case study tourism new zealand pdf

Case Study: Tourism New Zealand Website Answers

IELTS Academic Test – Passage 01: Case Study: Tourism New Zealand website reading with answers explanation, location and pdf. This reading paragraph has been taken from our huge collection of Academic & General Training (GT) Reading practice test PDF’s.

Case Study: Tourism New Zealand website

New Zealand is a small country of four million inhabitants, a long-haul flight from all the major tourist-generating markets of the world. Tourism currently makes up 9% of the country’s gross domestic product, and is the country’s largest export sector. Unlike other export sectors, which make products and then sell them overseas, tourism brings its customers to New Zealand. The product is the country itself – the people, the places and the experiences. In 1999, Tourism New Zealand launched a campaign to communicate a new brand position to the world. The campaign focused on New Zealand’s scenic beauty, exhilarating outdoor activities and authentic Maori culture, and it made New Zealand one of the strongest national brands in the world.

A key feature of the campaign was the website www.newzealand.com, which provided potential visitors to New Zealand with a single gateway to everything the destination had to offer. The heart of the website was a database of tourism services operators, both those based in New Zealand and those based abroad which offered tourism services to the country. Any tourism-related business could be listed by filling in a simple form. This meant that even the smallest bed and breakfast address or specialist activity provider could gain a web presence with access to an audience of long-haul visitors. In addition, because participating businesses were able to update the details they gave on a regular basis, the information provided remained accurate. And to maintain and improve standards, Tourism New Zealand organised a scheme whereby organisations appearing on the website underwent an independent evaluation against a set of agreed national standards of quality. As part of this, the effect of each business on the environment was considered.

To communicate the New Zealand experience, the site also carried features relating to famous people and places. One of the most popular was an interview with former New Zealand All Blacks rugby captain Tana Umaga. Another feature that attracted a lot of attention was an interactive journey through a number of the locations chosen for blockbuster films which had made use of New Zealand’s stunning scenery as a backdrop. As the site developed, additional features were added to help independent travellers devise their own customised itineraries. To make it easier to plan motoring holidays, the site catalogued the most popular driving routes in the country, highlighting different routes according to the season and indicating distances and times.

Later a Travel Planner feature was added, which allowed visitors to click and ‘bookmark’ : paces or attractions they were interested in, and then view the results on a map. The Travel Planner offered suggested routes and public transport options between the chosen locations. There were also links to accommodation in the area. By registering with the website, users could save their Travel Plan and return to it later, or print it out take on the visit. The website also had a ‘Your Words’ section where anyone could submit a blog of their New Zealand travels for possible inclusion on the website.

The Tourism New Zealand website won two Webby awards for online achievement and innovation. More importantly perhaps, the growth of tourism to New Zealand was impressive. Overall tourism expenditure increased by an average of 6.9% per year between 1999 and 2004. From Britain, visits to New Zealand grew at an average annual rate of 13% between 2002 and 2006, compared to a rate of 4% overall for British visits abroad.

The website was set up to allow both individuals and travel organisations to create itineraries and travel packages to suit their own needs and interests. On the website, visitors can search for activities not solely by geographical location, but also by the particular nature of the activity. This is important as research shows that activities are the key driver of visitor satisfaction, contributing 74% to visitor satisfaction, while transport and accommodation account for the remaining 26%. The more activities that visitors undertake, the more satisfied they will be. It has also been found that visitors enjoy cultural activities most when they are interactive, such as visiting a marae (meeting ground) to learn about traditional Maori life. Many long-haul travellers enjoy such earning experiences, which provide them with stories to take home to their friends and family. In addition, it appears that visitors to New Zealand don’t want to be ‘one of the crowd’ and find activities that involve only a few people more special and meaningful.

It could be argued that New Zealand is not a typical destination. New Zealand is a small country with a visitor economy composed mainly of small businesses. It is generally perceived as a safe English-speaking country with a reliable transport infrastructure. Because of the long-haul flight, most visitors stay for longer (average 20 days) and want to see as much of the country as possible on what is often seen as a once-in-a-lifetime visit. However, the underlying lessons apply anywhere-the effectiveness of a strong brand, a strategy based on unique experiences and a comprehensive and user-friendly website.

