immersive safari atlanta

• Things To Do In Atlanta
• Food & Drink
• Casting Calls
• Real Estate

Illuminarium Brings Immersive Safari Experience To Atlanta

If you’ve ever wanted to know what lions, tigers and wildebeests sound like on the Atlanta Beltline, now’s your chance. The Illuminarium is one of the hottest tickets in town.

Wild animals on Atlanta’s hottest development project may be far fetched to some, but with the Illuminarium, it’s going down this summer.

In this article, we’ll tell you everything you need to know about Illuminarium in Atlanta.

What Is Illuminarium’s WILD: A Safari Experience?

Hold onto your seats! WILD is an immersive experience that transports visitors into an African landscape. 

The way the experience works is that you enjoy cinematic content shot by Radical Media using custom camera arrays that provide a 240-degree native field of view.

To aid the experience, visitors hear the exotic sounds and smell and natural scents of Africa, all without leaving the Beltline.

When Is Illuminarium’s WILD: A Safari Experience Taking Place?

Illuminarium is currently going on in Atlanta just off Sumerset Trace along the Beltline. The event is brought to you by Illuminarium Experiences, a new global experiential entertainment company.

 Tickets for WILD: A Safari Experience have gone on sale at Illuminarium.com. This first-of-its-kind entertainment experience will put the beauty and splendor of Africa’s most exotic animals on full display.

Attendees can expect to see some of Earth’s most majestic creatures in their natural habitats.

How To Get Tickets To Illuminarium in Atlanta?

Tickets for WILD: A Safari Experience have gone on sale. Prices start at $30 for kids and $35 for adults, with premium packages available. 

You can buy tickets for Illuminarium in Atlanta HERE.

What’s Next?

After its stop in Atlanta, Illuminarium will travel to Las Vegas at AREA 15 in January 2022 and in Miami, at Mana in the Wynwood Arts District, in fall 2022. Other North American cities under consideration are:

• New York City
• Los Angeles

If you want to see some wild animals in person, visit Zoo Atlanta for a good time.

Metro Atlanta’s food and drink scene continues to grow with no stops on the horizon. Ready to try something new?

Here Are The Best New Restaurants In Atlanta

• Where To Eat In Atlanta
• The Best Keto-Friendly Restaurants In Atlanta
• Best Restaurants On The Atlanta Beltline Right Now

Share this:

• Click to share on Twitter (Opens in new window)
• Click to share on Facebook (Opens in new window)
• Click to share on Pinterest (Opens in new window)
• Comments Off on Illuminarium Brings Immersive Safari Experience To Atlanta

Ultimate Atlanta Festival Guide 2024: Events & Fun Things To Do

An Unofficial History Of Freaknik

Amplify Decatur Music Festival 2024: Date, Time, Info

Atlantafi rss.

• Atlanta Native Coco Gauff Announces Partnership With Beauty Brand Carol’s Daughter
• Several Atlanta Celebrities Participants in This Year’s Disney Dreamers Academy
• AMC Theatre’s ‘Zoom Room’ Concept Expands To Atlanta
• 5 Weekend Getaways From Atlanta For 2024
• Atlanta Native Coco Gauff Announces Partnership With Beauty Brand Carol’s Daughter
• Several Atlanta Celebrities Participants in This Year’s Disney Dreamers Academy
• Privacy Policy
• Sponsored Content
• Subscribe To Our Newsletter
• 2018 © ThemeHunk All rights reserved

Illuminarium Atlanta

Top ways to experience nearby attractions

Most Recent: Reviews ordered by most recent publish date in descending order.

Detailed Reviews: Reviews ordered by recency and descriptiveness of user-identified themes such as wait time, length of visit, general tips, and location information.

Also popular with travelers

Illuminarium Atlanta - All You Need to Know BEFORE You Go (2024)

• Mon - Mon 11:00 AM - 6:00 PM
• Thu - Fri 11:00 AM - 5:00 PM
• Sat - Sun 10:00 AM - 5:00 PM
• (0.32 mi) Hotel Clermont
• (0.63 mi) The Darwin Hotel
• (0.94 mi) Sugar Magnolia Bed & Breakfast
• (0.27 mi) Le Noir Et Blanc by Atlanta Luxury Rentals
• (0.53 mi) Wylie Hotel Atlanta, Tapestry Collection by Hilton
• (0.03 mi) The Brasserie at Bazati
• (0.04 mi) Two Urban Licks
• (0.04 mi) New Realm Brewing
• (0.07 mi) Bully Boy
• (0.04 mi) Estrella Rooftop
• (0.07 mi) The Wellness Sanctuary
• (0.32 mi) Jimmy Carter Presidential Library & Museum
• (0.31 mi) Carter Center
• (0.21 mi) Historic Fourth Ward Park
• (0.39 mi) Ponce City Market

Go On A Wild Safari Adventure At Atlanta’s Fully Immersive Attraction “Illuminarium”

Adron McCann | WABE

June 24th, 2021

Perhaps you’ve spent time on the Atlanta BeltLine’s East Side Trail — it’s a lovely and transporting space in the heart of the city, but unlikely to contain any inter-dimensional portals. That is, until July 2021, when the new fully immersive experience-based attraction Illuminarium is set to open on the BeltLine off of Ralph McGill Boulevard. At its first exhibit, “ WILD: Safari Experience , ” visitors will explore a virtual African landscape that activates all the senses, even smell. The attraction’s interactive environments respond to visitors’ movements using an array of cutting-edge technologies. Illuminarium CEO Alan Greenberg and Executive Vice President of Technology and Content Brian Allen joined “City Lights” Senior Producer Kim Drobes to describe the new attraction and how it was created.

Interview highlights:

Why immersive, and why the BeltLine?

“I think it’s no secret that there are some amazing experiences that have opened all over the world,” Greenberg said. “Things like Team Lab in Tokyo, and Atelier des Lumières in Paris, and Meow Wolf in Santa Fe. And we saw these trends, in what some people call the experience economy, and thought we could do something really special.”

“We saw the location on the BeltLine and it just felt perfect,” Greenberg said. “We just loved the energy — you know, when you’re on the BeltLine you’re kind of on an adventure, and we just loved that vibe. So, when we saw it, we went, ‘We’re going to put the world’s first Illuminarium here. We were actually looking in New York City for a long time to find the right spot, but when we saw this one, we said, ‘Let’s start here.’”

What is Illuminarium?

“What I like to say is, we have created, and are creating, a new media format,” Allen said. “We have a very large and beautiful canvas for audio, video, interaction, a true multisensory experience. And the advent of multiple technologies, including native 4k laser projection, audio tech capabilities, interactive capabilities powered by lidar, scent capabilities, allowed me and the team to really layer technologies together, to be more of a supporting character for the content that gets displayed.”

“When you walk into an Illuminarium, when you come to our Safari experience, you’re going to see it like reality, you’re going to hear it in an extraordinary way, you’re going to feel it, because of the haptic systems in our floor that give you … a rumble effect in your body, you’re going to smell it through our sense systems, and you’re actually going to affect it, through the lidar interactive system,” Greenberg said. “So when you’re walking down a dirt path, on our floors you’ll actually pick up dust as you walk … when you walk on the surface of the moon, you’ll actually leave footprints.”

Like virtual reality, but communal:

“Illuminarium is, in many ways, VR without the glasses, or without the headset,” Greenberg said. “And what that allows you to do, is to have a shared experience … to go to Africa with somebody, as you typically would, and to share those ‘wow’ moments, those head-turning moments of life.

“We think there’s never been a better time for people to come back together in a communal experience, which you just can’t do with VR.”

• National News

Jan 18, 2022

Media groups protest limits on access to trial for ex-officers in George Floyd death

Ga. Supreme Court to hear Tex McIver appeal in high-profile Atlanta murder case

• Middle East

Jan 17, 2022

A drone attack in Abu Dhabi claimed by rebels in Yemen has killed three people

Top stories.

Hank Aaron rose above racist hate mail and threats in pursuit of Ruth’s home run record 50 years ago

He once swore off politics. Now, this Georgia activist is trying to recruit people who seldom vote

On anniversary of Aaron's 715th homer, Hall of Fame says it will unveil statue of star next month

• Criminal Justice

Sheriff says man held at problem-plagued jail in Atlanta was stabbed to death by another detainee

Time runs short to comment on state permits to mine near Okefenokee as environmental groups blast plan

• Fulton County

Animal control services in Atlanta suspended as city and county officials snipe over contract

• Search Please fill out this field.
• Manage Your Subscription
• Give a Gift Subscription
• Sweepstakes
• Destinations

Here's How to Go on a Safari Without Leaving Atlanta This Summer

This immersive safari experience is designed to take visitors to Botswana, Kenya, Tanzania, and South Africa — all without requiring a long plane ride.

