korea tourism organization indonesia

THE KTO TARGETING IS TO MORE INDONESIA’S MUSLIM FRIENDLY TOURISTS

WITH travel restrictions being gradually lifted in different countries and vaccination roll-out gaining momentum in Korea, the tourism sector hit hard by the more than yearlong pandemic is gearing up to attract foreign travelers.

According to Akhmed Faezal Al-Hamdi (IchaL), MICE Manager of Korea Tourism Organization (KTO) Jakarta Office at the KTO-Travel Agent Gathering & Virtual Tour 2021 – Muslim Friendly Korea in Jakarta (6/15) said the impact of the COVID-19 pandemic has also been felt by the tourism representative offices of foreign countries in Indonesia. KTO, which is based in Jakarta, has also taken strategic steps so that their promotions will continue and be right on target.

“The Korea Tourism Organization (KTO) is moving fast to resume overseas package tours as the nation’s vaccination rate is picking up speed and travel restrictions caused by the COVID-19 pandemic are beginning to be lifted cautiously in some countries,” he said.

But when he asked how’s KTO promoting Muslim Friendly Korea program here, he rapidly answered that the conditions for the COVID-19 pandemic had many changes related to the adaptation of new habits. In the past, promotional activities were carried out offline, now the portion is more online.

To Korea, he continued, for the Indonesian market, KTO deliberately offers Korean Muslim Friendly tourist destinations because it makes it easier for Indonesian tourists to be more comfortable and secure with this halal tour during their visit to Korea.

Likewise, when asked about the criteria for Indonesian tourists, he explained Indonesian tourists prefer shopping and eating. Shopping is a favorite activity for tourists from Indonesia who visit South Korea. In the city of Seoul, there are indeed many shopping centers ranging from Dongdaemun to Myeong-Dong that provide a variety of clothes to cosmetics.

“What must be hunted in Seoul is cosmetics because the selling price is much cheaper than in Indonesia. It is undeniable that the increase in tourist destinations to South Korea is due to K-POP culture such as dramas and band groups, so drama locations and artist agency offices are also being hunted,” he added.

He also explained that for Indonesia’s Muslim tourists not to worry, now you can easily find halal food in South Korea. Muslim-Friendly Restaurant in Korea, there are 118 restaurants that sell food that are friendly to Muslim tourists and the restaurants are divided into 5 categories, namely 4 halal-certified restaurants, 37 self-certified restaurants, 24 Muslim-friendly restaurants, 49 Muslim-welcome restaurants and 4 pork-free restaurants.

“Restaurants that have a halal certificate are restaurants that meet the halal criteria determined by the Korea Muslim Federation (KMF), which has been established since 1967. Self-certified are restaurants that use halal ingredients but do not have an official halal certificate,” he said.

He continued, Muslim-Friendly Restaurants in Korea also grouped 36 famous Korean food menus into 4 categories, namely vegetables only, seafood-based foods, vegetable and seafood-based foods, and meat-based foods instead of pork. This food grouping is intended so that Muslim tourists can still enjoy Korean food.

The event was also attended by Yoo Seunghee – Director of Jakarta Office Gyeongnam Province, Park Sung Ho – Chief of Representative Daegu Metropolitan City and Charley SK Choi – Chief of Representative Gyeongsangbukdo Province.

Meanwhile, Tedjo Iskandar, Founder of TTC Indonesia said, for several online/offline activities KTO collaborates with TTC Indonesia is trusted as a partner by KTO to hold webinars and other activites with travel agents throughout Indonesia. After Jakarta, KTO will also hold the same event as Muslim Friendly Korea in Bandung on Friday (6/18).

“KTO promotions to target Indonesian market share will be intensified online. The KTO has also conducted several events which were held in a hybrid manner. For a hybrid event, we have held gatherings with media and influencers. We hold the offline event at the hotel, henceforth those who want to participate online can watch it on our Instagram channel. KTO itself is one of the loyal participants of the annual tourism exchange event held by TTC Indonesia, namely TTC Travel Mart,” concluded Tedjo. [traveltext.id]

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Kampanye Muslim Friendly Korea, Cara Korea Gaet Wisatawan Indonesia

Kompas.com travel travel update, ni nyoman wira widyanti.