Questions 1-7

Complete the table below. Choose ONE WORD ONLY from the passage for each answer. Write your answers in boxes 1-7 on your answer sheet.

Questions 8-13

Do the following statements agree with the information given in Reading Passage 1? In boxes 8-13 on your answer sheet, write

TRUE if the statement agrees with the information FALSE if the statement contradicts the information NOT GIVEN if there is no information on this

8. The website www.newzealand.com aimed to provide ready-made itineraries and packages for travel companies and individual tourists.

9. It was found that most visitors started searching on the website by geographical location.

10. According to research, 26% of visitor satisfaction is related to their accommodation.

11. Visitors to New Zealand like to become involved in the local culture.

12. Visitors like staying in small hotels in New Zealand rather than in larger ones.

13. Many visitors feel it is unlikely that they will return to New Zealand after their visit.

________________

1) IELTS 13 READING PASSAGE – WHY BEING BORED IS STIMULATING ↗

2) IELTS 13 READING PASSAGE – ARTIFICIAL ARTISTS ↗

3) IELTS 13 READING PASSAGE – BRINGING CINNAMON TO EUROPE ↗

4) IELTS 13 READING PASSAGE – OXYTOCIN ↗

5) IELTS 13 READING PASSAGE – MAKING THE MOST OF TRENDS ↗

Case Study: Tourism New Zealand website Answers

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IELTS Reading: Cambridge 13 Test 1 Reading Passage 1, Case Study: Tourism New Zealand website; with best solutions, explanations and bonus tips

This IELTS Reading post deals with a total solution package for IELTS Cambridge 13 Reading test 1 passage 1 . This is a targeted post for candidates who have major difficulties in finding and understanding Reading Answers. This post can guide you the best to understand every Reading answer easily and without much difficulty. Finding IELTS Reading answers is a step-by-step process and I hope this post can help you in this respect.

Reading Passage 1 :

The headline of the passage: case study: tourism new zealand website.

Questions 1-7 ( Completing table with ONE WORD ONLY):

In this type of question, candidates are asked to write only one word to complete a table on the given topic. For this type of question, first, skim the passage to find the keywords in the paragraph concerned with the answer, and then scan to find the exact word.

[ TIPS: Here scanning technique will come in handy. Target the keywords of the questions to find the answers. Remember to focus on Proper nouns, random Capital letters, numbers, special characters of text etc.]

Question 1: allowed businesses to ______ information regularly.

Keywords for these answers: database, allowed businesses, information, regularly,

In paragraph no. 2, we find the mention of the word ‘database’ in the third line. Here, lines 8 & 9, the writer mentions, “In addition, because participating businesses were able to update the details they gave on a regular basis….”.

Here, details = information

So, the answer is: update

Question 2: provided a country-wide evaluation of businesses, including their impact on the _________.

Keywords for this answer: database, country-wide evaluation, impact on

The last line of paragraph no. 2 has the answer. Here, the writer suggests, “As part of this, the effect of each business on the environment was considered.”

Here, effect = impact

So, the answer is: environment

Question 3: e.g. an interview with a former sports __________.

Keywords for this answer: special features, interview, a former sports

The answer can be found in paragraph 3, lines 1-3. The words ‘interview’ and ‘former’ are formed in line number 2. The writer says, “.. .. . One of the most popular was an interview with former New Zealand All Blacks rugby captain Tana Umaga.”

Here, rugby = sports

So, the answer is: captain

Question 4: and an interactive tour of various locations used in ________.

Keywords for this answer: interactive tour, various locations

The answer is in paragraph 3, lines 4-5. The lines say, “…… was an interactive journey through a number of locations chosen for blockbuster films …… ..”.

Here, journey = tour,

A number of locations = various locations,

Chosen for = used in,

So, the answer is: films

Question 5: varied depending on the __________.

Keywords for these answers: driving routes, varied, depending on

Paragraph 3, lines 8-9 has the answer to this question. The lines say, “…. . .the site catalogued the most popular driving routes in the country, highlighting different routes according to the season ….. . .”.

Here, different = varied,

according to = depending on,

So, the answers are: season

Question 6: including a map showing selected places, details of public transport and local _______.

