How to Delete Favorites in Safari on a Mac: A Step-by-Step Guide

To delete favorites in Safari on a Mac, open Safari, click on the ‘Bookmarks’ menu, select ‘Edit Bookmarks,’ click on the favorite you want to remove, and press the ‘Delete’ key on your keyboard. It’s that simple! Now, let’s dive deeper into the process and its implications.

After completing this action, the selected favorite will be permanently removed from your bookmarks list. This action cannot be undone, so make sure you want to delete the favorite before doing so.

Introduction

Deleting favorites in Safari on a Mac might seem straightforward, but there’s more to it than just hitting the delete button. Favorites, also known as bookmarks, are a nifty feature that allows us to save our most visited websites for easy access later on. They help save time and make our browsing experience smoother. But as time goes on, our interests change, and our favorite’s list can become cluttered with sites we no longer visit. That’s when the need to tidy up arises.

Knowing how to manage your favorites confidently ensures that your Safari browser remains organized and efficient. This task is especially relevant for those who use their Mac for work or spend a significant amount of time surfing the web. It’s also important for individuals who share their device with others and want to keep their browsing preferences private. Let’s help you get your digital space in order by learning how to delete those no-longer-needed favorites.

Step by Step Tutorial on How to Delete Favorites in Safari on a Mac

Before we start, know that following these steps will help you declutter your Safari browser by removing unwanted favorites.

Step 1: Open Safari

Open the Safari application on your Mac.

Opening Safari is the first thing you need to do. You can find it in your ‘Applications’ folder, on your ‘Dock,’ or by using ‘Spotlight Search.’

Step 2: Access Bookmarks

Click on the ‘Bookmarks’ menu located at the top of your screen, then select ‘Edit Bookmarks.’

This will take you to a list of all your bookmarks and favorites. Here, you’ll see everything you’ve saved over time, organized by folders if you’ve categorized them that way.

Step 3: Select Favorite

Click on the favorite you wish to delete.

Be sure to select the correct favorite. If you have a lot, you might have to scroll to find it. If it’s in a folder, click on the folder first to reveal the contents.

Step 4: Delete Favorite

  • Press the ‘Delete’ key on your keyboard.

Once you press ‘Delete,’ the favorite will be removed instantly. Remember, this action is not reversible, so be certain you want to remove it.

Additional Information

In the realm of digital tidiness, managing your Safari favorites is akin to cleaning out that one junk drawer we all have at home. It’s easy to toss in various items (or in this case, websites) thinking you’ll need them later, only to forget about them entirely. Over time, this digital clutter can become overwhelming, making it hard to find the favorites you do use regularly.

Here’s a tip: organize your favorites into folders by category. This not only makes them easier to find, but also easier to manage. You can create folders for work, personal, shopping, research, or whatever suits your browsing habits. Then, when it’s time to declutter, you can tackle one category at a time, making the task less daunting.

Also, remember that deleting favorites in Safari on your Mac might not remove them from other Apple devices if you have iCloud Safari syncing turned on. So, if you’re looking to clean up across all devices, you’ll need to ensure you manage your bookmarks within iCloud as well.

  • Open Safari.
  • Click on ‘Bookmarks’ and select ‘Edit Bookmarks.’
  • Find and click on the favorite you want to delete.

Frequently Asked Questions

How do i undo a deleted favorite.

Unfortunately, once a favorite is deleted, it cannot be undone. Always double-check before you delete.

Can I delete multiple favorites at once?

Yes, you can select multiple favorites by holding down the ‘Command’ key and clicking on each one, then press ‘Delete.’

Will deleting favorites from Safari on my Mac remove them from my iPhone too?

If you use iCloud Safari syncing, yes, it will remove them from all synced devices.

What should I do if I accidentally delete the wrong favorite?

If it’s a site you visit often, Safari might suggest it when you start typing in the address bar. Otherwise, you’ll have to search for the site and save it as a favorite again.

Can I restore my favorites if I change my mind?

There’s no direct way to restore deleted favorites unless you have a time machine backup of your Mac before the favorites were deleted.

Deleting favorites in Safari on a Mac is more than a simple housekeeping task; it’s about optimizing your digital environment for better productivity and privacy. By keeping your bookmarks tidy, you not only ensure a smoother browsing experience but also maintain control over your digital footprint.

Remember to take care when deleting, as it is a permanent action. It’s always good practice to review your favorites periodically and clear out the ones no longer serving you. Happy browsing, and may your digital life be ever clutter-free!

Matt Jacobs Support Your Tech

Matt Jacobs has been working as an IT consultant for small businesses since receiving his Master’s degree in 2003. While he still does some consulting work, his primary focus now is on creating technology support content for SupportYourTech.com.

His work can be found on many websites and focuses on topics such as Microsoft Office, Apple devices, Android devices, Photoshop, and more.

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How to Delete Favorites in Safari on a Mac

By creating favorites on your MacBook Pro or MacBook Air, you are making it easier to get to the Web pages that you visit most often.

But your favorite websites might change over time, and you might discover that you want to delete some of your current favorites.

Luckily your Mac favorites aren’t permanent, and you are able to edit them as needed.

Our tutorial below will show you how to delete favorites on Mac using a short series of steps.

How to Remove Favorites on Mac

  • Open Safari.
  • Select Bookmarks at the top of the window, then Edit Bookmarks .
  • Right-click on the favorite, then choose the Delete option.

Our guide continues below with additional information on how to delete favorites on Mac, including pictures of these steps.

Creating favorites, or bookmarks, in the Safari browser provides a helpful means of navigation while you browse the Internet.

By opening your bookmarks and clicking a listed site, you can efficiently visit a Web page without needing to bother with a search engine or remembering how you got there originally.

But sometimes, pages can move or change, and the information that you had once bookmarked the page for may no longer exist.

Fortunately, you can delete your favorites from Safari to keep your list of bookmarks accurate.

Related: How to Show or Hide the Favorites Bar in Microsoft Edge

How to Delete Safari Bookmarks on a Mac (Guide with Pictures)

The steps in this article were performed on a MacBook Air in macOS High Sierra.

By completing the steps in this guide, you will delete a bookmark, or favorite, from the Safari browser. If you wish to visit the deleted page after completing this guide, you will need to navigate to that page in a different manner.

If you are running out of storage space and looking to delete other things, you can check out this guide .

These steps will show you how to delete favorites on Mac in the Safari Web browser.

Step 1: Open the Safari browser.

Click the Safari icon to open the app.

Step 2: Choose the Bookmarks tab at the top of the screen, then select the Edit Bookmarks option.

how delete favorites safari mac

Click Bookmarks , then Edit Bookmarks .

Step 3: Right-click on a bookmark that you want to delete, then choose the Delete option.

delete a bookmark in safari on a mac

Right-click on a bookmark, then choose Delete .

Now that you know how to delete favorites on a Mac you will be able to curate your favorites websites so that it’s easy to find the sites that you need the most.

Note that you can also delete a bookmark from the bookmarks bar in the browser by right-clicking the bookmark, then choosing the Delete option.

deleteing favorites or bookmarks in safari

Or delete it from the Favorites screen like so:

how to delete bookmarks on a mac

Are you tired of Safari automatically unzipping files that you download? Find out how to change a setting in Safari so that it no longer opens files automatically , including unzipping downloaded zip files.

Frequently Asked Questions About Deleting Mac Favorites

How do i create a favorite on my mac.

You can open the Web page that you would like to make a favorite, then you can click the Bookmarks tab at the top of the window and select the Add Bookmark option.

You can also click the star icon at the top of the browser if you want to favorite the page rather than create a bookmark for it.

How do I right-click on a Mac?

If you’ve never had to use the right-click option on your Mac, then you may be having trouble figuring out how to do it.

You can perform a right-click on a MacBook or Mac computer by holding down the Ctrl key on your keyboard, then clicking the target item.

How do I rename a favorite on my Mac?

If you would like to give a new name to one of your favorite websites because the current description isn’t very useful, then you have the ability to do so.

You can rename a favorite by right-clicking on the favorite, then choosing the Rename option.

You can also change the address if you would like by right-clicking on the favorite and selecting the Edit Address option.

Can I delete multiple bookmarks from the bookmark manager on my Mac?

