growing tourism in india

From India to the world: Unleashing the potential of India’s tourists

Boosted by rising economic prosperity  and a fast-growing economy, India is set to be an important global source market for leisure travel. India is now the fifth-largest economy, and its population has surpassed China’s to become the largest in the world, at over 1.4 billion people. 1 World Bank national accounts data, GDP (current US$) India, accessed September 2023; World population prospects 2022 , United Nations Department of Economic and Social Affairs, Population Division, 2022. And the population is young—the median age is 27.6, more than ten years younger than that of most major economies. 2 World population prospects 2022 . What's more, consumption of goods and services, including leisure and recreation, is forecast to double by 2030. 3 “India’s impending economic boom,” Morgan Stanley, November 8, 2022. Adding a strong postpandemic travel recovery, and a growing appetite for international travel, these factors point to India’s significant potential for outbound tourism.

India is now the fifth-largest economy, and its population has surpassed China’s to become the largest in the world, at over 1.4 billion people.

Through nine charts, this article unpacks trends and opportunities in the Indian travel market. Selected country examples shed light on how destinations can enhance their value propositions to attract and delight Indian travelers.

Indian globetrotters set to soar

Racing ahead: indian wanderlust is taking off, top picks: united arab emirates reigns, new gems discovered, regional flavors; global explorers.

Indian travelers are not a homogenous group; destination preferences vary across regions. For example, travelers from North India constitute a large share of travel to the United States and Canada, while two-thirds of travelers from Kerala prefer destinations in the Middle East. 1 India tourism statistics 2020 , Ministry of Tourism, Government of India, January 2021; MarketIS. Purpose of travel, distribution of the diaspora, and cultural linkages play a role in destination choice.

Destination matchmaking: Five ways to build value

Destinations looking to harness the full potential of the growing Indian market could consider tailoring their value propositions in alignment with one or more of the five key decision points that influence where travelers choose to go. Destinations might ask the following questions to determine which factors align with what Indian travelers look for when planning a trip.

• Research. How attractive and popular is the destination with Indian tourists?
• Accessibility. Is it easy to obtain a travel visa?
• Connectivity. Are there convenient flights that connect India to the destination?
• Booking. Is the destination affordable for Indian travelers, and is there an adequate supply of hotels in the appropriate price range?
• Travel experience. What is the on-the-ground experience like for Indian tourists in terms of weather, attractions, and whether or not the local population is English speaking?

There’s something for everyone in Thailand

Azerbaijan’s visa policy wows indian travelers, vietnam takes off: direct flights skyrocket arrivals.

In 2019, Kolkata was the only city in India with direct connectivity to Vietnam, and three other Indian cities offered sporadic flights. To stand out from Southeast Asia neighbors and gain popularity with Indian travelers, Vietnam improved direct connectivity from India by increasing flight frequency and adding new routes. Indian arrivals are now at an all-time high. 1 Data from Google trends and Diio Mi.

The luxury of Dubai is within reach

In 2022, India was the largest source market for leisure travelers to Dubai. 1 “1.24 million Indian tourists visit Dubai in first 9 months of 2022,” Business Standard , December 10, 2022. The city is known for its luxury offerings and, perhaps surprisingly, also offers a wide range of accommodations, such as 3-star options. And flights from India are affordable when compared with flights of similar distances. Taken together, these factors make the luxury of Dubai accessible to Indian travelers. 2 MarketIS.

Bollywood magic in Switzerland

While only 9 percent of Indian travelers focus on long-haul destinations in Western Europe, Switzerland has been an Indian top-20 destination for over a decade. Switzerland may be popular, as it feels familiar to Indian travelers: many Bollywood hits feature Swiss attractions, there are plenty of Indian restaurants and cultural festivals, and English is widely spoken. 1 “Switzerland and romantic songs of Indian movies,” Solo Backpacker, September 20, 2019; India-Switzerland relations , Ministry of External Affairs, Government of India, February, 2020; Festival of India in Switzerland and Liechtenstein – Events , Ministry of Culture, Government of India, 2018; Swiss hospitality for Indian guests , a joint report from HotellerieSuisse, Berne and Switzerland Tourism, November, 2019.

Namaste, India!

India is a high-potential, growing source market for leisure travel. Destinations looking to attract Indian leisure travelers could consider targeted marketing, an expanded range of affordable options, and customized on-the-ground hospitality that caters to Indian preferences. Destinations may need to take steps now to build a strong value proposition and distinguish themselves as a preferred location. To do so, they could take action in the following areas:

Destinations looking to attract Indian leisure travelers could consider targeted marketing, an expanded range of affordable options, and customized on-the-ground hospitality.

• Connect. Make travel seamless, for instance, by simplifying visa application processes and providing direct connectivity.
• Entice. Offer affordable packages with a range of choices that appeal to specific groups, such as families, couples, or solo travelers.
• Welcome. Make the experience traveler-friendly, for example, by providing appropriate food and beverage options like vegetarian and Indian cuisine.
• Attract . Design targeted campaigns to showcase experiences that Indian travelers want, and use appropriate channels to get the word out, for example leveraging over-the-air partnerships and social media.
• Unlock. Include the MICE (meetings, incentives, conferences, and exhibitions) and business tourism segments in marketing efforts to boost interest in leisure travel.

Divya Aggarwal is an associate partner in McKinsey’s Gurugram office, Margaux Constantin is a partner in the Dubai office, and Kanika Kalra is a partner in the Mumbai office, where Neelesh Mundra is a senior partner.

The authors wish to thank Ashu Airan, Steffen Köpke, Richa Kothari, Karthik Krishnan, Kargil Mishra, and Jean Petersen for their contributions to this article.

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Indian Tourism Industry to Generate $24 Billion in 2024 – India Report

Bulbul Dhawan , Skift

April 16th, 2024 at 11:00 PM EDT

Travel and tourism industry accounted for around 6% of India's GDP in 2022. The country has therefore been focusing on boosting tourism.

Bulbul Dhawan

The Skift India Newsletter is your go-to platform for all news related to travel, tourism, airlines, and hospitality in India.

The travel and tourism industry in India is projected to generate revenue of nearly $24 billion in 2024, according to industry promotions body India Brand Equity Foundation. At an estimated annual growth rate of 9.6% between 2024 and 2028, the industry is also expected to reach a market volume of $34.25 billion by 2028. 

Revenue trend in India: In 2023, the tourism industry recorded a revenue of about $20 billion, according to Statista . Hotels accounted for the largest share of revenue last year. This year, however, this is expected to shift and package holidays are likely to be the biggest revenue generator in 2024. According to an ANI report , package holidays market is expected to reach 65 million travelers by 2028. 

India’s efforts to boost tourism: The country has been focusing on boosting tourism, and has announced 100% foreign direct investment in tourism-related ventures in order to facilitate growth of the sector. Efforts are also being made to preserve heritage sites in India while creating quality tourism infrastructure to enhance visitor experience. 

The road, rail, and air transportation infrastructure is also being improved. New highways, indigenous superfast trains , and regional airports are being concurrently developed across the country to make travel more convenient and inland destinations more accessible.

Radisson Opens First Hotel in Odisha

Radisson Hotel Group has announced the opening of Pramod Lands End Resort, a member of Radisson Individuals in Gopalpur, Odisha. The 100-room resort marks the group’s entry into Odisha. Radisson’s newly appointed area senior vice president for South Asia Nikhil Sharma said that Gopalpur has untapped tourism potential, and the company’s move to open a property in the location is part of its focus on tier 2 and 3 cities in India. 

Radisson has more than 160 operational and developing hotels, with over 50% of its portfolio located in tier 2 and 3 markets. In 2023, the company signed 21 properties , and is especially focusing on key spiritual destinations and inland locations to gain from the first-mover advantage. 

Fly91 Expands Network to Agatti, Jalgaon

India’s newest airline Fly91 is set to add two more destinations to its network this week, taking its operations to six destinations. Starting Thursday, the airline will fly between Goa and Agatti, Lakshadweep. It will also commence flights between Goa, Jalgaon and Hyderabad on April 18. 

The budget airline commenced its operations last month and is currently flying between four destinations. It aims to enhance regional connectivity in India and has plans to expand its network to 50 cities over the next five years. For this, the airline is planning to induct 30 aircraft to its fleet. 

ITC Hotels Open Storii Solan in Himachal Pradesh

ITC Hotels has announced the opening of Storii by ITC Hotels, The Kaba Retreat, Solan in Himachal Pradesh. The boutique property currently has 22 rooms and suites, with six cottages to open soon. 