KOMPAS.com – Korea Tourism Organization (KTO) memperkenalkan kampanye baru bertajuk Muslim Friendly Korea sebagai salah satu upaya menarik wisatawan Indonesia.

Diharapkan, saat perbatasan dibuka oleh pemerintah Korea nanti, banyak wisatawan Indonesia yang berkunjung ke negara tersebut.

“Untuk kampanye ini, Indonesia masuk pangsa pasar terbesar di Asia, setelah itu baru disusul negara Malaysia dan Brunei Darussalam,” kata MICE Manager Korea Tourism Organization Jakarta Office Akhmed Faezal Al-Hamdi dalam rilis yang diterima Kompas.com , Rabu (16/6/2021).

Baca juga: Penerbangan Misterius di Korea Selatan Laris Manis, Ditumpangi Belasan Ribu Penumpang

Ichal, sapaan akrabnya, menjelaskan bahwa saat ini Korea terus menambah fasilitas untuk wisatawan Muslim.

Adapun, fasilitas tersebut telah dikurasi secara ketat oleh Korean Muslim Federation.

“Korea terus meningkatkan fasilitas, seperti tempat salat di bandara, hotel, rumah sakit, restoran, dan lainnya,” ujarnya.

Saat ini terdapat 15 masjid di Korea, salah satunya hasil donasi komunitas Muslim di Indonesia. Masjid tersebut berlokasi di Provinsi Ansan, Gyeonggi.

Baca juga:  Korea Selatan akan Buka Travel Bubble dengan Tiga Negara Ini

Sementara, masjid pertama dan terbesar berada di Kota Seoul.

Selain itu, Korea juga rutin mengadakan acara Halal Restaurant Week yang menawarkan diskon, sekaligus memperbarui fasilitas serta restoran apa saja yang telah tergabung dalam komunitas halal.

Sertifikasi halal

Perlu diketahui bahwa Korean Muslim Federation mengeluarkan empat label atau sertifikat halal untuk beberapa fasilitas umum, di antaranya restoran dan hotel.

Label pertama, Halal-certified (bersertifikasi halal), adalah untuk restoran dan fasilitas umum yang ramah Muslim .

Baca juga:  Monumen May 18th, Tempat Wisata Sejarah Korea yang Berkaitan dengan Drakor Youth of May

Selanjutnya, Self-certified (swa-sertifikasi) berarti pemilik restoran adalah orang Muslim yang menjual makanan serta minuman halal.

Sedangkan, Muslim-Friendly (ramah Muslim) berarti restoran yang menjual makanan dan minuman dengan sedikit kandungan alkoholnya, misalnya bir.

Baca juga: KTO: Wisatawan Muslim Indonesia di Korea Selatan Meningkat

Terakhir adalah Pork-Free (bebas daging babi), yaitu restoran dan/atau tempat belanja khusus daging yang tidak mengandung babi.

“Korean Muslim Federation benar-benar mengkurasi ketat restoran yang bersertifikat halal ini. Perkakas dan tempat masak yang digunakan di restoran pun harus benar-benar terpisah antara yang halal dan tidak halal,” ucapnya.

Korea di Global Travel Muslim Index

Berdasarkan Mastercard-CrescentRating Global Travel Muslim Index 2019, Korea berada di peringkat kedelapan sebagai negara non-OKI (Organisasi Kerja Sama Islam) yang menjadi destinasi wisata untuk turis Muslim.

Baca juga: Indonesia dan Malaysia Jadi Destinasi Wisata Halal Terbaik Dunia 2019 Versi GMTI

Peringkat tersebut merupakan sebuah prestasi karena di tahun 2018, Korea berada di peringkat ke-13.

