested in a deeper look at our Global Travel Trends Study? Reach out to us here.

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2023 Travel & Tourism Trends

The travel industry has always been an integral part of the American economy, and with the world still recovering from the pandemic, travel is set to boom once again. As travelers return to the skies and highways, they are seeking new experiences, and the industry is evolving to meet these demands. In this essay, we will explore the travel trends in the U.S.A. in 2023, backed by research and data from industry experts.

Sustainable Travel

One of the biggest trends we can expect to see in the U.S. travel industry in 2023 is an increase in sustainable travel. According to a survey by Booking.com, 75% of Americans are interested in sustainable travel. This is because people are becoming more environmentally conscious and are looking for ways to reduce their carbon footprint. This trend is not limited to just flights and accommodations; sustainable travel is also impacting the types of activities that travelers engage in, such as hiking, camping, and other eco-friendly activities.

Increased Use of Technology

Technology is an integral part of our daily lives, and the travel industry is no exception. In 2023, we can expect to see an increase in the use of technology in the travel industry. According to a survey by the American Society of Travel Advisors, 60% of travelers said they would be interested in using augmented or virtual reality to preview their travel destinations. Additionally, we can expect to see an increase in the use of chatbots and other automated technologies to help travelers plan their trips and make bookings.

Domestic Travel

In 2023, domestic travel is expected to be more popular than international travel. According to a survey by Expedia, 73% of Americans said they are more likely to take domestic trips than international trips in the next year. This is because domestic travel is generally more affordable and easier to plan, and it allows travelers to explore their own country in more depth. Additionally, the COVID-19 pandemic has made people more cautious about international travel, and many are choosing to stay closer to home.

Adventure Travel

Another trend that we can expect to see in the U.S. travel industry in 2023 is an increase in adventure travel. According to a survey by the Adventure Travel Trade Association, adventure travel is set to grow at a rate of 17% per year between 2019 and 2023. This is because people are looking for new and exciting experiences, and adventure travel offers just that. Activities such as hiking, camping, rock climbing, and kayaking are becoming increasingly popular among travelers.

Solo Travel

In recent years, solo travel has become increasingly popular, and this trend is expected to continue in 2023. According to a survey by Airbnb, 40% of U.S. travelers said they have taken a solo trip in the past, and 46% said they would be interested in doing so in the future. This trend is not limited to just younger travelers; older travelers are also embracing solo travel as a way to explore new places on their own terms.

The U.S. travel industry is set to experience significant changes throughout 2023. Sustainable travel, increased use of technology, domestic travel, adventure travel, and solo travel are all expected to be major trends. As travelers become more environmentally conscious and technology-savvy, the industry is evolving to meet these demands. Additionally, the COVID-19 pandemic has made people more cautious about international travel, and many are choosing to explore their own country instead. Overall, the future of the U.S. travel industry is bright, and we can expect to see exciting new developments in the years to come.

This article is brought to you by  The Tourism Academy  - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at  tourismacademy.org . 

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11 Travel Industry Trends for 2023 and How to Prepare

2022 witnessed the beginning of travel’s rebound from the effects of the pandemic. Borders were re-opened, entry requirements eased, and visitors were, once again, welcomed into many countries around the world. Last year’s significant rise in tourism was merely the tip of the iceberg, though, as travel quickly returns to pre-pandemic levels. Last year’s air traffic reached 69% of pre-pandemic levels globally. However, these pre-pandemic flight statistics do not mean that pre-pandemic traveller behaviour will return to how it was. The travel industry trends have changed drastically since the pre-pandemic.

Travel has gone from a “nice to have” to something much more essential. Many people have felt what it’s like to be grounded. As a result, they are now jumping at opportunities to make up for the lost time. This extreme shift in mindset comes with a respective shift in the needs and requirements of today’s travellers.

Here are some of the top travel industry trends to look out for in 2023. Plus, insights from the team at Hotelchamp:

Trend #1: Sustainable Travel

The concept of sustainable travel has floated around for quite some time. However, 2023 is the year that sustainability and mindful travel will be at the forefront of the decision-making process.

Ethical tourism, cultural appreciation, and responsible impact have become much more important to travel bookings than in the years before. In fact, Virtuoso reported that 74% of their customers are open to spending more money for more sustainable travel experiences.

I think travellers are keener on staying in hotels with some kind of eco or green certification but which also translates into their actions, not only having it as a marketing stunt. Everything from energy efficiency, and water conservation to using fresh local products in their restaurants. This is an opportunity for hotels to get involved in their community and build a strong green image and long-lasting relationships locally. —Soledad Serantes, Customer Success Manager

How to Prepare

Some sustainability trends are fairly easy to adjust to. Creating special rates or packages for travellers looking to visit during the off-season is a great way to not only fill up rooms outside of peak times but also to attract repeat bookings. Additionally, switching to LED lighting and considering the addition of solar panels are some simple steps towards becoming a more environmentally conscious business.

Other changes require a bit more investment and commitment, but can really pay off in the long run. Travelling light, for example, allows travellers to lessen their carbon footprint. Prepare for these travellers by offering to rent larger items that they would rather rent while they’re staying in your property. Think about strollers for families, sports equipment, and even locally-sourced amenities that they might need during their stay.

Trend #2: Local Immersion

It’s evident that tourists are becoming much more discerning and travelling with more intention than ever before. Destinations are no longer chosen by aesthetics alone, but by the potential to learn about its culture and history. Hilton’s Trends Report showed nearly half of the travellers surveyed are in search of more authentic cultural experiences.

The traveller of 2023 is in search of a feeling of community. Their decision-making centres around authentic, immersive local experiences and social engagement. This could mean anything from learning about local crafts to shopping from small businesses in the area. They want to add meaning to their travel experience by connecting with people who live in these destinations. At the end of their visit, they also want to leave a positive impact.

2023 will see the importance of regionality return and hotels should make an effort to curate the guest experience accordingly. Airbnb was able to create more value with the introduction of Experiences led by local hosts. Similarly, hotels can take this opportunity to promote their local communities and nearby businesses. Plus, they will also craft a memorable experience for their guests. In short, hoteliers should be constantly looking for ways to facilitate opportunities for guests to be able to interact with locals, eat locally sourced food, and spend their money at brick-and-mortar shops.

Trend #3: Train Travel

Travelling by train is set to make a major comeback in 2023 according to Pinterest Predicts . In the hopes of promoting slow travel and attracting new customers, many countries are even adding new train routes , introducing more luxurious train travel experiences , and even offering significant discounts. Plus, opting to travel via rail can reduce a traveller’s carbon footprint by up to 90% in comparison to flying that same distance.

Not only is train travel more environmentally responsible and much more comfortable than air travel, but it also offers a unique aesthetic that is attracting today’s tourists. Thanks to faster boarding, more spacious seating, and idyllic views, train travel is becoming the preferred mode of transportation. As a result, the industry is ready to welcome train travel back as a travel industry trend for this year.

I think travel by train will become bigger and bigger. Not only do we see countries like France banning short-haul flights in favour of train travel, but there are also still staff shortages in airports. These are creating interminable queues and long waiting times during peak seasons. I think people will start to see the value of train travel more, especially remote workers; they can work from trains that offer wi-fi services while they’re travelling from one place to another. —Cristiana Vlaiconi, Marketing Assistant

How To Prepare

Marketing to domestic tourists as part of your brand strategy is always a good idea. Targeting potential customers who live in cities that are a direct train ride away is a great way to start. Providing resources on how guests can visit nearby points of interest while staying at your property tells potential customers that you share their values. By offering these useful resources, you’ll save guests time and energy in travel planning and make it a much easier decision to choose to book with you.

Trend #4: Digital Nomads & Remote Work

It would be difficult to mention slow travel without bringing up the surge of digital nomadism and remote work. In a post-pandemic work environment, employers are embracing hybrid models with some even committing to work-from-anywhere policies . Governments in Portugal , Thailand , Iceland , Germany , and many others have already introduced official digital nomad visas to attract remote workers for longer stays.

The rise of countries welcoming digital nomads through these incentive programs creates easier options for those looking to spend weeks or even months in another country. This allows them enough time to get their work done and explore the destination on the same trip.

Many companies continue to encourage remote working combining work with international travel. Airbnb is always a good example of flexibility and remote work conditions. This signifies a huge opportunity for hotels to tap on long stays which means guaranteeing occupancy for longer periods of time. Long stays can be a great resource for the lower season. Hotels also need to bear in mind that in order to attract this kind of visitor they need to offer, besides obviously a greatautomation wifi, good desk setup and even a co-working vibe area. —Soledad Serantes, Customer Success Manager

There’s an enormous opportunity for hoteliers to embrace this influx of remote workers and convert them into long-stay guests. An easy way to attract this demographic is to offer discounts on extended stays. If your property has lounges, meeting rooms, and restaurants, you can offer these areas as workspaces. Make sure you have accessible outlets, high-speed internet, and a generous supply of coffee or tea.

Trend #5: Gen Z Travel

Many of these travel industry trends, as well as new changes in traveller behaviour, are in part thanks to Gen Z . This generation has probably felt the effects of the pandemic the strongest; with being forced to switch to online learning and spending some of their formative years stuck indoors.

They’re calling it “ revenge travel ” and it’s just as intense as it sounds. Many travellers, including Gen Z, have spent the last few years building up a bucket list. These include destinations or specific experiences that will shock and surprise them. 2023 is the year where they plan to tick off as much of that list as they can.

Travellers are looking for a complete culture shock. They will look for experiences outside of their comfort zone: off-the-beaten-path experiences that shock and surprise. —Sam Howes, Solution Architect

Not only is Gen Z seeking a certain uniqueness in their itineraries, but they especially want to be pushed out of their comfort zone. For hoteliers, this means the promotion of unconventional activities that guests can take advantage of during their stay. That could mean including an exotic local spice on your menu or offering transfers to bizarre sites or museums. If your property is located close to adventurous outdoor experiences, you’re already at a strong advantage.

Trend #6: TV Tourism

We spent the better part of lockdown staring at the screens of our respective devices. It won’t be a big surprise that our travel decisions in 2023 will be heavily influenced by the media we’ve absorbed in the last few years. What was once the role of Instagram influencers has now migrated to YouTube, TikTok, and TV quickly taking over the role of the travel agent.