Storii by ITC Hotels serves experiential travelers. The company is focusing on expanding the brand as CEO Anil Chadha believes that it is quickly becoming a preferred brand in the segment. With the addition of the Solan property, four hotels are operational under the brand. More Storii hotels are set to come up in Kolkata, Rishikesh, Manali, Prayagraj, and Kufri as it is aiming to enhance its presence in leisure destinations.

Delhi Airport’s Conversion of Terminal T2 to All-International Delayed Till Next Year

The conversion of Delhi airport’s terminal T2 into an all-international terminal is delayed till April 2025, according to a Times of India report . The airport has three terminals of which T1 and T2 are fully domestic, while T3 handles domestic as well as international traffic. With T1 undergoing an expansion to double its capacity to 40 million passengers, the airport operators decided to convert T2 into an all-international terminal temporarily to better handle international traffic.

The initial plan was to begin the conversion of the terminal in July or August this year , after the expansion of domestic terminal T1 becomes operational in June. This would close T2 for a few months. However, the authorities have now decided to postpone the conversion work until after winter, as they want all terminals to be operational during the season. This is to avoid a repeat of winter last year when a key low-visibility runway was shut for repairs during the foggy season and led to delays. 

EaseMyTrip Subsidiary Opens Hotel in McLeod Ganj

Spree Hospitality, a subsidiary of online travel company EaseMyTrip, has announced the opening of ZiP By Spree Hotels Bella Heights in McLeod Ganj, Himachal Pradesh. The boutique property is a part of Spree Hospitality’s portfolio of more than 30 hotels. 

The company focuses on boutique and mid-market segments, while operating full-service properties across India. It was acquired by EaseMyTrip in 2021. 

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Photo credit: In 2023, the tourism industry recorded a revenue of about $20 billion. Pixabay

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• Indian Tourism in the next five years

In the unrelenting fight towards Covid, smart cities have amped up by turning their control rooms into Covid outposts to envision the impact and interpret the situation in the various cities of the country

• Mehul Sharma
• Updated On Aug 3, 2020 at 11:47 AM IST

The consequential catastrophic circumstances of the global wide pandemic followed by the subsequent lockdown have taken its toll on every sector, but perhaps, the travel, tourism, and hospitality sectors have been at the forefront of this crisis. Past several months of Covid, the tourism and hospitality industry is at the brink of adversity with a potential job loss of around 38 million. India's tourism sector loss is expected to be around a whopping INR 10 Lakh crore in keeping with the prevailing circumstances. With tourism, hospitality, and the aviation industry going hand in hand, its rejuvenation is of utmost primacy as it's growing prominence as an economic powerhouse and its potential as a tool for progress are inarguable. Amidst these perilous times, the growth of the tourism industry in the next five years completely pivots upon how the Indian Government, as well as the populace make efforts in revivifying it. In a recent interview Union Tourism Minister, Prahlad Singh Patel stated that the Indian government is focusing on rebooting the tourism economy through the comprehensive stimulus package of Rs 20,000,000 crore endeavored at reviving demand. The government is thriving to encourage domestic travel among people through it’s Incredible India and Dekho Apna Desh campaign, stemming from people adopting interstate travel to relieve the lockdown stress. In addition to this, the Ministry of Tourism has also established a task force for assessing the needs of the tourism sector. Virtual tourism could be a stepping stone to the near-term strategy for promoting international tourism in Covid times. India has already taken steps in this direction, by having virtual tours, webinars, among others. Advt In the unrelenting fight towards Covid, smart cities have amped up by turning their control rooms into Covid outposts to envision the impact and interpret the situation in the various cities of the country. Real-time surveillance, lockdown monitoring, and information-sharing capabilities, fostered by control rooms, are vital to contain the spread of the pandemic. Technology leaders like Tech Mahindra are working closely to empower smart cities like Kanpur, Gandhinagar, Nasik, among others, in the containment of the virus. Gaping at the future outlook Indians took 2 billion trips last year, and the overall spending on transportation amounted to nearly $94 billion. As a result, the size of the travel and tourism industry has been rapidly expanding over the last half a decade, making it the seventh biggest contributor to the Indian GDP currently. Leading up to 2021, the travel & tourism sector in India is expected to grow at a compound annual growth rate of 13.5%, reaching a staggering value of $136 billion. By 2029 India’s tourism sector is expected to grow 6.7% to reach Rs 35 trillion and accounting for 9.2% of the total economy . The tourism industry unscathed by Covid is expected to be the medical sector. The tourism ministry has said the country will continue to remain the safest, cheapest, and one of the most preferred destinations for medical tourism during and after the pandemic, even though the sector did bear the brunt of coronavirus and the subsequent lockdown. There is also a visible opportunity for the Indian healthcare industry in context to medical tourism, post Covid-19 Indian wellness system, Yoga and Naturopathy are likely to gain more popularity worldwide. Keeping in mind the necessary precautions, the government has sanctioned the Amarnath pilgrimage, also known as Amarnath Yatra, to be conducted this year with not more than 500 pilgrims allowed per day. In a high-level meeting in North Block, New Delhi, it was resolved that the pilgrimage to the cave, considered sacred by devotees of Lord Shiva, would be allowed for a fortnight starting July 21. Certain other sites such as the Golden Temple, the Char Dham Yatra has also commenced in hope of reviving the tourism lost during these times. Though the times are bleak, it is believed that through sustained efforts India could become one of the world’s premier tourism destinations and reach the desired numbers. India also has the potential to become a world leader in tourism having swathes of stunning natural scenery and natural parks. The industry which was at the brink of the crisis has now started to rejuvenate and is growing steadily. Travel and tourism will be the key driver for high-quality employment and unparalleled sustainable growth for the next 5 years. Hopefully, as tourism is restored, all the subsequent intermediaries like hospitality and aviation would be rehabilitated as well.

A hotel management graduate from IHM Pusa, Mehul Sharma , CEO and Founder of Signum Hotels and Resorts Pvt Ltd is a veteran of the industry, having worked in Taj, ITC, Park Hotels, IHG and Claridges. He has vast experience in managing hotels, including complete sales, marketing and revenue, spanning more than 16 years. Signum Hotels and Resorts operates 12 hotels in India and 18 aparments in London, UK under their brand.

• By Mehul Sharma ,
• By Mehul Sharma
• Published On Aug 3, 2020 at 10:55 AM IST

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Gulfood dubai 2023, tourism and hospitality, tourism & hospitality industry in india, the tourism sector is projected to contribute us$ 250 billion to the country’s gdp by 2030, generating employment for 137 million individuals., advantage india, robust demand.

* The Medical Tourism sector is predicted to increase at a CAGR of 21.1% from 2020-27.

* The travel market in India is projected to reach US$ 125 billion by FY27 from an estimated US$ 75 billion in FY20.

* International tourist arrivals are expected to reach 30.5 million by 2028.

* According to WTTC, over the next decade, India’s Travel & Tourism’s GDP is expected to grow at an average of 7.8% annually.

Attractive Opportunities

* India is geographically diverse and offers a variety of cultures that come with its own experiences, making it one of the leading countries in terms of international tourism expenditure.

* Travel and tourism are two of the largest industries in India, with a total contribution of about US$ 178 billion to the country’s GDP.

* The country’s big coastline is dotted with attractive beaches.

Policy support

* US$ 2.1 billion is allocated to Ministry of Tourism in budget 2023-24 as the sector holds huge opportunities for jobs and entrepreneurship for youth. Rs. 2,400 crore (US$ 289.89 million) allocated to the Ministry of Tourism as the sector holds huge opportunities for jobs and entrepreneurship for youth.

* Under the Union Budget 2023-24, an outlay of US$ 170.85 million has been allocated for the Swadesh Darshan Scheme.

* 68 destinations/sites have been identified in 30 States/UTs for development under the PRASHAD Scheme as on March 31, 2022.

Diverse Attractions

* According to WTTC, the contribution of India's travel and tourism sector to India's economy was worth Rs. 15.9 trillion (US$ 191.25 billion) in 2022.

Tourism and Hospitality Industry Report

Introduction.

With a total area of 3,287,263 sq. km extending from the snow-covered Himalayan heights to the tropical rain forests of the south, India has a rich cultural and historical heritage, variety in ecology, terrains and places of natural beauty spread across the country. This provides a significant opportunity to fully exploit the potential of the tourism sector.

India being one the most popular travel destinations across the globe has resulted in the Indian tourism and hospitality industry emerging as one of the key drivers of growth among the services sector in India. The tourism industry in India has significant potential considering that Tourism is an important source of foreign exchange in India similar to many other countries.

