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China, situated in east Asia, is the third largest country in the world, with stunning natural scenery, five millennia of history and an old continuous civilization.

There are a lot to consider before, during and after your China tour. You need to do some itinerary (destinations, attractions and featured activities) planning to make sure you see everything you want to and have time for. Before you set foot on China, ensuring your passport is current and getting a visa for China. And of course, continue doing a little reading on China facts, transportation, weather, accommodation, dining, making sure every aspect getting well planned.

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Vast, diverse, colorful, and limitless…yes, that’s China. Based on our first-hand local knowledge about China travel, we’ve selected out the most popular destinations which gather the most fascinating scenery, most fabulous cultural experience, tourist friendly from north to south, west to east, mountains to the prairies, cities to the villages, and rivers to the lakes. Wherever you’re headed, we’re already there taking care of you through every step! Get Inspired now!

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China Travel Ideas for 2024

Looking for some inspiration for your 2024 China travel? China Discovery has sorted out the best articles and ideas for any type of vacation. Whether you’re looking for a relaxing cruise on Yangtze River, or once-in-lifetime panda volunteer job, even photography, hiking journey, and Silk Road discovery…you’re guaranteed a world of options. Let’s start planning your trip by checking more about 2024 China Travel Ideas !

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Top 10 China Destinations in 2024

Plan a visit to the classic top destinations. Beijing, Shanghai, Xian, Guilin…

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China. The name alone makes you want to get packing. It's going places, so jump aboard, go along for the ride and see where it's headed.

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Best places to visit, attractions, must-see attractions.

Po Lin Monastery & Big Buddha

Po Lin is a huge Buddhist monastery and temple complex that was built in 1924. Today it seems more of a tourist honeypot than a religious retreat,…

This cable-hauled funicular railway has been scaling the 396m ascent to the highest point on Hong Kong Island since 1888. A ride on this clanking tram is…

Forbidden City

Forbidden City & Dongcheng Central

Enclosed by 3.5km of citadel walls at the very heart of Beijing, the Unesco-listed Forbidden City is China’s largest and best-preserved collection of…

Mogao Grottoes

The Mogao Grottoes are considered one of the most important collections of Buddhist art in the world. At its peak during the Tang dynasty (618–907), the…

Temple of Heaven Park

Temple of Heaven Park & Dongcheng South

An oasis of methodical Confucian design, the 267-hectare Temple of Heaven Park is unique. It originally served as a vast stage for solemn rites performed…

Army of Terracotta Warriors

The Terracotta Army isn't just Xi'an's premier sight: it's one of the most famous archaeological finds in the world. This subterranean life-size army of…

Summer Palace

A marvel of Chinese garden design and one of Beijing's must-see attractions, the Summer Palace was the royal retreat for emperors fleeing the suffocating…

Gyantse Kumbum

Commissioned by a local prince in 1427 and sitting beside Palcho Monastery, Gyantse Kumbum is the town’s foremost attraction. This 32m-high chörten, with…

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Kunqu Opera Museum

Down a narrow lane, this small museum is dedicated to kūnqǔ, the opera style of the region. The beautiful old theatre houses a stage, musical instruments,…

Museum of Contemporary Art & Planning Exhibition

One of those thrillingly space-age, 'only in China' architectural projects, this gargantuan exhibition space designed by Coop Himmelb(l)au anchors…

CCTV Headquarters

Known locally as Da Kucha (大裤衩, Big Pants), the 234m-tall CCTV Tower is an architectural fantasy that appears to defy gravity. Designed by Rem Koolhaas…

Giant Panda Breeding Research Base

One of Chengdu’s most popular attractions, this panda park 18km north of the city centre is the easiest way to glimpse Sichuan’s most famous residents…

798 Art District

Contemporary art meets communist history at this thrilling enclave of international galleries installed within China's model factory complex of the 1950s…

Luoyang Old Town

Any Chinese city worth its rice has an Old Town. Within Luoyang’s is this scenic area comprising a plethora of water-banquet restaurants, costume shops…

Humble Administrator’s Garden

The largest of Suzhou's gardens, the Humble Administrator’s Garden is often considered to be the most impressive, but its fame draws in constant crowds,…

Victoria Peak

Standing at 552m, Victoria Peak is the highest point on Hong Kong Island. It is also one of the most visited spots by tourists, and it’s not hard to see…

Ming Xiaoling Tomb

Zhu Yuanzhang (1328–1398), the founding emperor of the Ming dynasty (also known as the Hongwu Emperor), was buried in the tomb of Ming Xiaoling; he was…

The most climbed mountain on earth, and the most revered of China's five sacred Taoist peaks, Tai Shan is one third of Shandong's claim to having 'yī shān…

The Great Wall

Historically a strategic portal between the fertile lands of the capital and the more arid plains beyond, Badaling has been called the ‘Key to Northern…

Famed for its Ming-era guard towers and excellent views, the 3km-long section of wall at Mutianyu, northeast of Beijing in Huairou County, is largely a…

Jiankou Great Wall

For stupefying hikes along perhaps Beijing’s most incomparable section of Wall, head to Jiankou, where white-knuckle sections like ‘Upward Flying Eagle’…

National Museum of China

Vast and energy-sapping, China's showpiece museum is housed in an immense 1950s Soviet-style building on the eastern side of Tian'anmen Sq, and claims to…

Tian'anmen Square

Flanked by triumphalist Soviet-style buildings, Tian'anmen Sq is an immense void of paved stone (440,000 sq metres, to be precise) at the symbolic centre…

Shanghai Museum

The Bund & People's Square

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Rice Terraces

Longji's famed rice terraces have been luring travellers to the region for decades to witness some of China's most spectacular scenery. Rising to 1000m,…

Presidential Palace

After the Taiping took over Nanjing, they built the Mansion of the Heavenly King (天王府, Tiānwáng Fǔ) on the foundations of a former Ming-dynasty palace…

Yabuli Ski Resort

Heilongjiang

Yabuli was China’s first destination ski resort. Since 2009 the resort has expanded to cover two mountains and now has a good division of advanced,…

An original M50 gallery and one of Shanghai's first contemporary art spaces, ShanghART is still going strong 20 years on.

Garden of the Master of the Nets

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Sanxingdui Museum

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Sai Kung Peninsula

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A huge development for Shanghai's contemporary art scene, this enormous gallery is housed in the former hangar of Longhua Airport and sprawls over 9000 sq…

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Lord Stow’s Bakery

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China Travel Guide

China with 3,600 years of written history, is a popular destination full of profound cultures, mysterious places, and stunning sights.

Our China guide gets you closer to top travel destinations, top things to do, and a useful travel guide. We are here to make you understand China more deeply and plan a trip easier.

• Capital: Beijing (since 1271)
• Population : 1.41 billion (2021)
• Area: 9.6 million km² (3.7 million mi²)
• Location: East Asia

Top Travel Destinations in China

China has many places worth visiting, such as Beijing and Xi’an for history and cultural experience, Guilin and Zhangjiajie for natural scenery, and Shanghai for the modern part of China.

Capital of China. Historical sites

Metropolis, and exotic culture

Visa-free, Vibrant Culture

Heaven on Earth, West Lake

Venice of the East, Classic Garden

Scenic area in China. Landscapes

Top Things to Do in China

With a vast territory and rich tourism resources, China is a paradise for tourists. No matter what kind of traveler you are, you will have a great experience when traveling in China. Here, we have listed the top 6 things to do for your China tour.

The Great Wall

The Greatest Human Feat

The Giant Panda

Say Hello to Cute Pandas

The Forbidden City

Explore the Imperial's Secret

The Terracotta Army

Meet the Ancient Soldiers

The Water Town

See Chinese Traditional Elegance

The Li River

The Most Beautiful River

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There are so many fantastic things for tourists to explore in China. Traveling to this vast country is not as tough as you thought. We have prepared useful travel tips to help you to plan your China trip.

Best Time to Visit China

How to plan a trip to china, how to get a china visa, customize your china tour, top attractions in china, china entry and exit requirements and procedures, china travel ideas.

China has unique natural landscapes, exotic Eastern cultures, and customs, adorable giant pandas, various Chinese foods, amazing kung fu, a unique tonal and pictographic language spoken by one-fifth of the world’s population, and many other fantastic things for you to explore.

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Top Recommended China Tours

The classical China tours are designed for the first-time traveler to the top destinations while involving the top hot tourist attractions.

Classic China Tour

8 Days | Beijing - Xi'an - Shanghai

China golden triangle trip is usually chosen by the first-time traveler which includes the Must-sees in China.

Glories of China

11 days | Beijing – Xi’an – Chongqing – Yangtze – Yichang – Shanghai

Explore both ancient cultures and prosperous features and relax on the Yangtze River Cruise.

Essence and Nature Wonders

11 days | Beijing - Xi'an - Guilin/Yangshuo -Shanghai

Immerse yourself in Guilin’s karst landscape and take part in some special activities to experience local cultures.

Request a custom itinerary today and get one step closer to your personalized trip

Create Your Trip

15 Top-Rated Tourist Attractions in China

Written by Bryan Dearsley Updated Jan 24, 2024

Ever since the world first discovered China through the writings of adventurer Marco Polo more than 700 years ago, this large Asian country has come to be regarded as the embodiment of all that is mysterious and exotic. Even now, after decades of economic growth, this vast country has lost none of its fascination. Indeed, the contrast between China's ancient customs and the new ultra-modern state that is developing has only increased the fascination with a culture that dates back many millennia.

It's a culture that is much celebrated by the Chinese themselves, as evidenced by the preservation of such important historic sites as the Forbidden City and the Summer Palace in Beijing, each recalling the days of China's emperors. And then, of course, there's the famous Great Wall, winding for 6,700 kilometers all the way from the Yellow Sea to Central Asia, while its countless shrines exude the spirit of age-old Eastern religions.

Thanks to its size, China as a tourist destination offers limitless scope for exploration. Whether you choose to travel aboard a luxury cruise ship through the picturesque Yangtze Gorges, visit a bustling city, or seek out the tranquillity of an ancient temple, this country is full of incredible experiences and sightseeing possibilities.

Discover fascinating, unusual, and adventurous things to do with our list of the top tourist attractions in China.

1. The Great Wall of China

2. the forbidden city & the imperial palace, beijing, 3. the terracotta army, xi'an, 4. the summer palace, beijing, 5. cruising the li river, guilin, 6. chengdu research base of giant panda breeding, sichuan, 7. the yangtze river and the three gorges, 8. the classical gardens of suzhou, jiangsu, 9. the potala palace, tibet, 10. shanghai's promenade: the bund, 11. hangzhou's historic west lake, 12. the mausoleum of light: the northern imperial tomb, shenyang, 13. leshan giant buddha, sichuan, 14. the hong kong skyline, 15. zhangjiajie national forest park, hunan.

"Nobody can be a true hero unless he has been on the Great Wall" goes the popular Chinese saying, one that clearly demonstrates the importance placed upon this unique ancient monument.

Known in Chinese as 'Changcheng', or the Long Wall, the magnificent Great Wall of China stretches more than 6,000 kilometers from the fortresses of Shanhaiguan in the east all the way to Jiayuguan in the west. Along the way, it passes through Hebei, Tientsin, and Beijing , where the best-preserved sections of the wall can be visited, as well as Inner Mongolia, Ningxia, and Gansu.

Averaging six to eight meters in height but rising as high as 16 meters and wide enough in places for five horses or 10 men to pass, the wall boasts numerous battlements and watchtowers. Some of the wall's oldest fortifications date back as far as the 7th century BC, with the best-known areas added around 210 BC when its various sections were joined together.

Today, the most visited section of the wall is near Badaling Pass northwest of Beijing, easily reached by public transport or organized tours. Other restored sections worth a visit include the section near Gubeikou , 130 kilometers from Beijing; and in Mutianyu , just 70 kilometers northeast of Beijing.

Location: Huairou District, China

China's largest and most important building, also known as the Imperial Palace, is situated in the very heart of Beijing and is a must-see when visiting the country. Started during the Yuan Dynasty between 1271and 1368, much of the complex seen today was built between 1406 and 1420.

Really many splendid palaces in one, this sprawling complex was the residence of 24 Ming and Qing Emperors whose presence forbade the entry of anyone other than the imperial family and their courtesans. Covering some 720,000 square meters and protected by a 10-meter-high wall with watchtowers and a wide moat, this massive complex consists of areas set aside for ceremonial and administrative purposes, as well as a private residence used by the emperor.

While it can take many hours to see everything, highlights include the five white marble Golden River Bridges; the Hall of Supreme Harmony, a 35-meter-tall building housing the imperial throne; and the exquisite emperor's banquet hall (the Hall of Preserving Harmony).

The Palace Museum with its large collection of art and artifacts from the Ming and Qing dynasties is another must-see.

Spread across an area of more than 720,000 square meters, this impressive nearly 100-year-old museum contains historic buildings that themselves date back to the early 1400s . It takes a lot of time to explore, so be prepared to spend at least a day here. If you can, do a little advance research using the museum's official English-language website to pre-plan the exhibits you're most interested in visiting.

Highlights include fine examples of paintings and ceramics. The museum also houses the country's vast collection of important works of art made from jade and bronze. English language museum tours are available.

Other important attractions in the vicinity of the Imperial Palace include the famous Tiananmen Square , and the Temple of Heaven . One of the country's most important religious sites,this impressive temple dates back to the 15th century.

Address: 4 Jingshan Front St, Dongcheng, Beijing, China

It was while digging wells on the outskirts of Xi'an in the 1970s that farmers stumbled across what was to be China's most important archeological find: the Terracotta Army.

Distributed over three large underground pits and built to guard the First Emperor's tomb, the find included more than 8,000 life-size warriors, some 520 horses, and more than 100 chariots, along with numerous other non-military characters dating from around 280 BC. Although some were severely damaged due to the passing of time, many of the statues unearthed have been painstakingly re-assembled and stand as a testament to the importance bestowed upon the emperor and the afterlife.

This remarkable find is part of Emperor Qin Shi Huang's Mausoleum Site Park and is one of China's most important tourist destinations. It offers the unforgettable experience of standing in front of this assembly of soldiers and horses as if inspecting a centuries-old parade. English-language guided tours are available.

Address: Lintong District, Xi'an, Shaanxi, China

An easy 15-kilometer commute from Beijing, the sumptuous Imperial Summer Palace (Yíhé Yuán) is set amid more than 700 acres of beautiful parkland and is one of China's most visited attractions. While the palace itself was built in 1153, its large lake was added in the 14th century to enhance the Imperial Gardens .

Highlights include the magnificent Hall of Benevolence and Longevity (Renshou Dian), with its throne; and the beautiful Great Theatre, a private three-story structure built in 1891 to satisfy the imperial family's love of opera. This historic venue is still used for performances of traditional Chinese plays and musical events and is worth a visit for a performance or show.

Other highlights include the Hall of Happiness and Longevity (Le Shou Tang Hall) with its lovely gardens and courtyards, as well as many miles of picturesque pathways and walking trails.

If time allows, try to also take in the ruins of the Old Summer Palace in Yuanmingyuan Park. Said to have once been one of the country's most elaborate and architecturally attractive palaces, this once impressive structure was destroyed by colonial forces in the mid-1800s.

Address: 19 Xinjiangongmen Rd, Haidian District, China

The town of Guilin in the northeast corner of Guangxi boasts some of China's most beautiful countryside. It's famous for the Li River which meanders through the town and surrounding karst mountains.

While for hundreds of years this unique scenery has attracted poets and artists and has been the subject of countless fairy tales and legends, these days, it's popular with tourists from around the world wanting to see this natural splendor up close.

The best way to enjoy the area is to take a cruise along the Li River . The most popular stretch is from Guilin to Yangshuo, where the river winds peacefully through some 80 kilometers of remarkable rock formations and caves with romantic names such as the Mount of Unique Beauty , Elephant Trunk Hill, and Reed Flute Cave .

You can choose from a tourist cruise ship to small bamboo punts, and depending upon the type of boat used, trips can take anywhere from a few hours to multiple days.

No visit to China would be complete without at least one panda experience. While the country's top zoos boast many fine specimens of these fascinating creatures, the best place to see them in a close approximation to their natural habitat is at the excellent Research Base of Giant Panda Breeding in Chengdu in the province of Sichuan.

Here, you'll have the chance to watch as many as 80 pandas go about their daily routines, from foraging to playing in the facility's large park-like setting. In addition to viewing these splendid animals up close, you'll learn a great deal about them from the many permanent exhibits and displays detailing ongoing conservation efforts to safeguard their future.

