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Top 10 Tour Manager Certifications

Updated July 22, 2023 18 min read

Certifications are important for a tour manager in the job market because they demonstrate to potential employers that the individual has the necessary knowledge, skills, and experience to effectively manage tours. They also provide assurance that the manager is knowledgeable about industry best practices and safety regulations. Additionally, certifications can help tour managers stand out from other candidates when applying for positions and can be used to negotiate higher salaries. Finally, having certifications can open up opportunities for professional development and networking.

The purpose of this article is to review the top certifications for Tour Managers and discuss how they can contribute to a successful career in the field.

What are Tour Manager Certifications?

Tour Manager Certification is a qualification that has been developed to help people who are interested in becoming professional tour managers. It is designed to give individuals the knowledge and skills they need to manage tours effectively, safely and legally. The certification covers topics such as customer service, risk management, financial management and operations.

By achieving this certification, individuals can demonstrate their commitment to professionalism in the industry and prove that they possess the necessary skills to manage tours successfully. Tour Managers who have this certification are more likely to be hired for positions with greater responsibility and higher pay. They will also be better equipped to handle any problems or issues that arise during a tour as well as ensure tour participants have an enjoyable experience.

Furthermore, having this certification can open up opportunities for further career progression such as working in a supervisory role or even setting up their own business. It will also enable them to network with other professionals within the industry which could lead to further job opportunities.

Overall, Tour Manager Certification can provide individuals with the essential skills and knowledge they need to excel in their chosen profession, while also providing them with an opportunity for career advancement.

Pro Tip: Make sure to research the different tour manager certification programs available in your area and find one that fits your needs and budget. Make sure that the program is accredited by the appropriate bodies and covers topics such as tour operations, customer service, budgeting, marketing, and logistics. Having a certification can help you stand out from other tour managers and make you more attractive to potential employers.

Related : What does a Tour Manager do?

Here’s our list of the best certifications available to Tour Managers today.

1. International Tour Management Institute (ITMI) Certified Tour Manager

The International Tour Management Institute (ITMI) Certified Tour Manager is a professional designation for tour managers and guides. It is the only certification program in the world that is recognized by the travel industry. The ITMI Certified Tour Manager program is designed to provide tour managers with the knowledge, skills, and abilities needed to be successful in their roles.

The ITMI Certified Tour Manager program consists of three courses: Introduction to Tour Management, Advanced Tour Management, and Professional Practices. Each course takes approximately one month to complete and includes online lectures, readings, quizzes, and exams. Upon successful completion of all three courses, students become eligible for certification as an ITMI Certified Tour Manager.

To get certified as an ITMI Certified Tour Manager, students must first complete all three courses in the program. They must also pass a comprehensive exam that covers topics such as tour operations management, customer service protocols, safety regulations, marketing strategies, and more. Once they have passed the exam they can submit their application for certification along with supporting documentation such as proof of work experience or education in tourism or hospitality management.

The cost of the ITMI Certified Tour Manager program varies depending on which institution you take it through but typically ranges from $1,500 - $2,000 USD for all three courses combined.

2. Certified Travel Industry Professional (CTIP)

Certified Travel Industry Professional (CTIP) is a professional certification program for travel industry professionals. It is administered by the Institute of Certified Travel Agents (ICTA). The certification is designed to recognize and reward individuals who demonstrate a high level of knowledge and expertise in the travel industry.

To earn the CTIP certification, applicants must pass an exam that covers topics such as customer service, sales and marketing, business operations, and regulations. The exam consists of 100 multiple-choice questions and takes approximately two hours to complete. Applicants must also have at least three years of experience in the travel industry in order to be eligible for the certification.

The cost to take the CTIP exam is $195 USD. Once an applicant has passed the exam, they will receive a certificate and be recognized as a Certified Travel Industry Professional.

3. Certified Tourism Ambassador Program (CTAP)

The Certified Tourism Ambassador Program (CTAP) is a professional development program designed to enhance the knowledge, skills and abilities of those involved in the tourism industry. It is a comprehensive training program that covers topics such as customer service, destination knowledge, marketing and sales, and event planning.

The CTAP program consists of three levels of certification: Certified Tourism Ambassador (CTA), Certified Tourism Professional (CTP), and Master Certified Tourism Professional (MCTP). The CTA level is the entry-level certification, which requires completion of an online course and passing a multiple-choice exam. The CTP level requires completion of an additional online course and passing a more detailed exam. The MCTP level requires completion of two additional courses and passing a more detailed exam.

The cost for the CTAP program varies depending on the level desired. The CTA level costs around $90 USD, while the CTP level costs around $200 USD. The MCTP level costs around $300 USD.

In order to get certified through the CTAP program, you must first register with the organization and pay any applicable fees associated with your desired certification level. Once registered, you will have access to all of the necessary materials needed for each course or exam. Depending on how quickly you complete each course or exam, it can take anywhere from one week to several months to become certified through this program.

4. International Society of Travel and Tourism Professionals (ISTTP) Certified Tour Manager

The International Society of Travel and Tourism Professionals (ISTTP) Certified Tour Manager is a professional certification program designed to recognize the knowledge and skills of experienced tour managers. The certification is based on a comprehensive exam that covers topics such as customer service, tour operations, marketing, finance, risk management, and more.

To become an ISTTP Certified Tour Manager, applicants must first meet the eligibility requirements which include having at least three years of experience in the tourism industry. Applicants must also pass an online examination which consists of multiple-choice questions about various aspects of tour management. Once applicants have passed the exam, they will receive their ISTTP Certified Tour Manager certificate.

The cost for taking the ISTTP Certified Tour Manager exam varies depending on where you take it. Generally speaking, it costs around $200-$300 USD for the exam fee itself. Additionally, there may be other fees associated with taking the exam such as registration fees or travel expenses if you need to take the exam at a testing center outside of your local area.

In total, it usually takes around two weeks to complete all steps necessary to become an ISTTP Certified Tour Manager. This includes submitting your application and passing the online examination. After successfully completing these steps, you will receive your certificate within four weeks.

5. National Tour Association (NTA) Certified Tour Manager

The National Tour Association (NTA) Certified Tour Manager (CTM) is a professional certification program that recognizes individuals who have achieved a high level of expertise in the tour and travel industry. The CTM designation is designed to recognize those who have demonstrated superior knowledge and skills in the areas of tour operations, customer service, safety, marketing, and business management.

To become a CTM, you must meet certain criteria set by NTA. This includes having a minimum of three years' experience as a tour operator or tour manager; completion of at least four NTA-approved courses related to the field; and passing an exam administered by NTA. It typically takes about six months to complete all the requirements for the CTM designation.

In order to get the CTM designation, you must first submit an application to NTA along with your resume and proof of experience. Once your application is accepted, you will be required to complete four approved courses related to tour operations, customer service, safety, marketing, and business management within six months. Once these courses are completed successfully, you will then need to pass an exam administered by NTA in order to receive your CTM designation.

The cost for obtaining the CTM designation varies depending on whether you are an individual or part of an organization. Individual members can expect to pay around $500 for the application fee plus course fees while organizations may pay up to $1,000 for their applications plus course fees.

6. Adventure Travel Trade Association (ATTA) Certified Tour Manager

The Adventure Travel Trade Association (ATTA) Certified Tour Manager is a professional certification program that recognizes the highest standards of excellence in adventure travel tour management. The certification is designed to ensure that tour managers have the knowledge, skills, and competencies necessary to lead successful and safe adventure travel tours.

To become an ATTA Certified Tour Manager, an individual must first complete a training program provided by an ATTA-accredited provider. This training program consists of online courses, on-site seminars, and field trips designed to equip individuals with the knowledge and skills required to be a successful tour manager. After completing the training program, applicants must pass a written exam administered by the ATTA. Upon passing this exam, applicants are awarded the ATTA Certified Tour Manager designation.

The cost of becoming an ATTA Certified Tour Manager varies depending on which accredited provider you choose for your training program. Generally speaking, it can cost anywhere from $500-$1000 USD to become certified. Additionally, some providers may charge additional fees for materials or other services associated with their training programs.

In total, it typically takes 4-6 weeks to become an ATTA Certified Tour Manager once you begin your training program.

7. American Bus Association (ABA) Certified Tour Manager

The American Bus Association (ABA) Certified Tour Manager (CTM) program is a professional certification program designed to recognize and reward the highest standards of tour management. A CTM is a professional who has been certified by the ABA as having achieved a high level of knowledge and experience in the tour management field.

To become an ABA Certified Tour Manager, applicants must first meet certain eligibility requirements, including:

* At least five years of full-time employment in the tour management industry or related fields

* At least three years of experience managing tours

* Possession of a valid driver’s license

* Completion of at least 50 hours of continuing education related to tour management

* Successful completion of the ABA’s CTM examination.

Once these requirements have been met, applicants must complete an application form and submit it along with payment for the exam fee. The exam fee is $150 for members and $200 for non-members. Once approved, applicants can then take the CTM examination at any one of several testing centers across the United States. The exam consists of 100 multiple choice questions covering topics such as customer service, safety regulations, marketing principles, and financial management. Applicants must score at least 80% on this exam in order to become certified as an ABA Certified Tour Manager.

Once certified, CTMs are required to maintain their certification by completing at least 20 hours of continuing education every two years. This requirement helps ensure that CTMs remain up-to-date on industry trends and best practices.

8. Destination Marketing Association International (DMAI) Certified Tour Manager

Destination Marketing Association International (DMAI) Certified Tour Manager is a professional certification program that recognizes the highest standards of tour management. It is designed to provide tour managers and their organizations with the knowledge and skills needed to effectively manage tours while delivering a high level of customer service.

To become DMAI Certified, individuals must complete an online course, pass an exam, and submit a portfolio demonstrating their experience in tour management. The course typically takes between 10-12 hours to complete and covers topics such as customer service, marketing, operations, finance, risk management, and legal considerations. Once completed, individuals must pass an exam with a score of 70% or higher in order to receive certification.

The cost for the certification program is $495 USD. This fee includes access to the online course materials as well as the exam fee. Upon successful completion of the program, individuals will receive a certificate from DMAI recognizing them as a Certified Tour Manager.

9. Professional Convention Management Association (PCMA) Certified Tour Manager

The Professional Convention Management Association (PCMA) Certified Tour Manager (CTM) program is a professional certification program that provides tour managers with the knowledge and skills to effectively manage tours and travel programs. The CTM program is designed to help tour managers develop the necessary skills to lead successful and safe tours, provide excellent customer service, and create memorable experiences for their customers.

The CTM program consists of an online course, which is divided into four modules: Tour Planning & Preparation, Tour Execution & Management, Risk Management & Safety, and Customer Service. The course takes approximately 8-10 hours to complete, depending on the individual’s learning speed. Upon completion of the course, participants must pass a final exam in order to receive their certification.

To get certified as a PCMA CTM, you must first register for the online course through the PCMA website. The cost of registration is $299 USD. After completing the course and passing the final exam, you will receive your certification from PCMA. Certification must be renewed every two years by completing additional training courses or attending conferences related to tour management.

10. Meeting Professionals International (MPI) Certified Tour Manager

Meeting Professionals International (MPI) Certified Tour Manager is a certification program designed to recognize the achievements of tour managers who have demonstrated excellence in their profession. The certification is awarded by MPI, a leading global association for meeting and event professionals.

The certification process requires applicants to demonstrate knowledge and experience in the areas of tour management, customer service, safety and security, risk management, budgeting and financial management, and marketing. Applicants must also pass an exam administered by MPI.

The application process takes approximately two months to complete. Applicants must submit an application form along with proof of experience in the field of tour management. They must also pay a fee of $250 USD for the exam and processing fees. Once the application has been approved, applicants will receive an email with instructions on how to take the exam.

The exam consists of 100 multiple-choice questions that cover topics such as tour operations, customer service, safety and security, risk management, budgeting and financial management, marketing strategies, communication skills, problem solving skills, and more. Candidates must score at least 70% or higher on the exam in order to be certified as a Tour Manager by MPI.

Once certified as a Tour Manager by MPI, professionals can use the designation “MPI Certified Tour Manager” on their resume or business cards. This certification is valid for three years after which candidates must renew their certification by submitting proof of continuing education credits earned during that period.