Yes, if you are customizing your bookmarks menu and find that you are deleting bookmarks a lot, then you can save yourself some time by choosing to delete multiple browser bookmarks at once.

You can do this by holding down the Command key on your keyboard and clicking each of the bookmarks that you wish to remove. Once they are all selected you can right-click on one of them and choose the Delete option to remove all your bookmarks that are currently selected.

How do I create a new bookmarks folder in Safari on Mac?

One of the main reasons that you might choose to delete bookmarks on Mac is because it’s become difficult to find the ones that you need.

You can therefore use an option on the Mac Safari toolbar to create a new folder. Select the Bookmarks, option, then Add Bookmark Folder. Once you have the new folder created you can move existing bookmarks to that folder and choose to add new ones that you create to that folder as well.

How do I remove bookmarks from the left column in the Safari app?

If you like to use the column at the side of the window then you can also manage your bookmarks there.

Simply click the sidebar button at the top-left of the window to expand the sidebar, then right-click on the bookmark that you wish to remove and select Delete from the dropdown menu.

Related: How to Remove Frequently Visited on iPhone

Continue Reading

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Matthew Burleigh Solve Your Tech

Matthew Burleigh has been writing tech tutorials since 2008. His writing has appeared on dozens of different websites and been read over 50 million times.

After receiving his Bachelor’s and Master’s degrees in Computer Science he spent several years working in IT management for small businesses. However, he now works full time writing content online and creating websites.

His main writing topics include iPhones, Microsoft Office, Google Apps, Android, and Photoshop, but he has also written about many other tech topics as well.

Read his full bio here.

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Great tips and insight

  • Apple / iOS / Mac / Tips

How to manage and delete Bookmarks in Safari on Mac and iPhone

by Jonny Evans · Published January 4, 2019 · Updated April 15, 2021

Photo by Chiara F on Unsplash

We all use bookmarks online, but managing them takes a little effort. Photo by Chiara F on Unsplash

I received a memo from the “ It’s Only Obvious If You Know How It Is Done ” Department this morning pointing out how something that should be incredibly simple to do is actually relatively hard to figure out – how do you delete Bookmarks in Safari?

You have to save the bookmarks first

On a Mac, you can save new bookmarks in lots of ways:

  • Tap the Share icon and choose Add Bookmark .
  • Open the Bookmarks menu and choose Add Bookmark there.
  • Hover your cursor in Safari’s Smart Search field (where the URL is) until the Plus (+) button appears, move your cursor to that plus button and tap and hold the plus . You will then be able to choose a Bookmarks folder in which to stash the URL.
  • Use the Add Boomark menu in your Safari toolbar if you’ve figured out that you can customize those tools by pressing Control while clicking on the bar and choosing Customize Toolbar .
  • On iOS just use the Share icon and choose Add Bookmark .

How to manage and delete Bookmarks in Safari

Now you have a bunch of Bookmarks, you’d imagine it would be easy to delete or otherwise manage them, right?

bookmarksIllo

Your bookmarks folders may seem a little different

To an extent, it is. On iOS, at least. Open your Bookmarks folder, tap Edit, and you can delete bookmarks by tapping the red icon, move them into a new order by tapping and dragging the three-line ‘burger’ icon to the right of the name, or tap a bookmark to change its name, URL in the next window, or tap Location to easily stash that item in a different folder.

That’s iOS.

WWDC: How to use Safari’s brand-new Start page kofiwidget2.init('Please Support AppleMust', '#e02869', 'G2G06KJSL');kofiwidget2.draw();

On a Mac, there are two ways:

Open the Bookmarks Menu, select Edit Bookmarks and you will be able to move and rename those marks on the next page. To delete a bookmark, select it and tap the BackSpace key, or choose Delete in the Edit menu .

Alternatively, you can open the Safari Sidebar and then tap the book icon to access your Bookmarks. Select a bookmark and you can move it using your cursor – but how do you delete it?

Select the item again, only this time press the Control key. So, hover your cursor above the bookmark item in the Sidebar and then press Control at the same time as you click. A new contextual menu appears in which you can open the website, change its name or URL, pop it into a folder or tap Delete to delete the Bookmark.

Tip:  Want to delete all your bookmarks fast? (You’ll regret it, so don’t do it). Just click the top bookmark, scroll down to the bottom of the list, and  tap the final bookmark while also pressing the Shift button. Then click backspace . Please don’t delete all your bookmarks unless you really want to do so, but if you do so accidentally, I recommend tapping Command-Z (Undo) as your very next action.

Sure hope this helps 🙂

How to delete bookmarks in Chrome, Firefox and Opera on Mac and iOS

There are several alternative browsers for Macs, iPhones and iPads to replace Safari. If you want to delete bookmarks in this, we’ve got you covered. Here is how to delete bookmarks in Chrome, Firefox and Opera on Mac and iOS devices.

How to delete bookmarks on Chrome (Mac)

If you like to slow even M1 Mac performance then you’ll need to use Chrome. To delete bookmarks on that browser, do this:

  • Open Chrome>Bookmarks>Bookmark Manager.
  • Find and double click the folder that contains the bookmark you want to delete.
  • Right click the bookmark and select Delete, or select multiple bookmarks by pressing the Command key and selecting them all, then press Delete.

How to delete bookmarks on Chrome (iOS)

Open the app and tap the three vertical dots at upper right of your screen.

  • Now you’ll be able to open the Bookmarks menu
  • Select and choose the folder that contains the bookmark you want to lose.
  • Tap and hold the bookmark you want to delete, then tap Edit Bookmark in the options that appear.
  • Then tap Delete.

How to delete bookmarks on Firefox (Mac)

If you use the fine Mozilla browser and want to delete bookmarks do this:

  • Open Bookmarks
  • Locate your bookmark folder
  • Control-Click the bookmark you want to remove, or use a swipe gesture on iOS, to find the Delete button.
  • Tap Delete.

How to delete bookmarks on Firefox (iOS)

  • Open the bookmarked page
  • Tap the three dots in the address bar to find the pages action menu
  • Tap Remove Bookmark.

How to delete bookmarks on Opera

Opera users, do this:

  • Tap Menu>Bookmarks
  • Find and open the folder containing the bookmark(s) you want to delete.
  • Select the bookmark and press Delete, or use the Command key while selecting multiple bookmarks and then delete them all.

Do you need more Mac, iPhone, iPad and other tips? Take a look at these .

Please follow me on  Twitter , or join me in the  AppleHolic’s bar & grill  and  Apple Discussions  groups on MeWe.

Tags: Apple iOS Mac

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Jonny Evans

Watching Apple since 1999. I don't say what they should do. I say what they might do. They sometimes do.

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Useful information. Lucky me I found your site by chance, and I’m shocked why this accident didn’t came about earlier! I bookmarked it.

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How to Add, Edit, and Delete Bookmarks in iPhone's Safari

This browser makes it easy to manage bookmarks

remove favorites in safari

  • Ithaca College

What to Know

  • Add a bookmark: Go to the web page you want to bookmark, tap the box-and-arrow  icon, then tap Add Bookmark .
  • View and manage your bookmarks: Tap the open book icon to view, edit, and delete your Safari bookmarks.
  • Sync bookmarks across devices: Go to Settings > your name > iCloud , then turn on the Safari toggle and tap Merge .

This article explains how to manage bookmarks on an iPhone. Instructions apply to Safari , the default web browser for iOS .

How to Add a Bookmark in Safari on an iPhone

Adding a website bookmark in Safari on your iPhone is simple. Follow these steps:

Go to the web page you want to bookmark and tap the action box (the icon that looks like a box with an arrow coming out of it).

In the pop-up menu, tap  Add   Bookmark .

This menu also contains useful features such as printing and searching for text on the page .

Edit the details about the bookmark, such as its name and location.

When you're done, tap  Save . Your bookmark is saved.

To use your bookmarks, tap the icon at the bottom of the Safari screen that looks like an open book. This reveals your bookmarks. Navigate through your bookmark folders to find the site you want to visit. Tap the bookmark to go to that site.

How to Sync Bookmarks Across Devices Using iCloud

When you turn on Safari syncing using  iCloud , you can share bookmarks across your Apple devices. This way, bookmarking a site in Safari on one device automatically bookmarks it in Safari for all your devices. Here's how to set it up:

On your iPhone, tap  Settings

Tap your name at the top of the screen and then tap iCloud .