If possible, try to time your visit for the morning feeding sessions. Not only are the pandas at their most active, it's also when you'll get some memorable photos. Better still, sign up for one of the unique experiential volunteer programs that will have you involved in the feeding and care of these cuddly creatures - and possibly even holding a baby panda. English language tours are available.

Address: 1375 Xiongmao Ave, Chenghua District, Chengdu, Sichuan, China

• Read More: Top Tourist Attractions in Chengdu & Easy Day Trips

Known in China as Chang Jiang ("Long River"), the mighty Yangtze River extends more than 6,000 kilometers, making it the longest and most important river in China. It also has the distinction of being the third longest in the world after the Amazon and the Nile.

Flowing from Tibet in the west to Shanghai in the east through eight provinces, the Yangtze has, for more than 2,000 years, been China's major transportation route as some 2,700 kilometers are navigable. Its vast catchment area, with its 700 tributaries, covers about one-fifth of the total area of the country and encompasses a quarter of the country's agricultural land.

While its immense length ensures the river can be visited at numerous points in China, by far the most popular for tourists is the beautiful Three Gorges. Named Qutang, Wu, and Xiling, they cover a 200-kilometer stretch between the towns of Fengjie and Yichang. In places a mix of raging torrents and dangerous shallows, here the river winds its way through the gorges and their rugged cliffs and high mountain peaks in a stretch of scenery as dramatic as the Grand Canyon.

Numerous sightseeing options are available, from luxurious riverboat cruises focusing on the region's many historical attractions and places of scenic beauty to challenging adventure tours along the most dramatic sections of the river.

Considered one of the world's most important historic gardens and designated a UNESCO World Heritage Site, the Classical Gardens of Suzhou should rank highly on your China travel itinerary. Located in the historic city of Suzhou in Jiangsu province, these magnificent gardens were established in the 11th century, at a time when the city was experiencing unprecedented growth, and were among some 270 or more gardens planted here.

Of the surviving restored gardens, the most famous is the delightful Garden of Lingering . This seven-acre garden was laid out in 1800 on the site of a park originally created during the Ming Dynasty. One of the most famous garden complexes in China, it boasts a pool, several attractive buildings, a man-made hill, a grove of peach trees, and a lovely covered pathway on the walls of which hang more than three hundred stone tablets engraved with old Chinese characters.

Also worth visiting is the Garden of the Cang Lang Ting Pavilion . This two-acre garden offers many unique features, including a double arcade connecting the inner and outer sections.

Address: 178 Dongbei St, Gusu District, Suzhou, Jiangsu, China

Another of China's most recognizable historic structures is the magnificent Potala Palace in the town of Lhasa, Tibet. Constructed as a fortress and residence for the Dalai Lama, it was for centuries a center of political and religious power and contains many of the religion's most important treasures.

The first of the two Potala Palaces, the Red Palace , was built in the 17th century and contains the complex's most important shrines. These are found in the Enthronement Hall, the walls of which are covered with murals depicting scenes from the lives of the Dalai Lamas and the Tibetan kings. Other highlights of the Red Palace are its many vast halls devoted to the religion's teachings and the elaborate tombs, known as "stupas," of a number of Dalai Lamas.

The equally impressive White Palace was completed in 1648 and includes the sleeping quarters, studies, and reception rooms, most untouched since 1959 when the Dalai Lama fled Tibet. While in Lhasa, be sure to visit the superb Jewel Gardens . Part of the Dalai Lama's summer residence, these 90-acre gardens were first started in the 1840s and encompass everything from grand palaces and pavilions to pleasant lakes.

Address: 35 Central Beijing Road, Lhasa, Tibet, China

A remarkable act of smart city planning and preservation can be seen in Shanghai's splendid riverside promenade, the Zhongshan Lu, perhaps better known as the Bund (Wàitan). As you stroll this wide pedestrian zone along the Huangpu Jiang River, you'll almost forget you're bang-smack in the middle of China's largest city (Shanghai's population exceeds 24 million people).

Famous for its European feel, a fact owed to the district's past as the location of the city's International Settlement, the Bund is popular for its 52 preserved English- and French-influenced buildings, many now restaurants, cafés, stores, and art galleries. Representing a variety of influences from Gothic to Renaissance styles including a number of Art Deco buildings, the architecture includes highlights such as the old harbor customs office, with its bell tower, and the majestic Peace Hotel.

For the best views of the Bund, visit the 468-meter Oriental Pearl Tower on the opposite bank of the Huangpu Jiang River. If time allows, be sure to also visit the Yu Garden. Known affectionately as the "Garden of Happiness," this must-see garden can trace its roots back to 1559 when it was laid out. Many of the original structures survive to this day.

Address: Zhongshan East 1st Rd, Wai Tan, Huangpu, Shanghai, China

• Read More: Top Tourist Attractions in Shanghai & Easy Day Trips

Few cities in China can boast quite the same concentration of splendid historic sites and ancient temples as the city of Hangzhou (Hangchow). Capital of Zhejiang province and located at the southernmost end of China's famous Grand Canal , much of this rich collection is gathered around lovely West Lake, a six-kilometer-square stretch of water in the heart of the old city which is surrounded by numerous hills, pagodas, and temples.

Divided into five distinct sections by man-made causeways dating back as far as the 11th century, it's a marvelous area to explore on foot as you cross from one stretch of water to the next, only to be met with another cluster of fine old buildings. It's particularly pleasant in spring when its many peach trees are blossoming.

Part of the fun is lingering on the lake's many fine old bridges, one of the best being the Broken Bridge (Duanqiao) linking the Baidi Causeway with the shore, and exploring Little Paradise Island with its four mini-lakes linked by the zigzagging Bridge of the Nine Arches .

Be sure to hop aboard one of the many tour boats and small pleasure craft available to whisk you around the lake. And if time permits, stick around for the fun musical fountain show held each evening.

• Read More: Top-Rated Tourist Attractions in Hangzhou

In China's mountainous northeastern region is the old city of Shenyang. This important center for trade and culture is home to the Mausoleum of Light (Zhaoling), also known as the Northern Imperial Tomb.

One of northeastern China's most important historic sites, it's included on the UNESCO World Heritage Site's list of Imperial Tombs of the Ming and Qing Dynasties and is noted for its unique architectural style: a combination of traditionally arranged Chinese burial sites and castle-like buildings of the early Qing period.

Buried here in a vast site covering more than 180,000 square meters that took eight years to complete is Emperor Huang Taiji, who reigned from 1626-35. The site is notable for its 'Path of Souls', a laneway lined with stone columns and sculptures of the emperor's favorite horses.

Another important site is the imposing Imperial Palace dating from the early Qing era, the second largest completely preserved palace complex in China after the Imperial Palace in Beijing. The complex served as a residence for the first Qing Emperors and includes several splendid courtyards around which are grouped numerous buildings, including the Hall of Exalted Government (Chongzheng Dian) housing the imperial throne.

Location: Huanggu District, Shenyang, China

" The mountain is a Buddha and the Buddha is a mountain. " So goes the famous Chinese saying, one that's attributed to the spectacular 71-meter-tall Leshan Giant Buddha. And it certainly makes sense as you stand at its feet as the colossal statue towers high above you.

Started in AD 713 by a Buddhist monk and completed 90 years later, this important religious icon is carved entirely from a stone cliff face and is the largest Buddha sculpture in the world. Representing the Buddha Maitreya, the statue is even more dramatic given its location overlooking the river that it was designed to appease which had often proven treacherous for shipping.

Designated a UNESCO World Heritage Site, the Giant Buddha continues to draw huge numbers of pilgrims from across the globe and is widely regarded as one of China's must-visit attractions. Easily accessible from the city of Chengdu , the Leshan Giant Buddha can be reached by a fun ferry trip from the public docks in Leshan. The scenic park in which the Buddha is set is also worth exploring, so be sure to allocate sufficient time to your itinerary.

Address: 2345 Lingyun Rd, Shizhong District, Leshan, Leshan, Sichuan, China

Widely considered one of the world's most dramatic city skylines - as much a result of its having one of the highest concentrations of skyscrapers as it is the presence of the tall hills that frame them - Hong Kong has for decades been the bustling capital of finance and commerce in this part of the Pacific. And it's a cityscape that can be enjoyed from a number of different vantages.

One of the best views is from Victoria Peak on Hong Kong Island, where the skyscrapers frame the city's huge harbor, a special treat after nightfall. Equally stunning is the view from Victoria Harbour itself. Here, you can also take one of Hong Kong's famous ferries. Operated by the Star Ferry company, you can hop aboard and head to various points to wander and explore, such as Kowloon. Or you can simply stay on board and enjoy the views.

If possible, try to time your trip to coincide with the nightly laser extravaganza, a stunning 360-degree laser-light show that uses the harbor's skyscrapers as a magical backdrop. For the best views, try to catch the show from the Kowloon side of Victoria Harbour.

Traveling with family? If so, you'll want to include Hong Kong Disneyland on your travel itinerary. China's first Disney theme park opened in 2005 and while visitors will notice many of the same rides as in the brand's other properties, careful attention was paid to China's cultural heritage. A highlight for fans of Disney's animated movies is the new in 2023 World of Frozen , while 2024 will see the opening of Stark Expo , an area dedicated to the characters of the Marvel universe.

• Read More: Top-Rated Tourist Attractions in Hong Kong

When you first set eyes on Zhangjiajie National Forest Park in Hunan province, it's certainly not difficult to see how filmmaker James Cameron was able to draw inspiration from it.

Cameron's box office hit Avatar , could well have been set in this area of stunning natural beauty, its many unique pillar-like rock formations looking like some incredible alien landscape right out of a sci-fi movie. One of the tallest pillars, standing at an impressive 1,080 meters, has been renamed "Avatar Hallelujah Mountain."

This is one of the lesser-known places to visit in China, but it's well worth the effort to get here. In addition to its many natural wonders, which can best be explored as part of an organized tour, the park boasts a number of new man-made attractions. The first to be built was the Bailong Elevator, aka the "Hundred Dragons Sky Lift." Elevating groups of up to 50 people 326 meters skyward in under two minutes, it's an impressive structure and one that offers dramatic views all the way.

Also notable is the Zhangjiajie Grand Canyon Glass Bridge. Opened in 2016, it's heralded as the world's highest and tallest pedestrian bridge. Standing 300 meters above the ground and extending 430 meters along a spectacular cliff face, it's an attraction that's definitely not recommended for the faint of heart but one of the best things to do if you are looking to add a little adventure to your day.

Location: Wulingyuan District, Zhangjiajie, Hunan, China

More on China

Outlook for China tourism 2023: Light at the end of the tunnel

China is now removing travel restrictions rapidly, both domestically and internationally. While the sudden opening may lead to uncertainty and hesitancy to travel in the short term, Chinese tourists still express a strong desire to travel. And the recent removal of quarantine requirements in January 2023 could usher in a renewed demand for trips abroad.

Domestically, there are already signs of strong travel recovery. The recent Chinese New Year holidays saw 308 million domestic trips, generating almost RMB 376 billion in tourism revenue. 1 China’s Ministry of Culture and Tourism. This upswing indicates that domestic travel volume has recovered to 90 percent of 2019 figures, and spending has bounced back to around 70 percent of pre-pandemic levels. 2 McKinsey analysis based on China’s Ministry of Culture and Tourism data.

This article paints a picture of Chinese travelers and their evolving spending behaviors and preferences—and suggests measures that tourism service providers and destinations could take to prepare for their imminent return. The analyses draw on the findings of McKinsey’s latest Survey of Chinese Tourist Attitudes, and compare the results across six waves of surveys conducted between April 2020 and November 2022, along with consumer sentiment research and recent travel data.

From pandemic to endemic

By January 8, 2023, cross-city travel restrictions, border closures, and quarantine requirements on international arrivals to China had been lifted. 3 “Graphics: China’s 20 new measures for optimizing COVID-19 response,” CGTN, November 15, 2022; “COVID-19 response further optimized with 10 new measures,” China Services Info, December 8, 2022; “China reopens borders in final farewell to zero-COVID,” Reuters, January 8, 2023. This rapid removal of domestic travel restrictions, and an increase in COVID-19 infection rates, likely knocked travel confidence for cross-city and within-city trips. Right after the first easing of measures, in-city transport saw a marked drop as people stayed home—either because they were ill, or to avoid exposure. Subway traffic in ten major cities in mainland China fell and then spiked during Chinese New Year in February. Hotel room bookings also peaked at this time.

Domestic airline seat capacity experienced a minor rebound as each set of restrictions was lifted—suggesting a rise in demand as airlines scheduled more flights. Domestic capacity fluctuated, possibly due to the accelerated COVID-19 infection rate and a temporary labor shortage. International seat capacity, however, continued to climb (Exhibit 1).

By Chinese new year, China was past its infection peak—and domestic tourism recovered strongly. For instance, Hainan drew 6.4 million visitors over Chinese New Year (up from 5.8 million in 2019) and visits to Shanghai reached 10 million (roughly double 2019 holiday figures). 4 China’s Ministry of Culture and Tourism. Overall, revenue per available room (RevPAR) during this period recovered and surpassed pre-pandemic levels, at 120 percent of 2019 figures. 5 STR data. Outbound trips are still limited, but given the pent-up demand for international travel (and the upswing in domestic tourism) the tourism industry may need to prepare to welcome back Chinese tourists.

Tourism players should be ready for this; the time to act is now.

A demand boom is around the corner—Chinese tourists are returning soon

Before the pandemic, Chinese tourists were eager travelers. Mainland China had the largest outbound travel market in the world, both in number of trips and total spend. 6 World Tourism Organization (UNWTO) Tourism dashboard, Outbound tourism ranking. In 2019, Mainland Chinese tourists took 155 million outbound trips, totaling $255 billion in travel spending. 7 China’s Ministry of Culture and Tourism. These figures indicate total outbound trips, including to Hong Kong and Macau. China is also an important source market for some major destinations. For instance, Chinese travelers made up 28 percent of inbound tourism in Thailand, 30 percent in Japan, and 16 percent of non-EU visitors to Germany. 8 United Nations World Tourism Organization (UNWTO) database.

Leisure travel was the biggest driver of China’s outbound travel, representing 65 percent of travelers in 2019. In the same year, 29 percent of travelers ventured out for business, and 6 percent journeyed to visit friends and relatives. 9 Euromonitor International database.

Our most recent Survey of Chinese Tourist Attitudes, conducted in November 2022, shows that Chinese tourists have retained their keen desire to explore international destinations. About 40 percent of respondents reported that they expect to undertake outbound travel for their next leisure trip.

Where do these travelers want to go?

The results also indicate that the top three overseas travel destinations (beyond Hong Kong and Macau) are Australia/New Zealand, Southeast Asia, and Japan. Overall, respondents show less interest in travel to Europe than in previous years, down from 7 percent to 4 percent compared to wave 5 respondents. Desire to embark on long-haul international trips to Australia/New Zealand increased from 5 percent to 7 percent, and North American trips from 3 percent to 4 percent since the last survey. The wealthier segment (monthly household income over RMB 38,000) still shows a high interest in EU destinations (13 percent).

There are stumbling blocks on the road to recovery

While travel sentiment is strong, other factors may deter travelers from taking to the skies: fear of COVID-19; the need for COVID-19 testing which can be expensive; ticket prices; risk appetite of destination countries; and getting a passport or visa.

Chinese travelers may favor domestic trips, even if all outbound travel restrictions are removed, until they feel it is safe to travel internationally. A COVID-19-safe environment in destination countries will likely boost travelers’ confidence and encourage them to book trips again. 10 “Long-haul travel barometer,” European Travel Commission, February 1, 2023.

Travel recovery is also dependent on airline capacity. Some international airlines might be slow to restore capacity as fleets were retired during COVID-19 and airlines face a shortage of crew, particularly pilots. Considering that at the time of writing, in April 2023, international airline seat capacity has only recovered to around 37 percent of pre-pandemic levels, travelers are likely to face elevated ticket prices in the coming months. For instance, ticket prices for travel in the upcoming holidays to popular overseas destinations such as Japan and Thailand are double what they were in 2019. 11 Based on Ctrip prices. Price-sensitive travelers might wait for ticket prices to level out before booking their overseas trips.

Chinese airlines, however, appear more ready to resume full service than their international counterparts —fewer pilots left the industry and aircraft are available. Chinese carriers’ widebody fleets are mostly in service or ready to be redeployed (Exhibit 2).

Moving forward, safety measures in destination countries will affect travel recovery. Most countries have dropped testing requirements on arrivals from mainland China, and Chinese outbound group travel has resumed but is still limited to selected countries.