Keywords for this answer: travel planner, a map, public transport, local

The answer lies in paragraph no. 4, line 4. The paragraph begins with ‘travel planner’. In the subsequent lines, we can find the mention of ‘public transport’. In line no. 4 it says, “… . There were also links to accommodation in the area.”

Here, the phrase ‘in the area’ can be replaced with the word ‘local’.

So, the answer is: accommodation

Question 7: travelers could send a link to their ________.

Keywords for this answer: ‘Your Words’, travelers, send, link to,

The answer is in paragraph no. 4. ‘Your Words’ is the name of a section of the website www.newzealand.com. We can see that the phrase ‘Your Words’ is present in line 6 of paragraph 4. So, we need to read lines 6 & 7 to find the answer.

The author says, “ ….. . . The website also had a ‘Your Words’ section where anyone could submit a blog of their New Zealand travels for possible inclusion on the website.”

Here, anyone could submit = travelers could send a link to

So, the answer is: blog

Questions 8-13: (TRUE/FALSE/NOT GIVEN)

In this type of question, candidates must find out whether:

The statement in the question matches with the account in the text- TRUE The statement contradicts the account in the text- FALSE There is no clear connection of the statement with the account in the text- NOT GIVEN

Question 8: The website www.newzealand.com aimed to provide ready-made itineraries and packages for travel companies and individual tourists.

Keywords for this answer: the website, aimed, itineraries, travel packages

To find the answer to this question, look for the words itineraries and travel packages. The answer is in Paragraph 6. Here, lines 1 and 2 say, “ The website was set up to allow both individuals and travel organizations to create itineraries and travel packages to suit their own needs and interests.”

This means that the aim of the website was to allow individuals and travel organizations to do their work on their own, the website did not provide any ready-made itineraries and travel packages.

The statement clearly contradicts the text.

So, the answer is: FALSE

Question 9: It was found that most visitors started searching on the website by geographical location.

Keywords for this answer: started searching, geographical location

The answer is not anywhere in the passage. The question is about starting the search in the website.

In paragraph 6 line 3, the author says, “…… visitors can search for activities not solely by geographical locations, but also by the particular nature of the activity.” However, nowhere it says anything about starting the search.

So, the answer is: NOT GIVEN

Question 10: According to research, 26% of visitor satisfaction is related to their accommodation.

Keywords for this answer: 26%, visitor satisfaction, accommodation

** Special answer-finding technique:

There is a number in the question (26%). If the answer is TRUE, 26% has to be in the text. For FALSE, the number will be different; or, the number will be 26% (but it will be related to other matters). If the number is still 26%, yet it doesn’t match with other keywords, the answer will be NOT GIVEN.

The answer is in lines 4, 5 & 6 of paragraph no. 6. Here, the writer says, “This is important as research shows that activities are the key driver of visitor satisfaction, contributing 74% to visitor satisfaction , while transport and accommodation account for the remaining 26% .”

Here, the lines clearly contradict the question. Transportation and accommodation account for 26%. Visitor satisfaction accounts for 74%. If only accommodation accounted for 26%, we could write TRUE.

Question 11: Visitors to New Zealand like to become involved in the local culture.

Keywords for this answer: like to, involved, local nature

The answer lies in lines 7-9 of paragraph 6. The author says, “…. It has also been found that visitors enjoy cultural activities most when they are interactive, such as visiting a marae (meeting ground) to learn more about traditional life.”

It means that visitors like to engage in local culture.

So, the answer is: TRUE

Question 12: Visitors like staying in small hotels in New Zealand rather than in larger ones.

Keywords for this answer: like staying, small hotels

In paragraphs 6 & 7, there is no mention of staying in hotels. There is no comparison between small and large hotels also.

So the answer is: NOT GIVEN

Question 13: Many visitors feel it is unlikely that they will return to New Zealand after their visit.

Keywords for this answer: feel, unlikely, will return, after their visit

The answer is in paragraph 7. Here, lines 4 and 5 states, “Because of the long-haul flight, most visitors stay for longer (average 20 days) and want to see as much of the country as possible on what is often seen as a once-in-a-lifetime visit .”

Here, the phrase ‘often seen as a once-in-a-lifetime visit’ means that there is a very low possibility that the visit will happen again.