Meena Thiruvengadam is a lifelong traveler and veteran journalist who has visited more than 50 countries across six continents. Her writing has appeared in The Wall Street Journal , Departures , TripSavvy , and other publications.

If you haven't been able to score tickets to the immensely popular immersive Van Gogh art exhibit happening in Chicago , San Francisco, Los Angeles, and a host of other cities this summer, you may still have another option to envelop yourself in a different world.

Illuminarium, a new immersive entertainment experience, aims to bring the African safari to life in Atlanta . Illuminarium's "Wild: Safari Experience" is scheduled to open on July 1 and designed to take visitors to Botswana, Kenya, Tanzania, and South Africa — without requiring them to leave the city or spend hours on a plane.

Visitors will have the chance to get up close with elephants and lions — members of Africa's famous Big Five — inside a 30,000-square-foot venue designed to immerse them in the sights, sounds, even smells of safari life . They'll be taken to bucket-list destinations, including Kenya's Masai Mara — best known for its wildebeest migration — and Kruger National Park in South Africa.

The exhibit is a way to "transport consumers to many of the most coveted places and experiences on Earth, and beyond," according to the company's CEO Alan Greenberg.

These types of experiences have been especially popular during the pandemic. "Immersive Van Gogh" is sold out in Los Angeles until October, and organizers added additional tickets in Chicago and Los Angeles to accommodate for high customer demand.

Another Illuminarium experience is planned for Atlanta in 2022, and it's designed to take visitors on a space walk, giving them a chance to come as close as most people are likely to get to setting foot on the moon. Additional Illuminarium experiences are planned for Las Vegas and Miami in 2022 as well. The former will kick off at Area15 in January, while the latter is scheduled to open in the Florida city's Wynwood Arts District come spring.

Tickets for "Wild: Safari Experience" go on sale on Monday, May 24, at Illuminarium.com . Prices start at $30 for kids and $35 for adults, with premium packages available.

Meena Thiruvengadam is a Travel + Leisure contributor who has visited 50 countries on six continents and 47 U.S. states. She loves historic plaques, wandering new streets and walking on beaches. Find her on Twitter and Instagram .

Illuminarium Atlanta

ILLUMINARIUM ATLANTA – Experience unforgettable moments

Discover the enchanting world of Illuminarium Atlanta, where reality blends with imagination to create unforgettable moments. As you step into this immersive experience, prepare to be transported to a realm where the boundaries of possibility are redefined. Join us as we delve into the captivating allure of Illuminarium Atlanta and the adventures that await within its walls.

What is illuminarium Atlanta?

Illuminarium Atlanta is a state-of-the-art entertainment venue that offers a unique and immersive experience to its visitors. It is a virtual reality attraction that combines cutting-edge technology with stunning visuals and sound effects to create an unforgettable adventure. The venue features a massive 360-degree screen that surrounds the audience, transporting them to different worlds and scenarios.

At Illuminarium Atlanta, visitors can choose from a variety of experiences, each one designed to take them on a thrilling journey. From exploring the African savannah to diving into the depths of the ocean, there is something for everyone. The venue also offers a range of food and beverage options, as well as a gift shop where visitors can purchase souvenirs to remember their experience.

Overall, Illuminarium Atlanta is a must-visit destination for anyone looking for a unique and unforgettable entertainment experience. Whether you are a local or a tourist, this venue is sure to leave you amazed and inspired. So why not book your tickets today and see for yourself what all the fuss is about?

illuminarium Atlanta tickets : Book today

A One-of-a-Kind Immersive Experience

Are you looking for a unique and immersive entertainment experience in Atlanta? Look no further than Illuminarium, the next generation in immersive entertainment. This state-of-the-art facility transports you to a sensory experience like no other, with soaring 360° video, heart-pounding sound, and cutting-edge technology.

At Illuminarium Atlanta, you can explore a range of experiences, from the depths of space to a wild waking wonderland . The venue offers a variety of shows, including Space After Dark (21+), which promises an unforgettable night out with friends or a special date night. Whether you’re looking for a thrilling adventure or a relaxing escape, Illuminarium has something for everyone.

With its stunning visuals and immersive technology, Illuminarium Atlanta is a must-visit destination for anyone looking for a one-of-a-kind entertainment experience. So why wait? Book your tickets today and discover the extraordinary world of Illuminarium.

Experiences at Illuminarium Atlanta

When you visit Illuminarium Atlanta, you’ll be transported to a world of extraordinary experiences. The venue offers two types of experiences: Standard and Sensory. Each experience is designed to immerse you in a different world, with stunning visuals, music, and scents.

Standard Experience

The Standard Experience is a cinematic journey that takes you to different parts of the world, from African safaris to Tokyo night markets. You’ll be surrounded by 4K laser projection and crystal-clear sound, making you feel like you’re really there. The Standard Experience is perfect for those who want to sit back, relax, and enjoy the show.

Sensory Experience

The Sensory Experience is a more immersive experience that engages all your senses. In addition to stunning visuals and sound, the Sensory Experience also includes scents that transport you to different places. You may smell the salty ocean air during a beach scene or the sweet aroma of flowers during a garden scene. The Sensory Experience is perfect for those who want to be fully immersed in the experience.

Both experiences are accompanied by music that complements the visuals and enhances the overall experience. The music is carefully curated to match the theme of each experience, making you feel like you’re part of the story.

Illuminarium Atlanta offers a unique and unforgettable experience that you won’t find anywhere else. Whether you choose the Standard or Sensory Experience, you’re sure to be amazed by the stunning visuals, music, and scents.

Themes and Journeys

Illuminarium Atlanta offers a variety of themes and journeys that will transport you to different worlds and dimensions. Here are some of the most exciting journeys you can take at Illuminarium:

Journey to the Moon

One of the most popular journeys at Illuminarium is the Journey to the Moon. This immersive experience takes you on a virtual trip to the moon, where you’ll get to see its craters, mountains, and valleys up close. You’ll also learn about the history of lunar exploration and the future of space travel. This journey is perfect for anyone who has ever dreamed of going to the moon.

Natural Wonders

If you’re a nature lover, you’ll love the Natural Wonders journey at Illuminarium. This journey takes you on a virtual tour of some of the most beautiful natural wonders on Earth, such as the Grand Canyon, the Great Barrier Reef, and the Northern Lights. You’ll get to see these wonders up close and learn about their history and significance.

Cultural Moments

For those who are interested in culture and history, the Cultural Moments journey is a must-see. This journey takes you on a virtual tour of some of the most iconic cultural sites in the world, such as the Pyramids of Giza, Machu Picchu, and the Taj Mahal. You’ll get to learn about the history and significance of these sites and experience them in a whole new way.

No matter which journey you choose, Illuminarium Atlanta will transport you to a new world that you won’t soon forget. With its cutting-edge technology and immersive experiences, Illuminarium is a must-visit attraction for anyone who loves the universe, space, planets, nebulae, the moon, the asteroid belt, and beyond.

Visitor Information

If you are planning a visit to Illuminarium Atlanta, you might want to know some information before you go. Here are some details that will help you plan your trip.

Family-Friendly

Illuminarium Atlanta is a great place to visit with your family. The experience is designed to be enjoyed by people of all ages, and children are welcome. However, please note that some of the content may be too intense for young children. If you have any concerns, please speak to a staff member before entering.

Illuminarium Atlanta is a friendly place, and the staff are always happy to help you. If you have any questions or concerns, feel free to ask a staff member. They will be more than happy to assist you.

When visiting Illuminarium Atlanta, please be respectful of other visitors and the staff. Keep in mind that this is a shared space, and everyone is there to enjoy the experience.

If you are looking for a fun and unique experience, then Illuminarium Atlanta is definitely worth a visit. With its immersive environments and stunning visuals, you are sure to have a memorable time.

Sports and Adventure

If you are looking for an adventure that will get your adrenaline pumping, Illuminarium Atlanta has plenty of options for you. Whether you are a sports enthusiast or an adventure seeker, there is something for everyone.