Do You Really Need a Tour Manager Certificate?

The short answer is no. A tour manager certificate is not required in order to become a tour manager, but it may be beneficial depending on your situation.

For those who are looking to enter the field of tour managing, having a certificate can be a great way to demonstrate that you have the knowledge and skills needed for success. It also shows potential employers that you are dedicated to learning more about the industry, and that you take your career seriously. With a tour manager certificate, you can demonstrate your commitment to customer service and professionalism.

In some cases, having a tour manager certificate can also provide an advantage over other applicants when applying for jobs. Many employers prefer applicants with some kind of formal training or certification in order to give them assurance that they will be hiring someone who is knowledgeable about the industry. Additionally, having a certificate may also put you ahead of other candidates who don’t have one when competing for positions with limited slots available.

On the other hand, if you already have experience working as a tour manager or related field and feel confident in your abilities, then getting certified may not be necessary for you. Employers understand that experience can often trump education when it comes to hiring decisions, so if you have plenty of practical knowledge then skipping the certification process may be an option for you.

Ultimately, whether or not obtaining a tour manager certificate is right for you depends on your individual circumstances and goals as a professional in this field. It’s important to weigh all of your options before making any decisions so that you can make sure that whatever path you choose is best suited to helping reach your career objectives.

Related : Tour Manager Resume Examples

FAQs About Tour Manager Certifications

Q1. What is a Tour Manager Certification?

A1. A Tour Manager Certification is a credential that demonstrates an individual has the knowledge and skills needed to successfully manage tours and travel related activities. The certification is typically offered by professional organizations or educational institutions and requires successful completion of a course, exam, or other assessment.

Q2. How do I become certified as a Tour Manager?

A2. To become certified as a Tour Manager, you will need to complete an approved training program and pass an exam or other assessment to prove your knowledge and skills in the area of tour management. Depending on the organization offering the certification, you may also need to have relevant experience in tour management.

Q3. What topics are covered in a Tour Manager Certification?

A3. Topics covered in a Tour Manager Certification can vary but typically include customer service, group dynamics, risk management, tour planning and operations, budgeting and financial management, marketing fundamentals, legal aspects of tourism, industry standards and guidelines, cultural sensitivity, and more.

Q4. How long does it take to get certified as a Tour Manager?

A4. The amount of time it takes to get certified as a Tour Manager depends on the specific program you enroll in; however most programs require between one and three months of study time for completion.

Q5. Are there any special requirements for becoming certified as a Tour Manager?

A5: Yes - depending on the organization offering the certification program there may be additional requirements such as having prior work experience in tour management or submitting letters of recommendation from colleagues or employers in order to qualify for certification.

Editorial staff

Brenna Goyette

Brenna is a certified professional resume writer, career expert, and the content manager of the ResumeCat team. She has a background in corporate recruiting and human resources and has been writing resumes for over 10 years. Brenna has experience in recruiting for tech, finance, and marketing roles and has a passion for helping people find their dream jobs. She creates expert resources to help job seekers write the best resumes and cover letters, land the job, and succeed in the workplace.

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6 Best Training Programs And Courses For Tour Guides

Your tour guides are the face of your company. They’re the ones interacting with your guests on a day-to-day basis and making sure they’re having the best experience possible.

If you want to provide your guests with excellent service, you might want to consider investing in specialized tour guide training. There are a number of programs to choose from, from beginner courses that teach the basics of guiding to more advanced certifications that fully prepare a guide for every kind of tour.

The travel landscape is constantly changing, and keeping your guides up-to-date on the latest trends will help you better meet your guest’s expectations.

In this post, you’ll learn why investing in additional training for your tour guides is a good idea — plus six unique programs to consider.

Why should you invest in training for your tour guides?

What qualities should a tour guide have.

• 6 best training programs and courses for tour guides.

1.  TripSchool

• 2.  International Tour Management Institute

3.  Be a Better Guide

4.  international guide academy.

• 5.  EastguidesWest

6.  Good Tourism Institute

Tour guide training programs help guides hone in on a number of important skills, including their storytelling capabilities and how to solve problems on a tour. Courses on public speaking and group psychology can feel more confident during their tours. In turn, they’ll provide a better experience.

Courses that introduce guides to real-life scenarios and have them work their way through them can be especially useful for those who have never worked as a guide before.

In other words, these training programs specifically focus on developing the traits that make a “just OK” tour guide great.

Finally, additional training can also make your company more reputable. With a certification or two under their belt, your tour guides can make your company stand out from others in your area.

Remember that an excellent tour guide can leave a lasting impression on your guests and make them want to refer your company to their friends. A bad one can do just the opposite. Don’t you think that’s worth the investment?

An exceptional tour guide is an expert on their destination and the tours they’re leading. 

They’re  also charismatic  and know how to connect with guests. The best tour guides love being around people, have superior communication skills, and understand how to read a crowd.

Tour guides should also have great storytelling skills. They should be able to package information into interesting narratives that capture your guests’ attention.

Finally, a great tour guide is always enthusiastic about the experience they’re leading. They know how to get guests excited about your tours and make sure they’re enjoying themselves throughout the whole experience.

6 best training programs and courses for tour guides. 

Most training programs today are available online as well as in person. Whether you’re looking for destination-specific training or quick courses your guides can complete on the go, here are six of the best training programs available for tour guides.

TripSchool offers online courses as well as in-person destination training around the U.S. Co-founded by industry veterans Mitch Bach and Alan Armijo, the company is dedicated to helping both tour guides and operators offer travelers the best service possible.

Your guides can take several online courses with TripSchool, including:

• Local Tour Guide & Experience Certificate:  a complete tour guide training program
• Multi-Day Tour Director Certificate:  a program that’ll teach guides how to design memorable tour experiences
• Start Your Own Tour Business:  a step-by-step guide to starting a travel business
• Storytelling Mastery:  a program to help guides develop their storytelling skills
• Student Tour Mastery:  a guide to working with students specifically

TripSchool also offers in-person training specific to destinations like San Francisco and New Orleans. There are even experience-based programs like “New England Fall Foliage” and “Southwest National Parks” that are tailored to guides operating in those segments.

2.  International Tour Management Institute

The International Tour Management Institute (ITMI) is a well-known program that provides training from experienced leaders in the tourism industry. The tourism school focuses on hands-on, in-person training, although online courses are also available.

ITMI offers one- to two-week online self-study programs, where tour guides can learn the fundamentals of being a travel leader. There’s also a five-week online group training program that features 10 live classes for local guides.

The tour director coaching and certification program is five weeks long and includes four days of in-person field training. This program allows guides to practice their skills in real life and teaches them how to handle situations that may arise domestically and internationally.

All of the courses also include training in socially responsible and environmentally conscious tourism.

Veteran tour guide Kelsey Tonner started the Be a Better Guide project to connect tour and activity entrepreneurs all over the world.

His Online Tourism Academy features practical training programs for tour guides and operators alike. All courses can be completed online and are also available on mobile. They include:

• Create Unforgettable Tours:  A step-by-step program teaching guides or operators how to jumpstart their tour business.
• Scale Your Tour Business:  A program teaching operators how to grow their business.
• Entertain and Captivate:  Teaches tour guides how to use storytelling to captivate their guests.
• Inspire Your Staff:  A course dedicated to honing skills like customer service, public speaking, people skills, storytelling, and more.

The academy has a growing community of over 17,000 members from 40+ countries around the world.

The International Guide Academy started in 1973 with courses in Australia, Hong Kong, and London. In 1988, the academy began offering courses in the U.S. The company expanded to Mexico in 2007 and to Canada in 2010.

Local tour guides can participate in both online or in-person courses that teach leadership, research, and public speaking skills. The academy caps its class sizes at 22 students, which allows for more individual attention during and after the program.

The academy also lets tour operators design custom curriculums that meet their company’s specific needs.

5.  EastguidesWest

East guides West offers training and consulting for tour operators and tour guides in unknown, underrated, and under-valued destinations around the world. The program also connects local tour companies and guides to larger, more well-known Western tour operators.

Tour guide training ranges from starter courses touching on everything you need to know to become a guide to more immersive multi-day, in-person programs. Several online courses are also available, including one on tour problem solving and another about keeping guests healthy.

The Good Tourism Institute places an emphasis on sustainable tourism, the goal being to make the tourism industry a better place for businesses and travelers alike.

The company is working on an online course that teaches how to offer unique experiences that benefit your local community. The course will focus on the latest trends in modern-day tourism, strategy development, office management, communication, and online marketing.

If you’re looking for a way to make your company stand out from others in your area, investing in extra tour guide training is the way to go. Each company on this list offers a variety of different training programs that can help your guides offer the best service possible.

Writer Carla Vianna

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The travel courses we offer are designed to provide you with the necessary knowledge and skills to excel in the dynamic field of travel and tourism. Whether you aspire to become a travel agent, tour operator, hospitality manager, or simply want to enhance your understanding of the travel industry, our courses will equip you with the latest insights and expertise in this ever-evolving sector.

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In summary, here are 10 of our most popular travel courses.

• International Travel Preparation, Safety, & Wellness :   Johns Hopkins University
• Hotel Management: Distribution, Revenue and Demand Management :   ESSEC Business School
• Chinese for Beginners :   Peking University
• Learn Spanish: Basic Spanish Vocabulary :   University of California, Davis
• Management of Fashion and Luxury Companies :   Università Bocconi
• English Lower Intermediate B1.1 :   Università di Napoli Federico II
• Astronomy: Exploring Time and Space :   University of Arizona
• Astrobiology: Exploring Other Worlds :   University of Arizona
• Sit Less, Get Active :   The University of Edinburgh
• Roman Architecture :   Yale University

Frequently Asked Questions about Travel

What is travel ‎.

Travel refers to the act of moving from one place to another, typically by means of transportation such as air, land, or sea. It involves going to different locations, either within one's own country or internationally, for various reasons such as leisure, business, education, or exploration. Travel allows individuals to experience new cultures, environments, and activities, broadening their perspectives and providing opportunities for personal growth. It can involve planned itineraries or spontaneous journeys, and can be done individually, with a group, or through travel agencies. Overall, travel offers a chance to discover and learn about different places, people, and customs, making it an enriching and educational experience. ‎

What skills do I need to learn for Travel? ‎

Some of the skills you need to learn for traveling include:

Language skills: Learning the local language of the countries you plan to visit can be incredibly beneficial in terms of effectively communicating with locals, understanding the culture, and navigating your way around.

Geography and navigation: Developing a good sense of direction and having knowledge of maps, landmarks, and GPS usage can help you navigate your way through unfamiliar territories.

Cultural awareness: Gaining cultural competency and sensitivity is important for respecting traditions, customs, and norms of the places you visit. This includes understanding etiquette, religious practices, and social norms.

Organization and planning: Traveling requires careful planning, as you need to manage budgets, itineraries, transportation, accommodation, and more. Developing organizational skills can help ensure a smooth and enjoyable trip.

Adaptability and problem-solving: Being adaptable to unforeseen circumstances and being able to find solutions to unexpected challenges while traveling is crucial. It helps you stay calm, think on your feet, and make the most out of any situation.

Basic first aid and safety: Knowing basic first aid skills and being aware of travel safety tips can help you effectively deal with minor injuries, illnesses, or emergencies that may occur while traveling.

Budgeting and money management: Being able to manage your finances while traveling is essential. Learning skills like budgeting, tracking expenses, and finding the best deals can help you make the most out of your travel budget.

Photography and storytelling: Capturing memories and telling stories through photography can be a great way to document your travel experiences. Learning basic photography techniques and visual storytelling can add an extra dimension to your trip.

Intercultural communication: Developing good interpersonal skills and the ability to connect with people from different backgrounds and cultures can lead to meaningful interactions and enriching travel experiences.

• Research and planning: Being proficient in conducting online research and efficiently planning your trips can help you find the best destinations, attractions, accommodations, and travel options that align with your interests and preferences.