TV tourism isn’t brand new. Tourists have been flocking to NYC year-round to take part in Sex and the City tours . On top of that, Game of Thrones brought in around $200 million in tourism revenue to Croatia within 5 years. These pre-pandemic numbers show the potential for TV to attract tourism in a big way.

If your hotel is located near a particular place of interest featured in a movie or series, use that to your advantage. Let potential guests know that they can visit their favourite filming locations while staying at your property. If you’re looking to get even more creative and would like to be featured on the bigger screens, you can seek out partnerships with Youtube vloggers , TikTok influencers , or even find a way to connect with a film location scout .

The investment could absolutely be worth the effort. After all, the San Domenico Palace Hotel where HBO’s White Lotus was filmed has been sold out for some time now and they don’t even open until Spring 2023.

Trend #7: Wellness

In the travel industry, the term “wellness” is typically used to describe costly luxury and pampering. However, in our post-pandemic reality, it has taken on a whole new meaning. Travellers today are not only looking to heal their bodies but their minds as well.

One of the biggest travel industry trends of 2023 will be off-grid, holistic experiences that offer transformative health. Whether heading to a digital detox retreat to disconnect from technology or immersing in the silent serenity of nature, distraction-free time will be a high priority for travellers in 2023.

The focus is definitely still on health, sustainability, digital nomads, and technology in hotels. Maybe I think also locality will become a more crucial topic. Many people are opting for more and more types of different retreats. —Sabine Annawald, Customer Success Manager

Something as simple as offering an elevated shower routine with a pampered bathroom experience can make your hotel attractive to those seeking to include wellness in their travel plans. Any offerings you might already have: like art workshops, outdoor spaces, or fitness classes can also easily be marketed for mental health wellness.

Trend #8: The Metaverse

Amadeus has predicted that the metaverse will offer a new kind of travel agent of the future. Projects like Disney’s virtual world experience and Qatar Air’s Qverse are examples of how strong this travel industry trend is becoming.

By having the ability to visit a place virtually , travellers will be able to explore many destinations and enjoy cultural experiences all from the comfort of their homes. According to Booking.com 's research, 43% of travellers plan to use VR to inspire their destinations. Around the same amount are likely to travel to a new place they otherwise wouldn’t have if they could experience it virtually first. These virtual experiences will enhance the travel planning process and allow users to test out destinations or services before they make a purchase.

VR will be a huge part of the decision-making process on where travellers decide to go. People are far more likely to consider visiting somewhere if they have been there virtually first. —Sam Howes, Solution Architect

Getting into the world of the metaverse can be extremely costly and usually requires many hours of work. However, hoteliers can still get involved in virtual reality by providing a 3D virtual tour of their property and amenities to entice potential guests. If the attractions and sites near your property also offer virtual previews of their experiences, you should include those in your offer as well.

Trend #9: Payments

Contactless payment options have grown in popularity throughout the pandemic and are now quite mainstream. Biometric payment methods like ApplePay are being used daily; from grocery store purchases to vacation bookings.

This is just the beginning. Airports already use biometrics for travel document identification while innovation initiatives such as Mastercard’s “ Pay with a Smile ” and Hudson News’ “Just Walk Out” will allow customers to make a payment just by showing their face or waving their hand.

There is a big opportunity for innovation within the guest experience when it comes to payment methods. By using a secure verification process like biometric data, you’d be able to connect a guest’s ID and payment information with their profile or fingerprint. This makes it easier to give them the appropriate level of access within the property. When hotel guests don’t have to remember their room number when they arrive at breakfast in the morning or have to bring their keycard with them to the spa, they receive a more relaxed and seamless experience.

Trend #10: Automation

According to a survey by Skift and AWS , travellers are interested in automated communication and self-service options that are available 24/7. This includes providing online chatbots, on-property self-service kiosks, and flexibility in payment and booking options.

These automations save time and effort while allowing hoteliers to focus on what they are good at: enhancing the guest experience. Lobbies that were previously used for people to check in and out can now be available as a social space for guests to lounge in and enjoy a drink.

By simply automating typical traveller interactions within your property and providing helpful AI chatbots, hoteliers can boost their level of customer service and optimize the efficiency of their staff. This opens up new opportunities to provide custom and personalized service to guests to ensure repeat bookings.

Trend #11: Investing in Employees

Automation is a wonderful way to lighten the heavy workload for many hotels, but travel remains a human-centric industry. A balanced combination of both is the key to creating the perfect guest experience .

It’s no secret that there were issues with staff shortages in travel throughout 2022. Airport blunders caused travellers to miss important flights and lose their valuable luggage . It’s clear that roles need to be filled quickly and efficiently. As travel businesses rebuild and rehire, they see value in hiring employees from different backgrounds who can contribute their fresh perspectives.

Hoteliers should see this shortage in staff as an opportunity to grow. It’s the perfect time to optimize your organizational methods when it comes to staff training. It’s also the perfect time to start hiring again. Not only should hiring and training decisions be based on experience and knowledge, but they should also be based on social values like inclusivity and diversity . This representation is a reflection of your hotel and will allow guests to feel like they are in a safe space. At the end of the day, improving your staff’s experiences will have a direct impact on your guests.

Even during this time of economic uncertainty and lingering post-pandemic restrictions, people around the world will continue to prioritize adventures abroad and embrace opportunities to travel more. American Express Travel reported that 86% of consumers expected to spend more or the same amount of money on travel in 2022 compared to a pre-pandemic year. With that opportunity, you need to make sure you take advantage of these travel industry trends.

People are constantly looking for ways to make up for lost time and create new experiences and memories. And with travellers today being more comfortable with booking farther in advance , now is the time to curate your hotel’s offerings and attract them.

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Global Travel Trends 2023

As the leading provider of comprehensive global air travel intelligence, ForwardKeys is delighted to release the 2023 Global Travel Trends Report. The report examines the emerging patterns of global tourism and evolving traveller behaviour that have shaped the industry through 2023 and beyond.   

The year 2023 marks a significant milestone as many destinations and travel businesses are still focused on recovering from the impact of COVID-19. While the speed of recovery varies by region, it is expected to be complete by the end of 2024, even for countries that recently lifted travel restrictions. This means that destinations can now turn their attention to pre-pandemic issues such as determining the type of tourism, destinations, and purposes that they want to promote. However, the context in which these questions are asked has changed. It is now shaped by geopolitical events, technological advancements, and concerns about sustainability.

Key trends: Outbound travel is changing in 2023  

Trends for DMOs and tourism partners to take note of include:  

Urban Tourism is on the rise  

Over the last two years, due to the post-pandemic scenario, travellers have developed a strong preference for destinations that offer ‘sun and beach’. However, in the year 2023, there has been a remarkable shift in the trend. Urban destinations are now becoming more popular among tourists, with a growth rate of 52% as compared to 26% growth in ‘sun and beach’ destinations over the same period in 2022.  

Climate change matters in the long-term  

In the summer of 2023, the Northern Hemisphere experienced extreme temperatures, wildfires, and floods due to climate change. However, these events did not have a significant impact on travel patterns. Despite the Rhodes wildfires, ticket sales returned to normal levels within a month. Nevertheless, climate change is expected to have a long-term effect on travel preferences. As temperatures rise, summer demand in hotter destinations is likely to decrease, while cooler regions will become more appealing to travellers.  

Family travel is back.  

Many travellers value shared experiences, and this is evident in the popularity of family group travel, where three to five passengers travel together. Compared to 2019, this segment has shown the fastest recovery across all regions, particularly in the Americas, where it has already surpassed 2019 levels. Although the recovery has been slower, couple travel is the second most resilient segment in every region and is only slightly behind family group travel in APAC and the Americas.

Luxury beats Economy travel worldwide.  

The Asia-Pacific region has seen a faster recovery in the demand for luxurious travel experiences compared to regular travel options. This can be attributed in part to the “revenge travel” phenomenon. However, in the Americas, the Middle East and Africa, where this phase has passed, the demand for premium cabin classes is showing a stronger recovery compared to economy seats. This suggests that, despite the widespread concerns about the cost of living, consumers are still willing to pay more for high-end travel experiences.  

Travellers desire variety the most in 2023  

An analysis of international tourist arrivals in 2023, including forward ticket data for Q4, reveals several noteworthy trends when compared to the figures from 2019. The analysis reflects the continued recovery of global tourism post-COVID-19.  

In 2022, the Caribbean and Southern Europe were the most popular destinations, as pent-up demand for “sun and beach” destinations boosted international tourist arrivals. In 2023, however, more diverse travel patterns emerge. The Dominican Republic, Mexico, and Greece still maintain high positions but the mix is more varied overall, with the Middle East and Africa (MEA) particularly well-represented among the top performers.  

This year, Colombia ranks second, surpassing 2019 levels for international tourist arrivals by 5%. This marks a return to growth and a considerable outperformance compared to its peer destinations in South America. This growth is attributable to the country’s improving reputation for tourist safety, paired with relatively high affordability and substantial connectivity improvements.  

The 2023 Global Travel Trends report features 21 pages of travel intelligence and insights using the latest air ticketing data from ForwardKeys in addition to the 2023 Global Destination Rankings, per region too. To grab a copy, click the download button below.

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The Hottest 2023 Travel Trends: What Travelers are Prioritizing in 2023 and Beyond

As we prepare for the new year, a sense of optimism, hope, and adventure is in the air. I am excited for what’s to come in 2023, and in this podcast episode, we’re chatting about emerging 2023 travel trends. I look forward to these annual reports because it gives us a glimpse into what people are excited about, their mindset, and how interests have changed (or stayed the same). These subtle differences in our travel style make up who we are, influencing the destinations we choose to visit, how we spend our money, and the activities we partake in while traveling. Travel trend reports spark inspiration, help us stay in the know, and empower us to make informed decisions. 

In this podcast episode, we cover:

• Current trends in travel
• New trends in tourism 
• Hotel trends and more!

Stick around until the end because I share my travel predictions too!

Listen to the podcast episode .