Many Chinese travelers—maybe 20 percent—have had passports expire during the COVID-19 period, and China has not been renewing these passports. Renewals are now possible, but the backlog will slow travel’s rebound by a few months. 12 Steve Saxon, “ What to expect from China’s travel rebound ,” McKinsey, January 25, 2023. Furthermore, travel visas for destination countries can take some time to be processed and issued.

Taken together, these factors suggest that the returning wave of Chinese travelers may only gather momentum by the Summer of 2023 and that China’s travel recovery will likely lag Hong Kong’s by a few months.

Overall, China is opening up to travel, both inbound and outbound—all types of visas are being issued to foreign visitors, and locals are getting ready to travel abroad. 13 “China to resume issuing all types of visas for foreigners,” China Briefing, March 14, 2023.

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The returning chinese traveler is evolving.

Although Chinese travelers did not have opportunities to travel internationally over the past three years, they continued to travel domestically and explore new offerings. Annual domestic trips remained at around 50 percent of pre-pandemic levels, amounting to 8.7 billion domestic trips over the past three years. 14 China’s Ministry of Culture and Tourism. During this time, the domestic market matured, and travelers became more sophisticated as they tried new leisure experiences such as beach resorts, skiing trips, and “staycations” in home cities. Chinese travelers became more experienced as thanks to periods of low COVID-19 infection rates domestically they explored China’s vast geography and diverse experiences on offer.

Consequently, the post-COVID-19 Chinese traveler is even more digitally savvy, has high expectations, and seeks novel experiences. These are some of the characteristics of a typical traveler:

• Experience-oriented: Wave 6 of the survey shows that the rebound tourist is planning their trip around experiences. Outdoor and scenic trips remain the most popular travel theme. In survey waves 1 to 3, sightseeing and “foodie” experiences were high on the list of preferences while traveling. From waves 4 to 6, culture and history, beaches and resorts, and health and wellness gained more attention—solidifying the trend for experience-driven travel. Additionally, possibly due to the hype of the Winter Olympics, skiing and snowboarding have become popular activities.
• Hyper-digitized: While digitization is a global trend, Chinese consumers are some of the most digitally savvy in the world; mobile technologies and social media are at the core of daily life. COVID-19 drove people to spend more time online—now short-form videos and livestreaming have become the top online entertainment options in China. In the first half of 2022, Chinese consumers spent 30 percent of their mobile internet time engaging with short videos. 15 “In the first half of the year, the number of mobile netizens increased, and short videos accounted for nearly 30% of the total time spent online,” Chinadaily.com, 27 July 2022.
• Exploration enthusiasts: Chinese travelers are also keen to explore the world and embark on novel experiences in unfamiliar destinations. Survey respondents were looking forward to visiting new attractions, even when travel policies limited their travel radius. Instead of revisiting destinations, 45 percent of respondents picked short trips to new sites as their number one choice, followed by long trips to new sites as their second choice.

Consumers are optimistic, and travel spending remains resilient

McKinsey’s 2022 research on Chinese consumer sentiment shows that although economic optimism is seeing a global decline, 49 percent of Chinese respondents reported that they are optimistic about their country’s economic recovery. Optimism had dropped by 6 percentage points since an earlier iteration of the survey, but Chinese consumers continue to be more optimistic than other surveyed countries, apart from India (80 percent optimistic) and Indonesia (73 percent optimistic) (Exhibit 3). 16 “ Survey: Chinese consumer sentiment during the coronavirus crisis ,” McKinsey, October 13, 2022.

Chinese consumers are still keen to spend on travel, and travel spending is expected to be resilient. Wave 6 of the tourist attitude survey saw 87 percent of respondents claiming that they will spend more or maintain their level of travel spending. Moreover, when consumers were asked “which categories do you intend to splurge/treat yourself to,” travel ranked second, with 29 percent of respondents preferring travel over other categories. 17 “ Survey: Chinese consumer sentiment during the coronavirus crisis ,” McKinsey, October 13, 2022.

Against this context of consumer optimism, the wave 6 tourist attitude survey results shed light on how travelers plan to spend, and which segments are likely to spend more than others:

• The wealthier segment and older age groups (age 45-65) show the most resilience in terms of travel spend. Around 45 to 50 percent of travelers in these two groups will spend more on their next leisure trip.
• The wealthier segment has shown the most interest in beach and resort trips (48 percent). Instead of celebrating Chinese New Year at home with family, 30 percent of Chinese travelers in the senior age group (age 55-65) expect to take their next leisure trip during this holiday—10 percent more than the total average. And the top three trip preferences for senior travelers are culture, sightseeing, and health-themed trips.
• When it comes to where travelers plan to spend their money on their next trip, entertainment activities, food, and shopping are the most popular categories. These are also the most flexible and variable spending categories, and there are opportunities to up-sell—attractions, food and beverage, and retail players are well positioned to create unique and unexpected offerings to stimulate spending in this area (Exhibit 4).

Independent accommodation is gaining popularity

Overall, Chinese consumers have high expectations for products and services. McKinsey’s 2023 consumer report found that local brands are on the rise and consumers are choosing local products for their quality, not just for their cheaper prices. Chinese consumers are becoming savvier, and tap into online resources and social media to educate themselves about the specific details and features of product offerings. 18 Daniel Zipser, Daniel Hui, Jia Zhou, and Cherie Zhang, 2023 McKinsey China Consumer Report , McKinsey, December 2022.

Furthermore, 49 percent of Chinese consumers believe that domestic brands are of “better quality” than foreign brands—only 23 percent believe the converse is true. Functionality extended its lead as the most important criterion influencing Chinese consumers, indicating that consumers are focusing more on the functional aspects of products, and less on emotional factors. Branding thus has less influence on purchasing decisions. 19 Daniel Zipser, Daniel Hui, Jia Zhou, and Cherie Zhang, 2023 McKinsey China Consumer Report , McKinsey, December 2022.

These broader consumer sentiments are echoed in the travel sector. Chinese travelers pay attention to cost, but do not simply seek out the lowest prices. While 17 percent of wave 6 respondents are concerned about low prices, 33 percent are on the hunt for value-for-money offerings, and 30 percent prefer good discounts and worthwhile deals.

And consumer sentiment regarding local brands holds true for travel preferences. Independent travel accommodation continues to be the preferred choice for most respondents, increasing in share against international chain brand hotels (Exhibit 5). Almost 60 percent of respondents prefer independent accommodation such as boutique hotels, B&Bs, and Airbnb—an 8 percentage-point increase since 2020.

Local chain brand hotels remain stable, the favored accommodation for 20 percent of respondents. These hotels are seen as a more standardized option, and as most are located in urban areas, they target the budget traveler segment.

Opting for independent accommodation is not considered a trade down; Chinese travelers expect a high level of service. In particular, respondents in the wealthier segment picked independent options (57 percent) over international premium brands (27 percent).

Premium independent options for the wealthier segment are abundant, specifically in leisure travel. Setting up a premium brand hotel requires long-term construction periods and heavy capital investment. Small-scale boutique hotels or B&Bs, on the other hand, are more agile solutions that can ramp up in the short term. This may explain the abundance of premium independent offerings. For instance, in destinations such as Lijiang and Yangshuo, between seven and nine of the top-ten premium hotels listed on Ctrip are independent boutique hotels.

Premium independent accommodation’s strength lies in quality guest experience with a genuine human touch. The service level at premium independent establishments can even surpass that of chain brand accommodation thanks to the high staff-to-room ratio, which easily reaches 3:1 or even 5:1. 20 “Strategic marketing analysis of boutique hotels,” Travel Daily , June 3, 2015. For hotels in Xiamen, Lijiang, and Yangshou, Ctrip service ratings of premium independent hotels are all above 4.7, outperforming international chain brand hotels.

Travelers are becoming smarter and more realistic during hotel selection, focusing on fundamental offerings such as local features and value for money. Across all types of hotels, local features are one of the most important factors influencing hotel selection—even for chain brand hotels which have a reputation for mastering the standardized offering. On average, 34 percent of respondents report that local features and cultural elements are the key considerations affecting their choice of hotel.

Outbound Chinese tourists are evolving rapidly, becoming increasingly diverse in their travel preferences, behaviors, and spending patterns. Chinese travelers are not homogeneous, and their needs and preferences continue to evolve. Therefore, serving each group of tourists may require different product offerings, sales channels, or marketing techniques.

The path toward eco-friendly travel in China

How international travel and tourism can attract outbound chinese travelers.

China’s lifting of travel restrictions may cause some uncertainty in the short term, but a promising recovery lies ahead. Chinese tourists have maintained a strong desire to travel internationally and are willing to pay for this experience. They are also discerning and looking for high-quality accommodation, offerings, and service. As boutique hotels are becoming more popular, international hotel brands hotels could, for example, aim to stand out by leveraging their experience in service excellence.

With renewed travel demand, now may be the time for international travel and tourism businesses to invest in polishing product offerings—on an infrastructural and service level. Tourism, food and beverage, retail, and entertainment providers can start preparing for the rebound by providing unique and innovative experiences that entice the adventurous Chinese traveler.

Craft an authentically local offering that appeals to experience-driven Chinese travelers

Chinese travelers have suspended overseas trips for three years, and are now looking to enjoy high-quality experiences in destinations they have been to before. They also want to do more than shopping and sightseeing, and have expressed willingness to spend on offerings geared towards entertainment and experience. This includes activities like theme parks, snow sports, water sports, shows, and cultural activities. Authentic experiences can satisfy their desire for an immersive foreign experience, but they often want the experience to be familiar and accessible.

Designing the right product means tapping into deep customer insights to craft offerings that are accessible for Chinese travelers, within a comfortable and familiar setting, yet are still authentic and exciting.

Travel and tourism providers may also have opportunities to up-sell or cross-sell experiences and entertainment offerings.

Social media is essential

Social media is emerging as one of the most important sources of inspiration for travel. Short video now is a major influence channel across all age groups and types of consumers.

Tourist destinations have begun to leverage social media, and short video campaigns, to maximize exposure. For example, Tourism Australia recently launched a video campaign with a kangaroo character on TikTok, and overall views soon reached around 1.67 billion.

The story of Ding Zhen, a young herder from a village in Sichuan province, illustrates the power of online video in China. In 2020, a seven-second video of Ding Zhen turned him into an overnight media sensation. Soon after, he was approached to become a tourism ambassador for Litang county in Sichuan—and local tourism flourished. 21 “Tibetan herder goes viral, draws attention to his hometown in SW China,” Xinhuanet, December 11, 2020. Another Sichuan local, the director of the Culture and Tourism Bureau in Ganzi, has drawn visitors to the region through his popular cosplay videos that generated 7 million reviews. Building on the strength of these influential celebrities, visitor numbers to the region were said to reach 35 million, more than two-and-a-half times 2016 volumes. 22 “Local official promoting Sichuan tourism goes viral on internet,” China Daily, June 17, 2022; “The Director of Culture and Tourism disguises himself as a “Swordsman” knight to promote Ganzi tourism,” Travel Daily , June 17, 2022.

Online travel companies are also using social media to reach consumers. Early in the pandemic, Trip.com took advantage of the upward trend in livestreaming. The company’s co-founder and chairman of the board, James Liang, hosted weekly livestreams where he dressed up in costume or chatted to guests at various destinations. Between March and October 2020, Liang’s livestreams sold around $294 million’s worth of travel packages and hotel room reservations. 23 “Travel companies adapt to a livestreaming trend that may outlast the pandemic,” Skift, October 26, 2020.

Livestreaming is being used by tourism boards, too. For instance, the Tourism Authority of Thailand (TAT) collaborated with Trip.com to launch a new campaign to attract Chinese tourists to Thailand as cross-border travel resumed. The broadcast, joined by TAT Governor Mr Yuthasak Supasorn, recorded sales of more than 20,000 room nights amounting to a gross merchandise value of over RMB 40 million. 24 “Trip.com Group sees border reopening surge in travel bookings boosted by Lunar New Year demand,” Trip.com, January 13, 2023.

International tourism providers looking to engage Chinese travelers should keep an eye on social media channels and fully leverage key opinion leaders.

Scale with the right channel partners

Travel distribution in China has evolved into a complex, fragmented, and Chinese-dominated ecosystem, making scaling an increasingly difficult task. Travel companies need to understand the key characteristics of each channel type, including online travel agencies (OTAs), online travel portals (OTPs), and traditional travel agencies as each target different customer segments, and offer different levels of control to brands. It also takes different sets of capabilities to manage each type of distribution channel.

Travel companies can prioritize the channels they wish to use and set clear roles for each. One challenge when choosing the right channel partner is to avoid ultra-low prices that may encourage volume, but could ultimately damage a brand.

Meanwhile, given the evolution of the postCOVID-19 industry landscape and rapid shifts in consumer demand, travel companies should consider direct-to-consumer (D2C) channels. The first step would be selecting the appropriate D2C positioning and strategy, according to the company’s needs. In China, D2C is a complicated market involving both public domains (such as social media and OTA platforms) and private domains (such as official brand platforms). To make the most of D2C, travel companies need a clear value proposition for their D2C strategy, whether it be focused on branding or on commercial/sales.

Create a seamless travel experience for the digitally savvy Chinese tourist

China has one of the most digitally advanced lifestyles on the planet. Chinese travelers are mobile-driven, wallet-less, and impatient—and frequently feel “digitally homesick” while abroad. Overseas destinations and tourism service providers could “spoil” tech-savvy Chinese travelers with digitally enhanced service.

China’s internet giants can provide a shortcut to getting digital services off the ground. Rather than building digital capabilities from scratch, foreign tourism providers could engage Chinese travelers through a platform that is already being used daily. For example, Amsterdam’s Schiphol Airport provides a WeChat Mini Program with four modules: duty-free shopping, flight inquiry, information transfer, and travel planning. This contains information about all aspects of the airport, including ground transportation and tax refund procedures.

Alibaba’s Alipay, a third-party mobile and online payment platform, is also innovating in this space. The service provider has cooperated with various tax refund agencies, such as Global Blue, to enable a seamless digitized tax refund experience. Travelers scan completed tax refund forms at automated kiosks in the airport, and within a few hours, the refunded amount is transferred directly to their Alipay accounts. 25 “Alipay and Global Blue to make tax refunds easy for Chinese tourists,” Alizila, June 23, 2014.

Such digital applications are likely to be the norm going forward, not a differentiator, so travel companies that do not invest in this area may be left behind.

Chinese travelers are on the cusp of returning in full force, and tourism providers can start preparing now

With China’s quarantine requirements falling away at the start of 2023, travelers are planning trips, renewing passports and visas, and readying themselves for a comeback. Chinese tourists have not lost their appetite for travel, and a boom in travel demand can be expected soon. Though airlines are slow to restore capacity, and some destination countries are more risk averse when welcoming Chinese travelers, there are still options for Chinese tourists to explore destinations abroad.

Tourism providers can expect to welcome travelers with diverse interests who are willing to spend money on travel, who are seeking out exciting experiences, and who are choosing high-quality products and services. The returning Chinese traveler is digitally savvy and favors functionality over branding—trends suggest that providers who can craft authentic, seamless, and unique offerings could be well positioned to capture this market.

Guang Chen and Jackey Yu are partners in McKinsey’s Hong Kong office, Zi Chen is a capabilities and insights specialist in the Shanghai office, and Steve Saxon is a partner in the Shenzhen office.

The authors wish to thank Cherie Zhang, Glenn Leibowitz, Na Lei, and Monique Wu for their contributions to this article.

