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Finding Black Joy in Napa: “Cultured” in America’s Renowned Wine Country

How to Experience Black Napa Valley

Written by dr. monique bell, photography by lightspeed films/erin malone.

Napa Valley, California holds a storied place in the imaginations of wine connoisseurs and novices alike. The wine region’s lore is quintessentially “American,” with facets of pioneering, agrarian roots, can-do attitude, and innovation. As is the case with the wine industry overall, Napa Valley as a destination hasn’t historically connoted the Black people who craft, influence, and consume its liquid gold. 

Today, however, thanks to collaboration among organizations such as the Association of African American Vintners, Napa Valley Vintners, and the Napa Valley Wine Academy, as well as active, local Black professionals, Napa Valley provides ample opportunities to  sip consciously  and embrace its rich multicultural tapestry of makers and enthusiasts.

“We believe our community and industry should be open and welcoming to people of color, whether working in the industry, visiting Napa Valley, or enjoying our wines anywhere,” said Teresa Wall, Senior Director of Communications for Napa Valley Vintners.

As the first federally recognized Juneteenth holiday approached in 2021,  Uncorked & Cultured  hosted its inaugural  Juneteenth in Napa  experience to highlight Black contributors in the region. Inspired by the 100-year commemoration of the Tulsa “Black Wall Street” Massacre in 1921 and the one-year anniversary of George Floyd’s murder, tour organizers Angela McCrae, founder and filmmaker, and researcher Monique Bell, Ph.D. curated an experience to embody the jubilation of Freedom Day among Napa’s verdant vineyards. 

Looking to find a taste of Black joy in Napa? Check out our list of cultural gems as you plan your adventure among the vines to make the most of your adventure and enjoy a culture-infused visit.

Welcome to Wine Country 

For airborne travelers, you will likely need a ride from the San Francisco, Oakland, or Sacramento airports, each of which is about an hour away – so be sure to rent a car for convenience. In addition to the usual rental car and rideshare options, Black-owned  Cinnamon’s Wine Tours provides affordable transportation and customizable itineraries. For convenience and a short walk to Downtown Napa, check in to  The Westin Verasa Napa  for a 1 or 2-bedroom suite to accommodate your family and friends. 

Pro tip: Be sure to visit the colorful Napa welcome sign for the must-have photo opportunity!

Study then Sip 

While the wineries will provide all the sensory guidance you need to explore your palate, the  Napa Valley Wine Academy  provides engaging and informative sessions to heighten your expertise. While the Academy is not Black-owned, it is a proud  ally  and contributes to  Diversity in Wine  scholarships by Josh Hart and Wine Access. 

A Taste of Napa

With your new proficiency in pinot and other grapes, it’s time to visit Black winemakers who are experts in crafting exquisite wines.  James Moss and his wife, Janet, are the proprietors of  J. Moss Wines , which is located about 10 minutes from downtown Napa. 

Pro tip: Ask the couple about their romantic love story of more than 20 years and the wine will taste even sweeter!

Napa is also home to The Brown Estate and the family’s downtown site, The Vice Wine by Malek Amrani, Housley Wines by Tamera Housley and husband Adam,  D. Wade Cellars by athlete Dwyane Wade, and the  Legend Vineyard Exclusive  (LVE, or “love”) Collection by John Legend at Raymond Vineyards. 

Pro tip: Legendary vintner and charming proprietor of the Boisset Collection, Jean-Charles Boisset, created  JCB Unity   to benefit organizations helping Black communities.

Additionally, Carlton McCoy, who is one of only three Black master sommeliers, presides at the esteemed Heitz Cellars, where winemaker and co-founder of the Natural Action Wine Club Justin Trabue also works. 

The Perfect Pairing 

With all of the wine, you’ll be swirling and sipping, fabulous food pairings are a must. For fine dining fare, PRESS restaurant offers a sophisticated brunch with Chef de Cuisine  Darryl Bell  lending his fresh culinary perspective. In addition, PRESS Wine Director  Vince Morrow  manages the world’s largest collection of Napa Valley wines for your drinking pleasure.

For a more “down-home” experience, Black-owned  Buster’s Southern BBQ  delivers a satisfying menu of succulent ribs and chicken, house-made desserts, refreshing watermelon, and other down-South staples. While there is no white-cloth service here, there are plenty of white paper towels — which you’ll need as you dive into the deliciously fragrant barbecue sauce.

Lastly, you can dance the night away to R&B, jazz, blues, and popular music by Black musicians at the Blue Note Napa at Charles Krug Winery, featuring performances by Brian McKnight, and Damien Escobar,  Tony! Toni! Tone!, Jody Watley, Taj Mahal, and Herbie Hancock (see current schedule and location online ). 

Ultimately, your perfect experience in Napa will be unique to you – just like your preference among its heralded varietals. As the region progresses in inclusion and equity, consumers of all backgrounds can contribute by intentionally visiting and promoting Black-owned businesses.

“California’s wine industry is dominated by small, family owned businesses and presents an opportunity for Black entrepreneurs, professionals, and consumers to grow,” says Tara Lynn Gray, California State’s Director of the Office of the Small Business Advocate.

“The focus on small, Black-owned businesses by entrepreneurs such as Uncorked & Cultured’s Angela McCrae and Monique Bell, Ph.D., is a vital component in California’s economic recovery, especially as we strive to create an economy that’s inclusive of all Californians,” she adds.

“Uncorked & Cultured’s ‘Juneteenth in Napa Experience’ opens minds about who makes and consumes fine wine, and the Sip Consciously directory provides a platform to find and support Black wine contributors around the world,” says Director Gray. See you soon in Napa Valley!

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Wine Guides

Wine Guide: 10 Black Owned Wineries We Love

We’re celebrating Black winemakers across our home state by giving you the low-down on 10 Black-owned wineries you just can’t miss.

By Logan Davis

February 03, 2024

Did you know that out of the 11,000+ wineries in the U.S., less than 1% are Black-owned wineries? The statistic reveals a sad truth about an industry we love; the wine world lacks inclusivity and it’s time we start to sip with purpose. 

We’ve mapped out a guide for you to 10 exemplary wineries that are owned and operated by Black identifying winemakers in California. Support these Black-owned wineries in 2024 by ordering a few bottles or planning a visit and celebrate Black winemakers in a meaningful way.

1. Theopolis Vineyard

Theodora R. Lee – otherwise known as Theo-patra, Queen of the Vineyards, is the award  winning Black winemaker behind Theopolis Vineyard. She’s a bold Anderson Valley vintner by way of a San Francisco courthouse; Theodora used to be a trial lawyer, then "decided she needed a drink." She’s been selling wine since 2014 and was named a 2020 Wine Industry Leader by winebusiness.com .

Theopolis is known for its Petite Sirah and Rosé of Petite Sirah (which we can’t get enough of). Drive amongst the gorgeous Mendocino Coast and find yourself at one of their events , or pick up a bottle at their tasting room. We guarantee you’ll come back for more. 

Theodora R. Lee, founder of Theopolis Vineyard

2. Bodkin Wines

The man, the myth, the legend: Chris Christensen. Chris is a proud 4th generation Iowan who went coastal for college, and stayed out west to become a self-taught, envelope-pushing vintner. He burst onto the wine scene in 2011 with Bodkin wines, where he’s known for being the first American to make a sparkling Sauvignon Blanc — and now it’s in a can and racking up the accolades including Double Gold at 2023 SF Chronicle Wine Competition, Gold at the 2023 International Canned Wine Competition, and Gold at the 2023 Press Democrat North Coast Wine Challenge.

Best Sellers Mixed Pack

Try Chris's Sparkling Sauv Blanc in our Best Sellers Mixed Pack. You'll also get to try two women-owned wines – a red and rosé.

Chris is one of our partners at Maker, and working with him is easily one of the highlights of the job. Try each of his Maker wines – Sparkling Rosé (with 6 Gold medals of it's own) and Sparkling Sauv Blanc – and support Chris by buying full bottles direct from Bodkin Wines , a Black-owned winery with a special place in our hearts.

Chris Christensen of Bodkin Wines, with his favorite canned wines in tow

3. Corner 103

Lloyd Davis is the founder of Corner 103, Sonoma’s first and only Black-owned winery. Located in the heart of Sonoma Square, his tasting room is a must visit, and was actually voted the #1 Best Tasting Room by USA Today!

His mission is to make wine less intimidating to encourage people to feel more comfortable learning about it, and create approachable, award-winning, food-friendly wines. I mean, could their values be more aligned with ours ? Book a visit at his tasting room in Sonoma Square to experience an unforgettable food and wine pairing or order a few of his amazing Dry Creek Zinfandels online .

Lloyd Davis of Corner 103 in Sonoma

4. Longevity Wines

For Phil Long, wine started as a hobby that slowly took over his garage. After years of honing his craft in his spare time, he and his wife — both Southern California natives — moved to Livermore Valley to start Longevity wines. That was in 2008, and today Longevity is the third largest wine brand in the valley, and it was named the 2019 Winery of the Year in Livermore Valley. 

Long serves as the president of the African-American Vintners Association and has recently opened tasting rooms throughout the United States including in Oregon, Washington, and Nevada. The tasting room in Livermore is fun, homey, and less than an hour outside San Fransisco – SF friends, but this Black-owned winery on your must try list.

Phil Long of Longevity Wines

5. L’Objet Wines

Healdsburg-based L’Objet Wines is the craft of winemaker Danny Glover. Wine was his second art; Danny wrote and produced music in L.A. prior to winemaking. Since then, he’s spent years perfecting the art of Pinot Noir – his muse.

He’s a fan of minimal intervention, fine fruit, and being out in the vineyard as much as possible. He doesn’t have a tasting room, but you can (and absolutely should) support his Black-owned winery by ordering his Pinot online .

Danny Glover of L'Object Wines, circa 1970s

6. J Moss Winery

If you want a classic, premium, savor-every-last-drip-of-the-bottle Napa Cabernet, look no further than J Moss Winery. The family owned and operated winery dates back to 2001, when James Moss and his wife, Janet — who has a winemaking degree — finally moved from Texas to Napa after falling for it on various weekend getaways. 

It’s wise to make a reservation when visiting this Black-owned Napa winery, as it’s earned a cult following for their incredible reds. You can also order their wines online. 

James Moss and his family — the crew behind J Moss Wines

7. Brown Estate

Brown Estate is the first Black-owned winery in Napa Valley, and is known far and wide for its drool inducing Zinfandel. Owned by 3 siblings, the Brown family got their start in the 1980s when their parents bought a deserted ranch in Napa and planted a few vines. 15 years later, the kids turned it into Brown by making their very first bottle of Zinfandel. 

Brown is recognized — for its story and world class wines — throughout California. It’s not one to miss. 

Siblings Deneen, Coral and David Brown from Brown Estate

8. Alexis George Winery

George Brown has a heart of gold and a knack for wine. He founded Alexis George Winery, based in Lodi, in 2013 and named it after his beloved children Alexis and George. What’s more: he uses sustainable farming practices and donates a portion of every wine bottle purchase to student scholarships in underserved communities. Delicious wine, admirable mission, Black-owned — this winery is worth raising a glass to. 

George Brown of Alexis George Winery

9. P. Harrell Wines

Paula J. Harrell is a San Francisco native who first fell for wine while studying in Madrid for a semester during college. While she pursued other admirable careers afterwards — like women's and youth advocacy, and eventually gaining an MBA from SF State — wine was her true love. Eventually, she dedicated herself to it full time and started P. Harrell Wines, her own private wine label based in Napa. 

To honor her upbringing, she names bottles after houses of family members in SF — like her Haight Street Dry Riesling, which one a Gold Medal in the 2019 San Francisco Chronicle International Wine Competition.

Paula Harrell of P. Harrell Wines

10. Indigené Cellars

Located in the upper Carmel Valley near Paso Robles, Indigené Cellars is a family owned and operated winery founded by Oakland native Raymond Smith. After working as a grocery store clerk and eventually owning a small fleet of mobile wine bottling lines, he tapped his industry connections and started his own winery.