Listen on Apple Podcasts  |  Google Podcasts | Spotify  |  Amazon Music  |  Pandora  |  Podlink

New Tourism Trends For 2023

Table of Contents

Culture Capitals 

Health and wellness travel, cowboy-cations , multi-generational vacations, solo travel, remote work revolution, hotel in-room technology, hotel day rates or pay by the hour , sustainable tourism  , travel deals, flight deals, and partnerships.

Expedia, Hotels.com, and VRBO released a 2023 Travel Trends Report where they surveyed thousands of people across several countries to identify travelers’ mindsets and what they are prioritizing in 2023. According to Expedia, travelers are focusing on what they want to do rather than what everyone else is doing.

We’ve changed a lot since 2020, and maybe going back to the old way of doing things just doesn’t fit anymore. There’s a renewed focus on exploring what inspires us vs. walking down the old beaten path. 

Visiting a destination because some list told us to doesn’t motivate us like it used to. 

From this report, I want to highlight (3) emerging travel trends 2023:

• Visiting culture capitals 
• Wellness and soft adventure
• Cowboy-cations  

After years of prioritizing the outdoors and open spaces, there’s a revival in city escapes. Travelers are interested in being in the center of all the action again. 

People travel to make connections in culture-rich capitals for food, art, and festivals. 

They want to be exposed to different cultures, perspectives, and other ways of life.

Food is an important part of a culture, and travelers are curious to experience regional flavors, dishes, and ingredients.

Immersive food and drink experiences like food, wine, beer trails, culinary walking tours, and market visits are on the rise. 

Travelers also want to sightsee, learn about the history, experience the local art scene, and interact with locals.

Listen to this podcast episode next: Where To Experience Culture and Art in Tempe, Arizona

Trending culture capitals include: 

• Edinburgh, Scotland
• Lisbon, Portugal
• Tokyo, Japan
• Dublin, Ireland
• New York City, USA

Heritage travel is also on the rise.

People want to know where their family came from, so they travel all over the world to visit the hometowns of their great-great-great grandparents.

Travel is part of our wellness journey. 

Beyond spa treatments and massages, travelers want to prioritize physical and mental wellness and more fitness options and healthy food options.

Travelers don’t want to abandon their wellness practices when they go on vacation; they want to maintain them.

They also want stress-free itineraries that focus on relaxation. 

That could look like chakra sessions or laughter therapy. 

We are big fans of “Yellowstone,” the TV show,  and we agree with VRBO’s findings.

Cowboy charm and outback farmhouses await! 

Rustic ranches, lodges, and farmhouses are becoming as sought-after as beach cottages and mountain cabins. 

Montana and Western USA come to mind.

Other Noteworthy Trends in the Tourism Industry

Making up for lost time, many people want to bring their grandparents and great-grandparents along for the ride.

This can include family reunions or simply inviting the grandparents to join.  

In Episode 109, I shared how my mom and I went on our first road trip with a baby to the Adirondacks, New York, to visit The Wild Center .

There are a lot of factors contributing to the rise in solo travel. More people are opting to travel solo because they found a good deal. While others want to avoid the hassle of coordinating with others.  

According to Embrace Journey Trave l , more 65+ year-old travelers are booking solo travel, as well as Gen Z and millennials.

Listen to Episode 70, where Gemma Thompson shares the best destinations for female solo travelers . Or read about the top destinations for Black female solo travel .

Having the freedom to work from anywhere, whether for an employer or for yourself, destinations and hotels cater to digital nomads. 

More countries are introducing digital nomad visas , like Curaçao and Iceland .

Get paid to move to a new city with Tulsa Remote – receive $10,000 to move to Tulsa, Oklahoma, and work remotely for one year.

There are also many interesting remote jobs — live and work at a winery, travel around in an RV, watch TV shows or TikTok for hours, and get paid. Jen on a Jet Plane has a fantastic newsletter that shares these cool opportunities weekly.

Read Next: Digital Nomad Podcasts To Listen To Right Now

We’ve seen more technology added to hotel rooms, including Peloton bikes at Hilton Hotels and Alexa (like tech) at Disney resorts.

Apps like HotelsByDay now offer users access to traditional hotel amenities for significantly cheaper.

• Day rooms for work
• Day rooms for relaxation 
• Parking passes 
• Pool passes
• Gym passes 

My 2023 Travel Predictions 

Road trips and the great outdoors will remain popular, including camping , glamping, and national parks. 

Listen to Episode 126 for how Lauren Gay is changing what we consider outdoorsy and how to enjoy the outdoors .

Olivia from O Christine has a fantastic beginner outdoor course, Get Outdoors 101 , that focuses on how to   confidently plan outdoor trips to have memorable experiences that let you truly unplug. 

More travelers also care about sustainable tourism. We want the brands we pick to work with to care about our planet, their staff, and their local communities. 

According to HotelPlanner , travelers are searching more for ‘eco-friendly’ hotels or ‘sustainable travel’ trips where part of the experience includes local philanthropic events like growing a community garden or cleaning up a beach.

There’s also a general sentiment that now is the time to book those wish list trips, big adventures, or even more luxury trips . Cliches like “life is too short” and “it’s now or never” resonate more than ever.

Events, festivals, and concerts are back. In 2023, I plan on attending conferences in Arizona, New Orleans, and Puerto Rico.

I also love seeing all of these brand partnerships.

For example, earn Delta SkyMiles at Starbucks. Link your accounts by visiting deltastarbucks.com .

For budget-conscious travelers, there’s an emphasis on finding destinations based on price instead of location. 

My favorite flight deal notification service, Thrifty Traveler Premium, sends you an email notification whenever airfare deals are spotted from your airport in the US or Canada. 

By  signing up for Thrifty Traveler Premium , visit places you never thought you could afford. Use the promo code  ‘TC10’ for $10 off your first year of Thrifty Traveler Premium .

Learn more by reading this Thrifty Traveler Premium Review .

Although many health and safety mandates have been lifted, there’s still an expectation for airlines, hotels, and attractions to continue doing their part to prevent the spread of germs. We expect cleaning measures to continue happening in the background.

Lastly, we want hotels, tours, and airlines to back up their high rates with quality service. Do you agree?

I hope this episode inspires you and gives you ideas for what’s possible for 2023 and beyond. 

Watch the episode here.

I want to hear from you; what travel trends have you spotted? 

Danielle Desir Corbett paid off $63,000 of student loan debt in 4 years, bought a house at 27, and has traveled to 27 countries, including her favorites, Iceland, China, and Bermuda. Go here to learn Danielle’s incredible story, from struggling financially and in debt to finding creative ways to earn more and live on her terms. Listen to The Thought Card Podcast , where Danielle shares how you can creatively travel more and build wealth regardless of your current financial situation. Reach out to Danielle by contacting: thethoughtcard (at) gmail (dot) com.

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Now boarding: More demand and more destinations as travel picks up in 2023

Travel has rebounded, but the landscape is changing — literally.

A new report from the Mastercard Economics Institute reveals shifting tastes for vacationers and a strong rebound for business travel in countries where workers have largely returned to the office. 

Here are five notable findings from “Travel Industry Trends in 2023.”

01 In Europe, cooler is hotter

Europe’s hotter days and longer heat waves , notably in 2019 and 2022, seem to be pushing travelers from within the continent northward. While vacationers are still enjoying the beaches of Spain and Italy, there is a notable uptick in travel to Scandinavia, the Netherlands, Switzerland and Germany. 

02 Hello, Hong Kong and Hainan

Hong Kong, whose pandemic restrictions at one point included a 21-day hotel quarantine at the traveler’s expense, is now welcoming visitors with a $255 million tourism campaign, and it looks to be paying off. The report shows that in March it was one of three top destinations for travelers within Asia. Hong Kong could also get a significant boost from affluent tourists from mainland China, who have returned to travel in a big way this year after pandemic restrictions were lifted. Mainland travelers with a taste for luxury are also headed for the tax-free haven of Hainan, off China’s south coast.

03 There's no place like home

Travelers from the Middle East still have their sights set on France, the U.K. and the U.S., but this year they’re also looking closer to home, with Saudi Arabia and Egypt among their top 10 destinations after missing the ranking last year.

This reflects significant investments in tourism, including easier visa processing, an expansion in air routes and big marketing budgets.

04 Returning to the office — and the skies

People have been thirsting to travel — just not for work necessarily. But the data now shows that business travel is back, with flight bookings for business exceeding those for leisure at certain points in 2022 and business travel recovery keeping pace with leisure in 2023. The report also revealed, perhaps unsurprisingly, a strong correlation between business travel and a return-to-the-office dynamic. In European and Asian countries where people have largely gone back to the office, flight bookings for business far outperformed those bookings in countries where remote work remains resilient, including the U.S.

05 Corporate cards are getting a workout

Travel and entertainment spending overall is up for big and small businesses alike, with Asia Pacific leading the way. T&E spending in the region was up 101% for small businesses and 116% for large business in the first quarter of 2023, as compared with the same period in 2022.

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These Will Be the Biggest Travel Trends of 2023, According to Experts

Expect off-beat food trails, breathtaking train rides, and "TV tourism" in 2023.

Regan is a freelance journalist with 10 years of experience writing about food, drinks, travel, and culture.

Robert Pavsic / Getty Images

While the pandemic compelled many Americans to stay closer to home over the last few years, it also prompted pent-up demand to see the world again. By some estimates , nearly two-thirds of Americans planned to travel in 2022, and in November, the TSA screened the most passengers since the start of the pandemic.

As the year comes to a close, it’s time to start planning (or at least dreaming about) new adventures . We asked travel and hospitality experts what to expect next year. From oyster trails to sustainable menus and immersive culinary experiences like chef-led crabbing expeditions, here are the biggest travel trends of 2023. 

