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Havas Voyages

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Havas Voyages

Download the vector logo of the Havas Voyages brand designed by in Encapsulated PostScript (EPS) format. The current status of the logo is active, which means the logo is currently in use.

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The above logo design and the artwork you are about to download is the intellectual property of the copyright and/or trademark holder and is offered to you as a convenience for lawful use with proper permission from the copyright and/or trademark holder only. You hereby agree that you agree to the Terms of Use and that the artwork you download will be used for non-commercial use without infringing on the rights of the copyright and/or trademark holder and in compliance with the DMCA act of 1998. Before you use or reproduce this artwork in any manner, you agree to obtain the express permission of the copyright and/or trademark holder. Failure to obtain such permission is a violation of international copyright and trademark laws subject to specific financial and criminal penalties.

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The Havas emblem is a remarkable feat of design that exquisitely blends the elements of simplicity and complexity. Its minimalist aesthetic is conveyed through a restricted number of components. Yet, the intricate detailing in shaping the letters exhibits a fascinating juxtaposition of bare simplicity and elaborate complexity. This logo symbolizes Havas’ approach to business – highlighting the simplicity in project management, the elegance in devising strategies, and the dynamism in responding to the evolving market demands and client needs.

Havas: Brand overview

For more than a century, Havas SA, the French multinational advertising and public relations company, has been a driving force in the global communications industry. Headquartered in the vibrant city of Paris, Havas has experienced remarkable growth, solidifying its position as one of the world’s largest advertising and communications groups, with a presence in over 100 countries.

The story began in 1835 when Charles-Louis Havas established Agence Havas, the world’s first press agency in Paris. Havas revolutionized the media landscape by distributing news and information to subscribing newspapers, forever transforming how we consume information.

Agence Havas recognized the growing demand for effective communication and promotion as the media industry progressed. In a bold move, the company ventured into advertising in the late 19th century, offering comprehensive services to its clients.

In 1968, Havas Advertising emerged from the collaboration between Havas and Publicis, two advertising giants. This merger laid the foundation for Havas SA’s international prominence. Through organic growth and strategic acquisitions, Havas SA expanded its reach, becoming a formidable player in the industry.

With a strong global presence, the company provides a comprehensive range of advertising and communication services across continents, catering to diverse industries such as automotive, healthcare, technology, and finance.

Meaning and History

One of the oldest news agencies in the world (founded in 1835) has turned into a multi-tasking structure covering several related directions. Now it is a holding company named after the founder – Frenchman Charles-Louis Havas, a well-known writer and translator. Centuries later, his surname flickered in the logo, attracting the attention of potential customers. Although the style of the inscription has evolved from bold and business-like to light and artistic, its content remains unchanged.

What is Havas? Havas provides creative and strategic advertising services to help improve communications strategies for companies worldwide. Since its founding in 1968, Havas SA has consistently played a transformative role in the advertising world. From Havas Conseil to its reincarnation as Havas Group in 2002, the organization has consistently championed originality, inventiveness, and cutting-edge communications strategies. Havas SA has been changing how the world looks at advertising for over half a century.

before 2023

2023 – today

The Havas logo is a masterpiece of design that beautifully balances simplicity and complexity. It carries an air of minimalism through its limited number of elements while simultaneously showcasing intricate detailing in the formation of the letters, presenting a mesmerizing interplay of stark simplicity and sophisticated complexity.

This complexity primarily lies in using diagonal stripes that give the glyphs an elegant geometric quality. The central lines of the letters “N” and “A” take a sharp lean towards the left, while the “S” leans to the right, infusing an element of asymmetry. This subtle deviation from uniformity breathes life into the design, transforming the static emblem into one that exudes a sense of movement and dynamism.

The letter “V” demonstrates a clever design choice where the external angle is omitted, leaving only the sharp, white internal angle intact. This strategic move helps align the bases of all the adjacent glyphs, contributing to a harmonious, cohesive look. The last letter stands out as the exception, its bottom part inherently curved, adding a gentle touch to the otherwise straight-edged logo.

Typography plays a vital role in the design, employing a semi-bold, uppercase font. Its clean, sans-serif style aligns perfectly with the logo’s minimalist ethos. An interesting element is the positioning of the crossbars on both “A”s, which, thanks to their specific placement, create small isosceles triangles in the negative space. These hidden shapes add another layer of intrigue, piquing interest and drawing the viewer’s eye deeper into the design.

