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Home > Tips > How To Become a Travel Influencer: The Ultimate Guide

How To Become a Travel Influencer: The Ultimate Guide

By Dymphe / February 17, 2023

Wondering how to become a travel influencer ? This detailed guide shows you everything you need to know!

Influencer marketing is a very important marketing strategy for many companies. As a travel influencer, your job is traveling the world. You create content, work with brands, and visit many destinations.

I'm a travel influencer on Instagram and I focus on creating photos at beautiful places. Currently, I have about 86,000 followers on my Instagram page . I love being a travel content creator, as it allows me to focus on my passions! My passions are pretty places and photography.

In this guide, you can find everything you need to know on how to become a travel influencer! There are so many important things to know if you want to become a paid travel content creator.

I'll start with information on becoming a travel influencer with an audience. After that, I'll give you information on how to get paid too.

Table of Contents

How to Become a Travel Influencer

First, I'm going to give you information on how to become a travel influencer with an audience. I'll tell you how to start, how to create content, how to build your own brand, and more!

Eiffel Tower in Paris

Find a Niche: The First Thing To Do If You Wonder How To Become a Travel Influencer

Want to know how to become a travel influencer? First, you need to find a niche! This is a very important thing to do.

Of course, it's already a niche to focus on traveling, instead of something else. For example, it's very different from a food influencer or a lifestyle influencer.

But it's still important to get even more of a niche. There are many travel content creators, and you need to distinguish yourself. If you do that, there will be people interested in your niche that will become your audience.

Cinque Terre in Italy

By choosing a niche, there are a few things to consider.

First, you need to find a niche that you love. It's very important that you love what you're doing, as you'll spend a lot of time on it!

For example, you can focus on luxury travel. But you can also focus on budget travel, or on backpacking!

Besides that, your niche can also be a certain country or even a continent.

Also, a niche can be couple travel or solo travel.

Girl at the Acropolis

So it's important to find a niche you love if you want to become a travel influencer. But besides that, it's also important to find a niche people are actually interested in.

That's important because you need to get an audience of people who love to see your content.

All examples of niches I mentioned above are very popular niches.

But there are many other niches that people will love.

So start thinking of a niche that fits you and that you want to create content about! Then only check if you love it enough to spend a lot of time on it and if people would like to see it. If that's the case, you found your perfect niche!

Choose a Good Name: Something Many Forget If They Think of How To Become a Travel Influencer

After finding a great niche, it's time to find a good name!

It's not the first thing you will think about when you're wondering how to become a travel influencer. You might think about how to create content or how to get a consistent feed first.

I'll tell you more about these things later. These things definitely are very important, but choosing a good name is also crucial. And it's something that many people often forget about.

Your name is a large part of your own brand. It is the way you present yourself as a content creator and it's how people can find you.

Flowers in Mykonos

There are several things to consider when choosing a name.

Your name should be both unique and not too hard to remember.

It should be unique as you don't want people to confuse you with other travel content creators.

Besides that, it has to be easy to remember. If someone wants to find you on Instagram after they saw you somewhere, that should be easy.

Moreover, I'd recommend including a word related to travel in your name.

If you do that, it's immediately clear that you create travel content. Those who want to see travel content will more likely follow you in that case.

For example, you can choose the first part of your name and a word such as travels, explores, or journeys.

That's only an example, as there are many options for a good name. Be creative and find a name that you like!

Path and blue domes in Santorini

Create Content: One of The Most Important Things if You Want to Know How to Become a Travel Influencer

If you want to become a travel influencer, it's very important to create content. Your content is the reason you'll get an audience.

There are a few important things on how to create great content. It should be of high quality. Furthermore, it should be something your audience wants to see. And besides that, video content is also important. Below, I explain this!

A travel influencer in Paris

High Quality

The content you create for your Instagram travel page should be of high quality. That's very important if you wonder how to become a travel influencer.

When people look at your profile they should see it's professional. This gives a better impression and makes it more likely they will follow you when they visit your page.

Also, when you want to work with brands in the future, it is better if you can create professional content. Brands will definitely like it more! Because of this, you should definitely focus on creating content of high quality.

To create high-quality content there are several things you should think of!

First, you need the tools to create professional content. Think of a good camera and good photo editing software. Without this, it is much more difficult to make high-quality content.

Stairs in Paris

Besides that, you need to know how to make good travel content for Instagram.

You need to practice a lot. One way of doing this is by taking a lot of photos and then comparing them to see which methods of taking photos work best.

You don't have to do this while traveling, because it isn't about the destination at this stage. Instead, you can take practice photos near your home to find out what works best.

Another thing you can consider is doing a photography course. This can help you to understand the basics of photography when you are starting out.

Find Out What Your Audience Wants to See

Now I'm going to explain the second thing that's important to know on how to create content. If you're wondering how to become a travel influencer, this is one of the most important aspects!

When you're going to travel to create content, you first need to find out what your future audience wants to see.

Many people post photos on Instagram. That's because many people want to share their photos with their friends and family. You might also already share photos on Instagram with others you know.

When you want to become a travel influencer, your target audience completely changes. You don't post photos for your friends and family, but you create content for strangers.

For that reason, you need to make content that people who don't know you yet want to see!

how to become a luxury travel influencer

You can achieve that in several ways.

For example, create the most beautiful photos of a destination. This can help others in finding a place to visit in the future. Or give detailed information that is useful to others. Another way is to create dreamy photos that people love to look at.

These are only a few examples of how to create content strangers will like. Create content that you would follow if it wasn't your account.

For a long time, the most important content was photo content. That's still important and it still plays a very large role on Instagram.

But video content keeps getting more important nowadays for several reasons.

One of the reasons is that TikTok became very popular. Creating videos for TikTok is a great way to increase the size of your audience.

If you have many followers on TikTok, you can be a travel influencer there. But besides that, people who follow you on TikTok can also start following you on Instagram.

Another reason why video content is very important is Instagram Reels. Reels is a rather new feature that allows you to upload short videos.

If you want to know how to become a travel influencer, then I'd recommend creating Reels. Reels can go viral, and if that happens, you can reach many people in a short amount of time.

For that reason, it's important to learn how to create great videos.

Make Your Instagram Feed Consistent

Another very important thing when you want to be a travel influencer is a consistent feed.

Your Instagram feed will look much more professional when you do so. And this makes it more likely that your follower count will grow!

So what is a consistent feed?

When you look at the feed of a travel influencer, you can see that many colors are the same. Or you might see there is a certain feeling that all photos have. Furthermore, it could be that there is a certain pattern in the types of photos you see.

Consistent feed of a travel influencer

This is no coincidence. It makes your feed look much better!

An important aspect of this is the order in which you post your photos. Think of a way you can do this. For example, you can alternate posting blue and green photos.

But the most important way to make your feed more consistent is by using a preset. If you want to know how to become a travel influencer, presets are important.

Most people who edit their photos for Instagram in a professional way use Lightroom. This is great software to change, for example, the light and colors.

A preset is a way to edit your photos, in the same way, every time. For example, you can adjust the tone of the blue color for every photo.

You can click on a preset and everything changes! That way, the colors and lighting in every photo will be very consistent. The result is a very consistent feed!

Moreover, you can create your own preset or you can use a preset of an existing influencer!

You can shop my presets if you want your feed to look like mine, very colorful, happy, and bright! With this, you can make your feed consistent for sure!

Want more tips on how to become a travel influencer? Then this one is very useful! Planning ahead is another important thing for becoming a travel influencer.

If you want to be a travel influencer, you want to approach your account in a more professional way.

Because of that, you can't think last minute about what you want to post on your account. That's because you want the quality of your posts to be high.

Houses and water in Amsterdam

When you plan in advance you can make sure what you are posting is suitable for your account. That's why it is great to build up a buffer of content, such that you don't run out of it.

And if you see you are running out of high-quality content, you have enough time to make new content!

Also, planning ahead is important if you want a consistent feed. This is something I already talked about in this article.

You can't have a consistent feed if you don't know what your feed will look like in the future. You need a way to see your feed in advance before you post it to Instagram.

There is great software that can help you do that. For example, Later is a great option. Another option is Tailwind.

Build Your Brand

Another important thing when you want to become a travel influencer is to build your brand.

Rather than seeing your Instagram page as only a place on Instagram, you should consider it as a business.

You create something that others want to see and you can earn money with it. This makes it a business, so think of it as such!

A good thing to do is to create your own website. Here you can show how people get in touch with you and you could give information on who you are.

This is great for your followers, but also for the brands you work with.

It can be very simple, but it makes you so much more professional! So it's one of the important answers on how to become a travel influencer.

For this, it is important to get a domain name. For example, you're currently on my website. You can register a domain name at lots of companies on the internet.

What's great is that you can then also great a professional email address. For example, my email address is [email protected]. This is great if you want to work with brands.

Furthermore, you can link to your own website in your bio, which is great!

Be Yourself

Furthermore, it's very important to be yourself! Tell your followers about the things you love, and let them know you.

Happy girl in Amsterdam

Your followers will love that. Besides that, brands also like working with influencers who share their values.

If you want to know how to become a travel influencer, this is definitely important.

Keep Improving Your Photography Skills

One of the most important skills you need to have as a travel influencer is photography skills.

You need this to create good photos of the destinations that you visit.

A view of Oia, Santorini

When you want to become better each time, it is important that you keep on improving these skills.

You can do this by reflecting on the photos you take.

One way to do this is by looking at the results your photos get on Instagram. This is a way to reflect on your photos! And that works very well if you want to become a travel influencer.

Find Instagrammable Destinations

As a travel influencer, you have to great lots of travel content! For that reason, you need to go to places where you can create that.

You're going to travel, so I'm sure you'll see beautiful places to create photos and videos. But it's also convenient to find places that are photogenic before going there.

For that reason, it's great to search for pretty spots on the internet before going there. For example, you can find many Instagrammable places all around the world on my website.

Purple and pink house in London

I collect many photogenic spots to make it easier for those who like photography. So I'd definitely recommend having a look at it.

This isn't only a great way to find new places for photography. It's also very fun to go to these photogenic places! It's amazing to see all the beautiful places in a certain city or country.

For example, you'll find gorgeous viewpoints or pretty cafes. It's amazing to see all the colorful cafes in London or the gorgeous viewpoints in Santorini. This makes traveling even more fun.

Besides that, it's also fun to explore and capture places that no one knows yet. Finding hidden gems while traveling is amazing and it's fun to see for your audience!

So if you're thinking of how to become a travel influencer, this is important!

Create a Good Bio

Your bio is one of the first things people see when they check out your Instagram profile page. This makes it an important part of your page.

Together with your profile photo, it gives the first impression of your account. And it could lead people to follow or not follow you.

That's why it is important to think about what you write down in your bio.

For example, you can specify here what your Instagram page is all about. Or you can give some information about you.

Bio of a travel influencer

Also, this is a great place to show contact information for potential brands. You can place your email address here or you can write down how brands can get in touch.

Use Hashtags

Want to know more about how to become a travel influencer? Another thing you have to consider is hashtags.

Hashtags are a way to label your photos. You can add them to the caption of your photo or in the comments. But, keep in mind that you can only post 30 of them at most!

What's great about hashtags is that people can search for or even follow a hashtag.

Lake Lucerne

When they search for a hashtag, they can find top posts and the most recent posts that use that hashtag. It's here where they can find your post. As a result of this, they may follow your account.

Also, when people follow a hashtag they get top posts on their timeline, after which they can also follow you!

That's why it is important to choose the right hashtags for your posts!

Make Stories

One of the most important features of Instagram is the Instagram Stories feature. Using it is a smart move if you want to become a travel influencer!

Instagram Stories are posts that you can show on your Instagram page for 24 hours. After this time, they will disappear! People can click on your profile picture to see them.

Stories can be both photos and videos. And they are a great way to connect with your followers.

That's because they allow you to share updates with them.

Furthermore, what's great is that you can add a lot of interactive elements to stories. This allows you to even better connect with your audience as a travel influencer.

A story on Instagram of a travel influencer

For example, you can do a quiz with your followers. Or you can let people vote. Also, you can let people choose between two choices. And there are many other great things!

Furthermore, Stories are a great way to grow your following.

When people check out your Instagram profile and see a great story, they are more likely to follow you!

What's great is that you can also add a link to a Story. That way you can share other things on the internet with your followers.

But you can only do this when you already have 10,000 followers or if you have a verified account.

Make Use of Story Highlights: A Great Tip if You Wonder How to Become a Travel Influencer

As I showed in this guide before, Stories are great to use as a travel influencer. You can share beautiful photos, videos, and more with your followers!

The only disadvantage of this is that they will disappear after 24 hours. Often you don't want them to disappear and you want to share them with your followers for a longer time!

What's great is that Instagram has a feature for this. These are Instagram Stories Highlights. Unlike Stories, Stories Highlights have a permanent place on your Instagram profile!

Stories Highlights on Instagram of a travel influencer

You can choose Stories that you can add to a Stories Highlight. They appear as small circles at the top of your profile!

You can organize them as you can choose which Stories to add to which Stories Highlights.

For example, you can make a Stories Highlight with pictures of New York City or Paris.

Also, you can add a custom image to each Stories Highlight. That way you can better work on your brand.

You can make custom images that fit your brand well! For example, you can choose a font and colors that match other aspects of your brand! Creating Stories Highlights is great for becoming a travel influencer.

Make Instagram Guides

A rather new feature on Instagram is Instagram Guides . If you want to know how to become a travel influencer, I'd recommend using Instagram Guides too.

The concept of Instagram Guides is that you can share Instagram posts with text. It's a great way to give your followers more information!

Instagram Guides of a travel influencer

There are 3 types of guides.

Places Guides allow you to share certain places in the world.

If you do that, a tappable element of all places you add appear.

This is great because you can share information about the places you visited! For a travel influencer, that's perfect.

With Product Guides, you can list products. Furthermore, with Posts Guides, you can do anything else.

Creating Guides is a great way to make your Instagram page more interesting. It's fun for your consisting followers, as it's extra content.

But it's also a great way to grow your following. Those who have a look at your profile might follow you because of the Guides you wrote!

You can create Guides about many things. For example, you can create a Guide about pretty places in a certain city. But you can also create a Guide in which you give travel tips.

Instagram Guides are perfect if you like being creative!

Stick to a Consistent Posting Schedule

Another important thing to do is to stick to a consistent posting schedule.

Thus, posting every day, every two days, or any other regular timing is a good idea.

Doing this will help you grow your amount of followers on Instagram. If you have a consistent posting frequency, more people will see your profile.

Sunny day in Santorini

And if more people see your profile and you do everything else on this list, they will likely follow you.

Also, your existing followers will like it more if they know when you'll post something. Because of that, the engagement on your photo will be much higher. Comments, likes, saves, it all helps you grow your account.

Another benefit of sticking to a consistent schedule is that you set a deadline for yourself. When you want to post every day, you have to produce enough posts to stick to it, which is good for your account!

If you don't have a consistent posting schedule, and you post whenever you want, you'll likely post less.

So there are all kinds of benefits to having a consistent posting schedule. That's why I definitely recommend doing so!

Choose a Good Profile Picture

Having a good profile photo is also important if you want to know how to become a travel influencer.

Your profile photo is always one of the first things people see of you. Whether they have a look at your profile or see one of your photos, they see the profile photo.

For example, if someone has a look at your profile, they will see your profile picture at the top of the page! For that reason, it's very important for the first impression people get of you.

Besides that, your profile photo is not only a photo people will see first, but it's also a photo they will always see.

Whether your posting a photo, create a story, post Reels, or do something else, it's visible!

That's also why it's important to have a good one.

So how do you decide which photo you use as your profile picture?

I'd recommend choosing a photo that shows your face. Also, I'd recommend choosing a photo that shows that you're a travel content creator. For example, choose a photo of yourself in front of a beautiful view!

Get a Page With a Lot To Do and To See

If you're wondering how to become a travel influencer, this is also important. It's best to get a page with lots of things to do and to see!

So instead of only posting photos, post photos, Reels, stories, and more! You can also post several photos in one post so people can swipe.

It's important that your Instagram page is a fun place to spend some time. If you do that, people will more likely follow your travel page.

I already mentioned Guides, Reels, and Stories. And it will help you grow your following if you create many kinds of content.

Also, if you post Stories, make sure every now and then people can vote or ask a question. If you do that, there are things to do on your page which make it way more fun for your audience!

Moreover, it's not only more fun to have a look on your page, but more people will like it too!

For example, those who love photos can have a look at your photos. And those who prefer videos can see your videos. Furthermore, people who like reading can read your guides.

Many more people will love your page if there's a lot to see!

How to Become a Travel Influencer That Gets Paid

So now you know the most important things about how to become a travel influencer. Once you're a travel influencer, it's time to get paid!

Below, you can find information on how to become a paid travel influencer.

I'll first tell you some of the possible collaborations. After that, you can read which brands work with influencers. Furthermore, I'll let you know how to get in touch with brands. After that, I'll give you some other tips!

Cafe in Paris

The Possible Collaborations

Here are some examples of collaborations with brands! These are ways to become a travel influencer that gets paid.

Paid In-Feed Posts

The first way to make money as a travel influencer is through in-feed posts.

In-feed posts are the posts that appear in your feed. They take a permanent spot on your Instagram profile.

Also, when you post this kind of content, all your followers will see it on their timeline.

An example of an in-feed post is you holding a product of a brand. Or, as a travel influencer, you can take a photo at a hotel and show how beautiful it looks!

When posting a paid in-feed, it is normal to tag the brand's Instagram account in your photos. That way your followers know which brand you promote.

It is important that you specify your paid in-feed posts are ads. In many countries, the law requires this.

For example, you could use a hashtag that shows this when posting a paid in-feed post. Also, you can use Instagram's paid promotion tools.

Paid Stories

Another way to make money as a travel influencer is through paid Instagram Stories.

As I already said in this guide, Stories are a great way to have interaction with your audience. And that's something brands value a lot!

Through video stories, you can showcase a brand's product or you can show something else!

What's great is that this type of promotion can be different from what you usually post. It doesn't need to fit in your existing consistent feed.

This gives you and the brand a lot of flexibility in working together.

Product Photography and Videography

Want to know more about how to become a travel influencer that gets paid? You can also make money as a travel influencer through product photography. And you can make product videography as well.

For this, you make content for brands that you don't post on your own Instagram account. You take photos and videos that the brands can use themselves.

Brands that you work with like your content, and want that type of content for their own page. This is the perfect way to do that!

Social Media Management

This last way to get paid as a travel influencer is for when you are a travel influencer for a longer time.

Many brands struggle with their social media. They might need someone that can make their Instagram profile pages better.

You could do this for them.

Once you are an established influencer you have a lot of experience with social media.

This experience makes it easy to manage the social media accounts of brands.

The extent of this social media management for brands can differ a lot. You could help them set up everything or you could help them with their posting strategy.

But you could also manage their whole social media account!

What Kind of Brands Work With Travel Influencers

As a travel influencer, there are many brands that you can work with. First, you can work with all kinds of travel brands. For example, you can collaborate with tourism boards, train companies, hotels, and more!

But there is much more! Besides brands related to travel, there are many other brands that want to work with you.

Even though you want to become a travel influencer, that doesn't mean you can only work with travel brands!

Your audience likes to travel, but they will definitely have other interests too. Furthermore, it depends on your niche as well.

For example, many travel influencers work with clothing brands. That's because clothes can play a large role in their travel content.

The possibilities are endless. Other examples are laptop brands, soda brands, apps, jewelry brands, and much more! These are only a few examples of all kinds of companies that travel influencers can work with.

How to Get in Touch With Brands

When you want to work with brands you first have to get in touch with them. There are three main ways to do so!

Send Emails

One of the ways to get in touch with brands is by sending them an email.

You can approach companies through email by sending them a proposal.

In this, you can tell about your rate and what you can offer for that.

Influencer Networks

Influencer Networks are a way for brands and travel influencers to connect.

You can make an account here and brands can get in touch with you if they see a fit.

This is a very easy way to get in touch with brands.

A Brand May Approach You

Often a brand approaches you to work together and you don't have to do anything.

This is the easiest way to get in touch with them, which is great!

Other Tips on How To Become a Travel Influencer That Gets Paid

Here are some other tips if you want to get paid as a travel influencer. With this, you can get even better results.

Get a Media Kit

A media kit is a convenient thing to have as a travel influencer. With it, you can show brands a summary of your brand. In your media kit, brands can find a lot of information about you.

For example, you can add here any brands you already worked with and your niche. Also, you can add the services you offer!

Get a Portfolio

A portfolio is a place where you can showcase your previous work. This allows brands to see what they get when they work with you.