His product is phenomenal, and his story is a rare one in wine — Smith did it all on his own, from the very beginning.  Shop Smith's Pinot Noir, Moscato, Grenache Blanc, Syrah, Italian Blends, and many more.

Raymond Smith of Indigené Cellars

If you're looking for a Black-owned winery near you in Napa, Sonoma, Mendocino, North Coast, or beyond, check out our list above. And, if you gave favorite Black-owned wineries we should add to our list, drop us a line on Instagram .

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Want to give premium wine a go in the convenience of a can? Check out our award-winning wines from local makers.

Note: Updated February 2024

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11 Black-owned wineries you should know

Apr 23, 2021 • 4 min read

The number of Black-owned wineries are growing in the US © Ron Essex Photography

After Phil Long and his late wife Debra moved to Northern California during the early naughts, they found themselves so enamored with the winemaking culture that they started making syrah in the garage of their three-bedroom house. 

Their hobby turned into a small business in 2008 with the opening of  Longevity Wines in Livermore, 45 miles east of San Francisco . Today, the Black-owned winery’s Pinot Grigio, Zinfandel and other varietals can be found in 4,000 stores, including Total Wine & More, Food Lion, Fresh Market, and, this spring, in Sam’s Club. Longevity produces 3,500 cases a year — seven times as many as it produced its first year.

After experiencing his own success, Long’s mission is to help other Black-owned wineries grow through his role as the president of the Association of African American Vintners (AAAV), which provides scholarships, mentoring, and marketing for Black and minority winemakers.

“The people who make wine should be as diverse as the people who drink wine,” Long says. 

Long became president of the association just before the Black Lives Matters movement unleashed a groundswell of support for Black-owned businesses, including winemakers. AAAV, which sells its members wines on its website, saw more online orders during the first two weeks of June than in all of 2019, Long says.

Within the past 14 months, the association’s membership has skyrocketed from 18 to 130 wineries and wine brands in 15 states. 

“I went from being the president [of AAAV] to the spokesperson for African American wine industry overnight,” Long says. 

Starting a winery requires amassing significant capital and land, which have been historically denied to Black Americans. Additionally, most Black wine owners don’t come from wine-producing families who can pass along generational knowledge.

“When Europeans came, they came with grapevines in their pockets. We all know [Black Americans] didn't get here this way,” Long says.  

An informal survey of AAAV members reveals that getting loans and establishing the necessary relationships to grow their brands are the biggest challenges for Black winemakers.

“My biggest challenge was connecting with industry leaders in each channel of the wine business,” says Vice Wines founder Malek Amrani. “Access remains a challenge for many entrepreneurs in our industry, perhaps even more when the newcomer is perceived as an outsider, not only in the US, but globally."

Striking the right relationships helped Longevity grow, Long says. A partnership with Bronco Wine Co. to distribute his California Chardonnay and Cabernet Sauvignon and the help of a publicist, who got the wine and its heart-filled label on national TV shows, including HBO’s Big Little Lies  to CBS’ Big Bang Theory, raised the national profile. Making those connections is one of AAAV's missions.

The role comes at a challenging time for wineries, many of which had to close their tasting rooms due to the global pandemic. 

"Wineries that previously depended on tasting room visits and sales have had to compensate for lost revenue,” Long says. Longevity recently resumed outdoor tastings and hopes to restart indoor tastings soon.

While most members are Black or minority-owned, any vintner can join the association to help the cause, he says. Wine drinkers can also buy wines from these 10 Black-owned wineries.

Love Cork Screw

In addition to several wines, the Chicago winery’s website also sells candles, body butters, coasters and an assortment of apparel. 

Cheramie Wine

The year-old Texas winery sells its first wine, an off-dry riesling, on its website.  

Jenny Dawn Cellars

The Wichita winery ships its 11 varietals within Kansas and 37 states. 

Shoe Crazy Wines

Based in Richmond, Va., Shoe Crazy sells its sweet and dry wines in regular and mini bottles you can purchase on its website or in retailers in five states. They also sell non-alcoholic wines. 

Olé Orleans

The three-year-old New Orleans winery offers virtual and in-person wine tastings where you can try its reds, whites and rosés. If you’re shopping online, pick up its Louisiana-map shaped cutting board. 

Philosophy Winery& Vineyard

Maryland’s first winery run by African American women, the winery’s inaugural vintage, the 2019 Reign Rose, can be shipped to 14 states and DC. 

Sip & Share Wines

The Indianapolis winery’s seven vegan wines incorporate feel-good messages. Buy the Gratitude Red Blend and Manifest Chardonnay in regular or sample-sized tasting bottles on its website.

The Vice Wine

The maker of Napa Valley wines sells gift boxes, wine bundles and individual bottles on its website. 

Mermosa Wines

The St. Petersburg winery sells its bottled and canned roses and sparkling whites online and in stores in Florida, Texas and Oregon.

Coronado Vineyards

The Wilcox, Ariz., vineyard sells its riesling, cabernets and other wines in their tasting room. They also ship within Arizona.

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Black-Owned Wineries in Napa & Sonoma Worth Celebrating

There’s lot of reasons to support Black-owned businesses — and not just because it’s Black History Month. 

Supporting black-owned businesses helps the local economy thrive, fosters job creation, and improves visibility and representation in industries that, oftentimes, have been lacking in diversity. 

For decades, the world of wine has been dominated by white men. Fortunately, in recent years, there has been far more women taking on leadership roles within the industry . When it comes to black representation, though, there’s still a long way to go! 

According to the Association of African American Viniters, less than one percent of all the wineries in the United States are black-owned or have a black wine-maker. Although there are more black-owned wineries and black wine makers than there were two decades ago, for many that percentage is shockingly low. 

In order to create a more inclusive future within the world of wine, it’s imperative that we vote with our dollar and support black-owned wineries. In this blog post, you’ll read about a handful of the black-owned wineries located in Napa Valley and Sonoma Valley, but there’s other fantastic black-owned and lead wineries in other parts of the country, too ! 

*Editor’s Note — Most of the wineries discussed in this post don’t offer an in-person tasting experience at the moment, but be sure to look for these labels at a local wine shop near you, or browse their online storefronts! 

Are there any new black-owned wineries in Napa or Sonoma that aren’t on my radar yet? If you know of any other black-owned wineries that should be celebrated in this guide, please drop a comment below! 

Black-Owned Wineries in Napa Valley

If you’ve been following along on my journey for a while now, you already know I have lots of guides to help point you towards great wine tasting expenses all over Napa Valley . 

A few of the Black-owned wineries in Napa Valley offer incredible tasting experiences, but for the ones that haven’t opened their doors up for visits, I highly encourage you to check out your local wine shop or search their online storefronts. 

Brown Estate

In 1980, the Brown Family purchased an abandoned ranch in the eastern hills of Napa Valley, and were able to breathe fresh life into the crumbling homestead. 

The following decade of farming various varietals to local wine makers was so successful that in 1995, they decided to make their own! They bottled their first vintage in 1996, and the business has been growing ever since.

If you’re in the downtown Napa area, you need to taste their fantastic Zinfandels for yourself! They’re open from Thursday to Sunday, with four seating times, and reservations are highly recommended. 

Learn more about Brown Estate

Okapi Wines

As a young lawyer, Dan Johnson didn’t know much about the world of wine — at least not until he met Dick Arrowood, who at the time, was the winemaker for Chateau St. Jean. 

After helping him out with a legal matter, Dick invited Dan to come for a tasting. There, he quickly fell in love with wine country, and eventually, after meeting his wife, Kim, took on the crazy adventure of turning an overgrown walnut orchard into a vineyard. 

The husband and wife duo, along with vineyard manager Mike Nu ñ ez, winemakers Ted Osborne and Jon Jones, and many other dedicated team members, have continued to grow and succeed! Those of you who are eager for an in-person tasting experience, tastings are now available at The Cave at Soda Canyon.

Learn more about Okapi Wines

Wade Cellars

In less than a decade since he first visited Napa Valley, Dwayne Wade has been able to grow his passion for one wine into an incredibly successful label, and climb to influential heights within the wine industry. 

Since launching Wade Cellars in 2015, Wade has landed on the cover of Wine Enthusiast Magazine, retired from the NBA, made Wine Business Monthly’s Top 10 Hottest Bands, and joined the Executive Leadership Board at UC Davis’ School of Viticulture and Enology.  

He’s been able to accomplish a tremendous amount in such a short period of time, and the proof of his success is in the glass. Although the vineyard isn’t open to the public, you can find a bottle near you! 

Learn more about Wade Cellars

Domaine Curry Wine

These wines were made by sister-in-law dream team, Ayesha Curry and Sydel Curry-Lee! 

The duo launched their label together several years ago, but it was a passion project years in the making. You might know Ayesha Curry as the wife of NBA player Stephen Curry, but she’s also an accomplished Canadian-American actress and a New York Times Bestselling cookbook author! Together, with her sister-in-law Sydel, they’ve created an incredibly successful label. 

They are currently sold out of the highly praised Domaine Curry 2019 Cabernet Sauvignon and the Domaine Curry 2021 Sauvigon Blanc, but be sure to join their email list so you’re one of the first to know about their next release! 

Learn more about Domaine Curry Wine

Angwin Estate Vineyards

A few years ago, I had the absolute pleasure of interviewing Angwin Estate Vineyards Founder & Winemaker Jon Larson . We spoke for hours about his wines, what happens in the vineyard, and his winemaking philosophies. 

Despite growing up in Angwin, opening a vineyard with his wife was actually his second act in life. The husband and wife duo were both doctors before Jon returned home to his roots, and together, as a family, they craft elegant and intentional Howell Mountain Cabernet Sauvignon.

Learn more about Angwin Estate Vineyards

Black-Owned Wineries in Sonoma Valley

There’s a lot of great winery experiences to be had in Sonoma Valley , and Corner 103 is one of the highest rated experiences in the country, according to USA Today. You’ll need to check out Bodkin Wines and FLO Wine by Marcus Johnson online, though, to taste them for yourself!

Bodkin Wines

Bodkin Wines is home to America’s first sparkling Sauvignon Blanc and one of Wine Enthusiasts’ “Top 40 Under 40 Tastemakers of 2020.” 

Chris Chistensen is a self-taught winemaker who got his start in the industry as a cellar hand. His approach to winemaking pays equal appreciation to the importance of science and craftsmanship. The result is his signature style of high acidity, low alcohol wines. 

Today, Chris uses his own success to help promote more inclusion and diversity within the winemaking industry through speaking engagements, podcasts, and mentorship opportunities. 

Learn more about Bodkin Wines

FLO Wine by Macus Johnson

What could be better than sipping wines that have been expertly paired with their own soundtrack? 

FLO Wine by Marcus Johnson – the famous jazz musician, composer, and musician – first started in 2011 as a celebration of life. FLO is actually an acronym for For The Love Of…whether that means life, self, happiness, passion, joy, or love itself, that’s all up to the individual enjoying these fine wines. 

You can even enjoy the Sips & Sounds experience from your own living room, with a curated playlist from Spotify! If you’re hoping to see Marcus Johnson perform in person, be on the lookout for upcoming executive tastings!

Learn More about FLO Wine by Marcus Johnson 

Located in historic Sonoma Square, Lloyd Davis opened Corner 103 in April 2015 with the hopes of creating an inclusive and inviting space for guests to come learn about wine. Anyone who’s already had the pleasure of sitting down for a tasting experience can tell you how warm and welcoming the space is, and according to USA Today, Corner 103 has even been voted as the best tasting room in America – two years in a row!

This is a must for any coming to Sonoma Valley! You’ll definitely want to make a reservation well in advance, though, so you don’t miss out on this wonderful experience. 

Learn more about Corner 103

Frequently Asked Questions

Are there any black-owned wineries in Napa Valley?

The short answer? Yes! In recent decades there has been a growing number of black-owned wineries in California – including Napa Valley! Despite growing numbers, however, black-owned and black wine makers still make up less than one percent of all the wineries in the United States. 