Font and Colors

The logo’s color palette is striking and bold, making a powerful statement with a vibrant shade of red. This color choice captures attention and embodies strength, passion, and energy – characteristics that resonate with Havas’ brand identity.

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Havas reveals a new brand architecture and visual identity, more in line with its global strategy

For the first time in 20 years, Havas has streamlined its brand architecture and updated its look, making it more modern, meaningful, and easier to navigate for clients, partners, and talents. The team at Conran Design Group, Havas’ leading strategic branding agency, helped realize the project, producing a new, unified brand that is powerful, iconic, and timeless, to better reflect the group’s integrated model, and further establish its unique positioning around meaningfulness and entertainment.

Today marks a defining moment in Havas’ almost 200-year history as it unveils a refreshed look and reimagined brand architecture that more clearly tell its story. In line with the acceleration of its strategy rooted in integration, Havas is bringing all Havas branded networks and operating companies under one new, shared brand identity, which will amplify the true nature of Havas: a client-centric, creative powerhouse that is part of the Vivendi Group, at the crossroads of entertainment and communications. Non-Havas branded networks and operating companies will maintain their individual identities but will add an endorsement that clearly links back to Havas.

The refresh kicks off today, June 13, 2023, with Havas’ headquarters in Paris and key Havas Villages around the globe, including London, Madrid, Mumbai, and New York, to be rolled out companywide in phases over the balance of the year. The update encompasses all Havas physical and digital branding worldwide, including a new corporate website organized by core services, providing a more client-centric experience.

As one of the six largest groups globally with more than 22,000 people in over 100 countries, a single, modernized, dynamic brand elevates Havas’ offer and unlocks value for clients and talent alike. Realized in collaboration with Conran Design Group, the new brand is all about positive upward momentum, expressed visually with a dynamic edge that represents the creativity and forward-looking mentality at the heart of Havas’ business.

Havas is unique in being the most integrated, meaningful, and entertainment-oriented group in our industry. Our new identity is much more than a logo tweak. It reinforces our difference and gives us a competitive advantage by simplifying our service lines and highlighting our core values. It ensures we are treating our brand as a powerful, meaningful business asset and capitalizing on our integrated approach to deliver seamless communications strategies that exceed our clients’ expectations.

Yannick Bolloré

Chairman and CEO of Havas

Making the Havas brand a meaningful business asset, meant addressing two fundamental challenges. The first, to improve client-centricity by integrating the brand architecture system and optimising the navigation of services. The second, to make the Havas brand truly distinctive through a new visual identity built around a characterful, modern logotype and signature assets that represent positive momentum. The new visual identity and endorsement system will present all Havas networks and operating companies as ‘One Havas’, making the group more meaningful as a multiplier that adds value across the portfolio.

Thom Newton

Global CEO of Conran Design Group

Download the press release

For more information, contact:

Charlotte Rambaud

Global Chief Communications Officer

+33664676627

[email protected]

Kristin Calmes

Global Senior Communications Officer

+33157777713

[email protected]

About Havas

Founded in 1835 in Paris, Havas is one of the world’s largest global communications networks, with more than 22,000 people in over 100 countries sharing one single mission: to make a meaningful difference to brands, businesses, and people. Havas has developed a fully integrated model through its 70+ Havas Villages around the world, covering all communication activities. The teams of the three business units, Havas Creative Network, Havas Media Network and Havas Health & You, work together with agility and in perfect synergy to offer tailor-made, innovative solutions to clients that support them in their positive transformation. Havas is committed to building a diverse culture where everybody feels they belong and can be themselves and thrive. Havas integrated into Vivendi, a global leader in media, entertainment, and communications, in December 2017. Further information about Havas is available at havasgroup.com .

About Conran Design Group

We combine insight-led strategy with the emotive power of great design to help people and businesses thrive. We partner with our clients to create, evolve and activate transformative brands and communications that matter. With teams based in the UK, US and India, we’re an integrated part of one of the world’s foremost communications networks: Havas, part of Vivendi. For more information, please visit www.conrandesigngroup.com .

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