You can include your portfolio in your media kit. Or you can create a separate portfolio!

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Home Blog The Ultimate Travel Influencer Guide for 2024

The Ultimate Travel Influencer Guide for 2024

Alright, so we’ve had a busy 2023—with businesses and travel life getting back on track after the whole Covid experience. Now as we enter 2024, it’s time to turn up the heat.

Let’s make 2024 the most successful year yet!

We have seen the travel industry picking up pretty well around the world. It’s almost like everyone is playing catch-up with all the lost revenue as a result of businesses taking a hit during lockdown periods.

There are still some countries that are taking extra precautions and being a little tighter with restrictions (though most have eased up) as we still have COVID-19 mutations continually entering our air space.

However, influencer marketing has grown bigger than ever. Many fresh influencer faces have joined the scene—turning to social media channels like TikTok and Instagram during the quarantine months.

Travel companies are out, stronger than ever, searching for their perfect influencers to market their products, services, and brands.

So our goal with this guide is to help you become the most kickass travel influencer of 2024. Are you up for it?

Who are we?

We are Afluencer . We bring all categories of brands and influencers together through our very own influencer marketing platform.

Oh, and if you haven’t heard yet – we have recently launched our super awesome Afluencer app . We invite both brands and influencers to sign up with us so you can start promoting yourself, your brand, products, and services. You can also use our nifty app to search for influencers or brands and create or join Collabs. There’s just so much going on in our app and we are continually adding more goodies to it!

So don’t miss out!

The Afluencer app is exactly what you need for influencer marketing success in 2024!

Now back to the headliner of the show.

2024 Ultimate Travel Influencer Guide

Here’s what you will find in our 2024 Ultimate Travel Influencer Guide:

  • How to be a Travel Influencer
  • How Much Do Travel Influencers Earn
  • 9 Types of Travel Influencers

10 Inspiring Travel Influencers to Follow

  • 5 Travel Brands that Work with Influencers

Click on any of the sections mentioned above to easily navigate through the guide.

Whether you’re a seasoned influencer or still in your infancy stage , this in-depth guide to becoming a travel influencer will UP your game.

By the time you’re done reading our influencer guide, you should have a better understanding of:

  • How to become a successful travel influencer.
  • How much you could potentially make if you follow your travel influencer dream?
  • The different categories of travel influencers and which one suits you best.
  • The way other successful travel influencers carry out their marketing campaigns.
  • The types of brands dominating the travel industry that you can collaborate with.

We have quite a few things to cover in this exclusive travel influencer handbook we’ve created for you. So let’s dig straight into it.

How to be a Travel Influencer in 2024

Travel Influencer | Ocean Scene Photography

The first thing you need to understand in this guide is what it means to be a travel influencer. Know about the meaning of travel influencers and what they do.

Not everyone who travels is an influencer. Travel influencers are people who have the power to influence travel-related decisions. You can create a niche by building your online presence and convincing others that you have the skills and abilities to judge hotels, airlines, etc.

This can be done by creating social media profiles on platforms like YouTube, Instagram, Facebook, etc. Other than this, you can also build your website or blog.

This is important if you want to be a travel influencer because a lot of companies require that you have a website or social media handle or both to become a travel influencer. Hence, put effort into building a presence.

What Kind of Posts Can I Share?

Luxury First Class Travel Seating

As an influencer, you can share everything from reviews to general vlogs to overviews to typical travel guides.

The main idea is to get people excited enough to buy what you’re selling. For example, if you book a business class ticket, you can create a video showing all the amenities available onboard.

Those who want to travel on the same airlines can use your link to book a ticket. Similarly, if you visit a resort , you can share your holiday photos to influence people to stay at the same resort.

The images and videos need to be of high quality with clever captions to motivate users. There’s no point in posting poor-quality pictures as they will not ignite excitement among users.

Travel Influencers Wanted: Making Money As An Influencer

Coastal Sunset Photography | Travel Influencers Guide

You will need to find companies that work with travel influencers . To get you started, we have included 5 top travel brands that work with influencers later in the guide.

We have covered some of the most reliable and high-paying travel brands out there.

However, make sure to pick the one most suited to your personal brand and share links that your visitors are likely to pursue.

For example, if your audience consists of single women, then share links to resorts that are made for single women and write about activities your target audience is supposed to enjoy.

This will ensure you receive a decent amount of clicks from travel enthusiasts and ultimately, commission for your influencer efforts.

Travel Influencers Salary: How Much Do They Earn?

Travel influencers’ salary is a major topic since they are said to earn millions. While the figure might be exaggerated, there’s no denying that most successful travel influencers make a lot of money.

However, it is not exactly correct to use the term travel influencers’ salary because they usually do not earn a fixed monthly income. Their earnings largely vary depending on the number of successful hits.

All in all, the more paying visitors you have, the more money you’ll earn.

A quick guide on how Travel Influencers go about making money:

  • Referring Others: Airbnb and other such programs offer referral programs where you can earn rewards. These rewards cannot be converted into cash and can only be redeemed on selected platforms.
  • Selling Products and Services : Many travel brands work with influencers and offer generous commissions. You can earn by referring users to airline booking sites, hotel booking sites, and specific hotel sites. Other than hotel and airline booking sites, you can even work with travel insurance providers, travel loan providers, and other such companies.

Some hotels and resorts even offer free stays to influencers. However, they usually only work with influencers with a lot of followers.

Nine Types of Travel Influencers

We often talk about the best programs or the best influencers to follow , but we rarely talk about the different types of travel influencers. If you want to break the barrier and become a travel influencer, then you must know about the types you can be.

So in this section of our guide, we’re sharing with you the 9 types of travel influencers to help you with picking the one that suits you best.

Here are the types of travel influencers you can be in no favorable order:

#1 The Solo Traveler

Solo Traveler | Arrivals and Departures Display Screen

Solo travelers travel on their own. They usually post pictures and vlogs from the places they visit. Solo travel influencers typically work with all kinds of brands while pushing the idea of taking solo trips.

They generally also promote backpacking and include tips on things you can do as a solo traveler. There has been an increase of about 80 percent in the number of solo travelers in the last few years which is why solo traveler influencers are now also in demand.

#2 Traveling Couples

Traveling Couples | Bike Rides while holding hands on the Beach

Travel influencer couples are generally followed by people looking for a nice honeymoon package. They typically review places and amenities based on how suitable they are for a couple.

Couple travelers usually work with travel agencies that offer special tours for couples. They present cities and countries in a romantic light. Thanks to intimate guides by travel influencer couples, more couples are moving out of traditional cities like Paris and New York to new cities like Bali and Istanbul.

#3 Travel as a Family

Traveling Families | Father and daughter walking on the beach

Here are influencers who travel with their entire families, including children. These influencers generally target families looking for the next family vacation.

Families often have a difficult time finding a suitable destination since they have to take care of several factors. Family travel influencers help them answer this question by highlighting family-friendly vacations.

#4 LGBT Travel Influencers

LGBT Travelers | Coastal Cliffside Walks

LGBTQ travel influencers mainly cover LGBTQ-friendly destinations and resorts so that those belonging to the community can easily plan their next destination.

Their review guides typically include tips on how to carry yourself, how to approach others in the community, and how to find the right accommodation.

This is a concern for many since not all hotels and resorts welcome LGBTQ guests. LGBTQ travel influencers are working to remove the stigma and help everyone have a good time.

#5 Foodies Go Traveling

Chicken Burger, Fries and Coleslaw | Foodie Travel Influencers

These influencers bring food and travel into one to offer people tips on the best destinations to enjoy delicious food.

They generally partner with restaurants and promote different travel plans. They share pictures of great food with attractive backgrounds. Some people credit food travel influencers for making Salt Bae and Turkish ice cream (Dondurma) popular around the world.

#6 Travelers on a Budget

Camera, Printed Photos and Traveling Map

Budget travel influencers typically share tips on the cheapest destinations to visit. Some may also cover tips on how to save money when traveling abroad. They work with all kinds of companies including sites like booking.com and hotel chains.

Most travelers have limited budgets and they’re always looking for good destinations that offer a variety of things to do. Budget travel influencers generally target such people and use hashtags like #budgettravel #cheapdestinations to reach more people.

#7 Medical Travel Influencers

Doctor & Surgery Tools and Medicines | Medical Travel Influencers

Medical tourism is a fast-growing industry. People who cannot afford medical treatment in their country due to a lack of facilities or high costs often travel abroad to get the treatment done at a cheaper rate.

Until a few years ago, medical travel influencers were not very big but now with the medical tourism industry expected to hit the $179.6 billion mark by 2026, the number is starting to grow.

They work with hospitals, travel agencies, and specialty service providers. Medical tourism is popular in countries like Turkey and India and most travelers come from first-world countries like England and America.

#8 Religious Travel Influencers

Ganesh Elephant God Statues | Religious Travel Influencers

As odd as it may sound, religious travel influencers are quite in demand by people belonging to a variety of religions including Christianity, Hinduism, Buddhism, and Islam .

They usually work with governments popular with religious destinations to help bring more tourists. So these types of influencers would generally focus their content around religious landmarks and local customs.

#9 Luxury Travel

Luxury Travel Guide | Secluded Island Sky View

Luxury travel influencers typically work with five-star hotels and resorts and airline companies. They are generally the first to review a new facility and travel business class or first class.

There isn’t a very high number of these guys since very few people can afford to spend $3,000 on flight tickets and $1,000 on hotel stays. But there are still some people who are on the lookout for luxury and they will surely be interested in following you.

If you are interested in becoming an influencer then you must first decide where you want to go.

For example, if you can afford to travel first class and book expensive hotels, then you can become an influencer who creates luxury travel guides. The competition in this niche isn’t very high due to low demand. You may not have a lot of regular sales but each sale can pay you a good commission due to the high prices.

Similarly, if you love to travel with your family, then you can certainly turn it into a successful business.

Competition is stiff but the scope is there. If you play it right then you will be able to make it big in no time.

Influencers help people understand the basics of traveling. Though travel numbers are not as high as they were pre-pandemic, they are certainly on the rise. And many folks attribute this rise to the growth in travel influencers who inspire people to get back in the travel spirit.

So, who are these influencers and what do they do?

We’ve compiled a list of the most inspiring travel influencers to look out for in 2024 to go along with this guide. So get to know them a little and don’t forget to follow them on social media.

1) Murad and Nataly Osmann (@followmeto)

Murad and Nataly Osmann

With 494K followers, this Russian couple is known for their #FollowMeTo series. The images in the series consist of Nataly pulling Murad’s hand through different landscapes.

The couple has a strong reputation in the travel influencer industry. Murad Osmann, a photographer by profession, found his way into the influencer world in 2011 when one of his photos went viral on social media.

Both Nataly and Murad, have their accounts (with a huge fan following) as well.

2) Jessica Stein (@tuulavintage)

Jessica Stein | Instagram Travel Blog

Apart from running a successful clothing line and an amazing travel blog, Jessica Stein gives us mommy goals as well.

She was named one of the most influential style bloggers in 2013 by Fashionista thanks to her raw and authentic content. Her work centers around her cute daughter who was diagnosed with Mosaic Trisomy 3 (rare chromosome disorder).

The fact that she uses her blog as a platform to spread awareness for chromosome disorders and to inspire mothers from around the world makes it even more unique and intriguing. She is one of the few social media influencers who appear to be working in different niches.

3) The Bucket List Family (@thebucketlistfamily)

Bucket List Family | Instagram Travel Influencers

This family of five is a star in the travel influencer world. With a total of 1.6 million followers on Instagram and 300,000 subscribers on YouTube, these five people give us major family goals.

Thanks to their personal yet highly aesthetic content, their fan base is ever-increasing. What started as a six-month-long family adventure turned into a lifestyle for them. This led to them selling everything they owned for the sake of traveling.

4) Louis Cole (@louiscole)

Louis Cole | Adventure Travel Influencer

Known for his risk appetite, this intrepid wayfarer is always in search of things and activities that most of us are too scared to even watch.

He got his break when he posted a video of himself eating species like goldfish and scorpions. His unmatched willingness to try new things and constant positivity give his blog a unique aura. It is safe to say that Louis Cole is not like all the other travel influencers.

Cole, through his work, is trying to inspire social change. Earlier this year, he ended his typical vlog series to focus on his organization ‘The Social Club’ which supports struggling influencers along with working on social projects.

5) Jennifer Tuffen (@izkiz)

Social Media Travel Influencers | Jennifer Tuffen

Jennifer is a passionate photographer and a curious traveler. Born in England, and raised in Amsterdam, our influencer started her career as a photographer and soon found her true calling.

Her interest in traveling was piqued as she attended international schools and developed friendships with people from around the world. Apart from being a full-time blogger and photographer, she is also the developer of a photo-editing application.

6) Melissa Hie (@girlatworld)

Melissa Hie | Food and Travel Blogger

Melissa Hie’s spontaneity is what sets her apart from other travel influencers around the world.

Back in 2014, she decided to move to Singapore without any planning and any foes to rely on. This sparked the traveler inside her and she started her blog which soon caught the attention of other travelers.

Her Instagram page is a perfect blend of a food blog and a travel blog, making it stand out among the lot.

7) Keira Rumble (@krumble)

Keira Rumble | Travel Influencer Promoting Holistic Wellbeing

On top of being one of the most amazing travel influencers, Keira is a nutritionist who promotes holistic well-being.

Apart from inspiring people to travel the world, she also works on helping her followers develop a knack for living a healthy lifestyle. Her blog is the perfect blend of both things which makes us realize that both lifestyles can go hand in hand.

She shares recipes for healthy food alternatives on her blog and also owns a natural snack line (Krumbled Foods).

 8) Tara Whiteman (@taramilktea)

Sydney-based Creative Travel Influencer | Tara Whiteman

Tara is a Sydney-based travel influencer and has one of the most aesthetic Instagram feeds ever. She has a thing for colors and tries to visit the brightest and most alluring places around the world.

Tara Whiteman is an inspiration to many, the way she balances her work life and her digital space is commendable. Her work involves working with several clients from around the world.

9) Jack Morris (@jackmorris)

Jack Morris | Photography Influencer

Jack Morris is another photographer who loves to travel. Known for his remarkable photography skills, Jack captures natural wonders and different cultures showing their unique aspects.

Based on his vast traveling experience, we can safely say he has traveled to every corner of the Earth.

His girlfriend, Lauren, is also a famous travel blogger and together the couple plans to travel around the world exploring everything new and old. They have scored several partnerships with brands like Airbnb and Royal Caribbean.

10) Chris Burkard (@chrisburkard)

Chris Burkard | Photographer for Top Brands and Celebrities

Last but not least is this self-taught photographer. He has been sharing his travel experiences with the world for a while now. One of the reasons for his increasing fan base is his work as a photographer. Chris has worked with many brands and celebrities including Justin Bieber.

His Instagram is loaded with adventures from far places which reveals that he has a liking for cold, snowy, and hilly areas.

He has also authored several books including “ The Boy Who Spoke to the Earth ”, making him a master of many trades.

You will notice that almost all these travel influencers work in specific niches and bring an amalgamation of two talents. Some are photographers who like to travel, some are parents who travel to educate people, and some are entrepreneurs who make money to travel.

We already talked about the nine types of travel influencers earlier. So you should now have a better idea of what may work for you. Hey, you can even start making money by being an Airbnb influencer ! ( Psst… you can also read more about Airbnb if you follow through the guide to the section on travel brands that work with influencers ).

Well, these ten individuals have proven that you can be a travel influencer while continuing to do what you do.

5 Travel Brands That Work With Influencers

The average person spends about $1,200 per year on vacation. This presents influencers with a huge opportunity as most people search for online guides before they choose a travel destination. About 89% of people trust online reviews .

This is why companies are willing to work with travel influencer networks to generate buzz about their products and services. In the past, we have also seen governments join hands with influencers to generate curiosity.

The Dubai government, for example, was in the news for hiring celebrities to bring more tourists to the city.

So, which programs are best for travel influencers?

There are tons of travel brands looking to collaborate with influencers. But we’re not going to just stuff this travel handbook with a tiresome list. Instead, we’ve gone with 5 of the best travel brands you can collaborate with in the year 2024.

So let’s take a look at what we’ve arranged for you in this last section of our Ultimate Travel Influencer Guide.

1) Booking.com

Booking.com signage on building

Booking.com is one of the biggest travel brands that work with influencers. It works with all kinds of travel influencers, whether they have a website or not. Yes, you can join the platform even if you only have a social media page and no website.

It works with travel agencies and apps as well. The signup process is easy and they approve most requests. You only need to have a travel-related business.

The minimum payout is just $100 payable via PayPal. The program is available internationally and pays up to 40 percent commission, based on the number of bookings per month.

We also loved how easy it is to integrate on a WP blog thanks to the presence of an official plugin from Booking.com. However, you may have to wait for up to 60 days to receive a commission.

Check out a more in-depth Afluencer review of the Booking.com influencer program .

Top Travel Brands Looking for Influencers | Agoda

Agoda is one of the most popular and trusted travel brands that work with influencers. It pays a high commission – up to 60 percent. It welcomes influencers from all around the world but you must have a website or blog. However, it does not necessarily have to be a travel site.

The minimum payout is only $200, however, it pays via direct bank transfer which may not be suitable for all users. Also, the sign-up process may take up to 72 days as they manually scan applications.

Its promotional tools are easy to integrate and offer some cool features including data feeds, search boxes, and text links. Moreover, you can increase revenue by using hotel power ads.

3) Skyscanner

Skyscanner Logo | Brands That Work with Influencers

Skyscanner is known to compare available deals and present you with the most affordable option. You can use the desktop version or try your hands on the mobile app that’s quite easy to use. In addition to airline tickets, the website also lets you book cars and hotels.

It’s a great tool for influencers, including users who are not tech-savvy. You can use one of the many available travel widgets to integrate it. Moreover, you can even use Skyscanner API to create your search feature so that users can perform searches on your platform.

It offers several partnership tools through partners like Commission Junction and Awin. There’s a 50% commission model which makes it a good option if you want to earn some serious cash.

4) Trip Advisor

Trip Advisor | Travel Guides and Reviews

Trip Advisor goes beyond booking hotels as it offers more including travel packages. It allows you to source content from the official site and links your visitors back to it by using your tracking link.

The platform follows a monthly payout system with a tiered commission structure. While it offers special tourist packages, hotel bookings pay the most – up to 50 percent commission.

In addition to this, it also offers incentive programs to selected users. Thanks to a huge number of properties on the platform, you will never run out of options.

The affiliate program is available via Commission Junction.

Stylish Modern Home | Airbnb

Airbnb is different from other platforms discussed above as it offers a referral program which is unlike affiliate programs.

The difference is that the amount you earn is known as ‘points’ and can only be used on the same platform and cannot be encashed. Hence, it’s suitable for individuals who travel a lot.

You can earn up to $72 per referral with a cap of $5,000 per account.

You will get a referral link that you can share to earn credit. The good thing about Airbnb is that it enjoys a good reputation and is known to be reliable. Plus, users are motivated to click on referrals because Airbnb also offers credits to them.

Here’s an Afluencer special on how to become an Airbnb influencer.

So if you have any kind of travel guide website, then you had best join these influencer platforms today to start earning good money. Travel is by far one of the highest-paying niches out there. And there are certainly plenty of travel brands that are looking to work with influencers.

Concluding The Ultimate Travel Influencer Guide of 2024

Now that you know how to be a travel influencer, we hope you will find it easier to make a mark in the industry. We suggest that you concentrate on one specific niche and build an audience so you can get good results.

Remember that it will be a while before you’ll begin to make a decent amount of money. Or any money at all until you get your foundation firmly laid out. In fact, most big brands will not work with influencers with fewer than a thousand followers. So start by building your brand image and then find the right platform to work with.

If you’re struggling to get started as a travel influencer even after reading our 2024 ultimate guide, then you can always reach out to us. We make it our business to bring brands and influencers together. So let us guide you through your beginning days as a travel influencer. We will help you reach out to brands, or better yet—brands may very well reach out to you!

So what are you waiting for? SIGN UP with Afluencer today and begin your journey to becoming the best travel influencer out there! And for those of you wanting to know how to become an influencer in other fields—we can help you out with that too.

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Ultimate Guide to Become a Travel Influencer Successfully

become a travel influencer

Welcome to the ultimate guide on how to become a successful travel influencer . If you have ever dreamed of exploring the world, inspiring others, and partnering with travel brands, this guide is for you. In this article, I will share valuable tips and resources to help you kick-start your journey as a travel influencer.