Remember, these skills can vary depending on the specific type of travel you plan on doing (solo backpacking, luxury travel, adventure travel, etc.) and the destinations you intend to visit. ‎

What kinds of jobs can you get with Travel skills? ‎

There are several job opportunities available for individuals with travel skills. Some of the potential careers include:

Travel Agent/Consultant: With expertise in travel, you can work as a travel agent or consultant. This involves assisting clients in planning and organizing their trips, making reservations, and providing travel advice.

Tour Guide: As a tour guide, you can lead people on sightseeing trips, historical tours, or adventure excursions. This job allows you to share your knowledge of different locations and cultures with others.

Flight Attendant: If you enjoy travel and working in the airline industry, becoming a flight attendant might be an excellent option. With travel skills, you can excel in this role, ensuring a pleasant experience for passengers on flights.

International Aid/Relief Worker: Many organizations such as non-profits and charities require individuals with travel skills. You can utilize your knowledge to work in diverse locations, providing assistance and support during humanitarian crises or development projects.

Event Planner: Event planning often includes arranging travel logistics for attendees, especially for conferences, trade shows, and destination weddings. Your travel expertise can help in coordinating travel arrangements for guests and managing overall event logistics.

Travel Writer/Blogger: If you have a passion for writing and travel, combining both can lead you to a career as a travel writer or blogger. You can share your experiences, offer travel tips, and provide valuable insights to inspire others.

• Hospitality Manager: With travel skills, you can pursue a career in the hospitality industry. As a manager, you would oversee hotel operations, ensuring guests have a smooth experience and overseeing staff and services.

These are just a few examples, and there are numerous other job possibilities for individuals with travel skills. It ultimately depends on your specific interests, qualifications, and the industries you wish to work in. ‎

What kind of people are best suited for studying Travel? ‎

People who are curious, adventurous, and have a passion for exploring new places and cultures are best suited for studying Travel. They should have a desire to learn about different destinations, their histories, and the various aspects of the travel industry. Additionally, individuals who possess good communication and interpersonal skills, as well as a willingness to adapt to different environments, will excel in this field. ‎

What topics can I study that are related to Travel? ‎

There are several topics related to travel that you can study. Some of these include:

Tourism and Hospitality Management: This field focuses on the management and operation of travel businesses, such as hotels, resorts, airlines, and travel agencies.

Cultural Tourism: This topic explores the cultural aspects of travel and how tourism impacts local communities. It covers subjects like heritage preservation, cultural exchange, and sustainable tourism practices.

Travel Journalism: If you have a passion for writing, you can study travel journalism, which includes learning how to write engaging travel articles, blogs, or even produce travel documentaries.

Geographic Information Systems (GIS) for Travel: GIS technology plays a crucial role in travel planning and analysis. By studying GIS, you can learn how to effectively use spatial data to enhance travel experiences, map destinations, and analyze transportation networks.

Sustainable Tourism: This topic focuses on responsible tourism practices, including minimizing environmental impact, supporting local communities, and promoting sustainable development in travel destinations.

Event and Conference Planning: If you're interested in organizing travel-related events, studying event and conference planning can provide you with the necessary skills and knowledge to successfully plan and execute travel-related conferences, trade shows, or exhibitions.

• Travel Photography: For those who enjoy capturing moments and sharing travel experiences through visual storytelling, studying travel photography can help you enhance your skills in composition, lighting, and post-processing techniques.

Remember, there are numerous other specific travel-related courses and skills you can study based on your specific interests and career goals. ‎

What are the benefits of taking an online Travel course? ‎

Online Travel courses offer a convenient and flexible way to enhance your knowledge or learn new Travel refers to the act of moving from one place to another, typically by means of transportation such as air, land, or sea. It involves going to different locations, either within one's own country or internationally, for various reasons such as leisure, business, education, or exploration. Travel allows individuals to experience new cultures, environments, and activities, broadening their perspectives and providing opportunities for personal growth. It can involve planned itineraries or spontaneous journeys, and can be done individually, with a group, or through travel agencies. Overall, travel offers a chance to discover and learn about different places, people, and customs, making it an enriching and educational experience. skills. Choose from a wide range of Travel courses offered by top universities and industry leaders tailored to various skill levels. ‎

What Travel courses are best for training and upskilling employees or the workforce? ‎

When looking to enhance your workforce's skills in Travel, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here . ‎

4 Tour Guide Training Programs to Improve Your Skills

By Kyla Steeves

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Being a successful tour guide doesn’t happen overnight. You can’t just snap your fingers and wake up as Kelsey Tonner. If you want to differentiate your tour business from others, double your tips, and become a tour director one day, you have to improve your tour guide skills. 

Of course, that might happen naturally as you gain experience over time — especially if you do a self-evaluation at the end of every tour. But one of the best and fastest ways to fine-tune your skills is to take a few tour guide training courses.

By learning directly from the experts, you can get insider tips on real-life scenarios so that you know how to lead tours like a pro, which will help you feel more competent and confident as a tour guide. Not to mention, spruce up your LinkedIn profile with a snazzy tour guide certification to add credibility to your skillset. 

So, where can you get started? We break down the top 4 tour guide training programs in the industry right now. Specifically, those that offer online courses, so that you can level up your tour guide skills in your pajamas during this unsolicited downtime.

(P.S. if you are a tour operator reading this, you can better support your tour guides by offering intensive, in-house tour guide training and encouraging professional development with the following courses below)

Top tour guide training courses

1. TripSchool

If Shane Whaley from Tourpreneur gives something his stamp of approval, you know it has to be good. After taking one of the TripSchool workshops, Shane shared that the learning experience was intense , brutally honest , no sugar coating , and well worth the time and money . (You can see the full review in the Tourpreneur Approved Directory ).

In other words, TripSchool isn’t kidding around. Combining over 40 years of experience in the industry, the founders, Mitch Bach and Alan Armijo, are passionate about helping tour guides grow their skills based on everything they’ve learned first-hand. In fact, they’re often described as the Dynamic Duo by their long list of graduates. 

With TripSchool, you can choose your own training adventure. Between live, interactive workshops, self-paced online courses, and in-person classes, there’s an option for almost any learning style. TripSchool also has a library of tour guide handbooks , written by tour guides, that provide insight on how to lead tours in the most in-demand tourist hot spots of the United States. 

For new tour guides, you might want to start with the Tour Director & Guide Certification . In this course, you’ll learn how to improve your tour guide skills by completing a three-step process:

• Online course: 10 days of covering essential terminology and concepts behind tour directing
• Boot camp: 6 days of applying what you learned to the field with a small class size
• Work and mentorship: TripSchool won’t leave you hanging. After completing the course, you’ll get access to continued education and graduate support to help you succeed in your career

That’s not all, TripSchool also offers a Getting Hired Series, with real critiques from tour operators on what they look for in a resume and interview, as well as short destination training sessions (2-3 hours of jam-packed tips). I can go on and on; you’ll just have to see yourself by checking out the Online Tourism Training Library . 

2. International Tour Management Institute

Around since 1976, the International Tour Management Institu t e (ITMI) is one of the longest-running tour training programs in the industry. Over 8,000 tour guides and travel leaders have graduated from ITMI, who, as alumni, enjoy exclusive access to an online community of tour professionals, the industry’s largest database of tour resources, and the annual ITMI Symposium — a networking and educational event. 

Like the TripSchool, ITMI’s Tour Certification Program breaks up the curriculum into three sections over the course of two months:

• Tour Leading Fundamentals: learn all about the key concepts and skills required in the field (3 weeks of online classes and assignments)
• Learning Lab: spend a full week with your classmates in-destination, and apply what you learned to practical, real-life scenarios (8-day in-person intensive training)
• Career Launchpad: get the support you need with a career action plan and online coaching (3 weeks of one-on-one sessions)

ITMI values the entire program at over $14,000, but tuition is less than half of that. If you’re unsure about investing that much money, think of it like a college degree. An ITMI certificate is recognized internationally, and they partner with over 1,000 tour companies worldwide, so they can help jumpstart your career with suitable job opportunities. 

Don’t wait to apply for admission . ITMI only takes 175 students into the certification program. Or check out what other courses they offer, like the Student Tour or National Parks Master Class. (P.S. if you’re a tour operator, you can work with ITMI to design a customized training program for your tour guides). 

3. International Guide Academy

Like ITMI, the International Guide Academy (IGA) has been around for a long time. First established in 1973, IGA has 47 years of experience training tour guides and directors in four continents, including places like Australia, Hong Kong, and even at sea on a cruise ship.

IGA offers both a tour director and tour guide course, which you can take back to back and receive a tuition discount. It’s important to note that tour guides and tour directors require different knowledge and training, so being able to get both certifications at a lower cost is a double whammy. 

In just seven days, the Tour Guide Class goes over everything you need to know, including travel industry terminology, conduct and ethics, commentary skills, your role as a local expert , and so much more. As a graduate, you also receive lifetime job placement assistance and access to a detailed list of 200+ tour operators and their contact information.

With instructors from all over the world and different cultural backgrounds, IGA is looking to expand its number of international locations where you can do your training. But for now, they’re holding the tour guide programs entirely online, so be sure to check their website for upcoming class dates. 

4. EastguidesWest

Accredited by  ILM  — Institute of Leadership & Management —  EastguidesWest  offers coaching for tour leaders worldwide, especially remote and emerging destinations. Founded by two tour directors who are both ITMI-certified, Sjannie Hulsman-Louwers and Barnaby Davies strive to make tourism education more accessible to all by passing on their knowledge and expertise online and on-site. 

While they invested thousands in their own tourism training, they generously share their insights and how-to at a fraction of the cost in as little as three days. With a primary focus on Western tourism expectations and sustainability, EastguidesWest’s  field training  covers  cultural sensitivity , body language and public speaking, pricing with a business mindset, personalized guest attention, and so much more.

Now, don’t worry if you can’t travel for training. EastguidesWest also has budget-friendly  online tour guide courses  you can work through on your own time, which are currently on sale due to COVID-19. There are twelve courses in total (with more to come), so that’s twelve certifications to spice up your resume and help you land a job with a tour operator.

Speaking of, EastguidesWest connects local tour guides to Western tour operators through an ever-growing global network of tourism professionals. Not to mention, they’ve recently launched a program to help tour guides in need where tour guides can get support from donations. So if you could use some assistance paying for basic necessities right now, send in your tour guide crisis application form.

Other fantastic courses for tour guides

We already know that tour guides wear many hats. They must know how to make a commentary in tour guiding , handle large groups, and have exceptional time management and navigational abilities. But what really makes a tour guide stand out to both tour operators and their guests? Being prepared for almost anything that comes your way with a diverse skillset. 

So, it’s good to take courses outside of guiding to become a more well-rounded and successful tour guide. Here are a few ideas to start you off:

• Improvisation: tour guides have to be on their toes from check-in to check-out. Learn how to keep the funny tour guide jokes going in-between your scripted bits by taking on online class with Second City Works — the largest school of improvisation and sketch comedy in the world.
• Public speaking: most of the above tour guide courses will go over effective techniques here, but if you want to fine-tune your public speaking skills to make the tour less of a presentation and more of a conversation, consider taking this LinkedIn course .
• Marketing: many tour operators have enough on their plate already, and could always use some marketing help. Show how invaluable you can be to the operation’s success by helping to grow its online presence. The Tourism Tribe offers a bunch of affordable digital marketing courses for the tourism industry, including Blogging for Tourism , Facebook Ads 101 , and a short Instagram workshop . 
• Videography: tour operators love getting their hands on content to attract and engage social media followers. Help them out by getting incredible footage of their tours (ones you aren’t leading). Here’s an excellent cinematography course on SkillShare with a focus on travel filmmaking. 

Final thoughts

Don’t forget to check out if there are any certification programs offered in your country to improve your tour guide skills. And if you are looking to become an adventure guide, you’ll want to look for specific courses and licenses in your niche. Best of luck in your career as a tour guide!

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How to Become a Tour Manager?

• Updated on  
• Feb 8, 2023

What’s better than visiting new places everyday? A career in Travel and tourism is known to give aspirants the ever wanted comfort, exposure perks and glamour that they always wanted. It is a constantly growing sector with various job requirements. Tour Manager is one among the many job profiles in this sector. They are in charge of ensuring that travel arrangements for groups of vacationers go as smoothly and enjoyable as possible. In this blog, we will provide a complete guide on how to become a Tour Manager!