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• Basic Statistic Contribution of China's travel and tourism industry to GDP 2014-2023
• Basic Statistic Number of travel and tourism jobs in China 2019-2033
• Premium Statistic Number of travel agencies in China 2008-2022
• Premium Statistic Tourism revenue during Chinese New Year in China 2017-2024
• Premium Statistic Travel destinations planned by Chinese people for 2022

China's revenue from tourism from 2012 to 2022 (in billion yuan)

Growth rate in tourism revenue in China 2012-2022

Annual change in the tourism revenue in China from 2012 to 2022

Contribution of China's travel and tourism industry to GDP 2014-2023

Travel and tourism industry's share of GDP in China from 2014 to 2022 with a forecast for 2023, by direct and total contribution

Number of travel and tourism jobs in China 2019-2033

Total number of travel and tourism industry jobs in China from 2019 to 2022 with forecasts for 2023 and 2033 (in millions)

Number of travel agencies in China 2008-2022

Number of travel agencies in China from 2008 to 2022

Tourism revenue during Chinese New Year in China 2017-2024

Tourism revenue during Spring Festival in China from 2017 to 2024 (in billion yuan)

Travel destinations planned by Chinese people for 2022

Main destinations of international trips planned for 2022 among people in China as of July 2022, by region

Domestic tourism

• Premium Statistic Number of domestic tourist arrivals in China 2013-2023
• Premium Statistic Quarterly domestic tourist arrivals in China Q1 2019-Q1 2024
• Premium Statistic Expenses of domestic tourists in China 2013-2023
• Premium Statistic Total number of local tourists during Chinese New Year in China 2017-2024
• Premium Statistic Most popular domestic travel destinations of Chinese millionaires 2024

Number of domestic tourist arrivals in China 2013-2023

Number of domestic visitor arrivals in China from 2013 to 2023 (in millions)

Quarterly domestic tourist arrivals in China Q1 2019-Q1 2024

Quarterly number of domestic visitor arrivals in China from 1st quarter 2019 to 1st quarter 2024 (in millions)

Expenses of domestic tourists in China 2013-2023

Expenses of domestic tourists in China from 2013 to 2023 (in billion yuan)

Total number of local tourists during Chinese New Year in China 2017-2024

Total number of domestic tourists during Spring Festival in China from 2017 to 2024 (in millions)

Most popular domestic travel destinations of Chinese millionaires 2024

Leading domestic travel destinations of Chinese millionaires as of 2024

International tourism

• Premium Statistic China's revenue from international tourism 2000-2021
• Premium Statistic International tourist arrivals in China 2010-2021
• Premium Statistic Number of outbound visitor departures from China 2010-2024
• Premium Statistic International tourism spending of Chinese tourists 2008-2021
• Premium Statistic Number of visitors to the U.S. from China 2005-2028
• Premium Statistic Most popular international travel destinations among Chinese millionaires 2024

China's revenue from international tourism 2000-2021

China's revenue from international tourism from 2000 to 2021 (in billion U.S. dollars)

Overseas visitor arrivals in China from 2010 to 2020 with an estimate for 2021 (in millions)

Number of outbound tourists departing from China from 2010 to 2023 with a forecast for 2024 (in millions)

International tourism spending of Chinese tourists 2008-2021

International tourism expenditure of Chinese tourists from 2008 to 2021 (in billion U.S. dollars)

Number of visitors to the U.S. from China 2005-2028

Number of tourist arrivals in the United States from China from 2005 to 2023 with forecasts until 2028 (in millions)

Most popular international travel destinations among Chinese millionaires 2024

Favorite international travel destinations of Chinese millionaires as of 2024

Online travel market

• Premium Statistic Transaction volume of the Chinese online travel booking market 2013-2022
• Premium Statistic Number of online travel booking users in China 2015-2023
• Premium Statistic Penetration rate of online travel booking in China 2015-2023
• Premium Statistic Market share index of leading online travel agencies in China 2019
• Premium Statistic Revenue of Trip.com Group 2013-2023
• Premium Statistic Tuniu's revenue 2014-2023

Transaction volume of the Chinese online travel booking market 2013-2022

Transaction volume of the online travel booking market in China from 2013 to 2020 with estimates until 2022 (in billion yuan)

Number of online travel booking users in China 2015-2023

Number of online travel booking users in China from 2015 to 2023 (in millions)

Penetration rate of online travel booking in China 2015-2023

Penetration rate of online travel booking in China from 2015 to 2023

Market share index of leading online travel agencies in China 2019

Market share index of leading Chinese online travel agencies based on revenues in 2019

Revenue of Trip.com Group 2013-2023

Net revenue of Trip.com Group Ltd. in China from 2013 to 2023 (in billion yuan)

Tuniu's revenue 2014-2023

Total revenue of Tuniu Corporation from 2014 to 2023 (in billion yuan)

COVID-19 impact on tourism industry

• Premium Statistic Reasons to not travel long-haul to Europe worldwide 2023, by country
• Premium Statistic COVID-19 coronavirus impact on domestic tourism in China 2020
• Premium Statistic Travel sector employee employment situation during coronavirus pandemic in China 2022
• Premium Statistic Unemployment length in travel sector during coronavirus pandemic in China 2022
• Premium Statistic Expected time of traveling abroad after lifting quarantine restrictions in China 2022
• Premium Statistic Preferred travel destinations after lifting quarantine restrictions in China 2022

Reasons to not travel long-haul to Europe worldwide 2023, by country

Main reasons to avoid long-haul travel to Europe in the next 12 months in selected countries worldwide as of December 2023

COVID-19 coronavirus impact on domestic tourism in China 2020

Loss rate of domestic tourists and travel revenue in China affected by coronavirus COVID-19 pandemic in 1st half 2020 and forecasted loss rate for whole year 2020

Travel sector employee employment situation during coronavirus pandemic in China 2022

Employment status of travel and tourism sector employees during COVID-19 pandemic in China as of February 2022

Unemployment length in travel sector during coronavirus pandemic in China 2022

Unemployment length among those who lost their jobs in tourism sector during COVID-19 pandemic in China as of February 2022

Expected time of traveling abroad after lifting quarantine restrictions in China 2022

Expected time frame before traveling abroad for leisure after lifting quarantine restrictions in China as of October 2022

Preferred travel destinations after lifting quarantine restrictions in China 2022

Leading leisure travel destinations among international travelers when all quarantine restrictions are lifted in China as of October 2022

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China’s Tourism Sector Prospects in 2023-24

Amid the post-pandemic recovery, China’s tourism sector is rebounding with vigor in 2023. We discuss the resurgence of outbound and domestic travel, evolving traveler behavior, and tech-enabled trends in this article. From cultural exploration to wellness escapes and digital integration, the stage is set for foreign businesses and investors to seize opportunities in this transformed landscape.

After enduring the significant impacts of the COVID-19 pandemic, China’s tourism sector is gearing up for a strong resurgence in 2023. Projections indicate that the total revenue from domestic tourism is expected to exceed RMB 4 trillion (approximately US$580.96 billion), marking an impressive 96 percent growth. Several driving forces contribute to this revival in China’s tourism landscape, including:

• Easing of travel restrictions;
• Increase in disposable income among Chinese consumers; and
• Growing popularity of domestic tourism.

In particular, the government’s support in revitalizing the tourism sector is evident through subsidies and tax exemptions provided to tourism enterprises. The robust resurgence of China’s tourism industry also serves as a positive indicator for the nation’s economy, with tourism being a significant driver of economic growth and expected to contribute notably to the country’s GDP. Overall, 2023 has seen a continuous stream of new policies, products, technologies, concepts, trends, and opportunities impacting the tourism industry.

China’s evolving tourism landscape

Insights from outbound tourism in h1 of 2023.

Both outbound and inbound tourism markets in the first half of 2023 have shown impressive vitality, surpassing the levels observed in the same period of 2019. Average expenditures for outbound travelers have exhibited a notable increase, with Hong Kong and Macao leading the resurgence of outbound tourism. The total number of inbound and outbound individuals has surged by approximately 170 percent.

Data from the World Tourism Alliance’s reports, reveal that the outbound tourism sentiment index reached 28 percent in the first half of 2023, marking a 21-point increase from the same period in 2019. The outbound tourism market has displayed a gradual “U-shaped” recovery, emphasizing a steady resurgence rather than an abrupt rebound.

According to recent data from Alipay’s Overseas Spending Platform, the average expenditure per user for outbound travel in the first half of 2023 grew by 24 percent compared to 2019. Among popular destinations, the top 10 outbound travel destinations in terms of transaction volume for the first half of 2023 were:

• South Korea;
• United Kingdom; and

This data is supported by several favorable policies. Since the beginning of the year, the National Immigration Administration has continuously optimized and adjusted inbound and outbound management policies.

Starting from February 20, 2023, mainland cities within the Greater Bay Area initiated a pilot implementation of visa endorsements for cross-border talent to and from Hong Kong and Macao. On May 15, 2023, policies such as the nationwide implementation of group travel endorsements for mainland residents traveling to Hong Kong and Macao were fully restored.

The streamlined and optimized policies for travel to Hong Kong and Macao prompted provinces across the mainland to organize multiple tour groups, leading to a consistent rise in mainland visitors to these regions. According to data released by the Hong Kong Tourism Board, nearly 13 million visitors arrived in Hong Kong in the first half of 2023, of which approximately 10 million were mainland visitors, accounting for around 77 percent of the total.

Furthermore, based on recent data released by the National Immigration Administration, the first half of 2023 witnessed a total of 168 million inbound and outbound individuals passing through China’s immigration, marking a year-on-year increase of 169.6 percent.

At the same time, approximately 42.798 million entry and exit permits for travel to and from Hong Kong, Macao, and Taiwan were issued, indicating a significant 1509 percent increase compared to the same period in 2022.

These figures further underline China’s promising revival in outbound tourism. Indeed, Chinese tourists have once again become a significant force driving global tourism and offline consumption.

In terms of outbound travel numbers, the top 10 departure cities were: Shenzhen, Shanghai, Guangzhou, Beijing, Hangzhou, Foshan, Dongguan, Zhuhai, Chengdu, and Wuhan. This highlights that outbound travel is mainly concentrated in first-tier and new first-tier cities, with the “Guangzhou-Shenzhen-Foshan-Dongguan-Zhuhai” Greater Bay Area cities also playing a pivotal role in outbound tourism.

The primary reason driving Chinese tourists to travel abroad is leisure, with business and visiting friends and relatives (VFR) as the subsequent motivations. The rapid expansion of outbound tourism from China can be attributed to the rising incomes of the middle class , the growing desire among Chinese travelers to explore diverse countries and cultures, and the ease of obtaining visas and fulfilling entry criteria for various destinations.

Moreover, the retail sector captures the largest portion of Chinese tourists’ spending when traveling abroad and is anticipated to retain its dominant position in terms of outbound tourism expenditure over the projected timeframe.

The steady recovery of outbound tourism

Initial expectations for a robust rebound in outbound tourism this year have encountered a more precarious reality. Notable evidence of this transformation is seen in the changing preferences of Chinese leisure travelers. As reported by CNBC, the desire to travel abroad has surged from 28 percent to 52 percent among Chinese leisure travelers since last year, nearly doubling.

Business travel intentions have tripled, and interest in education, family visits, and medical tourism abroad is also on the rise. Other findings align, revealing that 50 percent of Chinese travelers plan to journey internationally within the next year.

A significant shift has also occurred in travel fears, particularly concerning Covid contraction. While it topped travelers’ concerns in 2022, it has diminished to the least worrisome aspect this year, as per Morning Consult’s survey. This shift reflects growing traveler confidence. Factors influencing this gradual recovery go beyond preferences. A recent report from the Mastercard Economics Institute reveals a shift in Chinese residents’ spending patterns.

Known for their shopping inclination, there’s a rising trend toward investing in experiences over possessions, particularly in a zero-Covid environment. Despite global economic uncertainties, Asia-Pacific’s, including China’s, travel recovery remains steady. As travel capacity grows, costs are anticipated to decrease, fueling a more dynamic travel landscape.

Contrary to an instant “boom,” China’s international travel revival is unfolding steadily. Though not as swift as initially projected, the evolving interests, changing attitudes, and gradual shift toward experiential spending all point to a growing and adaptive outbound tourism sector, offering a promising glimpse into the future.

The Chinese government’s recent efforts to revive outbound group travel

China’s Ministry of Culture and Tourism recently expanded outbound group tour destinations, including popular places like Japan and the US. A recent analysis provided by the EIU indicates that this move will aid global tourism recovery, benefiting countries with simplified visa procedures.

While the relaxed restrictions will moderately boost outbound tourism, obstacles and cautious spending persist. Nonetheless, domestic travel agencies are expected to see increased revenue, leading to employment and income growth in the sector.

However, challenges such as limited flights and labor shortages could hinder outbound tourism’s full recovery. A complete relaxation of restrictions is predicted in late 2023, but pre-pandemic outbound levels might not return until 2025.

Domestic tourism is thriving

In the first half of 2023, domestic tourism revenue (total tourist spending) reached RMB 2.3 trillion (approx. US$318 billion), marking a substantial increase of RMB 1.12 trillion (approx. US$155 billion) compared to the previous year. Notably, urban residents’ expenditures on travel accounted for a year-on-year surge of 108.9 percent, while rural residents’ travel spending grew by 41.5 percent.

The remarkable rebound of China’s domestic tourism sector can be attributed to a set of factors that differentiate it from the relatively slower recovery of outbound tourism. For one, the domestic tourism industry appears to be less affected by uncertainties surrounding employment and income growth compared to other service and retail sectors.

This is primarily due to the strong yearning of Chinese consumers to explore after years of mobility limitations imposed by the pandemic.

On the other hand, the prolonged revival of outbound flights has further bolstered the domestic tourism scene. Many individuals redirected their travel plans within China as international travel remained limited.

Notably, the return of international air traffic to approximately 80 percent of pre-pandemic levels is not expected until the fourth quarter of 2023, which creates a favorable environment for the vigorous resurgence of domestic tourism in the meantime.

Changing Chinese travelers’ preferences in 2023

In the wake of the COVID-19 pandemic and the subsequent travel restrictions, Chinese travelers underwent a transformation in their preferences and behaviors. Over the past three years, while international travel remained limited, domestic exploration thrived.

Around 8.7 billion domestic trips were taken, indicating an annual rate of around 50 percent of pre-pandemic levels. This period allowed the domestic market to mature, and travelers became more sophisticated in their pursuits, engaging in various new leisure experiences such as beach resorts, skiing trips, and city “staycations.”

As a result, the post-COVID-19 Chinese traveler exhibits distinct traits: heightened digital savvy, elevated expectations, and an appetite for novel experiences. These characteristics paint the profile of a typical Chinese traveler in 2023:

• Experiences matter: Survey data reveals that the rejuvenated Chinese tourist is driven by experiential travel. While outdoor and scenic trips remain popular, the preferences have evolved. Sightseeing and culinary experiences, highly valued in the initial survey series, are now joined by a growing interest in culture and history, beaches, and resorts, as well as health and wellness. This shift solidifies the trend towards experience-driven travel. Additionally, activities like skiing and snowboarding have gained popularity, possibly influenced by the 2022 Beijing Olympic Winter Games .
• Digital expert: Chinese travelers are among the world’s most digitally adept consumers, easily integrating mobile technologies and social media into their daily lives. The pandemic further propelled their online engagement. Short-form videos and livestreaming have emerged as dominant online entertainment options.
• Curious: The desire to explore novel experiences in unfamiliar destinations remains strong among Chinese travelers. Despite travel radius limitations imposed by policies, survey respondents express eagerness to visit new attractions. Instead of revisiting familiar places, 45 percent of participants prioritize short trips to new sites, while long trips to new destinations are the second most favored option.

Emerging trends and destinations

Cultural and heritage tourism.

A significant shift in China’s tourism landscape is the increasing emphasis on cultural tourism, where traditional heritage seamlessly intertwines with contemporary travel. As the nation preserves and celebrates its abundant historical and cultural treasures, a surge in cultural tourism activities like immersive experiences and interactive exchanges has taken center stage.

This trend is particularly pronounced in the realm of domestic tourism, where travelers are flocking to heritage sites and cultural landmarks to gain a deeper understanding of China’s rich heritage.

Moreover, the development of cultural and tourism industries constitutes a crucial component of China’s cultural confidence-building efforts. This sector has received significant attention from the government, evidenced by policies like the “14th Five-Year Plan for Cultural Development” and the “14th Five-Year Plan for Tourism Industry Development.” Such policies drive the integration of culture and tourism, increase the supply of cultural tourism products, and enhance the quality of such offerings.

Wellness tourism

In 2023, a remarkable shift in travel preferences among Chinese tourists has propelled wellness and health tourism to the forefront. As observed by Rung Kanjanaviroj, Director of the Tourism Authority of Thailand’s Chengdu office, Chinese travelers are displaying a distinct preference for destinations that offer a blend of sunny beaches and holistic well-being experiences.

This evolving trend has prompted destinations like Thailand to proactively adapt by refining their offerings. Through the enhancement of health tourism services and a focus on engaging student and youth travelers, Thailand has positioned itself as a prime destination for those seeking rejuvenation and self-care during their journeys.

The rise in wellness and health tourism reflects a broader shift in Chinese travelers’ priorities, as they seek destinations that not only provide scenic beauty but also nurture their physical and mental well-being.

Tech-enabled tourism in China’s innovative travel landscape

China’s tourism industry has evolved dramatically through the fusion of technology and changing consumer demands. In 2023, the landscape is marked by a growing emphasis on tech-enhanced experiences that cater to modern travelers’ evolving preferences that foreign businesses and investors in the sector can learn from.