As the travel industry continues to thrive, there are abundant opportunities for aspiring travel influencers. By leveraging your passion for travel and utilizing social media platforms, you can create a successful career as a travel influencer. With the right strategies and collaborations, you can turn your wanderlust into a lucrative profession.

guide on how to become a successful travel influencer

In this guide, we will explore various aspects of becoming a travel influencer, including how to build your online presence, strategies for branding yourself, potential earnings, different types of travel influencers, and inspiring travel influencers to follow. Whether you’re a solo traveler, a couple, or a family, there is a niche for everyone in the world of travel influencing.

So, let’s dive into the world of travel influencing and uncover the secrets to becoming a successful travel influencer. Get ready to embark on an exciting journey filled with adventure, inspiration, and endless possibilities!

How to Be a Travel Influencer

Becoming a travel influencer requires strategic planning and a strong online presence. To start your journey to becoming a successful travel influencer, follow these essential travel influencer strategies:

  • Choose your social media platforms: Select the platforms that align with your target audience and content style. Instagram, YouTube, and Facebook are popular choices for showcasing travel experiences.
  • Create high-quality content: Share visually stunning photos and videos of your travels. Use professional equipment and editing tools to enhance the visual appeal of your content.
  • Engage with your audience: Respond to comments, DMs, and emails from your followers. Building genuine connections with your audience will help foster loyalty and attract collaborations.
  • Find your niche: Specialize in a specific travel niche to differentiate yourself from other influencers. Whether it’s adventure travel, luxury vacations, or budget-friendly trips, focusing on a niche allows you to target a specific audience.
  • Build your brand: Develop a consistent brand voice and aesthetic across all your social media platforms. This will help you establish a recognizable brand identity and attract collaborations with travel brands.
  • Collaborate with other influencers: Partnering with other influencers in the travel industry can help expand your reach and expose your content to new audiences. Look for opportunities to collaborate on joint projects or guest post on each other’s platforms.

Remember, becoming a travel influencer takes time and effort. It’s important to stay consistent, authentic, and true to your passion for travel. With dedication and the right strategies, you can build a successful career as a travel influencer.

How to Be a Travel Influencer

Table: Essential Strategies to Become a Travel Influencer

How much do travel influencers earn.

One of the exciting aspects of being a travel influencer is the potential for earning a substantial income. Travel influencers have various avenues to monetize their platforms and collaborations. Here are some of the main ways travel influencers earn money:

Affiliate Marketing

Many travel influencers participate in referral programs, such as Airbnb, where they receive a commission for each booking made through their unique referral link. This allows influencers to earn passive income based on their followers’ travel bookings.

Brand Collaborations

Travel influencers often partner with travel brands to promote their products or services . These collaborations can involve sponsored trips, hotel stays, or experiences in exchange for content creation and promotion. Travel influencers can negotiate compensation packages that include both monetary compensation and free travel experiences.

Sponsored Content

In addition to brand collaborations, travel influencers also have the opportunity to create sponsored content for travel-related companies. This can include sponsored blog posts, social media posts, or videos. Influencers are compensated for featuring the brand or product in their content.

The earnings of travel influencers vary significantly based on factors such as their follower count, engagement rate, and the success of their collaborations. Established influencers with a large and engaged audience have the potential to earn a substantial income through these monetization channels.

It’s important to note that becoming a successful travel influencer requires hard work, consistency, and building a genuine connection with your audience. By providing valuable travel content and strategically partnering with brands, travel influencers can enjoy both the financial rewards and the fulfillment of inspiring others to explore the world.

How Much Do Travel Influencers Earn

Becoming an Influential Travel Blogger

Do you have a passion for travel and a desire to share your experiences with others? Becoming a travel blogger is a great way to turn your wanderlust into a thriving career . By creating engaging content, building a strong online presence, and connecting with your audience, you can grow your travel influencer following and become a trusted source of inspiration and advice for fellow travelers.

To become an influential travel blogger, it’s important to find your niche. Identify what sets you apart from other travel bloggers and focus on creating content that resonates with your target audience. Whether it’s adventure travel, luxury getaways, or budget-friendly trips, specializing in a specific area will help you establish yourself as an expert in that field.

Another key factor in growing your travel influencer following is consistency. Regularly posting high-quality content on your blog and social media channels will keep your audience engaged and attract new followers. Use compelling visuals, captivating storytelling, and informative captions to inspire and educate your audience about different destinations and travel experiences.

Table: Key Strategies for Growing Your Travel Influencer Following

By implementing these strategies and consistently delivering valuable content, you can become an influential travel blogger and grow your travel influencer following. Remember to stay true to your unique perspective, provide authentic recommendations, and always prioritize the needs and interests of your audience.

travel blogger

10 Inspiring Travel Influencers to Follow

If you’re looking for travel influencers who have achieved success in their careers, these individuals are worth following. Their journeys provide valuable insights and inspiration for aspiring travel influencers. From breathtaking photography to informative travel guides, these influencers have mastered the art of captivating their audience.

Kate McCulley

Kate McCulley, known as @adventurouskate , is a solo female travel influencer who has been to over 70 countries. Her blog and social media accounts are filled with stunning visuals and personal stories that resonate with her followers.

Kiersten Rich

Kiersten Rich, also known as @theblondeabroad , is a popular travel influencer and blogger. With a focus on female empowerment and solo travel, she shares her travel influencer tips and guides to help fellow female travelers explore the world confidently.

Matthew Karsten

Matthew Karsten, the man behind @expertvagabond , is an adventure travel influencer known for his daring escapades. From hiking through remote jungles to diving into crystal-clear waters, his content inspires others to step out of their comfort zones and explore the unknown.

These are just a few of the many travel influencers out there who have made a name for themselves. Following their journeys will not only ignite your wanderlust but also provide you with valuable insights and tips on how to succeed as a travel influencer.

Starting a travel influencer career requires strategic planning and a passion for travel. By implementing growth hacks and adopting an effective social media strategy , aspiring travel influencers can navigate their way to success.

The Key to Success: Authenticity and Dedication

Authenticity is crucial in the world of travel influencing. Followers are drawn to genuine experiences and recommendations. It’s important to stay true to yourself and share your unique perspective. Dedication is also essential, as building a successful travel influencer career takes time, effort, and perseverance.

Travel Influencer Growth Hacks: Building a Strong Online Presence

To stand out as a travel influencer, it’s important to build a strong online presence. This includes creating high-quality content that showcases your adventures, engaging with your audience through comments and messages, and consistently posting on social media platforms. Collaborating with other influencers, sharing valuable travel tips, and participating in travel-related events can also help boost your visibility.

Social Media Strategy: Reaching a Wider Audience

Utilizing a strategic social media strategy is key to reaching a wider audience. Identify the platforms that resonate most with your target audience, such as Instagram, TikTok, or YouTube, and tailor your content accordingly. Utilize hashtags, engage with followers, and consider partnering with travel brands to increase your exposure.

Starting a travel influencer career may seem challenging, but with dedication, authenticity, and the right strategies, it is possible to achieve your dream. Follow the steps outlined in this guide, leverage growth hacks, and craft a strong social media strategy to embark on your journey as a successful travel influencer.

How do I become a travel influencer?

To become a travel influencer , you need to build an online presence through social media channels like YouTube, Instagram, and Facebook. Creating high-quality content and engaging captions can help attract collaborations with travel brands. Finding a niche and focusing on a specific target audience is also important to build a relatable following. Building a website or blog can enhance your credibility as a travel influencer.

How much can travel influencers earn?

Travel influencers have the potential to earn substantial income through various avenues. Referral programs, such as Airbnb, offer rewards for recommending their services. Working with travel brands and promoting their products or services can also generate commissions. Some influencers receive free stays at hotels and resorts in exchange for promotion. The earnings of travel influencers vary based on their follower count and successful collaborations.

What are the different types of travel influencers?

There are several types of travel influencers, each catering to a specific audience. Solo travelers share their experiences and tips for traveling alone. Couple travel influencers focus on romantic destinations and couple-friendly activities. Family travel influencers provide recommendations for family-friendly vacations . LGBTQ travel influencers highlight LGBTQ-friendly destinations and accommodations. Food and travel influencers combine food experiences with travel recommendations. Budget travel influencers offer tips for affordable travel. Medical travel influencers focus on medical tourism. Adventure travel influencers share thrilling travel experiences. Eco-conscious travel influencers promote sustainable and responsible travel practices.

Who are some inspiring travel influencers to follow?

Some notable travel influencers include @adventurouskate, @theblondeabroad, @expertvagabond, @glographics, @hey_ciara, @doyoutravel, @nastasiaspassport, @travel_inhershoes, @jongosselin1, and @theplanetd. Following their journeys can provide valuable insights and inspiration for aspiring travel influencers.

What does it take to become a successful travel influencer?

Becoming a travel influencer requires dedication, authenticity, and strategic planning. Building a strong online presence, finding a niche, collaborating with travel brands, and engaging with followers are essential for growth. Utilizing social media platforms like Instagram, TikTok, and YouTube can help reach a wider audience. With perseverance and the right strategies, anyone can achieve their dream of becoming a travel influencer.

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Sophia Johnson

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Luxury Travel Magazine

8 Tips to Become a Travel Influencer on Instagram

  • July 15, 2022

8 Tips to Become a Travel Influencer on Instagram

A decade ago, social media introduced us to a variety of occupations that we would never have considered. Because of the allure of these online platforms, people have begun not just to pursue their passions, but also to make money from them.

The term "social media influencer" was coined, and several sorts of influencers emerged. Every beat has influencers all over the place, from fashion to food. In fact, we were quickly introduced to 'travel influencers,' who not only go places but also inspire others to love, explore, and observe the world.

In fact, 'how to become a travel blogger' was one of the most popular Google searches and that is what we are going to talk about today. So hop on as we share with you 8 tips to become a travel influencer on Instagram.

1. Find Your Niche

Posting photographs and videos on Instagram will not make an account a successful travel handle for any travel influencer . A person must identify his or her specialty and research the subject they wish to influence. Picking a certain travel specialty will help a person gain authority on the subject, and by including their personal flair in the content, they may set themselves apart from the competition.

Even if you think you've found your specialty (travel material on Instagram, for example), the truth is more complicated. For example, you may become more than simply a guy or girl with an Instagram travel blog; you can also become someone who goes on adventures to different destinations and tries out different traveling jobs.

Everyone can discuss local cuisine, major architectural landmarks, and tourist attractions; therefore, you must provide something truly distinctive to your audience.

You can also concentrate on specific parts of travel, such as backpacking, luxury travel, urban adventures, and so on. The interesting area is couple travel: most Instagram influencers travel alone, but having someone by your side allows you to accomplish so much more!

2. Create Unique Content

Without a doubt, the most crucial aspect of your Instagram presence is the content. People come for your material, but they stay for your personality. As a result, our content guidelines are straightforward:

  • Always strive for the finest possible quality in the photos and videos you share on Instagram. People say they want to see actual photographs, which is accurate, but they prefer to view a polished, color-corrected version of reality created with a photo editing application. Do not let them down.
  • Make a decision about your personal style and stick to it. Select a color palette, favorite positions, and so on. People prefer aesthetically beautiful Instagram pages, and it makes them pleased to see some pattern in your postings! It's true!
  • Add a lot of videos to your page instead of just images and tales. People want to hear your voice and feel your emotions, so get creative with vlog content ideas and start making the best Instagram vacation video.

Making absolutely stunning content is a certain method to obtain Instagram fame and start earning money for your efforts.

3. Get Your Audience Involved

In addition to producing high-quality material, you must do so in a manner that will satisfy both you and your audience. Make them feel as if their opinions are important to you, and only develop content that is worth sharing and beneficial to your audience.

Engage with your audience, get their feedback on your present or prospective destinations, and visit them whenever they want. It might be a whole new and thrilling experience for you, with completely unexpected outcomes. And the individuals who requested you to go will most likely be twice as interested in reading or watching your account of the trip.

4. Carefully Consider Your Monetization Solution Earlier

People admire influencers who have strong beliefs and never contradict them. Make it clear from the outset if you believe you will never allow paid Instagram posts due to personal preferences or simply because you don't want your followers to assume your opinion can be purchased.

You can earn money in other ways while blogging. You can, for example, build a Patreon page with unique content or monetize a YouTube page.

Don't get us wrong: sponsored posts aren't necessarily terrible. We are ecstatic that businesses acknowledge that influencers have a valuable voice and that if they recommend something, they should be compensated for it. But, as we all know, the world is a strange place, and some individuals just find that if they don't create sponsored posts, they will be trusted more, which is OK as long as everyone is satisfied.

5. Do Collaborations

Collaborations here don't just refer to the ones that travel influencers do on Instagram; they also refer to people building networks outside of the platform. It's also about connecting with other travel influencers and collaborating on new material.

This allows you to build your audience, followers, and conversions by focusing on a common topic that they have all learned about. This can also help you gain more Instagram followers , if you don’t have that many followers you can also buy some on MegaFamous .

6. Use Hashtags

Travel influencers who want to build a travel Instagram account should understand the use of hashtags. Hashtags are used to bring people together on Instagram, and travel influencers should take advantage of this by hashtagging their business. Many consumers can find information uploaded by travel influencers by using a certain hashtag. This attracts them to the postings, and they begin to follow them.

7. Show Some BTS Videos

Another skill that a travel influencer might develop over time is how to make films with ease. How much influence can a well-shot video have if images can express so much without uttering a word?

Not only can you build an IGTV on Instagram, but there's also a new function called Reels that allows you to generate short films. With Instagram's capabilities, it's simple to add extra effects to your content. Adding the correct kind of music to the mix only adds to the appeal of travel content.

8. Take Advantage Of Instagram Stories

Instagram stories are the most popular feature on the platform. Regrettably, not everyone has yet grasped its significance. This is a fantastic feature. Make use of the platform's preview feature, which allows you to show a preview of a post to individuals for a few seconds, causing them to see it and eventually follow you.

Final Thoughts

In 2022, becoming a travel influencer will be a difficult task. A new Instagram influencer should move mountains to become a household brand in the industry, as there are many fantastic content creators on the network.

Many people desire to turn their passion for travel into a full-time profession. Of course, it's a fantasy, but in order to make it a reality, one must first learn what works and what doesn't on Instagram. Traveling is fantastic, and if you have a passion for it, we are confident that you can become the industry's next big name.

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How to Become a Successful Luxury Travel Influencer: Step-by-Step Guidance

Learn how to become a luxury travel influencer and live a glamorous lifestyle while earning potential income. Discover the allure of being a luxury travel influencer and find practical tips on creating high-quality content, growing an engaged audience, and collaborating with brands.

Travel influencing has become a rising trend in the digital era, with individuals showcasing their luxurious adventures and inspiring others to explore the world. Being a luxury travel influencer offers a unique lifestyle filled with glamour, sponsored trips, and various income streams. In this guide, we will provide you with step-by-step guidance on how to become a successful luxury travel influencer and build your personal brand within the industry.

The Allure of Being a Luxury Travel Influencer

Becoming a luxury travel influencer comes with a multitude of benefits and opportunities. Let’s explore some of the key allure:

Glamorous Lifestyle

As a luxury travel influencer, you’ll have the chance to experience the most extravagant destinations, stay at lavish hotels, dine at renowned restaurants, and indulge in unique experiences. Your life will be filled with luxury and opulence, capturing the envy of your followers.

Sponsored Trips

One of the major perks of being a luxury travel influencer is the opportunity to go on sponsored trips. Brands and tourism boards often collaborate with influencers to promote their destinations, accommodations, and services. This means you can enjoy all-expenses-paid trips to incredible locations, making your dream vacations a reality.

Potential Income Streams

Beyond the glamorous experiences, luxury travel influencing can also provide various income streams. You can monetize your influence through brand partnerships, sponsored content, affiliate marketing, and even creating your own products or services. With dedication and a solid strategy, you can turn your passion for travel into a profitable career.

Finding Your Niche in Luxury Travel

Before diving into the world of luxury travel influencing, it’s crucial to find your niche within the industry. This will help you stand out from the crowd and attract a dedicated audience. Here are some steps to help you identify your niche:

Define Your Interests and Expertise

Start by identifying your passions and interests within luxury travel. Do you love exploring exotic beach destinations? Are you fascinated by historical landmarks and cultural experiences? Understanding what excites you will help you create authentic and engaging content that resonates with your audience.

Research the Market

Conduct thorough research on existing luxury travel influencers and their niches. Look for gaps in the market where you can bring a fresh perspective or specialize in an area that hasn’t been fully explored. This will help you carve out your own space and differentiate yourself from competitors.

Identify Your Unique Selling Point

What makes you unique? Determine what sets you apart from other luxury travel influencers. It could be your photography skills, storytelling ability, insider knowledge, or even a specific demographic you cater to. Highlighting your unique selling point will make it easier to attract a loyal and engaged audience.

Creating High-Quality Content

High-quality content is the foundation of any successful luxury travel influencer. Here are some tips to ensure your content stands out:

Stunning Visuals

Invest in a high-quality camera or smartphone with excellent photo capabilities. Capture breathtaking landscapes, architectural marvels, and alluring details to captivate your audience. Experiment with different angles, lighting, and composition to create visually appealing images.

Capturing the Essence of Luxury Travel

Engaging Storytelling

A great luxury travel influencer not only showcases beautiful destinations but also tells compelling stories. Share your personal experiences, highlight unique aspects of each location, and provide valuable insights and tips. Take your audience on a journey through your words, allowing them to immerse themselves in the destinations you visit.

Growing an Organic and Engaged Audience

Building an organic and engaged audience is essential for your success as a luxury travel influencer. Here are some strategies to grow your following:

Social Media Platforms

Focus on platforms that align with your target audience and offer the best opportunities for visual storytelling. Instagram and YouTube are popular choices for luxury travel influencers due to their emphasis on visuals and video content. Create captivating posts, utilize relevant hashtags, engage with your audience, and collaborate with other influencers to expand your reach.

Consistency and Quality

Consistency is key in building an engaged audience. Develop a posting schedule and stick to it. Aim to deliver high-quality content consistently, ensuring that each post adds value to your audience’s travel aspirations. Remember, quality always triumphs over quantity.

Engagement and Interaction

Interact with your followers regularly by responding to comments, answering questions, and acknowledging their support. Show genuine interest in your audience and build meaningful connections. Engaging with your followers will foster loyalty and attract new followers through word-of-mouth recommendations.

Networking, Brand Collaborations, and Authenticity

Networking and collaborating with brands are crucial steps in becoming a successful luxury travel influencer. Here’s how to do it:

Networking with Other Influencers

Connect with other luxury travel influencers in your niche to exchange ideas, share tips, and collaborate on projects. Attend industry events, join online communities, and engage with influencers on social media. Building relationships with fellow influencers can lead to guest appearances on their channels, cross-promotions, and valuable introductions to brands.

Collaborating with Brands

Approach luxury travel brands that align with your niche and target audience. Craft compelling pitches that highlight the value you can provide as an influencer. Showcase your previous work, engagement metrics, and unique selling point. Remember to focus on building long-term partnerships rather than one-off collaborations to establish yourself as a reliable and trusted influencer.

Maintaining Authenticity

Authenticity is the key to gaining trust and maintaining a loyal audience. Be transparent about sponsored content and only partner with brands that you genuinely believe in. Your audience will appreciate your honesty and be more likely to engage with your recommendations. Authenticity also means staying true to your unique style and voice, avoiding the temptation to mimic other influencers.

Becoming a successful luxury travel influencer requires dedication, creativity, and strategic planning. Find your niche within luxury travel, create high-quality content that captivates your audience, and grow an engaged following through social media platforms. Network with other influencers and collaborate with brands while maintaining authenticity and trust with your audience. With these steps, you’ll be well on your way to living a glamorous lifestyle as a luxury travel influencer.

For more resources and guidance on becoming a luxury travel influencer, visit trvlldrs.com .

1. How many followers do I need to become a luxury travel influencer?

There’s no specific number of followers required to become a luxury travel influencer. Focus on building an engaged audience that resonates with your content, regardless of the size. Brands often value quality over quantity when choosing influencers to collaborate with.

2. How can I monetize my influence as a luxury travel influencer?

There are various ways to monetize your influence, including brand partnerships, sponsored content, affiliate marketing, and creating your own products or services. Explore different income streams and find what works best for you.

3. How important is it to have a personal brand as a luxury travel influencer?

A strong personal brand is essential for standing out in the saturated influencer market. Define your unique selling point, showcase your expertise, and consistently deliver high-quality content to establish yourself as a trusted luxury travel influencer.