It is widely acknowledged that the tourist and hospitality sector, which encompasses travel and hospitality services like hotels and restaurants, is a development agent, a catalyst for socioeconomic growth, and a significant source of foreign exchange gains in many countries. India's rich and exquisite history, culture, and diversity are showcased through tourism while also providing significant economic benefits. The consistent efforts of the central and state governments have helped the tourism industry to recover from the COVID-19 pandemic shock and operate at the pre-pandemic level.

Market Size

According to WTTC, India is ranked 10th among 185 countries in terms of travel & tourism’s total contribution to GDP in 2019. According to WTTC, the contribution of India's travel and tourism sector to India's economy was worth Rs. 15.9 trillion (US$ 191.25 billion) in 2022.

According to WTTC, over the next decade, India’s Travel & Tourism GDP is expected to grow at an average of 7.8% annually. In 2020, the Indian tourism sector accounted for 39 million jobs, which was 8% of the total employment in the country.

In 2021, the travel & tourism industry’s contribution to the GDP was US$ 178 billion; this is expected to reach US$ 512 billion by 2028. By 2029, it is expected to account for about 53 million jobs. In India, the industry’s direct contribution to the GDP is expected to record an annual growth rate of 7-9% between 2019 and 2030.

The travel market in India is projected to reach US$ 125 billion by FY27 from an estimated US$ 75 billion in FY20. The Indian airline travel market was estimated at ~US$ 20 billion and is projected to double in size by FY27 due to improving airport infrastructure and growing access to passports. The Indian hotel market including domestic, inbound and outbound was estimated at ~US$ 32 billion in FY20 and is expected to reach ~US$ 52 billion by FY27, driven by the surging demand from travellers and sustained efforts of travel agents to boost the market.

By 2028, international tourist arrivals are expected to reach 30.5 billion and generate revenue of over US$ 59 billion. However, domestic tourists are expected to drive the growth, post-pandemic. International hotel chains are increasing their presence in the country, and they will account for around 47% share of the tourism and hospitality sector of India by 2020 and 50% by 2022.

As per the Ministry of Tourism, Foreign Tourist Arrivals (FTAs) in October 2023 were 8,11,411. FTAs during the period January-October 2023 were 72,43,680 as compared to 46,55,160 in January-October 2022.

The percentage share of Foreign Tourist Arrivals in India during October 2023 among the top 5 ports was highest at Delhi Airport (34.74%) followed by Mumbai Airport (14.75%), Haridaspur Land Check Post (9.03%), Chennai Airport (7.05%), Bengaluru Airport (5.71%). FTAs during the period January-September 2023 were 6.43 million.

The percentage share of Foreign Tourist Arrivals in India during October 2023 among the top 5 source countries was highest from Bangladesh (21.41%), followed by USA (15.65%), UK (11.27%), Australia (4.38%) and Canada (3.81%).

In 2023-24* (January-October), 24.97% of foreign tourists visited for Indian Diaspora which marks 72,43,680 foreigners.

FEE during the period January-October 2023 were US$ 22.32 billion.

Domestic visitor spending increased by 20.4% in 2022, only 14.1% below 2019. International visitor spending rose by 81.9% in 2022, but still 40.4% behind 2019 numbers.

Cumulative FDI equity inflow in the Hotel and Tourism industry is US$ 17.29 billion during the period April 2000-September 2023. This constitutes 2.60% of the total FDI inflow received across sectors.

Investments/Developments

• In December 2023, IHCL expanded its presence in Maharashtra as it signed a hotel in Bandra, Mumbai. The Brownfield project will be branded an IHCL- SeleQtions hotel.
• In December 2023, TAJ won the ‘World’s finest luxury grand palaces’ award at the ‘101 Best Executive Summit’ in Germany.
• In November 2023, Indian Hotels Company (IHCL) announced the opening of Ginger Mumbai, Airport. The 371 Keys flagship Ginger hotel, strategically located near the domestic airport will introduce the brand’s lean luxe design and service philosophy of offering a vibrant, contemporary, and seamless hospitality experience to its guests.
• In September 2023, Mahindra Holidays & Resorts (MHRIL) signed an MOU with the Government of Uttarakhand (UK) to invest Rs. 1,000 crore (US$ 120.16 million) and build 4-5 large marquee resorts over the next few years in Uttarakhand.
• An investment of Rs. 2,400 crore (US$ 289.89 million) was allocated to the Ministry of Tourism as the sector holds huge opportunities for jobs and entrepreneurship for youth.
• An investment-linked deduction under Section 35 AD of the Income Tax Act is in place for establishing new hotels under the 2-star category and above across India, thus permitting a 100% deduction in respect of the whole or any expenditure of capital nature.
• In 2019, the Government reduced GST on hotel rooms with tariffs of Rs. 1,001 (US$ 14.32) to Rs. 7,500 (US$ 107.31) per night to 12% and those above Rs. 7,501 (US$ 107.32) to 18% to increase India’s competitiveness as a tourism destination.
• In Union Budget 2023-24, US$ 290.64 million was allocated to the Ministry of Tourism as the sector holds huge opportunities for jobs and entrepreneurship for youth in particular and to take the promotion of tourism on mission mode, with the active participation of states, the convergence of government programmes and public-private partnerships.
• An app will be developed covering all relevant aspects of tourism. States will be encouraged to set up Unity Malls in State Capital as the most prominent tourism centres to promote One District One Product, GI products, handicrafts and products of other States.
• In 2021, Government of India announced 40,000 e-tourist visas out of 500,000 free regular visas to the tourist, to ensure a geographical spread of the incentive to important source markets globally.
• Government of India has set a target to create 220 new airports by 2025.
• The Emergency Credit Line Guarantee Scheme (ECLGS) covered through a liberal definition of MSME (micro small and medium enterprises) has been expanded to include tourism and hospitality stakeholders. Infrastructure status has been granted to exhibition-cum-convention centres.
• A separate liquidity window of Rs. 15,000 crore (US$ 1.8 billion) has been released for the sector.
• A total of 48,775 accommodation units (both classified and unclassified) have been registered on the National Integrated Database of Hospitality Industry (NIDHI) portal and 11,220 units have self-certified for SAATHI standards in September 2022.
• In October 2022, Indian Hotels Company (IHCL) announced the launch of its new Indian-concept restaurant brand, Loya. Debuting at Taj Palace, New Delhi, Loya captures the culinary essence traversing the landscape of North India.
• Hospitality unicorn OYO has acquired Europe-based vacation rental company Direct Booker for US$ 5.5 million in May 2022.
• Accor, a French hospitality major will expand its India's portfolio by adding nine additional hotels in the mid-scale and economy categories, bringing the total number of hotels 54 in India.
• The Medical Tourism sector is expected to increase at a CAGR of 21.1% from 2020-2027.
• India was globally the third largest in terms of investment in travel and tourism with an inflow of US$ 45.7 billion in 2018, accounting for 5.9% of the total investment in the country.
• Indian government has estimated that India would emerge with a market size of 1.2 million cruise visitors by 2030-31. Dream Hotel Group plans to invest around US$300 million in the next 3-5 years for the development of the cruise sector in India.
• India is the most digitally advanced traveller nation in terms of digital tools being used for planning, booking, and experiencing a journey. India’s rising middle class and increasing disposable income has supported the growth of domestic and outbound tourism.
• The United Nations World Tourism Organisation selected Pochampally in Telangana as one of the best tourism villages in November 2021.

Government Initiatives

The Indian Government has realised the country’s potential in the tourism industry and has taken several steps to make India a global tourism hub. Some of the major initiatives planned by the Government of India to boost the tourism and hospitality sector of India are as follows:

In the Union Budget 2023-24, US$ 290.4 million has been allocated to the Ministry of Tourism. Under the Union Budget 2023-24, an outlay of US$ 170.85 million has been allocated for the Swadesh Darshan Scheme to develop a complete package of 50 tourist destinations for providing a wholesome tourism experience by facilitating physical, digital and virtual connectivity, availability of tourist guides and tourist security.

Ministry of Tourism has sanctioned 76 projects under the scheme since its inception under 13 themes for a revised sanctioned cost of US$ 668.95 million and has released US$ 534.9 million (till December 31, 2021).

Under Budget 2023-24, the Government has allocated US$ 30.25 million for the development of tourist circuits under PRASHAD. Since its launch in January 2015 and Ministry has sanctioned 37 projects in 24 states with estimated expenditure of US$ 146.4 million and a cumulative amount of US$ 91.6 million has been released for these projects. 68 destinations/sites have been identified in 30 States/UTs for development under the PRASHAD Scheme as on March 31, 2022.