• Smart appliances and IoT integration: China’s tech-driven tourism trend showcases the integration of smart appliances and the Internet of Things (IoT) into the travel journey. Travelers now wield the power to personalize their environment and encounters via smartphone apps. Innovations range from smart hotel rooms adjusting lighting, temperature, and ambiance to IoT-enabled transportation providing real-time updates, enhancing comfort and efficiency.
• Virtual and augmented reality immersion: Tech-savvy Chinese travelers are increasingly seeking immersive encounters. Virtual and augmented reality (VR/AR) have taken center stage, enabling tourists to explore historical sites, cultural landmarks, and natural marvels through virtual tours that breathe life into destinations. This not only enhances engagement but also serves as a potent tool for destination marketing.
• Seamless contactless services and digital payments : Contactless services and digital payments have become integral to China’s tech-enhanced tourism scene. Travelers can navigate touchpoints like check-in, security, dining, and shopping with minimal physical interaction. QR codes have revolutionized payment methods, enabling transactions through smartphones, and eliminating the need for physical currency or cards, in alignment with the country’s cashless society drive.

The city of Hangzhou offers a glimpse into the future of tech-enabled tourism. Hangzhou’s West Lake, a UNESCO World Heritage site, now features interactive kiosks that provide historical context, virtual guides, and navigation assistance to visitors. These digital enhancements blend seamlessly with the serene natural landscape, enriching the cultural experience.

Similarly, the China National Tourist Office uses VR to transport potential travelers to iconic destinations. Through immersive VR experiences, individuals can virtually explore the Great Wall, the Terracotta Army, and other renowned sites, sparking wanderlust and encouraging travel planning.

Preparing for the return of Chinese tourists to the international scene

The gradual easing of travel restrictions in China still presents a promising avenue for the recovery of the international travel and tourism sector. Amid this positive outlook, attracting Chinese tourists is becoming a priority for global businesses.

Chinese travelers, known for their enthusiasm to explore beyond their borders, are now seeking immersive experiences, quality accommodation, and exceptional service. Here are some strategies that foreign businesses can employ to entice and captivate the adventurous Chinese traveler.

Crafting authentic and familiar experiences

After a three-year hiatus from overseas travel, Chinese tourists are now yearning for high-quality experiences in familiar destinations.

They are looking beyond traditional shopping and sightseeing, expressing a keen interest in entertainment and experiential offerings. Theme parks, cultural activities, water sports, snow sports, and shows are among the sought-after activities.

The key is to offer authentic experiences that resonate with Chinese travelers’ desires for immersion, while still maintaining a touch of familiarity.

Businesses should leverage deep customer insights to design offerings that strike a balance between accessibility and authenticity, ensuring a comfortable yet exciting experience.

Harnessing the power of social media

Social media, particularly short videos, has emerged as a pivotal source of travel inspiration for all age groups. Tourist destinations have capitalized on this trend by launching engaging short video campaigns, maximizing exposure and engagement.

The burgeoning trend of city-walking , for example, where urban exploration is undertaken solely on foot, has not only captured the attention of locals but has also made significant waves across various social media platforms. Chinese netizens are embracing this form of experiential travel, and businesses can leverage social media to align with their preferences.

Platforms like Douyin, China’s counterpart to TikTok, have witnessed the rise of “city-walk content”. A recent video showcasing city-walk routes in Guangzhou amassed over 171,000 likes and found its way into the favorites of 72,000 viewers.

Furthermore, Xiaohongshu, a prominent lifestyle-sharing platform in China, reported a remarkable 30-fold increase in searches related to city walk during the first half of 2023 compared to the previous year.

Businesses can leverage social media platforms to connect with potential Chinese tourists, employing captivating content and innovative campaigns to pique their interest. Creating a strong presence on platforms like TikTok and engaging with influential figures can significantly boost visibility.

Collaboration with Internet giants

China’s tech-savvy travelers are deeply intertwined with the digital world, and internet giants like WeChat and Alipay play a pivotal role in their daily lives. Foreign businesses can tap into these existing digital ecosystems rather than starting from scratch.

For instance, Amsterdam’s Schiphol Airport offers a WeChat Mini Program providing information about the airport, including duty-free shopping and travel planning. Alibaba’s Alipay, renowned for its mobile payment capabilities, has partnered with tax refund agencies to streamline the tax refund process for Chinese travelers.

Such digital innovations enhance convenience and are fast becoming an expected norm.

Prioritize direct-to-consumer (D2C) channels

Navigating China’s intricate travel distribution landscape can be complex, as it encompasses diverse channels, such as online travel agencies (OTAs), online travel portals (OTPs), and traditional travel agencies. To make the most of this landscape, businesses can consider embracing D2C channels.

By leveraging social media platforms and official brand platforms, businesses can create a compelling value proposition that resonates with Chinese travelers. Investing in D2C channels not only enhances branding but also facilitates direct engagement with potential tourists, allowing for a personalized and enticing approach.

Key takeaways: Navigating China’s tourism resurgence

All in all, in 2023, China’s tourism is making a strong comeback, driven by key trends that reveal changing traveler preferences.

Domestically, easier travel rules and higher incomes are fueling local exploration. Internationally, outbound tourism is gradually recovering with a focus on immersive experiences, wellness, and cultural discovery.

Chinese travelers are becoming more tech-savvy, seeking out tech-enhanced experiences like virtual reality tours. This shift is boosting cultural, heritage, and wellness tourism.

Social media, especially platforms like TikTok and WeChat, are vital for engaging with Chinese travelers effectively.

In essence, China’s tourism resurgence is multifaceted, with travelers seeking enriched experiences, digital engagement, and authenticity.

Businesses that align with these preferences and capitalize on domestic and international opportunities are likely to thrive in the evolving travel landscape.

China Briefing is written and produced by Dezan Shira & Associates . The practice assists foreign investors into China and has done so since 1992 through offices in Beijing, Tianjin, Dalian, Qingdao, Shanghai, Hangzhou, Ningbo, Suzhou, Guangzhou, Dongguan, Zhongshan, Shenzhen, and Hong Kong. Please contact the firm for assistance in China at [email protected] .

Dezan Shira & Associates has offices in Vietnam , Indonesia , Singapore , United States , Germany , Italy , India , Dubai (UAE) , and Russia , in addition to our trade research facilities along the Belt & Road Initiative . We also have partner firms assisting foreign investors in The Philippines , Malaysia , Thailand , Bangladesh .

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It Just Got Easier for Americans to Visit China—Here's What to Know

By Matt Ortile

I was recently applying for a new passport, dreaming of all the new stamps and visas I’d collect, when I wondered: “Can Americans travel to China?” As it turns out, some recent policy changes out of Beijing have made it easier than ever to marvel at the Great Wall of China , take in the cosmopolitan bustle of Shanghai , and devour spicy Sichuan -style dishes at the source.

As of January 1, 2024, US travelers applying for tourist visas to China are no longer required to present proof of roundtrip tickets for travel, hotel reservations, or specific itineraries. The development came after a declaration in December by the Embassy of the People’s Republic of China in the United States that states both countries mutually agreed to simplify the visa process in an effort to “facilitate people-to-people exchanges between China and the United States.”

To learn more about how US passport holders can travel to China, I reached out to travel specialists with deep expertise in tourism in China and Asia more broadly: Mei Zhang, the founder of WildChina and a member of Condé Nast Traveler ’s Global Advisory Board ; and Catherine Heald, co-founder and CEO of Remote Lands , a luxury travel advisor specializing in destinations throughout Asia.

Here’s what you need to know about traveling to China with a US passport in 2024.

Can Americans travel to China?

Yes, Americans can travel to China for tourism purposes. The country previously upheld travel restrictions due to the COVID-19 pandemic, from early 2020 to March 2023. At the time, a quarantine period was required of anyone who entered the country; additionally, Zhang of WildChina explains, flights between the United States and China were extremely limited, and so tickets were prohibitively expensive .

Interest in travel to China has increased in recent months, says Heald of Remote Lands, thanks to the new visa application rules that have come into effect in 2024: “Even when the country opened, obtaining a visa was somewhat difficult, so it did not really see an influx of travelers from the US until this year.”

What kind of visa do I need to visit China?

US passport holders need a visa to visit China, obtained in advance of travel, i.e. there is no “visa on arrival” option. Tourist visas valid for ten years and good for multi-entry use must be acquired though a Chinese embassy or consulate, or a visa service. Currently, for US citizens, the cost for a tourist visa for travel to China is $140, whether for single-use or multi-entry use. This is a reduced fee, in effect until December 31, 2024 .

According to the Chinese embassy in the United States, the tourist visa application requirements include: a passport with at least six-months’ validity and two blank pages; a photocopy of the passport’s ID page; a completed application form, filled out online and printed; proof of residence, like a driver’s license or a utility bill; and a completed “ Where You Stay Form ” that attests the applicant is currently applying for a visa from within the US.

Admittedly, the steps are a bit more involved than the path you’d walk (or fly) to countries to which US citizens easily have access, or to destinations that offer visa-on-arrival programs. “When it feels too convoluted to navigate on your own, we recommend using a visa service like CIBT to make it easier,” Zhang says.

If you’re just transiting through China (if you have a 12-hour layover in Shanghai, for example, and want to go into the city before flying to your final stop), you’re in luck: Heald says that in certain Chinese cities, foreign nationals from 54 countries, including the US, are eligible for the 24-, 72-, or 144-hour transit visa-free policies, as long as they stay within certain areas and can present proof of confirmed dates of travel to a third country.

For first-timers visiting China, experts suggest an itinerary that includes one, two, or all three of the Chinese metropolitan triumvirate: Beijing, Xi’an, and Shanghai.

When is the best time to visit China?

Spring and fall are the best times to travel in China, according to Zhang and Heald. “ Summer can be very hot, depending on where you are in China, and also busier than usual, since kids are on summer break and traveling with their families during this time,” Zhang says.

She also recommends to plan travel around the calendar of Chinese national holidays, since travel can be more challenging due to the heightened amount of activity. “The main holidays to avoid are Chinese New Year, the May Day holiday in the first week of May, and Golden Week, which is the first week of October).” It’s a fair point, but if those times are what work for you, don’t let the craze of the crowds stop you. I imagine it would truly be an awesome sight to see, a Chinese city or town celebrating the Lunar New Year .

I’m visiting China for the first time—what city should I visit?

Both Zhang and Heald suggest an itinerary that includes one, two, or all three of the Chinese metropolitan triumvirate: Beijing , Xi’an, and Shanghai. Go for the Forbidden City and the Great Wall in the capital, see the iconic Terracotta Warriors in Xi’an, and head to the Bund for the skyscraper-laden cosmopolitan side of China (where you can stay at the Peninsula Shanghai , an editor-favorite hotel featured on the Condé Nast Traveler Gold List for 2024 ).

Matt Ortile

Siobhan Reid

Kinza Shenn

Lauren Burvill

If you’re keen to get a little bit of all three—including the Sichuan city of Chengdu—Heald recommends the Classic China tour offered by Remote Lands that highlights some of the country’s most significant historical and cultural sites. (Also: pandas.) Speaking of nature, don’t be afraid to venture out of the cities, if time permits. For getting off the beaten path, Zhang recommends the mountainous province of Yunnan, while Heald mentions that travelers seeking spiritual experiences are going to Tibet (which requires another entry permit).

What else should Americans know before traveling to China?

It’s important to remember that the Great Firewall of China is very real: Websites like Google (including Gmail), YouTube, Facebook, and others are blocked in the country, Heald says, “especially if they touch on sensitive subjects.” She recommends downloading a VPN (virtual private network) to all of your devices before entering China, which allows you to freely use the Internet as usual. “If you do not wish to get a VPN, then plan accordingly and notify any concerned parties that you may be out of touch for a few days,” she says.

Still, China is changing at a rapid pace, Zhang notes. “Some of our recent travelers have described it as stepping into the future .” In the main cities, taxi cars are mostly electric. Sustainability is taking a leading role in development, and high-speed trains connect the entire country, with new rail lines opening regularly. Digital payments have swept every corner of the nation—“everybody from luxury stores to street food carts has a QR code”—and almost no one carries cash or credit cards. Zhang says, “For those who have visited China before, it has changed. And for those who have not visited before, you’re in for something wholly unexpected indeed.”

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A Little About China Inhabitants

One of the first land to be trodden down by a human foot is China and also of those that were soon the cradle of a developed culture.

From those times of incipient social organization to the present day several millennia have passed, many things have changed, including the physical aspect of the country.  Generations of Chinese have changed. New philosophical ideas have surpassed previous ones. Powerful emperors have dethroned their predecessors. But as something unrepeatable, the Chinese people have remained unalterably faithful to an idea of ​​life that goes beyond historical and philosophical concepts.

Like a fatality or a design, it is this idea of ​​fidelity to the country that has led them to remain to cling to their territory, overcoming wars, ruthless rulers and natural disasters. Locked in themselves like a turtle when it takes refuge in its shell they have waited for better times to be reborn with renewed strength and an unstoppable impulse.

Precisely the idea that has marked them has always been difficult to interpret from the point of view of the logic that the Westerners use . Perhaps the mystery and fascination that we feel emanate from China lie in the conceptual differences that separate our cultures.

Why China is a Center of Attraction For Travelers and Tourism Companies?

The first factor that affects to turn China into a pole of attraction for tourism is the vastness of the territory, about twenty times the land of Germany, which allows treasuring a great landscape and climatic diversity. Another element that invites to Discover China Tourism is that of having lived closed in itself during centuries, when it was the most refined and inventive civilization of the planet, leaving a rich cultural and historical heritage.

As the land of China has a strong unfolded history and the land is full of historic places; tourism itself flourished here once the world started to know a little about China and its people. On the other hand, the prospered culture and modern facilities in China boosted the tourism platforms to work energetically. 

The inducement for China Tourism is countless, ranging from places as outstanding for their originality as the Great Wall or the Forbidden City to other attractions such as the Silk Road. 

In any corner of China, you will find places whose name in itself evokes mystery, exoticism or a deep historical burden. Just by naming Tibet, Shanghai , Gobi, Yangtze or Yellow River , opens a fascinating world in the subconscious, stored in the mind since the time of our youth readings.

Another appealing factor of which bought China tourism into the limelight is the commercial mindset of its governing bodies. In the past few decades, China became a hub of commercial and trade activities. From the production of small household items to mega machines and robots, China produces and export everything to the rest of the world. As the companies reach China for commercial purposes, the common people came to know that the land of China is full of potential.

Facts For Tourism in China 

China also imports a lot of goods from the world`s popular brands. So the shopping experience in China has its own new level. From popular brands to locally made products, everything is easily available in China. This quality of China makes it a wow place to the  traveler for shopping , and tourism both the purposes.

The modern day lifestyle and facilities also helped the local operators to spend their tourism businesses and later on the international tourism platforms also added China to the top business and holiday destination . Spas, beauty salons, fashion services, pubs, bars, casinos, everything you expect from big cities like New York or London is present here in China too.

The easy accessibility of transportation in China also allows travelers and tourism companies to design travel packages including multiple cities at a time. Most tourism companies add 5 to 8 cities in a ten days plan at very minimum prices. The travel cost cut down as they China train service and China local bus service do not charge. So a multiple city plan is not only cost efficient but ten times more enjoying as compared to tourism plans in any other country.

China is also known for various art forms including Martial art. Some of the art forms of China are popular around the world but not taught in other countries. The local art of China is unique, inbound marvelous and something to die for.

China food variations and serving styles are another reason for tourism popularity. Around the globe, China tourism is known as food trips and a chance to enjoy various cuisines not only from China but also from other parts of the world.

A Great Chance To Meet Various China Tribes and Their Cultures

The province of Yunnan has hardly any notable monuments, its geography is rugged, transport is difficult and slow and the hotel structure is Spartan. But the treasure the particular province of China hides is extraordinary and well worth a trip. There are 23 different ethnic minorities divided between jungles and mountains, each of which maintains its language, manner of dress and traditions.

​Discover China suggests focusing on three areas: Lijiang, Dali, and Jinghong. Lijiang is a village of serene beauty, located at the foot of the Tibetan mountain ranges and which has deserved the honor of entering the UNESCO World Heritage .

This is where the Naxi minority lives, which maintains a matriarchal social structure. The population of Dali is located on the shores of Lake Erhai, it is the main center of the Bai ethnic group. This social group survives thanks to fishing, which continues to practice with ancient arts, including that which uses cormorants.

Jinghong is the capital of the prefecture Xishuangbanna, located on the banks of the Lancang River (Mekong). Dai is the inhabitants of the region, divided into several subgroups. One of the curiosities of the ethnic group is the hats that women use.

