Travel, Tourism & Hospitality

Travel and tourism in Europe - statistics & facts

What are the most popular travel destinations in europe, travel planning and behavior of european tourists, key insights.

Detailed statistics

Travel and tourism's total contribution to GDP in Europe 2019-2022

Travel and tourism's total contribution to employment in Europe 2019-2022

Number of international tourist arrivals worldwide 2005-2023, by region

Editor’s Picks Current statistics on this topic

European countries with the highest number of inbound tourist arrivals 2019-2022

Travel and tourism: share of GDP in the EU-27 and the UK 2019-2022, by country

Further recommended statistics

  • Basic Statistic Number of international tourist arrivals worldwide 2005-2023, by region
  • Premium Statistic International tourist arrivals worldwide 2019-2022, by subregion
  • Basic Statistic Travel and tourism's total contribution to GDP in Europe 2019-2022
  • Basic Statistic Distribution of travel and tourism expenditure in Europe 2019-2022, by type
  • Basic Statistic Distribution of travel and tourism expenditure in Europe 2019-2022, by tourist type
  • Basic Statistic Travel and tourism: share of GDP in the EU-27 and the UK 2019-2022, by country
  • Basic Statistic Travel and tourism's total contribution to employment in Europe 2019-2022
  • Premium Statistic Leading European countries in the Travel & Tourism Development Index 2021

Number of international tourist arrivals worldwide from 2005 to 2023, by region (in millions)

International tourist arrivals worldwide 2019-2022, by subregion

Number of international tourist arrivals worldwide from 2019 to 2022, by subregion (in millions)

Travel and tourism's total contribution to GDP in Europe 2019-2022

Total contribution of travel and tourism to GDP in Europe in 2019 and 2022 (in billion U.S. dollars)

Distribution of travel and tourism expenditure in Europe 2019-2022, by type

Distribution of travel and tourism spending in Europe in 2019 and 2022, by type

Distribution of travel and tourism expenditure in Europe 2019-2022, by tourist type

Distribution of travel and tourism spending in Europe in 2019 and 2022, by type of tourist

Share of travel and tourism's total contribution to GDP in European Union member countries (EU-27) and the United Kingdom (UK) in 2019 and 2022

Travel and tourism's total contribution to employment in Europe 2019-2022

Total contribution of travel and tourism to employment in Europe in 2019 and 2022 (in million jobs)

Leading European countries in the Travel & Tourism Development Index 2021

Leading European countries in the Travel & Tourism Development Index (TTDI) in 2021

Inbound tourism

  • Premium Statistic International tourist arrivals in Europe 2006-2023
  • Premium Statistic International tourist arrivals in Europe 2010-2022, by region
  • Premium Statistic European countries with the highest number of inbound tourist arrivals 2019-2022
  • Basic Statistic Monthly number of inbound tourist arrivals in Europe 2019-2023
  • Basic Statistic Monthly change in tourist arrivals in Europe 2020-2023, by region
  • Premium Statistic Inbound tourism visitor growth in Europe 2020-2025, by region
  • Premium Statistic International tourist arrival growth in European countries 2019-2023
  • Basic Statistic International tourism spending in Europe 2019-2022
  • Premium Statistic European countries with the highest inbound tourism receipts 2019-2022

International tourist arrivals in Europe 2006-2023

Number of international tourist arrivals in Europe from 2006 to 2023 (in millions)

International tourist arrivals in Europe 2010-2022, by region

Number of international tourist arrivals in Europe from 2017 to 2022, by region (in millions)

Countries with the highest number of international tourist arrivals in Europe from 2019 to 2022 (in millions)

Monthly number of inbound tourist arrivals in Europe 2019-2023

Number of monthly international tourist arrivals in Europe from 2019 to 2023 (in millions)

Monthly change in tourist arrivals in Europe 2020-2023, by region

Change in monthly international tourist arrivals in Europe from January 2020 to July 2023, by region

Inbound tourism visitor growth in Europe 2020-2025, by region

Inbound tourism visitor growth in Europe from 2020 to 2022, with a forecast until 2025, by region

International tourist arrival growth in European countries 2019-2023

Percentage change in international tourist arrivals in Europe from 2019 to 2023, by country

International tourism spending in Europe 2019-2022

International tourism expenditure in Europe in 2019 and 2022 (in billion U.S. dollars)

European countries with the highest inbound tourism receipts 2019-2022

Countries with the highest international tourism receipts in Europe from 2019 to 2022 (in billion U.S. dollars)

Domestic tourism

  • Premium Statistic Number of domestic tourist trips in EU-27 countries and the UK 2018-2021
  • Basic Statistic Number of domestic arrivals in tourist accommodation in the EU 2011-2022
  • Basic Statistic Domestic tourism spending in Europe 2019-2022
  • Basic Statistic Domestic tourism spending in EU-27 countries and the UK 2019-2022
  • Premium Statistic Share of Europeans planning to take a domestic summer trip 2023, by country