If you are a sports fan, you will love the Space After Dark experience. This is a 21+ event that takes place every Friday and Saturday night. You can watch live sports games on the big screen while enjoying craft cocktails and food from the Illuminarium Cafe. The atmosphere is electric, and you will feel like you are right in the middle of the action.

For those seeking a more adventurous experience, Wild Waking Wonderland is a must-see. This immersive experience takes you on a journey through the wilderness, where you will encounter exotic animals and breathtaking landscapes. You will feel like you are on a real safari, and the sights and sounds will leave you in awe.

If you want to take your adventure to the next level, Illuminarium Atlanta offers private events for groups. You can customize your experience to fit your needs, whether you want a team-building activity or a birthday party. The possibilities are endless, and the staff will work with you to create a memorable experience.

Overall, Illuminarium Atlanta is the perfect destination for those seeking sports and adventure. With a variety of experiences to choose from, you are sure to find something that will leave you feeling exhilarated.

Museum and Video

At Illuminarium Atlanta, you’ll find a unique blend of museum and video experiences that will leave you in awe. The museum-like atmosphere is created by the stunning 4K laser projection that surrounds you, making you feel like you’re truly immersed in the experience. The audio beams are also precisely placed to create a unique and immersive sound experience.

The video experience at Illuminarium Atlanta is truly one-of-a-kind. The James Webb Space Telescope is used to bring you the most incredible images of the universe, allowing you to explore planets, galaxies, and the origins of our universe. The video is crystal clear and will leave you feeling like you’ve been transported to another world.

The museum experience at Illuminarium Atlanta is also truly special. You’ll be taken on an African safari, exploring the depths of space, and even sipping cocktails in a Tokyo night market. The experiences are designed to immerse you in the world’s most extraordinary moments, leaving you with memories that will last a lifetime.

In addition to the incredible video and museum experiences, Illuminarium Atlanta also offers a unique nightlife experience . You can enjoy a night out with friends or a special date night, exploring two ever-changing immersive settings and dancing the night away to the latest sounds. The crystal clear cinematic visuals will surround you, making you feel like you’re truly in the moment.

Overall, Illuminarium Atlanta is a must-visit destination for anyone looking for a unique and unforgettable experience. The museum and video experiences are unlike anything you’ve ever seen before, and the nightlife experience is the perfect way to cap off an incredible day.

Nearby Attractions

If you’re looking for more things to do in Atlanta, there are plenty of nearby attractions that you can check out. Here are a few options to consider:

The Beltline is a popular destination for locals and tourists alike. This former railway corridor has been transformed into a pedestrian-friendly trail that connects several of Atlanta’s neighborhoods. The Beltline is a great place to go for a walk, run, or bike ride, and there are plenty of restaurants and shops along the way. Some of the highlights of the Beltline include the Krog Street Market, Ponce City Market, and the Atlanta Beltline Eastside Trail.

Las Vegas is a popular tourist destination that’s just a short flight from Atlanta. If you’re looking for a change of scenery, you might want to consider taking a trip to Sin City. Las Vegas is known for its casinos, nightlife, and entertainment options. Some of the top attractions in Las Vegas include the Bellagio Fountains, the High Roller Observation Wheel, and the Stratosphere Tower.

No matter what you’re interested in, there are plenty of nearby attractions that you can check out during your visit to Illuminarium Atlanta. Whether you want to explore the Beltline or take a trip to Las Vegas, you’re sure to find something that you’ll enjoy.

Frequently Asked Questions

What are some experiences offered at illuminarium atlanta.

Illuminarium Atlanta offers immersive experiences that transport you to different worlds. You can embark on an African safari, explore the depths of space, or sip cocktails in a Tokyo night market. The experiences are designed to stimulate your senses and transport you to another place.

Where is the Illuminarium located in Atlanta?

The Illuminarium is located at 550 Somerset Terrace NE, Atlanta, GA 30306 . It is situated in the heart of downtown Atlanta, near many popular attractions.

Are there any Illuminarium locations in Las Vegas?

Yes, There is an Illuminarium center in Las Vegas.

What is Illuminarium After Dark?

Illuminarium After Dark is a special event that takes place on select nights at the Illuminarium in Atlanta. During this event, the space is transformed into a nightclub with live DJs, dancing, and immersive visuals. It is a unique way to experience the Illuminarium and enjoy a night out with friends.

How long do people typically spend at Illuminarium?

The length of time that people spend at the Illuminarium can vary depending on the individual and the experience they choose. Generally, visitors can expect to spend around an hour or more exploring the immersive environments. However, some people may choose to spend more time or less time depending on their preferences.

Zoo Atlanta Admission

Titanic: the exhibition - waitlist, bubble world: an immersive experience - waitlist, klimt: the immersive experience - waitlist, king tut's tomb, tickets for anyone but you, horizon of khufu: an immersive vr expedition to ancient egypt - waitlist, van gogh: the immersive experience, regal cinemas tickets in atlanta, amc yellow ticket in atlanta.

WILD at Illuminarium: Standard Experience Tickets

Getting there.

Eclipso Atlanta

550 Somerset Terrace Northeast, Atlanta, 30306

Sorry, JavaScript must be enabled to use this web app

• Newsletters
• Help Center

Things to Do

• Arts & Culture
• Events in Atlanta
• Georgia Entertainment Scene
• 50 Years of Atlanta Hip Hop
• Black History Month

Illuminarium, an ‘immersive’ entertainment experience, opening in Atlanta this summer

Credit: Curtis Compton / Curtis.Compton@

Alan Greenberg’s five decades in business have led him to own Esquire magazine, a medical news service for doctors , a travel booking c ompany and for-profit private schools .

Now the 70-year-old Atlanta entrepreneur has set his sights on the tourism world with what he dubs the Illuminarium, a new Atlanta-based multi-sensory immersive experience that could take people on an African safari, place them on the surface of the moon or inside the Great Barrier Reef.

“We’re democratizing extraordinary experiences,” said Greenberg, CEO of Greenberg Ventures . “Most people have never been on a safari.”

Tickets will be priced between $30 to $40 before discounts. Advance tickets go on sale in early May, but you can visit illuminarium.com for presale access.

Greenberg aims to open the Atlanta Illuminarium by July. (The pandemic, he said, delayed opening by about six months.)

By day, the Illuminarium will be a traditional tourist attraction, where school children and out-of-towners will watch an intro in a smaller space followed by a 45-minute “spectacle” show in the big space. During the safari show, for instance, you’ll be able to feel the elephants rumble by you and thunder during a storm. As you walk around, you may leave behind footprints or ripples in puddles. If you approach a tree on the wall, you might cause a flock of birds to fly away. And there will be safari-like smells piped in to enhance the experience. None of this will require virtual reality headgear.

At night, both spaces could be used for lounge space, corporate parties, cocktail outings or wedding receptions. The backdrops could become a faux Paris, London or Tokyo or something purely fantastical, fitting up to 1,000 people. There will also be a restaurant open to the public with plenty of outdoor seating.

The first Illuminarium is located in Poncey-Highland right off the Beltline, with similar spaces set to open later in Las Vegas and Miami. Greenberg hopes to have as many as 50 worldwide within five years.

In many ways, this is a step up from the IMAX movie experience, available in 1,500-plus theaters in more than 80 countries.

“It’s like IMAX 2.0,” said Doug Lansky , a Stockholm, Sweden-based tourist and destination consultant who has visited more than 120 countries. He said entrepreneurs in theme parks, planetariums and museums have been offering immersive experiences for decades.

Current technology, he noted, “brings us ever closer to that ‘Star Trek’ holodeck experience. How well they do will also come down to how clever the programming is. And it looks like something that can be easily updated and upgraded.”

There is a clear demand for this type of experience. Advance sales for “Van Gogh The Immersive Experience” at The Pratt Pullman Yard in Kirkwood have been astounding, with 150,000 tickets already sold since February. It doesn’t even open until May 19 and will be there through the end of 2021.

It features 40-foot projections of Vincent Van Gogh’s paintings and a separate virtual reality tour of Auvers-sur-Oise, France.

“I’ve never seen anything like this” in terms of early ticket sales, said John Zaller, president of Immersive Hub in Atlanta, who has overseen other visiting immersive experiences in the past in Atlanta including one about the Titanic in 2006 at the Atlanta Civic Center and Dialog in the Dark at Atlantic Station in 2012. “It’s very exciting. We have an amazing immersive experience that’s also built for social distancing. Even before the pandemic, we’ve had limited capacity. We will always keep it at 25% of the building’s capacity.”