4. Can I become a luxury travel influencer without traveling to expensive destinations?

Absolutely! While luxury travel influencers often feature extravagant destinations, you can still create captivating content by highlighting luxurious aspects within your own location or showcasing affordable luxury options. The key is to provide value and inspiration to your audience.

5. How long does it take to become a successful luxury travel influencer?

Building a successful career as a luxury travel influencer takes time and dedication. It’s important to focus on creating high-quality content, growing an engaged audience, and building relationships with brands. With consistent effort and a solid strategy, you can start seeing results within a year or two.

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The Partying Traveler

Survival of the littest.

how to become a luxury travel influencer

How To Become A Travel Influencer: A Detailed Guide

Part of me hates that I am about to write this but here we go, y’all! Long before the term influencer was ever coined, I got my start in the social media marketing game. Back then, we had no idea what to call ourselves. On Twitter, where I started out, we threw around the terms publisher , social media marketer , and twitter-preneur . Thankfully, the term twitter-preneur never made a real splash. The term influencer definitely sounds a bit sleeker and more glamorous. Unfortunately, these days, the term  influencer has gained somewhat of a negative connotation.

Nowadays, when you hear someone use the word influencer, you may think of a snobby, self-obsessed airhead who gets by on freebies and booty pics. The ease of sharing everything online has led to an over-saturation of people who call themselves influencers. A lot of people associate negative things with influencers, and it’s fair. Some people who managed to amass large followings have done so in less than reputable ways. Cheap marketing stunts, attention-seeking YouTubers, endless booty pics… Yeah, it’s fair.

But let’s get one thing straight. Everyone is different. The world of social media and influencer marketing is a massive industry and one that is growing by the minute. The Internet has changed the marketing landscape forever. It is unfair to generalize an entire industry of mostly quiet, humble, and hard-working people. Most of us are regular people who simply jumped at an opportunity to live a different lifestyle and chase a unique career path.

Like I say in my Average Person’s Guide to Becoming a Travel Influencer , I was just a regular dude with a passion for adventure who successfully turned that into a career. I fund my travels using my travels, and it’s honestly easier than most people think. I did all of this on my own, without spending a dime on advertising and learning everything as I went. It’s a long journey, but with the tips you’ll find here and in my 54-page travel influencer handbook , I hope that journey is a hell of a lot easier for you than it was for me.

The Average Person's Guide To Becoming A Travel Influencer

The Average Person’s Guide To Becoming A Travel Influencer

Here it is, y’all. I’ve compressed nearly ten years of experience in social media marketing into one 54-page guidebook. Social media has allowed me to live a life I could have only dreamed of, and this ebook includes all of my best actionable advice on making a living online and seeing the world. I was just an average dude with a phone camera and a desire to see …

Seriously, it wasn’t easy getting here. Discrediting all influencers as lazy do-nothings is a silly mindset, because honestly, we do it all. We have to be photographers, writers, web developers, graphic designers, marketing firms, project managers, and so on. People also don’t take into account the amount of work that most of us put in in order to reap the benefits of our hard work. Most of the negative stigma is unjustified. Most .

Trust me, I have met some awful influencers that have made me want to quit social media forever. I know where that stereotype comes from. I went to a beach clean-up once in Bali. If you are familiar with Bali’s overwhelming influencer culture… Let’s just say that I should have known that there would be more drone photoshoots than actual cleaning up. Like come on, y’all. I just wanted to pick up some trash.

On the flip side, I have met some incredible influencers who live their lives to the fullest long before they even think about what will constitute a good Instagram picture. I consider myself to fall in the latter. Or at least I desperately hope I do.

This brings me to my first and most important point. It sounds corny as all hell but hey.

Be Yourself.

The worst thing about influencer culture is how fake it can be. Photoshopped pictures, photoshopped humans, exaggerated stories, hell, completely fabricated stories, etc. Even the real and untouched pictures often don’t tell the entire story. Whenever I’m traveling and stumble into a popular Instagram location, it baffles me just how many people wait in line to strike a pose for three seconds just so they can post a pic showing them having more fun than they are actually having in real life.

My first rule of being a social media influencer is simple. Don’t be fake. It is better for all of us that way, especially you.

Some people put up a faux persona on social media to portray a seemingly better, more luxurious lifestyle than they actually live. If you can’t afford to go on luxury vacations all the time, then building your entire online persona over the three weeks of vacation you get a year isn’t the smartest thing to do. And that doesn’t just go for travel. If you brand yourself as a restaurateur but can’t afford to eat out all that often, it’s not going to work out. If you post booty pics and talk about booty gains nonstop but photoshop all of your pics, a lot of people are going to be very confused when you don’t live up to who you are.

Don’t be fake.

Stick to what you are capable of .

Along the same lines, don’t set the bar so high that you can’t actually deliver. It’s easy to start out as a travel blogger when you have a backlog of amazing travel pics saved up from when you studied abroad. Once you start running out of content because you don’t actually travel that much, it becomes a problem. It’s not hopeless to start a travel page if you can’t travel full-time. Most travel influencers have regular jobs. From retail workers to cashiers to Lyft drivers, most of us hustle behind the scenes. If you want to start a travel page, absolutely go for it. Just be realistic.

Take me for example. I love to travel and I love to have a good time. I also can’t afford 5-star resorts and bottle service at the clubs. Yes, at first I thought it might be sexier and more exciting to portray myself as a world-traveling, wealthy badass who lives a glamorous lifestyle. I quickly realized that that was not me. What I lack in wealth and fame, I make up for in snark and authenticity.

how to become a luxury travel influencer

Instead of trying to portray a lavish lifestyle that I couldn’t possibly maintain, I decided to focus on things that were within my realm of expertise and capabilities. Mainly, the ins and outs of backpacker lifestyle , targeted towards solo travelers, youth travelers, and budget travelers. Through that, I grew an audience of like-minded adventurers. My audience might be completely different had I gone another route but I’m more than happy with the community I’ve become a part of today.

Be who you are and let your personality shine. Your Instagram pictures might woo potential followers but you need to deliver the knockout punch through your personality. Everyone is witty, clever, and charismatic in their own ways. Just find what works for you and roll with it. Captions and Instagram stories are a great way to let your audience get to know you beyond just the highlights of your life. It is also much easier to do this day-in and day-out without losing interest if your job is literally just being yourself. It only starts taking effort when you have to force yourself to be something that you’re not.

Figure Out Your Audience

Who is it exactly that you want to appeal to? Since this is a travel blog and my audience is mainly travelers, then you know the answer for me. You stumbled onto this blog because I knew my audience. I knew what information they wanted and which platforms they would use to find it. Y’all are the people that immediately whip out Google as soon as they need to know something. Backpackers, solo travelers, uni holidayers, gap year kids, and so on.

And I’m writing this for you, knowing that you want something quick and easily digestible. You don’t want walls of information textbook-style otherwise you would be in your local Barnes and Nobles scoping out the latest issue of Frommer’s or Lonely Planet.

Figure out who exactly you want to appeal to and why exactly they would want to follow you. What do you offer that other travel bloggers can’t? When I got started, there were no other travel bloggers out there that gave as much attention and focus to the social side of traveling like I did. I’m out here answering the hard-hitting questions like “ how can I get cocaine in Colombia ” or “ is it advisable to pull an all-nighter at a rave in an abandoned swimming pool right before you go on a multi-day trek up one of the most grueling volcanoes in the Americas ?”

For travel bloggers, don’t regurgitate the same old stuff that everyone else has been posting. If you write a blog about ten things to do in Paris, prepare for literally no one to ever read it because every travel blogger has been there, done that. For a popular destination like that, you are going to want to be specific and original. For example, for a blog like mine, it could be something like “ seven nightclubs in Paris to hit up on a Thursday .” Think about the niche of your blog and work with it. Feel free to write about anything and everything you want. Just know that SEO-wise, generic blog posts will get eaten up unless they are truly something special.

For Instagrammers, oh boy. There is a lot to cover. I will cover it briefly on here, but if you want the full spiel, you’ll want to check out my intensive travel influencer handbook . Although Instagram is ever-changing, the principles still remain (mostly) the same.

Long story short, find your niche, target your audience, and perfect your profile. It’s all in the profile. You get maybe five seconds of someone’s time for them to decide whether or not they want to follow you. A name like @thepartyingtraveler stands out immediately. A bio filled to the brim with puns and one-liners gives off the vibe that I ain’t your typical wanderlusty twenty-something travel chick. Pictures? Knock ’em out of the park .

how to become a luxury travel influencer

Actually, I’ve kind of backtracked on the importance of pictures. I used to think pictures were the most crucial part of gaining Instagram followers but if you could see how awful my pictures were even just a year ago, you would wonder how I had any followers at all.

Actually, you can see how terrible they are. Those over-saturated abominations are still all on my profile. But underneath those abominations? A mixture of witty captions, memorable anecdotes, and honest experiences. My Instagram identity overruled the flaws I had elsewhere. People forgave my mediocre photography because I was someone they could relate to and someone they could trust when it came to travel advice and genuine experiences.

Build Your Audience

I know what you’re saying. No shit, Eli. Isn’t having an audience what being an influencer is all about? Well… Yes and no. You can’t be an influencer if you have no one to influence. But also, being an influencer does not require you to have millions of followers.

I’ve only got about 50,000 followers on my Instagram . In the grand scheme of things, that is a tiny fraction of what the big shots pull. However, being among the biggest in my niche is more valuable than having a million followers as one of thousands in your niche. I remember meeting a guy who ran a hookah page that had about 1,500 followers. With that, he was getting deals for way more than I was getting at the time. On the other hand, I could get paid more than someone with five million followers whose only talent is sticking their butt out next to a container of whey protein. It is not just about followers.

Having a highly-engaged and loyal audience who cares about what you have to say is much more important than having a ton of followers who wouldn’t even notice if you stopped posting. I may not have the biggest follower-base but having a smaller audience that you have genuine relationships with are, again, much more important.

This is way easier said than done. The best advice I can give you is to take it slow and set attainable goals at first. The reason most people want to become influencers in the first place is because it gives them more freedom and seems like a lot more fun than a typical 9 to 5 job. Keep that in mind. Have fun with it first and celebrate each small victory. Use social media as a platform to make friends and the rest will follow.

For concrete and actionable tips on building an audience that you can start on literally right now, I cover everything from Instagram to Pinterest to Tik Tok on my just-published influencer handbook . Seriously, check it out. There’s some good shit in there.

Learn How To Market Yourself

Okay great. Now you’ve got Instagram followers. When does the being rich and famous stuff start? Do you just wait for brands to reach out to you? Do you just hope for businesses to start noticing you?

Eh. With the over-saturation of the influencer market and a few rotten apples making a bad name for the rest of influencers, you have to be much more proactive now. Most of the time, you will have to be the hunter. The best deals will not just magically appear in front of you. At the start of your influencer journey, you will personally have to seek them out and hunt them down. It is not always easy but your future self will thank you later.

Take for example, one of my favorite projects I have ever done. I was in South Africa at a bit of a crossroads. I had a flight out already booked but I had a gut feeling that I wasn’t quite ready to leave yet. I decided to miss my flight and wing it in South Africa for as long as I could. No itinerary, no plans, and no idea what I was doing. I checked my emails the night of my flight and saw that Baz Bus had replied to an inquiry I sent a few days prior. It was about an overland tour through Africa that I had considered as a possible option for a route to take if I decided to stay. They told me that tour was actually ran by a separate company and they would pass along my proposal, but that in the meantime, they would love to work with me in South Africa. They would not have had noticed me otherwise had I not shot my shot a few days earlier.

Consider it like this. Everything you do now, all of the hard work that you put in, and the hours of grit and grind and hustle that seems to lead nowhere… That’s what gets you places. The results may not happen for a while. This goes for everything you’re doing. You might write a killer blog post that gets no views. You might send out twenty marketing pitches and not get a single response back. Shit, this goes for everything. You can hit the gym every day for a month and not see results for weeks afterwards.

Trust the grind and stay true to the process. Once the results start pouring in, it’s like a Christmas present from your past self to your future self. I couldn’t describe my happiness when I got that email from Baz Bus. I trusted the universe and the universe delivered. But it wasn’t from luck or sheer chance. If I had not reached out and detailed my pitch, then I would have never received that gift from the universe. Everything that happens to you is because of something that you did in the past. Hustle, yo.

Tangible Things You Need To Market Yourself

Aside from your character and work ethic, there are a few tangible ways you can market yourself. I talk about all of them in my newly-released influencer handbook, but I’ll cover some of the important ones here. at the very least, you are going to want a press kit, a portfolio of previous work, and some testimonials.

This is pretty much something that you send out to companies that you work with or make publicly available for brands that are seeking you out. It showcases who you are and what you can do. It’s almost like an online resume that you have all of the freedom in the world to individualize to yourself. Here is mine , although it is constantly evolving as I grow, learn, and add projects under my belt.

Portfolio of Previous Work

Get together things that you have done in the past and have them readily available and easily accessible for people wanting to know more about what you can do. Even if you are just starting out, find anything you can that shows off your talents. Your best pictures, your best blog posts, your engagement statistics, whatever.

Testimonials

This isn’t important to start off with but you should definitely have a plan to eventually use a few of these to market yourself. After every project, ask them what they thought and if it would be okay to grab a quote from them about your collaboration or project. I do this all the time regardless, just to make sure that the client is happy, and if they aren’t, what I can do to improve and how to bridge the gap between expectations and reality.

Once you’ve got all of this together, figure out what type of companies fit well with your audience and niche. You should already have an idea by the time you’re finished with your media kit. As a travel influencer, you have a wide variety of options. Hotels, hostels, tour companies, apparel, and many more can fit easily with a travel influencer. I’ve stumbled into other influencer communities and it can be vastly different. Like who knew baby food and trash cans and toothpaste needed influencers to market for them? Stick to what your audience likes and what can fit organically with your brand.

Prepare for a lot of rejection.

A lot of people are going to say no when you first start reaching out.

Take the time to adjust every pitch individually. There is no one-size-fits-all approach to sealing the deal with a brand or business. Sending out a generic email with just your media kit attached is a surefire way of getting your pitch ignored. Even something as simple as showing that you did the research to find out the name of the company’s marketing director can go a long way. It shows that you are willing to truly dedicate yourself to a project instead of simply copy and pasting a pitch and spraying wildly to hundreds of companies.

The more effort you put into each individual pitch, the less rejections you will get and the more success you will find.

how to become a luxury travel influencer

Build Relationships With Companies and Businesses

Once you find work with a brand, don’t just approach it with the mindset to get it done and cash out. I have worked on the influencer outreach side of things before and was shocked at how many influencers lacked business savvy and etiquette. Every person, brand, and business that you communicate with is a potential bridge to new opportunities. Even if you have no interest in the project, approach each negotiation with the mindset that it may spark a relationship that pays off in the future.

How To Reach Out To Brands and Businesses

Be real. Be respectful. Be relentless.

Be honest with what you can do for the company. Don’t make promises that you can’t keep because that will reflect poorly on you. There will be the occasional time when a brand puts out a casting call for influencer opportunities but in most situations, you are the one asking for the opportunity. It is your duty to not only grab their attention but to completely turn their heads and seal the deal. In short, you are the one that needs to sell yourself and try to convince the company to meet you halfway.

Be Respectful.

Be humble and respectful. A lot of companies are going to say no. Don’t make a fool of yourself by taking rejection poorly. Understand that not everyone is looking to work with influencers all the time. Many brands and businesses still don’t realize the value of influencer marketing. Take it on the chin and move on. There are plenty of other companies out there that would love to benefit from what you bring to the table.

Be Relentless.

After every rejection, take a look at your pitch and think about how you can improve. Nitpick every detail. Make minor tweaks. Make complete overhauls. You grow and learn through every rejection. Every failure comes with a learning opportunity. Use those learning opportunities to put out the best version of yourself and your services as possible.

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Put Your Best Effort Into Every Project

When you finally get those deals to come in, over-deliver every time. When you work on a project with someone, go above and beyond. If you put your best work forward every time, then your work will only get better from there. If they want you to do an Instagram post and it doesn’t go as well as planned, make up for it and show your willingness to improve. Show that you truly care about every project that you work on. I pride myself on the fact that every single company that I have worked with has let me know that they would like to work with me on future projects.

I did one social media campaign with a travel app that initially consisted of a blog post and an Instagram post. Rather than just post it and be done with it, I followed up the campaign immediately with charts, analyses, and a write-up with advice on how they could approach future campaigns with other influencers.

Less than a month later, I was called back to be their community manager. That eventually evolved into bigger roles within the company. A one-time social media campaign turned into fifteen months consistent monthly pay. As an influencer just starting out, getting consistent paychecks are the hardest part. Some months you can make five figures or more. Most months you’d be happy if you broke four figures. It becomes a lot easier to keep a few long-term clients than to go through the process of reaching out to new companies over and over and over again.

You can learn to live with rejection but take care of those that give you a chance. Show them how much you appreciate that chance and don’t waste it. Same goes for other projects that I’ve worked on. With Find Your PACK, I started out as a participant in Bali. The CEO took note of how I was what she called, “the ideal influencer.” I was invited to Cape Town at a discounted rate in exchange for handling their social media for the month. Immediately after, I was asked to return to Bali as the trip photographer for six weeks. I had only just gotten my first camera four months before the trip actually began, but I beat out other much more qualified candidates because my work ethic, reliability, and dedication to the projects made up for my shortcomings.

Don’t waste a single opportunity to show yourself off.

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Live The Flippin’ Dream

It’s a grind. Not many people are willing to put in the time and work. Not many people are willing to keep working even when there are no results in sight. I got my start in social media in November 2011. I made my first sale in June 2013, a whopping $90 payoff after a year and a half. Later that summer, I got my social media accounts hacked and had to start entirely from scratch. In September 2013, I interviewed for a job at Domino’s as a delivery driver. I turned it down, and to this day, it remains the only job I was ever accepted for. In October 2013, I created my first website as a platform for others in social media marketing to earn money. A few months later, my company earned $90,000 in revenue in a single month. A few months later, the volatile industry changed yet again and I was never able to repeat that success, for now.

The last eight years have been ups and downs with little consistency. The industries will change and opportunities will come and go but hard work will always stay relevant. I could have quit when I saw no results for the first two years. I could have quit when my social media accounts got hacked. I could have quit when the opportunity of a stable income arose. I could have quit over and over and over again through dozens and dozens of career-changing and industry-changing blows. But when you are passionate enough about turning a dream into reality, you don’t quit.

nusa lembongan blue lagoon

This guide barely begins to scratch the surface. You will undoubtedly learn much more on your own as you figure out what works for you and what doesn’t. No two people are ever going to have the same path in life, so always do what you think works best for you. Everyone is bound to make mistakes and suffer through minor and major setbacks. It’s about pushing through and adapting to those setbacks.

Hopefully this guide gives you an idea of what it takes to truly follow your dreams and live without boundaries. I see people charging $50-100 for guides like this, or even thousands of dollars for one-on-one individualized help sessions. I kind of get it. There’s no price one can put on living a fulfilled life. But, still, that’s quite steep isn’t it?

If you found this guide helpful, I’ve just published my first e-book dedicated entirely to becoming a travel influencer. Entitled “ The Average Person’s Guide To Becoming A Travel Influencer “, it includes 54 pages of my best insider tips and secrets on how I turned a passion for adventure into a full-blown career. Transform your life, yo.

And hit that follow button on Instagram .

If this post helped you out, show some love and support for the blog and help keep my adventures going by buying me a beer ! My adventures are entirely self-funded, so any show of support is greatly appreciated, and allows me to keep writing helpful travel guides and creating travel content to help you all travel the world on a budget.

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41 thoughts on “ how to become a travel influencer: a detailed guide ”.

Great list of tips and your media kit looks fantastic! Thanks for sharing this.

Great post! I’m still learning how to market myself and get more traffic :). Thanks for sharing

Thanks for sharing and providing all these tips! I’m definitely considering becoming a travel influencer more these days!

Definitely the best advice I’ve read on travel influencers. I just started my blog after having very little knowledge on anything blog related. It’s actually a lot of work but I am doing it for fun and enjoying it. Not sure if I will ever take it anywhere further than just traveling and fun blogging but I’m keeping your tips in mind! Thanks for sharing.

This is a well written post and so detail. It also help to motivate and inspired others. Never give up is the key.

This is really a blue print of how to become an influencer!!! Super super love it. What an amazing experience you have, wow.

I am so loving this guide! I’ve always wanted to travel and share everything to everyone!

Excellent tips on how to become an influencer. As you mentioned, sometimes there are fabricated or exaggerated stories and photoshopped pictures. Interesting that you find people waiting in line to strike a pose for three seconds to post a pic on Instagram .