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About USA Branch Offices

Home KTO Overseas Offices USA About USA Branch Offices

• Los Angeles

Welcome to the America's offices of the Korea Tourism Organization (KTO), we are the first stop for information on travel to Korea. Our offices are conveniently located in Los Angeles and New York.

States and countries served by each office are :

• Los Angeles office : AK, AZ, CA,CO, HI, ID, MT, NV, NM, OR, UT, WA,WY and 19 countries in Latin America including Mexico.
• New York office : AL, AR, IA, IL, IN, KS, KY, LA, MI, MN, MO, MS, ND, NE, OH, OK, SD, TN, TX, WI, CT, DC, DE, FL, GA, MA, MD, ME, NC, NH, NJ, NY, PA, RI, SC, VA, VT, WV and 14 countries throughout the Caribbean.

Each office is in charge with the promotion of Korea as a travel destination with the common objective to increase visitor numbers. Our primary goal is to support the sales, marketing and promotional activities that will entice travel consumers to spend a holiday in Korea. We work in conjunction with the media, tour operators, travel agents, meeting planners, the Korean community and general travel consumers that work and live in the United States, Latin America and the Caribbean. We target each of these specific demographic groups through different activities, which may include press releases, trade shows, direct mailings, advertising, promotions and other special events. KTO offices are pleased to provide you with the most up to date promotional brochures, videos, tour products and educational seminars. All of KTO's materials and services are provided free of charge.

1. Introduction to the Los Angeles Office

For the KTO, the Western region is comprised of 13 states, which include Alaska, Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, New Mexico, Oregon, Utah, Washington and Wyoming. Latin America includes Mexico and all countries in Central and South America, although the primary target for the Los Angeles office are in Mexico, Brazil and Argentina, as these are the countries that generate the highest amount of visitors to Korea. The Los Angeles Office of the KTO is also responsible for staying visible among community leaders in the western region, and is responsible for maintaining a high-level presence at the most important Korean-American functions.

The Los Angeles Office has moved to the Korea Center on September 30, 2006 to offer an extraordinary experience of Korean Culture and Tourism on the West Coast region of the United States. The Korea Center provides specialized programs, events, films, exhibitions, multiple learning sources, touch screen kiosks and much more.

2. Major Activities

3. introduction to the los angeles office, 1. introduction.

Our marketing/advertising/promotional programs are developed, to assist and guide you through our exciting and diverse country. We want you to experience all of the: Nature, Culture and History, Cuisine, Shopping and Entertainment, Relaxation, Rejuvenation and Inspiration, Sports and Outdoor festivals - Korea is an "adventure" -enjoy! Our travel tour and trade show programs are designed, implemented and managed by KTO in partnership with over 100 KTO suppliers, association member companies and KTO "partners in travel".

• PATA (Pacific Asia Travel Association) New York Chapter
• ASTA (American Society of Travel Agents)
• USTOA (United States Tour Operators Association)
• PCMA (Professional Convention Management Association)
• ASAE (American Society of Association Executives)

3. Introduction to the New York Office

- Tour Program Development - PR - Online Marketing - Marketing for the MICE and Cruise industry

- Tour Program Development - PR - Online Marketing

- Manage Customer events - Social Media Marketing - Manage customer inquiries

- Manage Meetings & Conventions Marketing - Medical Tourism Marketing

MINISTRY OF TOURISM AND CREATIVE ECONOMY OF THE REPUBLIC OF INDONESIA PROUDLY PRESENTS WONDERFUL INDONESIA IN THE REPUBLIC OF KOREA

Guest Writers are not employed, compensated or governed by TD, opinions and statements are from the specific writer directly

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KOREA CULTURE & TRAVEL FESTIVAL 2023

Feel the Rhythm of Amity , dalam rangka memperingati 50 Tahun Hubungan Diplomatik Korea-Indonesia.