What’s the largest black-owned winery? 

The largest, black-owned winery in the United State isn’t located in Napa Valley – it’s actually based an hour south in Oakland, California! At the moment, The McBride Sisters Wine Company not only boast the title of being the largest black-owned winery in the country – they’re also proud to be one of the most inclusive, accessible, socially aware and sustainable.

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I will be in Napa Sonoma the ninth through the 11th we will have a party earth, six or seven for one of my girls birthday Hope to be able to visit your winery.

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Experience These Black-Owned Wineries With Soul Of Sonoma

Looking for a unique experience with a group of friends that will also support black-owned businesses? Soul of Sonoma provides access to the finest wine tasting experiences at premium black-owned wineries throughout California. According to the website, the company provides clients with a customized outing that includes music, food pairing, and even add-ons like tours of African American monuments and points of interest. RELATED: 7 Black-Owned Wines You Should Support This Holiday Season Some of their premium packages include “Wine & Dine”, where you can “enjoy an afternoon wine tour and tasting at three premier wineries then arrive at a private destination for your gourmet four-course dinner” for $225. And “Sip & Taste” which includes “a tour of three wineries beginning in the late morning and includes gourmet hors d’oeuvre pairings with each tasting.” Photo via soulofsonoma.com If you are looking for something more private, check out their private event packages that include your...

Leah Freeman-Haskin • Dec 3, 2019

Looking for a unique experience with a group of friends that will also support black-owned businesses? Soul of Sonoma provides access to the finest wine tasting experiences at premium black-owned wineries throughout California.

According to the website, the company provides clients with a customized outing that includes music, food pairing, and even add-ons like tours of African American monuments and points of interest.

RELATED: 7 Black-Owned Wines You Should Support This Holiday Season

Some of their premium packages include “Wine & Dine”, where you can “enjoy an afternoon wine tour and tasting at three premier wineries then arrive at a private destination for your gourmet four-course dinner” for $225. And “Sip & Taste” which includes “a tour of three wineries beginning in the late morning and includes gourmet hors d’oeuvre pairings with each tasting.”

If you are looking for something more private, check out their private event packages that include your own tasting party, a sports-themed bachelor’s cookout, and morning golf followed by a special Soul of Sonoma gourmet wine and food pairing.

Packages range in price from $125 to $280 with a la carte services, like their Legacy Wine Club where you can receive a monthly shipment of three red, three white, or a mixed batch of Soul of Sonoma wine, ranging from $45 to $65.

RELATED: Los Angeles Wine Tours & Experiences That Rival Napa Valley

Though their featured wineries are all located on the west coast in California and Oregon, they also offer a selection of featured event venues in Washington D.C., Atlanta, New York, and Chicago.

Through their exclusive transportation partnerships and select event planners, Soul of Sonoma provides clients with unlimited options when it comes to party size, theme, and cultural experiences.

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Visit These Black-Owned Wine Vineyards This Summer

Wine vineyards are fantastic road-trip destinations, but less than one percent of the country’s 8,702 wineries are owned by people of color – and that does not improve when you factor ownership globally. There are however some incredible Black-owned wine producers from Napa to South Africa planting, harvesting and producing libations for consumer enjoyment.

Here are our favorites:

Abbey Creek Vineyard – Oregon

RED WHITE AND BLACK – THE OREGON WINE STORY from Bertony Faustin on Vimeo .

Born from Haitian-immigrant parents, Brooklyn native Bertony Faustin became Oregon’s first recorded black winemaker back in 2008. “I don’t love the industry, I love what the industry allows me to do.” And what that is, according to Faustin, is provide a communal space where conversations about “diversity, equity, and inclusion” flow like pours of Sauvignon Blanc.

The outspoken owner of Abbey Creek Vineyards is self-taught, and plants his own vines, “tends to them, harvest the fruits, makes the wine and sells every bottle.” The property is named after a creek that runs through the vineyard.

Always the businessman, Faustin adds, “A lot of people will ask, ‘Did you make wine because you love it?’ ‘No. If wine didn’t work it would have been raisins.’ ”

Although, personally, we’re glad it’s not raisins.

31441 NW Commercial Street North Plains, Oregon 97133 Phone: (503) 389-0619

Theopolis Vineyard – California

Theopolis Vineyards was established in 2003 by Ms. Theodora R. Lee, aka “Theo-patra, Queen of the Vineyards.” Her vineyard lot and hand-crafted winery is located in Yorkville, an area in California’s southeastern Mendocino County. The region is a “highly elevated, rugged interior wine-growing area” great for Muscat and Grenache Gris, grapes crossed in production to create Symphony, a white wine. Theopolis Vineyards also produces a “richly intense and flavorful Petite Sirah and Rosé of Petite Sirah” as well as a Pinot Noir.

32674 Highway 128 Yorkville, California 95494

Brown Estate – California (Napa Valley)

The Brown Estate is a generational dream realized and the first and only Black-owned estate winery in California’s Napa Valley. The vineyard was purchased in 1980 by Jamaican-born Bassett Brown and Panamanian-born Marcela Abrahams Brown. The couple grew grapes here for other local winemakers until their children took over, eventually opting to bottle their own wine in 1996. The Brown Estate brand has continually grown over the years and now includes an exclusive Downtown Napa Tasting Room.

1005 Coombs Street Napa, California

Maison Noir

Former New York sommelier turned vintner André Hueston Mack opened Maison Noir Wines in 2007. Mack’s road to producing wine has been an illustrious one.

He was awarded the “Best Young Sommelier in America ” by Chaine des Rotisseurs, which was kind of a big deal. Mack served as a sommelier at Thomas Keller’s French Laundry – also a big deal – as well as Head Sommelier at Keller’s Per Se in New York City. Now he distributes his own wines to restaurants back in New York and around the world.

“The wines are unique and distinctive garage wines, sourcing the best fruit possible in the Willamette Valley region of Oregon to produce wine which shows the individuality of their respective sites and terrors.”

One of his more popular brands is O.P.P. or “other people’s pinot noir” and “Bottoms Up.”

Davidson Wine Co. – North Carolina

Lindsey Williams is the owner of Davidson, North Carolina’s first urban winery. A corporate lawyer turned winemaker, Lindsey discovered an appreciation for vino late in life. “Davidson Wine Co. was started out of the desire to bring affordable and locally made wine options to the town” where she resides with her husband Aerik, son Max and frenchton pup, Simone.

Located in the city’s historic business district, Davidson Wine Co. was once an organ making shop before “offering you a warm and inviting atmosphere for enjoying wine while spending time with friends and family.”

121 Depot Street Davidson, NC 28036

Highberry Wines – South Africa

Some of the world’s finest wines come out of South Africa’s cape area, but few of the vineyards are African-owned despite their location. Highberry Farm is an exception. This boutique winery and venue is located on the outskirts of Somerset West in Cape Town. The estate is renowned for its quality grapes and wine due to its prime location of being near the ocean and still at an elevation of 200m above sea level.

Highberry holds private wine tastings and host weddings and other events.

Sir Lowry’s Pass Road – Helderberg Rural Cape Town, South Africa

Eric has revolved in and out of passport controls for over 20 years. From his first archaeological field school in Belize to rural villages in Ethiopia and Buddhist temples in Laos, Eric has come smile to smile with all walks of life. A writer, photographer and entrepreneur, the LA native believes the power of connectivity and community is enriched through travel.

• EricBerry https://www.travelcoterie.com/author/ericberry/ Exploring The Coast of the Gullah Geechee 
• EricBerry https://www.travelcoterie.com/author/ericberry/ A Guide To Little Ethiopia 
• EricBerry https://www.travelcoterie.com/author/ericberry/ From Alabama To Cape Town: Black Girls Travel Too
• EricBerry https://www.travelcoterie.com/author/ericberry/ South Africa's Omicron Travel Ban Is Racism On Display

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Black History Month

Feb 9, 2021 | Blog , Holidays

February is Black History Month and we’d like to share with you some Black owned wineries in Napa and Sonoma.

Sonoma County wineries:

Fog Crest Vineyards – Sebastopol – producing pinot noir and chardonnay in the Russian River valley. https://www.fogcrestvineyard.com/

Corner 103 – Sonoma -Charming tasting room on the historic Sonoma Plaza. Currently accommodating tastings for parties of 4 or less. https://www.corner103.com/

Vision Cellars -Windsor – founder Mac McDonald is the Founder/ Chairman of the African American Vintners Society. Tasting room closed during COVID and has yet to reopen. http://www.visioncellars.com/

Napa Valley wineries: 

Brown Estate – Napa –  Visit their popular tasting room in downtown Napa. https://www.brownestate.com/

J. Moss – Napa – their tasting room in the urban area of Napa is open for visits. https://jmosswines.com/

Flowers Family Vineyards – Napa – Growing both Malbec and Cabernet Sauvignon in California’s premier Napa Valley using sustainable and biodynamic farming practices. Winery currently doesn’t have visitation. https://flowersfamilyvineyard.com/

You can avoid all of the work and stress of planning your Napa Valley or Sonoma wine region visit by allowing us to guide you through a most compelling and memorable day in the wine country!

On our small group join-in wine tours, you’ll meet other wine adventurers on a roomy shuttle led by one of our friendly and informative tour guides. We’ll pick you up from your area lodging for a day filled with fun, flavor and adventure!

Or…make it private! We’re happy to accommodate couples or groups of any size for customized tours through the wine country.

Join-in Tours Private Tours

Black Girls Wine Society Napa Experience

Napa valley, california, december 3 – 6, 2020.

Heeeeyyyy Winefriends!

Join Black Girls Wine Society on an epic experience to Napa Valley, California.  We are going to have a fabulous time filled with lots of wine, fun and sisterhood.  Our itinerary is super dope and we will be  immersed in the Napa wine culture, as we visit wineries, wine distributors and black owned wine bars.

Please remember that space is limited to 8 participants.

Look forward to seeing you in Napa!

Our Itinerary…

• Dec 3 , arrivals into Napa Valley.  Get settled into our host hotel and join us for a group dinner (meals not included).
• Dec 4 , today we are touring the Nakedwines.com facility and enjoying a tasting.  After our tasting we will grab a bite to eat and head over to Brown Downtown for our exclusive wine tasting!  We will head back to the hotel to rest + relax and then meet up for dinner (meals not included).
• Dec 5, today we are visiting Charles Krug winery, Brene Royal (a winemaker for Louis Martini) and Cadet, a black woman owned wine bar. We will stop along the way and grab lunch as well.  After dinner, we will meet up and play wine games in the evening (meals not included).
• Dec 6 , we will meet up for an early breakfast and then the rest of the day is on your own as you make your way to your departure flights home (meals not included).

Where You’ll Stay…

Archer hotel napa.

The Archer Hotel Napa , brings a uniquely Napa, luxury boutique hotel to this gateway city. The five-story hotel is  surrounded by vibrant shopping and dining at First Street Napa, the valley’s only curated experience of its kind, in the heart of a wonderfully walkable downtown complete with world-class dining and multiple tasting rooms.

The vision for this new Napa Valley boutique hotel is a place that locals will love and visitors will want to return to again and again, with  the progressive American menus of Charlie Palmer Steak and the Rooftop at Archer Hotel that showcases both the urban energy of downtown Napa and the incredible valley vistas just beyond the city. And sincere service — always.

The Black Girls Wine Society Napa Experience Includes:

• One way shuttle transfer from SFO/OAK airports to Napa Valley
• 3 nights at Archer Hotel, 1 King or 2 King Beds by request
• NakedWines.com facility tour and tasting
• Tasting & tip fees for Brown Downtown Napa
• Tasting & tip fees for Charles Krug Winery
• Tasting & tip fees for Louis Martini
• Tasting & tip fees for Cadet wine bar
• Black Girls Wine Swag bag to usher in an epic experience
• Access to event app so you are kept abreast of “what’s next” and can communicate with the rest of the crew while traveling

What’s Not Included:

• Your flights to the Napa Valley area (SFO and OAK are closest airports)
• Tips/gratuities for housekeeping, waitstaff, guides or drivers
• Transportation outside of your arrival shuttle and itinerary specific events
• Uber/Taxi from shuttle drop off in Napa Valley to Archer Hotel (9 minute uber ride)

PACKAGE PRICING – LAND ONLY (Without Roundtrip Airfare From the US)

Society members - double occupancy.