Ministry of Tourism has partnered with the Quality Council of India (QCI), to assist the Hospitality Industry in their preparedness to continue operations safely and mitigate risks arising out of the COVID-19 pandemic through an initiative called SAATHI (System for Assessment, Awareness and Training for Hospitality Industry). A hotel/unit goes through the SAATHI framework and agrees to fully follow the requirements wherever applicable possible, and a self-certification is issued. Self-certified Hotel/units attend webinars to clarify doubts through live interactions. If Hotel/unit desires, they may undertake site-assessment based on SAATHI framework through QCI accredited agencies and an assessment report with opportunities for improvement is shared with the assessed unit.

Under this Loan Guarantee Scheme for Covid Affected Tourism Service Sector (LGSCATSS), loan upto US$ 12,110 will be extended to each Tour Operators/ Travel Agents/ Tourist Transport Operators approved/recognized by the Ministry of Tourism.

Guarantees for Skill Development Loans by the member banks of IBA up to Rs. 1.5 lakh (US$ 1,801) extended by lending institutions to eligible borrowers without collateral or third-party guarantee.

• Visa reforms include a significantly expanded Golden Visa scheme, a five-year Green residency and new entry permits, including one for job seekers. The new system also offers additional benefits to sponsor family members
• To ease travels for international tourists, the Government of India has launched a scheme wherein five lakh tourists will get free visas.
• In August 2022, Ministry of Tourism sanctioned 76 projects for Rs. 5,399.15 crore (US$ 678.39 million) under Swadesh Darshan Scheme for development of tourism infrastructure in the country.
• In June 2022, the Ministry of Tourism along with Associations of Indian Universities (AIU) initiated a 12 episode webinar series under ‘Azadi Ka Amrut Mahotsav’ (AKAM) to engage and expose young minds of our country to the rich and diverse heritage of the country.
• Till the end of September 2022, a total of 155 Dekho Apna Desh webinars have been organized by Ministry of Tourism.
• The Ministry of Tourism has launched the National Strategy for Sustainable Tourism and Responsible Traveller Campaign in June 2022.
• From November 15, 2021, India allowed fully vaccinated foreign tourists to visit India, which in turn will help revive the Indian travel and hospitality sector.
• In November 2021, the Ministry of Tourism signed a Memorandum of Understanding (MoU) with Indian Railway Catering and Tourism Corporation to strengthen hospitality and tourism industry. The ministry has also signed a MoU with Easy My Trip, Cleartrip, Yatra.com, Make My Trip and Goibibo.
• In November 2021, the Indian government planned a conference to boost film tourism in the country with an aim to establish domestic spots as preferred filming destinations. This move is expected to create jobs and boost tourism in the country.
• In September 2021, the government launched NIDHI 2.0 (National Integrated Database of Hospitality Industry) scheme which will maintain a database of hospitality sector components such as accommodation units, travel agents, tour operators, & others. NIDHI 2.0 will facilitate the digitalisation of the tourism sector by encouraging all hotels to register themselves on the platform.
• Government is planning to boost the tourism in India by leveraging on the lighthouses in the country. 71 lighthouses have been identified for development as tourist spots.
• The Ministry of Road Transport and Highways has introduced a new scheme called ‘All India Tourist Vehicles Authorisation and Permit Rules, 2021’, in which a tourist vehicle operator can register online for All India Tourist Authorisation/Permit. This permit will be issued within 30 days of submitting the application.
• The Indian Railway Catering and Tourism Corporation (IRCTC) runs a series of Bharat Darshan tourist trains aimed at taking people to various pilgrimages across the country.
• During 2019-20, an additional fund Rs. 1,854.67 crore (US$ 269.22 million) was sanctioned for new projects under the Swadesh Darshan scheme.
• Ministry of Tourism sanctioned 18 projects covering all the North Eastern States for Rs. 1,456 crore (US$ 211.35 million) to develop and promote of tourism in the region under Swadesh Darshan and PRASHAD schemes.
• Statue of Sardar Vallabhbhai Patel, also known as ‘State of Unity’, was inaugurated in October 2018 and the total revenue generated till November 2019 stood at Rs. 82.51 crore (US$ 11.81 million).

State Government Initiatives

• In Jammu and Kashmir, in April 2021, a mega tourism promotion event “Tapping the Potential of Kashmir: Another Day in Paradise” was organised in Srinagar. The event aimed to showcase the myriad tourism products of Jammu & Kashmir and promote tourism in the region as the destination for leisure, adventure, eco, wedding, films and MICE tourism steps have been taken by the government to provide better facilities to the old.
• The strategy of Uttarakhand Tourism is to identify key originating regions and tourist segments, which would then be the focus of marketing campaigns.
• Madhya Pradesh tourism board has opened the door for private investment within the state by providing all the aid and facilities to the investors.
• The AP Tourism Development Corporation (APTDC) plans to establish 100 kiosks across the state in the first phase, providing employment opportunities to the youth.
• In October 2021, the Tripura government collaborated with Infovalley Educational & Research (P) Ltd. as part of a public-private partnership (PPP) to run the State Institute of Hotel Management (SIHM). Through the SIHM, the government aims to empower the youth and contribute to the growth of hotels and hospitality management in the state.
• The Ministry of Tourism sanctioned three projects for a total amount of Rs. 179.68 crore (US$ 24.24 million) under the Swadesh Darshan scheme in Gujarat. The Ministry of Tourism has approved 16 projects for over Rs. 1,300 crore (US$ 171.2 million) in India's North East under the “Swadesh Darshan” Scheme.
• In July 2021, the Tamil Nadu state government decided to implement an integrated mega tourism plan, which included new lighting arrangements for the Thiruvalluvar statue at Kanyakumari, starting renovations at Poompuhar tourist spot and improving roads leading to tourist spots, spiritual places and adventure tourism spots. It also includes unveiling a new tourism policy, establishing more hotels, resorts, and convention centres and increasing contribution of public and private sectors in the tourism sector.
• In July 2021, Andhra Pradesh Tourism Authority urged stakeholders in the tourism sector in the state to register with the Andhra Pradesh Tourism under the Tourism Trade Registration and Facilitation Guidelines 2020.
• Jharkhand Tourism Policy Offers Attractive Incentives and Opportunities for Investors.
• Nagaland Launches Initiatives to Promote Off-Road Tourism

Staycation is seen as an emerging trend were people stay at luxurious hotels to revive themselves of stress in a peaceful getaway. To cater to such needs, major hotel chains such as Marriott International, IHG Hotels & Resorts and Oberoi hotels are introducing staycation offers were guests can choose from a host of curated experiences, within the hotel. India’s travel and tourism industry has huge growth potential. The industry is also looking forward to the expansion of e-Visa scheme, which is expected to double the tourist inflow in India. India's travel and tourism industry has the potential to expand by 2.5% on the back of higher budgetary allocation and low-cost healthcare facility according to a joint study conducted by Assocham and Yes Bank.

It is irrefutable that the tourist industry is becoming a more significant economic force and has the potential to be used as a tool for development. The tourist industry not only drives growth, but it also raises people's standards of living with its ability to provide significant amount of diverse employment opportunities. It promotes environmental preservation, champions diverse cultural heritage, and bolsters international peace. By 2028, Indian tourism and hospitality is expected to earn US$ 50.9 billion as visitor exports compared with US$ 28.9 billion in 2018.

Note: *in US$ terms

Note: Conversion rate used in November 2023, Rs. 1 = US$ 0.012

References: Media Reports, Ministry of Tourism, Press Releases, Department for Promotion of Industry and Internal Trade (DPIIT), Press Information Bureau (PIB), Union Budget 2023-24, Economic Survey 2022-23

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Quick links, unlock the marvels of incredible india, powerhouse of tourism and hospitality.

Tourism and Hospitality, as one of India's largest service industries, plays an extraordinary role in driving the nation's growth and prosperity. 

The Tourism and Hospitality sector is an integral part of the Make in India initiative, serving as a vital economic catalyst that fuels job creation and rapid development. 

It acts as a stimulant for the growth of multi-use infrastructure, including world-class hotels, resorts, exquisite restaurants, efficient transportation networks (aviation, roads, shipping, and railways), and state-of-the-art healthcare facilities. 

India proudly boasts a tapestry of geographical diversity, encompassing awe-inspiring world heritage sites and niche tourism offerings such as captivating cruise tourism, exhilarating adventure tourism, renowned medical tourism, and mesmerizing eco-tourism. These unique offerings have resulted in an exponential increase in tourist arrivals, opening up vast employment opportunities. 

The recently announced 2023 Union Budget has firmly placed tourism as a key sector in the spotlight. The Ministry of Tourism, in its mission mode, is dedicated to promoting the industry through active participation from all States, the convergence of Government Programs, and the establishment of impactful Public-Private Partnerships. This visionary approach will facilitate comprehensive development in at least 50 selected destinations through a challenge mode process. 