Food Trails

“In North Carolina, we see a trend with destinations creating food trails, which direct travelers to authentic dining experiences that reflect local and regional flavors and culture. Recent examples include the N.C. Oyster Trail, a sustainability-focused initiative that builds on the growth in aquaculture and highlights the collaboration between innovative growers and talented chefs.” — Margo Metzger, public relations director of Visit North Carolina 

“As home of the 30-location O.C. Craft Beverage Trail, we are noticing an uptick in people interested in craft beverages. Our local craft beverage makers are serving a variety of beers, wines, spirits, and ciders; in venues ranging from repurposed warehouses to sprawling farms and everything in between. We can tell from check-ins along our craft beverage trail that people are traveling from out of state and making a day trip out of it.” — Amanda Dana, director of Orange County Tourism and Film

RELATED : New Jersey Now Has an Official Pizza Trail, and You Should Go

“Throughout 2022 we have seen a rise in TV tourism, with fans flocking to our shores to experience first-hand the place where their favorite shows are being filmed including HBO’s The Gilded Age and Disney’s Hocus Pocus . Travelers can have one-of-a-kind experiences that transport them back in time.” — Evan Smith, president and CEO, Discover Newport

Traveling by Train

“Culinary tourism by train is on the rise, with immersive dining experiences that allow travelers to taste their way through a destination. Experiences range from individual rail excursions, such as nostalgic four-star dinner trains in the United States and a full-day food and wine immersion in Excellence Class aboard Switzerland's Glacier Express, to week-long cuisine and culture European rail vacations that marry authentic gastronomic experiences like cooking classes, market visits, and tastings at local wine estates with regional and high-speed rail journeys that connect each cultural capital.” — Todd Powell, co-founder and president, Vacations By Rail

RELATED : This Sake Train Running Through Japan Is Pure Magic

Frank Herfort / Getty Images

Immersive Food Experiences

“Our Hilton 2023 Trends Report revealed that nearly half of the travelers surveyed will be looking for more immersive and authentic cultural experiences next year – and one of the best ways to discover a new culture is by tasting their traditional fare or experiencing their drinking rituals. At Conrad Punta de Mita , for example, guests can visit an on-site agave tasting studio, which takes participants on a journey to really understand the region through the tastes and flavors of tequila and mezcal.” — Adam Crocini, SVP and global head, Food & Beverage Brands, Hilton

“People are taking advantage of the flourishing, native culinary options and agricultural products of a destination, whether sampling local fresh seafood or produce from a Massachusetts farm, restaurant, or culinary walking tour; uncovering the deeply rooted historic ties and traditions of in-state produced items such as craft beer and native cranberries; or curating trips around local harvests at one of over 80 Massachusetts orchard farms.” — Keiko Matsudo Orrall, executive director for the Massachusetts Office of Travel & Tourism

“We’ll see more deeply immersive experiences. I anticipate a number of F&B outlets to include heightened offerings, including cocktail classes at world class bars and cooking classes with world class chefs.” — Gabriel Sanchez, General Manager of Midnight Rambler in Dallas

RELATED : If You Eat One Cheese in Tuscany, Let It Be This

"I think we will see more chef-led and assisted tours of farms, boats or facilities in which travelers will see the entire life cycle of their food. For example, we would go crabbing in the morning, then go see the dairy farm where we source our butter, and go to the next farm to learn about the mushrooms that finish the dish. By spending an entire day with the chef, guests learn more about the components of each meal and the talented people that went into producing it. It gives a much deeper understanding of a region.” — Gregory James, executive chef of STARS restaurant at Inn at Perry Cabin in Maryland

“Today’s traveler is open to trying new flavors, and this is applicable to the Mexican spirits as well. Mexico has a huge variation and types of agave plants that translate in different types of distills — Sotol, Raicilla and Bacanora are earning their spots in great bars and menus. We are introducing a new menu that will allow our guests to discover other parts of Mexico, enjoying a great drink with these amazing distills.”  — Sergio de Landa, head mixologist at One&Only Palmilla in Los Cabos

“I’ve seen culinary collaborations take off in 2022, from cultural fusions and cannabis-infused menus to catch-and-cook encounters and intimate hangouts with food served in unorthodox venues.” — Amanda Cusey, reigning Louisiana Seafood Queen

“We’ve noticed that the visitors to our community really want an immersive experience. Obviously, immersion in our cuisine, but also immersion in our culture, our people, and our history.”. — Michael Dalmau, owner, Cinclare and Thibodaux in Louisiana

RELATED : This Resort in Costa Rica's Cloud Forest Should Be on Every Coffee Lover's Bucket List

Zero-Kilometer Food

"Sustainability will continue to be at the forefront of food and beverage in 2023, with not only more local and seasonal products sourced by the chefs, but also a growing trend of hotels and restaurants creating their own vegetable gardens and orchards to provide fresh organic food for their guests. Globally at Relais & Châteaux, among our 580 members, we have at the moment 300 kitchen gardens, 100 properties keep bees, and 55 are wine producers.” — Laurent Gardinier, president of Relais & Châteaux and co-owner of Domaine Les Crayères and Le Taillevent in France

“ Many of our chefs and mixologists have focused their creative time during the pandemic on establishing zero-kilometer sourcing – going beyond the basic edible flowers and herbs to growing seasonal vegetables and harvesting honey on property. For example, our executive chef at the Grand-Hôtel du Cap-Ferrat, Yoric Tièche, with the generosity of a local guest, established a cliffside terraced garden which now provides the lion’s share of his vegetables for our one-star Michelin restaurant, Le Cap. We’ve begun hosting private chef's dinners in what has now become one of the most epic destination dining settings in the world.”  — Kimberly Grant, global head of restaurants and bars, Four Seasons 

“The latest travel trend I expect to see more of in 2023 is vegetable-focused sustainable farm dinners. This is not just food from the farm served in a restaurant, but interactive farms where you can learn about how and what is growing, then create a menu based on the ingredients in that season.” — Ashley Abodeely, executive chef of NoMad London

“Guests are increasingly looking to have a connection to the land where produce is sourced, and the demand to visit farms or have an 'agrication' experience has grown exponentially.” — Michael Young, resort manager at Timbers Kauai at Hokuala in Hawaii

“The restaurants with zero-kilometer products, meaning ingredients obtained in the locality where the restaurants and environment cohabitate, will undoubtedly be the places preferred by travelers.” — Sergio Pérez Domínguez, executive chef at Mango Cocina de Origin at Casa Salles in Mexico

Zero-Proof Cocktails 

“Our chefs and mixologists are fully embracing the evolving lifestyle preferences of our guests. At many Four Seasons restaurants and bars, we have retreated from separate ‘upon request’ menus and are now integrating these dishes or beverages straight into our main menus, truly showcasing these items with an unsurpassed level of creativity and innovation.” — Kimberly Grant, global head of restaurants and bars, Four Seasons 

“The no-ABV trend continues to grow and is evolving past cocktails and onto our wine list with requests for by-the-glass options. We sourced a great zero-proof champagne, French Bloom, that’s quite popular at both Bemelmans and Dowling’s.” – Tony Mosca, Director of Food & Beverage at The Carlyle, A Rosewood Hotel in New York

“With many consumers reevaluating their relationship with alcohol, Visit Salt Lake is experiencing a pronounced expansion of non-alcoholic beverage offerings by expert mixologists in existing bars. This has given rise to mocktail-specific bars such as the Maven District’s Curiosity , a zero-proof bottle shop and bar.” — Kaitlin Eskelson, president and CEO, Visit Salt Lake, Utah 

RELATED : NYC's First Sober Dive Bar Is a Very Good Time

“Coffee and tea are leveling up and are not afterthoughts in many restaurants. Beverage programs expand beyond spirituous beverages and curate just as compelling NA experiences.” — Avishar Barua, chef and owner of Joya’s Café in Ohio

“Expect 2023 to see even more accelerated enthusiasm for low-ABV and alcohol-free beverages, not only in lodging but in commercial F&B. It’s its own category on menus, and hotel and resort bars are absolutely building the program out further..” — Brian Contreras, director of culinary operations, Miraval Resorts & Spas

 Upgraded Frozen Cocktails

“We’re seeing frozen drinks make a comeback – this time without alcohol and focusing on fresher ingredients and less high concentrate mixtures.” — Gilbert Bolivar, Director of Food & Beverage at Innisbrook Resort in Florida

RELATED : Our Favorite Frozen Cocktails

Spotlight on Regional Cuisine

“Guests are getting more and more interested in discovering dishes that are unique to a region's ingredients and preparation. For example, travelers will become increasingly more culturally aware of the differences in gastronomy from Oaxaca compared to the rest of Mexican cuisine, which is why the Mercados de Mexico tasting menu concept at our restaurant Mezcal is so popular with our guests." — Daniel Diaz, head of food & beverage, Montage Los Cabos in Mexico

"I believe 2023 will see regionality return. Being able to travel again, we’re no longer dependent on our food and drink traveling for us. Restaurants and bars across the county will be able to focus on the cuisine and style that makes them singularly amazing and lean into traditions and terroir driven inspiration." — Robin Wolf, co-owner of Highwater SLO in San Luis Obispo 

Zero-Waste Dining

“Getting creative and cross-utilizing foods is pertinent to mitigate food waste across the world – and it’s part of our culinary DNA. Our chefs will regularly experiment with banana peels to make plant-based bacon, convert potato peels into chips and garnishes, or even repurpose off cuts and trimmings to make mousses and rillettes, as well as using techniques like pickling, canning, and fermenting to extend product shelf life." — Ana Esteves, vice president of hotel operations, Lindblad Expeditions

“New for 2023, our guests will learn the importance of seasonal, local, zero-waste cooking. For example, we’ll source local mahi-mahi according to St. Barts fishing regulations, using every piece of the fish, including the roe to make our signature tarama; vegetable peels are used to make unique sauces and dressings, and anything that is not edible is composted leaving no waste behind. — Vincent Gomis, the head chef, AMIS at Le Barthelemy Hotel & Spa

Dramatic Dining

“If the last two to three years have shown us anything, it’s that people want to feel like they make the most of their time out and about. They want to be entertained. They want to be transported. Whether that’s from story-driven cocktail menus, inventive tableside service, or re-invented mash-ups or flavor combinations, we need to shift from traditional menu items and service to capture the theatrics and experience of dining out. A Japanese-Italian ramen carbonara in Philly? Sure! Koji-cured peppers in Milwaukee? Why not?” — Scott Gingrich, Kimpton SVP of Restaurant and Bars