Number of domestic tourist trips in EU-27 countries and the UK 2018-2021

Number of domestic tourist trips in European Union member countries (EU-27) and the United Kingdom from 2018 to 2021 (in 1,000s)

Number of domestic arrivals in tourist accommodation in the EU 2011-2022

Number of domestic arrivals in tourist accommodation establishments in the European Union (EU-27) from 2011 to 2022 (in millions)

Domestic tourism spending in Europe 2019-2022

Domestic tourism expenditure in Europe in 2019 and 2022 (in billion U.S. dollars)

Domestic tourism spending in EU-27 countries and the UK 2019-2022

Domestic tourism expenditure in European Union member countries (EU-27) and the United Kingdom in 2019 and 2022, by country (in billion U.S. dollars)

Share of Europeans planning to take a domestic summer trip 2023, by country

Share of adults who planned to take a domestic summer holiday trip in selected countries in Europe as of April 2023

Outbound tourism

  • Premium Statistic Outbound tourism visitor growth worldwide 2020-2025, by region
  • Premium Statistic Outbound visitor growth in Europe 2020-2025, by region
  • Premium Statistic Number of outbound trips from EU-27 countries and the UK 2018-2021
  • Premium Statistic European countries with the highest outbound tourism expenditure 2019-2022

Outbound tourism visitor growth worldwide 2020-2025, by region

Outbound tourism visitor growth worldwide from 2020 to 2022, with a forecast until 2025, by region

Outbound visitor growth in Europe 2020-2025, by region

Outbound visitor growth in Europe from 2020 to 2022, with a forecast until 2025, by region

Number of outbound trips from EU-27 countries and the UK 2018-2021

Number of outbound trips from European Union member countries (EU-27) and the United Kingdom from 2018 to 2021 (in 1,000s)

European countries with the highest outbound tourism expenditure 2019-2022

Countries with the highest outbound tourism expenditure in Europe from 2019 to 2022 (in billion U.S. dollars)

European travelers

  • Premium Statistic Travel intentions of Europeans in the next six months 2023, by destination
  • Premium Statistic Share of Europeans planning to travel domestically or in Europe 2023
  • Premium Statistic Europeans planning domestic or European trips in the next six months 2023, by age
  • Premium Statistic Europeans planning leisure domestic or European trips 2023, by trip type
  • Premium Statistic European travelers' favorite destinations for their next European trip 2023

Travel intentions of Europeans in the next six months 2023, by destination

Share of European travelers planning a trip in the next six months as of September 2023, by destination

Share of Europeans planning to travel domestically or in Europe 2023

Share of European travelers planning to take an overnight trip domestically or in Europe in the next six months as of March, May, and September 2023

Europeans planning domestic or European trips in the next six months 2023, by age

Share of European travelers planning to take an overnight trip domestically or in Europe in the next six months as of September 2023, by age group

Europeans planning leisure domestic or European trips 2023, by trip type

Share of Europeans planning to take a leisure overnight trip domestically or in Europe in the next six months as of September 2023, by type of trip

European travelers' favorite destinations for their next European trip 2023

Preferred European countries for the next trip among European travelers as of September 2023

Accommodation

  • Basic Statistic Number of tourist accommodation establishments in the EU 2012-2022
  • Basic Statistic Number of overnight stays in tourist accommodation establishments in the EU 2011-2022
  • Premium Statistic Hotel market revenue in Europe 2017-2028
  • Premium Statistic Hotel market revenue in Europe 2017-2028, by region
  • Premium Statistic Share of hotel market sales in Europe 2017-2028, by channel

Number of tourist accommodation establishments in the EU 2012-2022

Number of tourist accommodation establishments in the European Union (EU-27) from 2012 to 2022

Number of overnight stays in tourist accommodation establishments in the EU 2011-2022

Number of overnight stays in tourist accommodation establishments in the European Union (EU-27) from 2011 to 2022 (in millions)

Hotel market revenue in Europe 2017-2028

Revenue of the hotel market in Europe from 2017 to 2023, with a forecast until 2028 (in billion U.S. dollars)

Hotel market revenue in Europe 2017-2028, by region

Revenue of the hotel market in Europe from 2017 to 2023, with a forecast until 2028, by region (in billion U.S. dollars)

Share of hotel market sales in Europe 2017-2028, by channel

Sales distribution of the hotel market in Europe from 2017 to 2023, with a forecast until 2028, by channel

Travel companies

  • Basic Statistic Market cap of leading online travel companies worldwide 2023
  • Premium Statistic Estimated EV/EBITDA ratio in the online travel market 2024, by segment
  • Premium Statistic Market capitalization of leading travel and leisure companies in Europe 2024
  • Premium Statistic Leading airlines in Europe based on passenger numbers 2022

Market cap of leading online travel companies worldwide 2023

Market cap of leading online travel companies worldwide as of September 2023 (in million U.S. dollars)

Estimated EV/EBITDA ratio in the online travel market 2024, by segment

Estimated enterprise value to EBITDA (EV/EBITDA) ratio in the online travel market worldwide as of April 2024, by segment