Korea Tourism Organization, organisasi perwakilan negara Korea dalam bidang pariwisata, menyelenggarakan acara bertajuk Korea Culture & Travel Festival 2023 . Rangkaian acara ini berisi K-Travel Mart & Night, K-Travel Expo dan K-Culture Popup Square dalam rangka memperingati 50 tahun hubungan diplomatik Korea-Indonesia, kampanye Visit Korea Year 2023 -2024, serta kampanye Busan World Expo 2030. Perhelatan akbar ini akan berlangsung selama sepuluh hari di tiga tempat yang berbeda.

K-Travel Mart & Night  Rangkaian acara pertama adalah ‘K-Travel Mart & Night’ yang mengusung konsep konsultasi B2B (Business to Business) antara pelaku wisata Korea dengan Indonesia untuk memajukan bisnis pariwisata. Acara ini dikhususkan untuk para tamu undangan yang mengikuti program B2B.

K-Travel Expo Rangkaian acara kedua adalah ‘K-Travel Expo’ untuk publik, yang akan diadakan pada tanggal 1-3 September 2023 di Grand Atrium Kota Kasablanka, Jakarta Selatan. Pembukaan acara ini dijadwalkan pada tanggal 1 September 2023 pukul 14.00-16.00 WIB di Grand Atrium.

K-Travel Expo akan memberikan penawaran menarik bagi yang berencana liburan ke Korea sekaligus menyuguhkan berbagai program hiburan. Harga spesial untuk penerbangan ke Korea dipersembahkan oleh Asiana Airlines, Cathay Pacific, Garuda Indonesia, Korean Air, Royal Brunei Airlines, Singapore Airlines, dan Thai Airways. Pengunjung juga bisa mendapatkan penawaran spesial untuk paket wisata melalui 10 agen pariwisata pilihan yang hadir di Food Society Kota Kasablanka. Pengunjung yang ingin mendapatkan informasi lebih mengenai wisata dan kegiatan di Korea dapat mendatangi stan kantor pariwisata regional Korea di Grand Atrium. 

Selain itu, KTO juga menggandeng Bank Mandiri untuk memberikan keuntungan lebih bagi pengunjung yang bertransaksi untuk wisata ke Korea selama K-Travel Expo berlangsung, salah satunya adalah program Cashback hingga 2 juta rupiah.

Selain program diskon dan promo wisata Korea, acara ini juga akan dimeriahkan oleh penampilan dari grup idola Korea TRENDZ, Dikta Wicaksono, Talkshow dengan Audi Marissa , serta Cooking Battle antara Chef Jun dan Chef William Gonzali. Jangan lewatkan juga beragam kuis dan games dengan hadiah menarik selama acara berlangsung. 

K-Culture Popup Square Rangkaian acara terakhir adalah ‘K-Culture Popup Square’ untuk publik, yang akan digelar pada tanggal 5-10 September 2023 di Main Atrium, PIK Avenue, Jakarta Utara. Pada rangkaian acara ini, pengunjung dapat mencoba langsung keseruan beragam budaya Korea, di antaranya AR Experience Park, Hanbok Snap, K-Music Hub, dan K-Dance Corner . 

Di AR Experience Park , pengunjung dapat mencoba teknologi canggih untuk berkunjung secara virtual ke landmark di Korea. Tur terasa semakin asyik dengan adanya karakter-karakter menggemaskan ‘Kingdom Friends’ yang akan menemani sambil mengajak bermain games . 

Pecinta kebudayaan Korea juga bisa mengunjungi Hanbok Snap untuk mencoba pakaian tradisional Korea, K-Music Hub untuk menyaksikan pertunjukan musik tradisional Korea, dan K-Dance Corner untuk menunjukkan kemampuan menari bak idola K-Pop yang tentunya akan bertabur hadiah.

Dapatkan informasi terbaru mengenai perhelatan Korea Culture & Travel Festival 2023 melalui akun instagram @ktoid dan website www.visitkorea.or.id

Catat tanggal acara, pasang pengingat, dan sampai jumpa!