Plus, he added, “This is a year when we aren’t traveling to Europe. We’re instead bringing Europe to the people of Atlanta and giving them a reason to come out and celebrate art and culture again.”

Greenberg said an immersive art installation in Paris by a different company actually inspired him to do the Illuminarium.

For this project, he linked up with some heavy hitters. Illuminarium is using Panasonic 4K projection technology in conjunction with New York-based production company RadicalMedia and New York-based high-end design firm the Rockwell Group . RadicalMedia spent months in Africa shooting film of safari animals used in the first spectacle. Greenberg’s operations partner is Los Angeles-based Legends , which operates 150 venues including Yankee Stadium in the Bronx, New York, and AT&T Stadium in Arlington, Texas, and recently signed a partnership with Georgia Tech athletics .

Greenberg said his company is specifically based in Atlanta, where he has children and grandchildren. The company’s R&D lab is based here as well. It’s where his creative team works on new spectacles and tests out the latest technological advances to make the experiences even more immersive. He said he has raised $60 million from investors all over the world.

Greenberg has been in close contact with the Atlanta Convention and Visitors Bureau to help market the new attraction. He hopes to eventually package it with existing staple tourist sites such as the Georgia Aquarium, the Atlanta Zoo and the Coke Museum. He is also planning to spend in excess of $1 million in advertising this year across digital, TV and print, along with billboards, covering all demographics in Atlanta and cities within driving distance.

ACVB president William Pate said he’s looking forward to this addition to the Atlanta tourism scene. He likes that there is usable event space, “which gives our convention clients another fantastic option for booking events” and the Beltline location “allows residents and visitors to explore Atlanta’s culinary scene and great local neighborhoods.”

Carrie Burns, who used to run Atlanta Movie Tours, has spoken to executives at Legends and thinks the Illuminarium will be “wildly successful. Atlanta needs more attractions. They may have a little challenge with the local market but from a tourism perspective, its placement on the Beltline should help give it a lot of attention.”

At his age, Greenberg could be chilling in Florida, working on his golf game. Instead, he’s joyfully juggling marketing, operations, construction and hiring for a multi-million dollar space.

“This is my fifth company,” Greenberg said. “There’s nothing like launching a new company and putting smiles on people’s faces. I’m very jazzed doing what we’re doing. This is my most interesting venture to date and hopefully a capstone on my career.”

About the Author

Rodney Ho writes about entertainment for The Atlanta Journal-Constitution including TV, radio, film, comedy and all things in between. A native New Yorker, he has covered education at The Virginian-Pilot, small business for The Wall Street Journal and a host of beats at the AJC over 20-plus years. He loves tennis, pop culture & seeing live events.

Credit: [email protected]

Credit: Family Photo

Credit: 20th Century Studios

Illuminarium is Democratizing Extraordinary Experiences in Atlanta

ATLANTA – May 24, 2021 – Illuminarium Experiences, a new breakthrough global experiential entertainment company, announced today that tickets for its first Illuminarium in Atlanta, opening July 1, 2021, are now on sale at Illuminarium.com . Tickets for  WILD: A Safari Experience , a first-of-its-kind entertainment experience showcasing the beauty and splendor of Africa’s most exotic animals in their natural habitats, start at $30 for kids and $35 for adults, with premium packages available.

WILD will transport visitors to Africa through cinematic content shot by Radical Media, using custom camera arrays that provide a 240-degree native field of view (versus the average 210-degree human field of view), on location to showcase majestic animals in their native habitats across South Africa, Botswana, Kenya and Tanzania. Complementing the exotic sights of a safari, visitors will also be immersed in its authentic sounds and scents, all without leaving Atlanta’s BeltLine.

Illuminarium’s immersive venues will transport millions of visitors to places they only dream of experiencing by placing them “inside” the narrative with techniques used in traditional motion picture production and virtual reality that facilitate the experience of real world, filmed content (like a safari) and authentic, re-created worlds in an immersive environment, all without wearable hardware. 

During the evening, Thursday-Saturday, Illuminarium will transform into a dynamic bar that features an immersive generative environment, allowing guests to have cocktails and curated eats surrounded by an ever-changing lush and stunning atmosphere. Through state-of-the-art projection and audio systems, guests will be invited to gather in a different far-flung and fantastic setting.

Visitors can also experience The Illuminarium Café, offering both indoor seating and an outdoor patio facing the BeltLine. The café will be an extension of the immersive experience content, serving authentic dishes, beer, and wine from the African continent, along with local southern favorites. The Illuminarium Shop will retail a wide variety of gifts inspired by the safari experience. Along with souvenirs like eco-friendly plush toys and items with a specific conservation give-back, the shop will carry unique items such as woven baskets, beaded jewelry, and hand-carved wooden decor sourced from artisan networks in Kenya, Tanzania, and South Africa. Both the café and shop are open to the public and do not require paid admission to the attraction.

Following Atlanta, Illuminarium will open in Las Vegas at AREA 15 in January 2022 and in Miami, at Mana in the Wynwood Arts District, in fall 2022. Other North American locations under consideration are New York City, Chicago, Toronto, Montreal, Los Angeles and Austin.  

Illuminarium will design and operate each spectacle in an environmentally conscious manner that acknowledges its social impact. For WILD, Illuminarium partnered with global conservation organization, WildArk , to work collaboratively with local partners and communities to protect prioritized wildlife, biodiversity and ecosystems around the world. Illuminarium will donate a portion of all ticket and merchandising revenue annually to WildArk. Through this strategic partnership, WildArk targets this funding, as well as additional donations made at Illuminarium, to aligned conservation partners working to protect prioritized wildlife and their habitats across Africa. Illuminarium will also provide opportunities for customers to become personally engaged with WildArk and other mission-based partners they bring to the experience.

About Illuminarium Experiences

Illuminarium Experiences is a breakthrough, global experiential entertainment company created by worldwide leaders in cinematic and interactive content, architectural and theatrical design and venue operations. Illuminarium Experiences are immersive entertainment spectacles presented in custom-designed venues called “Illuminariums.” What museums are to art, cinemas to movies and concert halls to music, Illuminariums are to experiential entertainment. Illuminariums are reprogrammable immersive theaters that surround visitors in a sensory space of sight, sound and scale unlike any other, providing access to the most amazing, but typically out-of-reach, places, people and experiences to make our planet a more inspired, more empathetic and more connected place. Created by Alan Greenberg, Radical Media and Rockwell Group, and operated by Legends, Illuminarium Experiences brings together best-in-class partners in content creation, theatrical design, interactive technologies and venue operations. Learn more at Illuminarium.com .

Media Contact:

Julie Horn, DKC for Illuminarium

[email protected]

917-701-7136

Subscribe For Latest Updates

Sign up to join our mailing list.

• Skip to primary navigation
• Skip to secondary navigation
• Skip to main content
• Skip to primary sidebar

Atlanta on the Cheap

Have fun. Be cheap. LIve the Good Life for Less in Atlanta.

LAST CALL to save up to 30% on tickets to the Illuminarium in Atlanta

The world’s first Illuminarium — featuring a new kind of immersive experience —  opened in Atlanta on July 1, 2021. The first exhibit there is WILD: A Safari Experience , and tickets are on sale now (see ticket info below).

If you haven’t been to this venue yet, or would like to visit again, there’s a TravelZoo deal that lets you save on tickets. See the details below.

Ground-breaking technology will allow you to step off the BeltLine Eastside Trail and on to the African continent. You’ll come face-to-face with some of the world’s most exotic animals — brought to life through laser projections on a 360-degree canvas that surrounds you and places you at the watering holes, the grassland, and the forest.

 Unlike virtual reality, you don’t need a headset or special glasses. In that way, it’s a shared experience.

The exhibit is designed to involve all of your senses, through 3-D surround sound and in-floor haptics that let you feel the thud of an elephant’s footsteps. Even scent is piped in, to give you a strong sense of place.

We’ve seen these experiential exhibits quickly become a trend, as the pandemic made travel more problematic. So, while Illuminarium tickets are not particularly cheap by our usual standards here (they start at $30/child and $35/adult), they are far less expensive than an actual safari.

Because there has never been an Illuminarium before, the images and video you see here are all artistic renderings that were supplied in press materials. We’re invited to a media preview this week, and will update with actual photos as soon as we can!

All illustrative renderings are courtesy of Illuminarium

About Illuminarium

It’s exciting that Illuminarium has chosen Atlanta as the spot for its very first venue! The creators said in a media interview that they fell in love with the energy of the Atlanta BeltLine, after having a hard time finding a suitable spot in New York City.