Recognizing the importance of diversity and gender empowerment, the tourism industry stands as a leading employer of women. The government proactively collaborates with industry stakeholders to create a conducive work environment that fosters equal opportunities and celebrates the contributions of female employees. 

The Ministry of Tourism has also designated the Year 2023 as the 'Visit India' year, an invitation to the world to witness the splendor and magnificence that our nation has to offer. 

Embracing a progressive outlook, India welcomes 100% Foreign Direct Investment (FDI) in the tourism industry under the automatic route.  

Additionally, 100% FDI is permitted for tourism construction projects, including the development of exquisite hotels, resorts, and unparalleled recreational facilities. 

For comprehensive details, please refer to the FDI Policy, which highlights the investment opportunities and guidelines in the tourism sector. 

India's tourism industry stands as a beacon of boundless possibilities, with its rich heritage, cultural tapestry, and captivating destinations. We invite you to embark on an extraordinary journey of investment and partnership, where your vision aligns with the immense potential India holds

Foreign Tourist Arrivals (Jan-Dec 2023)

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Annual Growth Rate of FTAs in India (2022)

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54 th  on the World Economic Forum Travel & Tourism Development Index (2022)

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Government of India envisions $56 Bn forex, creating around 140 Mn jobs in tourism by 2030 through inclusive growth and  particularly focusing on cruise tourism, ecotourism and adventure tourism.   

The Indian Tourism sector ranks among the fastest-growing economic sectors in the country. The industry significantly impacts employment and drives regional development, while also creating a multiplier effect on the performance of related industries.

By 2028, India's tourism and hospitality industry is projected to generate revenue of over $59 Bn. Additionally, Foreign Tourist Arrivals (FTAs) are anticipated to reach 30.5 Mn by 2028.

In light of India's G20 Presidency and the India@75 Azadi ka Amrit Mahotsav celebrations, the Ministry of Tourism has designated 2023 as the 'Visit India Year' to promote inbound travel.

The Honorable Prime Minister has envisioned a mission mode approach to develop tourism during Amrit Kaal, with a strategic roadmap for the next 25 years. The objective is to position India as the foremost travel destination globally by the time we celebrate India@100 in 2047, creating unparalleled appeal for visitors from around the world. 

Ministry of Tourism is planning to organize a Global Tourism Investors Summit along with Central Ministries and State/UT Governments to showcase opportunities for investment and trade. The event will allow global investors to explore Indian Tourism products and services.

Union Budget 2023 Highlights:

• 50 tourist destinations will be selected through challenge mode to be developed as a whole package for domestic and international tourism
• Sector-specific skilling and entrepreneurship development to be dovetailed to achieve the objectives of the ‘Dekho Apna Desh’ initiative
• Tourism infrastructure and amenities to be facilitated in border villages through the Vibrant Villages Programme
• Unity Malls to be set up in State Capitals or prominent tourist centres

GROWTH DRIVERS

Infrastructure development.

More than half of the Ministry of Tourism’s budget is channelised for funding the development of destinations, circuits, mega projects as well as rural tourism infrastructure projects.

Hotels & Accommodation

Revenue is projected at $7.66 Bn in 2023. CAGR of 8.29% between 2023-27. 61.3 Mn potential customers by 2027

Adventure Tourism

India has 70% of the Himalayas, a 7,000+ Km of coastline, ranks 10th in total area under forest cover, and is one of the three countries in the world with both hot and cold deserts.

Medical tourism

Medical tourism and wellness retreats attract 21% of international travelers, leveraging world-class healthcare facilities and traditional healing practices.

Cruise Tourism

Cruise passenger traffic expected to increase from 0.4 Mn to 4 Mn by 2032. Increase in economic potential from $110 Mn to $5.5 Bn.

Eco-Tourism

Expected to grow at 15.7% between 2019-27 & reach $4.55 Bn. India offers unique destinations, exploration of wildlife, and pristine undisturbed natural areas.

Meetings, Incentives, Conferences, and Exhibitions

The Indian MICE market has less than 1% share currently, but with initiatives such as ‘Meet in India’, National Advisory Council for Mice, India Mice Board, MICE Tourism is projected to double in next 5 years.

Entrepreneurial Opportunities

The tourism sector has 1,300+ DPIIT recognized startups.

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The Ministry of Tourism is set to host the First Global Tourism Investors Summit in 2023 in collaboration with Central Ministries and State/UT Governments. 

This mega event aims to highlight investment and trade opportunities while providing a platform for international investors to discover India's diverse tourism products and services.  

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Recognising the potential of rural tourism in the country, the Ministry of Tourism has identified Rural Circuit as one of the fifteen thematic circuits for development under the Swadesh Darshan Scheme and is aimed at leveraging tourism as a force multiple for revitalizing the rural economy and for giving both domestic and international tourists a glimpse of rural aspect of the country.

Further, Ministry of Tourism has formulated a Draft 'National Strategy and Roadmap for Development of Rural Tourism in India - An initiative towards Atmanirbhar Bharat', which, inter alia, focuses on generating income and jobs in rural areas and empower local communities, youth and women, fulfilling the vision of Aatmanirbhar Bharat.

The GOI has identified 78 lighthouses in the country as centres of tourism, which are in the first phase under Public Private Partnership (PPP). The identified lighthouses are in Gujarat, Maharashtra, Goa, Karnataka, Kerala, Lakshadweep, Tamil Nadu, Puducherry, Andhra Pradesh, Odisha, West Bengal and Andaman and Nicobar Islands. The GOI has kick started the ‘lighthouse tourism’ project by inviting initial qualification bids to develop eight lighthouses in the first phase, at a cost of INR 128 crore, under the public-private-partnership model for 7 lighthouses.

The goal of the revamped Swadesh Darshan 2.0 Scheme is to develop sustainable and responsible tourism destinations in the country. The scheme is aimed at 360-degree holistic development with a focus on increasing self-employment, youth skilling, private sector investments, and preserving local cultures.

The strategic objectives of the Scheme are: (i) To enhance the contribution of tourism to the local economies (ii) To create jobs including self-employment for local communities (iii) To enhance the skills of local youth in tourism and hospitality (iv) To increase private sector investment in tourism and hospitality (v) To preserve and enhance the local cultural and natural resources  

Pilgrimage Rejuvenation and Spiritual, Heritage Augmentation Drive (PRASHAD) scheme focuses on developing and identifying pilgrimage sites across India for enriching the religious tourism experience. It aims to integrate pilgrimage destinations in a prioritised, planned and sustainable manner to provide a complete religious tourism experience. As on date, total number of destinations/sites identified for development under the scheme at present are 68 in 30 states/UTs.

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• Despite challenges, India’s inbound tourism set to grow at 12% CAGR: report

This growth will be driven by rising disposable incomes, growth of the middle class and increasing awareness of India as a tourist destination. The latest Knowledge report "Inbound Tourism in India – Unlocking the Potential” also suggested the need for the public and private sector to collaborate and use digital technologies as a key growth enabler.

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Besides requests to restore SEIS, introduce an alternative scheme in the new Foreign Trade Policy and to roll back TCS of 20 percent to five percent on Overseas Tour Packages were mentioned in the letter sent by the association’s President. The inbound tourism sector is suffering and needs hand holding by the government, he stated.

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Development of Tourism in India, Current Landscape, Government Initiatives

Tourism in India holds immense potential as a significant contributor to country's economy, despite facing various challenges. Read this article for Opportunities for Development of Tourism in India.

Table of Contents

Development of Tourism in India

Tourism in India holds immense potential as a significant contributor to the country’s economy, despite facing various challenges. With its rich cultural heritage, diverse landscapes, and historical monuments, India has always been a magnet for travellers from around the globe. However, the development of this sector has been met with both successes and hurdles.

Current Landscape and Economic Impact of Tourism in India

Tourism in India contributes approximately 4.6% to the nation’s GDP, as per the Ministry of Tourism. Despite not being prioritized by the government, the sector plays a vital role in job creation, supporting over 32 million jobs in 2021. The World Travel and Tourism Council reported that in 2021, tourism generated ₹13.2 lakh crore (US$170 billion), accounting for 5.8% of India’s GDP.

However, the COVID-19 pandemic significantly impacted tourism, leading to a decline in foreign tourist arrivals by 44% in 2022 compared to 2019 figures. Nonetheless, India’s domestic tourism market remains robust, with over 1 billion domestic tourist visits recorded in 2012.