Market capitalization of leading travel and leisure companies in Europe 2024

Market capitalization of leading travel and leisure companies in Europe as of March 2024 (in billion U.S. dollars)

Leading airlines in Europe based on passenger numbers 2022

Leading airlines in Europe in 2022, based on passenger traffic (in millions)

  • Premium Statistic Travel and tourism revenue in Europe 2018-2028, by segment
  • Premium Statistic Number of users of package holidays in Europe 2019-2028
  • Premium Statistic Number of users of hotels in Europe 2019-2028
  • Premium Statistic Number of users of vacation rentals in Europe 2019-2028
  • Premium Statistic Revenue of travel and tourism market in selected countries worldwide 2023

Travel and tourism revenue in Europe 2018-2028, by segment

Revenue of the travel and tourism market in Europe from 2018 to 2028, by segment (in billion U.S. dollars)

Number of users of package holidays in Europe 2019-2028

Number of users of package holidays in Europe from 2019 to 2028 (in millions)

Number of users of hotels in Europe 2019-2028

Number of users of hotels in Europe from 2019 to 2028 (in millions)

Number of users of vacation rentals in Europe 2019-2028

Number of users of vacation rentals in Europe from 2019 to 2028 (in millions)

Revenue of travel and tourism market in selected countries worldwide 2023

Travel and tourism market revenue in selected countries worldwide in 2023 (in billion U.S. dollars)

Further reports

Get the best reports to understand your industry.

Mon - Fri, 9am - 6pm (EST)

Mon - Fri, 9am - 5pm (SGT)

Mon - Fri, 10:00am - 6:00pm (JST)

Mon - Fri, 9:30am - 5pm (GMT)

Market Size of Travel and Tourism in Europe (2017-2021, $ Billion) Share Share on Twitter Share on LinkedIn Industry: Travel services Current: Market Sizing & Shares The market size of the travel and tourism sector in Europe reached a value of $127 billion in 2021 Key travel destinations among travelers in Europe include France, Paris, Amsterdam, Milan, and Berlin The travel and tourism market in Europe grew at a compound annual growth rate of negative 15% during the period 2017-2021 !function(){"use strict";window.addEventListener("message",(function(e){if(void 0!==e.data["datawrapper-height"]){var t=document.querySelectorAll("iframe");for(var a in e.data["datawrapper-height"])for(var r=0;r Market Size of Travel and Tourism in Europe : Industry Overview

Travel and Tourism is one of the key sectors that play a pivotal role in any Country’s Economy and make a significant contribution to the country’s GDP. This growth in travel and tourism activities globally has led to the rise of travel intermediaries and forms an important part of selling travel products to customers.

The market size of the travel and tourism sector in Europe reached a value of $127 billion in 2021. In recent years, the rise in the number of online travel intermediaries was aided by the growth in the number of internet users along with the demand for convenience among travelers further supported the rise in the market for online travel Intermediaries.

The travel and tourism market in Europe grew by 16% in 2021 as the sector witnessed a recovery in the demand after easing the restrictions which were placed on account of the Outbreak of the pandemic COVID-19 and online travel intermediaries’ sharp rise in travel products as the consumers planned their travel activities after the gap of close to two years.

Meanwhile, the growth which the travel and tourism sector was going to see was reversed as the Outbreak of the COVID-19 pandemic completely devastated the industry in 2020. During the year 2020, the market value of travel and tourism in the Europe region saw a de-growth of a whopping 60%, and the sectors allied with the industry were severely impacted.

Key travel destinations among travelers in Europe include France, Paris, Amsterdam, Milan, and Berlin.

The travel and tourism market in Europe grew at a compound annual growth rate of negative 15% during the period 2017-2021. The global travel industry along with its allied sectors saw a slump in market value with the pandemic in 2020. Prior, to 2020, the industry was also witnessing slow growth due to low economic growth.

The major companies that have a strong presence in the travel and tourism market for the Europe region include Booking Holding Inc, Expedia , Czechia,TopDeck

Related Data & Insights

Don’t wait - discover a universe of connected data & insights with your next search. Browse over 28M data points across 22 industries.

Access more premium companies when you subscribe to Explorer

We use cookies for a better user experience. Read our Privacy Policy I Agree X

call

Europe Tourism Market Bwc20089

SPECIAL OFFER : 25% Super Discount For All !

european tourist market

Europe Tourism Market, By Type (Local/Domestic and International), By Purpose (Adventure, Business, Medical, Religious and Others), By Country (France, Spain, Italy, United Kingdom, Germany, Turkey, Austria, Greece and Others); Trend Analysis, Competitive Market Share & Forecast, 2016 - 2026

  • Published Date: July 2020
  • Report ID: BWC20089
  • Available Format: PDF
  • Report Summary
  • Table of Contents
  • Segmentation
  • Methodology
  • Request a Sample Copy --> Request a Sample Copy

--> 1. What is the current size of the global sports medicine market? -->