Some great tips here, especially on building lasting relationship with other brands and businesses.

Thats a nice guide. Love every detail you’ve explained. Also, it’s about alot of blogger discipline! It is so important to maintain a blogging routine.

I love how you mentioned to overdeliver. It’s hard sometimes when you aren’t inspired to create the content you want when working with brands, but it’s definitely important to put your best foot forward to make it happen in the future.

I am so glad I have found this article.This post is perfect for anyone who wants to travel and wants to be an influencer. I loved the part where you warned about being fake. I think so many people online put up fake personas. Instead they should just be genuine and true. Overall these are some really good tips.

I agree that you have to be realistic. My job doesn’t allow travel much because the salary is low (I teach), but I do what I can, when I can. 🙂

I’ve once been a victim of fake photos and boy… It was disappointing! I stumbled upon an Instagram account with heavily edited pictures of a beach. I went to the beach and it was… Let’s just say I nearly cried!! I PM’d the ‘influencer’ and ended up getting blocked. Hahaha! Yeah yeah, I can be confrontational if I NEED to. But I agree about not being fake because being an influencer, you’re using your platform to promote something but not LEAD ON people. And I agree with building relationships with brands and companies.

This is a really great guide. I think being authentic is the most important thing you can do. I need to work more on reaching out to brands/sponsors because I have a pretty niche audience. This guide will help so many!

I’m happy to read this as I am getting frustrated with my photos! I enjoyed reading it and learning your journey! You’re a. Inspiration to us new bloggers! Thanks for sharing and letting us know with your journey!

So fun to hear of your journey! These tips are so great! Thank you for sharing with us!

this is sound words of advice ! being yourself is so important – we are all diffrent – lets embrace it and never try and be someone else – as it can be tiring x kind regards Pati Robins

Thanks for sharing these useful tips. It will be useful to travel influencers. Maintaining a friendly, flexible and professional approach is very important in the journey of the influencer.

Traveling is so incredibly fun and if you can make money doing it, even better! Great post and tips for those looking to become a travel influencer!

This is a great guide, and being a traveler influencer is the best kind of job to have! Awesome tips and keep up the amazing work! -Sondra Barker @cuisineandtravel.com

These are great points. Blogging is both a science and an art. SEO is the key to being discovered and increases your chances of building an audience (Science). Keeping that audience engaged is where your unique voice and great pictures are important (Art).

Great article. This is a topic I know I need to learn more about and start building into my work flow and you really helped me understand some good ways to get started. Thank you.

Fantastic tips on how to make it happen while globetrotting… travel is top of my TO DO list this year, love the inspiration.

What a great guide! So much of life is about building relationships, whether in our personal life, in business, with businesses, or with an audience. Really enjoyed your tips.

This was really helpful and detailed, thank you 🙂 I’ve just started with my blog, who knows if it will go anywhere – but it’s worth trying!

I think the best advice you’ve given is to be yourself. I see so many people faking it these days (and have even heard about people hiring models to pose for their travel pics) but when I look through my Instagram, I want to see the real, not the fake. Who wants to see a glamorous version of something and then land up at that place to be disappointed? However, it still is not easy to build an audience. I agree with having more qualitative audience in your niche than having quantity, but it’s still not an easy game!

Those who are serious for this fast game will do all the nitty-gritty and legwork of being a travel influencer and not just cutting things short. We all need to undergo to the process in order to be stronger and stays on our path to excellence.

Great tips! Especially today where most people want to be an influencer and the truth is it’s not easy and will never be. Thanks for sharing this.

Inspiring. Keep grinding and learning and you’ll eventually make it. Just what I needed to keep pushing today. Send me your paypal.me link (I don’t have Venmo) and I’ll send you 5$ for a beer 😉

You can not say that you have not made a really detailed and very sincere guide. Normally those who are and are at your levels do not tend to share their “trade secrets”.

I have to say this is really helpful post that i will come back to digest slow and take notes. I’m finding that doing what makes me happy even if it doesn’t get many likes keeps me going. Thank you for this article, i need to know how to market my blog and get brand to work with.

This is so true for any kind of influencer. Some great reminders to keep in mind as you continue to build an audience.

Great tips for those looking to monetize their traveling experiences! It’s such an exciting venture!

You are such an inspiration with your travel journey and reading how you do it is great for me, so thank you for the tips and how tos and what to expect

Thank you for this post! It is simply the best guide/lesson of how to work as a neat influencer (not only travel influencer) out there!

Thank you for taking the time to write this and share. I am currently realizing that, that little thought in the back of my head for the past year or so I would like to become a reality. So I am jumping into this world with very little insight. And also trying to explain to my husband why I want to pursue this path. This guide was exactly what I needed to read at this moment in time. I really do appreciate the time it took you to write this out. Cheers!

I dream of becoming a travel influencer some day. Right now is not a good time, because of some health issues in the family, but hopefully, we get to rid ourselves of this chronic illness (or at least get better) so we can go traveling again. Thanks for your tips. This is going to be a big help should I decide to go for that dream.

Great post! I love being able to travel and write about it. A lot of it is much and having great connections too. One trip leads to another.

These are all such excellent tips and yes to being yourself and learning how to build a loyal and authentic following

Love reading your posts! Great content, so informative and so glad you didnt quit!

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Unlock Your Potential: How to Become a Successful Travel Influencer

A successful travel influencer is someone who has built a strong social media presence by creating high-quality content that showcases their travel experiences.

a traveler walking with a map

Travel influencers are modern-day digital nomads, and their job is to inspire wanderlust in others. These influencers use their social media accounts and blogs to share their travel experiences, promote products and services, and even get free trips from brands. But becoming a successful travel influencer isn’t easy. It takes hard work, dedication, and a lot of time to build a successful travel influencer brand. In this blog post, we’ll explore the ins and outs of becoming a successful travel influencer, including what it takes to build a successful brand, how to monetize your influence, and tips for engaging with your followers.

What is a Travel Influencer?

A travel influencer is someone who uses their social media accounts and blogs to inspire people to travel and explore the world. Travel influencers typically share their own experiences and personal tips, promote products and services related to travel, and even get free trips, experiences, or products from brands as part of a sponsored collaboration. They can be a solo traveler, a couple, or even a family, and their content typically focuses on travel destinations, food, culture, and lifestyle.

Travel influencers have become increasingly popular in recent years, as people are looking for ways to escape their everyday lives and explore the world. With so many people now relying on social media for inspiration, it’s no wonder why more and more people are turning to travel influencers for advice on where to go and what to do.

The Best Part of Being a Travel Influencer

Becoming a travel influencer can be extremely rewarding – both financially and emotionally. Not only can you get free trips and experiences, but you’ll also get to meet and connect with people from all over the world, and be a part of something bigger than yourself. Plus, you can work from anywhere in the world, and make money while doing something that you love.

A day hike above Manang Valley in Nepal used to acclimatise to the altitude before embarking on a few further daysof the hike.

How to Become a Successful Travel Influencer

Becoming a successful travel influencer is a highly sought-after career, and many people dream of traveling the world while getting paid for it. However, it takes a lot of hard work and dedication to become a successful travel influencer.

Here are some steps to help you become a successful travel influencer:

Choose your niche: The first step in becoming a successful travel influencer is to identify your niche. Do you want to focus on luxury travel, backpacking, or adventure travel? Identifying your niche will help you to target a specific audience and build a loyal following.

Build your social media presence: Social media is the platform where you will be showcasing your travel experiences, so it's crucial to build a strong social media presence. Choose the platforms that resonate with your niche, such as Instagram, YouTube, or TikTok.

Create high-quality content: High-quality content is the key to success as a travel influencer. Ensure that your content is visually appealing, informative, and engaging. You can use a combination of photos, videos, and written content to showcase your travel experiences.

Engage with your audience: Engaging with your audience is vital to building a loyal following. Respond to comments and messages, ask for feedback, and create content that resonates with your audience.

Collaborate with other influencers and brands: Collaborating with other influencers and brands can help to increase your reach and credibility. Reach out to other influencers and brands in your niche and propose collaborations.

Monetize your platform: To become a successful travel influencer, you need to monetize your platform. You can earn money through sponsorships, partnerships, affiliate marketing, and selling your products.

Stay consistent and committed: Consistency and commitment are the keys to success as a travel influencer. Post regularly, engage with your audience, and continuously improve your content.

"Tips for Becoming a Successful Travel Influencer"

Choose your niche.

Build a strong social media presence.

Create high-quality content.

Engage with your audience.

Collaborate with other influencers and brands.

Monetize your platform.

Stay consistent and committed.

People Group Silhouette Sunset

How to Create a Successful Travel Influencer Brand

Creating a successful travel influencer brand isn’t easy, but it can be done with the right strategy. Here are some tips to help you create a successful travel influencer brand:

Focus on quality content: Quality content is the key to becoming a successful travel influencer. Make sure that your content is professional, engaging, and visually appealing.

Establish a brand identity: It’s important to establish a clear brand identity that resonates with your audience. This can include a logo, a tagline, and a consistent style for your photos and videos.

Stay consistent: Consistency is key when it comes to building a successful travel influencer brand. Make sure to post regularly and engage with your followers on a regular basis.

Be authentic: Authenticity is key when it comes to being a travel influencer. Your followers need to trust that you’re sharing honest and genuine experiences, so be sure to always be honest and transparent.

Be active: Staying active on social media is essential for growing your following. Make sure to post regularly and interact with your followers.

Strategies for Growing Your Social Media Presence

Growing your social media presence is an essential part of becoming a successful travel influencer. Here are some strategies that can help you grow your following:

Use hashtags : Hashtags are an effective way to get your content seen by more people. Use relevant and popular hashtags to help your content get seen by the right people.

Post at the right times : Timing is everything when it comes to social media. Make sure to post at the times when your followers are most active to maximize engagement.

Share user-generated content: User-generated content is a great way to get more followers and engage with your current followers. Share content from your followers to show them that you appreciate their support.

Collaborate with other influencers: Collaborating with other influencers is a great way to get more exposure and build relationships with people in your niche.

Engage with your followers: Engaging with your followers is a great way to build relationships and get more followers. Reply to comments, like posts, and engage in conversations to show your followers that you appreciate them.

Tips for Becoming a Successful Travel Influencer

As a travel influencer, it’s important to stay motivated and focused on achieving your goals. Here are some tips to help you become a successful travel influencer:

Tips for becoming a successful travel influencer chart

Best Practices for Engaging with Your Followers

Engaging with your followers is an essential part of becoming a successful travel influencer. Here are some best practices for engaging with your followers:

Reply to comments: Reply to comments regularly to show your followers that you appreciate them.

Ask questions: Asking questions is a great way to engage with your followers and get to know them better.

Share user-generated content: Share user-generated content to show your followers that you appreciate their support.

Follow back: Following back your followers is a great way to show your appreciation and build relationships.

Respond promptly: Responding to messages and comments promptly is essential for engaging with your followers.

Courses and Resources for Travel Influencers

If you're looking for more information on becoming a successful travel influencer, there are plenty of courses and resources available. You can follow Udemy for travel influencers courses. An example course for you: How To Easily Start A Blog Today

Top 8 Travel Influencers in 2023

1. the bucket list family.

The most travel-friendly family

2. Sorelle Amore

The most free-spirited

3. Oneika the traveller

The most empowering

The most ‘Emily in Paris’

The most exciting

6. ThisWildIdea

The most blissful

7. Vagabrothers

The most fun brothers

8. Wolters World

The most brutally honest

Becoming a successful travel influencer takes hard work and dedication, but it can be extremely rewarding. With the right strategy and the right resources, you can create a successful travel influencer brand and make money while doing something you love. So if you’re ready to unlock your potential and become a successful travel influencer, now is the time to start.

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How To Become A Luxury Travel Influencer?

Do you dream of jetting off to luxurious destinations, staying in the most opulent hotels, and sharing your adventures with the world? If so, you might have what it takes to become a luxury travel influencer. In this article, we will explore the exciting world of luxury travel influencing and provide you with valuable insights on how to become a successful influencer in this niche.

Becoming a luxury travel influencer is not just about snapping envy-inducing photos and posting them on social media. It requires a combination of creativity, authenticity, and strategic planning. To make your mark in the world of luxury travel influencing, you need to create captivating content that resonates with your audience and sets you apart from the competition. From crafting compelling travel narratives to mastering the art of visual storytelling, there are several key strategies you can employ to establish yourself as a sought-after luxury travel influencer.

Embrace the wanderlust within you and embark on a journey to become a luxury travel influencer. Get ready to explore breathtaking destinations, connect with like-minded individuals, and inspire others to embark on their own luxurious adventures. In the following paragraphs, we will dive deeper into the world of luxury travel influencing and provide you with practical tips and tricks to help you kickstart your journey towards becoming a successful luxury travel influencer. So, fasten your seatbelts and let’s take off on this exciting adventure together!

  • Choose a niche within luxury travel, such as luxury hotels, destinations, or experiences.
  • Create a visually appealing and professional travel blog or social media platform.
  • Develop engaging and high-quality content, including stunning photos and informative captions.
  • Build a strong online presence by networking with fellow influencers and engaging with your audience.
  • Collaborate with luxury brands and hotels to showcase their products and services.
  • Consistently update your content and stay relevant in the luxury travel industry.

Start your journey today and become a successful luxury travel influencer!

How to Become a Luxury Travel Influencer?

**How to Become a Luxury Travel Influencer?**

Luxury travel influencers have the enviable job of exploring the world’s most luxurious destinations and sharing their experiences with their followers. If you have a passion for travel, a flair for storytelling, and a knack for creating captivating content, you too can become a luxury travel influencer. In this article, we will guide you through the steps to becoming a successful luxury travel influencer and living the glamorous life of a jetsetter.

**Building Your Personal Brand**

To become a successful luxury travel influencer, the first step is to build a strong personal brand. Your personal brand is what sets you apart from other influencers and makes you unique. Start by defining your niche within the luxury travel industry. Are you passionate about luxury resorts, high-end dining, or exclusive experiences? Identify your area of expertise and focus on creating content around that.

Once you have identified your niche, it’s time to create a visually appealing and cohesive brand aesthetic. Invest in high-quality photography equipment and learn how to capture stunning images. Develop your own editing style to give your photos a consistent look and feel. Remember, your Instagram feed is your portfolio, so make sure it reflects your personal brand and showcases your best work.

**Creating Compelling Content**

Content is king in the world of luxury travel influencing. To attract and engage your audience, you need to create compelling content that tells a story and transports them to the luxurious destinations you visit. Experiment with different types of content, such as travel guides, hotel reviews, and behind-the-scenes glimpses of your adventures. Incorporate storytelling elements into your captions to captivate your audience and make them feel like they are a part of your journey.

In addition to photos, video content is also becoming increasingly popular among luxury travel influencers. Consider creating travel vlogs or cinematic videos that showcase the beauty and luxury of the destinations you visit. Video content allows you to provide a more immersive experience for your audience and can help you stand out from the crowd.

**Building an Engaged Audience**

To become a successful luxury travel influencer, you need to build a loyal and engaged audience. Start by identifying your target audience and understanding their interests and preferences. Create content that resonates with them and provides value. Engage with your audience by responding to comments, asking for their input, and hosting giveaways or contests.

Collaborating with other influencers and brands is another effective way to grow your audience. Partner with luxury hotels, resorts, and travel companies to create sponsored content or host giveaways. Collaborations not only help you reach a wider audience but also enhance your credibility as a luxury travel influencer.

**Monetizing Your Influence**

Once you have built a strong personal brand and a sizeable following, you can start monetizing your influence. There are several ways to make money as a luxury travel influencer. Sponsored posts and collaborations with brands are a common source of income. Brands are willing to pay influencers to promote their products or services to their audience. Make sure to only collaborate with brands that align with your personal brand and values.

Another way to monetize your influence is through affiliate marketing. Recommend luxury travel products, such as luggage, travel accessories, or booking platforms, and earn a commission for every sale made through your affiliate links.

**Tips for Success**

Becoming a luxury travel influencer is no easy feat, but with dedication and hard work, you can achieve your dreams. Here are some tips to help you along the way:

1. Stay authentic: It’s important to stay true to yourself and your personal brand. Your audience follows you because they resonate with your unique voice and perspective.

2. Be consistent: Consistency is key in building a loyal audience. Post regularly and engage with your followers consistently.

3. Network with other influencers: Building relationships with other influencers in the luxury travel industry can open doors for collaborations and new opportunities.

4. Stay up to date with industry trends: The world of social media and influencer marketing is constantly evolving. Stay informed about the latest trends and adapt your strategy accordingly.

**In Conclusion**

Becoming a luxury travel influencer is an exciting and rewarding journey. By building a strong personal brand, creating compelling content, engaging with your audience, and monetizing your influence, you can turn your passion for travel into a successful career. Remember to stay authentic, be consistent, and keep up with industry trends. With perseverance and dedication, you can become a sought-after luxury travel influencer in no time.

Key Takeaways: How to Become a Luxury Travel Influencer?

  • Build a strong social media presence to showcase your luxury travel experiences.
  • Create high-quality and visually appealing content to attract followers.
  • Engage with your audience by responding to comments and messages.
  • Collaborate with brands and hotels to establish yourself as an influencer.
  • Stay consistent and authentic in your travel content to gain trust and loyalty from your followers.

Frequently Asked Questions

Question 1: what are the essential skills required to become a luxury travel influencer.

Becoming a luxury travel influencer requires a combination of various skills. Firstly, you need to have a deep passion for travel and a genuine interest in luxury experiences. Additionally, having excellent communication skills is crucial as you’ll be sharing your travel experiences through various platforms. A good eye for photography and videography is also essential to capture and showcase the beauty of luxurious destinations and accommodations.

Furthermore, it’s important to have strong networking and social media skills. Building relationships with brands, hotels, and fellow influencers will help you collaborate and gain exposure. Lastly, being adaptable and open to new experiences is vital in the ever-evolving world of luxury travel.

Question 2: How can I start building my online presence as a luxury travel influencer?

To begin building your online presence as a luxury travel influencer, start by creating a visually appealing and cohesive brand across social media platforms. Choose a captivating username and create a professional-looking profile. Share high-quality photos and engaging captions that reflect your passion for luxury travel.

Next, collaborate with other influencers and brands to expand your reach. Participate in influencer campaigns and guest post on established travel blogs to increase your visibility. Engage with your audience by responding to comments and messages, and regularly post fresh and interesting content. Remember to use relevant hashtags and post consistently to stay on top of your followers’ feeds.

Question 3: How can I monetize my luxury travel influencer status?

Once you have established yourself as a luxury travel influencer, there are several ways to monetize your status. One option is to collaborate with luxury brands and hotels for sponsored posts and partnerships. These collaborations can range from complimentary stays and experiences to paid promotions.

Another avenue for monetization is through affiliate marketing. By partnering with travel booking platforms or luxury product brands, you can earn a commission for any bookings or purchases made through your unique affiliate links. Additionally, you can offer personalized travel consulting services or create and sell your own digital products, such as e-books or online courses, sharing your expertise with aspiring luxury travelers.

Question 4: How important is it to engage with my audience as a luxury travel influencer?

Engaging with your audience is crucial as a luxury travel influencer. It helps foster a sense of community and builds trust among your followers. Responding to comments, messages, and inquiries shows that you value your audience’s input and are willing to connect with them on a personal level.

Moreover, engaging with your audience allows you to better understand their preferences and interests, enabling you to create content that resonates with them. This, in turn, increases the likelihood of your followers sharing your content and recommending you to others, ultimately expanding your reach and influence in the luxury travel sphere.

Question 5: Are there any challenges I should be prepared for as a luxury travel influencer?

While being a luxury travel influencer can be an exciting and rewarding career, it also comes with its fair share of challenges. One challenge is the constant need to stay relevant and create fresh and captivating content. The luxury travel industry is highly competitive, so it’s important to constantly innovate and offer unique perspectives to stand out.

Additionally, the nature of travel itself can be unpredictable, with delays, cancellations, and unforeseen circumstances. Being flexible and adaptable is key in such situations. Finally, building a substantial following and monetizing your influence takes time and effort, so patience and perseverance are essential virtues to navigate the challenges along the way.

HOW TO BECOME A PAID TRAVEL INFLUENCER | MAKE MONEY AND TRAVEL FOR FREE

Final Thoughts: How to Become a Luxury Travel Influencer?

So, you want to become a luxury travel influencer? Well, you’re in for an exciting journey filled with breathtaking destinations, luxurious accommodations, and unforgettable experiences. By following these tips, you’ll be well on your way to establishing yourself as a sought-after influencer in the travel industry.