This Blog Includes:

Who is a tour manager, educational requirements, tour management course curriculum, diploma and certificate courses , ug courses , top global universities, top colleges in india, responsibilities of a tour manager, skills required to become a tour manager, scope and salary of a tour manager , top recruiting companies.

Do you enjoy travelling? Then here’s a blog on you on How to Become an Air Hostess?

Tour managers, sometimes known as tour directors, ensure that travel arrangements go as smoothly as possible and that tourists receive practical assistance throughout their trip. They follow guests during a trip, informing them of facts such as arrival and departure schedules, as well as points of interest. It is necessary to have extensive knowledge of a specific location or region, and you may be asked to act as a tour guide throughout the trip. Communication skills , public speaking and good sense of places are of the most important skills and qualities of an aspiring tour manager. 

Is dance is your passion? Then you must read How to Become a Choreographer?

Although there is no specific eligibility criteria for becoming a tour manager, aspiring candidates must know what the generic criteria is. To become a tour manager,  an individual must meet the following eligibility criteria:

• Candidates must have completed 10+2 from a recognized board with aggregate marks of at least 50%.
• Candidates must hold a bachelor’s degree in related fields like Aviation Management, Travel & Tourism Management, etc. 
• Candidates having IATA certification /diploma in travel and tourism are given preference.
• Candidates with prior experience in work related to the tourism industry are preferred. 
• Candidates must possess the required skill set for becoming a tour manager.

For those who wish to pursue a career as tour manager while pursuing a course in the same field of study, we have mentioned the breakdown of the tourism management course below: 

• Heritage & Environment
• Tour Planning & Costing
• Geography in Travel Planning
• Micro management of travel operations
• Guiding The Tourist
• Communication & Customer service skills
• Passport & Visa Documentation
• Culture & Cuisine of the world
• Marketing strategies & Organizational skills
• Travel Formalities
• Tour Management
• Techniques of Tour Planning
• Tourism Promotion
• Project Work

Here’s everything you need to know about Career as a Fashion Blogger

Become a Tour Manager: Popular Courses

For becoming a tour manager, students preferably should hold a degree in the following few courses:

Some of the popular diploma and certificate courses are shared below.

• Diploma in Tour Management
• Certificate Course in Tour Management
• Certificate Course in Travel & Hospitality
• Certificate Course in Travel & Tourism
• PG Diploma in Travel and Tourism
• Diploma in Cruise Line Operations and Management
• Diploma in Airfares & Ticketing
• Diploma in Computer Reservation System
• Diploma in Travel and Tourism with Amadeus 

Have a look at the most prominent Undergraduate courses below.

• Bachelor in Hospitality
• Bachelors in Hotel Management
• Bachelor of Tourism Administration
• BA (H) Hotel Management, Travel and Tourism
• BCom Tourism and Travel Management
• BBA in Aviation Management
• BBA in Travel and Tourism Management

The most popular postgraduate courses are listed below.

• Masters in Hotel Management
• MBA in Aviation Operations
• MBA in Travel and Tourism Management
• Masters in Hospitality
• Executive MBA in Tourism, Hospitality and Aviation Programme
• Master of Tourism Administration
• MBA Tourism and Travel
• MBA Tourism and Leisure
• MBA International Business with specialisation in Tourism
• MBA Tourism and Cargo Management
• MA in Travel and Tourism
• Master of Philosophy ( MPhil ) in Tourism
• PhD in Travel and Tourism

For becoming a tour manager, students can apply for the following colleges abroad: 

Listed below are the top colleges where students can apply to pursue tour management (travel & hospitality) in India.

• Chandigarh University
• Amity Institute of Travel & Tourism, Delhi
• New Delhi YMCA
• Jamia Millia Islamia, Delhi
• Graphic Era University, Mussoorie 
• University of Petroleum and Energy Studies, Dehradun
• Manipal Academy of Higher Education, Manipal
• Birla Institute of Technology, Mesra

While becoming a tour manager might be a career of your choice, you must also be aware of the duties and responsibilities associated with this role. As a tour manager, an individual is expected fulfil certain responsibilities such as:

• Welcoming the passengers and keeping them informed about travel arrangements.
• Accompany groups travelling by bus, car, boat, rail, or plane
• Examine tickets and other pertinent papers, seat assignments, and any special requirements.
• Helping passengers with passport and immigration related work
• Assist vacationers with check-in and settling into their accommodations
• Provide a variety of facts on itineraries, places, and culture
• Inform passengers of arrival and departure times at each stop on the schedule, and make sure that all members of the group are back on the coach before departing from each stop.
• Ensuring al travel arrangements have been smoothly laid 
• Handle situations, such as assisting a sick vacationer or people who need to call family ones immediately
• Make contact with places to stay or visit ahead of time to confirm specifics and plans
• Liaise with hotels, bus companies, restaurants, and other clients to provide information on facilities such as sights, restaurants, and stores at each destination.

For those who wish to become a tour manager, they must possess the following skills:

• Excellent communication skills
• Ability to work handle stress
• Time management skills
• Knowledge of foreign languages
• Organisational skills
• Interpersonal skills
• Problem solving skills
• Customer friendliness
• Working under pressure 

Tour managers’ starting salary in full-time work generally varies from INR 15,000 to INR 30,000 per month. Tour managers with experience may expect to earn between INR 35,000 and INR 50,000 per month. Salaries at the senior level or with significant experience might exceed INR 50,000 per month. However, remuneration is often determined per day, with rates and expenditures changing between firms. Salaries differ greatly based on the business, the location/country visited, and the sort of trip. Salary may be supplemented by commission and gratuities; the amount will vary according to the clients and the tour. Salary levels are affected by industry circumstances.

Let’s now have a look at some of the best travel and tourism companies that are among the top recruiters of tour managers:

• Thomas Cook (India) Ltd
• Cox & Kings Ltd
• Kesai Tours
• Kuoni Travel
• Indian Railways Catering and Tourism Corporation

The main job of tour managers is to ensure that travel arrangements go as smoothly as possible and that tourists receive practical assistance throughout their trip

Yes, tour manager is a good job that is continuously growing.

Marty Hom is one of the famous tour managers.

This was all about how to become a tour manager. Hope this blog has helped you with the necessary details for making a successful career in this field. If you require assistance in choosing the right university to study abroad , Leverage Edu experts can guide you through the process. Sign up for a free session right away! Call us immediately at 1800 57 2000 for a free 30-minute counselling session.

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Tour Manager

Also Called Road Manager, Concert Tour Manager

Tour managers travel with musicians and crew members on touring journeys that can span the globe and last for months. Their job is to make sure everything runs smoothly, which usually means arranging travel plans, coordinating with venues, managing money, facilitating media interactions, and scoping out local services at each tour stop.

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What does a Tour Manager do?

Tour managers take care of nearly every aspect of the lives of  musicians and  crew while on the road, providing organizational, administrative, and boots-on-the-ground support for the duration of a concert tour. They make transportation and lodging arrangements; communicate in advance with concert producers and  venue management  to coordinate load-in, sound check, and set times; convey the band's hospitality needs (backstage catering and dressing room setup); see to it that musicians and crew get to their next stop safely and on time; and ensure that the artist's rider requests are met.

The best tour managers are well-prepared for the issues and crises that sometimes arise on tour, and deal with them resourcefully and efficiently.

Tour managers create day sheets that detail each day's schedule and  distribute them  to the band and crew. If there are media engagements planned—such as a record store appearance, a radio station visit, or an interview—the tour manager is responsible for making sure everyone is where they need to be.  Perhaps most importantly, the tour manager manages the tour's finances, keeping a close eye on the money that comes in and out to ensure everything stays within the tour accountant's budget.  When a problem arises, whether it's due to a dispute with a promoter , a passport emergency, guest list gaffes, or the artist's own bad behavior, it's the tour manager's job to resolve the issue and restore peace. In some cases, tour managers work closely with a tour publicist to ensure attendance of the shows, and those who work on smaller tours might take on additional duties, such as overseeing production elements like lighting and sound or working the merch table.

At a Glance

Some tour managers start out as musicians  or concert techs ; others have experience as festival staff , booking agents , promoters , or live sound engineers , or in similar live-music roles. With experience, connections, and a reputation for good work, tour managers can advance to better-paying jobs with more prominent bands and artists, or join the ranks of a record label or concert promotion company. They can also go into other aspects of management, becoming an artist manager ,  venue manager , artist relations manager , or company manager to an orchestra.

Tour management is typically freelance work, although the most experienced tour managers may be able to snag in-house positions at record labels.  It's vital that aspiring tour managers have proven experience living on the road and managing a creative undertaking.  As with many live music gigs, g etting hired as a tour manager is often a matter of word-of-mouth referrals.   To get started, some tour managers do the work for little or no pay with a friend's band.

• Schedule management
• Personnel management
• Experience touring
• Proactive communication skills
• Problem-solving
• Multitasking and organization

Tour managers must be excellent multitaskers with terrific time management and organizational skills. Being proactive and making the most of downtime (e.g., while traveling between tour stops) is extremely important to staying on top of work. The best tour managers are well-prepared for the issues and crises that sometimes arise on tour, and deal with them resourcefully and efficiently. They  should also be capable of handling interpersonal conflicts—which occur frequently on tour—with grace.

It's easy to forget that managing a tour means going on tour oneself. Just like the musicians and crew members they manage, tour managers spend hours riding in cars, buses, and/or planes, work long days that continue well into the night, and sleep in hotels and motels in unfamiliar cities. They also enjoy all the benefits of going on tour: paid travel, free concerts, and new experiences and opportunities around every corner. It's  vitally important for a tour manager's long-term success and well-being that he or she enjoys life on the road, highs and lows alike.

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How to Become a Tour Guide

By Alyciah Beavers

Published: February 28, 2024

If you’ve been wondering how to embark on a fulfilling journey as a tour guide, this article is your roadmap to a career that lets you explore the world while sharing its wonders with others. Here, we discuss the role of a tour guide, how to become one, and some of the tour guide skills you should possess. Plus, we’ll delve into what the tour guide salary is like, helping you make an informed decision about this exciting profession.

Career Summary

Tour guide salary.

Are you wondering how much a tour guide earns in the United States? Well, the average tour guide salary is $40K per year. However, there is an estimated addition of $18K each year in bonuses, commissions, profit sharing, and tour guide tips from clients.

According to Glassdoor , here is the breakdown per each level:

• Entry Salary (US$45k)
• Median Salary (US$59k)
• Executive Salary (US$79k)

According to the Bureau of Labor Statistics (BLS), the average wage in the US is $61,900, meaning that tour guide salary falls behind the national average of other occupations.

What does a Tour Guide do?

A tour guide, also called a tour leader or local guide, plays a considerable role in promoting and preserving a town, city, organization, or country’s historical and cultural heritage. These are certified professionals licensed to lead other people on trips and tours while providing an informative, educational, and enjoyable experience.

Tour Guide Career Progression

• Entry-Level Tour Guide :  Leading basic tours, assisting with logistics, and providing introductory information to tourists.
• Tour Guide :  Leading a variety of tours, providing in-depth information, and ensuring an enjoyable experience for tourists.
• Senior Tour Guide : Taking on more complex and specialized tours, training and supervising junior guides, and often acting as a point of contact for clients.
• Specialized Tour Guide : Specialized tour guides focus on specific niches or interests within the industry, such as history, art, adventure, wildlife, or culinary tours.
• Tour Manager : They oversee the logistics and operations of multiple tours and ensure that all aspects of a tour, including transportation, accommodations, and activities, run smoothly.
• Tour Company Owner or CEO : At the highest level, a tour company’s executive director oversees the entire business. They set the company’s vision, strategy, and direction, manage financial aspects, and make critical decisions impacting its growth and success.