So the answer is: TRUE

Bonus tips:

You must pay attention to WORD LIMIT. For instance, if you have to complete a sentence using NO MORE THAN TWO WORDS; and the correct answer in the text is ‘dress made of cotton’, you cannot write the answer as ‘dress made of cotton’. You need to change it to ‘cotton dress’.

If you like this post, and need any assistance about IELTS Reading, please make comments below.

Click here for solutions to Cambridge 13 Reading Test 1 Passage 2

Click here for solutions to Cambridge 13 Reading Test 1 Passage 3

Important vocabulary with explanations for Cambridge 13 Test 1 Reading Passage 1, 2, 3

59 thoughts on “ IELTS Reading: Cambridge 13 Test 1 Reading Passage 1, Case Study: Tourism New Zealand website; with best solutions, explanations and bonus tips ”

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thanku really it’s very helpfull

Thank you for help

it was very helpful, thanks!.

Thank u ???

i although questions were all completely explained, i did n’t understand question number 10.

The question asks you to decide whether 26% visitor satisfaction is related to accommodation. We find in the passage, 26% visitor satisfaction is related to accommodation and transport. So, here in the question, transport is missing. This is why the answer is “FALSE’.

u meant that 26% is divided in transportating and accommodation acc. to passage.

There is a number in the question (26%). If the answer is TRUE, 26% has to be in the text. If it is FALSE, the number will be different; or, the number will be 26% (but it will be related to other matters). If the number is still 26%, yet it doesn’t match with other key-words, the answer will be NOT GIVEN.

The answer can be found in lines 4, 5 & 6 of paragraph no. 6. Here, the writer says, “This is important as research shows that activities are the key driver of visitor satisfaction, contributing 74% to visitor satisfaction, while transport and accommodation account for the remaining 26%.”

In there,it was written like transport AND accommodation account for remaining 26%. Not ooonly accommodation account for 26% of visitor satisfaction. It is with transport

Thank you so much, it is very helpful

Plzz Sir mainu tusi mcq diya teps diyo reading diya v te listening diya v plzz mainu bht jada problem aa rhi aa ohna nu solve krn ch te ik headings diya v

Hello Kamaljeet, I don’t understand Punjabi much and I didn’t get clearly from what you wrote. But as far as I can understand you, I think you have problems in MCQs. Plz follow my other lessons and surely you’ll get help in this question type. For Headings, I have some good works available in this website.

Hlo sir mainu mcq ch bht problem aa rhi aa te heading ch v plzz mainu ehna dona diya tips dedo menumeration listening ch v mcq di hi problem aundi a jada plzz help me

Super helpful! Thank you so much!

If i add some explanations,

The reason NG isn’t the correct answer: As far as the ‘transport’ was mentioned along with accommodation as one of the factors contributing to the 26% of visitors satisfaction on the paraghagh, we cannot ignore transport’s contribution to the 26%. So, it means there is definitely certain percent related to ‘transport’. And, this means accommodation cannot account for the whole 26%, which is contradicting the sentence of No.10 question. Thereby the evidence to decide whether the No.10 sentence is right or wrong is clearly given on the paragragh, and the answer is F.

I figured it out this way. Hope this helpful to you.

Dear Kimmy, the way you explained can be considered correct. The way I explained it can also be taken as correct.

Hello sir My reading scores had stucked on 5.5 bands and I have exam on 29th June pls share me some tips to crack my ielts.

Dear Rikta, Try to follow these suggestions. 1. give importance in synonyms. 2. learn the tricks of paraphrasing. 3. do not take more than 1 minute in each question. 4. Try to guess some answers. 5. Be careful about proper nouns and use of capital letters. 6. try to practice some mock tests before your exam. 7. Remember you can’t solve all types of questions. so give importance on the types you are comfortable with.

Is it okay to write all your answers in capital letters?

YES, for Reading and Listening. Not for Writing.

Thank you so much! It’s really helpful ??

Its really a most helpful website

I need tips in paragraph type questions nad match the heading

Please share some techniques regarding solving list of heading or match the statement with paragraph…please!

Sir I don’t understand Question 13 What does the question mean ?

Dear Yoon, Thanks for the question. Question 13: Many visitors feel it is unlikely that they will return to New Zealand after their visit. This question means that many visitors fear that they may not return to New Zealand after their visit.