"Diners want more than a good meal; they want to experience something memorable and authentic." — Patrick Allard, food and beverage director for Grand Adirondack Hotel in New York

“Social distancing, though now behind us, has created an allure for immersive experiences, and tableside service is one of those. Venues will seek opportunities to integrate experiential moments tableside, whether with tartar or martinis or beyond.” — Jonathan Knudsen, principal, Concrete Hospitality Group

Anastasiia Krivenok / Getty Images

All-Inclusive Resorts with Really Good Food

"I foresee an uptick in all-inclusive resorts going above and beyond with their culinary offerings. Now more than ever, travelers are looking for value in their bookings. When the destination can not only offer world-class service and activities, but also a robust culinary program, the perception of value is heightened, and the overall experience is elevated.”  — Brandon Cunningham, chef at the green-o in Montana

Technology-Enhanced Dining

“More and more, we’re finding ways to incorporate technology within our everyday experiences. At BACÁN, we have a robot server named Rosie. I think we’ll be seeing even more tech enhancements going into 2023. Think augmented reality garnishes that bring cocktails to life via a mobile app or smart coaster. The ‘garnishes’ will showcase the stories behind the cocktails and offer Instagram-worthy moments for guests.” — Guillaume Robin, executive chef at Lake Nona Wave Hotel in Florida

More Food Tours

“Culinary tourism is on the rise around the world, and Montréal is certainly no exception. The city is home to a thousand and one possibilities for food tours, with flavors that transform and evolve with the changing seasons." — Yves Lalumière, President and CEO of Tourisme Montréal

“More and more, travelers are prioritizing culinary experiences during their getaways, with vacationers seeking to immerse themselves in a destination by sampling local, authentic fare unique to that area. Travelers can truly uncover a country’s culture and history through its food on Explore Worldwide’s new Food Adventures tours by tasting the delicious produce, visiting markets, sharing meals with locals, and even having a go at preparing dishes themselves.” — Michael Edwards, managing director, Explore Worldwide  

RELATED : France Has a Gourmet Food Trail That Runs From Dijon to Marseille

"Food is an integral part of culture, and our clients are demanding this aspect of travel more now than ever before, I only see this demand growing into 2023 as travelers shift their preferences for tours of the Louvre to foodie tours in Montmartre.” — Kaleigh Kirkpatrick, founder of luxury travel agency The Shameless Tourist  

Nostalgic Flavors

“Retro flavors are making a comeback; think comfort foods like creamy rice pudding and classic sticky date sponge. Our philosophy is that slow food is good food, and we are seeing that more and more with guests, too!” — David McCann, executive chef at Dromoland Castle in Ireland 

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2023 travel trends and tips for tourism marketers.

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2022 has been a turbulent year for consumers, with inflation on consumer goods reaching 9.1% . Travelers have been hit particularly hard, with airline ticket prices increasing by 25% . 

However, despite the surge in prices, travelers aren’t getting sticker shock. After being cooped up by the pandemic, everyone is itching to get out of the house — even if that means paying more. That’s why, in 2022, travel has reached 81% of pre-pandemic levels . By 2023, it will have nearly made a full recovery, reaching 96%. 

With travelers eager to hit the road, tourism and hospitality companies are once again opening the purse strings of their marketing budgets . Learn the top travel trends for 2023 and the marketing strategies you need to capitalize on them.

People Are Spending More on Travel

Travel budget coffers are bursting at the seams after two years at home, and people are prepared to open the vaults and empty them with shovels. Expedia has obviously been scraping TikTok for the latest cool-kid slang and said in its 2022 Travel Trends Report that vacationers are ready to GOAT—or take the Greatest of All Trips. While this is getting a little into cringy “dad trying to sound hip” territory, it appears to be true, as 68% of respondents said they’re prepared to “go big” on their next trip. The average reported leisure travel budget is almost $4,000 for 2022, according to Destination Analysts research. 

Enthusiastic vacationers will also be traveling more and staying at their destinations longer in 2022. According to Gartner, more than 50% of knowledge workers are predicted to be working remotely by the end of 2021, which can easily translate to working from the beach while totally not drinking margaritas at noon. And, really, who’s in a rush to go home at this point? 

The Customer Experience Is More Important Than Ever

Flight delays and cancellations are mounting just as travelers are getting back into the skies. This has created a lot of headaches for consumers and, therefore, they’re being a lot more careful about who they book with. Despite inflation, our research found that 63% of people say they’re willing to pay more to get better customer service. 

If you want to earn brand loyalty and increase your bookings, you need to deliver experiences that delight your customers. If you fail to live up to their expectations, it can prove costly — 76% of consumers will stop doing business with you after just one bad experience.

Many Travelers Will Stay Closer to Home 

While everyone is ready to GOAT, they are more likely to express their vacation grandiosity domestically. Nearly 60% of prospective American travelers say they’ll stay stateside in the coming year, and warm weather destinations like Orlando and Maui top the list. Though, sadly, you can’t get to the sandy beaches of Hawaii by car, 58% plan on continuing to travel by car , even after the pandemic ends.

If you’ve been on a plane lately, it’s easy to understand why local travel is trending. If you’re a travel marketer, this means you need to pay more attention to local search and target audiences within a few hundred miles of your destination. 

Eco-Travel and the Outdoors are In

I’m a long-time camper and it’s pretty much the only traveling I did in 2020-21, so I can tell you firsthand that everyone and their mom is now way into camping. Once desolate campsites are now packed with people, RVs, shiny new gear, and screaming children who want nothing to do with camping. You can get away and (kind of) not be near other people, so it makes sense. 

While I have mixed feelings about this trend, the 500% increase in campsite bookings in 2021 has been great for supporting the campsites and the outdoor industry. Personally, I hope this will mellow out with people going back to their regular vacation schedule, but I’m not counting on it and neither should outdoor travel marketers.

Eco-travel, or sustainable tourism, was a big trend in 2022 and will likely carry over into 2023. Sustainable tourism takes into account the current and future economic, social, and environmental impact of travel. Over 80% of travelers said that they want to stay in sustainable accommodations in 2022. This is great news for the environment, and notable for marketers that should be touting sustainability efforts in the coming year.

Spontaneous Travelers will Seek More Last-Minute Deals 

When everything is up in the air, it’s hard to make concrete plans. Between COVID variants and associated travel restrictions, changing work and school schedules, and general indecisiveness, it’s easier to bug out when the opportunity arises. Expedia’s research shows that a quarter of respondents are willing to be more spontaneous—and that means more of them will be looking for last-minute deals.

Marketers would be wise to bid on appropriate keywords to capture last-minute travelers and make sure that they’re tracking phone calls driven by their campaigns so they can determine which bids are most effective at driving bookings. More on that below!

Travel and Leisure Marketers Will Increase Ad Spend

As the travel industry takes flight into growth mode, travel ad spending is expected to climb 36% in 2022 after kicking up 24% in 2021. Projections show that ad spend will exceed 2019 levels by 2023.

As excitement and pent up demand for travel explodes next year, marketers must be prepared to use this increased budget to build new relationships with customers who have been stuck at home for two years. They need more than prices—they need to know what to expect from your company. Will you provide refunds if travel is restricted? What safety measures are in place? Do travelers need vaccination proof? Whatever it is that your customers are asking, you need to have the answers up front to prevent them from getting frustrated looking for it. 

One way to get an inside line on changing customer needs is with AI-powered conversation intelligence technology like Invoca Signal Discovery . With Signal Discovery, you can analyze all of your customer phone conversations and visualize the most common topics. You don’t even have to listen to phone calls—Signal Discovery uses unsupervised machine learning to automatically analyze and categorize thousands of calls into similar topics into visual maps. 

With that information in hand, you can optimize your marketing efforts and customer communications to precisely match their needs and concerns. You can also create Signals from any discovered topic with just a few clicks to automatically detect and track conversational outcomes and trends in your new inbound calls.

Travel Marketers Are Spending More on Technology

Travel marketers also spent more on technology in 2022 to meet increasing consumer demands. A report from WTM and Travel Forward shows that 39% of travel marketers increased their tech spending. The drive for innovative solutions is a positive sign of recovery. It’s also a stark reminder that tech laggards run the risk of falling behind during the recovery phase if they don’t take action.

Travel marketers must take advantage of first-party data from customer conversations to get ahead of the competition. According to the Invoca Buyer Experience Report, 63% of travel consumers called during their purchasing journey in 2022 , up from 53% in 2021.

The conversations that occur while they’re booking travel and accommodations are a gold mine of first-party data that enables travel marketers to optimize their marketing, reduce acquisition costs, and provide top-notch experiences for their customers. AI-powered conversation intelligence solutions like Invoca for Travel & Hospitality make it possible to access and take action on this data.

Travel Marketers Should Use Technology to Optimize Marketing Spend

Whether or not your marketing budget is increasing in 2022, you have to make the most of every dollar. Conversation intelligence technology enables travel marketers to: 

Reduce Wasted Ad Spend

Target more cost-effective keywords and ad placements, and suppress retargeting to customers who converted on the phone to focus your efforts on the most effective campaigns and reduce wasted ad spend.

Increase Conversion rates

By feeding 1st-party conversion data from customer conversations directly to ad platforms like Google Ads, you can accurately target high-value customers and the most effective keywords to increase your conversion rates.

Decrease Acquisition Costs

Armed with true attribution you can account for conversions that come from clicks and calls and accurately measure your acquisition costs, target the most effective keywords, and eliminate ineffective campaigns to reduce your CPA.

Marketers Must Create Better Experiences for Impatient Travel Customers

As excited as these refreshed travelers may be, the one thing they won’t put up with is bad customer experiences getting in the way of their adventures. A frequent source of this frustration is when they call to make a booking (remember, 63% may call!) and get put on hold, transferred, or their call is never picked up. 

When customers experience friction connecting with you, they’re going to hang up and call the competition. We found that 61% of consumers have hung up after being placed on hold and 66% will hang up if they just hear a message about long hold times! There are many reasons that callers might not connect with a travel agent, and our customer platform data shows that 26% of calls to travel companies never get answered.