In China, there are five sacred mountains  each of which is a place of worship and pilgrimage for Buddhists and Taoists. It is curious, but the tourist offer forgets these mountains, perhaps because they are difficult to access and force the visitor an enormous physical effort. A unique experience in China Tourism is to join the Chinese groups that flock to these places and with patience go ascending the thousands of steps carved in the rock of the mountains.

Each mountain represents one of the four cardinal points (the central point is the fifth point). They are located in exceptionally beautiful landscapes. Many temples are scattered on the slopes and everywhere we find religious and philosophical symbolism. The five mountains are: Taishan, represents the east; Huashan is the west; Hengshan (Shanxi province) is the northern point; Hengshan (province Hunan) as the south cardinal point and Zhongshan the center.

These mountains are not only visited for their religious value but also for their tremendous beauty. People often that China is among the most naturally blessed countries and these mountain ranges are one of these blessings. China people have worked to keep the cultural and religious values of these places alive.

In Lhasa, the capital of Tibet, are some of the most impressive religious buildings that Lamaist Buddhism has built. These places are always full of pilgrims and tourists. To contemplate them from a solitary location there is a possibility that requires a little effort. It is a matter of climbing up the hill of Medicine (easily recognizable by a large antenna at its top).

The ascent is short but hard since the lack of oxygen makes the walker suffer (you are almost 4000 meters high). On the way up you will pass through the remains of the old medicine academy (hence the name of the hill), which was destroyed during the Cultural Revolution. Once you reach the top you will enjoy the best view of the Potala Palace and the rest of the city. In fact, from here it is from where better photos have been taken of the great palace. Because of its orientation, the best time to climb to the summit is at dusk.

Top Scenic Attractions of China

Where people find unlimited spots to explore culture and history, the land also has dozens of scenic areas. The beauty of the region is extraordinary and the list of naturally beautiful areas is very long. Hunan province is on the top list of all travelers who wish to spend time at lush green mountains.

Huanglong Pools are located in the northwest part of Sichuan, near Chengdu city in China. These natural pools are popular for their magnificence and colorful looks. The water and the surroundings are like a watercolor painting by a fine artist.

Detian Falls often known as Ban Gioc Dutchmen falls is an international border between Vietnam and China. Just like ordinary borders between countries it doesn’t have army forts. In fact, it is a very beautiful waterfall on the Quây Sơn River. The natural folds of the mountain and lush green surrounding add a splendid beauty to this spot and a new life to the land of China.

Tianzi Mountains are one of their very own kinds. The site is not only exceptional for China people but also for the traveler who has visited a lot many countries in the world. They are not typical horizontal peaks but huge vertical posts that look like natural pillars holding the sky. The top view of their mountains is very impressive and inimitable. During foggy weather, it presents a very mysterious look, something standing high either to support the sky or to hold the land in its place. It is one of the most loved tourist spots in China .

Qingdao Lake is located in Zhejiang province, China. It is a human-made freshwater lake with multiple mini islands. The cruise trip of this lake is a very soothing activity to refresh your mind and soul. It is also known as Thousand Islands Lake of  Chun'an County. The tourism companies especially add this particular site in their packages because of its unmatched beauty.

Red Beach at Dawa County, Panjin is the world’s biggest wetland as well as the world’s biggest reed marsh. As clear from its name it is red in color and looks very stunning. The view is not only unique but very mesmerizing too. The Suaeda salsa plants which belong to the Chenopodiaceae family have given the lake a very beautiful red hue. China has a lot more of such kind of places where nature promises its glory in a way that human becomes speechless.

The whole Libo County in China is magical and very very beautiful. The natural forest, crystal clear water streams, dancing lakes, mysterious caves, and a fantastic waterfall –there is a lot more to see here. Everything looks like a piece of heaven and once a traveler visits this place they never forget the grandeur of it.

Yangtze River stretches from a glacier on the border of Tibet to Shanghai. It is Asia`s longest river that flows entirely within one country. The drop-shaped look of the river is very attractive and the cherry on the top, the mini cruise takes travelers to from one end to another. China tourism plans are incomplete without the Yangtze River.

The Abandoned village at Goqui Island is another totally unique place to  visit in China . It is a small abandoned village of fishermen where all the structures are covered with lush green small plants. It looks like the whole island is wrapped in a green blanket.

As mentioned earlier the list of scenic places is very very long. Travelers can also add Canola Flower Fields, Yuanyang Rice Terraces, Jiu Zhai Gou Valley, Dushanzi Grand Canyon, Crescent lake of Dunhuang, Qiongkushitai Village, Li River, The Great Wall of China and Yangshuo to their tour program. You call these places wonders of nature or mini-paradises on earth. As the China tourism industry is expanding day by day, a lot more picturesque spots are now coming to the list of travelers.

China Tourism Statistics (2019)

China Tourism data is gathered from reliable resources. 

*CNY (Chinese Yen)

let's have some questions related to tourism in China which most people search for. We have answered the most demanding questions in this article.

When Did China Allowed Tourism?

Tourism in China is an important industry. The amount of tourism has critically extended over the last few decades since the beginning of reform and opening. The appearance of a newly rich middle class and an easing of restrictions on movement by the Chinese authorities are both increasing the tourism of China. China has become one of the world's most-watched and hottest inbound and outbound tourist markets. According to Xinhuanet, the world is on the tip of a continuous flourishing of Chinese tourism.

Amid 1949 and 1974, the People's Republic was shut to all but particular foreign visitors. In the late 1970s, when Deng Xiaoping planned to encourage tourism dynamically as a resource of earning foreign exchange, China started to progress in its tourist industry.

How is Tourism in China?

China tourism has industrialized speedily in the past few decades, since the open policy had been applied in 1978. The magnificent historic architectures, the impressive sceneries, the welcoming people of China, all of these factors have made the tourism industry in China thrive in the past few decades. The development of a newly rich middle class and since there has been an ease on the restrictions by the Chinese authorities are both helping in increasing the travel industry in China. China has become one of the world's most visited and latest outbound tourist markets. There are 1349 intercontinental travel agencies which exist in China , and 248 of them are in Beijing, Shanghai, Tianjin and Chongqing-the four municipalities. The local and international passage also has greatly improved that it is now very easy for tourists to travel to China .

How many tourists visited China in 2018?

In the year of 2018, China’s arrival of the inbound tourists reached 141.2 million with an increase of 1.2% over the same period as compared to last year. The overnight tourists’ number was 62.9 million, which increased by 3.6% as compared to the year 2017.  

The top 10 china’s outbound tourism source cities in the year 2018 were Shanghai , Beijing , Guangzhou , Chengdu , Chongqing, Nanjing , Kunming, Wuhan , Xi’an and Hangzhou .

In 2018, 82% percent of the travelers of China guide’s visited Beijing during their trip to China. This is logical, as Beijing is generally thought out to be the main gateway to China, both geographically and traditionally, and is the home of the two of the most famous and well-known attractions that China has to offer. The forbidden city and The great wall of China. 

Being the financial capital of the country and another important country, Shanghai attracted 31% of the China guide’s travelers. Another famous destination was the ancient city of Xi'an, site of the world-famous Terracotta Army, which 27% of the travelers visited in 2018.

Guilin/Yangshuo, Hangzhou, Suzhou, Chengdu, and Zhangjiajie made up the second rank of popular destinations among foreign travelers to China. The Guilin /Yangshuo area is mostly renowned for its gorgeous natural landscape and scenery.

Is China a good tourist destination?

China is enormous . And it has diverse landscapes and cultures. CHINA is set to become the world's biggest travel destination by 2016 as it boosts travel controls and invests in a commercial airline, railways and infrastructure. The United Nations World Tourism Organization forecasts China will surpass France and the United States on its list of the destinations which obtain the most tourists every year. France had nearly 79 million arrivals of tourists in 2010, the US had nearly 61 million and China had nearly 56 million. But China is set to rise the ranks as explorers flight to historic sites such as the Great Wall of China and explore its varied culture and striking cooking offerings. Australian travel companies are being required to upsurge the amount of tours they offer to provide to the rising demand.

How much money does China get from tourism?

China’s tourism industry is booming. CHINA is prospering since it has invested in its roads and railways. Since China has opened its gateways to foreign travelers It has gained massive popularity. Since 2012, tourists from China have been the world's top financier in global tourism, leading global outbound travel. In 2016, the country accounted for 21% of the world's international tourism spending, or $261 billion. According to previous records China was the fourth most visited country in the world. But now it is all set to become the second most visited country in the world. 

In 2017, tourism contributed about CNY 8.77 trillion (USD 1.35 trillion), 11.04% of the GDP, and contributed direct and indirect employment of up to 28.25 million people. There were 139.48 million inbound trips and five billion domestic trips

How many tourists visit China annually?

As China’s tourism industry prospers, the country is dignified to become the world’s second largest travel and tourism economy after the United States by 2015. According to Xinhuanet, the world is on the tip of a constant Chinese tourism boom. As of 2015, China is the fourth most visited country in the world, after France, the United States, and Spain, with 56.9 million international tourists per year. Tourist Arrivals in China increased to 3054 Tens of Thousands in 2018 from 2917 Tens of Thousands in 2017 . Tourist Arrivals in China averaged 1198.26 Tens of Thousands from 1978 until 2018, reaching an all-time high of 3054 Tens of Thousands in 2018 and a record low of 22.96 Tens of Thousands in 1978.

What places are appealing in terms of tourists activities in China?

The number one reason beyond any doubt to visit China in Beijing . The heart of China. Both geologically and culturally. 

BEIJING, being the heart of China is one of the main attractionS of China. As:

• The great wall of China is the world's longest wall and greatest ancient architecture. Mutianyu is the most favorite section of foreigners.  
• The Forbidden City is China's best-preserved imperial palace and the world’s largest. It is the most historic and has the best archeological sites.  
• The Summer Palace is a lavish majestic garden, where the royals relaxed in the warmer months.  
• The Temple of Heaven was where emperors prayed for good crops. Now locals do morning exercises there.

XI’AN (A window of China's ancient civilization)

The second most famous of China's ancient capitals, Xi'an , was the first capital of a united China in 221 BC, and capital for much of the next era. Xi'an is gifted with a great number of valuable remnants and ancient sites.

The main attractions of Xi’an are:

The Terracotta Army is part of the world's largest imperial tomb complex, which dates back to 206 BC.

The Ancient City Wall is the world’s largest city fortification from the 14th century. Walk or cycle the 22-km (14-mile) loop.

Big Wild Goose Pagoda is the library and most prominent building of one of the oldest Buddhist temples in China.

The Muslim Quarter is a must-visit if you’d like to try some local snacks and experience China’s Muslim culture.

SHANGHAI (China’s largest city) 

Being the richest country and the largest country, Shanghai is one of the most leading economic and business cities, Shanghai is also number one in its modernity by its ambitious skyline. The best attractions in Shanghai are:

  The Bund is a worthy walk by day or night. See the expatriate architecture one side and overwhelming skyline the other.

 Yu Garden is a breath-taking traditional Chinese garden, in sharp contrast to the busy city surrounding it.

  Zhujiajiao Water Town is the best of the delightful historic canal towns in Shanghai.

Shanghai Tower, the tallest building in China and the second worldwide, offers a great view of the future of Shanghai and China. 

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Xi stresses improving modern tourism systems, building strong tourism sector

BEIJING, May 17 (Xinhua) -- Chinese President Xi Jinping has stressed efforts to improve modern tourism systems and accelerate the building of China into a country strong in tourism.

Xi, also general secretary of the Communist Party of China (CPC) Central Committee and chairman of the Central Military Commission, made the remarks in an instruction on the work related to the tourism sector.

In his instruction, Xi said China has fostered the biggest domestic tourism market in the world and has become the largest source of international tourists and a top destination.

China's tourism sector has increasingly grown into an emerging and strategic pillar industry which enhances people's wellbeing and sense of happiness, Xi said, stressing that China has successfully blazed a path of tourism development with distinct characteristics.

Xi said tourism development faces both new opportunities and challenges on the new journey of the new era.

Xi called for adopting a holistic approach to government and market, supply and demand, protection and development, domestic and international markets, as well as development and security.

He stressed the importance of developing the tourism sector to further promote economic development, showcase China's image, and enhance exchanges between civilizations.

All regions and departments should promote the high-quality development of the tourism industry with concrete actions and ensure its steady and sustainable growth, Xi said.

A national meeting on the development of the tourism sector was held on Friday in Beijing. At the meeting, Li Shulei, a member of the Political Bureau of the CPC Central Committee and head of the Publicity Department of the CPC Central Committee, conveyed Xi's important instruction, and delivered a speech.

Urging efforts to study and implement Xi's instruction and important remarks on the development of the tourism sector, Li called for protecting cultural heritage and ecological resources, enhancing the level of supply and quality of services, and deepening international tourism exchanges and cooperation.

A national meeting on the development of the tourism sector is held in Beijing, capital of China, May 17, 2024. At the meeting, Li Shulei, a member of the Political Bureau of the Communist Party of China (CPC) Central Committee and head of the Publicity Department of the CPC Central Committee, conveyed Xi Jinping's important instruction, and delivered a speech. Chinese State Councilor Shen Yiqin presided over the meeting and gave concluding remarks. (Xinhua/Chen Bin)

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• Across China: Pyramidal landscapes in China's Guizhou become new tourist magnet

GUIYANG, May 18 (Xinhua) -- Tourists seeking pyramid-like views now have an alternative to Egypt's deserts in the natural formations of southwest China's Guizhou Province.

The pyramidal mountains in Anlong County have become a popular attraction among tourists from across China and around the globe in recent months.

During the May Day holiday in early May, Nemanja Bauk from Serbia, visited Anlong for the first time specifically to enjoy the scenic beauty. "What I can say about this place is that it's very beautiful. It has beautiful views, and people are so polite. I hope I can come here next time," Bauk said.

In March, an aerial photography enthusiast Su Zhengqiang took a video of the pyramidal mountains in the suburbs of Anlong and posted it on China's video-sharing platform Douyin.

Shortly after the video, capturing the mountains in the beautiful sunset light, was posted, it garnered over 4 million views and more than 1,000 comments. Many viewers contacted Su, inquiring about the specific location and expressing a desire to visit.

After a thorough investigation, local authorities identified a total of 15 such pyramidal spots which are just 2 kilometers away from the county seat.

With the natural wonder gaining online popularity, the local tourism department joined hands with several other departments to conduct patrols of the mountains to identify the best viewing spots.

Chen Qianpeng, director of the county's tourist service center, said that Anlong promptly swung into action to upgrade the infrastructure, building viewing platforms, parking lots and service centers to meet tourists' needs.

During the five-day May Day holiday, the new scenic attraction received a total of 61,000 visitors, most hailing from outside Guizhou, some as far as Beijing and Shanghai.

"I found the videos amazing and decided to visit this place," said He Jifeng, who hails from the provincial capital of Guiyang.

"The pyramids in Egypt were artificially built, allowing visitors to experience the history and civilization, while the 'pyramids' in Anlong reflect the unique charm of China's karst landscapes," Chen added.

According to Zhou Qiuwen, a professor at Guizhou Normal University, the pyramidal landscapes demonstrate a typical karst terrain, which started its geological evolution more than 200 million years ago when the county was still a shallow sea.

Minerals dissolved under the water and recrystallized to form dolomite, the main components of the pyramidal mountains, Zhou explained.

Due to periodic changes in climate, geological structure and other environmental factors, the rocks were piled up and abruptly interrupted from stacking, creating the appearance of artificial heaps, Zhou said.

As the only province without plains in China, Guizhou is home to numerous mountains and hills, where nature has created many wonders.

Mount Fanjingshan in Tongren City, a world natural heritage site, is the main peak of the Wuling mountain range. The vertical height difference of the mountain is more than 2,000 meters, and the continuous mountains and steep canyons form a magnificent scene. Tourists could appreciate views of four seasons just by taking a cable car trip to the mountain top.

In April, a team of nearly 50 French martial arts enthusiasts visited Mount Fanjingshan and practiced Chinese Qigong and Tai Chi during the trip. Yves Perrin, 62, was captivated by the pictures of Mount Fanjingshan and other scenic views in Guizhou, prompting him to join the team and return to China after his first visit in 2015. It was a peaceful and powerful trip to stay with nature, Perrin said.