I’m very confused between not given and false. Please give me some tips.

http://ieltsdeal.com/ielts-reading-how-to-find-answers-for-true-false-not-given-or-yes-no-not-given-questions-best-strategies-methodstricks-and-tips/

Thank you Najib for useful support. It is rare that anyone who gives explanation of IELTS reading with tips. Everybody gives simple tips only, what makes difference between you and them. Request explanation on rest of the Cambridge books. Its really really helpful and useful. Your website is unique.

Welcome! And I request you to pray for me. And the rest is coming. Work is going on.

i didn’t understood the answer of quest 10.. can u plz hlp me.. i have doubt that why it is false because it clearly said that 26 % accounts for transport and accommodation

26% = accommdation + transportation, not accommodation alone. Our key word here is’ accommodation’ and it is very much necessary to understand the clear and exact meaning of each question for true/false questions in general.

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Hlo sir muja heading ma bhut didn’t aa Rahe ba

Can you write that in English, please?

hi guys , i have a question is that if i use the word blockbusters instead of films , is it correct ?

blockbusters = films which have broken all sorts of records

It’s really very helpful.

I’m delighted to hear that. Thank you. Here’s my YouTube channel for your consideration: https://www.youtube.com/c/IELTSDeal

where are you from sir?

I’m from Bangladesh.

What is the main different between yesnong and truefalseng?

Thanks alot, this is really explanatory and I find it helpful

Welcome! You can follow my YouTube Channel as well: https://www.youtube.com/c/IELTSDeal/

In fact your website has been of a tremendous help to me. I understood true, false and not given from your website.. But I still need help in the other part too, writing listening n speaking My date is very close that is 2nd Dec n 5th

Thank you so much, it’s really helpful for me!!!

GREAT!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

very helpful

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Thanks for your clear explanation. It really helps to deal with reading tasks. I really appreciate you.

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A Case Study of the ‘100% Pure New Zealand’ Tourism Campaign: What are the Impacts of the 100% Pure New Zealand Tourism Campaign in Shaping Visitors’ and Locals’ Perspectives?

Degree name, journal title, journal issn, volume title.

The “100% Pure New Zealand” is an official campaign of New Zealand that has promoted New Zealand tourism to the world since 1999 (Tourism New Zealand, 2017b). As it is one of the most successful tourism campaigns around the world, I am inspired to explore the case study of this campaign thoroughly. New Zealand is known for its green and clean natural environment and the 100% pure campaign has been successful in promoting that image and brand to the world (Rudzitis & Bird, 2011). However, the campaign has been facing criticism from tourists, locals, and the media, who ask: ‘Is New Zealand really 100% pure?’ This study analyses and critiques both positive and negative impacts of the campaign on visitor perceptions and experiences, adopting both a secondary literature review and a content analysis method applied to online content and data, academic articles in order to study whether the environmental promise of ‘purity, authentic experience, and unspoiled landscapes’ aligns to tourists’/visitors’ perceptions. The literature provides a framework that shapes the analysis of the 100% Pure New Zealand campaign. The key findings highlight the success of the campaign to its international visitors; the positive visitor perceptions are strongly indicated in the tourist reviews. From the local perspective however, the findings show the campaign has become a catalyst for environmental critique and shows that it is far greater than just a marketing campaign to encourage visitor growth.

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Case Study Tourism New Zealand Website – IELTS Reading Answers

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Updated On Feb 13, 2024

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Case Study Tourism New Zealand Website – IELTS Reading Answers

Recent IELTS Reading Test with Answers - Free PDF

The IELTS Reading Module offers a fantastic chance to achieve excellent scores. It assesses a candidate’s reading comprehension skills in English. You must comprehend the various question types in order to perform at your best in this area. Ideally, you should not spend more than 20 minutes on a passage.

The Academic passage, Case Study Tourism New Zealand Website reading answers, appeared in an IELTS Test. Try to find the answers to get an idea of the difficulty level of the passages in the actual reading test. If you want more passages to solve, try taking one of our IELTS reading practice tests.

Let’s see how easy this passage is for you and if you can solve it in 20 minutes.

The question types found in this passage are:

Table Completion (Q. 1-7)
True/False/Not Given (Q 8-13)

Do you want to revise the steps to solve the Matching Features questions for IELTS Academic Reading?