• $ 1995 per person

Society Members - Single Occupancy

• $ 2595 per person

Society Members - Local Experience (NO hotel or transfer to hotel)

• $ 825 per person

Non Society Members - Double Occupancy

• $ 2195 per person
• $ 2795 per person

Non Society Members - Local Experience (NO hotel or transfer to hotel)

• $ 1025 per person

Trip Insurance

Trip insurance for this package is recommended to provide some level of protection in the unforeseen you are no longer able to attend the experience. It reimburses your payments (as they are non-refundable), less the cost of insurance, if you must cancel or interrupt your trip due to an illness, injury, job loss or death.   If you need to cancel for another reason (including COVID-19 RELATED), you will receive 50% – 75% back of funds paid if optional coverage for CANCEL ANY REASON is selected.

If elected, trip insurance must be paid within 14 days of making your deposit on your experience.  Travel Guard is the company that we recommend and an email will be sent with details after the deposit is made.  Trip insurance begins at  $159/person (cost based on age and variety of factors).  To get a quote and purchase travel insurance click the link at the bottom of the page. Please review the plans and select the one that is right for you.  Please be advised that all plans do not have the option to add the cancel for any reason waiver selected.  However, you will need to have that option if you’d like some form of protection if you end up canceling due to any reason related to COVID-19 (as pandemics are not covered reasons under the basic policies).

Let’s Talk Reservations & Payments

Making reservations for this package signifies your acceptance of our Terms and Conditions.  A deposit is the only way to lock in your space.

If you are electing to room with someone (double occupancy), both of you must pay your initial deposits  in order for the reservation to be guaranteed. If one of the roommates is no longer able to attend, the remaining traveler is responsible for covering the entire portion of the room, taxes and fees if left unpaid by roommate.

There is a $99/reservation change fee after the reservation has been made.  If you need to change roommate names, or room types, this fee will be assessed before the change will be made.

Payment Schedules

Cultured Vacations accepts reservations and payments via our online system only.  We do not accept payments over the phone or checks (even if issued by your bank).

Payment Plan

After you register, select your package and make your deposit, the system will automatically divide your total balance among the remaining months in the payment plan.

• $200/person deposit
• Your remaining balance will be split equally among the number of remaining months between deposit date and final payment date
• Final Payment September 10, 2020

When you (and your roommate) are ready to make your deposits, please complete your details at this link.

The Emerald Palate

Seattle food tours & retreats

Makers , PNW Wineries · June 17, 2020

Where are all the Black-owned wineries?

The protests ignited by George Floyd’s death made me revisit a question I asked myself a few years ago: where are all the Black-owned wineries? I remember stumbling across an article awhile back about Oregon’s first Black winemaker and thinking, “Hm, I never see Black winemakers. ” I’m embarrassed that my thinking didn’t go much deeper than that at that time, but I remembered this as the world recently rallied to share the stories of more Black-owned businesses.

Inspired to dig into this more, I spent two weeks plumbing the depths of the internet to try and find the Black-owned wineries in the Pacific Northwest. In doing so, I learned some truths that are tough to swallow. So to hopefully spread the word and ignite change, I’m sharing with you what I’ve learned about being a Black winemaker in the US and the Black-owned wineries I’ve found in our area.

This post has affiliate links, which means I may earn a small commission at no cost to you if you click on them and make a purchase. This is a small way I earn money to support this site. If links aren’t showing up for you , turn off your ad blocking software. Thank you for your support!

Black-owned wineries in the US

After about 15 hours or research, I found 66 Black-owned wineries across the United States at the time of publication. Considering there are more than 1,600 wineries in Washington and Oregon alone, this is an alarmingly low number.

What’s more alarming, however, is just how few there are in the Pacific Northwest. I was astonished when I learned there are only 9 Black-owned wineries in the Pacific Northwest : 3 in Washington and 6 in Oregon. There is also one winery with a Black leader and one with an assistant winemaker in Oregon. The majority of the Black-owned wineries in the US are in California’s Napa Valley and greater San Francisco region.

If you know of any Black-owned wineries in the Pacific Northwest I missed, please email me so I can add them to this list. But to give you an idea of my process, I contacted every PR person for the following tourism boards: Lake Chelan, Walla Walla, Woodinville, Yakima, Lewis-Clark AVA, Washington Wine Alliance, Willamette Valley, and even British Columbia. I also asked winemakers.

I heard back from all except one person I contacted, and all of them said they either didn’t know of any others besides the ones I found or that there were definitively none in their region.

Casting my net further, I posted on Help a Reporter, a website journalists use to find sources for their articles. I heard back from one person who sent a few in California and one person opening a wine bar in Florida asking me to send this list when I’m done because she only knows of one in California.

Why aren’t there more Black-owned wineries?

This begs the question: “Why aren’t there more Black-owned wineries?” Answering this is complex, as there are a multitude of reasons there are less Black-owned wineries. While I can’t claim to know all the answers, here are some of the most cited reasons I found.

Black businesses have less access to loans

The US Federal Reserve released data in 2017 that showed Black business owners were less likely to get their loan application approved. While this study isn’t about the wine industry specifically, it’s not a stretch to imagine that loan rejections occur more frequently for Black-owned wineries that white-owned ones.

Investors think Black people don’t like wine

This article from Forbes includes an interview with 3 Black female winemakers. The author cites some of the most common misconceptions about Black people and wine:

• Black people only like sweet wine.
• Black people can’t afford expensive wine.

There are some studies that show Black people buy more sweet wine, but these “stats” are misleading . Ask anyone you know who drinks wine, chances are sweet wines were their gateway wine. Heck, I only used to drink sweet whites until I started to get more interested in wine and “graduated” to non-sweet ones.

Liking dry wines is an acquired taste. Just like none of us come out of the womb loving the taste of beer or whiskey, wine also requires determination and palate training. If you aren’t introduced to wine because of your race, then it’s harder for you to move through that typical palate progression.

I also want to acknowledge the judgement in expecting serious wine drinkers to not like sweet wines. This is a narrative started and spread by an industry dominated by white people, which makes it difficult for wine novices — especially those stereotyped as only liking sweet wines — to feel comfortable.

Marketing to Black wine drinkers isn’t prioritized

This article from VinePair talks about how Black people are severely under marketed to. You see fewer Black people in ads and less marketing money put toward channels targeting Black audiences. Given the lack of representation and messaging, it’s no wonder the industry can cobble stats together to show that Black people are less interested in wine. Would you be interested in an industry that doesn’t look like you or seem to want your money?

A lot of Black celebrities have started their own wine companies, both out of their love for wine but also as a way to use their platform to spread wine awareness among the Black community. For example, Ayesha and Sydel Curry, John Legend, Nicki Minaj, Beyonce, and Dwyane Wade are just a few of the Black celebrities who started a wine label.

So, let’s recap: Black people aren’t marketed to, so they don’t invest as much money into the wine industry. Therefore, the industry deems them not “ideal wine customers”. Banks and investors use this as “justification” for not funding Black-owned wineries, which results in Black winemakers getting fewer loans. The end result? A low number of Black-owned wineries.

Wine careers are pricey

Another likely reason there are fewer Black-owned wineries or winemakers is that breaking into the wine industry and starting a wine business costs money. It’s not news that every BIPOC group and white women make less money compared to each dollar earned by white males. Wine education and certifications costs thousands upon ten thousands of dollars, which are proven to be less accessible to Black people interested in exploring a career in wine.

Similarly, wine production requires equipment. Washington State University conducted a study showing it can cost more than $500,000 to produce just 2,000 cases. I spoke with Shae Frichette, the owner of Frichette Winery in Washington and she confirmed the cost is one of the most difficult parts about getting started.

“The cost of wine grapes, equipment, and space can be expensive for a start-up, and wine takes time to develop before it is bottled and ready to enjoy. So the investment doesn’t come back immediately. The investment in starting can be a barrier.”

Match the cost of entry with the fact that Black small business owners receive fewer loans, and you have a cycle of limitations that reduce the prevalence of Black-owned wineries.

Black winemakers tend to be taken less seriously

During my research for this article I read countless stories of Black winemakers sharing how they were mistaken as the “help” instead of the boss. Or how they were bypassed for a promotion compared to their peers.

“I’ve certainly been overlooked at tastings or glossed over in conversations about wine,” Shae of Frichette Winery recalled. “Once I was at a trade event and was welcoming a trade professional and asking how his trip was. He blurted out, ‘Excuse me, I really want to chat with the winemakers.’ I was taken back that he assumed that I couldn’t be a winemaker. I can’t point those experiences directly to race, but I do wonder if my race and gender played a part in how I was treated.”

Where are the Black-owned wineries in the Pacific Northwest?

Obviously Black people do like wine. And therefore there are wineries run by the Black community. Below are the Black-owned wineries I was able to find in our region.

Here are the three Black-owned winery in Washington I was able to find.

Frichette Winery

website | Red Mountain (Benton City) | 39412 N Sunset Rd

Frichette Winery is owned by husband and wife duo, Greg and Shae Frichette. They focus on Bordeaux-style wines, which means most of their wines are a red blend made predominantly of cabernet sauvignon, cabernet franc, and merlot grape varietals common in the Bordeaux region of France. However, all their grapes are sources from the Red Mountain AVA in Washington and turned into about 2,000 cases of wine per year under their house label and Shae’s second wine brand, Sashay.

“We want our wine to tell the story of the place it’s from,” Shae explained when I interviewed her for this piece. “Not in a ‘thinky’ kind of way, but in a way that you get what Red Mountain tastes like. We enjoy making wines where the flavors harmonize. So that the wine doesn’t take away from the moment, but it just meets you where you are. We love tannin, subtle oak, fruit, a long finish.”

I was able to try Frichette’s 2017 Quintessence Malbec and was blown away. It was heavy and inky with complex flavors and dryness. If you are a fan of red wines, make sure to try Frichette.

Lashelle Wines

website | Woodinville, WA | 19501 144th Ave NE

Lashelle Wines is a newer addition to this list and the Woodinville wineries scene about 30 minutes from Seattle. Winemaker Lashelle makes mostly red wines and serves them in her tasting room out of Woodinville’s Warehouse District. She was inspired by her mother Carol and grandmother Gladys to chase her dream of making wine and opening a fun, inclusive tasting room.

Dossier Wine

website | Walla Walla, WA | 8 W Main St (tasting room opening spring 2023)

Dossier Wine is the newest Black-owned winery to open in 2021 in Washington. It’s co-owned by NFL star Sidney Rice alongside Walla Walla local Tim Lenihan. Their goal is to create world class wine with a modern and unstuffy approach.

Right now their wines are only available online, but a downtown tasting room is in the works alongside other Walla Walla wineries .

Here are the 5 Black-owned wineries in Oregon I was able to find. Plus one winery with a Black winemaker and one with a Black president.

Abbey Creek Vineyard

website | Willamette Valley (North Plains) | 31441 NW Commercial St

Bertony Faustin is the first recorded Black winemaker and vineyard owner in Oregon. He got into the industry after his father passed away. Not because of his love of wine, but because of his need to drive change. His bio claims that if wine wasn’t the vessel to drive this change, raisins would be.

He’s left a huge impact on the winemaking industry, most notably by creating a documentary alongside other under-represented winemakers and owners called Red, White, and Black .

You can try Abbey Creek wines at its tasting room outside Portland called “The Crick”. It’s described as a “hip hop winery”, where you’ll often hear hip hop jams blaring and a staff ready to pour wines without snootiness or pretentiousness.