First and foremost, it’s crucial to build a strong online presence. Create captivating content that showcases your unique perspective on luxury travel. Use high-quality photos and videos to transport your audience to the glamorous destinations you visit. Don’t forget to optimize your website and social media profiles with relevant keywords, making it easier for search engines to discover your content.

Next, engage with your audience on a personal level. Respond to comments, answer questions, and foster a sense of community. By building genuine connections with your followers, you’ll gain their trust and loyalty. Collaborate with other influencers and brands in the travel industry to expand your reach and attract new followers.

Remember, consistency is key. Regularly post fresh and engaging content to keep your audience coming back for more. Stay up-to-date with the latest travel trends, and be open to trying new experiences. Your willingness to explore uncharted territories will set you apart from the crowd.

In conclusion, becoming a luxury travel influencer requires dedication, creativity, and a passion for sharing the beauty of the world. By following these guidelines and infusing your unique personality into your content, you’ll be well-equipped to embark on this exciting journey. So, pack your bags, grab your camera, and get ready to inspire others with your luxurious adventures. Bon voyage!

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[2023 GUIDE] How to Start a Travel Instagram – 8 Tips from a Travel Influencer

Posted by Mick | How to Become a Digital Nomad | 0

[2023 GUIDE] How to Start a Travel Instagram – 8 Tips from a Travel Influencer

*POST SUMMARY: How do you use Instagram for travel ? Tips from a travel influencer who has worked with international tourism boards and luxury hotels – read below!

Starting a travel Instagram has opened my opportunities for travel influencers to travel the world while making money online . But the question still remains, do travel Instagram pages still make money in 2022? The answer is YES! Who would’ve thought like ten years ago that a platform like Instagram could eventually lead people to pursue their passion, such as traveling while earning a full-time income ? The content creators, who have some of the best travel pages on Instagram , generate their income mostly from tourism and brand sponsored content. Today, tourism boards hire Influencers with a trendsetting travel Instagram accounts to promote their country’s tourism spots.

According to a  National Geographic  report, travel influencers provide an incredible amount of investment when it comes to promoting tourism.  As a result, influencers with a big following and an aspirational travel Instagram pages get hired sometimes on a monthly basis, raking in full-time income while traveling the world. It’s a lifestyle that every aspiring digital nomad wants to achieve.  Considering the opportunities in the travel Instagram space, every wanderluster wants to emulate travel influencers who get to pay a lot of money and travel for free.  Unfortunately, many fail to realize that becoming an ‘influencer’ and having a trendsetting travel Instagram page takes a lot of work and requires a certain level of professionalism to turn this passion into a full-time career through Instagram. 

In this article, I will give eight simple tips to help position yourself to become a travel influencer and turn your Instagram into a full-time career. 

Table of Contents

How to Become an Influencer on Instagram? Find Your Travel Instagram Niche

how to become a luxury travel influencer

If you’ve ever wondered how to become a travel influencer , your travel Instagram needs to hone and focus on a specific niche to establish yourself as a thought leader and an authority in that subject.  Traveling is a huge niche with so many sub-niches you can focus on. The different types of travel niches are adventure travel, luxury travel, health and wellness travel, gastro tourism, themed cruises, tropical/island travel, hiking, winter destinations, and so on. Picking one (or if you can blend a couple of other sub-niches through your content), can help you establish authority over the subject.

An example of a travel Instagrammer in the adventure sub-niche would be posting content related to exploring mostly wild, outdoor, and exotic locations that requires a bit of adrenaline. The images and videos in adventure travel give a high focus on non-touristy places, destinations that are still unknown to the masses. Trolltunga, the now popular site in Norway, reported an increase in their tourism from 500 to 40,000 between 2009 and 2014. The spike in tourism credits the rise of Instagram between this period.  Another example of a sub-niche in the travel niche is luxury travel. To be regarded as a go-to influencer in this sub-niche, your travel Instagram would have to be filled with luxury travel content. Examples would be pictures or videos flying in first class, or staying in luxury hotels, or traveling in style that people aspire to achieve someday. 

Build Your Instagram Brand

how to start a travel instagram

Digital branding is key to helping your travel Instagram page stand out from the many other successful travel influencers. Many creative travel influencers have spectacular content through their stunning travel photography and inspirational videos. With the number of travel influencers out there today, you need something more than great content to stand out. With that said, digital branding gives you that extra edge to compete with other travel Instagrammers vying for travel campaigns via Instagram sponsorship .  Building a digital brand is part of a travel influencer becoming an aspiration and inspiration.

Perhaps loyalty is the most significant advantage and benefit of creating an aspiring and inspiring digital brand. When you have a loyal following, they are more likely to engage and interact with your content, which is critical if you want to grow the followers of your travel Instagram page. A way to create an inspiring and aspiring brand for your travel Instagram page is to post visually striking images or videos consistently. If your content doesn’t capture your followers’ attention, they will just scroll past your post and be buried among the rest.  Another strategy to create an Instagram brand is through your voice. Do your captions tell a meaningful story that engages your audience to think, and inspire them to join the conversation? We spend quite a lot of time ensuring that our captions on each of our posts reflect our brand and represent our voice. 

Take Great Photos

how to become an influencer on instagram

Instagram is a visual platform, so it should not be a surprise that taking great photos is a massive part of becoming a travel influencer. But don’t think you need to be a professional photographer to create visually striking imagery to inspire your followers about your travels. It’s about knowing the simple tips and tricks of creating a beautiful image and finding your style of photography. Once again, being a travel influencer doesn’t require you to invest money to study photography. However, it does require you to study the basic rules of photography and find a style that works for you. For example, every travel influencer I know is familiar with the rule of thirds, where the basic idea is NOT to place your subject and focus on the center of the image.

Another photography basics are lighting, where travel influencers mostly shoot during a specific time of day (mostly in the early morning) to have the softest lighting possible.  Apart from learning the basics of photography , many travel influencers use Presets to improve their pictures. These days, it’s pretty rare for a travel influencer not to have a preset of their own that they sell so that you can easily copy their feed. If you prefer not to spend money on presets, you can still improve your pictures by knowing some tips and tricks on how to improve  Instagram filters .  Lastly, taking exceptional photos also doesn’t mean having the fanciest and most expensive equipment. For us, we do use a professional camera that helps us create some of our best content. However, there are also moments where a picture looks just as great as using an iPhone. 

Take Great Videos

Mastering Videos is another medium that travel Instagrammers need to master. We especially like to take videos on our travels and make it a point to post on our feed. Videos allow us to capture our experience on our travels better than images can. Editing is one of the necessary skills in creating a powerful Instagram travel video. Great editing would quickly tell a story and draw your viewers to keep watching the video. Focus using some of your best shots on the first five to ten seconds of your video to ensure you captivate your audience’s attention.  Consider using video editing apps such as Adobe Premiere Pro , or edit videos directly on your phone with apps such as Videorama . Both of these editing apps are user friendly and easy to follow and master. 

After you’ve mastered the editing portion, the next step is selecting the right music that goes along well with your travel videos.  Some of the equipment to use to build our Instagram travel pages are drones, a professional camera, and an iPhone. We especially love drone shots because it allows us to capture certain angles that would otherwise be impossible. Professional cameras can capture quality videos as well and are high on the ground level. Lastly, iPhones are also excellent quality for capturing videos for stories.

Travel Instagram Stories

how to become a travel influencer

Instagram stories are, without a doubt, one of the platform’s popular outlet.  Considering that editing photos and videos take time, posting on Instagram stories about your travels allows you to give a preview of what’s to come. For us, we rarely post our content on our feed immediately following our travels. The amount of time it takes to edit a video and photograph just takes too long. 

As a result, content creators use Instagram stories to share their content immediately. The posts are typically instantaneous and don’t require editing effort. Instagram stories also allow their followers to get an instant glimpse of their travels, and allow content creators to document everything that is happening during their travels and share them with their followers. It’s fun and a great way to interact with your followers. Instagram stories are such a powerful medium to take your travel Instagram to the next level because it allows you to go off-brand. Regardless of being a travel influencer, posting content not related to travel is entirely acceptable and won’t be seen as ‘weird.’ Posting content not related to your niche allows you to show off a little bit about yourself and other things that your followers can relate to.

Use Hashtags

Travel Instagrammers who get hired for paid travel campaigns, the use of hashtags in almost always part of the deal of the job. It means that for every post we make about the travel campaign, we have to use that specific hashtag related to that campaign.  Using hashtags can make a difference in getting your content discovered and ultimately land on the explorer page. The hashtag allows Instagram to identify people who are not following you but may be interested in your topic. In other words, you could be gaining a lot more followers if you use hashtags correctly.  So use hashtags effectively, whether on your feed posts or stories, chances are your content will reach a new audience you’ve never had before! 

Collaborate with Other Travel Influencers

travel instagram niche

Part of the job of travel Instagrammers is to network off Instagram.  Not many realize that part of the hustle is to meet other travel Instagrammers and collaborate on creating content. They tend to tag each other on stories and on static posts, which creates an opportunity to be introduced to a brand new set of audiences and grow their accounts.  For us, the best part of meeting other travel Instagrammers is getting an opportunity to be invited to other travel campaigns. If a travel campaign is looking for 15 other content creators, you can potentially get an invite your new travel Instagrammer friend endorses you to be part of the campaign.  Collaborating with other travel influencers also allows you to learn from each other. There are so many creative strategies and knowledge that influencers can share with each other – from little tricks on taking pictures, or how to edit videos, or possibly learning the business side of having a travel Instagram page – networking with other influencers is a crucial part of their growth in the business. 

Starting a Travel Instagram Hub Account 

Many might be surprised to know that you can still start a travel Instagram account even if you don’t have a lot of personal travel content to post.  You might have just said ‘How?!’ Many Instagram travel pages are created to repost other travel content creators. It’s a curated travel page where they repost other travel pictures or videos while giving credit to the original poster. It’s a great strategy to build your travel content and followers in the beginning if you don’t have a lot of travel-related content to post yet.  Some of the Instagram accounts that are travel hub accounts that you should check out our @theglobewanderer , @welivetoexplore , @beautifuldestinations , and @earthpix to name a few.  The travel hub accounts mentioned amassed followers in the millions, and followed by some of the biggest names in the entertainment industry, both in the US and abroad. 

Final Word To Start Your Travel Instagram

There you have it!  Traveling while getting paid is possible with Instagram. It’s a dream that many wanderlusters aspire to have given the freedom to pursue your passion for traveling while getting paid to do it.  It’s totally doable, but it seriously takes a lot of hustle, consistency, and dedication to achieve the lifestyle of traveling the world while getting paid.  It’s also important to add that a certain level of professionalism is required to achieve success in the business. Besides creating content, travel influencers have to become business savvy and know how to pitch and negotiate when it comes to paid Instagram sponsorships – it’s all part of the game!

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how to become a luxury travel influencer

Hello there, thanks for stopping by! My name is Mick – nice to meet you here. I was born in Manila, grew up in Chicago, went to college in San Diego, and then worked for the French Government up until 2017.

Since then, I have been trotting around full-time. I’m grateful and excited to share all things travel with you, and perhaps we’ll cross paths somewhere along in our journey!

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How to Become a Travel Influencer

How to Become a Travel Influencer

Is the journey itself the destination for you? Then being a travel influencer may be a perfect career choice! Read on to find out what it takes and learn how to become a travel influencer.

karina gandola

Imagine going to different exciting places and getting perks and payouts for enjoying yourself! Sounds too good to be true, but this job does exist! We’re talking about travel influencers who belong to the global influencer industry, valued at $13.8M in 2021 alone. And these professional wanderlusters are a huge part of that market. This is no surprise considering that people today look to social media for inspiration and advice in almost every aspect of their lives, including their travel plans. 

How to Become a Travel Influencer

According to one research, 86% of people decide on their destination after seeing a post on social media. Such is the power of travel influencers to impact the travel and tourism industry. So, if your dream job is going to different places and savoring new experiences, then becoming a travel influencer may be your OTP (one true pairing). This article will let you in on what a travel influencer is and what it takes to be one.

What is a travel influencer?  

A travel influencer generates top-quality content related to travel, tourism, and culture. Using popular social media platforms like Instagram and YouTube, they typically travel and share pictures or videos of where they’ve been, what they’ve eaten, and what activities they’ve participated in while staying at their destination. Through sharing their experiences, they encourage and inspire their followers to go on their own adventures. These influencers often partner with companies involved in the travel and adventure tourism industry, such as outdoor gear and apparel businesses, hotels, restaurants, airlines, telecom—the list goes on. Some consider being a travel influencer as a full-time job, others see it as a part-time gig.

What do travel influencers do? 

Travel influencers have gained the trust of their followers because they tell their travel stories just like how they went through them. You may find many travel bloggers who aren’t afraid to share even the not-so-nice things that happen in their journeys. Followers trust influencers to tell it like it is. And this is one effective way to create a strong following.

However, hundreds of thousands of followers generally doesn’t happen overnight. You’ll want to constantly create top-notch content that social media netizens would find interesting and want to get more of. At your travel destination, take original, clear, and attention-grabbing photos or videos that can pique your audience’s curiosity. Travel influencers typically write about their experiences, too, so their followers can get a better grasp of the places visited as if they’d been there themselves.

How to Become a Travel Influencer

As you build your following, brands in the travel sector may soon find themselves reaching out to partner with you. Or you could contact them as soon as you feel confident enough about gaining a substantial number of followers. Don’t worry if they don’t run into the millions just yet. There are many successful micro-influencers with just a little over 10,000 but have built a strong connection with their internet friends and fans. Once you’ve established a partnership with a brand, you can promote and sell their products or services.

How to become a travel influencer

Where do you sign up, you ask? Here are the steps that will take you to your destination:

1. Become an expert in your field.

While you don’t need to earn a Ph.D. to become a travel influencer (although you could do that too!), you’ll need to establish credibility and carve your reputation in your chosen travel niche. Otherwise, how can you stand out from the average YouTuber or Instagrammer who just logs online and posts photos of them on vacation? Your followers are your followers for the simple reason that your content adds value to their lives. So, whether you choose to focus on national parks or vacations for risk-takers, you’ll need to continuously research and serve up material that’s authoritative and relevant to your specific audience. 

2. It’s never not a sales pitch.

Although travel influencers don’t knock on doors the way traveling salespeople used to do back in the day, they still need to help seal the deal. That is, if you genuinely want to make a career out of travel influencing. Your blogs, photos, and even travel how-tos typically direct your followers’ attention to a product or service you want to promote. And it isn’t just your partner brands that you are selling—you are also marketing yourself. So it would be best if you came up with a distinct personality for your brand that’s consistently reflected in the content you share. 

3. Remember that patience (along with courage!) is a virtue. 

Rarely will you come across a travel influencer that has become a social media star overnight. More often than not, there’s a behind-the-scenes story that will tell you about all the hard work put into becoming a successful travel expert online. Many truly start from scratch and have to handle negative comments and criticisms that may come their way as “public figures.” It also takes time for brands to notice you and decide to include you in their legit roster of travel influencers. And if you’re applying to become a partner or affiliate and no one is giving you the time of day, don’t worry. Stay focused on building your brand, creating quality content, and enhancing your connection with your audience. If you consistently keep at it, businesses may soon realize that your increasing influence over your followers is worth pouring their resources into.

4. Advanced social media knowledge may give you a competitive edge. 

If you can’t measure success, you aren’t likely to achieve it. Instead, you’ll be investing countless hours and expending so much energy (even money!) just shadow boxing without hitting any of your goals. However, if you can check your numbers against specific standards, you can quickly determine if your strategy is working. If it isn’t, you can course-correct or tweak your plan as necessary. If you’re serious about becoming a travel influencer, there are numerous social media performance-tracking apps such as Hootsuite and Sprout Social that can help you analyze and be more strategic.  

Types of travel influencers 

A key strategy to a successful travel influencer career is to focus on one area of specialization instead of spreading yourself too thinly. Here are five types of travel influencer niches that you can choose to specialize in: 

1. Budget travel influencers

People are always searching for ways to get the most bang for their buck. And this is why budget influencers, regardless of industry or niche, will always find someone interested in saving tips and tricks. This is especially true of many travelers who are constantly looking to visit the best destinations at a price they can afford or would be willing to spend. This niche can work with budget sites for hotels, airlines, and tour companies, offering highly competitive group travel packages.

2. Solo travel influencers

You have the most adventurous of the pack via solo travel influencers. This niche is quite flexible, with budgets ranging from affordable to mind-boggling. As far as activities are concerned, anything goes. This type of travel influencer has the freedom to make decisions on the fly as they are moving about on their own. According to Explore Worldwide, solo traveling is on the uptrend . They report that about 66% of their bookings come from this group.

3. Luxury travel influencers

The crème de la crème of influencers include luxury travel bloggers and vloggers. This can be quite an exclusive group because not everyone can spend thousands of dollars on first-class airline tickets of five-star hotels from the get-go. This type of travel influencer typically works with travel or tourism companies that cater to high society, such as Hollywood A-listers, who may be macro travel influencers. This influencer niche can also be quite competitive and demanding, but you’re sure to get a good commission owing to the high prices of luxury goods and services.

4. Medical travel influencers

Medical travel is growing significantly. Every year, millions of Americans travel overseas to get healthcare far from their usual hospitals’ stark and aseptic environs. Instead, they opt to get expert medical attention in resort destinations where they can relax and have a comfortable time. One such destination is the Grand Resort Bad Ragaz in Switzerland, which offers a comprehensive medical health center and spa. Medical travel is also an option for another group of travelers, people from developed nations who want to get more affordable but equally high-quality medical care in other countries. Businesses that typically partner with medical travel influencers are hospitals, medical spas, and specialty service providers.

5. Foodie travel influencers

For this type of travel influencer, food is life. They’re a specialized group of foodies who don’t limit their gastronomic adventures to the tried-and-tested local hangouts. They don’t mind traveling the distance to discover and savor culinary finds. Thus, they can scour even the least-known holes in the wall for the most delicious meals. This gives them the credibility to do resto reviews and provide recos for gourmets and gourmands alike. 

Best Instagram Travel Influencers 

Get inspired by this list of some of the most famous travel influencers on Instagram. 

1. @sorelleamore

Name: Sorelle Amore

Home country: Australia

Specialization: Adventure travel 

View this post on Instagram A post shared by sorelle amore (@sorelleamore)

2. @oneikatraveller

Name: Oneika Raymond

Home country: Canada

Specialization: Socio-political travel (exploration of the intersections of race, politics, and privilege) and Travel for women

View this post on Instagram A post shared by Oneika Raymond🇨🇦🇯🇲 | TV Host (@oneikatraveller)

3. @voyagefox

Name: Nathalie Aron

Home country: Germany

Specialization: Luxury travel

View this post on Instagram A post shared by NATHALIE ARON • Travel Blogger (@voyagefox_)

4. @darlingcoco

Name: Darling Coco

Home country: U.S. 

How to Become a Travel Influencer

5. @thiswildidea

Name: Theron Humphrey

Specialization: Adventure travel

View this post on Instagram A post shared by Theron Humphrey (@thiswildidea)

6. @wonguy974

Name: Olivier Wong

Home country: Paris

Specialization: Travel photography

View this post on Instagram A post shared by Olivier Wong (@wonguy974)

7. @followmeto

Name: Murad and Nataly Osmann

Home country: Russia

Specialization: Cultural travel

View this post on Instagram A post shared by Murad and Nataly Osmann (@followmeto)

Wrap up 

Becoming a travel influencer may not necessarily be an easy road. It takes passion for traveling, patience, research, and the willingness to be “out there” to become a successful wanderluster. Just it do it right and you may well be on your way to becoming the next top travel influencer.

karina gandola

Karina Gandola was born and raised outside the city of Charleston, in the beautiful mountain state of West Virginia. Karina loves writing about the influencer marketing space and an area she is passionate about. She considers her faith and family to be most important to her. If she isn’t spending time with her friends and family, you can almost always find her around her sweet yellow Labrador retriever, Poshna.

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How to become a Luxury Travel Influencer

June 15, 2023

Unlocking the Secrets: How to Become a Successful Luxury Travel Influencer

Luxury travel influencers have taken the world by storm in recent years, inspiring and captivating audiences with their enviable jet-setting lifestyles. From exploring exotic destinations to staying in lavish hotels and dining at Michelin-starred restaurants, luxury travel influencers have redefined the travel industry and become sought-after influencers with loyal followings. You’re not alone if you’ve ever dreamt of becoming a luxury travel influencer. This article will delve into how to become a successful luxury travel influencer and make your mark in this competitive industry.