Check out IELTS Reading Matching Features Questions !

Reading Passage

Case Study: Tourism New Zealand Website

A New Zealand is a small country of four million inhabitants, a long-haul flight from all the major tourist-generating markets of the world. Tourism currently makes up 9% of the country’s gross domestic product and is the country’s largest export sector. Unlike other export sectors, which make products and then sell them overseas, tourism brings its customers to New Zealand. The product is the country itself – the people, the places, and the experiences. In 1999, Tourism New Zealand launched a campaign to communicate a new brand position to the world. The campaign focused on New Zealand’s scenic beauty, exhilarating outdoor activities and authentic Maori culture, and it made New Zealand one of the strongest national brands in the world.

B A key feature of the campaign was the website www.newzealand.com, which provided potential visitors to New Zealand with a single gateway to everything the destination had to offer. The heart of the website was a database of tourism services operators, both those based in New Zealand and those based abroad which offered tourism service to the country. Any tourism-related business could be listed by filling in a simple form. This meant that even the smallest bed and breakfast address or specialist activity provider could gain a web presence with access to an audience of long-haul visitors. In addition, because participating businesses were able to update the details they gave on a regular basis, the information provided remained accurate. And to maintain and improve standards, Tourism New Zealand organised a scheme whereby organisations appearing on the website underwent an independent evaluation against a set of agreed national standards of quality. As part of this, the effect of each business on the environment was considered.

C To communicate the New Zealand experience, the site also carried features relating to famous people and places. One of the most popular was an interview with former New Zealand All Blacks rugby captain Tana Umaga. Another feature that attracted a lot of attention was an interactive journey through a number of the locations chosen for blockbuster films which had made use of New Zealand’s stunning scenery as a backdrop. As the site developed, additional features were added to help independent travelers devise their own customised itineraries. To make it easier to plan motoring holidays, the site catalogued the most popular driving routes in the country, highlighting different routes according to the season and indicating distances and times.

D Later, a Travel Planner feature was added, which allowed visitors to click and ‘bookmark’ places or attractions they were interested in, and then view the results on a map. The Travel Planner offered suggested routes and public transport options between the chosen locations. There were also links to accommodation in the area. By registering with the website, users could save their Travel Plan and return to it later, or print it out to take on the visit. The website also had a ‘Your Words’ section where anyone could submit a blog of their New Zealand travels for possible inclusion on the website.

E The Tourism New Zealand website won two Webby awards for online achievement and innovation. More importantly perhaps, the growth of tourism to New Zealand was impressive. Overall tourism expenditure increased by an average of 6.9% per year between 1999 and 2004. From Britain, visits to New Zealand grew at an average annual rate of 13% between 2002 and 2006, compared to a rate of 4% overall for British visits abroad.

F The website was set up to allow both individuals and travel organizations to create itineraries and travel packages to suit their own needs and interests. On the website, visitors can search for activities not solely by geographical location, but also by the particular nature of the activity. This is important as research shows that activities are the key driver of visitor satisfaction, contributing 74% to visitor satisfaction, while transport and accommodation account for the remaining 26%. The more activities that visitors undertake, the more satisfied they will be. It has also been found that visitors enjoy cultural activities most when they are interactive, such as visiting a marae (meeting ground) to learn about traditional Maori life. Many long-haul travelers enjoy such learning experiences, which provide them with stories to take home to their friends and family. In addition, it appears that visitors to New Zealand don’t want to be ‘one of the crowd’ and find activities that involve only a few people more special and meaningful.

G It could be argued that New Zealand is not a typical destination. New Zealand is a small country with a visitor economy composed mainly of small businesses. It is generally perceived as a safe English-speaking country with reliable transport infrastructure. Because of the long-haul flight, most visitors stay for longer (average 20 days) and want to see as much of the country as possible on what is often seen as a once-in-a-lifetime visit. However, the underlying lessons apply anywhere – the effectiveness of a strong brand, a strategy based on unique experiences and a comprehensive and user-friendly website.

Questions 1-7

Questions 8-13.

Do the following statements agree with the information given in Reading Passage?