Maison Noir

website | Willamette Valley (McMinnville) | no tasting room

French for “The Black Sheep”, Mouton Noir was started by wine industry veteran André Hueston Mack as a way to feature a less traditional side of winemaking. André left his desk job in investments to pursue his passion for wine. He became an award-winning sommelier and worked for Thomas Keller at both The French Laundry and Per Se before getting into winemaking.

Mouton Noir is André’s more premium label. The focus is on big pinot noirs, but all his available varietals look to honor the Oregon region the grapes were sourced from to give you an honest taste of its terroir. It’s sold under the umbrella brand Maison Noir. Which includes his everyday wine label called “Maison Noir”, and a t-shirt company .

I was blown away by the O.P.P. pinot noir . It’s got more heft than your traditionally lighter pinot noirs and has a super craveable jammy finish that makes it a porch pounder.

Stony Wines

website | Willamette Valley | no tasting room

Donna Stoney started her career in social services, but always dreamed of opening a winery. She was able to in 2019 with the guidance of Bertony Faustin of Abbey Creek Vineyards. However, she didn’t lose sight of her social work background: a portion of her proceeds go to programs for people with intellectual and development disabilities.

Eunice Chiweshe Goldstein Winery

website | Astoria | 1040 Commercial St

Filmmaker Eunice Chiweshe Goldstein bought land on the Oregon coast in May 2017 and her winery licenses in August 2018 with the dream of opening a tasting room that blends her love of film, wine, and social good. She credits these three passions to her experience growing up on her grandparents farm.

“I remember as a little girl being on the farm and watching my grandma and grandfather brew beer,” Goldstein explained. “I remember we’d be on the farm and I’d start directing everyone, saying, ‘We’re going to put on a play. I’ll play this person, you’ll play that person.’ We’d kick up dirt for effects…I started at a young age putting on little productions and knew by the time I was 5 years old that I wanted to get into Hollywood filmmaking.”

When asked how she ended up making movies in LA to owning a tasting room in Astoria, she explained it’s all connected. The Oregon Film Museum is in Astoria not very far from her tasting room. Her dream is to fill the space with film memorabilia and host film events. She also hopes to open a tasting room and bed and breakfast on her Oregon Coast vineyard.

Right now she’s farming pinot noir by herself and supplementing with California, Washington, and Oregon grapes while she waits for her vines to mature. People tell her that the coastal vineyard location won’t work, but she’s determined. She sourced specific pinot noir clones from France known to thrive in cooler climates and has faith given there are vineyards thriving on the island off Seattle. Her dream is to open up a little bed and breakfast on the coast overlooking her vineyards.

She’s making about 2,000 cases a year of pinot noir, but her land also has a ton of blackberries that she hopes to turn into wine. She said among her friends, she’s known for her fruit wines. They love how the blackberry wine is fruity like pie and reminiscent of merlot. It’s sweet, but not port sweet.

Goldstein named the winery after her grandmother. She recalls that there were always so many people on the farm, visitors that her grandmother would be helping. She recalls them sipping her grandfather’s beer and getting the sense they were drinking with purpose, which inspired her to tie the #purposewine movement into her business. As part of this, Goldstein donates sales to a different cause each month and promotes her films on social justice through her winery.

Chosen Family Wines

website | Willamette Valley (Newberg) | online only

Chosen Family Wines is one of the newer Black-owned Oregon winery. It’s co-owned by Channing Frye, ex-NBA player for the Portland Trail Blazers. He decided to partner with L’Angolo Estate owner-winemaker Chase Renton and general manager Jacob Gray to create a new wine label focusing on the area’s famous pinot noir and chardonnay.

McCollum Heritage 91

McCollum Heritage 91 is another partnership with an ex-NBA star. You may recognize CJ McCollum from the New Orleans Pelicans, but he first got his start playing for the Portland Trailblazers. Portland’s prime location near one of the best wine regions in the US got CJ interested in wine.

He partnered with Adelsheim Vineyard to launch McCollum Heritage 91 in 2020 to launch a pinot noir, rose, and chardonnay. CJ has since purchased a 318-acre vineyard in the Yamhill-Carlton AVA with possible plans to open a tasting room. Until then, though, you can order his wines online.

Jarod Sleet of ROCO Winery

website | Willamette Valley (Newberg) | 13260 NE Red Hills Rd

This isn’t a Black-owned winery, but Jarod is the assistant winemaker at ROCO and one of the few Black winemakers in the PNW. I discovered ROCO at a virtual wine tasting event put on by Wine.com and was obsessed with the 2018 Gravel Road Pinot Noir they featured at the tasting. Jarrod works alongside the owner and lead winemaker, Rollin Soles, to make wines using grapes sourced from Willamette Valley wineries that are certified Salmon Safe and have other sustainable designations.

Jarrod went to culinary school thinking he wanted to be a chef. But his interest in learning about where food comes from eventually led him to Oregon wine country. He started as a harvest intern before moving on to get his bachelor’s degree in viticulture and enology from Oregon State University. He was a winemaker at Cana’s Feast, Archery Summit, and Argyle before joining Rollin at ROCO in 2017 as the assistant winemaker.

Tiquette Bramlett of Compris Vineyard

website | Willamette Valley (Newberg) | 17425 NE Hillside Dr

This is another winery that isn’t Black owned, but they have a Black president named Tiquette Bramlett. She grew up in California with a family of Oregon Ducks, so an annual trip to Eugene, Oregon was a must. While those trips didn’t include wine, she made the shift into the industry after an eye-opening experience where she discovered she had thyroid cancer after a car accident. She was able to secure an interview at Amie Vineyards in Carlton and work her way up the ladder.

In addition to being Compris’ president, she also owns a nonprofit called Our Legacy Harvested aimed at helping diverse winemakers. Note, Compris Vineyard used to be called Vidon.

Why don’t most Black-owned wineries farm vineyards?

As I was researching the Black-owned wineries around the US, I realized that most of them don’t grow their own grapes. Curious, I started doing some digging as to why this is.

I came across Zafa Wines out of Burlington, Vermont, who was doing a campaign to raise awareness for systematic racism in farming. It was there I learned that only 0.4% of US farm acreage is Black-owned.

This sent me down the rabbit hole of researching why that is. I landed on this really thorough article by the Center for American Progress. I encourage you to read it to get the full story and facts, including a well-documented source list. But here’s the main points that stuck with me.

The number of Black-owned farms in the US has decreased since 1910 from 14% to 1.58%. This means Black farmers lost about 80% of their land over the course of a century.

This was in large part due to discriminatory practices by the USDA and private institutions, which gave Black farms less access to credits, funding, and other resources their white counterparts received. This resulted in not only fewer Black-owned farms, but Black farmers earning significantly less than white farmers.

From the article: “…in 2017, the average full-time white farmer brought in $17,190 in farm income, while the average full-time black farmer made just $2,408.”

While discrimination lasted for decades, a landmark case brought attention to it in 1997 when Timothy Pigford filed a class action lawsuit on behalf of Black farmers against the USDA. The Pigford v. Glickman lawsuit resulted in the largest civil rights settlement in history in 1999, requiring the US government to pay $1.06 billion in relief.

Unfortunately, 9 out 10 Black farmers who tried to apply for claims were rejected. The USDA was accused of obstructing justice, in which the Bush administration responded by spending $12 million fighting these claims. It wasn’t until Obama came into office that Black farmers were provided the relief they were entitled to from the settlement.

All of this isn’t to say that all is good and Black farmers have the same access as white farmers. Unfortunately there is still disparity and the Trump administrative did not help close the gap. The USDA still has a long way to go, as The Counter revealed in 2019 when they discovered the government organization was sharing false data to fake progress in the fight for fair treatment and opportunities for Black farmers.

So, what does this all have to do with wineries? While I unfortunately couldn’t find much confirming Black vineyard owners experience similar challenges as other Black farmers, it seems fair to suppose that a combination of these discriminatory practices combined with the above-mentioned lack of access to capital makes it more difficult than it otherwise would be for Black wineries to farm their own grapes.

Where can I buy wine from Black-owned wineries?

Buying wine directly from Black-owned wineries is your best bet for ensuring you get your hands on their wine and that all your money goes to them. As I was researching Black-owned wineries in the US, I learned most actually don’t have tasting rooms.

Again, the difficulty in securing credit matched with the fact that a lot of popular wine tasting areas are in extremely expensive real estate areas (cough Napa cough) makes it more fiscally sensible for most of these wineries to distribute or sell direct-to-consumer instead of operating a tasting room.

Another possible reason fewer Black-owned wineries have tasting rooms may be because of redlining . While I couldn’t find any resources specifically validating this, I wouldn’t be surprised if this historical practice where investors didn’t give loans to whole neighborhoods based on their race or ethnicity played a part in it.

It’s not a stretch to imagine that Black winery owners may want to open wineries in these neighborhoods, whether it’s because they’re underserved and thus provide a competitive advantage or commercial space is less expensive. However, if they can’t get loans to open up in these neighborhoods, this may leave them no choice but to open up shop in pricier neighborhoods or find another way to get their wines to consumers.

Again, this is all conjecture and I haven’t been able to validate this, but I don’t think it’s a stretch to assume this is a factor.

Unfortunately I haven’t been able to find any Seattle wine shops that sell wines from Black winemakers.

However, you still have a few options. PCC Markets often carries a few Black-owned wine labels like Maison Noir. One of their employees also mentioned that they’ll order any wine for you at no extra cost if it’s one of their partners, and you can buy as little as one bottle at retail price.

There are also a few wine subscription services that offer curated boxes of wines made by people of color. For example, Legacy Cellar Club offers 3-bottle wine clubs organized by wine style. Wines by Mozel is another subscription box created by sommelier Mozel Watson.

“We are making wines that we want people to get excited about having in their lives,” Shae of Frichette Winery said. “I love when our wines become a part of ‘the deep conversation about to happen’, the birthday gift, the ‘thank you’, or the ‘I’m sorry’. I also love it when it’s the Tuesday night wine or the wine that my friend said I had to try.”

The next time you need to pick up one for one of life’s special moments, consider purchasing from a Black-owned winery. Currency is our voting power as consumers. “Voting” for Black-owned wineries not only helps each individual one we support to thrive, it tells the wine industry loud and clear that there is demand for Black-owned wineries.

Call up your local wine shop and ask about Black-owned wineries. Share about them on social media. Buy them for every wine gift you ever give. Small actions like this add up when we all do them and can help Black winemakers break out of the endless cycle of limitations they meet when just trying to make it as a business.

Where can I learn more about Black-owned wineries?

I’m just delivering and synthesizing a glimpse of the stories behind Black-owned wineries. During my research I found these resources immensely valuable. I encourage you to give them a visit to learn more. Support them through donations, and help amplify the narrative of underrepresented winemakers and owners by sharing what you learn.

• National Black Farmers Association
• Julia Coney , wine journalist and founder of Black Wine Professionals
• Wine Avengers , a podcast highlighting Black voices in the wine community
• Clemmons Family Farm , a Black-owned farm in Vermont that shares Black stories as it relates to wine
• Zuri Wine , a Black-owned wine event and promotion company that curated a list of Black-owned wineries around the world and hosts tours in LA, South Africa, and a few other spots
• Cuisine Noir Magazine , which curated a list of not only Black-owned wineries, but also Black-owned breweries and distilleries around US
• Black Girls Wine , a society for Black women in the wine industry
• Another list of Black-owned wineries curated by the McBride Sisters Collection
• Red, White, & Black documentary produced by Bertony Faustin of Abbey Creek Vineyards to shed light on the experience of minority winemakers
• Wine Empowered , a nonprofit helping women and minorities get free wine education
• Soul of Sonoma , a Sonoma County, California company that offers tours, tastings, and events so guests can experience Black-owned wineries
• Noir Vino Tours , a Black-owned wine tour company in the Seattle area

Join the club

You may also like.

June 18, 2020 at 6:31 am

This is such a great, well researched article. So much info! I’m now determined to find a local place that sells wine from one of the listed wineries.

