ITB, the world's largest travel fair, bounces back after Covid-19

View of the main entrance to the International Tourism Trade Fair in Berlin.

ITB, the world's largest travel fair, bounces back after Covid-19 with a focus on sustainability and train travel.

The ITB Berlin, the world's largest travel trade fair, has recovered after a three-year health crisis. Some 10,000 exhibitors and 160,000 visitors - mostly professionals - are expected to attend until Thursday 9th March, determined to do business and turn the page on a crisis that has shaken the tourism market.

"The travel industry has proven to be resilient and adaptable," said Deborah Rother, the Exhibition Director. "We see already that the travel industry is increasing, bookings are increasing a lot, especially in outbound trips and we are seeing an increase in international travel as well, as domestic travel. " She adds that "sustainability is now one of the major topics". 

'Open for change' is the slogan of this year's show with many travellers keen to reduce the climate impact of their trips.  Among the trends are technology and less polluting means of transport, such as the train. 

Train travel

"The rail industry in Europe recovered very well," said Björn Bender, President & CEO of Rail Europe. "If you compare the 2022 to 2019 figures, it's already almost 10% more higher than pre-Covid. I would say the next years and decades will be the time for train travel because countries in Europe are investing billions of euros in new infrastructure."

Others are banking on authenticity, such as Georgia, the host country of this 2023 edition. According to the World Tourism Organisation (UNWTO), international travel reached 63% of its pre-pandemic levels worldwide last year.

And 2023 could mark the return of tourism to pre-Covid levels in Europe, according to the UNWTO. But this depends, it says, on the economic slowdown, the travel situation in Asia-Pacific and the evolution of the war in Ukraine.

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05. - 07. March 2024 | Worlds leading travel trade show

ITB 2024 Berlin

At the tourism exhibition ITB Berlin entire range of travel is presented: Countries, destinations, tour operators, booking systems, transport, hotels, and all others who want to make their customers the best weeks of the year more enjoyable. Trade visitors appreciate the ITB Berlin as a B2B platform par excellence - an excellent opportunity to meet with industry partners and do business. Business travel has become an important and lucrative foothold in the travel industry in an increasingly globalized economy, in addition to leisure travel. New trends, concepts and cooperation possibilities in this area can be met at the ITB Berlin.

On the whole the organisers welcomed on the 3 days of the fair, from 07. March to 09. March 2023, about 5500 exhibitors from 161 countries and 90127 visitors from 180 countries on the ITB in Berlin.

The ITB will take place on 3 days from Tuesday, 05. March to Thursday, 07. March 2024 in Berlin.

Audience: professional visitors and general public

Cycle: annually

Local time: 15:01 h (UTC +01:00)

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Where does the ITB taking place? The ITB fair takes place in Berlin, at the Messe Berlin.

When is the ITB taking place? Visit the ITB from 05. - 07. March 2024.

How often does the ITB take place? The ITB takes place annually.

What kind of fair is the ITB? The ITB is an exhibition for Travel, Holiday and Tourism.

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Press Release

Itb berlin convention 2022 begins: orientation and dialogue on the most pressing topics of our times.

Day one kicks off a series of formats over the coming months – High-level exchange of views among experts – The war in Ukraine, the pandemic and the key topics of resilience, digitalisation and sustainability are the dominant convention themes – ITB Minister's Keynote with Dr. Robert Habeck – Comprehensive programme of events with 223 speakers and 102 sessions – Georgia is the official cultural destination – Digital Business Day on 17 March – New series of B2B networking events in 2022

The trade show opens in challenging times: the world has already experienced two years of the coronavirus pandemic – now the terrible war in Ukraine is overshadowing global events. Since its launch in 1966, ITB Berlin has provided an important platform for international travel industry, and together with tourism it stands for international understanding among cultures and for peace. With the opening of the virtual ITB Berlin Convention, which will take place online from Tuesday, 8 March to Thursday, 10 March, the World’s Leading Travel Trade Show is launching a new event concept. Over the next three days, high-ranking experts will examine the most pressing topics of the global tourism industry from every perspective. The focus is on the pandemic and its impact as well as the challenges of geopolitical conflicts and crises. The convention will be live-streamed from the Messe Berlin studio at . Attendance is free. To register please visit .