In boxes 8-13 on your answer sheet, write –

TRUE if the statement agrees with the information, FALSE if the statement contradicts the information, NOT GIVEN if there is no information on this.

8 The website www.newzealand.com aimed to provide ready-made itineraries and packages for travel companies and individual tourists.

9 It was found that most visitors started searching on the website by geographical location.

10 According to research, 26% of visitor satisfaction is related to their accommodation.

11 Visitors to New Zealand like to become involved in the local culture.

12 Visitors like staying in small hotels in New Zealand rather than in larger ones.

13 Many visitors feel it is unlikely that they will return to New Zealand after their visit.

‘ Case Study Tourism New Zealand website ’ IELTS Reading Answers With Location and Explanation

1 Answer: update

Question type: Table Completion

Answer location: Paragraph B

Answer explanation: It is mentioned in the 8th and 9th lines that, “In addition, because participating businesses were able to update the details they gave on a regular basis….”.

2 Answer: environment

Answer explanation: It is mentioned in the last line that, “As part of this, the effect of each business on the environment was considered.”

3 Answer: Captain

Answer location: Paragraph C

Answer explanation: It is mentioned in the 1-3 lines that, “….One of the most popular was an interview with former New Zealand All Blacks rugby captain Tana Umaga.”

4 Answer: films

Answer explanation: It is mentioned in the 4th and 5th lines that, “…… was an interactive journey through a number of locations chosen for blockbuster films …….”.

5 Answer: season

Answer explanation: It is mentioned in the 8th and 9th lines that, “…. the site catalogued the most popular driving routes in the country, highlighting different routes according to the season…..”.

6 Answer: accommodation

Answer location: Paragraph D

Answer explanation: It is mentioned in the 4th line that, “….. There were also links to accommodation in the area.”

7 Answer: blog

Answer explanation: It is mentioned in the 6th and 7th lines that, “ ….. The website also had a ‘Your Words’ section where anyone could submit a blog of their New Zealand travels for possible inclusion on the website.”

8 Answer: FALSE

Question type: TRUE/FALSE/NOT GIVEN

Answer location: Paragraph F

Answer explanation: The response lies in Paragraph 6. The initial two lines indicate that the website’s purpose was to empower individuals and travel organizations to create their own travel plans. The website did not offer pre-packaged itineraries and travel packages.

This assertion directly opposes the information in the passage.

Hence, the answer is FALSE.

9 Answer: NOT GIVEN

Answer explanation: The answer cannot be located within the text. The question pertains to initiating a search on the website.

In Paragraph 6, line 3, the author mentions, “…visitors can search for activities not solely by geographical locations, but also by the particular nature of the activity.” However, there is no information provided regarding how to start a search.

As a result, the answer is NOT GIVEN.

10 Answer: FALSE

Answer explanation: The answer can be found in lines 4, 5, and 6 of paragraph 6.

In these lines, it is evident that the question is contradicted. Transportation and lodging makeup 26%, while visitor satisfaction makes up 74%. If only lodging constituted 26%, we could affirm that it is TRUE.

Therefore, the correct answer is FALSE.

11 Answer: TRUE

Answer explanation: It is mentioned in lines 7-9 that, “…. It has also been found that visitors enjoy cultural activities most when they are interactive, such as visiting a marae (meeting ground) to learn more about traditional life.”

12 Answer: NOT GIVEN

Answer location: Paragraphs F & G

Answer explanation: Staying in hotels is not discussed, and there is also no comparison made between small and large hotels.

Therefore, the answer is NOT GIVEN.

13 Answer: TRUE

Answer location: Paragraph G

Answer explanation: It is mentioned in the 4th and 5th lines that, “Because of the long-haul flight, most visitors stay for longer (average 20 days) and want to see as much of the country as possible on what is often seen as a once-in-a-lifetime visit.”

Tips for Answering the Question Types in the ‘Case Study Tourism New Zealand website’ IELTS Reading Answers

Let us check out some quick tips to answer the types of questions in the ‘Case Study: Tourism New Zealand website’ Reading Answers passage.

Table Completion:

The way to solve the table completion questions of the IELTS Reading is similar to Summary Completion. You will be asked to fill in the blanks in a small passage given in the form of a note with the relevant words or numbers. So, let us revise the strategies.