June 19, 2020 at 5:17 am

Thank you so much! Please let me know if you find any! I spoke with Ballard Market and they said they’re trying to sell Abbey Creek Vineyards, so hopefully that pans out!

June 18, 2020 at 8:43 pm

Such an excellent article, Adria! Thank you for researching this subject and providing this information.

Thank you so much! I appreciate you reading it!

June 18, 2020 at 9:45 pm

Thanks for sharing your thorough research! I really appreciate it. Heading to these websites now to order some wine!

June 19, 2020 at 5:16 am

Amazing, I hope you find some new favorites! Thank you for reading!

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15 Black Owned Wine Companies You Need To Visit

I have been making more of an effort to find Black owned companies that travelers can add to their “must see” lists. This post is all about Black owned wine companies. They are scattered all over the country and they would be a great addition to any road trip or weekend getaway. Here are 15 different Black owned wine companies for your next trip.

Abbey Creek Vinyard, Oregon

Abbey Creek wine sources their own grapes from their own vineyard. If you are looking for a one stop shop then this is the place you need to be. They grow and pick their own grapes. They also process, bottle, and sell their own wine. It is definitely worth stopping by if you are in the West Hills of Portland.

You can find them here: https://www.abbeycreekvineyard.com

Bodkin Wines, California

Bodkins Wines was founded by Iowa native, Chris Christensen in 2011. The company boasts about creating America’s first Sauvignon Blanc with bubbles. They currently have over 15 different varieties of wine. If you are traveling through Sonoma Country then it is worth the stop.

You can find them here: https://www.bodkinwines.com/

Brown Estate, California

The Brown family has been working in the wine business in the 1980’s. They started selling grapes and to local wine makers and in 1995 they began making their own wine.

You can check them out right here: https://www.brownestate.com/

Darjean Jones Wine, Texas

Darjean Jones is a first generation black owned winery. Named after the wine maker herself, this Louisiana native is now making wine in Napa Valley. What sets this winery apart, is that you will find that they offer recipes in addition to wine pairings.

You can check them out here: https://www.darjeanjoneswines.com/

D. Wade Cellars, California

During my research I am surprised that Dwayne Wade, the famous basketball player, has a winery. It is in conjunction with his friend Jayson Pahlmeyer. The winery is fairly new in terms of wineries but you can find them in Napa Valley.

You can find them here: https://dwadecellars.com/

Corner 103, California

This is another Sonoma Country winery. It was created by Lloyd Davis. Getting a wine from here is something special seeing that their wines are usually limited production.

You can find them right here: http://www.corner103.com/

Theopolis Vineyards

This is one of the older Black owned wine companies which was officially started in 2003. Theopolis Vineyards had their first harvest in 2006 and have been working it ever since. They are located in the Anderson Valley off of Highway 128.

You can find them here: https://www.theopolisvineyards.com/

Flo Brands, Maryland

Marcus Johnson, the owner of Flo Brands, is quite the eclectic person. He is a musician, has an MBA, and owns a wine company. Not many can say that is their existence.

You can find him here: https://buyflowine.com/

Frichette Wines, Washington

Frichette Wines opened their first tasting room in 2013 and have been working as a limited production winery ever since. This husband and wife team now boast over 1400 cases of wine. They host events for members and guests all over the world.

You can find them here: https://frichettewinery.com/

Taste Collection Cellars, Texas

I was excited to fine a Black owned wine company right where I live in Houston, Tx. She gets her grapes from California. You will also find that Chef Rhonda Russel brings a new energy to the wine business with her love of both wine and food pairings.

You can find her here: https://tastecollectioncellars.com/

Additional Black Owned Wine Companies:

• Lina Wines, Ohio
• Love Cork Screw, Illinois
• Mason Noir Wines, Oregon
• MYX Fusion Moscato, New York
• Serendipity Wines, Virginia

There you have it. 15 Black owned wine companies to add to your next trip. You can also find most of these companies online where you can order their wines and support them. If you are looking for ideas about Black owned hotels you can find that here . You can also look into my post about Black owned bed and breakfasts right here .

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Here Are The Top Black-Owned Wineries in Georgia

When it comes to wine, there is vino and there is vision. The best wineries have a long pour of both. If you’re looking to support black-owned businesses, there may be a winery near you that appeals to your sensibilities and love of vino.

In this article, we’ll cover the best black-owned wineries in Georgia.

Table of Contents: Best Black-Owned Wineries In Georgia

• Pop the Cork Wine Tours (Atlanta, GA)
• The Winery at MoonLight Manor (Griffin, GA)
• 3 Parks Wine Shop (Atlanta, GA)
• NAVI Wine Bar & Tasting Room (Columbus, GA)

Pop The Cork Wine Tours

1100 Peachtree St NE Suite 200, Atlanta, GA 30309 |  (404) 433-2956

Here’s what one reviewer says about Pop the Cork: “The entire experience from start to finish was amazing . Customer service 10/10 . We dance , we laughed, we ate, visit 3 different winery’s. We met some really cool people and I can’t wait to go back definitely booking again. Just in case your wondering it was worth every penny. You get lunch , chauffeured in a nice br clean sprinter, sample multiple wines with an option to purchase your own bottles, visit 3 winery’s , good music and vibes all for the price of what you would pay for a visit to one winery. Love our Tour guide very professional and knowledgeable.”

Taste Wine Bar & Market

202 Chattahoochee Row NW Suite B, Atlanta, GA 30318 | (404) 254-2144

Here’s what one reviewer says about Taste Wine Bar. “Great place for a date night or to catch up with friends! I love how everything is at your own pace and the selection of wines was good for the price. The idea to include different size options was so smart especially for those that want to try multiple wines.”

The Winery at MoonLight Manor

373 Cook Rd, Griffin, GA 30224 | (770) 766-3939

Located in Lamar County, The Winery at MoonLight is a small farm-based winery owned by military veteran Stef Parker. She offers wine tastings and paint and sip events.

Here’s what one reviewer says about The Winery at MoonLight Manor. “I love love love The Goth Gardener’s preserves! If you’re like me and you like a little spicy kick with your sweet, then you will absolutely enjoy the Beatle Juice/Mango chili preserve and the Devils advocate/Jalapeño jelly! Also my go to preserves made with fresh strawberries is Love Potion/strawberry preserve. It’s the chefs kiss on some toast, I promise! Everything I’ve ever gotten from The Goth Gardener is absolutely positively made with love.”

3 Parks Wine Shop

451 Bill Kennedy Wy SE c, Atlanta, GA 30316 | (678) 349-7070

Here’s what one reviewer says about 3 Parks Wine Shop. “3 Parks Wine is a unique wine shop that offers wine tasting, weekend wine flights and more! We decided to check them out while we are on the Beltline in Glenwood Park. The selection of wine had good balance, acidity and sweetness. Our favorite was Gran Valor Brut from Spain.”

If you want to venture beyond Atlanta and Georgia, here are some of the best black-owned wineries in the South.

Tilford Winery

 126 Berry Patch Ln, Kathleen, GA 31047 |  (478) 396-3025

Here’s what one reviewer says about Tilford Winery. “We had a great experience! The owner gave us a private tasting and we got to try several of his wines. They tasted so fresh and natural. We took home a whole case from here. Would definitely be a cool spot to bring friends and listen to music and relax on the weekends. Definitely check it out!”

What Is The Largest Black-Owned Winery In America?

Photo credit: McBridesisters.com

The largest black-owned winery in the United States is the McBride Sisters Wine Co., which is owned by siblings Robin and Andrea McBride. The sisters hail from Monterey, California and Marlborough, New Zealand.The company ships directly to the following states:

AK, AZ, CA, CO, CT, DC, FL, GA, HI, ID, IL, IA, KS, MA, MD, ME, MI, MN, MO, MT, NC, ND, NE, NH, NJ, NM, NV, NY, OH, OR, PA, TX, VT, VA, WA, WI, WY.

Black-Owned Wineries In The South

• Bowman Vineyards — 17144 Augusta Hwy, Round O, SC 29474 |  (910) 308-1409
• Ole’ Orleans Wines and Spirits — 579 Brooklyn Ave, New Orleans, LA 70121 | (504) 354-2449
• Williams Vineyard and Far — 21 Gabriel Pl, Nesmith, SC 29580 | (803) 397-1859
• Preston Ridge Winery — 4105 Preston Rd, Martinsville, VA 24112 |  (276) 957-3844

If BrewPub is any indication, Atlanta’s craft beer scene is on and pouring! Make sure you check out Krog Street Market, one of  Atlanta’s many food halls .

Traveling to the city’s midsection can lead to unexpected adventures, including  new restaurant openings  and more.

More AtlantaFi.com Articles:

• Best Atlanta Bars for Premium Drinks
• Best Atlanta Bars For Beer And Cocktails
• Best Places To Grab A Whiskey In Atlanta

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North Carolina Wine Tours

Click here to read our FAQs about our wine tours (at the bottom of this page).

With over 200 wineries to choose from in both North and South Carolina, there are plenty of options available for either a quick day trip or a weekend get away, so what are you waiting for?  Plan your visit !  The wine industry in the Carolina’s is tried and true, this is not a new fad still “working out the kinks”.  The industry has been around for quite sometime; steadily growing and improving over the years into award winning wines, vineyards, and wineries.  Today these places are beautiful destinations for either the casual visitor looking for a last minute wine tasting or someone searching for that beautiful venue for a special event like a wedding or corporate retreat .

With many of the wineries clustered only a few miles apart from one another, it is entirely feasible to visit 4-6 wineries during a single day tour.  In some areas, there are so many wineries, the limiting factor to visiting all of them is merely time and the quantity of wine you could reasonably  sample in one day!  So how do you get around to all of these wineries; especially when you have a good sized group (6+) of friends that all want to go together?  That is where the Van in Black can help…

Popular regions/areas that we can provide tours for include (click through for more info about that region):

Asheville | Charlotte | Greenville/Spartanburg | Tryon | Hendersonville | Yadkin Valley | Appalachian High Country

Let the Van in Black do the Driving for you on Your Winery Tour!

We provide safe and reliable transportation for everyone in your group for any number of wineries you want to visit.  All of our winery tours are completely custom and flexible to meet the needs of you and your group.  We also have WSET and Court of Master Sommelier certified wine experts on our staff that can make your experience truly unique, exciting, and elevated. We service most of the North Carolina wine regions including the Yadkin Valley,  Tryon Foothills, Asheville, and the Appalachian High Country.  If the winery is in the mountains or Piedmont area of North or South Carolina, we’ve got you covered, we service that area.  If you don’t know which specific wineries you want to visit we can suggest some too! We regularly update our blog on the various wineries and wine trails that we visit, so be sure to check in often to hear about the harvest and happenings in the wineries of the Carolinas!

All that is left is for you to book a tour and have an unforgettable trip!

Need help finding a winery to visit or coming up with that perfect wine trail?  We are more than happy to help make some suggestions.  Our blog is also a great resource for ideas as we write about many of the areas that we frequent (and include pictures!).  You can also visit the North Carolina Wine website at www.NCWine.org .  It is an excellent resource for learning more about the great wines and wineries in North Carolina.

Frequently Asked Questions about our Wine Tours:

What regions/areas does van in black service.

Our service area for pickup/drop-off includes Asheville, Charlotte, Greenville/Spartanburg, Tryon, Hendersonville, the high Appalachian cities of North Carolina (Boone, Banner Elk, Blowing Rock, etc.) and everything in between. This puts several wine regions in range including many of the North Carolina AVA regions. Some of the more popular wine regions include Yadkin Valley, Swan Creek, Crest of the Blue Ridge (Hendersonville), Appalachian High Country, and the Tryon Foothills. There are also a number of other wineries available to visit that are not part of a defined region (not yet at least).

Does Van in Black Help Plan the Itinerary?