‍ Here are a few ways that Invoca conversation intelligence can help create superior call experiences for your customers and increase conversion rates:

Reduce transfers and hold times

With Invoca, travel and hospitality companies use all the first-party intent data captured during a consumer’s digital journey —  like Google search keywords, website clickstream data, and unique digital identifiers — to inform call routing in real time to reduce transfers and hold times .

Invoca’s website tag captures dozens of privacy-friendly digital intent data points as consumers search for and explore your website. As this is happening, our dynamic number insertion (DNI) code is presenting unique Invoca phone numbers to individual consumers for their specific sessions. What this means is that whenever a consumer decides to call, Invoca can use all of those digital data points to dynamically route the call to different destinations — whether that’s a call center or a local travel agent — resulting in high-value calls being answered quickly and by the right person.

Reduce unanswered calls

Every call that goes unanswered is a conversion that may never happen. With 26% of travel calls typically slipping through the cracks, that’s a lot of wasted marketing spend and missed revenue opportunities. 

Invoca Lost Sales Recovery enables you to track all of your unanswered calls by using Signals that detect voice energy to uncover whether or not the calls were answered by an agent, if the call was sent to voicemail, or if a voicemail was left. Through dashboards and user-friendly reports you can easily track your answered call rate in real time across multiple locations to figure out when and why calls aren’t being answered and fix the causes.

Simplify follow-up on missed calls

Within even the tightest ships, some calls will still get missed. With Invoca Lost Sales Recovery, you can also prioritize your missed sales calls by combining your Lost Sales Recovery Signal data with other critical data like digital intent and sales call quality so you can isolate and re-engage your highest intent callers.

Additional Reading

Want to learn more about how Invoca can help you improve your travel marketing strategy? Check out these resources:

• What is Conversation Intelligence?
• Invoca for Travel & Hospitality
• The 2022 Buyer Experience Benchmark Report 

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10 Travel Trends That Will Shape Tourism in 2023

The past years were marked by uncertainty in the tourism industry. The traveler was learning how to cope with closed borders and often had their plans blown by the constant changes in the travel rules.

However, 2022 was different. This was the first year of travel recovery. Many could finally check things to do and visit off their bucket list and destinations saw a spike in visitor numbers.

Now that the new year is just around the corner, one doubt raises among travel marketers: what to expect from travel in 2023?

We will try to answer this question by listing 10 travel trends based on two recent reports.

This year in the travel industry

The travel industry has passed through a deep transformation in 2022. This year we could see a clear change in travelers’ behavior , which led companies and destinations to adapt in order to meet their high expectations.

Drivers of this change were the popularization of remote working , a growing concern with sustainability , an urge for flexible cancellation policies and the sentiment of revenge travel .

When we look at numbers, international tourism showed strong signs of recovery in 2022. In the first half of the year, international arrivals reached 60% of pre-pandemic levels . The full recovery of this segment is expected by 2025 .

The number of nights during a stay also has grown this year. Airbnb reported that foreign travelers stayed 28 nights or longer when visiting the US.

This is very positive news, considering international travel was at a halt during the past two years. But on the other hand, airlines were not prepared for the sudden increase in demand, and staff shortages resulted in airport chaos this summer .

What to expect from travel in 2023

Two studies recently released can help cast a light on how travel will be next year. Based on them we have listed 10 travel trends for 2023 that you can check below.

The No-Normal

Expedia group made available online a report called ‘The No-Normal’. According to their findings, there will be a shift in travel behavior from 2022 to 2023. Basically, next year travelers will prioritize intimate travel experiences rather than filling well-spread bucket lists.

1. Travelers will be eager for cultural experiences

Expedia data indicates a growing interest from travelers in trips to culture capitals . Cities such as Edinburgh and Lisbon which offer rich cultural experiences are among the top destinations for 2023.

If you want to boost your visitor numbers next year, a good idea is to create a campaign focusing on your city’s heritage, local culture, traditional events and historic places.

Also, create content for your website and social media highlighting local cultural experiences . That will help raise the brand awareness of your destination for the next season.

2. Streaming services will inspire epic trips

Two-thirds of global travelers have considered and 39% have booked trips to destinations after seeing them on streamed shows or movies .

TV series and movies are powerful destination marketing tools . Places such as Croatia and New Zealand experienced a huge raise in the number of set-jetters since they featured in popular TV shows.

If you want your destination to benefit from this travel trend, better start partnering with international studios and film producers. Offering some sort of tax incentive is an alternative to attract their attention to your area.

3. Wellness breaks will be in high demand

The demand for wellness breaks increased by more than 30% in 2022 compared to last year. Almost half (46%) of global travelers are more open to wellness breaks than ever before.

According to Hotels.com, travelers will be looking for unconventional wellness activities in 2023, such as sylvotherapy (forest bathing), chakra sessions, food boot camps, puppy yoga, laughter therapy, and fruit harvesting.

If your destination has any wellness experience to offer, now it’s the right time to highlight them.

4. A growing interest in remote areas

If your destination doesn’t have a strong well-being industry, don’t worry, you can still win travelers’ hearts with natural attractions .

Rustic ranches, national parks, remote areas, and the great outdoors, all these scenarios will be on people’s minds in 2023 according to Vrbo, an online marketplace for vacation rentals part of Expedia group.

The demand for Vrbo’s whole, completely private vacation homes in US western destinations is up by more than 30% this year. That is a sign this travel trend will come strong in 2023.

5. There will be a search for hidden gems

Next year, travelers will be looking at spending more time with their loved ones while discovering new places and living new experiences .

That will put hidden gems at the center of many travel plans. Vrbo data states that demand for unconventional destinations in the US, such as Nampa (ID), Greensboro (NC) and Layton (UT), has increased by 30% or more in 20022.

If your destination has hidden gems, 2023 is the time to show them to the world.

Amadeus Travel Trends 2023

Amadeus, a major IT provider for the tourism industry, also released its report , although focused on travel technology trends for the next year.

According to it, the use of technology in the industry will continue to grow after the pandemic, and it will be more relevant than ever in the way we take trips.

6. Metaverse as a marketing tool for destinations

One of the buzzwords in 2022 was definitely “metaverse”. Everyone heard about it this year. But how can the tourism industry benefit from cyberspace to enhance travelers’ experience?

According to Amadeus, the online world can be used by the real world as a “try before you buy” platform. Something similar to Virtual Reality, but more engaging and interactive for travelers.

Some destinations are one step forward in this matter. That is the case of Seul, the city has plans to release “ Metaverse Seul ” in 2023.

7. Biometric payment methods will become more popular

This technology is already being used by retail and some travel companies through platforms such as ApplePay and GooglePay. But in 2023, biometric payments are to spread across the entire travel industry.

Imagine adding an in-flight meal, upgrading yours to business class, or paying for any other travel-related service with the palm of your hand.

Travelers will definitely rather book with providers that offer this contactless, secure and convenient payment experience at all points of the journey.

8. Less luggage the better

The pandemic has changed travelers’ mindsets for good. More and more people now understand the negative impacts of travel and how to mitigate them. One way is reducing their carbon footprints .

The hotel industry understood that and started offering the hire of bulky items, such as sports equipment and workout clothes.

Traveling with less luggage is also a way to support the host community since visitors will buy essentials locally.

9. More people will work from roam in 2023

The nomadic lifestyle is growing strong since companies started to formalize their “work from anywhere” policies.

That means, more and more people are working under flexible conditions, which allows them to spend more days traveling, sometimes even a couple of months.

This is a travel trend destinations should keep an eye on. Georgia, Croatia, Iceland and Germany have already implemented legislation for digital nomad visas. Visitors to these countries that hold this visa can enjoy longer stays at these destinations.

10. A new meaning to bleisure travel

Although remote work brings flexibility it also poses a challenge to team bonding and collaboration.

To fight back against this side effect, companies are organizing trips with the purpose of strengthening relationships .

If your destination is famous for conventions and other professional events, maybe now it’s time to promote it as a place where working teams can get together to improve employee satisfaction, strengthen company loyalty, and unlock creativity.

During 2022 travel started bouncing back to pre-pandemic levels. In 2023 this movement is expected to continue, representing a big opportunity for companies and destinations.

In this article, we have listed 10 travel trends based on two industry reports:

• Travelers will be eager for cultural experiences
• Streaming platforms will inspire epic trips
• Wellness breaks will be in high demand
• A growing interest in remote areas
• There will be a search for hidden gems
• Metaverse as a marketing tool for destinations
• Biometric payment methods will become more popular
• Less luggage the better
• More people will work from roam in 2023
• A new meaning to bleisure travel

Don’t know how to make the most of these trends? Don’t worry.

Smart Destination is a crew of award-winning tech companies specialized in travel, tourism and hospitality. We are ready to help you attract visitors and add value to the local tourism industry through the implementation of digital solutions.

Contact us now to learn how we can work together.

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International Travel Is Shaking Up The World’s Busiest Airports List

The sheer volume of air passengers last year reflects a robust return to travel — and a shift toward tourism hotspots in Asia and the Middle East.

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Global travelers' preferences are shifting, with the Middle East and Asia gaining ground.

C lose to 8.5 billion passengers took a plane trip last year, according to Airports Council International (ACI) World’s just-released list of the top 10 busiest airports worldwide for 2023.

The total volume of passengers represents a 27% overall jump from 2022, fueled by a 37% boost the international travel market—nearly double the 20% increase for domestic travel. Even more notable is how shifts toward tourism hotspots are shaking up the world order for airports.

The increases themselves are not surprising, as last year was a bumper year for travel spending. Tourists around the world injected nearly $10 trillion into the global economy in 2023, according to the World Travel & Tourism Council. That figure represents 9.1% of global GDP.

After crunching the data from over 2,600 airports across more than 180 countries and territories globally, ACI World revealed no change at the top of the busiest-airport list, where Atlanta’s Hartsfield-Jackson International has sat at No. 1 for more than two decades. Four other U.S. airports also landed in the top 10: Dallas Fort Worth fell one spot to No. 3; Denver fell three spots to No. 6; Los Angeles fell two spots to No. 8; and Chicago fell five spots to No. 9.