Move the  Safari  slider to on (green).

Tap Merge . You've synced your iPhone bookmarks to iCloud and your other compatible devices with the same setting.

Repeat these steps on your iPad and Mac (and PC, if you use the iCloud Control Panel) to keep everything in sync.

How to Sync Passwords With iCloud Keychain

It's also possible to sync saved usernames and passwords that you use to access your online accounts. When you sync passwords using the iCloud Keychain, any username and password combinations you save in Safari on your iOS devices and Macs are stored on all devices. Here's how:

Tap  Settings and then tap your Apple ID (your name at the top of the screen).

Tap iCloud .

Select Keychain .

Move the iCloud Keychain slider to on (green).

When Safari asks whether you want to save a password when you log into a website, and you say Yes , that information is added to your iCloud Keychain.

Enable this setting on all the devices you want to share the same iCloud Keychain data, and you won't have to enter your usernames and passwords again.

How to Edit and Delete Bookmarks in Safari on an iPhone

Once your bookmarks are saved in Safari on your iPhone, edit or delete bookmarks by following these steps:

Open the bookmarks menu by tapping the open book icon.

Tap the Bookmarks tab and then tap  Edit .

Create a new folder, or delete, rename, or reorder your bookmarks.

When you've completed whatever changes you want to make, tap Done .

How to Add a Website Shortcut to Your iPhone Home Screen With Web Clips

Is there a website that you visit many times a day? Get to it faster with a web clip. Web clips are shortcuts stored on your home screen. They look like apps and take you to your favorite website with one tap.

To create a web clip, follow these steps:

Go to the site you want.

Tap the box-and-arrow icon used to create bookmarks.

In the pop-up menu, tap  Add to Home Screen . 

Edit the name of the web clip, if you want.

Tap  Add . An icon is added to your home screen. Tap it to go to that site.

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How To Delete Favorites From Safari

Safari Icon

  • 1 Add websites to Favorites
  • 2 Delete Favorites or change order
  • 3 Edit Safari Favorites – Change Title, URL & Location

Add websites to Favorites

Before you can use Favorites in Safari, you need to add a few sites to your Favorites. Remember, this works in Safari via the Share menu , where you need to tap “Add to Favorites” . This way, you can save a webpage as a “special” bookmark.

Add website to Favorites in Safari

Delete Favorites or change order

First open the Safari app and go into the Bookmarks section, which you can access by tapping the Bookmarks icon (open book symbol) in the menu bar below. Then tap “Favorites” to view your existing Favorites.

Open Favorites in Safari

Select “Edit” in the lower right corner. Here you can also delete and edit the Bookmarks, as well as change their order.

Instead, click on the red Minus icon on the left to delete them. Grab a Favorite at the right hand side and drag it to any position to change the order of your Favorites.

Edit Favorites in Safari

Edit Safari Favorites – Change Title, URL & Location

If you tap a Favorite in Edit Mode, you can change the location, among other things. Here, instead of selecting “Favorites” , simply select “Bookmarks” or one of your folders to make a Favorite a normal bookmark. You can also change the title of the Favorite as well as the URL .

Edit Favorites in Safari

How to Manage Bookmarks and Favorites in Safari on Mac: A Complete Guide

Bookmarks and Favorites in Safari help you keep track of your favorite sites and visit them instantly. Here's how to master them.

Bookmarks and Favorites in Safari are easy ways to keep track of interesting sites you want to visit again later and your favorite sites you visit often. Bookmarks and Favorites have similar, but slightly different, purposes.

Use bookmarks to save links for sites you want to visit again later. Use Favorites to store links to a select few sites you visit often or every time you open Safari.

We'll explain how to manage your bookmarks and Favorites in Safari so you can make the best use of them and keep them organized.

Managing Bookmarks in Safari

Browser bookmarks can quickly get out of hand, especially if you bookmark a lot of sites. So it's a good idea to start organizing your bookmarks into folders early on to keep them under control. But it's never too late to get organized. It just might take a while if you have a large, unorganized collection of bookmarks.

How to Create Bookmark and Favorites Folders

Before adding a bookmark for a site, create a folder to put the bookmark in. First, click Show sidebar , or press Cmd + Control + 1 .

Make sure the Bookmarks button is selected (blue) at the top of the sidebar. Either right-click or Control -click anywhere in the sidebar and select New Folder .

Your Favorites are at the top of this sidebar and you can also use this method for creating Favorites folders.

Enter a name for the folder and press Enter .

To create a new folder in the Bookmarks editor, click New Folder in the upper-right corner of the page.

If you want to add multiple existing bookmarks to a new folder, select the bookmarks and hold down Option as you click New Folder . The selected bookmarks are added to the new folder that you can rename as mentioned above.

How to Add Bookmarks

To add a new bookmark and customize the name, description, and location, click the Share button in the upper-right corner of Safari. Select Add Bookmark .

This enters a default name for the bookmark based on the website title. But you can change the name if you want.

You can also add an optional description for the bookmark, which helps you remember why you bookmarked a page in the first place.

The first time you add a bookmark in Safari, the default folder is Favorites . We'll talk about adding Favorites later. For now, we're going to add the bookmark to the new folder we created above.

Select the folder from the Add this page to dropdown list and click Add . The folder you select becomes the default folder next time you add a bookmark.

To quickly add a bookmark, move your mouse over the address bar. Click and hold the plus icon on the left side of the box.

Select a bookmarks folder from the dropdown list. Safari adds a bookmark with the default name of the page to the selected folder. We'll show you how to edit a bookmark later.

You can also add the page to your Favorites by selecting Favorites or a Favorites folder.

How to Move and Copy Bookmarks and Folders

If you already have a bunch of bookmarks , you can organize them into folders or rearrange them.

Drag the bookmark to a folder or another location on the sidebar. To copy a bookmark instead of moving it, hold down the Option key while you drag it.

This method also works for rearranging Favorites.

How to Rename Bookmarks and Folders

To rename a bookmark or folder, right-click or Control -click on an item in the sidebar and select Rename . You can also force-click to rename. To do this, click and hold on the item until its text highlights.

If you're in the Bookmarks editor, select the bookmark or folder you want to rename, and press Enter .

Enter a new name or change the current one, and press Enter to accept your changes.

This also works for renaming Favorites.

How to Edit the URL for a Bookmark

Safari contains a Bookmarks editor that allows you to edit and delete your bookmarks and Favorites. Go to Bookmarks > Edit Bookmarks .

Use the same method we described for renaming bookmarks to change the Address for a bookmark or Favorite. The editor also allows you to edit Website names, but you can't add bookmarks or Favorites in the editor.

How to Edit the Description for a Bookmark

You might want to add descriptions to your bookmarks, so you know why you saved the link to that page. If you forgot to do that for some of your existing bookmarks, you can edit their descriptions.

You can only edit the description for a bookmark on the sidebar, and only if the bookmark is in a folder. This is another good reason for putting bookmarks into folders.

To edit the description for a bookmark, double-click the folder containing the bookmark on the sidebar to expand it. Then, Control -click the bookmark you want to edit and select Edit Description .

The description is highlighted, allowing you to enter new text.

How to Delete Bookmarks

If your bookmarks are cluttered, you may want to delete old ones you don't use anymore.

On the sidebar, either right-click or Control -click the bookmark you want to delete and select Delete .

To delete multiple bookmarks, Cmd -click the bookmarks and press the Delete key.

You can also click and hold on the bookmark's name until it's highlighted. Then click the X to the right of the name.

Both methods also work for deleting Favorites.

How to Search Through Your Bookmarks

If you have a lot of bookmarks, you might find it hard to locate a certain one, even if you've organized them into folders. Thankfully, Safari allows you to search through your bookmarks.

Enter the text you want to search for in the search box at the top of the sidebar or in the upper-right corner of the Bookmarks editor. On the sidebar, you might have to scroll up to see the search box.

Results of the search display as you type. Click on the bookmark to open the page in the current tab.

To clear the search and go back to the full list of bookmarks, click the X button on the right side of the search box.

How to Import Bookmarks From Chrome or Firefox

Have you switched to Safari from Chrome or Firefox ? You can easily import your bookmarks from either browser into Safari.