Absolutely yes! We are more than happy to help plan your wine tour itinerary so that you have the best experience possible. We know the best places to visit based on previous customer feedback, the wine preferences of your group, the time of the year, etc. Once a tour is booked with Van in Black we reach out (about 2-3 weeks before your booking date) and encourage you to ask questions and leverage our experience to ensure you have a 5-star experience when visiting the vineyards and wineries we typically visit. Our help will include basic suggestions of places to visit and for the places that accept reservations, we will make those for you as well. For us to help you have the best experience possible, we need to have your itinerary confirmed at least 1 week prior to your booking date. Please help us help you by confirming your itinerary in a timely manner.

Do We Have to Pick the Duration of Our Tour When We Book?

No. Van in Black does not force you to book a tour duration when booking a wine tour with us. We have a 4 hour minimum on all of our tours but you are free to enjoy your tour day for however long you want. You essentially book for the day but pay by the hour. If the weather is perfect and you are thoroughly enjoying the day, you can decide the day of the tour that you want to linger somewhere and enjoy the experience. Van in Black will never tell you that your time is up and that it is time to go. We want you to have the flexibility and freedom to enjoy the day however you want. When you book with us you will pre-pay the 4 hour minimum as your deposit. Any hours used over the initial 4 hour deposit will be due at the conclusion of your booking and settled up directly with your driver.

Do I Have to Limit My Tour to 4 Hours?

No. The 4 hour minimum is exactly that; it is just a minimum requirement to book a tour for the day but you are free to enjoy your tour for as long as you want. Most tours last 6-7 hours. After your tour you will settle up with your driver for any additional time used over the initial 4 hour deposit that you paid.

How Long Do Most Tours Last?

A lot of it depends on the region you depart from and the individual group. Since the vehicle is exclusive to your group we will progress at your pace. We are never going to say “Time’s Up!” at a particular location to move you along to the next spot. That being the case, however, most tours that visit 3 wineries typically last around 6-7 hours. If you are departing from Charlotte it would likely be longer just because of the time it takes to get to the vineyards.

Can Van in Black Make the Necessary Reservations for Our Group?

When possible, yes. Not all wineries take or require reservations and it will also depend on the size of your group. Whenever possible we do make the necessary reservations and/or let the wineries know to expect your group. Many of the vineyards we frequent will be expecting you and have a table waiting for your group.

Can We Have Food and Drinks in the Van?

Yes. Unfortunately, we had to implement a cleaning fee ($100) on our terms and conditions if things get out of control with the food and drinks but this will not effect 99.9% of the tours that we operate. All that we ask is that you treat our vehicles like you would treat your own. All of our vehicles get a thorough cleaning and vacuum in between all bookings so reasonable crumbs, etc. are not going to be an issue. Van in Black is also a legitimate “For Hire” vehicle in North Carolina (not all transportation providers are) which means that passengers can legally have open containers inside the vehicles (note that this is NOT the case in South Carolina). Give us a call if you have any other questions about this policy.

Do We Have To Meet Van in Black at a Pickup Location?

No. We prefer (almost insist) that we pick you up from a home, hotel, or Airbnb so that we will be dropping you off at a safe place after you have been drinking. It kind of defeats the purpose of hiring us if you have to drive anywhere after we drop you off. This is one of the main reasons why our clock starts when we pick up and not when we leave our garage (if you are inside our supported service areas). We want you to be safe and we don’t want you to worry about driving.

When Do I Supply the Pickup Details?

Our booking process is very simple and doesn’t require a lot of details up front. Most people book months in advance and won’t know a lot of the details at the time of their booking. When you book you are reserving the date and we will reach out to you, typically 2-3 weeks before your booking, to confirm all of the details like pickup address, time, etc. At this time we will also want to confirm the itinerary so that we can coordinate your visit with the wineries (if necessary). For us to help you have the best experience possible we need to have your itinerary confirmed at least 1 week prior to your tour date.

What is Included in Your Pricing?

Our pricing is for transportation only and does not include tastings or driver gratuity. Anything you purchase at the wineries is between you and the wineries and is to be paid directly to the winery. Most people will do simple tastings a the wineries and these generally average about $20-$30/person. Note that Van in Black is not responsible for the pricing at the wineries and pricing is subject to change at anytime. Some wineries will also have rules for large groups that may add gratuity or require everything to be settled up on one check.

Is it a Group or Shared Tour With Other People?

No. All of our tours are exclusive and the vehicle is dedicated to your group. This allows us to provide door-to-door service and the speed/length of the tour is up to you. It also means that we aren’t going to cancel on your the day of the tour due to lack to lack of participants.

Will You Pick Us Up From Our Accommodations?

Yes. Van in Black provides door-to-door service on all of our tours. You won’t have to drive somewhere to meet us meaning you won’t have to drive back after drinking all day. As long as you are in a supported city our time starts when we pick you up. We can also pick you up from areas outside supported cities there would be an additional charge for this. Contact us with any questions.

Does Van in Black Have Elevated Wine Tour Experiences Available?

Yes! We have several options available to elevate the wine tour for guests who are a little more wine savvy. Some of these options are exclusively available to Van in Black. This could be something as simple as pairing you up with one of our WSET certified drivers/guides or something a little more robust like a private barrel room tasting experience or even having a Sommelier sit down with you for one (or all) of your tastings. If you are interested in something a little more elevated then give us a call to discuss available options.

Does Asheville NC Have Wineries?

Absolutely yes! The city itself has a few urban wineries with their tasting rooms located downtown. Furthermore, there are a number of wineries, about 14, with vineyards that are just outside of the city. In total there are 20+ wine interests in and around of the city that are worth a visit for your next Asheville Wine Tour.

Does Charlotte NC Have Wineries?

Like Asheville, Charlotte has some urban wineries and wine interests but if you want the vineyard experience that you need to get out of the city. The big clusters of wineries are a little further outside the city compared to Asheville but there are a few that are easily reached from the city and worthy and any Charlotte wine tour .

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Exploring South Africa’s Black Wine Scene

White South Africans control a vast majority of the country’s wine industry. But it’s growing increasingly possible to support Black winemakers and owners.

By John Eligon

John Eligon covers southern Africa for The Times and traveled to Stellenbosch, Franschhoek and Cape Town to report this article.

Under a bright blue sky on a cloudless November day, a tasting room in Stellenbosch features all the charm you’d expect from South Africa’s premier wine region.

Housed in a white Cape Dutch building with a thatched roof, it offers panoramic views of green hills, rows of grapes and mountains.

Inside, the vast, airy space is decked out with cushy midcentury modern chairs set in cozy nooks, with South African electronic music providing a soothing backdrop.

This could be just any other cozy place to sip and relax in this temperate heaven-on-earth about a 45-minute drive east of Cape Town. But there’s something unique and crucial about this tasting room. You have to look closely to see it.

The bottles behind the glossy wood-paneled bar carry Zulu names like Thokozani, which means “let’s celebrate”; or Bayede, which means “hail” and is proclaimed in the presence of the Zulu king.

And then there’s Ses’fikile, which means “we’ve arrived,” a seemingly spot-on motto for this space.

This is the Wine Arc , the only tasting room in South Africa that exclusively features Black-owned wine brands, with 13 labels for visitors to sample and purchase. It is a place to support and celebrate the growing presence — arrival, if you will — of Black owners in an industry built on the enslavement and dehumanization of people of color that remains dominated by the country’s white minority.

Black South Africans make up more than 80 percent of the population, yet Black-owned wine brands accounted for less than 1 percent of liters sold domestically and an even smaller share of liters exported in 2020, according to South African Wine Industry Information and Systems . Less than 3 percent of the country’s vineyard acreage is under Black ownership, according to a report by Vinpro , an industry trade group.

But despite the massive underrepresentation of Black South Africans in ownership, winemaking and other coveted roles (they are well represented in labor), it is growing increasingly possible to explore the wine lands in a way that focuses on and supports them.

Sampling wines and a “braai”

Tuanni Price, an African American expatriate, curates experiences that connect travelers with Black South African wine-industry professionals. Most of her clients are Black Americans, she said.

“They just think it’s important for them to spend their income with Black people in Africa,” she said.

Ms. Price, 50, ran a tour business focused on Black-owned wine brands in her home state of California. She brought her operation to South Africa in 2018 after visiting and becoming enamored of the relatively small but robust community of Black wine professionals.

Her company, Zuri Wine Tasting , offers cellar tours, tastings and lunches with Black winemakers and sommeliers. She also takes groups to Black-owned estates on tours that may include a conversation with the owner or a braai, a traditional South African barbecue.

There are now at least 82 Black-owned wine brands in South Africa — a more than 20 percent increase since 2019 — some of which can be sampled and purchased in a visit to the wine regions near Cape Town.

Klein Goederust , the first fully Black-owned winery in Franschhoek, South Africa’s other premier wine destination alongside Stellenbosch, offers a cozy atmosphere for wine tasting. On weekends, it features a buffet of food inspired by the cuisine of Cape Malays, a Muslim ethnic group enslaved by Dutch colonizers. You can also venture into the historically Black township of Khayelitsha , marred by a legacy of disinvestment and poverty, to try blends from a fully Black-owned wine label, Khayelitsha’s Finest Wines , which launched in 2018.

Beyond those who own wine labels or vineyards, there are a growing number of Black sommeliers, winemakers and viticulturists now playing vital roles at prestigious wine operations.

Some of Cape Town’s well-regarded restaurants, including Fyn and the Bailey , have Black head sommeliers. After years of running the wine program at restaurants, Penelope Setti opened her own wine bar, Penny Noire , in central Cape Town three years ago.

Ms. Setti, 35, offers an education with each pour. When my wife and I visited last November, we were a bit baffled when she gave us a nebbiolo — an Italian grape — when we were in the beating heart of South African wine. It turned out, though, that this nebbiolo was grown in South Africa, and it was delightful. She also introduced us to a cinsault, which she called a “poor man’s pinot noir.” The cinsault grape can be crossed with pinot noir to create a pinotage, a signature South African varietal.

The growth of opportunities for Black people in the industry can feel precarious, Ms. Setti said, because “Black people are sort of the flavor of month at the moment,” and they may be welcomed just for optics.

Ms. Setti recently had to close her bar after a change of management at the food hall that housed it. But she plans to launch several pop-ups and hopes to find a new permanent space by the middle of the year, she said.

Promise and challenge

The Wine Arc opened in late 2021 as an initiative of the Wine Industry Transformation Unit , a nonprofit created by industry organizations to promote inclusion. When my wife and I visited, we saw both the promise, and the challenge, for South Africa’s Black wine entrepreneurs.

We were guided through a tasting of 10 wines by Asiso Meji, 25, who became interested in wine in 2019 after taking a course at an academy designed to bring Black youth into the industry. After working on several wine estates for three years, she applied for a job at the Wine Arc and was shocked to learn during her interview that there were actually wine brands owned by Black people.

“I never knew that a Black person can have such opportunities in the wine industry,” she said. “But after seeing all of these brands, hearing their stories, it changed. I really would love to make my own wine, tell my own story some day.”

We arrived at 3 p.m., two hours before closing time. We were the first visitors of the day.

Very few people know about the Wine Arc, a metaphor, perhaps, for the struggle of many Black owners in the industry to gain attention.

“We are like the noise in the background, but nobody really hears us,” said Carmen Stevens , a winemaker who owns a self-titled wine brand and is believed to be the first Black person in South Africa to fully own a wine production facility.

Part of the challenge for a lot of the Black owners is they lack generational wealth that can be crucial for marketing, brand development and mass production.

Through an excursion arranged by Ms. Price, we ended up at Ms. Stevens’s cellar in a sprawling white building flanked by palm trees in an industrial park in Stellenbosch.

Ms. Stevens, 51, is small, energetic and blunt. She showed us around the space, with its high ceilings, massive steel tanks, and rows and rows of wine barrels that infused the space with a sweet, oaky aroma. We sat with her for a tasting, and she took us through her remarkable journey.

In 1993, the year before South Africa’s first democratic elections, she became the first Black person to enroll at Elsenburg College near Stellenbosch to study winemaking. But that was only after she had been denied entry three times because of her race.