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Strengths and Challenges in India’s Tourism Sector

India possesses numerous strengths that bolster its tourism sector. The country’s cultural and natural resources, including historical monuments, scenic landscapes, and diverse wildlife, attract travellers worldwide. Additionally, India’s air transport infrastructure and natural resources are highly regarded globally.

However, the sector also faces several challenges. Infrastructure deficiencies, such as inadequate road networks and outdated facilities, hinder the tourist experience. Moreover, safety concerns, including issues related to women’s safety and petty crime, can deter potential visitors. Additionally, bureaucratic red tape and complex visa procedures have been cited as barriers to tourism growth.

Opportunities for Growth and Development of Tourism in India

Despite the challenges, India’s tourism sector offers ample opportunities for growth and development:

• Diverse Attractions: From historical monuments and cultural festivals to scenic landscapes and adventure sports, India offers a wide range of tourist attractions. Leveraging these diverse offerings can attract travellers with varied interests and preferences.
• Cultural Experiences: India’s rich cultural heritage and traditions provide unique experiences for tourists. Promoting cultural tourism, including heritage walks, culinary tours, and traditional art forms, can attract visitors seeking authentic cultural experiences.
• Medical Tourism: India has emerged as a leading destination for medical tourism, offering high-quality healthcare services at competitive prices. With state-of-the-art hospitals and skilled medical professionals, India attracts patients from around the world for treatments ranging from surgeries to wellness retreats.
• Rural and Eco-Tourism: There is growing interest in experiential and sustainable tourism experiences, such as rural homestays, wildlife safaris, and initiatives. Encouraging community-based tourism initiatives can benefit rural economies while conserving natural resources.
• Digital Transformation: Technology plays a crucial role in enhancing the tourism experience, from online booking platforms and virtual tours to digital marketing strategies. Embracing digital innovations can improve accessibility, convenience, and connectivity for travellers.

Government Initiatives to Promote India’s Tourism Sector

The Government of India has taken several initiatives to promote tourism development:

• Policy Support: The Ministry of Tourism formulates national policies and collaborates with stakeholders to develop and promote tourism. Efforts are underway to simplify regulations, improve infrastructure, and enhance the overall tourism experience.
• Incredible India Campaign: The Incredible India campaign showcases India’s tourism potential through multimedia campaigns, roadshows, and promotional events. It highlights the country’s cultural diversity, natural beauty, and hospitality to attract international travellers.
• Niche Tourism Promotion: The government is focusing on promoting niche tourism products such as rural, cruise, medical, and eco-tourism. Specialized marketing campaigns and infrastructure development initiatives are aimed at tapping into niche markets and diversifying the tourism portfolio.
• Public-Private Partnerships: Collaborations between the government, private sector, and local communities are essential for tourism development. Public-private partnerships facilitate investment, infrastructure development, and skill enhancement in the tourism sector.

Future Outlook For Tourism Development in India

Despite the challenges posed by the pandemic and other systemic issues, the outlook for tourism in India remains optimistic. With concerted efforts from the government, private sector, and other stakeholders, the sector is poised for growth. Forecasts suggest that tourism could contribute 7.2% of India’s GDP by 2031, underscoring its potential as a key driver of economic development.

In conclusion, tourism development in India presents challenges and opportunities. By addressing infrastructure deficiencies, promoting niche tourism products, and prioritizing safety and security, India can unlock the full potential of its tourism sector and emerge as a premier global destination for travellers.

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Development of Tourism in India FAQs

What is the current development of tourism in india.

Today tourism is the largest service industry in India, with a contribution of 6.23% to the national GDP and providing 8.78% of the total employment.

What is the role of tourism in development?

In developing countries, tourism development has been used as an important strategy for increasing economic growth, alleviating poverty, creating jobs, and improving food security.

What is the importance of tourism in India?

Tourism in India has grown substantially. It promotes National Integration and provides support to local handicrafts and cultural pursuits.

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Tourism in India- Impacts and Insights

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Tourism in India is big business and it is growing year on year. But what is the appeal and how can tourism best be managed here? Read on to find out…

• Overview of India

The tourism industry in India

• Why people travel to India

Most popular types of tourism in India

Most popular tourist attractions in india.

• What types of tourists travel to India
• Crime and safety in India
• Required budget to visit India
• General tips for visiting India

10 interesting facts about India

• 10 FAQs about tourism in India

Tourism in India 

Welcome to India! A land of diverse landscapes and cultures. From the snowy peaks of the Himalayas to the sunny beaches of Goa. Dive into a world where every corner has a story. Let’s embark on this adventure together!

Geography of India

India is a country located in South Asia and is the seventh-largest country in the world by land area. It has a diverse landscape and a wide range of climates, ranging from tropical in the south to alpine in the north.

India is bordered by the Indian Ocean to the south, the Bay of Bengal to the east, and the Arabian Sea to the west. It shares land borders with Pakistan to the west, China , Nepal, and Bhutan to the north, and Bangladesh and Myanmar to the east.

The northern region of India is dominated by the Himalayan mountain range, which includes the highest peak in the world, Mount Everest. The Himalayas also act as a natural barrier, separating India from the rest of Asia. The central region of India is made up of the Deccan Plateau, which is bordered by the Eastern and Western Ghats mountain ranges.

The Indo-Gangetic plain is a vast, fertile region that stretches across northern and eastern India and is watered by the Ganges, Brahmaputra, and Indus rivers . The western part of India is dominated by the Thar Desert, while the southern region is known for its tropical forests and coastal plains.

India has a rich diversity of flora and fauna, with a range of animal species including tigers, elephants, rhinoceroses, and various species of monkeys. The country is also home to a diverse range of ethnic and linguistic groups , with over 1,600 languages spoken throughout the country.

Tourism is a significant contributor to the Indian economy, with the sector accounting for 9.2% of the country’s GDP and generating over 40 million jobs in 2019. Here are some statistics related to the tourism industry in India:

• Foreign tourist arrivals: In 2019, India received over 10.9 million foreign tourist arrivals, which was a 3.2% increase compared to the previous year.
• Domestic tourism: Domestic tourism in India is also significant, with over 2.3 billion domestic tourist visits in 2019.
• Tourism revenue: The total tourism revenue generated in India in 2019 was over USD 28 billion, with foreign exchange earnings from tourism standing at USD 19.9 billion.
• Top tourist destinations: Some of the top tourist destinations in India include the Taj Mahal in Agra, the Golden Temple in Amritsar, the beaches of Goa, and the backwaters of Kerala.

India is a diverse country with a rich cultural heritage and natural beauty, which offers a wide range of tourism options. Here are some of the most popular types of tourism in India:

Heritage tourism in India

India has a rich history, and there are many historic sites and monuments, such as the Taj Mahal, Qutub Minar, and Ajanta and Ellora Caves, that attract tourists interested in learning about the country’s past.

Cultural tourism in India

India is home to a diverse range of cultures, traditions, and customs, and tourists come to India to experience its rich cultural heritage, such as its music, dance, and cuisine.

Adventure tourism in India

India offers a range of adventure tourism options, including trekking in the Himalayas, white-water rafting, wildlife safaris, and skiing.

Spiritual tourism in India

India is a land of spirituality, and many tourists come to India to explore its spiritual heritage, visit ashrams, and participate in yoga and meditation.

Medical tourism in India

India is a popular destination for medical tourism , with world-class healthcare facilities and affordable medical treatments attracting patients from around the world.

Eco-tourism in India

India has a diverse range of ecosystems, from tropical forests to deserts , and tourists come to India to explore its natural beauty and wildlife, such as the backwaters of Kerala, the Sunderbans, and the Jim Corbett National Park.

Beach tourism in India

India has a long coastline and many beautiful beaches, such as Goa, Kerala, and Andaman and Nicobar Islands, which attract tourists looking for sun, sand, and surf.

India has a rich cultural and historical heritage, and is home to many popular tourist attractions that draw visitors from around the world. Here are some of the most popular tourist attractions in India:

• Taj Mahal – Located in Agra, the Taj Mahal is one of the most iconic and beautiful buildings in the world. It was built by the Mughal emperor Shah Jahan as a mausoleum for his wife Mumtaz Mahal.
• Jaipur – The capital city of Rajasthan, also known as the “Pink City,” is famous for its stunning architecture, forts, and palaces, including the City Palace, Hawa Mahal, and Amber Fort.
• Golden Temple – Located in Amritsar, the Golden Temple is the most sacred site of Sikhism and is renowned for its stunning architecture and the warm hospitality offered by the Sikh community.
• Kerala Backwaters – The backwaters of Kerala are a network of interconnected canals, lagoons, and lakes that provide a scenic and relaxing experience for tourists.
• Khajuraho Temples – The Khajuraho Temples are a group of Hindu and Jain temples located in Madhya Pradesh that are famous for their intricate carvings and sculptures.
• Varanasi – Located on the banks of the River Ganges, Varanasi is one of the oldest continuously inhabited cities in the world and is a major pilgrimage site for Hindus.
• Goa – Known for its stunning beaches, vibrant nightlife, and Portuguese architecture, Goa is a popular tourist destination for both domestic and international tourists.
• Ajanta and Ellora Caves – Located in Maharashtra, the Ajanta and Ellora Caves are a group of ancient rock-cut Buddhist and Hindu cave temples that are UNESCO World Heritage sites.
• Jim Corbett National Park – Located in Uttarakhand, the Jim Corbett National Park is famous for its tigers, elephants, and other wildlife, and is a popular destination for wildlife enthusiasts.
• Hampi – Located in Karnataka, Hampi is a UNESCO World Heritage site and is known for its stunning ancient ruins and temple complexes.