Illuminarium has plans to open locations in Las Vegas in January and in Miami in the fall of 2022. Other future sites are being considered in New York, Chicago, Toronto, Montreal, Los Angeles, and Austin.

Visual effects, gentle floor vibration, immersive sound, and laser projection are all part of the experience — but nothing is designed to be purposely frightening.

There is also an Illuminarium After Dark experience, as well as a café and shop onsite. Details are below.

No closing date has been set for WILD. However, Illuminarium plans to premiere its next exhibit, SPACEWALK, some time in 2022.

According to the press release , Illuminarium will design and operate each spectacle in an environmentally conscious manner that acknowledges its social influence.

Illuminarium Atlanta is located in the Common Ground complex, between TWO Urban Licks and New Realm Brewery. It is directly accessible from the Atlanta BeltLine Eastside Trail. ADDRESS: 550 Somerset Terrace NE Atlanta, GA 30306 See info below on Getting There & Parking

Illuminarium Hours

Note that there are extended hours during the first three weeks Illuminarium is open. The venue will open later in the morning once school resumes in August.

Daytime safari attraction

♦ From July 1 – 21 Monday thru Wednesday — 9 a.m. to 9 p.m. Thursday thru Saturday — 9 a.m. to 7 p.m.

♦ From July 22 – August 8 9 a.m. to 7 p.m. every day

♦ August 9 and onward 11 a.m. to 7 p.m. every day

Illuminarium After Dark

Thursday through Saturday, plus Sunday July 4th: 8 p.m. to midnight

Illuminarium Café

9 a.m. to 11 p.m. every day, serving breakfast, dinner, lunch, and snacks. Reservations encouraged. The Cafe is open to the public — you don’t need a paid admission to eat here.

Illuminarium Tickets & Pricing

You can buy tickets on the Illuminarium website or through Groupon (see below).

Each ticket is for a set date and entry time, to control capacity — so you’ll want to choose your arrival time carefully and plan to be on time (which means plenty of time to find parking, if you’re coming by car).

Advance purchase is strongly encouraged right now. Walk-ups can purchase tickets if any space is available for the next entry time.

Tickets for the standard experience are: * Adults — $35 * Children 3-12 — $30 * Seniors (65+) — $32.50 NOTE that taxes and fees add about $4.50 to each ticket Buy tickets online

These upgraded experiences are also available:

♦ Combo Experience includes:

• Admission to WILD: A Safari Experience
• WILD safari guidebook (your complete guide to the safari experience)
• One takeaway snack or soft drink
• starts at $35/child and $40/adult)

♦ All-Inclusive Experience includes:

• $10 voucher that you can redeem in the Illuminarium Café or Shop
• Flexible entry time
• starts at $45/child and $50/adult

The TravelZoo deal

Through September 20th, you can save on Illuminarium tickets via TravelZoo.

The deal includes the standard experience ticket as follows:

• $26.75 (reg. $35) … Adult (Ages 13 and up)
• $22.75 (reg. $30) … Youth (Ages 6 to 12) 
• $24.75 (reg. $32.50) … Senior (Ages 65 and up) 

Note that taxes and fees are added at checkout — and in our test run, these added about $7 to a ticket. Depending on how many children and how many adults are in your party, you may save more through the Groupon deal below, because Groupon does not add tax or fees. 

Buy the TravelZoo deal To get the deal, you’ll be asked to become a TravelZoo member, which is free, but you’ll need to manage the emails you want to receive.

Buy tickets through Groupon

You can buy Illuminarium tickets through Groupon — although it’s not exactly offering a discount on the actual ticket price. HOWEVER, you can save up to $6 per adult ticket because Groupon does not add sales tax or any fees to its prices.

Note that Groupon is not offering a lower price for kids age 3 to 12. So, for comparison, a child’s ticket thru Illuminarium comes to $34.30 with tax and fees, while you’d pay $35 even thru Groupon. Still, you can come out ahead buying thru Groupon if there are more adults in your party than kids.

Groupon prices are as follows: * Standard experience — $35 (no added fees) * Combo experience — $40 (no added fees) * All-inclusive experience — $50 (no added fees)

When you buy through Groupon, you’ll still pick a date and arrival time, listed in 15-minute increments.

NOTE: You can get up to 8% cashback from Rakuten (formerly Ebates) if you sign up and start a shopping session before you purchase your Groupon. You get the money at the end of each quarter and can have it sent to you via check or PayPal.

Enter to win 4 tickets

We hope to soon be hosting our own ticket giveaway here at Atlanta on the Cheap. But for now, you can head over the Illuminarium Instagram page and enter to win.

This is an adult experience for those 21 and over with a valid ID.

The Illuminarium After Dark cocktail experience has a cover charge of $15 per person. Reservations are encouraged, and you can make them through OpenTable .

During these special evening events, Illuminarium will transform into a dynamic bar with an immersive environment. Through projection and audio, you”ll find yourself in fantastic and far-flung settings. 

The café offers both indoor seating and an outdoor patio facing the BeltLine. During WILD, it will offer authentic dishes, beer, and wine from the African continent, along with Southern fare.

Visitors can also experience The Illuminarium Café, offering both indoor seating and an outdoor patio facing the BeltLine. The café will be an extension of the immersive experience content, serving authentic dishes, beer, and wine from the African continent, along with local southern favorites.

The café is open to the public and does not require a paid admission. View the cafe menu

Illuminarium Shop

Buy souvenirs of your experience, plus arts and crafts objects sourced directly from Africa. 

According to the press release, the shop will carry unique items such as woven baskets, beaded jewelry, and hand-carved wooden decor sourced from artisan networks in Kenya, Tanzania, and South Africa.

The shop is open to the public and does not require a paid admission.

Preview experiences on YouTube

♦ Illuminarium ATL: Architectural Fly-through

♦  11ALIVE reports on Illuminarium Atlanta

Getting there and Parking

Illuminarium Atlanta is located in the Common Ground complex, between TWO Urban Licks and New Realm Brewery.

It is directly accessible from the Atlanta BeltLine Eastside Trail. You can walk there from Ponce City Market and Krog Street Market.

The address is: 550 Somerset Terrace NE Atlanta, GA 30306

On site parking is valet only ($3 for Illuminarium visitors with proof of admission).

The paid public lots in walking distance of Illuminarium include: * North & Line Public Parking at 385 N. Angier Ave * Kroger BeltLine Parking at 725 Ponce De Leon Ave NE * Ponce City Market Parking at 675 Ponce De Leon Ave NE

MARTA or a ride service is recommended.

Stay in the know! Subscribe to our newsletter.

Browse these upcoming events:, monday, april 8, 2024, endless shrimp mondays at red lobster.

All Day | $18.00

Chamblee Restaurant Week deals & discounts

Discounted | Multiple Locations

Wendy's: Get a FREE chocolate or orange Dreamsicle Frosty

Free photography exhibit: "ghosts of segregation".

9:00 am to 5:00 pm | David J Sencer CDC Museum (ALWAYS FREE)

"Gone With the Wind" 85th anniversary screening (click for showtimes and participating theaters)

1:00 pm | Various locations

FREE Movie Mondays: afternoon matinee

1:30 pm | FREE | Norcross Cultural Arts and Community Center

Partial Solar Eclipse: Watch from home or one of these eclipse viewing events

1:45 pm to 4:15 pm

FREE Movie Mondays: evening show

6:30 pm | FREE | Norcross Cultural Arts and Community Center

Regal Cinemas hosts Mystery Movie Monday (click for participating theaters)

7:00 pm | $5.00 | Multiple Locations

Tuesday, April 9, 2024

Mellow mushroom: 10% off for take out tuesday, red lobster: kids-eat-free tuesdays, zunzifest: get a free sandwich at zunzi's when you opt in to text alerts.

11:00 am to 3:00 pm | FREE

FREE contemporary art exhibits

12:00 pm to 5:00 pm | FREE | Atlanta Contemporary (west midtown)

Taco Tuesdays at Del Taco: 3 ground beef tacos for $1.49

3:00 pm to 11:00 pm

Half-price cheeseburgers at Sonic Drive-In

5:00 pm to 10:00 pm | Discounted

Dirty South TRIVIA night

7:00 pm to 10:00 pm | FREE | Wild Heaven Beer (West End location)

Wednesday, April 10, 2024

Steak and lobster wednesday at red lobster.