Read the instructions carefully. It will help you determine the word limit (no more than two, one word, etc.) and important terms like ‘using words from the text’ or ‘from the text’. You have to follow these strictly.
Go through the incomplete table first. Also, think about keywords and how they could be represented by synonyms or paraphrasing.
Locate where the information is by scanning quickly . If you can’t, move on.
Study the reading text by using the skimming and scanning techniques . It will help to establish the answer quickly. When scanning for your answer, make sure you are thinking about paraphrasing and synonyms.
The answers appear in the same order as the questions . Also, check your spelling and remember that your answer should be grammatically correct.

True/False/Not Given

In IELTS Reading , ‘True, False, Not Given’ questions are based on facts. Several factual statements will be provided to you, and it is up to you to determine whether or not they are accurate by reading the text.

To answer this type of question, you can use the following strategies:

Read the question and identify the keywords – Before reading the material, have a look at your list of True, False, and Not Given questions.
Scan the passage for synonyms or paraphrased words of the keywords – When you have highlighted the keywords, swiftly read the text to look for paraphrases or synonyms.
Match the highlighted words in the questions with their synonyms in the text – Once you find both sets of keywords, cross-check them to find the answer.

Identify the answer – If the facts match, the answer is TRUE, and in case it doesn’t match, it is FALSE. If you are unable to find the answer or unsure of it, mark it NOT GIVEN.

Great work on attempting to solve the ‘Case Study: Tourism New Zealand website’ IELTS reading passage! To crack your IELTS Reading in the first go, try solving more of the Recent IELTS Reading Passages.

Also, check :

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2020 SILVER TRANSPORTATION, TRAVEL & TOURISM / MULTI-REGION GLOBAL: MULTI-REGION

Tourism new zealand good morning world, ran in: australia, china, germany, india, indonesia, philippines, singapore, south korea, united kingdom, united states, tourism new zealand.

Stephen England-Hall, Chief Executive Brodie Reid, Director, Marketing René de Monchy, Director of Commercialv Lauren Vosper, Global Manager, Public Relations & Major Events Jill Chestnut, Global Brand & Content Manager Jaime Reid, Sr Brand & Content Specialist

Special Group New Zealand *Lead Agency

Tony Bradbourne, CEO & CCO Rory Gallery, Head of Strategy & Case Study Author Nick Salter, Strategy Director & Case Study Author Michael Redwood, Managing Partner Stu Mallarkey, Executive Creative Director & Head of Digital Storm Day, Head of Account Service Amelia Daly, Account Director Daisy Conroy-Botica, Social & Brand Strategist Callum Orr, Strategist

Special Group Australia

Lindsey Evans, CEO Tom Martin, Executive Creative Director Julian Schreiber, Executive Creative Director Jack Nunn, Creative Director Nils Eberhardt, Creative Director

Blue 449 Australia

Mindshare new zealand.

In a large-scale integrated campaign using multiple digital platforms and social media channels, we created 365 videos of real New Zealanders saying "Good Morning World" from their part of NZ, every day, for an entire year. The 'Good Mornings' used digital platforms and social channels each morning in different time zones across all Tourism New Zealand's key markets globally. All part of the strategy to focus on the people and human experience of New Zealand rather than the place itself – evolving the creative platform to ‘100% Pure Welcome.’

Type: Business to Consumer

Language: English

Judge Tags: Mobile;Social/Influencer;Social media;Data;Digital/online;Media strategy;Re-launch/Rebrand;Brand equity;Category breakthrough

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Regenerative tourism futures: a case study of Aotearoa New Zealand

2022, Journal of Tourism Futures

Purpose-This case study urges the future of visitor economy to rely on regenerative tourism to make tourism systems resilience in the long run. Design/methodology/approach-The paper draws on published research and industry reports to discuss the future visitor economy and its impact on all dimensions of well-being focused on the case of Aotearoa New Zealand. Findings-Results show that post-pandemic tourism transformation must protect and promote local identities, and enhance and enrich visitor experiences with a focus on cultural and natural heritage. Originality/value-The recovery of tourism must not implement regenerative tourism as a new specific type of tourism but as a holistic understanding of tourism futures that encompasses communities and the environment, and where visitors are committed to preserve and protect our natural and socio-cultural environment.