The Pros and Cons of Working as a Tour Guide

• You will live your dream and share your exploration and traveling passion with others.
• It is an opportunity to interact and relate with people from diverse walks of life and learn about different cultures.
• You are constantly learning about the history, culture, and geography of the places you guide.
• It is an opportunity to assist people in having memorable experiences and creating lasting memories.
• Tour guides may have to give the same tour multiple times daily, leading to repetition and potential monotony.
• Career growth and advancement opportunities may be limited for tour guides, as it’s often a front-line, customer-facing role.
• Sometimes, tour guides must work in various weather conditions, which can be uncomfortable and challenging.
• Guides may need to work with tourists who speak different languages, creating communication challenges.

Useful Tour Guide Skills to Have

• Communication Skills
• Interpersonal Skills
• Public speaking Skills
• Storytelling Skills
• Multilingual Skills

Popular Tour Guide Specialties

• Historical and Cultural Tours
• Culinary Tours
• Wildlife and Eco-Tours
• Religious and Spiritual Tours

Do I Need A Degree To Become A Tour Guide?

You only need a high school diploma to become a tour guide. However, different tour guide jobs need a degree. For example, to become a tour guide in a museum, you might require a degree in history-related fields.

Here are some key points to consider in determining whether to get a degree or not:

• Location and Regulations : The requirements for becoming a tour guide can vary by country and region. Some places may have specific regulations or licensing requirements for tour guides, which may or may not include the need for a degree. It’s essential to research the rules in your specific area.
• Type of Tours : The tours you want to guide can also influence the educational requirements. For example, leading historical or cultural tours may require more specialized knowledge and may be more likely to necessitate a degree in history , art, or a related field.
• Tour Company or Organization : Some tour companies or organizations may have specific requirements. Some may prioritize experience, personality, and local knowledge over formal education, while others may prefer candidates with relevant degrees or certifications.
• Tourist Demands : Understanding the needs and interests of the tourists you plan to guide is crucial. Some tourists may prefer guides with in-depth knowledge, which a degree can provide, while others may prioritize guides that offer a unique and engaging experience.
• Language Skills: Fluency in one or more languages can be a valuable asset for a tour guide. Language proficiency may sometimes be more important than a formal degree.
• Local Knowledge : For tours in a specific location, deep local knowledge, history, and cultural insights are often precious. This kind of expertise doesn’t necessarily require a formal degree.

What are the Benefits of Getting a Degree in Tourism?

Getting a degree in tourism can be important for several reasons, depending on your career goals and the specific context of the tourism industry in your region.

Here are some reasons why obtaining a degree in tourism can be beneficial:

• Knowledge and Expertise : A degree in tourism provides a comprehensive understanding of the local culture, history, geography, and other relevant information about the destinations you’ll be guiding people through. This knowledge can enhance the quality of your tours and make you a more informative and engaging guide.
• Professionalism : A degree can help you develop the tour guide skills and professionalism required to excel in the field. You’ll learn about customer service, communication, and safety protocols, which can enhance the overall experience for tourists and ensure their safety.
• Legal and Regulatory Requirements : Tour guides must be licensed or certified in many places, and a degree in tourism can help you meet these regulatory requirements. It can also provide a strong foundation for passing required exams or assessments.
• Career Advancement : A degree can open up more career opportunities within the tourism industry. For example, you might qualify for higher-paying positions, such as managing a team of guides or working as a travel consultant or planner.
• Networking : While pursuing a degree, you’ll have the opportunity to network with other students, professors, and industry professionals.
• Global Perspective : Some tour guide programs cover international tourism, which can be especially valuable for working in a worldwide or cross-cultural context. It can help you understand the needs and expectations of tourists from diverse backgrounds.

How Long Does It Take To Get A Degree In Tourism?

The time it takes to earn a degree in tourism can vary depending on several factors, including the degree level and whether you’re pursuing the degree full-time or part-time.

Here’s a general overview of the different types of degrees in tourism and their durations:

• Certificate in Hospitality and Tourism : It takes at least two weeks to complete a certificate in tourism and hospitality, where you will also get on-site training.
• Associate’s Degree : An associate’s degree in tourism or a related field takes around two years of full-time study. You will find these programs at community colleges or vocational schools.
• Bachelor’s Degree : A bachelor’s degree in tourism or hospitality management takes about 3 to 4 years of full-time study. The exact duration can vary by country and specific program requirements.
• Master’s Degree: A master’s degree in tourism or a related field usually takes 1 to 2 years of full-time study after obtaining a bachelor’s degree. Some programs may offer accelerated options, and the duration may also depend on the specific master’s program.

How Much Does It Cost To Study Hospitality And Tourism At University?

The cost of studying Hospitality and Tourism at a university can vary widely depending on several factors, including the region where you choose to study, the specific university or college you attend, your residency status, and the level of the program, whether undergraduate or postgraduate.

On average, public colleges charge $9,300 per year for in-state students, whereas out-of-state students pay $26,400 for a bachelor’s degree . 

Here are factors that can influence the cost:

• Location : Tuition fees can vary significantly from one state to another. 
• University : The reputation and ranking of the university can impact tuition costs. More prestigious universities may charge higher tuition fees.
• Degree Level : Undergraduate programs are typically less expensive than postgraduate programs such as a master’s program.
• Duration of Program : Longer programs will cost more than shorter ones.
• Additional Costs : Consider other expenses, such as housing, textbooks, transportation, and living costs, when calculating the total cost of your education.
• Scholarships and Financial Aid : Many universities offer scholarships and financial aid to help students offset the cost of their education.

Can I Become A Tour Guide Through Online Education?

Are you researching how to become a tour guide and wondering if you can study online? Yes, you can . And, it is cheaper to study online to become a tour guide.

Here’s a general outline of the steps involved in becoming a tour guide and where online education can fit in:

• Research and Familiarization : Start by gaining in-depth knowledge about the area where you wish to become a tour guide. This may involve online research, reading books, and watching documentaries or online courses related to the region’s history, culture, and geography.
• Formal Education : Many universities and colleges offer online degrees or certificates in tourism , hospitality, history, or cultural studies, which can provide you with a strong educational foundation. 
• Customer Service and Soft Skills : Effective communication, people skills, and customer service are crucial for tour guides. You can improve these skills through online courses, workshops, and books on customer service and interpersonal communication.

What Are Some Web Resources To Learn Skills To Become A Tour Guide?

Here are some web resources to help you develop the necessary tour guide skills and knowledge related to tourism and hospitality:

• National Tour Association (NTA) : The NTA provides resources, education, and networking opportunities for tour professionals. Their website offers webinars, articles, and publications on tour guiding and tourism.
• International Tour Management Institute (ITMI): ITMI offers online courses and resources for tour guides and directors. They cover various aspects of tour management, from group dynamics to destination knowledge.
• Tourism e-Lab : This e-learning platform offers a wide range of online courses related to tourism and hospitality. Courses cover tour guiding, travel management, and customer service.
• World Federation of Tourist Guide Associations (WFTGA) : The WFTGA website provides information about professional tour guiding standards, international tour guiding events, and educational opportunities.
• Tourism and Hospitality Schools’ Websites : Many universities and colleges with programs in tourism and hospitality offer free resources, such as lecture notes and presentations, on their websites. These resources can help gain a more in-depth understanding of the field.
• Forums and Online Communities : Joining forums and communities of tour guides can be a great way to learn from experienced guides, exchange tour guide tips, and get advice. Look for platforms like TripAdvisor’s forums forums or dedicated tour guide forums.

Practical Experience

What are internship opportunities for a tour guide.

Internship opportunities for a tour guide can be a great way to gain practical experience and develop the skills necessary for a career in tourism and hospitality.

Here are some internship opportunities that can help you on your path to becoming a tour guide:

• Tour Companies : Many tour companies offer internships for individuals interested in becoming tour guides. These internships may involve shadowing experienced guides, learning about different tour routes, and assisting with tour logistics.
• Museums and Cultural Institutions : Museums and cultural institutions often offer internships related to guided tours. These internships may involve researching and developing tour content, leading tours, and interacting with visitors.
• National and State Parks : If you’re interested in nature and outdoor activities, consider internships at national and state parks. These opportunities can provide you with experience in guiding hikes, wildlife tours, and educational programs.
• Historical Sites : Historical sites and landmarks often employ tour guides. Interning at such locations can give you hands-on experience sharing historical and cultural information with visitors.
• Travel Agencies : Some travel agencies offer internships that involve assisting clients with tour bookings, creating itineraries, and learning about various travel destinations.
• Cruise Lines : If you’re interested in working as a tour guide on cruise ships, consider internships with cruise lines. These internships may involve assisting with onboard tours and excursions.
• Hospitality Industry : Some internships in the hospitality industry can also be relevant for tour guides. Working at hotels, resorts, or hostels can help you gain customer service and guest interaction skills.

What Skills Will I Learn as a Tour Guide?

Here are some of the critical skills you’ll develop as a tour guide:

• Knowledge of the Destination : A tour guide must have in-depth knowledge about the location they are guiding in. This includes historical, cultural, and geographical information and up-to-date information on local events and attractions.
• Communication Skills : Effective communication is crucial. You need to convey information clearly and engagingly to your clients. This includes public speaking, storytelling, and interpersonal communication.
• Adaptability : Tour guides must be flexible and adapt to unexpected changes or challenges during tours, such as weather, transportation issues, or last-minute schedule changes.
• Leadership : You will lead a group, manage their behavior, and ensure they follow the tour’s rules and guidelines.
• Time Management : Tours often have tight schedules, so keeping the group on time and track is crucial.
• Safety Awareness : Ensuring the safety of your clients is paramount. You need to be trained in first aid and emergency procedures and understand the local safety regulations well.
• Cultural Sensitivity : Be aware of cultural norms and differences to respect the traditions and customs of your clients, especially in a multicultural environment.
• Navigation : Familiarity with the area’s layout and understanding of maps and GPS systems are valuable for navigating destinations.
• Storytelling : Being able to tell engaging and informative stories about the location’s history, culture, and landmarks can make the tour more enjoyable and memorable for your clients.
• Knowledge of Tour Logistics : Understanding the logistics of organizing and conducting tours, such as transportation, entrance fees, permits, and other administrative tasks.
• Conflict Resolution : Dealing with client disputes or conflicts within the group diplomatically and effectively is an important skill.
• Technology: Proficiency with technology, including audio equipment, multimedia presentations, and mobile apps, helps guide the tourists, thus enhancing the tour experience.

What is the Work-Life Balance of a Tour Guide?

A tour guide’s work-life balance can vary depending on several factors, including the type of tours they lead, their company, their experience, and their personal preferences.

Here are some key considerations:

• Seasonality : Tour guides often work in a seasonal industry. Summer seasons and holidays, for instance, have long, busy workdays with limited time off. In contrast, during the off-season, they may have more flexibility and free time.
• Hours of Operation : Some tours, like day tours or city tours, have regular working hours, while others, like multi-day or specialized tours, may require irregular or longer hours. Evening and weekend work is common in the industry.
• Flexibility : Independent tour guides may have more control over their schedules and can better manage their work-life balance. On the other hand, guides employed by larger tour companies may have less flexibility and be subject to fixed plans.
• Physical Demands : Tour guiding can be physically demanding, as guides often spend long hours on their feet and may need to keep up with a fast-paced itinerary. This can impact their work-life balance and overall well-being.
• Personal Preferences : Some tour guides may prefer a more flexible, on-the-go lifestyle, while others may value a more structured work schedule. The balance between work and personal life can vary based on individual preferences.
• Time Off : Tour guides work when others have time off, such as weekends and holidays. This can be both an advantage and a disadvantage, as it allows them to meet tourists during these high-demand periods but can limit their leisure time.
• Burnout : The nature of the job, with its long hours, repetitive information delivery, and the need to cater to tourists’ needs, can lead to burnout if not appropriately managed.

What’s the Career Outlook for Tour Guides?

According to BLS, the projected employment outlook for a tour guide will change drastically from 2022 to 2032, with 4,300 new jobs each year and an 8% growth in this industry.

However, the career outlook for tour guides depends on the location, the type of tours offered, and economic conditions. 

What Are The Job Opportunities Of A Tour Guide?

Job opportunities for tour guides can vary depending on their location, specialization, and skills.