Go to File > Import From > Google Chrome or File > Import From > Firefox . Check the Bookmarks box on the dialog box and click Import .

You can do this at any time, even if you've imported bookmarks already.

Safari is smart enough to know which bookmarks you've already imported from Chrome or Firefox. So if you import bookmarks again, you'll only get new ones you added to the other browsers. Or if you've deleted some bookmarks you imported, you'll get those back the next time you import.

The bookmarks and folders from Chrome or Firefox are imported at the root level on the sidebar. Use the methods we covered above to rename and rearrange bookmarks and folders, edit descriptions, or delete any imported bookmarks you don't want.

How to Import Bookmarks From an HTML File

You might want to import your bookmarks into a separate folder automatically, so you can keep them separate from the bookmarks you already had in Safari.

You can accomplish this by importing bookmarks from an HTML file, which you can export from Firefox or Chrome. See our guide to exporting Chrome bookmarks for info on this.

Go to File > Import From > Bookmarks HTML File . Then select the HTML file you want to import and click Import .

The imported bookmarks are put into a folder titled Imported with the current date.

Managing Favorites in Safari

The Favorites bar sits just below the address bar at the top of the Safari window. It provides quick access to sites you visit often.

You can only specify one web page as your homepage. But what if you want to open multiple pages every time you open Safari? You can add your favorite pages to your Favorites and have quick access to them when you open Safari.

How to Show the Favorites Bar

Safari stores favorites on the sidebar and in the Bookmarks editor, as we showed you earlier. You can also access them on the Favorites bar.

If you don't see the Favorites bar under the address bar, click Toggle the favorites bar on the toolbar, go to View > Show Favorites Bar , or press Cmd + Shift + B .

Only a certain number of sites will fit on the Favorites bar, so it's best to limit the number of pages you add to your Favorites.

How to View the Favorites Page on the Current Tab

If you want to view and access your Favorites as thumbnails, you can open the Favorites page on the current tab. Go to Bookmarks > Show Favorites .

If you don't see Show Favorites as the first option on the Bookmarks menu, you must make a change in Safari's settings . Go to Safari > Preferences . On the General screen, select Favorites from the New windows open with popup menu.

Your Favorites are available as thumbnails on the current tab.

How to View the Favorites Page on a New Tab

If you want access to Favorites page when you open a new tab, go to Safari > Preferences .

On the General screen, select Favorites from the New tabs open with popup menu. New tabs will now display the Favorites page, which includes Frequently Visited sites at the bottom. We'll show you how to hide the Frequently Visited sites section later.

How to View Favorites From the Smart Search Box

Use the Smart Search box, or address bar, as a quick way to access your Favorites page without leaving the current web page.

Click in the address bar to open the Favorites in a popup window. Then click the icon for the page you want to visit. The Favorites popup window goes away and the selected page opens on the current tab.

How to Change the Bookmarks Folder on the Favorites Page

By default, the Favorites page shows all your Favorites and the folders under Favorites. But you can change this to show only the Favorites in a Favorites folder or a folder of bookmarks.

Go to Safari > Preferences . On the General screen, select the folder you want to view from the Favorites shows popup menu.

The selected folder displays when you open the Favorites page on a new tab or from the Smart Search box.

How to Show/Hide Frequently Visited Sites in Favorites

If you don't want to see Frequently Visited sites at the bottom of the Favorites page, you can hide them.

Go to Bookmarks > Show Frequently Visited in Favorites . When the option does not have a check mark in front of it, you won't see the Frequently Visited sites on the Favorites page.

How to Open Your Favorites in Tabs When You Open Safari

If you visit the same pages every time you open Safari, you can add these pages to your Favorites and have them open in separate tabs when you open a new window.

To do this, set up your Favorites using the methods described earlier. Then go to Safari > Preferences .

On the General screen, select Tabs for Favorites in the New windows open with dropdown list.

Keep Track of Your Favorite Pages in Safari

Safari already offers great tools in the bookmarks and Favorites features. And they'll help you keep your favorite and important pages organized.

But if you want other options for managing your bookmarks, you can look through some great Safari extensions for bookmark management .

How to Delete Bookmarks in Safari on iPhone

remove favorites in safari

Overwhelmed by scores of old and unused bookmarks in Safari? You can delete Safari bookmarks easily to free up space and make finding what you need much easier. We’ve laid out how to delete bookmarks on Safari in just a few simple steps. Let's get started!

Related:  5 Easy Ways to Free Up Storage Space on Your iPhone

iPhone Life

Why You'll Love this Tip

  • Make your web browsing more efficient and find what you need faster by getting rid of old bookmarks you don't use.
  • Remove excess data and free up storage space on your iPhone to help Safari work faster.

How to Delete Bookmarks on iPhone in the Safari App

In just a few steps, you'll have a fresh, clutter-free catalog of bookmarks ready to navigate. For more iPhone organization and storage tips, sign up for our free Tip of the Day newsletter. Here's how to delete Safari Bookmarks on iPhone and iPad.

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Bookmarks are a useful tool on Safari. They help you find what you're looking for faster and even sync between iPhone, iPad, and Mac when you use the same Apple ID. Make the most of your bookmarks when you keep them updated and delete the bookmarks you no longer use. Next, find out how to quickly swipe between tabs in Safari .

Author Details

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Emma Chase is a freelance writer for iPhone Life. She has her Bachelors degree in Communication from the University of Northern Iowa. Emma has worked in many sectors in her professional career, including the higher education, finance, and nonprofit. Emma lives in small-town Iowa with her husband and two children. When she’s not geeking out over the newest Apple product or wrangling her kids, Emma enjoys a good book, crocheting, and trying new foods.

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Accessing your favorite websites in Safari is super easy on your iPhone, thanks to the Favorites feature. With it, you can quickly view these sites using the Safari Search bar or Start Page, as well as manage your Favorites as they change over time. Here’s how to add or delete Favorites in Safari on iPhone and iPad, along with tips for keeping these saved sites organized.

How to add Favorites in Safari on iPhone and iPad

How to view favorites in safari on iphone and ipad, how to manage favorites in safari on iphone, how to remove favorites in safari on iphone and ipad, difference between bookmarks and favorites in safari.

  • Open  Safari  → Visit a website that you want to save as a Favorite.
  • Tap the  Share  button → Swipe the share sheet and choose  Add to Favorites .
  • Optionally, adjust the name of the site as you want it to display in your Favorites list.

Click on Share button and swipe up to select Add to Favorites and tap on Save

As shown above, if there’s a website that you visit often, maybe a preferred news page, your blog, or a site you need for work, you can add it to your Favorites for fast access.

When you want to visit a website you’ve added to your Favorites, you have a few ways to do so. The one you use can depend on if you use the Safari Start Page and also have your Favorites on that page.

On iPhone :

Open  Safari  → Do one of the following to see your Favorites list:

Tap the Search bar inside the Safari

Open  Safari  and do one of the following:

  • Tap inside the Safari  Search   bar and select a Favorite site.
  • Choose the  plus sign  to open a new tab with your Start Page and pick a Favorite .

Open the sidebar

Tip : Check out our how-to for help viewing and customizing your Safari Start Page on iPhone and iPad.

As you continue to add websites to your Favorites, that list can grow and easily become unmanageable. To keep your Favorites neat and clean, you can move, rename, and even place them in folders.

  • On iPad, open the sidebar and select  Bookmarks .

Go to Favorites and select Edit at the bottom

  • Choose  Done  at the bottom when you finish.

Tip : Did you know you can sync your Safari Favorites just like your Bookmarks for easy access on all your Apple devices? 

Just like adding sites to your Safari Favorites over time, you may want to remove one or two. You can delete Favorites in Safari you no longer visit or simply move the site out of your Favorites list.

Open  Safari  and access your Favorites as described above. Then, do one of the following to remove a Favorite:

Select Delete to remove Favorites

Note that you won’t be asked to confirm, so be sure you want to delete the site before you remove it.

How to Move Safari Favorites to your preferred location on iPhone

If you have a website that you don’t want in the Favorites list, but don’t want to delete either, you can simply move it to your Bookmarks .

  • Tap the  arrow  on the right side of the Favorite you want to move.
  • Select  Favorites  below  Location .
  • Pick the new location for the website. This places a checkmark next to the location and moves the site to it.