The opening press conference moderated by Katie Gallus will kick off events on 8 March at 9 a.m. Joining her will be Martin Ecknig, CEO of Messe Berlin , H.E. Prof. Dr. Levan Izoria, ambassador extraordinary and plenipotentiary of Georgia to Germany , who represents this year’s Convention & Culture Partner Georgia , Peter Kautz, MD of Statista Q , and Norbert Fiebig in his role as president of the German Travel Association (DRV) . Over the three days of the convention the focus on Tuesday is on the pressing topics of resilience and the future, on Wednesday the topic is digitalisation, and on Thursday sustainability. In a total of 102 panels, lectures, presentations, exhibitors’ press conferences and discussions, 223 leading experts and companies will assess the global challenges facing the travel industry. On 8 March at 11 a.m., Federal Minister for Economic Affairs and Climate Action Dr. Robert Habeck will hold this year’s ITB Minister's Keynote speech.

“About two years after the pandemic began it seems it may finally be coming to an end“, said Martin Ecknig, CEO of Messe Berlin . “However, the world is making an almost seamless transition to another global conflict, whose consequences we can only vaguely imagine at the moment. What is clear however, is that we live in a world of constant change. As a firmly established member of the tourism industry and against the backdrop of all the challenges and uncertainty, with ITB Berlin we are least able to offer the industry some orientation and a corresponding space for dialogue.”


Tour operators, destinations and suppliers can make use of a further streaming channel to present more fascinating content at press conferences and product presentations. Events will range from destination presentations, specialist discussions to award presentations. More programme details can be found in the exhibitor presentation and press conference section at .

Georgia’s wide-ranging cultural heritage and natural attractions

In 2022 Georgia is the Convention & Culture Partner at ITB Berlin, and next year it will introduce itself to a wider audience as the official Host Country of the Leading Travel Trade Show. This is another phase in the three-year partnership with ITB Berlin. Thus, together with David Ruetz, head of ITB Berlin, Mariam Kvrivishvili, MP, Deputy Minister of Economy and Sustainable Development, Georgia, will open the ITB Berlin Convention. Last year, Georgia already fascinated visitors as the Adventure & Sustainability Partner of ITB Berlin. The republic has a population of 3.7 million and is popular with visitors due to a wealth of cultural attractions, the variety of architectural styles in the capital Tbilisi, mountain ranges, hillside monasteries, beaches on the Black Sea and the ancient winegrowing region of Kakheti.

Networking and business at the Digital Business Day on 17 March

ITB Berlin 2022 will by no means be over after the three-day convention, which will be followed by the Digital Business Day on 17 March. As a networking platform, this offers one-on-one networking opportunities, audio-video meetings, information on global travel trends and forecasts, as well as on-demand corporate news and automated speed-dating. The virtual format is a catalyst for business networks and focuses on business and networking. It also offers companies numerous opportunities for sponsoring the virtual format. The event will be augmented by the IPK World Monitor with global travel trends and forecasts for 2022 as well as company presentations, which are available via the on-demand programme. Tickets to the Digital Business Day are available at .

IPK International: Global Outbound Travel 2021 & Roadmap for 2022

At the Digital Business Day on 17 March , taking the findings of the latest World Travel Monitor® survey of more than 60 countries around the world, Rolf Freitag, CEO of IPK International , will report on the year in travel in 2021. How did international travel fare globally in year two of the pandemic? Which travel and holiday markets are already witnessing a recovery? In addition, Rolf Freitag will also talk about people’s current desire to travel. What are the chances of the tide turning in 2022? Which destinations will be particularly in demand over the coming months? And what types of holiday will be most popular this year? The World Travel Monitor® is the world’s most comprehensive survey on outbound travel trends in Europe, Asia, North, South and Central America. With its surveys, it covers more than 90 per cent of the global demand for international travel.

ITB – 365 days a year

In addition to its virtual formats, in 2022 ITB Berlin is bringing the industry together with a series of B2B networking events in European markets. These will provide numerous networking opportunities, fixed dates in the form of a Speed Networking event, as well as workshops presenting and discussing the latest travel industry topics.

Information for the media and bloggers:

ITB Berlin Convention : attendance is free, but you must register online in advance – .

Digital Business Day : press accreditation is required – . Upon approval of your accreditation you will receive a personalised link for the Digital Business Day. As of Tuesday, 15 March 2022 this link will be active and provide access for onboarding and participation in the Digital Business Day.