Outside the U.S., there were some very notable shifts reflecting the changing tourism landscape. “Dubai International Airport jumped to second rank for the first time, while Tokyo Haneda International Airport witnessed a remarkable ascent from 16th position in 2022 to 5th in 2023,” said ACI World Director General Luis Felipe de Oliveira. “Additionally, the unwavering strength of Istanbul and New Delhi airports keep them in top ranks, marking significant progress over [pre-pandemic] 2019.”

World’s Busiest Airports in 2023 (Total Volume)

• Hartsfield-Jackson Atlanta (ATL): 104.7M passengers; up 11.7% YOY
• Dubai, UAE (DXB): 87M passengers; up 31.7% YOY
• Dallas/Fort Worth (DFW): 81.8M passengers; up 11.4% YOY
• London Heathrow, UK (LHR): 79.2M passengers; up 28.5% YOY
• Tokyo Haneda, Japan (HND): 78.7M passengers; up 55.1% YOY
• Denver (DEN): 77.8M passengers; up 12.3% YOY
• Istanbul, Turkey (IST): 76M passengers; up 18.3% YOY
• Los Angeles (LAX): 75.1M passengers; up 13.8% YOY
• Chicago O’Hare (ORD): 73.9M passengers; up 8.1% YOY
• Delhi, India (DEL): 72.2M passengers; up 21.4% YOY

Viewed through a wider lens, the 2023 numbers reflect a strengthening of international travel in the Middle East and Asia, said ACI World.

When domestic travel is not included, Dubai International Airport is the world’s No. 1 busiest airport, followed by a trio of European heavyweights: London Heathrow (No. 2), Amsterdam Schiphol (No. 3), and Paris Charles-de-Gaulle (No. 4).

On the international stage, the biggest movers were in Asia. Singapore Changi Airport jumped from No. 9 to No. 5, with an eye-popping 83% increase in international volume. Yet it was Incheon International Airport in Seoul, South Korea, which made the biggest leap from No. 32 to No. 7, due to a massive 213% boost in international passenger traffic, driven mainly by visitors from Japan, China, Taiwan and and elsewhere in Asia.

World’s Busiest Airports in 2023 (International)

• London Heathrow, UK (LHR): 74.9M passengers; up 28.6% YOY
• Schiphol, Netherlands (AMS): 61.9M passengers; up 17.9% YOY
• Paris Ch.-de-Gaulle, France (CDG): 61.4M passengers; up 18.6% YOY
• Singapore Changi (SIN): 58.4M passengers; up 83.1% YOY
• Istanbul, Turkey (IST): 58.2M passengers; up 20% YOY
• Incheon, So. Korea (ICN): 55.8M passengers; up 212.9% YOY
• Frankfurt, Germany (FRA): 54.1M passengers; up 20.8% YOY
• Doha, Qatar (DOH): 45.9M passengers; up 28.5% YOY
• Madrid, Spain (MAD): 43.8M passengers; up 20.9% YOY

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1.5 billion more passengers flew last year than in 2022. These are the 10 busiest airports in the world.

• New data on the world's busiest airports in 2023 reveals the latest trends in global travel. 
• 8.5 billion passengers traveled by plane last year, almost marking a return to pre-pandemic levels.   
• Airports in Asia and the Middle East became busier, but the US has once again clinched the top spot. 

International travel is almost back to pre-pandemic levels, according to the just-released list of the world's busiest airports in 2023.

8.5 billion passengers traveled globally by plane last year — up from 7 billion passengers in 2022 .

The rise in air travel marks a recovery to 93.8% of levels in 2019 before the world shut down, according to preliminary data published by the Airports Council International (ACI), a trade association that includes 2,600 airports worldwide.

Increasing travel to airports in Asia and the Middle East was one of the key trends to emerge from the data, with Dubai International Airport jumping from the fifth to the second busiest airport in the world.

Airports in India, Japan, and Turkey also made it into the top 10 and were some of the biggest movers in terms of annual gains in passenger numbers.

As the world's largest domestic market for flights , US airports still make up five of the busiest airports in the world, with Hartsfield-Jackson Atlanta International Airport retaining its No. 1 position.

Despite tough global economic conditions, there was "a growing inclination towards travel," Luis Felipe de Oliveira, the ACI's world director general, said in a press release.

"Airports continue to demonstrate their resilience and adaptability amidst the challenges posed by the ever-evolving landscape of global travel," said Oliveira.

Here's a closer look at the top 10 busiest airports in the world.

10. Indira Gandhi International Airport, Delhi, India

Passengers: 72.2 million

2022 ranking: 9th

Delhi's main airport, Indira Gandhi International Airport, saw a 21.4% increase in year-on-year traffic. While it has dropped a place this year, Delhi has grown significantly as a transport hub since 2019, when it sat at number 19 in the rankings.

9. Chicago O’Hare International Airport, USA

Passengers: 73.9 million

2022 ranking: 4th

Travel through Chicago O'Hare jumped by 8.1% throughout 2023. O'Hare is a hub airport for domestic travel, particularly for United and American Airlines flights. It is also a focus city for low-cost rivals Spirit Airlines and Frontier Airlines.

8. Los Angeles International Airport, USA

Passengers: 75.1 million

2022 ranking: 6th

Travel through LAX was up 13.8% in 2023, however, compared to pre-pandemic levels in 2019, passengers at the West Coast airport decreased by 14.8% — the largest decrease of any airport in the top ten rankings. LAX is a hub for a number of carriers, including Alaska Airlines, United, American, and Delta. But domestic travel at the airport shrunk dramatically as airlines cut the number of flights following a series of meltdowns in 2022.

7. Istanbul Airport, Turkey

Passengers: 76 million

2022 ranking: 7th

Passenger numbers at Turkey's Istanbul airport have increased by 18.3%, making it the only transit hub to keep level with its previous ranking in the top 10. Notably, traffic through the airport has jumped by 45.7% since 2019.

6. Denver International Airport, USA

Passengers: 77.8 million

2022 ranking: 3rd

Denver Airport has dropped down several places on the list but still shows strong signs of growth in terms of passengers. In the last year traffic through the Colorado airport was up 12.3%, and it has also grown 12.8% from pre-pandemic levels.

5. Tokyo Haneda International Airport, Japan

Passengers: 78.7 million

2022 ranking: 16th

Japan's Tokyo Haneda Airport saw the largest increase in traffic by far, with passenger numbers surging by 55.1%. Some of that jump can be explained by a lag in tourism as Japan only reopened its borders in late 2022. Despite the jump, Tokyo Haneda is still 7.9% under its 2019 level of traffic. This January the airport made headlines after a fatal collision involving a Japan Airlines plane and a coastguard vehicle killed five people.

4. London Heathrow, UK

Passengers: 79.2 million

2022 ranking: 8th

Travel through the UK's largest airport shot up by 218% in 2022 and has once again made strong gains throughout 2023, jumping by a slightly more modest 28.5%. The airport has credited travel from the Asia-Pacific region as a major factor in its increased passenger numbers. It hopes to supersede its pre-pandemic level of traffic in 2024 and hit a record 81.4 million passengers, the airport said in a report published in December.

3. Dallas/Fort Worth International Airport, USA

Passengers: 81.8 million

2022 ranking: 2nd

Dallas/Fort Worth airport , known as DFW, is American Airlines' busiest hub and the departure city for many of the airline's international flights. Last year traffic through the airport jumped by 11.4%.

2. Dubai International Airport, UAE

Passengers: 87 million

2022 ranking: 5th

Dubai took the number 2 ranking in the list for the first time, thanks to a significant 31.7% increase in passenger numbers. Dubai's new position reflects the heavy investment that has gone into the aviation industry and boosting tourism in the region.

1. Hartsfield-Jackson Atlanta International Airport, USA

Passengers: 104.7 million

2022 ranking: 1st

Hartsfield-Jackson Atlanta International Airport comes in at No. 1 as the busiest airport in the world, a position it has held for more than two decades. In 2023, the Atlanta airport saw an 11.7% increase in passenger numbers.

Here's a look at what it takes to be an air traffic controller at the world's busiest airport.

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Travel in 2023

ABTA’s Travel in 2023 report identifies the holiday trends we expect to see in the year ahead, based on new consumer research plus the latest news and booking insight from our Members.    After a tough few years there’s a strong desire for escapism in 2023, with sunseekers escaping to warmer climates on a ‘hibernation holiday’ this winter and others turning to their holidays next year as a means to get away from the challenges of everyday life back home. A couple of trends also point to the various tactics holidaymakers are employing to cope with the rising cost of living, from the demand for all-inclusive holidays to the wave of early bookers keen to lock in the best price for their trip. 

We also predict a rise in bookings with trusted travel companies as part of a more conscientious approach to holiday planning, plus people enjoying the journey as much as the destination in 2023 thanks to a range of new rail developments and no-fly cruises.

What Summer Travel to Europe Will Look Like This Year

By Arati Menon

All products featured on Condé Nast Traveler are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

With additional reporting by Sarah Allard

When travel journalist Jenn Rice decided to spend July and August in Italy and Croatia last year, she wasn’t expecting to be spending most of her time indoors. “It was very very hot, so I booked museum tickets during peak days or just lounged around in my room with a spritz and a book until the sun set.” In Dubrovnik she tried escaping to the sea for a cool dip, but everyone else had the same idea—resulting in sweaty, overcrowded beaches. “In Rome , gelato melted faster than the speed of light,” she says.

Come summer, major attractions like the Spanish Steps in Rome are thronged by international tourists and vacationing Europeans.

Rome and Dubrovnik weren’t the only European destinations overcome with heat. To travel in Europe in the summer of 2023 was to experience first-hand a single season of contrasting extremes. Temperatures swung from hot and dry to cold and wet, and heatwaves broke out across several of the most heavily touristed destinations, with temperatures reaching upwards of 100°F. In Northern Greece, wildfires broke out —the worst experienced there in 20 years —destroying homes, forests, and vineyards.

Yet in the midst of it all, the continent also saw record-breaking tourist numbers —the highest since pre-pandemic levels—even as hotel prices swelled and airfares hit peaks. From scenic escapes like Bellagio in Como and Taormina in Sicily (where the White Lotus effect was on full display) to bucket-list cities like Paris and Madrid , much of touristed Europe was completely overwhelmed.