Select the right side arrow, Select Favorites under Location and then select Location

  • Tap  Done  to save your change and exit Edit mode.

When you tap the  Share  button while visiting a website in Safari, you’ll see both  Add Bookmark  and  Add to Favorites . The first option lets you save the site in your Bookmarks list, while the second adds the site directly to your Favorites instead.

Bookmarks is a good spot for websites you want to hold onto and visit down the road while Favorites is the ideal location for sites you visit regularly, like daily or even several times per day.

Fast access to your favorite sites

With this convenient Safari feature, you can keep your frequently visited sites close at hand when browsing on your mobile device. Whether you want to add or delete Favorites in Safari, it couldn’t be easier. Will you start using the Favorites feature in Safari? Let us know!

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3 Simple Ways to Remove Favorites from Safari on a Mac

All web browsers including Safari on your Mac allow you to create bookmarks or favorites for quickly navigating to certain pages. With these favorites, you can efficiently visit sites without needing to remember how you get there before. After a long-time usage of Safari, you may collect many bookmarks on Mac. But for some bookmarked pages, you don't need them anymore, or the pages had moved or changed. Do you know how to remove sites from favorites bar on Mac ? This post will guide you to delete your favorites from Safari and keep the list of bookmarks accurate. You can follow the guide below to remove favorites on Mac with ease.

Remove Favorites on Mac

  • Part 1. Remove Favorites from Safari on Mac
  • Part 2. Reset Browser Settings to Remove All Favorites on Mac

Part 3. Better Way to Manage and Remove Favorites on Mac

  • Part 4. FAQs of How to Delete Bookmarks and Favorites on Mac

Part 1. How to Remove Favorites from Safari on Your MacBook and iMac

Apple offers a simple way to manage the list of Safari's favorites on a Mac. The following steps will show you how to remove sites from favorites bar on your Mac.

Show Favorites on Safari Mac

You can also locate the sites from the Safari bookmarks bar on the left panel, right click on the bookmark, and then choose the Delete option to delete a bookmark.

Part 2. How to Reset Browser Settings to Quickly Remove All Favorites from Mac

To quickly delete all bookmarks and favorites in Safari, you can choose to reset the Safari browser to its default settings. You can use the Clear History feature to reset Safari settings and remove all favorites on Mac.

Reset Safari to Remove Favorites on Mac

Besides the 2 methods above, you can also rely on some third-party Mac data cleaning tool to remove sites from favorites bar on a Mac. Here we take the easy-to-use Mac Cleaner as an example to show you how to clear sites from favorites in Safari.

Mac Cleaner

Mac Cleaner - Remove Favorites on Mac

  • Better manage and delete Safari bookmarks and favorites on Mac.
  • Remove sites from favorites bar on Mac Safari, Chrome, and Firefox.
  • Remove various viruses, adware, malware, and related data to protect your Mac.
  • Protect privacy, delete unwanted Mac data, and fix different macOS issues.
  • Check the current Mac status including CPU, disk utilization, memory, and more.

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Extended Reading:

  • How to Clear History on Mac - Safari/Chrome/Firefox Browsing History
  • How to Clear Cookies on Mac Pro/Macbook/Air/mini

Part 4. FAQs of How to Delete Bookmarks and Favorites

Question 1. How to remove sites from favorites bar on an iPhone?

As an iPhone user, when you want to manage favorites in Safari app, you should go to your Bookmarks folder, tap Edit, and then tap the red icon to remove favorites on iPhone.

Question 2. How to create and add a bookmark folder in Safari on my Mac?

Open Safari app, click the Sidebar button, and then choose Bookmarks. Right-click in the sidebar and select the New Folder option. After that, you can rename the bookmark folder according to your need.

Question 3. How can I delete the Chrome bookmarks on Mac?

Open Chrome browser on your Mac, choose the Bookmarks, and then the Bookmark Manager. Now you can right-click the bookmark you want to remove and select Delete to remove the bookmark from Chrome on your Mac.

Hope you can easily manage and remove various favorites in Safari after reading this page. For more questions about the bookmarks and favorites of your Mac web browser, you can leave us a message in the comment.

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How to remove Favorites from Safari on Mac

remove favorites in safari

Learn an easy way to remove websites from the Favorites list in Safari on Mac and thereby customize the feature to prioritize the online resources it holds.

It’s hard to overestimate the handiness of the Favorites feature in Safari on Mac. Similarly to the homepage and search engine preferences, it allows users to adjust the web browser to their web surfing habits so that visiting the most-liked sites is an ultimately hassle-free experience. The logic is to add a web page to the list once and then be able to navigate to it directly from the new tab screen, the Favorites bar, or from Safari’s Sidebar. To Apple’s credit, this functionality is extensively customizable, allowing users to specify where they want the list to be shown and which locations to hide it from. Being one click away from an Internet resource of choice at all times is undoubtedly useful, but what if the range of these pages gets inflated excessively over time and it becomes tedious to pinpoint the right one? This situation causes the opposite of the intended effect.

Indeed, redundant entries on the Favorites list in Safari make it more difficult to quickly spot and visit the most important sites. Rearranging the contents of the all-in-one page could be the way out, but it’s still a cold comfort if the pane is blown out of proportion. Another method is to switch to using the Frequently Visited listings displayed in the bottom section of every blank new tab page. However, this approach kind of complicates everything and doesn’t contribute to a streamlined user experience, to put it mildly. Of course, the user can opt for Safari’s Bookmarks feature instead or as an addition to the other options, but this isn’t a relief either. At the end of the day, when choices get superfluous, the Mac user will have to spend more time finding a specific site. It’s like looking for a needle in a haystack, really, and it runs contrary to the original idea of the Favorites as such.

What’s the way to organize the Favorites feature back to its intuitive state? There is hardly any method other than removing the unwanted items. The section below explains how to narrow down the selection to the list of the most important websites.

Remove Favorites from Safari on Mac

Luckily, eliminating entries from Safari’s Favorites list is a no-brainer. The following simple steps will walk you through the process and the results will boost your browsing experience by keeping you focused on the resources that really matter.

Show Favorites in Safari

  • Select Show Favorites . Alternatively, you can open a new tab which will display your Favorites in the top section of the blank page by default.
  • Right-click on a website icon you no longer want to be displayed in your Favorites and select Delete in the shortcut menu. Another option is to drag the icon away from the page and release the mouse button once you see the X (Remove) symbol.
  • Follow the same procedure for every Favorite you want to delete from the list.

That’s it – your Favorites screen will now only show the items you actually want to keep close at hand rather than the ones that ended up there on the off-chance. This will remove redundancy and give you a peace of mind when surfing the web.

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ispalu

How can I delete all bookmarks in Safari at once?

Deleting them one-by-one would be really exhausting, a week's job, so please tell me if there is another way to delete them all at once.

MacBook Air (13-inch, Early 2015), macOS Sierra (10.12.6)

Posted on Sep 5, 2017 11:43 AM

pjbfeuilla

Posted on Dec 13, 2017 1:19 AM

Hi there - I have just upgraded to Mac OS High Sierra and would like to start using Safari again. When I tried to get rid of all the existing bookmarks in Safari to replace them with my Firefox bookmarks, I tried your suggestion above and it didn't work... Furthermore the Delete option in the Edit menu is greyed out... Has this option been removed with the upgrade to High Sierra? Thanks for your help!

Loading page content

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Dec 13, 2017 1:19 AM in response to Eric Root

Eric Root

Sep 5, 2017 8:47 PM in response to ispalu

Try Safari/Bookmarks/Edit Bookmarks - click the top bookmark/folder and while holding down the shift key, click the last bookmark/folder. Hit the delete key.

Sep 5, 2017 8:48 PM in response to Eric Root

Amazing, thank you!!!

Dec 13, 2017 8:03 AM in response to Eric Root

Hi Eric - thanks for responding (though it is somewhat disconcerting to have the same information repeated when I explained that I had tried this and it had failed...!).

Nevertheless, it worked in the end so thank you!

Sep 6, 2017 5:46 AM in response to ispalu

You are welcome.