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UPAYA DIPLOMASI BUDAYA KOREA SELATAN MELALUI KOREA TOURISM ORGANIZATION (KTO) JAKARTA PERIODE 2017-2022

Azka Khaleeda Wibawa, . (2023) UPAYA DIPLOMASI BUDAYA KOREA SELATAN MELALUI KOREA TOURISM ORGANIZATION (KTO) JAKARTA PERIODE 2017-2022. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

This research is discussing about South Korea’s cultural diplomacy effort through Korea Tourism Organization (KTO) Jakarta 2017-2022 period. The year chosen was made for the reason of showing the differences between the strategies made by KTO Jakarta before the pandemic, during the pandemic, and after the pandemic (entering the new normal era). This research uses the concept of soft power, public diplomacy and cultural diplomacy. This research uses a descriptive qualitative method with two data resources, which is primary and secondary through documents, related data, previous research, and interview with KTO Jakarta. Cultural diplomacy itself is an effort made to achieve its national interests by emphasizing and promoting its culture, such as education, sports, and tourism. This research written by analysing cultural diplomacy forms by Tulus Warsito, which is exhibition and exchange mission. KTO Jakarta’s strategies to do the cultural diplomacy through some works, such as carrying out offline, online, and hybrid events, having collaborations with artists, influencers, and TV station. Through this research, author found that cultural diplomacy that KTO Jakarta did is success, following by the number of tourists from Indonesia to South Korea. Besides that, author also found that the number of tourists from South Korea to Indonesia is high, this also comes from the cultural diplomacy.

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Preparing for World Water Forum 2024, Why is it Important for Indonesian Tourism?

In addition to hosting the 2nd UN Tourism Conference on Women Empowerment in Tourism, Indonesia is hosting the World Water Forum, the world's largest international water forum. The 2024 World Water Forum will be held in Bali from May 18 to 25, 2024. What is the World Water Forum?

The World Water Forum is an international forum in the water sector involving various stakeholders worldwide. It is organized by the World Water Council (WWC). In other words, the World Water Forum is the largest international meeting that discusses water issues globally. Specifically, to discuss and formulate global governance policies for water and sanitation. 

For your information, the first World Water Forum took place in Marrakech, Morocco, in 1997. Since then, it has been held every three years, and different countries have been selected to host the event. 

Some of them are The Hague Netherlands (2000), Japan (2003), Mexico (2006), Istanbul (2009), Marseille, France (2012), South Korea (2015), Brazil (2018), Senegal (2022), and now Bali has been chosen to host the 10th World Water Forum (2024). Amazingly, Indonesia is the first country in Southeast Asia to be trusted to host the World Water Forum!

The selection of Indonesia to host the world's largest international water forum marks a significant achievement for the country. This opportunity positions Indonesia as a role model for other nations. The 2024 World Water Forum will prioritize issues such as water conservation, clean water and sanitation, food and energy security, and natural disaster mitigation.

Photo : One of the natural beauties in Nusa Penida Bali (Shutterstock/Ric Jacyno)

The Importance of the World Water Forum for the Tourism Sector

The 2024 World Water Forum in Bali is expected to be a momentum to ensure that the whole world moves together to maintain the sustainability of water resources for human life. However, if examined more deeply, Bali's host selection also has a vital role in the Indonesian tourism sector.

One of Indonesia's 2024 World Water Forum goals is to become a milestone in accelerating the Sustainable Development Goals (SDGs) targets, namely access to clean water and proper sanitation. Thus, this international event can encourage stakeholders to collaborate to solve the world's water problems. 

Indonesia proposes three missions at the 2024 World Water Forum meeting in Bali to find the best solutions for water-related challenges. These missions include a Center of Excellence on Water and Climate Resilience, integrated water management in small islands, and the establishment of World Lake Days. They are based on the lakes' role as a source of raw materials, energy, and flood control. 