Here are some common job opportunities for tour guides:

• City Tour Guide : City tour guides lead tourists on tours of urban areas, providing historical, cultural, and architectural information about the city’s landmarks, neighborhoods, and attractions.
• Museum Tour Guide : Tour guides work in museums and art galleries, offering explanations and insights about the exhibits and artifacts.
• Nature and Adventure Tour Guide : These guides lead outdoor tours, such as hiking, wildlife safaris, or adventure activities like rafting or zip-lining. They share their knowledge about local flora, fauna, and outdoor experiences.
• Cultural Tour Guide : Tour guides showcase a region’s local culture, traditions, and customs. They often lead tours to festivals, historical sites, and cultural events.
• Wine Tour Guide : Wine tour guides work in vineyards and wineries, leading tours that include wine tastings and education about the winemaking process.
• Food Tour Guide : Food tour guides introduce tourists to local culinary delights, taking them to restaurants, markets, and food-related events to sample regional dishes.
• Historic Tour Guide : Historic tour guides specialize in providing insights into the history of a particular location or landmark. They may lead tours of historical sites, battlefields, or architectural wonders.
• Educational Tour Guide : Educational tour guides work with school groups or educational institutions, providing informative tours focused on history, science, or culture.
• Cruise Ship Tour Guide : Cruise ship tour guides organize and lead shore excursions for cruise passengers at various ports of call.
• Language-Specific Tour Guide : If you are proficient in a foreign language, you can be a language-specific tour guide for tourists who speak your language. This is especially valuable in regions popular with international tourists.
• Private Tour Guide: Some tour guides offer private tours tailored to the specific interests of individual or small groups of travelers.
• Virtual Tour Guide : With the rise of virtual tourism and online experiences, there is a growing demand for virtual tour guides who lead tours via video conferencing or virtual reality platforms.

What Type of Organizations Hire a Tour Guide?

The type of companies or organizations that hire tour guides can vary based on the tours’ nature and the guiding services’ specific focus.

Here are some examples:

• Tour Operators
• Travel Agencies
• Museums and Cultural Institutions
• National and State Parks
• Cruise Lines
• Historical Sites and Landmarks
• Zoos and Aquariums
• Adventure and Eco-Tourism Companies
• Walking and Segway Tour Companies
• Bus and Trolley Tour Companies
• Language Schools
• Event and Conference Organizers
• Educational Institutions

Should I become a Tour Guide?

Looking at all the information we have discussed above, becoming a tour guide will help you develop new skills such as adaptability and communication skills. There is a chance to grow and move from entry-level to CEO based on your specialty.

However, the annual average wage is relatively lower than other occupations, which might challenge some. Therefore, look at your skills, passion, and lifetime goals to determine if the career works for you.

Careers Related to Tour Guide

• Customer Service Representative
• Event Planner
• Travel Agent

About the Author

Read more articles by Alyciah Beavers

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Tour manager course

Tour Management

The show must go on. Taught by industry pros, this course gives you the tools you need to keep a tour running smoothly and successfully.

Instructors : Misty Roberts+Scott Adamson | Modules : 10 | Class length : 81 video lessons (5.5 hrs) | Downloads : 31 templates+worksheets | Course Level : beginner-intermediate | Duration : lifetime access

Meet your instructors

+ 1. why we go on tour.

23:23 (11 videos) Misty and Scott discuss the reasons we go on tour in the first place, along with the actual job part.

+ 2. Touring Personnel

57:58 (10 videos) We run through a bunch of different jobs that exist on tour, each with a specific skill set.

+ 3. Non-touring Personnel

41.37 (10 videos) It takes a team of people to make a tour successful, and many of them aren't actually on the road.

+ 4. Production

09:50 (4 videos) We talk about how lights, sound, and power are all big parts of a concert, and how we transport it all.

+ 5. Advancing

30:05 (9 videos) There's a ton of work that happens before the tour even starts, and the downloads here will get you running quickly.

+ 6. Contracts/Settlement

20:00 (5 videos) Understanding contracts helps with settling shows correctly, which isn't always straightforward!

+ 7. Budgeting/Accounting

37:16 (11 videos) Keeping the tour's finances organized is a critical part of a tour manager's job, and our handy downloads are here to help.

+ 8. Transportation

24:32 (5 videos) Getting from place to place is obviously important for a tour, so we have some great international travel tips for you.

+ 9. Tour Buses

29:00 (7 videos) Tour buses are how many of us travel from gig to gig. Love 'em or hate 'em, many tours can't run without them.

+ 10. Day of Show (DOS)

25:00 (5 videos) Expect the unexpected. This is where all the action is.

Registration closed

Taught by industry pros, this course gives you the tools you need to keep a tour running smoothly and successfully.

Available soon with subscription

Make your tour a success

Tour Management gives you a solid grasp of this critical role so you can reliably advance, manage, and keep any tour running smoothly.

Great for all production crew

It takes a lot of people to make a show happen, both on and off tour. We take a close look at what makes a concert click.

Downloads and Worksheets

Get a huge jump start on your tour with templates and worksheets designed specifically for achieving success on the road.

Preparation and advancing

Learn how to use the tools we provide to get properly organized and set up for success — before showing up for the first gig.

Real-world problem solving

It’s impossible to predict everything that comes up during a tour, but with the right approach you can handle whatever comes your way.

Misty Roberts + Scott Adamson

Misty and Scott have decades of combined experience in venues from tiny clubs to the biggest stages in the world. A passion for live music — plus the experience of pulling off thousands of successful concerts — help us share valuable insight to the touring world.

Tour Management covers the practical skills we’ve learned in an accessible and actionable curriculum.

Scott + Misty have run shows at:

Is it fun to go on tour?

Absolutely! It an also be draining, and there are many pitfalls to avoid (which we discuss here in the course). But in our humble opinion, the best part of the whole experience is working with some of the coolest people on the planet.

How do I know if Tour Management is right for my level?

Tour Management offers a thorough view of how tours operate so you can avoid making mistakes that can derail a show. The curriculum is perfect for those just starting out, or for anyone already in the touring industry looking to step into the tour manager role.

Do you discuss other touring roles other than Tour Manager?

Yes! Misty and Scott run through a ton of different positions that exist both on and off tour. All of these are necessary for getting the show on the road.

What downloadable resources are part of this course?

There’s a bunch! We have example contracts, deal memos, bus and production quotes, spreadsheets, templates, and other goodies. Get a huge jump start on working in the live music industry — this is some truly time-saving stuff.

Who is the Tour Management course for?

This course is for anyone who wants to be involved in touring or local production for live music. With the knowledge you gain from this course you’ll have a good picture of opportunities available in the live music industry, and a better understanding of show production from all angles.

When does the course start and finish?

This is a completely self-paced online course — you decide when you start and when you finish.

How do I get access?

Live Sound Essentials is available as part of the TPA All Access subscription. Learn more here.

Mashey Partners

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Getting Details...

Last day to enroll! Enroll for April semester by 5:00 PM ET today! Choose Your Course

1-866-berklee, int'l +1-617-747-2146, [email protected], searching..., or check out these faqs:.

• CHANGE CERTIFICATE: When a student wants to change their lower-level certificate to a higher-level certificate (or vice versa) prior to the completion of the program. There are no additional fees for this option other than the cost of additional courses, and you will only earn one certificate upon completion.
• STARTING A NEW CERTIFICATE: When a student wants to earn more than one certificate by having the courses from their lower-level certificate waived into a higher-level certificate. In this case, an additional $175 registration fee is required.

Financial Aid

• Attained at least a 2.70 cumulative GPA in concentrate courses
• Have a minimum cumulative GPA of 2.00
• Fulfilled all program requirements AND completed a minimum of 120 credits for a single major or 165 for a dual major
• Completed a minimum of 60 institutional credits for a single major or 105 institutional credits for a dual major
• Fulfilled all financial obligations to the college

Transfer Credits

Online undergraduate-level course, touring 101.

Authored by Bruce Houghton

Course Code: OMBUS-250

Next semester starts June 24 Enroll by 5 PM ET. Limited seats available.--> Enroll by 5 PM ET. Limited seats available.-->

3-credit tuition, non-credit tuition.

With income related to live performances accounting for 60-80 percent of most artists’ income, never has it been more important for musicians to build and sustain a touring career. This course is designed to teach you how to do just that. Beginning with your earliest gigs through your first national tour, you'll learn how to create a memorable live performance; book, negotiate, and market only the right shows; capture a loyal fan base; and build the kind of success story that helps expand your entire career.

• Outline the history and importance of performing live, and put that knowledge to work, building a career in music
• Create the building blocks of a successful live performance career, including online and offline branding, creating a memorable live show, and structuring a band and a business that supports it
• Find, negotiate, contract, and perform the right gigs
• Market each show and build a community of loyal and supportive fans
• Move beyond the home market to tour regionally, nationally, and internationally
• Secure a booking agent and team that is dedicated to your success
• Protect your financial, mental, and physical well-being throughout the journey

Need guidance?

Call ,  Text ,  or  Email us

Lesson 1: An Introduction to Grassroots Touring

• A Brief History of Modern Touring: The 1950s
• A Brief History of Modern Touring: The 1960s and '70s
• A Brief History of Modern Touring: The 1980s and '90s
• The Importance of Touring in the Modern Music Industry
• The Ability to Generate Income
• Learn the Language of Touring: Key Touring Industry Players
• Learn the Language of Touring: Types of Live Performances
• Learn the Language of Touring: The Deal
• Learn the Language of Touring: Miscellaneous
• Modern Grassroots Touring
• Attracting Your Team
• Assignment 1: To Dream the Obtainable Dream

Lesson 2: Everyone Starts Somewhere—Be Prepared for Success

• Meet the Band
• Be Ready for Success
• Self-Assessment: What is Your Brand?
• Brand and Marketing Building Blocks
• The Written Parts of Your Press Kit
• Go Online: Website and Email
• Go Online: Social Media and Streaming Profiles
• Assignment 2: Build Your Foundational Brand Elements

Lesson 3: Get Ready to Play

• The Beatles and the Importance of Smart Practice
• The No. 1 Predictor of Success
• Develop a Show
• Get Organized
• Book a Pre-Show
• Assignment 3: Create a Plan

Lesson 4: Booking Basics

• How to Identify the Right Gigs
• Getting Started
• Persistence Pays
• Closing the Deal
• Everything Is Negotiable
• Contract Basics
• Setting and Exceeding Expectations
• Assignment 4: Research Two Venues

Lesson 5: Growing an Audience

• Gig and Venue Types
• Performing Where There’s Already an Audience
• Finding the Right Opportunities
• Unusual Venues
• Non-Traditional Performance Opportunities
• Live from Your Basement to the World
• The Importance of Capturing Fan Data
• Text Campaigns and Social Media
• Assignment 5: Build Your Audience

Lesson 6: Build Your Live Music Business

• What Is a Great Gig?
• Performing Too Little or Too Much
• The Underplay
• Measure Success as a Live Musician
• Keep a Record
• Audience Reaction and More Data
• Refine Your Pitch to Tell Your Unique Touring Success Story
• Touring Pitching Examples
• The Pros Speak
• Assignment 6: Write Your Own Live Pitch

Lesson 7: Time to Hit the Road

• Set Your Touring Goals
• Why Are You Touring?
• Hub and Spokes Touring
• Slow Touring
• Straight-Line Touring and Chasing Interest
• Routed Touring
• Combining Strategies
• How to Find the Right Venues to Play
• International Touring
• More Approaches to Booking Overseas
• Choose Your Targets Carefully
• Assignment 7: Route Your Tour

Lesson 8: Making Money on Tour

• Win/Win and Hidden Charges
• VIP and Fan Experiences
• Free and Affordable VIP and Fan Experiences
• Merchandise
• The Merch Table
• Performance Royalties
• Sponsorships
• Tour Expenses
• Tips and Tricks to Save Money on Tour
• Assignment 8: Three-Day Tour

Lesson 9: Marketing Your Gigs and Tours

• Take Control of Your Own Marketing
• Start Strong
• Tour Marketing on Spotify, Pandora, and Other Streaming Services
• Make Every Show an Event
• Examples of Making Every Show an Event
• Tour Marketing on Social Media
• Video Tour Marketing on Facebook, Instagram, YouTube, and TikTok
• Digital Posters and Social Media Graphics
• Universal Truths of Social Media
• Old School Marketing
• Effective, Low-Cost Advertising
• Bandsintown, Spotify, and More
• Assignment 9: Write a Marketing Plan

Lesson 10: Building a Smart and Compassionate Touring Business

• Strategies for Improved Band Relations
• Divide and Delegate
• A Partnership Agreement
• Improve Communications
• Tools, Apps, and Services for Touring Artists
• Better Data Means Better Touring Decisions
• Taking Care of You: Health and Wellness for Musicians
• Gender Minorities in the Music Industry
• Education, Prevention, and Working to Stay Healthy
• Assignment 10: Artist Online Fan Engagement

Lesson 11: Find and Secure a Booking Agent

• What Does a Booking Agent Do?
• What Does an Agent Not Do?
• What Does a Booking Agent Look for in an Artist?
• A Word from the Experts
• What Should an Artist Look for in a Booking Agent?
• Structural and Business Issues
• How Does an Artist Find the Right Agent?
• Solomon Burke and the Winding Road to Success
• How to Work Effectively with your Booking Agent
• Assignment 11: Research Booking Agents

Lesson 12: Planning Your Tour

• Find Your Niche and Build from There
• Maggie Rogers
• Every Show Is a New Opportunity
• Build Your Touring Business Your Own Way
• It Won't Be Easy, But It Is Possible
• One More Thing about Luck
• Why Are You Launching This Tour?
• Assignment 12: Map Out a Proposed Tour

Requirements

Prerequisites and course-specific requirements .