About ITB Berlin and the ITB Berlin Convention

Since 1966, ITB Berlin has been the World’s Leading Travel Trade Show. The ITB Berlin Convention, the largest event of its kind, will be held in the period originally scheduled as an entirely virtual event on the new brand website The World Tourism Cities Federation (WTCF) is official “overall sponsor” of the ITB Berlin Convention. Mascontour is sponsor of the Future & Resilience Track at the ITB Berlin Convention. On 17 March the Digital Business Day will give the industry an opportunity to exchange views and do business in a virtual setting from anywhere in the world. As a virtual industry marketplace, it is a further addition to the ITB brand family. A series of B2B networking events which ITB Berlin is planning at European host destinations this year will round off the concept. 3,513 exhibitors from 120 countries were represented at the virtual edition of ITB Berlin NOW 2021 for the duration of the event. Some 65,700 users visited the new online platform, around two-thirds of whom were from abroad. In 2019 around 10,000 exhibitors from 181 countries displayed their products and services to 160,000 visitors, including 113,500 trade visitors. Additional information is available at and from the ITB Social Media Newsroom

About Messe Berlin

Berlin has been a trade fair location for 200 years, and one of the most important in the world for many decades. As the state-owned trade fair company, Messe Berlin makes a major contribution to the city’s position. It designs, markets and organizes hundreds of live events every year. Its broad portfolio includes the global brands and leading trade fairs IFA, InnoTrans, ITB, FRUIT LOGISTICA and the International Green Week, as well as major conferences and outstanding events, such as the Fan Mile at the Brandenburg Gate. With around 90 offices abroad, Messe Berlin markets its events in over 170 countries. Every year around 25,000 media representatives from all over the world are accredited to the events at the company's headquarters under the Radio Tower in Berlin alone. Messe Berlin strives to be an outstanding host to visitors at all of its events, to provide the best possible business impetus and to ensure fair conditions for everyone. This self-image is reflected in the company motto: Messe Berlin - Hosting the World. www.messe-berlin.d e

Join the ITB Press Newsroom on LinkedIn . Become a fan of ITB Berlin at . Follow ITB Berlin on .

You can find press releases on the internet at under the section heading Press / Press Releases .

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February 2024

Itb berlin convention, itb digital business day, chefs culinar 2022, itb india 2021, fruit logistica 2022, werkstattmesse 2019, esmo breast cancer congress 2022, coil winding insulation & electrical manufacturing exhibition - international exhibition and conference, european police congress, diabetes kongress 2022, fespa global print expo 2022, european sign expo 2022, vir online innovationstage 2022, droidcon san francisco, wearedevelopers world congress, capital congress of medicine and healthcare 2022, ila berlin 2022, bmw motorrad days, 2022 asia apparel expo - berlin, droidcon berlin, droidcon new york, berlin photo week, boot & fun inwater, innotrans 2022, emove360° europe 2022, bar convent berlin, european society for emergency medicine, smart country convention, mice show asia 2022, travel tech asia 2022, itb asia 2022, droidcon london, 23rd european congress on gynaecological oncology, asia fruit logistica, bazaar berlin 2022, hyrox berlin, belektro 2022, 15th european public health conference 2022, cosmetica berlin, german cancer congress, mineralis 2022, boot & fun berlin, auto camping caravan, transportertage, angelwelt & angelboot berlin, berlin travel festival, 17th german spine conference, annual general meeting volkswagen ag, grüne woche 2023, hippologica 2023, fruit logistica 2023, 16th international conference on advanced technologies & treatments for diabetes, pilotexpo 2023, itb india 2023, hunkemöller, babini - the baby show, esmo breast cancer 2023, mitgliederversammlung hertha bsc, 57. diabetes congress 2023, travel meet asia, special olympics world games, iugg berlin 2023, wearedevelopers world congress 2023, boat & fun inwater, itb china 2023, european microwave week 2023, 14th european congress of chemical engineering and 7th european congress of applied biotechnology (ecce/ecab2023), cms 2023 cleaning. management. services., eao-dgi joint meeting 2023, deutscher pflegetag 2023, eadv congress 2023, seamless europe 2023, german congress of orthopaedics and traumatology, mice show asia 2023, travel tech asia 2023, itb asia 2023, 96. dgn-kongress 2023 - hybrid, bazaar berlin 2023, dgppn congress 2023, boat & fun berlin, anglingworld berlin, grüne woche 2024, fruit logistica 2024, asia apparel expo, itb berlin 2024, esmo breast cancer 2024, greentech festival berlin 2024, european human genetics conference - eshg, ila berlin 2024, hauptstadt kongress 2024, innotrans 2024, international suppliers fair (izb), mice show asia 2024, travel tech asia 2024, itb asia 2024, belektro 2024, bazaar berlin 2024, gitex europe, cms 2025 cleaning. management. services., mice show asia 2025, travel tech asia 2025, itb asia 2025.