Find Your Passion for Travel

How to become a Luxury Travel Influencer

The first step to becoming a luxury travel influencer is to have a genuine passion for travel. You must love exploring new destinations, experiencing different cultures, and immersing yourself in unique travel experiences. Your passion for travel should drive your desire to become an influencer in this niche. Authenticity is key in influencer marketing, and your love for travel will shine through in your content and resonate with your audience.

Define Your Niche

While the travel industry is vast, defining your niche as a luxury travel influencer is crucial. Luxury travel encompasses various aspects, including high-end hotels, premium airlines, luxury cruises, luxury tours, and exclusive experiences. Decide on the niche you are most interested in and knowledgeable about, and focus your content and branding accordingly. This will help you attract a more targeted and engaged audience interested in luxury travel.

Build Your Brand

Your brand is your unique identity as an influencer, and it’s crucial to establish a strong personal brand that sets you apart from the competition. Define your brand’s values, tone of voice, visual aesthetics, and overall message. Your brand should reflect your personality, your travel style, and what makes you unique. It’s important to consistently showcase your brand across all your online platforms, including your website, blog, social media profiles, and content.

Create High-Quality Content

Content is king in influencer marketing; creating high-quality content is essential to attract and retain your audience. Invest in a good quality camera, and learn the basics of photography and videography to capture stunning visuals of your travel experiences. Share engaging and informative content that provides value to your audience, such as travel guides, tips, and recommendations. Be authentic and transparent in your content, and always disclose sponsored partnerships according to relevant advertising guidelines.

Build Your Online Presence

How to become a Luxury Travel Influencer

It would help if you established a strong online presence to become a successful luxury travel influencer. Create a professional website or blog to showcase your content, share your travel experiences, and connect with your audience. Optimize your website or blog for search engines by using relevant keywords and providing valuable and unique content. In addition to your website, leverage social media platforms such as Instagram, YouTube, and Facebook to grow your audience and engage with your followers.

Collaborate with Brands and Establish Relationships

Collaborating with luxury travel brands is a significant part of being a travel influencer. Once you have established a substantial online presence, you can contact luxury travel brands for potential partnerships. Develop a media kit that showcases your audience demographics, engagement rates, and previous collaborations. Be selective and only collaborate with brands that align with your niche and personal brand. Building long-term relationships with brands can lead to recurring partnerships and increase your credibility as an influencer.

Network and Connect with Industry Professionals

Networking is essential in the world of influencer marketing, and connecting with industry professionals can open up new opportunities for your career. Attend travel industry events, workshops, and conferences to meet fellow influencers and brand representatives and acquire valuable insights. Building relationships with industry professionals can lead to future collaborations, sponsored trips, and exclusive opportunities to elevate your status as a luxury travel influencer.

By following these steps and dedicating time to honing your craft, you can unlock the secrets to becoming a successful luxury travel influencer. Embrace your passion for travel, hone your skills, and stay true to your brand. You can make your mark in the exciting world of luxury travel with perseverance and hard work.

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How To Get Paid To Travel & Look Good Doing It, According To A Travel Influencer

Olivia marcus.

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Behind the #travelhacks and aesthetic photos, you’ll often find a travel content creator who spends their 9-5 documenting exclusive travel experiences to help other travelers determine how and where to spend precious time off. These creators have figured out how to get paid to travel without having to spend a second of their trip sitting in boardrooms and meetings. 

How did you discover your last adventure? Maybe you read an article in a travel publication that inspired a cozy weekend upstate or perhaps you were scrolling on TikTok and came across a 10-second clip of the Swiss Alps that convinced you to book a 10-day trip. Whether your travels have been fueled by begrudgingly liking your friend’s Instagram posts who always seem to be in Europe or an insatiable desire to eat sushi in Japan, something or more likely someone influenced your itinerary.

For most people, traveling at a discounted rate is ideal, traveling for free is miraculous and getting paid to travel is near impossible—but a select group of travel influencers have cracked the code to make the impossible a reality. J.Q. Louise , a Boston-based travel blogger and editor is one of them. As someone who makes a living by documenting her travels, Louise could write a guidebook on how to build a career traveling often, traveling well and documenting every spectacular moment—tips anyone could use, influencer or not. Louise started documenting her travels long before it became her full-time job. 

View this post on Instagram A post shared by JQ Louise - Food & Travel (@jqlouise)

“I love doing the research. I’ve always been the person that everyone asks for tips and recommendations on where to go because they know that I’ve really looked into every single place you should go in whatever city you’re visiting.” Louise says.

After writing recs for friends a few too many times, Louise realized she could build tips and itineraries out on a larger platform and launched her travel blog as a passion project—over the last seven years, she’s been able to grow it into a full-time business. 

If a scroll through J.Q. Louise’s Instagram feed fuels your fire for a career change (or just a much-needed vacation), it’s not too late to start trying to build your own presence as a social media creator. With platforms like YouTube Shorts and Instagram reels chasing the success of short-form video content on TikTok, there’s plenty of opportunity to play into the algorithm and reach virality on these platforms. You can follow the route Louise chose and start with written guides in a blog format or dive right into video content. Think about how you like to get inspired and receive information and chances are, that’s the format of content you’ll enjoy creating too. 

But first, the entry-level requirements for a travel creator follow the same basic parameters of any job. You’ll need personal applicable experience, a willingness to learn, an ability to read analytics, some budgeting skills in Excel and above all, excellent time management. It’s unrealistic and costly to build a social platform solely based on luxury international experiences—according to Louise, the key to getting started is to start locally. 

“It’s an easier way to figure out what you like. Do you like boutique hotels? Big brands? AirBnBs? The practice of traveling is so important to determine how to balance it with your work and your normal daily life.” 

Once you’ve determined your preferences on a local level, you can scale your adventures up strategically. While it may be tempting to hit hot spots when everyone and their mother are visiting and posting about it, you may actually be able to have a lower-cost, higher-value experience if you visit during what Louise refers to as a “shoulder season”. 

“When it comes to international travel, the trick is finding the optimal time to go to these destinations. We can’t all go to the Amalfi Coast in July—and you wouldn’t want to. You overpay for flights and hotels are triple what they would be any other time of the year. I think it really comes down to research and figuring out what is a good balance to go somewhere,” Louise says. 

Getting there is just half the trick, the real travel maximization comes from strategically optimizing the hours you have available. Schedule your time off so that it bookends national holidays—turning a three-day weekend into a four or five-day trip will help you increase the frequency of potential getaways without chewing up all of your vacation days. Plus, a peak holiday weekend within the United States is often a slower time internationally.

From the creator side, visiting destinations during an off-peak season could also help secure a brand partnership, especially if you’re just starting out. 

“Often a hotel won’t be able to host a creator during peak season because they’ll be booked up. Even if they want to, they just physically can’t,” Louise says.

Hotels, airlines, and restaurants will often comp experiences (or pay if you’re lucky!) in exchange for content. These companies get plenty of organic content when it’s tourist season but they need still need to maintain a strong social presence during the rest of the year. You may be able to secure a brand partnership by sharing a portfolio of your previous non-sponsored travel content. 

Exploring the world for work sounds like a dream job—and though it can be easy to forget, there’s a heavy emphasis on the “job” part of the dream. Among crowded tourist destinations, delayed flights, temperamental weather, and bad lighting capturing content that is authentic to an experience while still being beautifully curated is no easy feat. I mean, think of how difficult it is to get a good Instagram photo when your non-photographer friend or significant other is behind the camera. Needless to say, travel influencers like J.Q. Louise are pros at documenting their adventures. The best creators know how to capture their travels so that it is the absolute best, most beautiful depiction of a realistic experience—if the content is too glamorized or staged, it becomes misleading and will eventually lead to disappointment for other travelers that attempt to recreate it. 

“I do genuinely like to capture the moment in photos and in videos because I actually love looking back on it. That’s one of the main reasons we all love social media is because we genuinely want to look back on all the fun things that we did,” Louise explains. 

If you’re particularly interested in capturing photo or video content, traveling in the off-season will also benefit your final shot—especially if your paycheck depends on it. Louise’s tips for getting the perfect shot, align with the concept of traveling during the off-season. Simply put, be in the place everyone wants to be, when nobody is there. 

J.Q. Louise put her content creation methods to the test on a recent trip to Santorini where the blue and white buildings star as one of the world’s most popular photo backdrops. Of course, Louise got the shot and if you follow these steps, you will too. 

Make a list of your top 10 places you want to definitely get content whether that’s for an Instagram post, TikTok video or just for the memories. 

 build your top photo locations into your itinerary. chances are that the locations overlap anyway with the sites you want to see. , do a little research on the hours of each location and plan to visit when it will be the least crowded. usually, the earlier you get to the attraction, the better., strategize your itinerary around neighborhoods so you’re not running from one end of town to the other all day. you’ll end up seeing more if you localize your agenda..

“It sounds tedious to some people but if you do this a few days of your trip it’s actually fun because you’re up early and get to experience a popular place without anyone else bothering you,” Louise insists. 

Plus, the lighting will be better early in the morning. For creators like Louise, getting the money shot earlier in the morning also helps create the balance of living in the moment for the rest of the day. 

Louise says, “For me, this is my job. I need to get my content. I’m usually shooting sponsored posts and that type of thing on these trips as well so if I can get it out of the way either first thing in the day or at the beginning of the trip then I can relax more of the trip anyway.” 

Like any job, you should be prepared to work some overtime. After you’ve explored a new city, mingled with the locals, and had as many regional dishes as possible, you can expect to spend hours editing and publishing content back at the hotel or when you get home. By the time you’ve finished posting all of your photos, you’ll have inspired yourself to book another trip. 

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What Is a Travel Influencer? Our Comprehensive Guide for 2021

By aana leech | 3 years ago.

Travel is slowly returning to normal as the number of people getting vaccinated against COVID-19 rises. While the global travel industry took a big hit to business , traffic and travel plans are beginning to pick up again. 

As people revisit their travel wish lists and decide where to go next, they’re turning toward the sources they trust most, like friends, family members, and travel influencers. And that means businesses are also on the lookout for the perfect travel content creators to team up with. 

Whether you want to learn how to become a travel influencer or decide whether to partner with one, this comprehensive guide has you covered. You’ll walk away with a better understanding of what a travel influencer does, how they’re paid, and why they’re so valuable to brands today. We’ll also round up 11 leading travel influencers to keep an eye on and show you how to manage brand partnerships with ease.  

Defining What a Travel Influencer Is

In a nutshell, a travel influencer generates top-quality content about their favorite trips, dream destinations, and travel strategies. Like other types of influencers , travel influencers need the ability to engage and build relationships with large numbers of people. 

Their main goal is to share their experiences — the highs, mids, and lows — and encourage others to go out and have their own unique adventures. Most influencers focus on Instagram , but YouTube, blogs/vlogs, TikTok, Pinterest, and Twitter are some other popular influencer platforms. 

A huge part of the travel influencer life is partnering closely with brands. They leverage their social media presence and word-of-mouth marketing tactics to promote an organization’s products, services, or location and encourage their followers to take action. This is usually in the form of sponsored posts created by the influencer to resonate with their audience and create share-worthy, high-engagement content for the business.

75% of them intend to dedicate a budget to influencer marketing in 2021. (Influencer Marketing Hub)

For a real-world example, look no further than Delta Airlines’ #SkyMilesLife influencer marketing campaign. The brand found and managed a variety of travel influencers via Popular Pays to ultimately create four months’ worth of custom content to promote their new website launch. Images, GIFs, videos, and text posts helped tell their story across all their domestic and international channels. 

How To Become a Travel Influencer

Many travel influencers start out blogging, vlogging, and posting as a hobby and then figure out ways to monetize their work or turn it into a living later on. Although part of the job may literally be lounging on the beach and eating great food, becoming a travel influencer takes dedication. 

You’ll need to devote time to taking and editing photos or videos, writing blog posts and guides, finding and engaging with followers, and developing a marketing and brand outreach strategy (if your goal is earning money or perks). 

If you’ve got your eye on turning your posts into a career —  and racking up hundreds, thousands, or millions of followers — here are some steps and tips to get started.

  • Be yourself and create content you like: Social media users can quickly sniff out disingenuous or copycat content. Focus on the subjects that you’re most passionate about and carve out your unique visual or writing style so you stand out from the pack. 
  • Discover and define your niche: There are opportunities for every type of traveler and niche. For instance, The Bucket List Family is a crossover between parenting and travel content. What path you choose to take will depend upon your interests and will also determine the brands you ultimately end up working with. 
  • Market your brand: Early on, it’s a good idea to build the resources you’ll need to eventually reach out to brands and invite press coverage. That might include a press kit, work portfolio, and brand testimonials. You can also team up with current influencers to get exposure and a foot in the door with brands. 
  • Compare earning opportunities: Travel influencers can earn money or free goods from sponsored posts, affiliate marketing, giveaways, and more. As for influencer rates , nano-influencers (1,000-5,000 followers) may earn $10-$100 per post, while macro-influencers (over 100,000 followers) may earn $5,000-$10,000 per post. 

Recommended Reading: Using Influencers for Your Brand’s Affiliate Marketing Program

Keep in mind that much of the compensation for travel influencers is a mixture of payment (for instance, a daily rate for traveling to and posting from a hotel) and freebies. Some of the top travel influencers can and are bringing in over $1 million per year. Just like any job or industry, income is based on a variety of factors and can vary greatly between influencers.

Finally, there’s no one right way to build a following — every influencer approaches their audience, content creation schedule, and brand work differently. Anyone can become a travel influencer if they put their mind to it and build trust with their users.  

11 Top Travel Influencers Worth Following in 2021

Below, we’ve compiled some of the most popular travel influencers — on Instagram and other platforms — from up-and-coming creators to long-time travel gurus. Here’s who you should be following and partnering with this year. 

1. Murad Osmann (@muradosmann)

Russian photographer Murad Osmann is one of the most well-known travel influencers around, with over 3.7 million Instagram followers. That’s thanks in part to his viral “Follow Me To” photo series , started in 2011, in which his wife leads him by the hand through beautiful locations around the world. His signature surreal images and videos easily stand out in Instagram feeds. 

Companies they’ve worked with

2. chris burkard (@chrisburkard).

Chris Burkard is a California-based travel photographer who aims to capture “untamed, powerful landscapes.” Beyond his status as an Instagram influencer with over 3.6 million followers, Burkard is also a speaker and director. He’s won multiple film festival and photo contest awards, hosted a TED talk, and partnered with a long list of major apparel retailers, tech companies, media organizations, and more.  

  • The North Face
  • American Airlines 

3.   Jennifer Tuffen (@izkiz)

With 2.9 million followers, Jennifer Tuffen is a British travel and lifestyle creator who promises to add a splash of color and fun to anyone’s social media feed. In addition to her lively photo posts on Instagram, she uses her blog to share in-depth travel stories, hotel reviews, and product recommendations. Since becoming a certified diver, she’s also branched into the world of underwater photography. 

  • Four Seasons
  • Abu Dhabi Tourism & Culture

Recommended Reading: 25 Lifestyle influencers Your Brand Should Follow [From Instagram to Bloggers]

4. Louis Cole (@funforlouis)

Louis Cole has made a name for himself, not on Instagram, but as a YouTube travel influencer. Cole built up a following of over 2 million subscribers with his unique mixture of personal vlogs, trip reviews, custom car builds, and camera reviews. He regularly collaborates with his wife Raya, who boasts 186,000 YouTube subscribers on her lifestyle and travel channel. 

  • Fairmont Resorts & Hotels

5. Eric Stoen (@travelbabbo)

Award-winning photographer and writer Eric Stoen may not have as many followers as other content creators on this list (clocking in at 200,000+ on Instagram), but Forbes has named him the world’s fourth most influential traveler. He’s visited 97 countries (across all 7 continents) so far, 62 of which have been with kids. 

Companies that they’ve worked with

  • Celebrity Cruises

6. Jack Morris (@doyoutravel)

Another world-traveling influencer to look out for is Jack Morris, a photographer who shares stunning, timeless nature shots with his 2.5 million followers on Instagram. He also helps budding photographers step up their image quality — or mirror his own style — by offering image preset packs and editing tips on his website.

  • Royal Caribbean
  • Air New Zealand 

7. Kate McCulley (@adventurouskate)

Kate McCulley claims a spot on the Forbes Top 10 Travel influencer and is a female solo traveler who first set out to help every woman feel safe traveling alone. On the Adventurous Kate travel blog , she shares her insider tips on female travel safety, must-see destinations, and things to do in the 83 countries and countless cities she’s visited. 

While McCulley’s active on all social media channels, she’s found the widest reach through her blog, attracting followers with her enthusiastic, down-to-earth personality. According to her site, she rejects 90% of her sponsored content offers so that she only promotes brands she genuinely believes in. 

  • Korean Tourism Organisation 
  • Wear Graphene

8. The Gee Family (@thebucketlistfamily)

Parents Garrett and Jessica Gee and their three young children are the globe-trotting family behind the Instagram account @thebucketlistfamily . Self-proclaimed travel journalists, they’ve visited over 85 countries together and documented every moment, earning millions of fans (2.6 million on Instagram alone) and steady brand partnerships. Their content sits right at the intersection between travel influencers and parenting influencers. 

  • Qatar Airways
  • Land Rover 
  • People Magazine 

9. Emilie Ristevski (@helloemilie)

You’ll know Australia-based influencer Emilie Ristevski from her calming, dreamy landscape images on Instagram, where she engages with her over 1.3 million followers. She uses her images to help her audience understand “the world’s immense diversity” and reconnect with nature.

  • Mercedes Benz 
  • Lonely Planet

10. Angelica Blick (@angelicablick) 

Chic influencer Angelica Blick brings together fashion, travel, and fitness on her Instagram profile, followed by 1.1 million fans. Based in Sweden, she models everyday looks and swimwear in a variety of breathtaking locations and sticks to short-but-sweet captions for most of her content. 

  • Gioia Fascia
  • Visit Dubai

Recommended Reading: 25 Fashion Influencers That Will Excite Your Brand’s Followers

11. Lauren Bullen (@gypsea_lust) 

Lauren Bullen is another social media influencer with 1.9 million Instagram followers and a deep passion for travel, having visited over 20 countries. In addition to posting about her frequent trips, she blogs about lifestyle and fashion topics and sells photo presets. 

  • Beats by Dre
  • Unsubscribe Magazine

5 Brands That Enjoy the Benefits of Working With Travel Influencers

If your brand is wondering whether an influencer campaign is a worthwhile addition to your marketing tactics, the short answer is likely yes. Businesses are currently making $5.20 for every $1 spent on influencer marketing and 61% of consumers trust influencers . Below, we’ve rounded up five examples to uncover some of the real-world benefits.

Revolve is a clothing company that’s known for investing in effective influencer marketing campaigns, sending groups of popular travel influencers on extravagant trips to destinations like Thailand, Croatia, and Bermuda. Influencers participate in a variety of activities and meals, all the while snapping Instagram-worthy shots to promote the brand’s clothing and aesthetic.

Another brand that works with travel influencers and benefits from the relationship is Boohoo, a fast-fashion clothing brand. One of the successful campaigns saw them sending a variety of influencers to a top-tier resort in Mexico. Influencers took shots to promote their new swimwear, using the hashtag #boohooinparadise for the spring break campaign. One post featuring @chanteljeffries received over 3,400 likes.

3. Benefit Cosmetics

Like Boohoo, Benefit Cosmetics is a well-known beauty brand that sent a group of British influencers on a trip to a gorgeous resort in the Maldives Islands. The U.S. influencers were sent to a luxury resort in Utah, further diversifying the content. Both trips gained the brand tons of attention on social media and effectively promoted their mascara lines.

4. Tarte Cosmetics

This particular brand has taken YouTube vloggers and Instagram beauty gurus around the world to places such as Bora Bora, Turks and Caicos, and Kauai. The content the influencers generate is mostly through their adventures such as ziplining, snorkeling, and boat rides. The trips become even more popular with the use of a popular hashtag which is #trippinwithtarte.

Fresh is another cosmetics brand that benefits from using travel influencers. In 2017, the influencers flew to Cambodia to learn about the lotus flower, which is a key ingredient in Fresh products. They then posted about their unique experiences to all their followers. 

How To Find and Manage the Right Travel Influencers With the Popular Pays Influencer Marketing Platform

Brands continue to experience great success with sending popular travel influencers to unique destinations and on lavish trips. It’s a cost-effective way to get the word out and build relationships with those who love to travel.

However, 34% of brands that run campaigns in-house say that finding influencers is the most significant challenge for them. If you’re wondering how to find influencers for your brand and increase your reach, look no further than Popular Pays. 