Prerequisite Courses, Knowledge, and/or Skills This course does not have any prerequisites.

Textbook(s)

• No textbooks required

Student Deals After enrolling, be sure to check out our Student Deals page for various offers on software, hardware, and more. Please contact [email protected] with any questions.

General Course Requirements

Below are the minimum requirements to access the course environment and participate in Live Chats. Please make sure to also check the Prerequisites and Course-Specific Requirements section above, and ensure your computer meets or exceeds the minimum system requirements for all software needed for your course. 

• macOS High Sierra 10.13 or later
• Windows 10 or later
• Latest version of Google Chrome
• Zoom meeting software
• Speakers or headphones
• External or internal microphone
• Broadband Internet connection

Instructors

Author & Instructor

Bruce Houghton is founder and president of Skyline Artists Agency, representing a diverse roster of national and international touring talent including Zoe Keating, Darlingside, Poco, Freddie McGregor, Roger McGuinn, and many others. A sought-after industry expert and speaker, he has served on the Advisory Boards of Midem and SXSW Accelerator, is a graduate of the prestigious Leadership Music program, and serves as a senior advisor to Bandsintown. His top-ranked sites Hypebot and MusicThinkTank cover the new music industry and the way that technology is changing how music is created, marketed, consumed, and monetized.

What's Next?

When taken for credit, Touring 101 can be applied towards the completion of these related programs:

Related Certificate Programs

• Artist Management Professional Certificate
• Music Business Advanced Professional Certificate
• General Music Studies Professional Certificate
• General Music Studies Advanced Professional Certificate

Related Degree Majors

• Bachelor's Degree in Music Business
• Bachelor's Degree in Interdisciplinary Music Studies (Create Your Own Major)

Related Music Career Roles

Employers look for skills learned in this course, when hiring for the following music career roles:

Concert Promoter

Event Operations Coordinator

Festival Director

Field Merchandiser

General Manager (Orchestra)

Live Experience Designer

Music Agent

Music merchandiser.

Tour Manager

Contact our Academic Advisors by phone at 1-866-BERKLEE (U.S.), 1-617-747-2146 (INT'L), or by email at [email protected] .

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• Preplanned tours
• Daytrips out of Moscow
• Themed tours
• Customized tours
• St. Petersburg

Moscow Metro

The Moscow Metro Tour is included in most guided tours’ itineraries. Opened in 1935, under Stalin’s regime, the metro was not only meant to solve transport problems, but also was hailed as “a people’s palace”. Every station you will see during your Moscow metro tour looks like a palace room. There are bright paintings, mosaics, stained glass, bronze statues… Our Moscow metro tour includes the most impressive stations best architects and designers worked at - Ploshchad Revolutsii, Mayakovskaya, Komsomolskaya, Kievskaya, Novoslobodskaya and some others.

What is the kremlin in russia?

The guide will not only help you navigate the metro, but will also provide you with fascinating background tales for the images you see and a history of each station.

And there some stories to be told during the Moscow metro tour! The deepest station - Park Pobedy - is 84 metres under the ground with the world longest escalator of 140 meters. Parts of the so-called Metro-2, a secret strategic system of underground tunnels, was used for its construction.

During the Second World War the metro itself became a strategic asset: it was turned into the city's biggest bomb-shelter and one of the stations even became a library. 217 children were born here in 1941-1942! The metro is the most effective means of transport in the capital.

There are almost 200 stations 196 at the moment and trains run every 90 seconds! The guide of your Moscow metro tour can explain to you how to buy tickets and find your way if you plan to get around by yourself.

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10 simple rules to master course management, per top teacher

Improving your course management skills can lead to lower scores almost instantly! Here's how.

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You can have all the skill in the world, but if you don’t make smart decisions while playing golf , it can all go to waste and add frustrating strokes to your scorecard.

So once you’ve got the basic ability needed for golf, the next step is being able to take it to the course and manage it as best you can.

That’s where the importance of course management comes in!

Do this to improve your course management skills

Course management is all about playing smart golf. Sure, mistakes are going to happen and you’ll learn from them over time. But by best managing your game, you’ll take the next step toward limiting strokes and carding lower scores. Here’s how.

1. Get your tee shot in play

Hitting your tee shot in play is a huge key to any round — and it’s even better if lands in the fairway. When players struggle with tee shots, it can make the rest of the game more difficult as well, often leaving a player with harder second shots and longer approaches to the green.

I suggest practicing good technique while at the range, helping dial in your sequencing on tee shots.

2. Respect out of bounds

When you hit a ball out of bounds, it can add to your score in a hurry! A stroke and distance penalty is effectively two shots, so be aware of where OB is on a hole. You shouldn’t fear it, but you should respect it.

So always tee off on the side of danger and aim away from any out of bounds areas. And always remember to choose a club that you’re comfortable hitting so you don’t make things harder on yourself.

3. Avoid the hazards

We all want to be aggressive and go for hero shots that give us opportunities at birdies and pars, but do so with caution. Playing away from hazards may often be your smartest play unless you’re having a great day and confidence is high — and even then, always think about how and if you can execute the shot at hand.

Whether it’s a tee shot, approach, or wedge shot, avoiding hazards can help save you from blow up holes and high scores.

4. Adjust your club selection as necessary

Your confidence using certain clubs comes and goes, so do your best to control what you can by adjusting your club selection as necessary. For instance, if you’re struggling with fairway woods during a round, it might be better to take a longer hybrid and give up a bit of distance in order to build confidence and momentum.

5. React to the elements

Course and weather conditions change all the time during golf, so no hole ever plays exactly the same — even if you’ve played a course hundreds of times before. Things like wind, temperature, humidity and elevation all make a huge difference when it comes to your performance. Most golfers I see don’t react well enough to the elements, especially the wind.

The wind will always have a huge influence on the ball, especially if you hit the ball higher. So try to gauge the wind on the range if you can, trying to get a feel for the ball-flight you might need to use during your round. I suggested using about one club difference per 10 miles per hour of wind.

6. Putt whenever you can

I often say “putt when you can, chip when you can’t putt, and pitch only when you have to.” So if you’re a low-handicapper, you’re likely pretty good at all of those types of shots — meaning you often have more choices.

But for many amateur players, those rules don’t apply.

To eliminate risk when around the green, I suggest putting anytime you can — which includes using a “Texas Wedge” from off the putting surface if necessary. If you aren’t as comfortable putting from off the green, add it to your practice routine to help train yourself how to properly hit it.

7. The smaller the stroke or swing, the smaller the mistake

When you don’t make perfect contact, remember this nugget: Smaller strokes or smaller swings will always result in smaller errors.

For instance, bad contact with a three-quarter gap wedge will likely end up much more playable than a similar miss with a full sand wedge. This is also true of shots from closer to the green, where a player may substitute out a high-lofted wedge for a pitching wedge or even an 8-iron to use a smaller stroke.

8. Avoid your own personal ‘others’

Having discipline is key to lowering scores — especially after hitting a bad shot.

For instance, if you hit a tee shot that sliced into the deep rough, rather than try to force a low-lofted club through thick grass (which has a higher chance of a mishit), it may be best to go with a higher-lofted club and get back safely into play. This simple decision can help avoid the “other” on the scorecard — which is usually a double-bogey or worse.

9. Limit 3-putts

This may be more of a skill rather than sheer course management, but it’s still something worth noting.

Remember, you don’t always need to go for the cup when putting. In fact, in many cases, it’s nearly impossible to even think about sinking a putt — this is especially true of greens with lots of slopes (like at Augusta National) — so dialing in your distance control is crucial.

Focus on rolling your first putt close enough to make the second one as least stressful as possible. This is one of the quickest ways to lower your scores, and can be achieved by spending more time practicing this area of your game .

10. The round isn’t over until it actually is

This is your reminder to stay fully engaged until you sink your final putt of the round — which isn’t easy for many of us. So rather than get distracted with phones or conversation or tallying up scores in your head, require yourself to stay present until you’re walking off the last green of the day.

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Moscow Metro Tour

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Description

Moscow metro private tours.

• 2-hour tour $87:  10 Must-See Moscow Metro stations with hotel pick-up and drop-off
• 3-hour tour $137:  20 Must-See Moscow Metro stations with Russian lunch in beautifully-decorated Metro Diner + hotel pick-up and drop off. 
• Metro pass is included in the price of both tours.

Highlight of Metro Tour

• Visit 10 must-see stations of Moscow metro on 2-hr tour and 20 Metro stations on 3-hr tour, including grand Komsomolskaya station with its distinctive Baroque décor, aristocratic Mayakovskaya station with Soviet mosaics, legendary Revolution Square station with 72 bronze sculptures and more!
• Explore Museum of Moscow Metro and learn a ton of technical and historical facts;
• Listen to the secrets about the Metro-2, a secret line supposedly used by the government and KGB;
• Experience a selection of most striking features of Moscow Metro hidden from most tourists and even locals;
• Discover the underground treasure of Russian Soviet past – from mosaics to bronzes, paintings, marble arches, stained glass and even paleontological elements;
• Learn fun stories and myths about Coffee Ring, Zodiac signs of Moscow Metro and more;
• Admire Soviet-era architecture of pre- and post- World War II perious;
• Enjoy panoramic views of Sparrow Hills from Luzhniki Metro Bridge – MetroMost, the only station of Moscow Metro located over water and the highest station above ground level;
• If lucky, catch a unique «Aquarelle Train» – a wheeled picture gallery, brightly painted with images of peony, chrysanthemums, daisies, sunflowers and each car unit is unique;
• Become an expert at navigating the legendary Moscow Metro system;
• Have fun time with a very friendly local;
• + Atmospheric Metro lunch in Moscow’s the only Metro Diner (included in a 3-hr tour)

Hotel Pick-up

Metro stations:.

Komsomolskaya

Novoslobodskaya

Prospekt Mira

Belorusskaya

Mayakovskaya

Novokuznetskaya

Revolution Square

Sparrow Hills

+ for 3-hour tour

Victory Park

Slavic Boulevard

Vystavochnaya

Dostoevskaya

Elektrozavodskaya

Partizanskaya

Museum of Moscow Metro

• Drop-off  at your hotel, Novodevichy Convent, Sparrow Hills or any place you wish
• + Russian lunch  in Metro Diner with artistic metro-style interior for 3-hour tour

Fun facts from our Moscow Metro Tours:

From the very first days of its existence, the Moscow Metro was the object of civil defense, used as a bomb shelter, and designed as a defense for a possible attack on the Soviet Union.

At a depth of 50 to 120 meters lies the second, the coded system of Metro-2 of Moscow subway, which is equipped with everything you need, from food storage to the nuclear button.