These are some of the most popular tourist attractions in India, but there are many more that visitors can explore during their trip to the country.

Impacts of tourism in India

It is important that we consider the positive and negative impacts of tourism in every destination, including India. So, lets take a look at what India is doing right and what they can do better.

Social impacts of tourism in India

One of the beauties of tourism in India is the rich cultural exchange it fosters. Visitors get a first-hand experience of India’s deep-rooted traditions, while locals often get a broader understanding of global customs.

Yet, as with any dialogue, there can be misunderstandings. While tourism in India brings about cultural appreciation, there’s also the risk of stereotyping or commercialising certain traditions just to cater to the tourist gaze.

Environmental impacts of tourism in India

India, with its vast forests , serene backwaters, and majestic mountains, promises a natural retreat like no other. Tourism in India has, in many ways, shone a spotlight on the need to conserve these pristine pockets. National parks and wildlife sanctuaries thrive on tourist revenue.

However, there’s a balance to strike. The surge in tourism can lead to challenges like littering in the Himalayan trails or water pollution in the popular beaches of Goa. Each footprint, while seemingly small, can have lasting impacts, making sustainable tourism in India not just an option but a necessity.

Economic impacts of tourism in India

Economically speaking, tourism in India is a major player. It’s a source of income for many, from the rickshaw pullers of Delhi to the houseboat owners in Kerala. The ripple effects are felt in various sectors like hospitality, transport, and local handicrafts.

But here’s the twist: over-reliance on tourism can be tricky. Factors like political events or natural calamities can lead to fluctuations in tourist inflow, making diversification essential even within the realm of promoting tourism in India.

In a Nutshell: Impacts of Tourism in India

Here is a summary of the main impacts of tourism in India.

In closing, while the tapestry of tourism in India is undeniably vibrant, it’s crucial to weave it with care. Through informed strategies and mindful interactions, India’s tourism landscape can remain as diverse and enchanting as the nation itself.

Now that we know a bit more about tourism in India, lets take a look at at some of the most interesting facts about this magnificent country.

• India is the seventh-largest country in the world by land area and the second-most populous country, with over 1.3 billion people.
• India is known for its diverse geography , ranging from the Himalayan Mountains in the north to the beaches of Goa in the south.
• India is the birthplace of four of the world’s major religions: Hinduism, Buddhism, Jainism, and Sikhism.
• The Indian film industry, also known as Bollywood, produces the largest number of films in the world each year, surpassing Hollywood in the United States.
• India is home to the world’s largest statue, the Statue of Unity, which is a tribute to Indian independence leader Sardar Vallabhbhai Patel.
• The Indian Railways is the world’s fourth-largest railway network, with over 67,000 kilometers of track and over 8,000 stations.
• The national symbol of India is the Bengal Tiger, which is a critically endangered species with only around 2,500 left in the wild.
• India is the world’s largest producer of spices, with exports of spices contributing significantly to the country’s economy.
• The game of chess originated in India, where it was known as chaturanga, and later spread to Persia and Europe.
• India has a diverse cuisine, with each region having its own distinct flavors and specialties. Some popular Indian dishes include biryani, butter chicken, samosas, and dosas.

FAQs about tourism in India

Lastly, lets sum up this article by answering some of the most frequently asked questions about tourism in India.

• What is the best time to visit India?

The best time to visit India depends on the region you plan to visit. Generally, the best time to visit most parts of India is from October to March, when the weather is cooler and drier.

• What are some must-visit tourist attractions in India?

Some popular tourist attractions in India include the Taj Mahal, Jaipur’s Amber Fort, the beaches of Goa, Kerala’s backwaters, and the Himalayan mountain range.

• Is it safe to travel to India as a solo traveler?

India can be a safe destination for solo travelers if you take the necessary precautions. It is important to be cautious and aware of your surroundings, especially when traveling alone.

• What is the local currency in India, and can I use credit cards?

The local currency in India is the Indian rupee (INR), and credit cards are widely accepted in larger cities and tourist areas.

• What should I wear when visiting India?

It is important to dress modestly when visiting India, especially when visiting religious sites. Avoid wearing revealing or tight-fitting clothes and dress in comfortable, lightweight clothes that cover your shoulders and knees.

• What are some popular Indian dishes?

Indian cuisine is diverse and flavorful, with each region having its own distinct specialties. Some popular Indian dishes include biryani, butter chicken, samosas, and dosas.

• How can I get around in India?

Getting around in India can vary depending on the region you are in. Options for transportation include taxis, auto-rickshaws, buses, and trains. Domestic flights are also available for longer distances.

• Is it necessary to tip in India?

Tipping is not mandatory in India, but it is common to tip service staff, such as waiters and bellboys, around 10% of the bill amount.

• What languages are spoken in India?

There are many languages spoken in India, with Hindi being the most widely spoken. Other major languages include Bengali, Telugu, Marathi, Tamil, and Urdu.

• What are some common customs and traditions in India?

India has a rich culture and tradition, with many customs and traditions varying by region and religion. Some common customs include removing shoes before entering a temple, greeting elders with folded hands, and wearing traditional attire for weddings and other special occasions.

To conclude

Tourism in India is a journey through rich cultures, breathtaking landscapes, and bustling markets. While its myriad offerings captivate the soul, it’s vital to travel with awareness and respect. Embracing sustainable practices ensures that the timeless allure of India continues to enchant travellers for generations to come.

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India's travel and tourism sector poised for growth: Projected revenue to reach USD 23.72 bn by 2024

N ew Delhi [India], April 15 (ANI): The travel and tourism market in India is set to generate a revenue of USD 23.72 billion in 2024, with a projected annual growth rate (CAGR 2024-2028) of 9.62 per cent, according to projections by the India Brand Equity Foundation (IBEF).

This growth trajectory is expected to propel the market volume to USD 34.25 billion by 2028.

As per Invest India, India announced 100 per cent Foreign Direct Investment (FDI) in tourism-related ventures, including the development of hotels, resorts, and recreational facilities, in a move aimed at fostering growth and development in the tourism sector as of 2023.

Prime Minister Narendra Modi has been asserting that India's efforts in the tourism sector are centered on preserving its rich heritage while at the same time creating a world-class infrastructure for tourism.

The total FDI inflows in India for the fiscal year 2023-2024 stand at a USD 17.96 billion, with USD 11.54 billion attributed to FDI equity.

This announcement comes as the nation charts a course towards bolstering its tourism industry, positioning it as a major contributor to economic growth and job creation.

The tourism landscape in India is diverse, with the package holidays market emerging as the largest segment, projected to reach a market volume of USD 10.48 billion in 2024.

By 2028, the number of users in the package holidays market is expected to soar to 64.74 million, with a user penetration rate increasing from 7.8 per cent in 2024 to 10.0 per cent in 2028.

The average revenue per user (ARPU) in this segment is forecasted to be USD 209.70 by 2028, with online sales expected to contribute 60 per cent of the total revenue in the travel and tourism market in India.

In alignment with global trends, India's tourism industry is undergoing a transformation, with a focus on promoting sustainable and eco-friendly travel options to attract travelers.

The sector is poised to make significant contributions to the country's GDP, with projections indicating that it will contribute USD 250 billion by 2030, generating employment for 137 million individuals.

In a recent development on March 7, Prime Minister Narendra Modi dedicated and launched 52 tourism sector projects worth more than Rs 1400 crores under the Swadesh Darshan and PRASHAD Scheme.

These projects encompass various aspects of tourism infrastructure development, including pilgrimage sites, heritage destinations, and recreational facilities, with a focus on enhancing visitor experiences and promoting local communities' participation in tourism initiatives.

During the event, Prime Minister Modi also unveiled visionary campaigns and schemes aimed at fostering growth in the tourism sector, including the 'Dekho Apna Desh People's Choice 2024' and 'Chalo India Global Diaspora Campaign.'