All Day | $23.00

Free "Just Walk" guided group walk at Mason Mill Park

10:00 am to 11:00 am | Mason Mill Park

Senior Wellness Wednesdays

11:00 am to 12:00 pm | FREE | East Cobb Library (Marietta)

We use stock images by our partner, Deposit Photos!

www.depositphotos.com

Member of the living on the cheap network.

• Back to Top
• Half-Off Deals
• Kids & Family
• Attractions
• Terms of Use and Privacy Policy

Discover more from Atlanta on the Cheap

Subscribe now to keep reading and get access to the full archive.

Type your email…

Continue reading

You Can Experience An African Safari In Atlanta, Here's How

Illuminarium is bringing an African safari to you with its “Wild: Safari Experience” according to PRNewsWire.com . This immersive entertainment experience will allow visitors to explore the African countries of Botswana , Kenya , Tanzania , and South Africa without ever leaving Atlanta . Recently, immersive experiences such as the Van Gogh art exhibit, Wonderspaces, and Candytopia have found popularity in many cities. However, this experience will be the first of its kind, showcasing the majesty and magnificence of the beautiful animals of Africa undisturbed in their natural habitats. Visitors will be able to see zebras, rhinos, giraffes, elephants, and lions up close inside of a 30,000-square-foot venue designed to provide the full African safari experience. It will captivate all your senses with sights, sounds, and smells you would experience if you were on an actual safari in the Motherland. Participants in the experience will visit Kenya’s Masaai Mara national game reserve as...

Ayah A. • May 26, 2021

Illuminarium is bringing an African safari to you with its “Wild: Safari Experience” according to PRNewsWire.com . This immersive entertainment experience will allow visitors to explore the African countries of Botswana , Kenya , Tanzania , and South Africa without ever leaving Atlanta .

Recently, immersive experiences such as the Van Gogh art exhibit, Wonderspaces, and Candytopia have found popularity in many cities. However, this experience will be the first of its kind, showcasing the majesty and magnificence of the beautiful animals of Africa undisturbed in their natural habitats.

Visitors will be able to see zebras, rhinos, giraffes, elephants, and lions up close inside of a 30,000-square-foot venue designed to provide the full African safari experience. It will captivate all your senses with sights, sounds, and smells you would experience if you were on an actual safari in the Motherland.

Participants in the experience will visit Kenya’s Masaai Mara national game reserve as well as South Africa’s Kruger National Park. “Wild: Safari Experience” opens on July 1. Children’s tickets start at $30 while adults’ start at $35. Tickets are on sale now at  Illuminarium.com .

Illuminarium CEO Alan Greenberg promises experiences that will “transport consumers to many of the most coveted places and experiences on Earth, and beyond.”

Another Illuminarium experience coming to Atlanta in 2022 will take visitors to outer space, giving them the opportunity to “walk on the moon.” The company will also be bringing experiences to Las Vegas’ Area15 in January, as well as to Miami’s Wynwood Arts District next Spring.

Throughout the pandemic, many safari lodges across Africa pivoted to virtual experiences, to allow animal enthusiasts to feel close to their favorite wild cats and the big 5. As countries begin allowing international visitors, we are sure in-person safari experiences will resume as well.

Related: Go On A South African Safari From The Comfort Of Your Couch

Subscribe to travel noire

Get more travel content

Subscribe to Travel Noire, a free daily newsletter that features the best of travel, destinations, and guides to the cities you love from a new point of view — yours.

By subscribing to this newsletter, you agree to our terms of service and privacy policy.

Popular posts

Trending stories in world travel

‘VR Without the Goggles’: Illuminarium Set to Launch Its First Immersive Entertainment Location in Atlanta

By Todd Spangler

Todd Spangler

NY Digital Editor

• Rooster Teeth’s Roost Podcast Network Sold to Night, a Digital Talent Management Agency 3 hours ago
• Disney Games Hires Former Blizzard Exec Ray Gresko to Work With Epic, Promotes Marvel’s Jay Ong to Oversee Global Games Licensing 5 hours ago
• Spotify Launches Test of AI-Generated Playlists Based on Text Prompts Like ‘Sad Music for Painting Dying Flowers,’ Will Block ‘Offensive’ Inputs 7 hours ago

Virtual reality, for all its hype and hope, hasn’t exactly taken the entertainment world by storm. Now a new venture is looking to deliver on VR’s promise of virtually transporting you to another time and place — but without the awkward headset, so you can have a shared, communal experience.

The company, Illuminarium Experiences, is promising to deliver breathtaking cinematic walk-through exhibits, featuring 4K video on gigantic screens, state-of-the-art spatial sound systems, haptic flooring, interactive features (e.g., “dust” might kick up as you walk by), and even “authentic scents” that will let you get a whiff of your virtual surroundings.

On July 1, Illuminarium ( illuminarium.com ) is set to open its first location in Atlanta, on the city’s BeltLine . The first “experience” that will be available to the public will be “Wild,” a virtual safari taking you to Africa through cinematic content shot by production firm RadicalMedia . Tickets start at $35 apiece, which will give you about an hour to walk through the experience in an 8,000-square-foot room (the same way you would walk through a museum). For the $50-per-person “all-inclusive” ticket, customers will get a Wild Safari Guidebook, a $10 voucher for the Illuminarium Café or gift shop, and flexible entry time.

“We are uniquely set up to take people to places they may never imagine being able to go,” says RadicalMedia CEO Jon Kamen . His media company shot the performances of “Hamilton” that became the film released in 2020 on Disney Plus, in addition to numerous other TV, film, digital and experiential productions.

Kamen has delved into VR productions in the past. But as a viewer he always found the technology cumbersome and the overall experience disappointing. With Illuminarium, he says, “I wanted to pursue something that is more of a communal experience. It’s VR without goggles.”

To form Illuminarium Experiences, Kamen and RadicalMedia teamed up with production designer and architect David Rockwell, the Tony winner who created sets for the 2021 Oscars , and his Rockwell Group firm. They then connected with investor Alan Greenberg, who is the co-founder of Avenues: The World School, Greenberg News Networks, Travel Holdings and former publisher of Esquire magazine, to head the company as CEO.

The Illuminarium partners have landed $100 million in initial funding, with a significant investment from Eldridge, the holding company headed by Todd Boehly. (Disclosure: Eldridge owns MRC, which last year formed a joint venture with PMC that brings together Variety , the Hollywood Reporter, Rolling Stone, Billboard, Vibe and Music Business Worldwide.)

Illuminarium’s immersive content will be original productions from RadicalMedia. The “Wild” safari spectacle cost about $10 million, according to Greenberg. The RadicalMedia crew used custom camera arrays that provide a 240-degree native field of view, shot on location to showcase animals in their native habitats across South Africa, Botswana, Kenya and Tanzania.

Next up: “Spacewalk,” billed by the company as “a mind-blowing journey through our Solar System,” letting visitors stroll across Moon and Mars. A third experience the partners are contemplating would take visitors into the depths of the world’s oceans.

Greenberg, Illuminarium’s CEO, dismisses any comparisons between its experience spaces and movie theaters.

“It’s not a movie,” he maintains. “You’re going to be able to walk on the surface of the Moon!”

Meanwhile, a core piece of the company’s business model is to promote its locations as nightlife destinations: Illuminarium After Dark, designed and developed by the LAB at Rockwell Group, will be a bar scene like no other, Greenberg promises — letting visitors experience different virtual settings, from a Tokyo city street to fantastical dreamscapes. Illuminarium spaces also will be available to rent out for private events, per Greenberg.

To staff its retail locations, the company’s operational partner is Legends, which manages operations at more than 150 sports arenas, attractions, experiences and other venues worldwide.

The Illuminarium partners have aggressive plans to roll out its locations around the world. Following Atlanta, the company plans to open open locations in Las Vegas at AREA 15 in January 2022 and in Miami, at Mana in the Wynwood Arts District, in spring 2022. Other North American locations under consideration are New York, Chicago, Toronto, Montreal, Los Angeles and Austin.

“As we expand internationally, we have to be aware of what translates culturally,” Kamen notes.