According to some sources, the total length of Metro-2 reaches over 150 kilometers.

The Museum was opened on Sportivnaya metro station on November 6, 1967. It features the most interesting models of trains and stations.

Coffee Ring

The first scheme of Moscow Metro looked like a bunch of separate lines. Listen to a myth about Joseph Stalin and the main brown line of Moscow Metro.

Zodiac Metro

According to some astrologers, each of the 12 stops of the Moscow Ring Line corresponds to a particular sign of the zodiac and divides the city into astrological sector.

Astrologers believe that being in a particular zadiac sector of Moscow for a long time, you attract certain energy and events into your life.

Paleontological finds 

Red marble walls of some of the Metro stations hide in themselves petrified inhabitants of ancient seas. Try and find some!

• Every day each car in  Moscow metro passes  more than 600 km, which is the distance from Moscow to St. Petersburg.
• Moscow subway system is the  5th in the intensity  of use (after the subways of Beijing, Tokyo, Seoul and Shanghai).
• The interval in the movement of trains in rush hour is  90 seconds .

What you get:

• + A friend in Moscow.
• + Private & customized Moscow tour.
• + An exciting pastime, not just boring history lessons.
• + An authentic experience of local life.
• + Flexibility during the walking tour: changes can be made at any time to suit individual preferences.
• + Amazing deals for breakfast, lunch, and dinner in the very best cafes & restaurants. Discounts on weekdays (Mon-Fri).
• + A photo session amongst spectacular Moscow scenery that can be treasured for a lifetime.
• + Good value for souvenirs, taxis, and hotels.
• + Expert advice on what to do, where to go, and how to make the most of your time in Moscow.

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Scottie Scheffler Paves Way at Augusta: PGA Tour Analysis

I n a thrilling round at Augusta National, Scottie Scheffler demonstrated exemplary course management, effectively navigating the challenges that caused trouble for others. In contrast, both Ludvig Aberg and Collin Morikawa found themselves in the water after overcooking draws, showcasing the unforgiving nature of the course.

Scheffler opted for a conservative approach on a crucial hole, aiming safely at the right edge of the green with a slight cut that landed the ball short, avoiding more significant trouble. While he did make a bogey, his strategic play minimized the damage, a move that proved advantageous as Aberg and Morikawa each dropped two shots in similar circumstances.

This strategy highlighted Scheffler’s understanding of when to take risks and when to play it safe, a balance that is crucial for success at Augusta. His ability to avoid major mistakes while capitalizing on opportunities has kept him at the forefront of the leaderboard, making him a tough competitor to outmatch.

Aberg , despite the setbacks, is still in a promising position moving forward. His ability to bounce back from mistakes suggests he could be a serious contender on the PGA Tour. 

LIV Tour Adds Intrigue at The Masters: The Numbers

Morikawa also remains a viable candidate and is always a threat on the PGA Tour. Known for his sharp iron play, he can never be counted out, especially if he can tighten up his approach shots and avoid the hazards that plagued him in this round.

The dynamic at Augusta last week also saw other players attempting to make their mark, but the unpredictability of the course led to various upsets and changes in the leaderboard. This unpredictability, paired with strategic course management, will likely continue to define the outcomes in future rounds.

Looking ahead, the question remains whether Aberg can consistently challenge Scheffler in major tournaments after getting a taste of near victory. His performance, despite today’s errors, positions him as a potential major rival, adding an intriguing layer to the ongoing golf season. The PGA Tour is set for more exciting showdowns, with Scheffler and Aberg at the center of the narrative, promising thrilling golf action for fans and bettors alike.

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Tour of famous Moscow Metro. Explore the Underground World! (2 hours)

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On this tour you take in some of Moscow's most important and highly decorated stations. Carrying up to 7 million passengers a day and covering almost the entire city, the Moscow Metro is one of the most extensive mass transit systems in the world. It's famous for the fine examples of social-realism which decorate many of its stations.

Visit some of the most important stations and get the chance to admire spectacular baroque-style ceilings, marble statues, busts of Communist heroes, stained glass windows, and ceiling mosaics depicting the bright Soviet future. Visit the most remarkable stations like Komsomolskaya, Kurskaya, Kievskaya and others, with the experienced guide who will bring you a full insight into their fascinating history.

• Tour of Moscow's Metro system visiting beautifully decorated key stations on the network.
• System that carries more than 7 million passengers per day
• Views of the most opulently designed tunnels & platforms
• Significance to the country—known as the “People's Palace”
• History & stories relayed by an expert local guide

If you wonder why the Moscow metro is considered one the most beautiful in the world, this tour is made for you!

Important info

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• Professional English-speaking guide assistance. Other languages upon request (additional charge may apply)
• Hotel pick-up and drop-off
• Personal expenses
• Gratuities (optional)
• Food and drinks
• Confirmation will be received at time of booking
• Children must be accompanied by an adult

Departure and return point: nearest metro station to your central Moscow hotel  

Departure time:  flexible

Sights included in program

Thanks ! We will reply you in less than 24 hours (usually within 1-2 hours) .

Our flexible payment options allow you to pay 20% of a deposit first and the remaining 80% in 14 days prior to your tour date - payment can be done both online or over the phone. This gives you the peace of mind knowing your spaces are booked on the tours and that you do not miss out on making the most of your time in Russia.

Also you get the best, top-rated and most experienced and knowledgeable hand-picked tour guide appointed on a priority basis. In our experience, exceptional travel experiences are almost always delivered by exceptional people. With that in mind, we utilize a comprehensive approach to select and employ the best tour guides only. Multilingual and well travelled, each possesses deep insight into the diverse attractions and cultural patterns throughout the region. With us guides undergo a rigorous selection process, achieving outstanding knowledge of local culture and language. Rest assured that the best tour guides only will be working on the tours to give you excellent opportunity to explore the best of the sights during both short and long-term stay in Russia.

Once you complete your reservation, we will send you a booking confirmation email. As the day of the tour approaches, our logistics team will provide you with all relevant information for your tour.

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2024 Masters TV schedule, coverage, live stream, channel, how to watch streaming online, golf tee times

How to watch every memorable moment of the 2024 masters on tv or streaming live.

The most wonderful time of the golf season reaches its conclusion Sunday as the beauty of April surrounds Augusta National Golf Club. The 2024 Masters started as a star-studded affair with a loaded field featuring the best golfers in the world and Scottie Scheffler entering as the favorite. Scheffler held that same position entering Round 4 and has only increased his advantage as the Masters rolls ot a finish.

Scheffler is looking to become the 10th golfer in Masters history to win two green jackets in a three-year span, and given his level of play over the last two years, no one is doubting he can accomplish his goal. Should he do so, he would pick up a $3.6 million winner's check out of a record  2024 Masters prize money allotment -- a $20 million purse .

While five-time Masters champion Tiger Woods set a new record at Augusta National by making the weekend in his 24th consecutive playing of the tournament, he completely ejected on Saturday with his worst score in a major championship round. Tiger rebounded Sunday while playing his 100th round at Augusta National  but nevertheless signed for a 16 over, his worst score to par at a major and the second-worst round overall across his professional career. (At least he wasn't among the major stars who missed the cut .)

Be sure to follow Masters live leaderboard coverage throughout the final round on Sunday for scores, analysis and highlights. It's a perfect second-screen complement to the Masters viewing experience provided to you by CBS.

While attending the Masters is a dream for many, simply being able to watch golf on the grandest stage of them all is an incredible treat each year, and we here at CBS Sports are thrilled to bring you wall-to-wall coverage of the Masters throughout this week.

CBS Sports offers extensive, week-long coverage across all its platforms with its traditional 18-hole broadcast coverage beginning with the third round on Saturday and final-round action on Sunday. Jim Nantz, in his 39th consecutive year covering the Masters, serves as host for the 37th time. 2008 Masters champion Trevor Immelman joins Nantz as the lead analyst at the Masters for the second time. Nantz and Immelman link up with CBS Sports' incredible golf team, including on-course reporter Dottie Pepper and the legendary Verne Lundquist, who will be calling his final Masters.

Enough talking about it. Here's how you can watch as much Masters as possible on Sunday. Be sure to stick with CBS Sports for live coverage throughout and download the CBS Sports app  to watch Masters Live on your mobile device.

All times Eastern

Round 4 -- Sunday, April 14

Round 4 start time:  9:15 a.m. [ Tee times ]

Masters Live stream Desktop and mobile:  Free on  CBSSports.com ,  CBS Sports app Connected devices*:  Available on  Paramount+ ,  CBS Sports app *Paramount+ login required

• Masters on the Range : 11 a.m. to 1 p.m. (CBS Sports Network)
• Featured Groups  -- 9:35 a.m. to 7 p.m. 9:35 a.m. -- Tiger Woods, Neal Shipley (A) 11:45 a.m. -- Jon Rahm, Tony Finau 12:45 p.m. -- Joaquín Niemann, Rory McIlroy 2:15 p.m. -- Bryson Dechambeau, Xander Schauffele
• Amen Corner  -- 11:45 a.m. to 6 p.m.
• Holes 15 & 16  -- 12:30 p.m. to 6:30 p.m.
• Holes 4, 5 & 6 -- 10:55 a.m. to 4 p.m. (Masters.com)

TV coverage:  2-7 p.m. on CBS TV simulcast live stream:  2-7 p.m. on  CBSSports.com ~,  Paramount+ ,  CBS Sports app ~ ~TV provider or Paramount+ with Showtime login required Round 4 encore: 8 p.m. to 1:30 a.m. on CBS Sports Network

Additional Masters coverage

Masters on the Range Monday 12-2 p.m. , Tuesday 9-11 a.m. , Wednesday 9-11 a.m. | CBS Sports Network,  Paramount+

We Need to Talk at the Masters Saturday, 12:30-1:30 p.m. | CBS,  Paramount+ The Asia-Pacific Amateur Championship: An Invitation to the Masters Saturday, 1:30-2 p.m. | CBS,  Paramount+

The 2019 Masters: A Sunday Unlike Any Other Saturday, 2-3 p.m. | CBS,  Paramount+

The Latin America Amateur Championship: An Invitation to the Masters Sunday, 12:30-1 p.m. | CBS,  Paramount+ Jim Nantz Remembers Augusta: The Spanish Inspiration Sunday, 1-2 p.m. | CBS,  Paramount+

Further details from CBS Sports

Live streaming coverage provided by Masters.com

Featured Groups : Shane Bacon, Colt Knost and Billy Kratzert will lead  Featured Groups  morning coverage. In addition, Brian Crowell and Smylie Kaufman will serve as announcers for the afternoon  Featured Groups  coverage.

Amen Corner : Grant Boone and Mark Immelman serve as announcers for live streaming coverage of the 11th, 12th and 13th holes.

15 & 16:  Iona Stephen, Ned Michaels and Smylie Kaufman provide commentary and analysis for live streaming coverage on the 15th and 16th holes.

Masters On the Range:  Presented Monday through Sunday on Masters Live, CBS Sports Network, Paramount+ and CBS Sports Digital,  Masters on the Range  will feature interviews with players, analysis of those in the field and breakdowns from the Tournament Practice Area at Augusta National leading up to and throughout the 2024 Masters. Kelly Tilghman, Michael Breed, Brian Crowell, Amanda Balionis and Iona Stephen will provide commentary throughout the week.

In addition to live golf action, Masters Live will present video highlights and Augusta National aerials, as well as historical footage and Interview Room commentary. Masters Live will be available on Paramount+ as well as CBSSports.com and the CBS Sports app for mobile devices.

CBS Sports HQ , the free 24/7 streaming sports news network, will have nearly 50 hours of comprehensive live coverage beginning Monday, April 8. CBS Sports HQ will feature on-site previews and recaps after each round, live look-ins, leaderboard updates as well as interviews with Trevor Immelman following the third and final rounds.  The First Cut  and co-hosts Kyle Porter and Rick Gehman also will be on-site to break down all the action on CBS Sports HQ, with daily podcasts and additional episodes airing on CBS Sports Network. CBS Sports HQ is available on CBSSports.com and the CBS Sports app for mobile and connected TV devices.

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