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October 2022, november 2022, december 2022, january 2023, february 2023, august 2023, september 2023, october 2023, november 2023, december 2023, january 2024, august 2024, september 2024, october 2024, november 2024, september 2025, october 2025.

Last update: 02/04/2024, subject to change.

ITB Berlin Tourism Fair 2024 - March 5-7, 2024

ITB Berlin Tourism Fair 2024 - March 5-7, 2024

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Jordan takes part in itb berlin tourism fair.

By JT - Mar 07,2023 - Last updated at Mar 07,2023

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AMMAN — Jordan is participating in the ITB Berlin 2023, held between Tuesday and Thursday, with a delegation comprising representatives of the Jordan Tourism Board (JTB) and stakeholders.

Tourism Minister and JTB Chairman Makram Qaisi said that the fair is an important promotion opportunity for Jordan in Germany to ensure that the Kingdom remains on the global tourism map and increases tourist arrivals to Jordan through intensifying promotional campaigns, the Jordan News Agency, Petra, reported, citing a JTB statement on Tuesday.

JTB Director General Abdulrazzaq Arabiat said that the Kingdom's participation in this year's fair is the biggest, where representatives from 38 travel and tourism agencies and hotels are taking part in the Jordanian delegation.

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  1. The International Tourism Berlin ITB Berlin Expo 2023

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    where the future of travel is shaped Change is all over the global travel community. Thus, change was THE buzzword at ITB Berlin 2023. The world´s biggest travel show and convention is finally back as an in-person-event, hosting the leaders of the global travel industry, showcasing decisive trends and providing unlimited opportunities for the travel business.

  2. ITB Berlin

    7 March 2024 City map Address Messedamm 22 14055 Berlin City map Public transportation Train (S-Bahn) Bus Highlights of the Berlin culture program including tips for the best concerts, exhibitions, trade fairs, seasonal events and specials. Source: BerlinOnline/Messe Berlin Last edited: 18 October 2023 Discover Berlin Weather max. 9.6°C min. 0.5°C

  3. ITB Berlin

    The world's leading travel trade show ITB will once again be held live in Berlin in March 2024, with a new focus on B2B customers and a new show duration: Tuesday, March 5 to Thursday, March 7, 2024. The guest country of ITB 2024 will be Oman. Event location Berlin ExpoCenter City (Messegelände Berlin) Messedamm 22 14055 Berlin Show on Google Maps

  4. ITB Berlin 2023: World's Leading Travel Trade Show to take place live

    The Berlin Travel Festival, until now the consumer partner event of ITB, will in future represent the B2C element of the boating and leisure exhibition BOAT & FUN BERLIN, which will take place from 24 to 27 November 2022 on the Berlin Exhibition Grounds.

  5. ITB Berlin

    The ITB Berlin ( Internationale Tourismus-Börse Berlin) is the world's largest tourism trade fair. The companies represented at the fair include hotels, tourist boards, tour operators, system providers, airlines and car rental companies. The ITB Berlin takes place annually in March at the Messe Berlin.

  6. Trade Fairs Calendar

    Berlin is one of the world's most sought-after locations for trade fairs and congresses. Every year, thousands of events with millions of visitors from all over the world take place in the German capital. At a glance: The most important trade fairs, congresses and conventions in Berlin. Trade fairs in Berlin sorted by industry sector

  7. Trade fair

    10:00 am Trade fair © visitBerlin 02/02/2024 - 03/02/2024 Health Tourism Expo The health tourism trade fair is an exclusive event with selected hospitals and clinics from renowned medical tourism destinations. The trade fair's mission is to close gaps in the global healthcare sector. Read more MICE-Events Free of charge Medicine & Pharma

  8. ITB, the world's largest travel fair, bounces back after Covid-19

    The ITB Berlin, the world's largest travel trade fair, has recovered after a three-year health crisis. Some 10,000 exhibitors and 160,000 visitors - mostly professionals - are expected to...