These initiatives seek to engage citizens and the Indian diaspora in promoting tourism and showcasing India's rich cultural heritage and diverse attractions.

The revamped Swadesh Darshan 2.0 Scheme underscores the government's commitment to integrated destination development and community engagement in tourism projects.

With India's tourism industry poised for exponential growth, driven by factors such as world-class infrastructure development, evolving technology landscape, and rising disposable incomes, the nation is poised to emerge as a leading global tourism destination.

Through strategic partnerships, innovative campaigns, and concerted efforts towards sustainable tourism, India is set to unlock its vast potential and position itself as a premier destination for travelers worldwide. (ANI)

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India's travel and tourism sector poised for growth: projected revenue to reach usd 23.72 bn by 2024.

New Delhi [India], April 15 (ANI): The travel and tourism market in India is set to generate a revenue of USD 23.72 billion in 2024, with a projected annual growth rate (CAGR 2024-2028) of 9.62 per cent, according to projections by the India Brand Equity Foundation (IBEF).

This growth trajectory is expected to propel the market volume to USD 34.25 billion by 2028.

As per Invest India, India announced 100 per cent Foreign Direct Investment (FDI) in tourism-related ventures, including the development of hotels, resorts, and recreational facilities, in a move aimed at fostering growth and development in the tourism sector as of 2023.

Prime Minister Narendra Modi has been asserting that India's efforts in the tourism sector are centered on preserving its rich heritage while at the same time creating a world-class infrastructure for tourism.

The total FDI inflows in India for the fiscal year 2023-2024 stand at a USD 17.96 billion, with USD 11.54 billion attributed to FDI equity.

This announcement comes as the nation charts a course towards bolstering its tourism industry, positioning it as a major contributor to economic growth and job creation.

The tourism landscape in India is diverse, with the package holidays market emerging as the largest segment, projected to reach a market volume of USD 10.48 billion in 2024.

By 2028, the number of users in the package holidays market is expected to soar to 64.74 million, with a user penetration rate increasing from 7.8 per cent in 2024 to 10.0 per cent in 2028.

The average revenue per user (ARPU) in this segment is forecasted to be USD 209.70 by 2028, with online sales expected to contribute 60 per cent of the total revenue in the travel and tourism market in India.

In alignment with global trends, India's tourism industry is undergoing a transformation, with a focus on promoting sustainable and eco-friendly travel options to attract travelers.

The sector is poised to make significant contributions to the country's GDP, with projections indicating that it will contribute USD 250 billion by 2030, generating employment for 137 million individuals.

In a recent development on March 7, Prime Minister Narendra Modi dedicated and launched 52 tourism sector projects worth more than Rs 1400 crores under the Swadesh Darshan and PRASHAD Scheme.

These projects encompass various aspects of tourism infrastructure development, including pilgrimage sites, heritage destinations, and recreational facilities, with a focus on enhancing visitor experiences and promoting local communities' participation in tourism initiatives.

During the event, Prime Minister Modi also unveiled visionary campaigns and schemes aimed at fostering growth in the tourism sector, including the 'Dekho Apna Desh People's Choice 2024' and 'Chalo India Global Diaspora Campaign.'These initiatives seek to engage citizens and the Indian diaspora in promoting tourism and showcasing India's rich cultural heritage and diverse attractions.

The revamped Swadesh Darshan 2.0 Scheme underscores the government's commitment to integrated destination development and community engagement in tourism projects.

With India's tourism industry poised for exponential growth, driven by factors such as world-class infrastructure development, evolving technology landscape, and rising disposable incomes, the nation is poised to emerge as a leading global tourism destination.

ANI 15th April 2024, 18:37 GMT+10

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History of tourism in India: Growth and Development

• November 22, 2023

Table of Contents

India, one of the world’s oldest civilizations, is a mixture of numerous cultural stories. The country is one of the most sought-after journey destinations within the world, with a wealth of attractions and a rich historical legacy. Stretching from the snow-covered Himalayan heights to the tropical rain forests of the south, it encompasses an area of 32,87,263 sq. km. India, the 7th-largest state internationally, is distinguished from the rest of Asia by means of its precise topography, that is shaped via mountains and the sea.

History of Tourism Development

In 1945, the authorities of India established a committee headed by Sir John Sargent, who served as the government’s educational adviser at the time. This marked the beginning of deliberate attempts to broaden tourism in India (Krishna, A.G., 1993). Following that, a deliberate technique to tourism improvement was followed in 1956 alongside the second  five year Plan. From the isolated making plans of single unit facilities within the 2nd and 3rd five year Plans, the technique has evolved. With the implementation of the 6th Plan, tourism turned into a key tool for each financial boom and social integration, ushering in a new generation.

But, the tourism industry failed to  take off until the 1980s. The authorities made some essential decisions. In 1982, the National Policy on Tourism was declared. A comprehensive plan for reaching sustainable tourism growth was advanced later in 1988 by using the National Committee on Tourism. A National action Plan was created in 1992, and the National Strategy for Tourism Promotion was written in 1996. The central and state governments, public sector initiatives, and the private sector were acknowledged for their contributions to the increase of tourism in 1997 by the brand new Tourism coverage. It has also been acknowledged that the improvement of tourism facilities calls for the participation of Panchayati Raj establishments, neighborhood authorities, non-governmental agencies, and the youth of the area.

Present Condition of Tourism Sector in India

With 6.23% of India’s GDP and 8.78% of all jobs generated with the aid of the sector, tourism is currently India’s biggest service sector. Over five million foreign tourists and 562 million domestic travelers visit India every year. At a 9.4% annual growth rate, the tourism region in India is anticipated to generate about US$275.5 billion through 2018 from about US$ a hundred billion in 2008.  In addition “Incredible India” marketing campaign, the Ministry of Tourism is the primary organization for the growth and promotion of travel to India.

India’s Tourist Attractions:

India is famous for treating all of its visitors, irrespective of their origins, with richness. Its welcoming customs, diverse population, wealthy cultural legacy, and colorful fairs and fairs furnished tourists with long-lasting draws. Some of the other sightseeing locations are: technological parks and technology museums for science tourism; centers of pilgrimage for non spiritual tourism; beautiful beaches, forests, and natural world and landscapes for eco-tourism; snow, rivers, and mountain peaks for journey tourism; historical past, trains, and accommodations for historical past tourism. vacationers are drawn to yoga, ayurvedic, and herbal fitness .

Overseas tourists primarily purchase Indian handicrafts, particularly rings, carpets, leather goods, ivory, and brass work.

The market research report “Booming Medical Tourism in India” claims that despite the economic downturn, medical tourism is the tourism industry segment in India that is expanding the fastest. The report goes on to say that there is a lot of potential in the medical tourism sector in India. Its allure as a medical tourism destination is increased by elements like the low cost, scope, and variety of treatments offered in the nation.

The market research studies report “Booming medical Tourism in India” claims that notwithstanding the financial downturn, medical tourism is the tourism industry segment in India that is increasing the fastest. The file goes on to say that there is a lot of capacity in the medical tourism sector in India. Its attraction as a scientific tourism destination is extended by means of factors just like the low cost, scope, and variety of remedies supplied in the country.

Advantages of Tourism Industry

Growth in  employment and profits: In India, tourism has grown to be a tool for lowering poverty, creating jobs, and creating sustainable human development. It makes up 8.78% of all jobs in India and 6.23% of the India’s GDP. There are presently about 20 million employed in India’s tourism sector.

Increase in forex profits: In India, tourism contributes significantly to foreign exchange income. This is useful to the state’s stability of payments. At a 9.4% annual growth rate, the tourism sector in India is anticipated to generate approximately US$275.five billion through 2018 from approximately US$100 billion in 2008.

Preservation of the Environment and National Heritage: by designating positive locations as heritage sites, tourism contributes to the preservation of some of historically great places.  For Example, if the Tourism branch had not worked on preserving the Taj Mahal, the Qutub Minar, the Ajanta and Ellora temples, and many others., they would have been destroyed . Similarly, tourism contributes to the upkeep of many endangered species’ natural habitats.

India’s tourism area is expanding and has a enormous ability to reinforce the nations overall financial and social improvement in addition to creating jobs and bringing in considerable amounts of forex. However a lot of extra work desires to be achieved. For tourism in India to make a contribution to the protection and sustainability of the diversity of the country’s natural and cultural environments, ecotourism must to be endorsed. The development of tourism in India has to prioritize the sustainable development of indigenous cultures inside the areas it operates in, while also imparting accommodations and entertainment for tourists in a way that minimizes any negative effect on the surroundings.

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