Dec 13, 2017 7:31 AM in response to pjbfeuilla

Try going to Safari/Bookmarks/Edit Bookmarks, then use the click the top bookmark/folder and while holding down the shift key, click the last bookmark/folder. Hit the delete key.

Fire42

Dec 13, 2017 7:50 AM in response to Eric Root

Dec 13, 2017 7:59 AM in response to Fire42

Dec 13, 2017 8:10 AM in response to pjbfeuilla

OS X Daily

Tips & Tricks

Troubleshooting, how to manage & delete bookmarks in safari on iphone & ipad.

How to Manage & Delete Boomarks in Safari on iPhone

If you own an iPhone or iPad, chances are, you use Safari to browse the internet. It comes pre-installed on all iOS and iPadOS devices and it just works flawlessly. Like any other web browser, Safari allows you to bookmark countless web pages that you scroll through, and it even syncs them across all your Apple devices using iCloud.

Although bookmarking is a pretty basic feature today, most people don’t really seem to utilize it properly. Keeping your bookmarks organized is key, especially if you browse through hundreds of web pages on a daily basis. Every web browser handles bookmarks slightly differently, but you’ll be pleased to know it’s fairly simple to manage bookmarks in Safari.

If you are looking to learn how you can keep your bookmarks organized on your iPhone or iPad, then read on to learn how you can manage and delete bookmarks in Safari on iPhone & iPad.

Safari makes it easy to organize your bookmarks with the help of folders. For example, if you wanted to manage all your bookmarks for tech-related web pages, you could create a folder and group them all in one place. Interested? Without further ado, let’s take a look at the necessary steps.

Safari Icon

Now you should have a better idea and understanding on how to go about managing and deleting bookmarks within Safari on your iPhone and iPad.

If you use iCloud, you’ll notice that all these changes have synced across all your Apple devices once you switch between them too, including between Mac, iPhone, and iPad devices, as long as they’re all using the same Apple ID.

Accessing certain web pages become a lot more convenient with the help of bookmarks, as it eliminates the need to scrounge through your browsing history to find that one link you’re looking to access. For example, if you’re trying to track your shipment on Amazon, you could simply bookmark the web page, so you don’t have to enter your tracking number every single time you visit their site for updates.

By default, Safari has a favorites folder that stores some of your favorite web pages as bookmarks and displays them as icons in the homepage. If you were to move your bookmarks to this folder, you’ll be able to access them right as you open the browser. Adding web pages to Safari’s favorite section is fairly simple and similar as well.

On the other hand, frequently visited sites are automatically organized by Safari depending on your browsing history, but they can be deleted if you don’t want it to display certain websites.

Did you manage to organize all your bookmarks with the help of folders in Safari on your iPhone and iPad? How do you feel about the way Safari handles Bookmarks on iOS? Are Bookmarks really something you use on a daily basis? Let us know what your experience and thoughts are in the comments.

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Related articles:

  • How to Restore Lost Safari Bookmarks with iCloud
  • How to Sync Safari Bookmarks with Google Chrome
  • How to Add Chrome Bookmarks to iPhone & iPad Homescreen
  • How to Bookmark a Web Page in Safari on iPhone & iPad

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I was looking to delete multiple bookmarks on the iPad Safari. This article lacked that one feature.

You can delete as many bookmarks as you want in Safari for iPad. Just swipe onto them and choose delete.

I would like to delete multiple bookmarks at one time, not by swiping on each individually. I didn’t see a way to do that described in this post. Did I miss something?

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How-To Geek

How to show or hide the favorites bar on safari for ipad.

Safari on iPad lets you select a handful of important bookmarks that always appear onscreen in a Favorites bar. If you'd like to enable (or disable it), we'll show you how.

If you'd like to keep some of your favorite Safari bookmarks a quick tap away on your iPad, Safari lets you enable an on-screen Favorites bar. Once it's enabled, you'll find it under your address bar. Here's how to turn the Favorites bar on (or off, if you want to hide it).

First, launch Settings. Locate the grey "gear" icon on your iPad and tap it.

In Settings, scroll through the list and tap "Safari."

In Safari settings, find the "General" section. In that section, you'll see a switch labeled "Show Favorites Bar." Flip the switch beside it to turn it on.

(If it's already enabled and you want to hide the Favorites bar, flip the switch "off.")

After that, launch Safari. If you've enabled the Favorites bar, you'll see it located just below the address bar at the top of the screen.

To use it, just tap any one of the names on your Favorites bar, and the website will load in the tab or window you're currently using.

You can change which links appear in the Favorites bar by editing your bookmarks and rearranging your "Favorites" list. Whatever is at the top of that list will appear in the Favorites bar---depending on the space available and the length of the link names. Happy browsing!

Related: How to Hide Favorites on Safari's New Tab Page on iPhone and iPad

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How to Delete Bookmarks

  • Click the first bookmark, hold “Shift,” and click the last bookmark. This highlights all bookmarks in between.
  • Hold “Ctrl” while clicking individual bookmarks you want to highlight.
  • Use “Ctrl + A” to highlight all the bookmarks.

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Safari (mobile), microsoft edge, microsoft edge (mobile), other browsers, internet explorer, duckduckgo mobile browser, related tags, popular articles.

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Get Marvel’s Avengers when you purchase HP gaming PCs with qualifying 9th gen or 10th gen Intel® Core™ i5, i7 and i9 processors. Redemption code will be sent out by email within 60 days of purchase. Limited quantities and while supply lasts. Offer valid thru 12/31/2020 only while supplies last. We reserve the right to replace titles in the offer for ones of equal or greater value. Certain titles may not be available to all consumers because of age restrictions. The Offer may be changed, cancelled, or suspended at any time, for any reason, without notice, at Intel’s reasonable discretion if its fairness or integrity affected whether due to human or technical error. The Offer sponsor is Intel Corporation, 2200 Mission College Blvd., Santa Clara, CA 95054, USA. To participate you must create an Intel Digital Hub Account, purchase a qualifying product during the redemption period, enter a valid Master Key, and respond to a brief survey. Information you submit is collected, stored, processed, and used on servers in the USA. For more information on offer details, eligibility, restrictions, and our privacy policy, visit https://softwareoffer.intel.com/offer/20Q3-19/terms.

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Safari User Guide

  • Get started
  • Go to a website
  • Bookmark web pages to revisit
  • See your favourite websites
  • Use tabs for webpages
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  • Customise a start page
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  • Block pop-ups
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  • Manage cookies
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  • Browse privately
  • Prevent cross-site tracking
  • See who tried to track you
  • Change Safari settings
  • Keyboard and other shortcuts

remove favorites in safari

Import bookmarks, history and passwords in Safari on Mac

If Google Chrome or Mozilla Firefox is your default browser, you can automatically import your bookmarks, history and passwords when you first start using Safari, or manually import them later.

You can also import bookmarks that were exported in HTML format from Mozilla Firefox, Microsoft Edge, Google Chrome and some other web browsers. And you can import passwords that were exported to a CSV file from a password app or another browser.

Imported bookmarks appear after your existing bookmarks.

Imported history appears with your existing history.

Imported passwords go into your iCloud Keychain, so you can autofill sign-in information on websites.

Open Safari for me

Automatically import from Chrome or Firefox

If this is the first time you’ve opened Safari after using Google Chrome or Mozilla Firefox, a message at the bottom of the start page asks you if you want to keep imported items.

Select an option:

Keep your imported items: Safari keeps your imported bookmarks, history and passwords from Chrome and Firefox.

Remove your imported items: Safari removes your imported items.

Decide later: Return to the start page and import the items at another time. To see the start page, choose Bookmarks > Show Start Page.

Manually import items from Chrome or Firefox

You can do this any time after you start using Safari, even if you imported items already.

You must have Chrome or Firefox installed on your Mac to import.

Select the items you want to import.

Click Import.

Import a bookmarks file

Select the HTML file to import.

After you import bookmarks, they appear in the sidebar below Bookmarks in a new folder whose name begins with “Imported” and ends with the date.

Import a passwords file

Select the CSV file to import.

Enter the login password for your Mac.

If a password you’re importing doesn’t match a password you’ve saved to your Mac, you can see the related account, username and password saved to your Mac, then choose which one to keep. See At least one password wasn’t imported .

Click Delete “ filename .csv” to protect the security of your accounts.