Guizhou never lacks stunning mountain vistas. The "double breasts" mountains in Zhenfeng County, the "jade cabbage" mountain in Daozhen County, the "Buddha light" rock in Chishui, and the "mushroom" rock in Mount Fanjingshan, have also drawn tourists from afar. Enditem

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What to Know About the Summit Between Putin and Xi in China

China’s backing will be crucial to President Vladimir V. Putin as he intensifies his offensive in Ukraine. But his host, Xi Jinping, has other competing priorities.

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By David Pierson

When China’s top leader, Xi Jinping, hosts President Vladimir V. Putin of Russia this week, the two leaders presented a united front. But they have different agendas.

Mr. Putin is trying to escalate his war in Ukraine before Ukrainian forces can receive a replenishment of arms from the United States, and probably wants to know he can rely on China. Mr. Xi is keen to exploit Russia’s acute wartime needs to secure preferential access to Russian resources and markets, but he is also under pressure to avoid further alienating the West over his support for the Kremlin.

Those priorities were the backdrop of Mr. Putin’s two-day state visit, which began in Beijing on Thursday , and included a trip to the northeastern city of Harbin, where a China-Russia trade fair was being held.

Mr. Putin likely sought more help from Beijing, which has provided a lifeline to the Kremlin since Western sanctions were imposed on Russia for its invasion of Ukraine more than two years ago. China purchases huge quantities of Russian oil and sold technologies that helped Moscow withstand its economic isolation and sustain its war machine.

Mr. Xi considers Russia an important ally in China’s rivalry with the United States, but if helps Russia too much, he risks alienating Europe, a key trading partner, just as China is relying on exports to revive its sluggish economy.

Here is what to know about the summit.

A Personal Relationship and a Shared Vision

The visit is Mr. Putin’s first foreign trip since winning his fifth presidential election in March. Mr. Xi showed the same respect to Mr. Putin when he made Russia his first foreign trip after securing his norm-shattering third term as China’s president in March 2023.

Mr. Xi has met with Mr. Putin over 40 times, including virtually, which is more than any other leader. The two men have cast their relationship as deeply personal by exchanging birthday greetings and referring to each other as “old” and “dear” friends.

In Mr. Putin, Mr. Xi sees a like-minded autocratic leader who blames the United States for holding back his country’s rise. The two leaders declared a “no limits” partnership weeks before Russia’s invasion of Ukraine, to push back against what they consider American hegemony.

Mr. Xi and Mr. Putin also view themselves as architects of a new world order free of U.S. interference. The two leaders have promoted multilateral groupings of developing countries like the Shanghai Cooperation Organization and BRICS, so named because it includes Brazil, Russia, India, China and South Africa, as a way to counterbalance the West.

Mr. Xi and Mr. Putin projected strength and solidarity during their summit, demonstrating that there is an alternative to the U.S.-led global system.

“Russia-China relations have reached an all-time high, and even in the face of severe international situations, relations between the two countries continue to strengthen,” Mr. Putin said in an interview with Chinese state media published on Wednesday.

What Putin Wants

China has vowed not to provide lethal weapons to Russia, but the United States and Western analysts say China has been helping Russia with satellite intelligence and fighter jet parts as well as supplying components with both civilian and military uses, such as microchips, machine tools, optical devices, electronic sensors and telecommunications gear.

Mr. Putin most likely wants any such supply of parts and equipment to continue, to help sustain his military’s advances as he intensifies the war effort.

Russian forces opened a new line of attack in recent days near Kharkiv, Ukraine’s second-largest city. Ukraine’s forces are stretched thin and running short on weapons, but billions of dollars’ worth of arms from the United States are expected to trickle in soon.

Mr. Putin also likely sought more trade and business deals and traveled with a large delegation. Included were five deputy prime ministers, and the heads of Rosatom, Russia’s nuclear power company, and Roscosmos, Russia’s space agency. Sergey V. Lavrov, the foreign minister was also there, as was Maksim Reshetnikov, the economy minister, and Andrei R. Belousov, an economist who was named the new defense minister this week.

“The people involved reflect the priorities of both sides,” said Elizabeth Wishnick, a senior research scientist at the Center for Naval Analyses in Virginia who studies Chinese foreign policy.

Mr. Belousov has experience working with China, having previously been co-chairman of the Intergovernmental Russian-Chinese Commission on Investment Cooperation, which was founded in 2014 to promote more trade between the two countries.

Among the deputy prime ministers traveling with Mr. Putin was Alexander Novak, the man in charge of Russian oil and gas, including the development of the Power of Siberia 2 natural gas pipeline. Mr. Putin has long sought to cement an agreement on the project, which would redirect Russian gas supplies that had gone to Europe toward China instead.

It is unclear whether Mr. Xi is interested in the pipeline. Analysts say the Chinese leader could be reluctant because it would travel through a third country, Mongolia, and that it could expose China to potential secondary sanctions and leave it even more reliant on Russia for energy.

Mr. Putin did not announce any progress on the pipeline at the end of his trip.

“I am not prepared to discuss any technical details, but the interest of both sides in realizing these projects has been confirmed,” Mr. Putin told reporters shortly before departing for Russia, referring to Power of Siberia 2.

Xi’s Strategic Straddle

Mr. Xi has tried to align with Russia and steady ties with the West at the same time to help his ailing economy, an approach that some call a strategic straddle.

China casts itself as neutral on the war in Ukraine and as a proponent of peace. It has offered a vague, 12-point plan for a political settlement of the war and sent an envoy to conduct shuttle diplomacy in Europe.

Western countries have dismissed China’s efforts because they do not call for a withdrawal of Russian troops from Ukraine. China also sides with Russia by blaming the expansion of the North Atlantic Treaty Organization for creating the tensions that led to Moscow’s invasion.

Mr. Xi’s refusal to condemn the Kremlin’s war has ultimately worsened China’s relations with the West, and it has led to Europe’s growing alignment with the United States on security issues. This makes China’s efforts to head off a trade war with the European Union — over exports of Chinese electric vehicles and market access for European companies — harder for Mr. Xi.

Tensions are also rising with the United States, testing a tentative détente struck by President Biden and Mr. Xi in November. The Biden administration on Tuesday announced a sharp increase in tariffs on an array of Chinese imports, including electric vehicles, solar cells, semiconductors and advanced batteries.

During a visit to Beijing last month, Secretary of State Antony J. Blinken warned that the United States would blacklist Chinese banks aiding Russia’s war effort. Russian media reported earlier in the year that Chinese financial institutions had already begun scaling back transactions with Russian firms over concerns about secondary sanctions. Analysts say the change most likely contributed to the drop in year-on-year trade between Russia and China in March, the first such decline since January 2021, according to Chinese customs data.

Anatoly Kurmanaev contributed reporting.

David Pierson covers Chinese foreign policy and China’s economic and cultural engagement with the world. He has been a journalist for more than two decades. More about David Pierson

Our Coverage of the War in Ukraine

News and Analysis

The Chinese leader Xi Jinping’s talks with President Vladimir Putin of Russia were a show of solidarity  between two autocrats battling Western pressure.

Ukraine asked the Biden administration to provide more intelligence  on the position of Russian forces and military targets inside Russia.

NATO is inching closer to sending troops into Ukraine to train Ukrainian forces . The move could draw the United States and Europe more directly into the war.

Putin’s Victory Narrative: The Russian leader’s message to his country appears to be taking hold : that Russia is fighting against the whole Western world — and winning.

A Boxing Win Offers Hope: The Ukrainian boxer Oleksandr Usyk became the world’s undisputed heavyweight champion, a victory that has lifted morale  in a country struggling to contain Russian advances.

Frozen Russian Assets: As much as $300 billion in frozen Russian assets is piling up profits and interest income by the day. Now, Ukraine’s allies are considering how to use those gains to aid Kyiv .

How We Verify Our Reporting

Our team of visual journalists analyzes satellite images, photographs , videos and radio transmissions  to independently confirm troop movements and other details.

We monitor and authenticate reports on social media, corroborating these with eyewitness accounts and interviews. Read more about our reporting efforts .

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US regulators reconsider capital hike for big banks, WSJ reports

The Federal Reserve and two other U.S. regulators are moving toward a new plan that would significantly reduce a nearly 20% mandated increase in capital for the country's biggest banks following lobbying efforts by industry CEOs like JPMorgan Chase's Jamie Dimon, the Wall Street Journal reported on Sunday.

European private equity group EQT is in advanced discussions to buy Dublin-based video game services company Keywords Studios for 2.2 billion pounds ($2.79 billion), the companies said in a statement.

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Visa-Free Access to China

Great news for our esteemed customers from France, Germany, Italy, the Netherlands, Spain, Austria, Belgium, Hungary, Ireland, Luxembourg, Switzerland, and Malaysia! You can enjoy China's beautiful culture and scenery visa-free for 15 days until December 31st, 2025. No extended waiting, less hassle, and more time for planning your perfect China adventure.

And for our fortunate travelers from Singapore—you can relish visa-free access to China for up to 30 days, indefinitely!

Seeking a Longer Stay or Arriving from Other Countries? Try China Highlights' Port Visa Service

If your home country isn't listed above or if you aim to discover China for more than two weeks, no worries — we offer our Port Visa Service! Once your tour booking is confirmed with us, we can arrange your visa for just US$50 (valid until June 30th, 2024). Forget the stress of embassy visits and visa interviews.

Start booking your dream Chinese vacation with us .

China, with its long history and rich geography, may be on your bucket list. It is also the top place to explore Far-Eastern elements and culture.

Below are seven easy steps for planning a first China tour using our first-hand knowledge, being based in China, and our experience creating over 100,000 custom-made China tours, the majority of which were for families and couples.

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1. choose where to go, 2. decide how many days to stay, 3. consider when to travel to china, 4. consider your budget.

• 5. Take a Private Tour

6. Check Out Visa Policy

7. getting to/around china.

With our knowledge of China and feedback from our customers, we suggest you visit Beijing, Xi'an, and Shanghai for your first trip, extending it to Guilin and/or Chengdu if you have the time.

1) Beijing — Explore China's Imperial Past

As an imperial and modern capital of China, Beijing is a must-see, because it is home to many of the finest icons of China's medieval and recent past. It is also China's top gateway city .

The Great Wall of China and the Forbidden City are both must-see attractions, especially if you are interested in China's architectural marvels and dynastic history.

For a special experience and some private time, we can arrange a less-crowded sunset visit to the Great Wall with a romantic picnic for you.

If you are interested in Beijing's local lifestyle, a locally-guided walk through Beijing's hutongs with your children or husband/wife is highly recommended.

If you want to try some new things with kids, we recommend a family morning tai chi session , a local home visit, trying Chinese calligraphy, and playing with a Chinese yo-yo.

2) Shanghai — Explore Its Unique Blend of Old and New

If you want an intuitive sense of how China's recent past and present meet and collide, Shanghai is the place to go.

Hop on a ferry to cross the Huangpu River . You will see the historical architecture on the Bund as well as the modern skyscrapers opposite, giving you a distinctive contrast between modern life and the post-imperial past.

We have specially designed an in-depth Bund culture discovery walking tour for those who want to learn more interesting stories about the Bund and old Shanghai. See our 2-Day Shanghai Essence Tour itinerary.

If your schedule allows, extend your tour to Hangzhou or Suzhou to see water towns and classical Chinese gardens.

3) Xi'an — Discover China's Ancient Civilization

Xi'an is an excellent and interesting place to discover where the nation of China really began. China's first emperor, Qin Shi Huang, established the first capital of a united China there.

The Terracotta Warriors are definitely a must-see. We offer a more interesting and in-depth experience to learn more about the Terracotta Warriors: make a mini clay warrior with local artisans and visit their disappearing cave dwellings.

For couples and families, a hanfu costume experience in an ancient academy could be a highlight. A bike ride on the 600-year-old city wall is also great to do with kids.

All our tours can be adjusted based on your needs. Just contact us .

4) Guilin — A Relaxing Escape with Picturesque Scenery and Minority Culture

First-timers love Guilin for its beautiful landscapes and relaxing places to escape from the cities — it is a true masterpiece of classic rural China .

A Li River cruise is the best way to enjoy karst peaks combined sublimely with the Li River .

Yangshuo and Longsheng, two counties next to the city of Guilin, offer most of Guilin's top highlights.

Yangshuo is a place where children can put down their phones and iPads and still be well entertained… by cycling around the idyllic countryside and even experiencing the life and work of a Chinese farmer.

Yangshuo also offers a natural romantic atmosphere for couples. A romantic riverside candlelit dinner set in a mountain retreat garden could be a great way to celebrate your 20th, 30th, 40th, etc. anniversary. Contact us to design a special time for you.

If you are interested in minority culture , the Longji Rice Terraces in Longsheng are really a highlight — both for enjoying the magnificent tiered fields and for experiencing the world of the Zhuang and Yao minorities.

• 5-Day Dynamic Guilin and Yangshuo Tour — Best for Summer Vacations
• 11-Day Family Happiness — Beijing–Xi'an–Guilin/Yangshuo–Shanghai

5) Chengdu — Have a Close Encounter with Pandas

Chengdu's giant pandas are for many the icing on the cake, the finishing touch to a China must-do list.

An even more special experience would be to have a close encounter with pandas by taking part in our giant panda volunteer program — cleaning the glass of their enclosures, making panda food, watching a panda eat it, and more.

Chengdu is also famous for delicious Sichuan food like kung pao chicken and spicy hotpot. A food hunting tour is the best way to taste the delicious specialties of Chengdu.

If you are interested in cooking, you can try cooking the most authentic Sichuan cuisine with a local chef.

After a long journey to get to China, you probably won't want to just scratch the surface of China and just take snapshots with the landmark attractions.

We suggest you take at least a week for your first trip to see a spectrum of the highlights in the top three cities: Beijing (3–4 days), Xi'an (2 days), and Shanghai (1–2 days). See our 8-Day Beijing–Xi'an–Shanghai Tour for inspiration.

To discover more of China, like charming Guilin and lovely Chengdu pandas, you would need a few more days. See our 11-Day Classic Wonders tour of Beijing, Xi'an, Guilin/Yangshuo, and Shanghai. See How Long to Spend in China: Itineraries from 1 Week to 1 Month

Tibet is also open again for international visitors now [March 2023]. If you want to visit this pure land, you may need 3 to 5 more days. See our 2-Week Private Tour of Beijing, Xi'an, Lhasa, and Shanghai .

All our tours can be adjusted based on your interests, travel time, group size, and other needs. Just contact us .

Or get ideas from our:

• How to Spend 10 Days in China (5 Best Options & Costs)
• 2 Weeks in China: 3 Top Itinerary Ideas for Couples and Families
• How to Spend 3 Weeks in China (Best 3 Options & Costs)

China's cultural and historical attractions are good for a visit all year round. Things to do in Beijing, Xi'an, and Shanghai are seldom affected by the seasons.

Spring (April–May) and autumn (September–October) are generally the most comfortable and recommended times for a China tour. They are neither too hot nor too cold, but fall is generally drier and warmer than spring.

A more ideal travel time for you could be March and early April or September when there are smaller crowds, favorable prices, and still good weather.

China is a good summer holiday destination too. There are not many rainy days in summer. It rarely rains continuously for a whole day, with rain coming in less and less frequent downpours as the summer draws on.

It can get a little hot in summer, but air conditioning and expert arrangements would help you avoid the heat as much as possible.

You can find more detailed tips on Best Times to Travel to China .

Traveling in China is not very expensive. The biggest cost could be international airfares. The cost of airfares from the US or Europe to China varies a lot depending on when you fly and which airline you use, from around US$1,200 to US$3,000 for an economy round trip.

The peak tourist times in China fall on the first weeks of May and October (China's two golden weeks), the summer holidays, and the Christmas and New Year holidays.

The biggest price difference between the off and peak seasons is in the price of hotels and airfares. Prices in peak season can go up by 50 to 100%.

For a private tour, the average cost per day is about US$220–350 per person, including flights/trains within China, 4- or 5-star hotels, lunches, attractions, guides, and private transport.

If you travel in the peak season, book at least 2 or 3 months in advance. When booking with us, you'll receive a 100% refund of any payments made to China Highlights if you cancel up to three weeks before departure ( more details here⇒ ).

5. We Believe Private and Tailor-Made Is Best

A private tour is recommended for your first trip to China.

If you don't want to visit the Great Wall of China with a coach-load of 40 people and perhaps only have 20 minutes on the wall and so on, a private and tailor-made tour is definitely the better choice.

With our private tours, you would have much more personal choice in how your tour goes. You could have more hand-picked and interactive experiences, like walking on the "wild" untouched Great Wall or visiting a local family with your own local guide.

With private guiding and transport, we would maximize your time. You could focus on the sightseeing you want to do, skipping what's not of interest and the long queues in the most crowded attractions.