In the Illuminarium experiences, visitors are completely surrounded by a massive canvas — 350 feet in length and 22 feet high. Some of the company’s tech vendors include Panasonic, the exclusive visual provider of native 4K projectors, displays and camera solutions; Holoplot, which is providing proprietary beamforming and wavefield synthesis technology with the ability to localize and isolate sound across the Illuminarium venue so visitors receive individualized sound experiences based on where they are standing; Ouster, which is providing its OS0 ultra-wide-view lidar sensor to be responsive to guests’ movements (e.g. if someone waves their hand or moves their foot); and Powersoft, which provides a haptic infrasound floor that produces realistic sensations for visitors, such as the ground-shaking feel of an elephant stomp or the low-end frequency of a lion’s roar.

Kamen admits to some trepidation as the July 1 opening of the Illuminarium in Atlanta approaches. “If you build it, will they come?” he asks rhetorically.

The pandemic added a layer of complexity to construction for the Illuminarium locations as well as travel. “But we might we unbelievably lucky to have always planned to open July 1, 2021,” Kamen says with a laugh. “We could be benefitting from people dying to get out and do something.”

Watch a virtual “fly through” of the Illuminarium Atlanta (or at this link ):

More From Our Brands

Trump made abortion a campaign issue. he may already be regretting it, george clooney and cindy crawford just dropped casamigas, a jalepeño-infused tequila, 3 sportsbooks say south carolina-iowa was most-bet women’s event, the best loofahs and body scrubbers, according to dermatologists, south carolina’s ncaa championship win over iowa delivers record-breaking 18.7 million viewers, verify it's you, please log in.

WORLD OF ILLUMINATION ATLANTA 2023: ENCHANTED SAFARI

Posted by Liz and John Attaway, 11/6/23

Gear Up for One Wild Holiday Adventure with Enchanted Safari, the World’s Largest Drive-Through Holiday Light and Sound Experience

Tickets on Sale Now for Family Trek Beginning November at Six Flags White Water

Enchanted Safari  illuminates the Atlanta holiday season with a fun family trek over land, air, and sea where the brightest light shines from within. Produced by  World of Illumination , Enchanted Safari is a premier drive-through audio-visual immersive experience using state-of-the-art technology and whimsical, joy-filled designs. 

With more than one million colorful lights and hundreds of animated displays, Enchanted Safari is the world’s largest drive-through holiday light experience, sure to outfit the winter season with family memories. Tickets are on sale  now  for the event opening November 15 and running through December 31 at Six Flags White Water in Marietta, Ga. 

Hosted by Toukie Toucan,  Enchanted Safari  immerses families in the spirit of the holidays on this adventure where guests soar among the clouds while flying with reindeer, outrun a T-Rex as they whiz past a land lost in time, and reach Santa’s Bazaar where a host of exotic animals will be decking the halls. Families will feel the jingle of the jungle through animated light displays choreographed to contemporary and timeless holiday music that will have everyone tapping their toes to the beat of the lights.  

For more information and tickets, please visit  www.worldofillumination.com . Enchanted Safari allows you to pick a specific date and an arrival time window that best suits your schedule. Tickets are sold per vehicle. The holiday experience will operate Tuesday through Sunday from 6:00 p.m. to 10:00 p.m. It is also open on Monday, December 18 and Monday, December 25, Christmas Day. 

You might also like

Local Sponsors

Without adventure, civilization is in full decay.

Alfred North Whitehead

• Adventures in To-Go: The Quarantine Chronicles
• Atlanta Events
• BACONFEST 2015
• My Bookings
• Food & Drink
• New Years Eve 2016
• This Weekend in Atlanta

Dino Safari: A Walk-Thru Adventure Opens in Atlanta Nov. 19

[fusion_builder_container type=”flex” hundred_percent=”no” hundred_percent_height=”no” min_height=”” hundred_percent_height_scroll=”no” align_content=”stretch” flex_align_items=”flex-start” flex_justify_content=”flex-start” flex_column_spacing=”” hundred_percent_height_center_content=”yes” equal_height_columns=”no” container_tag=”div” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” status=”published” publish_date=”” class=”” id=”” link_color=”” link_hover_color=”” border_sizes=”” border_sizes_top=”” border_sizes_right=”” border_sizes_bottom=”” border_sizes_left=”” border_color=”” border_style=”solid” spacing_medium=”” margin_top_medium=”” margin_bottom_medium=”” spacing_small=”” margin_top_small=”” margin_bottom_small=”” margin_top=”” margin_bottom=”” padding_dimensions_medium=”” padding_top_medium=”” padding_right_medium=”” padding_bottom_medium=”” padding_left_medium=”” padding_dimensions_small=”” padding_top_small=”” padding_right_small=”” padding_bottom_small=”” padding_left_small=”” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” box_shadow=”no” box_shadow_vertical=”” box_shadow_horizontal=”” box_shadow_blur=”0″ box_shadow_spread=”0″ box_shadow_color=”” box_shadow_style=”” z_index=”” overflow=”” gradient_start_color=”” gradient_end_color=”” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_color=”” background_image=”” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ background_blend_mode=”none” video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” absolute=”off” absolute_devices=”small,medium,large” sticky=”off” sticky_devices=”small-visibility,medium-visibility,large-visibility” sticky_background_color=”” sticky_height=”” sticky_offset=”” sticky_transition_offset=”0″ scroll_offset=”0″ animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_1″ align_self=”auto” content_layout=”column” align_content=”flex-start” content_wrap=”wrap” spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” type_medium=”” type_small=”” order_medium=”0″ order_small=”0″ dimension_spacing_medium=”” dimension_spacing_small=”” dimension_spacing=”” dimension_margin_medium=”” dimension_margin_small=”” margin_top=”” margin_bottom=”” padding_medium=”” padding_small=”” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” hover_type=”none” border_sizes=”” border_color=”” border_style=”solid” border_radius=”” box_shadow=”no” dimension_box_shadow=”” box_shadow_blur=”0″ box_shadow_spread=”0″ box_shadow_color=”” box_shadow_style=”” background_type=”single” gradient_start_color=”” gradient_end_color=”” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_color=”” background_image=”” background_image_id=”” background_position=”left top” background_repeat=”no-repeat” background_blend_mode=”none” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” filter_type=”regular” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ last=”true” border_position=”all” first=”true”][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” content_alignment_medium=”” content_alignment_small=”” content_alignment=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” font_size=”” fusion_font_family_text_font=”” fusion_font_variant_text_font=”” line_height=”” letter_spacing=”” text_color=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]

Immersive dinosaur experience entertains and transports families back to prehistoric ages

ATLANTA (Nov. 2, 2021) – Imagine Exhibitions brings a dinosaur-filled indoor experience to the Atlanta metro area for local families and visitors to get up-close and personal with larger-than-life replicas of the most fascinating, fan-favorite prehistoric inhabitants! Dino Safari: A Walk-Thru Adventure opens Nov.19, 2021, in Alpharetta’s North Point Mall.

Tickets go on sale on Nov. 2 and can be purchased at DinoSafari.com . The limited-engagement, experiential family walk-through attraction will run through April 8, 2022.

“Atlanta families will not want to miss Dino Safari,” said Tom Zaller, CEO of Imagine Exhibitions. “From the Sauropod Slide to interactive games and the sheer awe of giant moving dinosaurs, it’s the perfect activity for dinosaur fans of all ages to become immersed in an entertaining and educational globetrotting dinosaur adventure.”

In this walk-through adventure, attendees will meet and interact with more than 30 life-sized dinosaurs, including the T.rex of North America and the Spinosaurus from Africa. With the help of scientifically accurate installations and realistic moving animatronics, Dino Safari will transport guests back millions of years to get up close and personal with prehistoric creatures in a replica of their natural habitat.

Located in the upper level of North Point Mall, the experience showcases how dinosaurs evolved over time and offer hands-on challenges for visitors to solve, along with depictions of natural elements that often occurred during this time, such as earthquakes. The thrilling adventure features captivating VR technology, spectacular installations, and an interactive space for children. Limited birthday party rooms will also be available, visit DinoSafari.com for booking details.

The exhibition was created by Atlanta-based Imagine Exhibitions in collaboration with world-renowned Ph.D. Dinosaur Paleontologist Gregory M. Erickson, who is one of only 150 full-time professional dinosaur paleontologists in the world.

For more information about the Dino Safari Walk Thru, visit DinoSafari.com . Connect with Dino Safari on Instagram and Facebook .