WARNING: The CSV file is not encrypted and anyone reading the file can see your passwords.

Export a bookmarks file

The exported file is called “Safari Bookmarks.html.”

To use the exported bookmarks in another browser, import the file named “Safari Bookmarks.html”.

Export a passwords file

Click Export Passwords.

WARNING: Your passwords are exported to a CSV file. The CSV file is not encrypted and anyone reading the file can see your passwords.

Enter a name and choose a location for the CSV file, then click Save.

To use the exported passwords in another browser, import the CSV file you created.

Data Privacy: Your Phone Carrier Knows More Than You Think, How to Take Back Control

Here's how to protect your privacy and turn off tracking on AT&T, T-Mobile and Verizon.

remove favorites in safari

Most cellphone users in the US are served by three major wireless carriers. 

Data tracking in 2024 seems inevitable. Whether you're using an iPhone or Android phone , your carrier is likely gathering all sorts of data about how, where and when you use your cellphone. 

This month T-Mobile quietly began rolling out a new tracking method called "profiling and automated decisions." Spotted by Reddit users and The Mobile Report , the new option is enabled by default. While the company says it isn't using information gleaned from such tracking today, it could be used later on for "future decisions that produce legal or similarly significant effects about you."

Read more:  Best Cellphone Plans of 2024

But the self-proclaimed "un-carrier" isn't alone. All three major US wireless providers collect data, here's what they gather and how you can turn it off. It is also worth noting that some of this you should want to keep on, particularly identity verification.

While we're focusing on the three main wireless carriers that make up a bulk of the US wireless market, it is likely smaller providers and even home internet services are engaging in similar collections. Heading to an account's profile or privacy page should help you figure out what is being collected and how you can adjust it. 

Read more: How to Adjust Your Streaming Stick or Smart TV's Privacy Settings

AT&T logo on a phone

As we mentioned above, T-Mobile is not the only one collecting data about how you use their services. You can check your AT&T privacy settings by logging into your account and going to Profile followed by Privacy Choices .

The carrier has four main privacy toggles: 

  • Personalized Plus:  This setting "uses data like web browsing and precise location for customization" including for offers and ads. This data includes your precise location, web browsing, viewership history, apps as well as data AT&T collects from advertisers like demographic information, ZIP code and age ranges. The carrier says this data "does not access or use the contents of your texts, emails or calls." 
  • Personalized:  This option "allows the use of your data for automated decision making" including using AI to generate more customized ads and marketing tailored and "relevant to your interests." It's on by default. 
  • Identity Verification: This "allows us to help non-AT&T companies perform identity verification and fraud prevention," such as a bank to "help protect your accounts from fraud, verify your identity and make sure you authorize certain transactions." AT&T says it does not let companies use this verification "for any other purpose than those services." This is on by default. 
  • Share or sell my personal information: This lets AT&T "share limited information to create, deliver and measure advertisements for things you might like" including targeted ads. This is on by default. 

Of the four, you can easily toggle off all settings, though I would recommend keeping identity verification on for all lines on your account.

T-mobile logo on a phone

T-Mobile's privacy options are a bit more varied. To access the company's Privacy Center , log into your T-Mobile account and then click My account in the upper right corner, followed by Profile . From there scroll all the way to the bottom and select privacy and notifications and privacy dashboard . 

From there you will see the following: 

  • Share data for public and scientific research:  T-Mobile says that this option allows it to "help support research initiatives for the public good, such as pandemic response and the development of new technologies." Created last year, the carrier says this program is in response to requests from "outside researchers or researching institutions." T-Mobile says this data will be "de-identified as much as possible before being shared" and will not include personal information such as your name, though it can share location, demographic and usage data. It also says that data shared here won't be given to law enforcement.    
  • Analytics and reporting: This takes data from your device, including app usage information such as how often it was opened and zip code and combines it with "self-declared data like age range (e.g., 25 to 34) and gender, to prepare aggregated business and marketing reports," which T-Mobile can then use and share with other companies. The carrier says that these reports do not identify individuals. This is on by default. 
  • Advertising options: This is for personalized ads , with the carrier collecting details about apps you download and how long you've used them, combining it with other data it collects such as your location and demographic. As with similar options from other providers and sites, turning this off doesn't stop you from seeing ads but the carrier says that you are "more likely to see ads about things you like" if you keep these options on. This is on by default. 
  • Product development: This lets T-Mobile use your personal data, including your precise location, phone numbers you call, apps and websites you use, as well as helping advertisers "make the ads they show you better."
  • Profiling and automated decisions: This is T-Mobile's seemingly latest privacy option that we mentioned above, and while the carrier says it isn't doing anything with this today, it appears to be giving itself the option to do so going forward. On its site it describes this as taking personal data it collects about you "to evaluate, analyze, or predict certain personal aspects about your performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements." It is on by default. 
  • Do not sell or share my personal information:  This allows you to tell T-Mobile not to sell or share the data it has about you with other companies. The company notes on its site that it still may share "some personal information with our service providers so you can, for example, receive products and services from us." In an annoying extra step, the carrier notes on its website that you can limit what data third-party advertisers share with T-Mobile through its Magenta Advertising Platform, but to opt out of that you need to download a separate app .

Of these options, I would recommend turning all of them off. 

In addition to the dashboard, T-Mobile's Privacy Center website  details something called "phone privacy." T-Mobile says that it uses information gathered from here to "identify offers for T-Mobile calling plans, protect against fraud, and respond to emergencies" but that under this policy it is not collecting "your name, address, phone number or the content of your phone calls." It also says it's not sharing this data with other companies so that it could "help them market their stuff." 

Verizon 

Verizon wireless logo on a phone

Like T-Mobile, Verizon has a host of different options when it comes to privacy. This can be found by logging in, clicking on account then account overview . From there, select edit profile and settings and choose manage privacy settings . 

  • Customer Proprietary Network Info:  This lets Verizon use the information it has about you to sell you other services beyond whatever you're already paying for. This is on by default. 
  • Business and Marketing Insights:  This takes information about location, web browsing, "app/feature use" as well as your demographic and then combines that with information Verizon gets from other companies to help Verizon create "insights" like if many people are often traveling to a particular place at a particular time. The carrier says this information is collected "in aggregate" so that it can help it and "others better understand consumer actions." This is on by default. 
  • Custom Experience: This takes information about "websites you visit and apps you use" to "help us better understand your interests" such as if you like sports or gaming. Verizon says it does not share or sell this information with others. It's on by default. 
  • Custom Experience Plus: This combines the information gathered from the CPNI and Custom Experience sections so that Verizon can "personalize" its marketing and recommendations for you as well as "develop plans, services and offers" that would be "more appealing to you." This is an opt-in and the carrier says that it doesn't sell this data to other companies for their own respective advertising, though opting in here will automatically enable the Business and Marketing Insights . 
  • Identity Verification:  This shares "certain account, device and profile data" with third parties to help "verify your identity and help protect you against identity theft and account takeover." This is on by default. 

There is also a Custom Experience tab that lets you reset your Custom Experience and Custom Experience Plus options, and doing so will have Verizon "stop using the web browsing and location data" that it previously collected as part of the program. 

Of all of Verizon's options, I would recommend turning off all but Identity Verification. That should remain on. 

I Took 600+ Photos With the iPhone 15 Pro and Pro Max. Look at My Favorites

remove favorites in safari

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IMAGES

  1. How to Remove Favorites From Safari on iPhone

    remove favorites in safari

  2. How to remove Favorites from Safari on Mac

    remove favorites in safari

  3. How to Remove Favorites From Safari on iPhone

    remove favorites in safari

  4. 5 Steps to Remove Favorites from Safari on iPhone: (with Pictures)

    remove favorites in safari

  5. How To Delete Favorites On Safari Macbook Pro

    remove favorites in safari

  6. How to Remove Favorites From Safari on iPhone

    remove favorites in safari

VIDEO

  1. How to Open Incognito Mode in MacBook

  2. How to Add to Favorites on Safari MacBook

  3. Feedspot

  4. How to Enable or Disable Favorites in Safari Start Page

  5. How to Bookmark a Website in Safari on Mac

  6. How to Remove Frequently Visited Websites in Safari

COMMENTS

  1. How to Delete Favorites in Safari on a Mac: A Step-by-Step Guide

    To delete favorites in Safari on a Mac, open Safari, click on the 'Bookmarks' menu, select 'Edit Bookmarks,' click on the favorite you want to remove, and press the 'Delete' key on your keyboard. It's that simple! Now, let's dive deeper into the process and its implications. After completing this action, the selected favorite ...