In addition, Bali's selection to host the World Water Forum in 2024 is expected to spur more innovation, especially in sustainable water management technology. Given that, Bali itself is a model of water management, namely the Subak system, which UNESCO has recognized as a World Heritage Site.

World Water Forum 2024 Supporting Events

To support the success of the 2024 World Water Forum, the Ministry of Tourism and Creative Economy/Tourism and Creative Economy Agency (Kemenparekraf/Baparekraf) prepared a series of side events in several locations. One of them is the organization of the melukat procession. Kemenparekraf/Baparekraf facilitates delegates' participation in this traditional procession, which has a very spiritual meaning for the Balinese. 

The choice of melukat as one of the side events was based on the melukat procession, closely related to the Balinese principle of Tri Hita Karana: building a romantic relationship between humans and God, with others, and with nature. This principle aligns with the mission of the World Water Forum, which aims to raise awareness about the importance of preserving water as a natural resource essential to life. 

In addition, Kemenparekraf/Baparekraf also collaborated with Jejak.id by offering a package to calculate the carbon emissions released by delegates during the trip to Bali through a carbon footprint. 

Kemenparekraf/Baparekraf will also hold an Indonesia Pavilion by filling tourism content using Virtual Reality (VR) technology, selling low-carbon tour packages, a series of fairs and expos, providing Wonderful Indonesia souvenirs and goodie bags, presenting Lokapala game content, and exhibiting and selling quality local creative economy (Ekraf) products. 

Cover : Bali's natural beauty has always been a world-class MICE destination (Shutterstock/Igor Tichonow)

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Brief | Intelligent Investment

APAC Hotels & Hospitality Market Update - Korea

May 16, 2024 3 Minute Read

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CBRE Asia Pacific Hotels & Hospitality’s Market Update series explores key trends in the region across indicators such as tourism arrivals, hotels performance, supply and investment activity, as well as notable market developments that are relevant to the hotel sector.

In this issue, we focus on Korea .

Robust domestic and international demand have cemented Korea’s status as one of the top performing hotel markets in Asia Pacific over the past two years.

Average Daily Rates in Korea reached KRW 214,177 in Q1 2024, an increase of 43% over Q1 2019, with overall RevPAR 49% above the same period. While occupancy has yet to demonstrate a complete recovery over a full year, occupancy as of Q1 2024 was 2% above the same period of 2019.

Recent years’ strong hotel performance will be further boosted by several long-term growth drivers including the Korean Wave/Hallyu experience alongside a growing medical tourism industry. According to the Korea Tourism Organization, almost 37% of all travellers to Korea in 2023 stated that the Hallyu wave was a main driver behind them choosing to visit the country, while medical tourism arrivals reached an all-time high of 616,000 in 2023.

The luxury and upscale segments are expected to outperform once again over the next six to 12 months, led by assets located in key tourist destinations such as downtown Seoul, Haeundae in Busan, and Jeju Island. With the supply pipeline extremely limited over the next four years, CBRE expects hotel performance to continue to improve over the period.

Despite the significant improvement in hotel performance over the past 12 months, investment activity remains subdued. However, expectations are that borrowing costs will begin to decline in H2 2024 in tandem with interest rate cuts in the U.S., which should spur an increase in purchasing activity. Some distressed opportunities may arise through Korean capital potentially being overexposed in the U.S. and Europe, which may result in liquidity requirements onshore.

Both private and institutional investors will continue to drive acquisitions in 2024, with value-add opportunities being their primary focus. While still a nascent market, co-living operators will continue to add to their footprint by capitalising on the overall shortage of living sector assets.

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Tourism has become a source of income and a point of pride for the people of Jalapão in Tocantins, Brazil

"Golden grass lifted us from extreme poverty," says Railane Ribeiro da Silva

Mariana Ceratti/World Bank

A tiny community in central Brazil has made a name for itself in tourism and design, all thanks to a native plant known as golden grass, which is used to craft accessories and decorative items. This natural resource now stands for both the earnings and the pride of Mumbuca's quilombola community in Tocantins, particularly for the Village's Association of Artisans and Extractors, who greet global visitors with music and tales.