“We had people calling us from Athens and Rome asking us to get them out [to somewhere cooler in Europe], because it was too hot and too crowded,” recalls Jan Sortland , founder of Scandinavia specialists Norwegian Adventures.

International tourists weren’t the only ones thronging these spots. According to the European Travel Commission , most Europeans took their vacations before the peak month of August, with Italy and France being their top destinations. This resulted in packed crowds at all the major attractions. For John Canning, an LA-based executive who traveled to Paris in July, the crowds were eye-opening. “We didn’t anticipate that everything we would want to see was sold out. We only got Musée d’Orsay tickets through our concierge at a substantial premium and could not get into the Louvre full stop,” he says.

Rice says the summer taught her to plan her travel differently this year—and beyond: “I’m going to try and do coastal Italy early in May, and if I decide to travel in Europe this summer it will be either Asturias in Northern Spain or the Julian Alps in Slovenia to keep cool."

She’s not alone—according to the travel specialists we spoke with, there’s an increased interest in lesser-known destinations offering a more laid back (and cooler) holiday. “Our guests are asking after places where they can be outdoors, yet have access to wine & foodie experiences and culture. Slovenia is a great example of where you can have all that without being overwhelmed with the heat; the Dolomites in Italy is another,” says Rachael Mendizabal, Europe travel specialist at Scott Dunn . Richard Hyde, COO at Small Luxury Hotels of the World , is seeing similar trends across their European portfolio: “Guests seem to be gravitating towards alternative destinations—Milos instead of Mykonos and Slovenia instead of Spain.”

Norway is a popular destination this summer, offering cooler weather and a myriad ways to be active outside, exploring the islands and fjords.

A big part of that shift will play into Sortland’s area of expertise: Northern Europe. With the Med getting too hot to handle, experts predict that tourism will shift northwards. “We’re seeing a lot of interest in Copenhagen and Stockholm for the cultural experience, and then onward to Norway for the nature. Currently, the fjords are still a favorite but Norway is a large country and there’s so much more to see—the Helgeland coast for example with its beautiful coastline and mountainous islands,” he says. The draw is a more moderate temperature and unique outdoor experiences. “ Iceland is a big favorite right now with the Northern lights being the most active this year from September through March,” says Mendizabal.

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Hannah Towey

In turn, for many, the more standard city breaks will fall later in the year. “Athens and Rome will always be desirable destinations, but we’ve seen an uptick in many people preferring to go there in May and October to swerve crowds,” says Carolyn Addison, head of product at Black Tomato , noting the weather in fall has been stable lately and enticing to travelers not tied to school holidays.

With this increased flexibility, shoulder season will become tricker to define, according to Mendizabal. Thanks to hotels extending their season as demand shifts to almost year-round and the high-season pricing window getting longer, the days of “scooping a deal in September are likely over.” At Jumeirah Palace in Capri , the season now runs from March to the end of December. “Thanks to the good weather, guests are staying longer than in the past,” says Ermanno Zanini, regional vice president at Jumeirah Group, Southern Europe and United Kingdom.

Castello di Vicarello in Tuscany 's Maremma countryside has traditionally stayed open in March and November. “We're pushing the low season as much as possible because we truly believe it is a wonderful time to discover Tuscany. There is so much for guests to enjoy from hiking to mountain biking, truffle hunting, and wine tastings,” says owner Neri Baccheschi Berti.

Crucially, traveling in the shoulder and off seasons isn't just about avoiding the crowds; it’s knowing that seasonal destinations are multi-dimensional, with year-round appeal. “One of my favorite things to do in cooler weather is to hike to the peak of Mount Solaro, with its beautiful views of the town of Capri and the bay of Marina Piccola with the Faraglioni, as well as Anacapri. You also see plenty of wintering birds on the island,” says Zanini.

Zanini adds that they are in talks with the island's municipality to consider what it would take to stay open in February and March, traditionally strictly closed off. “It's not as straightforward as you think. There’s a lot of infrastructure that needs to be geared towards the low season: restaurants need to stay open, as do shops, and guides need to be available; it can’t just be the hotel,” he adds.

However, with staying open longer, there’s a real opportunity to engage local communities year-round, not to mention stabilize the hiring pool—and improve work culture. “We’ve already seen the positive impact of a longer season for our partners on the ground and locals in the hospitality and tourism sector,” says Addison, who adds that shifts in travel seasons are far from a fleeting trend. “This pattern for more year-round travel will continue to pick up pace in 2025—and beyond," she says.

Travel specialists are quick to point out that even with some of this rebalancing, summer this year and next will continue to see high demand for travel to—and within—Europe. According to Hayley Berg, chief economist at Hopper, while airfare remains higher than at this time in 2019, 40% of all searches for international trips this summer are to Europe, in line with last year and slightly higher than in 2019.

“Sure, we think that traveler numbers on the Côte d'Azur will smooth out through the year, but summer will certainly remain the festive season—only it will be longer,” says Lucie Weill, owner of wellness retreat Lily of the Valley near St. Tropez , which sees its faire share of packed streets and crowded beaches come summer. Weill adds that the hotel has seen success in extending its season.

For travel specialist Cari Gray of Gray & Co . late requests and a lack of flexibility could mean getting turned away because of a lack of availability. “Whether it’s a visit to the Vatican or dogsledding in Alaska , access is going to be very difficult. And there are only that many high-end lodges in Lapland ,” she says. Addison offers the example of Lake Como , where the best properties can often get booked up a year or two in advance during the busiest summer months. “Knowing that the top hotels and guides are getting booked up and that weather disruptions are increasingly unpredictable, clients who want to commit to the most popular summer hotspots in Europe, like the Greek islands and Sardinia are securing their bookings a year out.”

The Balearic island of Menorca is a charming escape with its rocky coves, white-sand beaches, and green rolling hills.

Ultimately, it’s not about giving up on all the places you love: just about pivoting, even if within the same country. “Why not Menorca instead of Mallorca, with its explosion of fantastic hotels and its great beach front, or Epirus in Northern Greece on the Albanian border with its Stone villages, old-growth forests, and truffle hunts instead of the islands," says Gray.

"In Italy we’re always pushing to discover new areas, even in regions that we’ve been exploring for decades like Tuscany and Umbria because new hotels are opening up regularly,” says Courtney Mundy , a travel specialist at experiential travel experts Butterfield & Robinson.

And, a word of caution for the rising favorites: “Smaller destinations in Iceland & Norway will really need to consider how to manage the higher number of visitors than ever before,” says Addison. “Parts of Iceland are overtouristed,” agrees Sortland, “so, it’s not unreasonable to think that smaller communities in Norway could eventually be at risk, too.” Whether it's through new tourist tax regimens or limits on cruise ship day-trippers to reduce crowding, a shifting tide will need more alert local governments—and as we’re swapping beaches for the mountains or Rome for Stockholm, more responsible travel habits that leave fewer traces behind.

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• India's travel and tourism sector poised for growth: Projected revenue to reach USD 23.72 bn by 2024

The total FDI inflows in India for the fiscal year 2023-2024 stand at a USD 17.96 billion, with USD 11.54 billion attributed to FDI equity. This announcement comes as the nation charts a course towards bolstering its tourism industry, positioning it as a major contributor to economic growth and job creation.

• Updated On Apr 16, 2024 at 01:37 PM IST

New York City expects 65 million visitors this year with over 3.8 lakh visitors from India

New York City is home to the world’s busiest airport system and the number one port of entry for US international travellers. New York City welcomed a total 61.8 million travellers in 2023, marking a recovery of 93 per cent of the City’s record 2019 visitation levels. New York City welcomed 336,000 India travellers – marking full recovery of the market’s pre-pandemic visitation levels.

• Published On Apr 16, 2024 at 01:36 PM IST

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Business tourist flow from India to Moscow on the rise: Evgeny Kozlov

Business + Leisure Travel and MICE 2023 opened on 29 th of September with a keynote speech from the Chairman of The Moscow City Tourism Committee, Evgeny Kozlov. In his speech, the Chairman spoke about the potential for MICE and business tourism in Moscow and the growing number of Indian businessmen who are choosing Moscow as their preferred destination for business events.

Evgeny Kozlov highlighted that the number of business tourists is expected to grow in the coming years. One of the factors supporting the growth of interest from Indian businessmen was the launch of electronic visa program. From August 1, 2023, it has become easier for Indian citizens to organize a trip to Moscow – they can come simply by applying for an electronic visa. The validity period of an e-visa is 60 days from the date of its issuance. You can stay with it in Russia for 16 days. An e-visa has several advantages over a traditional visa. To obtain it, you do not need to go to consulates or embassies, and the only documents required are a digital photograph of your face and a scan of the page with your passport data.

“Before the pandemic, the tourist flow from India grew by 12-15 percent annually. Now we are on the road to recovery – all the conditions have been created for this. Every year hundreds of international exhibitions, forums, congresses and conferences are held in Moscow. Over the past year, about 3.5 million people visited the capital for business purposes and a significant share of them are from India” – he said.

Evgeny Kozlov emphasized that Moscow is a growing hub for international business events and Indian businessmen could benefit from attending these events to expand their network and explore potential business opportunities. The Moscow MICE Ambassadors program, which also premiered at the exhibition, aims to promote Moscow as a preferred destination for business tourism, and Indian businessmen who have completed the program can serve as valuable resources for organizing conferences and events in Moscow. Furthermore, Moscow offers a range of world-class facilities and services for business travelers, including conference centers, hotels, transportation, and sightseeing. He also mentioned that Moscow’s rich cultural heritage and vibrant nightlife could provide Indian businessmen with unique experiences that could enhance their overall business trip.

In conclusion, Evgeny Kozlov expressed his optimism for the future of MICE and business tourism in Moscow. Thus, in October 2023, Moscow will host the largest MICE Congress in Russia. Among the participants are 14 countries, including Indians. The event will provide a platform for businesses in the travel and tourism industry to showcase their products and services.

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• Overnight accommodation cost in Moscow monthly 2020-2023

Average cost of overnight accommodation in Moscow from May 2020 to September 2023 (in euros)

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September 2023

May 2020 to September 2023

Cost of a standard double room. Release date is the date of access.

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