  2. Delete a bookmark in Safari on Mac

    You can delete bookmarks that you no longer need. Open Safari for me. In the Safari app on your Mac, click the Sidebar button in the toolbar, then click Bookmarks. Control-click the bookmark, then choose Delete. See also Bookmark webpages that you want to revisit in Safari on Mac Add a bookmark folder in Safari on Mac Sort, alphabetize, or ...

  3. 2 Ways to Remove Favorites From Safari on iPhone

    Method 2: From the Bookmarks tab. You can also remove your favorite web pages from the Bookmarks section inside the Safari app. Open the Safari app on iOS. Inside Safari, tap on the Bookmarks tab at the bottom. When a menu pops up from the bottom, tap on the Bookmarks tab at the top left corner to access links that you saved as Favorites.

  4. How to Delete Favorites in Safari on a Mac

    How to Remove Favorites on Mac. Open Safari. Select Bookmarks at the top of the window, then Edit Bookmarks. Right-click on the favorite, then choose the Delete option. Our guide continues below with additional information on how to delete favorites on Mac, including pictures of these steps. Creating favorites, or bookmarks, in the Safari ...

  5. How to Delete or Edit Bookmarks on an iPhone in Safari

    How to delete or edit bookmarks on an iPhone. 1. Start the Safari app. 2. Tap the Bookmark button at the bottom of the screen, which looks like an open book. The Bookmark button is at the bottom ...

  6. How to manage and delete Bookmarks in Safari on Mac and iPhone

    Using Mac. On a Mac, there are two ways: #1: Open the Bookmarks Menu, select Edit Bookmarks and you will be able to move and rename those marks on the next page. To delete a bookmark, select it and tap the BackSpace key, or choose Delete in the Edit menu. #2: Alternatively, you can open the Safari Sidebar and then tap the book icon to access your Bookmarks.

  7. How to Manage Bookmarks in Safari on iOS and Mac

    To open the Editor click Bookmarks > Edit Bookmarks. Here are three ways to create a folder: Click Bookmarks > Add Bookmark Folder from the menu bar. Right-click inside the Bookmarks Sidebar and select New Folder from the shortcut menu. Click New Folder at the top of the Bookmarks Editor. Give your folder a name and hit your Return key.

  8. How to add, view, or remove Favorites in Safari on Mac

    Method 1: View on the Start page. Open a new tab or window to display your Start Page. Alternatively, click the menu icon under window controls. Choose a site from the Favorites bar. If you don't see the Favorites section, right-click a blank spot on the Start page and pick Show Favorites .

  9. How to Add, Edit, and Delete Bookmarks in iPhone's Safari

    What to Know. Add a bookmark: Go to the web page you want to bookmark, tap the box-and-arrow icon, then tap Add Bookmark. View and manage your bookmarks: Tap the open book icon to view, edit, and delete your Safari bookmarks. Sync bookmarks across devices: Go to Settings > your name > iCloud, then turn on the Safari toggle and tap Merge.

  10. How To Delete Favorites From Safari On The iPhone

    Delete Favorites or change order. Safari → Bookmarks → Edit. First open the Safari app and go into the Bookmarks section, which you can access by tapping the Bookmarks icon (open book symbol) in the menu bar below. Then tap "Favorites" to view your existing Favorites. Select "Edit" in the lower right corner.

  11. How to Manage Bookmarks and Favorites in Safari on Mac: A ...

    Make sure the Bookmarks button is selected (blue) at the top of the sidebar. Either right-click or Control -click anywhere in the sidebar and select New Folder . Your Favorites are at the top of this sidebar and you can also use this method for creating Favorites folders. Enter a name for the folder and press Enter .

  12. Bookmark a website in Safari on iPhone

    Tap . Tap Edit, then do any of the following: Create a new folder: Tap New Folder at the bottom left, enter a name, then tap Done. Move a bookmark into a folder: Tap the bookmark, tap below Location, then tap a folder. Tap to return to your bookmarks. Delete bookmarks: Tap , then tap Delete. Rename bookmarks: Tap the bookmark, enter a new name ...

  13. How to Delete Bookmarks in Safari on iPhone

    Open the Safari app. Tap the Bookmarks icon. Tap Edit. Tap the red - icon next to the bookmark you want to delete. Tap Delete. Tap Done. Tap Done again. Bookmarks are a useful tool on Safari. They help you find what you're looking for faster and even sync between iPhone, iPad, and Mac when you use the same Apple ID.

  14. How to add or remove Favorites in Safari on iPhone and iPad

    On iPhone, open Safari, select the Bookmarks icon, and choose the Bookmarks tab. On iPad, open the sidebar and select Bookmarks. Pick Favorites and then tap Edit at the bottom to do one of the following: Tap the arrow on the right side to change the name. Select New Folder at the bottom to create a folder.

  15. How to Remove Favorites on Mac

    First, you need to open the Safari app on your Mac. Click on the top Bookmarks menu in the Safari toolbar, and then select the Show Favorites option from the drop-down list. Step 2. Find the site you want to remove from Favorites and then right-click on it. Use the Delete feature to remove it from favorites bar on Mac.

  16. How to remove Favorites from Safari on Mac

    Remove Favorites from Safari on Mac. Luckily, eliminating entries from Safari's Favorites list is a no-brainer. The following simple steps will walk you through the process and the results will boost your browsing experience by keeping you focused on the resources that really matter. Click Bookmarks in the Safari Toolbar to open the drop-down ...

  17. How to Delete Favorites in Safari

    Identify the Favorite to Remove: Scan the Favorites Menu to find the specific Favorite that you wish to delete. Once identified, proceed to the next step. Right-Click or Control-Click: Position your cursor over the Favorite you want to remove, then right-click (or control-click) on it. This action will prompt a contextual menu to appear.

  18. How can I delete all bookmarks in Safari …

    Try going to Safari/Bookmarks/Edit Bookmarks, then use the click the top bookmark/folder and while holding down the shift key, click the last bookmark/folder. Hit the delete key. Hit the delete key. Show more Less

  19. How to Manage & Delete Bookmarks in Safari on iPhone & iPad

    Open "Safari" from the home screen of your iPhone or iPad. Tap on the "Bookmarks" icon which is located right next to the Tabs icon. Tap "Edit" located at the bottom-right corner of the screen. Now, tap any of the bookmarks that you want to move around for keeping it organized. Under Location, you'll notice that the bookmark you ...

  20. Add websites to your Favorites in Safari on Mac

    In the Safari app on your Mac, do any of the following:. Rearrange your Favorites: Drag them to different locations. Edit the name of a favorite website or folder: Control-click the name you want to change in the Favorites page or Favorites bar, then choose Rename from the shortcut menu.You can also force click the name, or click and hold it until it's highlighted, then enter a new one.

  21. How to Show or Hide the Favorites Bar on Safari for iPad

    In Safari settings, find the "General" section. In that section, you'll see a switch labeled "Show Favorites Bar." Flip the switch beside it to turn it on. (If it's already enabled and you want to hide the Favorites bar, flip the switch "off.") After that, launch Safari. If you've enabled the Favorites bar, you'll see it located just below the ...

  22. How To Delete Bookmarks

    To learn how to delete bookmarks in Safari, click the sidebar button in the toolbar, then select "Bookmarks.". This open's the bookmarks manager; you can get to the same page using the shortcut "Command + Option + B.". In Safari's bookmarks manager, you can control-click the bookmark for removal and select "Delete" or select a ...

  23. Import bookmarks, history and passwords in Safari on Mac

    In the Safari app on your Mac, choose File > Import From > Passwords CSV File. Select the CSV file to import. Click Import. Enter the login password for your Mac. If a password you're importing doesn't match a password you've saved to your Mac, you can see the related account, username and password saved to your Mac, then choose which one ...

  24. Data Privacy: Your Phone Carrier Knows More Than You Think, How ...

    Here's how to protect your privacy and turn off tracking on AT&T, T-Mobile and Verizon.