"My golden grass, my golden grass that sprouted in the field unplanted

It was my beloved who said to me that the field's flower is my golden grass

It was Grandma Miúda who showed us how to weave

Golden grass with great affection

It was in Mumbuca that this craft began with much love”

"When you buy golden grass, you're not just purchasing a product; you're preserving a tradition that's over two centuries old and still standing strong," explains 28-year-old artisan Railane Ribeiro da Silva. "Golden grass lifted us from extreme poverty, which used to make us fearful of outsiders. If tourists came by, the locals would scatter," she adds.

Railane is the granddaughter of Grandma Miúda (Guilhermina Ribeiro da Silva, 1928-2010), who learned the art of braiding golden grass from her mother, an indigenous descendant, and passed on the skill to other women. Grandma Miúda played a crucial role in popularizing this craft nationwide and bringing progress to the region.

The World Bank joined this narrative by funding the golden grass supply chain through the Integrated and Sustainable Regional Development Project of Tocantins (PDRIS), carried out over nine years in partnership with the state government. This initiative poured $282 million into seven sectors: transportation, education, agriculture, the environment, tourism, water resources, and public management enhancement.

In tourism alone, $3 million was allocated for various projects. In Mumbuca, the project helped establish a modest museum, the Memorial House of Culture, where visitors can delve into Grandma Miúda's history, view golden grass cultivation and harvesting photos, and admire crafted items. "We managed to get cabinets, a printer, GPS, a fully equipped office," Railane rejoices.

The project also enabled sustainable harvesting training, attracting a new wave of artisans. "The training sessions made it easier to develop products from golden grass," remembers Fatima Amazonas, who co-managed the project for five years. "The women needed a proper place to sell their goods, as the previous setup was quite makeshift. They gained empowerment through sheer determination and joy," she continues.

Meanwhile, in Prata Community in São Félix do Tocantins, the project funded a plaza that's now a central hub for locals. Just four decades ago, this quilombola community was cut off from the world.

"We had no transportation back then. Our lives were very basic," teacher Osirene Francisca de Souza reminisces. "Electricity didn't arrive until the 2000s," she adds.

Now, with solar panels and internet access, the plaza symbolizes progress for Osirene. "It's even become a venue for school events," she notes. On weekends, the plaza is a lively spot where adults can unwind at food stalls while kids play in the playground.

Other project-supported initiatives include:

• The establishment of the Tocantins Tourism Observatory in partnership with local educational and commerce institutes for sector research and planning

• The creation of an adventure park in Cantão State Park with zip lines and acrobatic paths

• The formulation of a strategic plan to enhance sport fishing in several municipalities

• The commissioning of a bird-watching guide for Tocantins and training for bird guides

• The installation of tourist signs in the Serras Gerais region.

The tourism boom necessitated visitor-friendly infrastructure. At Tri Agro Farm, the gateway to Cachoeira da Velha, new restrooms and a rest area kiosk were constructed. Similarly, a shelter kiosk was built at the entrance to Jalapão State Park, famed for its dunes.

These enhancements have improved the visitor experience, as noted by 26-year-old advertiser Beatriz Fróes and 25-year-old food engineer Maria Julia Rossi from São Paulo. "The beauty, the cuisine, our guide, and the reasonable prices made our visit delightful," they commend. "Some services and signs could be better, but that's to be expected in an emerging tourist destination."

The charm and untouched nature of Jalapão also captivated Kàllyta Queiroz, 28, and Josias Rodrigues, 38, from Redenção in Pará. After a 500 km drive, they found the journey worthwhile. "We plan to bring our daughters when they're older," says Kàllyta, a mother of three. Traveling with young children is not advisable due to the lengthy dirt road drives.

For adults and youth alike, however, a trip to Jalapão promises an unforgettable blend of natural beauty, culture, and hospitality in a Brazilian region ripe for exploration.

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