Under the apartheid system, Ms. Stevens was classified as “colored,” a designation for people of multiracial background. Though colored South Africans got marginally more privileges than those deemed Black — or African — they still endured severe discrimination. Some are also the descendants of enslaved vineyard laborers . Today, in the wine industry and in other sectors, colored and Black people are both considered disadvantaged groups as they face similar challenges.

At Elsenburg, Ms. Stevens said, people called her racial slurs to her face and told her she was too stupid to succeed. She defied those doubters, graduating in 1995 and establishing her own brand in 2014 that makes award-winning wines including a sauvignon blanc, a merlot and a red blend called Nemrac.

Despite her accolades, Ms. Stevens said her brand, like others that are Black-owned, still struggles to break into the market. One problem is that Black-owned brands generally don’t produce high volumes, which are often required to get onto the shelves of big retailers, she said.

Visitors, especially those from abroad, can make a big impact, she said, by telling their favorite wine shops or restaurants back home about the Black-owned brands they tried and enjoyed. Ms. Stevens’s brand will be among several Black-owned South African brands represented at an industry exhibition in New York on March 8 and 9, attempting to get business from American buyers.

Making wines accessible

After visiting Ms. Stevens, we drove about 10 minutes to Stark-Condé Wines , a wine farm whose head winemaker, Rüdger van Wyk, entered the industry in 2014 through a protégé program for young people from disadvantaged backgrounds. By 2018, he won an award for the best young winemaker in South Africa.

Over lunch, he showed us a chardonnay with a modern label that read Kara Tara . It was a wine brand that Mr. van Wyk, 32, created and owns, with investment from the owner of Stark-Condé. He named it after a river in his hometown, George, a city about three hours away where many families, like his, are colored.

Built like a rugby player, Mr. van Wyk is easygoing, witty and seems uninterested in the pretensions of the industry. As we sat in the tasting room — a Japanese pagoda in the middle of a pond — sampling a pinot noir, a cabernet sauvignon and a white blend that he made, he explained that he tried to make wines accessible to the masses.

After tasting, we hopped in his pickup truck and he took us on a steep, bumpy ride up into the sloping vineyards. At the top, we battled pounding wind, but it was worth the postcard-perfect view of the Jonkershoek Valley in Stellenbosch.

Mr. van Wyk has made a name for himself among these pristine hills. Yet he still encounters the occasional awkward moment at wine events, when people mistake him for domestic staff and ask him bring them ice or take away a spittoon.

“I don’t think I’m fazed,” he said. “If you can’t change the situation, the situation will change you.”

That desire to upend stereotypes and expectations is something we heard from many of the Black winemakers we met. A couple of days later, we settled in for a meal at Hari Kitchen , in Franschhoek, where Munashe Kwaramba, the chef and owner, proved to be a tour de force.

At 27, Mr. Kwaramba is a chef, sommelier, winemaker and entrepreneur — skills he picked up with little formal training.

A native of Zimbabwe, he moved to Stellenbosch in 2014 to study engineering and got a job at a wine estate to pay his bills. A Black sommelier at the estate encouraged him to take a wine course. After some hesitation, Mr. Kwaramba did, and he fell in love.

As a sommelier, he got access to high-end kitchens, where he would take notes on the chefs’ techniques and experiment with them. In 2019 he launched a food truck preparing what he calls Afro-fusion cuisine. He sold the truck the following year and opened Hari Kitchen at the Topiary Wine Estate , where we ate a four-course meal that was probably the best we had during our visit to wine country.

Only two other tables were occupied in the dining room, which has wooden rafters and tile floors giving it mountain lodge vibes. We gazed out onto vineyards as Mr. Kwaramba took us on a two-hour food and wine journey for lunch.

His all-around expertise shined in the careful attention he paid to his wine and food pairings. For instance, he tweaked the recipe for the crispy arancini balls — using a pumpkin and peanut butter purée as a base instead of the usual carrot and cardamom — so that it paired better with a new vintage of chardonnay, which had more acidity than the previous one, he said.

In 2016, Mr. Kwaramba started his own wine label, the Global Sip. He learned the art of winemaking, like cooking, by observing winemakers in action.

“I want to be the best chef and sommelier in the world one day,” he said, adding that he wants to be someone who other Black wine lovers can observe and imitate.

“The proof is in the pudding, particularly in me being the pudding,” he said. “I have watched other Black successful people. For me to shoot out as well and say, ‘Hey, look at what I achieved,’ I do believe it does have a big impact.”

Follow New York Times Travel on Instagram , Twitter and Facebook . And sign up for our weekly Travel Dispatch newsletter to receive expert tips on traveling smarter and inspiration for your next vacation. Dreaming up a future getaway or just armchair traveling? Check out our 52 Places to Go in 2023 .

John Eligon is the Johannesburg bureau chief, covering southern Africa. He previously worked as a reporter on the National, Sports and Metro desks. His work has taken him from the streets of Minneapolis following George Floyd’s death to South Africa for Nelson Mandela’s funeral. More about John Eligon

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52 Places:  Why do we travel? For food, culture, adventure, natural beauty? Our 2024 list has all those elements, and more .

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Enewsletter, supporting virginia's black-owned wineries & breweries.

With more than 500 wineries and breweries, Virginia has a rich wine and brewing history and was once home to the nation’s first Black-owned winery, Woburn Winery. Despite an increasingly more diverse demographic of wine and beer consumers, today, less than one percent of the wineries and breweries in the nation as well as in Virginia are Black-owned. So, on your next trip to a Virginia winery, brewery, or retail store, consider supporting one of these seven pioneering Black-owned wine and beer companies.

Delaplane Cellars

Photo Credit: Taryn White, @TarynTraveler

First opening its doors in 2008, Delaplane Cellars was sold in 2019 to its current owners, making it one of only two Black-owned wineries in Virginia. The current owners’ vision is to make wine more accessible for people of diverse backgrounds and provide more “edutainment” opportunities for customers.

The award-winning winery is set within a 30-acre estate and is most known for its Bordeaux-style reds, including its signature Adjacency, a red-wine blend containing Cabernet Sauvignon, Cabernet Franc, Petit Verdot, Merlot, and Tannat. On a recent visit to the winery, I enjoyed a glass of the Adjacency as well as the beautiful views.

Photo Credit: Eric Weiss

A great place for gatherings and special events, the winery hosts live music events every weekend and has also hosted alfresco wine dinners during summer months since 2014. The alfresco wine dinners are carefully prepared by Chef David Dunlap , whose most recent menu offerings included Jerusalem artichoke and roasted garlic soup, Dijon-crusted Scottish Salmon, and passion fruit and burnt honey custard, all paired with Delaplane Cellars’ outstanding wines.

The winery offers a membership, known as the Discoverer’s Wine Club, which provides a three-bottle release four times per year, four complimentary wine tastings with each winery visit, discounts on the winery’s products, and access to special events such as elevated tastings with wine expert Lisa Christopher. Delaplane Cellars plans to continue expanding its wine education programs such as Wine Undressed and Bordeaux Bold to help educate the public about winemaking.

Preston Ridge Winery   

Preston Ridge Winery was established by Lawrence and Lois Penn in 2010, seven years after Lawrence Penn began creating homemade wines for family and friends. After experimenting and developing an eclectic menu of wines, the couple felt a strong calling to open the winery in Southern Virginia. The company is known for its winemaking and home brewing kits as well as weekly wine tastings paired with delicious cheeses, dips, and gourmet items. Preston Ridge offers a range of red and white wines for purchase and sampling at the winery’s quaint wine bar. Though temporarily closed due to the pandemic, the winery plans to reopen for the 2023 season.

Fifty Leven

Photo Credit: Damon Decker, @d3dphotoandvideo

Online wine retailer Fifty Leven is the first Black-owned wine company in Loudoun County, Virginia, and the company’s name derives from a Black American colloquialism that means abundance. Kindra Dionne created the company in early 2021 after noticing that people of color at networking events she attended didn’t drink all of the table wine. After delving deeper into her observations, she discovered that people of color often have a different palate and sensitivity to acid levels and tannins in conventional wine, so she sought to create blends that would appeal to a larger demographic.

Dionne has partnered with veteran Loudoun winemaker Fabbioli Cellars to create a collection of five wines that are each dedicated to a period of her life. Two of the wines in the collection are Dulce Zaiya, a dry and slightly sweet wine named after her daughter, and Vibranium, a red dessert wine that symbolizes strength, power, and encouragement. In the future, Dionne plans to add additional varietals to the collection.

Shoe Crazy Wine

Richmond-based private label wine and distribution company, Shoe Crazy Wine , works with sustainable vineyards in California to develop a collection of blended wines, which are sold in retailers across the mid-Atlantic and southeastern states. Founder Gwen Hurt had a passion for winemaking that she pursued as a hobby initially. After being laid off from a job in 2013 and recovering from a car accident, she created the company, which she runs with her daughter Brittny. She named the company after her other passion—shoes. The company’s products range from the traditional Cabernet Sauvignon to the fruity Naked Strawberry Passion Sangria.

RichWine RVA

Founded in 2019 by Kristen Gardner Beal and Lance Lemon, RichWine is an online wine retailer offering same-day delivery in the greater Richmond area and shipping across Virginia. The company is committed to selling only the highest quality wines, many of which are organic, biodynamic, and sustainable wines from Virginia and around the world. Roughly 25 percent of the company’s selection is comprised of American wines, while 75 percent are international labels.

Photo Credit: Ellen Harvey, @bucher

With nearly 350 wine labels in its catalog, the company’s RichWine Monthly subscription program is a convenient option for local wine lovers to discover a variety of wines they would not likely find at traditional retailers. The monthly subscription provides four expert-selected bottles of wine, tasting and pairing notes, and free delivery within Richmond’s city limits. Beal and Lemon have a goal to open a physical location in the Richmond area in order to offer a place where clients can gather, enjoy wine, shop in person, and attend wine tastings and other wine-related events and programs they host.

In addition to the online offerings, Lance Lemon opened Penny's Wine Shop in Richmond's historic Jackson Ward neighborhood, which carries a curated selection of natural, organic, and low intervention wines, including some from Virginia winemakers. After browsing wines, visitors can open a bottle and pair with small bite plates such as charcuterie, locally sourced breads, and oysters.

Negus Brewing Company

Negus Brewing Company is an Alexandria-based brewery founded in 2018 that offers beverages with a unique African heritage. Negus, which means king or leader in the Amharic language of Ethiopia, has three flagship brews made in-house: Premium Craft Lager, Addis Teff Amber Ale, and Mama’s Authentic Honey Tej. The company’s Premium Craft Lager is an Ethiopian-style lager. The Addis Teff Amber Ale is a derivative of African “Tella” beer, a traditional beer made of barley, sometimes teff, spices, and buckthorn—which is similar to hops. Mama’s Authentic Honey Tej—an Ethiopian honey wine—is made from a hops-like herb called Gesho and 100 percent raw honey.

The company has a goal to expand its current distribution from smaller retailers to larger chain stores as well as offer a monthly subscription of its products. Though closed to the public due to the pandemic, the company plans to reopen its tap room and restaurant in the spring of 2022.

Looking to support more Black- and Latino-owned local businesses? Check out these other Stand for LOVE articles!

• Stand for LOVE: Supporting Virginia’s Latino-Owned Restaurants
• Stand for LOVE: Supporting Virginia’s Black-Owned Restaurants
• Stand For LOVE: Shopping at Virginia’s Black-Owned Businesses & Retail Stores
• Stand for LOVE: 18 Museums & Historic Sites to Learn About Virginia’s Black History

Taryn White

Taryn White is a freelance travel writer and digital creator who covers hotels, aviation, family travel, food and wine, wellness, U.S. travel, and more. She has visited more than 75 countries and all 50 states. Her work can be seen in Travel + Leisure National Geographic Traveler, Condé Nast Traveler, Smithsonian Magazine, AFAR, Thrillist, Matador Network, Lonely Planet, and more. Follow her on her blog at The Trip Wish List and Instagram .