Our platform features over 60,000 influencers in all niches,  making it easy for brands to discover and work with content creators and influencers at any scale. Use our robust search engine and filter by follower count, demographic, location, and more, and then manage each relationship and content creation with our suite feature set. 

For help partnering with the right creator for your brand and getting the most out of your influencer marketing campaigns, reach out to our team .

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How To Become a Travel Influencer: Let’s Get Moving!

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10x Faster Instagram Growth. Automatically.

I see London. I see France . Where are they? They’re all on your IG page. You’re posting beautiful content. You’re advertising great places locally and abroad — for free. Maybe it gives you validation to post online, but it could give you more than that. Being a travel blogger doesn’t have just to be a hobby. You can use your social media platforms to create another stream of income. Are you interested in knowing how to become a travel influencer? We have all the helpful details.

The travel industry is a booming one. Whether land, sea, or air, people are getting around. After the pandemic, being a digital nomad became the in thing. You don’t have to be a successful travel influencer to move to the Dominican Republic, but it sure helps. If you can produce travel content in the travel niche, you have some more options you can explore. If this sounds interesting to you, keep reading! Your Plixi experts are about to take you on a little trip!

The window view from a plane window seat.

Table of Contents

What Is a Travel Influencer?

It seems that you influence the masses in any possible sector. Travel influencing is one of those industries that you’d be happy to be part of. Still, it’s unclear. What is a travel influencer? We think we can break it down.

They Are Part of the Tourism Industry

A person like this is the newest edition of the digital tourism industry. Their job would fall into the marketing category as they essentially create digital material for the internet. They share their travel experiences, giving tips and stories. This is what travel influencers do. The aim is to inspire some travels from the audience, specifically to the places they’ve described.

They Do What You Wish You Could Do

For the most part, people love to travel. They may not like the journey but love it when they get there. Influencers, in general, have an enviable job description. Travel influencers are particularly prestigious. These are the influencers that blur business with pleasure. It’s their job to go away to places we have to pay for. They go to postcard-worthy places in beautiful clothes. They take photos of the wonders of the world and call it “work.”

They Leverage Their Following

Their social media following is how they do it all. With their IG influence, travel influencers get the opportunity to promote locations they’ve tested out. It also includes services or items related to the travel niche. Their main mode of working is producing content for their online blog or social media channels. On IG, this encompasses stories, posts, and reels. 

The majority of a travel influencer’s content focuses on travel-related themes. Some work alongside hotels, travel agencies, or airlines, for example. Some appear just to want to share their journey. Then they invite you to come with them. That is a form of travel influencer as well.

A travel influencer sits on the hood of her car and looks at a map.

This Is How To Become a Travel Influencer With No Money

In a terrible twist of fate, it takes money to make money. It’s your dream to travel as your job, but your job can’t pay for your travels. Now you’re seriously wondering how to become a travel influencer with no money. This could be the trickiest type of influencer to build from the ground up. However, you can do it. Here are a few tips:

Start With Where You Live

You have to live somewhere. There is nowhere that people won’t go for tourism. Start acting like a tourist in your own country. Start with your town, even. Who knows it better than you, a resident? You can share the unpopular places that a tourist wouldn’t know. You can share the tips and tricks regarding transportation that you learned from living there. Document the best local food spots. Share the tips on the best places to shop. If your content is quality, you can gain traction. Brands can look on and see the effort you put into your work. This compels them to invest in you.

Use Being Broke as Your Brand

While we’re in harsh financial times, people still want to see the world. They want to enjoy life in the present. With the rising cost of living, a lot of us are struggling just to buy eggs. This means that you have a built-in follower base. They can resonate with your struggle. Make saving up for trips your content. Share what online gigs they can use for extra cash. Tell them how to avoid the temptation to spend. Knowing that people are watching to see if it works out for you will be extra motivation.

Two people hold up their passports for a photo in a town square.

How To Become a Luxury Travel Influencer

The world is so big and full of wonderful sites. While you think climbing mountains and exploring safaris is fun in theory, you want something else. You’d prefer to trek across a palatial hotel. You’re more intrigued to break a sweat in your en suite pool. You prefer luxury travel, and there are so many people like you.

Potential followers daydream of flying or cruising to the world’s most exotic locations. They want to know what it’s like to stay in the most lavish accommodations. They also love to gag at the cost of it all. Does this sector of travel influence interest you? You should look into how to become a luxury travel influencer. You just may have what it takes. Traveling and creating quality content around travel are different things. In this section of the article, we will delve into the lovely world of luxury travel. We will talk about how you can make a name for yourself in this field.

There is no shame in wanting to know how to become a paid travel influencer in this niche. It’s your enthusiasm for luxury travel that will show followers a whole new world. People who have never left their city can start to think of faraway places as achievable. Think of yourself as the bridge between them and what they thought wasn’t possible.

Bring the Eiffel Tower to their doorstep. Take them swimming with the turtles in Zanzibar. Boost them to dive off a cliff in Negril, Jamaica. If you’re not sure how to do that, we talk more about it below.

An influencer takes a photo in front of the Eiffel Tower.

Steps To Influence Luxury Trips

Having the funds to travel everywhere isn’t enough to be a luxury influencer. The content has to scream luxury, too. You need dedication, good business sense, not to mention exquisite taste. We can show you how to become a travel influencer and get paid in this field.  To get started,  just follow these steps:

1. Pick a Luxury Niche

The luxury travel industry is multifaceted. There are luxury trips, hotels, or even restaurants that you could focus on. Jackie Aina , for example, has made luxury her entire brand. Consider making a category your specific niche. If you like, you could try them all out and see which ones stick. Capitalize on the content that your followers want to see.

2. The Content Quality Should Be Luxury

Your content should give an air of luxury as well. We’re not just talking about using a camera that has beautiful quality. Yes, the pictures and video should captivate an audience. The content should also be rich and helpful to users. Simply sharing photos won’t give the fulsome experience that your followers desire. It also helps to use a consistent filter or editing style. This guarantees cohesion and solidifies brand identity.

3.  Diversify the Type of Content

Even if you narrow it down to a niche, there is still a wide range of content to share. So you don’t bore your followers with unadulterated opulence, switch up your format. Try the following:

  • “Top three places to in Spain.”
  • “Best means of transport in New York.”
  • “Hidden Treasures in Bali.”
  • “Spend a little extra to get this.”

You can include your own experiences and pictures to personalize the advice.

4.  Find Friends

You can’t do this alone. Finding like-minded people can make the journey even better. You have someone to take b-roll shots of you walking and someone to share the hotel room cost with. In all seriousness, you can have a strong IG following by networking with other travel influencers. You never know who is making connections with some big brands or who needs a plus one.

Your brand is luxury, not being stuck up.  When someone takes the time to comment on your content, you should reply. This helps with your engagement rate , which is always good if you want to grow. Interacting with followers builds community. It also lets brands know you’re willing to answer questions about their content.

An aerial view of an IG travel content creator floating in her tropical luxury hotel pool.

This Is How People Just Like You Get Paid To Travel

It’s reasonable to wonder how people get paid to travel. It should work the other way around, shouldn’t it? Too bad we can’t just tell you the price of each post. The range of salaries can be pretty wide. 

Travel influencers get their money depending on the advertisements and campaigns that brands pay them to run. Another consideration is whether they post photos, reels, stories, or a combination of them all. Then, you have to consider each influencer’s engagement rate and demographic. There are a lot of moving parts. What we can do is tell you how these influencers make money .

Partnership With Brands

Travel content creators sometimes post content with some of the most well-known travel businesses in the world. You probably see this happening on IG all the time. Like fashion influencers , travel influencers can earn big money through brand collaborations .  

At a basic level, these businesses give creators discounted products in exchange for promotion. Brands may ask creators to post content in exchange for a lesser cost to the hotel stay. This is a small cost to the travel brand overall. If a brand wants to spend big bucks, it gives creators access to trips, special events, and other opportunities. 

It all depends on a travel influencer’s clout and the brand’s budget. Either way, influencers have to place content in front of their audience.

Write a Travel Blog

Let’s throw it back to the 2000s. People wrote blogs, not filmed reels. If writing is your strength, you could look into this, too. You could have a written forum to document your travels. A blog can get into the details that a short-form reel can’t. It could be a good supplement for your IG page content. Creators run ads on their blog page as well. This is where the revenue comes in. You can even post excess photos here if you decide to go this route.

Brands Sponsor Their Content

Brands will pay creators to create content to advertise their products. This is similar to fitness influencers . This could be through writing in a blog or uploading visual content. Have you seen the #ad on some posts? It’s safe to assume that the creator received a payment to advertise the product. This can be lucrative for travel creators and could form a large part of their income. Depending on the size of their page, they could get payment in the thousands of dollars.

They Share an Affiliate Link

Brands will give creators affiliate links or discount codes to share with their followers. If these followers use this discount code, the creator gets a small percentage of the sale.

Advertisement for Their Travel Business

Some travel influencers sell their travel lifestyle. They show you all the places they go and act like it’s normal. When they have you fully mesmerized, they say that you can do it too. They provide group trips to diverse places with like-minded people. They can secure cheap rates and sell them to their followers at a profit. They plan out your itinerary and can even give an all-inclusive price. They are already making a profit from selling the package. The total revenue may also pay for their cost to travel as well.

An influencer walks through the dunes in a desert.

Plixi Helps Get the Following When You Know How To Become a Travel Influencer

Your next journey is important to us. No, not that trip you have planned. Your growth journey. Whether commercial or private, the sky is the limit for you. It takes a lot of dedication and attention to detail to become a successful travel influencer on Instagram.  You can do it with our help, though. 

We know that you will find success when using our services. The AI targeting technology and platform for Instagram influencers will get the job done. If we collaborate on this, we will be able to make gradual growth a reality. When you know how to become a travel influencer, we are here to assist you with growth. Let’s get started! Plixi can help you increase your following quickly and easily .

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How to Become a Luxury Travel Influencer

If so, what’s the point of the journey? In this case, being such a luxury travel influencer might be the ideal career path for you! By reading on, you can find out what it takes to become a travel influencer. Isn’t it wonderful to get rewarded for having more fun?

While it may seem like a dream come true, there is a primary job out there. Travel influencers are a subset of the larger global travel blogger market. Many people earn money like this in the market, and they are a big part of it.

This should come as no surprise, given the prevalence of social media as a source of information and inspiration for almost every area of daily life, including luxury travel and hotel stay.

how to become a luxury travel influencer

Source: entrepreneur.com

Start Using Instagram or Social Media Accounts Right Now

It’s growing harder and harder to become a travel influencer via Instagram . This obstacle might seem intimidating, but if you don’t get started, you’ll never attain your target of 1000, 10,000 or perhaps even a million followers – and that’s a fact.

Try to do some of your own things and not follow the crowd’s lead. Keep moving forward, and don’t give up.

It’s okay to go back and delete older posts as you gain experience and develop many brands, but then those earlier posts are critical if you want to see your travel Instagram account take off and thrive.

What Determine You And Your Travel Page Stand Out From The Crowd

In order to be a successful luxury travel influencer, you must have a distinct perspective on the niche market.

Whatever your style of travel content, whether it’s a couple driving across the country in a van, a young digital nomad exploring Europe on a budget trip, or a family with small children taking their time exploring Europe, finding the one thing that sets your journey apart from the rest is an effective way to engage your audience likes.

In contrast to luxury travel influencers who portray an unrealistically niche-perfect lifestyle, it may be simpler for ordinary travellers to gain a following on Instagram by posting photography skills of their own travels to all the beautiful places that are relevant or even a little bit inspiring.

how to become a luxury travel influencer

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Decide What You Want To Accomplish

Finding travel niches is similar to selecting a purpose, but the two are distinct. Do you know the answer to the question, “what am I here for?”

When you know why you are doing what you do, you can operate more efficiently and more effectively convey your objective to others around you. If people can relate to your cause, a mission may help you get new fans and transform them into long-term backers.

Traveling for personal enrichment would you be willing to do? Do you adhere to the zero-waste principle when you travel? In order to make others aware of an issue, would you go from your way? Incorporating these elements into a specific segment of the Instagram posts will help set your travel Instagram apart from the others, making it a worthwhile social media accounts to follow.

Sign the Domain Name Up Using A Catchy Name

Although there are still a few good usernames to grab in the 2020s, don’t give up just yet.

The benefit of beginning as an Instagram luxury travel influencer rather than your domain name is that you may experiment with several usernames until you find one that works.

Users are highly encouraged to acquire the domain name before settling on a username. Many travel influencers on Instagram should aim to build potential brands that extend beyond Instagram, including a website or even the creation of your own travel blog.

how to become a luxury travel influencer

Source: kinsta.com

Making 20% Of Your Posts Shareable

In our hearts, we all hope that our trip Instagram stories, Instagram feed and post will inspire others to share it widely and propel us into the ranks of mega-successful travel bloggers.

In actuality, many of our trip share photos are almost identical to those taken by tens of thousands of other people in the same locations at the exact same time.

People are more likely to repost anything that evokes emotion (good or unpleasant) or makes them believe that their social media followers will learn something new about them due to their actions. Creating images and descriptions that evoke strong emotions is integral to the sharing process, so take some time to think about it.

Create A Sense Of Importance For Your Many Followers

It’s much simpler to build a following when you’re accessible and engaged than when you’re a celebrity or a well-known luxury travel influencer marketing who wants to be idolized from afar.

Create a sense of importance for your fans. Show them how much you appreciate them. Pose realistic travel tips and best advice aspirations for them, and encourage them to achieve them. Long-term followers, those who share your material, and those who make purchases are all more likely to come your way if you do this.

As a best practice, spend 5 to 10 minutes a day, once or twice a day, interacting with the material your followers share.

how to become a luxury travel influencer

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Get To Know Other Luxury Travel Bloggers And Travel Influencers

For example, choose three or six travel-related Instagram accounts that seem to be 20 to 40% bigger than your own and highly active on the platform to begin routinely connecting with their material.

Comment on their top posts, share their great content to your social media networks and interact with their profiles. Human-to-human interactions are fostered, but your account is also linked to the algorithm’s bigger accounts.

People who follow one of your accounts may be prompted to follow you as well by the app. The more human-to-human connections you make, the more opportunity you may have to work with these bigger other travel influencers.

Unfollow Well-Known Personalities And Other Influencers In The Tourism Industry

Although it’s not obvious whether unfollowing well-known accounts boost an account’s ranking in Instagram’s algorithm, it does lessen the number of spam messages, responses, and bogus interactions on your own material, which are commonly generated by bots who target people who follow prominent accounts.

Final Words

People who try to develop an Instagram account as a travel influencer usually give up after a short time since it may be intimidating to see how many other accounts are striving for the same number of followers as you are.

It’s important to be loyal to your goals, and for your online casino endevours using cryptocurrency for the best casino bonus will sure help you reach those financial goals.

how to become a luxury travel influencer

Lana is a dedicated writer and Editor in Chief of TheFrisky, who has been with us from the beginning. Her diverse range of interests, from technology and business to health and wellness, allows her to bring a fresh perspective to each topic she covers.

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How do I become a luxury travel influencer?

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How to Become a Luxury Travel Influencer

Luxury travel influencers are individuals who have established themselves as authorities in the luxury travel industry, sharing their experiences, insights, and recommendations with their audience in a way that engages, informs, and inspires. Becoming a luxury travel influencer requires a combination of passion, dedication, and strategic thinking. Here are some key steps to becoming a successful luxury travel influencer.

Building Your Personal Brand

How do i get started with luxury travel influencer, what are some tips for growing my audience, how can i monetize my influence in luxury travel, what are some mistakes to avoid as a luxury travel influencer, how do i stay inspired and motivated as a luxury travel influencer, how can i differentiate myself from other luxury travel influencers, what are some tools and resources for luxury travel influencers, how do i build relationships with luxury brands and hotels, what are some effective strategies for growing my social media following, how do i navigate the challenges of luxury travel influencer, what are some future trends in luxury travel influencer.

To become a luxury travel influencer, it’s essential to build a strong personal brand that reflects your unique voice, style, and experience. This begins with establishing a strong online presence through social media platforms, a blog, or a YouTube channel. Consistently creating and sharing high-quality content that showcases your passion for luxury travel will help you attract and grow your audience.

Creating Engaging Content

Creating engaging and visually appealing content is crucial for becoming a successful luxury travel influencer. Whether it’s sharing stunning photos, captivating videos, or well-written travel guides, your content should offer value and inspire your audience to explore luxury travel destinations. It’s important to stay authentic and share your genuine experiences, as this will resonate with your audience and create a sense of trust and connection.

Becoming a luxury travel influencer requires dedication, passion, and strategic thinking. Start by building a strong personal brand and creating engaging content that reflects your unique voice and experiences. Use social media platforms, a blog, or a YouTube channel to showcase your passion for luxury travel and attract your audience.

Engage with your audience, collaborate with other influencers, and consistently create high-quality content to grow your audience. Use hashtags, geotags, and relevant keywords to increase the discoverability of your content. Respond to comments and messages to build relationships with your audience.

You can monetize your influence in luxury travel through sponsored partnerships, affiliate marketing, brand collaborations, and creating and selling your own products or services. It’s important to stay authentic and only partner with brands and products that align with your personal brand and values.

Avoid buying followers or engagement, being inauthentic, and overpromoting products or services. It’s important to maintain transparency and ethics in your content and partnerships. Focus on building a genuine and engaged audience rather than striving for vanity metrics.

Stay inspired and motivated by exploring new destinations, connecting with other influencers, and staying updated on industry trends. Engage with your audience and welcome feedback and suggestions for future content. Keep a balance between work and personal life to avoid burnout.

Differentiate yourself by sharing unique and off-the-beaten-path experiences, providing in-depth insights and recommendations, and showcasing your personality and style. Focus on a specific niche within luxury travel, such as culinary tourism, adventure travel, or wellness retreats.

Use tools and resources such as professional camera gear, editing software, scheduling and analytics platforms, and industry-related publications and websites. Stay updated on the latest travel trends, destinations, and experiences to create relevant and timely content.

Build relationships with luxury brands and hotels by reaching out and introducing yourself, showcasing the value you can offer to their brand, and maintaining professionalism and authenticity. Collaborate on mutually beneficial partnerships and projects.

Growing your social media following requires consistency, engaging content, and strategic use of hashtags, geotags, and collaborations. Engage with your audience, reply to comments, and participate in trending conversations and challenges.

Stay resilient and adaptable in the face of challenges, such as travel restrictions, content creation limitations, and evolving social media algorithms. Stay updated on industry news and guidelines and focus on creating quality and valuable content.

Future trends in luxury travel influencer may include immersive and interactive content, sustainable and responsible travel advocacy, and unique partnerships and collaborations with luxury brands and destinations. Stay informed and adaptable to emerging trends.

In conclusion, becoming a luxury travel influencer requires dedication, passion, and a strategic approach to building your personal brand, creating engaging content, and growing and sustaining a loyal audience. By staying authentic, innovative, and adaptable, you can establish yourself as a successful luxury travel influencer and inspire others to explore the world of luxury travel.

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    By Dymphe / February 17, 2023 Wondering how to become a travel influencer? This detailed guide shows you everything you need to know! Influencer marketing is a very important marketing strategy for many companies. As a travel influencer, your job is traveling the world. You create content, work with brands, and visit many destinations.

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    1. Don't Wait to Start Becoming a travel influencer on Instagram isn't getting any easier. Some people see that hurdle and give up before they ever start - but here's the thing, if you don't start, you'll never reach your goal of 1000, 10,000, or even 100,000 followers. Don't Replicate, Create.

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    Moe Sid Afluencer Correspondent Alright, so we've had a busy 2023—with businesses and travel life getting back on track after the whole Covid experience. Now as we enter 2024, it's time to turn up the heat. Let's make 2024 the most successful year yet! We have seen the travel industry picking up pretty well around the world.

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    Choose your social media platforms: Select the platforms that align with your target audience and content style. Instagram, YouTube, and Facebook are popular choices for showcasing travel experiences. Create high-quality content: Share visually stunning photos and videos of your travels.

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    Hashtags are used to bring people together on Instagram, and travel influencers should take advantage of this by hashtagging their business. Many consumers can find information uploaded by travel influencers by using a certain hashtag. This attracts them to the postings, and they begin to follow them. 7. Show Some BTS Videos.

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    The reason most people want to become influencers in the first place is because it gives them more freedom and seems like a lot more fun than a typical 9 to 5 job. Keep that in mind. Have fun with it first and celebrate each small victory. Use social media as a platform to make friends and the rest will follow.

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