  9. Event calendar for Berlin

    Events in Berlin Skyline of Berlin ©, Foto: bluejayphoto All Tips of the Day Top Events Exhibitions Family Festivals & Markets Films Events for foodies Cabaret & Comedy Konzerte Concerts in Berlin Trade Fair & Congress Nightlife Opera & Dance Religion Shows & Musicals Sports City Tours Theatre Lectures & Readings More Online tickets Home

  10. ITB Berlin 2024

    March to 09. March 2023, about 5500 exhibitors from 161 countries and 90127 visitors from 180 countries on the ITB in Berlin. The ITB will take place on 3 days from Tuesday, 05. March to Thursday, 07. March 2024 in Berlin. Calendar entry Apple Calendar Google (online) Transfer to Outlook (online) Yahoo (online)

  11. Berlin Events: The ITB Tourism Fair

    ITB International Tourism Fair, 5-7 March 2024. Messegelände (Convention Center), Messedamm 22, S Messe Nord or Messe Süd, Admission and other pertinent information available from December 2023 (at least theoretically). You may also be interested in Embassy Architecture feature

  12. ITB Berlin 2024 Berlin

    From 5th to 7th March 2024, Messe Berlin will gather the Who's Who of the international travel industry to push inspiration, innovation and impetus through the global travel value chain.

  13. ITB Berlin Convention 2022 begins: Orientation and dialogue on the most

    Since 1966, ITB Berlin has been the World's Leading Travel Trade Show. The ITB Berlin Convention, the largest event of its kind, will be held in the period originally scheduled as an entirely virtual event on the new brand website ... About Messe Berlin. Berlin has been a trade fair location for 200 years, and one of the most ...

  14. Trade Shows

    Messe Berlin is among the world's ten leading trade fair companies operating their own exhibition grounds. Every year, more than 100 regional, national and international events are staged at the exhibition grounds Berlin ExpoCenter City and Berlin ExpoCenter Airport and at venues around the world. ... BERLIN TRAVEL FESTIVAL . Jan 20, 2023 ...

  15. Event calendar

    Messe Berlin is among the world's ten leading trade fair companies operating their own exhibition grounds. Every year, more than 100 regional, national and international events are staged at the exhibition grounds Berlin ExpoCenter City and Berlin ExpoCenter Airport and at venues around the world. The wide-ranging portfolio includes five global brands: the International Green Week Berlin ...

  16. Berlin 2024

    In 2024, Berlin will be in focus throughout Europe: The German capital is going to celebrate two charismatic events. In summer, the Olympic Stadium will host five matches and the final of the UEFA European Championship 2024. And autumn 2024 will be all about the 35th anniversary of the fall of the Berlin Wall.

  17. ITB Berlin Tourism Fair 2024

    We are pleased to announce that the NTI Business Network will participate in the prestigious Berlin International Tourism Fair (ITB) as an exhibitor! This prominent event, which will be held March 5-7, 2024, is an exceptional opportunity to discover the latest trends and innovations in the hospitality-tourism industry.

  18. Tickets, Fares and Route Maps

    A 24-hour ticket allows one passenger to travel during 24 hours for as many trips as desired. Transportation fares for up to three children aged six to fourteen are included in the ticket price. Fare zone AB: €9.90 (regular), €6.50 (reduced) Fare zone BC: €10.40 (regular), €6.80 (reduced)

  19. Berlin's official travel website

    The 74th Berlin International Film Festival will take place from February 15 to 25, 2024 as an in-person event. Show details Top Event © Martin Adam Belles Choses. Art Nouveau um 1900 On the occasion of the 50th anniversary of the Bröhan Museum, a major exhibition will be dedicated to the core theme of the museum - French Show details Top Event

  20. Jordan takes part in ITB Berlin tourism fair

    AMMAN — Jordan is participating in the ITB Berlin 2023, held between Tuesday and Thursday, with a delegation comprising representatives of the Jordan Tourism Board (JTB) and stakeholders.Tourism Minister and JTB Chairman Makram Qaisi said that the fair is an important promotion opportunity for Jordan in Germany to ensure that the Kingdom remains on the global tourism map and