Just contact us if you would like a tailor-made private trip to China. We also offer economical, but still high-class and uncrowded, small group tours.

Discover real reviews of Highlights Travel Family 's best-rated service across trusted platforms.

Visitors from most countries need to apply for a tourist visa (L visa) to visit China. We recommended that you apply for the visa one or two months before the intended travel date.

When booking with us, we would provide the invitation letter that you would need for a tourist visa application.

If you do not have a Chinese visa, you could use the 144-hour visa-free-transit policy to visit China.

From December 1st, 2023 to November 30th, 2024, travelers from France, Germany, Italy, Netherlands, Spain, and Malaysia can enjoy a 15-day visa-free entry to China for tourism, business, and visiting friends and relatives in China.

Whether you want to visit China via visa or visa-free, we can help you plan a trip including entry formalities. Feel free to contact us .

Flights from all countries to China have resumed, though maybe not yet at pre-pandemic frequency. At present, there are one or two direct flights a week from New York to Shanghai, Los Angeles to Beijing, Seattle to Shanghai, London to Guangzhou, etc.

There are also many flight options with stopovers that are more frequent and affordable.

Beijing and Shanghai are the top gateway cities for international flights. Most customers chose them.

Flights and high-speed trains are the best and fastest ways to travel intercity in most of China. Booking a private tour with us, we will arrange your transportation within China and provide worry-free and comfortable private transfers.

Popular China Tours for 2024/2025

Our private tours are designed to be the most convenient and fulfilling option for your trip to China. We would create an itinerary according to your flight times, interests, and any other requirements.

Just contact us and we'll create your ideal China trip . Our consultants will listen to and answer your inquiries carefully and promptly and prepare the best tour plan for you.

Here are some popular options that you could base your trip on:

• 8-Day Beijing–Xi'an–Shanghai Highlights Tour — the classic Golden Triangle trip
• 11-Day Beijing–Xi'an–Guilin–Shanghai — our top itinerary for families
• 2-Week Beijing – Xi'an – Chengdu – Yangtze Cruise – Shanghai Tour — the choice for panda fans and cruise fans

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Get Inspired with Some Popular Itineraries

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Russian president Putin to make a state visit to China this week

FILE - Chinese President Xi Jinping, right, and Russian President Vladimir Putin pose for a photo prior to their talks on the sidelines of the Belt and Road Forum in Beijing, China, on Wednesday, Oct. 18, 2023. President Putin will make a two-day state visit to China this week, the Chinese Foreign Ministry said Tuesday, May 14, 2024.(Sergei Guneyev, Sputnik, Kremlin Pool Photo via AP, File)

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BEIJING (AP) — Russian President Vladimir Putin will make a two-day state visit to China this week, the Chinese Foreign Ministry said Tuesday, in the latest show of unity between the two authoritarian allies against the U.S.-led Western liberal global order.

Putin will meet Chinese leader Xi Jinping during his visit starting on Thurday, the ministry said, saying the two leaders would discuss “cooperation in various fields of bilateral relations ... as well as international and regional issues of common concern.” No details were mentioned.

The Kremlin in a statement confirmed the trip and said Putin was going on Xi’s invitation. It said that this will be Putin’s first foreign trip since he was sworn in as president and began his fifth term in office.

China has backed Russia politically in the conflict in Ukraine and has continued to export machine tools, electronics and other items seen as contributing to the Russian war effort, without actually exporting weaponry.

China is also a major export market for energy supplies that keep the Kremlin’s coffers full.

China has sought to project itself as a neutral party in the conflict, but has declared a “no limits” relationship with Russia in opposition to the West. The sides have also held a series of joint military drills and China has consistently opposed economic sanctions against Russia in response to its now two-year-old campaign of conquest against Ukraine.

The two continent-sized authoritarian states are increasingly in dispute with democracies and NATO while seeking to gain influence in Africa, the Middle East and South America.

Putin’s visit comes just days ahead of Monday’s inauguration of William Lai Ching-te as the next president of Taiwan, the self-governing island democracy that China claims as its own territory and threatens to annex by force if necessary.

Xi returned last week from a five-day visit to Europe, including stops in Hungary and Serbia, countries viewed as close to Russia. The trip, Xi’s first to the continent in five years, was seen as an attempt to increase China’s influence and drive a wedge between the EU and NATO on one side, and a yet-to-be-defined bloc of authoritarian nations on the other underpinned by Chinese economic influence that has been wavering amid a housing crisis and dramatically slower domestic economic growth.

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CBP Releases April 2024 Monthly Update

WASHINGTON — U.S. Customs and Border Protection (CBP) released operational statistics today for April 2024. CBP monthly reporting can be viewed on CBP’s Stats and Summaries webpage .

“CBP continues to surge resources and personnel to impacted sectors along the border to ensure the safe, swift, and orderly processing of individuals to maximize expedited removals. We have redoubled our efforts, in coordination with partners throughout the hemisphere and around the world, to disrupt the criminal organizations and transportation networks who are putting vulnerable migrants in danger while peddling lies and profiting from them. We have executed the largest surge of removals and disruptive activities against human smuggling networks in the past decade,” said Troy A. Miller, Senior Official Performing the Duties of the Commissioner . “As a result of this increased enforcement, southwest border encounters have not increased, bucking previous trends. We will remain vigilant to continually shifting migration patterns. We are still experiencing challenges along the borders and the nation’s immigration system is not appropriately resourced to handle them, so we continue to call on Congress to take action that would provide our personnel with additional resources and tools.”

CBP continues to work tirelessly to strengthen border security and enforcement efforts, including collaborating with U.S. Immigration and Customs Enforcement (ICE) and U.S. Citizenship and Immigration Services (USCIS) to quickly process noncitizens encountered at the border and remove or return those who do not establish a legal basis to remain in the United States, delivering strengthened consequences promulgated by the Circumvention of Lawful Pathways rule and its associated measures. Since the lifting of Title 42 May 12, 2023 to April 30, 2024, DHS has removed or returned over 720,000 individuals, the vast majority of whom crossed the southwest border, including more than 109,000 individual family members. Total removals and returns since mid-May 2023 exceed removals and returns in every full fiscal year since 2011.  

Below are key operational statistics for CBP’s primary mission areas in April 2024. View all CBP statistics online  

Ensuring Border Security and Managing Migration 

CBP continues to expeditiously process, remove, and strengthen consequences for individuals who cross our borders unlawfully. Individuals and families without a legal basis to remain in the U.S. are subject to removal pursuant to Title 8 authorities and are subject to a minimum five-year bar on admission as well as potential prosecution if they subsequently re-enter without authorization. No one should believe the lies of smugglers. The fact is that people without a legal basis to remain in the United States will be removed. 

The United States is working together with our domestic and foreign partners to jointly disrupt irregular migration across the region, offering safe, orderly, and lawful pathways for intending migrants and taking action against ruthless smugglers who continue to spread falsehoods and show disregard for the safety and well-being of vulnerable migrants.

In April 2024, the U.S. Border Patrol recorded 128,900 encounters between ports of entry along the southwest border. In April, encounters between ports of entry along the southwest border were 6% lower than in March 2024 and 30% lower than April 2023.

CBP continually analyzes and responds to changes in migration patterns, particularly irregular migration outside of lawful pathways and border crossings. We work with our federal and international partners to combat human smuggling. The fact remains: the United States continues to enforce immigration law, and those without a legal basis to remain will be removed. Migrants attempting to enter without authorization are subject to removal under Title 8 authorities.

The U.S. Border Patrol has undertaken significant efforts in recent years to expand capacity to aid and rescue individuals in distress. To prevent the loss of life, CBP initiated a Missing Migrant Program in 2017 that locates noncitizens reported missing, rescues individuals in distress, and reunifies decedents’ remains with their families in the border region. In April, the U.S. Border Patrol conducted 411 rescues, bringing the FY 2024 total to 3,096 rescues. 

View more migration statistics and rescues statistics .  

CBP One™ App   

The CBP One™ mobile application remains a key scheduling tool as part of DHS’s efforts to incentivize noncitizens to use lawful, safe, humane, and orderly pathways and processes. Generally, noncitizens who cross between the ports of entry or who present themselves at a port of entry without making a CBP One™ appointment are subject to the Circumvention of Lawful Pathways rule. This rule presumes asylum ineligibility for those who fail to use lawful processes, with certain exceptions. DHS encourages migrants to utilize lawful processes, rather than taking the dangerous journey to cross unlawfully between the ports of entry, which also carries consequences under Title 8.

The CBP One™ app allows noncitizens throughout central or northern Mexico who lack documents sufficient for admission to the United States to schedule an appointment and remain in place until presenting at a preferred port of entry for their appointment, reducing migrants’ need to crowd into immediate border areas. Use of the CBP One™ app to schedule appointments at ports of entry has increased CBP’s capacity to process migrants more efficiently and orderly while cutting out unscrupulous smugglers who endanger and profit from vulnerable migrants.

In April, CBP processed 41,400 individuals through appointments at ports of entry utilizing advanced information submitted in CBP One™. Since the appointment scheduling function in CBP One™ was introduced in January 2023 through the end of April 2024, more than 591,000 individuals have successfully scheduled appointments to present at ports of entry instead of risking their lives in the hands of smugglers. The top nationalities processed subsequent to arrival for their appointment are Cuban, Haitian, Honduran, Mexican, and Venezuelan.

A percentage of daily available appointments are allocated to the earliest registered CBP One™ profiles, so noncitizens who have been trying to obtain appointments for the longest time are prioritized. CBP is continually monitoring and evaluating the application to ensure its functionality and guard against bad actors. 

CHNV Parole Processes

On January 5, 2023, DHS announced processes providing certain Cubans, Haitians, and Nicaraguans who have a supporter in the United States undergo and clear robust security vetting and meet other eligibility criteria authorization to travel to the United States in a safe, orderly, and lawful way. Once they purchase commercial airline tickets for themselves These processes were built on the success of the process for Venezuelans established in October 2022; they are publicly available online, and DHS has been providing regular updates on their use to the public. This is part of the Administration’s strategy to combine expanded lawful pathways with stronger consequences to reduce irregular migration and have kept hundreds of thousands of people from migrating irregularly.Through the end of April 2024, 434,800 Cubans, Haitians, Nicaraguans, and Venezuelans arrived lawfully on commercial flights and were granted parole under these processes. Specifically, 95,500 Cubans, 184,600 Haitians, 83,800 Nicaraguans, and 109,200 Venezuelans were vetted and authorized for travel; and 91,100 Cubans, 166,700 Haitians, 75,700 Nicaraguans, and  101,200 Venezuelans arrived lawfully and were granted parole.

Safeguarding Communities by Interdicting Narcotics and Dangerous Drugs

As the largest law enforcement agency in the United States, CBP is uniquely positioned to detect, identify, and seize illicit drugs before they enter our communities. CBP’s combination of interdiction and intelligence capabilities, complemented by its border search authorities, scientific services, non-intrusive inspection equipment, and canine detection teams, places it at the forefront of the U.S. government’s efforts to combat illicit fentanyl and other dangerous drugs.

In April, CBP also announced an expanded, multi-agency effort to target transnational criminals funneling fentanyl from Mexico into American communities.  Operation Plaza Spike  targets the cartels that facilitate the flow of deadly fentanyl, as well as its analogs, precursors, and tools to make the drugs. The operation is designed to disrupt operations in the “plazas,” cartel territories located directly south of the United States that are natural logistical chokepoints within the cartels’ operations. This is the next phase in  CBP’s Strategy to Combat Fentanyl and Other Synthetic Drugs, a whole-of-government and international effort to anticipate, identify, mitigate, and disrupt illicit synthetic drug producers, suppliers, and traffickers. 

That strategy also includes conducting operations, including Operation Apollo, that target the smuggling of illicit fentanyl and other dangerous drugs. First implemented in southern California in October 2023, and recently expanded into Arizona, Operation Apollo utilizes local field assets augmented by federal, state, local, tribal, and territorial partners to target drug traffickers’ supply chains in select locations based on ongoing investigations, intelligence collection, and drug seizure data. Operation Apollo targets items required in the production of illicit fentanyl, including precursor chemicals, pill presses and parts, movement of finished product, and illicit proceeds.

Nationwide in April, cocaine seizures increased by 95% compared to March. To date in FY 2024 through the end of April, CBP has seized over 11,400 pounds of fentanyl. CBP has caught more fentanyl nationwide between the start of fiscal year 2023 through April 30, 2024 than in the previous five fiscal years combined, and we continue to optimize our intelligence and field operations to stop these deadly substances from reaching American communities. 

Additional CBP drug seizure statistics can be found on the Drug Seizure Statistics webpage .

Facilitating Lawful Trade and Travel 

 As international travel continues to increase, CBP is leveraging technology to streamline efficiency and increase security at air and land ports of entry. Travelers are encouraged to utilize CBP’s mobile apps to enhance their travel experience, including the Global Entry Mobile Application and Mobile Passport Control , as well as new Global Entry Touchless Portals at nearly all international airports across the United States, which protect passenger privacy and expedite arrival processing by eliminating paper receipts.

Commercial trucks processed at ports of entry increased 15% from April 2023 to April 2024. Travelers arriving by air into the United States increased 8% in the same period; passenger vehicles processed at ports of entry increased 3% ; and pedestrians arriving by land at ports of entry increased 2% over the same period.  

CBP works diligently with the trade community and port operators to ensure that merchandise is cleared as efficiently as possible and to strengthen international supply chains and improve border security. In April 2024, CBP processed more than 3.2 million entry summaries valued at more than $289 billion, identifying estimated duties of nearly $6.4 billion to be collected by the U.S. government. In April, trade via the ocean environment accounted for 39.66% of the total import value, followed by air, truck, and rail.

View more travel statistics , and trade statistics . 

Protecting Consumers, Eradicating Forced Labor from Supply Chains, and Promoting Economic Security     

CBP continues to lead U.S. government efforts to eliminate goods from the supply chain made with forced labor from the Xinjiang Uyghur Autonomous Region of China. In April, CBP stopped 392 shipments valued at more than $184 million for further examination based on the suspected use of forced labor.

Intellectual property rights violations continue to put America’s innovation economy at risk. Counterfeit and pirated goods threaten the competitiveness of U.S. businesses, the livelihoods of American workers, and the health and safety of consumers.

Consumers are encouraged to be alert to the dangers of counterfeit goods especially when shopping online as they support criminal activity, hurt American businesses, and often have materials or ingredients that can pose serious health and safety risks. Every year CBP seizes millions of counterfeit products worth billions of dollars had they been genuine. In April, CBP seized 1,736 shipments that contained counterfeit goods valued at more than $235 million . More information about CBP’s intellectual property rights enforcement is available at https://www.cbp.gov/trade .

CBP completed 20 audits in April that identified $13 million in duties and fees owed to the U.S. government, stemming from goods that had been improperly declared in accordance with U.S. trade laws and customs regulations. CBP collected over $5.7 million of this identified revenue and from previous fiscal years’ assignments. 

CBP is on the frontline of textiles and trade agreements enforcement, combating textile imports that are not compliant with U.S. trade laws. Protecting the domestic textile industry and American consumers is vital to U.S. national security, health care, and economic priorities. Toward this end, CBP is intensifying its targeting and enforcement efforts to increase and expedite the prosecution of illegal customs practices. CBP’s efforts include de minimis compliance, forced labor enforcement, cargo compliance, regulatory audits, and public awareness. This month DHS announced an enhanced strategy to combat illicit trade and level the playing field for the American textile industry, which accounts for over 500,000 U.S. jobs and is critical for our national security. The plan details the actions CBP and Homeland Security Investigations will take to hold perpetrators accountable for customs violations and safeguard the American textile industry.

View more UFLPA enforcement statistics , and intellectual property rights enforcement statistics.  

Defending our Nation’s Agricultural System     

Through targeting, detection, and interception, CBP agriculture specialists work to prevent threats from entering the United States.  

CBP issued 7,139 emergency action notifications for restricted and prohibited plant and animal products entering the United States in April 2024. CBP conducted 101,416 positive passenger inspections and issued 823 civil penalties and/or violations to the traveling public for failing to declare prohibited agriculture items.   

View more agricultural enforcement statistics . 

U.S. Customs and Border Protection (CBP) is America's frontline: the nation's largest law enforcement organization and the world's first unified border management agency. The 65,000+ men and women of CBP protect America on the ground, in the air, and on the seas. We facilitate safe, lawful travel and trade and ensure our country's economic prosperity. We enhance the nation's security through innovation, intelligence, collaboration, and trust.