About Imagine Exhibitions:

Imagine Exhibitions is currently producing over 40 unique, immersive experiences and exhibitions globally in museums, science centers, zoos, integrated resorts, and non-traditional venues, attracting millions of worldwide visitors each year. Headquartered in Atlanta – and with offices in Las Vegas, Chicago and France – the exhibitions company embraces a diversity of backgrounds to generate fresh and innovative ideas. Imagine Exhibitions maintains an extensive international network of industry partners and expertly manages the logistics of delivering immersive content to a wide variety of venues. In addition to developing successful traveling exhibitions, the company designs, opens, and operates permanent installations and venues, in addition to consulting on building, expanding, and directing museums and attractions. It brings a focus and purpose to all projects, shaping the inspiration, presentation and operation into a plan that produces measurable results. With decades of extensive experience in the museum and entertainment industries, Imagine Exhibitions consistently develops exhibitions that educate and excite while exceeding attendance goals. For more information, visit ImagineExhibitions.com .

[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

Now Open 7 Days a Week!

Atlanta Safari  Park

Feed the animals, general admission adults (13-64)- $15.99 seniors (65+)- $14.99 children (3-12)- $12.99 under 2 - free.

DRIVE THRU SAFARI

Adventure so close you can touch it.

Atlanta Safari Park has your ticket to FUN!

156 Acres filled with animals from all around the world!

2 miles of roads

Something for everyone to enjoy!

Plan your experience now!

WALK THRU VILLAGE

Follow us on instagram.

#ATLANTASAFARI

Come Spend Spring Break on Safari!

The Beltline

Distillery district.

Dino Safari: A Walk-Thru Adventure — Review

Travel back in time to walk among the dinosaurs at Dino Safari: A Walk-Thru Adventure! This fun, family-friendly experience will let you get up-close and personal with your favorite dinosaurs. Learn more about the experience in this review of Dino Safari.

A special thanks to Imagine Exhibitions for providing us with tickets to Dino Safari: A Walk-Thru Adventure in Atlanta ! As always, all opinions are my own.

Grab your passport to Pangea and get ready to meet over 30 different species of dinosaurs!

This walk-through attraction was created by Atlanta-based Imagine Exhibitions (the same people who produced Harry Potter: The Exhibition ) in collaboration with Ph.D. Dinosaur Paleontologist Gregory M. Erickson.

The exhibit features realistic animatronic dinosaurs, scientific exploration, and fun interactive elements to immerse you in the prehistoric world of the dinosaur.

Ready to take a step back in time? Dino Safari: A Walk-Thru Adventure is currently showing in Atlanta, Boston, San Antonio, and Las Vegas.

Post Contents

Dino Safari: A Walk-Thru Adventure Review

Your Dino Safari walk-thru experience begins with a passport to Pangea. You’ll receive this small passport booklet and a crayon. Inside the passport is a scavenger hunt of different dinosaurs, unique features, and plant life for you to find and check off as you walk through the exhibit.

You can also scan a QR code at the beginning of the experience to get access to the audio guide and music that will add to your safari experience. It’s not necessary to use the audio guide, but it’s great if you’ve got someone who wants to learn all the things about dinosaurs.

The journey through Pangea (the giant contiguous landmass that all the continents used to be a part of) is broken out into the continents we’re familiar with today. You’ll learn about what each continent would have been like as part of Pangea and see the dinosaurs that were native to that area.

You’ll get to meet some of your favorite dinosaurs and maybe even discover a few you hadn’t even heard of.

Don’t miss your opportunity to take a picture with the T. Rex!

At the end of the experience is a “fun zone” where you can do an interactive digital coloring game that brings your drawing to life, “feed” dinosaurs in a corn-hole-type game, play on an balancing course, race against a dinosaur, and put together a dinosaur puzzle.

The experience exits into the gift shop where you can buy dinosaur toys, candy, clothes, and stuffed animals.

This is also where you’ll find the Virtual Reality simulators where you can go on additional adventures like flying through the mountains, a thrill ride in the city, and bungee jumping over a canyon.

What Was Great About the Experience

• The displays were great. I loved the animatronic dinosaurs and the traveling theme with the passport, vintage postcard displays, and grouping the dinosaurs by region.
• The interactive elements were a nice touch. There was a dinosaur slide, a small tunnel to crawl through between two exhibits, a sandbox archaeological dig, and some small jungle balancing courses. Just a lot of little fun things for the kids.
• The workers were all very nice and helped add to the safari experience. One even took a bunch of amazing pictures for us with the T. Rex!

What Was Not So Great

• We were confused about the scale of the dinosaurs. I came into this thinking they were all mostly life-sized, then we started noticing that some of the small dinosaurs were displayed really big, including the smallest dinosaur that was scaled up to like 8 feet tall. And of course some of the large dinosaurs had to be scaled down. Mostly I didn’t like that the small ones were suddenly larger-than-life; I’m used to dinosaurs being big, so I would have loved the comparison against the life-sized small dinosaurs.
• Not a huge thing, but the Virtual Reality simulator wasn’t dinosaur-themed, just thrill- and adrenaline-themed. Maybe there was a dino-themed option, but we got put on bungee, trill ride, and flying simulators. So I just didn’t really see the point of a non-dinosaur VR add-on.

Dino Safari: A Walk-Thru Adventure Details

Dino Safari: A Walk-Thru Adventure is currently on display in Atlanta at North Point Mall at 1000 North Point Circle, Alpharetta, GA 30022 . The experience is available daily now through September 4, 2023.

The experience takes about 60-90 minutes to walk through. It is a free-flowing experience, so you can take your time going through at your leisure.

Tickets for Dino Safari cost $13 for children ages 2-12 and $16 for adults. You can get an Any Da/ Any Time Flex ticket for $25.50. You can also get a VIP Mystery Package for $45 that includes an exclusive lanyard, 20% discount at the gift shop, a mystery back with a drawstring bag and 3 surprise merchandise items. Multi-Day Entry Passes are also available for $47.50.

A complimentary audio guide accessible on a smart phone is available with your ticket. There are QR codes for you to scan on site that will take you to the audio tour. Feel free to bring your headphones.

Dino Safari is open Monday-Thursday from 11 a.m. to 7 p.m.; Friday-Saturday from 11 a.m. to 8 p.m.; and Sunday from 12 p.m. to 7 p.m.

Your tickets are valid for entry at any time during operating hours on your selected date.

Non-flash photography is allowed and encouraged.

Looking for more immersive experiences?

Do you just love visiting immersive experiences? Me too! Check out these immersive experience reviews:

• Jurassic World: The Exhibition — Review
• Art of the Brick Immersive Experience Review
• Stranger Things: The Experience Review
• Step Inside a Van Gogh Painting at This Immersive Experience in Atlanta
• Harry Potter: The Exhibition Review

Ready to visit Atlanta, Georgia? Plan your trip with these tips.

• Get Familiar With the City: Check out my Ultimate Guide to Atlanta to help plan your trip!
• Book Your Flight: Find the cheapest flights using Skyscanner , my favorite flight search engine.
• Find Accommodation: You can find top hotels in Atlanta using Booking.com.
• Save on Attractions: Save 42% on admission to Atlanta’s top attractions using the Atlanta CityPASS .

Did you find this review of Dino Safari: A Walk-Thru Adventure helpful? Let me know in the comments!

Paige Watts is a travel expert and author of What's With Atlanta? , a guide to the quirks and charm of the ATL. A life-long traveler, Paige is dedicated to helping you discover the best things to do in the Southern USA and around the world. Her work has been featured in The Culture Trip, Matador, Newsbreak, MSN, NPR, and countless other interviews and podcasts.

Similar Posts

15 things to see and do in dublin, ireland.

The Republic of Ireland’s capital city, Dublin is steeped in rich culture and history. Discover the best things to do in Dublin, Ireland!

A Day Trip to Trier, Germany’s Oldest City

Take a day trip to Trier, Germany to explore Roman ruins, beautiful churches, and all that Germany’s oldest city has to offer.

Best Places to Eat (Dinner + Gelato!) in Rome, Italy

Italian food is by far my favorite cuisine, and Rome has some great food! Check out this post for where to eat and what you should eat in Rome, Italy.

How to Spend 3 Days in Rome, Italy

When in Rome…there’s a lot to accomplish! I can help you make the most of your trip to Rome, Italy with this guide on how to spend 3 days in the city.

2 Days in Atlanta, Georgia: The Perfect Weekend Itinerary

Planning a short weekend getaway to Atlanta, Georgia? Check out this perfect 2 days in Atlanta travel itinerary and start exploring.

10 Romantic Things to Do in Blue Ridge, GA for Couples

Nestled in the heart of the North Georgia Mountains, Blue Ridge is the perfect destination for a romantic weekend getaway!

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *